Podcasts about marketing funnels

This week on the New Music Business podcast, Ari sits down with Joseph Pepin, artist manager, producer manager, and founder of a boutique management company that has helped artists like GoldFord build massive audiences while remaining independent.Joseph has spent nearly two decades in the music industry, working across artist management, producer and songwriter representation, touring, marketing, and fan development. His roster includes artists, producers, and songwriters spanning multiple genres, and he's become known for his innovative approach to audience building, fan data collection, and sustainable artist growth.Follow Joseph Pepin:https://pepin.works/Instagram: https://www.instagram.com/joe_pepinCheck out Ari's Take:https://aristake.com00:06:14 - Intro & How Goldford Broke Through00:08:56 - Why Most Artists Fail to Keep Their Viral Fans00:12:28 - Understanding the Marketing Funnel for Musicians00:16:09 - Social Media Strategy: Hooks vs. Deep Content00:19:25 - Building a Fanbase Without Chasing Trends00:39:42 - The B-Side Touring Model vs. Ticketmaster00:43:09 - Why Artists Need Emails, Phone Numbers & Fan Data00:47:20 - Goldford's Viral Growth Strategy Revealed00:58:57 - Songwriting Camps, Producers & Building Opportunities01:06:18 - What It Means to Make It in the New Music Business Edited and mixed by Ruben ZarateMusic by Brassroots DistrictProduced by the team at Ari's TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

Are you still relying on the old marketing funnel—or ready to embrace the chaos of today's “theme park” marketing world? What actually makes you stand out in a crowded industry, and are you tracking what works or just chasing the newest trends? In this episode, I sit down with UK wedding industry marketing expert Becca Pountney to explore her innovative “marketing theme park” concept, why data matters more than ever, and what it really takes to attract ideal couples in 2026 and beyond.Listen to this new episode for smart strategies on getting visible, understanding your customers, and making your wedding business the destination clients can't resist.Becca Pountney is one of the UK's leading wedding marketing experts, helping venues and wedding professionals attract more bookings through smart, practical marketing strategies. She is the award-winning host of Wedding Pros Who Are Ready to Grow and author of Done is Better Than Perfect.Contact Becca: Instagram: https://www.instagram.com/beccapountney/Website: https://beccapountney.com/Facebook: https://www.facebook.com/beccapountneyLinkedIn: https://uk.linkedin.com/in/becca-pountney-a0181033Podcast: https://wedding-pros.captivate.fm/listenBook: https://a.co/d/42Y30LBIf you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site: https://alanberg.com/blog/Are you going to Wedding MBA? Use the promo code - Alan - to save $20 off your tickets, at www.WeddingMBA.com And don't worry, if you can't use your tickets this year, they're transferrable or you can hold them to use next year. I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher:  http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com 

Welcome to a new chapter.In this short episode, Cassandra shares the thinking behind the evolution of the podcast, the move to The Abundant Practitioner, and what listeners can expect moving forward.As the practitioner landscape continues to shift, so too do the conversations we need to be having. This podcast is returning to its roots — practical, grounded discussions designed to help practitioners build successful practices without burning themselves out in the process.In this episode, Cassandra discusses: Why the podcast has been renamed The Abundant Practitioner The connection between the podcast and The Abundant Healer book  How the practitioner market has changed in 2026  Why practical business conversations matter more than ever  What listeners have been asking for  The shift back towards actionable, practitioner-focused content  The launch of the new monthly Practitioner Pulse series  Introducing Practitioner Pulse Live, a new quarterly live session for practitioners Whether you've been listening since the beginning or you've just discovered the podcast, this episode offers a behind-the-scenes look at where things are heading next.Coming Next

What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people? In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of Franchise Ramp, to talk about one of the most misunderstood problems in franchise marketing: duplicate spend. Aren breaks down why national and local budgets so often work against each other, what a properly divided marketing funnel actually looks like, and how Franchise Ramp built a system that makes every dollar, national and local, work harder. Aren also shares how he got his start buying an e-commerce business his senior year of high school, why he eventually left that world for franchising, and what Franchise Ramp's no-contract model says about where their confidence comes from. If you are an Alloy franchisee, a prospective owner, or just trying to understand where your brand fund actually goes, this episode gives you a clear answer.

Most artists skip this step entirely. They jump straight to posting, promoting, and chasing Spotify plays without ever asking the most important question first: who are you, who are you for, and how do you actually sound? In this solo episode, Ariel walks through Step 1 of the Bond Marketing Funnel — Brand Pillars, Fan Personas, and Voice — and explains why everything else you do in your music career depends on getting this right first. What you'll learn in this episode: Why most artists go straight to content before they have clarity — and why that is exactly backwards. What brand pillars actually are and why they are your silent true north, not something you announce to a room. How to define your fan personas so you stop trying to talk to everyone and start connecting with the right people. Why your voice has nothing to do with your singing voice or production style — and everything to do with how people experience you before they even hear your music. Why vague does not convert and safe does not sell. How clarity creates connection and connection creates income. Why your story is your biggest asset — especially if you are an older artist or an introvert. The anchor lines from this episode: "Your voice is how people recognize you before they even hear your music." "If you sound like everyone, you connect with no one." "People don't buy music. They buy connection." "Clarity creates connection. Connection creates income." Resources mentioned in this episode:  From Buzz to Bond by Ariel Hyatt — available at: https://cyberprmusic.com/music-marketing-and-pr-books/  The Buzz to Bond 7-Week Mastermind — next cohort launches July 13, 2026: https://cyberprmusic.com/product/buzz-to-bond-7-week-mastermind/  Watch the Free Buzz to Bond Webinar: https://cyber-pr.kit.com/5b12b034d2  Get Invited to a Private Mastermind Session: https://cyber-pr.kit.com/1c4914e965

If you're a nutritionist or health coach who's been thinking about running ads or hiring a marketing agency to get more clients, this episode is for you. Listen before you spend a single dollar.NEXT STEPS: 

