Podcasts about company page

When it comes to LinkedIn Company Pages, few people have the depth of knowledge and global impact that Michelle J. Raymond brings to the table.As an international LinkedIn Company Pages expert, B2B Strategist, Corporate Trainer, Podcast Host, and 2x Author, Michelle is on a mission to help businesses unlock the full potential of LinkedIn, not just for brand awareness, but for real business growth.Whether you're trying to sell a product, a service, or an idea, Michelle teaches you how to leverage LinkedIn's ecosystem, especially Company Pages, to drive meaningful visibility, engagement, and leads.She's not here for vanity metrics.She's here for results that move the needle.✅ Want to turn your Company Page into a lead magnet?✅ Need a B2B content strategy that converts?✅ Looking for corporate training that makes LinkedIn work for your sales and marketing teams?Michelle has you covered, backed by years of experience and strategies that are being implemented by brands around the world.

We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand. Key moments in this episode - 00:00 LinkedIn Company Page Engagement01:18 Understanding LinkedIn's Algorithm Challenges02:59 Common Mistakes in LinkedIn Page Content Strategy05:53 The Power of Demand Generation Content on LinkedIn12:01 How to fix your Company Page content strategy17:57 Audit your LinkedIn Company Page contentCONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call https://socialmediaforb2bgrowthpodcast.com/ B2B Growth Co newsletterToday's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

In this episode, we dive into the essentials of optimizing your LinkedIn company page to maximize your online presence and engagement. Learn how to create an eye-catching profile, regularly post high-quality content, encourage employee advocacy, and leverage analytics for better results. Tune in as we share actionable tips and strategies to help you stand out from the competition and attract your target audience. Whether you're a seasoned marketer or just getting started, this episode is packed with valuable insights you won't want to miss. Keep your sales social with us!

Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.   Key moments in this episode -  00:00 Importance of LinkedIn Company Page Followers 01:16 Why Page Followers Matter 04:43 Audit Your LinkedIn Company Page 08:49 LinkedIn Content for Follower Growth 13:58 The Power of Two 17:03 Action Steps   Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ   ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInCompanyPage #B2BMarketing

LinkedIn Unternehmensseiten – klingt im ersten Moment vielleicht nach „nice to have“. Aber wer ernsthaft im B2B-Marketing mitspielen will, sollte die Company Page als echten Gamechanger sehen. Besonders für Unternehmen, die in Paid Social und Performance-Kampagnen investieren, ist sie ein oft unterschätzter, aber unverzichtbarer Bestandteil.

LinkedIn Unternehmensseiten – klingt im ersten Moment vielleicht nach „nice to have“. Aber wer ernsthaft im B2B-Marketing mitspielen will, sollte die Company Page als echten Gamechanger sehen. Besonders für Unternehmen, die in Paid Social und Performance-Kampagnen investieren, ist sie ein oft unterschätzter, aber unverzichtbarer Bestandteil.

LinkedIn Unternehmensseiten – klingt im ersten Moment vielleicht nach „nice to have“. Aber wer ernsthaft im B2B-Marketing mitspielen will, sollte die Company Page als echten Gamechanger sehen. Besonders für Unternehmen, die in Paid Social und Performance-Kampagnen investieren, ist sie ein oft unterschätzter, aber unverzichtbarer Bestandteil.

Are you ready to attract and convert more clients across LinkedIn? My latest episode dives into the powerful features of LinkedIn Company Page premium subscriptions and whether they're worth the investment for your business presence on the platform.

In today's digital landscape, establishing a strong online presence is essential for business success. Here are three compelling benefits of having a LinkedIn Company Page: 1️⃣ Brand Visibility with Your Logo: A LinkedIn Company Page lets you showcase your logo on your LinkedIn profile. This connection enhances your brand recognition and creates a cohesive professional identity across the platform. 2️⃣ Targeted Growth Opportunities: With a LinkedIn Company Page, you can easily invite specific individuals to follow your page, enabling you to grow your audience strategically. This targeted approach ensures you're connecting with the right people who are genuinely interested in your offerings. 3️⃣ Seamless Content Integration: You can connect your blog or podcast RSS feed to your Company Page, allowing you to share valuable content directly with your audience. This integration keeps your followers updated with your latest insights and helps position your brand as a thought leader in your industry. Investing time in your LinkedIn Company Page can lead to enhanced visibility, meaningful connections, and valuable engagement. If you haven't created yours yet, now is the perfect time to get started! Don't forget to register for my final FREE LinkedIn workshop of the year here: ⁠https://networkacademy.kartra.com/page/amateurtoexpertlinkedin⁠

Are you taking advantage of the latest LinkedIn features for company pages? Is it time to revisit your LinkedIn strategy? To explore the best LinkedIn company page strategies, I interview Michelle J Raymond.Guest: Michelle J Raymond | Show Notes: socialmediaexaminer.com/632Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

O LinkedIn é um canal importante para marketing de conteúdo, com recursos para alcançar e engajar seguidores e stakeholders pelas Company Pages.   Além da marca empregadora, uma página na rede social corporativa pode funcionar para descoberta, consideração e conversão de negócios, além da experiência própria e compartilhada na rede.   Nesse episódio do Papo Social Media, o mestre Rafael Kiso conversa com Bárbara Duarte e Marcio Silva, do time de Mídias Sociais da mLabs, trazendo as principais dicas de marketing para aproveitar o potencial do LinkedIn. Saiba também como a mLabs ajuda milhares de empresas e marcas a gerenciarem suas Company Pages: https://mla.bs/016313e5  

What content works on a LinkedIn Company Page to generate business growth and avoid the pitfall of just broadcasting at your Page followers? Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Company Page Content Planning 01:22 Avoid this type of Company Page Content 02:33 3-2-1 Content Framework 06:49 Good to Know Posts 08:47 Good to Feel Posts 12:26 Good to Buy Posts 15:08 LinkedIn Company Page Premium Feedback Wanted   ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInMarketing #LinkedInCompanyPage

Message us, here for you!Alright, let's cut through the bullshit about financial planners being trust fund babies or money-obsessed sharks. In this episode, we're diving deep with John Henry, a math whiz turned financial advisor who's flipping the script on what it means to help people with their money.John's journey from professor to insurance actuary to investment advisor is anything but typical. He started out thinking he'd only work with data scientists on investments, but life had other plans. Now, he's helping all sorts of folks navigate their financial journeys, from getting out of debt to avoiding crypto scams pushed by sketchy online dates.Here's the real talk: John's not in this game for the fat stacks. He's got a day job and does this evenings and weekends because he genuinely gives a damn about helping people. And let me tell you, the stories he shares about saving people from financial disasters will give you chills.We dive into some heavy topics like:The role of AI and machine learning in finance (spoiler: it's already here)Why you shouldn't try to beat the market like you're the next Wolf of Wall StreetThe struggles of building a financial advisory business that actually helps the people who need it mostJohn drops some serious knowledge about portfolio optimization, the pitfalls of outdated financial theories, and why your TikTok financial guru might be leading you astray.If you're tired of the same old financial advice and want to hear from someone who's using their big brain for good, this episode is for you. Whether you're just starting out or you're looking to level up your financial game, John's got insights that'll make you think.Ready to get your financial shit together? Check out John and Story Makers: LinkedIn: https://www.linkedin.com/in/johnhenryphd/ Company Page: https://www.linkedin.com/company/story-makers-investment-advisors/ Website: https://www.storymakersinvestmentadvisors.com/Remember, wealth building is a journey, not a sprint. Take that first step today, and who knows? You might just be thanking your future self for listening to this episode.Welcome to the No BS Wealth Podcast with Stoy Hall, your candid guide to financial clarity. In our third year, we're spicing things up by enhancing community ties and bringing you straight, no-fluff financial insights. Connect with us on NoBSWealthPodcast.com, and follow Stoy on social media for the latest episodes and expert discussions. Tune in, join the conversation, and transform your financial journey with us—no BS!Follow our Host, Stoy Hall:Twitter, FaceBook, Instagram, Tiktok, Linkedin

