Podcasts about medspa

A profitable med spa can still be hard to scale, and even harder to sell. When the owner is responsible for every major decision, key patient relationships, team oversight, and day-to-day problem solving, the business carries more risk than the financials may initially show.  In this episode, I sit down with Annie Robertson Hockey, president of Skytale Group, to talk about what makes a medical aesthetics or wellness practice more valuable over time. We cover owner dependence, scalable systems, clean financial reporting, revenue concentration, team incentives, and the operational work that gives practice owners more options as they grow.  A Valuable Practice Can't Depend on One Person  Many practice owners become the center of the business without realizing how difficult that makes the next stage of growth. They approve the decisions, solve the team problems, manage important relationships, and step in whenever something breaks. That may work for a period of time, but eventually the owner becomes the bottleneck.  Start paying attention to where the practice still relies heavily on you. Which decisions come back to your desk? Which patients only want to see you? What happens when you take a week off? Those questions matter whether you are thinking about a future exit, adding locations, or simply trying to create more space in your own role.  From a buyer's perspective, owner dependence is risk. From an operator's perspective, it also limits how much the practice can handle without adding more stress at the top.  Build Systems Before Growth Exposes the Gaps  A process that works for one location or a small team may fall apart at twice the volume. Practice owners need to look ahead and ask whether the current operation could support two, five, or even 10 times the activity without creating chaos.  That means taking a closer look at the parts of the business that affect consistency, risk, and repeatability:  Reduce dependence on a single provider, location, treatment, or revenue stream  Document the operational systems that drive consistent patient experiences  Track where new patients come from instead of relying on assumptions about marketing performance  Build HR and sales processes that can function without constant owner involvement  Review key performance indicators over time instead of reacting to isolated monthly results  Automate repetitive processes when technology can improve consistency and reduce administrative burden  Assign clear ownership to major functions across the team  Pick an area that is creating friction, give it focused attention, and improve the process before moving on to the next one. A quarter spent strengthening one important function can be far more productive than trying to fix 10 things at the same time.  (00:07:54) Framework for expansion and exit (00:10:25) Building enterprise value (00:16:48) Thinking in scalable systems (00:20:37) Managing revenue concentration risk (00:24:44) Defining clean financial data and metrics (00:37:20) Tying incentives to controllable actions (00:42:51) Managing HR and sales processes  Your Financial Reports Should Help You Explain the Business  Clean financials are not just about accurate bookkeeping. You should be able to look at your reports, identify the major trends, and explain what is driving the numbers. A buyer will want to understand whether growth came from a stronger marketing cohort, a new provider, one unusually productive location, a change in treatment mix, or something else entirely. You should want that same clarity as the owner. Without it, you are making decisions based on a snapshot instead of understanding how the business is actually changing.  This is where trend analysis and a focused set of key performance indicators become useful. Track the metrics that help you make decisions, review them consistently, and stop collecting data simply because you can. More reporting does not automatically create better management.  The Team Has to Be Able to Carry More of the Business  Scaling exposes team issues that are easier to work around when the practice is smaller. Hiring, training, performance management, HR processes, and incentive plans all need more structure once the owner can no longer oversee every interaction. Pay particular attention to incentives. Employees should be rewarded for outcomes they can actually influence, with clear expectations and measurable responsibilities behind the plan.   As the practice matures, capable leaders, documented processes, reliable financials, and a team that can operate without constant owner involvement make the business easier to expand, easier for a buyer to evaluate, and less dependent on you. Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence.  Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners.  Connect with Shannon: Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  Connect with Shannon: https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/  The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here.  About Annie Robertson Hockey:  Annie Robertson Hockey is the President of Skytale Group, a boutique investment banking, management consulting, and private capital firm. Prior to Skytale, Annie co-founded and served as co-CEO of Column, a nationally chartered infrastructure bank, where she currently serves as an Advisor and Board Member. She previously worked at Bain & Company, Goldman Sachs, and was an early employee at several Silicon Valley startups. Annie graduated with honors from both Stanford University and the Stanford Graduate School of Business, where she was an Arjay Miller Scholar. She also serves on the board of a nonprofit focused on remediating youth economic inequality and advises the Stanford Technology Ventures Program and Stanford Women in Tech Entrepreneurship, supporting the development of female leaders.  Connect with Annie and Skytale Group:  Website: www.skytalegroup.com  Email: info@skytalegroup.com  Phone: (945) 235-7850 

Established med spa owners face a different set of marketing questions than practices that are just getting started. Once you have a team, an established patient base, and a meaningful advertising budget, the challenge becomes knowing how to evaluate performance, scale responsibly, and turn new leads into long-term patients.In this episode, Ricky Shockley and Lauren Nettles answer 11 of the most common marketing questions they hear from established med spa owners. They share practical recommendations, performance benchmarks, and lessons gathered from managing millions of dollars in med spa advertising.You will learn:✅ What to do when your EMR does not allow custom appointment reminders✅ Why existing patients may see your new-patient ads and whether you need to honor the promotion✅ How Facebook and Instagram promotions differ from Groupon-style discount marketing✅ How to respond when your team believes all your leads are bad or only looking for discounts✅ Whether you can keep increasing your ad budget when a campaign is performing well✅ What to evaluate when new patients are not spending much or cannot afford additional services✅ Whether you should advertise to affluent patients who live 45 minutes or more from your practice✅ Which review management strategies and tools can help you generate more Google reviews✅ Whether med spas should use Google Performance Max campaigns instead of Search campaigns✅ Which med spa membership models tend to generate the strongest patient participation✅ How to calculate ROAS and true ROI, including whether agency management fees should be includedIf you are an established med spa owner trying to make smarter decisions about your advertising budget, lead quality, patient retention, and overall marketing investment, this episode will give you a clearer framework for evaluating what is working and what needs improvement.If you're ready to implement more efficient and effective marketing strategies for your practice, book your FREE strategy session and marketing plan: https://go.medspamagicmarketing.com/scheduleReady to simplify your med spa operations and grow smarter? Visit https://www.glossgenius.com/medspasuccessstrategies and use code STRATEGIES for 50% off GlossGenius's Medspa & Aesthetic plans.Follow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Text a question to Victoria!If you've ever been curious about lip filler and the world of medical aesthetics, then this episode is for you! Lisa Campbell is a nurse practitioner and the Founder of Unveil Aesthetics, an aesthetics and wellness practice based out of Wilmington, Delaware. She specializes in cosmetic injectables, Botox filler, bio stimulators, and more.In this episode, Victoria and Lisa discuss her journey from spending 10 years as a nurse to eventually opening her own aesthetics practice. They talk about medical aesthetics as a field of medicine, rebranding and shifting into a premium brand, advice for new business owners, being a forever student, and how every unique experience you have helps you build the skillset to run your business. Lisa also answers your burning questions on skincare and trendy wellness topics with a fun "do it or ditch it" rapid fire.Whether you work in aesthetics or are simply curious about health and wellness practices (including red light therapy and salmon sperm facials), this conversation is for you. Pour yourself a sparkling water or big mug of coffee, and enjoy this fun girl chat episode with Lisa.Links Mentioned in Today's Episode:Watch the Episode on YouTubeBook With Unveil Medical AestheticsConnect With Lisa on InstagramWork With BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

Cameron is joined by Alexis Gallati, Founder & Tax Strategist at Cerebral Tax Advisors, to explore the critical role of tax planning for practice owners. They discuss the importance of having a tax strategist versus a traditional CPA, recognizing when to seek expert advice, and various strategies to optimize tax savings. Key topics include understanding ordinary income, the implications of entity structure, maximizing deductions, and retirement account strategies such as backdoor Roth IRAs and 401(k) plans. They emphasize the need for proactive tax planning to preserve wealth and enhance financial outcomes for medical practice owners. Cameron and Alexis talk about various strategies for maximizing retirement contributions, involving children in financial planning, leveraging equipment for tax benefits, and utilizing real estate as a wealth-building strategy. They highlight the importance of proper planning and education in financial matters, as well as the potential for significant tax savings through strategic investments and contributions. Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Tax optimization is crucial for practice owners.Most CPAs focus on historical data, not future planning.Recognizing when to seek a tax strategist is key.Ordinary income is taxed differently than passive income.Entity structure impacts tax liabilities significantly.Maximizing deductions can lead to substantial savings.Understanding basis is essential for tax planning.Retirement accounts offer significant tax-saving opportunities.The backdoor Roth IRA is a strategy for high earners.401(k) plans can provide both pre-tax and post-tax benefits. Maxing out retirement contributions can lead to significant savings.Cash balance plans allow for higher retirement contributions.Involving children in the family business can provide tax benefits.Children can earn money and contribute to their Roth IRAs.Equipment purchases can be written off using Section 179.Bonus depreciation allows for immediate tax deductions on equipment.Real estate can be used to offset ordinary income through depreciation.Proper documentation is crucial for tax strategies.Planning ahead is essential for financial success.Working with a knowledgeable tax strategist can maximize benefits.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

