Podcasts about brand guide

In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm.What You'll Learn: How to create an AI brand book that maintains your voice (even when you're not writing)  Why exploring AI tools beyond ChatGPT matters for your business  How to use AI for deep content analysis and performance improvement  Building accessible customer service systems using AI chatbotsKey Tools & Resources Mentioned:  Gemma Bonham Carter's Brand Guide: https://gemmabonhamcarter.com/brand  Claude AI: http://claude.ai/  O.Joy by Frank Kern: https://ojoy.ai/  Zapier Pro Account (for chatbot creation): https://zapier.com/  Previous episode with Kristin Lawton: https://podcasts.apple.com/om/podcast/ep-162-how-to-train-ai-to-create-content-that-actually/id1644601845?i=1000683938825 Connect with Sophia: Instagram: @sophiaparra Website: gotocoach.club 

Join Jenn Foster, co-owner of Elite Online Publishing, as she interviews Pia Silva, an inspiring author and branding expert, about her journey in writing and self-publishing her book Badass Your Brand. Pia shares the motivation behind putting her face on the book cover, utilizing it as an authority tool, and recounting the surprise of being recognized by readers at events. She reveals her strategic decision to self-publish to maintain creative control over her branding and message.Learn More: https://www.piasilva.com/Free Audiobook: http://nobsagencies.com/eliteexpert

In Episode 043 of "Med Spa Marketing Group Chat," Kevin welcomes Brandon Pearson, Chief Business Development Officer at Studio III Marketing, to discuss the art and strategy behind effective branding in the aesthetics industry. Brandon shares insights on creating personalized branding that conveys trust and authenticity, the importance of timeless design, and how stunning before-and-after photos elevate a practice's online presence. They explore the balance between creative storytelling and data-driven marketing, the evolving role of AI, and why your website is the cornerstone of your digital strategy. With nearly a decade of experience in aesthetics, Brandon provides actionable advice for med spa owners and providers to stand out in a competitive market while keeping their brand unique and purposeful. This episode is packed with valuable tips for anyone looking to improve their marketing and connect with patients in meaningful ways.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

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In the digital age where communication is more visual than ever, having a cohesive brand identity is not just beneficial—it's essential. In this enlightening episode, Sarah speaks with Lidia Varesco Racoma, a Chicago-based designer who specializes in strategic branding and marketing design for nonprofits and small businesses. With over two decades of experience, Lidia brings a wealth of knowledge on the importance and impact of a well-crafted brand guide. My guest for this episode is Lidia Varesco Racoma, a designer out of Chicago who empowers organizations and entrepreneurs to make a change through strategic branding and marketing design. With over two decades of experience, Lidia is known not only for her ability to express a client's mission but also for her friendly, approachable working style. She is a blogger and speaker and leads branding and creative marketing workshops for nonprofits and small businesses all over the world. Lidia is active in the nonprofit and marketing communities, currently serving on the Communications Committee for AMA Chicago as Graphics Manager, as well as a Co-chair of the Marketing & Communications Committee for the Association of Consultants to Nonprofits (ACN) with a past position on the board of directors. She has also served on the Association Forum's Content Working Group as a content creator. Lidia Varesco Design is a certified woman-owned business (WBE/WOSB) and celebrated 20 years in business in November 2020.   Here's what to expect during the episode: What Is A Brand Guide The The Key Parts Of A Brand Guide The Importance Of Your Brand Guide For AI The Evolution Of Brand Guides And Their Future Simple Steps For Getting Started Connect with Lidia! Blog www.lsvdesign.com https://lsvdesign.com/blog/ Facebook www.facebook.com/lsvdesign Instagram www.instagram.com/lsvdesign LinkedIn https://www.linkedin.com/in/lsvdesign Lsvdesign Medium https://lsvdesign.medium.com/ NonprofitBrandingChecklisthttps://bit.ly/nonprofitbrandingchecklist Social Media Brand Guide Templatehttp://bit.ly/SMBrandGuideTemplate Creating a Nonprofit Brand Guide: A How-To Guide and Checklist Join the PivotGround newsletter for weekly tips and inspiration for leading your nonprofit! Access it here >> Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn. Connect with your host Sarah Olivieri: On LinkedIn>> On Facebook>> Subscribe on YouTube>>

Hey there, Family Brand community! Chris and Melissa here, and we're excited to bring you a topic that really hits home—commitment, particularly around managing and reclaiming our family time. In this episode, we share some personal stories and insights, like the saga of our matching white Toyotas and what they symbolize about our values and choices. We talk about the challenges and joys of balancing family life, work, and personal ambitions. We also introduce an incredible resource that Melissa has been pouring her heart into—our new guide, "Take Back Your Family's Time." This guide is all about identifying where your time goes, categorizing its use, and learning to say no to the non-essentials so you can say yes to what truly matters. It's designed to help families create more intentional, connected, and enjoyable time together. If you've ever felt like your family is being pulled in too many directions, this episode, and especially the guide, is for you. Ready to transform how your family spends time? Hit play now, and let's explore together how we can reclaim and enrich our family time. Remember, it's about designing our time rather than letting it design us. Check out the guide in the show notes linked below or on our social media pages. Let's make the most out of every moment with our loved ones! LINKS: Take Back Your Family's Time with this Guide! Download Now: https://stan.store/FamilyBrand/p/take-back-your-familys-time   Website: familybrand.com Social: Instagram: www.instagram.com/ourfamilybrand Facebook: www.facebook.com/FamilyBrandOfficial YouTube: www.youtube.com/channel/UCGu-7odB6gkPbyXpUIQLkrg Twitter: https://twitter.com/OurFamilyBrand   NEW: What Culture are You Creating In Your Family? Take the Quiz Now! https://familybrand.com/quiz   Episode Minute By Minute: 0:01 The story behind our new matching white Toyotas and what they mean to us! 0:53 Melissa's surprise Christmas gift to Chris—a truck! The tale of gratitude and generosity. 3:18 Why we created the Family Brand Academy and how it can help you take back your family's time! 4:01 Introducing our new guide: "Take Back Your Family's Time" and why it's a game-changer for your schedule. 5:00 Tackling the chaos: Why so many families feel overwhelmed by their schedules. 6:34 Creating more than just 'time together'—making every moment with family truly count. 7:29 The importance of reassessing and realigning our family time to stay true to our values. 9:18 A powerful quote from Stephen R. Covey on choosing the best over the good. 10:53 The ongoing journey of saying 'no' to free up time for what really matters in family life.  

Brand DNA, Brand Strategy, Brand Guide, Brand Book, Brand Bible. You've heard it all, but what EXACTLY is a Brand DNA?   In this episode, I dive into what a Brand DNA is, what a Brand DNA should include, and the 3 big ways it can help you level up your business and sales.   PS. Creating your Brand DNA is somethin' we dive into together in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.   ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***

Today I am sharing my top tips for preparing your wedding business for the future. There will likely come a time when you need to outsource your tasks or grow a team, so today I am sharing my top tips to ensure your wedding business or venue is ready to take that leap.In today's episode I mention:The Wedding Pro Business Builder courseThe Wedding Pro AgencyScribe pluginEnjiStep 1: Brand Guide (00:00:57) Creating a comprehensive brand guide including logo, color codes, fonts, and brand voice.Step 2: Templates (00:06:34) Using templates for social media graphics and ensuring they are easily accessible in Canva.Step 3: Password Manager (00:09:07) Implementing a password manager, such as LastPass, for secure and efficient sharing of login details.Step 4: Organizing Image Files (00:12:45) Organizing image files in a cloud-based system with a structured folder hierarchy and including relevant details for each image.Organizing Image Files (00:17:52) Becca emphasizes the importance of organizing image files into a cloud-based system and subfolders for efficient outsourcing.Clear Processes (00:18:55) Becca discusses the necessity of documenting regular tasks using a tool called Scribe, simplifying the outsourcing process.Clear Plan and Objectives (00:19:44) The importance of having clear objectives and a marketing calendar for effective outsourcing is highlighted.Marketing Calendar (00:22:22) Becca stresses the need for a marketing calendar to facilitate targeted and effective content creation for outsourcing.Key Performance Indicators (00:26:43) Understanding and tracking key performance indicators (KPIs) is essential for monitoring the effectiveness of outsourcing tasks.Recap of Eight Steps (00:31:13) Becca summarizes the eight essential steps for preparing a business for outsourcing tasks, emphasizing the importance of taking it one step at a time.