Should a good copywriter make you rich?If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics.I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast: "Should I evaluate how good a conversion copywriter is by how much revenue they generate?"This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue. In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear.This is for you if you've wondered:Is my copywriter actually good, or is the problem somewhere else in my funnel?Should I be evaluating a copywriter based on the revenue they generate?If a copywriter is so talented, why aren't they rich themselves?How do I know if the copy did its job?What am I actually supposed to measure when hiring or evaluating a copywriter?Is it possible that great copy exists inside a broken marketing system?Who is responsible for marketing results?➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metricsFREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

In dieser OMT-Podcastfolge sprechen Mario Jung (OMT GmbH) und Benjamin Attwell (Oceanwing by Anker) über den optimalen Produktlaunch auf Amazon – und warum ein Launch weit mehr ist als „Produkt live stellen und Ads anschalten“. Benjamin zeigt sehr klar: Amazon ist ein Spiegel Deiner gesamten Marketing- und Vertriebsstrategie. Fehler in Pricing, Positionierung oder Distribution schlagen sofort durch – und können Deinen Launch ruinieren. Der Erfolg eines Amazon-Launches hängt laut Benjamin vor allem von drei Dingen ab: • Kundenbedürfnis & Differenzierung: Ein Produkt muss sich klar abheben – durch Funktionalität, Design, Preis oder ein echtes Problem, das es löst. • Auffindbarkeit & Conversion: Ohne Sichtbarkeit kein Ranking. Ohne Conversion kein Wachstum. • Verfügbarkeit: Out-of-Stock killt Ranking, Topseller-Status und Momentum. Besonders spannend für Online-Marketer:innen: Benjamin erklärt, dass ein Launch mindestens 4 Phasen hat – und jede davon entscheidend ist: • Pre-Launch: Marktanalyse, Keyword-Recherche, Content, Forecasting, Stockmanagement, Promotionsplanung. • Launch: Full-Funnel-Advertising, Reviews generieren, Traffic bündeln, externe Kanäle aktivieren. • Post-Launch: Daten auswerten, Zielgruppen-Insights, Keyword-Performance, Budget-Optimierung. • Skalierung: Nur möglich, wenn Margen, Lieferketten und Werbekosten stabil bleiben. Er betont außerdem: • Externer Traffic ist ein massiver Hebel, besonders Social Content und Creator-Kampagnen. • Amazon ADS ist kein Nice-to-have mehr, sondern Pflicht für Sichtbarkeit. • Produktsegmentierung entscheidet, welche Produkte auf Amazon funktionieren – und welche nicht. • Agilität ist Pflicht: Teams müssen schnell reagieren können, wenn Wettbewerb, Preise oder Stock sich ändern. Für Dich als Online-Marketer:in bedeutet das: • Denke Amazon nicht isoliert, sondern als Teil Deines gesamten Marketing-Funnels. • Plane Launches wie Kampagnen, nicht wie Produkt-Uploads. • Nutze Daten, aber verlasse Dich nicht blind auf sie – Erfahrung + Marktgefühl zählen. • Schaffe Klarheit über Produktrollen, um Budget und Fokus richtig zu setzen.

If you want to rapidly scale your business, you need the right marketing funnel. Michelle Weinstein is joined by Charles Leikauf of the Profit Surge Group, a corporate finance professional turned fractional CFO, who explains what it takes to pull off the right marketing strategies to secure the most qualified leads and sell the right outcomes to the right potential buyers. He discusses how to hone your messaging according to your target market and get your paid advertising on the right track. If you have created a firm, but it still feels like a job that you cannot escape, now is the time to create the right systems in place and make a significant shift.

In dieser Folge begrüßt Host Dimitrios Haratsis Sarah Ostkamp, Digital Commerce Business Lead DACH bei The Magnum Ice Cream Company. Sarah blickt auf über 15 Jahre Erfahrung in der Digitalbranche zurück, unter anderem bei Stationen wie SevenOne, AdAudience und Unilever. Als Expertin für FMCG-Marketing, Programmatic Advertising und Datenstrategien verantwortet sie heute den Ausbau des digitalen E-Commerce für eine Kategorie, die traditionell fast ausschließlich vom stationären Impulskauf lebt.Wir sprechen darüber, wie man Eiscreme erfolgreich in den digitalen Raum transformiert und dort kaufbar macht. Sarah erklärt uns, warum das Konzept der „Mental Availability“ wichtiger ist als jede detaillierte Einkaufsliste und wie der klassische Marketing-Funnel zu einem konversionsstarken „Infinity-Loop“ verschmilzt. Wir erhalten spannende Einblicke in eine Datenstrategie, die bewusst gegen den Strom schwimmt, und erfahren, wie enge Partnerschaften mit Retailern das Wachstum von morgen sichern.

Stop waiting for the phone to ring. In this episode of the Elite Business Advice Podcast, Chris Moore breaks down how to build a marketing funnel you actually own — so you can generate estimates on demand instead of hoping work shows up.You'll learn how to grow your database with the right prospects, what content actually works on social media for painting contractors, how to use email marketing to pre-sell your value, and how to position yourself as the go-to painter in your local community.Whether you're a solo painter or running a crew, this episode gives you a real strategy to grow your painting business — with both long-term results and short-term wins.If you're looking for some more practical advice on how to follow through on what we covered in this episode or looking to take your business to the next level in terms of growth or professionalization, schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin In dieser Episode von Die Coaching-Revolution erklärt Andreas Baulig, welcher Marketing-Funnel wirklich für hochpreisige und erklärungsbedürftige Angebote funktioniert. Du erfährst, warum klassische Funnels und Webinare für viele nicht die beste Wahl sind und weshalb Interessenten vor einer Kaufentscheidung deutlich mehr Vertrauen und persönliche Interaktion brauchen. Andreas zeigt dir, worauf es stattdessen ankommt: ein klar strukturierter Funnel rund um das kostenlose Erstgespräch. Du lernst, warum individuelle Beratung der Schlüssel zu höheren Abschlussquoten ist, wie du Interessenten systematisch qualifizierst und weshalb ein persönliches Gespräch oft der entscheidende Schritt ist, um aus Interessenten zahlende Kunden zu machen. kostenloses Erstgespräch: www.andreasbaulig.de/termin Andreas Baulig & Markus Baulig zeigen dir, wie du dich als einer DER Nr.1 Experten in deiner Branche positionieren kannst und hohe Preise ab 2.000 Euro (und mehr) für deine Angebote & Dienstleistungen abrufen kannst. Als Coaches, Berater und Experten automatisiert Kunden im Internet gewinnen. Wie du Online Marketing nutzen kannst, um deine Produkte und Dienstleistungen erfolgreich zu verkaufen.