When cash flow gets tight, most practice owners look at revenue first. But one of the biggest drains on your cash may already be sitting on your shelves. Excess inventory doesn't just take up space—it ties up working capital, increases expiration risk, and quietly chips away at your margins.  In this episode, I break down why inventory management deserves more attention in your financial strategy and share practical ways to manage injectables, retail skincare, and consumables more effectively. Small changes in how you purchase, track, and replenish inventory can have a meaningful impact on your cash reserves and overall profitability.  Buying More Inventory Doesn't Always Save You Money  Bulk discounts can be tempting, but they're not always the best financial decision. Purchasing more product than you can realistically use may lower your cost per unit, but it also locks up cash that could be used for payroll, marketing, or other growth opportunities.  Inventory should support your practice—not compete with it for cash. Before placing a large order, consider your usage rate, seasonality, payment terms, and how quickly that inventory will actually generate revenue.  Every Product Category Needs a Different Strategy  Not all inventory should be managed the same way. Injectables, retail skincare, and everyday consumables each serve a different purpose in your practice and carry different levels of financial risk. Creating category-specific inventory strategies helps improve cash flow, reduce waste, and ensure you're investing in products that support both patient demand and long-term profitability.  Establish inventory par levels for injectables, retail skincare, and consumables  Track inventory turnover and usage by provider  Monitor expiration dates, shrinkage, spoilage, and waste  Assign one team member ownership of inventory reconciliation  Adjust purchasing based on seasonal demand instead of automatic reordering  Negotiate flexible payment terms with vendors whenever possible  Make sure every product on your shelves has a purpose. When you consistently monitor inventory levels and adjust purchasing decisions based on real usage, you free up cash, protect your margins, and create a more efficient operation.  04:00 Managing inventory responsibilities  07:31 Managing Inventory and Cash Flow  11:19 Tracking inventory and usage metrics  15:47 Upselling and Packaging Services  16:52 Managing inventory and pricing strategy Good Inventory Data Leads to Better Financial Decisions  Inventory counts should do more than confirm what's on the shelf. They should tell you how inventory is moving through the practice and whether it's contributing to healthy cash flow.  When you regularly review inventory tracking alongside your financial reports, it's much easier to identify underutilized inventory, margin loss, or products that aren't generating the return you expected. That visibility allows you to make adjustments before small issues become expensive ones.  Cash Should Keep Working for Your Business  As your med spa grows, inventory becomes more than an operational task—it becomes a strategic financial decision. Expanding locations, hiring providers, investing in new technology, or building cash reserves all require liquidity. Every dollar tied up in excess inventory is a dollar that can't be invested elsewhere.  Practices that scale successfully understand how to balance inventory levels with demand. They know what products generate revenue, what products move slowly, and when it's worth negotiating better payment terms instead of purchasing more inventory. Managing inventory with intention doesn't just protect margins—it creates the financial flexibility needed to grow with confidence.  Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence.  Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners.  Connect with Shannon:  Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  Connect with Shannon: https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/  The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here. 

What would it look like if your financial plan actually included a line item for aesthetics? Melissa Joy, CFP®, sits down with Stephanie Stewart, PA-C, founder of The Aesthetic Method, an award-winning medical spa in Ferndale, Michigan, to have the honest conversation that most financial planners and patients avoid entirely. From the secret dollars women squirrel away for skincare to the emotional weight of wanting to invest in how you look and feel, this episode brings a private topic into the open where it belongs.Stephanie shares her remarkable path from emergency medicine to entrepreneurship, sparked by a car accident at 15 that required years of facial reconstructive surgeries. She opens up about the real cost of injectable treatments, what a full face assessment actually looks like, and how to find a provider you can trust. Melissa and Stephanie also explore the parallel between financial planning and aesthetic medicine, two fields built on transparency, trust, and the courage to say no when it is not the right fit.What You'll LearnHow burnout in the emergency department led Stephanie to found The Aesthetic Method in 2018Why women often keep aesthetic spending secret, and how to change that conversationWhat happens during a full face assessment and how a personalized treatment plan is builtThe difference between neuromodulators, bio-stimulators, and filler, and how long each lastsReal cost ranges for common injectable treatments, from 500 dollar Botox sessions to 3,500 dollar Sculptra plansGreen flags and red flags to look for when choosing a med spa providerWhy a provider willing to say no is a sign of someone looking out for youHow financial planners and aesthetic professionals share a standard of care worth seeking outConnect with Stephanietheaestheticmethod.comInstagram: The Aesthetic MethodThe previous presentation by PEARL PLANNING was intended for general information purposes only.  No portion of the presentation serves as the receipt of, or as a substitute for, personalized investment advice from PEARL PLANNING or any other investment professional of your choosing. Different types of investments involve varying degrees of risk, and it should not be assumed that future performance of any specific investment or investment strategy, or any non-investment related or planning services, discussion or content, will be profitable, be suitable for your portfolio or individual situation, or prove successful. Neither PEARL PLANNING's investment adviser registration status, nor any amount of prior experience or success, should be construed that a certain level of results or satisfaction will be achieved if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. PEARL PLANNING is neither a law firm nor accounting firm, and no portion of its services should be construed as legal or accounting advice. No portion of the video content should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. A copy of PEARL PLANNING's current written disclosure Brochure discussing our advisory services and fees is available upon request or at https...

The med spa market is more competitive than ever, and the practices winning in 2026 are not relying on one tactic, one ad campaign, or one promotional offer. They are building stronger brands, tightening their online presence, improving speed to lead, and using data-tested advertising strategies that actually convert.In this episode, Ricky Shockley and Lauren Nettles break down the marketing strategies that are crushing it for med spas in Summer 2026, including the offers, platforms, positioning strategies, sales processes, and conversion tactics currently working across Med Spa Magic Marketing's client roster of 40+ med spas and nearly $3 million in annual ad spend.You will learn:✅ Why brand positioning and your online validation phase are critical in a competitive med spa market✅ How your website, photos, reviews, and Google Business Profile influence patient decision-making✅ Why brand-building content should work alongside direct response advertising✅ Why Meta Ads remain the first priority for most med spa advertising budgets✅ When Google Ads may make more sense for niche, search-driven services✅ Which Botox, Dysport, Daxxify, facial, lip filler, and Sculptra offers are performing best right now✅ How to calibrate promotions without attracting only discount shoppers✅ Why operations, consultations, provider experience, and rebooking systems determine campaign profitability✅ How AI search is changing med spa visibility and website content strategy✅ Why speed to lead, sales skills, and pre-appointment follow-up can make or break your resultsMarketing that works in 2026 is not about chasing the cheapest lead or copying the same offer every competitor is running. The practices that win are the ones that combine strong brand positioning, compelling introductory offers, sharp follow-up, thoughtful patient experience, and a clear understanding of where their marketing dollars are best spent.If you are trying to grow your med spa this summer, this episode will help you understand what is actually working right now, what to avoid, and how to build a patient acquisition strategy that creates both short-term bookings and long-term practice growth.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleReady to simplify your med spa operations and grow smarter? Visit https://www.glossgenius.com/medspasuccessstrategies and use code STRATEGIES for 50% off of GlossGenius's Medspa & Aesthetic plans.Follow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

What if your ideal clients could find you on ChatGPT simply by asking about their skin concerns?In today's episode, Andrea and Taleesa are sharing strategies on creating SEO-driven blog posts, optimizing your Google Business and writing educational captions packed with keywords so you can turn your online presence into content ChatGPT can confidently recommend to potential clients.Listen to this helpful episode so you can learn how to turn ChatGPT into a free, always-on marketing channel for your medspa. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: How ChatGPT actually finds and recommends your business 3:06The core content pillars that make you show up: website, blogs, reviews, and educational posts 6:42Local authority + quick-win action plan to get found on ChatGPT 17:09Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Cameron is joined by Tom Terranova, CEO of QUAD A, and they discuss the critical theme of compliance in the medical aesthetics industry. They explore the evolving landscape of regulations, the importance of accreditation, and how practices can enhance patient safety and trust through compliance. They highlight the need for a structured approach to compliance, emphasizing that it is not merely a checkbox but a continuous process of improvement and accountability. Tom shares insights on how QUAD A supports practices in achieving and maintaining high standards, ultimately benefiting both providers and patients.Cameron and Tom talk about the evolving landscape of medical aesthetics, focusing on the importance of patient trust, compliance, and accreditation. They explore the common deficiencies in medical practices, the accreditation process, and the potential impact of AI on healthcare. They also emphasize the need for practices to adapt to changing regulations and patient expectations while maintaining high standards of care. Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Compliance is essential for safety and regulation in medical aesthetics.The wellness industry is at a pivotal moment for maturation.Patients should be treated as individuals, not just consumers.Accountability and continuous improvement are key aspects of compliance.A compliant practice is characterized by thoughtful and intentional operations.Standards for compliance are evolving as the industry grows.Optimizing operations is as important as meeting compliance standards.Patients value impartial accreditation as a sign of quality.Compliance should be viewed as an ongoing process, not a one-time checklist.Practices should aim to compete on quality rather than just price. Patients prioritize safety, results, compliance, and trust in their healthcare.The rise in popularity of aesthetic treatments has led to increased adverse events.Accreditation significantly boosts patient trust and confidence in medical facilities.Many patients remain unaware of the benefits of elective wellness treatments.Documentation is the most common deficiency in medical practices.The accreditation process typically takes around five months for facilities.Accreditation may soon become a standard expectation in the industry.Legislation regarding medical aesthetics is on the horizon.AI has the potential to enhance compliance but must be used cautiously.Practices need to differentiate themselves to thrive in a saturated market.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

AI is changing the way med spas approach marketing, but it is not replacing strategy, taste, context, or the human layer that makes marketing actually work.In this episode, Ricky Shockley and Lauren Nettles break down the 2026 AI Med Spa Marketing Playbook, including where AI can help your practice move faster, create more, research smarter, and scale marketing efforts, as well as where human judgment still creates the biggest competitive advantage.You will learn:✅ How AI can support market research, competitive analysis, and data review✅ Why better context leads to better AI outputs✅ How to use AI for copywriting, ad creative, website content, and campaign ideas✅ Why the 10/80/10 framework is critical when using AI for marketing✅ Where AI can help with campaign deployment, automations, and tech stack efficiency✅ Why AI recommendations from Meta, Google, and other platforms still need human review✅ How human communication can become a major differentiator as AI becomes more common✅ Why AI can amplify strong marketing, but cannot fix weak operations or patient experience✅ How context-trained tools like NotebookLM can provide stronger answers than generic AI tools✅ Why the best results come from pairing AI efficiency with human strategy, QA, and decision-makingResources mentioned:NotebookLM trained on Med Spa Magic Marketing content: https://notebooklm.google.com/notebook/a42e4299-d922-45b6-aa5b-9778b499c1c2?authuser=4AI can help med spas move faster, test more creative, streamline workflows, and make better use of their existing marketing team. But the practices that win will not be the ones that simply use AI the most. They will be the ones that feed it better context, make stronger strategic decisions, protect their brand voice, and use the human layer to create trust, differentiation, and better patient experiences.If you are trying to understand how AI should actually fit into your med spa's marketing strategy in 2026, this episode will help you separate the real opportunities from the hype and show you how to use AI as a powerful tool without handing over the steering wheel.Ready to simplify your med spa operations and grow smarter? Visit https://www.glossgenius.com/medspasuccessstrategies and use code STRATEGIES for 50% off of GlossGenius's Medspa & Aesthetic plans.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