In this enlightening episode of Med Spa Marketing Group Chat, hosts Kevin and Lauren delve into the intricate process of rebranding Esthetics Center, Alpha's founding partner and Partner 001. They explore the critical moments that signal the need for a brand overhaul, the challenges of maintaining relevance while staying true to the brand's core values, and the strategic decisions behind the aesthetic transformation. Lauren shares her creative journey of employing illustrations to express Esthetics Center's renewed brand identity, detailing the meticulous process of creating thousands of illustrations to represent every service and treatment area. This episode is a deep dive into the art and strategy of rebranding, illustrating how a fresh visual language can invigorate a brand's identity and connect more deeply with its audience.   RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/ FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/  

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This is a free preview of a paid episode. To hear more, visit worldofprocurement.substack.comHey Procurement Legend, A different piece of Friday Deep Dive Content is here.LinkedIn has become an invaluable tool in the modern professional landscape.Man, that's what so many articles about building a personal brand on LinkedIn say. But I'm going to give you a deep dive here and tell you all the ways to make the most of it.If you're a procurement pro in an employed role, a self-employed procurement consultant, or a person working for a procurement tech company, this is the article for you.I'm revealing my deepest, darkest secrets here.And guess what? You can also watch the video version if you learn better that way.As always, this is for our World of Procurement Paid community members. I serve you first and foremost, and I want your procurement careers, in whatever you do, to flourish via a personal brand.Why Should You Care About A Personal BrandWhether you're a newcomer to the procurement field or a seasoned pro, LinkedIn can offer a wealth of opportunities to advance your career.How?People get to know you and what you stand for.A personal brand refers to the way an individual presents themselves to the world, often in a professional context. It is becoming increasingly important in the digital age, particularly in niche fields, as it can help establish trust and credibility and differentiate oneself from competitors.And we live in a competitive world.Procurement roles will likely dwindle and morph. No longer will the traditionalist skill set be the key to a new role. You'll have to show your expertise to the world and be poached to land the best roles.With my background as a Procurement, Supply Chain, and Contract Management Subject Matter Expert and a following of 25k on LinkedIn, I've seen firsthand how this platform can become a game-changer. This article will guide you through key areas, including the platform's significance, profile optimisation, content strategy, and networking techniques.Why LinkedIn Is The Best Platform for Procurement ProfessionalsPlatform Popularity: According to statistics, LinkedIn boasts over 700 million users globally. This staggering number speaks volumes about its credibility and reach in the professional sphere.Professional Focus: Unlike social platforms like Facebook or Instagram, LinkedIn is designed exclusively for professional interactions. This makes it an ideal place for serious networking and career development. People are up for talking about matters. I have a theory that LinkedIn brings together the most passionate people in the World of Procurement to talk shop. This can be hard to find in your day role as you're busy working, and many in procurement have fallen into the profession and lack that passion.Content Creation Gap: Believe it or not, only about 1% of LinkedIn users are regularly creating content. This leaves a massive gap and opportunity for you to make your voice heard, especially in the niche procurement space. I'd say this content gap is wider when it comes to procurement, and there is an incredible opportunity for your content to stand out even in the early days.Job Opportunities: A whopping 97% of recruiters reportedly use LinkedIn as a hiring resource. Being on a recruiter's radar can be an enormous advantage in a competitive field like procurement. But more than that is the additional opportunities that come when you become known for your expertise. Direct approaches become the norm, not worrying about your CV or having to apply for roles, and the inbound leads if you're operating as a business are all worthwhile.Caveat: This can take time. And the approach you take has to be spot on. So, let' 's break this down.Quick Question:How many of you have secured job opportunities or professional connections through LinkedIn? Feel free to drop a comment.

Former Nike marketing executive, Jordan Rogers, imparts his extensive expertise on Name, Image, and Likeness representation (NIL) in the context of college and high school athletes. Jordan's wealth of knowledge extends to personal branding, effective marketing strategies, and navigating the complexities of professionalism in college sports. This enlightening discussion delves deep into the intricate realm of Name, Image, and Likeness (NIL), emphasizing the pivotal role of self-discovery and identity formation. These insights are not limited to athletes but are also invaluable to individuals embarking on new career paths or artistic ventures. Jordan's remarkable journey, marked by triumphs over adversity such as drug addiction and incarceration, stands as a powerful testament to resilience and personal development.  00:03:25 - The Business of Sports  00:10:41 - Name, Image & Likeness Compensation  00:14:57 - Effects on Sports Performance  00:18:30 - Working in a Collective  00:21:16 - Moving Forward in Perpetuity  00:23:21 -Navigating Compensations in High School 00:30:53 - Is This Good for the Athletes?  00:36:22 - Authenticity with NIL  00:52:28 - Athletes and Branding 01:04:16 - Winning Athletic Brands  01:09:10 - Protecting the Easter Eggs  01:13:40 - Marketing Creativity  01:23:19 - Jordan's Story  01:41:25 - Perspective is Everything  01:49:05 - From Nike to Entrepreneur Show Sponsors and Discounts: HVMN - save 30% off your first subscription order of Ketone-IQ at HVMN.com/GABBY Maui Nui - Go to mauinuivenison.com/GABBY to get 20% off your first order. VionicShoes.com - use code GABBY at checkout for 15% off your entire order when you log into your account  OneSkin - Get 15% off with 15% off using code GABBY at oneskin.co.  ThriveMarket.com/gabby for 30% off your first order, plus a FREE $60 gift! Quince - Quince.com/gabby for free shipping on your order and 365-day returns Connect with Jordan Rogers: Website: https://www.jordanrogers.xyz  Instagram: @jordanrogers  X: @jordanrogers26 Everything Gabby Reece: Instagram: https://www.instagram.com/gabbyreece/ TikTok: https://www.tiktok.com/@gabbyreeceofficial Facebook: https://www.facebook.com/OfficialGabrielleReece/ Gabby Reece Website - https://gabriellereece.com/ Gabby Reece Show Transcript: https://gabriellereece.com/podcast/ The Gabby Reece Show Podcast on Youtube: https://www.youtube.com/channel/UCeEINLNlGvIceFOP7aAZk5A Bio: Gabrielle 'Gabby' Reece is an American actress, podcaster, and former model and professional volleyball player best known for hosting a lifestyle, health & fitness podcast titled The Gabby Reece Show. Additionally, she is the co-founder of XPT | Extreme Performance Training and Laird Superfood alongside her husband and big wave surfer Laird Hamilton. The Gabby Reece Show talks to top experts with the goal of extracting the best information you will need to navigate the universe of health, fitness, relationships, parenting, and business. Gabby keeps it simple but gets to the heart of the conversation with the hopes of providing you with realistic takeaways. Learn more about your ad choices. Visit megaphone.fm/adchoices

John Aspinall analyze Amazon's just-released Holiday 2023 Brand Guide to uncover the key takeaways for sellers this season.In this video, John Aspinall break down Amazon's tips on product listings, A+ content, premium content, video, holiday promotions, and more.His biggest lightbulb moment? Amazon itself recommends showing product images BOTH in and out of the packaging - despite many claims you can only pick one!He also discuss his thoughts on Amazon's suggestions around premium A+ content, carousels, and video - do these tactics really boost conversions?If you sell on Amazon, don't miss this deep dive into Amazon's own holiday seller advice straight from the source. Learn exactly what Amazon is recommending this 2023 holiday season to boost sales!Timestamps:00:00 - Introduction & overview of brand guide00:52 - Thoughts on premium A+ content02:36 - Amazon's own imagery showing products in and out of packaging04:07 - Video recommendations05:34 - Holiday promotions guidance06:22 - Key takeaways and actions for sellers--Get a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR

Join us on a deep dive into the heart and soul of branding with Kristen Brown, the mastermind behind Hoot Design Company. Kristen unravels the intangible aspects of branding that often go unnoticed but are critical to a business's identity and consumer connection. With her expert insight, Kristen reveals how branding is much more than visuals—it's an embodiment of your business's core values and mission. Key points covered are: Branding Beyond Aesthetics: It's Your Business's Soul Strategic Early Investments in Brand Identity and Audience Understanding Personal vs. Business Brand: Striking the Right Balance A Workbook Approach to Actionable, Strategic Brand Development Brand Philosophy: The Importance of Evolution and Consistency Fundamental Brand Elements vs. Trend Chasing The Role of a Brand Guide in Maintaining Consistency Across Mediums Leveraging External Feedback to Enhance Brand Perception Decision-Making Guided by Clear Brand Values Operationalizing Branding: Tools for Immediate Impact and Lasting Impression Team Alignment with Brand Vision and Values for Cohesive Messaging Visual Trust: Building Recognition and Reliability Through Consistency Activating Your Brand Leadership: Disseminating Core Values Resources:

We're diving deep into the world of brand guides and why they're the unsung heroes of business success. Whether you're a startup, an established business, or just curious about why your favorite brands look so darn good, this is one episode you won't want to miss. Ampersand Brand Guide Template The Unbreakable BrandBrand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

We're diving deep into the world of brand guides and why they're the unsung heroes of business success. Whether you're a startup, an established business, or just curious about why your favorite brands look so darn good, this is one episode you won't want to miss. Ampersand Brand Guide Template The Unbreakable BrandBrand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

If you're up for a candid, uncomplicated, no-filter discussion about food and nutrition...you've landed in the right place. NBA scout and certified holistic health coach, Jared Ralsky serves up some serious facts regarding the food industry and how society has been misled and misfed.What you'll hear Jared tackle during our chat:-Is there really a perfect diet or way to nourish ourselves?-How do we make sense of all of the information online and on social media?-Are we overconsuming and under-applying our knowledge?-Why do we have such a hard time applying learned information and creating new habits?-Can we trust doctors or other medical professionals with our diets?-How can we decipher what's best for us and get around food marketing tactics?-What kind of snack foods and store-bought foods are truly better to buy?-How can we simplify our meals without stress or obsession?Jared's counsel doesn't stop here, as you'll also learn about his convenient Brand Guide (linked below), a tool that has drastically empowered people to grocery shop with confidence and empower them to make better decisions for themselves and their families. Jared's Instagram: https://www.instagram.com/the.health.goat/Brand Guide: https://www.birthrighthealth.co/brandguideShow Instagram: https://www.instagram.com/well.with.vanessa/Vanessa Lopez on Instagram: https://www.instagram.com/thegiftofgoods/Vanessa's Linktree (Discounts etc.): https://linktr.ee/thegiftofgoodsEmail: intentionallywellpodcast@gmail.comHelp Abused and Homeless Animals In Need CUDDLY helps give animals a healthy life and a loving home. Help Vanessa's charity of choice above.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showThis episode is for informational purposes only. Please consult a trusted health practitioner for individual concerns.

