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"It's okay if I do this for myself and it's okay that I do this to feel more confident." "It's not just surgery, but being able to be there with them through that process." "I want you to look like you, but better." "How much of your face and how you present yourself to the world affects every area of your life." "The bottom line should be that you shouldn't let the peanut gallery determine what you do." Wayne Friedman In this revealing episode of Better Call Daddy, hosts Reena Friedman Watts and Wayne Friedman dive into the world of plastic surgery with Dr. Angela Sturm, a compassionate and skilled facial plastic surgeon. Dr. Sturm shares her journey, discussing the delicate balance between aesthetics and functionality in her practice. She opens up about her own experience with surgery, revealing how it transformed her confidence and perspective on beauty. With humor and sincerity, Dr. Sturm addresses common misconceptions surrounding plastic surgery, emphasizing that the decision to enhance one's appearance should stem from self-love rather than external pressures. She highlights the emotional aspects of her work, recounting heartwarming stories of patients who have taken steps toward reclaiming their self-esteem after trauma or personal struggles. Throughout the episode, the trio explores the generational differences in attitudes toward cosmetic procedures, and Vinnie offers his unique insights as a father and grandfather. They discuss the importance of communication, both in the doctor-patient relationship and within families when it comes to decisions about surgery. Join us for a candid conversation filled with wisdom, laughter, and valuable takeaways about self-acceptance, the evolving standards of beauty, and the empowering journey of personal transformation. Don't miss this thought-provoking episode that encourages listeners to embrace their true selves and consider what beauty means to them. (00:00) Reena Friedman Watts: Better Call Daddy is back with more daddy drama (01:38) Talk to me about being born with your father's nose on your face (04:09) How do you decide a look for a nose versus creating one that's useful (08:41) Are there differences between men and women when it comes to plastic surgery (10:44) Some patients come in because something has happened to them or a big change (13:51) You were pregnant when you started your practice and now you're open (15:50) We have a bunch of different lasers that work for all different skin types (19:33) What's the most effective to get rid of, like, the fine lines (21:39) Communication is so important in growing a practice, I would imagine (26:16) We try to get testimonials from patients to help others make decisions (26:50) Talk a little bit about presenting yourself and coming up with a marketing plan (30:59) What happens when people get Photoshop results that aren't what they want (32:26) Have people come to you wanting extreme makeovers (35:32) Tell me a little bit about your dad and, uh, your relationship with him (37:55) What are some of the misconceptions around plastic surgery (42:33) Have you thought about what your family thinks before you get plastic surgery (47:06) Also, is there like extra certifications that would differentiate one doctor from another (50:00) The big issue with plastic surgery is that do you do it for yourself (55:11) Plastic surgery is something we have not talked about Keywords: Plastic Surgery, Rhinoplasty, Facial Aesthetics, Confidence, Beauty Standards, Med Spa, Self-Improvement, Body Image, Generational Perspectives, Emotional Healing, Cosmetic Procedures, Personal Stories, Family Dynamics, Patient Experiences, Surgical Techniques, Natural Beauty, Social Media Impact, Self-Esteem, Beauty Trends, Personal Transformation Connect with Dr. Angela Sturm: https://www.drangelasturm.com https://www.instagram.com/drangelasturm Connect with Reena: https://bettercalldaddy.com https://linkedin.com/in/reenafriedmanwatts https://instagram.com/reenafriedmanwatts https://instagram.com/bettercalldaddypodcast We'd love to hear from you! Drop us a review and let us know what you think. Your feedback helps others find the show! Show notes created by https://headliner.app
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Ben Hernandez, founder of Skytale Group, about what makes a med spa valuable — whether you're selling or not. Learn the profit benchmarks, payroll ratios, rent targets, service mix strategies, and operational habits that create a business buyers want (and owners love). (https://skytalegroup.com/)In this episode, we cover:✅ What a “de-risked” med spa looks like and why it matters✅ Ideal service mix ratios and why 60% injectables is different than 60% weight loss✅ When multi-location expansion helps—or hurts—valuation✅ Common financial benchmarks: payroll, COGS, rent, marketing, and profitability✅ The real impact of provider loyalty vs. brand loyalty✅ Why recurring revenue models matter more than big-ticket one-offs✅ When and how to offer equity to key providers (and what to expect at sale)✅ The rise of wellness services and how to know if your market is ready✅ Qualitative factors that influence valuation: retention, team culture, and more✅ How to prepare your business—even years before you plan to sellThis episode is loaded with strategic insight and actionable advice for practice owners at every stage of growth. This will give you a clearer lens on how to maximize your med spa's performance, reduce risk, and think like an investor.About Ben Hernandez of Skytale Group (https://skytalegroup.com/)Ben Hernandez is the CEO and Managing Director of Skytale Group, a leading advisory firm specializing in business strategy, M&A, and financial consulting for aesthetics and healthcare organizations. With a background in investment banking, hedge fund management, and healthcare consulting, Ben brings a unique blend of financial expertise and industry insight to every client relationship.He's a trusted voice in the aesthetics space—frequently speaking at conferences and guiding founder-led practices through the complexities of scaling, valuation, and acquisition. Ben holds a BBA in Finance from Texas A&M and an MBA from SMU's Cox School of Business. When he's not advising top-performing practices, he enjoys endurance sports, family travel, and non-fiction reading.Contact Ben Hernandez:https://skytalegroup.com/https://www.instagram.com/skytalegroupllc/https://www.instagram.com/ben.skytale/https://www.linkedin.com/in/g-benjamin-hernandez-385a586/Ben.Hernandez@skytalegroup.comFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
In this episode of the podcast Mining Minds sits down with two remarkable women reshaping the health and wellness landscape: Melissa Montalvo and Josie Cervantes of Elko Replenish Med Spa. Together, they reveal how their professional experiences—from ER trauma to urgent care frustrations—sparked a vision: to create a space that not only heals but empowers. That vision became Elko Replenish Med Spa, a modern facility focused on hormone therapy, IV nutrition, weight management, and overall wellness. The duo discusses how their clinic is bridging the gap between conventional medicine and preventative care, especially for miners and working professionals in Northern Nevada. From hormone optimization and detox treatments to addressing male and female health in the mining industry, Melissa and Josie are revolutionizing rural medicine with empathy, education, and science-backed solutions. Join Mining Minds as we welcome Elko Replenish Med Spa to the Face! Episode Sponsors: GBC-NORCAT Heavy Metal Equipment & Rentals Motor Mission Machine and Radiator Episode Chapters: 2:23 South Texas Roots 9:27 Basson to Basketball 37:26 Medical Training Meets Bureaucracy 43:07 Leap of Faith 52:48 The Birth of Elko Replenish Med Spa 1:21:09 Hormones, Bro Science, and Real Health 1:41:31 The Vision
