Podcasts about Upselling

In this weeks episode, the Mayor and Toby discuss the intersection of technology and insurance, focusing on the challenges and opportunities within the industry. They explore the role of AI in transforming insurance processes, the importance of understanding client needs, and the potential for technology to attract new talent to the field. Toby shares insights from his journey in the insurance and tech sectors, highlighting the innovative solutions his company, OneFort, is developing to streamline operations and enhance client relationships.TakeawaysAI is transforming the insurance industry by automating processes.Understanding client needs is crucial for effective insurance solutions.Technology can attract new talent to the insurance field.OneFort focuses on independent insurance agents to maximize impact.Manual processes in insurance are time-consuming and need automation.Cross-selling and upselling are key strategies for insurance growth.AI can help identify underinsured clients and recommend solutions.The insurance industry faces a talent shortage that technology can address.OneFort integrates with existing tools to streamline insurance workflows.Toby emphasizes the importance of continuous innovation in tech solutions.Chapters00:00:02 Introduction and Greetings00:00:05 Discussing Upcoming Events00:00:20 The Role of Magic in Trade Shows00:03:23 Toby's Journey in Insurance and Tech00:07:55 Miscommunication in Insurance and Tech00:16:21  Focus on AI for producers, and CSR's 00:29:01  AI Solutions for Insurance00:32:04 Cross-Selling and Upselling with AI00:39:32 Future Plans and Industry GrowthSponsors:Smart Choice The Fastest growing agency network in country! Hands DownCanopy Connect - Your 1 click solution to getting the dec pages you need to quote your prospects

Get a Virtual Assistant https://keap.page/tjb048/elevate-strategic-partnership.htmlSend me a DM "GROW" on IG ⁠instagram.com/jenniferjadealvarez⁠ to get your FREE copy of The Ultimate Salon Growth Blueprint: Systems, Sales, and Scaling for SuccessMYA- Lead Generation Quiz https://joinmya.com/meetings/hannah-kipp/mya-virtual-tour-jennifer-alvarez Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! ⁠www.Facebook.com/groups/salonandsuitebusiness⁠Podcast Guest- Shawna Murphyhttps://www.stylesmartva.comIn this episode, we delve into the transformative role of virtual assistants in the beauty industry. Discover how these digital helpers are revolutionizing customer service, streamlining operations, and enhancing the overall client experience. From booking appointments to personalized beauty advice, virtual assistants are becoming indispensable tools for beauty professionals and enthusiasts alike. Join us as we explore the future of beauty, where technology and creativity intersect to create a more efficient and personalized industry. Tune in to learn how virtual assistants are not just a trend, but a vital component in the evolution of beauty services.Keywordsvirtual assistant, beauty industry, salon management, delegation, customer service, Style Smart VA, business growth, technology, AI, client retentionSummaryIn this episode of the Beauty Business Game Changer podcast, host Jennifer Alvarez speaks with Shawna Murphy, founder of Style Smart VA, about the transformative role of virtual assistants in the beauty industry. Shawna shares her journey of starting Style Smart VA out of necessity during the pandemic and discusses the importance of delegation, customer service, and the unique challenges faced by salon owners. The conversation explores how virtual assistants can enhance client experiences, improve business efficiency, and ultimately drive revenue growth. Shawna emphasizes the need for salon owners to embrace technology while maintaining the human touch in their services, and she provides insights on how to effectively integrate virtual assistance into salon operations.TakeawaysVirtual assistants can significantly improve client communication and booking efficiency.Delegation is crucial for salon owners to focus on high-value tasks.Understanding the unique needs of the beauty industry is essential for virtual assistants.The deskless model can enhance customer service and reduce overhead costs.Building a strong partnership with a virtual assistant is key to success.AI can assist but cannot replace the human touch in client interactions.Regular follow-ups with leads can convert potential clients into bookings.Marketing strategies should include reaching out to past clients for re-engagement.Training virtual assistants is necessary for them to understand the business.Small adjustments in processes can lead to significant improvements in business operations.Chapters00:00 Introduction to Virtual Assistance in the Beauty Industry02:51 Shawna's Journey: From Stylist to Entrepreneur06:01 The Importance of Client Communication09:12 Delegation: The Key to Business Growth12:06 Differentiating Style Smart VA14:54 The Deskless Revolution in Salons17:56 Enhancing Customer Experience with Virtual Assistants20:56 Return on Investment: Maximizing Business Efficiency28:11 Enhancing Guest Experience with Virtual Assistants28:58 Strategies for Salon Growth Using Virtual Assistants31:13 Leveraging Social Media for Client Engagement32:49 The Importance of Lead Follow-Up33:56 Upselling and Client Retention Strategies37:30 The Role of AI in Business Operations39:08 Balancing Technology and Human Interaction43:16 Building Strong Partnerships in Business46:20 Identifying the Right Fit for Virtual Assistance

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Toby and Kurt explore the complexities of running a WordPress agency. They discuss the challenges posed by aggressive sales tactics in the industry, the ethics of client relationships, and the importance of intentionality in business operations. They also examine the debate between niche marketing and generalist approaches, the role of systems in agency management, and the transition from service-based work to product development. The conversation also touches on the impact of AI on business and the enduring value of trust in client interactions.Takeaways:Understanding when to hire or fire is crucial for agency owners.Ethics play a significant role in client interactions.Intentionality in business operations leads to better outcomes.Niche marketing can be beneficial but may not suit every agency.Systems like EOS can help structure agency operations effectively.Transitioning from services to products requires careful planning.AI is reshaping the landscape of business and client interactions.Trust remains a critical commodity in the age of AI.The future of business may rely on human expertise over AI.Customer relationships are more important than transactions.Upselling can be done effectively with tiered pricing.Partnerships can significantly boost agency work.Small businesses should prioritize direct client engagement.AI fatigue is a real concern in business support.Important Links:Kurt's Agency: Mañana No MasToby's Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

In episode 150 of 'On the Whorizon' SWCEO founder and host MelRoseMichaels sits down with KrissyVictory, performer, cosplayer, streamer, and online creator, to explore how she's built a sustainable career both onstage and online. KrissyVictory shares her journey from cosplay to dancing to running a hybrid brand across OnlyFans, Fansly, Patreon, and Twitch. If you've ever struggled with burnout, slow nights, or maintaining momentum in a crowded creator economy, this conversation will provide you with real strategies and inspiration to adapt without losing yourself.

