Podcasts about Upselling

For our latest Host Planet Playbook feature, we're joined by James Cornwell, Co-Founder of Curated Property, to discuss scaling operations, challenges and opportunities in the holiday let industry, and how to prosper in the luxury sector.James shares candid insights on:- Scaling ops: playbooks for quality control, owners, and multi-market growth.- UK landscape: how current legislation impacts STR strategy.- Work-life balance: hard-won lessons from the founder seat.- Upsells that serve: why not every upsell should be a cash grab.- Tech stack: essential tools powering Curated Property.- Plus, shout-outs for Alistair Handyside, Graham Donoghue, and Rudy Abrahams.Tune in for an inspiring conversation about the short-term rental space.1:39 Curated Property2:13 James's journey in the STR space3:03 How Curated Property stands out4:07 The main challenges and opportunities, including fire risk assessments and planning permission7:03 What the industry needs to do to fight back7:54 The sweet spot in relation to property management and customer service10:54 How to keep owners happy12:55 Great guest experience starts with training for staff16:37 Upselling to high-end guests17:56 Biggest lesson learned20:28 Good financial hygiene is essential 21:56 Work-life balance 24:06 What James loves most about his work26:00 Quickfire questions28:02 Most memorable hosting moment29:00 Shout-outs: Alistair Handyside, Graham Donoghue, and Rudy Abrahams31:17 Ultimate goalJames Cornwell: https://www.linkedin.com/in/jamescornwell/Curated Property: https://www.curated-property.com/The Host Planet Playbook was created in collaboration with Hospitable. Interested in using a PMS which will help you manage your rentals on autopilot? Get 25% off Hospitable for the first three months: https://hospitable.com/partners/hostplanetDownload a free copy of the Host Planet Playbook: https://www.hostplanet.club/host-planet-playbookThe Host Planet Playbook series is presented by James Varley, Founder and CEO of Host Planet. Connect with James on LinkedIn: Host Planet: https://www.hostplanet.club/

Topics discussed on today's show: National Chocolate Day, Dodgers 18 Inning Game, Lululemons and NFL, Diddy Release Date, Hurricane Melissa, Microreactor, Birthdays, Oldest President, Max TV Resolution, History Quiz, Licking Toads, AI Sports, AI Marriages, Upselling, Cheating, Studio Session: Rock Voices, and Apologies.

Con BigBlue podrás automatizar y externalizar toda la logística y el fulfillment de tu ecommerce. Escribe a ecosistemaecommerce@bigblue.io y aprovecha ahora su promoción Black Friday con el 100% de los costes de implementación cubiertos, onboarding de 1 semana y viaje pagado para visitar sus instalaciones.Lo pones, pero seguramente no le estés sacando todo el partido. Porque te aseguro que a esto se le puede sacar mucho partido en tu tienda online. Los carruseles de recomendación y los módulos de productos en tu tienda online pueden ser la clave para mejorar la conversión y superar tu umbral de break even… O pasar desapercibido sin pena ni gloria. La diferencia está en el contexto, la forma de hacerlo e incluirlo y, por supuesto, en la relevancia. Hoy te bajo a tierra cómo decidir dónde colocar módulos, qué lógica usar para que se noten en los ingresos a final de mes y como saber si realmente están ayudando a que tus clientes descubran productos. Te lo cuento todo ahora mismo en este episodio, con una pequeña historia vivida en mis propias carnes. En este episodio te cuento.- Qué poner en home, categoría, en la página de producto, en el carrito, en el checkout y en la postcompra (que no se nos olvide).- Lógicas y estrategias que funcionan siempre como el “habitualmente comprados juntos”.- Cómo decidir que carrusel incluyo y en qué lugar.- Cómo mostrar los carruseles para aumentar su efectividad.- Las métricas que realmente tienes que fijarte para confirmar los resultados.https://pychon.com/https://ecosistemaecommerce.com/Linkedin: https://www.linkedin.com/in/javierlopezrod/Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/Twitter: https://twitter.com/ecosistemaecommTik Tok: https://www.tiktok.com/@ecosistemaecommerceInstagram: https://www.instagram.com/ecosistemaecommerce/Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

In this episode of Future Fuzz, Justin speaks with Liz McKeon, renowned salon business expert, bestselling author, and award-winning speaker, about building high-performance service businesses with empowered teams, robust cash flow, and work-life balance. Liz shares her journey from beauty professional to business turnaround expert, why emotional connections are central to customer retention, and how her latest venture, Aura 300, is leveraging AI to revolutionize the professional services industry. This conversation is packed with transformative insights for entrepreneurs aiming to scale sustainably while keeping their sanity.Guest BioLiz McKeon is a globally recognized salon business expert, author of the bestseller 30 Days to Beauty Business Success, and a highly sought-after international speaker. With a career spanning health clubs, spas, skincare centers, and distribution companies, Liz has helped thousands of entrepreneurs grow businesses that are profitable, scalable, and built on strong team dynamics. She now runs a thriving coaching and training consultancy, specializing in turning around struggling service businesses. Her latest innovation, Aura 300, brings AI to the beauty and wellness industries with virtual agents that boost sales, fill scheduling gaps, and generate qualified leads.TakeawaysEntrepreneurs often lose sight of why they started; Liz helps them reconnect with their purpose.Emotional connection, not just product or service, drives client retention.Trust and relationship-building are foundational to impactful consulting.Staff motivation and owner mindset are more critical than spreadsheets.AI can fill operational gaps without replacing human staff.Adaptability is key: Post-COVID, leadership demands new emotional skill sets.Freelancing and four-day workweeks are redefining staffing norms.AI tools like Aura 300 can handle sales, rebooking, and lead gen automatically.Chapters 00:00 – Introduction to Liz McKeon 01:02 – From Business School to Beauty Industry 02:47 – Launching Multiple Ventures & Finding Her Calling 03:43 – Liz's Business Turnaround Philosophy 05:16 – Where Liz Starts with Struggling Businesses 06:44 – Working Beyond the Beauty Industry 07:47 – Retention Challenges in B2C & Liz's Advice 10:35 – The Power of Emotional Touchpoints in Customer Retention 12:10 – Introducing Aura 300: Emma, Yuki & Nami 15:22 – Filling White Space & Upselling with AI 17:58 – Resistance to Change & How AI Bypasses It 19:35 – AI Adoption & Post-COVID Market Shifts 22:03 – How Liz Predicted a Global Business Reset 24:24 – Liz's #1 Advice for Business Leaders Today 25:31 – New Skills Leaders Need to Thrive 26:47 – Where to Find Liz & Aura 300LinkedInFollow Liz McKeon on LinkedIn Follow Justin Campbell on LinkedIn

