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Send us Fan MailIn this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Tom Terranova to explore a side of aesthetic medicine that patients rarely see—but that ultimately determines their safety: infrastructure. While most conversations focus on results, pricing, or provider reputation, this episode shifts the lens to what happens behind the scenes, where clinical protocols, operational systems, and regulatory gaps quietly shape outcomes.Terranova shares the mission behind QUAD A, a nonprofit that has long established safety standards in surgical settings and is now expanding into the rapidly growing med spa space. As aesthetic treatments move further into consumer-driven environments, the industry faces a critical challenge: demand has scaled faster than standardization.One of the most compelling insights from the conversation is the idea that risk in aesthetics is not binary—it's stratified. Procedures often perceived as “low risk” can vary significantly in complexity and potential for harm. Yet unlike traditional medicine, med spas have lacked a clear framework to define and manage that risk. QUAD A's tiered approach introduces a more structured way to evaluate procedures, shifting how both providers and patients should think about safety.The discussion also challenges a common assumption: that credentials alone ensure safe care. Terranova emphasizes that true safety depends on more than technical skill—it requires the ability to recognize complications, respond in real time, and operate within a system designed for consistency and accountability. Ultimately, this episode reframes safety as something systemic, not superficial.Listen to the full episode to hear Tom Terranova break down the hidden gaps in aesthetic medicine and what every patient should understand before choosing where to get treated.Learn more about QUAD ADon't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf!Support the show
The medical spa industry has surged into a $20+ billion market, bringing with it significant challenges around regulation and patient safety. In this episode, we are joined by Dr. Kate Dee, a Yale‑trained physician, breast imaging specialist, author of Med Spa Mayhem, and founder of The Medspa Board. After witnessing widespread noncompliance and risky practices across the industry, Kate set out to create a safer, more transparent standard for both patients and legitimate practices. Learn how emerging industry efforts aim to bring clarity and accountability to the aesthetic industry. Discover how legal compliance, proper medical oversight, and transparent patient education can set your practice apart and protect the future of aesthetics. To learn more about Dr. Kate Dee, visit: https://drkatedee.com/ Chapters00:00 Intro00:45 Banter03:52 Guest background12:50 What is the Med Spa board trying to solve?17:34 How did your experiences lead to your commitment to safety?26:06 What are you optimistic about in the med spa industry?27:28 Access+28:02 Legal Takeaways29:19 OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto Stay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn
If you run a 1–2 location med spa and want the option to scale or sell in the next few years, the way you build your business today determines whether buyers see opportunity—or risk. In this episode, I sit down with Audrey Neff, Chief Marketing Officer at Aviva Aesthetics, to unpack what actually drives enterprise value in an aesthetics practice. We talk about how the industry is evolving beyond traditional private equity rollups, why owner-operators often expand too early, and what it takes to build a med spa that's attractive to partners, lenders, or investors. The goal isn't to rush toward an exit—it's to operate your practice in a way that gives you options. The Enterprise Value Problem Most Med Spas Miss The underlying financial challenge throughout this conversation is enterprise value—specifically how med spa owners unintentionally limit the value of their practice when expansion decisions outpace operational structure. Many aesthetics practices grow revenue quickly but fail to build the systems, leadership structure, and financial discipline that make growth transferable. Enterprise value increases when your med spa can operate predictably, profitably, and without constant owner intervention. The Financial Signals That Tell You Whether You're Ready to Scale Tune in to learn several operational and financial realities that determine whether a med spa becomes a scalable asset or remains owner-dependent income. • Why many med spa owners open a second location too early • How provider utilization reveals whether your practice is actually ready to expand • What private buyers and investors evaluate when assessing enterprise value • Why EBITDA quality matters more than top-line revenue growth • How service mix diversification protects margins and reduces operational risk • Why leadership development and culture directly impact the value of your practice Operational Moves That Increase Enterprise Value If you're serious about increasing the enterprise value of your med spa, these are operational fundamentals I recommend focusing on. Providers should be operating at roughly 80% utilization or higher before you consider opening another location. Expanding without demand simply multiplies overhead. Many aesthetic practices overcomplicate provider pay. Standardized compensation models—often around 20% of provider-generated revenue—help protect margins while keeping incentives clear. Repeatable processes for treatment delivery, patient intake, scheduling, and reporting create operational consistency and reduce owner dependency. Over-reliance on a single revenue category—such as injectables or trending treatments—can destabilize cash flow and weaken enterprise value. Balanced treatment portfolios create more predictable revenue. Before You Open Location #2 or Beyond Opening an additional med spa location often feels like the natural next step—but expansion before operational maturity can create significant financial risk. Before scaling, ask yourself: • Are providers already near full utilization? • Are systems and SOPs strong enough to replicate operations in a second location? • Does your leadership team have the capacity to manage additional staff and patients? Scaling multiplies both strengths and weaknesses. When your operational structure is solid, a second location increases enterprise value. When it isn't, it simply multiplies chaos. Preparing Your Med Spa for Future Enterprise Value If you want to understand how your med spa's financial structure impacts scalability, start with the Financial Scaling Playbook for Aesthetics. Get it today: www.keepwhatyouearn/playbook Inside the free series, I walk through: • Offer profit analysis • Operating margin benchmarks for med spas • Cash flow management for growing practices • Customer lifetime value and retention strategy • Enterprise value readiness for aesthetic clinics Connect with Audrey and Aviva Aesthetics: Audrey Neff brings more than a decade of experience in the medical aesthetics and wellness industries and currently serves as Chief Marketing Officer at Aviva Aesthetics. A respected marketing strategist and global speaker, she has served as a key opinion leader for several leading aesthetic brands and has taught for more than 30 medical aesthetic associations worldwide. Her thought leadership has been featured in publications such as PRIME Journal, The Aesthetic Guide, and PAN Journal. Audrey is also the host of True to Form, a globally ranked podcast exploring the people and ideas shaping the future of the aesthetics industry. Website: https://avivaaesthetics.com/ LinkedIn: https://www.linkedin.com/in/audreyneff/ Follow Shannon & Keep What You Earn: Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence. She is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners. Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn Listen on your favorite podcast app: https://pod.link/1580071347 Instagram: https://www.instagram.com/shannonkweinstein/ The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here.
Are you wondering how you can turn your next esthetic event into a high‑energy, high‑profit experience for your clients and your practice?Today, Andrea and Taleesa are giving you a step‑by‑step event planning strategy to turn your events into high‑ROI marketing tools instead of stressful flops.Listen to this episode to get a clear system to plan, market, and execute your next Medspa event using 60‑, 45‑, and 30‑day timelines so that you get a high-converting event that doesn't disappoint. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why events matter and high-conversion power of in-person events 2:4260 days out: Foundation phase 7:3145 days out: Build your assets 13:1930 days out: Visibility push 23:12Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suiteShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
NP independence on paper does not always match independence in practice. In this episode, hosts Brad and Michael share the story of an Illinois nurse practitioner who launched her own wellness clinic after earning independent status—only to encounter obstacles she thought independence would protect her from. Tune in to learn how evolving NP autonomy, supervision rules, state scope-of-practice differences, and CPOM can create hidden challenges. Discover how the right business structure can keep your practice compliant as regulations evolve.Chapters[00:00] Intro[00:43] Banter [05:14] Story [15:04] Access+ [15:38] Legal Takeaways [29:53] OutroWatch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto Stay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn
Cameron is joined by Shannon Blake, Director of Aesthetics Partnerships at Podium, and they discuss Podium's AI, Avery, their new AI operating system for aesthetic practices. Avery integrates EMR, CRM, phone systems, and texting, aiming to streamline practice operations. They explore how Podium's AI technology consolidates communication, enhances efficiency, and drives revenue, revolutionizing practice management and wellness integration.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Podium's AI operating system and its featuresIntegration of AI with practice management systemsSelf-healing AI agents and their benefitsStreamlining communication and schedulingImpact on revenue and patient experienceMedical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.
