Podcasts about marketing funnels

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to mastering marketing funnels. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.There are two types of funnels in Marketing Land designed to help you close clients fast AF... and no, one of them is not a Funnel Cake. We're breaking down the funnel basics so you can start calling in those Unicorn clients. Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…PS. Remember to get the five algorithm hacking posts that will help you funnel more and better clients into your business right from your personal page

Are you working hard in your practice but not seeing the success you deserve? You're not alone.In this game-changing episode, Cass reveals the six essential pillars that separate thriving practices from struggling ones. These aren't just theory - they're the exact strategies she's used to build her own successful practice and help hundreds of practitioners transform their businesses.What You'll Discover:The two critical questions every practitioner must answer before they can achieve real success (most can't answer the second one)Why having a "plan" isn't enough - and the specific roadmap element that changes everythingThe client journey mistake that's costing you bookings (and it's not what you think)How to stop attracting the wrong clients and start magnetizing your ideal onesThe long-term growth strategy that most practitioners completely ignoreWhy success is actually a byproduct - and what you should focus on insteadThe Reality Check:Most practitioners want to be successful but can't define what success actually means to them. Without clarity, you're building a practice without direction. Cass breaks down exactly how to create your success blueprint and the daily actions that make it happen.Perfect For:Natural health practitioners, wellness coaches, nutritionists, and anyone building a health-focused practice who's ready to stop spinning their wheels and start seeing real results.Ready to Build Your Thriving Practice?This episode gives you the framework, but if you're ready for the step-by-step guidance to implement these pillars, visit www.cassduffill.com to explore how we can work together.Watch the Video Version:Prefer to watch? Find this episode on the Wellness Biz Academy YouTube channel for the full visual experience. Connect with Cass:Website: www.cassduffill.comEmail: hello@cassduffill.comLet's Chat - Send an instant message now Free Resource: A Practitioner's Guide To Attracting Amazing Clients Join the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.com

Nathan brings on fellow marketing expert Laurier Mandin, who shares his extensive experience in the field. Laurier shares the significance of creativity and resilience in business, recounting personal stories of overcoming obstacles and the loneliness that often accompanies the entrepreneurial journey. Guest Name: Laurier Mandin Title: President & Principal Consultant Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy. Website: https://graphosproduct.com/ Podcast: @https://www.youtube.com/channel/UC8YCNz0cDXhZyRorkiLBuQQ Watch the podcast video: https://youtu.be/msd_ICcozoI

In this episode, I'm diving deep into one of the most powerful — and often misunderstood — tools in digital marketing: the marketing funnel. If you've ever felt like you're pouring time and money into your content, ads, or campaigns but not seeing the results you want, you're not alone. I'll walk you through the different types of marketing funnels, how to set them up for success, and, most importantly, how to turn complete strangers into loyal clients for your veterinary practice. I'll start by breaking down what a marketing funnel really is and why it matters so much for your business. We'll talk about the journey your clients take, from first discovering your practice to finally booking an appointment or purchasing a service. I'll share why it's absolutely crucial to define your goals before you create any content or launch a funnel — whether you're aiming for awareness, lead generation, or direct sales, your approach needs to match your objective. I'll also explain the three core types of funnels: transactional funnels for quick sales, lead generation funnels for building a pipeline of prospects, and relational funnels for nurturing long-term engagement. Throughout the episode, I'll give you actionable tips and real-world examples for each funnel type. You'll learn how to create specialized landing pages, craft compelling offers, and set up automated follow-up systems that keep your leads warm and engaged. I'll also cover the essential tools you need — like CRMs and email automation — and how to measure what's working (and what's not) so you can keep optimizing your results. Plus, I'll walk you through a step-by-step process to map out and launch your own funnel, troubleshoot common issues, and iterate for continuous improvement. By the end of this episode, you'll have a clear roadmap for choosing the right funnel for your business goals, setting up each step with intention, and building a marketing system that actually delivers results. Whether you're looking to drive immediate sales, build a steady stream of leads, or foster long-term relationships with your clients, mastering marketing funnels will transform your approach from guesswork to a reliable, data-driven strategy for growth. So grab a notebook, and let's get started on building your next high-converting funnel! ‍

Digital marketing expert James Hipkin exposes why most entrepreneurs are sabotaging their own websites with "inside-out marketing" that repels ideal customers. After 40 years working with brands like Apple and Toyota, Hipkin reveals the fundamental shift from conversion-focused to confirmation-focused website optimization that transforms visitor behavior within six seconds. Host Scherrie L. Prince challenges conventional wisdom as Hipkin dismantles the sacred cow of call-to-action buttons, advocating instead for "people like you pathways" that respect the customer journey while building customer-centric marketing strategies. This conversation cuts through the checkbox marketing mentality to focus on the 20% of customers driving 80% of revenue through strategic customer avatar development. Hipkin shares his controversial stance on when entrepreneurs shouldn't build websites, emphasizing list-building over premature web development. The discussion covers marketing funnel optimization using Reddit for authentic customer language research, the three-legged stool approach to marketing message clarity, and why outside-in marketing outperforms traditional approaches with younger demographics. Perfect for entrepreneurs ready to stop "boiling the ocean" with scattered tactics and start implementing problem-focused marketing that speaks directly to heavy users who become evangelical customers. Hipkin's methodology transforms websites from digital brochures into confirmation engines that build authority through business storytelling while maintaining strategic focus. Key insights include the hierarchy of messaging framework, measurement strategies for solopreneurs, and balancing personal brand authority with customer-focused content. This episode offers actionable insights for marketing professionals seeking sustainable customer acquisition strategies.