Get AudioBooks for Free Best Self-improvement Motivation Harness the Power of Marketing Funnels – Dan Lok Learn how to build high-converting funnels with insights from Dan Lok. Turn leads into loyal customers and scale fast.

Bani Malhotra, former head of personalization and site experience for Walmart's e-commerce platform, joins Apptivate to unpack the real drivers of revenue growth in modern digital products. She explores how recommendation systems, search behavior, ratings and reviews can influence conversion rates across the funnel.  She also discusses why many teams misdiagnose the cause of revenue leaks, and how behavioral signals increasingly outperform demographic targeting. Bani also discusses the evolving responsibilities of product leaders, including ownership of go-to-market and revenue outcomes, and shares lessons from building AI-native consumer apps where product systems must handle probabilistic outputs, uncertainty, and the balance between automation and user control. Questions addressed in this episode Which product levers most reliably drive revenue in e-commerce? Where do companies actually lose revenue in the funnel? How should teams think about personalization without creating discovery problems? What behavioral signals best predict purchase intent? How is the product leadership role evolving? What changes when building AI-native consumer products? How should teams design systems when AI outputs are probabilistic? Timestamps (0:03) — Bani Malhotra's background and experience leading personalization at Walmart (3:17) — Why revenue growth comes from multiple connected drivers (4:02) — Recommendation systems and the evolution of personalization (5:10) — The impact of ratings and reviews on customer confidence (8:37) — Search behavior as a signal of user intent (13:35) — Diagnosing revenue leaks across the funnel (20:03) — When personalization becomes an echo chamber (27:27) — Why upselling can damage customer trust (32:35) — Behavioral signals versus demographic targeting (37:41) — How the product leadership role has evolved (40:54) — Designing AI-native consumer products (44:44) — Rapid-fire questions and closing Quotes (3:30) “Revenue isn't just working on one level. There are multiple revenue drivers that connect to each other, and when they work together in tandem, it compounds.” (8:48) “When somebody searches, not only are they starting consideration, they are giving you intent.” (13:39) “More often than not I have seen the biggest revenue leaks to be mid-funnel and bottom of the funnel.” Mentioned in this episode Bani on Linkedin

What if you could turn your social media following into a $300/day marketing machine without relying on ads or platform algorithms to pay you? That's exactly what financial educator Brian Feroldi has built at LongTermMindset.co. He started by sharing investing content on Twitter back in 2019 and gradually built a funnel that now generates consistent daily revenue from digital products without a huge team or a big ad budget. Brian is the bestselling author of Why Does the Stock Market Go Up? and has grown audiences of over 650k on Twitter/X and 200k+ on LinkedIn. But the real magic isn't the follower count — it's what he does with the attention once he has it. Tune in to Episode 726 of the Side Hustle Show to learn: how to build a simple content-to-cash funnel that works on autopilot why a $7 tripwire offer is the secret to identifying your best future customers the exact email sequence and webinar strategy Brian uses to sell a $200 course Full Show Notes: The $300/day Marketing Funnel: From Content to Cash Flow New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Quo (formerly OpenPhone)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! ⁠⁠⁠⁠Gusto⁠⁠⁠⁠ — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B marketing teams are building on sand, and the funnel is the reason why. In this episode, we pull apart one of marketing's most sacred frameworks and ask whether it's quietly costing you your best work. Jason is joined by Yiannaki Loizou, Communications Marketing Director at Miratech, for a masterclass in brand-led B2B marketing strategy. Yiannaki brings decades of experience scaling international tech businesses and leading significant rebrands, and he makes a compelling case for why brand is not a luxury in B2B; it is the foundation everything else is built upon. Together, Jason and Yiannaki explore why the marketing funnel was originally a reporting tool for group behaviour, not a prescription for how individual buyers make decisions. They discuss how the pursuit of measurable, repeatable results has slowly eroded the creativity, experimentation, and distinctiveness that make marketing truly effective. From gaming attribution models to underfunding brand, the conversation covers the real costs of funnel worship in the modern B2B environment. The episode also tackles the emotional reality of B2B buying, the concept of H2H (human to human) marketing, and what it actually looks like to advocate for brand investment inside organisations that are laser-focused on pipeline. Key Takeaways ◼️ Why the funnel misleads leadership -- it was designed to report on group behaviour, not predict how individual buyers make decisions, and over-relying on it encourages oversimplification ◼️ How to make the business case for brand -- ask executives what truly drives their own purchasing decisions, and watch the conversation shift from slide decks to honest human reality ◼️ Why B2B buying is never purely rational -- committing millions in tech spend over multiple years is an emotional decision, and brands that build trust and credibility long before the buying window opens will win ◼️ How to position marketing as more than a lead-gen machine -- own the narrative internally, educate stakeholders on what marketing can add beyond pipeline attribution, and resist becoming a pure execution department ◼️ Why starting with brand always pays off -- running demand campaigns without a solid brand foundation means fighting with a permanent handicap; the earlier you invest in brand clarity, the better every campaign performs ◼️ How to drive change without a full reset -- find allies outside of marketing who believe in the brand vision, start with a pilot, and build confidence through small, well-evidenced wins before asking for a wholesale shift in strategy Relevant Links and Resources Connect with Yiannaki Loizou on LinkedIn: https://www.linkedin.com/in/yiannaki-loizouTrainual: https://www.trainual.comVolvo "Epic Split" campaign featuring Jean-Claude Van Damme: search "Volvo Trucks Epic Split" on YouTube What's Next If this episode resonated with you, share it with a B2B marketing leader in your network who is fighting to make the case for brand investment. And if you are ready to turn your own podcast into a genuine pipeline asset, the link below is a great place to start. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-PodcastLearn more about B2B Better: https://www.b2b-better.com