No Juridcast desta semana, nosso host Leandro Ramos recebeu Adriano Carneiro, advogado e Diretor Comercial do Mansur Murad Advogados. Adriano fala sobre explorar oportunidades de vendas em clientes já conquistados, os desafios em se fazer cross-selling num escritório de advocacia com muitas áreas de atuação, como conquistar o cliente que não pensa em trocar de fornecedor, qual o timing certo para um com cross-selling, quais situações o cross-selling e o up-selling não devem ser feitos, dentre outras questões pertinentes ao tema.Onde encontrar o host e o convidado:https://www.linkedin.com/in/adriano-mesquita-carneiro-88b9649b/https://www.linkedin.com/in/leandrohramos/

Think that because you've created your lead magnet, you can dust your hands off and announce “my work here is done!”?Sorry – there's definitely more we can do here! But, it'll make you money in the long run, so we're sure you won't mind popping this all back on your to-do list. There's 3 things we think you can do to optimise your whole funnel, from your lead magnet itself right down to when someone finally buys from your business. And it's a quick episode, so you'll be able to get cracking in no time!In this episode, we're chatting about:How to optimise your most-opened email (and which one it is!)Upselling and why it doesn't have to feel sleazy or sales-yWhat you can do to your email marketing funnel to ensure your lead magnet actually makes you moneyHow you can take a shortcut and create your lead magnet and funnel – stress-free!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Want to start your own podcast? Watch my free webinar Podcast Success Secrets to learn how to start, grow, and monetize your own podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastsuccesssecrets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Summary In this conversation, Brett Ingram discusses the intricacies of online sales funnels, highlighting their advantages and disadvantages compared to traditional sales methods. He explains the concept of sales funnels, emphasizing their potential to significantly increase sales through strategic upselling and customer engagement. The discussion covers the essential steps to create effective sales funnels, including logical product offerings, pricing strategies, and the importance of immediate follow-up offers. Ingram concludes by reiterating the transformative power of sales funnels in optimizing revenue and enhancing customer experience. Chapters 00:00 Introduction to Online Sales Funnels 02:46 The Pros and Cons of Online Sales 04:12 Understanding Sales Funnels 09:59 The Power of Upselling in Funnels 14:13 How to Create Effective Sales Funnels 24:57 Conclusion and Key Takeaways #onlinesales #salesfunnels #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch

Dr. Tony Ebel shares a comprehensive 5-step framework for advocating for your child in hospital and medical intervention settings. Drawing from his personal experiences with his son Oliver's 6-week NICU stay and recent emergency room visits, Dr. Tony provides practical strategies for parents to navigate medical decisions with confidence. He emphasizes the importance of slowing down, asking the right questions, trusting parental instincts, and thorough documentation when facing medication decisions, surgeries, or medical interventions.The episode covers the paradox of modern medicine - its life-saving emergency capabilities versus its role in chronic illness - and empowers parents to take control of healthcare decisions for their children. Dr. Tony provides real-world examples and teaches parents how to avoid being "upsold" unnecessary medical interventions while still receiving appropriate care.Key Topics & Timestamps[00:01:00] - Introduction to the 5-Step Advocacy Framework [00:04:00] - Oliver's NICU Story and Medical "Upselling" [00:06:00] - Step 1: Slow Down the Decision [00:11:00] - Step 2: Ask for Full Explanation (Risks, Benefits, Alternatives) [00:13:00] - Step 3: Get Clarity on Urgency [00:18:00] - Step 4: Trust Your Gut and Seek Second Opinion [00:20:00] - Step 5: Document Everything [00:27:00] - Bonus Step 6: Bring an Advocate-- Follow us on Socials: Instagram: @pxdocs Facebook: Dr. Tony Ebel & The PX Docs Network Youtube: The PX Docs For more information, visit PXDocs.com to read informative articles about the power of Neurologically-Focused Chiropractic Care. Find a PX Doc Office near me: PX DOCS DirectoryTo watch Dr. Tony's 30 min Perfect Storm Webinar: Click HereSubscribe, share, and stay tuned for more incredible episodes unpacking the power of Nervous System focused care for children!

Stacey Hylen is an internationally recognized business coach, growth strategist, and former Vice President of Chet Holmes International. With over two decades of experience helping entrepreneurs and Fortune 500s uncover untapped revenue, she is the author of the upcoming book Hidden Profits: More Clients and Cash. In this episode, Stacey reveals powerful, actionable strategies to boost profits—without spending more on marketing—including reactivating past clients, raising prices with confidence, and fixing hidden “profit leaks.” Tune in to discover how to shift from scarcity to abundance and transform your business into a revenue-generating machine. Today we discussed: 00:00 Start 00:52 Introduction to Stacey Hylen 01:28 Hidden Profits Concept and Initial Story 02:38 Raising Prices and Overcoming Fear 03:44 Narrowing Focus and Attracting Ideal Clients 05:32 Profit Leaks and Focus on Revenue-Generating Activities 06:39 Shifting Sales Mindset from Selling to Serving 07:54 Business Owners' Relationship with Profit 09:48 Low Hanging Fruit: Reactivating Past Clients 11:42 Come Back Strategy Success Stories and Lessons 12:47 Repackaging and Repositioning Offers 13:53 Hidden Profits Framework: Reactivation and Upselling 15:06 Team Involvement in Sales and Cross-Selling 16:37 From Commodity to Couture: Positioning for Value 18:24 Surprising Client Results and Simple Strategies 20:02 Closing and How to Connect with Stacy Hyland Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Let's get into the concept of customer lifetime value (LTV) and its pivotal role in profitable scaling. Discover strategies to maximize customer spend, enhance retention, and improve cash flow by transitioning from reoccurring to recurring revenue models. Shannon shares actionable tips on upselling, improving customer experience, and leveraging customer referrals to reduce acquisition costs and boost LTV. Tune in to learn how focusing on customer value can significantly impact your business growth and set the stage for successful scaling.   What you'll hear in this episode: [0:45] Understanding Customer Lifetime Value (LTV) [1:45] Recurring vs. Reoccurring Revenue Models [7:05] The Importance of Upselling [9:10] Leveraging Referrals and Partnerships [11:15] Scaling Your Business Profitably   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.