IN THIS EPISODE: Want more reach, engagement and followers for your LinkedIn company page? If your page isn't feeling the love, we share how to get it back on track plus three examples of company pages that are feeling the LinkedIn Love. OUR BOOK: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mybook.to/The_LinkedIn_Branding_Book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠(Plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn™️ through the power of commenting in December 2020. Together, they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn™️ with their personal and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Community Page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding & PR strategist, speaker and author who has devoted her career to connecting people, growing communities, and building brands. As the founder of Standout Women, Michelle teaches female experts and entrepreneurs to position, brand and publicize their brilliance into thought leadership for next-level opportunities, profit and impact. She is a public speaker, podcast guest, and host of Standout Women℠ LIVE show and a top-ranked personal branding podcast by Feedspot. LinkedIn:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellebgriffin/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://michellebgriffin.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Join Michelle's free LinkedIn Personal Branding Community, The P.Y.O.T.Community Michelle J. Raymond is a globally recognized LinkedIn™️ Company Pages and Business Growth Strategist expert. Through her company, B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn™️ experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://b2bgrowthco.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For more tips, subscribe to Michelle's YouTube Channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@MichelleJRaymond⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SUBMIT YOUR QUESTION Do you have a question for us to answer? We love sharing, supporting, and shouting you out. Simply DM both Michelles and submit your question for a future episode. LINKS Hootsuite Company Page Duolingo Company Page New Zealand Police Company Page TRANSCRIPT The episode transcript is available to read here.⁠⁠⁠

Learn how to transform your LinkedIn Company Page into a dynamic force that drives team motivation and brand success.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 LinkedIn Company Page as a Secret Weapon 00:37 What is LinkedIn Page Advocacy 01:46 The Importance of LinkedIn Page Advocacy 07:08 Practical Tips for LinkedIn Page Advocacy 07:29 Highlighting Employee Achievements and Stories 10:58 Celebrating Business Milestones 12:25 Amplifying Employee Voices on LinkedIn ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInMarketing #PageAdvocacy

The great debate continues. Where should you post on LinkedIn for maximum business results? Is the popular answer the right answer? You might be surprised.  Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode - 00:00 Introduction and Episode Overview 00:47 Should you post on LinkedIn Profile or LinkedIn Company Page? 01:25 Understanding the LinkedIn Algorithm 02:38 The Importance of LinkedIn Company Pages 03:39 Employee Advocacy and Content Creation Challenges 07:41 No One-Size-Fits-All Approach 07:57 Creating a LinkedIn Content Strategy 09:38 How post scheduling can help  12:25 Actionable Tips - LinkedIn Content Repurposing 14:36 Final wrap up ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #LinkedInContent

Aoife Noone and I discuss some of the recent updates to LinkedIn Company Pages and the platform's move to introduce premium features. We dive into how these changes are reshaping the way B2B companies can leverage LinkedIn for their marketing and networking efforts. For more information: videoeasypeasy.com Gillian Whitney: linkedin.com/in/gillianwhitney Aoife Noone: linkedin.com/in/aoifenoone

Send us a Text Message.This episode of the Serve First, Sell Later Marketing Podcast dives into the power of LinkedIn company pages for legal and financial professionals. Host Sylvia Garibaldi, founder and CEO of SG and Associates, explains how to optimize your page to attract new clients, create valuable content, and leverage analytics to measure success. You'll also learn essential do's and don'ts for effective LinkedIn page management.  This episode is a goldmine of information to supercharge your company page and attract high-quality leads!  And if you don't have a company page yet, you'll be eager to set one up by the end of this episode!Resources mentioned:Book a LinkedIn Strategy Call Follow us on our LinkedIn company pageKey Takeaways:Turn your LinkedIn page into a client magnet: discover how to attract new clients and establish your firm as a leader in your field.Craft the perfect company profile: learn how to optimize your page with professional branding, clear descriptions, and attention-grabbing visuals.Content is king (or queen): find out what kind of content resonates most with your audience and how to create valuable posts that showcase your expertise.The power of engagement: learn strategies to build relationships with potential clients through comments, discussions, and consistent posting.Track what works: discover how to use LinkedIn analytics to measure your success and fine-tune your approach for maximum impact.Chapter Summaries:(01:00) The Power of LinkedIn Company Pages (04:13) Optimizing Your Company Page (15:22) Engagement and Analytics (22:22) Do's and Don'ts of LinkedIn Company Pages Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Follow me on instagram Follow me on twitter Subscribe to my youtube channel ...

LinkedIn company pages dashboards have had a makeover!    Learn what is what, how to find what you need, and how your Company can use the new Dashboard effecitvely.   We also cover the new features for LinkedIn Premium Company Pages and I share what features I like best   Today's Actions for all company pages Featuring top content to increase reach Simplifying content sharing with RSS feeds Utilizing notifications for consistent posting Premium features like custom call-to-action buttons, visitor insights, and custom testimonials How to draft posts with AI assistance Growing followers faster with auto invites We walk you through setting up these features, sharing insights on how they can benefit your business, and providing tips on how to get the most out of your LinkedIn company page. Whether you're using the free version or considering premium, this guide will help you enhance your LinkedIn presence and attract more B2B clients.   Full video walkthrough - https://youtu.be/bjs0W9Qa-mM

Tune in for all the latest updates and tips to maximise your LinkedIn Company Page's potential. From the enhanced invite feature to the exciting new content sharing feature from RSS feeds, there's a lot to cover. I also delve into LinkedIn's new premium subscription for company pages, weighing its pros and cons.  00:00 Welcome and Exciting Updates from LinkedIn 00:31 Deep Dive into LinkedIn Company Pages Features 03:04 Introducing New LinkedIn Features: From RSS Feeds to Premium Subscriptions 04:24 The Verdict on LinkedIn's Premium Plan for Company Pages 08:21 Exploring Additional Premium Features and Their Impact 13:12 Final Thoughts  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #CompanyPages #B2BMarketing   

In this new regular segment of the podcast, Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverWhether you should focus on the company or personal LinkedIn pagesWhat the CEO can do to grow their LinkedIn profileWhen it's acceptable to be a marketing generalist, and when you should specializeWhy money matters in relation to career happinessPS. We'd love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice note might get you on the pod :)Timestamps(00:00) - - Intro (02:44) - - Company or Personal LinkedIn page (06:24) - - How to Maximize Your Personal Brand on LinkedIn (09:22) - - CEO Interviews for LinkedIn Posts (15:51) - - Writing Frequency Recommendations (21:10) - - Marketing Generalism vs. Specialism (24:51) - - Balancing Recognition and Compensation in the Workplace (29:25) - - Empowering Employees: Advocating for Fair Compensation. (34:27) - - Dealing with Workplace Frustrations and The Bigger Picture Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by PharosIQ. In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers. Yet your growth goals remain unchanged.  PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently. They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.  Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition. Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that's P-H-A-R-O-S-I-Q dot com slash exitfive one word right now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. She has been in the field for more than a decade and is sought-after as a subject matter expert in complex digital analytics and consumer insights data. She has also a knack for using digital data to provide insights into complex business inquiries and addressing technical issues for marketing. Sam's talent is an excellent blend of creativity and technical skills, making her services end-to-end from ideation to integration. Her philosophy is based on approaching every opportunity holistically, taking into consideration the big picture while maintaining a point-of-relevance mindset. Her extensive experience in the industry, combined with her unique ability to translate complex technical matters into actionable insights, makes her a valuable resource for marketing and engineering leaders.Connect with Sam:Website: https://thegray.company/Podcast: https://thegray.company/opinionated-seo-opinionsLinkedIn: https://www.linkedin.com/in/samantha-torres-seo/Company Page: https://www.linkedin.com/company/graydotco/General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc

If you're a LinkedIn™️ Company Page Admin wanting increased follower growth and higher engagement for your Page, listen in to make sure you aren't making one of the five biggest mistakes, Company Page expert Michelle J Raymond sees. Ensure your Company Page is a demand generation asset for your business. The key moments in this episode are:00:00 Introduction to LinkedIn™️ Company Pages 00:53 Top Five Mistakes on LinkedIn™️ Company Pages 01:22 Mistake 1: Overly Branded Content 06:43 Mistake 2: Neglecting the Basics 13:04 Mistake 3: Dumping the Company Page on One Person 17:44 Mistake 4: Content That's All About the Business 22:33 Mistake 5: Doing the Same Thing Over and Over 26:55 Conclusion: How to Avoid These Mistakes ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel  - https://www.youtube.com/@MichelleJRaymond #companypage #linkedinforbusiness #b2b

