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Cameron discusses the essential mindset and strategies for practice owners in the medical aesthetics field. He emphasizes the importance of understanding business fundamentals, the need for continuous growth and education, and the significance of effective marketing and systems optimization. He also shares insights on navigating post-Black Friday sales, preparing for the upcoming year, and the critical role of memberships and patient experience in driving success.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Your practice should be a winner.Invest in yourself and your practice.Continuous growth and education are essential.Focus on systems and processes for efficiency.Marketing is crucial for practice success.Understand your financial metrics and KPIs.Memberships should enhance patient retention.Separation season is about preparing for the future.Block out external noise and focus on your goals.The best practices are the best marketers.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
Have you been struggling with last minute gift ideas you can offer to your medspa clients this holiday season?Today, Andrea and Taleesa are giving you 10 easy gift ideas for your esthetic practice and how you can market them effectively to capitalize on Christmas without added stress. Listen to this seasonal episode to get practical advice on how you can offer something special to your clients this Christmas season and the last minute marketing strategies you can use to get these packages in front of your audience. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Stocking stuffer station 12:52Couples or bestie package 16:26Treatment sampler package 22:02Marketing strategies for last minute sales 32:06Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Many med spa owners hesitate to partner with a private equity–backed group because they fear losing control of their practice, but the reality is far more nuanced. In this episode, guest John Wheeler, CEO of Alpha Aesthetics Partners and co-founder of Esthetics Center, explains why partnering with a private equity–backed platform is not an exit, but a chance to access broader resources, structure, and support. Tune in to learn what changes come with joining a platform, including new performance expectations, operational structure, and support systems. Chapters00:00 Intro00:39 Banter03:16 Guest Background11:03 What is Alpha Aesthetic Partners?14:35 Can a Private Equity-Backed Platform Help My Practice?22:07 How can I discuss benchmarks with my providers?25:13 Where is aesthetic practice consolidation headed in the next five years?27:07 Access+27:41 Legal Takeaways29:20 OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto Stay connected for the latest business and health care legal updates: WebsiteFacebookInstagramLinkedIn
Hosts Jon LeSuer & Nicole Bauer sit down with the aesthetic industry veteran, Dr. Matthew Pinto (Vive Aesthetics), for a candid conversation about his nearly 20-year journey in medical aesthetics, from his accidental start in 2006 to building a thriving, multi-injector practice.Dr. Pinto shares his unique perspective on the evolution of treatments—from old-school fillers and microdermabrasion to the latest techniques—and the impact of social media on patient education (and misinformation!). He opens up about his personal "why" for practicing aesthetics and the one patient quote that keeps him going.In this episode, you'll learn:The Evolution of Aesthetics: Dr. Pinto's experience starting with CosmoDerm and the early days of Botox before HA fillers existed.The Social Media Gripes: Why misinformation is rampant and the responsibility of injectors to educate and say "no."The "Butthole Clincher" Moment: Dr. Pinto reveals his scariest injection area and his experience managing two vascular occlusions.Building a Gold Standard Practice: The funny story behind his practice name, the value of cross-selling, and the critical role of aestheticians in his successful Med Spa, Vive Aesthetics and WellnessAdvice for New Injectors: The single most important thing to master to succeed in this industry.Connect with Dr. Matthew Pinto:Practice: Vive Aesthetics and Wellness in Marlton, NJhttps://vivecenter.com/Instagram: @drmatthewpintohttps://www.instagram.com/drmatthewpinto/?hl=en
Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing with co-host Lauren Nettles.In this episode, Lauren and I rapid-fire through several real-world growth levers we're talking about with clients right now. We cover membership models that actually work, how branding impacts the age demographic you attract, and smart promo strategies for existing patients. We also dig into the numbers behind why some services are great for advertising and others usually are not.You'll hear why certain membership structures create predictable recurring revenue while others fall flat, how colors and design influence who walks through your door, and why injectables almost always make the best front-end offer when you're spending money on ads. We also discuss subscription fatigue, how to position memberships so patients want to enroll, and why lead management and follow-up are still some of the biggest drivers of med spa growth.We cover:✅ Membership models that work (and the ones that don't), including how "bank your bucks" programs outperform freebies✅ How brand and design impact who you attract, including how colors and office photos skew your demographic younger or older✅ Holiday and seasonal promos for existing patients, plus how to build a yearly promo calendar✅ Why injectables are usually the best ad-front offer based on acquisition cost and long-term revenue potential✅ Sales and conversion best practices, including how sloppy text conversations and weak follow-up kill ROI✅ Pricing, discounting and patient behavior, plus how to avoid training patients to only buy during sales✅ Team alignment and incentives, especially for whoever manages your leads and books appointmentsIf you want your med spa to attract the right patients, build predictable recurring revenue, and stop leaving money on the table with ineffective promos or poor follow-up, this episode will give you a practical framework you can use right away.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome back to our weekend Cabral HouseCall shows! This is where we answer our community's wellness, weight loss, and anti-aging questions to help people get back on track! Check out today's questions: Amy: Hi Dr. Cabral. I appreciate everything that you do for the community! My question is about heart palpitations for someone in perimenopause. I notice them only slightly during the day but it seems they really ramp up in the evening. In addition, my energy plummets and I feel incredibly tired and foggy headed. I've had my hormone levels checked and everything seems fine, so I'm wondering if you have any thoughts on what I should check next. My gut tells me maybe I should look into cortisol, but I also know it could be one or multiple other factors. I appreciate your thoughts. Whitney: Curious about your perspective on various medspa type aesthetic treatments like collagen tightening (usually via radio frequency/ heating deeper layers of tissue), lasers for skin dark spots or resurfacing, PRP micro needling, or at home micro needling? Wondering if these will have other damaging side effects etc? Thanks !! Whitney: What are your thoughts on tattoo removal ? I was thinking about getting some tattoos removed but wasn't sure if I could detox my way out of all the harmful side effects since I guess my body would have to do something with that ink that is removed ? Or is it just as harmful as is it now in my skin ? Thanks ! Jodi: Hello, I am scheduled to have an MRI with a gadolinium based contrast this Friday. The reason for it is two-fold. 1) They want to look at my pancreas. My recent blood work shows I have very high Lipase at 232 U/L and High Amylase at 118 U/L. I don't have any symptoms indicating pancreas issues. My Lipase was also high in blood work 6 months previously and has continued to climb. 2) Follow up scan for polycystic liver disease (well over 100 cysts on my liver) as well as a solid lesion on my liver which was believed to be benign when it was discovered about 7 years ago. Now I am beginning to panic as I have read that the metal from the dye cannot fully be detoxed. Is there another option for the dye? have more to say but not enough characters in this email. Rebecca: Hi Dr Cabral I had an allergic reaction to an antibiotic that caused me to loose consciousness probably at least 30 times or more and in between losing consciousness I would yell in pain because my whole body went into spasms. My brain was starving for oxygen so it started taking the oxygen from the muscles because my body started shutting down. I have had brain fog really bad since it happened 2 months ago. Is there anything I can do about the brain fog? Thank you Thank you for tuning into today's Cabral HouseCall and be sure to check back tomorrow where we answer more of our community's questions! - - - Show Notes and Resources: StephenCabral.com/3585 - - - Get a FREE Copy of Dr. Cabral's Book: The Rain Barrel Effect - - - Join the Community & Get Your Questions Answered: CabralSupportGroup.com - - - Dr. Cabral's Most Popular At-Home Lab Tests: > Complete Minerals & Metals Test (Test for mineral imbalances & heavy metal toxicity) - - - > Complete Candida, Metabolic & Vitamins Test (Test for 75 biomarkers including yeast & bacterial gut overgrowth, as well as vitamin levels) - - - > Complete Stress, Mood & Metabolism Test (Discover your complete thyroid, adrenal, hormone, vitamin D & insulin levels) - - - > Complete Food Sensitivity Test (Find out your hidden food sensitivities) - - - > Complete Omega-3 & Inflammation Test (Discover your levels of inflammation related to your omega-6 to omega-3 levels) - - - Get Your Question Answered On An Upcoming HouseCall: StephenCabral.com/askcabral - - - Would You Take 30 Seconds To Rate & Review The Cabral Concept? The best way to help me spread our mission of true natural health is to pass on the good word, and I read and appreciate every review!