There are 1000s of granolas, kombuchas, hot sauces and cookies out there. What will make yours stand out and make people want to take the time to learn about (and hopefully buy) yours? Your story as a brand and as the founder are your best tools in your belt to go up against larger, well-funded brands. On today's podcast, I share with you our June Fuel VIP call with our special guest, Kristine Carey, founder of Brand Guide. Want access to experts like Kristine? Get inside Fuel today. It's open for a limited time as just the membership.  This is a tough time right now for existing CPG brands. To support you with an incredible community and access to me for strategy and mindset coaching, for the next 3 months, I am opening up Fuel Membership to everyone! To join for just $57 a month, go to https://www.foodbizsuccess.com/fuelThe book is #1 on Amazon as a New Release! Pick up your copy of "Key Ingredients" on Amazon here. Get everything you need to launch or grow your business with Food Business Success® and get two months free inside Fuel, our community of other food business founders + group coaching calls. Want a step by step checklist? Click here to get the free Whip a Biz You Love Workshop with a checklist.Already have a business and ready to take it to the next level? Master Your Business is the 12 week program to help you step into the CEO role your business needs to become profitable, sustainable and enduring. Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business....

Sarah Klongerbo is a conversion copywriter and website designer who believes your story matters, and the way you tell it can make or break your business. She lives in Sioux Falls, South Dakota, with her husband, baby boy, and golden retriever — but she works with creative entrepreneurs around the world. She's passionate about crafting compelling messages and polished websites to help you validate your brand, increase your impact, and make your business shine online! Here's what I discussed with Sarah regarding growing your business by utilizing a brand style guide: Sarah's journey to entrepreneurship What a brand style guide is How getting other eyes on your business can help you gain clarity Why you need a brand style guide and how it can help you gain consistency How a brand style guide is really helpful for if you are going to work with a copywriter or designer A brand style guide helps you know how to represent your brand It's important to not only get clear on who you are but also who you AREN'T Where to start in creating your own brand style guide (hiring out or DIY) and the three parts to include in it Utilizing Canva to create your guide How often should you review/update your brand style guide Sharing about your brand style guide with your audience Connect with Sarah on social media @sarahklongerbo. She has free resources on her website, such as a weekly copywriting newsletter to improve your brand messaging. You can also learn about Sarah's copy and design services here!

Episode 85 of the 2B Bolder Podcast features a woman who has a successful career helping businesses convert visitors into paying clients. I'm so excited to have Kris Jones on the show! She's the Founder of Red Door Designs and a StoryBrand guide. Kris has over 20 years of experience with clients like Nike under her belt and is extremely passionate about helping business owners and entrepreneurs create website copy that sells so they can multiply their revenue and focus on what they do best.  Kris believes creating copy that sells should be quick & easy and that your website can be strategically set up to convert new leads easily. Her approach is based on authenticity, trust, connection, and storytelling methods that convert without being pushy!   Hear Kris share her unorthodox career journey and talk about how her traveling helped lead her to a fulfilling career built on storytelling.  Learn how her mentor inspired her over the years  and the training she received that helped grow her business.Resources: Connect with Kris at Red Door Designs WebsiteBuilding a Brand Story by David Miller Information on becoming a StoryBrand GuideThe 2B Bolder Podcast provides first-hand access to some amazing women. Guests will include women from leading enterprise companies to startups, women execs, coders, account execs, engineers, doctors, and innovators. Support the show

Q: product စုံတဲ့ page တွေမှာ brand တစ်ခုအောက်ကဆိုပေမဲ့ target မတူ ads တွေမတူလို့ engage ဖြစ်ပုံ လည်းမတူပါဘူး။ အခုလို target လမ်းကြောင်းအစုံ run နေတဲ့ page တစ်ခုက organic reach ကိုဘယ်ပုံစံ နဲ့ effect ဖြစ်နိုင်ပါသလဲအစ်ကို။ organic reach တွေကျလာတာမျိုးကြုံလာနိုင်လား။ ဘယ်လိုဖြစ်သင့် တယ်လို့ထင်ပါသလဲ။ အစ်ကို Alex ရေဖြေကြားပေးပါဦး။ A: ဒီမှာလည်း ကျွန်တော်တို့ရဲ့ target ပေါင်း များစွာသွားလို့ရတယ်။ ဒါပေမဲ့ ဘုံတစ်ခုကိုအရင်ဆုံးရွေးရတယ်။ ဥပမာ- umbrella တစ်ခုပေါ့လေ။ အဲ့ umbrella ကဘယ်လိုလဲဆိုတာ ကိုယ့်ထီးကိုကိုယ့်ဟာကိုယ်သိရတာပေါ့လေ။ ကျွန်တော်တို့ brand သည် life style တစ်ခုကိုသွားမယ် ။ သူရဲ့ life တစ်ခုလုံးကို protect လုပ်ပေးနေပါမယ်။ ပြီးပြီဒါဆိုလို့ရှိရင်။ ကျွန်တော်တို့ရဲ့ brand သည် customer တွေအတွက်ကို protector တစ်ယောက်အနေနဲ့ ရှေ့ကနေကာပေးနေမဲ့ သူငယ်ချင်းတစ်ယောက် hero တစ်ယောက်အနေနဲ့ ရှိနေပေးပါမယ်ဆိုတဲ့ ပုံစံမျိုးကိုသွားလို့ရတယ်။ အဲ့တာဆိုရင် ကျွန်တော်တို့ရဲ့ brand communication တွေအကုန်လုံးသည် ဒီလမ်းကြောင်းကြီးပေါ့နော်။ guide line တစ်ခုဖြစ်သွားလိမ့်မယ်။ အဲ့ပေါ်မှာပဲဆက်လျှောက်သွားမယ်ဆိုရင် ဘယ် brand ပဲဝင်လာလာ brand guide line ရှိသွားပြီ။ အဲ့ဒီ brand guide line ရှိသွားပြီဆိုရင်တော့ အများကြီးပိုပြီးတော့အဆင်ပြေတယ်။ အထူးသဖြင့် အဲ့ဒီ brand guide line က SME တွေဆီမှာမရှိတာများတယ်။ ပြောရင် SME owner တွေကအကုန်လုပ်နေရတာဆို တော့ ကိုယ်ချင်းစာတယ်။ ကျွန်တော်တို့လည်း level one မှာ SME owner တွေနဲ့စကားပြောပြီဆိုရင် အဲ့ဟာစပြောရတယ်။ ရောင်းတာတွေကတော့ဟုတ်ပြီ။ communication ကဘယ်လိုမျိုးသွားမှာလဲဆိုတဲ့ brand guide line ကိုစတည်ရတယ်။ ပြီးမှ နောက်ဆက်တွဲ content တွေဘာတွေညာတွေ သွားရတယ်။ ကျွန်တော်တို့ agency နဲ့ဆက်ပြီးလက်မတွဲတော့ဘူးဆိုရင်တောင်မှ နောက်ထပ်သော agency ပဲဖြစ်ဖြစ်။ ဥပမာ- ကိုယ့်ရဲ့ brand ကနေရာတစ်ခုရသွားလို့ in house ခန့်မယ်ဆိုရင်ပဲဖြစ်ဖြစ် guide line တစ်ခု ရှိနေတဲ့အချိန်မှာ ကျွန်တော်တို့ကထွက်သွားတာနဲ့ brand ကြီးက ဂျွမ်းထိုးမှောက်ခုံဖြစ်မသွားတော့ဘဲနဲ့ ဒီလမ်းလေးပေါ်မှာရောက်နေပြီဆိုရင်က အများကြီးပိုပြီးတော့အဆင်ပြေနိုင်တယ်။ အဲ့တော့ SME marketing လုပ်တဲ့အချိန်မှာ ကျွန်တော့် level one က partner ကိုသောမတ်စ်က အဲ့ဒီဟာနဲ့စပြီးတော့ ရှင်းပြပေးရတယ်။ အဲ့ကတစ်ဆင့် အခုပြောထားတဲ့ organic reach ပေါ့လေ။ ဆွဲတင်ရတာ။ consistency ဆိုတာအဲ့မှာအများကြီး အရေးကြီးတယ်။ brand ရဲ့ tone of voice ကို consistence ဖြစ်နေအောင် ပြီးတော့မှ ကျွန်တော်တို့က product နဲ့ပြန်ချိတ်တာ။ product သည်နောက်ဆုံးမှစဉ်းစားတာ။ အဲ့လောက် ကြီးစဉ်းစားနေစရာမရှိဘူး။ ဘာစဉ်းစားလဲဆိုတော့ customer စဉ်းစားတယ်။ သူတို့ဝါသနာပါတဲ့ topic တွေ brand တွေဘာတွေရှိလဲဘာတွေရှိလဲ စဉ်းစားတယ်။ brand guide line ထဲမှာ ဘယ်လိုမျိုး communication နဲ့သွားမှာလဲ။ အဲ့နှစ်ခုစဉ်းစားပြီးပြီဆိုတော့မှ တတိယတစ်ခုအနေနဲ့ product ကဝင်လာ တာ။ customer က trend တွေဖြစ်နေတယ်။ ဒါတွေစိတ်ဝင်စားနေတယ်။ brand ကဒီလို guide line ရှိ တယ်။ ငါတို့ရဲ့ protector ဆိုတဲ့ marketing concept ကို၊ protector ဆိုတဲ့ brand personer ကို ဒီ customer တွေကိုငါတို့ကသွားမယ်။ customer တွေကဒါတွေစိတ်ဝင်စားနေတယ်၊ လုပ်ချင်နေတယ်၊ ကြားချင်နေတယ်။ အဲ့တော့ ငါတို့ရဲ့ brand ကဒါ။ content တစ်ခုထွက်လာတယ်။ အဲ့ဒီ content မှာမှ အဲ့ဒီ့ customer ရဲ့ challenge နဲ့ brand ဖြစ်နိုင်တဲ့ဟာနဲ့ထွက်လာပြီဆိုတော့မှ ဒီဘက် product ကို စွတ်ထည့်ပြီးတော့မှ ဒီ product ကြောင့် ဒီ customer challenge က ပြေလည်သွားပါမယ်ဆိုတဲ့ ပုံစံမျိုး ရောက်ပါတယ်။ အဲ့ဒီ triangle လေးပေါ့လေ။ အမြဲတမ်းထည့်ပြီးတော့ စဉ်းစားပေးရတယ်။ အဲ့တာဆိုရင်‌ တော့ organic reach ကျဖို့ခဲယဉ်းလာပါလိမ့်မယ်။ #marketing #digitalmarketing #market #career #askalex #askalexmm