Artificial intelligence is rapidly transforming how medical spas attract and convert new patients—but most marketing strategies still focus on the very end of the buying journey. In this episode of Medical Spa Insider, AmSpa founder Alex Thiersch speaks with Rick Brown, co-founder and CEO of MarketStorm, and Krista Stevenson, head of business development, about how their company and other AI tools are changing the way businesses identify and influence consumers long before they start searching. The discussion includes: What the “Messy Middle” means for medical spa marketing Why most advertising budgets focus too late in the patient decision journey How AI can identify potential patients before they start searching The role of predictive data in modern marketing strategies Why brand awareness early in the decision process matters How med spas can expand beyond social media marketing
Welcome to Part 7 of our 2026 Med Spa Marketing and Growth Series. In this episode, we break down The $10 Million Med Spa Blueprint and what happens when your digital marketing channels start hitting a ceiling.Once med spas are successfully running Facebook and Instagram ads, Google Ads, and SEO, the next growth phase is building true omnipresence in your market. This means expanding beyond digital advertising so potential clients consistently see your brand across multiple channels and begin to trust you before they ever walk through your door.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing, explains how established med spas can break through advertising ceilings and create stronger brand awareness through omnipresence marketing. He shares practical strategies that combine digital and offline channels to help your med spa stay top of mind within your local community.In this episode, we cover:✅ What omnipresence marketing means for modern med spas✅ Why ads alone eventually hit a growth ceiling✅ How to build “know, like, and trust” deposits with social media✅ Reel hook strategies that dramatically increase engagement✅ Using paid amplification to expand organic content reach✅ How influencer marketing can expand local brand awareness✅ Owned media strategies like podcasts and YouTube shows✅ How direct mail can reinforce your digital advertising presence✅ When radio, TV, and print advertising can still work✅ Sponsorships and guerrilla marketing strategies for local visibilityChapters:00:00 Introduction to the $10M Med Spa Blueprint00:57 Marketing Priorities Before Omnipresence01:48 Building “Know, Like, and Trust” Deposits03:12 Creating Social Content That Builds Authority04:21 Hook Strategies That Increase Engagement06:33 Amplifying Organic Content with Paid Reach07:48 Influencer Marketing for Local Awareness08:42 Owned Media: Podcasts, YouTube, and Local Content09:54 Direct Mail, Radio, and Print Advertising12:30 Sponsorships and Guerrilla Marketing IdeasFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
Recurring revenue sounds smart. Memberships, prepaid packages, and gift cards can create a surge in cash flow for med spas — but without proper financial tracking, they can distort your profit margins, inflate revenue perception, and create operational risk. Listen here to learn how aesthetic practices can misinterpret cash injections as true growth — and what to track instead. If you're operating 1–2 locations and planning to scale, this conversation about healthy cash flow management for your aesthetics practice is critical. Are Gift Cards Creating False Revenue Expectations for Your Practice? Whether you run a med spa or a similar practice, you'll learn why simply chasing upfront cash isn't always the ticket to success—and how these models can create a false sense of profitability, throw off your capacity planning, and even compromise your ability to deliver services in the future. I'm revealing how a CFO tracks different income streams, forecasts cash flow, and helps you build sustainable financial habits, so you don't end up borrowing from your future business. Prepaid revenue can: Inflate top-line sales Hide future labor costs Distort margins Create scheduling unpredictability Mask capacity constraints "The issue with this, however, is when not done well or not done with this in mind, you're putting yourself at risk for a very distorted view of your sales, of your numbers, and not really making sound business decisions based on good data." - Shannon Weinstein To cut to the chase, cash in the bank does not equal earned revenue. Cash Injection vs. Sustainable Growth: Making Better Business Decisions We're seeing a huge trend in med spas and wellness practices: everyone's jumping on the recurring revenue train with memberships, subscriptions, gift cards, and prepaid packages. It sounds great on the surface—more cash in the bank, better sales numbers, right? But here are a few things you'll learn in this episode that might change your mind: Why gift card revenue is a future liability, not pure profit How prepaid packages distort med spa profit margins Why capacity utilization matters more than cash balance How to segment revenue categories properly in QuickBooks Why you should reconsider commission structures on prepaid sales How memberships affect enterprise value and predictability Protecting Your Aesthetics Practice from Recurring Revenue Traps and Misleading Data Collecting money upfront (especially around holidays with gift cards) can feel like winning. Who doesn't love a surge in revenue and a healthy bank balance? The catch is, those numbers don't always paint an honest picture. You might be thinking your marketing is working wonders, but really, your sales are getting propped up by gift card purchases. When it comes time to deliver the actual services, your costs catch up—and you don't have new income to cover them. If your med spa offers memberships, gift cards, or prepaid packages: Segment revenue by category (services, retail, memberships, gift cards, prepaid packages) Track redemption timing based on historical data Build a 6-week cash flow forecast including expected redemptions Measure revenue per provider and revenue per square foot Monitor capacity utilization instead of celebrating temporary cash spikes Evaluate LTV to CAC separately from prepaid sales I compare it to the GLP-1 weight loss trend: quick results, but they don't last unless your habits are solid. The same goes for business cash injections. If you don't have the right financial habits, you get a false sense of achievement that fades fast. Memberships and Prepaid Packages: Boost or Bust for Your Med Spa? If your monthly numbers look amazing, but you're just selling future services, don't rush to expand or boost sales goals. Before expanding, make sure your growth is real by evaluating the following: Are you mistaking cash injections for sustainable demand? Is capacity actually full — or artificially inflated? Are membership liabilities masking thin operating margins? Buyers and lenders look for predictable earned revenue — not volatile cash surges. Essential Metrics for Med Spas: Beyond Cash in the Bank If you're unsure whether your med spa's cash flow is sustainable — or distorted — start with the Financial Scaling Playbook for Aesthetics. Get it today: www.keepwhatyouearn/playbook Inside the free series, I walk you through: Identifying your biggest financial constraint Cash flow forecasting basics Evaluating offer profit correctly Preparing your practice for scale Follow Shannon & Keep What You Earn: Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence. Host of the "Keep What You Earn" podcast, Shannon provides practical financial insights and strategies for business owners looking to build truly valuable and sellable practices. She breaks down what it means to create a business buyers will pay a premium for—going beyond surface level metrics to address the essential financial building blocks. Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners. Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn Listen on your favorite podcast app: https://pod.link/1580071347 Instagram: https://www.instagram.com/shannonkweinstein/ The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here.