Email marketing isn't dead — it's thriving. In fact, for every $1 spent, businesses see an average return of $36–$40. In this episode of the Lead Gen HQ Podcast, Alex Oliveira breaks down how to build an email funnel that works — from irresistible lead magnets to nurturing sequences that educate and build trust, to conversion emails that turn prospects into customers. Alex also shares why Fortune 500 companies have embraced email automation, and why many small businesses are still leaving money on the table by ignoring the #1 ROI marketing channel.

Your restaurants sales aren't growing due to having a LEAKY marketing plan. Let's discuss this today! - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

In this episode, Gary Takacs and Naren Arulrajah share the 4 proven steps to building a dental marketing funnel that attracts quality new patients and gets them to book—without depending on PPO plans. Discover how to rank higher with SEO, use Google reviews and patient stories to build trust, and train your team to turn calls into appointments. Listen now and start growing your practice with a funnel that actually works!  

How to grow an online business isn't just a dream—it's a proven process, and in this episode, Ivan Mana breaks it all down step by step. Whether you're stuck in the digital rat race, overwhelmed by beginner marketing mistakes, or searching for a reliable lead magnet strategy, this conversation is your roadmap.Ivan Mana, a YouTuber, affiliate expert, and course creator, shares how he went from his first $50 affiliate commission to building a sustainable business that's helped over 500 students succeed online. He dives into affiliate marketing strategies, YouTube marketing tips, and how to build a marketing funnel that actually converts.Struggling with inconsistent traffic? Ivan reveals why email list building is the #1 skill every entrepreneur should master—and how ignoring it could be costing you thousands. Curious about tools? We cover practical tech insights, including how to solve issues like Camtasia export freeze and real-world ClickBank affiliate tips that still work in 2025.

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand.In today's episode, we dive into the critical world of marketing analytics, funnel optimization, and scaling a successful SaaS business. We'll discuss the importance of data-driven decision-making and share insights into building and optimizing marketing funnels to improve conversions and ROI.Joining us today is Mikael Dia, Founder of Funnelytics, a platform that helps marketers and business owners understand their marketing efforts through analytics and funnel visualization.Key Highlights:1. Marketing Funnels & Customer Journey Optimization: Mikael shares the biggest mistakes marketers make and how businesses can optimize their customer journeys to improve conversions.2. Data-Driven Decision Making in Marketing: How businesses can use data effectively to make smarter decisions and visualize marketing performance.3. Entrepreneurship & Scaling a SaaS Business: Lessons learned from building and scaling Funnelytics, including navigating challenges and celebrating wins.4. The Inspiration Behind Funnelytics: What inspired Mikael to create Funnelytics and how he validated the idea during the early stages.5. The Future of Marketing Analytics: Where Mikael sees the future of marketing analytics evolving with AI advancements and shifts in consumer behavior.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

In this episode of the eCom Ops Podcast, the host, Norbert Strappler, introduces Matt Janaway, the CEO of Marketing Labs and an expert in SEO, Adwords, Growth, and E-commerce Marketing. Matt shares his extensive background in e-commerce, starting his first online business at the age of 16 and working in the field for 23 years. Throughout the episode, Matt discusses various aspects of e-commerce, providing valuable insights and advice.

Is Your Website Sabotaging Your Success?Your website looks professional. You might have even paid thousands for it. But your phone still isn't ringing.If people are visiting your site but not booking consultations, your website might be working against you in ways you haven't even realized.In this episode, I'm breaking down the five biggest ways practitioner websites sabotage success - including the content trap that's actually repelling your ideal clients.What you'll learn:• Why "trying to help everyone" messaging connects with no one• The homepage mistakes that lose visitors in 3 seconds• Why your About page sounds like every other practitioner's• The call-to-action problems costing you consultations• My framework for websites that actually convert visitors into clientsThe reality check:When you try to attract everyone, you attract no one. Your ideal clients aren't looking for someone who "helps with everything" - they're looking for someone who understands their specific struggle.When someone with chronic fatigue visits your site and sees you also treat acne, weight loss, and stress management, they think you don't specialize in what they need. They keep looking.But when they see messaging that speaks directly to their experience, they think "this person gets me."Ready to go deeper?If you're tired of a beautiful website that doesn't convert, I'd love to help you build a practice that attracts your ideal clients consistently. Check out my mentoring programs at cassduffill.com.Found this episode helpful? I'd love to hear from you - send me a message through my website or share this with a fellow practitioner who needs to hear it.Work with CassLet's Chat - Send an instant message now Free Resource: A Practitioner's Guide To Attracting Amazing Clients Join the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.com

