Podcasts about Missing Link

Kevin White, Head of Marketing at Scrunch, argues that referral traffic from ChatGPT is the wrong instrument for measuring AI search — and that the real question is whether a model represents your brand accurately when no one clicks at all. He and Greg Kihlström get into what to build and what to measure instead."AI search" is several different problems wearing one label. A crawler pulling your content, a model synthesizing an answer, and an agent acting on someone's behalf are not the same event — and teams that treat them as one end up optimizing for the wrong thing.A website now serves two readers with different needs. White on what changes structurally when the page has to work for a human and for a machine that will compress it into three sentences.Visibility is probabilistic, so accountability has to change. The same prompt can surface your brand one day and skip it the next. White on what a marketing leader can honestly commit to a CMO or a board in that environment.About Kevin WhiteKevin White is a B2B tech marketing leader who has helped shape go-to-market at Segment, Retool, and Common Room, and now leads marketing at Scrunch AI, an AI-first customer-journey platform. He got his start in SaaS at Gigya — where he was handed Marketo and told to 'figure it out,' the spark for a learn-by-doing growth mindset that merges analytical rigor (attribution, lifecycle infrastructure, reporting) with creative offer- and channel-building. That growth foundation carried him to leading whole marketing orgs, though he's candid that the climb pulled him away from the hands-on craft he loves, and at Common Room he deliberately stepped back into a senior IC role. At Scrunch he focuses on one of the most overlooked shifts in modern marketing: websites are now consumed as much by AI bots as by humans, and brands that make their sites legible to LLMs — through structure, markdown and JSON, schema, and a parallel AI-optimized experience — win the emerging AI retrieval channel.Kevin White on LinkedIn---------- Resources ----------This episode is brought to you by Scrunch. Scrunch gets your site AI-ready so you show up in answers, get cited, and grow revenue. Learn more at Scrunch.comReach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the moment where the buying decision actually gets made is still the part of the journey we understand the least?Agility depends on seeing what customers actually do — not just what they clicked — and being able to act on it while the promotion is still running.Today we're talking about the gap between where brands are putting their media money and where they can actually see it working. Retail media budgets are climbing, stores are getting reinvested in, and yet the shelf itself remains one of the least instrumented parts of the customer journey. We'll be covering:- Why the surge in retail media spend hasn't automatically produced better measurement.- What it takes to connect a digital impression to what a shopper actually does in the aisle.- How marketing, merchandising, and store operations have to work differently to act on any of it.To help me discuss this topic, I'd like to welcome, Angie Westbrock, CEO at Standard AI.About Angie WestbrockAngie Westbrock brings 20+ years of experience in retail, CPG and tech to her role as the CEO at Standard AI, the retail analytics startup valued at $1B that's helping retailers and brands understand shopper behavior so they can improve the customer experience and their bottom lines. Angie specializes in scaling teams, culture, and business operations to support massive growth. She's bucked the mold of what's expected of women since the start of her career; she was one of the first brewing managers at Anheuser-Busch, one of the youngest women to run a plant at CPG giant Sara-Lee, and helped lead Lyft's global Covid-task force with a young family at home.Angie Westbrock on LinkedIn: https://www.linkedin.com/in/angie-westbrock-a2581111/---------- Resources ---------- Standard AI: standard.aiThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

With trillions spent on digital ads to capture consumer attention, is the most powerful and effective channel for product discovery the one your brand is overlooking?Agility requires brands to move beyond a digital-only mindset and recognize that the modern customer journey fluidly moves between online and offline moments. It means building the capabilities to engage and measure impact in the physical world with the same precision we've come to expect from digital.Today, we're going to talk about the next evolution of retail media and why the physical store, far from being obsolete, is becoming the next great frontier for data-rich, high-impact customer engagement. We'll explore how brands can bridge the gap between their digital strategies and in-store realities to not only drive discovery but create measurable, full-funnel marketing moments.To help me discuss this topic, I'd like to welcome, Matt Eichorn, CEO and Co-Founder and Dilini Fernando, CMO at Freeosk.About Matt EichornVisionary entrepreneur Matt Eichorn has been at the forefront of evolving brand and shopper marketing experiences for the better part of 20 years. As the current CEO, President, and Co-Founder of Freeosk, Eichorn has built a one-of-a-kind technology platform to deliver multi-sensory experiences at scale. His foresight to digitize millions of real-world intent signals in-store, as they happen, is unlocking new insights and shaping the landscape of retail media 3.0 for brands, category managers, and retailers alike.Dilini Fernando is the Vice President, Marketing at Chicago-based Freeosk – the only omnichannel discovery platform with in-store automated sampling. Dilini joined Freeosk in October of 2020 to lead integrated marketing programs, including brand, product and partner initiatives. Prior to Freeosk, Dilini spent ten years at MolsonCoors in brand marketing, digital innovation, new product development, and portfolio strategy. Dilini received her BA from Brown University and her MBA from the University of Chicago. She is a previous recipient of Brand Innovators “40 Under 40”.LinkedIn: Matt EichornAbout Dilini FernandoDilini Fernando is the Vice President, Marketing at Chicago-based Freeosk – the only omnichannel discovery platform with in-store automated sampling. Dilini joined Freeosk in October of 2020 to lead integrated marketing programs, including brand, product and partner initiatives. Prior to Freeosk, Dilini spent ten years at MolsonCoors in brand marketing, digital innovation, new product development, and portfolio strategy. Dilini received her BA from Brown University and her MBA from the University of Chicago. She is a previous recipient of Brand Innovators “40 Under 40”.LinkedIn: Dilini Fernando---------- Resources ----------FreeoskThe Agile Brand podcast is brought to you by TEKsystems.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia—the wiki for marketing technology.Produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.