(longer version share from 18TO80) Cora LeSar Hinkle - Owner of Alchemy MedSpa! Summer Sun - Acne - New Services - Owning a Business! PLUS Game of Thrones!!! Mother Nature and Father Time are undefeated! That doesn't mean we have to go quietly into that good night! Nope - we can live intentionally! Supplements - Vitamins - Mindsets - Bio Hacks - Science - Food - Exercise - Sleep - Habits - Relationships - all wrapped up in data, stories, and conversations! Join Clint Powell and his co-hosts to talk about aging from 18 to 80! (we are not diagnosing or suggesting treatments - this is for entertainment purposes - please consult your doctor or medical professionals before starting/stopping any medications and/or taking any supplements!) POWERED BY THE VASCULAR INSTITUTE OF CHATTANOOGA: https://vascularinstituteofchattanooga.com/ Sponsored by: Alchemy MedSpa: https://alchemymedspachatt.com/ Optimize U Chattanooga: https://optimizeucenters.com/locations/chattanooga-tennessee/ ===== THANK YOU TO OUR SPONSORS: Nutrition World: https://nutritionw.com/ Vascular Institute of Chattanooga: https://www.vascularinstituteofchattanooga.com/ The Barn Nursery: https://www.barnnursery.com/ Optimize U Chattanooga: https://optimizeunow.com/chattanooga/ Guardian Investment Advisors: https://giaplantoday.com/ Alchemy Medspa and Wellness Center: http://www.alchemychattanooga.com/ Our House Studio: https://ourhousestudiosinc.com/ Team Montieth Real Estate - Lori Montieth: https://www.findchattanoogarealestate.com/ Ballinger and Associates - Risk Management: https://ballingerandassociates.com/ AirSpace Acoustics: https://www.airspaceacoustics.com/ ALL THINGS JEFF STYLES: www.thejeffstyles.com PART OF THE NOOGA PODCAST NETWORK: www.noogapodcasts.com Please consider leaving us a review on Apple and giving us a share to your friends! This podcast is powered by ZenCast.fm
[#49] Vascular Occlusion (VO) is the scariest phrase in medical aesthetics. In today's episode of Fill Me In, Jon and Nicole go behind the scenes of a viral filler complication with Kristin Dobry (@ConfidenceByKristin).Kristin breaks down exactly how she managed a vascular occlusion in a patient's temple. We discuss what caused the VO, the importance of an emergency kit, and the step-by-step protocol used to ensure a full recovery with zero scarring. Whether you are a seasoned injector or a patient curious about dermal filler safety, this episode covers:Filler Safety: The debate between 22g vs. 25g cannulas.VO Symptoms: How to spot a reticular rash and delayed capillary refill.Anatomy Expertise: Why even the best injectors face complications.Patient Communication: The RIGHT way to discuss filler risks during consents.Follow Kristin on Instagram: https://www.instagram.com/confidencebykristin/?hl=enBook with Kristin:https://www.theconfidencebar.com/**DISCLAIMER** The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the use of any medical product, procedure, or treatment without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC. Follow Fill Me In on Instagram!https://www.instagram.com/thefillmeinpod/Follow Nicole on Instagram:https://www.instagram.com/aestheticnursenicole/Nicole's Patreon:https://www.patreon.com/aestheticnursenicole?utm_source=searchExhibit Medical Aesthetics website:https://exhibitmedicalaesthetics.com/Follow Jon on Instagram:https://www.instagram.com/injectorjon/Jon's Patreon:https://www.patreon.com/Injectorjon?utm_source=searchTox and Pout Aesthetics website:https://toxandpout.com/Join Moxie! Is the business side of your Med Spa overwhelming? Moxie is the all-in-one growth system built to help you scale without the stress. Get software, marketing, compliance tools, and expert coaching all in one place. Fill Me In listeners get $500 off their launch fee! ➡️ Visit www.joinmoxie.com/fillmein Producer of Fill Me In: Joey Ginexi
If you're an esthetician wanting to go for the gold and work at a Med Spa, listen to Raquel Merlini, owner of R Skin Aesthetics. Just in this conversation alone, I felt nurtured and cared for as far as being a female-business owner in the professional beauty space. Listen, Learn & Watch! Don't forget to share with your beauty besties and let me know your thoughts in the reviews!WANT MORE RAQUEL?WEBSITE: rskin.netTIKTOK: @rskinaestheticsINSTAGRAM: https://www.instagram.com/rskinnurseraquelhttps://www.instagram.com/rskinadmissionhttps://www.instagram.com/rskinaestheticsLINKEDIN: https://www.linkedin.com/in/raquel-m-14947b21/LOVE THIS EPISODE?Leave Your Ratings, Reviews & Comments on the Podcast! Your feedback allows for more nourishing content and for more on-point education for beauty & barber pros. GET OFFICIAL PODCAST MERCH:Get Official Podcast Hats & Journals: https://buy.stripe.com/aFa5kDb6v6T0f1U82ffQI0bWANT MORE KRYSTINE? Subscribe to The BeautyPro Podcast on Apple, Spotify & YouTube! APPLE: https://podcasts.apple.com/us/podcast/the-beautypro-podcast/id1700728724SPOTIFY: https://open.spotify.com/show/2km4Md6jjJMb7EyLvf0Huv?si=3f58fcf183e746e0Follow @thebeautyprocoach on Facebook & Instagramhttps://www.fb.com/thebeautyprocoachhttps://www.instagram.com/thebeautyprocoach Want 1:1 Coaching?https://www.thebeautyprocoach.com
Are your holiday social posts actually elevating your Medspa's brand, or just filling your feed with off-brand filler content?In today's episode, Andrea and Taleesa are talking about the pitfalls of holiday marketing for esthetic practices, particularly with St. Patrick's Day and giving you tips on how you can align your holiday content and branding so your marketing doesn't look low-effort. Join both Andrea and Taleesa as they share how you can incorporate holiday elements into your existing brand colors so you can maintain your brand consistency and trust. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why most holiday marketing fails 4:53Strategies for effective holiday content 13:01Leveraging your stories for holiday content 18:00The importance of strategy over posting for social pressure 28:35Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Step inside one of the Hudson Valley's most exciting wedding events as we recap Westchester Magazine's Unveiled: A Boutique Bridal Brunch, held on Sunday, March 1st at the elegant VIP Country Club. This special event brought together some of the region's most creative and stylish wedding professionals for a morning dedicated to inspiration, planning, and celebration. Hosted by Westchester Magazine and highlighting the best of Westchester/Hudson Valley Weddings, the event featured an impressive collection of top-tier vendors – from florists and photographers to entertainers and bridal fashion experts. Attendees sampled delicious cuisine and desserts, explored stunning bridal gowns, and had the chance to win exciting prizes throughout the afternoon. Westchester Talk Radio was on site capturing all the excitement, speaking with vendors and attendees and bringing listeners an inside look at this unforgettable bridal showcase.Host Joan Franzino chatted with Jennifer Valente of Contour Med Spa. Jennifer details how her team "primes the canvas" for brides through natural-looking aesthetics, including Botox, skin tightening, and IV therapy. Jennifer also shares her philosophy on personalized beauty and the importance of timing your treatments to look your absolute best on your big day.
Cameron is joined by Dr. Rahi, a double board-certified specialist in integrated wellness and aesthetics, and they discuss her journey from Iran to Beverly Hills and her practice's evolution since 2017. She emphasizes the importance of integrating wellness with esthetics, using comprehensive patient intakes and personalized treatments. She provides insights into advanced therapies like peptides and GLP-1s. She highlights the role of social media, particularly Instagram, in marketing her practice, along with word-of-mouth referrals. She also discusses the rapid advancements in peptide therapy and other regenerative treatments, stressing the need for proper medical oversight. Dr. Rahi advises aspiring entrepreneurs to embrace change, maintain confidence, and prioritize self-care.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Integrate esthetics with preventive wellness careComprehensive intakes beyond basic cosmetic concernsOrganic social media drives patient growthWord-of-mouth remains most powerful marketingAdvanced therapies: peptides, GLP‑1s, exosomes risingMedical oversight crucial for peptide safetyShift from overfilling to regenerative treatmentsProvider must embody optimized health personallyPractice evolves yearly; embrace constant changeFailures normal; keep adjusting and movingImmigrant journey built resilience and gritStrong self-belief essential for entrepreneurshipMedical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.
