Lend Me Your Ears

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In my 7 short years of being a business owner I have had a lot of success, but I also made a lot of mistakes and overcame a lot of hurdles to get to this point. I am still growing and learning every day and I would love to be able to use some of my experi

John Ceaser


    • Mar 25, 2023 LATEST EPISODE
    • monthly NEW EPISODES
    • 50m AVG DURATION
    • 50 EPISODES


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    Latest episodes from Lend Me Your Ears

    #50 - How to LIFT Your Employees and SAVE Your Customers - Part 2

    Play Episode Listen Later Mar 25, 2023 60:31


    In this follow up to last week I explain how to Lead, Inspire, Fuel, and Train your employees. You won't want to miss this one.

    #49 - How to LIFT Your Employees and SAVE Your Customers - Part 1

    Play Episode Listen Later Mar 18, 2023 42:31


    To have a truly great company you need two things: happy employees and happy customers. Lend me your ears as I explain how I strive for both.

    #48 - What Happened To Us?

    Play Episode Listen Later Mar 11, 2023 31:44


    I used to brag about how different this industry was from other trades. We used to help each other. Now it seems we would rather argue. Lend me your ears as I wonder about what happened to us.

    #47 - OSHA

    Play Episode Listen Later Mar 6, 2023 41:29


    I have already talked about the need for putting safety first in our industry. Lend me your ears as I explain what happens when you have a run-in with OSHA. 

    #46 - Department of Labor

    Play Episode Listen Later Feb 1, 2023 55:13


    Two years ago my company was the subject of an investigation by the U.S. Department of Labor. The case was finally finished in December. Lend me your ears as I explain how it all went down and how you can learn from it.

    #45 - Special Guest: Steve Scally

    Play Episode Listen Later Aug 20, 2022 68:58


    #44 - Special Guest: Anthony Valerio

    Play Episode Listen Later Aug 13, 2022 82:46


    It was such an honor to sit down and chat with Anthony. Watching his company grow and thrive over the last few years has been a pleasure. His story and advice is something everyone in this business should hear.

    #43 - Who's The Boss?

    Play Episode Listen Later Aug 6, 2022 48:56


    To have a well-oiled machine of a company you need to build a team so strong that anyone who sees it won't be able to tell who the boss is. 

    #42 - No One Wants to Work

    Play Episode Listen Later Jul 30, 2022 58:42


    This statement might be one of the most ignorant things I hear people say, and here is why I think that.

    #41 - Safety Needs To Be First!

    Play Episode Listen Later Jul 12, 2022 50:45


    I'm back and I'm coming out swinging! This industry is dangerous, and we need to start acting like it. The same week that pictures of dangerous activity are getting proudly shared one of our own fell off a roof and is in the hospital. Let's smarten up and start cultivating a culture of safety in our companies, no matter the size.Also, please click this click to donate for Dion: https://gofund.me/06e9cc68

    #40 - Mini Business Owners

    Play Episode Listen Later Jun 4, 2022 48:36


    The key to taking your technicians to the next level is not just delegating tasks, but giving responsibility, too. In order to achieve greatness you have to remove their "employee mindset" and turn them into Mini Business Owners. 

    #39 - Adventures in Advertising

    Play Episode Listen Later Apr 16, 2022 73:34


    This is my favorite topic and much needed. Lend me your ears as I explain my journey through advertising and what I have learned.

    #38 - Competition

    Play Episode Listen Later Apr 9, 2022 56:53


    I love competition. I think too many people are fearful of it when they shouldn't be. In my opinion, competition is not just good, but necessary.

    #37 - Quality Control

    Play Episode Listen Later Mar 26, 2022 42:10


    If you want to have a company of any size, you have to have quality control. More importantly, you need to learn how to control the quality of the work that gets done. I know they sound like they same thing, but they are not. Lend me your ears as I explain what I mean.

    #36 - Burnout

    Play Episode Listen Later Mar 19, 2022 48:18


    Seems like a weird time to be burned out, but I am. Mostly of my own doing. But I figured this would be the perfect time to talk about it. Lend me your ears as I discuss why we get burned out.

    #35 - Stay In Your Lane

    Play Episode Listen Later Mar 12, 2022 53:34


    I think too many of us business owners try to do too much and end up frustrated with the process or the results. I learned early not to attempt things I wasn't good at, and that my is my advice this week to you: find your lane and stay in it.

    #34 - Don't Confuse Your Customers

    Play Episode Listen Later Feb 26, 2022 54:03


    When you talk to your customers, don't confuse them with code language or chimney jargon. Explain everything to them in words they will understand. A confused customer won't make any decisions. An educated customer will.

    #33 - Hire Slow and Fire Fast

    Play Episode Listen Later Feb 19, 2022 52:43


    I have a ton of stories about toxic employees, but they all share one common theme: they were only toxic because I hired them too fast and waited too long to fire them.

    #32 - Level Up

    Play Episode Listen Later Feb 12, 2022 49:42


    The secret to life and business can be found in video games. That's right. Lend me your ears as I explain how.