Strategisches Cross- und Upselling entfaltet Kraft erst dort, wo Beziehungen wachsen – nicht Verträge. Gero Decker beleuchtet, warum echte Umsatzsteigerung in der klugen Entwicklung von Accounts und den individuellen Herausforderungen großer Kunden liegt. Es geht um den Wert gemeinsamer Landkarten, kluge Pricing-Logik und die Kunst, Bedürfnisse früh zu erkennen. Erfolg entsteht nicht aus Taktik, sondern aus wirklicher Nähe zum Kunden. Wer Wachstum führen will, denkt Customer Success als gelebte Verantwortung – nicht nur als Rolle. Du erfährst... In dieser Episode erfährst du… …wie du mit Cross- und Upselling deine Kundenbeziehungen vertiefst. …warum die ersten 30 Tage entscheidend für den Erfolg im SaaS-Bereich sind. …welche Rolle Customer Success bei der langfristigen Kundenbindung spielt. __________________________ ||||| PERSONEN |||||

The reality is that many MSPs grow through referrals and good account management. That, in itself, is not a bad thing, but when the business matures, you can find yourself in a position where a single client represents 30, 40, even 50 percent of your revenue. They may also be one of your most profitable accounts, so the dependency is even greater. If that client gets bought, merges, or decides to build an internal IT team, you are left exposed. Worse still, if they go bust, you're not only losing revenue but also carrying the burden of licences, subscriptions, and staff wages with no way to cover them. This is the sort of chain reaction that can force redundancies, damage your confidence, and undo years of hard work building your technical team. It is not only about operational pain either. From a valuation perspective, client concentration is a red flag. Any potential investor or acquirer will be put off if they see that one client represents too much of your turnover. Even if your profitability is strong, your valuation can collapse overnight if this risk is present. That's why managing concentration is so critical for an MSP that is serious about scaling and building long-term transferable value. So, what can you do about it? The first step is to track revenue concentration carefully. Aim to keep any single client below 20 to 25 percent of your total turnover. This doesn't mean you stop growing your large accounts, but it does mean you must actively nurture your smaller ones and bring in new larger clients to redress the balance. You also need to analyse profitability per client. Turnover is misleading if it is not supported by strong margins. A noisy client that consumes excessive service desk time may actually be one of your least profitable accounts, while a quieter one that steadily pays and adopts more of your stack could be a star performer. Break it down across support, subscriptions, projects, and hardware so you have a clear picture of where your profit truly sits. Building a growth plan around your client base is another powerful move. Upselling, cross-selling, and what's often called whitespace selling can transform profitability without chasing new business. List your services against each client and see where the gaps are. Many MSPs overlook this because they are too busy firefighting, yet it's one of the easiest ways to improve efficiency and increase turnover. Selling to people who already trust you will always be more effective than chasing cold prospects. Marketing plays a huge role here too. You cannot afford to stop and start your Marketing activity whenever you feel the pressure. Consistency is everything. Building a new client runway takes time and energy, and it is the only way to create predictable growth. The credibility, trust, and authority that comes with effective Marketing doesn't happen overnight, but once the engine is working it gives you resilience when a client leaves. Too many MSPs wait until they are in crisis mode to switch Marketing back on, only to find that it's far too late to plug the gap.  Account management also needs to be taken seriously. Strong client relationships not only increase revenue but also help you spot risks early. Assigning account managers means you have people acting as the eyes and ears of the business, looking for new opportunities and changes in client circumstances. Focus your attention on accounts that are profitable and likely to grow. Sometimes the small clients today are the ones that explode tomorrow, and you want to be there when they do.  Once you start putting these practices into place, the benefits compound. You sleep better at night because you're no longer reliant on one client to keep the lights on. You build predictable growth because your Marketing engine is consistent, and your client portfolio is balanced. You increase your valuation because you're spreading risk and demonstrating resilience. Most importantly, you gain the confidence to invest in your people, in automation, and even in acquisitions that can further dilute your concentration risk.  The message here is simple: don't let one client hold your business hostage. Analyse your profitability, manage your client concentration, keep your Marketing consistent, and strengthen your account management. When you do this, you protect your business, protect your team, and create the foundation to scale on your terms. This is how you build a business that works for you rather than you for it.  That's what this episode of the IT Experts Podcast is all about. It's not about fear, it's about taking control. Because the sooner you address this risk, the stronger and more valuable your MSP will become.  Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

Send us a textBuy the Gateway Offer Workshop.We walk through the full gateway offer system—from defining the first-step win to naming, pricing, selling, and turning it into a bridge to your signature service. You'll leave with a clear template to stop giving away free discovery and start getting paid for tangible value.• gateway offers as the paid first step that proves value• why clients trust faster when they get an actionable deliverable• three traits of a strong gateway: repeatable, aligned, preparatory• examples: audits, blueprints, benchmark reports, assessments, mini workshops• pricing guidance using 10–25% of the main offer and founders pricing• packaging with a clear name, tagline, and simple description• selling via discovery calls, social teasers, and invite-only email• upsell tactics: fee credit, fast-action bonus, clear timelines• systematizing with scheduling, templates, and canned emails• pipeline planning with scheduled follow-ups at 3, 6, and 12 monthsGrab the replay-turned-course with step-by-step directions to launch your gateway offer for $97.If you loved this, please hit subscribe, rate, and review, and share it with a friendJoin my Gateway Offer workshop right below in the show notesSign up for the waitlist to join the Tiny Marketing Club for trainings, feedback, and pop-up coachingJoin my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>> Meetup

On this episode of The SaaS CFO Podcast, host Ben Murray is joined by Ricardo Ghekiere, co-founder of BetterPic. Ricardo takes us through his unconventional entrepreneurial journey, starting with running a coffee bar, dabbling in a variety of ventures, and eventually making his way into the tech space. He shares the fascinating story of how he acquired BetterPic for just one dollar, rebuilt the company from the ground up, and scaled it into a thriving AI-powered business that transforms selfies into professional headshots. Ricardo talks about navigating the challenges of transitioning from a B2C to a B2B go-to-market strategy, lessons learned from his first fundraising efforts, and his approach to metrics and profitability. We also get a sneak peek into BetterPic's expansion into the fashion industry, their recent $2.5 million seed round, and Ricardo's candid insights on scaling, pricing, and international growth. Stick around for actionable advice, behind-the-scenes stories, and a look at what's next for BetterPic and its new ventures. Show Notes: 00:00 Difficulty Attracts Talent 03:25 "Consumer-First, Expand to B2B" 08:53 Startup Secures $2.5M Funding 12:38 "Finding the Right Investors" 15:22 "B2B CRM Essential for Upselling" 17:49 Pricing Experiment Insights 20:09 Monthly Business Metrics Overview 23:52 Business Acquisition in San Francisco Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/betterpic-raises-2-5-million-in-seed-round Ricardo Ghekiere's LinkedIn: https://www.linkedin.com/in/ricardo-ghekiere/ BetterPic's LinkedIn: https://www.linkedin.com/company/betterpic/ BetterPic's Website: https://www.betterpic.io/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In this weeks episode, the Mayor and Toby discuss the intersection of technology and insurance, focusing on the challenges and opportunities within the industry. They explore the role of AI in transforming insurance processes, the importance of understanding client needs, and the potential for technology to attract new talent to the field. Toby shares insights from his journey in the insurance and tech sectors, highlighting the innovative solutions his company, OneFort, is developing to streamline operations and enhance client relationships.TakeawaysAI is transforming the insurance industry by automating processes.Understanding client needs is crucial for effective insurance solutions.Technology can attract new talent to the insurance field.OneFort focuses on independent insurance agents to maximize impact.Manual processes in insurance are time-consuming and need automation.Cross-selling and upselling are key strategies for insurance growth.AI can help identify underinsured clients and recommend solutions.The insurance industry faces a talent shortage that technology can address.OneFort integrates with existing tools to streamline insurance workflows.Toby emphasizes the importance of continuous innovation in tech solutions.Chapters00:00:02 Introduction and Greetings00:00:05 Discussing Upcoming Events00:00:20 The Role of Magic in Trade Shows00:03:23 Toby's Journey in Insurance and Tech00:07:55 Miscommunication in Insurance and Tech00:16:21  Focus on AI for producers, and CSR's 00:29:01  AI Solutions for Insurance00:32:04 Cross-Selling and Upselling with AI00:39:32 Future Plans and Industry GrowthSponsors:Smart Choice The Fastest growing agency network in country! Hands DownCanopy Connect - Your 1 click solution to getting the dec pages you need to quote your prospects

