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Your Before & After gallery is one of the most powerful marketing tools in your practice. Is it telling the right story?In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Candace Crowe, Founder and CEO of BRAG Book, to discuss the evolution of aesthetic marketing and the critical role that visual storytelling plays in patient decision-making.Candace shares the journey behind BRAG Book, a purpose-built software designed to help aesthetic practices take control of their Before & After galleries. With features like image quality scoring, SEO optimization, customizable watermarks, and a clean drag-and-drop interface, BRAG Book ensures that practices can present results with precision, consistency, and professionalism.Whether you're a solo practitioner or part of a multi-location group, this episode offers a masterclass in the value of authentic imagery and the technologies shaping the future of aesthetics. Tune in to learn how Candace Crowe is helping elevate industry standards and redefining digital patient engagement on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Back by popular demand — it's another Q&A episode! I answer some of the most common questions I've received from clients and podcast listeners just like you. I talk about the new practice in today's market, the mindset shift that helped me scale faster, launching offers, and MORE. Whether you're curious about pricing menus or creating effective social media content, I've got you covered to make your med spa stand out above the rest. Get ready to think more strategically about how you're building your practice. HIGHLIGHTS What I'd focus on FIRST if I were launching a new practice today. Why building a “concept” clinic gives you a premium edge over commodity-based practices. The #1 mindset shift that helped me scale faster. How to get team buy-in when launching new services or packages. The BIGGEST mistake med spas make with social media content. RESOURCES + LINKS Submit a question for a future episode, email us at hello@heatherterveen.com with the subject line: Podcast Question. Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Can a cap that emits specific light wavelengths truly reverse hair loss? In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with John Oakley, CEO of REVIAN, to explore how their patented dual-wavelength LED therapy is transforming hair restoration. Unlike traditional laser devices, REVIAN's lightweight, cordless cap uses both 620nm and 660nm light to stimulate nitric oxide production, reduce inflammation, and block DHT—all essential to regrowing thicker, healthier hair.With over 60 patents and clinical data showing significantly greater efficacy than competing therapies, REVIAN is leading a new wave in non-invasive hair restoration. It's not just about technology—it's about results. Dr. Stevens and John both use the device personally, and over 55% of users are now women, thanks in part to its ease of use, cordless design, and drug-free, side-effect-free approach.John shares why this dual-wavelength, LED-powered system is more effective than traditional laser caps and how REVIAN's smart app brings real accountability to at-home treatment with a fully integrated therapeutic solution.In a powerful final segment, John opens up about his work in Guatemala with Unearth Hope, a nonprofit bringing basic healthcare to remote villages. His annual mission trips speak to a deeper commitment to healing—whether it's through light-based therapy or hands-on community care. Don't miss this inspiring conversation with one of the true innovators in beauty tech.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Join AmSpa founder and CEO, Alex R. Thiersch, JD, as he discusses with Courtney Smith, account executive, and Jon Romano, SVP of sales at Darwill, how med spas can leverage data-driven direct mail to overcome digital fatigue and achieve significant growth. Recorded at AmSpa's Chicago headquarters, this episode explores the evolution of traditional marketing and how direct mail can create genuine, lasting impressions that boost ROI when integrated with CRM and digital strategies. Key insights include: Darwill's strategic pivot to the medical aesthetics industry and insights into med spa owners' unique needs; The three essential factors Darwill considers when identifying profitable verticals like medical spas; How direct mail campaigns proactively target ideal customers, compared to digital; Utilizing CRM-triggered automation for personalized mailers that boost bookings and retention; Identifying the most effective creative offers and frequency for med spa audiences; Strategies for tracking ROI from direct mail campaigns; Combining direct mail with digital marketing for a competitive edge. --- Music by Ghost Score
Pricing is subjective, and the truth is, you're probably undercharging. In this episode, I talk about the exact framework I teach my private clients to help them create sustainable and high-profit businesses. I dive deep into your beliefs around money, the power of positioning, and how to price with intention. Tune in to learn how to identify when it's time to raise your prices, how to coach your team on premium offers, and why pricing is about so much more than the number on the tag. HIGHLIGHTS The 3 filters of the Pricing Matrix. How your pricing beliefs influence your team's performance. The big mistake most providers make when launching memberships. What to do if your market feels “too rural” or “too competitive”. How to stop projecting your money stories to your clients. Why your signature menu is your most powerful pricing tool! RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas stop running body sculpting ads too soon - not because they aren't working, but because they don't understand what the real ROI looks like. In this video, we break down the truth about “expensive” leads and low conversion rates... and why they might be the best opportunity to boost profitability and cash flow fast.In this video, you'll learn:✅ Why body sculpting leads are often pricey, and why that's not a bad thing✅ The real reason 95% of leads don't convert (and what to do about it)✅ How one med spa turned $4.4K in ad spend into $15K+ in revenue✅ What a 3X+ return on ad spend actually looks like✅ Why your cost per lead is less important than you think✅ When to pause an ad… and when to push harder for profit✅ How to scale body sculpting ads to dramatically improve your cash flowIf you want to stop wasting ad budget and start building a more profitable med spa, this breakdown will show you how to spot the winners hiding in your data!Follow us on social media:https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Fat grafting is evolving—faster, cleaner, and more effective than ever before. Could a new fat-processing device reshape the future of regenerative beauty?In this episode, Dr. Grant Stevens interviews Ahmed Zobi, CEO of Syntr Health Technologies, about a revolutionary advancement in autologous fat processing. Born from a university research project and fueled by personal motivation, Syntr's rotor-based microfluidic system is the first FDA-cleared device of its kind to be used in a human clinical trial for facial fat grafting.Ahmed explains how this cutting-edge, closed-system platform delivers highly viable fat cells for safer, cleaner, and more consistent outcomes—ideal for mid-face augmentation, breast reconstruction, and even orthopedic support. They dive into Syntr's journey from NIH grants to commercialization, how the device is enabling next-generation PRP and exosome research, and why automation and reproducibility are critical for the future of regenerative medicine.Whether you're a clinician, innovator, or investor, tune in to the latest episode of The Technology of Beauty for insights into the evolving landscape of biotechnological aesthetics.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
This Med Spa in San Antonio Looks Great—But One Location Might Be Holding It Back...Business Listing - https://www.bizbuysell.com/business-opportunity/leading-multi-site-med-spa-franchise-with-high-margins/2345553/Huge thanks to Connor Groce for bringing this deal to the pod! Always great having you on, and this one was a masterclass. For more information or to connect with Connor head to connorgroce.com.