In this episode, I'm diving deep into how you can use artificial intelligence strategically in your veterinary marketing. AI is changing the game for practices everywhere, but I want to make sure you're not just using it to crank out generic content. Instead, I'll show you how to treat AI like a junior marketing employee — someone who needs your guidance, your brand's unique voice, and a clear strategy to really make an impact. We'll talk about why it's so important to lead with strategy before you ever open up an AI tool, and I'll share my favorite platforms and integrations that can save you time and help you get better results. Throughout the episode, I'll walk you through five high-impact ways to use AI in your practice, from brainstorming content ideas and drafting posts, to repurposing your best material, doing quick research, and even creating custom images. I'll give you practical frameworks for crafting effective AI prompts, so you get content that actually sounds like you and resonates with your clients. Plus, I'll highlight some of the most common mistakes I see practices making with AI like relying on it for strategy or publishing unedited, off-brand content and show you how to avoid them. By the end of this episode, you'll have a clear roadmap for using AI as a force multiplier in your marketing, not just a shortcut. I'll challenge you to put these ideas into action right away by drafting and sending out a newsletter with AI's help then tracking your results and refining your approach. If you're ready to stand out in an AI-driven world and grow your practice with smarter, more authentic marketing, this episode is for you!

If you've ever felt unsure about what content to give away for free and what to charge for, this episode is for you. As a health professional in today's world - knowing how to connect with people online is essential. You need to first understand the difference between free and paid content and how it works in your business to generate leads and get more people signed up for your programs and to work with you consistently. In this episode, Stephanie breaks down how to strategically structure your content so each piece, whether it's a free guide, a $27 ebook, or your core program offer, serves a specific purpose in moving leads from curious to committed. She shares real-life examples from her own journey as the Internationally Known IBS Dietitian, including how she turned a self-published book into a high-converting low-ticket offer that sold every day and led buyers into her full program, without needing sales calls or DM convos. Registration is now open: The Build Your Digital Practice Bootcamp happening August 25 to 29. You'll learn how to create a powerful 3-piece Scalable Offer Suite using the exact strategies from this episode and walk away with a clear, customized roadmap for your digital practice. Get your ticket for 50% off - training.theleveragedpractice.com/bydpbootcamp  

FREE Guide: How to get your first 1000 newsletter subscribers in 30 days >>Daniel Bustamante is the COO at Premium Ghostwriting Academy and the founder of Funnel Breakdowns newsletter. He specializes in million-dollar email marketing prompts, tactics, and strategies for 6 and 7-figure creators on LinkedIn and X.Timestamps00:00 Introduction and Background02:56 Journey to Ship 30 for 3005:59 Building a Personal Brand on LinkedIn08:40 Growth Strategies on LinkedIn11:51 Engagement Tactics and Community Building15:00 Email List Growth Strategies18:02 Marketing Funnels and Email Sequences20:56 Insights from Hermosi and Industry Events24:05 Relaunching Ship 30 and Premium Ghostwriting Academy26:52 Conclusion and Future PlansLinks Mentionedhttps://www.linkedin.com/in/dbusta/https://funnelbreakdowns.com/

Conversé con Agustín Casorzo, creador del método Funnel Híbrido y consultor de marketing digital, sobre cómo escalar negocios de servicios combinando automatización, contenido de valor e inteligencia artificial sin caer en el agotamiento.Agustín compartió su experiencia ayudando a expertos y agencias a construir sistemas de ventas que funcionan 24/7, usando una estructura de funnel que une tráfico frío, contenido personalizado, setters, closers y automatización sin perder humanidad. También hablamos del rol de la IA en cada etapa del proceso, desde la creación de contenido hasta la calificación de prospectos.Además, exploramos cómo evitar el burnout en la etapa de crecimiento, cómo delegar correctamente sin perder control, y qué métricas analizar para escalar con inteligencia y no solo con esfuerzo.

Leaders spend $5-10K monthly on ads that disappear overnight. But what if there was a single asset that could instantly elevate your authority, attract ideal clients, and open doors to unparalleled speaking opportunities for YEARS to come? In this episode, Jason sits down with Everett O'Keefe, "The Book Whisper," who's behind over 200 bestselling launches. They dive deep into why authorship isn't just about writing—it's about igniting your legacy and multiplying your impact.

When's the last time you really looked at what's working (and what's not) in your marketing?   This week on the Course Creation Incubator podcast, I'm diving into the five signs it's time to take a closer look, and how a marketing audit can help you identify the leaks in your funnel, gaps in your messaging, and areas where your leads just aren't connecting.    I'll walk you through how to know if your content is still serving you (or just eating up ad spend), and how an audit might be exactly what you need to realign your offers and reconnect with your ideal students.   If you've been: ✔️ Spending money on ads or marketing without clear results ✔️ Seeing inconsistent or low-quality leads ✔️ Feeling like your funnel or messaging isn't converting like it used to ✔️ Or simply wondering what your next move should be…   This episode is your starting point!   P.S. Stop guessing and start fixing. Our Digital Marketing Audit gives you a clear breakdown of what's working, what's not, and how to optimize for results. Book now (coursecreationboutique.com/audit/).  

AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic advertising, as well as the need for a redefined marketing funnel in today's digital landscape. Takeaways Austin Scott has a rich background in ad tech, having worked with major companies like X plus one, TubeMogul, and Microsoft. She emphasizes the importance of adaptability and determination in the entrepreneurial journey. The ad tech ecosystem faces challenges such as data control and the need for flexible solutions. Bedrock Platform aims to empower media buyers with innovative tools and a customizable approach. The conversation highlights the evolving nature of CTV and its impact on advertising strategies. Austin believes that the marketing funnel has changed and needs to be redefined for modern advertising. She discusses the significance of collaboration and understanding buyer needs in ad tech. The importance of cross-channel measurement and attribution is emphasized in the conversation. Austin shares insights on the cultural differences in business practices between the US and Europe. The episode concludes with a focus on the future of programmatic advertising and the need for sustainable models. Chapters 00:00 Introduction to Austin Scott and Bedrock Platform 02:11 Austin's Career Journey in Ad Tech 11:33 Transitioning to Xander and Cultural Insights 14:45 Challenges in the Ad Tech Ecosystem 20:23 The Future of CTV and Programmatic Advertising 27:05 Redefining the Marketing Funnel Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 168: Learn how to put your random courses into a system that works: https://app.digitaltrailblazer.com/register-launch-scaleMany online business owners waste money on courses and coaching programs that promise quick results but leave them disappointed and stuck in a cycle of buying the next "magic bullet" solution. This constant course-hopping is what makes getting your business off the ground so difficult and prevents you from generating consistent, reliable income.In this episode, Leah and Todd reveal how to stop chasing shiny objects and start building a complete marketing system that actually moves you forward in your business. They discuss the “7-11-4 rule” and how to use it to create a customer journey that reliably produces qualified prospects and paying clients in your business.Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours. There are four lessons, a framework, Customer Journey Mapping and the Feature Fold. TackleboxIdea to Startup NewsletterIdea to Startup BotSugar (but it stinks)00:30 Intro02:00 We've Got Mice05:15 The Mouse Man's Funnel07:50 Smooth Jazz08:21 One - Build Your Funnel to Match Customer Emotion11:45 Good Questions For Your Funnel12:30 Two - Contrast from the Feature Fold14:30 Saving your Customers a Decision15:53 Three - Take Yourself Seriously19:14 Four - The Things Other People Stink At22:14 The End22:50 Recap of the Four Lessons

So, get this...If you're cranking out Reels, TikToks, blog posts, AND emails but your bank account still says “nice hobby, sis,” this conversation is for you.

Today, join Josh and Garrett as they discuss what Paid Search Advertising is and when it's relevant to financial coaches! 3 (+2!) key takeaways: The benefit of paid search is that IF (big if) you do it right, it gets you in front of people who are actively looking for a solution to a problem that you solve through your coaching. Paid search gives you keyword targeting abilities AND audience targeting capabilities. Three things that impact where your ad is placed: price (how much are you paying), competition (how many others and how much are they paying), “quality score” (does this ad actually answer the person's question that they were searching for? Is there value on the page? How trustworthy is the website?) Use key phrases, NOT key words. The fewer people who see your ad, the better, because that means you've targeted it exactly to those people who are actually potential prospects, not those who will never be prospects. Resources mentioned in this episode: What is a Marketing Funnel and How Do I Create One? FCN's Grow service should be live by the end of the year! Sign up for the interest list here. What is Marketing vs. Advertising vs. Sales? Want help building or growing a successful financial coaching business? Find resources below based on where you're at in your journey: - Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity - Already decided you're going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series - Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch - Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh  --- Beyond Funnels: Crafting an Effective Marketing Ecosystem In this insightful episode, we delve into the evolution of marketing beyond traditional funnels, as popularized by experts like Russell Brunson. We explore the concept of creating an interconnected marketing ecosystem, designed to engage potential customers through a comprehensive and immersive brand experience. With anecdotes and comparisons to marketing legends like Roy H. Williams and Perry Belcher, the conversation highlights why an ecosystem approach is more impactful than linear funnels, particularly for high-commitment businesses. Learn how to build lasting connections and influence buying decisions by engineering experiences that captivate and retain your audience.  00:00 Introduction to Marketing Funnels 00:47 The Evolution of Marketing Concepts 01:36 The Ecosystem Approach 02:07 Building Brand Experience 03:20 The Importance of an Ecosystem 04:02 Capturing and Retaining Attention 06:27 The Role of Funnels in Modern Marketing 07:24 Conclusion: Embracing the Ecosystem