The self-service kiosk industry is exploding from $12 billion to $21 billion by 2027, and Don McCoole from Infi USA reveals how restaurants are seeing 40% sales increases through AI-powered upselling. From food trucks to major chains, kiosks are solving labor shortages, boosting average tickets by 20-30%, and delivering ROI in just 4-5 days. Discover why Gen Z prefers kiosks, how one location doubled tips from 8% to 14%, and the game-changing technology that's transforming customer engagement across QSR, fast-casual, and beyond.This episode brought to you by: INFI — Self-ordering made simple.

We're closing out Season 2 by sharing the biggest mistakes we've made in our food photography businesses (so you don't have to).From underpricing and overdelivering to ignoring our network and struggling with work-life balance, we're laying it all out candidly and honestly. These are the things we wish we'd known earlier, and the hard-earned lessons that shaped how we work today.Expect real talk about money, boundaries, productivity, and long-term growth. All that with plenty of takeaways you can apply to your own journey.It's the kind of episode we wish we had when we were starting out. See you there!RESOURCES WE MENTION:Our 'Visual Storytelling & Photoshoot Planning' GuideHow to set your pricingFee negotiation and money discussionsWinning Bigger Deals: The Art of Upselling and NegotiationTHANK YOU to ⁠⁠⁠⁠⁠⁠⁠⁠Tether Tools⁠⁠⁠⁠⁠⁠⁠⁠ for sponsoring this season of the podcast

Vorhersageanalysen, auch predictive Analytics genannt, stehen oft im Schatten der generativen KI wie z.B. ChatGPT, bieten jedoch einen hohen Mehrwert für das Marketing. Durch die Analyse historischer Daten können zukünftige Trends und Kundenverhalten präzise vorhergesagt werden. Dies ermöglicht es, jeden einzelnen Kunden besser zu verstehen und zukünftige Ereignisse vorherzusehen. So können präzise und personalisierte Strategien entwickelt werden, die zu höheren Conversions, stärkerer Kundenbindung sowie erfolgreichem Cross- und Upselling führen. In diesem Vortrag werden verschiedene Use Cases beleuchtet, die zeigen, wie predictive Analytics im Marketing umgesetzt werden kann und welche Vorteile sich daraus ergeben. Wir besprechen die notwendigen Schritte und Ressourcen für die Implementierung von predictive Analytics. Dabei gehen wir insbesondere auf die Fragen ein, welche Daten benötigt werden, wie lange die Implementierung dauert und welche Ergebnisse man erwarten kann. Das wirst Du nach dem Vortrag gelernt haben: Nach dem Vortrag wirst Du verstehen, dass KI-gestützte Prognosen keine Zukunftsmusik, sondern ein realistisches Tool für das Marketing sind, das messbare Ergebnisse liefert. Du wirst wissen, welche Möglichkeiten Du durch predictive Analytics für das Marketing erhältst und welche Ressourcen dafür erforderlich sind. Besondere Aufmerksamkeit schenken wir der Frage nach den benötigten Daten. Außerdem analysieren wir verschiedene Anwendungsbeispiele und deren ROI-Kalkulationen, um den tatsächlichen Effekt der prädiktiven KI bewerten zu können.

#472 What if the easiest way to grow your business was hiding in plain sight — your existing customers? In this episode, host Brien Gearin welcomes back Brian O'Connor, ex-Deloitte consultant, founder of TalentHQ, and three-time MU guest, to dive deep into the power of customer success. Learn how businesses of all sizes — from SaaS companies to local service providers — can drive massive growth by retaining clients, generating referrals, collecting more reviews, and increasing lifetime customer value. Brian also shares how he helps companies hire top-tier talent from Latin America at a fraction of U.S. prices, and why the Customer Success Manager might be the most overlooked (and most profitable) role in your business. Whether you're just starting out or scaling fast, this episode will help you unlock more revenue — without chasing new leads! What we discuss with Brian: + Customer success vs. customer service + Retention, referrals, and renewals + How SaaS pioneered customer success + Reoccurring vs. recurring revenue + Upselling through relationship building + Why reviews drive local business growth + Hiring top talent in Latin America + Small business roles to outsource + Automating follow-up for repeat sales + Customer success for online communities Thank you, Brian! Subscribe to Brian's newsletter at OutlierGrowth.com. Follow Brian on social media @thebrianfoconnor. Email Brian at brian@talenthq.co. Watch the ⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the trickiest parts of running a creative business? Explaining your pricing in a way that feels confident, professional, and empathetic.In this episode, we talk about how to educate clients on everything that goes into a photography project - from the planning, creative direction, and logistics, to your workflow, timelines, and what your fee actually includes. We also explore ways to communicate your value through branding tools.And when objections come up? We talk about how to handle them with clarity and grace - whether it's explaining your fee structure or responding when a client says, “That's too expensive for us.”THANK YOU to ⁠⁠⁠⁠⁠Tether Tools⁠⁠⁠⁠⁠ for sponsoring this season of the podcast

We're diving into how to get clients on board with larger, longer-term contracts, and how to upsell your services strategically using practical tools.From identifying the right opportunities to structuring offers that feel like a no-brainer, we're sharing the real tactics that have helped us land our highest-profit jobs to date.If you're ready to boost your revenue and build stronger, longer-lasting client relationships, this episode is for you.THANK YOU to ⁠⁠⁠Tether Tools⁠⁠⁠ for sponsoring this season of the podcast

Check out my newsletter at TKOPOD.com and join my new community at TKOwners.com.Everyone's freaking out about Google's new Veo 3 video model, but nobody's telling you how to actually make money with it. So in this episode, I break down exactly how people are already landing $10K video gigs, pitching Veo content to agencies, and replacing full editing teams with a single AI tool. I tell you who's buying this stuff, how to build a quick portfolio, and what to say to close your first deal. We also talk about turning this into recurring income with productized video offers, and even how to monetize it without clients.https://deepmind.google/models/veo/Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Introduction to Veo 3 and Monetization Strategies02:47 Understanding Veo 3: The Game Changer in Video Production06:08 Identifying Potential Clients and Monetization Opportunities09:02 Pitching to Agencies: Strategies for Success12:13 Building a Portfolio and Landing Clients15:09 Creating Recurring Income with Veo 318:02 Expanding Revenue Streams Beyond Video Production20:59 Leveraging Veo 3 for Upselling and Client Retention23:49 Getting Ahead of the Competition27:13 Voice Licensing for Passive Income

Let's talk about making more money without booking more weddings.In this episode, we're breaking down how upsells can completely shift your income potential without adding more work to your calendar. And no, we're not talking about sleazy, awkward, salesy tactics that make you feel gross. We're talking about value-driven offers that feel like a service, not a pitch.This is about knowing your worth, trusting your expertise, and offering solutions that truly serve your clients and yes, getting paid for it.Because here's the truth: most wedding creatives are leaving money on the table every single time they book a client. Not because they don't have something valuable to offer—but because they're afraid to bring it up.In this episode, we're flipping that mindset on its head. We're talking about why upselling doesn't have to feel gross, how to introduce it without pressure, and what it means to sell from a place of confidence and care.You don't have to take on more work to make more money.You don't have to say yes to more bookings just to hit your income goals.You don't have to stay stuck in the cycle of burnout and busyness.You just need to get clear on your value and start offering it. Let's go.