How have the most prominent brands made themselves prominent? Consistent design. One tool to help get you there? A design style guide. Our Creative Director, Kate Disbro, is here to share her expertise on what goes into creating one. Resources: https://www.frontify.com/en/Contact Evenbound Follow us on Instagram and LinkedIn! Check out our website for helpful blogs and case studies. Want to give us some feedback? Fill out our form. Thanks for spending a few minutes with us!

Think of all the places that you show up online, do you have a consistent brand style? Do you have a style guide? If not, you are wasting time and money. In this episode, I'm going to show you how to get a style guide and why you need it right now. Use the promo code "podcast" to get $50 off a designer brand bundle. https://iammichellegifford.com/branding-packages Get trending graphics and templates that work for your business. You can find my ultimate content template pack here: https://iammichellegifford.com/ultimate-content-pack-product Get a custom professional design from my agency here: https://iammichellegifford.com/services#start-here.2 Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-create-a-brand-style-guide-in-4-easy-steps

This episode is SPICY and packed with information on 10 different intimate brands you should be on the lookout for; this a category many of us tend to skip over in the thrift store, but man oh man, are there so hidden gems!! We cover everything from bras, sleepwear, loungewear, underwear, and even bondage brands that people are looking for. We will see you at the table! Sign up for our Patreon: https://www.patreon.com/thriftersvilla Want to support Thrifters Villa without a monthly reoccurring fee? Buy us a coffee! https://www.buymeacoffee.com/thriftersvilla Jenn's Poshmark Closet: https://poshmark.com/closet/savvyoutfitter Daniela's Poshmark Closet: https://poshmark.com/closet/ivynblush Follow us on Instagram: Daniela: https://www.instagram.com/ivynblush Jenn: https://www.instagram.com/thesavvyoutfitter/ Thrifters Villa: https://www.instagram.com/thriftersvilla --- Send in a voice message: https://anchor.fm/thriftersvilla/message Support this podcast: https://anchor.fm/thriftersvilla/support

Emily is a London born Colombian designer, wellbeing fanatic and the founder of Vibras Creative Studio and House of Vibras. She qualified as a Graphic Designer with a degree from Central Saint Martins in 2017. Her editorial style earned her a place creating layouts at ELLE UK magazine, followed by a string of in-house design roles at household-name British fashion brands.Despite doing what she was good at in her day job, she knew that something vital was missing. Vibras Creative Studio was born out of a combination of her passions - creativity and wellbeing - with the aim of re-defining how to run a successful business. Her number one priority is to prove to herself and others that it is possible to be a successful entrepreneur, while still looking after yourself - mentally, physically, spiritually and emotionally. In this episode, Esther chats with Emily about all the moving parts of her business(es), life transitions, and ultimately how to prioritize mental health through busy seasons.Guest Information:Guest Name: Emily Ospina-RuizGuest Business Name: Vibras Creative Studio + House of VibrasGuest Website: www.vibrascreativestudio.com /  www.houseofvibras.comGuest Instagram: @vibrascreativestudio /  @houseofvibrasInbox Question:“How do you go about managing your social media accounts when your someone who doesn't use social media often, and is someone who just doesn't want to spend time on their phone all the time?” — Jennifer HibdigeUpcoming Events:Faster with Figma co-workshop with The Shopify (code)x on August 15th at 12pm Eastern (11am Central, 10am Pacific) — In this workshop Lea from The Shopify (code)x will be walking through how to go from Brand Guide to Branded Shopify Store in record time with Figma. The call will be held in our Facebook group, so join us now to get all the deets!Patreon-Only LIVE Quarterly Q&A Call on September 12 at 11am Eastern (10am Central, 9am Pacific) — As we always do, we'll be holding our chat where our Patrons can come hang out with us and get some personal time to ask questions, chat about what's happening in your own biz. Become a Patron before then by going to www.patreon.com/betterpodcast so you can get the call info!Special thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

We're back! Season 6 is on a roll, and we update you guys on our July breaks (Esther adopted a puppy and Jen went to Ireland!), upcoming events, and what to expect for Season 6 of the pod. Check out what's coming up for us below!Upcoming Events:Faster with Figma co-workshop with The Shopify (code)x on August 15th at 12pm Eastern (11am Central, 10am Pacific) — In this workshop Lea from The Shopify (code)x will be walking through how to go from Brand Guide to Branded Shopify Store in record time with Figma. The call will be held in our Facebook group, so join us now to get all the deets!Patreon-Only LIVE Quarterly Q&A Call on September 12 at 11am Eastern (10am Central, 9am Pacific) — As we always do, we'll be holding our chat where our Patrons can come hang out with us and get some personal time to ask questions, chat about what's happening in your own biz. Become a Patron before then by going to www.patreon.com/betterpodcast so you can get the call info!Special thanks to our producer Jon from Wayfare Recording Co.Connect With Us:Our Free Facebook Community: https://www.facebook.com/groups/betterbranddesigner/Podcast Website: https://www.betterbranddesigner.comPodcast Resources Page: https://www.betterbranddesigner.com/resourcesPodcast Instagram: https://www.instagram.com/betterpodcast/Support us on Patreon: https://www.patreon.com/betterpodcast

Style guides. Brand messaging guides. Editorial guidelines. Copy style documents. Visual branding guides. Voice guidelines. Brand style guide. Brand strategy guides.With so many names for somewhat similar things, it can be overwhelming to know what you're buying into when you invest in your marketing and messaging.Today, we'll talk about style guides and what you can expect from the copy perspective and the design perspective so you can ensure the branding you're investing in meets your high standards (and serves your business into the future!)As always, you can listen in to this episode and read the full show notes at https://erinollila.com/podcastMeet our experts on visual style brand guides:Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio helping successful women look like the pro they are. She strategically captures their personality and expertise in a clear, cohesive brand that feels just like them and attracts more ideal clients, so they can confidently reach their next level.With a design degree and 30 years in the industry, Michelle's experience ranges from non-profits to large advertising agencies. She knows first-hand the insecurity that comes from outgrowing your brand, and the positive impact the right one has on your confidence and your bottom line.And your host, who brings her expertise on copy and messaging guidelines:Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction. Erin is a geek for SEO and all things content marketing. She graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram at @ErinOllila, or visit her website erinollila.com.Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Style guides. Brand messaging guides. Editorial guidelines. Copy style documents. Visual branding guides. Voice guidelines. Brand style guide. Brand strategy guides.With so many names for somewhat similar things, it can be overwhelming to know what you're buying into when you invest in your marketing and messaging.Today, we'll talk about style guides and what you can expect from the copy perspective and the design perspective so you can ensure the branding you're investing in meets your high standards (and serves your business into the future!)As always, you can listen in to this episode and read the full show notes at https://erinollila.com/podcastMeet our experts on visual style brand guides:Michelle Clayton is the Brand Strategist and Designer behind Let Her Fly, a studio helping successful women look like the pro they are. She strategically captures their personality and expertise in a clear, cohesive brand that feels just like them and attracts more ideal clients, so they can confidently reach their next level.With a design degree and 30 years in the industry, Michelle's experience ranges from non-profits to large advertising agencies. She knows first-hand the insecurity that comes from outgrowing your brand, and the positive impact the right one has on your confidence and your bottom line.And your host, who brings her expertise on copy and messaging guidelines:Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction. Erin is a geek for SEO and all things content marketing. She graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram at @ErinOllila, or visit her website erinollila.com.