This week, AmSpa founder and CEO Alex Thiersch, JD, speaks with Lisa Lickstein, MSW, MBA, co-owner and COO of Lickstein Plastic Surgery and Medical Spa. She previews her upcoming talk at the 2025 Women in Aesthetics Leadership Conference and shares how the concept of “unreasonable hospitality,” inspired by Will Guidara's renowned book, has reshaped her approach to leadership, team development and the patient experience. This conversation includes: How clinical director Christina Hobgood Naugle, PA-C, built a thriving med spa patient base; What Lisa learned from Eleven Madison Park's rise to #1; Why they created a staff book club to learn and grow together; How to systematize staff engagement for a strong company culture; The three rules of unreasonable hospitality and how to implement them with your team; How her team identified and elevated 100 patient touchpoints to enhance the overall experience; A sneak peek at what attendees can expect from her WALC presentation. Join Lisa at https://experiencewalc.com/, for her session: “Achieving Competitive Advantage and Increased Profitability Through Unreasonable Hospitality.” -- Music by Ghost Score
From the operating room to the research lab, fat is proving to be a game-changer in medicine and beauty. In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Marcille Pilkington, Owner & CEO of Tulip Medical Products, to explore how nanofat is revolutionizing both aesthetic treatments and regenerative care.Marcille shares the unexpected origin of Tulip—from its Parisian inspiration to its rise as a global leader in fat transfer technology. She dives into the mechanics and science behind nanofat, explaining how the company's innovations allow for delicate, cell-rich injections that are transforming results in facial rejuvenation, hair restoration, and even orthopedic repair.We also learn about Marcille's commitment to advancing regenerative science through the San Diego Academy of Regenerative Therapies and Science (SDARTS), a conference she founded to foster cross-specialty collaboration. With deep knowledge and an eye on the future, Marcille walks us through Tulip's evolution—and how it's helping clinicians harness the healing power of adipose tissue.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
In this inspiring episode of "Get Your FILL," we're joined by Amanda Lemmage, a seasoned health coach and aesthetic medical provider, who proves that you can look good and feel good while living an abundant life. Amanda shares her entrepreneurial journey, driven by a passion to help others and a desire for a purposeful, flexible lifestyle. Hear how she leveraged her experience in the medical aesthetics field to build a thriving Med Spa in Minnesota, a state-of-the-art facility featured in Vanity Fair and Vogue, emphasizing a holistic approach to beauty that starts from the inside out.
Are you tired of spending hours struggling to create social media content?In today's episode, Andrea and Taleesa are breaking down their content system for aesthetic practices and talking about the importance of hiring a reliable assistant to manage social media content so you can focus on growing your practice. Join both Andrea and Taleesa to get a step-by-step guide to outsourcing your social media and creating a monthly content strategy that works for you.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Challenges in hiring an assistant to help with social media 6:20Planning and scheduling your content 14:25Creating and approving content 31:20Designing and finalizing content 44:10Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
In this episode, Med Spa founder Amber of Reveal Med Spas provides an expert breakdown of the science behind modern longevity and wellness. We take a deep dive into some of the most effective treatments available today, including a detailed look at peptides, what they are, and how they work. Amber explains the benefits of popular peptides like GLP-1 (used in medical weight loss), NAD+ for cellular repair, and BPC-157 for joint health. The conversation also demystifies Hormone Replacement Therapy (HRT), explaining how balancing hormones can dramatically improve energy, mood, and sleep for both men and women.Beyond specific treatments, Amber shares her holistic approach to health, covering everything from why building muscle is critical for your long-term health and cognition, to the truth about collagen supplements. Tying it all together is her inspiring entrepreneurial journey—from a demanding corporate career to the personal challenges and rewards of launching a Med Spa built on empathy.If you're interested in biohacking, anti-aging, and optimizing your health, this episode offers clear, practical information from a founder in the field. Learn more about Amber and her services at RevealMedSpas.com.
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by nationally recognized injector, entrepreneur, and founder of The Look Aesthetics, Haley Wood (https://thelookfacialaesthetics.com/)With nearly two decades of injecting experience and eight years as a med spa owner, Haley brings a refreshing dose of honesty, passion, and leadership to the conversation. In this episode, Ricky and Haley dive into what it truly takes to build a profitable, values-driven aesthetics practice while nurturing long-term patient relationships and a rockstar team. Haley shares how her clinical expertise, business acumen, and heart for mentorship have shaped her approach to marketing, hiring, device purchases, and patient experience.In this episode, we cover...✅ Haley's journey from critical care nursing to becoming a nationally recognized injector and practice owner✅ Why authenticity and professionalism matter more than virality on social media✅ The value of clear leadership, team alignment, and having tough conversations early✅ How to create a patient experience that drives loyalty and long-term retention✅ Why your team, not automation, should be the heart of your rebooking and follow-up process✅ The importance of knowing your numbers and tracking profitability, not just revenue✅ Haley's strategy for device purchases and service planning that keeps her practice growing without overextending✅ How quarterly content planning and branded visuals elevate her marketing✅ Tips for creating a referral-worthy practice culture built on trust and exceptional careThis episode is packed with real talk and actionable insights for anyone looking to grow a med spa that's both patient-centered and financially strong.About Haley Wood of The Look Aesthetics (https://thelookfacialaesthetics.com/)Hailey Wood is a board-certified Women's Health Nurse Practitioner, nationally recognized trainer, and the founder of The Look Aesthetics in Franklin, Tennessee. With 19 years of injecting experience and a reputation for delivering natural, long-lasting results, she has been featured by RealSelf as one of the Top 25 Most Loved Injectors. A passionate mentor and speaker, Hailey is known for her commitment to professionalism, team culture, and helping women become financially independent through careers in aesthetics.Haley's book recommendation: https://a.co/d/dU86miRFollow Haley on Social Media: https://www.instagram.com/haleywood_np/?hl=enhttps://www.instagram.com/_thelookaesthetics/https://www.linkedin.com/in/haley-wood-5ab12815/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing
We're kicking off Season 6 with Christin Trujillo, the financial guru who's helped countless med spa owners transform their struggling practices into profitable powerhouses. As Senior Financial Consultant and Co-Founding Partner of Maven Financial Partners, Christin has a unique superpower: she can tell you exactly what's happening in your practice just by looking at your numbers—without ever stepping foot inside your doors.In this raw, no-nonsense conversation, Christin reveals the brutal truth about why so many practices are struggling right now. Spoiler alert: it's not just the economy. With double the number of med spas competing for the same patients compared to just a few years ago, the game has completely changed. The days of patients just showing up because you exist are over.But here's the good news—Christin doesn't just diagnose the problems, she provides the best path to a solution. She shares the real story behind why one multi-location practice was down over 1,000 appointments but still managed to increase revenue by 15%. The secret? They stopped chasing appointment volume and started maximizing every single patient who walked through their doors.This episode is packed with the kind of insights that make you want to immediately call your team and