Get a Virtual Assistant https://keap.page/tjb048/elevate-strategic-partnership.htmlSend me a DM "GROW" on IG ⁠instagram.com/jenniferjadealvarez⁠ to get your FREE copy of The Ultimate Salon Growth Blueprint: Systems, Sales, and Scaling for SuccessMYA- Lead Generation Quiz https://joinmya.com/meetings/hannah-kipp/mya-virtual-tour-jennifer-alvarez Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! ⁠www.Facebook.com/groups/salonandsuitebusiness⁠Podcast Guest- Shawna Murphyhttps://www.stylesmartva.comIn this episode, we delve into the transformative role of virtual assistants in the beauty industry. Discover how these digital helpers are revolutionizing customer service, streamlining operations, and enhancing the overall client experience. From booking appointments to personalized beauty advice, virtual assistants are becoming indispensable tools for beauty professionals and enthusiasts alike. Join us as we explore the future of beauty, where technology and creativity intersect to create a more efficient and personalized industry. Tune in to learn how virtual assistants are not just a trend, but a vital component in the evolution of beauty services.Keywordsvirtual assistant, beauty industry, salon management, delegation, customer service, Style Smart VA, business growth, technology, AI, client retentionSummaryIn this episode of the Beauty Business Game Changer podcast, host Jennifer Alvarez speaks with Shawna Murphy, founder of Style Smart VA, about the transformative role of virtual assistants in the beauty industry. Shawna shares her journey of starting Style Smart VA out of necessity during the pandemic and discusses the importance of delegation, customer service, and the unique challenges faced by salon owners. The conversation explores how virtual assistants can enhance client experiences, improve business efficiency, and ultimately drive revenue growth. Shawna emphasizes the need for salon owners to embrace technology while maintaining the human touch in their services, and she provides insights on how to effectively integrate virtual assistance into salon operations.TakeawaysVirtual assistants can significantly improve client communication and booking efficiency.Delegation is crucial for salon owners to focus on high-value tasks.Understanding the unique needs of the beauty industry is essential for virtual assistants.The deskless model can enhance customer service and reduce overhead costs.Building a strong partnership with a virtual assistant is key to success.AI can assist but cannot replace the human touch in client interactions.Regular follow-ups with leads can convert potential clients into bookings.Marketing strategies should include reaching out to past clients for re-engagement.Training virtual assistants is necessary for them to understand the business.Small adjustments in processes can lead to significant improvements in business operations.Chapters00:00 Introduction to Virtual Assistance in the Beauty Industry02:51 Shawna's Journey: From Stylist to Entrepreneur06:01 The Importance of Client Communication09:12 Delegation: The Key to Business Growth12:06 Differentiating Style Smart VA14:54 The Deskless Revolution in Salons17:56 Enhancing Customer Experience with Virtual Assistants20:56 Return on Investment: Maximizing Business Efficiency28:11 Enhancing Guest Experience with Virtual Assistants28:58 Strategies for Salon Growth Using Virtual Assistants31:13 Leveraging Social Media for Client Engagement32:49 The Importance of Lead Follow-Up33:56 Upselling and Client Retention Strategies37:30 The Role of AI in Business Operations39:08 Balancing Technology and Human Interaction43:16 Building Strong Partnerships in Business46:20 Identifying the Right Fit for Virtual Assistance

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Toby and Kurt explore the complexities of running a WordPress agency. They discuss the challenges posed by aggressive sales tactics in the industry, the ethics of client relationships, and the importance of intentionality in business operations. They also examine the debate between niche marketing and generalist approaches, the role of systems in agency management, and the transition from service-based work to product development. The conversation also touches on the impact of AI on business and the enduring value of trust in client interactions.Takeaways:Understanding when to hire or fire is crucial for agency owners.Ethics play a significant role in client interactions.Intentionality in business operations leads to better outcomes.Niche marketing can be beneficial but may not suit every agency.Systems like EOS can help structure agency operations effectively.Transitioning from services to products requires careful planning.AI is reshaping the landscape of business and client interactions.Trust remains a critical commodity in the age of AI.The future of business may rely on human expertise over AI.Customer relationships are more important than transactions.Upselling can be done effectively with tiered pricing.Partnerships can significantly boost agency work.Small businesses should prioritize direct client engagement.AI fatigue is a real concern in business support.Important Links:Kurt's Agency: Mañana No MasToby's Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

In episode 150 of 'On the Whorizon' SWCEO founder and host MelRoseMichaels sits down with KrissyVictory, performer, cosplayer, streamer, and online creator, to explore how she's built a sustainable career both onstage and online. KrissyVictory shares her journey from cosplay to dancing to running a hybrid brand across OnlyFans, Fansly, Patreon, and Twitch. If you've ever struggled with burnout, slow nights, or maintaining momentum in a crowded creator economy, this conversation will provide you with real strategies and inspiration to adapt without losing yourself.