 In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company's message and objectives.What you'll learn:Lara explains common logo design mistakes that entrepreneurs often make — and how they can hurt your brandLara illuminates the power of words in a brand guide and how to use this power to your advantageLara shares the elements of personal branding that make your brand cohesiveSign up for Lara's free Marketing Masterclass.Join our Facebook Group.Follow our host Lara Schmoisman on social media: Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanLike and review the podcast on Apple Podcasts.Support the show

Branding is an important step in defining who your company is and what your company represents in the community. Dive into the topic a little more with Britton on how you should develop a brand guide and when it's the best time to develop one.

Welcome to episode 15 of the Consistency Corner Podcast! Last week in part 1 of Creating Your Brand Guide we talked about your brand's mission, vision and values and defining your ideal customer.  Today we'll be taking that foundation of your mission, vision and values and start to define how we show up and convey that message to our ideal customer. .This week you'll learn how to  clarify your message, tone and visual style and define the details of your keywords, colors, taglines, copy points, fonts, logo, brand story/about me, key images and hashtags. I have a bonus resource available for you this week.  Check out the mini brand kit template so you can begin pulling the elements of your brand guide together. Use this is a blue print or road map when planning your content!MINI BRAND KIT:  https://bit.ly/MiniBrandKitCONTENT PLANNING TEMPLATE: https://www.ruthiesterrett.com/content-planning-bundleBe sure connect on Instagram at www.instagram.com/consistencycorner

In today's episode Kristen I are covering the components of a strong visual brand identity. We're diving into a few things to consider when it comes to client avatars, logo design, fonts, colors and more. If you're getting ready to tackle brand design project be sure to check out our Anatomy of a Brand Guide it is a free download and it's one of our biggest guides yet. We recieved some stellar feedback about it so people seem to be finding it really helpful. For show notes visit...

Welcome to episode 13 of the Consistency Corner Podcast! Today we are going to dive into a huge piece of the Consistency Corner Marketing Method, and talk about the importance of having a Brand Guide, and what all should be included in your Brand Guide.The Consistency Corner Marketing Method is a framework to help you create a brand that sparkles, so you can make an impact and an income. There's 4 components of the framework that include mindset, your brand guide, your business goals and your content strategy and plan. Listen up for the 4 components of your Brand Guide, and grab a pen because you'll definitely want to take notes in today's episode!Connect on Instagram: www.instagram.com/consistencycorner

Your brand is how your target audience perceives your restaurant or bar. Doug Radkey challenges you to gather your marketing and branding materials, press play, and listen along to this week's bonus episode. Commit to delivering on a strong brand promise in 2021!

Prometheus Design Werx ist eine Designfirma aus Kalifornien, die sich allen Dingen widmet, die einen befähigen draussen zu sein. Bekleidunge, EDC Gear, Werkzeuge Messer, nichts, was Patrick Ma nicht besser machen will und kann. Viel Spaß beim hören.

"Haus von Eden" ist ein Lifestyle und Brand Guide, der sich mit Ethik und Design beschäftigt und die Geschichten von modernen Marken, die nachhaltig handeln, erzählt. Die Gründerinnen Kodzia Edenharder und Melodie Abdollahi berichten im W&V-Podcast über ihr spannendes Vorhaben. Kodzia Edenharder und Melodie Abdollahi haben zusammen BWL studiert. Sie sind zu Freundinnen und nach mehrjährigen Auslands-Aufenthalten zu Business-Partnern geworden, die eine Brücke bauen zwischen nachhaltigen Unternehmen und bewussten Konsumenten. Viele Marken leisten einen Beitrag zum Erhalt unserer Umwelt. Kodzia Edenharder und Melodie Abdollahi möchten genau das hervorheben, um Transparenz zu schaffen. New Luxury steht für eine neue Art der Exklusivität, definiert durch Qualität, Individualität, Innovation und Verantwortung. Haus von Eden erzählt die Stories hinter den Brands und vermittelt so eine neue Wertvorstellung. Nachhaltigkeit bedeutet für die Gründerinnen kein Verzicht, sondern die bessere Wahl zu treffen. Was Sie aus dem Gespräch mit Kodzia und Melodie mitnehmen: - Es soll Spaß machen nachhaltig zu sein - Große Dinge beginnen oft ganz klein - Nachhaltigkeit bedeutet auch, dass jeder Mensch die Wahl dazu hat Hier geht’s zu Haus von Eden: https://www.hausvoneden.de Erzählen Sie uns von Ihrer Heldenreise! Sie erreichen uns auf Instagram (https://www.instagram.com/wuv_mag/ ) und über Podcast-Host Dominik Hoffmann (https://www.instagram.com/domhoffmann/).

"Haus von Eden" ist ein Lifestyle und Brand Guide, der sich mit Ethik und Design beschäftigt und die Geschichten von modernen Marken, die nachhaltig handeln, erzählt. Die Gründerinnen Kodzia Edenharder und Melodie Abdollahi berichten im W&V-Podcast über ihr spannendes Vorhaben. Kodzia Edenharder und Melodie Abdollahi haben zusammen BWL studiert. Sie sind zu Freundinnen und nach mehrjährigen Auslands-Aufenthalten zu Business-Partnern geworden, die eine Brücke bauen zwischen nachhaltigen Unternehmen und bewussten Konsumenten. Viele Marken leisten einen Beitrag zum Erhalt unserer Umwelt. Kodzia Edenharder und Melodie Abdollahi möchten genau das hervorheben, um Transparenz zu schaffen. New Luxury steht für eine neue Art der Exklusivität, definiert durch Qualität, Individualität, Innovation und Verantwortung. Haus von Eden erzählt die Stories hinter den Brands und vermittelt so eine neue Wertvorstellung. Nachhaltigkeit bedeutet für die Gründerinnen kein Verzicht, sondern die bessere Wahl zu treffen. Was Sie aus dem Gespräch mit Kodzia und Melodie mitnehmen: - Es soll Spaß machen nachhaltig zu sein - Große Dinge beginnen oft ganz klein - Nachhaltigkeit bedeutet auch, dass jeder Mensch die Wahl dazu hat Hier geht’s zu Haus von Eden: https://www.hausvoneden.de Erzählen Sie uns von Ihrer Heldenreise! Sie erreichen uns auf Instagram (https://www.instagram.com/wuv_mag/ ) und über Podcast-Host Dominik Hoffmann (https://www.instagram.com/domhoffmann/).

Reaching out online to people you wish to serve, is sometimes easier said than done. This week Éadaoin and Claire talk about making things easier for ourselves as well as making it an easy, obvious choice for potential clients to sign up, enquire and buy. Highlights include: Having loads of ideas is great but reinventing things for the sake of it, is a waste of your precious time "Sell on the outcome, sign on the details", how your process, even if it's amazeballs, won't inspire action Truly knowing who you want to reach will free you up to speak to them in a way they like and understand Come connect with us on Instagram, share your thoughts, and keep this conversation going: *Éadaoin Curtin (Photographer and Brand Guide) https://www.instagram.com/firechildphotography/ * and *Claire Gallager (Website Designer and Strategist) https://www.instagram.com/clairecreative_com/ * Claire's Website Workouts: https://www.instagram.com/explore/tags/mywebsiteworkout/ ::::::

We want to serve our clients in the best way possible but that doesn't mean agreeing with everything they say. This week Éadaoin and Claire talk about being a better guide for clients. Highlights include: Seeing if the spaghetti sticks can help us to just get started, but we have to learn from what we try Sometimes a difficult experience teaches us more and helps us to refine our services The key to serving your clients well comes from a deep understanding of their needs (and getting the reps!) Come connect with us on Instagram, share your thoughts, and keep this conversation going: *Éadaoin Curtin (Photographer and Brand Guide) https://www.instagram.com/firechildphotography/ * and *Claire Gallager (Website Designer and Strategist) https://www.instagram.com/clairecreative_com/ * ::::::