implement changes. Christin breaks down why your front desk person (yes, the one doing TikTok dances in the back) shouldn't be your only hope for converting those expensive Google ad leads into paying patients. She explains why rebooking should be as automatic as breathing, and how top-performing practices maintain 80-90% utilization rates while others struggle to fill their schedules.You'll discover the difference between being busy and being profitable, why revenue per hour is the metric that matters most, and how to know when it's time to hire versus when you need to get out of your own way. Christin also tackles the tough conversations about pricing, team compensation, and the leadership skills that separate thriving practices from those barely surviving.Whether you're a new practice owner drowning in the chaos of wearing every hat, or an established practice looking to scale without losing your mind, this episode delivers the roadmap you've been searching for. It's equal parts wake-up call and action plan, delivered with a little tough love that only comes from someone who's "been there, done that" countless times!READ IT! Med Spa Profitability: What the Most Profitable Med Spas are Doing (and How You Can Do it Too)Christin and her co-founder, Jessica Nunn, authored the essential business guide Med Spa Profitability, which you absolutely must read if you are in our industry!Purchase on AmazonReady to start with Maven? Get your Complimentary Profitability Assessment & find out what your practice needs to go to the next level!Maven's Website: Mavenfp.comChristin's Instagram: @christinlangtrujilloChristin's LinkedIn: https://www.linkedin.com/in/christinmlang/
Are you tired of spending money on marketing strategies that don't work for your medspa? Today, Andrea and Taleesa are talking about the pros and cons of organic content, boosting, and using ads for your aesthetic practice.Listen to this episode to learn which marketing strategy is the best fit for you and what will actually grow your aesthetic practice without wasting time and money.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Understanding organic content and the drawbacks 2:35The positives and negatives of boosting posts 20:20Using ads for your medspa 29:50Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
In this episode, hosts Brad and Michael, along with series regular Jay Reyero, dive into the story of an orthopedic surgeon who agreed to serve as the medical director for a friend's medical spa. What began as a temporary, low-effort role turned into a long-term liability when a demand letter from a patient's attorney uncovered hidden risks. Tune in to learn how to structure a compliant medical director arrangement and the key steps you can take to limit your liability. Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto Stay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn
Most content sounds the same, and that's exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it's written for “everyone and no one.” I break down what “authority-infused content” actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing! HIGHLIGHTS The #1 content mistake Med Spa owners make. What “to whom it may concern” content looks like. How to shift from vendor-sounding copy to brand authority. The 70/30 rule for high-converting content. Tools to help you create authority-infused content faster and easier. RESOURCES + LINKS Save your seat for my FREE live workshop: Build an Unstoppable Brand: Ask Heather AI – The Live Experience Grab Cashflow Content to start creating offer-backed content that sells HERE Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
When it comes to cutting-edge skincare, few companies are as rigorously science-backed as Senté. In this episode of The Technology of Beauty, host Dr. Grant Stevens welcomes Zubin Meshginpoosh, President & COO of Senté, to discuss the fusion of pharmaceutical innovation and aesthetic medicine.Join us as Zubin walks us through the origin of Senté's hero molecule — a heparan sulfate analog engineered to deliver therapeutic results through topical application. From calming inflammation and reducing pigmentation to helping patients with rosacea, this biotech-driven approach is delivering results that rival prescription-grade solutions.Tune in to gain insight into Sente's business strategy, clinical commitment, and Zubin's passion for mentorship and patient-centered innovation. It's a compelling look at how small, focused teams are pushing the boundaries of what skincare can achieve — and how technology continues to elevate the patient experience.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
In this episode, Brandon interviews Justin Marti from Marti Law Group, a boutique healthcare law firm specializing in aesthetics and wellness. They discuss Justin's unique background, the importance of legal compliance in the aesthetics industry, and the challenges practitioners face regarding medical oversight. Justin shares insights on their membership model, which aims to provide ongoing support and guidance to clients, and addresses the evolving regulations in the aesthetics field. The conversation emphasizes the need for proper legal advice and the value of having a dedicated legal partner in the aesthetics business. Have a legal question concerning your medspa? Reach out to https://www.martilawgroup.com Be sure to check out our sponsor Moxie, your all-in-one partner for aesthetic success! Learn more:JoinMoxie.com/AIG Find us: Apple
Are you drowning in daily tasks and wondering how to reclaim your time?Today, Andrea and Taleesa are sharing the benefits of hiring local assistants for your medspa versus hiring a virtual assistant. They're also giving you a list of tasks you can outsource once you hire your own assistant that will help you grow your business with ease and boost your efficiency. Join Andrea and Taleesa in this episode to learn what you can outsource and how to find your perfect fit for an assistant. If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: Why you should consider a local assistant instead of a virtual one 2:36What you can outsource to your local assistant 10:16How you can find your own local assistant 44:22Links:Show transcripts: https://smithandcrawford.com/notesEmail us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/
In this episode, hosts Brad and Michael are joined by Dr. Kimberly Evans, board-certified OB-GYN and founder of Sugarland Med Spa. After transitioning from a traditional clinical practice to opening a med spa, Dr. Evans faced the unintended consequence of trying to do it all while also managing patient expectations. She shares how challenging moments led her to restructure her practice, set clearer boundaries, and implement protocols that support long-term growth. Tune in for insights on shifting from traditional medicine to aesthetics or wellness, including operational and legal complexities of combining insurance and cash-pay services, and why letting go can be a strategic move for long-term success.Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadattoStay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn
Cameron is joined by Yana Bromberg, a medical professional who transitioned from urology to aesthetics, and they discuss her unique journey into the aesthetics field, the challenges she faced while opening her own practice, and the importance of building strong relationships with patients. She emphasizes the artistic side of aesthetic treatments and how personal connections with patients enhance their experience. She also discusses the risks of entrepreneurship and the need to focus on personal growth while navigating the business side of aesthetics.Yana shares her journey in the medical aesthetics field, discussing the balance of patient interactions, the challenges of entrepreneurship, the importance of social media, and the need for continuous learning and networking. She emphasizes the significance of building rapport with patients and the necessity of delegating tasks to focus on what truly matters in her practice. Yana also offers valuable advice for aspiring practitioners, particularly women, on how to navigate the complexities of the aesthetics industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Yana's journey into aesthetics was unexpected but fulfilling.The transition from urology to aesthetics involved a steep learning curve.Aesthetic medicine allows for a more personalized and artistic approach to patient care.Building strong relationships with patients is key to retention and success.Yana emphasizes the importance of patient experience over sheer volume.Opening her own practice was a significant risk but ultimately rewarding.Keeping overhead low is a strategic decision for sustainable growth.Yana values the connections she builds with her patients, treating them as friends.The aesthetic industry can be cutthroat, requiring continuous learning and adaptation.Focusing on personal growth and ignoring external noise is crucial for success. Yana prefers to see about 10 patients a day for comfort.Patient experience is about building rapport and providing a fun atmosphere.Entrepreneurship allows for flexibility and control over one's schedule.Burnout in traditional medicine led Yana to pursue her own practice.Hiring a social media manager can save time and reduce stress.Networking and attending conferences are crucial for staying updated.Aesthetic medicine requires a solid foundation in traditional medicine.Starting in aesthetics should be gradual, not an immediate leap.Not everyone is cut out for entrepreneurship; it's a full-time commitment.Work-life balance is essential, and it's okay to seek a different path.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
No, we aren't talking about the laser! In this episode of the Aesthetics Injector Gang, host Brandon Mullen speaks with Moxie representatives Mikyla Race and Becca Besch about the comprehensive support Moxie provides to med spa owners and aesthetic injectors. They discuss the journey of launching a med spa, the importance of compliance, product sourcing, and the ongoing support Moxie offers to ensure success. The conversation also touches on common mistakes new med spa owners make, current trends in the aesthetics industry, and the significance of maintaining autonomy while leveraging Moxie's resources. Thinking about creating your own medspa? Reach out to https://www.joinmoxie.com Find us: Apple
Cameron is joined by Dani Naughton, an expert in aesthetics with 17 years of experience, and they discuss the fundamentals of running a successful aesthetic practice, the importance of understanding market dynamics, and the operational fundamentals necessary for profitability. Dani shares insights on common mistakes made in treatment rooms, the significance of staff communication, and the strategic approach to marketing and equipment acquisition. They delve into the true cost of goods, the impact of labor costs, and the hidden expenses that can affect profitability. The conversation emphasizes the importance of time management and understanding supply costs in treatments, providing valuable takeaways for practice owners looking to thrive in the competitive aesthetics industry.Cameron and Dani talk about the importance of efficiency and understanding the financial health of aesthetic practices. They explore strategies for improving margins, managing chaos in operations, and the significance of patient retention. The dialogue emphasizes the need for new practice owners to establish a clear vision and for established practices to overcome stagnation by implementing effective systems and processes.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Dani Naughton has 17 years of experience in aesthetics.Understanding the basics is crucial for practice success.Staff communication is key to implementing new products.Labor costs must be factored into the cost of goods.Hidden costs can silently destroy profitability.Time management is essential in treatment efficiency.Marketing should be strategic and well-planned.Practices need to survey staff and patients before acquisitions.Winning in the margins can significantly impact profits.A mindset shift is necessary to run a practice like a CEO. Winning in the margins can significantly boost marketing budgets.Practices should focus on EBITDA rather than just revenue.Efficiency is crucial, even if the practice isn't for sale.Understanding treatment times can improve patient throughput.Consistency in service delivery is essential for brand reputation.Operational chaos can lead to significant financial losses.Implementing cancellation policies can help mitigate no-show losses.Effective communication of policies enhances patient experience.New practice owners should clarify their vision from the start.Established practices must assess their operations to identify growth opportunities.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
Most aesthetic businesses blend in, but unstoppable brands stand out. In this episode, I break down what it really takes to create a brand so magnetic that premium clients seek you out. I share how I built a category-of-one brand, why branding is your biggest asset, and the 3 core pillars I coach clients to focus on to create an identity so strong it makes the competition irrelevant. Plus, I share a BTS peek at the upcoming free workshop I created to help you build your own unstoppable brand. HIGHLIGHTS Why most Med Spa owners unintentionally create a commodity business. The 3 pillars of an unstoppable brand. What Habit Salon does differently that draws clients from across the country. Why unique intellectual property is the foundation of brand authority. The mindset shift to help you stop thinking about competitors. What belief-driven sales really means. RESOURCES + LINKS Join our free live training to Build An Unstoppable Brand Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
How do you scale a medical practice without sacrificing patient care? In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Dr. Geoff Trenkle, Founder & CEO of LA ENT, to explore the entrepreneurial blueprint behind one of Southern California's fastest-growing ENT groups.From launching 14 clinics in under a decade to embracing innovative audiology solutions, Dr. Trenkle reveals how he's crafting a scalable, patient-first model with venture capital backing—and why his mission is to preserve the spirit of private practice.Dr. Trenkle shares his journey from a single-location ENT practice to a multi-site healthcare platform that prioritizes patient experience. He discusses the challenges and strategies involved in maintaining personalized care while expanding operations, highlighting the importance of investing in staff training and patient education.He also covers how LA ENT has successfully employed Clarity, a comprehensive practice performance system, to enhance patient engagement and operational efficiency. Recognizing its impact, Dr. Trenkle recently joined Clarity's board of directors, contributing his insights to further the platform's mission of optimizing healthcare practices.With valuable insights into how entrepreneurial vision can transform traditional healthcare models into scalable, patient-centric enterprises, Dr. Trenkle's experience serves as a blueprint for practitioners aiming to expand their reach without compromising on quality of care.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
In this powerful episode of The Health Academy, host Omar speaks with Nelly Gal, a Cuban-born entrepeneur and founder of Live Vibrant Med Spa, about her extraordinary journey from communist Cuba to building one of Florida's most successful med spas. With zero business background and only a few thousand dollars, Nelly went from struggling with imposter syndrome to generating multiple 6-figure months in her wellness business. Nelly opens up about: How escaping Cuba shaped her entrepreneurial mindset Building a wellness clinic from the ground up Leveraging functional medicine and aesthetics to empower women Overcoming fear, scarcity, and burnout as a first-time business owner Transitioning her brick-and-mortar business into online wellness and coaching The power of marketing, Groupon strategy, and patient retention Why health coaches shouldn't wait until they're "ready" to launch How to grow your client base without a big budget Whether you're a , beauty entrepreneur, or aspiring med spa owner, Nelly's story is a masterclass in resourcefulness, resilience, and heart-centered success.