Dr. Johnny Franco joins Kat Taranto to share what it truly takes to scale a modern aesthetic practice, from subleasing a 600-square-foot office to leading three locations and 90 employees. They discuss the systems and financial discipline required for sustainable growth, why structured operations outperform chaos, and how hiring a CFO clarified profitability. The conversation also explores the role of artificial intelligence in today's clinics, including how AI can support marketing, patient communication, and operational efficiency when built on strong underlying systems. This episode offers a clear look at scaling with structure, margin awareness, and long-term strategy.Talking PointsStart lean, preserve capital, and use AI strategically to stay flexible for growthSet real budgets early and use AI tools to control marketing and operational spendHire a full-time marketing lead and leverage AI to scale visibility and executionBuild SOPs for every patient touchpoint before scaling or automating with AIHire slow but fire fast to protect culture and performanceAvoid one-off schedule exceptions that fracture team equityUse working interviews to test cultural and operational fitTeach-me interviews reveal true leadership and executive capabilitySocial media consistency outweighs perfection in content strategyCRM systems prevent wasted leads and maximize marketing ROIStructured team meetings create clarity and reduce internal frictionRevenue means nothing without margin awareness and financial oversightA CFO mindset shifts focus from growth volume to profitabilityMed spa, surgery, and wellness are converging into one continuumDownload episode resource hereOur SponsorsEpisode Sponsors: MINT AestheticsLink from this Episode: Austin Plastic Surgeon
If you own a 1–2 location med spa and want the option to scale or sell in the next 3–5 years, this episode breaks down what actually makes an aesthetics practice valuable — beyond surface-level revenue growth. Strong revenue alone does not make your med spa sellable. Buyers care about predictability, repeatability, clean financials, and reduced owner dependency. In this episode, I'll explain what private buyers, partners, and lenders really evaluate when assessing the enterprise value of a medical spa. Common Mistakes that Lower Your Med Spa's Enterprise Value Whether you're years away from selling or just want to increase your business value, this episode will help you focus on the core elements that make your business not just worth running—but worth buying. Even profitable, cash-flowing med spas can struggle to sell if: Financial reporting isn't clean EBITDA isn't normalized The owner is still the bottleneck Systems aren't documented Growth depends on personality rather than process Enterprise value determines whether your growth is transferable and durable. From Owner-Dependent to Sellable Med Spa: A CFO's Perspective You'll learn how to shift your mindset from emotional attachment to your work towards making smart, strategic, and financially sound decisions that attract the right buyers. From building clean financial infrastructure to understanding the importance of normalized EBITDA, I'm sharing real-world examples and reasoning, including why presenting trustworthy financials and reducing owner-dependency can make or break a potential sale. Listen for these 6 key insights: The difference between owner-dependent profit and institutional profit Why EBITDA normalization matters when selling a med spa How personal expenses distort financial optics Why clean financial infrastructure builds buyer trust How tax strategy can impact your exit valuation What buyers look for in multi-location aesthetic practices Action Steps for Scaling and Selling Your Aesthetic Practice If selling — or scaling — is even a remote possibility in the next 3–5 years: Ensure your books are clean and up to date for at least 3 years Separate personal expenses from business operations Normalize revenue and expenses to reflect true operating profit Evaluate owner dependency in day-to-day operations Document SOPs for treatment delivery, leadership reporting, and financial processes Assess whether your med spa could operate without you for 60–90 days If your practice cannot function without you, you've built an income stream — not an asset. Thinking About Opening Another Location? "The best thing you can do when you're exploring a transaction with a potential buyer is to establish trust through clean financials, establish that trust that they have reliable data they're working off of, and then everything else is seamless." - Shannon Weinstein Before expanding, ask: Are your current economics repeatable? Is your EBITDA consistent and defensible? Could a second location follow the same financial blueprint? Scaling without institutional structure multiplies risk. Scaling with documented systems multiplies enterprise value. Financial Strategies to Prepare Your Aesthetics Business for Sale If you want to evaluate whether your med spa is positioned for scale or exit, start with the Financial Scaling Playbook for Aesthetics. Get it today: www.keepwhatyouearn/playbook This free 5-part video series walks you through: Offer profit Operating margin Cash flow management Customer lifetime value Enterprise value readiness Follow Shannon & Keep What You Earn: Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence. Host of the "Keep What You Earn" podcast, Shannon provides practical financial insights and strategies for business owners looking to build truly valuable and sellable practices. She breaks down what it means to create a business buyers will pay a premium for—going beyond surface-level metrics to address the essential financial building blocks. Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners. Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/ Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn Listen on your favorite podcast app: https://pod.link/1580071347 Instagram: https://www.instagram.com/shannonkweinstein/ The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here.
*Replay of episode 18 from January 15th, 2025*Join Jon and Nicole as they discuss the essentials of Botox, fillers, and regenerative medicine in this beginner's guide. They address common patient questions, the differences between Botox and fillers, and their uses. Dive into topics like muscle movements, doses, injections, and holistic skincare regimes. Whether you're a new injector or a curious patient, this episode sheds light on everything from Botox touch-ups to the anatomy of filler treatments. They also touch on regenerative treatments like Sculptra, PRP, and the newer platelet-derived growth factors. Get ready to embark on a journey for a youthful glow!**DISCLAIMER** The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the use of any medical product, procedure, or treatment without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC. Follow Fill Me In on Instagram!https://www.instagram.com/thefillmeinpod/Follow Nicole on Instagram:https://www.instagram.com/aestheticnursenicole/Nicole's Patreon:https://www.patreon.com/aestheticnursenicole?utm_source=searchExhibit Medical Aesthetics website:https://exhibitmedicalaesthetics.com/Follow Jon on Instagram:https://www.instagram.com/injectorjon/Jon's Patreon:https://www.patreon.com/Injectorjon?utm_source=searchTox and Pout Aesthetics website:https://toxandpout.com/Join Moxie! Is the business side of your Med Spa overwhelming? Moxie is the all-in-one growth system built to help you scale without the stress. Get software, marketing, compliance tools, and expert coaching all in one place. Fill Me In listeners get $500 off their launch fee! ➡️ Visit www.joinmoxie.com/fillmein Producer of Fill Me In: Joey Ginexi
Today we talk to the president of Confident Med Spa about how making clients look and feel their best is driving such fast growth that it was named the #1 Private Company to Watch in 2025 by Business NH Magazine. For more information about Confident Med Spa, click here.
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Do you want to pack your medspa with summer‑ready clients by planning a Q2 event that people are excited to attend?Today, Andrea and Taleesa are diving into how you can host a Q2 event that's fun, low-stress and completely customizable to your medspa so you have clients that keep coming back through the Summer. Listen to this episode to learn why Q2 is the sweet spot for events and get fun event ideas you can start planning now.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why Q2 is the best time to host an event 5:00Fun theme and event ideas for Q2 13:22Mother's Day Pampering for an event 29:51Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Cameron is joined by Lacey Lobetta, MedSpa Operations Coach, and they discuss the critical role of performance-based compensation in MedSpa success, emphasizing the need for a supportive culture that fosters growth. They explore the importance of investing in team development, utilizing KPIs to drive revenue, and creating a luxury experience for clients. The discussion highlights the journey of patient care, the significance of comprehensive treatment plans, and the emerging wellness trends that MedSpas can capitalize on to enhance client engagement and satisfaction. In this conversation, Lacey discusses the significance of attachment KPIs in the aesthetics industry, emphasizing the importance of educating clients rather than selling to them. She shares strategies for maximizing revenue through attachment rates, the challenges of recruitment and maintaining a strong team culture, and actionable steps for practices looking to scale from one million dollars to five million dollars in revenue. They also emphasize the need for a supportive environment that fosters team engagement and client trust, ultimately leading to increased patient frequency and satisfaction.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Performance-based compensation can significantly increase revenue.Building a strong culture is essential for sustainable growth.Investing in team development leads to better performance.KPIs should be used to track growth and success.The front desk experience should feel luxurious and welcoming.Consultations are vital for understanding client needs.Clients should feel valued and educated about their treatments.Wellness trends present new opportunities for medspas.Attachment rate is a key performance indicator for success.Creating a comprehensive treatment plan enhances client trust. Attachment KPIs are crucial for maximizing client retention.Educating clients leads to better engagement and trust.Revenue can significantly increase with higher attachment rates.Team culture and recruitment are vital for practice success.Scaling from one million to five million requires a focus on team dynamics.Client education should be ongoing throughout the visit.Utilizing vendor relationships can enhance service offerings.Creating a rewarding environment for employees boosts morale and performance.Dynamic scheduling can optimize room and provider utilization.Understanding client needs is key to providing tailored services.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.
With Alex Thiersch on the ground in Indiana lobbying against pivotal new legislation, MSPA Digital Marketing Supervisor Derek steps in to break down a whirlwind of 2026 legislative moves. From Big Pharma's influence on GLP-1 regulations to shifting MSO scrutiny and expanding autonomy for practitioners, this episode explores how new bills in states like Indiana, Florida, and Arizona are reshaping the industry. Learn why "information is power" and how these national trends might be coming to your state next. Key points include: The Battle Over GLP-1s Stricter State Oversight MSOs Under the Microscope Expanding Autonomy Rising Professional Standards New Practice Permissions Next Steps for Practitioners and AmSpa
https://connectmagic.clientcabin.com/app/proposalMed spa ads deliver quick wins but fail to build lasting growth. Discover why organic content marketing outperforms paid ads long-term, how one clinic boosted conversions by 458% while cutting spend, and the hybrid strategy that actually works. ConnectMagic City: Clearfield Address: 708 Campbell Heights Website: https://connectmagic.clientcabin.com/app/info
In this episode of Girl Talk with Tay, Taylor Love sits down with Shannon Grace, founder of Grace Aesthetics in Franklin, TN, for a candid conversation about beauty industry secrets, building a business from the ground up, and what actually works when it comes to aesthetics.Shannon shares her journey from being a business school dropout to launching what started as a one-room suite into a thriving medical aesthetics practice. We talk about navigating a business partner split, the financial lessons she learned the hard way, and how resilience shaped her as a founder. On the beauty side, we dive into everything from Sculptra and PRF to lasers, preventative treatments in your 20s, and what truly makes a difference in your 30s, 40s, and beyond. We also unpack holistic beauty, why sunscreen is non-negotiable, and how confidence is built through action, not perfection.If you've ever been curious about filler, regenerative treatments, or what it really takes to grow a successful beauty business, this episode is full of insight you won't hear everywhere else.xo, Tay⸻Follow Shannon Grace!