    #31 - We're Not In The Chimney Business w/ Tommy Nelms

    Play Episode Listen Later Feb 5, 2022 88:37


    This week I have a special guest - my friend, Tommy Nelms. The more I have gotten to know Tommy, I have realized we share a lot of similarities when it comes to running our businesses. Liners and bricks and caps are not the most important things to us - our people are.

    #30 - Make It Work

    Play Episode Listen Later Jan 29, 2022 50:48


    Problem solving is a huge part of our job, but how good are we at actually solving problems? More importantly, how do we react when a problem arises? One of my favorite sayings is to just say "make it work - figure it out" but what does that mean? Lend me your ears as I explain.

    #29 - How do you become a good Chimney Sweep?

    Play Episode Listen Later Jan 22, 2022 49:32


    So if certification doesn't make you an expert, what will? You may not like the answer, but it's the truth.

    #28 - Certifications

    Play Episode Play 17 sec Highlight Listen Later Jan 15, 2022 43:43


    This topic is near and dear to my heart. I have put off recording it for a long time but I think this is the time for it. Please listen and take my words seriously. We can make this industry great again.

    #27 - New Years Resolutions

    Play Episode Listen Later Jan 8, 2022 47:53


    The new year usually means people making changes. My business is the same. At the end of every busy season I re-evaluate how everything went the year before and make the appropriate changes.

    #26 - A Penny For My Thoughts

    Play Episode Listen Later Dec 18, 2021 43:46


    I don't really have a theme this week. I had had a lot on my mind and this episode is me trying to turn those thoughts into words. Hopefully you get some words of wisdom out of my ramblings.I will be taking the next two weeks off due to the holidays. I will be back to my regular schedule on January 8th. Happy Holidays!

    #25 - Our Inspection Process

    Play Episode Listen Later Dec 11, 2021 60:01


     We might be called Chimney Sweeps, but our job goes far beyond just running a brush up a flue. We are actually called to inspect the chimney, and then sweep if necessary. How you do that will decide what kind of professional you are. Lend me your ears as I explain how and why we inspect our chimneys. 

    #24 - Our Phone Process

    Play Episode Listen Later Dec 4, 2021 58:47


    To me, the phone call is the most important part of your customer's experience. That sets the table for their entire experience with your company. So why is the office the most underutilized and undertrained part of most companies? Lend me your ears as I explain our phone process.

    #23 - Our Pricing Process

    Play Episode Listen Later Nov 27, 2021 56:46


    How do you price your sweepings? I don't mean what do you charge - I mean how do you come up with the prices? I have tried several different methods of pricing our jobs and finally figured out the missing ingredient - our standard of care. Lend me your ears as I explain how we price our sweepings.

    #22 - Our Training Process

    Play Episode Listen Later Nov 20, 2021 51:38


    The most important process for any company should be how they train their employees. How can you expect to have a well oiled machine if you don't show and tell everyone you hire how to do their job well? We haven't perfected it, but we are very intentional about how we train our employees. Lend me your ears as I explain our training process. 

    #21 - Our Hiring Process

    Play Episode Listen Later Nov 13, 2021 38:09


    Hiring is not as simple as putting an ad on Indeed or Facebook. Timing matters. We hire when you least expect it and it has worked wonders for us. Lend me your ears as I explain the mindset behind our hiring.

    #20 - Great Expectations

    Play Episode Listen Later Nov 6, 2021 48:46


    As a business owner I expect a lot. A lot of it comes from the fact that I have done the job that I am now entrusting to my employees, and I have high opinions and standards for how it gets done. However, that can be damaging if expectations are too high or unrealistic. Lend me your ears as I explain how I have managed to screw up the art of what to expect.

    #19 - How Sharp Is Your Saw?

    Play Episode Listen Later Oct 30, 2021 54:53


    Everyone is business got into business so they could have two things: more money and more free time. So why do I hear so often that owners can't afford to train their techs or don't have the time to attend educational events? Lend me your ears as I explain how I have been able to shut my company down numerous times for trainings, events, and improvements. It is more worth it than you think.

    #18 - The Golden Rule of Culture

    Play Episode Listen Later Oct 23, 2021 49:57


    People ask me all the time how I got the company culture I did. The answer is simple. I put my employees first - over me and my customers. I treat them the way I wanted to be treated when I was a technician. If you put your employees first and become a Servant Leader, magic happens.

    #17 - Know (What To Do With) Your Numbers

    Play Episode Listen Later Oct 16, 2021 50:59


    Sorry to leave you hanging last week, but here is the conclusion to that episode. In this episode I explain why it's more important to know YOUR numbers rather than learn someone else's, and how some of your numbers can impact others and even some of your big business decisions.

    #16 - Knowing Your Numbers Is Half The Battle

    Play Episode Listen Later Oct 9, 2021 52:52


    You've probably heard a lot that you should know your numbers, and you should. But what numbers should you know, and why? This week I discuss why you should learn your numbers and how they can help you.

