In the Weeds: A MINDSCAPE Podcast

In Episode 10 of Season 4 of our #InTheWeedsPodcast, we continue with Part 4 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. In this last part, we discuss being agile when building out your website and taking an iterative approach to development. In addition, Pete discusses how to use a campaign approach to marketing, while highlighting our own campaign steps as an example. We hope you enjoyed this 4 part series and Season 4, we'll see you in Season 5!

In Episode 9 of Season 4 of our #InTheWeedsPodcast, we continue with Part 3 of our 4 Part series. In Part 3 we get in the weeds with Pete as he explains the philosophy for generating attention for your website, some important elements to consider when developing an SEO plan, and tips on how to expand the size of your digital footprint. Enjoy!

In Episode 8 of Season 4 of our #InTheWeedsPodcast, we continue with Part 2 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. In Part 2 we discuss building a site that converts, Steve shares points on how to recreate that “sales rep-like” buying experience that also adds value, and how important it is to establish credibility with your website visitors. Enjoy!

In Episode 7 of Season 4 of our #InTheWeedsPodcast, we start with Part 1 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. This series consists of 4 Steps to Profitable eCommerce, with Part 1 discussing the importance of knowing your user. We start the conversation off with some questions you should ask to get to know your buyers better and finish with points to know to ensure you are delivering on the customers’ expectations. Enjoy! 

Episode 6 of Season 4 of our #InTheWeedsPodcast is a good one! Our Director of Growth, Stephan joins us to give us a full lesson into the world of workflows. We start with what they are in relation to marketing automation, followed by some of the best uses you can use workflows for. This is an information-packed episode and we hope you enjoy it!

We are halfway through Season 4! In Episode 5 of Season 4 of our #InTheWeedsPodcast, we are joined by our Client Success Manager, Grace as she shares the things to expect when working with an agency. We start by asking the question when do you know it's time to hire an agency, and a few important things to look for in an agency. Enjoy!

In Episode 4 of Season 4 of our #InTheWeedsPodcast, we are joined with our Client Success Manager, Laurel as she explains all the things you need to know about LinkedIn Ads. We start by highlighting the different types of LinkedIn ads, the steps to take when creating an ad, and sharing some best practices you can implement to help make your ads successful. Enjoy!

In Episode 3 of Season 4, we chat with our designer Andrea as she shares her tips for designing a functional and successful CTA. We first start off with what exactly a CTA is and include some best practices you can implement to ensure your CTAs are converting. Enjoy! 

In Episode 2 of Season 4 of our In The Weeds Podcast, we are joined by our Director Of Growth, Stephan, as he gets in the weeds on one of his favorite things, Google Tag Manager. We discuss what the heck it is, how it works and why everyone needs to utilize it. Enjoy! 

We are BACK with Season 4 of our #InTheWeedsPodcast! To start off, we are joined by our Senior UX Designer, Mark Swanson as he explains what you need to bring to your agency before starting work with them. Typically this can be described as a Brand Guide, this includes obvious things such as your logo and colors, but also sharing your brands' history, tone of voice, mission statements, as well as fonts and photography, enjoy!

We are at the end of our THIRD season! 30 Episodes of our #InTheWeedsPodcast already. In this last episode, we get in the weeds on A/B and Multivariate Tests, what is the differences between the two and deciding the best approach for each. Enjoy and we'll see you in Season 4! 

In Episode 9 of Season 3, we get in the weeds all on Facebook Advertising. We discuss the different options you can choose from, how important having a end goal is prior to starting, as well as some tips for determining your spend and how to figure out your budget. Enjoy! 

In Episode 8 of Season 3, we discuss ADA Compliance within Web Design. Americans with Disability Act is a civil rights law that prohibits discrimination based on disability. We get in the weeds on why it is important to have your website be ADA compliant and discuss some components within design and development that can help your website achieve that status. 

On Episode 7 of Season 3, we are joined again with our Strategist Connor as he discusses User Path planning. We go in the weeds on what it is and why it is important, how to generate your path, and some best practices to follow. Enjoy!

In Episode 6 of Season 3, we ask what pains or symptoms might one have in which to consider integrating technology into their marketing efforts? We then discuss possible 'one-stop-shop' choices to achieve all of this and dig deep on the possibility of a company already being tied down to an industry platform, and options they have to still allow for technology integration. Enjoy!

We are halfway through Season 3! In Episode 5 we discuss how to leverage marketing automation to make your life easier and to avoid human mistakes. We give an overview of three points that include, increasing conversion rates, increase close rates, and delighting your customers. Enjoy! 

On Episode 4 of Season 3, we get into the weeds on why is it so tough to determine your marketing budget. We discuss some instances of previous 'bad marketing' experiences with those still in the traditional mindset. In addition, we give some basic calculations you can use to help determine your spend while highlighting some of marketings best values. Enjoy!

In episode 3 of Season 3, we discuss all things Email Marketing, how it is still a very relevant tool for marketing. We also discuss some recent new tips and ideas while also highlighting some best practices. Enjoy!