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Cameron is joined by Jessica Hunter, a seasoned consultant in medical aesthetics, and they discuss the importance of understanding financial metrics, the common mistakes made by MedSpot owners, and the significance of staff compensation strategies. Jessica shares insights on how to analyze profit margins, the role of memberships in practice retention, and the critical importance of training and empowering front desk staff. They emphasize the need for practice owners to approach their businesses with a solid understanding of finance and strategic planning. In this conversation,Cameron and Jessica discuss the critical aspects of compensation structures, the importance of front desk staff in patient conversion, effective communication with staff, strategies for scaling medical practices, and the distinction between profitability and revenue. They highlight the need for practices to understand their financial metrics and prepare for future transactions, stressing the importance of operational efficiencies and staff engagement in achieving long-term success.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Understanding financial metrics is crucial for MedSpot owners.Common mistakes include not knowing profit margins and service costs.Membership programs should be strategically designed for retention.Staff compensation should reflect individual value and contribution.Training for staff should be ongoing and comprehensive.The front desk plays a vital role in patient engagement and success.Compensation plans should be tiered based on experience and performance.Analyzing service profitability requires a detailed breakdown of costs.Investing in new equipment should be based on market demand and client needs.Empowering staff leads to better business outcomes. Compensation structures must align with realistic expectations and revenue generation.Front desk staff play a crucial role in converting inquiries into appointments.Effective communication and regular check-ins with staff can uncover valuable insights.Practices should assess their current patient population before seeking new patients.Understanding average transaction values is key to maximizing revenue.Operational efficiencies can lead to increased profitability without needing to scale.Transparency in compensation can foster trust and motivation among staff.Practices should prepare for potential transactions by optimizing their financial health.Utilization rates and marketing spend ratios are critical metrics for growth.Investing in the right systems and software is essential for tracking performance and making informed decisions.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
Thiersch, JD, speaks with Alex Lirtsman, founder and CEO of CorralData, to explore how medical spas can unlock real-time, HIPAA-compliant insights without changing their existing systems. CorralData integrates everything from your EMR to marketing, payroll, and finance systems, giving med spas the ability to uncover actionable insights that drive profitability, patient retention, and scalable growth. Listen for strategies to ask smarter questions of your data, including: Integrating all of your existing platforms to get actionable insights from your data; How multi-location practices, med spa rollups and private equity develop playbooks; Navigating HIPAA and BAAs with AI companies to create secure data analysis tools; Using reverse ETL to optimize for high lifetime value patients and boost profitability; The questions you can ask your data with conversational AI and large language models; CorralData's tailor-made solutions for Advanced MedAesthetic Partners, and more! -- Music by Ghost Score
Your Before & After gallery is one of the most powerful marketing tools in your practice. Is it telling the right story?In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Candace Crowe, Founder and CEO of BRAG Book, to discuss the evolution of aesthetic marketing and the critical role that visual storytelling plays in patient decision-making.Candace shares the journey behind BRAG Book, a purpose-built software designed to help aesthetic practices take control of their Before & After galleries. With features like image quality scoring, SEO optimization, customizable watermarks, and a clean drag-and-drop interface, BRAG Book ensures that practices can present results with precision, consistency, and professionalism.Whether you're a solo practitioner or part of a multi-location group, this episode offers a masterclass in the value of authentic imagery and the technologies shaping the future of aesthetics. Tune in to learn how Candace Crowe is helping elevate industry standards and redefining digital patient engagement on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Kevin and Mitch dive into the AI tools actually transforming med spa marketing—from writing compliant ad copy to building smart automations with ChatGPT, Deep Search, and 11 Labs. They talk prompt engineering, the difference between emojis and strategy, and why your prompts matter more than your panic. Plus, they tackle where AI is headed (spoiler: it's not replacing your job, but it might book your appointments). From custom avatars to instant video voiceovers and API hacks in Go High Level, this episode is packed with practical examples and philosophical riffs on how to stop fearing AI—and start using it better. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/
Cameron is joined by Cortney Hall, COO of True Medical Spa, and they discuss her extensive experience in the medical aesthetics industry. They talk about the competitive landscape in Utah, the importance of owning your story, and the lessons learned from various roles in the industry. Courtney emphasizes the significance of brand identity, personal growth, and the entrepreneurial spirit that thrives in Utah. They highlight the journey of transitioning to a new practice and the challenges and successes that come with it. In this conversation,Cameron and Cortney discuss the importance of navigating career transitions, building strong teams, and fostering a supportive work culture. Cortney shares her experiences in leadership, emphasizing the necessity of tough conversations and effective communication in business. They explore how success is defined beyond revenue, focusing on the value of attracting talent through strong leadership and creating an environment where team members feel valued and supported.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:The medical aesthetics industry in Utah is highly competitive but filled with talented professionals.Believing in abundance rather than scarcity can lead to a healthier business mindset.Owning your story allows for personal freedom and growth.Networking and relationships are crucial in the business world.Success is not just about knowledge; it's about connections and opportunities.Staying focused on your own brand identity is essential in a competitive market.Self-reflection and learning from experiences are key to personal and professional growth.Transitioning to new opportunities can be daunting but rewarding.Building a strong team is vital for success in any business.It's important to prioritize fulfillment and passion in your work. Sometimes the voice inside you is louder than discomfort.A strong team foundation is crucial for business success.Tough conversations are essential for team growth.Leadership requires investing in team experiences.Creating a supportive culture helps retain talent.Communication is key to preventing misunderstandings.Success is defined by the desire of others to join your team.Fear-based leadership can lead to high turnover.It's important to focus on what you can control.Building relationships with your team enhances workplace culture.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