Most advisory marketing doesn't fail because advisors aren't trying—it fails because the funnel breaks in predictable places, leaving great content and good intentions without a clear path to consistent leads. This episode explores the most common "break points" in advisor marketing funnels, as well as what it takes to build a strategy that attracts the right prospects, communicates value quickly, and makes it easy for prospects to take the next step towards becoming a client. Kendra Wright is the owner of Rebel Media Agency, a marketing firm based in Austin, Texas, that helps RIAs establish and execute clear marketing strategies. She joins us today to share the four ways she most often sees advisor marketing funnels break and how advisors can get what she calls "ideal client clarity" without necessarily forcing themselves into a single ultra-narrow niche. We also discuss how firms can choose a marketing channel that fits their client profile, why it's important for advisor content to be "targeted" in order to stand out, and how advisors can better move prospects from content to client.  For show notes and more visit: https://www.kitces.com/478

If you've been putting off building your first sales funnel because you're afraid of doing it wrong, this episode walks you through how to build a sales funnel that actually works without overcomplicating it. I'm sharing the 3 biggest funnel mistakes I see mom entrepreneurs make: creating an overly complicated funnel with too many steps and tech tools, building a funnel without solving a clear problem, and copying hustle-heavy funnel strategies that don't align with your values. You'll learn how to simplify your funnel strategy, clarify your offer before setting up tech, and design a customer journey that fits your customer AND your business goals and priorities. If you want a simple, scalable sales funnel that converts and supports your life as a work-from-home mom, this episode will help you build it the right way from the start!

Send us a textMarketing has quietly shifted to the ends of your funnel stream, are you shifting your efforts?In this Office Hours episode, Danny breaks down three structural shifts that will separate profitable growth from expensive wheel-spinning in 2026: why AI references matter more than rankings, why trust forms in communities you don't control, and why connecting paid media to your CRM is the difference between guessing and knowing. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights:Performance has moved upstream (discovery and trust happen before the click) and downstream (ROI is decided after the form fill), leaving most teams measuring the wrong middle.AIO (AI Optimization) means structuring your content so clearly that AI systems can confidently reference your brand as the authoritative source.Micro-communities on Slack, Discord, and Reddit are forming buying decisions before your ads ever appear, making trust earned sideways more valuable than polished campaigns.CRM integration reveals which campaigns drive actual revenue versus those that just look good on platform dashboards, turning emotional optimization into clear decisions.The full buyer journey now looks like: community exposure, AI validation, ad click-to-act (not to learn).Episode Links: Optidge The Digital Marketing MentorThe DM Mentor on InstagramOptidge Case Study LibraryFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode, I talk about why doing more marketing isn't always the answer when growth feels stuck. After years in big-company marketing and building my own business, I've learned that sequencing matters more than volume. When your actions line up with where your customer actually is, your effort starts to compound instead of disappearing.I walk through a trail-based approach that reflects real buying behavior, not a rigid funnel. We cover how to build trust at the right pace, create low-risk next steps, and strengthen delivery so your marketing keeps working even when you step back. If your results feel fragile or dependent on nonstop pushing, this conversation will help you build a system that holds.Overwhelmed Entrepreneurs Marketing Strategy PlaybookSend us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing! Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

In this episode, we cover:Why entrepreneurship is harder than most people expectThe hidden cost of “doing nothing” in businessHow AI agents are transforming marketing automationWhy live webinars are making a comebackThe importance of authenticity in an AI-driven worldHow to protect your mindset during brutal business seasonsWhy patience is not optional for long-term successWhat real scalability looks like in the next 1–2 yearsConnect with Jason Wright:Website: https://intentionallyinspirational.com/LinkedIn: https://www.linkedin.com/in/thejasonjwright/Key Questions:(00:52) How did you get to where you are today?(01:50) Who do you serve today?(02:42) How do you get in front of these new people, these people?(03:41) Would you do an evergreen with it off the bat or do that later on?(04:49) Do you do anything on social media?(05:47) What are some common mistakes, for the lack of a better word, that a lot of your clients are doing before or when they start to work with you?(06:56) What do you have to share with us in terms of entrepreneur mindset?(09:00) What are some things that you do to either keep yourself out or to get out of a funk?(10:13) What's the best advice that you have ever received?(11:32) So we had talked a little bit about how the marketing is different in today's age. And do you think it's just solely because of the AI that's coming in?(12:41)  What is some of the best advice you've ever given?(13:29)  What are your big goals in the next year or two?(14:22) What are some automations and systems that actually scale our businesses?(15:46) Is there anything that we haven't talked about today that you wanted to share with us?(16:40) Where can we go to learn more about you and what you do.Jason Wrighthttps://intentionallyinspirational.com/https://www.linkedin.com/in/thejasonjwright/ Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

Get AudioBooks for FreeBest Self-improvement MotivationHarness the Power of a Marketing Funnel | Dan LokDiscover how a powerful marketing funnel attracts leads, boosts conversions, and scales your business. Dan Lok explains proven strategies that work.Get AudioBooks for Free⁠We Need Your Love & Support ❤️https://buymeacoffee.com/myinspiration#Motivational_Speech#motivation #inspirational_quotes #motivationalspeech Get AudioBooks for Free Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Making more sales doesn't need to mean struggling to find more new clients all of the time - you can do more with the community, connections, and leads you already have. In this episode we're looking at how you can build wealth within your marketing funnel, and why infusing positive psychology is both essential, and easy to do. My GAME CHANGERS group coaching is open for enrolment for 2026 - DM me GAME CHANGERS on Instagram or complete the application form here:  https://niyc-pidgeon.mykajabi.com/game-changers-application  Connect: Instagram www.instagram.com/niycpidge LinkedIn: www.linkedin.com/in/niycpidgeon

In this live conversation from SocialWest 2025, Caley Dimmock, Founder and CEO of Dimik Creative Group, shares how her approach to paid media has evolved alongside the platforms themselves.She and guest host Meredith McKeough dig into what's changed with Meta's Advantage+ targeting, why creative is now the most powerful lever in campaign performance, and how marketers can scale their work, without scaling their stress.This conversation captures the mindset shift many are making in 2025: giving platforms room to do their job while focusing on message clarity, audience signals, and systems that run even when you're not online.Recorded live at the Telus Convention Centre during SocialWest 2025, Canada's largest marketing conference, welcoming over 900 professionals from across the country.