Cameron is joined by Phil Stamper, founder and CEO of Med-Aesthetics America, and they discuss the evolution of medical esthetics, the creation of the "Best Aesthetic Injectors" award, and the directory of top providers. The award, open to all providers, uses a peer-vote system to recognize excellence. Phil also highlights the benefits of Med-Aesthetics America membership, including exclusive events, training, and a GPO offering significant discounts on products. The conversation explores the evolving relationship between aesthetics and longevity, emphasizing the importance of incorporating peptides into health practices for optimal resultsListen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Aesthetics is increasingly linked to longevity and health.Functionality is becoming a key aspect of aesthetics.Peptides are essential for modern health practices.Practitioners not using peptides risk falling behind.The focus is shifting from mere appearance to overall wellness.Longevity is becoming a priority in aesthetic treatments.Incorporating science into aesthetics enhances effectiveness.Health practices must evolve with new findings.The future of aesthetics lies in functional beauty.Understanding the role of peptides is crucial for practitioners.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
Shawna Chrisman, nurse practitioner and founder of Destination Aesthetics, didn't set out to become a med spa mogul, but that's exactly what happened. Her entrepreneurial journey started with a residential care facility, but a chance encounter with Latisse sparked her interest in aesthetics. Long before med spas were mainstream, Shawna launched Destination Aesthetics. She's since grown it to five locations and recently sold the business to Advanced MedAesthetics Partners.Shawna reflects on building her brand and the emotional decision to sell—calling the conversation with her team one of the hardest she's ever had. She shares what she'd do differently and why honesty from the start matters more than trying to ease the message.For those looking to scale or sell a med spa, Shawna offers clear advice: know your “why,” stay grounded in your values, and be ready for the emotional side of the journey. Plus, she shares the treatment and skincare brand she swears by, and why the future of aesthetics is all about personalization.About Shawna ChrismanShawna is the founder of Destination Aesthetics Medical Spa, which she launched in 2011 and expanded into five locations, becoming a top 10 Allergan account in just a decade. A leader in the aesthetics industry, she has been an AMI trainer for over seven years, a national SkinMedica speaker, and a featured expert on Spark by Allergan Aesthetics. Recognized for her business acumen, she was named a "Woman Who Means Business" by the Sacramento Business Journal and one of Sacramento Magazine's 100 Notable Business Leaders. Shawna is also a managing partner at Advanced MedAesthetics Partners.Learn more about Destination Aesthetics Medical SpaFollow Shawna on Instagram @botox.girlConnect with Shawna on LinkedInGuestShawna Chrisman, FounderDestination AestheticsHostTyler Terry, Director of Sales, MedSpaNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglow
As aesthetics becomes a prime target for outside investment, the rules of the game are changing, and legal missteps can carry massive consequences. In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with legal veterans Michael Byrd and Brad Adatto of ByrdAdatto to unpack the legal landscape facing modern aesthetic practices. This marks their latest return to the show, and for good reason: Byrd and Adatto are the go-to legal advisors for many of the country's leading aesthetic entrepreneurs. They share their front-line perspective on the flood of private equity into the space, the risks and opportunities it brings, and the vital importance of structured legal guidance during an M&A process. Listeners will learn how to recognize red flags in investor offers, why compliance isn't optional, and how a tailored legal strategy can be the difference between regret and reward. The duo also shares how they've helped practices navigate deals that protect their autonomy, financial outcomes, and long-term vision. In a time of rapid change, this episode offers the legal clarity every aesthetic provider needs!» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | thetechnologyofbeauty https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level.Subscribe here: https://www.influxmarketing.com/next-level-practices/» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIf you want to elevate your med spa into a true luxury experience, this episode walks you through seven powerful strategies to help you differentiate your practice, create stronger perceived value, and increase client retention in an increasingly competitive market.The med spa industry is growing, but in many areas the number of competitors is increasing faster than the demand for services. That means your client experience has to be memorable, premium, and consistent. Clients have more options than ever, and they will choose the provider who offers the best overall experience, not just the best price.In this episode of Med Spa Success Strategies, you will learn:• The importance of the first few seconds inside your med spa and how environment, scent, and atmosphere influence trust• How a signature scent creates brand memory and enhances your luxury feel• The impact of greeting clients by name and how to implement this even in busy practices• How elevated snacks, beverages, and small hospitality details enhance perceived value• Personalized luxury moments such as handwritten cards, curated welcome bags, birthdays, and treatment anniversaries• How to create magazine cover level aesthetics without overspending• High touchpoint communication strategies including welcome videos, provider follow ups, and authentic check ins• How to design surprise and delight moments that clients will share online• Smart ways to incorporate VIP or membership level perks without creating barriers for non members• Why the true foundation of a luxury experience comes down to elite people, elite processes, and passing the real world “smell test” in every client interactionIf you want to stand out in a crowded market, these strategies will help you create a world class client experience that increases loyalty, improves retention, and makes your med spa the obvious choice.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Med spas blend technology, professional guidance, and holistic wellness to boost circulation, reduce stress, support detoxification, and rejuvenate skin. These structured, evidence-based approaches enhance both internal health and external appearance, offering measurable benefits for wellness enthusiasts and entrepreneurs alike.Learn more at https://www.ownasculptpod.com/ Sculpt Pod City: Frisco Address: Sculpt Pod Website: http://www.ownasculptpod.com