What if some of the most disabling symptoms in EDS, HSD, POTS, MCAS, ME/CFS, and long COVID are being driven by something we still struggle to see on standard testing? In this episode of Bendy Bodies, Dr. Linda Bluestein is joined by guest co-host Dr. Ina Stephens, Associate Director of the UVA Health EDS and Hypermobility Disorder Center, along with Brain Inflammation Collaborative co-founder Christy Jagdfeld and neuroscientist Dr. Megan Fitzgerald. Together, they explore the rapidly evolving science of brain inflammation, including what it actually means, how it differs from conditions like encephalitis or brain edema, and why it may matter in complex multisystem illness. The conversation dives into microglial activation, mast cell involvement in the central nervous system, and the challenge of detecting subtle neuroinflammation in living patients. The guests also discuss emerging research tools, including ultra-high-field MRI, PET ligands, and blood-based extracellular vesicles, that may eventually give clinicians a clearer window into what is happening inside the brain. The group also takes a closer look at the Brain Inflammation Collaborative's Unhide platform, which is collecting real-world, patient-reported data across more than 30 overlapping chronic conditions, including EDS, POTS, MCAS, ME/CFS, and long COVID. Early findings raise important questions about quality of life, symptom burden, the limitations of the Beighton score, and why pediatric research may be especially important. The episode closes with practical implications, including why pacing matters when exercise can worsen symptoms rather than improve them, and what patients and clinicians should watch as this field moves forward. Takeaways “Brain inflammation” can involve subtle processes such as microglial activation and mast cell signaling that may not appear on routine MRI or CT scans. Emerging tools such as ultra-high-field MRI, PET imaging, and blood-based extracellular vesicles may eventually help researchers detect and track neuroinflammation in living patients. The Unhide platform has collected real-world data from thousands of participants with overlapping chronic conditions, offering a new way to study symptom burden and quality of life outside traditional clinical trials. The Beighton score may not reflect functional severity or symptom burden, highlighting the need for better ways to assess hypermobility over time. Pediatric research is urgently needed to understand how these conditions develop and whether earlier recognition could change long-term outcomes. Want more of the Brain Inflammation Collaborative? https://www.unhidenow.org/ https://www.braininflammation.org/ Want to learn more about the UVA EDS Center? For Appointments and Questions: RUVAEDSCenter@uvahealth.org UVA EDS: https://www.uvahealth.com/healthy-practice/advancing-care-through-ehlers-danlos-clinic UVA EDS FAQ: https://www.uvahealth.com/support/eds/faq UVA Pediatric Integrative Medicine: https://childrens.uvahealth.com/specialties/integrative-health Want more Dr. Linda Bluestein, MD? Website: https://www.hypermobilitymd.com/ YouTube: https://www.youtube.com/@bendybodiespodcast Instagram: ⁠⁠⁠⁠https://www.instagram.com/hypermobilitymd/⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠https://www.facebook.com/BendyBodiesPodcast⁠⁠⁠⁠ X: ⁠⁠⁠⁠https://twitter.com/BluesteinLinda⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/hypermobilitymd/⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://hypermobilitymd.substack.com/ Shop my Amazon store ⁠⁠⁠ https://www.amazon.com/shop/hypermobilitymd Dr. Bluestein's Recommended Herbs, Supplements and Care Necessities: https://us.fullscript.com/welcome/hypermobilitymd/store-start Thank YOU so much for tuning in. We hope you found this episode informative, inspiring, useful, validating, and enjoyable. Join us on the next episode for YOUR time to level up your knowledge about hypermobility disorders and the people who have them. Join YOUR Bendy Bodies community at ⁠⁠https://www.bendybodiespodcast.com/⁠⁠. YOUR bendy body is our highest priority!⁠⁠ Learn more about Human Content at ⁠⁠⁠http://www.human-content.com⁠⁠⁠ Podcast Advertising/Business Inquiries: ⁠⁠⁠sales@human-content.com⁠⁠⁠ Part of the Human Content Podcast Network Go to AirDoctorPro.com and use promo code BENDY_ to get UP TO $300 off today! FTC: This video is not sponsored. Links are commissionable, meaning I may earn commission from purchases made through links Chapters: 00:00 Beighton Score Debate00:28 Meet the Guests02:54 Why BIC Was Founded07:22 Defining Brain Inflammation09:44 Biomarkers and Imaging Advances18:12 Unhide Platform and Real World Data25:55 Comorbidities and Survey Cadence31:40 Survey Fatigue Solutions32:49 Tools Beyond Beighton34:16 Research Priorities Wish List35:41 Biomarkers EVs Immune Profiling38:37 Pediatric Focus Early Signs46:34 Building Pediatric Platform53:07 Hacks Resources And Wrap Up Learn more about your ad choices. Visit megaphone.fm/adchoices