Sarah Crow is a brand marketer turned creator-strategy leader with nearly a decade of experience in DTC. As the first hire at ALOHA Collection, she helped grow the brand from zero to a multi-million-dollar lifestyle business over five years. She later shifted into the influencer-marketing software world, where she has advised hundreds of brands on creator programs, 360 marketing, and performance strategy. Today, Sarah leads Creator Strategy at Superfiliate, partnering with brands and shaping product direction to ensure influencer marketers have the tools they actually need, not the ones the industry thinks they need.

Kristina and Maria have sold out launches and built two businesses by selling on Social Media. Even amidst the noise, they know that you can too. In this episode of Community they are walking you through how to develop a value-driven content strategy that brings in real revenue.They'll cover: Why most people are either selling way too much, or not enough.How knowing your audience's behaviors and language leads to better conversions.What kind of content should actually be posted when.The difference between soft and hard selling, and why both matter.How to create a simple and strategic funnel from Instagram to your offers.Ready to sell in a way that feels aligned, and effective?You'll leave this episode feeling empowered to start showing up with confidence, serving your community, and turning your content into conversions.Mentioned in Episode:How to create great pinned postsHigh Vibe WomenBoss Mode RetreatTake Our Social Media QuizJoin the Weekly SnippetVisit doorgurusfranchise.com to learn more about how you can open a new chapter in your business journey!Send me a text!Support the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems.For more on MiJa Books and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The traditional marketing funnel assumes buyers move in a straight line—but today's customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It's a clearer, more human approach to marketing that helps you focus on the right things at the right time.We break down the eight trail stages—awareness, consider, compare, evaluate, sell, supersize, serve, and send—and how each one calls for a different message, offer, and action. You'll hear simple ways to diagnose what's not working, create purposeful content for each stage, and track what's actually driving momentum. If your current strategy feels like “just doing more,” this episode gives you a focused path that feels manageable, intentional, and results-driven.Trail to the SaleSend us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing! Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

"Send me a text"This episode is essential for supplement marketers looking to optimize their supplement marketing efforts and achieve maximum e-commerce growth this holiday season.In this final Black Friday episode, discover how to amplify the two emotional forces that actually close sales when buyers are comparison shopping across dozens of tabs. Learn the three layers of desire (functional, social, emotional)Why hope must be grounded in logic to workHow to use contrast and specificity to intensify wantingAnd the exact page structure that speaks to high-desire buyers, skeptics, and everyone in between. Black Friday isn't won by the biggest discounts, it's won by brands that make people feel the gap between where they are and where they want to be, then give them believable hope that change is possible.If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

A CMO Confidential Interview with Mike Walrath, Chairman and CEO of Yext, Inc., formerly CEO of Right Media, and SVP at Yahoo! Mike discusses what he believes is the collapse of the marketing funnel, the need to understand how AI consumes data while judgement stays with consumers, and how an "influence marketing" mindset is emerging. Key topics include: why CMOs will need to be both great brand strategists as well as scientists, the need to constantly distribute information and "tend it like a garden," and why Reddit is great for training AI, but not as important in building brand influence. Tune in to hear a story about why you shouldn't let ChatGPT talk in an unsupervised forum and why Land Rover should send me a polo shirt. This week, Mike Linton sits down with Mike Walrath, Chairman & CEO of @yext (and founder of WGI Group), to unpack why the classic awareness–consideration–conversion funnel is collapsing—and what CMOs must do next. From zero-click discovery and AI agents “front-ending” consumers to why structured first-party data now beats pretty websites, Walrath maps the new rules for brand, distribution, and measurement in an AI-led marketplace.We cover: how consideration gets outsourced to AI, why marketers will “market to agents” (without controlling the ad copy), the coming arms race in citations and data distribution, and what organizational fixes boards and CMOs should make now. If you own brand, growth, or P&L accountability, this is a playbook for the next chapter.**Sponsor — @typefaceai Typeface helps the world's biggest brands move from brief to fully personalized campaigns in hours, not months. With its agentic AI marketing platform, one idea scales into thousands of on-brand variations across ads, email, and video—integrated with your MarTech stack and secured for the enterprise. See how brands like ASICS and Microsoft are transforming marketing: typeface.ai/cmo.Highlights* Why “zero-click” compresses awareness and consideration inside AI experiences—and how to win the AI bake-off.* The end of marketer-controlled ad copy; influence shifts to data quality, recency, and distribution.* Memory and context change everything: agents know the consumer—and your brand—better than you think.* Brand matters more, not less; without brand salience you won't make the answer set.* From content to data: make every spec, price, menu, inventory, policy, and promo machine-readable and syndicated.* Citations, not vibes: first-party sites and listings dominate AI references; keep them fresh and authoritative.* Org design: hire the data athletes, upgrade infrastructure, and instrument real conversion milestones (tests, visits, units).New episodes every Tuesday on YouTube, Apple, and Spotify. If you find this useful, please like, subscribe, and share with your team.**Guests**Mike Walrath — Chairman & CEO, Yext; Founder, WGI Group.Host: Mike Linton — former CMO of Best Buy, eBay, Farmers Insurance; former CRO, Ancestry.CMO Confidential,marketing,CMO,chief marketing officer,AI marketing,agentic AI,marketing funnel,zero click,search,SEO,GenAI,LLM,brand strategy,performance marketing,Yext,Mike Walrath,Mike Linton,customer journey,personalization,content at scale,structured data,citations,data strategy,MarTech,go to market,GTM,board strategy,enterprise marketing,retail,automotive marketing,restaurants,media,advertising,Typeface sponsor,Typeface AI,typeface.ai/cmoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2026 is closer than you think. Are you ready for what's next? Learn the 6 strategies top marketers say will separate leading brands from the rest. Get real-world tactics for perception, positioning, brand, demand generation, GTM alignment, and metrics that matter.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:09 "Marketing Insights for 2025-2026"08:23 "Connecting Dots to Impact"13:50 "Humor & Boldness in B2B"17:39 "Inconsistency Threatens Brand Integrity"18:45 "Consistency with Creative Freedom"24:55 "The Funnel Is Dead"26:58 "Awareness: Key to Marketing Funnels"31:03 "Go-to-Market vs. Sales Strategy"35:20 "Aligned Metrics for Pipeline Success"37:07 RevOps: The Glue for Alignment==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