No Juridcast desta semana, nosso host Leandro Ramos recebeu Adriano Carneiro, advogado e Diretor Comercial do Mansur Murad Advogados. Adriano fala sobre explorar oportunidades de vendas em clientes já conquistados, os desafios em se fazer cross-selling num escritório de advocacia com muitas áreas de atuação, como conquistar o cliente que não pensa em trocar de fornecedor, qual o timing certo para um com cross-selling, quais situações o cross-selling e o up-selling não devem ser feitos, dentre outras questões pertinentes ao tema.Onde encontrar o host e o convidado:https://www.linkedin.com/in/adriano-mesquita-carneiro-88b9649b/https://www.linkedin.com/in/leandrohramos/

Think that because you've created your lead magnet, you can dust your hands off and announce “my work here is done!”?Sorry – there's definitely more we can do here! But, it'll make you money in the long run, so we're sure you won't mind popping this all back on your to-do list. There's 3 things we think you can do to optimise your whole funnel, from your lead magnet itself right down to when someone finally buys from your business. And it's a quick episode, so you'll be able to get cracking in no time!In this episode, we're chatting about:How to optimise your most-opened email (and which one it is!)Upselling and why it doesn't have to feel sleazy or sales-yWhat you can do to your email marketing funnel to ensure your lead magnet actually makes you moneyHow you can take a shortcut and create your lead magnet and funnel – stress-free!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary In this conversation, Brett Ingram discusses the intricacies of online sales funnels, highlighting their advantages and disadvantages compared to traditional sales methods. He explains the concept of sales funnels, emphasizing their potential to significantly increase sales through strategic upselling and customer engagement. The discussion covers the essential steps to create effective sales funnels, including logical product offerings, pricing strategies, and the importance of immediate follow-up offers. Ingram concludes by reiterating the transformative power of sales funnels in optimizing revenue and enhancing customer experience. Chapters 00:00 Introduction to Online Sales Funnels 02:46 The Pros and Cons of Online Sales 04:12 Understanding Sales Funnels 09:59 The Power of Upselling in Funnels 14:13 How to Create Effective Sales Funnels 24:57 Conclusion and Key Takeaways #onlinesales #salesfunnels #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch

Dr. Tony Ebel shares a comprehensive 5-step framework for advocating for your child in hospital and medical intervention settings. Drawing from his personal experiences with his son Oliver's 6-week NICU stay and recent emergency room visits, Dr. Tony provides practical strategies for parents to navigate medical decisions with confidence. He emphasizes the importance of slowing down, asking the right questions, trusting parental instincts, and thorough documentation when facing medication decisions, surgeries, or medical interventions.The episode covers the paradox of modern medicine - its life-saving emergency capabilities versus its role in chronic illness - and empowers parents to take control of healthcare decisions for their children. Dr. Tony provides real-world examples and teaches parents how to avoid being "upsold" unnecessary medical interventions while still receiving appropriate care.Key Topics & Timestamps[00:01:00] - Introduction to the 5-Step Advocacy Framework [00:04:00] - Oliver's NICU Story and Medical "Upselling" [00:06:00] - Step 1: Slow Down the Decision [00:11:00] - Step 2: Ask for Full Explanation (Risks, Benefits, Alternatives) [00:13:00] - Step 3: Get Clarity on Urgency [00:18:00] - Step 4: Trust Your Gut and Seek Second Opinion [00:20:00] - Step 5: Document Everything [00:27:00] - Bonus Step 6: Bring an Advocate-- Follow us on Socials: Instagram: @pxdocs Facebook: Dr. Tony Ebel & The PX Docs Network Youtube: The PX Docs For more information, visit PXDocs.com to read informative articles about the power of Neurologically-Focused Chiropractic Care. Find a PX Doc Office near me: PX DOCS DirectoryTo watch Dr. Tony's 30 min Perfect Storm Webinar: Click HereSubscribe, share, and stay tuned for more incredible episodes unpacking the power of Nervous System focused care for children!

Stacey Hylen is an internationally recognized business coach, growth strategist, and former Vice President of Chet Holmes International. With over two decades of experience helping entrepreneurs and Fortune 500s uncover untapped revenue, she is the author of the upcoming book Hidden Profits: More Clients and Cash. In this episode, Stacey reveals powerful, actionable strategies to boost profits—without spending more on marketing—including reactivating past clients, raising prices with confidence, and fixing hidden “profit leaks.” Tune in to discover how to shift from scarcity to abundance and transform your business into a revenue-generating machine. Today we discussed: 00:00 Start 00:52 Introduction to Stacey Hylen 01:28 Hidden Profits Concept and Initial Story 02:38 Raising Prices and Overcoming Fear 03:44 Narrowing Focus and Attracting Ideal Clients 05:32 Profit Leaks and Focus on Revenue-Generating Activities 06:39 Shifting Sales Mindset from Selling to Serving 07:54 Business Owners' Relationship with Profit 09:48 Low Hanging Fruit: Reactivating Past Clients 11:42 Come Back Strategy Success Stories and Lessons 12:47 Repackaging and Repositioning Offers 13:53 Hidden Profits Framework: Reactivation and Upselling 15:06 Team Involvement in Sales and Cross-Selling 16:37 From Commodity to Couture: Positioning for Value 18:24 Surprising Client Results and Simple Strategies 20:02 Closing and How to Connect with Stacy Hyland Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Let's get into the concept of customer lifetime value (LTV) and its pivotal role in profitable scaling. Discover strategies to maximize customer spend, enhance retention, and improve cash flow by transitioning from reoccurring to recurring revenue models. Shannon shares actionable tips on upselling, improving customer experience, and leveraging customer referrals to reduce acquisition costs and boost LTV. Tune in to learn how focusing on customer value can significantly impact your business growth and set the stage for successful scaling.   What you'll hear in this episode: [0:45] Understanding Customer Lifetime Value (LTV) [1:45] Recurring vs. Reoccurring Revenue Models [7:05] The Importance of Upselling [9:10] Leveraging Referrals and Partnerships [11:15] Scaling Your Business Profitably   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

The self-service kiosk industry is exploding from $12 billion to $21 billion by 2027, and Don McCoole from Infi USA reveals how restaurants are seeing 40% sales increases through AI-powered upselling. From food trucks to major chains, kiosks are solving labor shortages, boosting average tickets by 20-30%, and delivering ROI in just 4-5 days. Discover why Gen Z prefers kiosks, how one location doubled tips from 8% to 14%, and the game-changing technology that's transforming customer engagement across QSR, fast-casual, and beyond.This episode brought to you by: INFI — Self-ordering made simple.

We're closing out Season 2 by sharing the biggest mistakes we've made in our food photography businesses (so you don't have to).From underpricing and overdelivering to ignoring our network and struggling with work-life balance, we're laying it all out candidly and honestly. These are the things we wish we'd known earlier, and the hard-earned lessons that shaped how we work today.Expect real talk about money, boundaries, productivity, and long-term growth. All that with plenty of takeaways you can apply to your own journey.It's the kind of episode we wish we had when we were starting out. See you there!RESOURCES WE MENTION:Our 'Visual Storytelling & Photoshoot Planning' GuideHow to set your pricingFee negotiation and money discussionsWinning Bigger Deals: The Art of Upselling and NegotiationTHANK YOU to ⁠⁠⁠⁠⁠⁠⁠⁠Tether Tools⁠⁠⁠⁠⁠⁠⁠⁠ for sponsoring this season of the podcast