Turn One Job Into Five: How to Upsell Without More Ads You don't need more ads. You need a better system. In this episode, Chris and Kevin break down exactly how to turn one small job into multiple high-value opportunities using smart upselling, strategic follow-ups, and a service model that builds trust and long-term relationships. Here's what you'll learn: ✅ The 4-step upsell ladder (inspection → repair → replacement → subscription) ✅ Why getting in the house is your #1 revenue move ✅ How to use “when was the last time” questions to create demand ✅ How to turn warm leads into long-term clients ✅ Why affiliate and sub models are a goldmine for added profit ✅ The underrated power of door knocking and post-job follow-ups   From real-world gutter jobs to carpet cleaning and plumbing, we unpack simple moves that double your business without burning cash on more ads.   If you're ready for real conversations, proven strategies, and a network that pushes you higher, this is where you belong.   Get in the room now: BoardRoom Elite

In this episode I am joined by Professor Mara Einstein, digital marketing critic; author and public speaker on cult brands and influencer scams; and tenured professor of media studies at Queens College (CUNY). Mara discusses her latest book “Hoodwinked: How Marketers Use the Same Tactics as Cults”, warns about manipulative marketing techniques used in media and religions, details the 9 steps of cult recruitment, and shares case studies of religious marketing models. Mara recalls her own life journey from an early interest in religions and cults, her path through academia studying religion and marketing, and her own discipleship under and subsequent disillusionment with spiritual teacher and political activist Marianne Williamson. Mara also considers religion as a product, analyses stealth Buddhism and prosperity gospel preachers, and offers her own thoughts on how religious groups can market themselves more ethically. … Video version: https://www.guruviking.com/podcast/ep306-marketing-tactics-of-religions-cults-prof-mara-einstein Also available on Youtube, iTunes, & Spotify – search ‘Guru Viking Podcast'. … Topics include: 00:00 - Intro 01:08 - Hoodwinked, 01:21 - Religion as a product 02:17 - Early interest in religion and cults 03:36 - PhD about religion and policy 05:35 - Televangelists and the Passion of the Christ 06:52 - The Purpose Driven Church marketing 07:34 - The secularisation theory and why the US bucks the trend 08:13 - Joel Osteen vs Oprah Winfrey 09:34 - Why do secular organisations use religious themes? 11:41 - Cults and Multi-level marketing 13:14 - Brand cults such as Apple 14:46 - Marketing Hoodwinked 1536 - Social media vs television advertising 16:37 - Rage farming, increased anxiety, and becoming susceptible to messaging 20:20 - Brand purchases as expressions of individual identity 21:42 - Selling the sacred, how religion and marketing intersects 25:03 - Mara's own religious journey through Judaism and the New Age 26:31 - Becoming a follower of Marianne Williamson 27:01 - Disillusioned by religion 27:13 - Studying evangelicals 27:58 - Interviewing Ralph White 28:29 - Mara analyses her own journey to becoming a follower of Marianne Williamson 32:00 - World Nutella Day 34:18 - Going deeper with Marianne Williamson 36:10 - 9 steps of cult recruitment 36:47 - Targeting the vulnerable 40:26 - Upselling and the Kabbalah Centre 42:02 - Love-bombing 43:14 - Tough love 44:34 - Creation of in and out groups 46:30 - Severe repercussions for leaving 47:22 - American Evangelism 49:33 - How should religions market themselves with integrity? 49:52 - “He Gets Us” and the Alpha Course 52:07 -2 year mission trips don't work 52:41 - The best marketing is to live the message 54:49 - Shady marketing tactics to avoid 56:22 - Beware of panacea answers 57:02 - Beware the charismatic leader 57:56 - How would Mara advice a religious group to use marketing ethically? 59:33 - Know your target audience 01:01:13 - The brilliance of Rick Warren's consumer research driven marketing 01:02:47 - Is stealth Buddhism shady marketing? 01:04:44 - Bait and switch of secular mindfulness 01:06:34 - Capitalist meditation 01:07:42 - Is MBSR a bait and switch? 01:09:09 - Mara's advice for those selling corporate mindfulness 01:10:15 - Transparency vs deception 01:12:23 - Make it ok to question and ok to leave 01:13:31 - Hoodwinked 01:14:15 - Pervasiveness of cults 01:15:13 - Influencers and a spectrum of cults 01:16:29 - Teal Swan and lifestyle marketing 01:17:21 - Anyone can be pulled into a cult … To find our more about Professor Mara Einstein, visit: - https://www.drmaraeinstein.com/ For more interviews, videos, and more visit: - https://www.guruviking.com Music ‘Deva Dasi' by Steve James