If you're still duct-taping your business together with seven different tools, you're not running a business — you're running a full-time IT department. In this video, I'll show you exactly how FG Funnels replaced our entire tech stack, saved us hours every week, and helped us scale both my brick-and-mortar and online businesses faster than ever before. You'll see how we use FG Funnels for: ✅ Funnels and landing pages ✅ Email marketing & automations ✅ CRM and pipeline management ✅ Memberships and courses ✅ Appointment scheduling ✅ Reputation management & AI integration Whether you're running a local business, coaching program, or online service, this all-in-one sales and marketing platform can simplify everything and finally give you your time (and sanity) back.

In this must-listen episode of The Voice of Retail, host Michael LeBlanc welcomes back Rob Garf, now VP and Head of Industry Strategy at Cordial, to discuss how artificial intelligence is reshaping marketing, consumer engagement, and the future of retail personalization.A longtime retail strategist and thought leader, Garf brings decades of experience “at the intersection of retail, consumer, and technology.” Now leading strategy at the high-growth marketing tech firm Cordial, he shares insights from their new North American study, Brands Battle for Attention as AI Redefines the Funnel. The research explores how retailers and consumers are responding to today's marketing noise, and how brands can stand out with authenticity and relevance instead of more messages.Garf explains how AI is collapsing the traditional marketing funnel, transforming “discovery by channel” into “discovery by conversation.” With a third of consumers now engaging with personal AI agents like ChatGPT, Gemini, or Perplexity, he outlines what this means for marketers who must ensure their products and content are discoverable in an AI-first world.The conversation dives into the challenges retailers face with legacy marketing stacks, data fragmentation, and a loss of trust in their own data. Garf argues that success lies in unifying systems, embedding AI directly into workflows, and focusing relentlessly on consumer intent—understanding not only what customers buy but what they're trying to accomplish in the moment.Beyond the technology, Garf emphasizes the importance of brand storytelling, creative emotion, and the “humanization of digital experiences.” He discusses how AI and brand voice can coexist to deliver meaningful, personalized engagement across every channel—from email and SMS to emerging conversational interfaces.To conclude, Garf offers practical advice for marketers adopting AI: start with clear customer problems, get your data house in order, and manage organizational change with empathy and alignment. The goal, he says, isn't to replace humans but to empower them and deliver the effortless, relevant experiences consumers expect.Whether you're a marketer, technologist, or retail leader, this episode provides actionable insights on how to thrive at the intersection of AI, personalization, and brand authenticity in a rapidly changing digital landscape. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this episode of the Real Estate Pros podcast, host Kristen interviews Clay Lehman, founder of Lehman Strategic Partners, who shares his extensive experience in the real estate industry and the importance of business development and marketing strategies. Clay discusses common mistakes in marketing, the significance of having a clear path for clients, and how to balance entertainment with credibility in content. He emphasizes the transformative role of AI in enhancing marketing efforts while maintaining authenticity and personal voice. The conversation concludes with Clay offering insights on how to connect with him for further guidance.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

For years, HIPAA has been the rulebook for healthcare privacy. But in 2025, the real drivers of risk (and opportunity) come from state laws, FTC enforcement, and lawsuits that extend well beyond traditional PHI. In this episode, Chris Boyer and Reed Smith explore: Why state privacy laws are reshaping digital marketing more than HIPAA. How the marketing funnel is being rewritten, with upper-funnel tactics carrying the highest risk. Whether health systems should shift back to safer group-based targeting and focus more on owned channels. How AI fits into this conversation — transformational for efficiency, but potentially dangerous in third-party advertising contexts. Jeremy Mittler, CEO and Cofounder of Blueprint Audiences, unpacks how state laws are colliding with HIPAA, what enforcement trends are signaling to health systems, and why privacy must be built into every stage of the funnel. Mentions from the Show: IAPP US State Privacy Legislation Tracker HHS OCR Bulletin: Use of Online Tracking Technologies by HIPAA-Covered Entities IAPP: Key Trends in U.S. State Privacy Law Amendments (2025) Court Vacates Portion of OCR Guidance Regarding Proscribed Combination OCR Updates Guidance on Use of Online Tracking Technologies (Mar 2024) Jeremy Mittler on LinkedIn BlueprintAudiences.com Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you being sold a lie about how to build your coaching business as a therapist? I'm calling out the BS I've been seeing online lately, especially from therapists who are literally running coaching programs while telling you coaching doesn't work. Yeah, you heard that right!In today's episode, I'm breaking down the real pros and cons of every path you're considering: private practice, group practice, intensives, and coaching. I've done them all, and I'm sharing why I walked away from some and doubled down on others. You'll hear my honest take on why intensives are just a bigger chunk of dollars for a bigger chunk of hours (spoiler: still burnout), what really happened when I had clinicians under me, and why a coaching business (when done right) gave me the freedom to voice memo my team while doing tummy time with my baby.If you're tired of back-to-back sessions draining your energy and capping your income, this episode will give you the clarity you need to decide your next move.Topics covered on Coaching Business Myths:Why therapists with "coach" in their Instagram handles are telling you coaching businesses don't work?Is running a group practice actually freedom, or just managing other people's problems?Why intensives sound amazing on paper but still leave you drained.How you can start a coaching business without fancy funnels, websites, or paid ads.The profit margins in my multi-7 figure business.Resources from this episode:Therapist to Coach Accelerator programEpisode 47: The Step-by-Step Guide to Marketing Funnels for CoachesEpisode 53: Paid Advertising Won't Save Your Broken Funnel - Fix This FirstEnter The Podcast Giveaway for the chance to win one of Carly's digital products: https://thethrivingtherapreneurpodcast.com/reviews ------