What if the secret to better skin isn't what you put on, but what already lives there? In this fascinating episode, Dr. Grant Stevens sits down with Thomas Hitchcock, Ph.D., the Chief Innovation Officer at Revance, for a deep dive into the overlooked world of the skin microbiome. Sharing his unique path from a background in genetics and fine arts to pioneering work in tissue engineering, and ultimately, to leading skin health innovation in aesthetics, Thomas unpacks the science behind Biojuve, a revolutionary skincare platform built around live microbes designed to rebalance the skin biome for real, lasting results. From how these microorganisms interact with the skin's natural environment to their role in supporting collagen, reducing inflammation, and enhancing post-procedure recovery, this conversation reveals a transformative new direction for skincare. Whether you're a skincare professional or simply curious about the future of aesthetics, you won't want to miss this thought-provoking episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
This Med Spa in San Antonio Looks Great—But One Location Might Be Holding It Back...Business Listing - https://www.bizbuysell.com/business-opportunity/leading-multi-site-med-spa-franchise-with-high-margins/2345553/Huge thanks to Connor Groce for bringing this deal to the pod! Always great having you on, and this one was a masterclass. For more information or to connect with Connor head to connorgroce.com.
Can one device transform the future of fat grafting? Join Dr. Grant Stevens on this compelling episode of The Technology of Beauty as he welcomes Dr. David Kirn, the innovative mind behind the Orchid device—a cutting-edge, all-in-one system engineered to simplify and optimize the fat grafting process. Designed with both efficiency and predictability in mind, Orchid enables surgeons to harvest, purify, and re-inject fat using a completely mechanical, self-contained system that eliminates the need for centrifuges, decanting, or a complex setup.In this episode, David explains how his years in aesthetic surgery and a longstanding frustration with the inefficiencies of traditional fat grafting led to the development of this revolutionary tool. By using an FDA-approved absorbent material to remove oil and aqueous content, the Orchid device delivers a consistently high-quality fat graft with minimal waste and maximum viability. With each cycle taking only minutes, the system allows for fat grafting procedures to be performed in-office, significantly cutting down time and overhead for physicians while offering long-lasting, natural results for patients.David also shares insights into the FDA pathway, future product expansions, and how Orchid could position itself as a market disruptor—not just in facial fat grafting, but also in breast and body applications. If you're interested in the technology reshaping aesthetic medicine, this is one episode you don't want to miss.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
In this episode, we sit down with Dr. Johnny Franco live at the Aesthetic Meet 2025 in Austin, Texas. Dr. Franco shares insights from the frontlines of the "Ozempification" of aesthetics, how weight loss journeys are reshaping demand for both non-surgical treatments and advanced body contouring, and why the next wave of cosmetic surgery is already here. We also dive into how AI is beginning to transform aesthetic practices, and what the future holds for regenerative medicine, body sculpting, and patient care over the next few years. A fast-paced, forward-looking conversation you won't want to miss.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co
What if fat loss could be achieved without impacting metabolism? Recorded live at AIS 2025, Dr. Grant Stevens speaks with Alon Bloomenfeld, Executive Chair of Raziel Therapeutics, about a new class of injectable fat reduction—one that works locally, not systemically. Unlike semaglutide or other metabolic treatments, this lipophilic compound directly destroys fat cells at the site of injection, offering a highly targeted, non-surgical solution for body contouring. With FDA Phase III trials underway, Bloomenfeld shares what sets this breakthrough apart.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
London med spas can generate 3X more qualified leads through strategic multimedia content marketing versus traditional methods. Educational blogs, testimonial videos, and seasonal promotions drive engagement, while the growing content marketing industry presents prime opportunity for aesthetic businesses. Learn how at https://medfiremedia.clientcabin.com/proposal MedFire Media division of Logjam Solutions Limited City: Waterlooville Address: 101 Woodsedge Website: https://medfiremedia.clientcabin.com/app/proposal
In this episode, hosts Brad and Michael share the story of a plastic surgeon who paid the price of not having formal agreements with his “business partner.” Without clear legal terms, the partnership led to patient loss and operational setbacks. Tune in to learn why having a legal framework and protective agreements, like non-competes and NDAs, is key to protecting your practice from business fallouts. Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto Stay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn
Cameron discusses the essential elements of running a successful medical practice. He emphasizes the importance of treating practices like businesses, understanding the deeper motivations behind patient care, and the transformative impact of aesthetic services. He shares insights on building emotional connections with patients, effective communication strategies, and the need for a sustainable business model that prioritizes patient experience. He concludes with a forward-looking perspective on the growth potential of the aesthetic industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Every practice must be run like a business.Understanding your 'why' is crucial for success.You're not just selling services; you're selling transformation.Practice owners are artists, creating life-changing results.Burnout is a real challenge for entrepreneurs.Every patient interaction is a chance to build emotional connections.Effective communication is key to patient retention.A sustainable business model is essential for growth.The aesthetic industry is poised for significant growth.Helping patients should be the primary motivation.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