Returning guest Rich Mironov is a B2B product management legend, long-time blogger and author of "The Art of Product Management". He's recently moved to Portugal to sample the best of European product culture, and is currently actively coaching and mentoring product leaders. His goal is to help them understand what business leaders really care about and ensure that they make an impact by speaking the same language as the rest of the executive suite. Episode highlights: 1. No one in the leadership team cares about how products are made; they care about making money We product people can often be so in love with our craft and our terminology that we forget that no one else wants to hear it. We need to craft a narrative that moves beyond esoteric, fuzzy concepts about delight and happiness. These are important, but not as important to the leadership team as how those things make money for the company. We need to get off our high horses and meet our stakeholders where they are, just like we would with our users. 2. Product Managers need to know how their product and their company make money Too many product managers are not aware of how their company makes money, how things are priced and packaged, and the effect that this will have on the types of decisions they can make. We need to up our game when it comes to financial literacy and understand the growth levers that we can pull if we want to have an impact at the top level. 3. It's important to build internal coalitions to get support early, rather than being the one person who dissents It's always hard when there's a seemingly blockbuster deal on the table that has big revenue numbers attached, but is going to derail the roadmap for months. It's important to understand the positions of other non-product stakeholders and get their buy-in so that you're not the only person against the deal. Make sure you build bridges with your colleagues and go in with a united front. 4. Learn to tell "Money Stories" to get alignment around your roadmap and calculate the true cost of trade-offs There are four different types of money stories: Cost savings, Upselling, New Market and Customer Satisfaction. These all use simple heuristics to sense-check the revenue impact of any initiative. Product people can get obsessed with accuracy, but your colleagues are guesstimating all their numbers, so get comfortable with directionally correct numbers. You can still make prioritisation debates clearer by "counting the digits" or comparing orders of magnitude. 5. Organisational context is everything, so you need to understand it There are big differences between how Private Equity-funded and Venture Capital-funded startups work. They have different timeframes, different goals and, ultimately, a different mindset. There's no right or wrong here, simply an acknowledgement that your company's investment context will dramatically impact the types of decisions the leadership team will make. If you know this context, it can help you make better decisions (as well as decide whether it's the type of company you want to work for) Check out Rich's essay "Business Cases are Stories about Money" Rich's original essay, which has led to conference talks as well as this interview, can be found here: https://www.mironov.com/moneystories/ Buy "The Art of Product Management (2nd edition)" "The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley's tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams." Check it out on Amazon: https://www.amazon.co.uk/Art-Product-Management-Second-Innovator-ebook/dp/B0CVL45F36. Contact Rich You can catch up with Rich on LinkedIn: https://www.linkedin.com/in/richmironov/. Or check out his website: https://mironov.com.

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai If you're broke, and you're wondering, ‘What business can I even start with no money?' Friend, I've been there. I know what it's like to feel stuck, overwhelmed, and like you've got zero options. But here's the truth—being broke doesn't mean you're out of the game. In fact, it might just be the perfect place to start. In today's episode, I'm breaking down the exact steps you can take to launch a business from scratch, even if your bank account is empty. Let's talk strategy, mindset, and how to turn nothing into something. Chapters 00:00 Starting from Zero: The Entrepreneurial Mindset 04:44 The Coaching and Consulting Business Model 08:34 Identifying Your Ideal Customer 14:45 Creating Value: The Swipe File 18:08 Building Your Landing Page and Offers 22:24 Upselling and Building Trust 27:42 Crafting Your Elevator Pitch and Next Steps Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane

If you're looking for ways to increase your income as a freelance writer, you should consider opportunities for upselling. In this episode, we look at a few options for additional services and add-ons you can offer clients to earn more money and become even more valuable to your clients.This season is brought to you by Collective, and they're giving you your first month free! Just use code FWCP at checkout.Tax season is stressful—no doubt about it. Are you overpaying? Are you even doing it right? It's a headache, but here's the good news: you don't have to figure it all out alone. Collective is built exclusively for solopreneurs and is here to help. If you're a freelance writer, you could be leaving major savings on the table by not having an S Corp. Collective helped me make the switch last year, and they handled everything—S Corp election, bookkeeping, payroll, taxes—you name it. Now, I get to focus on what I love, without stressing over receipt tracking and tax forms.

 In this episode of The Pilates Business Podcast, host Seran Glanfield pulls back the curtain on one of the most misunderstood parts of running a boutique fitness business — sales. If the very idea of “selling” makes you cringe or feel like you're turning into a pushy salesperson, you're not alone. But what if sales didn't have to feel slimy or awkward at all?Seran breaks down how to confidently guide prospective clients toward a yes — without pressure, scripts, or sleazy tactics. With insights from her Thrive coaching program and years of experience helping Pilates studio owners grow thriving businesses, she shares how to reframe sales as a process of connection, clarity, and impact.Whether you're a Pilates studio owner or run another type of boutique fitness business, this episode will help you transform how you think about your sales process and finally make it feel aligned, authentic, and yes — even enjoyable.Got a question for Seran? Add it here

Are your bartenders leaving money on the table every time they serve a drink?Many bar owners struggle with getting their staff to consistently upsell, resulting in thousands of dollars in lost revenue potential each month. In today's episode:Learn proven psychological techniques to overcome upselling resistance Discover how to create effective incentive programs that actually work Master the art of training staff to upsell naturally and confidently Listen now to transform your team's approach to upselling and boost your bottom line immediately. Learn More:Email ChrisSchedule a Strategy SessionBar Business Nation Facebook GroupThe Bar Business Podcast WebsiteChris' Book 'How to Make Top-Shelf Profits in the Bar Business'Thank you to our show sponsors, SpotOn and Starfish. SpotOn's modern, cloud-based POS system allows bars to increase team productivity and provides the reporting you need to make smart financial decisions. Starfish works with your bookkeeping software using AI to help you make data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large. **We are a SpotOn affiliate and earn commissions from the link above.A podcast for bar, pub, tavern, nightclub, and restaurant owners, managers, and hospitality professionals, covering essential topics like bar inventory, marketing strategies, restaurant financials, and hospitality profits to help increase b...