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to mastering marketing funnels. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.There are two types of funnels in Marketing Land designed to help you close clients fast AF... and no, one of them is not a Funnel Cake. We're breaking down the funnel basics so you can start calling in those Unicorn clients. Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…PS. Remember to get the five algorithm hacking posts that will help you funnel more and better clients into your business right from your personal page

Nathan brings on fellow marketing expert Laurier Mandin, who shares his extensive experience in the field. Laurier shares the significance of creativity and resilience in business, recounting personal stories of overcoming obstacles and the loneliness that often accompanies the entrepreneurial journey. Guest Name: Laurier Mandin Title: President & Principal Consultant Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy. Website: https://graphosproduct.com/ Podcast: @https://www.youtube.com/channel/UC8YCNz0cDXhZyRorkiLBuQQ Watch the podcast video: https://youtu.be/msd_ICcozoI

In this episode, I'm diving deep into one of the most powerful — and often misunderstood — tools in digital marketing: the marketing funnel. If you've ever felt like you're pouring time and money into your content, ads, or campaigns but not seeing the results you want, you're not alone. I'll walk you through the different types of marketing funnels, how to set them up for success, and, most importantly, how to turn complete strangers into loyal clients for your veterinary practice. I'll start by breaking down what a marketing funnel really is and why it matters so much for your business. We'll talk about the journey your clients take, from first discovering your practice to finally booking an appointment or purchasing a service. I'll share why it's absolutely crucial to define your goals before you create any content or launch a funnel — whether you're aiming for awareness, lead generation, or direct sales, your approach needs to match your objective. I'll also explain the three core types of funnels: transactional funnels for quick sales, lead generation funnels for building a pipeline of prospects, and relational funnels for nurturing long-term engagement. Throughout the episode, I'll give you actionable tips and real-world examples for each funnel type. You'll learn how to create specialized landing pages, craft compelling offers, and set up automated follow-up systems that keep your leads warm and engaged. I'll also cover the essential tools you need — like CRMs and email automation — and how to measure what's working (and what's not) so you can keep optimizing your results. Plus, I'll walk you through a step-by-step process to map out and launch your own funnel, troubleshoot common issues, and iterate for continuous improvement. By the end of this episode, you'll have a clear roadmap for choosing the right funnel for your business goals, setting up each step with intention, and building a marketing system that actually delivers results. Whether you're looking to drive immediate sales, build a steady stream of leads, or foster long-term relationships with your clients, mastering marketing funnels will transform your approach from guesswork to a reliable, data-driven strategy for growth. So grab a notebook, and let's get started on building your next high-converting funnel! ‍

Digital marketing expert James Hipkin exposes why most entrepreneurs are sabotaging their own websites with "inside-out marketing" that repels ideal customers. After 40 years working with brands like Apple and Toyota, Hipkin reveals the fundamental shift from conversion-focused to confirmation-focused website optimization that transforms visitor behavior within six seconds. Host Scherrie L. Prince challenges conventional wisdom as Hipkin dismantles the sacred cow of call-to-action buttons, advocating instead for "people like you pathways" that respect the customer journey while building customer-centric marketing strategies. This conversation cuts through the checkbox marketing mentality to focus on the 20% of customers driving 80% of revenue through strategic customer avatar development. Hipkin shares his controversial stance on when entrepreneurs shouldn't build websites, emphasizing list-building over premature web development. The discussion covers marketing funnel optimization using Reddit for authentic customer language research, the three-legged stool approach to marketing message clarity, and why outside-in marketing outperforms traditional approaches with younger demographics. Perfect for entrepreneurs ready to stop "boiling the ocean" with scattered tactics and start implementing problem-focused marketing that speaks directly to heavy users who become evangelical customers. Hipkin's methodology transforms websites from digital brochures into confirmation engines that build authority through business storytelling while maintaining strategic focus. Key insights include the hierarchy of messaging framework, measurement strategies for solopreneurs, and balancing personal brand authority with customer-focused content. This episode offers actionable insights for marketing professionals seeking sustainable customer acquisition strategies.

In this episode, Gary Takacs and Naren Arulrajah share the 4 proven steps to building a dental marketing funnel that attracts quality new patients and gets them to book—without depending on PPO plans. Discover how to rank higher with SEO, use Google reviews and patient stories to build trust, and train your team to turn calls into appointments. Listen now and start growing your practice with a funnel that actually works!  

How to grow an online business isn't just a dream—it's a proven process, and in this episode, Ivan Mana breaks it all down step by step. Whether you're stuck in the digital rat race, overwhelmed by beginner marketing mistakes, or searching for a reliable lead magnet strategy, this conversation is your roadmap.Ivan Mana, a YouTuber, affiliate expert, and course creator, shares how he went from his first $50 affiliate commission to building a sustainable business that's helped over 500 students succeed online. He dives into affiliate marketing strategies, YouTube marketing tips, and how to build a marketing funnel that actually converts.Struggling with inconsistent traffic? Ivan reveals why email list building is the #1 skill every entrepreneur should master—and how ignoring it could be costing you thousands. Curious about tools? We cover practical tech insights, including how to solve issues like Camtasia export freeze and real-world ClickBank affiliate tips that still work in 2025.