Cameron discusses the critical role of practice owners in managing their medical practices effectively. He emphasizes the importance of accountability, understanding financial metrics, and making data-driven decisions rather than relying on feelings. He also highlights the need for effective marketing strategies and the transition from being a practice owner to a CEO and investor in the practice. The conversation aims to empower practice owners to take control of their business and achieve financial success.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The biggest problem in practice management is often the practice owner themselves.Accountability is crucial for financial freedom and practice success.Relying on feelings rather than data can lead to poor business decisions.Understanding financial metrics is essential for evaluating practice performance.Marketing strategies should be data-driven to effectively grow the practice.Transitioning from practice owner to CEO requires a focus on numbers and strategy.Investing in business education and consulting can enhance practice management skills.Effective communication with patients about services can drive sales.Practices should analyze their service distribution to identify growth opportunities.Becoming an investor in your practice is key to long-term success.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.
In this episode of Fill Me In: An Aesthetics Podcast, Jon and Nicole sit down with the legendary Limor Weinberg (aka the Lip Queen of Florida) to discuss the future of the aesthetic industry.While Limor is world-renowned for her "Lip Recipes" and her work with Skin Spirit's Innovation Clinic, this episode dives deep into her latest obsession: Artificial Intelligence. We discuss how aesthetic injectors can stop fearing AI and start using it to automate their business, from employee reviews to viral social media captions. Limor breaks down the "RACE" prompting formula and why "programming the memory" of your AI is the secret to making it sound exactly like you.Connect with Limor Weinberg:Instagram: http://instagram.com/Beautie.Bae Website: http://LimorWeinberg.comEducational Platform: http://Getbasal.com**DISCLAIMER** The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the use of any medical product, procedure, or treatment without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC. Follow Fill Me In on Instagram!https://www.instagram.com/thefillmeinpod/Follow Nicole on Instagram:https://www.instagram.com/aestheticnursenicole/Nicole's Patreon:https://www.patreon.com/aestheticnursenicole?utm_source=searchExhibit Medical Aesthetics website:https://exhibitmedicalaesthetics.com/Follow Jon on Instagram:https://www.instagram.com/injectorjon/Jon's Patreon:https://www.patreon.com/Injectorjon?utm_source=searchTox and Pout Aesthetics website:https://toxandpout.com/Join Moxie! Is the business side of your Med Spa overwhelming? Moxie is the all-in-one growth system built to help you scale without the stress. Get software, marketing, compliance tools, and expert coaching all in one place. Fill Me In listeners get $500 off their launch fee! ➡️ Visit www.joinmoxie.com/fillmein Producer of Fill Me In: Joey Ginexi
Facial fillers are promoted on social media as safe, temporary and easily reversible. But the evidence paints a different story. Sophie joins Chris to unpack the evidence and the safety concerns of fillers that you should know before you go to a Medical Spa. Also, Chris takes the opportunity to tell Sophie about Conformity Gate. Become a supporter of our show today either on Patreon or through PayPal! Thank you! http://www.patreon.com/thebodyofevidence/ https://www.paypal.com/donate?hosted_button_id=9QZET78JZWCZE Email us your questions at thebodyofevidence@gmail.com. Editor: Robyn Flynn Theme music: “Fall of the Ocean Queen“ by Joseph Hackl Rod of Asclepius designed by Kamil J. Przybos Chris' book, Does Coffee Cause Cancer?: https://ecwpress.com/products/does-coffee-cause-cancer Obviously, Chris is not your doctor (probably). This podcast is not medical advice for you; it is what we call information. References: The persistence of fillers: https://pmc.ncbi.nlm.nih.gov/articles/PMC5011976/ Higher complication rates in Med Spas: https://www.asds.net/skin-experts/news-room/press-releases/safety-concerns-in-med-spas-with-little-to-no-physician-involvement
Are you pouring your heart into your med spa and still feeling like something just isn't working?In today's episode, Andrea and Taleesa are talking about some of the biggest heartbreaks that medspa owners face, why they happen and some actionable strategies on how you can avoid or recover from each one.Join both Andrea and Taleesa as they share practical, proven strategies to turn heartbreaks like flopped events, burnout, and comparison into smarter, stronger growth for your practice.If you enjoyed this episode please share, rate and review it!Also mentioned in today's episode:Event planning and promotions that flop 4:24Purchasing a device and having different expectations 12:55Avoiding burnout and resentment 37:16The negative impact that comparison can have 40:30Links:Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/scheduleEstie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
Cameron is joined by Kristina Thissen, a successful entrepreneur and owner of Remedy Medical Aesthetics and Wellness. Kristina shares her journey from being a physician assistant in plastic surgery to launching her own aesthetics practice during the pandemic. The conversation delves into the importance of creating a unique patient experience, the role of follow-up in patient retention, and the significance of investing in education and training for injectors. Kristina also discusses her vision for the future of her practice, emphasizing the integration of wellness services and the evolving landscape of the aesthetics industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Christina's journey from PA to business owner is inspiring.Creating a unique patient experience is crucial for retention.Follow-up and treatment planning are key to patient loyalty.Investing in education and training is essential for injectors.The aesthetics industry is evolving towards wellness and holistic care.Building a strong team culture enhances practice success.Understanding business metrics is vital for growth.Social media presence is important for attracting patients.Quality of care and patient safety should be prioritized.Continuous learning and adaptation are necessary in the aesthetics field.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.
If you're a physician with at least 5 years of experience looking for a flexible, non-clinical, part-time medical-legal consulting role… ...Dr. Armin Feldman's Medical Legal Coaching program will guarantee to add $100K in additional income within 12 months without doing any expert witness work. Any doctor in any specialty can do this work. And if you don't reach that number, he'll work with you for free until you do, guaranteed. How can he make such a bold claim? It's simple, he gets results… Dr. David exceeded his clinical income without sacrificing time in his full-time position. Dr. Anke retired from her practice while generating the same monthly consulting income. And Dr. Elliott added meaningful consulting work without lowering his clinical income or job satisfaction. So, if you're a physician with 5+ years of experience and you want to find out exactly how to add $100K in additional consulting income in just 12 months, go to arminfeldman.com. =============== Get the FREE GUIDE to 10 Nonclinical Careers at nonclinicalphysicians.com/freeguide. Get a list of 70 nontraditional jobs at nonclinicalphysicians.com/70jobs. =============== Emergency physician–turned–medspa owner Dr. Lisa Jenks explains how she went from the ER to founding Genesis Med Spa in 2007, growing it from four treatment rooms to a highly profitable practice that a private equity group ultimately acquired. Drawing on 17 years of ownership, she walks through what she would do differently if she were starting again today and why careful planning at the beginning determines whether a medspa becomes a sellable asset later. She focuses on practical decisions that matter most: negotiating the lease and build-out, choosing services that don't require expensive devices, hiring lean part-time staff, defining a clear niche, and thinking like a small-business owner rather than just a clinician. From there, she moves into strategies for growth and profitability, including high-ROI services, KPI tracking, inventory control, staff involvement in cost savings, and preparing systems and numbers that make your medspa attractive to future buyers. You'll find links mentioned in the episode at nonclinicalphysicians.com/start-a-medspa/
In this crucial episode of Beauty Bytes, I sit down with Madison Dini, a powerhouse attorney at Michelman & Robinson who operates right at the intersection of science, medicine, and the law. We tackle the "Wild West" of modern aesthetics and the regulatory challenges facing practices today—from exosomes and polynucleotides to the controversial landscape of PDGF (platelet-derived growth factor).Madison breaks down the critical difference between FDA approval of a product versus the medical board's regulation of the practice of medicine, helping us understand where the lines are truly drawn . We discuss why taking legal advice from social media is dangerous, how to properly navigate off-label use, and the practical steps you need to take regarding malpractice insurance and informed consent to protect your business .