Step inside The Aesthetic Society's transformation as Dr. Grant Stevens hosts a special episode live from AIS 2025 in Austin, Texas. Joined by Past President Dr. Kiya Movassaghi, Current President Dr. Tracy Pfeifer, and CEO Mark Theis, this powerhouse panel explores the strategic evolution of The Aesthetic Society — touching on rebranding, inclusive membership, and data-driven leadership. From governance reforms to the creation of the Allied Pro tier and the reimagined "Aesthetic MEET" experience, discover how these visionary leaders are shaping the future of aesthetics.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
What if you could secure financing for a six-figure aesthetic device in under 30 seconds?In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Joe Gasque, CEO of MedShift, to explore how his company is transforming the business of beauty. Recorded live at the Aesthetic Innovation Summit in Austin, Texas, Joe explains how MedShift is revolutionizing financing, streamlining practice operations, and building an Amazon-style marketplace for aesthetic providers. With over $400 million now backing their initiatives, MedShift is empowering practices and manufacturers alike with unmatched agility and technology. Don't miss this insider look at what's next for aesthetics.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
From the tennis court to the top of global aesthetics, Daniel De Boer's journey is nothing short of remarkable. In this episode of The Technology of Beauty, Dr. Grant Stevens welcomes Daniel to the show during the Aesthetic Innovation Summit in Austin, Texas. As a leader at Croma-Pharma, Daniel shares his professional evolution—from early roles at Galderma and Allergan to shaping the strategic global vision at his current venture. Discover the unique challenges and opportunities of launching aesthetic products in the U.S., and hear firsthand what it takes to succeed in today's dynamic beauty industry.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
AI takes center stage as Chris Balbi joins the MSM crew live from the Medical Spa Show to unpack how artificial intelligence is transforming aesthetics marketing and patient conversion. From ChatGPT-generated beauty reports and contact-wall lead magnets to viral video editors and voice tools like 11 Labs, Chris shares the exact systems he uses to attract new patients—and the results speak for themselves. The group dives into everything from deepfakes and AI hallucinations to ethical concerns, audience backlash, and the irreplaceable human touch. With plenty of humor, sound effects, and honest conversation, this episode proves that AI isn't here to replace providers—it's here to empower them. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/
A new frontier in aesthetic medicine is emerging, built on adipose innovation. In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Caro Van Hove, the new CEO of Tiger Aesthetics, to discuss how the company is transforming the beauty landscape. From strategic acquisitions to the launch of alloClae — an off-the-shelf structural adipose tissue product — Caro shares the vision behind a fully self-funded, vertically integrated business redefining what's possible in body contouring and beyond.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
The future of breast aesthetics is here — and it's smarter than ever. In this eye-opening episode of The Technology of Beauty, Dr. Grant Stevens welcomes Juan José Chacón, founder of Motiva, who shares the fascinating story behind his journey from Costa Rica to pioneering one of the most advanced breast implant technologies on the market — with biosensor integration providing real-time health insights. With a focus on innovation and a commitment to women's health, Motiva is redefining the future of breast aesthetics and reconstruction.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Are you in a rut when it comes to marketing your medspa?Today, Andrea and Taleesa are diving into why creative marketing is so important and how you can balance educational content with entertainment to attract your ideal clients and keep them coming back for more. Listen to this episode to get all the inside tips for making your content engaging and relatable beyond just traditional educational posts.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Romanticizing your services 2:50Creating relatable content for your clients 17:40Creative content ideas for medspas 24:45Links:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Can a skin care brand guarantee its products never end up on unauthorized websites? This one can.Join Dr. Grant Stevens as he interviews Don Maree, a key leader at AlumierMD, live from the Aesthetic Innovation Summit in Austin. In this illuminating discussion, Don shares how AlumierMD has mastered product integrity, physician support, and global expansion—all while staying ahead of trends in peptides, clean formulations, and digital retail. If you're curious where aesthetic skin care is headed, this episode is a must.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Ever wonder how to confidently present high-ticket treatment plans without overwhelming your clients — or yourself? In this episode, I sit down with one of my incredible clients, Tommie Jo, owner of Driftless Aesthetics. We talk about the mindset, systems, and strategies that will take you from doing it all yourself to confidently presenting $15–$18K comprehensive treatment plans that your clients say YES to. We also share tips on how to eliminate decision fatigue, train your team into the ultimate conversion machine, and position yourself as an authority within your industry. HIGHLIGHTS How Tommie Jo went from solo provider to confident CEO of a growing Med Spa. Strategies to confidently present $15–18K treatment plans. How to eliminate decision fatigue for your patients. Structure treatment plans that clients say YES to. Tips to train your team for consistent and high-level outcomes. Why having a clear POV positions you as an industry authority. RESOURCES + LINKS Learn more about Driftless Aesthetics HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com Follow Driftless Aesthetics: @drift.lessaesthetics