As restrictions are gradually lifted, Éadaoin and Claire explore how their lockdown experience has effected their outlook and their actions. Will 'busy' creep back in or will we embrace more deliberate choices? Can we really unlearn the default behaviors and activities that we had been living 'before'? Will we still prioritize time to rest and play now that we've seen how that builds energy and cultivates greater focus? We often know what is healthy and important but taking those actions is often easier said than done. Come connect with us on Instagram, share your thoughts, and keep this conversation going: *Éadaoin Curtin (Photographer and Brand Guide) https://www.instagram.com/firechildphotography/ * and *Claire Gallager (Website Designer and Strategist) https://www.instagram.com/clairecreative_com/ * :::::: Some links we mentioned: Cave Day: https://www.caveday.org/ The Artist's Way https://juliacameronlive.com/

We get ideas and advice from all over the place in this noisy online world. Your coach or mentor can be a trusted source of guidance, helping you find your next best move in business and life. (RECORDED PRE-LOCKDOWN) Eadaoin and Claire talk about their experiences and how to really get the support you need to get you where you need to go. From selling to time management; motivation to mindset... getting support from an expert or someone who's just actually BEEN THERE can be a total game-changer. Don't forget to like, comment and share. And come say hello on Instagram: *Éadaoin Curtin (Photographer and Brand Guide) https://www.instagram.com/firechildphotography/ * and *Claire Gallager (Website Designer and Strategist) https://www.instagram.com/clairecreative_com/ *

Creating a workflow in your business sounds like one of those things that you'd LIKE to have but ultimately stays on the to-do list with a million other things. In this week's episode RECORDED BEFORE LOCKDOWN Eadaoin and Claire talk about making systems and how you can save time, make decision making easier, and reduce your levels of stress and effort! Highlights include: 1. Eadaoin- The Oracle of Systems (even though she denies it ;) ) admits to being a recovering "wheel-re-inventer". 2. The battle royale: software VS notebooks 3. How best to find the patterns in your business so that you can create workflows for: Follow up Email sequences to nurture leads Onboarding And admin busy work! Connect with us on Instagram :) *Éadaoin Curtin (Photographer and Brand Guide) https://www.instagram.com/firechildphotography/ * and *Claire Gallager (Website Designer and Strategist) https://www.instagram.com/clairecreative_com/ * If you liked today's episode please share it!

Connect with us on Instagram :) Éadaoin Curtin (Photographer and Brand Guide) https://www.instagram.com/firechildphotography/ and Claire Gallager (Website Designer and Strategist) https://www.instagram.com/clairecreative_com/

Connect with us on Instagram :) Éadaoin Curtin (Photographer and Brand Guide) https://www.instagram.com/firechildphotography/ and Claire Gallager (Website Designer and Strategist) https://www.instagram.com/clairecreative_com/

Yesterday we spoke about how you will spend your next few weeks and how it will contribute to your results the year and much more…   I suggested you truly make a commitment to unleash your potential by implementing some changes in several areas of your life:  personal, business, motivation, financial, lifestyle   We discussed 5 suggestions I listed for your personal life.  Today I want to give you 5 suggestions for your business…   Business Mastery If you are like me, there isn't much time during normal business to work on the more important but not urgent things.  Your current schedule (if its changed much due to the Covid-19 requirements) might be giving you the “opportunity” to drill down on some areas you normally don't have time for.  This is great news.  Use this time wisely to level up your business.   Here are a few ideas that I have come up with that might assist you to take your business to the next level... Refresh Your Mission for Clarity and Purpose vision and mission changes as time goes on clarify, refine and align with current make sure its in line with UT  Create a Brand Guide to look like a Professional includes Style Guide (logos, colors, fonts, etc) includes a Voice Guide (voice, message, tone) search for templates (99 designs free) use Canva tool.  so many ways it can help you FREE (quotes, site, etc)  Identify Your Unique Talent spend time finding what you are excellent and passionate about ask people around you to give you feedback trust your gut and your feelings of what you love Write a Communication Plan start to communicate with your audience to create community start to communicate with your relationships (partners, employees) be authentic, real, and relevant  Network Your List when was the last time you made a list of friends, family, associates your wealth is in your relationships value your list as an asset…reach out often contacting automatic tip: facebook birthdays…. I hope you will identify a way that you can take your business to the next level and truly Unleash Your Potential with these ideas or your own.   Tomorrow we will dig into 5 Ways to Increase your Motivation Level.   Have an Amazing day.   George Wright III

Yesterday we spoke about how you will spend your next few weeks and how it will contribute to your results the year and much more…   I suggested you truly make a commitment to unleash your potential by implementing some changes in several areas of your life:  personal, business, motivation, financial, lifestyle   We discussed 5 suggestions I listed for your personal life.  Today I want to give you 5 suggestions for your business…   Business Mastery If you are like me, there isn't much time during normal business to work on the more important but not urgent things.  Your current schedule (if its changed much due to the Covid-19 requirements) might be giving you the “opportunity” to drill down on some areas you normally don't have time for.  This is great news.  Use this time wisely to level up your business.   Here are a few ideas that I have come up with that might assist you to take your business to the next level... Refresh Your Mission for Clarity and Purpose vision and mission changes as time goes on clarify, refine and align with current make sure its in line with UT  Create a Brand Guide to look like a Professional includes Style Guide (logos, colors, fonts, etc) includes a Voice Guide (voice, message, tone) search for templates (99 designs free) use Canva tool.  so many ways it can help you FREE (quotes, site, etc)  Identify Your Unique Talent spend time finding what you are excellent and passionate about ask people around you to give you feedback trust your gut and your feelings of what you love Write a Communication Plan start to communicate with your audience to create community start to communicate with your relationships (partners, employees) be authentic, real, and relevant  Network Your List when was the last time you made a list of friends, family, associates your wealth is in your relationships value your list as an asset…reach out often contacting automatic tip: facebook birthdays…. I hope you will identify a way that you can take your business to the next level and truly Unleash Your Potential with these ideas or your own.   Tomorrow we will dig into 5 Ways to Increase your Motivation Level.   Have an Amazing day.   George Wright III

Recorded before the virus outbreak. Your brand really touches every part of your business and it all comes from a core value - and that comes from you. Sometimes it can take time to grow into it. This week Éadaoin and Claire talk about their own journey with personal branding... Are you Marmite? Connect with us on Instagram :) Éadaoin Curtin (Photographer and Brand Guide) https://www.instagram.com/firechildphotography/ and Claire Gallager (Website Designer and Strategist) https://www.instagram.com/clairecreative_com/

Today we talked about how we're showing up now that most of the world is staying indoors and wondering what COVID-19 will do to businesses big and small. Is there a time when swopping services with others makes sense? Is it a time to lean into "sales" or lean right out? All this, some delirium and more in episode 6 of Grow Out Loud with Éadaoin Curtin (Photographer and Brand Guide) and Claire Gallager (Website Designer and Strategist) Connect with us on Instagram :) https://www.instagram.com/firechildphotography/ https://www.instagram.com/clairecreative_com/

Whether you're a big company or a small business, capturing your brand communication strategy and creative direction in a brand guide is a best practice that creates efficiencies, collective understanding, and saves costs down the road. It saves time and money by keeping future work on-mission, on-strategy, and on-brand. --- Send in a voice message: https://anchor.fm/howl-long/message Support this podcast: https://anchor.fm/howl-long/support

We are BACK with Season 4 of our #InTheWeedsPodcast! To start off, we are joined by our Senior UX Designer, Mark Swanson as he explains what you need to bring to your agency before starting work with them. Typically this can be described as a Brand Guide, this includes obvious things such as your logo and colors, but also sharing your brands' history, tone of voice, mission statements, as well as fonts and photography, enjoy!

Today's guest is Randle Browning, a writer and music maker living in Brooklyn, NY. Her work has appeared in Publishers Weekly, The Los Angeles Review of Books, The Brooklyn Rail, and Electric Literature.Today, she helps tech companies and entrepreneurs with their SEO, content strategy, and copywriting. Want to talk content with Randle? Hit up contentbyrandle (dot) com.Another fun fact about Randle is that she's living out one of her teenage dreams by playing in a girlband called choirgirl. She plays guitar, sings, and writes music, and we'll definitely be chatting about that last part later on in the show.If you're liking what you hear on the Sounds About Write podcast so far, please consider heading over to iTunes/Apple Podcasts and giving me a 5-star rating and leaving a short review. Thank you!  Check out choirgirl's work:Moon Village Pocket SessionFamily Tree ClipRisk It for You Clipchoirgirl on Spotify

Reviewers Luke Koppa, Jonathan Ellsworth, Dylan Wood, and David Golay discuss our new BLISTER Brand Guide to Mountain Bikes; why we saw a need for it; the trends and takeaways we’ve seen in the process of building it; and … the revolutionary new Badonkadonk bike.See our Mountain Bike Brand Guides (many more coming soon)TOPICS & TIMES:Dylan’s Crash = Your Gain (1:27)Why do a guide like this? (4:22)Market Trends (11:10)Components, Suspension, & Tires (19:13)Mullet bikes & the Badonkadonk (20:31) See acast.com/privacy for privacy and opt-out information.