Most marketing funnels fail because they chase clicks instead of building trust. This episode reveals how to design a funnel that actually converts—by focusing on clarity, intent, and connection at every step. Learn how to guide your audience from first glance to loyal client using content that resonates, not just sells. Discover why traditional funnels fall short and how to craft one that aligns with your brand's voice and values, ensuring sustainable growth and deeper customer relationships. Read the full article for more information: https://unscrewedmarketing.com/the-art-of-crafting-engaging-marketing-funnels/ Hashtags: #MarketingFunnels #CustomerJourney #AuthenticMarketing #BusinessGrowth #MarketingStrategy

Marketing a ketamine clinic presents unique challenges that traditional medical practices simply don't encounter. High advertising costs, frequent platform bans for ketamine-related content, and the need to build trust around an innovative treatment create significant barriers that demand a strategic approach.In this episode, Kim and Sam share the exact marketing framework they presented at the 2025 American Society of Ketamine Physicians, Psychotherapists & Practitioners conference in Austin - the same strategies that helped their clinic (Reset Ketamine) dominate "ketamine near me" searches and build a thriving practice since 2018. This isn't theoretical marketing advice pulled from generic healthcare playbooks. These are proven, field-tested strategies from clinician business owners like you - who've navigated the same platform restrictions, skeptical patients, and marketing obstacles that ketamine clinic owners face daily.What You'll Gain In This Episode:・The ACC funnel framework (Awareness, Consideration, Conversion) that transforms patient acquisition・How to create organic content that acts as your clinic's "vital sign" for trust and credibility・Why newsletters are the highest ROI marketing tool for ketamine practices and how to create themEpisode 35 show notes:00:00 Teaser - Organic content as your clinic's pulse00:32 Welcome to the Ketamine Startup Podcast01:25 Understanding the Medical Marketing Funnel (ACC)04:31 Awareness: The First Layer of the Funnel06:34 Consideration: Comparing Options07:15 Conversion: Turning Interest into Action09:23 What Is Organic Content?09:57 Push vs Pull10:44 The “What To Create” Venn Diagram12:49 The Content Creation Process14:55 How Organic Content Is A Clinic's Vital Sign17:20 The Power of Newsletters26:34 Conclusion and Key TakeawaysThanks for listeningWatch the YouTube Version with Visual SlidesFollow us onLinkedinYouTubeKetamine StartUp Website

With the massive changes in digital marketing giving us less control than before, is funnel marketing still relevant? Our Meta Ads Manager, Jonathan Paquin, shares his insights on the topic. He also shares how the heavy targeting through creatives is changing the marketing funnel, how long you should run L1 (awareness) video ads, and effective ad strategies for accounts with smaller budgets ($1,000 to $2,000). Watch this video now.Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.The viewer's question is from this video: •

If you're doing "all the right marketing things" but still not hitting your sales goals, you're not alone. In this episode, I'm breaking down the key difference between marketing funnels and sales funnels, and why understanding the two can completely change the way you grow your business. You'll learn: The real role of your marketing funnel What a sales funnel actually looks like Why small business owners need a sales system How to stop relying on hope and start guiding people to a decision with confidence Plus, I'm sharing details on my brand new course: Sales Simplified: 7 Weeks to Selling with Confidence — launching June 16, 2025! If you've never had formal sales training but you're ready to sell with confidence (and without feeling salesy), this episode is for you. Links mentioned: Sales Simplified Course – Learn more & join the waitlist HERE

This episode features an interview with Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian and author of the book Human-Centered Marketing: How to Connect with Audiences in the Age of AI. Ashley dives into the pitfalls of both active spamming and the bait-and-switch tactics that are commonplace today. She also explains why marketers should ditch the funnel framework and embrace playgrounds as the model for the customer journey, and shares her insights into what it means to make marketing truly human-centric. Key Takeaways:Misleading CTAs and bait-and-switch tactics erode trust. Marketers should not be trying to trick prospects into buying. It is expensive to acquire a customer that is a bad fit, and they should be prioritizing the relationship.The funnel is outdated; marketers should adopt “the playground” where they allow customers to move through a self-directed customer journey however they want to.The language that we use to talk about our audience, “is so adversarial. It's like I'm gonna hunt for a prospect and I'm gonna capture a lead, and I'm gonna lock down a deal.” Remember there is a person behind the screen.Quote: “ My job as a marketer, I always say, I never want to sell anything to anybody. My job is to match problems with solutions. And if I harass you or convince you to buy something that doesn't actually solve your problem, that's going to  be very expensive for me to fix, either from a reputation standpoint, from a support or implementation cost standpoint. Like, it's not free for me to acquire a customer that's a bad fit. It's not just not serving them. It does not serve the business either. And I think that's the other piece that like sometimes people think when I talk about this, that I'm trying to be altruistic or that like it's a nice thing to do for the audience. I mean, yes, we should be decent humans, but it's bad for business to behave this way and to do the bait and switch or to force somebody into a bad fit. It's gonna be very expensive for you to force fit that, or to try to, you know, win and re-win that customer or to serve that customer If they go nuclear and they start posting on social media, or they file a lawsuit, right? It's very expensive to get out of a bad deal or to turn a bad deal into a good deal.”Segment Timestamps:*(02:55) Human-centered marketing frameworks*(08:56) The pitfalls of bait-and-switch tactics*(27:13) The playground over the funnel*(35:33) The Playbook: Uncuttable budget itemsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Ashley on LinkedInLearn more about AtlassianHuman-Centered Marketing: How to Connect with Audiences in the Age of AILearn more about Caspian Studios