#472 What if the easiest way to grow your business was hiding in plain sight — your existing customers? In this episode, host Brien Gearin welcomes back Brian O'Connor, ex-Deloitte consultant, founder of TalentHQ, and three-time MU guest, to dive deep into the power of customer success. Learn how businesses of all sizes — from SaaS companies to local service providers — can drive massive growth by retaining clients, generating referrals, collecting more reviews, and increasing lifetime customer value. Brian also shares how he helps companies hire top-tier talent from Latin America at a fraction of U.S. prices, and why the Customer Success Manager might be the most overlooked (and most profitable) role in your business. Whether you're just starting out or scaling fast, this episode will help you unlock more revenue — without chasing new leads! What we discuss with Brian: + Customer success vs. customer service + Retention, referrals, and renewals + How SaaS pioneered customer success + Reoccurring vs. recurring revenue + Upselling through relationship building + Why reviews drive local business growth + Hiring top talent in Latin America + Small business roles to outsource + Automating follow-up for repeat sales + Customer success for online communities Thank you, Brian! Subscribe to Brian's newsletter at OutlierGrowth.com. Follow Brian on social media @thebrianfoconnor. Email Brian at brian@talenthq.co. Watch the ⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the trickiest parts of running a creative business? Explaining your pricing in a way that feels confident, professional, and empathetic.In this episode, we talk about how to educate clients on everything that goes into a photography project - from the planning, creative direction, and logistics, to your workflow, timelines, and what your fee actually includes. We also explore ways to communicate your value through branding tools.And when objections come up? We talk about how to handle them with clarity and grace - whether it's explaining your fee structure or responding when a client says, “That's too expensive for us.”THANK YOU to ⁠⁠⁠⁠⁠Tether Tools⁠⁠⁠⁠⁠ for sponsoring this season of the podcast

We're diving into how to get clients on board with larger, longer-term contracts, and how to upsell your services strategically using practical tools.From identifying the right opportunities to structuring offers that feel like a no-brainer, we're sharing the real tactics that have helped us land our highest-profit jobs to date.If you're ready to boost your revenue and build stronger, longer-lasting client relationships, this episode is for you.THANK YOU to ⁠⁠⁠Tether Tools⁠⁠⁠ for sponsoring this season of the podcast

Check out my newsletter at TKOPOD.com and join my new community at TKOwners.com.Everyone's freaking out about Google's new Veo 3 video model, but nobody's telling you how to actually make money with it. So in this episode, I break down exactly how people are already landing $10K video gigs, pitching Veo content to agencies, and replacing full editing teams with a single AI tool. I tell you who's buying this stuff, how to build a quick portfolio, and what to say to close your first deal. We also talk about turning this into recurring income with productized video offers, and even how to monetize it without clients.https://deepmind.google/models/veo/Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Introduction to Veo 3 and Monetization Strategies02:47 Understanding Veo 3: The Game Changer in Video Production06:08 Identifying Potential Clients and Monetization Opportunities09:02 Pitching to Agencies: Strategies for Success12:13 Building a Portfolio and Landing Clients15:09 Creating Recurring Income with Veo 318:02 Expanding Revenue Streams Beyond Video Production20:59 Leveraging Veo 3 for Upselling and Client Retention23:49 Getting Ahead of the Competition27:13 Voice Licensing for Passive Income

Let's talk about making more money without booking more weddings.In this episode, we're breaking down how upsells can completely shift your income potential without adding more work to your calendar. And no, we're not talking about sleazy, awkward, salesy tactics that make you feel gross. We're talking about value-driven offers that feel like a service, not a pitch.This is about knowing your worth, trusting your expertise, and offering solutions that truly serve your clients and yes, getting paid for it.Because here's the truth: most wedding creatives are leaving money on the table every single time they book a client. Not because they don't have something valuable to offer—but because they're afraid to bring it up.In this episode, we're flipping that mindset on its head. We're talking about why upselling doesn't have to feel gross, how to introduce it without pressure, and what it means to sell from a place of confidence and care.You don't have to take on more work to make more money.You don't have to say yes to more bookings just to hit your income goals.You don't have to stay stuck in the cycle of burnout and busyness.You just need to get clear on your value and start offering it. Let's go.

Turn One Job Into Five: How to Upsell Without More Ads You don't need more ads. You need a better system. In this episode, Chris and Kevin break down exactly how to turn one small job into multiple high-value opportunities using smart upselling, strategic follow-ups, and a service model that builds trust and long-term relationships. Here's what you'll learn: ✅ The 4-step upsell ladder (inspection → repair → replacement → subscription) ✅ Why getting in the house is your #1 revenue move ✅ How to use “when was the last time” questions to create demand ✅ How to turn warm leads into long-term clients ✅ Why affiliate and sub models are a goldmine for added profit ✅ The underrated power of door knocking and post-job follow-ups   From real-world gutter jobs to carpet cleaning and plumbing, we unpack simple moves that double your business without burning cash on more ads.   If you're ready for real conversations, proven strategies, and a network that pushes you higher, this is where you belong.   Get in the room now: BoardRoom Elite

In this episode I am joined by Professor Mara Einstein, digital marketing critic; author and public speaker on cult brands and influencer scams; and tenured professor of media studies at Queens College (CUNY). Mara discusses her latest book “Hoodwinked: How Marketers Use the Same Tactics as Cults”, warns about manipulative marketing techniques used in media and religions, details the 9 steps of cult recruitment, and shares case studies of religious marketing models. Mara recalls her own life journey from an early interest in religions and cults, her path through academia studying religion and marketing, and her own discipleship under and subsequent disillusionment with spiritual teacher and political activist Marianne Williamson. Mara also considers religion as a product, analyses stealth Buddhism and prosperity gospel preachers, and offers her own thoughts on how religious groups can market themselves more ethically. … Video version: https://www.guruviking.com/podcast/ep306-marketing-tactics-of-religions-cults-prof-mara-einstein Also available on Youtube, iTunes, & Spotify – search ‘Guru Viking Podcast'. … Topics include: 00:00 - Intro 01:08 - Hoodwinked, 01:21 - Religion as a product 02:17 - Early interest in religion and cults 03:36 - PhD about religion and policy 05:35 - Televangelists and the Passion of the Christ 06:52 - The Purpose Driven Church marketing 07:34 - The secularisation theory and why the US bucks the trend 08:13 - Joel Osteen vs Oprah Winfrey 09:34 - Why do secular organisations use religious themes? 11:41 - Cults and Multi-level marketing 13:14 - Brand cults such as Apple 14:46 - Marketing Hoodwinked 1536 - Social media vs television advertising 16:37 - Rage farming, increased anxiety, and becoming susceptible to messaging 20:20 - Brand purchases as expressions of individual identity 21:42 - Selling the sacred, how religion and marketing intersects 25:03 - Mara's own religious journey through Judaism and the New Age 26:31 - Becoming a follower of Marianne Williamson 27:01 - Disillusioned by religion 27:13 - Studying evangelicals 27:58 - Interviewing Ralph White 28:29 - Mara analyses her own journey to becoming a follower of Marianne Williamson 32:00 - World Nutella Day 34:18 - Going deeper with Marianne Williamson 36:10 - 9 steps of cult recruitment 36:47 - Targeting the vulnerable 40:26 - Upselling and the Kabbalah Centre 42:02 - Love-bombing 43:14 - Tough love 44:34 - Creation of in and out groups 46:30 - Severe repercussions for leaving 47:22 - American Evangelism 49:33 - How should religions market themselves with integrity? 49:52 - “He Gets Us” and the Alpha Course 52:07 -2 year mission trips don't work 52:41 - The best marketing is to live the message 54:49 - Shady marketing tactics to avoid 56:22 - Beware of panacea answers 57:02 - Beware the charismatic leader 57:56 - How would Mara advice a religious group to use marketing ethically? 59:33 - Know your target audience 01:01:13 - The brilliance of Rick Warren's consumer research driven marketing 01:02:47 - Is stealth Buddhism shady marketing? 01:04:44 - Bait and switch of secular mindfulness 01:06:34 - Capitalist meditation 01:07:42 - Is MBSR a bait and switch? 01:09:09 - Mara's advice for those selling corporate mindfulness 01:10:15 - Transparency vs deception 01:12:23 - Make it ok to question and ok to leave 01:13:31 - Hoodwinked 01:14:15 - Pervasiveness of cults 01:15:13 - Influencers and a spectrum of cults 01:16:29 - Teal Swan and lifestyle marketing 01:17:21 - Anyone can be pulled into a cult … To find our more about Professor Mara Einstein, visit: - https://www.drmaraeinstein.com/ For more interviews, videos, and more visit: - https://www.guruviking.com Music ‘Deva Dasi' by Steve James