Chad Brown, founder of CBB.Services, has spent 23+ years in healthcare and now specializes in helping med spa owners streamline operations and scale. Originally supporting corporate healthcare, his consulting grew organically as friends in the med spa space sought his guidance. With the med spa industry projected to jump from $18.5B to $49B by 2030, Chad decided to niche down—seeing massive growth potential and a rising global focus on health, weight loss, and hormone balance.The conversation highlights the debate between casting a wide net versus niching down. Both Chad and Kenner agree that focusing deeply on a specific audience builds authority faster. Kenner shares how being known as the AI tax expert elevated his brand—just as Chad's med spa focus positions him uniquely in a booming industry. They note that niching creates stronger content, clearer messaging, and deeper client trust.Chad openly shares that one of his biggest struggles early on was trying to do everything alone—something many entrepreneurs experience. Both he and Kenner emphasized the importance of community, mentorship, and collaboration. Kenner mentions their own group, The Vast Vault, and how mentorship from leaders like Sharon Lechter and Ron LeGrand accelerates success by helping entrepreneurs avoid costly mistakes and gain clarity.Looking ahead, Chad's focus is building scalable processes and documenting everything—key steps for long-term growth. Kenner reinforces this with the idea of creating AI-powered knowledge bases, SOP libraries, and workflows that future employees can easily adopt. They discuss how simple recordings of daily tasks can be transformed into written SOPs using AI, saving time and enabling smoother onboarding and operations.Chad is leaning heavily into affiliate partnerships and podcast guesting as his main marketing strategies. Being featured on targeted podcasts extends his reach, creates long-tail content for SEO, and allows audiences to hear his expertise firsthand. They also discuss how podcast appearances generate dozens of social media clips through AI, building authority at scale. Chad's ability to listen deeply to clients, understand their pain points, and build customized blueprints is ultimately what makes him unique in the med spa consulting world.Takeaways• Chad Brown helps med spa owners grow their businesses.• Niche marketing can lead to greater success.• Mentorship is vital for overcoming business challenges.• Documenting processes is essential for scalability.• AI can assist in creating knowledge bases.• Affiliate marketing can expand reach and revenue.• Podcasts are a powerful marketing tool.• Authenticity builds trust with clients.• Understanding pain points is key to consulting.• Community support can alleviate the struggles of entrepreneurship.Sound Bites• Mentorship can help you avoid pain• I'm a big fan of affiliates• Authenticity cannot be fakedListen & Subscribe for More:
Stem cells and exosomes continue to shape conversations in the medical aesthetics and wellness industry, but understanding what is legally allowed is just as important as understanding the science. In this episode, Dr. Jordan Plews, PhD, a scientist and entrepreneur in biotechnology and stem cell research, breaks down how these products work and the regulatory challenges surrounding them. Tune in to understand how medical practices can legally use these products and the risks of going off-label or using unapproved treatments.Chapters00:00 Intro00:47 Banter 07:16 Tell us about you and your background.09:21 Jordan, can you please explain what stem cells and exosomes are?12:38 Is there a product out there that is similar to stem cells?15:12 Asking for a Friend. Our first question we are asking for a friend, is for someone who is an owner of an aesthetic practice, and they are interested in treating patients with stem cells or exosomes. From your perspective, can a medical practice offer stem cells or exosomes?20:16 Talk about the risk patients and providers are taking on when they go down that road.22:53 What would you advise clients that are thinking about adding these products into their practice?26:33 Access+27:09 Legal Takeaways30:09 OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadattoStay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn
Cameron is joined by Dr. Gina Maccarone, MD, a triple board-certified cosmetic surgeon, and they discuss her journey from general surgery to cosmetic surgery, including overcoming a non-compete agreement in Ohio. She emphasizes the importance of resilience, networking, and having a skilled legal team. She explains her marketing strategies, particularly leveraging social media and her website to build her brand.Cameron and Dr. Maccarone highlight the critical role of trust in aesthetic procedures, emphasizing how patients view these procedures as significant decisions regarding their physical appearance. They also discuss the importance of understanding patient concerns and expectations to ensure satisfactory outcomesListen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Trust is everything in aesthetic procedures.Patients are making significant decisions about their appearance.Understanding patient concerns is crucial for successful outcomes.Aesthetic procedures require a deep level of trust.The results of these procedures can greatly impact a patient's self-esteem.Communication between the patient and professional is vital.Patients often have high expectations for their results.The emotional aspect of aesthetic procedures cannot be overlooked.Professionals must be empathetic to patient needs.Building rapport with patients is essential for trust.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas focus on lowering their cost per lead, improving efficiency, and squeezing more performance out of their current ad budget. But the truth is simple: if your numbers are already good, the fastest way to grow your med spa is to spend more.In this episode, we explain why aggressive ad spend, not endless optimization, is the single biggest driver of new patient growth, revenue, and long-term scale.You'll learn:✅ Why efficiency alone cannot create major growth for your med spa✅ What happens when you increase spend, even if your cost per acquisition rises✅ The real meaning of diminishing returns and why they matter less than you think✅ How top-performing med spas use higher ad budgets to massively outpace others✅ Why quantity has a quality of its own when it comes to advertising✅ When it makes sense to scale your ad spend aggressively✅ How to think about ROI, CAC, and revenue in a way that leads to faster growthIf your med spa wants more patients, more revenue, and more momentum, this episode explains why the answer is not more optimization. The answer is more investment. Learn how to scale smarter, spend strategically, and unlock the level of growth your practice is capable of.Download our FREE ROI calculator and test this out for yourself! https://grow.medspamagicmarketing.com/roi-calculatorFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Join Jon and Nicole on this episode of Fill Me In as they dive into the strategies, science, and secrets for running a successful aesthetic practice in today's saturated market.From mastering the full-face consultation to handling MedSpa burnout, this is your aesthetic guide to growth!