Discover actionable strategies for using SMS and email to boost customer loyalty, increase revenue, and optimize your marketing funnel. Learn best practices for campaign timing, automation, and integrating SMS with other channels. Nikita also discusses the evolving landscape of digital marketing, the impact of AI, and what sets Aspekt Agency apart in a crowded market.Whether you're a brand owner, marketer, or entrepreneur, this episode is packed with insights to help you grow your business through smarter retention marketing.

Listen in as they cover:-What “top, middle, and bottom” of funnel marketing really means.-How to cast a wide net without diluting your message.-Why nurturing leads is a skill advisors can't afford to ignore.-The difference between posting content and intentional outreach.-How trust and patience are the real accelerators of growth.If you've ever wondered how to turn visibility into action, this episode is your blueprint. Brought to you by Elite Marketing Concepts - where strategy meets execution for advisors ready to grow.To learn more about how Elite Marketing Concepts can take your practice to the next level, contact Brian at BrianLutz@EliteConsultingPartners.com, or Stacey at Stacey@EliteConsultingPartners.com.

Want to master your marketing funnel? Our Meta Ads Manager, Jonathan Paquin, shares how to budget effectively, understanding the important link between L2 and L3, and the key metrics to track for optimal results.Our Marketing Director, Bryan Caranto, asks our Meta Ads experts your questions! So don't hesitate to type away in the comment section below.The viewer's question is from this video: •

What if you could scale your business without burning out, and lead with clarity—even during your toughest seasons?In this episode of the Working Women Mentor podcast, Rani Alfers sits down with Caitlin Bacher—entrepreneur, course creation expert, and mentor to business owners navigating the world of evergreen strategy. Caitlin opens up about her transition from social media manager to CEO, and how she redefined what success looked like for her, both in business and in life.Together, they dive into how mentorship can provide a blueprint during uncertain times, why finding your unique value proposition is essential in today's crowded market, and how understanding emotional cycles (like the Dunning-Kruger effect) can empower smarter business decisions.Whether you're a course creator, corporate leader, or creative entrepreneur, this episode is full of practical, honest insights you can apply immediately. Discover how to own your voice, scale with purpose, and embrace growth—without losing yourself along the way.Guest Links & Additional Episode Mentions:Website: https://caitlinbacher.com/Instagram: https://www.instagram.com/caitlinbacher/ Want to be a guest? If you have a mentor moment that could inspire someone else DM us GUEST on Instagram, or Apply to be a guest here: https://www.ranialfers.com/apply-to-be-a-guest/Connect with our community on: https://www.instagram.com/workingwomenmentor/

Ever felt totally confused when people talk about marketing funnels for coaches as if they're speaking another language? Trust me, I've been there! As a therapist transitioning to coaching, I had no clue what a marketing funnel was either. But funnels aren't complicated tech monsters. They're simply guided paths that take people from first meeting you to becoming paying clients.Join me in today's episode, where I break down the difference between websites and funnels, explain why funnels convert better, and walk through the most common types you can use right away. You'll learn exactly how to build your first funnel even if you're not tech-savvy, which metrics actually matter, and how to start simple. I've spent five years perfecting these systems, and today I'm sharing what really works. Let's demystify this whole funnel thing together!Topics covered on Marketing Funnels for Coaches:Why marketing funnels convert better than regular websites.The funnel metrics you should track at each stage of your marketing process.The most effective types of marketing funnels for coaches.How you can build your first funnel without tech skills or hiring expensive developers.The easiest funnel to implement when you're just getting started as a coach.Resources from this episode:Therapreneur: A Therapist's Guide to 3x Your Therapy IncomeTherapist to Coach Accelerator programGo High LevelCRM Done Better ConvertKitKajabiLead PagesClickFunnelsSign Up For The Therapist to Coach Transformation Challengehttps://carlyhillcoaching.com/challenge

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

Episode 345 – How to Build a Micro Funnel in 24 Hours Think funnels are too complicated, too techy, or just plain too hard? Think again, lovely. In this episode of the Small Business Made Simple Podcast, I'm showing you how to build a smart, simple micro funnel in just 24 hours—without losing your mind, spending weeks mapping things out, or writing a 67-email sequence. Whether you're launching soon, need a quick win, or want to stop sending people to your homepage and hoping for the best—this episode is your sign to stop overthinking and start funnel-ing. You'll learn: ✅ What a micro funnel is (and why it works so well for small business) ✅ The 3 essentials you need to get started today ✅ The simple steps: from freebie to follow-up email to next action ✅ How to promote your funnel without ads or a big list ✅ My favourite tools and a secret AI shortcut to make it even easier! ✨ This episode is perfect for service providers, e-commerce brands, coaches, creatives and anyone ready to stop chasing leads and start converting them.