Returning guest Rich Mironov is a B2B product management legend, long-time blogger and author of "The Art of Product Management". He's recently moved to Portugal to sample the best of European product culture, and is currently actively coaching and mentoring product leaders. His goal is to help them understand what business leaders really care about and ensure that they make an impact by speaking the same language as the rest of the executive suite. Episode highlights: 1. No one in the leadership team cares about how products are made; they care about making money We product people can often be so in love with our craft and our terminology that we forget that no one else wants to hear it. We need to craft a narrative that moves beyond esoteric, fuzzy concepts about delight and happiness. These are important, but not as important to the leadership team as how those things make money for the company. We need to get off our high horses and meet our stakeholders where they are, just like we would with our users. 2. Product Managers need to know how their product and their company make money Too many product managers are not aware of how their company makes money, how things are priced and packaged, and the effect that this will have on the types of decisions they can make. We need to up our game when it comes to financial literacy and understand the growth levers that we can pull if we want to have an impact at the top level. 3. It's important to build internal coalitions to get support early, rather than being the one person who dissents It's always hard when there's a seemingly blockbuster deal on the table that has big revenue numbers attached, but is going to derail the roadmap for months. It's important to understand the positions of other non-product stakeholders and get their buy-in so that you're not the only person against the deal. Make sure you build bridges with your colleagues and go in with a united front. 4. Learn to tell "Money Stories" to get alignment around your roadmap and calculate the true cost of trade-offs There are four different types of money stories: Cost savings, Upselling, New Market and Customer Satisfaction. These all use simple heuristics to sense-check the revenue impact of any initiative. Product people can get obsessed with accuracy, but your colleagues are guesstimating all their numbers, so get comfortable with directionally correct numbers. You can still make prioritisation debates clearer by "counting the digits" or comparing orders of magnitude. 5. Organisational context is everything, so you need to understand it There are big differences between how Private Equity-funded and Venture Capital-funded startups work. They have different timeframes, different goals and, ultimately, a different mindset. There's no right or wrong here, simply an acknowledgement that your company's investment context will dramatically impact the types of decisions the leadership team will make. If you know this context, it can help you make better decisions (as well as decide whether it's the type of company you want to work for) Check out Rich's essay "Business Cases are Stories about Money" Rich's original essay, which has led to conference talks as well as this interview, can be found here: https://www.mironov.com/moneystories/ Buy "The Art of Product Management (2nd edition)" "The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley's tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams." Check it out on Amazon: https://www.amazon.co.uk/Art-Product-Management-Second-Innovator-ebook/dp/B0CVL45F36. Contact Rich You can catch up with Rich on LinkedIn: https://www.linkedin.com/in/richmironov/. Or check out his website: https://mironov.com.

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai If you're broke, and you're wondering, ‘What business can I even start with no money?' Friend, I've been there. I know what it's like to feel stuck, overwhelmed, and like you've got zero options. But here's the truth—being broke doesn't mean you're out of the game. In fact, it might just be the perfect place to start. In today's episode, I'm breaking down the exact steps you can take to launch a business from scratch, even if your bank account is empty. Let's talk strategy, mindset, and how to turn nothing into something. Chapters 00:00 Starting from Zero: The Entrepreneurial Mindset 04:44 The Coaching and Consulting Business Model 08:34 Identifying Your Ideal Customer 14:45 Creating Value: The Swipe File 18:08 Building Your Landing Page and Offers 22:24 Upselling and Building Trust 27:42 Crafting Your Elevator Pitch and Next Steps Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane

If you're looking for ways to increase your income as a freelance writer, you should consider opportunities for upselling. In this episode, we look at a few options for additional services and add-ons you can offer clients to earn more money and become even more valuable to your clients.This season is brought to you by Collective, and they're giving you your first month free! Just use code FWCP at checkout.Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It's a headache, but here's the good news: you don't have to figure it all out alone. Collective is built exclusively for solopreneurs and is here to help. If you're a freelance writer, you could be leaving major savings on the table by not having an S Corp. Collective helped me make the switch last year, and they handled everything—S Corp election, bookkeeping, payroll, taxes—you name it. Now, I get to focus on what I love, without stressing over receipt tracking and tax forms.

 In this episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most misunderstood parts of running a boutique fitness business — sales. If the very idea of “selling” makes you cringe or feel like you're turning into a pushy salesperson, you're not alone. But what if sales didn't have to feel slimy or awkward at all?Seran breaks down how to confidently guide prospective clients toward a yes — without pressure, scripts, or sleazy tactics. With insights from her Thrive coaching program and years of experience helping Pilates studio owners grow thriving businesses, she shares how to reframe sales as a process of connection, clarity, and impact.Whether you're a Pilates studio owner or run another type of boutique fitness business, this episode will help you transform how you think about your sales process and finally make it feel aligned, authentic, and yes — even enjoyable.Got a question for Seran? Add it here

Are your bartenders leaving money on the table every time they serve a drink?Many bar owners struggle with getting their staff to consistently upsell, resulting in thousands of dollars in lost revenue potential each month. In today's episode:Learn proven psychological techniques to overcome upselling resistance Discover how to create effective incentive programs that actually work Master the art of training staff to upsell naturally and confidently Listen now to transform your team's approach to upselling and boost your bottom line immediately. Learn More:Email ChrisSchedule a Strategy SessionBar Business Nation Facebook GroupThe Bar Business Podcast WebsiteChris' Book 'How to Make Top-Shelf Profits in the Bar Business'Thank you to our show sponsors, SpotOn and Starfish. SpotOn's modern, cloud-based POS system allows bars to increase team productivity and provides the reporting you need to make smart financial decisions. Starfish works with your bookkeeping software using AI to help you make data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large. **We are a SpotOn affiliate and earn commissions from the link above.A podcast for bar, pub, tavern, nightclub, and restaurant owners, managers, and hospitality professionals, covering essential topics like bar inventory, marketing strategies, restaurant financials, and hospitality profits to help increase b...