This week, Leisa Krauss breaks down why gratitude—when done intentionally—is one of the most profitable tools in a MedSpa. She shows how appreciation strengthens patient loyalty, elevates team performance, and sets the cultural tone for a thriving clinic. Inner Circle members get the full blueprint.Not a member yet? No worries! Just head over to ScalpelOfTruth.com and sign up today! Get the full episodes in your own private, personal podcast feed all while ensuring this show continues to grow and thrive! Thank you!ScalpelOfTruth.com • Join Club Bitchacho for full episodes today!Check out our MedSpa Workshops and Trainings and schedule a discovery call today
Join us while we take a fun look at common home birth stereotypes, share personal stories, and explore how home birth stereotypes can miss the mark. This episode also covers our biggest enrollment event and the philosophy behind natural birth.00:00 Introduction to Kelly and Tiffany's Podcast01:07 Diving into Home Birth Stereotypes02:51 Rant on "Med Spa" Treatments10:18 Home Birth Stereotypes17:57 Why Stereotypes Miss the Mark 27:39 Upcoming Enrollment Event and ConclusionLinks We Chat AboutOur Email List: Join for Black Friday 2025 Childbirth Education Sale Update! NORA and NOA Herbal BlendsOur Monthly MembershipOur Childbirth Education Course, use code RADIANT10 for 10% offWe Heart Nutrition: Use Code BEAUTIFULONE for 20% Off your first orderOur Fullscript Supplement Dispensary, always 25% off MSRPBe sure to subscribe to the podcast to catch every episode. Follow us on Instagram for extra education and antics between episodes at: @beautifulonemidwifery
In this episode of the Medical Aesthetics Marketing Show, host Pam is joined by financial expert Danielle Hayden to discuss essential strategies for med spa & plastic surgery owners to retain more of their earnings. The conversation covers a range of topics including the importance of separating personal and business finances for new practitioners, strategic investment and expense management for growing practices, and the role of a money team in scaling businesses. Danielle provides actionable advice on bookkeeping, tax planning, and financial mindset shifts necessary for med spa owners and plastic surgeons at various stages of their business journey. Listeners will gain insights on maintaining profitability while expanding their services, balancing investments in new equipment, and preparing for significant business growth.01:03 Meet Danielle Hayden: Financial Expert01:42 Starting Out: Financial Basics for New Practitioners02:24 The Importance of Separating Personal and Business Finances03:59 Mindset Shift: Becoming a Responsible Business Owner08:00 Pricing Strategies and Market Research16:50 Building a Money Team for Your Business18:31 Scaling Up: From Solo Practitioner to Hiring Help24:50 Common Mistakes of First-Time Business Owners25:26 Importance of Financial Statements26:49 The 48-Hour Rule for Spending Decisions31:14 Budgeting and Investment Strategies33:18 Opening a Second Location36:03 Growth Strategies for High Revenue Practices38:52 Managing a Million-Dollar Practice45:47 Rapid Fire Questions and Final AdviceGet your free gift: https://kickstartaccountinginc.com/gift/Set up a discovery call with Danielle & her team: https://kickstartaccountinginc.com/book-a-call/Follow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/
Elizabeth Lasswell is a Licensed Skincare Professional and the Founder of Vela Aesthetics & Mercantile, a Holistic Medspa in Charlotte, North Carolina.In the episode, Elizabeth and Haven discuss all things skincare, including what should be in your morning and evening skincare routines, products to use and avoid, why you should be wearing (and reapplying!) SPF every day and her favorite SPF/makeup products. The two also discuss remedies for acne concerns and they cover holistic health factors that affect skin health, including how your nutrition matters just as much as what you put on your skin when it comes to radiant skin. You'll learn so much from Elizabeth in this episode! Give it a listen and share with your friends. Let's Connect!Join the HxH Insiders on Substack!HxH CoachingSupport the show: pledge less than the cost of a cup of coffee each month! Follow Health by Haven on Instagram: @healthbyhaven HxH Recipes, Articles & More: healthbyhaven.com Connect with ElizabethFollow VELA Aesthetics & Mercantile on Instagram: @velacltThank you to our sponsor, Avodah Massage Therapy! Support the show
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into a fundamental economic principle: the Law of Demand. We discuss how it directly dictates the effectiveness of your med spa marketing strategy, especially when attracting clients for high-ticket services.We discuss the critical trade-off between client volume and client quality and how to strike a profitable balance without burning out your providers. You'll learn why low-cost offers are the most efficient way to generate opportunities and build the essential trust required for expensive treatment packages.We cover...✅ The Law of Demand and the inverse relationship between service price and client response rate.✅ Why services like injectables are often the best "gateway drug" to your med spa.✅The difference between using marketing to generate a sale versus creating an opportunity.✅ The "Sift Through the Dirt to Find the Gold" Strategy: Why maximizing low-cost client volume can lead to the best long-term revenue.✅How to manage the trade-offs in client quality, retention, and provider frustration when running deep discount offers.✅ The financial framework: How to maximize opportunities at a break-even point on the initial visit.✅ Red flags that signal your low-cost offers are failing (and the common fix that isn't marketing).✅ Why communication and explaining the "why" to your providers is crucial for internal buy-in.If your goal is to sell more of those $3,000+ packages, you can't rely solely on ads. This episode provides the framework for using strategically priced introductory offers to develop relationships, build trust, and turn first-time visitors into high-value, retained clients for your med spa.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Welcome to another episode of HALO Talks! In today's episode, Integrity Square Founder and host Pete Moore sits down with Steve Marchese, the founder of LightStim, to dig into the transformative power of LED light technology and its growing role in med spas and wellness centers across the country. Steve shares the LightStim origin story, which was born out of a personal mission to help his own son combat dangerously high blood pressure when traditional medicine offered no solutions. What started as a family "Hail Mary" turned into years of rigorous innovation, FDA collaboration, and breakthroughs in the science of light therapy. The conversation touches on how LightStim developed from handheld devices for skincare to pioneering full-body LED beds, navigating ongoing regulatory controversies of LED and red light therapy, and the persistence needed to create products that truly deliver results. After a few years, Steve saw an opportunity to expand, developing adjustable facial panels for the professional market. This new direction quickly gained traction, and