In this episode, host Don Adeesha sits down with Dr. Tiffany Hall, Chief Growth Officer at Aesthetic Record, to dismantle the biggest myth in medical aesthetics: that revenue is the number that decides whether a practice survives. Dr. Hall, who sits on top of one of the largest pools of real-world operational data in the industry, argues that most owners misdiagnose a marketing problem when the real bleed is happening at the operational and follow-up layer. She walks through the exact data trail an owner can pull tomorrow morning, speed to lead, conversion, retention, and frequency of visit, and explains why "fishing in your own pond" beats chasing new leads every time. From the 2.5-visits-per-year golden number to the 80% utilization sweet spot to the inventory and COGS metrics a PE firm scrutinizes during due diligence, this is a tactical map of where revenue hides inside your own EMR. Dr. Hall closes with her one Monday-morning fix for any owner staring down 24 months to scale, sell, or stall: run your 12-month inactivity report, find every patient who came in once for one thing, and start re-engaging them. The data is the goldmine, most owners just never sit down and dig.

How are you feeling about your medspa's growth now that the year is halfway through?Today, Andrea and Taleesa are giving you a midyear business check-in that will help you evaluate your medspa's performance when it comes to things like marketing, client experience, revenue, and team alignment. Join both Andrea and Taleesa for this 50‑question mid‑year quiz that helps you honestly evaluate core areas of your business so you can identify where you're leaving money on the table and which tasks you should outsource so your medspa can grow sustainably in the second half of the year.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Marketing and visibility audit 5:14Client experience, revenue strategy, and team/leadership 10:19Systems, CEO mindset, and using your scores 24:18Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Text a question to Victoria!Have you ever felt like you need to live in a big, thriving city to build a premium brand? Do you struggle with wanting to discount your services every time your business hits a slow season? Emily Bartel is the founder of West Medical Aesthetics, located in Oklahoma City, and a Sciton Luminary. She has over 13 years of experience in the aesthetics industry and has worked in several of Oklahoma City's leading medical aesthetic practices, specializing in laser treatments, injectables, and medical-grade skincare.In this episode, Victoria and Emily sit down at the mic to discuss what it actually takes to build a premium aesthetics brand, no matter where you're located. They talk about how Emily built her business strategically, so that she was positioned as a luxury brand from the start.  If you'd love to build a more premium reputation for your business but don't know how to get there, this episode will give you practical steps on how to move forward more intentionally. You'll walk away with the foundations you need to build a premium brand with a strong reputation, regardless of where you're located. Whether you're in the carpool pickup line or running off to your next meeting, you don't want to miss this honest and actionable conversation.Links Mentioned in Today's Episode: Watch The Episode on YouTubeVisit & Book at West Medical AestheticsConnect With Emily on InstagramLearn More About Sciton Work With BrandWellFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/Follow BrandWell on Instagram. Follow The Branding Business School on Instagram.Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!

Cameron is joined by Dr. Bushra Alzubaidi, founder of Lysty Aesthetics and Wellness, and they discuss the often-overlooked topic of women's intimate wellness. They explore the societal taboos surrounding sexual health, the impact of aging and childbirth on women's bodies, and the importance of normalizing conversations about intimate wellness. She shares her insights on the consultation process, the creation of comprehensive treatment plans, and the role of peptides in enhancing sexual wellness. The conversationCameron and Dr. Bushra emphasize the empowerment of women to speak openly about their health and the need for a supportive dialogue in the medical community. Dr. Bushra talks about the importance of women's wellness, addressing topics such as urinary incontinence, intimate wellness treatments, and the significance of patient-centric care. She emphasizes the need for open discussions about women's health issues and the evolution of treatments available. They also highlight the importance of building trust in patient-provider relationships and the connection between sexual wellness and overall happiness. Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Women are starting to realize they don't have to separate sexual wellness from aesthetics.Social media has played a significant role in normalizing discussions about intimate wellness.Aging and childbirth can significantly impact women's intimate health.Education is key to empowering women about their sexual wellness options.The consultation process should focus on listening to the patient's concerns first.Intimate wellness issues can affect emotional and mental well-being.Peptides can play a role in enhancing sexual wellness and libido.Women are becoming more empowered to discuss their health openly.Normalizing conversations about intimate wellness is essential for societal change.Providers need to create a safe space for women to discuss their intimate health. Women often hesitate to discuss intimate health issues due to stigma.Urinary incontinence is a common issue that can be treated effectively.Many women are unaware that treatments exist for conditions they think are normal.Patient education is crucial in intimate wellness.The market for intimate wellness is growing and evolving rapidly.Trust and authenticity in patient-provider relationships lead to better outcomes.Sexual wellness is closely linked to overall happiness and relationship stability.Men are increasingly involved in discussions about women's health.Listening to patients' experiences is essential for effective treatment.The future of wellness will focus on holistic approaches to health.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

When growth slows down, the default response for many med spa owners is to spend more on marketing. The problem is that marketing rarely fixes operational issues, weak conversion rates, or poor retention. In many cases, it simply amplifies them.  Today, I walk through the ten metrics, systems, and financial strategies every practice should understand before investing another dollar into advertising. These are the foundational pieces that determine whether your marketing spend generates profitable growth—or simply becomes a more expensive way to create the same problems. More Leads Won't Fix a Broken Funnel  I often see med spa owners assume that growth just comes from generating more leads. But if leads aren't converting, marketing isn't the problem. Before increasing ad spend, understand your conversion rate, lead follow-up speed, and appointment capacity. If prospective patients aren't being contacted quickly, if inquiries aren't becoming consultations, or if your schedule can't support additional demand, more marketing only creates more inefficiency.   Growth becomes much easier when you improve what happens after a lead enters the system.  Marketing Decisions Should Be Driven by Financial Data  Every marketing strategy should start with understanding the numbers behind the business.  • Know your customer acquisition cost (CAC) • Track your average client lifetime value (LTV) • Understand which services produce the strongest profit margins • Identify your most profitable lead sources • Measure gross profit, not just revenue • Monitor rebooking appointments and client retention  Without these financial vital signs, it's difficult to know whether a marketing campaign is actually creating value or simply generating activity. Retention Is Often More Valuable Than Acquisition  The fastest path to maximizing revenue isn't always finding new patients. Often, it's creating more value from the patients you already have.  Strong treatment plans, consistent rebooking, upselling services appropriately, and structured follow-up systems all improve lifetime value while reducing dependence on paid advertising. A patient who returns multiple times is significantly more valuable than a patient who visits once and disappears.  That's why the most effective marketing strategies don't stop at acquisition. They support the entire customer journey.  Stop Paying for Growth You Could Earn Organically  Many med spas overlook two of the most cost-effective growth tools available: clear positioning and a structured referral system. Patients are far more likely to refer friends and family when they understand what makes your practice different and consistently receive an exceptional experience. Referrals often represent the closest thing to zero-CAC growth available in a med spa business.  Before increasing your Google Ads budget or launching another campaign, make sure your offer is clear, your systems are working, and your referral network is active.  The practices that scale most efficiently aren't always the ones spending the most on marketing. They're the ones that understand their numbers, optimize their operations, and make data-driven decisions before adding more fuel to the fire.  Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence.  Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners.  Connect with Shannon:  Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  Connect with Shannon: https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/   The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here.

What If Burnout Is A Boundary ProblemShe built a clinic while pregnant, skipped maternity leave, and still had to figure out how to lead a team without burning out. Morgan Kraut, RN, founder of MK Aesthetics in Minnetonka, joins me to share the unfiltered story behind the “overnight success” so many people think they're seeing on social media. We start with the roots: nursing in the hospital, finding confidence and stage presence through fitness, and learning intrapreneurship inside commission-based roles where you either network or you stay invisible. Morgan opens up about healing self-worth wounds, why aesthetics felt aligned with her purpose, and how a painful partnership exit became the closed door that pushed her into building a brick and mortar business with deeper values and clearer direction. From there, we get practical about leadership and scaling. We talk hiring decisions based on energy and capacity, how to delegate when clients are used to “the founder,” and why culture and customer service become everything when you grow to a team. Morgan also shares what it's really like to work with your spouse, including defining lanes, protecting the marriage, and building a vision you're both looking toward. We wrap with the mindset tools that keep you moving through the valley: faith as an anchor, “turn your don'ts into do's,” learning to create whitespace, and simple self-care like stillness, breathwork, and better self-talk. If you're a woman entrepreneur, mompreneur, or founder trying to grow without losing your peace, this one will meet you right where you are. Subscribe, share with a friend who needs encouragement, and leave a quick rating and review.Connect with Morgan:Website: MK AestheticsIG: @m.k.aesthetics & @morgankraut.rnContact the Host, Kelly Kirk:Email: info.ryh7@gmail.comGet Connected/Follow:The Hue Drop Newsletter: Subscribe HereIG: @ryh_pod & @thekelly.tanke.kirkFacebook: Reclaiming Your Hue Facebook PageCAKES Affiliate Link: KELLYKIRKCredits:Editor: Joseph KirkMusic: Kristofer Tanke Thanks for listening & cheers to Reclaiming Your Hue! 