How much of your marketing technology budget is quietly underperforming, not because the software is flawed, but because your teams can't, or won't, fully adopt it?Because real agility was never about buying faster tools. It's about having an operating model that can actually turn a tool's potential into results, and keep doing it as the tools keep changing.Today we're digging into the phase that quietly decides whether any martech investment pays off: what happens after the contract is signed with things like implementation and adoption. We'll get into:- Why rollouts stall — and why the real cause is usually the operating model, not the tool.- What it takes to move a team from "trained" to genuinely changed.- How to measure real value without fooling yourself with usage metrics.- And what shifts once the platform starts doing some of the work itself.To help me discuss this topic, I'd like to welcome, Kate Dalbey, Chief Client Officer at Qualified Digital.About Kate DalbeyAs CCO, Kate leads client management and growth initiatives at Qualified Digital, bringing over 20 years of digital marketing experience from both client-side and agency-side roles. She's responsible for driving organic and net new growth by leading multi-disciplinary teams who turn light-bulb ideas into fantastic outcomes for the brands QD works with. Kate is guided by the client philosophy that "we grow because they grow." Kate has consistently delivered year-over-year growth in her portfolio within fast-paced, high-growth start-up environments. She passionately believes that digital experiences can change people's lives for the better and works diligently to see these outcomes arrive in real time. In her daily life at QD, Kate enjoys what she calls "the relentless pursuit of better business results" and takes pride in building the teams that can create them, from idea to strategy to plan to execution and measurement. Because what's next isn't enough, it's what's north that really gets her excited. Kate's career experience is deeply rooted in healthcare, across provider, payer, and life sciences. The client roster she's managed includes category powerhouses CVS Health, CommonSpirit Health, Mayo Clinic, Kaiser Permanente, Cigna, Aetna, Sunrise Senior Living, Gelesis, UNCH, Jefferson Health, Cedars-Sinai, Spaulding Rehabilitation, UHS, and Wedgewood Pharmacy. She's also led digital transformation for AmeriGas, Hitachi Vantara, Thomson Reuters, ScanSource, U of Pennsylvania, and the Am. Board of Internal Medicine. When Kate isn't delivering her unique brand of magic at QD, she's with her husband and 2 sons. She loves cheering on Philly sports teams, coaching youth soccer with her husband, and traveling with her family.Kate Dalbey on LinkedIn---------- Resources ---------- Qualified DigitalThe Agile Brand podcast is brought to you by TEKsystems.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.

What if the real risk with AI isn't moving too slowly, but instead moving fast on a foundation that hasn't quite earned its trust?Because agility was never really about speed. It's about being able to change again and again without the whole thing coming apart — and that depends on groundwork most organizations are tempted to skip.Today we're going to dig into that groundwork — the unglamorous part that decides whether AI actually pays off. Specifically:- Why the same AI investment can compound trust in one company and quietly erode it in another — and what makes the difference.- The tension between personalizing an interface for every individual user and keeping one coherent, recognizable product.- Why building a real data culture is the step nearly everyone skips, and no one can skip for long.To help me discuss this topic, I'd like to welcome, Chris Willis, Chief Design Officer & Futurist at Domo.About Chris WillisChris Willis is Chief Design Officer at Domo, where he brings more than 25 years of design and product leadership to the company's data, analytics, and AI platform. Since joining Domo early in its history, he has played a key role in shaping the platform's design strategy, helping make complex data more accessible and useful for customers across industries. Before Domo, Chris co-founded HOUR Detroit magazine and Footnote.com (now Fold3.com), which was acquired by Ancestry.com, and worked as an award-winning illustrator, journalist, and author. His experience blends design thinking, technology, and emerging trends to drive innovation and build tools that solve real business problems.,Yes,This will be completed shortlyChris Willis on LinkedIn: https://www.linkedin.com/in/cwillis---------- Resources ---------- : https://www.domo.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the biggest barrier to scaling your retail media investment isn't technology, but a fundamental disagreement on what success even looks like?Agility requires not just adopting new tools, but also being willing to challenge the measurement frameworks we've grown accustomed to.Today, we're going to talk about the nuanced world of in-store retail media measurement and why the old rules no longer apply. Specifically, we'll cover:- Why the standard approach to measuring in-store media, often borrowed from digital, is creating friction and stalling budget growth.- How to create a unified measurement language that aligns brands, retailers, and agencies around a common definition of success.- Practical steps to move in-store media from experimental budgets to scalable, repeatable investments grounded in actual product movement.To help me discuss this topic and ISM and IAB's recent report, I'd like to welcome Paul Brenner, SVP, Global Retail Media and Partnerships at In-Store Marketplace (ISM) and Collin Colburn, Vice President, Commerce & Retail Media at IAB) and Collin Colburn, Vice President, Commerce & Retail Media at IAB.About Paul BrennerPaul Brenner is Senior Vice President of Retail Media and Partnerships with 25+ years of leadership in media, entertainment, and ad tech. He has led innovation in audio and broadcast, driving advancements in audience measurement, in-car experiences, and data attribution, and later scaling in-store audio advertising through strategic growth and partnerships. Known for identifying high-impact technology and revenue opportunities, Paul now focuses on evolving the in-store retail media landscape.Paul Brenner on LinkedInAbout Collin ColburnCollin Colburn serves as Vice President, Commerce & Retail Media at IAB where he leads the Commerce Center of Excellence. In this role, he drives innovation, education, and standards across the commerce ecosystem to help brands, retailers, and technology partners deliver better media opportunities, customer experiences, and business outcomes. Prior to IAB, Collin led Growth and Go-To-Market Strategy at Horizon Commerce and spent over a decade at Forrester, where he pioneered the firm's performance marketing and retail media practice. He partnered with B2B and B2C CMOs to advance their marketing strategies, while also expanding Forrester's Fortune 500 client portfolio. Collin's insights have been featured in The Wall Street Journal, The New York Times, Digiday, and MediaPost. A popular industry speaker, Collin has keynoted global industry events in addition to being a quarterly guest on Bloomberg TV.Collin Colburn on LinkedIn---------- Resources ----------In-Store Marketplace (ISM)The Agile Brand podcast is brought to you by TEKsystems.Read the report mentioned in the show.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link. Hosted on Acast. See acast.com/privacy for more information.