Are your promos quietly training clients to wait for discounts instead of lining up to pay full price for your most transformational treatments?Today, Andrea and Taleesa are talking about how to build profitable, irresistible promos for your esthetic practice by focusing on transformation-based packages instead of just offering dollar and percentage discounts. Listen to this episode to get a framework on how to create transformation-focused treatments that are promos for your clients while still being profitable for your business.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Golden rules for building profitable promos 9:4810 minute promo builder framework 11:24Common promo mistakes 29:20Links:Estie Social Suite:https://smithandcrawford.com/aesthetically-social-suite2026 Visibility Vault:https://smithandcrawford.com/visibility-vaultShow transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
From bloodletting and Botox to ghost doctors and falsified lab codes, this episode exposes the dark side of "wellness" clinics and concierge med spas. Join hosts Daphne Krout and Mandi Cook as they uncover firsthand accounts of risky procedures, insurance manipulation, and outright fraud. Featuring a special guest RN turned fraud fighter who shares what really happened behind closed doors.
Cameron is joined by Carly Ornelas, founder of Speakeasy Aesthetics, and they discuss her entrepreneurial journey from being an injector to running successful practices in California and Tennessee. The conversation delves into the challenges of scaling a business, understanding different markets, and the importance of quality over quantity in aesthetics. Carly emphasizes the significance of building a unique brand identity, creating comprehensive patient experiences, and the role of staff training and performance incentives. They also touch on balancing safety with social media trends, mitigating risks in aesthetic practices, and the importance of integrity in achieving long-term wealth in the industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Carly transitioned from a hospital career to aesthetics.Scaling practices requires strong systems and management.Quality of service is more important than sales volume.Understanding different markets is crucial for success.Building a unique brand identity helps attract the right clientele.Patient consultations are key to understanding needs.Creating a comprehensive patient experience fosters loyalty.Staff training and performance incentives drive success.Safety and regulatory compliance are essential in aesthetics.Integrity is vital for long-term success in the industry.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.
Dr. Grant Stevens welcomes Shannon Blake of Podium for a timely conversation on how AI innovation is transforming the aesthetic space. As Strategic Partner Manager, Shannon works directly with med spas and plastic surgery practices to implement AI tools that improve patient engagement, streamline daily operations, and drive measurable business growth.In this episode, Shannon shares how Podium's new AI offering is helping aesthetic providers respond instantly to inquiries, convert more leads, and build stronger patient relationships — all without adding extra work to the front desk. Designed for the demands of modern aesthetics, these tools give practices a competitive edge in a crowded market.Whether you're an early adopter or an experienced user of AI, this episode offers practical insights into how automation and innovation can elevate every aspect of your business.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Are you feeling overlooked by traditional insurance-based medicine? In this episode of Fill Me In, Jon and Nicole sit down with wellness expert Megan Piersanti, DNP, FNP, to discuss how medical aesthetics is evolving to treat patients from the inside out.From the surge of GLP-1 medications (Zepbound vs. Wegovy) to the myths surrounding Hormone Replacement Therapy (HRT), we dive deep into the clinical strategies that help patients lose weight safely while protecting muscle mass and improving cognitive function. Whether you're a provider looking to scale your practice or a patient curious about the "new wave" of wellness, this episode is packed with actionable medical insights.MEET OUR GUEST: MEGAN PIERSANTI, DNPMegan is a Doctor of Nursing Practice and the lead wellness provider at Exhibit Medical Aesthetics. She specializes in bridging the gap between aesthetics and metabolic health through personalized weight management and hormone optimization. Follow Megan on Instagram: @meganpiersanti_npRESOURCES:2001 Women's Health Initiative Study: https://jamanetwork.com/journals/jama/fullarticle/195120Maternal Wellness Collective Instagram:https://www.instagram.com/maternalwellnesscollective?igsh=cDVheHZ2MnRrY2E2AUA Guidelines for Use of Vaginal Estrogen:https://www.auanet.org/guidelines-and-quality/guidelines/genitourinary-syndrome-of-menopause**DISCLAIMER** The content of this episode of Fill Me In: An Aesthetics Podcast is intended for educational and informational purposes only and does not constitute medical advice. The hosts, guests, and producers of this podcast do not endorse or recommend the use of any medical product, procedure, or treatment without proper clinical training, patient assessment, and full informed consent. Listeners are strongly advised to consult with their healthcare providers and adhere to all applicable laws and regulatory guidelines. We expressly disclaim any and all liability for any outcomes related to the use or misuse of the information presented in this episode.Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC. Follow Fill Me In on Instagram!https://www.instagram.com/thefillmeinpod/Follow Nicole on Instagram:https://www.instagram.com/aestheticnursenicole/Nicole's Patreon:https://www.patreon.com/aestheticnursenicole?utm_source=searchExhibit Medical Aesthetics website:https://exhibitmedicalaesthetics.com/Follow Jon on Instagram:https://www.instagram.com/injectorjon/Jon's Patreon:https://www.patreon.com/Injectorjon?utm_source=searchTox and Pout Aesthetics website:https://toxandpout.com/Join Moxie! Is the business side of your Med Spa overwhelming? Moxie is the all-in-one growth system built to help you scale without the stress. Get software, marketing, compliance tools, and expert coaching all in one place. Fill Me In listeners get $500 off their launch fee! ➡️ Visit www.joinmoxie.com/fillmein Producer of Fill Me In: Joey Ginexi #GLP1 #Zepbound #HormoneReplacementTherapy #Biohacking #FillMeInPodcast
Cameron is joined by Stephanie Brand, founder of The Skin Jeanie, and they discuss the challenges faced by medical aesthetics providers, particularly around consultations, marketing, and patient care. Stephanie shares her journey from being overwhelmed in her practice to helping others navigate the complexities of running a successful medical aesthetics business. The conversation emphasizes the importance of effective communication, personalized consultations, and building community connections to foster growth in the industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Consultations should last 20-30 minutes to build trust.Patients want to feel heard and understood, not like a number.Mindset and energy are crucial for successful patient interactions.Personalized treatment plans are essential for patient satisfaction.Follow-up communication is key to retaining patients.Building community connections can enhance practice visibility.Influencer marketing can be effective if done strategically.Practices should focus on internal growth before external marketing.Social media presence should reflect the actual practice experience.Practices need to prioritize authentic interactions over vanity.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.