Chris Holman welcomes back Scott Weaver, President, and Co-Owner of Douglas J Companies, Okemos, East Lansing, across Michigan, Illinois, Tennessee, Nebraska. There were several things Chris wanted to find out in this conversation; Scott, welcome back briefly review the array of services and products with Douglas J. Companies? Med Spa has been important among your services in recent years, how is that going? On the Institute/school side; how are the schools? and have Promise Scholarships for students in Michigan made a difference? Any highlights for 2025? Tell us more about services in Nebraska, any other targeted states? » Visit MBN website: www.michiganbusinessnetwork.com/ » Watch MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/
Send us a textAbout Dr. Mila IoussifovaDr. Mila Ioussifova graduated with honors from the New England College of Optometry and completed a residency program in community health and ocular disease in Boston, MA. She is a fellow of the American Academy of Optometry and is on the leadership team of the Anterior Segment Section of the AAO. Dr. Mila served as an adjunct clinical faculty at the Pacific University College of Optometry and was an examiner for the National Board of Examiners in Optometry. She is involved with her state association and advocacy efforts, and she is the Director of Education for the Oregon Optometric Physicians Association. Dr. Mila is a Board-Certified Nutrition Specialist and is a fellow of the Ocular Wellness and Nutrition Society. Dr. Mila owns a private practice in Portland, OR, with special interests in advanced dry eye treatments, nutritional counseling, and aesthetic services.
What if aesthetic medicine could do more than enhance how patients look—what if it could also elevate how they feel? In this provocative episode, Dr. Grant Stevens welcomes Cindy Eckert, the visionary founder of Sprout Pharmaceuticals and champion of female sexual health. Broadcasting from the Aesthetic Innovation Summit in Austin, TX, Cindy reveals how Addyi, the first FDA-approved libido pill for women, is reshaping conversations around beauty, desire, and wellness. Learn how this disruptive prescription product is becoming a must-have offering in aesthetic practices nationwide on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Cameron discusses the essential strategies for success in the medical aesthetics industry. He emphasizes the importance of marketing, patient retention, and leveraging data to drive growth. He also explores innovative financing solutions and the significance of post-treatment follow-up to enhance patient loyalty. As the industry faces challenges, he provides insights into future trends and winning strategies for 2025, urging practice owners to invest in technology and understand their market positioningListen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The most successful practices are the best marketers.Patient retention is crucial for long-term success.Understanding market dynamics can help practices thrive.Data analysis is key to identifying growth opportunities.Innovative financing options can attract more patients.Post-treatment follow-up is essential for patient loyalty.Many practices struggle with branding and unique selling propositions.The aesthetics industry is evolving with new trends.Positioning and personalization are vital for profitability.Investing in technology can streamline operations and improve patient experience.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
The $15 billion medical spa industry is booming—with the average single-location med spa generating $1.98 million annually. So why do so many med spa owners struggle to break into seven figures? In this solo episode of Spa Marketing Made Easy, I'm diving into the six most common reasons spa owners don't scale to a million-dollar business—and how to fix them. From recurring revenue models to high-profit treatments and the power of partnerships, this episode will give you the insight (and actionable steps) you need to turn potential into real, sustainable growth. What you'll learn during this episode: Why recurring revenue is the bedrock of scalable med spa success The biggest mistake spa owners make with pricing—and how to correct it The key metrics that actually matter (and how to track them) How to identify and lead with your highest-profit services The simple structure behind sales funnels and why you need one Why your strategic partnerships and network are the ultimate growth accelerator Resources Mentioned in Episode #428: Why You're Not a Million-Dollar Med Spa Owner – And How to Change That Learn more at americanmedspa.org (AMSPA data source) Access our Spa Capacity Calculator inside APA - become a member here! Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/ ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