India's truck transition could become a $1 trillion opportunity as heavy-duty trucking shifts from diesel to LNG and electric trucks.In this episode of The Core Report Weekend Edition, Govindraj Ethiraj speaks with Anirudh Bhuwalka, Founder and MD of Blue Energy Motors, about what this transition could mean for India's manufacturing, logistics and commercial vehicle industry.India has around 4 million medium and heavy-duty trucks on the road, with roughly 250,000 new trucks sold every year. The shift from fossil fuels to alternate fuels could create a $1 trillion manufacturing opportunity, even before accounting for logistics, charging infrastructure, energy services and the wider transport ecosystem.Blue Energy Motors has already put more than 1,200 LNG trucks on Indian roads and accumulated around 100 million kilometres of operating data. Bhuwalka explains why LNG can work as a transition fuel for long-haul trucking, how lower operating costs can help fleet operators recover the higher upfront cost, and why LNG infrastructure is beginning to improve across key industrial corridors.Electric trucks could change the economics even further. Falling battery and renewable energy costs are improving electric truck economics, but range, charging time, infrastructure and upfront capital remain major barriers. Blue Energy Motors is testing battery swapping on the Mumbai-Pune corridor and using an energy-as-a-service model to separate the battery cost from the truck.The conversation also looks at why India cannot simply copy China's electric truck model. It also examines how scale could bring down LNG truck costs over time, where heavy-duty trucks fit into the EV transition, and how LNG, electric, biogas and hydrogen may serve different use cases.Bhuwalka also explains how connected trucks are changing fleet economics. Blue Energy Motors tracks around 120 data points in real time and uses artificial intelligence and machine learning for driver scoring, predictive maintenance, fuel efficiency, safety and fleet productivity.Could India's $1 trillion truck transition become one of the country's biggest manufacturing and investment opportunities?Watch the full conversation for insights on electric trucks in India, LNG trucks, heavy-duty trucking, EV adoption, battery swapping, commercial vehicles, logistics, clean mobility, truck manufacturing, predictive maintenance and transport decarbonisation.Chapters:01:03 The Journey from AMW to Building Blue Energy Motors03:24 Blue Energy Motors Enters a Market Dominated by Giants04:46 The Challenge of Building a New Truck Brand07:04 What 1,200 Trucks Taught Blue Energy Motors10:13 Did the War Disrupt Blue Energy Motors?10:53 Are There Enough LNG Stations in India?11:58 How Blue Energy Motors Built Its Truck Platform16:14 Who Buys a Blue Energy Motors Truck?17:43 Have Blue Energy Motors' Early Buyers Broken Even Yet?18:54 Will LNG Trucks Get Cheaper With Scale?19:23 Why Blue Energy Motors Is Betting on Both LNG and Electric23:26 Where Heavy-Duty Trucks Fit Into the EV Transition24:11 Why China Is Pulling Ahead in Battery Technology26:25 Why LNG and Electric May Serve Different Trucking Needs27:21 Are Hybrids the Missing Link in Clean Trucking?28:01 Can India's Biogas Push Power Heavy Transport?30:41 How Connected Trucks Are Closing the Engineering Feedback Loop35:55 What It Takes to Build a B2B Truck Brand36:59 The Financial Roadmap for Blue Energy MotorsIndia's truck transition could become a $1 trillion opportunity as electric trucks in India, LNG trucks and battery swapping reshape heavy-duty trucking. The shift could transform India's manufacturing, logistics, commercial vehicles and clean mobility sectors. Watch the full conversation on EV adoption, truck economics and the future of transport in India.#ElectricTrucks #LNGTrucks #EVIndia #Manufacturing #Logistics #TheCoreReport #TheCore

As electrification expands beyond passenger vehicles to commercial trucks, mining equipment, marine vessels, and even aircraft, the challenge is no longer whether megawatt charging is possible, it's how to scale it safely and efficiently. Fortunately, industry standards are making that future possible.   Listen in as we sit down with Ted Bohn, Principal Electrical Engineer at Argonne National Laboratory and Chair of the SAE J3271 Committee, to discuss the Megawatt Charging System (MCS) and how collaboration across industries is laying the foundation for high-power charging that works across multiple transportation sectors. This conversation offers a behind-the-scenes look at how standards are developed, tested, and validated, and why scalable charging depends on much more than the connector itself.   Whether you're designing commercial EVs, deploying charging infrastructure, or following the future of heavy-duty Class 8 electrification, this episode provides valuable insight into the technologies and standards that will shape the next generation of mobility.   We'd love to hear from you. Share your comments, questions and ideas for future topics and guests to podcast@sae.org. Don't forget to take a moment to follow SAE Tomorrow Today—a podcast where we discuss emerging technology and trends in mobility with the leaders, innovators and strategists making it all happen—and give us a review on your preferred podcasting platform.   Follow SAE on LinkedIn, Instagram, Facebook, X, and YouTube. Follow host Grayson Brulte on LinkedIn, X, and Instagram.