This is your ultimate guide to improving your LinkedIn Company Page performance. This episode is for you if you want to grow your Page followers or get more reach and engagement.  The second edition of the international best-selling "Business Gold - Build Awareness, Authority and Advantage with LinkedIn Company Pages" is out, and to celebrate, Michelle J Raymond - Pages Expert, will answer the most frequently asked questions she gets from LinkedIn Company Page Admins. Listen to Michelle's expert tips on how you can grow your page followers, growth and engagement fast with the latest strategies. The key moments in this episode are: 00:00 Introduction and Celebrating 100 Episodes 00:46 The Importance of LinkedIn Company Pages 02:09 Growing Your Company Page Followers 04:53 Leveraging Employee Engagement for Company Page Growth 08:56 Creating Quality Content for Your Company Page 10:40 Utilising LinkedIn Live Events and Audio Rooms 20:38 The Power of LinkedIn Newsletters 26:40 Understanding LinkedIn's Boost Function 30:59 Managing Employee Representation on Your Company Page 33:14 The Role of Showcase Pages 35:47 Exploring the My Company Tab 37:48 Conclusion and Looking Forward Buy the Second Edition of Business Gold on Amazon 17th November - https://getbook.at/BusinessGold Buy your ticket to Social Media Marketing World - San Diego (USA) February 18-20, 2024 -  https://www.socialmediaexaminer.com/smmworld/?sme=186 ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel  - https://www.youtube.com/@LinkedInForB2BGrowth www.b2bgrowthco.com #linkedin #linkedincompanypages #linkedinbusinesspages  

Get free access to The Fire Time Magazine every month by going to https://www.itsfiretime.com/subscribe

Want to generate maximum return for the time your business spends on LinkedIn? With new features being launched, and changes to the algorithm, knowing what is working and what isn't is critical for success. This week Sarah Clay - LinkedIn Trainer  joins the show to discuss with Michelle their latest research and strategies. The key moments in this episode are: 00:00:00 Introduction 00:01:43 What have you found is working on LinkedIn? 00:03:53 What have you found is not working on LinkedIn? 00:10:00 LinkedIn Announcement - Algorithm Changes 00:17:06 How do we incorporate Company Pages into a LinkedIn strategy 00:19:50 How much time should I spend on my Company Page versus my personal profile? 00:23:43 The rise of AI features on LinkedIn - the good, the bad and the ugly 00:30:27 Employee advocacy - where is time best spent? Connect with Sarah Clay on LinkedIn - http://linkedin.com/in/sarah-clay ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins LinkedIn for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://linkedinforb2bgrowthpodcast.com/ Subscribe to our LinkedIn for B2B Growth YouTube Channel -https://www.youtube.com/@LinkedInForB2BGrowth

Wondering what to do with your LinkedIn Company page? Join the club. LinkedIn Company pages have been generally inactive and ineffective for growing brands and capturing leads. Over the years you may have created a company page and it's just sitting there… or maybe you're posting to your company page and hoping the spaghetti will stick and measurable growth will miraculously happen. If so, this SweetLife Entrepreneur™ episode is for you… On a hunt for tangible LinkedIn Company page strategies, I came across Michelle J Raymond, who is an international LinkedIn Company Pages expert and LinkedIn B2B Growth Strategist. Michelle also wrote the first book on LinkedIn Company pages! Perfecto… we found exactly who were looking for. In this episode Michelle breaks down the potential of LinkedIn Company pages and how you can use a simple strategy, which she unpacks on this episode, to leverage LinkedIn Company Pages for your business: Why businesses of all sizes need a company page How much time to allocate to your company page What content works best on company pages How do you grow your page followers fast At the end of this episode, you will: Change your mind and hurry over to build your company page Have simple steps you can implement right now to grow your Company Page audience Understand what goes on your Company Page vs. Personal Feed For the show notes, visit https://sweetlifepodcast.com/304

Tune in for this week's updates on how to use LinkedIn for Business with Louise Brogan What is new for LInkedIn Company Pages? Features you may not be aware of: Credits to invite new followers Following other Companies Events Newsletters  Lead Gen Forms Let's dive in! Book your Workshop in person or online here: www.louisebrogan.com/training  If you would like help building your company's presence on LinkedIn, get in touch today at www.louisebrogan.com/inquiry Visit our YouTube Channel here www.youtube.com/c/linkedinwithlouise 

In this podcast episode, join us with Kaylene Grieve from Sales, SEO and Social Media as we delve into the power of LinkedIn. Learn how to optimise your profile and company page as tradies and contractors. From lead generation to networking, we explore effective strategies to reach your target audience, and increase visibility. Discover how this platform can amplify your trade-based business in the commercial space. Listen in for invaluable insights from a marketing expert to maximise your LinkedIn presence and engagement.Watch the video version of this podcast at https://youtu.be/QOnwSllQWhkDiscussion Points: 01:29 Facebook-like platform, marketer perspective, engagement, dislikes, lead generation.06:03 LinkedIn strategies to increase visibility.08:53 Optimise profile with search terms & keywords.12:20 LinkedIn offers more targeted advertising options.18:11 Year, Caroline, polls, personalised outreach, message ads.21:52 Trade space offers opportunities to showcase work.24:48 Target audience groups can amplify content reach.27:44 Twitter and LinkedIn can be useful for networking.Resources:Sales, SEO and Social Media website - https://www.salesseoandsocialmedia.comGet in touch with Kaylene at kaylene@salesseoandsocialmedia.comRead our blog on this podcast here: Insert blog link hereGet 30 leads in 90 days! Learn more here: https://tradie.wiki/offerLearn more about the CRM that DOES IT ALL for your trade business! Just click on this link: https://tradiehub.netJoin a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now.

How have your engineering skills helped you in marketing? How is marketing like a bridge? What is the difference between marketing and sales? Can you explain the distinction using the headlight analogy? What is the difference between "Big M" and "Small m" marketing? How can the obsession with measurable ROI limit marketing potential? Why is pricing so important in marketing? What measures can business schools take to address this? What are "random acts of marketing"? And what key principles can marketers immediately apply to make them more effective? Atul answers the above questions and many more, as he seperate facts from fiction and talks about Marketing 101. Atul Minocha is a Partner and CMO at Chief Outsiders, author, investor, and speaker. He is the author of 'Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth'. Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University. Connect on Linkedin https://www.linkedin.com/in/atulminocha/ Visit his Company Page https://www.chiefoutsiders.com/profile/atul-minocha His Book on Amazon https://www.amazon.in/Lies-Damned-Marketing-Separate-Fiction-ebook/dp/B097NRJ4HP Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. She is Senior Vice President of Strategic Planning at Havas Creative. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com Index 00:00 Preview & Introduction to Atul 03:30 Journey from Engineer to Marketeer 09:30 Solving Problems, Not Just Selling Products 11:30 Marketing is Like a Bridge 15:01 Customer Beliefs - Toyota Example -The Seatbelt as a Death Trap 18:21 Headlight Analogy: Difference Between Sales and Marketing 22:25 Big M vs. Small m Marketing: What's the Difference? 26:25 The Misuse of ROI: How Apple iPhone Shows Us What Not to Do 36:36 Pricing, One of the 4 Ps for Marketers 40:36 Random Acts of Marketing 44:17 How to Avoid Random Acts of Marketing 47:31 Rapid Fire - Personally Speaking with Atul Minocha 51:40 Connecting with Atul Minocha Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Website : https://jasravee.com/

You can now receive and send private messages on LinkeDIn company pages. In this episode, we ask why you would want to do this,  how to respond and I walk you through the options.   You can also watch a walkthrough video of this new feature here - https://youtu.be/zOXwZa4DuCM   To chat about how we can help you with your company's LinkedIn presence, book a call with Louise www.louisebrogan.com/inquiry 

We explore the latest LinkedIn updates with Jerry Potter featuring Judi Fox on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 164 contains the notable Digital Marketing News and Updates from the week of June 5 - 9, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.1. Google's Structured Data Validator vs Schema.org -During June 2023, Google SEO Office Hours, Google's Martin Splitt answered a question about structured data validation and how Google's validator can show different results than the Schema.org validator.Both Google and Schema.org offer tools for validating if structured data is correct. Google's tool validates structured data and it also offers feedback on whether the tested structured data qualifies for rich results in the search engine results pages. Rich results are enhanced search listings that makes the listing stand out on the search results. The Schema.org Schema Markup Validator checks if the structured data is valid according to the official standards.Per Splitt, “Schema.org is an open and vendor-independent entity that defines the data types and attributes for structured data. Google, as a vendor however, might have specific requirements for some attributes and types in order to use the structured data in product features, such as our rich results in Google Search. So while just leaving out some attributes or using some type of values for an attribute is fine with Schema.org, vendors such as Google and others might have more specific requirements in order to use the structured data you provide to actually enhance features and products.”In conclusion, Google's validator has a purpose that is different from just checking if the structured data is valid. It's checking to see if the structured data that Google requires (for potentially showing a webpage in enhanced search results) is valid. The Schema.org validator is just checking for standards and has nothing to do with how Google uses structured data.You can watch the June SEO office hour here.2. Google's Latest Search Console Update Makes it Easier to Fix Video Indexing Issues - Google has released an update to its Search Console, aimed at refining video indexing reports. This enhancement promises to offer you more precise problem descriptions and actionable solutions to help boost the visibility of your videos in Google Search.Previously, users encountered a generic "Google could not identify the prominent video on the page" error. Now, Google has decided to provide more specific details to overcome this problem. Here's what you need to know: Video outside the viewport: If your video isn't fully visible when the page loads, you'll need to reposition it. Make sure the entire video lies within the renderable area of the webpage. Video too small: If your video is smaller than desired, you should increase its size. The height should exceed 140px, and the width should be greater than 140px and constitute at least one-third of the page's width. Video too tall: If your video is taller than 1080px, it's time to resize it. Decrease the height to less than 1080px to comply with Google's new guidelines. While you might still see some old error messages for the next three months, Google plans to phase these out, replacing them with these new, more detailed notifications.By adhering to these updates, you can maximize your video's prominence on Google Search and enhance user engagement. Happy optimizing!3. Navigating the World of Domains: A Google Insider's Advice -  Let's delve into the world of domain names and how they can impact your business's digital reach, guided by insights from Google Search Advocate, John Mueller.Mueller recently clarified the differences between generic top-level domains (gTLDs) and country code top-level domains (ccTLDs), following Google's decision to reclassify .ai domains as gTLDs, breaking away from their previous association with Anguilla.In essence, gTLDs (such as .com, .store, .net) are not tied to a specific geographical location, unlike ccTLDs (like .nl for the Netherlands, .fr for France, .de for Germany) that are country-specific. Mueller pointed out that if your business is primarily targeting customers within a certain country, a ccTLD might be the way to go. On the other hand, if you're aiming for a global customer base, a gTLD could be the better option.Importantly, Mueller also highlighted the need to consider user perception. He posed a question to consider: will users click on a link they believe is meant for another country's audience?Furthermore, Mueller also cautioned against using TLDs that may appear spammy, as it can harm your site's credibility.His advice underscores the importance of strategic decision-making when registering your domain, reminding us that the choice of a domain name is not just a technical one, but a business decision that can have a significant impact on your online presence.4. Google's Verdict on the Impact of Security Headers on Search Rankings - In your quest for a secure website, you may have come across HTTP headers - bits of data that offer valuable metadata about a webpage to browsers or web crawlers. The most well-known among these are response headers, like the infamous 404 Error or the 301 redirect.A subset of these headers, known as security headers, play a critical role in fortifying your site against malicious attacks. For instance, the HSTS (HTTP Strict Transport Security) header mandates that a webpage be accessed only via HTTPS, not HTTP, and ensures the browser remembers this preference for the future.While a 301 redirect can guide browsers from HTTP to HTTPS, it leaves your site exposed to potential 'man-in-the-middle' attacks. An HSTS header, on the other hand, ensures your browser requests the HTTPS version directly, effectively bolstering site security.A question was recently posed to Google's John Mueller about whether integrating security headers, like HSTS, could influence website ranking. Mueller's response was clear: the HSTS header does not impact Google Search. This header's purpose is to guide users to the HTTPS version of a site. As for deciding which version of a page to crawl and index, Google uses a process known as canonicalization, which doesn't rely on headers like HSTS.So, while security headers might not boost your site's search ranking, their importance in maintaining a secure browsing experience for your users cannot be overstated. Remember, a secure website is a trusted website, and trust forms the foundation of any successful online presence.5. Debunking 'Index Bloat': Google's Take on Effective Web Page Indexing - In a recent episode of Google's 'Search Off The Record' podcast, the Search Relations team at Google tackled the topic of web page indexing, putting a spotlight on the much-discussed theory within the SEO community: "Index Bloat."This theory, often cause for concern, refers to a situation where search engines index pages that aren't beneficial for search results. It includes pages like filtered product pages, printer-friendly versions, internal search results, and more. Advocates of the index bloat theory argue that such pages can confuse search engines and negatively impact search rankings. They link this issue to the concept of a crawl budget, which is the number of URLs a search bot will crawl during each visit. The theory proposes that index bloat can lead to an inefficient use of this crawl budget, with search bots wasting time and resources gathering unneeded data.However, Google's John Mueller challenged this theory, stating there is no known concept of index bloat at Google. According to Mueller, Google doesn't set an arbitrary limit on the number of indexed pages per site. His advice to webmasters is not to worry about excluding pages from Google's index, but instead, focus on creating and publishing useful content.While some supporters of the index bloat theory have pointed to issues like accidental page duplication, incorrect robots.txt files, and poor or thin content as causes, Google asserts that these are not signs of a non-existent "index bloat," but simply general SEO practices that require attention.Some have suggested using tools like Google Search Console to detect index bloat by comparing the actual number of indexed pages to what's expected. Google's stance implies this comparison isn't indicating a problem, but is instead part of routine website management and monitoring.Google's official stance dismisses the idea of index bloat. Instead, the emphasis should be on ensuring the pages submitted for indexing are valuable and relevant, thereby enhancing the overall user experience.6. Controlling Googlebot: Decoding Google's Search Relations Podcast Insights - In the latest episode of the 'Search Off The Record' podcast, Google's Search Relations team, John Mueller and Gary Illyes, delved into two key topics: blocking Googlebot from crawling certain parts of a webpage and preventing Googlebot from accessing a website completely.When asked how to stop Googlebot from crawling specific sections of a webpage, such as the "also bought" areas on product pages, Mueller emphasized that there's no direct method to achieve this. "It's impossible to block crawling of a specific section on an HTML page," he clarified.However, Mueller did propose two strategies, albeit not perfect ones, to navigate this issue. One involves utilizing the data-nosnippet HTML attribute to stop text from being displayed in a search snippet. The other strategy involves using an iframe or JavaScript with the source blocked by robots.txt. But be wary, as Mueller cautioned against this approach, stating it could lead to crawling and indexing issues that are difficult to diagnose and solve.Mueller also reassured listeners that if the same content appears across multiple pages, it's not a cause for concern. "There's no need to block Googlebot from seeing that kind of duplication," he added.Addressing the question of how to prevent Googlebot from accessing an entire site, Illyes provided a straightforward solution. Simply add a disallow rule for the Googlebot user agent in your robots.txt file, and Googlebot will respect this and avoid your site. For those wanting to completely block network access, Illyes suggested creating firewall rules that deny Google's IP ranges.To sum up, while it's impossible to stop Googlebot from accessing specific HTML page sections, methods like the data-nosnippet attribute can offer some control. To block Googlebot from your site altogether, a simple disallow rule in your robots.txt file should suffice, though you can take further steps like setting up specific firewall rules for a more stringent blockade.7. Sweeping Changes to Google Ads Trademark Policy: What You Need to Know -  Google Ads is making significant changes to its Trademark Policy that could impact how your advertisements are run. Starting July 24, Google will only entertain trademark complaints that are filed against specific advertisers and their ads. This is a shift away from the current policy, where complaints can lead to industry-wide restrictions on using trademarked content.This change is a response to feedback from advertisers who found the previous system frustrating due to over-flagging and broad blocks. The new policy aims to streamline resolutions, making them quicker and more straightforward. In addition, it will provide greater clarity and transparency for advertisers, a much-needed improvement many have been advocating for.As explained by a Google spokesperson, "We are updating our Trademark Policy to focus solely on complaints against specific advertisers in order to simplify and speed up resolution times, as opposed to industry-wide blocks that were prone to over-flagging. We believe this update best protects our partners with legitimate complaints while still giving consumers the ability to discover information about new products or services.”Do note that any trademark restrictions implemented before July 24 under the current policy will continue to apply. However, Google plans to phase out these limitations for most advertisers gradually over the next 12-18 months.You can learn more about these changes by visiting the Google Ads Trademarks policy page here.8. Double Menus, Double Fun: SEO Unaffected by Multiple Navigations - In a recent SEO office hours video, Google's Gary Illyes made it clear that the presence of multiple navigation menus on your website doesn't affect your SEO performance - be it positively or negatively.The question arose during the video discussion, asking whether having two navigation menus - a main one featuring important site categories and a secondary one focusing on brand-related extensions - could potentially harm SEO performance.Illyes' response was reassuring. He stated that it's highly unlikely that multiple navigation menus would have any impact on your website's SEO. In other words, whether you have one, two, or even more navigation menus on your page, Google's algorithms are sophisticated enough to recognize these elements and process them accordingly.So, rest easy and design your website to best serve your audience. Remember, whether your navigation is on the top, left, or bottom of your page, Google's got it figured out!9. Google's Eye on XML Sitemap Changes: Resource Efficiency in Action - Google's own Gary Illyes recently reaffirmed that the tech giant is diligent about scanning XML sitemaps for updates before launching the reprocessing protocol. This practice is rooted in the desire to conserve valuable computational resources by avoiding unnecessary reprocessing of unchanged files.When asked whether Google compares current and previous versions of XML sitemaps, Illyes's response was a resounding yes. He explained that Google refrains from reprocessing sitemaps that have remained the same since their last crawl - a measure designed to prevent wastage of computing resources.However, any modifications in your sitemap, whether in the URL element or 'last mod', will trigger a new round of parsing and generally initiate reprocessing. Illyes pointed out that this doesn't automatically guarantee that the altered URLs will be crawled, as they must still pass through the usual quality evaluations like any other URL.Importantly, if a URL is deleted from the sitemap because it no longer exists, it doesn't imply that it will instantly be removed from the index or prioritized for crawling to expedite its deletion. Keep this in mind when making changes to your sitemap.10. Boost Your Search Rankings: Google's Advice on Consolidating Pages - In a recent SEO office hours video, Google's Gary Illyes brought up a valuable point about web page consolidation. He discussed 'host groups', a term used when Google displays two results from the same domain in search results, with one listed below the other.Illyes suggested that when your website forms a host group, it indicates that you have multiple pages capable of ranking well for a particular query. In such cases, he recommended considering the consolidation of these pages, if feasible.This advice aligns with Google's host groups documentation, which recommends setting one of these pages as the 'canonical' if you'd prefer users to land on that page over the other.The concept of a host group comes into play when two or more consecutive text results from the same site rank for the same query and hence, get grouped together.The rationale behind Google's recommendation for consolidation could be understood as an attempt to prevent your pages from competing against each other. When two pages vie for the same ranking, consolidating them could potentially boost the ranking of the remaining page.From an SEO perspective, having two listings could increase your click-through rate. However, the idea of consolidation is to create a more streamlined user experience and possibly enhance your page's ranking.Keep in mind that this is an approach to consider and may not suit every situation. Always consider your unique context and audience needs when making SEO decisions.11. Unlocking Video Thumbnails in Google Search: Key Insights Revealed -  Recent changes to Google's approach to video thumbnails in search results have prompted many queries. These alterations ensure that video thumbnails are displayed only when the video constitutes the main content on a webpage.This doesn't imply that the video must be the first element on your page. Instead, as Google's Gary Illyes explains, the video should be immediately noticeable — it should be "in their face right away." This user-centric approach enhances the user experience, eliminating the need for them to hunt for the video on the page.Illyes encourages web developers and SEO experts to consider the user's perspective. When visitors land on your page, they should not have to actively search for the video. It should be prominently displayed, akin to the approach of popular video platforms like Vimeo and YouTube.Remember, the aim of these changes is to reduce confusion and streamline the user experience by ensuring that videos are easy to find and view. Take inspiration from major video sites to better understand what Google's algorithms are seeking.12. Enhanced Conversion Tracking with Microsoft Advertising's New Cross-Device Attribution Model -  Microsoft Advertising is set to enhance its tracking capabilities with the introduction of a Cross-Device attribution model. Revealed in Microsoft's latest product update roundup in June, this model promises to provide more accurate insights into customer conversion journeys across multiple devices and sessions.With this new feature, if a customer clicks an ad on their laptop and later completes a purchase on their phone, Microsoft Advertising will attribute the conversion to the original ad click on the laptop. This development will ensure that your marketing efforts are accurately credited, regardless of the device where the conversion ultimately occurs.As a result of this new tracking model, marketers may notice a slight uptick in the number of conversions reported in their performance metrics. If you observe an increase in conversions, the new Cross-Device attribution model could be the driving factor. Keep an eye on your reports to understand the full impact of this latest update on your performance data.13. New Verification Mandates for Microsoft Ads: Everything You Need to Know -  Starting August 1st, Microsoft Advertising will be implementing a new policy to enhance transparency and security. Only ads from verified advertisers will be displayed on the platform. If you haven't yet met the Microsoft Ads verification requirements, it's crucial to complete them before August 1st to ensure your ads continue to run smoothly.The Microsoft Ads Advertiser Identity Verification program, which was launched in June 2022, is rolling out the following important dates: As of July 1st, all new advertisers must be verified before their ads can go live. If you haven't received an email from Microsoft about account verification by July 15th, you should reach out to Microsoft support. Starting August 1st, Microsoft Advertising will exclusively display ads from verified advertisers. Once verified, all ads will showcase: The name and location of the advertiser. The business or individual responsible for funding the ad. Additional information explaining why a user is seeing a specific ad, including targeting parameters. In addition to these updates, Microsoft Advertising is also launching a new feature - the Ad Library. This will enable all users to view ads shown on Bing that have gained any impressions in the European Union. Users will be able to search for ads in the Ad Library by using the advertiser's name or by entering words included in the ad creative. The details of the advertiser will be displayed in the Ad Library.Stay ahead of the game and get your account verified to enjoy uninterrupted ad delivery with Microsoft Advertising!14. Unleashing New Opportunities: LinkedIn Introduces Direct Messaging for Company Pages - In a bid to foster more professional connections and interactions, LinkedIn is set to expand its messaging tools. The platform has now introduced a new feature that allows Company Pages to send and receive direct messages (DMs). This marks a major development as previously, one-to-one messaging was only available for individual LinkedIn members.LinkedIn's new feature, termed Pages Messaging, paves the way for members to directly contact brands. Conversations can cover a broad range of topics from products and services to business opportunities. To handle these two-way conversations, organizations will be equipped with a dedicated inbox, enabling them to manage and prioritize incoming inquiries that are most relevant to their business.As a result of this feature, companies might see a significant increase in messages inquiring about opportunities. However, LinkedIn's 'focused inbox' system, which segregates DMs based on priority and topic settings, can help manage the influx. In addition, companies have the option to disable the Message feature if they wish.LinkedIn has been quietly testing this feature with a select group of users in the past month. Considering that over 63 million companies actively post on their LinkedIn Company Pages, this new feature could potentially revolutionize direct interactions and unearth fresh opportunities.Furthermore, LinkedIn is exploring the integration of an AI assistant to aid in lead nurturing. This could be a significant asset, allowing users to research the person they are communicating with without the need to manually browse through their profile or posts.While it might not be a 'game-changer', the new Company Page messaging feature, which is being rolled out from today, is certainly a noteworthy addition to consider in your LinkedIn marketing strategy.15. Apple Amps Up Privacy: A Glimpse at iOS 17 and macOS Sonoma - In a continued commitment to user privacy, Apple has introduced fresh security enhancements in iOS 17 and macOS Sonoma, aimed at curbing intrusive web tracking. The new Link Tracking Protection feature is at the heart of this upgrade.Activated by default in Mail, Messages, and Safari (while in Private Browsing mode), Link Tracking Protection zeroes in on tracking parameters in link URLs, which are often used to monitor user activity across different websites. The feature scrubs these identifiers, thereby thwarting advertisers' and analytics firms' attempts to bypass Safari's intelligent tracking prevention functionalities.Typically, these tracking parameters are attached to the end of a webpage's URL, bypassing the need for third-party cookies. When a user clicks the modified URL, the tracking identifier is read, enabling the backend to create a user profile for personalized ad targeting.Apple's new feature disrupts this process by identifying and removing these tracking components from the URL, ensuring the user's web page navigation remains as intended. This operation is quietly executed during browser navigation in Safari's Private Browsing mode and when links are clicked within the Mail and Messages apps.To strike a balance, Apple has also unveiled an alternate method for advertisers to gauge campaign effectiveness while preserving user privacy. Private Click Measurement, now accessible in Safari Private Browsing mode, enables the tracking of ad conversion metrics without disclosing individual user activity.In conclusion, Apple's latest efforts reflect a renewed commitment to user privacy, promising to make online experiences safer and more secure across their operating systems.

Explore the latest updates and features of LinkedIn Company Pages that can benefit AEC firms. Learn the importance of LinkedIn as a business networking platform and the compelling reasons to invest time in optimizing your company page. I highlight seven key updates for LinkedIn Company Pages in 2023 and provide practical insights on how to leverage these features effectively. From scheduled posts and page notifications to clickable links and showcase pages, I share actionable strategies to enhance audience engagement and expand your brand's reach on LinkedIn. The episode concludes with a reminder to adapt, innovate, and connect with your target audience using LinkedIn's powerful tools and features.Once you listen, share your favorite new feature on the show notes: https://www.marketerstakeflight.com/118Want more AEC marketing goodness? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.” Get 100s of AEC-specific social media content ideas for FREE! Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group. Purchase bite-sized, on-demand templates and training at the Marketers Place. Sign up for the Proposal Pro and Content Marketing Clarity Online Courses Waitlists.

Ready to level up your LinkedIn for business game? This episode dives deep into all you need to know about the new features of LinkedIn Company Pages. Uncover the secrets of company page messaging, responding to comments, and utilising the powerful ChatGPT for LinkedIn content creation. Don't miss out on understanding the Q2 2023 Company Page trends and building an engaging community with LinkedIn experts Michelle J Raymond and Lynnaire Johnston.  This episode was originally recorded for Link-Ability LinkedIn Live hosted by Lynnaire. There was so much we shared it was crazy not to share it with you.   Timestamps  00:00 LinkedIn Company Page New Features 00:29 Company Page Messaging 03:36 Commenting as a Company Page 07:55 LinkedIn Audio Events for Company Pages 12:19 LinkedIn Company Page Post Scheduler 14:47 Responding to Company Page Comments 16:35 reMarkable Company Page Review 18:47 Company Page Trends Q2 2023 19:29 Boost Employee Posts 26:14 Company Page Attitudes 29:46 ChatGPT, AI and LinkedIn 37:22 Company Page Visibility or Engagement - which is better? 40:14 Does post-scheduling reduce reach? 42:05 Company Page or Personal LinkedIn Newsletter? 47:26 ChatGPT - how to utilise it for LinkedIn Content 50:10 Building a Community If you found this episode helpful, subscribe to the podcast, leave a review and connect with Michelle J Raymond on LinkedIn. For more resources from Michelle J Raymond - https://goodtradingco.com.au/quick-links/ #linkedin #companypage #b2bmarketing

In this episode of Wicked Energy with JG, host Justin sits down with Richard Sundboe, the Founder and CEO of Fjorn Consulting. The conversation starts with Richard sharing his experience with taking cold showers and the benefits he's observed from doing so. The conversation then transitions to Richard's experience running a business, raising a family, and the importance of valuing time and experiences over material possessions. The speakers then discuss cultural differences between Norway and the US in terms of work, money, and lifestyle. Richard shares his personal journey from Norway to the US, including his decision to attend the University of Houston and his family connections in Texas. The discussion shifts to the current job market, specifically for executive-level positions, and the plans for company growth. The conversation ends with a discussion on personal finances and the importance of investing in the company rather than spending on consumer goods. Richard shares his unique hobby of listening to Disney music while working out in the gym. The episode concludes with an advertisement for The Oil Patch, a daily energy news fix. Tune in to this insightful and informative conversation between Justin and Richard on the Wicked Energy with JG podcast. If you are interested in learning more or connecting, see the links below: Personal LinkedIn: https://www.linkedin.com/in/rsundboe/ Company Page: https://www.linkedin.com/company/fjorn-consulting/ Website: http://www.fjornconsulting.com/ Wicked Energy For more info on Wicked Energy, please visit www.wickedenergy.io. For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast. Lastly, if you have any topics or guests you'd like to hear on the show, please email me at justin@wickedenergy.io or send me a message on LinkedIn.

Welcome to Wicked Energy with JG, a podcast that explores the latest developments in the energy industry. In this episode, host Justin sits down with Paul Ritchie, COO of Osperity to discuss how Osperity's AI-driven visual monitoring technology is helping to overcome many challenges in the industrial sector of energy. Paul shares how Osperity's technology can minimize road time and capture critical video and images specific to industrial operations. He also discusses the opportunity with Funk Futures to drive sales in the US and the California oil and gas market's openness to doing business with Canadian tech companies. According to Paul, US companies tend to adopt technology and scale fast due to the size and scale of companies. He also shares some exciting new initiatives, including EV charging station and crypto mining monitoring and surveillance. Finally, Paul discusses his vision for Osperity to broaden its industrial scope, cut costs, and mitigate risk associated with industrial operations. If you are interested in learning more or connecting, see the links below: Personal LinkedIn: https://www.linkedin.com/in/paulritchiecalgary/ Company Page: https://www.linkedin.com/company/osperity/ Website: https://osperity.com/ Wicked Energy For more info on Wicked Energy, please visit www.wickedenergy.io. For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast. Lastly, if you have any topics or guests you'd like to hear on the show, please email me at justin@wickedenergy.io or send me a message on LinkedIn.

In this episode of Wicked Energy with JG, host Justin sits down with Punith Upadhya, the creator and host of the It's a Material World Podcast. Together, they dive deep into the changes in work-life balance brought on by the pandemic and the increasing trend towards remote work. They discuss the importance of time freedom, focusing on passions, and how different generations value work-life balance. Justin and Punith explore the power of networking on platforms like LinkedIn and the value of mentorship in career development. They also delve into the versatility of the Material Science and Engineering (MSE) field, various career pathways, and the potential of AI and ChatGPT as tools for improving efficiency and productivity. The conversation touches on the interest in engineering among younger generations and their choice of "safer" options, as well as Punith's podcast "A Material World" which aims to raise awareness about MSE and emerging technologies. They highlight the importance of flexibility, work culture, and social media presence in attracting top talent to companies. Justin and Punith also discuss personal daily habits such as journaling, visualizing success, meditation, and exercise, which contribute to an individual's overall success. They talk about Punith's MSE Academy course, designed to help students and graduates land their dream job in the MSE field. The episode wraps up with a discussion on hobbies, including reading fantasy books and exploring Polaroid photography, and how to connect with them on LinkedIn and join the material science Discord community for further discussions and events. Tune in to this insightful episode and discover how passion, networking, and personal growth play a vital role in today's ever-changing world. If you are interested in learning more or connecting, see the links below: Personal LinkedIn: https://www.linkedin.com/in/punithupadhya/ Company Page: https://www.linkedin.com/company/it-s-a-material-world-podcast/ Website: https://www.mseacademy.com/courses/students-tier-2 Discord: https://discord.gg/49dCV3W4eN Wicked Energy For more info on Wicked Energy, please visit www.wickedenergy.io. For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast. Lastly, if you have any topics or guests you'd like to hear on the show, please email me at justin@wickedenergy.io or send me a message on LinkedIn.

David Shrier is a globally-recognized expert on technology-driven change at scale. He is a Professor of Practice, AI & Innovation, with Imperial College Business School, where he is founding faculty of the Centre for Digital Transformation and leads the new Trusted AI initiative. Healso chairs the Research group for the World Metaverse Council. Through his venture studio Visionary Future, David also works extensively with the private sector helping established organizations build innovative capacity, having developed $10 billion of value-creation opportunities with companies such as UBS, Dun & Bradstreet, Kyriba, Ernst & Young, GE and The Walt Disney Company, as well as leading private equity and VC funds. He is CEO of a NYSE-listed company which he led through a 500%-oversubscribed IPO, and advises disruptive technology companies such as Dandelion Science (neurotechnology) and Kaleidoco (metaverse). He is best known for creating and leading the blockchain and fintech classes for MIT and Oxford that expanded access in over 150 countries and revolutionized the business model for higher education online. His efforts resulted in nearly $1 billion of financial support for MIT, Harvard and Oxford. David's government advisory work spans over 100 countries and has influenced policy affecting more than 2.4 billion people. He has published seven books in seven years; his eighth book, Basic Metaverse, is coming out June 8, from Little Brown and Harvard Business Publishing. More information at www.VisionaryFuture.com. In this episode, he shares: His definition of the metaverse in simple terms, and how it goes beyond just virtual reality, as it's often perceived Several real-world examples of how AI and the metaverse are already changing industries, careers and businesses, from architecture to the practice of medicine, among many others The sheer accelerated pace at which newer technologies are being adopted compared to previous groundbreaking technologies in history How technology has shaped the way in which the public and private spheres work together to advance new initiatives and funding around these_________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:51—Introducing David + The topic of today's episode2:47—If you really know me, you know that...3:44—What is your definition of strategy?4:47—Could you talk to us about your work at Oxford and MIT around digital technologies?7:51—Could you give us your definition of the metaverse as you would explain it?9:43—How do you see business changing, and how long will these digital transformations be adopted?14:06—What are some of the implications of the adoption of these technologies that people would be surprised by or people get wrong?17:05—What drove you to write your newest book on AI, what was the timing?19:18—What do you think business leaders need to act in light of this fast impending change?__________________________________________________________________________________________Additional Resources: Personal Page: https://davidshrier.com/Company Page: https://visionaryfuture.com/Newest Book: https://www.hachette.co.uk/titles/david-shrier/basic-metaverse/9781472148131/Linkedin: https://uk.linkedin.com/in/david-shrierTwitter: https://twitter.com/DavidShrier

In this episode of Wicked Energy with JG, host Justin welcomes back Matt Winklestine, President at Engaging Perspectives, for a riveting discussion covering a range of topics. Delve into the importance of work-life balance, being present in the moment, and cherishing family time as they share personal experiences and insights. Join them as they explore Matt's journey from business development to marketing consulting, the challenges faced in adapting to ever-changing communication and marketing methods, and the role of younger generations in shaping the workforce. Learn about the effectiveness of LinkedIn in building networks and increasing brand recognition, as well as the value of podcasting for creating consistent, customer-centered content. Matt sheds light on the construction industry's lag in digital marketing and branding, emphasizing the need for trust-building and communication through digital platforms to establish powerful and meaningful brands. Discover the best ways for companies to communicate their message and create effective content, from understanding the customer's perspective to employing various mediums such as thought leadership campaigns, targeted ad campaigns, and videos. Understand the complexities of measuring content impact and the three-stage process Matt suggests to gauge its effectiveness. Gain insights into AI tools like Descript, ChatGPT, Clara, and Fireflies that can improve productivity, and learn how to strike a balance between utilizing these tools without feeling overwhelmed. Justin and Matt also discuss the potential for online courses to share knowledge and touch on the importance of branding, brand loyalty, and the untapped potential of influencer marketing in the B2B space. Lastly, Matt shares his morning routine and invites listeners to connect with him on LinkedIn for digital marketing advice in the engineering and construction space, as well as to check out his podcast, Evolving Engineering Construction Brands. Don't miss this engaging conversation packed with valuable tips and insights! If you are interested in learning more or connecting, see the links below: Personal LinkedIn: https://www.linkedin.com/in/matthew-winklestine/ Company Page: https://www.linkedin.com/company/engaging-perspectives/ Website: https://www.engagingperspectives.com/ Wicked Energy For more info on Wicked Energy, please visit www.wickedenergy.io. For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast. Lastly, if you have any topics or guests you'd like to hear on the show, please email me at justin@wickedenergy.io or send me a message on LinkedIn.

We explore the latest LinkedIn updates with Jerry Potter featuring Judi Fox on the Social Media Marketing Talk Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of Wicked Energy with JG! Today, Justin is joined by Rob Barnett, a Senior Analyst at Bloomberg Intelligence, to discuss the latest trends and insights in the energy sector. In this episode, Justin and Rob dive into the current situation in the banking sector and how it could impact energy markets in the future. They also explore the resilience around oil demand and the importance of taking an all-of-the-above approach to solving future energy challenges.Rob sheds light on the improved investment efficiencies due to shale and the recent pivot by Europe towards allocating more capex to traditional E&P investments in 2023 and the coming years. However, he explains that this pivot doesn't necessarily mean that their long-term goals have changed.Justin and Rob also discuss the difference in investment pressures between US and European majors, the ESG components to investing, and the different business strategies between the two regions.They also touch upon the role of natural gas for the US and the current state of European natural gas prices.So, whether you're an industry professional or just interested in the latest energy news, this episode of Wicked Energy with JG is a must-listen! If you are interested in learning more or connecting, see the links below: Personal LinkedIn: https://www.linkedin.com/in/barnettenergy/ Company Page:  https://www.linkedin.com/company/bloomberg/ Website:  https://www.bloomberg.com Twitter: @barnettenergy YouTube: https://www.youtube.com/@BarnettEnergy  Show SponsorsInflowControlInflowControl is a technology company that helps oil companies improve the efficiency of oil production while reducing the industry's environmental impact with their Autonomous Inflow Control Valve (AICV®). This breakthrough technology improves oil production by reducing unwanted gas and water which enables mature oil fields to be more profitable by supporting oil production from zones that would have typically been bypassed. This provides oil companies and its stakeholders with Lower Carbon Oil and higher profitability. To learn more, visit the links below: Website: www.inflowcontrol.no LinkedIn: https://www.linkedin.com/company/inflowcontrol-as/ YouTube: https://www.youtube.com/channel/UCqdgIooQhYtUBo-auUlYw-Q The Oil PatchThe Oil Patch is the way to get "Your energy news fix in 5 minutes or less, delivered straight to your inbox." Subscribe today.  www.theoilpatch.co  Wicked EnergyFor more info on Wicked Energy, please visit  www.wickedenergy.io. For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast. Lastly, if you have any topics or guests you'd like to hear on the show, please email me at justin@wickedenergy.io or send me a message on LinkedIn.

Welcome to Wicked Energy with JG, where we discuss all things energy-related. In this episode, host Justin sits down with Calvin Holt, Co-Founder and CEO of DrillDocs, a SaaS company that uses AI surveillance to optimize hole cleaning, detect wellbore instability, and improve shaker performance. Calvin shares his experiences while working at Chevron, where he was inspired by the company's tagline "Human Energy." He also talks about his father's experience as a logging engineer at Schlumberger, which took his family to Libya. Calvin explains how his company's technology not only increases drilling performance but also helps reduce emissions by reducing circulating times. We dive into how DrillDocs helps drilling engineers go back and look at the video and data traces to correlate trends. Tune in for an enlightening conversation on energy and technology.If you are interested in learning more or connecting, see the links below: Personal LinkedIn: https://www.linkedin.com/in/calvinsholt/ Company Page:  https://www.linkedin.com/company/drilldocs/ Website:  https://www.drilldocs.com/ Show SponsorsInflowControlInflowControl is a technology company that helps oil companies improve the efficiency of oil production while reducing the industry's environmental impact with their Autonomous Inflow Control Valve (AICV®). This breakthrough technology improves oil production by reducing unwanted gas and water which enables mature oil fields to be more profitable by supporting oil production from zones that would have typically been bypassed. This provides oil companies and its stakeholders with Lower Carbon Oil and higher profitability. To learn more, visit the links below: Website: www.inflowcontrol.no LinkedIn: https://www.linkedin.com/company/inflowcontrol-as/ YouTube: https://www.youtube.com/channel/UCqdgIooQhYtUBo-auUlYw-Q The Oil PatchThe Oil Patch is the way to get "Your energy news fix in 5 minutes or less, delivered straight to your inbox." Subscribe today.  www.theoilpatch.co  Wicked EnergyFor more info on Wicked Energy, please visit  www.wickedenergy.io. For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast. Lastly, if you have any topics or guests you'd like to hear on the show, please email me at justin@wickedenergy.io or send me a message on LinkedIn 

In this episode of Wicked Energy with JG, host Justin is joined by Christine Guerrero, owner of Brickhouse Capital. Originally from Oklahoma, Christine has spent years in the oil and gas industry working with companies such as HESS, Chevron, and Schlumberger while specializing in drilling. After acquiring her MBA from Penn State University, she moved into the business space which spurred her interest in investing in equity markets, which is where she now focuses all of her time.  In the episode, Christine and Justin discuss the major momentum shift happening in the US oil and gas industry, the lack of capacity and likelihood of drilling activities ramping up, the growth potential in the Gulf of Mexico, and the opportunities for offshore service companies with stacked equipment. Christine also expects oil prices to stay at $80-$120 for the next 3-5 years and is excited about the potential for Latin America as new basins are being explored and the US dollar continues to drop.  If you are interested in learning more or connecting, see the links below: Personal LinkedIn: https://www.linkedin.com/in/christine-a-guerrero/ Company Page:  https://www.linkedin.com/company/brickhouse-ventures-llc/ Website:  https://www.linkedin.com/company/brickhouse-ventures-llc/ Twitter: @shedrills Show SponsorsInflowControlInflowControl is a technology company that helps oil companies improve the efficiency of oil production while reducing the industry's environmental impact with their Autonomous Inflow Control Valve (AICV®). This breakthrough technology improves oil production by reducing unwanted gas and water which enables mature oil fields to be more profitable by supporting oil production from zones that would have typically been bypassed. This provides oil companies and its stakeholders with Lower Carbon Oil and higher profitability. To learn more, visit the links below: Website: www.inflowcontrol.no LinkedIn: https://www.linkedin.com/company/inflowcontrol-as/ YouTube: https://www.youtube.com/channel/UCqdgIooQhYtUBo-auUlYw-Q The Oil PatchThe Oil Patch is the way to get "Your energy news fix in 5 minutes or less, delivered straight to your inbox." Subscribe today.  www.theoilpatch.co  Wicked EnergyFor more info on Wicked Energy, please visit  www.wickedenergy.io. For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast. Lastly, if you have any topics or guests you'd like to hear on the show, please email me at justin@wickedenergy.io or send me a message on LinkedIn.

In this episode of Wicked Energy with JG, Justin visits with Chuck Yates, Galactic Viceroy at Digital Wildcatters and host of the Chuck Yates Needs a Job Podcast. Chuck is a fellow podcaster with a long reputation in the oil and gas industry as well known for his comical, yet practical approach to the energy industry along with his 19 years as managing partner of the well known capital advising firm, Kayne Anderson. Following some comical stories, Chuck gets into some personal topics and shares some research that suggests that our level of insecurity comes from feeling worthy of love. Chuck elaborates by explaining his constant need for approval which goes back to his childhood and that much of our childhood has a major impact on the trajectory of the rest of our lives.  As the conversation about mental health continues, Chuck makes an interesting comment that folks in the oil and gas industry face major mental health hurdles, especially due to the cyclical nature and high degree of uncertainty that comes with it. This leads into discussion around the challenges we face in oil and gas and the continued desire to constantly hit home runs instead of slow and steady growth and value creation.    If you are interested in learning more or connecting, see the links below: Personal LinkedIn: https://www.linkedin.com/in/chuck-yates-he-him-his-4935834/ Company Page:  https://www.linkedin.com/company/digitalwildcatters/ Website:  https://digitalwildcatters.com/ Twitter:@nimblephatty Show SponsorsInflowControlInflowControl is a technology company that helps oil companies improve the efficiency of oil production while reducing the industry's environmental impact with their Autonomous Inflow Control Valve (AICV®). This breakthrough technology improves oil production by reducing unwanted gas and water which enables mature oil fields to be more profitable by supporting oil production from zones that would have typically been bypassed. This provides oil companies and its stakeholders with Lower Carbon Oil and higher profitability. To learn more, visit the links below: Website: www.inflowcontrol.no LinkedIn: https://www.linkedin.com/company/inflowcontrol-as/ YouTube: https://www.youtube.com/channel/UCqdgIooQhYtUBo-auUlYw-Q The Oil PatchThe Oil Patch is the way to get "Your energy news fix in 5 minutes or less, delivered straight to your inbox." Subscribe today. www.theoilpatch.co  Wicked EnergyFor more info on Wicked Energy, please visit  www.wickedenergy.io. For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast. Lastly, if you have any topics or guests you'd like to hear on the show, please email me at justin@wickedenergy.io or send me a message on LinkedIn.

In this episode of Wicked Energy with JG, Justin visits with fellow podcaster Joe Batir to discuss the potential of geothermal and how it theoretically has the potential to provide enough energy to power the world. However, as this would require an immense amount of capital and governmental support, Joe explains the current landscape of geothermal and some of the fascinating technologies currently being worked.  One of the current initiatives involves subsurface energy storage. Similar to battery storage, underground storage takes allows for excess energy, in the form of heat, to be stored and used at a later date. One of the major benefits is that this type of storage has the potential to store up to 800 hours of energy storage which can be used to help offset seasonal supply challenges and base load power.  Another topic discussed was the overall inefficiency of today's energy consumption. Joe explains that technology such as at home Nest systems and smart appliances could help accelerate energy efficiency gains by simply allowing technology to adjust our daily electricity consumption. If you are interested in learning more or connecting, see the links below: Personal LinkedIn: https://www.linkedin.com/in/josephfbatir/ Company Page: https://www.linkedin.com/company/petrolern/ Website: http://www.petrolern.com/ Show SponsorsInflowControlInflowControl is a technology company that helps oil companies improve the efficiency of oil production while reducing the industry's environmental impact with their Autonomous Inflow Control Valve (AICV®). This breakthrough technology improves oil production by reducing unwanted gas and water which enables mature oil fields to be more profitable by supporting oil production from zones that would have typically been bypassed. This provides oil companies and its stakeholders with Lower Carbon Oil and higher profitability. To learn more, visit the links below: Website: www.inflowcontrol.no LinkedIn: https://www.linkedin.com/company/inflowcontrol-as/ YouTube: https://www.youtube.com/channel/UCqdgIooQhYtUBo-auUlYw-Q The Oil PatchThe Oil Patch is the way to get "Your energy news fix in 5 minutes or less, delivered straight to your inbox." Subscribe today.  www.theoilpatch.co  Wicked EnergyFor more info on Wicked Energy, please visit  www.wickedenergy.io. For the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast. Lastly, if you have any topics or guests you'd like to hear on the show, please email me at justin@wickedenergy.io or send me a message on LinkedIn.

In this episode of Wicked Energy with JG, Justin visits with Adam Murray, Vice President of Performance Products at WeldFit.  Adam is an energy advocate and entrepreneurial executive with 20 years of proven new business development experience. Justin and Adam start off the conversation by talking about Adams LinkedIn profile picture that he created using an AI tool, which led into conversation around Adam's thoughts around the future of AI. Adam also shares his thoughts around our current challenge of messaging and education of energy topics. Through his experience and involvement in his community, he quickly learned that some of the basic fundamentals around energy production are missing from people's knowledge base.  Adam also points out an important point around the IRA and carbon emissions that will begin being tracked on  January 1st, 2024. He believes that because companies will not be charged until 2026, there will be a large volume of unexpected taxes due if companies don't get ahead of it. If you are interested in learning more or connecting, see the links below: Personal LinkedIn: https://www.linkedin.com/in/adammurray99/ Company Page: https://www.linkedin.com/company/weldfit/ Website: https://www.weldfit.com/ Show Sponsor - InflowControlInflowControl is a Norwegian technology company dedicated to improving the efficiency of oil recovery while simultaneously reducing the industry's environmental impact using Autonomous Inflow Control Valve Technology, also known as AICV.  This breakthrough technology improves oil production by reducing unwanted gas and water which enables mature oil fields to be more profitable by supporting oil production from zones that would have typically been bypassed. To learn more, visit the links below: Website: www.inflowcontrol.no LinkedIn: https://www.linkedin.com/company/inflowcontrol-as/ YouTube: https://www.youtube.com/channel/UCqdgIooQhYtUBo-auUlYw-Q  The Oil PatchThe Oil Patch is the way to get "Your energy news fix in 5 minutes or less, delivered straight to your inbox." Subscribe today.  The Oil Patch is a bunch of energy enthusiasts who are passionate about the oil and gas industry, no matter the market conditions. We started out as a small newsletter in January 2023, and we're aiming to be one of the most sought-after sources of information in the oil and gas industry. From the latest breakthroughs to the most bizarre stories, we're the go-to source for all things energy, and we're having a blast doing it! Keep an eye out – hit subscribe now! www.theoilpatch.coWicked EnergyFor the video version, please visit the Wicked Energy YouTube channel at https://www.youtube.com/channel/UCL5PSzLBnSb7u1HD1xmLOJg If you or your company are interested in starting a podcast, visit https://www.wickedenergy.io/free-guide for a free guide on creating a successful podcast.

What is the difference between the content your law firm posts on their Company Page vs what your attorneys share on their personal profiles? Key things to consider - invest in your team and their knowledge of using LinkedIn,  support them and use LinkedIn's own employee advocacy tools. For help, get in touch with Louise@socialbeeni.com www.louisebrogan.com 

Our resident hosts Brynne Tillman and Bob Woods set their sights on showing how you can boost your LinkedIn company page's following. Listen as they share extremely useful tips on how you make the most out of your company page and transform it into a magnet for potential clients. Learn how to assign admins to your page for consistent engagement and utilize various analytics within the page to further boost your sales campaign. Lastly, find out the answer to the question of where to post your content first — your personal page or company page? Brynne and Bob share their two cents on the matter, something worth sticking around to the very end.