There's a reason your skin might feel like it aged five years in the last one. Stress, toxins, tech overload, hormone shifts, you name it. And those “miracle” lasers at your local med spa? Some might be melting fat off your face. Literally. Rachel Varga is here to clean up the chaos. This double board-certified aesthetic nurse specialist has done over 20,000 rejuvenation procedures, taught clinics worldwide, and spent years researching how to age slower—and look more radiant while you do it. We're talking collagen breakdown, lab tests for biological skin age, what inflammation really does to your face, and how to dodge gimmicky med spa treatments that waste your time and money. "We forget that when we have more energy to go through life, guess what? Our skin is also gonna have more energy to be more healthy and radiant as well.” ~ Rachel Varga In This Episode: - Rachel's background in aesthetics and skin rejuvenation - Biomarkers for tracking skin aging - Blood sugar's devastating impact on collagen - Best treatments available in med spa - Collagen degradation biomarkers - Red light therapy for skincare - Broadband light therapy that reverses skin age - Med spa treatments and industry trends: what you should know - Rachel's new skincare line & why it's different - Toxins in beauty products destroy hormones - C60 for topical antioxidant protection - Fragrances and their effect on skin For more information, visit https://www.myersdetox.com Heavy Metals Quiz: Find out your toxicity score and receive a free video series on detoxification. Visit https://heavymetalsquiz.com Resources Mentioned: Bon Charge Red Light Face Mask: Get 15% off with code WENDY at https://boncharge.com About Rachel Varga: Rachel is a double board-certified aesthetic nurse specialist, published researcher, and host of the School of Radiance podcast. She's performed over 20,000 rejuvenation procedures and trained professionals worldwide. Known for her gentle touch and natural-looking results, Rachel blends Western skincare, functional medicine, and biohacking to help you look and feel your best—without the fluff, hype, or damage. Use code DRWENDYMYERS for 15% off a one-on-one skin consultation with Rachel Varga. Shop her non-toxic, med-grade skincare line at https://theschoolofradiance.com. Disclaimer The Myers Detox Podcast was created and hosted by Dr. Wendy Myers. This podcast is for information purposes only. Statements and views expressed on this podcast are not medical advice. This podcast, including Wendy Myers and the producers, disclaims responsibility for any possible adverse effects from using the information contained herein. The opinions of guests are their own, and this podcast does not endorse or accept responsibility for statements made by guests. This podcast does not make any representations or warranties about guests' qualifications or credibility. Individuals on this podcast may have a direct or indirect financial interest in products or services referred to herein. If you think you have a medical problem, consult a licensed physician.
Do you want to create a memorable experience that keeps your clients coming back on repeat? In today's episode, Andrea and Taleesa are giving you tips on growing your Medspa business beyond just marketing, and emphasizing why client retention is so important when it comes to growing your practice. Join both Andrea and Taleesa as they dive into the insights of growing your business beyond traditional marketing strategies and what you can do to make sure your clients keep coming back. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why you need to focus on client retention 3:50The importance of having user friendly tech 16:10Building relationships with your clients 35:40Links:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Cameron discusses the importance of marketing, technology, and sales in the medical esthetics industry. He emphasizes that successful practices are those that invest heavily in marketing, aiming for 10-15% of top-line revenue, and have a robust tech stack. Key components include front-facing websites, e-commerce, online booking, EMRs, CRMs, membership programs, and patient financing. He stresses the need for automated systems to handle patient inquiries and bookings effectively, noting that over 90% of practices underfund their marketing budgets. He also highlights the importance of educating patients and maintaining a seamless patient experience to enhance retention and acquisition costs.Listen In!Thank you for listening to this episode of Medical Millionaire!Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
This week, AmSpa founder and CEO, Alex R. Thiersch, JD, sits down with Tyler Weinberg, CEO of Aviva Aesthetics, and Dan Hosler, chairman of the board at Aviva and managing partner of DuneGlass Capital. They discuss how Aviva is implementing an innovative approach to business growth that provides med spa owners a pathway to long-term success—offering a unique alternative to traditional private equity. Learn how their model empowers growth-minded med spa owners to scale, retain control and prepare for long-term success and potential sale. This conversation includes: The reality of private equity: how it works and trade-offs for med spa owners; How Aviva's alternative model help you grow without losing ownership or control; Key operational benefits of partnering with an MSO that supports autonomy; How Aviva's fully aligned incentives help increase your business value; Steps to improve your financials and prepare your med spa for a sale; Building a long-term, sustainable business that attracts investors. --- Music by Ghost Score
What if your skin could do more than protect you? In this thought-provoking episode of The Technology of Beauty, Dr. Grant Stevens sits down with Ryan Beal, the CEO of Dyve Biosciences, to explore how transcutaneous drug delivery is poised to reshape both the aesthetics industry and the field of oncology. With Dyve's pioneering platform, molecules once limited to injections or oral delivery are now being driven through the skin — offering a powerful new frontier in treatment possibilities.Ryan walks us through Dyve's surprising evolution from skincare applications and elite athletic performance enhancement to its most ambitious moonshots: noninvasive fat reduction and improving chemotherapy effectiveness through targeted pH modulation.This episode also takes a personal turn, as Ryan opens up about his recent battle with cancer—a diagnosis that came just months after speaking about oncology research on a previous episode. Now a survivor, Ryan shares how his company's technology played a direct role in his treatment, potentially boosting the efficacy of his own chemotherapy regimen. It's a powerful testament to the impact of innovation when professional purpose and personal experience collide.From fat-melting topicals to transdermal neurotoxins and tumor microenvironment alkalinization, Ryan Beal offers an inspiring look at how Dyve Biosciences is transforming medicine one molecule—and one patient—at a time. Don't miss this candid, cutting-edge conversation about the future of drug delivery and the deeply human stories behind biotech breakthroughs on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