soon, his company was supplying advanced skincare technology to nearly 50,000 spas, med spas, and doctors' offices across the country. Pete and Steve discuss not only the science and technology "backbone" of the products, but also the entrepreneurial journey, the realities of protecting intellectual property, and the future of wellness tech in the HALO sector. Plus, Steve relays a very cool story about how LightStim helped NFL star Saquon Barkley make an unlikely comeback. (Just one example of the real-world results this technology can achieve!) When they made the decision to build an LED bed, Steve states, "There really weren't any beds on the market at that time. We didn't know what it would do, but it was kind of our Hail Mary. The bed ended up taking us six years working directly with the FDA and millions of dollars to actually perfect it before we put it on the market." Key themes discussed Development and innovation of LED light therapy beds. FDA clearance and regulatory challenges for medical devices. Family-run business and entrepreneurial journey. Scientific explanations: ATP and nitric oxide impacts. Industry competition and copycat products. Legal risks and class action lawsuits. Med spa and HALO sector expansion. A Few Key Takeaways: 1. Persistence in Innovation Leads to Breakthroughs: Steve shared the challenges of developing LightStim—what began with handheld LED devices for wrinkles, acne, and pain, evolved into a full-body LED bed. The driving force was personal: Helping his son with dangerously high blood pressure when traditional medicine couldn't. This persistence, trial and error, and working closely with the FDA led to a patented technology that now serves both home consumers and professionals in 50,000+ locations. 2. Understanding Science Behind Red Light Therapy: The effectiveness of their LED bed wasn't mere luck. Initially Steve thought the improvement was due to increased ATP production in mitochondria. Later, with input from Dr. Nathan Bryan, he realized the real impact was in the release of nitric oxide, which relaxes blood vessels and lowers blood pressure. 3. Navigating Regulatory and Legal Landscapes: Getting FDA "clearance" (not "approval"—that's for drugs), especially for a full-body device, is an extremely rigorous process requiring through technical testing and proof of efficacy. Steve explained (some of the many) specific FDA requirements that go into this, such as needing to heat the whole body to the right temperature. Few competitors can actually demonstrate passing these tests, despite what they claim, and the Federal Trade Commission (FTC) is now aggressively policing unsubstantiated wellness claims. 4. Dealing with Competition and Copycats: When asked how he handles rivals with copycat products, Marchese emphasized focusing on building a trustworthy brand and continuing to innovate, rather than spending resources on chasing down every infringer. He pointed out that regulatory and legal scrutiny (from both the FTC and class action law firms) is also helping to weed out companies making unsupported claims. 5. Growth and Family-First Business Approach: LightStim is a classic case of a family-run business that managed to scale. Steve mentioned his wife runs the company as President and his son is now COO—showing a strong family dynamic and a personal connection to the business's mission. The company supports large-scale franchise partners and offers both purchase and leasing options for its products. Resources: Steve Marchese: https://www.linkedin.com/in/steve-marchese-04168472 LightStim: https://lightstim.com/ Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com
In this episode of the Medical Aesthetics Marketing Show, Pam 'The Aesthetics Junkie' introduces revolutionary updates to ManyChat that can automate and optimize client interactions for med spa owners, plastic surgeons, and skincare professionals. Key updates include automating welcome messages for new followers, leveraging ManyChat AI for handling frequently asked questions, and using the new Inbox 2.0 for managing leads. Pam provides practical advice on how to implement these updates to turn social media engagement into booked consultations and drive client growth. The episode also covers best practices and pitfalls to avoid when using automation in social selling.00:00 Introduction: Stop Manual Replies00:21 Welcome to the Medical Aesthetics Marketing Show01:04 Exciting ManyChat Updates01:49 Automation for New Followers04:33 ManyChat AI: Revolutionizing Engagement07:49 Inbox 2.0: Managing Conversations Efficiently12:49 Implementing ManyChat in Your Practice22:48 Best Practices and Pitfalls to Avoid25:37 Action Plan and ConclusionFree Trial Manychat: http://theaestheticsjunkie.com/manychatFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/
Cameron is joined by Elif Susan Elcin, founder of Elcin Aesthetics, and they discuss the importance of prioritizing patient care over profit in the medical field. They discuss her commitment to ethical practices, ensuring that treatments are genuinely beneficial for patients rather than being driven by financial incentives. They also emphasize that by focusing on the needs of patients, trust and organic growth in practice will follow.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:I never worry about the money or the profit because that always will follow if you do the right thing by the patient.People always know if you're trying to oversell something.If I don't believe it's going to help, I won't sell it.I will refer them to another injector or a surgeon if they need.I speak to the science and the theory behind it.Putting people first leads to organic growth.Ethics in medical practice is crucial for patient trust.Patients should always come before profit.Transparency in treatment options is essential.Building relationships with patients fosters trust.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
He's back for round three — a long-time friend of the show and titan of the beauty business, Dr. Ryan Beal, Founder and CEO of Dyve Biosciences.Ryan Beal's story is one of curiosity, creativity, and relentless innovation. A physician turned entrepreneur, he's built a career at the intersection of science and strategy — helping launch medical products with billions in sales and leading transformative work in drug delivery.Today, through Dyve Biosciences, Ryan and his team are pioneering a new frontier in transdermal delivery, developing next-generation technologies that could change how patients and providers experience treatment in aesthetics and beyond.In this episode, he sits down once again with Dr. Grant Stevens to discuss what's next for Dyve Biosciences, the challenges of scaling science-based startups, and why innovation in drug delivery may hold the key to the next wave of beauty and wellness breakthroughs.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | thetechnologyofbeauty https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level.Subscribe here: https://www.influxmarketing.com/next-level-practices/» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
The Lawyer Stories Podcast Episode 241 features Sara Shikhman, Healthcare Attorney and Managing Partner at Lengea Law, and a true Medspa powerhouse based in NYC.