Send us a textWhat if everything you believe about digital marketing is leading your home service business down a dangerous path? In this eye-opening conversation with digital marketing veteran Jonathan Bannister, we uncover why the constant chase for Google rankings has created a generation of "digital junkies" in the home service industry.Bannister doesn't hold back as he reveals the uncomfortable truth: digital marketing has made business owners fat and lazy. After a decade helping HVAC, plumbing, and roofing companies navigate the digital landscape, he's witnessed firsthand how the addiction to leads has replaced fundamental business practices like excellent customer service and effective sales processes. His provocative new book title says it all: "F*** Digital Marketing: Why Building a Memorable Brand Matters More Than Rankings."The conversation takes a fascinating turn when Bannister predicts Google's search engine will be "extinct" within 3-5 years, replaced by AI platforms that will fragment the search landscape. This paradigm shift means businesses building their entire strategy on search visibility are constructing their foundation on borrowed space.Through compelling case studies and tactical advice, Bannister outlines a smarter approach to marketing: becoming omnipresent in your target market through a proper marketing funnel that educates at the top, builds trust in the middle, and only presents offers to already-engaged audiences. His neighborhood-specific strategy for a roofing contractor demonstrates how targeted messaging and multi-channel presence can transform results without relying on Google's unpredictable algorithms.Whether you're currently frustrated with your marketing results or simply want to future-proof your business against the coming AI revolution, this episode offers a roadmap to build what truly matters – a brand that lives in customers' minds regardless of algorithm changes or platform shifts. It's time to break free from digital heroin and rediscover what genuinely drives sustainable growth.http://Www.topservdigital.com Support the show https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflowhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1 https://www.linkedin.com/in/coreysalescoach/

Marketing agencies are begging you to run LinkedIn ads. Here's why that might be the worst $5,000 you'll ever spend. April breaks down the exact conversation where she stopped a client from blowing his ad budget—and the 3 foundational fixes he needed first. Key Takeaways:

If your wondering what a podcast marketing funnel is or how a podcast can fit into your client's marketing, this episode is for you!I'm breaking down what a funnel is, the role that a podcast plays in it, and the biggest misconception about podcasts!With this information, you'll be able to uplevel the services you offer to your clients. My goal for you is to go from transactional freelancer to “I can't run my business without you” team member!Let me know what your takeaways are from this episode - find me on IG @LaurenWrightonAll other links and resources mentioned in this episode can be found at https://laurenwrighton.com/episode260

In today's episode of Community Kristina is joined by social media strategist and Manychat automation expert, Madi Beumee. Madi has been behind the scenes of some of the biggest online business growth stories, using ManyChat to turn followers into engaged community members and paying clients.In this episode Madi shares the biggest mistakes businesses make when trying to convert followers into customers, why your audience isn't buying from you (and what to do about it), and how to build hype before launching a new product or offer.Manychat can collect leads, engage your audience, and make sales, are you missing out on this powerful tool?Tune in to learn how to make social media automations work for you!Connect with Madi:InstagramPersonal InstagramTikTokThe Content LabGrab Madi's Free ManyChat GuideMentioned in this Episode:Trial Reels EpisodeUrban Baker00:00 - Intro03:00 - Nurturing Followers Into Sales21:20 - What Is Manychat23:40 - Who Should Use Manychat?29:19 - Should You Boost Manychats?32:00 - Avoiding Being Spammy with Manychat36:45 - Connect with MadiSend me a text!Scale Faster with The Growth HackGrowth marketing tips & tech insights from those who've done it.Listen on: Apple Podcasts SpotifyFor Your Information: • Host your podcast on Buzzsprout! •Use Code ‘PODCAST' For Your First Month For $1 Inside The Social Business Club • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 50% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

¿Te gustaría optimizar tus estrategias de marketing en Amazon y evitar el desperdicio de presupuesto? En nuestra última conversación, Alba Castellet, desde España, nos comparte su amplia experiencia liderando una agencia especializada en Marketplaces. Juntos, desmenuzamos cómo Amazon Marketing Cloud se ha convertido en una herramienta esencial para cualquier vendedor que busque mejorar la promoción de sus productos. Alba nos revela cómo su agencia ha evolucionado rápidamente ante los constantes cambios en la plataforma de Amazon, subrayando la importancia de mantenerse al tanto de estas transformaciones tecnológicas para no perder competitividad. Además, nos adentramos en el mundo del marketing funnel aplicado a Amazon, especialmente en el sector de los complementos alimenticios. Alba nos guía a través de cada etapa del funnel, desde la consideración hasta la lealtad del cliente, y cómo Amazon ofrece datos detallados que facilitan la creación de estrategias publicitarias efectivas. La discusión se centra en las ventajas del comercio digital frente al retail tradicional y la necesidad de contar con un presupuesto adecuado para aprovechar al máximo las oportunidades que Amazon ofrece. Esta charla es una fuente invaluable de información para cualquier emprendedor dispuesto a sacar el máximo partido a las herramientas tecnológicas disponibles hoy en día. En el episodio #172 de Serious Sellers Podcast en Español, platicamos de: 00:00 - Amazon Marketing Cloud 06:31 - Amazon Marketing Cloud Y Sus Funcionalidades 15:12 - Marketing Funnel en Amazon 22:17 - El Poder De Los Datos en Amazon