In this episode of What the Hell Just Happened?!, Paul Edwards and CeCe Wilson discuss how rapid growth can both be exciting, but also lead to compliance concerns. Join them as they discuss the importance of having a handbook and knowing the laws around being a business owner. This week, episode 105 of What the Hell Just Happened?! is about how Med Spas experience rapid growth and the negative impacts of that success. Better workplaces make better lives. Important Links for this Episode: Blog from CEDR on rapid growth and compliance concerns Our podcast sponsor, CEDR HR Solutions, knows there's a better, easier way to HR. With our industry-leading approach, we support over 3,000 small and medium businesses across the country through custom handbooks, one-on-one HR coaching, and education. From HIPAA training to our expansive software, backstageHR, our affordable and tailored approach enables you to address any issue with ease. In this episode of What the Hell Just Happened?!, CEDR CEO and Founder Paul Edwards is joined by CeCe Wilson to share the legal risks around rapid growth and success, and actionable steps you can take to correct your mistakes and move forward with confidence. Paul Edwards and CeCe Wilson also discuss: Mara, a Med Spa owner who rapidly grew her Med Spa and is now struggling with compliance issues now that she's expanding. The importance of a good handbook, and hiring/onboarding processes, and as much foundational structures as possible to grow successfully and compliantly. The importance of hiring on CEDR HR Solutions to help you get started on the right foot with people in your corner who can help you scale successfully and legally. What core values encourage in leadership roles at your practice. If you are a business owner or an office manager looking to simplify your HR process and you are not already subscribed to our HR Insider Newsletter, you need to click here to start receiving the most current, updated information for your office. Be sure to tune in every other Tuesday and listen to past episodes to get informed about tons of HR tips and best practices. Thank you for listening! If you enjoyed today's episode, please make sure to share this episode on LinkedIn or with your team, and don't forget to follow, share, and rate the show on your preferred listening platform. Email questions or comments for Paul at podcast@wthjusthappened.com You can connect with us here: Website LinkedIn Instagram Facebook
Join Audrey Neff as she welcomes back Olivia Salmen and Tracy Olson, to discuss the critical topic of training & career development in the medical aesthetics industry. Olivia Salmen, master injector and social media influencer, and Tracy Olson, owner of Youthtopia Med Spa and founder of the Aesthetic Injector Academy, share their insights on how to effectively transition into the aesthetics field and advance your craft. They highlight the importance of pre-training education, break down FDA-approved vs off-label applications, and the need for practitioners to be well-versed in not just anatomy and rheology, but also complication management. The three also touch on the role of social media, the significance of self-investment, and their shared excitement for the upcoming Aesthetic Extender Symposium to be held August 7-10th in Boca Raton, FL – and why every injector should put this must-attend event on their calendars in 2025.
Is the thought of having a professional photoshoot giving you anxiety?Today, Andrea and Taleesa are talking about the importance of professional photo shoots, including why you should be prioritizing organic photos over stock images in your Medspa marketing. They're also giving you their 10-step process for making sure you have a successful photo shoot, so you can get the most out of your time and money.Listen to this episode to get your step-by-step guide that will help take the mystery and anxiety out of professional photography.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Finding a local photographer that fits your budget and style 3:55How you can use Pinterest to help with your inspiration 11:28Tips for being comfortable during the shoot 33:40Links:Photography Guide: https://smithandcrawford.com/photographyEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Cameron discusses the economics of the aesthetics industry, focusing on the financial metrics that MedSpa owners need to understand to thrive. He highlights the importance of knowing revenue and profit margins, the impact of service selection on profitability, and the necessity of investing in marketing. He emphasizes the significance of managing utilization rates and provider workloads, as well as enhancing revenue per treatment hour. The episode concludes with key takeaways for MedSpa success, encouraging owners to be proactive in their financial management and marketing strategies.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Understand your financial metrics to thrive in the aesthetics industry.Invest 10-15% of your top-line revenue into marketing.Know your patient acquisition cost and work to reduce it.Maximize profitability by selecting high-margin services.Regularly audit your expenses and subscriptions for efficiency.Utilization rates should be monitored to prevent provider burnout.Enhance revenue per treatment by introducing additional services.Educate patients on available treatments to increase their spend.Aim for a net margin of 25-30% for sustainable growth.Be proactive in financial management to increase the value of your practice.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