Thinking about turning your successful med spa into a franchise, or just asking for a friend? In this episode, guests Ryan Rose and Ryan Rao, executives at VIO Med Spa, share how they turned a single-location med spa into a national brand. Tune in to learn what it really takes to build a successful franchise in the health care space. Whether you are considering expansion or curious about franchising, this episode offers key insights into the strategic, legal, and operational hurdles that come with scaling a brand. Chapters00:00 Intro00:54 Banter04:16 Ryan Rose and Ryan Rao Intro08:14 Tell us about your backgrounds that we did not discuss in the opening.13:34 Where does the name VIO come from? 15:26 This season our theme is asking for a friend. Our first question we will ask for a friend why should someone start a franchise?17:37 What are the biggest challenges franchisors face? 22:54 How does a franchise ensure brand consistency across many locations and states? 26:39 Access+ 27:26 Legal Takeaways 29:31 OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadattoStay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn
Cameron discusses the journey of opening and running a medical aesthetics practice, emphasizing the importance of transitioning from a technician role to a CEO mindset. He highlights the realities of practice ownership, the necessity of business acumen, effective marketing strategies, and the significance of building a strong team. The conversation aims to empower practice owners to embrace their roles as CEOs and focus on sustainable growth and profitability.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Opening a medical aesthetics practice does not guarantee wealth.Many practice owners are still trading time for money.Business acumen is crucial for practice owners.Delegation is key to avoiding burnout.Marketing is essential for attracting patients.Building a brand loyalty is important for growth.Hiring the right team can enhance practice efficiency.Understanding financial metrics is vital for success.Investing in technology can save time and resources.Practice owners should embrace the CEO mindset.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
What if your med spa already had all the data it needed to grow? This week on Medical Spa Insider, host Alex Thiersch, JD, founder of AmSpa, speaks with Ben Wolber, MBA, co-founder and CEO of InsightX, an AI-powered analytics platform built specifically for med spas and aesthetic practices. Wolber shares how InsightX evolved from a consulting side hustle into a full-fledged SaaS platform that helps med spa owners visualize, understand, and act on their data. Listen to learn: How InsightX helps med spas turn raw data into strategic growth; The story behind InsightX's stealth launch and how early users shaped the platform; Why traditional data visualization tools fall short for aesthetic practices; How strategic recommendations and predictive analytics set InsightX apart; What systems InsightX integrates with: EMRs, QuickBooks, marketing platforms, and more; The entrepreneurial mindset that makes med spas unique; How data can drive scalable growth and prepare you for acquisition; What's next for InsightX, including new partnerships and the November launch campaign. -- Visit https://www.wellreceived.com/amspa to learn more about your exclusive offer as an AmSpa Member. -- Music by Ghost Score
Introducing new systems in your Med Spa? You're almost guaranteed to meet resistance. But that doesn't mean your team is lazy or broken. In this episode, I talk about how to lead your team through the discomfort of doing things differently with clarity, encouragement, and structure. I break down Dan Sullivan's 4Cs framework and how to build a positive accountability system that drives results (without creating resentment). Get ready to turn resistance into momentum and become the kind of leader your business needs for its next level. HIGHLIGHTS Why resistance is a normal (and expected) part of growth. The reason your team avoids change (hint: it's not laziness). Dan Sullivan's 4 C's framework to help you and your team build confidence. What to do when a team member resists selling premium packages. How to tell if someone's coachable or just not the right fit. How to build a growth mindset culture in your practice. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
In this heart forward and real-talk episode, Beth sits down with Alex, skinBe Med Spa's Clinical Lead and Master Injector, to shine a light on what it really looks like to lead with both precision and passion in the aesthetics space. As Alex steps into her first leadership role, the two discuss what it means to rise in your career while staying grounded in clinical excellence, uncompromising safety, and transformative results.They share their behind-the-scenes dynamic, how skinBe is cultivating a culture of growth and grit, and why leading from the treatment room matters just as much as leading from the top. Whether you're in aesthetics, leadership, or building something bold; you'll walk away with insight, inspiration, and maybe a few goosebumps.
Find out how top med spas turn five-star reviews into real revenue. This episode reveals how online reputation, trust, and smart content marketing can transform patient relationships and accelerate practice growth.For more information, visit https://connectmagic.clientcabin.com/app/info ConnectMagic City: Clearfield Address: 708 Campbell Heights Website: https://connectmagic.clientcabin.com/app/info Email: admin@connectmagictraffic.com
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Are you curious about which marketing strategies are truly beneficial and which ones might be holding your business back?Today, Andrea and Taleesa are chatting about recognizing and avoiding common pitfalls and “tricks” when marketing your medspa and the “treats” or effective marketing strategies you can use to make a difference in your practice. Listen to this episode to get actionable advice on how to identify and move away from common marketing “tricks” that don't deliver real results and how you can grow a stronger, more professional brand. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Some of the most common marketing “tricks” 4:50Effective marketing strategies 24:35How you can build a strong brand 31:30Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Selling your practice is one of the biggest decisions in your career. In this episode, Guest Shawna Chrisman, founder of Destination Aesthetics Medical Spa, shares her firsthand experience selling her practice, from strategic and emotional challenges to lessons learned. Tune in to discover how to build a compliant and sellable practice, evaluate private equity opportunities, and know when the timing—and the partner—are right for you. Whether you are planning for the future or just “asking for a friend,” this episode offers an inside look at the experience of selling a practice. Chapters00:00 Intro01:00 Banter03:00 Shawna Chrisman intro06:00 Shawna Chrisman background. 07:54 What can you tell us about Destination Aesthetics and AMP? 11:30 Did you ever expand beyond injectables when you were in your first brick and mortar? 12:54 What was your vision when you decided to sell your practice? 26:12 What can you tell us about how you are currently working with AMP? 16:57 Why did you decide to sell your practice and partner with a private equity backed company?22:35 Was making the decision of who to sell to the biggest professional decision you have made?23:37 What challenges did you encounter while selling?25:57 How do you think the aesthetic industry is changing?27:45 Access+28:24 Legal Takeaways30:08 OutroWatch full episodes of our podcast on our YouTube channel:https://www.youtube.com/@byrdadatto Stay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn
Cameron discusses the essential mindset and strategies for practice owners in the medical aesthetics field. He emphasizes the importance of maximizing time, intentional leadership, and the need for a disciplined morning routine. He also highlights the significance of working on the business rather than in it, understanding key performance indicators (KPIs), and the role of effective leadership in achieving success. The conversation concludes with a call to action for practice owners to embrace their entrepreneurial identity and focus on growth.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Maximize your time to deliver value to clients.Mindset is crucial for success in practice ownership.Vulnerabilities should be viewed as opportunities for growth.Intentional leadership drives enterprise growth.Focus on signal, not noise, in business operations.Establish a disciplined morning routine for success.Work on your business, not just in it.Understand and track your KPIs for better decision-making.Leadership is a daily commitment, not just a title.Every successful entrepreneur has a coach or mentor.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
This week, AmSpa CEO Alex Thiersch speaks with Carrie Caulkins, PhD, MBA, Chief Marketing Officer at BeautyHealth, the parent company behind Hydrafacial. Carrie shares how Hydrafacial has become a foundational treatment for med spas through clinical efficacy, education, and brand power. How Hydrafacial grows med spas with immediate, lasting results and brand-driven patient acquisition; The 7-in-1 treatment protocol, including lymphatic drainage, extractions, LED therapy, and personalized skin boosters; The science behind Hydrafacial's patented Vortex-Fusion technology and its clinical benefits; Personalization options for all skin types, tones, and concerns; The rise of treatment stacking and Hydrafacial's role in combination protocols; Training and education programs, support and scholarships; Hydrafacial's brand power and consumer loyalty. -- Visit https://www.wellreceived.com/amspa to learn more about your exclusive offer as an AmSpa Member. -- Music by Ghost Score