What if the biggest screen in the home could be treated less like a billboard and more like a direct response channel?Agility requires moving beyond the "set it and forget it" mindset of traditional media. It means having the data and the tools to react to performance signals in real-time, whether that's on a social feed or a living room screen.Today, we're going to talk about unlocking the full potential of Connected TV. We'll explore how marketers can move beyond treating CTV as a simple awareness play and start leveraging it as a true performance channel, driven by first-party data and connected to a full-funnel measurement strategy.To help me discuss this topic, I'd like to welcome Alison Clark, GTM/Strategy Lead at AdRoll. About Alison ClarkeAlison Clark is the Head of GTM Sales Strategy for AdRoll. She developed her career building and scaling advertising solutions across digital and programmatic, with a focus on driving real results for clients. She is the AdRoll customer's number one champion to inform CTV product priorities that solve your biggest challenges.Alison Clarke on LinkedIn: https://www.linkedin.com/in/alison-clark-7566265/---------- Resources ---------- AdRoll: https://www.adroll.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What happens when your e-commerce platform treats your most valuable professional clients like everyday consumers?Agility means looking past a platform's out-of-the-box features and building an experience that reflects how your different customer segments actually do business.This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Learn more at www.officeofexperience.comToday, we're talking about the complexity of building a single e-commerce experience for two very different audiences. Specifically, we'll explore:- Balancing the distinct needs of B2B and B2C audiences on a single digital storefront.- Knowing when to lean on an e-commerce platform's native capabilities versus when to invest in custom development to close critical experience gaps.- Integrating physical retail and showroom data, like real-time local inventory, into a seamless digital experience.To help me discuss this topic, I'd like to welcome, Jenna Kennedy, Senior Director, Client Strategy & PMO at Office of Experience and William Webster, General Manager, Guy Gunter Home.Jenna Kennedy on LinkedIn: https://www.linkedin.com/in/jennabkennedy/---------- Resources ----------: https://www.officeofexperience.comThis episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

For about a decade, a customer data platform's job was to be the place your customer data lived. What happens to that job when the most valuable thing a system can do goes beyond remembering and evolves to deciding and acting?Agility, in a category that's been declared dead more than once, isn't chasing whatever the market renames itself this quarter. It's being able to change what your product does without losing the thing your company is actually good at.Today we're going to talk about what it takes to evolve a category from the inside. Specifically:- Why fifteen years of data infrastructure turned out to be an advantage rather than baggage to shed.- What actually changes — in the product and in the company — when a system stops solely storing customer data and starts acting on it.- Where the line sits between a marketer steering an agent and a system running on its own.This conversation also kicks off a four-part series we're running this week with the product team at Treasure AI: four leaders, four vantage points: the vision, the roadmap, the operational reality, and the design.To help me start it off, I'd like to welcome Rafa Flores, Chief Product and Growth Officer at Treasure AI.About Rafael FloresAs a proud immigrant from Honduras, Rafael's journey is rooted in three core values passed down from his family: the power of education, treating everyone with dignity—no matter their background—and lifting up the next generation. Once he was an wide-eyed kid with big dreams, and today, he's living them. He's dedicated his career to scaling SaaS companies from startup spark to high-growth success. At Meltwater, he played a key role in driving product innovation and market readiness that led to a successful IPO. At Datanyze, he led strategic initiatives that culminated in an acquisition by ZoomInfo—boosting their data intelligence footprint. At ARM, he spearheaded innovation in Retail SDK and IoT, opening new frontiers in connected experiences. And at 6sense, he led all automation, data, and AI-powered products, building inclusive teams and solutions that empower GTM leaders to sell smarter. At Treasure Data, he helped orchestrate a landmark $600M acquisition by ARM and secured record-breaking funding for the Customer Data Platform. Now, he's back—leading Treasure Data into a new era of intelligence and automation built for scale. It's more than a comeback; it's a homecoming. This is a team he deeply believes in—brilliant, driven, and purposeful. Beyond tech, he's a devoted father of three and married to a registered nurse whose compassion and strength inspires him every day. My expertise lies in product strategy, CDPs, data privacy, and scaling GTM solutions—from agile startups to Global 2000 enterprises. He's passionate about solving hard problems with technology, driving sustainable growth, and mentoring rising product leaders. As a member of the Forbes Technology Council, he aims to share insights, spark dialogue, and help shape the future of innovation—one conversation, and one leader, at a time.Rafael Flores on LinkedIn---------- Resources ---------- Treasure AIReach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad creditCheck out the Treasure AI Studio sandbox for yourself.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