James Hipkin is a seasoned marketing expert with over 40 years of experience helping businesses connect meaningfully with their customers. He has led global marketing initiatives for brands like Apple, Visa, and Toyota, and is now the CEO of Inn8ly, where he empowers small and medium-sized businesses with AIdriven marketing tools and website solutions. Known for his straightforward approach, James is passionate about making advanced marketing tools accessible and impactful for all. For more information, visit vipchatwithjames.com and inn8ly.com.

Join host Ed Parcaut as he sits down with marketing expert James Hipkin on the Inner Edison podcast. James shares his unique journey from a music degree graduate to a global marketing strategist, highlighting key experiences in rock and roll, ad agencies, and international business. Discover the strategic principles that have driven his success and why understanding your customer is crucial in today's digital age. James breaks down the evolution of marketing, discussing how timeless principles apply even with the advent of AI and digital tools. He shares insights into crafting the right message, creating pathways for engagement rather than shouting, and why strategy is essential for both large corporations and small businesses. Whether you're an aspiring entrepreneur or a seasoned business owner, there's a wealth of knowledge in understanding the foundational elements of good marketing and the importance of adaptability. Learn more about James's work, his strategic approach to digital marketing, and his thoughts on the ever-evolving tech landscape. Plus, find out about his book, "Journey to Success," where he dives deeper into digital marketing strategies for small business owners. Tune in for an insightful conversation on leveraging strategy, building relationships, and the enduring power of a well-crafted marketing message. **Contact Ed Parcaut:** -

Send us a textWe're breaking down the marketing funnel in a way that actually makes sense for the small business owner and solopreneur—so you can attract, nurture, and convert leads effortlessly. If you're ready to make your content work for you, this is a must-listen!

Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments.

Have you noticed clients becoming more hesitant, even flaky? Are no-shows and last-minute cancellations eating into your profits and patience? Times have changed, things are different, and the “Great Divide” that I was speaking of in 2022 has indeed happened. In this episode, I dive deep into a brand-new level of the marketing funnel that's changing everything: trust. You'll hear why the old ways of attracting clients simply aren't cutting it anymore and most importantly, what you can be doing about it right now, as I share actionable strategies for building a rock-solid foundation of trust that transforms hesitant browsers into loyal, high-paying clients!  With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/!   Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast!  If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/ 

Brutal truth: most businesses can't sell up and can't market down.Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. Your messaging isn't just about what you say, but who hears it. If you're not speaking in outcomes and business impact, executives won't listen. If your marketing doesn't focus on relevance and usability, frontline users won't advocate for you.In this episode, we break down how to:• Sell Up & Market Down by aligning your messaging to decision-makers, mid-level managers, and frontline users.• Balance the Power of Three: Attraction, Activation, and Advocacy to drive conversions.• Tailor Communication for Impact: Speak to THE ONE x 1,000,000² with a strategic, layered approach that wins buy-in across all levels.To win, you don't just need better marketing, more sales leads, and higher conversions...+ You need marketing that moves through the entire decision-making chain.+ You need sales strategies that influence every decision-maker in the room.+ You need conversion tactics that turn interest into action at every stage of the funnel.Bonus: Go check out my newsletter for additional value outside of this episode on converting more!  Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let's not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.This episode will break down:• Why your calendar is the ultimate scorecard of your time and priorities.• How to identify what to eliminate, delegate, or outsource to regain focus.• Lessons from 2020 that can guide your strategy during today's challenges.• Practical tips to navigate the chaos of 2025 with clarity and purpose.• The importance of adding more humanity and flexibility into your marketing and communication strategies.By the end of this episode, you'll feel empowered to make smarter decisions, elevate your productivity, and approach 2025 with a more human-centered, impactful approach to your business and life. Ready to thrive? Let's dive in!Beyond The Episode Gems:• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Help People Affected By California Wildfires:•  California Fire Foundation Wildfire & Disaster Relief Fund: The California Fire Foundation works with local fire agencies and community-based organizations to provide ongoing and long-term support to communities affected by wildfires.• World Central Kitchen: WCK is already on the ground in Southern California to aid first responders and evacuees, providing fresh meals to first responders and communities impacted.• Direct Relief: DF's California Fire Relief provides N-95 masks, medicine, and resources to healthcare agencies and first responders in areas affected by wildfires.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel