Illuminating the Path

Seems like everyone is super hyped about opening a medspa lately, but are we asking the right questions on the front end to avoid pitfalls later? In this episode we're taking the top five questions from the Medspa Mentor book and sharing some important tips on how to set up your medspa the best possible way (with the best possible people).LuzBusiness.comPattyRappa.com

As the industry continues to evolve, we can bank on one thing: The customer will ALWAYS be looking for good skincare advice and support (no matter what the economic conditions look like). The question is will they find that resource in you? In this episode we're teasing out some easy ways to capture the attention of our clients, help them overcome the ENORMOUS amount of noise out there, figure out a payment option (if needed) and ultimate trust us to be their source. www.PattyRappa.comwww.LuzBusiness.com

Statistics keep teasing recession. Some say we're in it, others say we're still heading for it. Regardless of how we shape the economic conditions, there's one thing we can all agree on: The Med Spa Business is a luxury and a cash business. At least for the most part. So what does that mean really? It's about meeting your customer on the "saving money" path they're on today and not trying to get them to jump back to the path they were on yesterday. Payment plans, rewards, value adds are all essential right now, but you have to do it wisely! The easiest route many like to take is to drop prices and offer crazy promos, but in this episode we'll talk about why it's not the best way to overcome slower booking seasons (not to mention extremely hard to then hike prices back up!). Join Patty Rappa, 14-year med spa management consultant, investor and franchisor as she chats up the never ending game of client retention.www.PattyRappa.com www.LuzBusiness.com

It's happening guys, injector nurses are breaking out on their own faster than we've ever seen before. MDs are lining up, offering up their licenses and we're about to see a MASSIVE med spa opening explosion across the country. If you're a med spa owner, don't panic because there's tons you can do to avoid losing your best peeps. If you're a seasoned injector, refresh that headshot, cuz you're about to be in high demand and if you're a newbie, time to take notes and make contacts. The game is changing guys....let's go!

The economy is changing, schedules are slowing down and EVERYONE seems to be trying to sell marketing solutions to med spas. It can all be overwhelming, but it doesn't have to be. In this episode we're talking about easy ways to easily streamline three of the top areas of expenses to help you retain your bottom line.

Starting out in medical aesthetics is no easy feat. In this episode, we specifically shar MUST HAVES for new providers entering the exciting world of medical aesthetics. We'll unveil the essential strategies and insider tips to help you establish a successful practice and ensure a steady stream of bookings right from the start. We'll cover a range of crucial topics tailored to your unique needs, including effective marketing techniques that will attract your ideal client base. You'll also learn how to create a compelling online presence, optimize your social media platforms to engage with potential clients and build your brand reputation.Learn More About Training and Mentoring for NEW Providers

This week we have 15+year med spa guru, career consultant and business advisor Natasha Peters coaching us on what it looks like for a nurse to break out on her own. If you've been thinking about opening up your own med spa, want to learn about all your options (and there's many), she is definitely someone you'll want to follow! @tasha.talks.aesthetics@nurse_marisa_@patty_rappa

Ever wonder what your real strengths are? Ever wonder how to harness them as your secret super power? What if you could bundle them and turn them into extraordinary income? It's not only possible. It's an absolute fail safe way to grow your business without (get this) ever feeling like you're struggling. Today we're talking with Mike Morales, founder of Life Project Coach and learning the power of strength assessments.Find us on Instagram @patty_rappa @lifeprojectcoach

What happens when a successful med spa doctor turns entrepreneur? This week we had the pleasure of chatting with Dr. Ben, got to learn about his unique treatment specialties and his new multi-location ventures. A real treat for anyone who wants to see how the future of aesthetics can look beyond the chair.@drben_monroemedspa@patty_rappa@nurse_marisa_@luzlounge

Long hours have you studying, updating charts and thinking about that next social media post. Meanwhile after school sports, dinners and all those prized mommy moments are calling. The pressure is real. This week we're going to fast forward twenty years into the future and take a peek at what life looks like after mom's hustle years, when the kids are all grown up, living their best lives. Patty and her son Christian (Marisa was off this week) chat it up about the wins and the misses of having a career driven mom. If you're ever struck with dreaded mom guilt, you'll want to grab a tissue and spend the next half hour with us.

There comes a time when you've learned a good amount of aesthetics, have some loyal following and are ready to move on to the next chapter. Many times, that can mean partnering with an MD and breaking out into your own practice like Ginille Brown, a passionate Aesthetic Nurse Practitioner based out of Los Angeles. No stranger to hard work, she has a formal education from Stanford University and Duke University School of Nursing. Soon after in 2013, she began building her own unique brand as an aesthetic solopreneur, specifically focusing on the more challenging sophisticated injectables like the nose and under eyes. Thrilled to have had this special time talking with her.

Most of us hope to one day own a business or at least be recognized as a certified subject expert. If all goes well, maybe we'll be able to share our wisdom with others hoping to follow in our footsteps. Huge goals right? How about raise a large family through it all...wait what?! How's that even possible? We said the same thing, so of course we HAD to meet this wonder woman. In this episode we're chatting it up with the one and only Amy Lynn. She's a C.A.N.S. certified RN who not only trains for Galderma, she owns her own med spa and has now founded one of the nation's most cutting edge aesthetic learning centers in her hometown of Philadelphia. In this episode we learn all about how this mom of five juggles it all (while looking like a total babe btw) and above all humbly serves her aesthetic community with pure utter grace.

Seems like everyone has a box nowadays. Reps will come in and tell you why theirs is the best. Clients will literally ask what brand laser you're using (what?!) Do you crystal, not crystal your hair removal and just rage on full Diode? It can all be so maddening! The good news is you're not alone and it's all figureoutable!

What's the deal with all the PDO thread treatments and why all the hype? Bio regeneration for naturally rebuilding skin laxity and collagen is quickly becoming the new norm. Clients want less instant fluffing and freezing, more gradual natural progressive improvements that render real regeneration results. Even if you're not doing threads now, it's essential you understand them (your clients will ask) so you can drop some good sound knowledge. Who better than subject expert Jess House @themodestinjector to illuminate the path and show us the way?!

Soooo many trainings and trainers out there now. How does one know who to trust, what to spend and above all, what on earth is going to be taught!? So many times we sign up for what we think is going to be a good learning opportunity, only to find out there's no hands on or maybe the model isn't a fit, doesn't even need or want injectables in the areas you want to train on. In this episode we tease out the questions, expectations and outcomes that set you up for training success.

You've taken the classes, paid your dues and now want to take your career to the next level (starting with getting out from behind the chair). How do you do it? Who's going to pay you to teach them? Where does one credential as a bona fide speaker, instructor, coach? In this episode we share some tips of how to get started by first finding your niche, next finding your audience who wants to hear about your niche and finally bundling all your goodies into one deliverable. Oh and we talk about the pros and cons of having partners who want to help you in your journey.

Can we talk about office drama for a minute? This past month we had the perfect storm. Five staff members out with Covid, pooling our multi-state offices for an injectables training and to top it off, serious client injectable drama. It can take the wind out of anyone, even the most seasoned and experienced members of our staff. Here's how we navigated it and overcame without losing our composure.

This week we fought through some audio difficulties and dropped internet connections to bring you yet another fruitful conversation with a fellow RN and spa owner, the lovely Sonya Ellis. Not only is she a rock star injector based out of Dallas, she's a bonafied boss babe and trainer. Tune in to listen to some of her tips on how to get started and more important, how to STAY in this business as a highly trusted aesthetics provider. Fifteen years strong in the industry guys. We promise, you'll love Sonya as much as we do.

FINALLY able to get back to medspa conferences and PEOPLE! What better than a recap of this year's AMSPA show to kick off season 2 of Illuminating the Path too!? Marisa and Patty share glimpses of their favorite speaker moments, tips on how to catch the virtual conference replay and even a cute cadaver story.

It's all glamour till it's not. Transitioning from an aesthetic practitioner to a business owner is not for the faint at heart. In this episode RN turned medspa owner Tenley Starr shares how she made the leap of faith, held her ground with the critics and learned to work/life balance all while raising two little ones and even launching her own product line! We LOVED getting to know this boss babe.

In this episode Rachael Bradford joins us as we fast forward to see how life as an experienced Nurse Practitioner and an injectable trainer for Galderma looks like. An ideal glimpse at the highs and lows one can expect from this challenging yet extremely rewarding career.

This week we've hit the road and had the pleasure of chatting it up with Dr. Steven Sorr in Scottsdale, AZ about coaching your client through the artful balance of great aesthetics plus overall health. Stacked with fun stories and even a little banter, Dr. Sorr sheds some major light on getting aligned with your "why" so you can always deliver nothing but your best to your clients.

Everyone hates to sound like a sales person. The beauty of this business, is you never have to! We're covering some EZ tips you can quickly implement to help you not only overcome the discomfort, but also get your clients so pumped, you won't have to sell, they'll be asking how to buy.

Patty and Marisa continue the convo about working with your Medical Director (cuz well, it's important) PLUS offer up five essential things you need to know as a professional aesthetics practitioner.

It's not as easy as just hiring a doc for your new cute spa. The laws are strict and the liability is high. In this episode we cover the steps to take when vetting the right doctor to become your trusted ally. We'll also outline the value of working with a business manager and explore what it takes to build the right legal team of experts to guide you (for little to no money) every step of the way. You'll want to take notes on this one ;)

What you need to know about preparing for the opportunity, understanding the risks and finding the right resources for success.