Whose job is it to ensure the brand promise you market is the same one your customers and employees actually experience?Real agility isn't just rapid execution — it's a whole organization responding as one to what customers, employees, and the market actually need.Today, we're talking about "Total Experience" and what it takes to make brand, customer, and employee experience add up to one company, not three. Specifically:- How to orchestrate brand, customer, and employee experience so they reinforce each other instead of competing.- The operational shifts that turn siloed functions into a single, trustworthy experience.- Why the CMO is uniquely positioned to champion this, and where that means owning parts of the business marketing hasn't traditionally touched.To help me discuss this topic, I'd like to welcome Mack McGee, CMO at CareFirst, which was recently recognized at Forrester's CX Forum West as the top insurer in Total Experience.About Mack McGeeWith more than 20 years of experience in marketing and storytelling, Mack excels at connecting people and communicating impact in creative and meaningful ways. He also brings extensive fundraising experience, evidenced by his success in helping the Cystic Fibrosis Foundation raise nearly $5 million as chair of their annual Passion for Food and Wine event.Mack McGee on LinkedIn: https://www.linkedin.com/in/mackmcgee/---------- Resources ----------: https://www.carefirst.comWe're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Willkommen zum DC OLDSCHOOL SUMMER REVIVAL! Die Sommerzeit ist da und das heißt es ist auch wieder mal Drama Carbonara Summer Special Zeit & eure Dramafrauen machen eine kleine Sommerpause! Aber, bitte cool bleiben - wir lassen euch nicht auf dem Trockenen sitzen, sondern wir haben einige wirkliche Klassiker des Drama-Archivs mit methaphorischem Schirmchen, Eiswürfeln und Strohalmen aufgehübscht und schicken euch dieses Mal an die Strandbar mit ein paar unserer alten, quasi historischen Geschichten!  Mit besonders lieben Grüßen an unsere Jasna ❤️❤️❤️ Also viel Spaß beim „DRAMA CARBONARA OLDSCHOOL SUMMER REVIVAL“! Wir wünschen euch einen bombastischen Sommer 2026 – ab September sind wir wieder zurück: energetisiert, sonnengeküsst und mit ein paar coolen neuen Spielereien im Gepäck! Salute und Bussi -- Folge #9 mit Dramberta Nora Kampelmühler: „Blinder Passagier - Wo kam der Typ her?" (Dezember 2019) In dieser frühen Folge vom Dezember 2019 hörten unsere Dramovics zum ersten Mal die Stimme von Dramberta Nora, die damals als treue Freundin unseres Formats (und von uns) eingeladen war! Reisebloggerin Alina beschließt, ihre geplatzte Verlobung hinter sich zu lassen und für ihren Traum, Reisebloggerin zu werden, einfach ihrem Herzen zu folgen. Sie besorgt sich einen alten Wohnwagen und fährt zu Sommerbeginn Richtung Süden. Auf einem ihrer ersten Stops bemerkt sie allerdings, dass sie nicht alleine unterwegs ist. In ihrem Wohnwagen liegt ein schlafender Mann, den sie noch nie gesehen hat. Was soll sie tun? Soll sie die Polizei rufen? Soll sie ihn aufwecken? Soll sie …? Als sie nicht mehr weiter weiß, kommt die Lösung plötzlich wie von alleine und ändert damit ihr ganzes Leben.   SOMMERPAUSE im August - die nächste reguläre Folge erscheint wieder am 4. September 2026! **Euch hat diese Geschichte gefallen, aufgeregt oder ihr habt euch darin sogar wiedererkannt?** Das interessiert uns brennend! Schreibt uns in Kommentaren über Facebook und Instagram unter @drama_carbonara_podcast. Dort werdet ihr auch die in den Geschichten besprochenen Fotos finden und endlich sehen können, was wir sehen ... Falls ihr noch mehr fantastische Geschichten mit uns lesen wollt, können wir euch schon jetzt versprechen: das Repertoire ist unerschöpflich, wir staunen jedes Mal aufs Neue, was möglich ist. Abonniert Drama Carbonara auf allen gängigen Podcast Plattformen Über Sternchen, Bewertungen und Kommentare freuen wir uns natürlich auch extrem und feiern diese gern auch prominent in unserem Social Media Feed! Jede zweite Folge kommen ja großartige Gastlerser*innen zu uns ins Wiener Drama-Hauptquartier und unterstützt uns mit Interpretationen und Improvisationen. Wenn ihr einen Wunschgast für uns habt oder gern selbst mal vorbeischauen wollt, sagt Bescheid! Wir können nichts versprechen, aber wir freuen uns immer über Vorschläge. Wenn ihr Lust auf Extra-Content habt und euren Lieblingspodcasts auch finanziell unterstützen wollt , dann tut das herzlich gern mit einem Abonnement auf Steady und kommt in den Genuss des kompletten "Drama Carbonara"-Universums! Falls ihr daran interessiert seid, Werbung in unserem Podcast zu schalten, setzt euch bitte mit Stefan Lassnig von Missing Link in Verbindung. Verbindlichsten Dank! **Link zur Podcast Hörer:innen UMFRAGE!Danke für die Mitarbeit und euer wertvolles Feedback :) & hier zur legendären Spotify Drama Carbonara Soundtrack Playlist - folgen folgen folgen!! liebe Freund:innen des unberechenbaren Musik-Algorithmus!