Brad (and Hugo) sit down with Mary Kelly from Omnia Integrative Health and Med Spa to separate signal from noise, by starting with a simple summer problem most of us get wrong: when to apply sunscreen and why sweating changes everything. From there, we get into what Mary actually does day-to-day as a registered nurse, aesthetic injector, and certified nurse health coach and why not so accurate social media marketing creates confusion around skincare, supplements, and quick-fix promises. We go deep on aesthetic medicine with a safety-first lens: what Botox really does, how “preventative Botox” works by reducing repetitive facial movement, and why filler is a totally different category with higher stakes. Mary breaks down collagen stimulation, modern filler techniques that aim for natural movement, and the importance of anatomy training, including her most recent cadaver lab work. We also talk red flags to watch for when choosing an injector (obviously use Mary to get the best results), what can go wrong, and how good practices include explaining risks and inviting you back for quick tweaks if something looks off. Then we pivot to the wellness side, including GLP-1 medications like semaglutide and tirzepatide, why they've been around longer than people think, and why the best outcomes require medical supervision, body composition tracking, protein, and resistance training to protect muscle and reduce the “GLP-1 face” look. Mary also shares the lab work many patients never get through standard insurance panels, including fasting insulin for insulin resistance and ApoB for cardiovascular disease risk, plus how vitamin D and B vitamins fit into a smarter preventive medicine plan. We close with longevity topics like perimenopause, menopause, and safer hormone replacement therapy options that prioritize metabolic health first. If you got value from this, subscribe, share it with a friend who's overwhelmed by health advice, and leave a review so more people can find the show. What topic should we bring Mary back to tackle next? ---Welcome to The Brad Weisman Show, where we dive into the world of real people, real life, and everything in between with your host, Brad Weisman!

Are you wondering how you can transform your medspa's summer from slow and stagnant into a fun, memorable experience that boosts team morale and revenue?In today's episode, Andrea and Taleesa are talking about how you can turn summer into a powerful business season for your practice by infusing intentional fun into both team culture and client experience to not only boost your sales but also increase the overall enjoyment of the business for everyone. Listen to this episode for intentional and practical ideas for how you can make summer fun and profitable in your medspa for your clients and your team members. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Fun as a business strategy & seasonal energy 2:07Team-focused summer ideas to boost morale 7:42Client experience, summer offers & marketing 12:40Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Cameron is joined by Lauren Zirgibel and Megan Wilson, co-founders of Dewstate Medical Aesthetics and Wellness, and they share their journey from meeting at an apartment complex pool in Tallahassee to becoming successful aesthetic injectors and entrepreneurs. The conversation covers their origin story, the importance of social media in building their brand, challenges faced with private equity, and their decision to launch their own practice. The episode emphasizes the significance of education in aesthetics and the entrepreneurial spirit required to succeed in the industry. Lauren, Megan and Cameron discuss the journey of transitioning from a plastic surgery office to establishing their own med spa. They navigate the challenges of legal negotiations, the importance of creating a unique patient experience, and the power of partnership in entrepreneurship. They also delve into marketing strategies, the role of technology in their practice, and the impact of their podcast, 'Fill and Tell', in educating and connecting with their community. Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Lauren and Megan met at their apartment pool before starting their careers in aesthetics.They initially entered medicine to treat patients, not specifically for aesthetics.Social media became their primary marketing tool, leading to significant patient acquisition.They faced challenges with private equity, including restrictions on social media.Their non-compete agreements posed a challenge when leaving their previous practice.They were able to leverage their experience to build a successful brand in aesthetics.The importance of education and clinical excellence in aesthetics was emphasized.They believe in the power of social media to educate and connect with patients.Their dynamic as partners allows them to balance creativity and analytical thinking.They are happier and more fulfilled running their own practice than working for someone else. The transition to independence can be both exciting and challenging.Legal negotiations can reveal unexpected opportunities.Creating a unique patient experience is crucial for success.Partnerships can provide essential support in business ventures.Effective marketing strategies are key to growth.Leveraging technology can streamline practice operations.Podcasting can serve as a valuable marketing tool.Building a strong community connection enhances patient loyalty.Investing in quality services and experiences pays off in the long run.Navigating the aesthetics industry requires a blend of creativity and business acumen.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

Aesthetics is truly a global market.  In this episode, we explore how Australia became a bellwether for the aesthetics industry, from the rise of Laser Clinics Australia to the impact of private equity, regulation, and changing patient behavior. Dr. Jake Sloane and David Segal, hosts of the Inside Aesthetics podcast, share hard-earned insights from navigating one of the most influential aesthetics markets in the world. If you're a clinician, med spa owner, injector, or aesthetics business operator, this conversation offers practical lessons on compliance, business growth, patient trust, and what it takes to survive in a rapidly changing market. We break down how short-term financial pressure, consolidation, and boardroom decision-making can clash with the long-term, relationship-based nature of medical aesthetics. Discussion points include 03:08 — Jake and David's backgrounds and the origin of Inside Aesthetics  07:13 — How Laser Clinics Australia created a model for other med spas 10:02 — The impact of private equity on the business 18:58 — Why volume-driven models become harder to sustain 26:01 — Lessons for the U.S. from Australia's regulatory experience 41:45 — Patient demand, shifting treatment preferences, and market pressure 52:39 — The importance of building a community

As AI tools reshape how clients find med spas, earning citations from platforms like ChatGPT requires trust signals, structured content, and consistent listings. The right optimization strategies can drive real consultation growth. To learn more, visit https://www.bluoceaninnovations.ai/ Blu Ocean Innovations, LLC City: Las Vegas Address: 5940 South Rainbow Boulevard #400 7820 Website: https://bluoceaninnovations.ai

At what age are women supposed to stop trying to be hot? According to the internet, apparently yesterday. Spoiler alert: We didn't survive our twenties just to start dressing like someone's aunt from a furniture commercial. Pull up a chair. It's time for a very spirited discussion about aging, confidence, and refusing to make ourselves smaller just because the calendar (and the internet) says we should.

What happens when deep expertise meets a business model designed around better client outcomes? In this episode of It's Your Offer, I'm joined by my client Kim Suvak Warden, nurse practitioner and founder of The Klinic by KSW Medical Aesthetics, a full-service medical aesthetics practice with locations in Woburn and Winchester, Massachusetts. Kim's approach to aesthetics is unlike the traditional "turn and burn" med spa model. Her work is rooted in skin health, prevention, education, and helping clients feel confident in a way that looks natural, aligned, and deeply personalized. But this conversation is also about business growth. Over the last year of working together, Kim has doubled her revenue, opened a second location, grown her membership to over 100 members, and created repeatable events and treatment pathways that allow her team to deliver stronger client outcomes while creating more consistency and cash flow inside the business. What I love about Kim's story is that this growth did not come from adding more random offers, chasing discounts, or constantly running disconnected promotions. It came from getting clear on what was already working, simplifying the client journey, packaging her expertise into a more powerful offer structure, and building a business model that supports both the patient result and the business result. If you are a service provider, brick-and-mortar business owner, wellness expert, med spa owner, or any entrepreneur whose expertise is the thing people are buying, this episode will give you a powerful look at what happens when you stop selling one-off services and start building around the full client transformation.   Mentioned in this episode The Klinic by KSW Medical Aesthetics Main Website Connect with Kim Warden on Instagram Connect with The Klinic on Instagram Schedule a Consultation Offer Optimization Scorecard   Work/Connect with me: Offer Optimization Scorecard Book a Profit Strategy Call Leave a Podcast Review Subscribe   Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

Cameron is joined by Carissa Alinat, PhD, a successful entrepreneur in the medical aesthetics field, and they discuss her inspiring journey from being a single mother with limited resources to becoming a top injector and business owner with multiple locations. The conversation delves into the importance of education, partnerships, and effective marketing strategies, particularly through social media. Carissa emphasizes the significance of building trust with patients and maintaining a supportive community within the business. The episode also covers the challenges of navigating acquisitions and the systems necessary for growth and efficiency.Cameron and Carissa talk about her intentional social media strategy aimed at engaging patients and educating them about aesthetic treatments. Carissa emphasizes the importance of understanding patient needs, tracking engagement metrics, and the role of consultations in building trust and ensuring optimal outcomes. Carissa also shares insights on operational efficiency, revenue metrics, and the integration of wellness services into aesthetic practices, highlighting her journey and the evolution of her clinic's offerings. Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Carissa Alinat started from humble beginnings as a single mom.Education and determination were key to her success.Partnerships can lead to significant business growth.Implementing systems and protocols is crucial for efficiency.Social media is a powerful marketing tool in the aesthetics industry.Trust and personal connection are vital in patient relationships.Navigating acquisitions requires careful partner selection.Maintaining team morale during transitions is essential.Community support enhances business operations.Authenticity in marketing fosters trust with clients. Intentional social media strategy is crucial for engagement.Understanding patient needs enhances educational content.Tracking conversions from social media is essential.Top injectors focus on root causes, not just symptoms.Consultations should prioritize honesty and transparency.Effective treatment plans lead to higher patient satisfaction.Operational efficiency maximizes revenue potential.Full-time providers enhance patient care and revenue.Integrating wellness services can diversify offerings.Taking risks is necessary for growth and success.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

Think summer is the most important season for your skin? You might be surprised by Carla Harper from Clinique De Belle.On this episode of What In East Dallas Is Going On?!, Rich and Camille sit down with Carla to talk about skincare, confidence, aging gracefully, and the simple things you can do every day to keep your skin healthy and looking its best. From sun exposure and hydration to common skincare mistakes, Carla shares practical tips that anyone can use.Whether you're trying to protect your skin during the Texas summer, look a little younger, or simply feel more confident, this conversation is full of helpful advice and a few surprises along the way.Tune in and discover why the most important time of year for skincare may not be the season you think.Connect with us!  Instagram   -   Facebook   www.visiteastdallas.comPartner with us! connect@visiteastdallas.com