In Episode 2 of Season 3, we discuss the importance of landing pages, and why you need them for everything. First off we start with what exactly is a landing page and what they are used for, following with some best practices to implement and then some tips on what NOT to do with a landing page. We hope you enjoy getting in the weeds with us on this one! 

Hey there and welcome back! To kick off Season 3 we are getting in the weeds all about Chatbots with our very own Director of Growth and Chatbot expert, Stephan Hokanson. To start we discuss what exactly is a chatbot, the functions they can do for your organization, and what metrics to look at to determine if it's being successful. Enjoy! 

We are here! Our last episode of Season 2 we have our Chief Strategy Officer, Paul Ferrier with us to discuss the top secrets of a successful E-commerce website. We go in the weeds on common mistakes, tools to use, and how to make your visitors trust you, and buy your product. We will see you all in Season 3 soon, enjoy! 

Episode 9 of Season 2 of our #InTheWeedsPodcast discusses Transactional vs Relational Marketing. Tune in with us as we get in the weeds about each and also share some of our best practices. Enjoy!

In Episode 8 of Season 2, we go in the weeds on the change of SEO, starting with the importance of buyer personas and what their intent is. Followed by how search has changed and people are searching for questions, meaning you need to have good quality sharable content. Then we discuss does technical SEO still matter, dealing with subheadings and the importance of alt tags. Enjoy!

In Episode 7 of Season 2 we discuss all things about lists, email lists that is. We highlight how to grow your list and re-engagement, tips to best leverage and segment it, and how to clean it so it's up to date. Enjoy! 

 In Episode 6 of Season 2, we go in the weeds on marketing on a budget. We encourage starting off by educating yourself, invest in classes or boot camps, videos, and online courses. Free is the best price for those small budgets, and we include lots of free ideas and tools to utilize. We conclude by stating to not overthink it, just do it and experiment with different options! Enjoy! 

Halfway through Season 2! In Episode 5 we give you some tips and tricks you need to save for generating leads. We start with getting to know your buyers, what are their motivations, concerns, considerations? Next is proving your credibility, asking for reviews and testimonials, and investing in a great website with even better user experience. Finally we harp on giving them good content, give the people what they want. Enjoy!

In Episode 4 of Season 2, we get in the weeds on marketing in the manufacturing industry.  We discuss the current landscape and the generational gap, distributors and dealer networks, and how to create better relationships by serving end users. Enjoy!

In Episode 3 of Season 2, we get in the weeds on the evolving world of sales. We discuss 3 steps you can take to modernize your sales approach, that include organizing, optimizing and aligning. 

In episode 2 of season 2, we go over all that is Hubspot, what it is, what it does and who it's for, and the evolution of the software. Tune in to learn about one of the great software's that we love and use every day! 

We are back! To kick off Season 2, we discuss all the questions you should ask regarding your website. To start, we answer the question of why do you want or need a new website, what purpose did they serve then vs. now, and how should you build and organize your website.

In our final episode of the season, we get into the debate about CRMs. To start, we answer what is a CRM is and compare it to other methods, discuss the issues or limitations with using a CRM, and what is the best form of a CRM. 

In Episode 9 we get in the weeds on the topic of change and irrelevance. Has the evolution of the business climate created issues for you? We've entered the time where things that once worked back then aren't relevant today, adapting to new changes and accepting help is the only way to succeed moving forward.

In Episode 8 we highlight the overview of creating a budget for paid advertising and explaining why online advertising is NOT a waste of money. We also explain the process of creating your budget, the methods you use to keep track of them, and determining when to change your budget. 

In Episode 7 we have a featured guest, our very own Matt Brand, Senior Developer at MINDSCAPE. We discuss why page builders aren't always the best idea when creating a new website, such as the differences in limitations between page builders and code and how they are hurtful for your website's data and load time. 

In Episode 6 we go over what the Buyer's Landscape is, how it has changed from the Baby Boomers to Millenials, how it has changed learning and flexibility policies, sharing your knowledge and adapting to new ways, and risks vs. reward. 

In Episode 5 we go over goal setting and the numbers that go along with them. We discuss Goals vs Wishes, how to create smart and measurable goals, what metrics should we put our goals around and how to measure the ROI of a goal. 

In Episode 4 we highlight the topic of paid advertising, what are the first steps to take when starting a paid promotion, the warnings of fake companies that promise you quick results to the top page of Google and the difference between paid search vs social. 

In Episode 3 we discuss the longtime battle of sales & marketing not working harmoniously, how to inform and educate the sales team on what a good quality lead is to transfer on, and tips to share on how they can work together.

In Episode 2 we discuss Old School Sales, how back in the say sales consisted of the famous "smile and dial" or going door to door. We go in the weeds about how that doesn't work anymore, due to our everchanging technology landscape, and what new methods are dominating the field. 

Welcome to the first episode of the In the Weeds Podcast! This episode will give the introduction to the podcast with our CEO & Co-Founder, Pete Brand, and our COO, Jeff Bell. Join us as we discuss the history of MINDSCAPE and what you can expect to hear from our new podcast!