Boosting Hotel Revenue Through Exceptional Customer Service and Upselling with Geoffrey Toffetti Frontlinepg.com About the Guest(s): Geoffrey Toffetti is the CEO of Frontline Performance Group, headquartered in Florida, where he partners with over 2,500 hotels across more than 100 countries to generate millions in incremental revenue. His career in the hospitality industry began humbly as a valet at a Florida hotel, but his passion for sales and deep understanding of the industry propelled him quickly up the ranks. Leading FPG, Geoffrey Toffetti has guided the company through strategic growth phases, including acquisitions such as Drake Beal in the U.S. and TSA Solutions in Asia. The latter acquisition was notably carried out during the height of the COVID-19 crisis. Episode Summary: In this episode of the Chris Voss Show, listeners are introduced to Geoffrey Toffetti, CEO of Frontline Performance Group, a trailblazer in enhancing hospitality service standards and driving revenue growth for hotel clients globally. Geoffrey Toffetti shares his journey from a frontline hotel valet to leading a prestigious company influencing performance in the hospitality industry. His experience and initiatives have empowered many frontline employees to enhance customer service while influentially increasing profit margins. Through FPG, Geoffrey Toffetti established a bridge from being a service provider to a technology-first organization, especially vital during and after the pandemic era. Focusing on the myriad of possibilities within the hospitality industry, Geoffrey Toffetti discusses the unique challenges and opportunities with incremental revenues, including upselling tactics. Engagement and effective training of frontline employees have proven to pay high dividends, not just for the organizations but for the employees themselves. The conversation delves into the transformation of customer service standards over the years, implicitly hinting that true customer satisfaction and incremental sales go hand-in-hand. Geoffrey Toffetti elaborates on their Software-as-a-Service (SaaS) offerings that integrate learning management systems, which empower hotel and restaurant employees to excel by engaging customers effectively and increasing profitability. Key Takeaways: Incremental Revenue: Understanding and leveraging upselling at every customer interaction point significantly enhance the guest experience and the business's profitability. Employee Empowerment: Proper training and incentive systems can transform employees into top earners and significantly improve staff retention levels. Service First Philosophy: Sales should be viewed as a service to the customer, enhancing their experience rather than just a transactional necessity. Technology and Training: FPG provides powerful tools and training to ensure teams can maximize their potential, reflecting positively on both revenue and customer satisfaction. Consistency in Service: Achieving consistent exemplary service across every interaction is key to fostering customer loyalty and positive experiences. Notable Quotes: "Sales isn't something you do to your customer, it's something you do for them." "We want your guests to leave fat, happy, and broke." "Entrusting your best services to the guests is the best way to garner that trust and brand loyalty." "Turning common sense into commonplace." "Offer your best services is the best service you can offer."

SummaryIn this conversation, Christa discusses the value of mini sessions in photography, emphasizing that they can be profitable if structured correctly. She shares insights on how to maximize income through upselling and providing additional value to clients. The discussion covers strategies for enhancing the client experience, the importance of including products, and the role of sales as a service in building long-term client relationships.TakeawaysMini sessions can be profitable if set up correctly.The right structure can lead to higher income from mini sessions.Including products in mini sessions adds value for clients.Upselling options can significantly increase average earnings.Sales should be approached as a service to clients.Mini sessions can lead to future full-service bookings.Having an assistant can streamline the mini session process.Client experience is crucial in photography services.The importance of intentional shooting during mini sessions.Clear communication about upsell options enhances client satisfaction.Thinking about joining Uncapped or Intensive coaching? DM me the word COACH to www.instagram.com/christa_rene for a no pressure convo on if this could help your business grow to the next level.Thanks for listening! We'd LOVE if you left us a review!Connect with Christa on Instagram HERE!Enjoy a free 20-min training on adding $50k in income from products HERE!Apply for Uncapped HERE!

Does every single offer need a fully built out client experience? While I think it's necessary to create a powerful experience that leave your client raving about you, I also am a huge fan of simple systems. In this episode I'm walking you through how you might be overcomplicating your systems for some of your offers and why you should leave the more robust systems for your signature offers.Find it Quickly:[00:29] The Importance of Client Experience[01:23] Simple Offers Explained[03:20] Stop Overcomplicating Your Systems[04:28] Essential Elements for Simple Offers[05:49] Summarizing and Upselling[07:02] Evaluating & Simplifying Your SystemsMentioned in this EpisodeGet Paid with SchedulersMentioned in this episode:Join the Systems Glow Up ChallengeWhat if writing client experience emails didn't make you want ot pull your hair out? In my three-day Systems Glow Up Challenge, I'll help you stop overthinking every message and start writing with clarity and confidence. Join us on April 29th at coliejames.com/glowup

Fabian Foelsch, Gründer von Brain Effect, spricht über den beeindruckenden Weg seines Unternehmens – von der Idee über den Aufbau einer Love-Brand bis hin zum Verkauf der Mehrheit an die Schwabe-Gruppe für einen mittleren zweistelligen Millionenbetrag. Fabian teilt, wie er das Unternehmen aus einer persönlichen Leidenschaft heraus gestartet hat, warum er auf Community-Building, nachhaltige Produkte und Influencer-Marketing gesetzt hat und wie er es geschafft hat, mit limitierten Ressourcen profitabel zu wachsen.  Was du lernst: Der Weg zum ersten verkauften Produkt: Wie Fabian seine persönliche Leidenschaft für Selbstoptimierung in ein erfolgreiches Unternehmen umwandelte Warum die ersten Schritte mit einem Angel-Investor entscheidend waren Aufbau einer Love-Brand: Wie Community, Content und eine klare Vision die Basis für nachhaltigen Erfolg gelegt haben Warum langfristiges Denken und Kundenbindung wichtiger sind als kurzfristige Gewinne Direct-to-Consumer-Strategien: Wie Influencer-Marketing zum wichtigsten Kanal wurde und welche Evolutionen der Kanal durchlaufen hat Die Bedeutung von Upselling, Bundling und Warenkorboptimierung für die Profitabilität Retail vs. D2C: Warum man für den Retail andere Produkte und Preispunkte benötigt Tipps für den Einstieg in den stationären Handel und die Unterschiede zu D2C-Kanälen Der Exit und die Zukunft: Wie Brain Effect profitabel wurde und dadurch die Basis für den erfolgreichen Exit legte Fabians Pläne für die Zukunft, inklusive dem Aufbau einer Holdingstruktur und möglicher Akquisitionen ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Fabian: LinkedIn: https://www.linkedin.com/in/fabian-foelsch-63b04490/  Website: https://www.brain-effect.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Der Prozess bis zum ersten verkauften Produkt (00:06:07) Fabians Startup-Learnings für Brain Effect - und wie es zur Gründung kam (00:13:31) Wie hat Fabian die Finanzierungsfrage beantwortet? (00:21:51) Profitabel & vorfinanziertes Marketing: Consumerbrands wie Holy und Hello Fresh (00:25:47) Erste neue Kunden, Ambassadors & Community: Raus aus der Friends & Family-Bubble (00:32:20) Wie Fabian das Venture-Geld richtig genutzt hat (00:36:28) Die Rolle der Influencer bei Brain Effect (00:48:44) Wie beeinflusst die Warenkorbgröße bei Brain Effect die Profitabilität? (00:56:31) Produktstrategie & Pricing bei Brain Effect (01:08:06) Retail vs. D2C: Fabians Tipps

Mastering Service Drive Walkarounds in Live Role-Play – Real Training for Real Results...COME ON NOW!!! In this episode, I'm opening the door to run through the plays of the most important activity a amanger can do with their selling machines - the Service Advisors! The power of the service drive walkaround—one of the most effective yet underutilized tools for selling service work. I've been training dealership teams across the country, and I've seen firsthand how confidence, engagement, and real-world practice can completely transform how advisors interact with customers. I explain how I do role-plays in Service! Learn the break down on why role-playing is critical, how to avoid overwhelming customers with price breakdowns, and the game-changing impact of presenting financing options at the right moment. Plus, I'll share an easy-to-implement training exercise that managers can use immediately to boost sales and customer experience on the drive.