Back by popular demand — it's another Q&A episode! I answer some of the most common questions I've received from clients and podcast listeners just like you. I talk about the new practice in today's market, the mindset shift that helped me scale faster, launching offers, and MORE. Whether you're curious about pricing menus or creating effective social media content, I've got you covered to make your med spa stand out above the rest. Get ready to think more strategically about how you're building your practice. HIGHLIGHTS What I'd focus on FIRST if I were launching a new practice today. Why building a “concept” clinic gives you a premium edge over commodity-based practices. The #1 mindset shift that helped me scale faster. How to get team buy-in when launching new services or packages. The BIGGEST mistake med spas make with social media content. RESOURCES + LINKS Submit a question for a future episode, email us at hello@heatherterveen.com with the subject line: Podcast Question. Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Can a cap that emits specific light wavelengths truly reverse hair loss? In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with John Oakley, CEO of REVIAN, to explore how their patented dual-wavelength LED therapy is transforming hair restoration. Unlike traditional laser devices, REVIAN's lightweight, cordless cap uses both 620nm and 660nm light to stimulate nitric oxide production, reduce inflammation, and block DHT—all essential to regrowing thicker, healthier hair.With over 60 patents and clinical data showing significantly greater efficacy than competing therapies, REVIAN is leading a new wave in non-invasive hair restoration. It's not just about technology—it's about results. Dr. Stevens and John both use the device personally, and over 55% of users are now women, thanks in part to its ease of use, cordless design, and drug-free, side-effect-free approach.John shares why this dual-wavelength, LED-powered system is more effective than traditional laser caps and how REVIAN's smart app brings real accountability to at-home treatment with a fully integrated therapeutic solution.In a powerful final segment, John opens up about his work in Guatemala with Unearth Hope, a nonprofit bringing basic healthcare to remote villages. His annual mission trips speak to a deeper commitment to healing—whether it's through light-based therapy or hands-on community care. Don't miss this inspiring conversation with one of the true innovators in beauty tech.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Join AmSpa founder and CEO, Alex R. Thiersch, JD, as he discusses with Courtney Smith, account executive, and Jon Romano, SVP of sales at Darwill, how med spas can leverage data-driven direct mail to overcome digital fatigue and achieve significant growth. Recorded at AmSpa's Chicago headquarters, this episode explores the evolution of traditional marketing and how direct mail can create genuine, lasting impressions that boost ROI when integrated with CRM and digital strategies. Key insights include: Darwill's strategic pivot to the medical aesthetics industry and insights into med spa owners' unique needs; The three essential factors Darwill considers when identifying profitable verticals like medical spas; How direct mail campaigns proactively target ideal customers, compared to digital; Utilizing CRM-triggered automation for personalized mailers that boost bookings and retention; Identifying the most effective creative offers and frequency for med spa audiences; Strategies for tracking ROI from direct mail campaigns; Combining direct mail with digital marketing for a competitive edge. --- Music by Ghost Score
Pricing is subjective, and the truth is, you're probably undercharging. In this episode, I talk about the exact framework I teach my private clients to help them create sustainable and high-profit businesses. I dive deep into your beliefs around money, the power of positioning, and how to price with intention. Tune in to learn how to identify when it's time to raise your prices, how to coach your team on premium offers, and why pricing is about so much more than the number on the tag. HIGHLIGHTS The 3 filters of the Pricing Matrix. How your pricing beliefs influence your team's performance. The big mistake most providers make when launching memberships. What to do if your market feels “too rural” or “too competitive”. How to stop projecting your money stories to your clients. Why your signature menu is your most powerful pricing tool! RESOURCES + LINKS Apply for The Med Spa Advantage HERE Book a Strategy Call with us HERE FOLLOW Heather: @heatherterveen Website: heatherterveen.com
Fat grafting is evolving—faster, cleaner, and more effective than ever before. Could a new fat-processing device reshape the future of regenerative beauty?In this episode, Dr. Grant Stevens interviews Ahmed Zobi, CEO of Syntr Health Technologies, about a revolutionary advancement in autologous fat processing. Born from a university research project and fueled by personal motivation, Syntr's rotor-based microfluidic system is the first FDA-cleared device of its kind to be used in a human clinical trial for facial fat grafting.Ahmed explains how this cutting-edge, closed-system platform delivers highly viable fat cells for safer, cleaner, and more consistent outcomes—ideal for mid-face augmentation, breast reconstruction, and even orthopedic support. They dive into Syntr's journey from NIH grants to commercialization, how the device is enabling next-generation PRP and exosome research, and why automation and reproducibility are critical for the future of regenerative medicine.Whether you're a clinician, innovator, or investor, tune in to the latest episode of The Technology of Beauty for insights into the evolving landscape of biotechnological aesthetics.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Cameron is joined by Dr. Sarah Crawford, founder of Anchor Wellness Center and Wave Physical Therapy + Pilates, and they discuss her journey in the healthcare industry and the creation of the Anchor Wellness Center. They highlight the challenges of practitioner burnout, the importance of community support, and the need for a shift in mindset for business growth. Dr. Crawford emphasizes the significance of personal wellness for providers and the unique experience offered at her wellness center, which aims to disrupt traditional healthcare models.The conversation also touches on the role of social media in marketing and the potential pitfalls it can create for practitioners. In this conversation, Sarah Crawford and Cameron Hemphill discuss the essential elements of building a successful and sustainable business. They emphasize the importance of decision-making, investing in personal growth through coaching, and the necessity of community support. Sarah shares her experiences with discomfort in business growth, the balance between work and family life, and the journey of entrepreneurship. They also touch on managing stress and the significance of giving oneself grace in the pursuit of success.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Dr. Crawford has been practicing for 14 years and specializes in chronic pain.The Anchor Wellness Center is designed to support health and wellness entrepreneurs.Practitioner burnout is a significant issue in the healthcare industry.Creating a supportive community is essential for practitioners.Personal wellness is crucial for effective patient care.Entrepreneurship involves learning from failures and taking risks.Mindset shifts are necessary for business growth and success.The Anchor Wellness Center offers a unique, spa-like experience for patients.Social media can be both a tool for growth and a source of burnout.Listening to patients is key to providing effective care. You have to make a decision and stop overthinking.Investing in a coach can significantly change your business.Growth requires getting comfortable with discomfort.Recognizing your strengths and weaknesses is crucial.Building strong relationships is essential for success.Balancing business and family life is a priority.Entrepreneurship is a journey filled with challenges.Creating a thriving practice requires community support.Managing stress is vital for resilience.Give yourself grace and acknowledge your efforts.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
This Med Spa in San Antonio Looks Great—But One Location Might Be Holding It Back...Business Listing - https://www.bizbuysell.com/business-opportunity/leading-multi-site-med-spa-franchise-with-high-margins/2345553/Huge thanks to Connor Groce for bringing this deal to the pod! Always great having you on, and this one was a masterclass. For more information or to connect with Connor head to connorgroce.com.