One of the my favorite things about church communications is that you get see everything that's going on inside your church. You're like an air traffic controller. You see when everything is taking off and landing. However, with that view you often see when things aren't the way they're supposed to be. Whether it's the wrong font or color or a misuse of your church's logo, you'll see it all. So who do you keep up with it all? How do you make sure that everything flows smoothly?That's what I'll cover in today's episode.Here’s peak inside this episode:The problem of seeing everything happening in your churchWhy you need a brand guidWhat to put inside your brand guide --- Send in a voice message: https://anchor.fm/girardier/message

Finding the right running shoe can be far more complicated and confusing than it should be. So this week, reviewers Luke Koppa, Jonathan Ellsworth, Maddie Hart, and Gordon Gianniny discuss our new BLISTER Brand Guide to Running Shoes; why we saw a need for it; what we hope it accomplishes for runners everywhere; and the trends and takeaways we’ve seen in the process of building it.TOPICS & TIMES:Gordon Gianniny’s whereabouts & recovery (2:00)Maddie & the Eleven Experience Trail Running Camp (3:45)Is Stevie Kremer dodging Jonathan?? (5:00)The major problem with buying new running shoes (6:35)Our biggest takeaways from developing the guide (9:25)Brand lineups with redundant shoe designs (11:30)What are the overall market trends? (13:22)Should companies provide a stated last? (17:05) See acast.com/privacy for privacy and opt-out information.

Finding the right running shoe can be far more complicated and confusing than it should be. So this week, reviewers Luke Koppa, Jonathan Ellsworth, Maddie Hart, and Gordon Gianniny discuss our new BLISTER Brand Guide to Running Shoes; why we saw a need for it; what we hope it accomplishes for runners everywhere; and the trends and takeaways we’ve seen in the process of building it.TOPICS & TIMES:Gordon Gianniny’s whereabouts & recovery (2:00)Maddie & the Eleven Experience Trail Running Camp (3:45)Is Stevie Kremer dodging Jonathan?? (5:00)The major problem with buying new running shoes (6:35)Our biggest takeaways from developing the guide (9:25)Brand lineups with redundant shoe designs (11:30)What are the overall market trends? (13:22)Should companies provide a stated last? (17:05) See acast.com/privacy for privacy and opt-out information.

Alongside her husband, Lilah Higgins is the co-founder of TheForge, a leadership training community for faith-driven business owners. She also designs and coaches seasoned business owners through her brand agency, The Higgins Creative. Download your free Brand Guide at The Higgins Creative website – link itunes link youtube link (full episode) youtube link – Rising […] The post 2.18 – Lilah Higgins – The Higgins Creative appeared first on Rising Tide Startups.

In this episode, we discuss the 5 ways to build a consistent brand. The tips shared here are often overlooked by organizations. Tune in to learn what the 5 tips are! Links Mentioned: With Clarity & Purpose - 12-week Coaching Programme When it comes to building your business image, the most important step to success is to build your brand. Presenting a clearly defined brand can make the difference between the top dollar company, or the small business that gets jobs to cover rent. However, it's important to keep in mind that when building your brand you'd want it to be consistent across the board. This can be a bit of a daunting task if you're new to the branding game, but hopefully, these tips can help you out. 1. Create a brand guide A brand guide is an essential business document to make your brand consistent across all of your platforms. Every business, no matter the size should have a complete brand guide featuring important sections. These include topics such as brand mission, voice and tone, logo usage, iconography, brand colours, media formatting, etc. As you work on building your brand handbook or “brand book”, look at other examples of brand guides to gather ideas for your company's document. Be sure to establish guidelines and keep your entire business on the same page. This will help any newcomers to understand your brand and keep your future postings on message. Quick Tip: If you want a quick and easy way to develop a Brand Guide, Canva for Work offers that option. You can even export the document in a PDF format. Next, store all related collaterals like your high-resolution logo, commercial licensed typography and icons in one folder. Sharing Brand Guide will be such a breeze! 2. Circulate the brand guide Though branding may seem like a topic that is reserved for the marketing and design sections of your company, it should be used throughout your organization. This brand guide will encompass not only how the company should be presented, but also the founding tenements of the brand. You won't be able to achieve that unless you make your Brand Guide available to all departments in your organization. This is especially helpful if your company includes sales teams and production.It also will beneficial to distribute to any freelancers or third-party consultants you may hire on to provide you with service as well as potential partners. These individuals will be able to identify your organization's core values before entering into a business deal. The brand guide will serve as a valuable resource for all layers of the organizations and outsiders as well. Quick Tip: Think big. Your business will scale and grow. You wouldn't want inconsistency as you grow. Set the foundation right with all necessary brand collaterals and you've pretty much stabilized the future! 3. Audit and update existing branded materials After you've established your clear and concise brand guidelines, you'll need to put them to work! In order to do this, you'll need to update any of your existing branded materials to ensure that they fall in line with your new brand guide. Update your marketing resources, specifically: web pages, social media profiles & posts, brochures, business cards, signage, and videos.Don't neglect other more subtle elements of your brand that also should be changed like store décor, employee uniforms, packaging and labels, etc. Keep in mind that your brand isn't just about replacing a logo in the right place – it's about an entire experience for your customers. This will help your brand's consistency at every touch point within your organization. Quick Tip: You may want to maximise everyone's time in your organization by building your content plan in this model: 6 months ahead and then 3 months specific. Spend time to foresee campaigns for 6 months down the road, and then work specifically on the content for the first 3 months. This is the exact 6+3 model we implement at Blissful.asia. 4. Create a plan for the future Schedule everything in! Once you've established your new brand identity, next comes the most important step – following through with this new image and shifting your core brand identity towards it.This involves creating a plan for the future of your brand and your business as a whole. This plan allows you to have consistency in the future and not lose your company's identity. Schedule an annual update for the brand plan to keep it on track and adapt to any changes in the overall business climate. It's important that your brand should evolve over time and this will help keep that on track as your organization changes and grows.You should also audit your content twice a year in order to verify that creative and design departments are sticking to the set guidelines. Checking in with your brand plan will provide clarity for customers, clients, employees, and more. Quick Tip: A month before the Annual General Meeting, set a date to discuss your brand. Take a day each to discuss with every department. During that discussion, identify which materials need to be improved, removed, or created to match to your brand. You'll be surprised at the points raised by people in Finance vs those raised by Marketing. Then, stick to this routine and make it a definite annual procedure. 5. Keep your branding authentic Don't forget that your branding exists beyond just what your customers see; it is also about each member of your team. Make sure your internal communications match the same tone and messaging as any external communications.In addition to your content, ensure that your work culture mirrors your company image and brand – whether that be more professional and buttoned up or casual easy breezy. It wouldn't make sense for a boho surf company to have employees in ties and slacks or a marketing agency to have employees dressed in skateboarding t-shirts and cargo shorts. Quick Tip: Building a company culture requires effort and a strong HR team. Instead of dumping the new culture at one go, do it month-by-month instead. Use the carrot & stick method when you announce changes to company culture: announce the happy changes that involves benefits first. Then, within the same month, drop the not-so-favourite news to your team. They'll appreciate it by the time the next carrot appears! Consistency is critical to making any marketing effort work in the long run. Whether you have an established company brand, or you're just getting started on branding – take the time to ensure your mission is conveyed throughout your company from the highest level employees to those who are sometimes forgotten. Eventually, your team and your image will become fully integrated into a unique brand and the consistency will become commonplace. Now it's your turn! In the comments below, share with us how you build consistency around your brand. Do you use any of the tips we shared here today? Or do you have any useful tips to share as well? Till then, I'll see you in the next episode. This is Huda, signing off with Fempreneur Secrets - where business babes reveal secrets.