I've been collecting your HOTTEST questions over the past few months and I'm answering the ones I get asked the most. I'll share the mindset and strategy shifts that need to happen if you want to raise your prices, confidently sell your signature packages, and attract high-end clients who DON'T question your rates. I also share my favorite metaphor for navigating underperforming team members, why most owners delay scaling, and how to rewire your beliefs to attract premium clients. Tune in for answers that are going to help you protect your peace and your profit. HIGHLIGHTS What to do when someone isn't ready to buy your signature package. How to raise your prices without losing loyal clients. How to attract high-end clients who don't question your pricing. The #1 mistake Med Spa owners make when trying to scale. Whether you should start with packages OR memberships. Why you need to raise prices BEFORE launching a membership. Ways to handle underperforming team members (especially when you don't want to fire them). The #1 priority every Med Spa CEO must remember. RESOURCES + LINKS Apply for Med Spa Advantage HERE The Med Spa Courses and Programs HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
What happens when a seasoned industry leader acquires one of the most closely watched companies in aesthetics? In this episode of The Technology of Beauty, recorded live at AIS 2025, Dr. Grant Stevens is joined by Jeff Bedard, Founder and CEO of Crown Laboratories, to discuss the recent acquisition of Revance and what it means for the evolving aesthetics landscape.Reflecting on his path from starting Crown Laboratories to building a diversified portfolio that now includes leading skincare, microneedling, and regenerative products, Jeff shares the strategic thinking behind the Revance acquisition, and how they plan to engage more directly with plastic surgeons and other key specialists moving forward.Tune in for an exclusive conversation, offering insight into the trends shaping patient expectations, and the role innovation will play in expanding treatment options across the field of aesthetics, on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
In this episode of the Nurse Converse podcast, Maggie Ortiz dives into the topic of nursepreneurs and the importance of ethical practice in the nursing profession as she continues the Protect Your Nursing License Series. She emphasizes the need for nurses to stay within their scope of practice while exploring entrepreneurial opportunities. The conversation covers various aspects of nurse entrepreneurship, including legal considerations, the role of nurse coaching, and the regulations surrounding med spas. Tune in for insights on how to navigate the entrepreneurial landscape while maintaining ethical standards in nursing practice.>>Nursepreneurs: Staying in Your Lane to Ensure Ethical PracticeJump Ahead to Listen:[00:04:08] Staying in your lane.[00:05:43] IV hydration business opportunities.[00:10:00] Nurse coaching and licensure.[00:16:18] Misrepresentation of nursing credentials.[00:20:23] Legal considerations for med spas.Connect with Maggie LinkedIn and on social media:Instagram: @advocates4nursesTikTok: @advocates4nursesFor more information, full transcript and videos visit Nurse.org/podcastJoin our newsletter at nurse.org/joinInstagram: @nurse_orgTikTok: @nurse.orgFacebook: @nurse.orgYouTube: Nurse.org
In this episode, hosts Brad and Michael welcome Patrick Blake, MD, FAAD, dermatologist and co-founder of Portrait, to discuss the compliance challenges in the aesthetics industry. Dr. Blake shares his journey from clinician to entrepreneur and how Portrait helps med spas compete while prioritizing compliance. Learn how to navigate evolving compliance regulations, avoid common pitfalls, cut through misinformation, and protect your practice.Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto Stay connected for the latest business and health care legal updates:Website FacebookInstagramLinkedIn
Cameron discusses the critical importance of mindset for MedSpa owners. He emphasizes the transition from being a technician to a business owner, the need for a growth mindset, and strategies for overcoming fear and building confidence. The conversation also covers building a resilient team, understanding financial strategies, and the significance of effective marketing and branding in a competitive industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Mindset is crucial for MedSpa owners.Transitioning from technician to business owner is essential.Overcoming fear builds confidence.A growth mindset is necessary for adapting to industry changes.Hiring with intention fosters a positive team culture.Charge what you're worth to reflect your expertise.Self-care is vital to prevent burnout.Authentic branding attracts ideal customers.Storytelling builds authority and trust.Investing in your business is key to long-term success.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
In this episode of Grow a Small Business, host Troy Trewin interviews Amanda Lemmage, the visionary behind Skinevity Med Spa, shares her inspiring journey of transforming a traditional spa into a thriving wellness clinic. Starting solo in 2013, she achieved 300% revenue growth and built a team of four. Amanda discusses her passion for community involvement, leveraging patient satisfaction, and innovative treatments to create a wellness destination. She also reveals how she self-funded her business and earned accolades like Vanity Fair and Vogue features. Tune in for insights on leadership, resilience, and balancing professional growth with personal well-being. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Amanda Lemmage, the hardest thing in growing a small business is having patience and persevering through struggles. She emphasizes that success doesn't happen overnight and requires years of experience, learning from failures, and maintaining a positive mindset to overcome challenges. What's your favourite business book that has helped you the most? Amanda Lemmage mentioned "The 7 Habits of Highly Effective People" by Stephen Covey as her favorite business book that has helped her the most. She also expressed appreciation for "Think and Grow Rich" by Napoleon Hill as another impactful read. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Amanda Lemmage recommends two great podcasts for small business growth: The Office Hours Podcast by David Meltzer, offering valuable business insights and discussions on gratitude, and The Ray C Show from Singapore, featuring diverse and inspiring business topics. These resources help expand horizons through impactful interviews and discussions. What tool or resource would you recommend to grow a small business? Amanda Lemmage highly recommends finding a mentor as a key tool for growing a small business. She emphasizes that mentors provide invaluable guidance by sharing their experiences, successes, and lessons learned, helping business owners avoid pitfalls and make informed decisions. What advice would you give yourself on day one of starting out in business? Amanda Lemmage's advice to her day-one self in business would be to stay open-minded and aware of everything around her. She stresses the importance of not limiting oneself to preconceived ideas, being receptive to new opportunities, learning from people encountered along the journey, and recognizing the value they bring. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Being a great leader starts with setting the example you want others to follow – Amanda Lemmage Staying true to your goals while embracing change is essential for lasting success – Amanda Lemmage Your energy as a leader impacts not just your team but everyone who walks through your door – Amanda Lemmage
Cameron emphasizes the critical importance of financial literacy for practice owners in the medical aesthetics industry. He discusses the necessity of understanding key financial metrics, the growth potential of the MedSpa industry, and the importance of patient acquisition and retention. He also provides actionable strategies for improving financial management and marketing, urging practice owners to view their financials as essential tools for sustainable growth.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Knowing your numbers is not optional; it's essential for sustainable practice growth.Set a revenue goal for the next six to 12 months.Analyze your cost per lead, per service, and overall profit margins.Implement one financial improvement strategy this month.Increase prices, reduce costs, or offer memberships to improve profitability.Marketing should be viewed as an investment, not an expense.Patient retention is critical; aim for a retention rate above 70%.Understand your revenue per visit per patient to optimize pricing.Utilize financial dashboard software to track key metrics.Educate yourself on financial management to enhance your business acumen.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
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*5:00am: This Shouldn't Make Me Sad *6:00am: When Did Technology Shock You, Caught The Neighbor Red Handed *7:00am: Tipping On Medical Procedures *8:00am: What Happened When You Left Dad In Charge, Good Deeds *9:00am: Jerk Or Justified.
Physician and author Kate Dee discusses her article, "Medspa madness: How illegal practices are putting patients in peril" and book, Med Spa Mayhem: The Good, The Bad and the Ugly Secrets of the Aesthetics Industry, exposing the alarming rise of unregulated med spas operating without proper medical oversight. Kate highlights cases of illegal Botox and filler injections, unlicensed individuals performing medical procedures, and the increasing use of counterfeit products leading to serious injuries and even death. She details shocking incidents, including arrests in Texas and California and the tragic case of Jennifer Cleveland, who died after receiving an improperly administered IV infusion. Kate advocates for stronger enforcement, public awareness, and the need for a national certification system to ensure patient safety. Listeners will gain insights into the risks of unregulated med spas and what they can do to protect themselves from dangerous practices in the aesthetics industry. Our presenting sponsor is Microsoft Dragon Copilot. Microsoft Dragon Copilot, your AI assistant for clinical workflow, is transforming how clinicians work. Now you can streamline and customize documentation, surface information right at the point of care, and automate tasks with just a click. Part of Microsoft Cloud for Healthcare, Dragon Copilot offers an extensible AI workspace and a single, integrated platform to help unlock new levels of efficiency. Plus, it's backed by a proven track record and decades of clinical expertise—and it's built on a foundation of trust. It's time to ease your administrative burdens and stay focused on what matters most with Dragon Copilot, your AI assistant for clinical workflow. VISIT SPONSOR → https://aka.ms/kevinmd SUBSCRIBE TO THE PODCAST → https://www.kevinmd.com/podcast RECOMMENDED BY KEVINMD → https://www.kevinmd.com/recommended GET CME FOR THIS EPISODE → https://www.kevinmd.com/cme I'm partnering with Learner+ to offer clinicians access to an AI-powered reflective portfolio that rewards CME/CE credits from meaningful reflections. Find out more: https://www.kevinmd.com/learnerplus
Are you risking your health at unregulated med spas? Dr. Kate Dee, author of Med Spa Mayhem and owner of Glow Medispa in Seattle, reveals the shocking truth about America's aesthetic clinics. In this episode, she explains how to identify if a med spa is operating legally; the risks of unregulated treatments; and how lasers, cosmetic filler, microneedling, and IV treatments can go wrong. Plus, she shares her vision for improving industry standards. Tune in to learn how to protect yourself and demand better from the med spa industry.Episode recap (with links to look up your medical providers' credentials): fatmascara.com/blog/dr-kate-deeProducts mentioned in this episode: shopmy.us/collections/1245591Sponsor links & discount codes: fatmascara.com/sponsorsPrivate Facebook Group: Fat Mascara Raising a WandTikTok & Instagram: @fatmascara, @jenn_edit, @jessicamatlin + contributors @garrettmunce, @missjuleeSubmit a "Raise A Wand" product recommendation: text us or leave a voicemail at 646-481-8182 or email info@fatmascara.com Become a member at https://plus.acast.com/s/fatmascara. Hosted on Acast. See acast.com/privacy for more information.