Find us on social media: Facebook & InstagramEmail us: hello@thetinlounge.com Discussion:A tourism tariff comes into focusBudgeting vs. Upselling: How Travel Advisors Strike a Balance As heard on Excess Baggage:Intrepid Travel Sets Sights on North American ExpansionFrontier taunts Southwest with checked-bag promotionWomen are increasingly filling top roles at large travel agenciesSeven Seas Navigator to Become Residential Cruise ShipRoyal Caribbean Bans Popular Personal Device on Its Private Island DestinationMountain Lodges of Peru Announces New Three-Day ItinerariesCarnival Cruise Line Enhances GoCCL with Upcoming Payments ToolCelestyal Discovery Docks in Santorini, First Cruise Ship of the YearSee omnystudio.com/listener for privacy information.

SummaryIn this conversation, Christa discusses how photographers can sell their products and services without feeling pushy or icky. She emphasizes the importance of mindset, viewing sales as a service, and educating clients on the value of products. Christa shares her sales workflow, which includes multiple touchpoints with clients to ensure they understand the value of what they are purchasing. The conversation encourages photographers to step out of their comfort zones and embrace a service-oriented approach to sales.TakeawaysSales doesn't have to be icky; it's about serving clients.Mindset is crucial in overcoming sales fears.Photographers are already in sales, whether they realize it or not.Clients often surprise you with what they are willing to spend.Educating clients on the value of products is essential.Sales should focus on the client's needs, not the photographer's experience.Creating a seamless sales workflow enhances client satisfaction.Touchpoints with clients can lead to higher sales averages.Less can be more; serving fewer clients can be more profitable.Practice makes perfect; the more you sell, the easier it becomes.Thinking about joining Uncapped or Intensive coaching? ⬇️ DM me the word COACH to www.instagram.com/christa_rene for a no pressure convo on if this could help your business grow to the next level.Thanks for listening! We'd LOVE if you left us a review!Connect with Christa on Instagram HERE!Enjoy a free 20-min training on adding $50k in income from products HERE!Apply for Uncapped HERE!

Today we're joined by Michael Ebeling, who has developed The Author's Business Formula, an approach that combats two of the most challenging parts of promoting a book: maintaining momentum after the launch, and converting readers into clients. In this episode, Michael will share how you as an author can set yourself up for success by creating a book funnel to learn more about the people buying your book.

FOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:James Gurd and Hamish McKay discuss the critical need for order editing in ecommerce, exploring the challenges faced by customer service teams and the impact of order editing on returns and customer experience. Hamish shares his journey as a startup founder, the growth of his company, and the technical solutions developed to address common issues in order management. The discussion also touches on the potential for upselling through order editing and the importance of addressing fraud concerns in the ecommerce space.The podcast also discusses the intricacies of order editing, focusing on fraud prevention, rapid response to merchant needs, and the latest features including multi-currency support. It emphasises the importance of shipping recalculation, switching payment methods, and handling support tickets effectively. The discussion concludes with an explanation of how merchants can get started with order editing, and the potential for future expansion beyond the Shopify ecosystem.Key takeaways: Order editing is essential for improving customer experience. Many ecommerce teams struggle with order changes post-purchase. Customer service agents often spend significant time on order edits. Reducing return volume can have a positive environmental impact. Upselling opportunities arise from allowing order edits. Technical solutions can delay order processing to accommodate changes. Fraud prevention is a key consideration in order editing; dynamic fraud checks can be implemented during the editing process. Shipping recalculation can be complex but is essential for customer satisfaction. Switching payment methods is a common reason for order cancellations. Support tickets can hold orders until resolved, improving customer service.

Unlock the hidden potential in your business with Mr. Marketing himself, Mark Newsome. In this episode, we explore powerful, non-traditional marketing strategies designed to maximize cash flow, customer lifetime value, and sustainable business growth. Mark shares insights inspired by Jay Abraham's legendary marketing principles—strategies that have influenced the Thaut Process of Strategic Thought Leadership. Learn how to move beyond conventional advertising by leveraging upsells, joint ventures, and strategic partnerships to drive exponential growth. Discover why treating customers like long-term partners, not one-time transactions, is the key to sustainable success. We'll also discuss why building an email list is a crucial business asset in the digital age and how referral-centric marketing can create unstoppable momentum. What this episode will do for you: - Learn how Mark Newsome transitioned from real estate investing to small business marketing mastery. - Discover Jay Abraham-inspired strategies for exponential growth and high-impact sales. - Understand the power of customer lifetime value and why retention beats constant acquisition. - Learn how to use upsells, cross-promotions, and joint ventures to increase revenue. - Find out why owning your marketing assets, like an email list, is more critical than ever. - Gain actionable tactics to optimize cash flow and scale your business sustainably. For a curated transcript, resources, and free offers, visit the episode page at: https://www.thoughtleadershipstudio.com/b/podcast/Exponential-Business-Growth-with-Mark-Newsome

A UK ad campaign tries to convince citizens death-by-choice is the future.  Related Resource What Would You Say: Assisted Suicide is Compassionate __________ Support the ongoing production of Breakpoint by becoming a monthly partner at colsoncenter.org/monthly. 