Cameron is joined by Jason Brand from Podium and they discuss the transformative role of AI in practice management. They explore how Podium is innovating communication tools for practices, the importance of AI for growth, and the differences between practices that are thriving versus those that are plateauing. The conversation emphasizes the need for proper implementation and training of AI systems to enhance efficiency and patient experience. In this conversation,Cameron and Jason talk about the critical role of AI in modern practice management, particularly in the aesthetic industry. They explore how AI is not just a tool but an essential component for enhancing operational efficiency, improving patient communication, and adapting to changing consumer expectations. They also highlight the importance of embracing AI to remain competitive and the potential for AI to transform job roles within practices. They conclude with insights on the future of AI in healthcare and an exclusive offer for listeners. Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:AI is essential for modern practice management.Practices must adapt to AI to avoid stagnation.Podium is innovating communication tools for practices.Rapidly growing practices are ultra-responsive to leads.AI agents can handle operational tasks effectively.Training AI is crucial for optimal performance.Every practice has unique needs for AI implementation.Time management is key for practice owners.AI can enhance patient experience significantly.The future of practice management is intertwined with technology. AI is essential for practice owners to remain competitive.Patients are increasingly comfortable interacting with AI.Gen Z prefers AI communication over human interaction.AI can streamline operational tasks and improve efficiency.The future of practice management will heavily involve AI.AI can help practice owners focus on patient care rather than administrative tasks.Investing in AI can enhance enterprise value for practices.AI can automate routine tasks, allowing staff to focus on growth strategies.The integration of AI can lead to a more personalized patient experience.Mentioning the podcast can lead to exclusive offers for listeners.Podium link: https://aesthetics.podium.com/demo?utm_medium=third_party_media&utm_source=medical_millionaire&utm_campaign=evgr-noram-medical_million-third_party_media-podcast_link&utm_term=prospecting&SCID=701U100000uKW57IAGMedical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

Cameron is joined by Natalie Peckman, an elite aesthetic ecruiter, and they discuss the challenges of provider recruitment in the aesthetics industry. They explore the importance of social media in finding top-tier talent, the unique recruitment process that involves relationship building, and the significance of effective onboarding and retention strategies. They also delve into compensation models and the need for practice owners to proactively manage their recruitment efforts to ensure growth and success. Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Recruiting top-tier talent is a massive challenge for practices.Many practices misidentify their issues as marketing problems rather than hiring problems.Social media can be a powerful tool for recruitment when used effectively.Building relationships is crucial in the recruitment process.A unique recruitment process involves headhunting rather than traditional methods.The interview process should focus on cultural fit and candidate evaluation.Compensation models should be attractive and incentivize performance.Onboarding and retention strategies are essential for long-term success.Practice owners often wait too long to hire, leading to desperate decisions.Proactive recruitment is necessary for sustainable growth.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

There are three big ways profit can distort reality: inaccurate revenue tracking, blended service margins, and poor cash flow visibility. Understanding these numbers helps you make better financial decisions as your practice grows.  In my conversation with Jared Rohrer on his podcast The Patient Magnet, we get into why a positive net profit on your financial reports doesn't always mean your business is financially healthy—and why relying too heavily on that number can lead to costly decisions.  Why Reported Profit Often Tells an Incomplete Story  Profit only tells part of the story. If your revenue tracking is off or your liabilities aren't being accounted for properly, your financial reports can create a false sense of confidence.  Track revenue based on when services are actually delivered—not simply when cash is collected. With beauty bank memberships, gift cards, and prepaid monthly subscriptions, upfront cash can look like strong recurring revenue when it's really future liability sitting on your balance sheet.  This is how practices end up looking profitable on paper while carrying obligations that weaken cash flow and quietly reduce long-term business value.  The Financial Metrics That Reveal What Profit Can't  Looking beyond reported profit means tracking the operational metrics that show where profitability is actually being created.  • Track accrual-based revenue separately from collected cash • Analyze service margins by category • Monitor provider utilization and revenue per hour • Measure revenue per square foot • Review membership redemption and liability exposure • Track cash flow independently from net profit  These metrics make it easier to identify loss leaders, evaluate Botox margins against higher-margin laser treatments, and make stronger pricing decisions.  Financial Visibility Requires Operational Ownership  Financial reports should be operational tools—not numbers you avoid until there's a problem.   Simple financial forecasting gives you visibility into cash flow, debt management, operating expenses, inventory needs, and upcoming obligations. That clarity helps you make decisions proactively instead of reactively.  Financial Accuracy Becomes a Scaling Requirement As You Expand  The larger your med spa becomes, the more expensive financial blind spots become. Misreading revenue, overlooking margin compression, or misunderstanding membership liabilities can quietly limit growth long before it becomes obvious on your financial reports.  Med spas that scale well build financial discipline into their operations early. When you understand your numbers clearly, you create stronger systems for pricing, forecasting, membership strategy, and long-term growth.  Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence.  Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners.   Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  Connect with Shannon: https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/  The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here.  About Jared Rohrer:   Jared Rohrer is a marketing strategist, speaker, educator specializing in aesthetic medicine, and the host of The Patient Magnet. After years working inside a large cosmetic dermatology practice, he built his agency to help aesthetic business owners navigate digital marketing with greater clarity, trust, and strategic direction. Through his podcast, workshops, and industry speaking engagements, he's known for breaking down complex marketing and business concepts into practical frameworks that support sustainable growth for practices across the aesthetics space.  Connect with Jared and The Patient Magnet:  Spotify: https://open.spotify.com/show/1yWEATpOGoMVLKqbwhlmRm?si=59c8262a9be54d16&nd=1&dlsi=b97b8bbec9a141b2  Website: https://www.jaredrohrer.com/  YouTube: https://www.youtube.com/@jaredroars  Instagram: https://www.instagram.com/jaredroars  Facebook: https://www.facebook.com/jaredroars  Email: me@jaredrohrer.com   

Are you ready to start outsourcing in smarter ways so you can find more joy in both your business and your personal life?In today's episode, Andrea and Taleesa are talking about the importance and the benefits of outsourcing tasks that drain energy and prevent growth in your practice, like social media, web design and financials. They're also going over which tasks you shouldn't outsource in your business and how to decide what to delegate. Join both Andrea and Taleesa in this episode to learn how to approach outsourcing strategically so you can protect your time, energy, and joy in both business and home life.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why outsourcing matters when it comes to motherhood, home & business 1:33Common mistakes and misconceptions about outsourcing 6:20Five key areas to consider outsourcing 9:29What not to outsource and how to decide what's next 21:49Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

In this episode of the Colorado Business Podcast, we sit down with Colorado entrepreneur Amber Martin, owner of Reveal Med Spa in Colorado Springs, to talk about the intersection of business, wellness, hormones, aesthetics, and patient care.Amber shares her entrepreneurial journey, how Reveal Med Spa grew from a young business into a community of over 1,000 patients, why her background in television and marketing shaped the way she built the patient experience, and how intentionality became one of the core principles behind the brand.This conversation goes far beyond the typical med spa discussion. Amber breaks down hormone replacement therapy, perimenopause, men's health, women's health, skin tightening technology, patient education, and why so many people feel dismissed when they say something feels off in their body.We also talk about emerging aesthetic technology, including radio frequency skin tightening, the growing awareness around perimenopause, and how Reveal Med Spa is creating an experience where patients feel seen, supported, and cared for.If you are interested in wellness, entrepreneurship, Colorado Springs business, hormone education, med spa growth, or the future of patient centered care, this episode is packed with insight.Chapters00:00 Intro01:23 Amber Martin's background before Reveal Med Spa03:15 Why the 80921 area made sense for Reveal Med Spa06:21 Growing pains in the first 18 months of business08:01 Building a patient experience with intention09:22 New skin tightening technology at Reveal Med Spa13:16 Why younger patients are exploring skin tightening16:16 Radio frequency, no needles, and patient demand18:07 Addressing skepticism around new aesthetic technology21:40 Hormone replacement therapy and the brain23:38 Perimenopause, menopause, and overlooked symptoms32:00 Why awareness around perimenopause is growing33:08 The gap in women's medical research36:51 Why hormones affect both men and women37:27 Perimenopause, identity, mood, and brain changes01:09:39 Where to find Reveal Med Spa01:10:04 Reveal Med Spa's Best of the Springs recognitionSubscribe for more conversations with Colorado entrepreneurs, business owners, creatives, and community leaders.

Cameron is joined by Jenny Hartley, owner of the first accredited MedSpa through QUAD A, and they discuss the significance of accreditation in the medical aesthetics industry, focusing on patient safety, compliance, and the operational challenges that come with achieving accreditation. Jenny shares her journey, the importance of establishing standards, and how accreditation can serve as a competitive advantage for practices. They also touch on the evolving nature of aesthetics towards a healthcare model, the cultural shift within practices post-accreditation, and the importance of sharing knowledge to elevate industry standards.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Accreditation is a significant step for MedSpas.Patient safety tracking is crucial for the industry.There is a need for more regulation in aesthetics.Accreditation can enhance patient trust and safety.The aesthetics industry is evolving towards healthcare.Medical compliance is essential for practice owners.Team involvement is key to successful accreditation.Sharing resources can help elevate industry standards.Time is a valuable asset for practice owners.Practices should start by reviewing accreditation standards.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

A complete unlikely source of education for med spa owners, Cameron Hemphill shares his origin story while giving advice for all business owners on how to invest in yourself and business for the long haul. This man of faith is sharing the secrets every business owner who wants to scale NEEDS to hear. WANT MORE CAMERON?INSTAGRAM: https://www.instagram.com/cameronhemphill/WEBSITE: https://cameronhemphill.com/LOVE THIS EPISODE?Leave Your Ratings, Reviews & Comments on the Podcast! Your feedback allows for more nourishing content and for more on-point education for beauty & barber pros. SHOP PODCAST MERCH: https://the-beautypro-coach-shop.fourthwall.com/SHOP MY STOREFRONT: https://www.amazon.com/shop/thebeautyprocoachGET 1:1 COACHING: https://www.thebeautyprocoach.com/discovery-callsGET ON THE EMAIL LIST: ⁠https://bit.ly/3S5R2loSubscribe to The BeautyPro Podcast on Apple, Spotify & YouTube! APPLE: https://podcasts.apple.com/us/podcast/the-beautypro-podcast/id1700728724SPOTIFY: https://open.spotify.com/show/2km4Md6jjJMb7EyLvf0Huv?si=3f58fcf183e746e0Follow @thebeautyprocoach on Facebook & Instagramhttps://www.fb.com/thebeautyprocoachhttps://www.instagram.com/thebeautyprocoach