What if the AI tools you bought to make your team faster are quietly making that team harder to coordinate?Agility depends less on how quickly you adopt new technology and more on how well you understand the work that technology is supposed to improve.Today, we're going to talk about:- The operational costs buried inside customer-facing work — and why they're so hard to see, let alone measure.- Why layering more automation onto a coordination problem often makes the problem worse.- What it takes to build AI into core workflows so that efficiency and customer experience improve together instead of trading off against each other.To help me discuss this topic, I'd like to welcome, Kevin Yang, Director of AI at Front.About Kevin YangKevin Yang is the Director of AI at Front, the only customer operations platform built for B2B complexity, where he leads the company's AI strategy across automation, analytics, and customer insight. His work is grounded in the belief that the most valuable business intelligence lives inside customer conversations. At Front, Kevin is building AI systems that operate within real workflows—helping over 9,000 businesses better understand what their customers are saying and translate those insights into action with full visibilityKevin joined Front through the acquisition of Idiomatic, the AI-powered voice-of-the-customer platform he founded and led as CEO. Earlier in his career, Kevin worked in frontline support while building his first company, EAT Club, a leading virtual cafeteria serving over 1,000 companies, including Google, Netflix, and Tesla. Kevin Yang on LinkedIn: https://www.linkedin.com/in/yangkevin/---------- Resources ---------- Front: https://www.front.comFront is a customer operations platform that helps organizations manage customer communication across email, chat, voice, SMS, and other channels in one place. The platform is designed for teams handling complex customer relationships, where resolving an issue often requires coordination across multiple people, systems, and departments.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What separates a good partner strategy from a truly transformational one? For Akshay Rao and Tom Henderson, it comes down to one thing: turning partner strategy into real field execution. In this episode of Hunters and Unicorns, Simon Kouttis and Ollie Kuehne sit down with the co-founders of a stealth startup and two of the most experienced leaders in partner and channel alliances, with experience at companies including Wiz, Zscaler, AppDynamics, and Skytap. They break down why companies struggle to capture their Partner Total Addressable Market (PTAM), why strategy often gets disconnected from execution, and how organizations can use partnerships to accelerate growth rather than simply generate sourced revenue. The conversation explores what a gold-standard partner strategy looks like, how to measure the true value of partner relationships, why focused partner ecosystems outperform “everything to everyone” approaches, and how field teams can turn individual deals into long-term partner momentum. In this episode: • The missing link between PTAM and field execution • Why partner strategy cannot live only on a PowerPoint deck • How to calculate the real value of a partner relationship • Why focused partner strategies outperform broad ecosystems • How deals can become “currency” for building partner momentum • The difference between sourcing revenue and accelerating TAM • How companies can unlock growth they couldn't achieve alone About Akshay Rao & Tom Henderson - Akshay Rao and Tom Henderson are veteran partner and channel executives who have worked together for more than 11 years across companies including Wiz, Zscaler, AppDynamics, and Skytap. They are now co-founders of a stealth startup focused on rethinking how companies build and execute transformational revenue through the channel ecosystem. Subscribe to Hunters and Unicorns for conversations with the leaders building, scaling, and transforming high-growth technology companies. #HuntersAndUnicorns #PartnerStrategy #ChannelSales #B2BSales #RevenueGrowth #GoToMarket #SalesLeadership #Partnerships #SaaS #techleadership Timestamps: 0:00 — Trailer 1:23 — Welcome & Introductions 3:06 — What Does Gold Standard Look Like? 5:20 — TAM & the Missing Link to Field Execution 8:18 — Opportunity Cost Across Company Sizes 9:28 — Strategy vs Execution — Where It Falls Apart 10:30 — How to Practically Identify Your Partner TAM 16:01 — Executive Sponsorship — The First Gate 20:40 — What Being Easy to Work With Actually Means 25:00 — Why Aren't More Reps Doing This? 31:50 — Multi-Party Attribution — The Real Problem 37:51 — How the Cisco Model Changed Partnering 42:27 — Can You Build Channel-First From Day One? 51:59 — Doomed at Every Size — The Core Frustration 1:00:12 — Why Would Anyone Work in Channel 1:02:20 — Why Tom Turned Down Jobs to Found Mobilize 1:05:30 — What Is Mobilize & How Does It Work 1:11:30 — Who Is Mobilize Built For & What's the Outcome 1:13:25 — Closing

What happens to a brand when the story it tells about its AI adoption moves faster than the results it can actually show?Agility isn't about telling that story faster. It's about being able to change what you say — repeatedly, as the technology changes — without losing the thread of what your company is actually for.Today, we're going to talk about the widening gap between AI ambition and business reality, and what that means for enterprise marketing leaders. Specifically, we'll cover:- The shift from selling an AI vision to proving tangible value.- How AI is pushing marketing into closer alignment with product and revenue.- What it takes to build trust — inside the company and out — when the outputs of AI systems are hard to explain.To help me discuss this topic, I'd like to welcome, Mark Abramowitz, Chief Marketing Officer at Dataiku.About Mark AbramowitzMark Abramowitz is Chief Marketing Officer at Dataiku, The Platform for AI Success. In his role, he oversees global brand and demand strategy, and is responsible for building awareness of Dataiku as the platform that unifies people, governance, and AI systems to deliver real results at scale.Mark brings extensive experience scaling enterprise platform businesses. Prior to Dataiku, he served as SVP of Product and Solutions Marketing at ServiceNow, leading product marketing as the company scaled from $6 billion to nearly $11 billion in revenue and spearheading the launch of Now Assist—the fastest-selling product in ServiceNow history. Before ServiceNow, Mark spent 15 years at Salesforce and 5 years as SVP of Product Marketing for Service Cloud.Mark Abramowitz on LinkedIn: https://www.linkedin.com/in/markabramowitz/---------- Resources ---------- Dataiku: https://www.dataiku.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