The future of aesthetics isn't just about smoothing lines—it's about stimulating regeneration and optimizing long-term skin health. In this episode of The Technology of Beauty, Dr. Grant Stevens interviews Bill Andriopoulos, VP Medical Affairs at Galderma, to explore how science is reshaping aesthetic medicine.Bill Andriopoulos walks us through Galderma's evolving approach to innovation, including its focus on real-world outcomes, diverse patient populations, and cutting-edge technologies such as biostimulatory HA fillers. With a career that spans both scientific research and medical strategy, he brings a unique lens to how the company designs, tests, and refines its global portfolio.You'll hear how Galderma is approaching regenerative aesthetics, why combination therapies are key to personalized outcomes, and what it takes to translate breakthrough science into tools that providers can trust. From molecule to market, this episode covers it all.If you're curious about what's next in aesthetics—and who's making it happen—this conversation is not to be missed.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | thetechnologyofbeauty https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level.Subscribe here: https://www.influxmarketing.com/next-level-practices/» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Cameron is joined by Nate Collins, founder of Wealth Strategies of Raymond James and Certified Exit Planning Advisor (CEPA), and they discuss the complexities and emotional challenges of selling a business, particularly in the medical aesthetics field. They explore the motivations behind selling, the emotional aftermath, and the importance of planning for life after the sale. Nate shares his personal experiences and insights on the necessity of having a supportive team of advisors to navigate the exit process successfully. The conversation emphasizes the significance of pursuing personal wellbeing and finding purpose beyond financial success, ultimately guiding entrepreneurs to prepare for a fulfilling life post-exit.Exit Planning webinar on November 5: https://www.raymondjames.com/founderwealthstrategies/events/exit-planning-novListen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Selling a business can lead to emotional challenges and regrets.Financial independence does not guarantee personal fulfillment.It's crucial to have a plan for life after selling a business.Building a supportive team of advisors is essential for a successful exit.Pursuing personal wellbeing should start before the exit, not after.Finding purpose beyond financial success is vital for happiness.Many entrepreneurs feel lost after selling their business.Proper exit planning can prevent selling under duress.A successful exit requires aligning personal and business goals.Entrepreneurs should prioritize their health and community involvement.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
In this episode of the Plano Chamber Business Unleashed podcast, host LaChaya Terry speaks with Carmen Vitton, owner of Vio Med Spa Plano. They discuss the differences between med spas and day spas, the various services offered at Vio Med Spa, and the importance of choosing a qualified provider. Carmen shares insights on common misconceptions about med spas, the significance of staff training, and the consultation process for clients. They also touch on the growing acceptance of aesthetic treatments among younger generations and the innovative Emsculpt technology for body contouring. The conversation emphasizes the importance of education and informed decision-making for clients seeking med spa services.
This week, we're cozying up for some real talk with Sarah Faustine, founder of Boise Beauty Connection — a platform all about celebrating the pros who deliver unforgettable client experiences.We dive into what truly sets a beauty business apart (hint: it's more than your menu), how to bridge the gap between the professional and the client perspective, and why connection, trust, and reputation matter more than ever in today's industry.It's part girl talk, part growth talk — the kind of conversation that reminds you why you started, inspires you to show up with intention in every client interaction and reminds you why every detail matters.✨ Topics we cover:• What makes an exceptional client experience truly feel different• The role of energy, communication & reputation in beauty• Finding your brand's heartbeat and showing up authentically• Why local community and connection matter more than competitionTune in, pour yourself a matcha or iced coffee, and join us for a conversation that feels like sitting in your best friend's living room — full of warmth, honesty, and inspiration for every beauty pro.
Ready to fill your med spa with loyal, happy patients? In this episode, Audrey Neff, Chief Marketing Officer of Aviva Aesthetics, breaks down how marketing, sales, and retention work together to attract new patients, convert leads, and keep them coming back. Tune in for actionable marketing strategies to grow your practice, especially if you are asking for a friend.Chapters00:00 Intro00:14 Banter04:30 Guest Intro06:00 Guest background07:29 Tell us about what you do at Aviva Aesthetics. 15:02 What does marketing even mean and how is it different than sales? 19:08 Are Google Ads and other pay per click advertising still a viable strategy? 22:32 What are the common marketing strategies used in aesthetics? 26:12 How is digital marketing affected by artificial intelligence? 27:49 Access+28:24 Legal Takeaways30:23 OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadattoStay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn
Cameron is joined by Matt Melnick, the Founder of Thinnr, along with Brandon Morton, the director of partnerships, and they discuss the intersection of medical aesthetics and weight loss. They explore the growing demand for weight loss solutions, the importance of sustainable practices, and the role of technology in enhancing patient experiences. The conversation highlights the Thinnr app, which provides personalized support and accountability, and the product line is designed to aid in weight loss. The episode emphasizes the need for a holistic approach to weight management and the critical role of providers in guiding patients through their journeys.The company link is here: https://medicalmillionaire.thinnrweightloss.com/Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Thinnr combines aesthetics and wellness for effective weight loss solutions.The weight loss industry is projected to grow significantly in the coming years.Sustainable weight loss requires lifestyle changes, not just medication.Providers play a crucial role in guiding patients through their weight loss journeys.Patient experience is key to retaining clients in a competitive market.The Thinnr app offers personalized support and accountability for users.Education on nutrition is essential for long-term weight management.The product line includes FDA-approved medications and supplements for weight loss.Technology can enhance patient-provider interactions and improve outcomes.A holistic approach to weight loss is necessary for lasting results.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
Just because your revenue is growing doesn't always mean your profit is. In this episode, I talk about the exact moment most Med Spa owners get stuck when they shift from a solo referral-based model into a growing team and multi-channel marketing machine, but forget to upgrade their backend systems. I break down the trap of customization on the fly and why high revenue often hides low margins. I also share the Profit Engine Formula that helps you scale with clarity and control. Tune in to learn how to design a menu, consult process, and team accountability structure that actually supports sustainable profitability without the overwhelm. HIGHLIGHTS Why 50% of small businesses fail. The client's story that inspired this episode. Two metrics every Med Spa owner must track. What AMSPA data says about profit drops when scaling. Ways to use habit data to coach your team effectively. How to keep team performance consistent across providers. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE http://heatherterveen.com/trial Apply for The Med Spa Advantage HERE https://heatherterveen.com/apply FOLLOW Heather: @heatherterveen Website: heatherterveen.com
In this episode, Samantha sits down with Ekata Rushi, the founder of DermAlign Med Spa in Langhorne, PA, to discuss the intersection of confidence, self-care, and medical aesthetics.With over 15 years in medicine, from neurosurgery to aesthetics, Ekata Rushi shares how she blends science and compassion to help women feel their most confident selves. Together, they dive into the truth behind treatments like PDO threads, Sculptra collagen stimulators, and how med spas can support skin health and elasticity for those on GLP-1 medications.The two also open up about motherhood, work-life balance, and why self-care is not vanity — it's presence and empowerment.