Are your injectors and estheticians acting like experts, or are they acting like customer service associates at a hardware store? In this episode, I share an "aha moment" from my home renovation that reveals why many MedSpa teams struggle to sell high-ticket plans. I share why your patients don't need order-takers, they need experts who hold the vision for their transformation, why "being nice" by under-recommending is actually unkind, how uncertainty in the consult erodes trust, and what it really takes to lead with conviction. Get ready to stop reacting to patient requests and start leading with the conviction of a premium interior designer. HIGHLIGHTS Why showing up like a "customer service associate" erodes trust and authority. What my interior designer taught me about "holding the line" on a vision. The 3 shifts that increase results and lifetime value. How forecasting and follow-up turn recommendations into real outcomes. Why premium patients want you to challenge them with what it really takes. How to build an annual roadmap instead of one-off recommendations. RESOURCES + LINKS Try Ask Heather AI for 30 Days HERE Apply for The Med Spa Advantage HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
In this episode of The Liquidity Event, AJ and Shane cover a wide-ranging mix of energy policy, tax reform, tech culture, and the strange economics of looking younger. They dig into nuclear energy's comeback in the U.S. and why AI, data centers, and crypto are driving a massive surge in energy demand, leaving America far behind countries like China and France. The conversation then shifts to Mitt Romney's New York Times op-ed arguing that the wealthy should pay more in taxes, unpacking the Social Security trust fund cliff, student loans, and the tax "caverns" that delay revenue collection. The episode wraps with a tour of the strangest CES tech, from AI companions to silent ice makers, and a candid look at med spas, Botox as a subscription business, and why injectables have quietly become one of the fastest-growing corners of the economy. Key Timestamps (00:00) Welcome to Episode 172 and what's on deck (02:00) Nuclear energy, tax policy, and this week's agenda (06:15) Why nuclear power is back and what's driving demand (09:30) Nuclear meltdowns, Chernobyl, and reactor risk (12:20) Mitt Romney's "Tax Me" op-ed and the Social Security cliff (14:55) Step-up in basis, payroll tax caps, and tax loopholes (17:30) CES highlights: AI companions and weird consumer tech (19:30) Tech, isolation, and replacing human interaction (22:40) Med spa crackdowns and Botox economics (26:20) Final thoughts and wrap-up
Cameron is joined by Keeley Walker, NP, a board-certified nurse practitioner and entrepreneur in the aesthetics field, and they discuss her journey into medicine, the importance of patient comfort, and the entrepreneurial aspects of running a MedSpa. The conversation delves into effective marketing strategies, the significance of before and after photos, and the role of patient reviews in building a successful practice. Keeley emphasizes the need for continuous education, networking, and maintaining trust with patients while navigating the evolving landscape of aesthetics, including the potential impact of AI. They also provide insights on balancing work and personal life as a practice owner and the future of aesthetics. Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Keeley's journey into aesthetics was influenced by her mother's nursing career.Patient comfort is crucial in aesthetic treatments.Marketing strategies are essential for attracting clients in a cash-pay business.Before and after photos are powerful tools for showcasing results.Collecting patient reviews can significantly impact practice reputation.Rebooking rates are vital for patient retention and business growth.Continuous education is necessary to stay ahead in the aesthetics industry.Networking with other professionals can provide valuable insights and support.Trust and transparency with patients lead to long-term relationships.AI technology may play a significant role in the future of aesthetics.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.
In this episode of Fill Me In, hosts Jon and Nicole sit down with Farah Gooch, founder of Aesthetic Social Club, to break down what actually works on social media for aesthetic injectors and med spa owners.Farah shares her journey from nursing to building one of the most trusted content platforms in the aesthetics space. Together, they dive into Instagram marketing for med spas, including reels vs. carousels, trending audio, brand photo shoots, posting frequency, and how to grow your practice without spending hours doom-scrolling or burning out.This episode covers:Social media strategy for aesthetic injectors and med spasHow to balance personal vs. professional content (the 70/30 rule)What types of Instagram posts actually drive bookingsWhy branding your practice matters more than chasing trendsAI in aesthetics marketing: tool vs. replacementCommon social media mistakes providers are making right nowWhether you're an injector, practice owner, or just getting started in aesthetics, this episode delivers practical, realistic social media advice you can apply immediately! No influencer fluff required!***AESTHETIC SOCIAL CLUB PROMO***Fill Me In listeners get $20 off their first month with Aesthetic Social Club!Just use code "FILLMEIN" at https://aestheticsocialclub.com/Follow Aesthetic Social Club on Instagram:https://www.instagram.com/aestheticsocialclub_Fill Me In is hosted by Jonathan LeSuer, MSN, NP-C and Nicole Bauer, MSN, APRN, FNP-BC. Follow Fill Me In on Instagram!https://www.instagram.com/thefillmeinpod/Follow Nicole on Instagram:https://www.instagram.com/aestheticnursenicole/Nicole's Patreon:https://www.patreon.com/aestheticnursenicole?utm_source=searchExhibit Medical Aesthetics website:https://exhibitmedicalaesthetics.com/Follow Jon on Instagram:https://www.instagram.com/injectorjon/Jon's Patreon:https://www.patreon.com/Injectorjon?utm_source=searchTox and Pout Aesthetics website:https://toxandpout.com/Join Moxie! Is the business side of your Med Spa overwhelming? Moxie is the all-in-one growth system built to help you scale without the stress. Get software, marketing, compliance tools, and expert coaching all in one place. Fill Me In listeners get $500 off their launch fee! Visit www.joinmoxie.com/fillmein Producer of Fill Me In: Joey Ginexi#FillMeInPodcast #AestheticsPodcast #AestheticIndustry #MedicalAesthetics #AestheticProviders #AestheticInjectors #AestheticsSocialMedia #MedSpaMarketing #InstagramForMedSpas #SocialMediaForInjectors #AestheticMarketing #MedSpaSocialMedia #NurseInjector #AestheticNurse #MedSpaOwner #InjectorLife #WomenInAesthetics #InstagramReels #ContentStrategy #BrandingForMedSpas #GrowYourMedSpa #MarketingForAesthetics #AestheticSocialClub #WomenInBusiness #AestheticEducation
What if this season isn't asking you to push harder, but to care for yourself more intentionally?In this episode, we explore what it looks like to slow down and tune back into your body, your energy, and your intuition. It's a gentle conversation about redefining success, honoring quieter seasons, and trusting your timing, especially when life looks full on the outside but feels misaligned underneath.We talk about self-investment in the same way many women think about med-spa visits, collagen, skincare, and hormone health, not as vanity, but as long-term care. The kind that supports you from the inside out. The kind that helps you feel grounded, clear, and more like yourself again.This episode is for the woman who wants to understand what's happening in her body, listen more closely to what she actually needs, and choose alignment over constant pressure. It's a reminder that rest is information, clarity comes in stillness, and taking care of yourself is never falling behind.Press play when you're walking, driving, or taking a moment just for you, and subscribe so you're the first to hear what's coming next this season. Want to be a guest? If you have a mentor moment that could inspire someone else DM us GUEST on Instagram, or Apply to be a guest here: https://www.workingwomenmentor.com/applyConnect with our community on: https://www.instagram.com/workingwomenmentor/
Cameron reflects on the challenges and opportunities faced by medical aesthetics practices in 2025 and looks ahead to 2026. He emphasizes the importance of becoming a better business owner, understanding market trends, and leveraging patient engagement strategies. He covers key metrics for success, the significance of membership models, and the potential for revenue growth through add-on services and effective marketing investments. He also encourages practice owners to shift their mindset from injectors to CEOs, focusing on building a strong team and implementing systems for sustainable growth.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The aesthetic industry is experiencing significant growth and competition.Practices must adapt to changing market conditions to thrive.Understanding key metrics is crucial for business success.Building strong patient relationships enhances loyalty and trust.Membership models can significantly increase revenue and retention.Add-on services can boost average ticket prices and client lifetime value.Scaling practices requires solid systems and delegation.Effective marketing investments are essential for growth.A mindset shift from injector to CEO is necessary for success.Investing in technology and team development is critical for long-term sustainability.Medical Millionaire: The Blueprint for Scaling a World-Class Medical Aesthetics PracticeWelcome to Medical Millionaire, the go-to podcast for forward-thinking Medspa owners, Medical Aesthetics leaders, Plastic Surgery & Dermatology practices, Concierge Wellness clinics, and Elective Healthcare entrepreneurs who are ready to scale with intention and operate like a true, high-performing business.If you're building, growing, optimizing, or preparing to exit your aesthetics or wellness practice, this show is your competitive advantage.Hosted by Cameron Hemphill Your Guide to Sustainable, Scalable Growth Your host, Cameron Hemphill, is one of the most trusted growth strategists in Medical Aesthetics and Elective Wellness.With over 10 years in the industry, Cameron has helped scale 1,000+ practices and more than 2,300 providers, working alongside the most recognized KOLs, national brands, EMRs, tech companies, and private equity groups, shaping the future of aesthetics. From marketing to operations, from finance to leadership, Cameron brings a real-world, data-driven perspective on what it takes to turn a practice into a powerful business engine.What This Podcast Is All About: Each episode takes you behind the scenes of the fastest-growing practices in the country, revealing the systems, strategies, and mindset required to win in today's Medical Aesthetics landscape.Expect tactical insights, step-by-step frameworks, and conversations with:Industry thought leadersTop injectors & medical directorsEMR & tech innovatorsOperations expertsMarketing strategistsPrivate equity & M&A advisorsWellness and longevity pioneersThis is where aesthetics, business, technology, and wellness converge. What You'll Learn on Medical Millionaire Every week, you'll access expert guidance to help you scale profitably and predictably, including:Marketing & Brand PositioningCRM + Lead Management SystemsPatient Acquisition & ConversionEMR Optimization & Tech Stack ArchitectureSales Psychology & Consultation MasteryFinance, KPIs, and Practice EconomicsOperational Workflows & AutomationIndustry Trends Backed by Real Benchmark DataPatient Retention & Lifetime Value ExpansionMindset, Leadership & Team DevelopmentWhether you're opening your first location or running a multi-million-dollar enterprise, you'll gain the clarity and direction to grow with confidence. A Show Designed for Every Stage of Practice Growth Medical Millionaire breaks down the journey into four essential stages, showing you exactly how to move from one to the next:Startup – Build the foundation and attract your first wave of patientsGrowth – Scale revenue, expand services, and strengthen operationsOptimize – Increase efficiency, margins, and customer experienceExit – Prepare your practice for maximum valuation and acquisitionIf You're Ready to Grow, This Is Where You Start. Tune in weekly for actionable insights, expert interviews, and the exact playbooks high-performing practices use to dominate their markets. This is the podcast for Medspa owners who want more than a job; they want a scalable, profitable, industry-leading business. Welcome to Medical Millionaire.Let's build your practice into the empire it deserves to be.