Do you want to transform your summer marketing strategy and make the most of the season for your Medspa?In the fourth and final episode of the Summer Momentum series, Andrea and Taleesa are talking about creative strategies for growing your esthetic practice during the summer including what services really sell and how you can create relatable, lifestyle content that resonates with your clients.Listen to this episode to get tips and tricks on marketing your summer offers and learn how to shift your mindset to embrace the summer season for your practice.If you enjoyed this episode please share, rate and review it!Also mentioned in today's episode:Some of the biggest summer mistakes medspa's make 3:57Low downtime and high conversion services with the biggest ROI 5:27Summer marketing strategy 22:13Creating a summer services bundle 28:51Links:Work with us:https://smithandcrawford.com/dfyLink to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

Cameron is joined by Niklas Hess, Founder of Medvelle.ai, and they discuss the challenges faced by practice owners in managing inventory and the hidden costs associated with it. They talk about the importance of efficient inventory management, the impact on profitability, and how Medvelle.ai aims to streamline these processes for medical practices. They also touches on the significance of EBITDA in determining enterprise value and the need for a shift in focus from revenue generation to operational efficiency. Cameron and Niklas discuss the challenges faced by practice owners in a competitive market, emphasizing the importance of efficiency and profitability. They explore the need for trained operators in practice management, the integration of technology and AI to streamline operations, and the significance of managing inventory and financial insights. They also cover the tracking of samples for compliance, understanding internal discounts, and the future impact of AI on practice management.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The healthcare environment is rapidly evolving with AI and innovation.Nicholas Hess pivoted from acquiring practices to solving inventory issues.Hidden costs in medical practices can lead to significant financial losses.Overstocking and understocking are major issues in inventory management.Time wasted on inventory processes can be better spent on growth.Medville offers a holistic solution for inventory management.Improving inventory processes can lead to better profitability.Enterprise value is closely tied to efficient operations and clear data.Practice owners often overlook the importance of managing costs effectively.A focus on efficiency is becoming increasingly important in the healthcare market. The market is becoming increasingly competitive for practice owners.Improving efficiency and profitability is essential for enterprise value.Many operators lack the necessary training for effective management.Managing inventory is a complex challenge with multiple vendors involved.Practices often struggle to find time for operational tasks due to patient demands.The role of an operator can significantly enhance business acumen in practices.Technology and AI can optimize inventory management and operational efficiency.Tracking samples is crucial for both financial and compliance reasons.Understanding internal discounts can reveal hidden costs and impact margins.AI is expected to transform practice management in the coming years.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

Compensation is one of the hardest operational systems to get right in a med spa. If the structure feels unclear or unfair, it quickly creates tension between providers, leadership, and the overall goals of the business. In this episode, I break down how to design compensation in a way that supports profitability, collaboration, and long-term practice growth—not just short-term production.  The goal isn't simply to pay providers more. It's to build systems that reward the right behaviors while keeping the business financially healthy.  Why Most Compensation Problems Start with the Wrong Incentives  One of the biggest mistakes I see is compensation structures that reward activity without measuring whether that activity is actually helping the practice grow profitably. Straight salary models often reduce motivation, while poorly structured commission systems can create competition, entitlement, and resentment between providers.  Even hourly pay can become problematic if the only focus is keeping schedules full. A provider being "busy" does not necessarily mean the business is healthy. Revenue per hour, utilization rates, treatment mix, rebooking behavior, and profitability matter much more than simply filling appointment slots.  The practices that perform best financially are usually measuring the quality of production—not just the quantity of appointments.  The Compensation Framework I Recommend Most Often  The most sustainable compensation systems usually combine several layers instead of relying on a single model.  • Hourly base pay creates stability and predictable income • Revenue-sharing structures reward measurable growth above baseline performance • Tiered commission thresholds incentivize stronger production and utilization • Team-based commission structures encourage collaboration instead of competition • Department KPIs help align providers around operational goals • Scorecard bonuses create accountability around both financial and behavioral performance  The key is making expectations measurable, transparent, and tied directly to the outcomes the practice is trying to create.  Why Compensation Needs to Be Supported by Clear Operational Data  Compensation conversations become much easier when they're grounded in objective reporting instead of emotion or perception.  Monthly scorecards, shared KPIs, and regular performance reviews help providers understand exactly how compensation decisions are being made. Metrics like utilization, revenue per hour, rebooking rates, and departmental performance create a much clearer picture of what's contributing to practice growth—and what isn't.  That level of transparency also helps reduce HR conflict because expectations become consistent, visible, and easier to communicate across the team.  As You Expand, Compensation Becomes Part of Your Infrastructure  The larger your practice becomes, the more important compensation design becomes operationally. Weak systems create friction, inconsistent performance, and retention problems. Strong systems create alignment, accountability, and a healthier team culture over time.  The med spas that scale successfully are usually the ones where compensation reinforces the business model instead of constantly working against it. When providers understand how their performance impacts practice growth—and feel rewarded fairly for contributing to it—you create a much stronger foundation for sustainable expansion.  Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence.  Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners.   Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  Connect with Shannon: https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/  The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here. 

Cameron is joined by Sara Ameli, founder of Haus of Confidence, and they discuss the evolution of aesthetic practices towards a more comprehensive approach that includes wellness and optimization. They talk about innovative marketing strategies, the importance of community engagement, and the future of anti-aging treatments. Sara shares insights on her unique practice model, the significance of trademarking, and the consultation process for delivering exceptional patient experiences.Sara shares her insights on patient consultations, emphasizing the importance of understanding patient needs and building relationships. She discusses effective communication techniques, the dynamics of her partnership with Brian, and the significance of a non-attached mindset in business. Sara also reflects on how cultural influences shape her drive for achievement and growth in her practice.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The Haus of Confidence integrates external beauty with internal wellness.Innovative marketing is crucial for success in aesthetics.Community engagement can lead to potential patients.Practices should focus on anti-aging and optimization.Understanding patient needs is key to service offerings.Trademarking your brand is essential for protection.Conferences provide valuable networking and learning opportunities.A consult should focus on patient goals rather than just services.Building a unique brand identity can set you apart.Continuous improvement is vital for practice growth. The consultation process should focus on patient needs and experiences.Building relationships with patients enhances their overall experience.Effective communication is key in partnerships and business.Non-attachment to outcomes can lead to better business decisions.Cultural upbringing can influence personal and professional drive.Small gestures can significantly impact patient loyalty.Understanding patient history helps in addressing their concerns.A supportive partnership can enhance business growth.Maintaining a disciplined routine can improve productivity.Networking and connections are vital for business success.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

Ryan shares how the brand scaled from a single Ohio location to 65 franchises across 20 states by prioritizing franchisee selection, site psychology, and a curated in-location experience. He breaks down what it takes to maintain brand consistency at scale and how a membership model creates loyalty that holds even in tough economic conditions.  Welcome to Elevating Brick and Mortar. A podcast about how operations and facilities drive brand performance. On today's episode, we talk with Ryan Rao, Chief Development Officer at VIO Med Spa. With an experienced career, Ryan has helped grow VIO from its founding in 2017 into one of the country's top-ranked med spa franchise concepts, now operating in 20 states and counting. Guest Bio: Ryan Rao is a passionate franchise professional who co-founded Apex Franchise Development Group, a full-service, highly professional business development solution for brands that want to franchise their business or take their current franchise business to the next level. With his entrepreneurial spirit and passion for franchising, Ryan has consulted for multiple franchise-based businesses that grew into national and international brands with a focus on unique and differentiated business models.  Ryan has vast experience in franchise sales, real estate, start-up financing, and the intricacies of growing and developing a brand. He is always looking for new challenges and ways to innovate and improve the franchise industry. TIMESTAMPS: 01:06 - About VIO Med Spa: Brand, services & history 04:56 - Ryan's path into franchising 09:03 - Differentiating in a competitive wellness market 12:40 - Site selection & brand standards across locations 20:52 - VIO's brand & digital refresh 26:59 - Pre- vs. post-COVID consumer mindset & AI strategy 37:12 - Advice for franchise leaders & what's next for VIO SPONSOR: ServiceChannel brings you peace of mind through peak facilities performance. Rest easy knowing your locations are: Offering the best possible guest experience Living up to brand standards Operating with minimal downtime ServiceChannel partners with more than 500 leading brands globally to provide visibility across operations, the flexibility to grow and adapt to consumer expectations, and accelerated performance from their asset fleet and service providers. LINKS: Connect with Ryan on LinkedIn Connect with Sid Shetty on Linkedin Check out the ServiceChannel Website Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cameron is joined by Sara Smith, a nurse practitioner who transitioned from working in the ICU to running her own aesthetics and wellness practice, and they discuss her journey, highlighting the flaws she observed in the healthcare system, particularly the profit-driven approach that often neglects patient care. She discusses her passion for aesthetics and wellness, emphasizing the importance of creating a unique patient experience that focuses on holistic health rather than just cosmetic procedures. Sara's dedication to continuous learning and her commitment to patient advocacy set her apart in the aesthetics field.Cameron and Sara discuss the importance of patient care in the aesthetics industry, the challenges of scaling a medical practice, and the impact of AI on customer service. Sara shares her journey into hormone replacement therapy and the significance of nutrition in overall health. They highlight the balance between aesthetics and wellness, emphasizing the need for personalized care and the challenges practitioners face in maintaining quality service while navigating the complexities of the healthcare landscape.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Sara's journey from ICU to aesthetics was driven by a desire for better patient care.The healthcare system often prioritizes profit over patient health.Sara emphasizes the importance of holistic health in aesthetics.Continuous learning is crucial for success in the medical field.Creating a unique patient experience is key to building a loyal clientele.Sara's background in critical care informs her approach to aesthetics.Patients appreciate providers who listen and care about their health.The aesthetics industry is often driven by profit, not passion.Sara's commitment to quality products sets her practice apart.Advocating for patients is essential in today's healthcare landscape. Patient care is paramount in the aesthetics industry.Transformational consultations lead to better patient retention.Scaling a practice can lead to loss of control and quality.AI can enhance customer service but lacks human touch.Hormone replacement therapy is a complex field requiring careful management.Nutrition plays a critical role in overall health and wellness.Practitioners must be cautious with peptide therapies and their side effects.Personalized care is essential for effective treatment outcomes.The healthcare industry is facing a crisis in customer service.Maintaining a small practice can lead to better patient relationships.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