Two powerhouse brands have merged to form a vertically integrated leader in aesthetics and skincare—and at the helm is newly appointed CEO Nadeem Moiz. In this must-watch episode of The Technology of Beauty, Dr. Grant Stevens sits down with Moiz to explore Revance's evolution, its ambitious roadmap, and his vision for leading the company into its next chapter.Fresh off Crown Laboratories' acquisition of Revance, Moiz shares how the combined company is scaling operations, expanding its international footprint, and accelerating growth across both aesthetics and skincare. Having already built a scalable business model that balances efficiency with culture, Moiz now steps into the CEO role with a proven track record of integrating teams, identifying efficiencies, and inspiring innovation.The conversation also dives into Revance's commitment to product innovation, including regenerative medicine, new skincare formulations, and potential future therapeutic uses for its neurotoxin platform. With an eye toward operational excellence and global reach, Moiz brings a thoughtful, seasoned approach to one of the industry's most exciting transformations.For providers, investors, and anyone passionate about the future of aesthetics, this episode delivers rare insight from the executive steering one of beauty's boldest ventures.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Cameron emphasizes the critical importance of having an intentional admin day for practice owners. He discusses how this day should be dedicated to working on the business rather than in it, focusing on growth strategies, analyzing business processes, and evaluating marketing efforts. He highlights the need for standard operating procedures, financial awareness, and transitioning from a technician mindset to a CEO mindset. He provides actionable steps for maximizing admin days and stresses the importance of building a strong front desk team and enhancing client experience.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Your admin day is the most important day of the week.This is your business growth engine.Every hour you spend working on your business saves you 10 hours.The real mistake skipping admin day equals skipping scalability.Growth creates complexity and only intentional strategy simplifies it.Protect one day, your business depends on it.The top 10% of owners never treat admin day as optional.You need to be managing reviews weekly.Are you still operating like a technician?Your admin day is your growth day, your wealth building day.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
John Wheeler shares the financial metrics every med spa owner should be tracking, and why the right partnerships are like a “professional marriage.” At the heart of Alpha's strategy is a simple but powerful belief: details matter. From websites to treatment protocols, every touchpoint is crafted to be best-in-class—because in John's words, “everybody else's ceiling is our floor.”Alpha Aesthetics Partners is quickly becoming one of the biggest names in medical aesthetics, growing to 27 locations with plans for much more. CEO John Wheeler credits the company's success to an unshakable focus on culture, guided by core values like partner obsession and best in class everything.About John WheelerJohn Wheeler, the Chief Executive Officer of Alpha, is dedicated to partner obsession, making it his top priority and motivation each day. He focuses on ensuring the business operates smoothly and that partners have the best experience possible. In his role, John meets with each partner monthly for a 360-degree check-in, working to build and maintain Alpha's vibrant culture. He strives to nurture the amazing and fun tribe that is Alpha, ensuring a positive and collaborative environment for all.Learn more about Alpha Aesthetics PartnersConnect with John on LinkedInFollow John on Instagram @johnwheeler.alphaFollow Alpha Aesthetics Partners on Instagram @partnerwithalphaGuestJohn Wheeler, CEOAlpha Aesthetics PartnersHostTyler Terry, Director of Sales, MedSpaNextechPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ Follow Nextech on Instagram @nextechglowAesthetically Speaking is a production of The Axis: theaxis.io Theme music: I've Had Enough, Snake City
Curious about peptides? This episode is your ultimate crash course on anti-aging, weight loss, recovery, and hormone optimization, straight from the expert himself, Chris Morris, PA-C, co-owner of Nulevel Wellness & Medspa.We cover everything you need to know:What peptides are and why they're the future of medicineHow peptides can increase muscle, speed recovery, and boost metabolismThe “Glow Protocol” for youthful skin, collagen production & fine-line reductionSnap-8 vs Botox: a needle-free way to soften expression linesThe Wolverine Protocol for rapid injury recovery & pain reliefPeptides that improve libido, brain fog, focus, and moodSleep support: why CJC-1295/Ipamorelin & DCP can transform your restHow to make peptides and hormone therapy affordable & accessible
Shannon discusses the importance of understanding key financial metrics, such as offer profit and operating profit, and their impact on overall business health. She introduces her five-step 'Profitable Scaling Playbook' and shares practical tips for managing cash flow and optimizing customer value. Whether you're a small business owner or running a larger enterprise, this episode provides actionable advice to ensure you're not only earning well but keeping it too. Tune in to transform your financial management and build a more profitable and sustainable business. This episode originally aired on Medspa Success Strategies Podcast: https://medspamagicmarketing.com/podcast/ What you'll hear in this episode: [1:40] The Profitable Scaling Playbook: An Overview [6:50] Common Financial Pitfalls and Solutions [13:30] Marketing Strategies for Med Spas [24:15] The Three-Visit Rule in Consumer Psychology [28:35] Creative Discount Strategies for Customer Retention [31:20] The Importance of Tracking and Data in Business [33:25] Responsible Debt Management for Business Growth [36:20] Cash Flow Management Tips for Business Owners [40:30] Key Habits of Successful Med Spa Owners Check out the Medspa Success Strategies Podcast: https://medspamagicmarketing.com/podcast/ Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.