In this episode of The Technology of Beauty, Dr. Grant Stevens welcomes Aaron Parnell, founder of Posture Lab, for a fascinating conversation about the overlooked role of posture in aesthetic transformation. With a career rooted in postural therapy and structural alignment, Aaron reveals how correcting posture can dramatically enhance facial balance, body symmetry, and overall appearance.Posture Lab's unique approach focuses on realigning the body to optimize both form and function — with ripple effects that extend to confidence, presence, and aesthetic outcomes. Whether improving skin tightening results or achieving a more lifted look without surgery, posture plays a powerful supporting role in how beauty is expressed.If you're in the aesthetics industry — or simply someone seeking holistic enhancement — this episode will open your eyes to how posture influences everything from physical appearance to lasting results.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Audrey Neff moderates a powerful M&A roundtable with industry leaders Annie Hockey, Ben Hernandez, Carlos Arce, Esq., Mark Estes, MD, and Tyler Weinberg, unpacking what med spa owners need to know about growth, valuation, private equity, and consolidation heading into 2026. From building a sellable business and navigating legal considerations to understanding market trends, GLP-1 impacts, EBITDA multiples, and exit readiness, this conversation delivers clear, practical insights for aesthetic entrepreneurs focused on scaling strategically — whether they're preparing for a future growth partnership, transaction, or simply just aiming to thrive in an increasingly competitive landscape. Resources: Aviva Aesthetics Skytale Group Florida Healthcare Law Firm
What starts as a routine MEDSPA appointment confirmation takes a wildly unexpected turn when crossed phone lines connect a girlfriend to a conversation she was definitely not supposed to hear.
What starts as a routine MEDSPA appointment confirmation takes a wildly unexpected turn when crossed phone lines connect a girlfriend to a conversation she was definitely not supposed to hear.
In this game-changing podcast episode host Jesse Ewell interviews Joanne Deacon, a nurse and med spa owner, who shares her journey of transitioning from hospital work to running her own business. Joanne discusses the challenges and successes she has faced, the importance of marketing strategies, and how she has built strong relationships with her clients. She reflects on the balance between her full-time job and her med spa, and the unexpected growth she has experienced since joining the Habit Based Marketing System. Joanne transitioned from nursing to owning a med spa. She faced challenges in business ownership but found success. Organic marketing strategies helped her attract quality clients. Building relationships with clients has been key to her success. Joanne enjoys the flexibility of running her business part-time. She has seen consistent growth in her client base. Marketing has become easier over time for her. Joanne values the support from her community and program. She is focused on developing new packages for her business. Perfect for entrepreneurs, small business owners, and anyone looking to scale their business through social media. Click the link below and learn how Jesse and his team can help you achieve similar transformative results. To find out more about the VIP weight loss system email me directly or reach out on socila media. Learn more about Jesse though the following links: VIP WEIGHT LOSS SYSTEM HBL Lifestyle Secrets Group on Facebook Personal Website HBL Website Instagram Email
Welcome back to our weekend Cabral HouseCall shows! This is where we answer our community's wellness, weight loss, and anti-aging questions to help people get back on track! Check out today's questions: Amy: Hi Dr. Cabral. I appreciate everything that you do for the community! My question is about heart palpitations for someone in perimenopause. I notice them only slightly during the day but it seems they really ramp up in the evening. In addition, my energy plummets and I feel incredibly tired and foggy headed. I've had my hormone levels checked and everything seems fine, so I'm wondering if you have any thoughts on what I should check next. My gut tells me maybe I should look into cortisol, but I also know it could be one or multiple other factors. I appreciate your thoughts. Whitney: Curious about your perspective on various medspa type aesthetic treatments like collagen tightening (usually via radio frequency/ heating deeper layers of tissue), lasers for skin dark spots or resurfacing, PRP micro needling, or at home micro needling? Wondering if these will have other damaging side effects etc? Thanks !! Whitney: What are your thoughts on tattoo removal ? I was thinking about getting some tattoos removed but wasn't sure if I could detox my way out of all the harmful side effects since I guess my body would have to do something with that ink that is removed ? Or is it just as harmful as is it now in my skin ? Thanks ! Jodi: Hello, I am scheduled to have an MRI with a gadolinium based contrast this Friday. The reason for it is two-fold. 1) They want to look at my pancreas. My recent blood work shows I have very high Lipase at 232 U/L and High Amylase at 118 U/L. I don't have any symptoms indicating pancreas issues. My Lipase was also high in blood work 6 months previously and has continued to climb. 2) Follow up scan for polycystic liver disease (well over 100 cysts on my liver) as well as a solid lesion on my liver which was believed to be benign when it was discovered about 7 years ago. Now I am beginning to panic as I have read that the metal from the dye cannot fully be detoxed. Is there another option for the dye? have more to say but not enough characters in this email. Rebecca: Hi Dr Cabral I had an allergic reaction to an antibiotic that caused me to loose consciousness probably at least 30 times or more and in between losing consciousness I would yell in pain because my whole body went into spasms. My brain was starving for oxygen so it started taking the oxygen from the muscles because my body started shutting down. I have had brain fog really bad since it happened 2 months ago. Is there anything I can do about the brain fog? Thank you Thank you for tuning into today's Cabral HouseCall and be sure to check back tomorrow where we answer more of our community's questions! - - - Show Notes and Resources: StephenCabral.com/3585 - - - Get a FREE Copy of Dr. Cabral's Book: The Rain Barrel Effect - - - Join the Community & Get Your Questions Answered: CabralSupportGroup.com - - - Dr. Cabral's Most Popular At-Home Lab Tests: > Complete Minerals & Metals Test (Test for mineral imbalances & heavy metal toxicity) - - - > Complete Candida, Metabolic & Vitamins Test (Test for 75 biomarkers including yeast & bacterial gut overgrowth, as well as vitamin levels) - - - > Complete Stress, Mood & Metabolism Test (Discover your complete thyroid, adrenal, hormone, vitamin D & insulin levels) - - - > Complete Food Sensitivity Test (Find out your hidden food sensitivities) - - - > Complete Omega-3 & Inflammation Test (Discover your levels of inflammation related to your omega-6 to omega-3 levels) - - - Get Your Question Answered On An Upcoming HouseCall: StephenCabral.com/askcabral - - - Would You Take 30 Seconds To Rate & Review The Cabral Concept? The best way to help me spread our mission of true natural health is to pass on the good word, and I read and appreciate every review!