Boosting Hotel Revenue Through Exceptional Customer Service and Upselling with Geoffrey Toffetti Frontlinepg.com About the Guest(s): Geoffrey Toffetti is the CEO of Frontline Performance Group, headquartered in Florida, where he partners with over 2,500 hotels across more than 100 countries to generate millions in incremental revenue. His career in the hospitality industry began humbly as a valet at a Florida hotel, but his passion for sales and deep understanding of the industry propelled him quickly up the ranks. Leading FPG, Geoffrey Toffetti has guided the company through strategic growth phases, including acquisitions such as Drake Beal in the U.S. and TSA Solutions in Asia. The latter acquisition was notably carried out during the height of the COVID-19 crisis. Episode Summary: In this episode of the Chris Voss Show, listeners are introduced to Geoffrey Toffetti, CEO of Frontline Performance Group, a trailblazer in enhancing hospitality service standards and driving revenue growth for hotel clients globally. Geoffrey Toffetti shares his journey from a frontline hotel valet to leading a prestigious company influencing performance in the hospitality industry. His experience and initiatives have empowered many frontline employees to enhance customer service while influentially increasing profit margins. Through FPG, Geoffrey Toffetti established a bridge from being a service provider to a technology-first organization, especially vital during and after the pandemic era. Focusing on the myriad of possibilities within the hospitality industry, Geoffrey Toffetti discusses the unique challenges and opportunities with incremental revenues, including upselling tactics. Engagement and effective training of frontline employees have proven to pay high dividends, not just for the organizations but for the employees themselves. The conversation delves into the transformation of customer service standards over the years, implicitly hinting that true customer satisfaction and incremental sales go hand-in-hand. Geoffrey Toffetti elaborates on their Software-as-a-Service (SaaS) offerings that integrate learning management systems, which empower hotel and restaurant employees to excel by engaging customers effectively and increasing profitability. Key Takeaways: Incremental Revenue: Understanding and leveraging upselling at every customer interaction point significantly enhance the guest experience and the business's profitability. Employee Empowerment: Proper training and incentive systems can transform employees into top earners and significantly improve staff retention levels. Service First Philosophy: Sales should be viewed as a service to the customer, enhancing their experience rather than just a transactional necessity. Technology and Training: FPG provides powerful tools and training to ensure teams can maximize their potential, reflecting positively on both revenue and customer satisfaction. Consistency in Service: Achieving consistent exemplary service across every interaction is key to fostering customer loyalty and positive experiences. Notable Quotes: "Sales isn't something you do to your customer, it's something you do for them." "We want your guests to leave fat, happy, and broke." "Entrusting your best services to the guests is the best way to garner that trust and brand loyalty." "Turning common sense into commonplace." "Offer your best services is the best service you can offer."

SummaryIn this conversation, Christa discusses the value of mini sessions in photography, emphasizing that they can be profitable if structured correctly. She shares insights on how to maximize income through upselling and providing additional value to clients. The discussion covers strategies for enhancing the client experience, the importance of including products, and the role of sales as a service in building long-term client relationships.TakeawaysMini sessions can be profitable if set up correctly.The right structure can lead to higher income from mini sessions.Including products in mini sessions adds value for clients.Upselling options can significantly increase average earnings.Sales should be approached as a service to clients.Mini sessions can lead to future full-service bookings.Having an assistant can streamline the mini session process.Client experience is crucial in photography services.The importance of intentional shooting during mini sessions.Clear communication about upsell options enhances client satisfaction.Thinking about joining Uncapped or Intensive coaching? DM me the word COACH to www.instagram.com/christa_rene for a no pressure convo on if this could help your business grow to the next level.Thanks for listening! We'd LOVE if you left us a review!Connect with Christa on Instagram HERE!Enjoy a free 20-min training on adding $50k in income from products HERE!Apply for Uncapped HERE!

Does every single offer need a fully built out client experience? While I think it's necessary to create a powerful experience that leave your client raving about you, I also am a huge fan of simple systems. In this episode I'm walking you through how you might be overcomplicating your systems for some of your offers and why you should leave the more robust systems for your signature offers.Find it Quickly:[00:29] The Importance of Client Experience[01:23] Simple Offers Explained[03:20] Stop Overcomplicating Your Systems[04:28] Essential Elements for Simple Offers[05:49] Summarizing and Upselling[07:02] Evaluating & Simplifying Your SystemsMentioned in this EpisodeGet Paid with SchedulersMentioned in this episode:Join the Systems Glow Up ChallengeWhat if writing client experience emails didn't make you want ot pull your hair out? In my three-day Systems Glow Up Challenge, I'll help you stop overthinking every message and start writing with clarity and confidence. Join us on April 29th at coliejames.com/glowup

Fabian Foelsch, Gründer von Brain Effect, spricht über den beeindruckenden Weg seines Unternehmens – von der Idee über den Aufbau einer Love-Brand bis hin zum Verkauf der Mehrheit an die Schwabe-Gruppe für einen mittleren zweistelligen Millionenbetrag. Fabian teilt, wie er das Unternehmen aus einer persönlichen Leidenschaft heraus gestartet hat, warum er auf Community-Building, nachhaltige Produkte und Influencer-Marketing gesetzt hat und wie er es geschafft hat, mit limitierten Ressourcen profitabel zu wachsen.  Was du lernst: Der Weg zum ersten verkauften Produkt: Wie Fabian seine persönliche Leidenschaft für Selbstoptimierung in ein erfolgreiches Unternehmen umwandelte Warum die ersten Schritte mit einem Angel-Investor entscheidend waren Aufbau einer Love-Brand: Wie Community, Content und eine klare Vision die Basis für nachhaltigen Erfolg gelegt haben Warum langfristiges Denken und Kundenbindung wichtiger sind als kurzfristige Gewinne Direct-to-Consumer-Strategien: Wie Influencer-Marketing zum wichtigsten Kanal wurde und welche Evolutionen der Kanal durchlaufen hat Die Bedeutung von Upselling, Bundling und Warenkorboptimierung für die Profitabilität Retail vs. D2C: Warum man für den Retail andere Produkte und Preispunkte benötigt Tipps für den Einstieg in den stationären Handel und die Unterschiede zu D2C-Kanälen Der Exit und die Zukunft: Wie Brain Effect profitabel wurde und dadurch die Basis für den erfolgreichen Exit legte Fabians Pläne für die Zukunft, inklusive dem Aufbau einer Holdingstruktur und möglicher Akquisitionen ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Fabian: LinkedIn: https://www.linkedin.com/in/fabian-foelsch-63b04490/  Website: https://www.brain-effect.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Der Prozess bis zum ersten verkauften Produkt (00:06:07) Fabians Startup-Learnings für Brain Effect - und wie es zur Gründung kam (00:13:31) Wie hat Fabian die Finanzierungsfrage beantwortet? (00:21:51) Profitabel & vorfinanziertes Marketing: Consumerbrands wie Holy und Hello Fresh (00:25:47) Erste neue Kunden, Ambassadors & Community: Raus aus der Friends & Family-Bubble (00:32:20) Wie Fabian das Venture-Geld richtig genutzt hat (00:36:28) Die Rolle der Influencer bei Brain Effect (00:48:44) Wie beeinflusst die Warenkorbgröße bei Brain Effect die Profitabilität? (00:56:31) Produktstrategie & Pricing bei Brain Effect (01:08:06) Retail vs. D2C: Fabians Tipps