Yah Leng is the founder of Foreign Policy Design, an award-winning design bureau and think tank of artists, scientists, problem-solvers, polymaths, storytellers and strategists. Yah Leng also co-created the official museum store Gallery & Co at the National Gallery Singapore. She is the President of The Design Society in Singapore. On today’s episode, we talk about Yah Leng’s journey as a designer and about how she started the Foreign Policy Design design bureau. We talk about some of the projects created by the design bureau including Brand Guide, Critical Mass, Space Program and Gallery and Co. We also talk about activities based projects like Lumen sessions and The Swap Show. And Yah Leng shares her opinion on design in Singapore. RELEVANT LINKS Kyoorius Design Yatra - https://www.designyatra.com Foreign Policy Design - http://foreignpolicy.design Yah Leng Yu - http://foreignpolicy.design/about/ Gallery & Co - https://galleryand.co The Design Society, Singapore - http://designsociety.sg Brand Guide Singapore - http://foreignpolicy.design/portfolio/web-interactive/brand-guide-singapore-edition/ Critical Mass - http://readcriticalmass.com BUY Critical Mass (Limited Copies) - https://foreign-policy-shop.myshopify.com/products/critical-mass-issue-18-01 Space Program - http://foreignpolicy.design/portfolio/space-interiors/the-space-program/ Lumen - http://foreignpolicy.design/about/ (Bottom half of the page) Swap Show - http://foreignpolicy.design/portfolio/space-interiors/the-swap-show/ Mumbai - https://en.wikipedia.org/wiki/Mumbai Kyoorius Design Awards - https://awards.kyoorius.com/2018/design/ Indian Signage Lettering/Vernacular Design in India - http://kawal.co/swatchbharat Indian Truck Art - https://en.wikipedia.org/wiki/Truck_art_in_South_Asia History of Sinapore - https://en.wikipedia.org/wiki/History_of_Singapore Japanese occupation of Singapore - https://en.wikipedia.org/wiki/Japanese_occupation_of_Singapore Chinese Calligraphy - https://en.wikipedia.org/wiki/Chinese_calligraphy Boston, Georgia - https://en.wikipedia.org/wiki/Boston Macromedia Director (Later known as Adobe Director) - https://en.wikipedia.org/wiki/Adobe_Director Flash Websites - https://en.wikipedia.org/wiki/Adobe_Flash#Websites Hangul Script - https://en.wikipedia.org/wiki/Hangul Photograph credits - Jovian Lim - https://www.instagram.com/jovian.lim/

In this episode of the Smart Communications Podcast Claire Taylor Hansen, one of Big Duck’s Art Directors, shares digital brand guide trends and best practices in the nonprofit and for-profit worlds and offers suggestions for keeping your brand guide alive.

A listener, Ally, working in a small software company with 2 marketing people doing everything from marketing to sales support. She is working on a brand guide to standardize not only the look-and-feel of outbound communications but also create the consistent layout for different formats of content output. Her sales team thinks the brand guide is a colossal waste of time. They feel that she should spend the money and budget on creating sales collateral. She asked how to demonstrate the value of a brand guide to her sales team. Well, Ally, let me share with you a known ‘secret’: if the sales team had their wishes, they would love to see all the marketing budget focused on the bottom of the funnel and demand gen. But before we get to there, marketing needs to somehow find a way to make sure that people are actually aware of our products. Even for referrals and word-of-mouth, it starts with someone becoming aware of your products, using them, then referring or sharing with others. A good chunk of marketing’s job is to make sure that people are aware of our products and services. As you already know, to do that, we need to reach our audiences several times. In a traditional world, customers need to see the ad 6-7 times before the brand makes an impression on them. In the digital world, it’s not only about frequency but also about a consistent experience. That consistency needs to be reflected in image selection, copywriting, content etc. To make all that happen, a brand guide is needed. Brand guides are not only about logo usage, typography and color palettes. They should also include a brand persona, which relates the human attributes of your brand. Use specific adjectives and nouns to describe your brand personality. For people living in the US, you’re probably familiar with two ice cream brands: Breyers and Ben and Jerry’s. Both of them are part of the Unilever Conglomerates.  If you look at their package designs, Breyers brand persona is about family, tradition, quality, while Ben and Jerry’s is about individualism, quirky, wholesome and environmental friendly.  Don’t take me wrong: Ben and Jerry’s is all about quality as well, but they chose to talk about quality in the context of individual flavors and sustainable food sourcing. These nouns and adjectives in brand guide will lead copywriting and image selection. For example: to show where their milk comes from: Breyers may show an image of a cow rolling the meadows peacefully, Ben and Jerry’s uses an animated image to show cows playing a guitar and having a great time. The brand personalities guide creative development. So, how does this impact the sales team? I see it impacts sales teams in 3 ways: If sales reps create content, they need to understand the brand guide or use templates from it. Therefore, if you have templates for e-mail, presentation, blog post, product brief for sales team to use, incorporate them into the brand guide. To provide a consistent experience, sales’ training and development should also conform to the rules of the brand guide. Sales teams are the frontline interface of a brand. The reinforcement of brand and its values, occasionally, is complicated by how sales teams are recognized and incentivized. Compassionate brands do not reward greed. Exciting brands do not accept complacency. Sales wins are important, but it’s also important to be clear on how the sales team goes about it. To summarize the brand guide’s impact on sales, Use the templates from the brand guide to deliver consistent experience Guide the design of training and development Consider brand’s personas and values to establish sales compensation. The purchase journey from marketing to sales is a continuum. Customers may go back and forth between sales and marketing personnel or material, but the overall experience should stay the same. The content they receive from either sales or marketing should have the same look-and-feel with the same tone-and-manner. For complex sales, sales reps are the brand and the unique differentiator. Marketing creates a brand guide, but sales reps, account managers, customer service and support teams all shape the customer experience and bring brand promises to life. In order to do that, sales reps need to understand what their brand promises are. Ally, I hope that I answer your question. Back to my writing. Send me your marketing questions via Twitter @pamdidner    Be well. Until next time. 

We have the amazing Robin Schnaidt, with us today. She's someone who really knows her numbers, so she's a powerhouse in the accounting world and her clients really love her!   Robin is an accomplished accountant, with more than twenty years of experience in the industry. She specializes in helping small businesses and individuals with their accounting and their tax needs. She is known for being able to explain complex procedures in such a way that they become informative and really easy to understand.    Robin holds a Bachelor's in Accounting, from the University of North Dakota and she's been an Office Manager, a Senior Accountant and Tax Preparer with two CPA firms, an Accounting Consultant at Fiscal Foundations and a Client Services Manager at School Management Services. She has also been a Payroll Clerk, a Bookkeeper and she's worked in retail too. This work experience all added to Robin's ability to open her own company, Numbers LLC, in 2009, a successful business with many happy clients.    In her spare time, Robin enjoys quilting, reading, knitting and camping too! Listen in today, to find out more about Robin and how she's changed and grown, along with her business.   Show highlights:   •Robin talks about the sticky areas she experienced in her business, right in the beginning, because she thought she would get referrals, so she didn't think that she needed to do any sales calls at all! •Robin explains some of her previously limiting beliefs, which were based in old adages and certain people that she did not want to emulate. •Robin's 'new knowing',  that she experienced after doubling her sales for the first time, back when she was only working at Numbers Llc part time and she still had a day job. •Only once she had doubled her sales for the first time, did Robin realize that her business could actually be her sole source of income and that she really was an entrepreneur.  •Robin explains what she did and what she said to herself, to keep on going when things got really tough and she felt like giving up, when she first started working full-time in her business. •The point at which Robin realized that she was no longer a good fit, with the job she was doing prior to starting her own business. •How it felt for Robin to be full-time in her own business. •The very small and limited dream that Robin held about her growing her business when she first went full-time. •The surprising and mind shifting realization that Robin had about her limiting beliefs, while talking to Gary, one of her clients. It really opened her eyes about her business, so she sends Gary a big shout out! •How this realization has positively impacted her business and how the business has really grown since then. •The top two strategies that Robin has used to increase her sales over the last year. •Robin's sales strategy that still surprises her with it's effectiveness! •The huge number of times that Robin has followed up persistently with someone- and then they've actually thanked her for being persistent and following up with them!  •Robin gives some great tips, to really help you with your business. •Robin uses numbers to confirm for people what they already know about their business. •Software that can really help you with your accounting. It really helps to have everything in one spot. •Robin explains what she has to offer and how people can avail themselves of her services. •Trust the Universe and the changes it may bring. Relax and roll with it- it will all work out, even if it's a little messy!     Resource:    Accounting App: Robin recommends using Ask My Accountant, by Quick Books   Links:   Robin's website: www.numbersbyrobin.com  Robin's email: numbersllc@yahoo.com  Robin's phone number: 763 360 1635 (This is a cell phone number, so you can also text)   Robin is also on Linkedin, Facebook and Twitter. A crazy stat for you today, from our sponsors at Tenacious (One that they say could make you cry a little bit): Of everything we read while learning, we take action on only five percent of it- and that includes all the paid online courses we take, as well! That's why the team over at Tenacious have created something more hands on- they've created what they're calling a Brand Guide, a system which works with an online community, so it literally never ends, to guide you through every aspect of your marketing. To find out more, go to: www.brandguide.tenaciousedge.com/  or www.tenaciousedge.com.  

The branding behind $54 million dollar product launches... In this episode I sit down with Minling Chuang from Brand Fame School to talk about her role in a $54 million dollar product launch, her views on entrepreneurship and branding, and why you need to find the “white space” in your industry. How Mingling helped develop a $54 million dollar product launch in just 9 months. Why putting a new Lean Cuisine product on a plate helped change what consumers thought. How a trip to Nepal helped her transition from corporate life to being an entrepreneur. How and Why she created Brand Fame School. How to find your “white space” in an industry.   Homework Mentioned on Show Text MINLING to 44222 to get Minling’s Brand Guide, or click here: The “IT” Brand Guide to an Unbland Brand, Free   Show Notes http://copythatpops.com/004