What if the secret to better skin isn't what you put on, but what already lives there? In this fascinating episode, Dr. Grant Stevens sits down with Thomas Hitchcock, Ph.D., the Chief Innovation Officer at Revance, for a deep dive into the overlooked world of the skin microbiome. Sharing his unique path from a background in genetics and fine arts to pioneering work in tissue engineering, and ultimately, to leading skin health innovation in aesthetics, Thomas unpacks the science behind Biojuve, a revolutionary skincare platform built around live microbes designed to rebalance the skin biome for real, lasting results. From how these microorganisms interact with the skin's natural environment to their role in supporting collagen, reducing inflammation, and enhancing post-procedure recovery, this conversation reveals a transformative new direction for skincare. Whether you're a skincare professional or simply curious about the future of aesthetics, you won't want to miss this thought-provoking episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Can one device transform the future of fat grafting? Join Dr. Grant Stevens on this compelling episode of The Technology of Beauty as he welcomes Dr. David Kirn, the innovative mind behind the Orchid device—a cutting-edge, all-in-one system engineered to simplify and optimize the fat grafting process. Designed with both efficiency and predictability in mind, Orchid enables surgeons to harvest, purify, and re-inject fat using a completely mechanical, self-contained system that eliminates the need for centrifuges, decanting, or a complex setup.In this episode, David explains how his years in aesthetic surgery and a longstanding frustration with the inefficiencies of traditional fat grafting led to the development of this revolutionary tool. By using an FDA-approved absorbent material to remove oil and aqueous content, the Orchid device delivers a consistently high-quality fat graft with minimal waste and maximum viability. With each cycle taking only minutes, the system allows for fat grafting procedures to be performed in-office, significantly cutting down time and overhead for physicians while offering long-lasting, natural results for patients.David also shares insights into the FDA pathway, future product expansions, and how Orchid could position itself as a market disruptor—not just in facial fat grafting, but also in breast and body applications. If you're interested in the technology reshaping aesthetic medicine, this is one episode you don't want to miss.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
What if fat loss could be achieved without impacting metabolism? Recorded live at AIS 2025, Dr. Grant Stevens speaks with Alon Bloomenfeld, Executive Chair of Raziel Therapeutics, about a new class of injectable fat reduction—one that works locally, not systemically. Unlike semaglutide or other metabolic treatments, this lipophilic compound directly destroys fat cells at the site of injection, offering a highly targeted, non-surgical solution for body contouring. With FDA Phase III trials underway, Bloomenfeld shares what sets this breakthrough apart.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
In this episode, hosts Brad and Michael share the story of a plastic surgeon who paid the price of not having formal agreements with his “business partner.” Without clear legal terms, the partnership led to patient loss and operational setbacks. Tune in to learn why having a legal framework and protective agreements, like non-competes and NDAs, is key to protecting your practice from business fallouts. Watch full episodes of our podcast on our YouTube channel: https://www.youtube.com/@byrdadatto Stay connected for the latest business and health care legal updates:WebsiteFacebookInstagramLinkedIn
Cameron discusses the essential elements of running a successful medical practice. He emphasizes the importance of treating practices like businesses, understanding the deeper motivations behind patient care, and the transformative impact of aesthetic services. He shares insights on building emotional connections with patients, effective communication strategies, and the need for a sustainable business model that prioritizes patient experience. He concludes with a forward-looking perspective on the growth potential of the aesthetic industry.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Every practice must be run like a business.Understanding your 'why' is crucial for success.You're not just selling services; you're selling transformation.Practice owners are artists, creating life-changing results.Burnout is a real challenge for entrepreneurs.Every patient interaction is a chance to build emotional connections.Effective communication is key to patient retention.A sustainable business model is essential for growth.The aesthetic industry is poised for significant growth.Helping patients should be the primary motivation.Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/
Step inside The Aesthetic Society's transformation as Dr. Grant Stevens hosts a special episode live from AIS 2025 in Austin, Texas. Joined by Past President Dr. Kiya Movassaghi, Current President Dr. Tracy Pfeifer, and CEO Mark Theis, this powerhouse panel explores the strategic evolution of The Aesthetic Society — touching on rebranding, inclusive membership, and data-driven leadership. From governance reforms to the creation of the Allied Pro tier and the reimagined "Aesthetic MEET" experience, discover how these visionary leaders are shaping the future of aesthetics.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
What if you could secure financing for a six-figure aesthetic device in under 30 seconds?In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Joe Gasque, CEO of MedShift, to explore how his company is transforming the business of beauty. Recorded live at the Aesthetic Innovation Summit in Austin, Texas, Joe explains how MedShift is revolutionizing financing, streamlining practice operations, and building an Amazon-style marketplace for aesthetic providers. With over $400 million now backing their initiatives, MedShift is empowering practices and manufacturers alike with unmatched agility and technology. Don't miss this insider look at what's next for aesthetics.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
From the tennis court to the top of global aesthetics, Daniel De Boer's journey is nothing short of remarkable. In this episode of The Technology of Beauty, Dr. Grant Stevens welcomes Daniel to the show during the Aesthetic Innovation Summit in Austin, Texas. As a leader at Croma-Pharma, Daniel shares his professional evolution—from early roles at Galderma and Allergan to shaping the strategic global vision at his current venture. Discover the unique challenges and opportunities of launching aesthetic products in the U.S., and hear firsthand what it takes to succeed in today's dynamic beauty industry.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
AI takes center stage as Chris Balbi joins the MSM crew live from the Medical Spa Show to unpack how artificial intelligence is transforming aesthetics marketing and patient conversion. From ChatGPT-generated beauty reports and contact-wall lead magnets to viral video editors and voice tools like 11 Labs, Chris shares the exact systems he uses to attract new patients—and the results speak for themselves. The group dives into everything from deepfakes and AI hallucinations to ethical concerns, audience backlash, and the irreplaceable human touch. With plenty of humor, sound effects, and honest conversation, this episode proves that AI isn't here to replace providers—it's here to empower them. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/
A new frontier in aesthetic medicine is emerging, built on adipose innovation. In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Caro Van Hove, the new CEO of Tiger Aesthetics, to discuss how the company is transforming the beauty landscape. From strategic acquisitions to the launch of alloClae — an off-the-shelf structural adipose tissue product — Caro shares the vision behind a fully self-funded, vertically integrated business redefining what's possible in body contouring and beyond.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
The future of breast aesthetics is here — and it's smarter than ever. In this eye-opening episode of The Technology of Beauty, Dr. Grant Stevens welcomes Juan José Chacón, founder of Motiva, who shares the fascinating story behind his journey from Costa Rica to pioneering one of the most advanced breast implant technologies on the market — with biosensor integration providing real-time health insights. With a focus on innovation and a commitment to women's health, Motiva is redefining the future of breast aesthetics and reconstruction.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
Send us a textAbout Dr. Mila IoussifovaDr. Mila Ioussifova graduated with honors from the New England College of Optometry and completed a residency program in community health and ocular disease in Boston, MA. She is a fellow of the American Academy of Optometry and is on the leadership team of the Anterior Segment Section of the AAO. Dr. Mila served as an adjunct clinical faculty at the Pacific University College of Optometry and was an examiner for the National Board of Examiners in Optometry. She is involved with her state association and advocacy efforts, and she is the Director of Education for the Oregon Optometric Physicians Association. Dr. Mila is a Board-Certified Nutrition Specialist and is a fellow of the Ocular Wellness and Nutrition Society. Dr. Mila owns a private practice in Portland, OR, with special interests in advanced dry eye treatments, nutritional counseling, and aesthetic services.
The $15 billion medical spa industry is booming—with the average single-location med spa generating $1.98 million annually. So why do so many med spa owners struggle to break into seven figures? In this solo episode of Spa Marketing Made Easy, I'm diving into the six most common reasons spa owners don't scale to a million-dollar business—and how to fix them. From recurring revenue models to high-profit treatments and the power of partnerships, this episode will give you the insight (and actionable steps) you need to turn potential into real, sustainable growth. What you'll learn during this episode: Why recurring revenue is the bedrock of scalable med spa success The biggest mistake spa owners make with pricing—and how to correct it The key metrics that actually matter (and how to track them) How to identify and lead with your highest-profit services The simple structure behind sales funnels and why you need one Why your strategic partnerships and network are the ultimate growth accelerator Resources Mentioned in Episode #428: Why You're Not a Million-Dollar Med Spa Owner – And How to Change That Learn more at americanmedspa.org (AMSPA data source) Access our Spa Capacity Calculator inside APA - become a member here! Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics WANT MORE FROM ADDO AESTHETICS? Take just 5 minutes and find out YOUR biggest area of opportunity by taking my FREE Spa Business Assessment here → scorecard.addoaesthetics.com Join the Addo Professional Alliance (APA), an association dedicated to empowering women and strengthening their community by helping aesthetic professionals build meaningful connections with one another and fostering support and guidance to create businesses that align with the lives they love → https://www.addoaesthetics.com/addo-professional-alliance/ ABOUT THE SPA MARKETING MADE EASY HOST About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Professional Alliance, a leading spa association for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!
There's a reason your skin might feel like it aged five years in the last one. Stress, toxins, tech overload, hormone shifts, you name it. And those “miracle” lasers at your local med spa? Some might be melting fat off your face. Literally. Rachel Varga is here to clean up the chaos. This double board-certified aesthetic nurse specialist has done over 20,000 rejuvenation procedures, taught clinics worldwide, and spent years researching how to age slower—and look more radiant while you do it. We're talking collagen breakdown, lab tests for biological skin age, what inflammation really does to your face, and how to dodge gimmicky med spa treatments that waste your time and money. "We forget that when we have more energy to go through life, guess what? Our skin is also gonna have more energy to be more healthy and radiant as well.” ~ Rachel Varga In This Episode: - Rachel's background in aesthetics and skin rejuvenation - Biomarkers for tracking skin aging - Blood sugar's devastating impact on collagen - Best treatments available in med spa - Collagen degradation biomarkers - Red light therapy for skincare - Broadband light therapy that reverses skin age - Med spa treatments and industry trends: what you should know - Rachel's new skincare line & why it's different - Toxins in beauty products destroy hormones - C60 for topical antioxidant protection - Fragrances and their effect on skin For more information, visit https://www.myersdetox.com Heavy Metals Quiz: Find out your toxicity score and receive a free video series on detoxification. Visit https://heavymetalsquiz.com Resources Mentioned: Bon Charge Red Light Face Mask: Get 15% off with code WENDY at https://boncharge.com About Rachel Varga: Rachel is a double board-certified aesthetic nurse specialist, published researcher, and host of the School of Radiance podcast. She's performed over 20,000 rejuvenation procedures and trained professionals worldwide. Known for her gentle touch and natural-looking results, Rachel blends Western skincare, functional medicine, and biohacking to help you look and feel your best—without the fluff, hype, or damage. Use code DRWENDYMYERS for 15% off a one-on-one skin consultation with Rachel Varga. Shop her non-toxic, med-grade skincare line at https://theschoolofradiance.com. Disclaimer The Myers Detox Podcast was created and hosted by Dr. Wendy Myers. This podcast is for information purposes only. Statements and views expressed on this podcast are not medical advice. This podcast, including Wendy Myers and the producers, disclaims responsibility for any possible adverse effects from using the information contained herein. The opinions of guests are their own, and this podcast does not endorse or accept responsibility for statements made by guests. This podcast does not make any representations or warranties about guests' qualifications or credibility. Individuals on this podcast may have a direct or indirect financial interest in products or services referred to herein. If you think you have a medical problem, consult a licensed physician.
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