In this episode, I'm diving deep into how you can use artificial intelligence strategically in your veterinary marketing. AI is changing the game for practices everywhere, but I want to make sure you're not just using it to crank out generic content. Instead, I'll show you how to treat AI like a junior marketing employee — someone who needs your guidance, your brand's unique voice, and a clear strategy to really make an impact. We'll talk about why it's so important to lead with strategy before you ever open up an AI tool, and I'll share my favorite platforms and integrations that can save you time and help you get better results. Throughout the episode, I'll walk you through five high-impact ways to use AI in your practice, from brainstorming content ideas and drafting posts, to repurposing your best material, doing quick research, and even creating custom images. I'll give you practical frameworks for crafting effective AI prompts, so you get content that actually sounds like you and resonates with your clients. Plus, I'll highlight some of the most common mistakes I see practices making with AI like relying on it for strategy or publishing unedited, off-brand content and show you how to avoid them. By the end of this episode, you'll have a clear roadmap for using AI as a force multiplier in your marketing, not just a shortcut. I'll challenge you to put these ideas into action right away by drafting and sending out a newsletter with AI's help then tracking your results and refining your approach. If you're ready to stand out in an AI-driven world and grow your practice with smarter, more authentic marketing, this episode is for you!

If you've ever felt unsure about what content to give away for free and what to charge for, this episode is for you. As a health professional in today's world - knowing how to connect with people online is essential. You need to first understand the difference between free and paid content and how it works in your business to generate leads and get more people signed up for your programs and to work with you consistently. In this episode, Stephanie breaks down how to strategically structure your content so each piece, whether it's a free guide, a $27 ebook, or your core program offer, serves a specific purpose in moving leads from curious to committed. She shares real-life examples from her own journey as the Internationally Known IBS Dietitian, including how she turned a self-published book into a high-converting low-ticket offer that sold every day and led buyers into her full program, without needing sales calls or DM convos. Registration is now open: The Build Your Digital Practice Bootcamp happening August 25 to 29. You'll learn how to create a powerful 3-piece Scalable Offer Suite using the exact strategies from this episode and walk away with a clear, customized roadmap for your digital practice. Get your ticket for 50% off - training.theleveragedpractice.com/bydpbootcamp  

FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>Daniel Bustamante is the COO at Premium Ghostwriting Academy and the founder of Funnel Breakdowns newsletter. He specializes in million-dollar email marketing prompts, tactics, and strategies for 6 and 7-figure creators on LinkedIn and X.Timestamps00:00 Introduction and Background02:56 Journey to Ship 30 for 3005:59 Building a Personal Brand on LinkedIn08:40 Growth Strategies on LinkedIn11:51 Engagement Tactics and Community Building15:00 Email List Growth Strategies18:02 Marketing Funnels and Email Sequences20:56 Insights from Hermosi and Industry Events24:05 Relaunching Ship 30 and Premium Ghostwriting Academy26:52 Conclusion and Future PlansLinks Mentionedhttps://www.linkedin.com/in/dbusta/https://funnelbreakdowns.com/

Leaders spend $5-10K monthly on ads that disappear overnight. But what if there was a single asset that could instantly elevate your authority, attract ideal clients, and open doors to unparalleled speaking opportunities for YEARS to come? In this episode, Jason sits down with Everett O'Keefe, "The Book Whisper," who's behind over 200 bestselling launches. They dive deep into why authorship isn't just about writing—it's about igniting your legacy and multiplying your impact.

One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours. There are four lessons, a framework, Customer Journey Mapping and the Feature Fold. TackleboxIdea to Startup NewsletterIdea to Startup BotSugar (but it stinks)00:30 Intro02:00 We've Got Mice05:15 The Mouse Man's Funnel07:50 Smooth Jazz08:21 One - Build Your Funnel to Match Customer Emotion11:45 Good Questions For Your Funnel12:30 Two - Contrast from the Feature Fold14:30 Saving your Customers a Decision15:53 Three - Take Yourself Seriously19:14 Four - The Things Other People Stink At22:14 The End22:50 Recap of the Four Lessons

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Beyond Funnels: Crafting an Effective Marketing Ecosystem In this insightful episode, we delve into the evolution of marketing beyond traditional funnels, as popularized by experts like Russell Brunson. We explore the concept of creating an interconnected marketing ecosystem, designed to engage potential customers through a comprehensive and immersive brand experience. With anecdotes and comparisons to marketing legends like Roy H. Williams and Perry Belcher, the conversation highlights why an ecosystem approach is more impactful than linear funnels, particularly for high-commitment businesses. Learn how to build lasting connections and influence buying decisions by engineering experiences that captivate and retain your audience.  00:00 Introduction to Marketing Funnels 00:47 The Evolution of Marketing Concepts 01:36 The Ecosystem Approach 02:07 Building Brand Experience 03:20 The Importance of an Ecosystem 04:02 Capturing and Retaining Attention 06:27 The Role of Funnels in Modern Marketing 07:24 Conclusion: Embracing the Ecosystem

Listen in as they cover:-What “top, middle, and bottom” of funnel marketing really means.-How to cast a wide net without diluting your message.-Why nurturing leads is a skill advisors can't afford to ignore.-The difference between posting content and intentional outreach.-How trust and patience are the real accelerators of growth.If you've ever wondered how to turn visibility into action, this episode is your blueprint. Brought to you by Elite Marketing Concepts - where strategy meets execution for advisors ready to grow.To learn more about how Elite Marketing Concepts can take your practice to the next level, contact Brian at BrianLutz@EliteConsultingPartners.com, or Stacey at Stacey@EliteConsultingPartners.com.

Have you noticed clients becoming more hesitant, even flaky? Are no-shows and last-minute cancellations eating into your profits and patience? Times have changed, things are different, and the “Great Divide” that I was speaking of in 2022 has indeed happened. In this episode, I dive deep into a brand-new level of the marketing funnel that's changing everything: trust. You'll hear why the old ways of attracting clients simply aren't cutting it anymore and most importantly, what you can be doing about it right now, as I share actionable strategies for building a rock-solid foundation of trust that transforms hesitant browsers into loyal, high-paying clients!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/