Mastering Service Drive Walkarounds in Live Role-Play – Real Training for Real Results...COME ON NOW!!! In this episode, I'm opening the door to run through the plays of the most important activity a amanger can do with their selling machines - the Service Advisors! The power of the service drive walkaround—one of the most effective yet underutilized tools for selling service work. I've been training dealership teams across the country, and I've seen firsthand how confidence, engagement, and real-world practice can completely transform how advisors interact with customers. I explain how I do role-plays in Service! Learn the break down on why role-playing is critical, how to avoid overwhelming customers with price breakdowns, and the game-changing impact of presenting financing options at the right moment. Plus, I'll share an easy-to-implement training exercise that managers can use immediately to boost sales and customer experience on the drive.

Find us on social media: Facebook & InstagramEmail us: hello@thetinlounge.com Discussion:A tourism tariff comes into focusBudgeting vs. Upselling: How Travel Advisors Strike a Balance As heard on Excess Baggage:Intrepid Travel Sets Sights on North American ExpansionFrontier taunts Southwest with checked-bag promotionWomen are increasingly filling top roles at large travel agenciesSeven Seas Navigator to Become Residential Cruise ShipRoyal Caribbean Bans Popular Personal Device on Its Private Island DestinationMountain Lodges of Peru Announces New Three-Day ItinerariesCarnival Cruise Line Enhances GoCCL with Upcoming Payments ToolCelestyal Discovery Docks in Santorini, First Cruise Ship of the YearSee omnystudio.com/listener for privacy information.

SummaryIn this conversation, Christa discusses how photographers can sell their products and services without feeling pushy or icky. She emphasizes the importance of mindset, viewing sales as a service, and educating clients on the value of products. Christa shares her sales workflow, which includes multiple touchpoints with clients to ensure they understand the value of what they are purchasing. The conversation encourages photographers to step out of their comfort zones and embrace a service-oriented approach to sales.TakeawaysSales doesn't have to be icky; it's about serving clients.Mindset is crucial in overcoming sales fears.Photographers are already in sales, whether they realize it or not.Clients often surprise you with what they are willing to spend.Educating clients on the value of products is essential.Sales should focus on the client's needs, not the photographer's experience.Creating a seamless sales workflow enhances client satisfaction.Touchpoints with clients can lead to higher sales averages.Less can be more; serving fewer clients can be more profitable.Practice makes perfect; the more you sell, the easier it becomes.Thinking about joining Uncapped or Intensive coaching? ⬇️ DM me the word COACH to www.instagram.com/christa_rene for a no pressure convo on if this could help your business grow to the next level.Thanks for listening! We'd LOVE if you left us a review!Connect with Christa on Instagram HERE!Enjoy a free 20-min training on adding $50k in income from products HERE!Apply for Uncapped HERE!

Today we're joined by Michael Ebeling, who has developed The Author's Business Formula, an approach that combats two of the most challenging parts of promoting a book: maintaining momentum after the launch, and converting readers into clients. In this episode, Michael will share how you as an author can set yourself up for success by creating a book funnel to learn more about the people buying your book.

A UK ad campaign tries to convince citizens death-by-choice is the future.  Related Resource What Would You Say: Assisted Suicide is Compassionate __________ Support the ongoing production of Breakpoint by becoming a monthly partner at colsoncenter.org/monthly. 

In this episode, Neel chats with Amber Gaige, a fractional CMO and marketing expert, who shares her journey from growing up in a family business in the trades industry to becoming a successful entrepreneur. Amber discusses the challenges and opportunities within the trades, the importance of effective marketing strategies, and introduces her 4 C's framework for business growth. She emphasizes the significance of guerrilla marketing for local businesses and the necessity of niching down to scale effectively. The conversation concludes with Amber sharing resources for entrepreneurs looking to enhance their marketing efforts. Takeaways Amber Gaige grew up in a family business in the trades industry. Entrepreneurship often feels like a calling for those raised in it. The Four C's of effective marketing are essential for business growth. Clear copy, consistent branding, understanding customer demographics, and channel management are the Four C's. Guerrilla marketing is crucial for local businesses to build community relationships. Niche down to scale up your business effectively. Online branding is foundational but should complement local marketing efforts. Customer service is key to making clients feel valued and special. Upselling existing customers is more cost-effective than acquiring new ones. Amber's resources are designed to empower entrepreneurs with practical marketing tools. Thanks for tuning in! If you enjoyed this episode, don't forget to like it, leave a comment and subscribe to our podcast for more amazing content. Want to stay connected? Follow me on social media for updates and behind-the-scenes insights: ➙ Visit ⁠⁠www.maidthisfranchise.com⁠⁠ ➙ Instagram: ⁠⁠@neelbparekh⁠⁠ ➙ X (Twitter): ⁠⁠@neelbparekh Follow Amber and her journey: ➙ Website:  www.farbeyondmarketing.com ➙ LinkedIn: https://www.linkedin.com/in/marketing-strategy-coaching-ambergaige/ ➙ Book: The Far Beyond Marketing Guidebook by Amber Gaige

  In this episode, I tackle one of the most overlooked issues in service departments: relying solely on texts and videos to sell work. Service Advisors, it's time to pick up the phone and ask for the business—every single time! I explain why this is important. We'll explore why some advisors skip the call, how judging customers costs you sales, and the importance of educating and informing your customers about their vehicle's needs. You'll learn practical strategies to overcome hesitation, build trust, and ensure no money is left on the table. If you're ready to boost your income, keep your technicians busy, and maximize your shop's performance, this episode is for you. Let's make the call and fight for the business! Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

In this episode of The Level Up Podcast, Paul Alex shares the ultimate strategy to grow your business by maximizing customer lifetime value. Learn why consistent value delivery is the key to keeping your customers loyal, engaged, and spending more over time.What You'll Learn:Post-Sale Value: How to build long-term relationships by continuing to deliver value after the sale.Upselling and Cross-Selling: The importance of offering additional services and products to meet your customers' evolving needs.Relationship Building: Why focusing on people, not transactions, is the secret to creating customer loyalty and referrals.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show  Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

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