    #15 - Trading Backaches For Headaches

    Play Episode Listen Later Oct 2, 2021 52:55


    Growth can be fun, exciting, and rewarding - but it comes with it's own share of troubles. The bigger a company gets, the bigger the more headaches it brings. Growing a company should be done carefully and with lots of planning, so you can make the headaches smaller. Lend me your ears as I discuss the Why, When, How, What, and the Where of working ON the business, instead of IN the business. 

    #14 - Covering Your Tail With A Paper Trail

    Play Episode Listen Later Sep 25, 2021 56:54


    We all know how important documentation is in a customer's home, but how many of us are documenting our company in the same way? I wasn't. Today I talk about 16 different forms and documents we now use to keep a paper trail in our business - from the day an employee is hired, to the day they become a Lead, and even if they get into trouble. If you don't have some of these forms you may be in for a massive headache. Lend me you ears as I go over some of our company's paper trail.

    #13 - Office Essentials with Jill Valade

    Play Episode Listen Later Sep 19, 2021 45:27


    I have my first guest on the show this week! My Office Manager, Jill Valade, joins me to talk about how she started in the industry and how she went from creating an office to someone else, to creating my office in her house to running the well oiled machine we now have at Ceaser Chimney! Lend US your ears as we dive into the ups and downs of creating a CSR!

    csr office essentials
    #12 - The Missing Link

    Play Episode Listen Later Sep 12, 2021 32:20


    When I talk to most new business owners I find that most of us are missing the same key ingredient that will take our business to the next level. Without this piece of the puzzle it is very hard to grow and scale the business, and as an owner we end up with more on our plate than we should. So lend me your ears as I explain how to connect the dots by finding the missing link in your business.

    #11 - The Importance of Accountability

    Play Episode Listen Later Sep 5, 2021 50:09


    Accountability is the key ingredient in all aspects of running a business, doing your job, or living your life. In this episode I bounce all over the place showing how important it is to have accountability at all levels of your life and work. And if you think you're an "Alpha" or know someone who thinks they are, you're gonna love this one.

    #10 - Paying Commission Without Selling

    Play Episode Listen Later Aug 29, 2021 37:16


    How can I pay commission to my technicians while telling them not to sell? Because I paid a technician hourly to sell and that is a mistake I will never forget. Lend me your ears while I take you back to a dark part of our past when we hired for experience and not character and paid hourly with no accountability.

    #9 - Service Over Sales

    Play Episode Listen Later Aug 22, 2021 42:53


    Coming from a sales background it was very hard for me to learn how to SERVE my customers instead of SELLING to them. But once I learned how to serve them everything clicked. Home Service Trades, and Chimney Sweeping in particular, is a Service Industry - NOT a chance to become an in-home salesman. In this episode I discuss the very stark difference between those two worlds.

    #8 - Talking Turkey

    Play Episode Listen Later Aug 15, 2021 58:36


    This is another hot button topic. This episode we talk about money! How to pay employees. How to charge customers. How to learn your numbers. This one turned into a long one but there is just too much info here to go over. So lend me your ears as we dive into all kinds of money matters.

    #7 - The Impact of Leadership

    Play Episode Listen Later Aug 8, 2021 49:11


    Leading is fun! Having the new title, maybe a fancy desk, better pay, what's not to love? But if you don't know how to lead, it can be a nightmare. And if you create more leaders like you, it can be a complete train wreck. Lend me your ears as I explain the impact of leadership (good and bad) on a growing company.

    #6 - The Culture of Leadership

    Play Episode Listen Later Aug 1, 2021 34:55


    I was asked how I built the culture I have at Ceaser Chimney. The answer is Servant Leaders and Empowered Employees. It is not an easy thing to do, but once done it will transform your company. Lend me your ears as I explain how to build a culture of leadership in your company, regardless of the size.

    #5 - Let Go and Let Grow

    Play Episode Listen Later Jul 25, 2021 35:11


    Sometimes one of the hardest things a business owner can do is to let go and give up control. I went through that pain but came out stronger on the other side. In this episode I talk about why it is important to delegate and how it can improve your business - and your sanity!

    #4 - Turning Green Into Gold!

    Play Episode Listen Later Jul 18, 2021 57:17


    This episode is a BIG one. Not just in the length of time, but in what I cover. Training and education is near and dear to my heart, and is the reason we have the company we have today. In this episode I cover what happens once we have hired a new employee and how we take them from Green to Gold.

    training green gold turning green
    #3 - How Do I Find My Employees?

    Play Episode Listen Later Jul 11, 2021 33:47


    This is a question I get asked a lot but the answer is not so simple. I find my employees the same places you do. The difference is our hiring process. In this episode I take you into hiring for a job at Ceaser Chimney.

    #2 - Growing Pains

    Play Episode Listen Later Jul 4, 2021 33:35


    In this episode I take you into Ceaser Chimney's dark past with a few examples of the struggles I went through once I decided to grow my company. Hopefully I can save you from making the same mistakes.

    #1 - How Did I Get Here?

    Play Episode Listen Later Jun 28, 2021 26:33


    A quick introduction into my beginnings as a chimney sweep and business owner.

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