In this episode, Neel chats with Amber Gaige, a fractional CMO and marketing expert, who shares her journey from growing up in a family business in the trades industry to becoming a successful entrepreneur. Amber discusses the challenges and opportunities within the trades, the importance of effective marketing strategies, and introduces her 4 C's framework for business growth. She emphasizes the significance of guerrilla marketing for local businesses and the necessity of niching down to scale effectively. The conversation concludes with Amber sharing resources for entrepreneurs looking to enhance their marketing efforts. Takeaways Amber Gaige grew up in a family business in the trades industry. Entrepreneurship often feels like a calling for those raised in it. The Four C's of effective marketing are essential for business growth. Clear copy, consistent branding, understanding customer demographics, and channel management are the Four C's. Guerrilla marketing is crucial for local businesses to build community relationships. Niche down to scale up your business effectively. Online branding is foundational but should complement local marketing efforts. Customer service is key to making clients feel valued and special. Upselling existing customers is more cost-effective than acquiring new ones. Amber's resources are designed to empower entrepreneurs with practical marketing tools. Thanks for tuning in! If you enjoyed this episode, don't forget to like it, leave a comment and subscribe to our podcast for more amazing content. Want to stay connected? Follow me on social media for updates and behind-the-scenes insights: ➙ Visit ⁠⁠www.maidthisfranchise.com⁠⁠ ➙ Instagram: ⁠⁠@neelbparekh⁠⁠ ➙ X (Twitter): ⁠⁠@neelbparekh Follow Amber and her journey: ➙ Website:  www.farbeyondmarketing.com ➙ LinkedIn: https://www.linkedin.com/in/marketing-strategy-coaching-ambergaige/ ➙ Book: The Far Beyond Marketing Guidebook by Amber Gaige

What You'll Learn in This Episode:

Brian Sierakowski (@bsierakowski) has been busy over the last year: he started working on ChangeBot and TRMNL, and both projects are taking off.If you ever wondered what a good changelog looks like or why you might need one, this episode is for you. This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.The blog post: https://thebootstrappedfounder.com/brian-sierakowski-mastering-product-communication/The podcast episode: https://tbf.fm/episodes/317-brian-sierakowski-mastering-product-communicationCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

  In this episode, I tackle one of the most overlooked issues in service departments: relying solely on texts and videos to sell work. Service Advisors, it's time to pick up the phone and ask for the business—every single time! I explain why this is important. We'll explore why some advisors skip the call, how judging customers costs you sales, and the importance of educating and informing your customers about their vehicle's needs. You'll learn practical strategies to overcome hesitation, build trust, and ensure no money is left on the table. If you're ready to boost your income, keep your technicians busy, and maximize your shop's performance, this episode is for you. Let's make the call and fight for the business! Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

In this episode of The Level Up Podcast, Paul Alex shares the ultimate strategy to grow your business by maximizing customer lifetime value. Learn why consistent value delivery is the key to keeping your customers loyal, engaged, and spending more over time.What You'll Learn:Post-Sale Value: How to build long-term relationships by continuing to deliver value after the sale.Upselling and Cross-Selling: The importance of offering additional services and products to meet your customers' evolving needs.Relationship Building: Why focusing on people, not transactions, is the secret to creating customer loyalty and referrals.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show  Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Pablo Torres is a seasoned hotelier with experience managing properties across Europe, from Spain to the UK. A revenue strategy expert, Pablo has trained hotel teams globally and collaborates with top industry software providers like Oaky. Susan and Pablo talk about creating customer-centric experiences, optimizing profit, and personalizing hospitality offerings. From Night Audit to Revenue Maven: Pablo shares his journey from starting in night audit to becoming a sought-after expert in revenue strategy. What is Ancillary Revenue?: Learn how hotels can transform overlooked offerings into profitable revenue streams and why they lag behind industries like airlines. The Power of Upselling: Breakfasts and room upgrades? Pablo reveals simple upselling ideas that deliver immediate returns with minimal effort. Lessons from Big Players: Pablo recounts a case study where a simple adjustment to staff incentives quadrupled a hotel's upselling revenue. Tech in Action: How tools like Oaky are revolutionizing the guest experience by personalizing offers and boosting hotel profit margins. Dynamic Pricing is Everywhere: Surprising examples from McDonald's to fine dining show how hotels can embrace this strategy without alienating guests. Personalization is King: Pablo emphasizes using guest data wisely to create Netflix-like personalized experiences, driving loyalty and satisfaction. Tips for Smaller Hotels: Strategies for monetizing lobbies, meeting rooms, and more by rethinking public spaces as mixed-use areas. Rate, Review, & Follow on Apple Podcasts "I love Top Floor!" If that sounds like you, please consider rating and reviewing the show! This helps other people like us find the show and makes our guests feel good about being on it.  Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven't done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

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Earn up to $400K a year as a freelance GOVERNMENT CONTRACT CONSULTANT: https://www.govclose.com/sales-certification   These tools are essential for researching government contracts and getting the competitive advantage. I use them everyday, and my aim is to teach how I use them and how you can leverage these websited for your business. 00:00 Introduction to Government Contracting Tools 00:13 Establishing Your Niche in Government Contracting 01:30 Leveraging USA Spending for Insights 03:12 Analyzing Government Contracts and Competition 04:28 Success Stories and Testimonials 06:04 Understanding Government Spending and Fiscal Years 09:45 Finding and Responding to Sources Sought 20:34 Creating and Managing Opportunities in GovClose 30:49 Ensuring Email Delivery to Government Agencies 31:53 The Importance of Confirming Receipt 32:17 Building Relationships with Government Offices 33:27 Requesting and Conducting Follow-Up Meetings 34:09 The Power of Personal Connections in Sales 34:55 Effective Sales Strategies for Government Contracts  37:34 Prospecting and Upselling to Government Clients 44:13 Navigating Government Contracting Certifications 47:26 Analyzing Government Spending Data 55:54 Understanding Cybersecurity Requirements 58:05 Final Thoughts and Q&A

Are you looking to quickly boost profitability and attract more clients to your design business? In this episode, we cover ten actionable steps to drive higher profits and secure more clients without overcomplicating your strategy. These methods are designed for busy designers who want practical and effective tools to see results fast. From pricing adjustments to optimizing your client intake process, each tip is crafted to address common pain points and help you stand out in a crowded market. Tune in to learn how you can create immediate impact and build a business that aligns with your values and goals.   IN THIS EPISODE, YOU WILL HEAR: (03:12) Setting profitable pricing that reflects your value (08:25) Streamlining your client intake process for efficiency (13:45) Using testimonials to build social proof (17:20) Creating a signature service that differentiates your business (21:40) Leveraging client referrals for organic growth (26:15) Tracking key metrics for continuous improvement (29:30) Building strong relationships for client retention (34:50) Upselling services to maximize each project   When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.  

On today's Extra, Upselling, a No Buy challenge, and a Stupid World Record Learn more about your ad choices. Visit podcastchoices.com/adchoices