Technology is transforming aesthetics, but strategy determines who wins. In this episode, plastic surgeon and industry leader Grant Stevens, MD unpacks how longevity, weight loss, peptides, and emerging technologies are rapidly outpacing surgery—and why that shift creates both opportunity and risk for aesthetic practices. As innovation moves faster than ever, the real challenge becomes deciding which services actually fit your patients, your business model, and your tolerance for financial and regulatory risk. Tune in for insights into how practices can evaluate these innovations and decide what to prioritize now to stay competitive without falling out of compliance.Chapters00:00 Intro00:42 Banter03:06 Guest background04:50 What signals show wellness is a durable medical service?09:25 How is wellness impacting the aesthetic industry? 13:50 How do you advise practices looking to add technology? 20:44 Where will longevity, wellness, and weight loss be five years from now? 25:41 Will practices will offer IV peptides or exosomes when they are FDA approved?28:54 Access+29:29 Legal Takeaways30:26 Outro  Watch full episodes of our podcast on our YouTube channel:https://www.youtube.com/@byrdadatto Stay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn

Cameron is joined by Jessica Harper, also known as Drippy Nurse Jess, and they discuss her inspiring journey from a traditional nursing career to establishing her own successful aesthetics practice. The conversation covers her motivations, branding strategies, the integration of wellness into aesthetics, and innovative consultation techniques using technology like aura scans. Jessica emphasizes the importance of authenticity in branding and the significant role social media plays in her business growth. In this conversation,Cameron and Jessica talk about the importance of consultation fees, transforming patient experiences, and the challenges of running a business. Jessica emphasizes the need for longer consultations to build relationships with patients, the significance of a strong team, and the responsibility of experienced injectors to mentor newcomers. She also reflects on her definition of success and her aspirations for the future as she progresses in her nurse practitioner role.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Cameron aims to provide value for practice owners.Jessica transitioned from accounting to nursing later in life.COVID burnout led Jessica to explore mobile IV therapy.The name 'Drippy Nurse Jess' was created by her husband Ken.Jessica's practice started as a side hustle.Authenticity is key in branding and attracting patients.Social media, especially Instagram, drives 80% of her business.Wellness is as important as aesthetics in patient care.Aura scans enhance consultations and treatment planning.Building relationships with patients leads to repeat business. Charging a consultation fee has increased patient interest.Longer consultations lead to better patient relationships.Investing in the right tools is crucial for success.Building a strong team allows for business growth.Experienced injectors should mentor newcomers in the industry.Success is about community impact and personal growth.Learning the business side is essential for practice owners.Patient comfort is key to a successful practice.Scholarships for nursing students reflect community commitment.Future growth includes expanding services and team.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.

If you're building a business without thinking about ownership structure, equity, and long-term strategy, you're taking on more risk than you realize. The way your company is set up from day one—your cap table, vesting terms, and legal structure—directly impacts your ability to raise capital, scale, and eventually exit.  In my conversation with Bob Gillespie, we break down the financial decisions most founders either overlook or misunderstand, and how those choices can quietly erode enterprise value over time.  Where Founders Lose Leverage Before They Even Scale  What I see happen all the time is founders making early decisions that feel simple in the moment—but create major constraints later.  Splitting equity without vesting, choosing an LLC when a C corporation would better support fundraising, or skipping key filings like an 83B election can all lead to misalignment, unnecessary taxes, and a cap table that investors won't touch.  These aren't technicalities—they're structural decisions that determine who owns what, how dilution plays out, and whether your business is actually built for growth or just operating day-to-day.  The Ownership and Capital Moves That Actually Matter  If you're thinking about scaling, raising capital, or eventually selling your business, these are the areas you need to understand:  • Why vesting schedules protect against "dead equity" and keep ownership aligned • How cap table management impacts dilution, investor confidence, and future rounds • When an LLC works—and when a C corporation is required for venture capital • How the 83B election affects your tax exposure and long-term capital gains • What SAFE notes and convertible notes actually do in early-stage fundraising • How valuation caps, discounts, and option pools shape ownership outcomes  The common thread here is control—over your equity, your decision-making, and your future exit strategy.  Structuring Your Business for Growth, Not Just Survival  If your goal is to build something valuable, you need to think beyond today's operations.  Start by making sure your ownership structure matches your long-term plan. If you're building a lifestyle business, your setup may look very different than a venture-backed company aiming for a large exit.  From there, model your cap table before you raise money. Understand how each round of funding affects your ownership and avoid over-dilution from stacking SAFE notes or setting low valuation caps.  Finally, treat investor relationships with intention. The right capital can accelerate growth—but it comes with expectations around governance, board seats, and eventual exit timing.  Before You Take Capital or Give Up Equity  If you're considering outside investment for your med spa, take a step back and ask:  • Does my current structure support fundraising or future conversion? • Do I fully understand how dilution will impact my ownership? • Am I aligned with the expectations that come with venture capital? • Is my cap table clean and investor-ready?  Once equity is given away, you don't get it back. The goal isn't just to raise money—it's to do it in a way that protects your long-term outcome.  Preparing Your Med Spa for Future Enterprise Value  If you want to understand how your med spa's financial structure impacts scalability, start with the Financial Scaling Playbook for Aesthetics. Get it today: www.keepwhatyouearn/playbook   Inside the free series, I walk through:  • Offer profit analysis • Operating margin benchmarks for med spas • Cash flow management for growing practices • Customer lifetime value and retention strategy • Enterprise value readiness for aesthetic clinics  About Bob Gilliespie:  Bob Gillespie is a seasoned entrepreneur, investor, and startup advisor with over 30 years of experience across technology, operations, and venture capital. He has played a key role in launching and scaling startups, building venture portfolios, and leading accelerator programs across the U.S. and internationally.  Throughout his career, Bob has worked closely with more than 100 early-stage companies, helping founders navigate cap tables, pro forma models, term sheets, SAFEs, convertible debt, option pools, and more.  Known for his clear, practical teaching style, Bob focuses on helping entrepreneurs truly understand their equity and investment structures—not just build them. His expertise in capitalization strategy and financial modeling makes him a trusted partner to both founders and investors.  Connect with Bob:  Website: CapTableExpert.com  Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence.  Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners. Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  Connect with Shannon: https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/  The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here. 

The future of legacy brands depends on their ability to adapt and lead. In this episode of The Technology of Beauty, Dr. Grant Stevens welcomes Drew Fine to explore how Obagi is embracing a bold new direction and what that means for the industry.From strategic growth initiatives to a renewed focus on innovation, Drew breaks down the vision driving Obagi forward. He also shares why this is such an exciting time for the company, as it builds on its strong foundation while positioning itself for continued impact in the ever-evolving world of aesthetics.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Jessica Nunn, Founder of Maven Financial Partners, to unpack the financial strategies behind successful med spas and surgical practices. With a background in healthcare finance and consulting, Jessica shares how her team helps practices move beyond basic accounting and into true financial clarity.From tracking provider performance to understanding key metrics like revenue per hour and utilization, Jessica explains why the most successful practices are disciplined, data-driven, and intentional about every financial decision. Whether you're looking to grow, optimize, or prepare your business for acquisition, this conversation offers insight into building a more profitable and valuable practice.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

In this episode of The Technology of Beauty, Dr. Grant Stevens connects with Keri Concannon of Beauty Rep to discuss how her platform is helping aesthetic practices streamline product purchasing and vendor relationships.Keri shares how Beauty Rep is simplifying the way practices discover, evaluate, and order products, while also creating more transparency and efficiency across the supply chain. It's a quick look at how smarter infrastructure is supporting growth and better decision-making in aesthetics.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

In this episode of The Technology of Beauty, Dr. Grant Stevens connects with Jenni Nagle of Lipgloss & Aftershave to discuss the evolving role of branding and storytelling in the aesthetics space.Jenni shares how practices can build stronger, more authentic connections with patients through thoughtful messaging and creative strategy. She also highlights the importance of standing out in a crowded market by developing a clear voice and identity that resonates.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

In this episode of The Technology of Beauty, Dr. Grant Stevens connects with Kirk Zihlman of Kalon Aesthetics to discuss the operational and strategic considerations behind building a successful aesthetic practice.Kirk shares insights on growth, patient experience, and the importance of creating systems that support both efficiency and long-term scalability. It's a quick look at how thoughtful structure and leadership can drive sustainable success in aesthetics.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

In this episode, we sit down with Dr. Cameron Chesnut to unpack the truth behind today's booming aesthetics industry and what it really means to age well. Dr. Chesnut breaks down the biggest misconceptions surrounding fillers, Botox, dissolving agents, and “quick-fix” medspa culture, while explaining how metabolic health, inflammation, and lifestyle habits directly influence the appearance and function of your skin. The conversation dives deep into regenerative approaches like fat transfers, stem cells, exosomes, and advanced recovery techniques that prioritize natural-looking results over frozen faces or overfilled features. He also shares his nuanced perspective on anesthesia, facial lasers, muscle function, and why preserving authentic facial expression is critical for both emotional communication and long-term health. This fascinating episode challenges conventional beauty standards and explores how true rejuvenation starts with performance, vitality, and a healthy mindset — not a magic pill or syringe.Dr. Cameron Chesnut is a facial plastic surgeon for the world's high-performers. People from all corners of the globe seek his next-level results - with astonishing outcomes from minimally invasive procedures that leave his patients looking natural, rejuvenated, and seemingly untouched. He is renowned for his progressive use of regenerative medicine and postoperative recovery techniques, as well as his dedicated personal preparation for performance readiness.SHOW NOTES:0:40 Welcome to the podcast!3:06 About Dr. Cameron Chesnut3:46 Welcome him to the show!4:45 Biggest misconception around filler8:58 Myths about dissolving filler10:15 What exactly is filler?13:28 Medspa confusion & magic fixes15:00 What is Radiesse? 17:45 How metabolic health impacts your skin18:52 Using your own fat instead of filler22:30 Find the right surgeon26:40 Fat transfers 10130:25 Stem cells & exosomes33:33 *APOLLO NEURO*35:47 Preparing for surgery and procedures40:12 No magic pill41:37 Healthy mindset pre-surgery42:04 The good & bad of Anesthesia48:14 The good & bad of Botox51:15 How Dr. Cameron makes your muscles work better52:20 The importance of facial expressions57:40 Does botox and filler affect everyone negatively?1:02:45 Implications of restricting movement1:04:25 Facial lasers1:10:55 How to work with Dr. Chesnut1:14:01 His final piece of advice1:17:35 Thanks for tuning in!RESOURCES:Apollo Neuro - code: BIOHACKERBABES to save $90 off + Smart Vibes bundleStart Your JourneyAbout Dr. Cameron ChesnutInstagram5 Codes PodcastSupport this podcast at — https://redcircle.com/biohacker-babes-podcast/donationsAdvertising Inquiries: https://redcircle.com/brands

If you're saying yes to every patient request, you're not delivering better service—you're creating inconsistency in your results, your operations, and your revenue. That "do whatever the patient asks" mindset might feel like good customer service, but it actually limits your ability to grow a profitable, scalable aesthetics practice.  Today, I break down the shift from transactional, a la carte services to structured, outcome-driven treatment plans—and why that change is what separates busy med spas from valuable businesses.  Where "Yes to Everything" Starts to Break Your Aesthetics Practice  The bottleneck I see most often is an order-taking approach that fragments your service delivery and weakens patient outcomes. When you allow patients to pick treatments piece by piece, you lose control of the client journey. That leads to inconsistent results, lower patient trust, and missed opportunities to build long-term retention and repeat business. This isn't just a clinical issue—it directly impacts your medspa revenue, your operational efficiency, and ultimately your enterprise value.  What Happens When You Design for Outcomes Instead of Transactions  If you want stronger results and more predictable growth, your model has to shift.  • Why comprehensive treatment plans increase client retention and lifetime value • How patient education reduces pricing sensitivity and builds trust • The role of holistic, multimodality plans in improving patient outcomes  • Why structured offers simplify operations, hiring, and provider accountability • How clear client journeys drive referrals and more consistent revenue  How to Move From A La Carte Med Spa Services to Patient Plans  If you want to operate at a higher level, you need to take control of the solution—not just the service.   Start by anchoring every consultation in the patient's long-term aesthetic goals, not the single treatment they asked for. Build a complete plan that includes the necessary services, cadence, and product recommendations required to achieve that outcome.   Standardize how those plans are delivered so every provider follows the same framework. This creates consistency in both patient experience and results, while making your practice easier to scale.  Most importantly, stop compromising the plan. When you allow patients to strip down what's required, you weaken the outcome—and that affects both satisfaction and retention.  The Role You Need to Step Into as You Grow  If you're scaling your med spa or thinking about expansion, your role has to evolve from provider to advisor. Stop and ask yourself:  • Am I guiding the patient journey, or reacting to requests? • Are my treatment plans consistent across providers? • Can my team confidently recommend full solutions without me? • Do my results reflect a system—or individual decisions?  Without a defined, repeatable structure, growth creates more complexity instead of more profitability.  Preparing Your Med Spa for Future Enterprise Value  If you want to understand how your med spa's financial structure impacts scalability, start with the Financial Scaling Playbook for Aesthetics. Get it today: www.keepwhatyouearn/playbook   Inside the free series, I walk through:  • Offer profit analysis • Operating margin benchmarks for med spas • Cash flow management for growing practices • Customer lifetime value and retention strategy • Enterprise value readiness for aesthetic clinics  Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence.  Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners. Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  Connect with Shannon:  https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/  The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here. 

If your med spa is still operating transaction by transaction, you're capping your revenue, your retention, and your enterprise value. Selling individual services might generate short-term cash—but it doesn't create predictable growth or strong patient relationships. In this episode, I break down how shifting to comprehensive treatment plans transforms your med spa revenue, increases patient lifetime value, and creates the kind of structure you need for real business scalability.  Why One-Off Services Limit Patient Value and Predictability  Where this shows up financially is customer value, how a lack of structured treatment plans limits patient retention, repeat business, and predictable cash flow.  When you operate without a defined client journey, you rely on patients to decide what comes next. That leads to inconsistent scheduling, lower trust, and missed opportunities to guide outcomes. Without a plan, you're not maximizing results—and you're not maximizing revenue per patient.  The Role of Treatment Plans in Driving Retention, Referrals, and Revenue  If you want to increase med spa revenue and build stronger patient relationships, treatment plans are the foundation.  • Why patient education and comprehensive consultations increase trust and reduce pricing sensitivity • How multimodality plans (injectables, skincare routines, energy-based treatments) improve patient outcomes • Why predictable scheduling drives retention, repeat business, and stronger cash flow • How clear treatment progression increases patient referrals and lifetime value • Why provider accountability improves when outcomes—not transactions—are the focus  Shifting From Service-Based Selling to Outcome-Based Planning  If you want to improve profitability, you need to move from selling individual services to leading the full treatment plan.   Own the recommendation. Build and present a complete plan tied to the patient's aesthetic goals—not just a single service. Define cadence, duration, and expected outcomes so the process is clear from day one.  Standardize your consultation so every provider delivers a consistent, comprehensive plan, and schedule the next phase before the patient leaves to create predictable retention.  This isn't about upselling—it's about ensuring patients achieve the results they came in for.  What Treatment Planning Reveals About Your Ability to Scale or Sell  If you're thinking about opening a second med spa, your treatment planning process needs to be repeatable and measurable. Ask yourself:  • Is the patient journey clearly defined across providers and locations? • Can new providers consistently deliver the same treatment plan structure? • Are my financial reports showing predictable revenue tied to treatment plans? • Does my model rely on individual providers, or a standardized system?  Scaling without this structure leads to inconsistent outcomes and limits enterprise value. When your treatment plans are clear and repeatable, growth becomes predictable—and much easier to defend to buyers or investors.  Preparing Your Med Spa for Future Enterprise Value  If you want to understand how your med spa's financial structure impacts scalability, start with the Financial Scaling Playbook for Aesthetics. Get it today: www.keepwhatyouearn/playbook   Inside the free series, I walk through:  • Offer profit analysis • Operating margin benchmarks for med spas • Cash flow management for growing practices • Customer lifetime value and retention strategy • Enterprise value readiness for aesthetic clinics  Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence.  Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners. Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  Connect with Shannon: https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/  The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here. 

What does it really look like to build a business from the ground up while balancing family, finances, and faith? In this episode, I sit down with sisters Wendy Jules and Carla Nelson to talk about their journey from nursing careers to founding a thriving med spa in Brooklyn. They share how they started with limited resources, leaned on community support, and turned a single machine in a basement into a profitable, purpose-driven business. We also talk about the financial realities of entrepreneurship, the flexibility and power of nursing as a career, and why relationships are often more valuable than money when building something meaningful. In this episode, Wendy and Carla discuss: How nursing can be a pathway to financial freedom and flexibility What it took to start and fund a med spa with limited capital The role of relationships, community, and trust in building a business Why customer experience and connection are key to long-term success  What's New in the Paperback Edition of Your Journey to Financial Freedom: A bonus chapter: When Life Happens: Staying on the Path to Financial Freedom Through Setbacks, Shifts, and Uncertainty A book club and discussion guide with prompts, exercises, and action steps Updated corrections from the original hardcover Exclusive bonuses when you purchase the paperback, including: The Fire Starter Course The Find Your FIRE Number Worksheet Other related blog posts/links mentioned in this episode: Check out Naseema's episodes on Journey to Launch Paying Off $1 Million Dollars of Debt With "The Debt Slayer" Naseema McElroy How This Nurse Earns $230K Salary While Balancing Motherhood & Entrepreneurship How Single Mom Naseema Went From Broke To Paying Off $300,000 in Debt Check out the FIRE Calc Get your paperback edition of Your Journey To Financial Freedom if you haven't already. Apply to Share Your Journeyer Story, here. Join the Journey to Launch Book Club to dive deeper into financial freedom with guided discussions and resources here! Join The Weekly Newsletter List to get updates, deals & more! Leave Your Journey To Financial Freedom a review! Get The Budget Bootcamp Check out my personal website here. Leave me a voicemail– Leave me a question on the Journey To Launch voicemail and have it answered on the podcast! YNAB –  Start managing your money and budgeting so that you can reach your financial dreams. Sign up for a free 34 days trial of YNAB, my go-to budgeting app by using my referral link. What stage of the financial journey are you on? Are you working on financial stability or work flexibility? Find out with this free assessment and get a curated list of the 10 next best episodes for you to listen to depending on your stage. Check it out here! Connect with Wendy & Carla: Website: www.fdlbeauty.com Instagram:@fleurdelisbeauty Visit them at 1468 Flatbush Avenue, Brooklyn, New York Connect with me: Instagram: @Journeytolaunch Twitter: @JourneyToLaunch Facebook: @Journey To Launch Join the Private Facebook Group Join the Waitlist for My FI Course Get The Free Jumpstart Guide