A Beast Wars Maximal turns to the dark side, Takara unveils a new Missing Link, and Target apparently hates Starscream, and Transformers collectors. All this and much, much more on this episode of TransMissions! Order our exclusive Skybound Transformers #1 comic with cover art by E.J. Su! Want some TransMissions swag? Check out our online shop, powered by Dashery! Show Notes: If you enjoy TransMissions, please rate us and subscribe on Apple Podcasts and Spotify! These ratings greatly help podcasts become more discoverable to other people using those services and is an easy way to help out our show. Contact us: Continue reading The post Episode 707 – Starscream Gets Canceled appeared first on TransMissions Podcast Network.

A Beast Wars Maximal turns to the dark side, Takara unveils a new Missing Link, and Target apparently hates Starscream, and Transformers collectors. All this and much, much more on this episode of TransMissions! Order our exclusive Skybound Transformers #1 comic with cover art by E.J. Su! Want some TransMissions swag? Check out our online shop, powered by Dashery! Show Notes: If you enjoy TransMissions, please rate us and subscribe on Apple Podcasts and Spotify! These ratings greatly help podcasts become more discoverable to other people using those services and is an easy way to help out our show. Contact us: Continue reading The post Episode 707 – Starscream Gets Canceled appeared first on TransMissions Podcast Network.

What if the real risk in your AI adoption plan isn't that the pilot fails — it's that it succeeds, and you still can't get it into production?Agility isn't how fast you can launch a pilot. It's whether the organization can absorb what works and still behave like one company while it does.Today, we're going to talk about moving enterprise AI from theory to practice in customer experience. Specifically, we'll cover:- What separates an AI pilot that scales from one that quietly stalls.- How to govern AI agents proportionately — enough accountability to be defensible, not so much that nothing ships.- How to tell a program that's creating business value from one that's simply handling volume.To help me discuss this topic, I'd like to welcome, Kevin Lee, CTO at NiCE.About Kevin LeeKevin Lee serves as Chief Technology Officer and Key Pursuits Leader at NiCE, where he leads the company's technology vision and its most strategic customer engagements by aligning platform capabilities, AI strategy, and architectural vision to deliver differentiated outcomes.Kevin joined NiCE in 2021 and has held multiple leadership roles across the company's digital and go-to-market organizations. He founded and scaled the Customer Service Automation team, transforming it into a cornerstone of NiCE's growth strategy. He has played a pivotal role in many of NiCE's most competitive and highimpact pursuits, shaping both technical and commercial strategy across global opportunities. Prior to his current role, Kevin served as Global Head of Digital Sales & Strategy, where he led the growth of NiCE's digital portfolio and helped customers transition into the self-service era. With more than 15 years of experience in cloud and software sales, Kevin brings a comprehensive approach to account strategy, technical storytelling, and executive engagement. Kevin Lee on LinkedIn: https://www.linkedin.com/in/thekevinlee/---------- Resources ----------Coca-Cola FEMSA, NiCE: https://www.nice.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

Could your gut be the missing piece behind your hormone imbalance, stubborn weight, fatigue, and blood sugar struggles? In this episode of Optimal Metabolism, I'm joined by returning guest Dr. Cassie Smith, licensed naturopathic physician, founder of Modern Endocrine, and author of the new book Fix Your Gut, Fix Your Hormones. Dr. Cassie explains why so many women spend years chasing hormone solutions without realizing that the health of their gut may be driving many of their symptoms. We discuss the fascinating relationship between gut health, estrogen metabolism, cortisol, insulin resistance, inflammation, and metabolic health, along with practical strategies you can begin implementing today. If you've been struggling with stubborn weight, digestive issues, hormone imbalance, fatigue, or simply feel like your body isn't responding the way it used to, this episode will help you understand why healing often starts in the gut. LINKS MENTIONED IN THIS EPISODE Dr. Cassie Smith • Modern Endocrine: https://www.modern-endocrine.com/ • Fix Your Gut, Fix Your Hormones: https://guthormonefix.com/ LET'S CONNECT Instagram: @shana.hussin.rdn Facebook: Shana Hussin Wellness Website: https://shanahussinwellness.com/ Podcast: https://shanahussinwellness.com/podcast/ Products Mentioned Feel Great System One of my favorite tools for supporting healthy blood sugar, gut health, and metabolic wellness. Learn more here: https://ufeelgreat.com/c/SHANAH Balance Fiber This is the fiber supplement I personally recommend to help nourish the gut microbiome, support healthy digestion, and promote balanced blood sugar: https://unicity.link/4fd5ff95bd

When a brand says it "used AI," that could mean anything from a tool speeding up a human's first draft to a system generating and shipping work on its own — and almost all of the real risk lives in the difference. So as AI moves deeper into creative work, which decisions are you certain still belong to a human?Real agility here isn't being quick with the latest tools. It's moving fast without losing the through-line that makes a brand recognizable — the ability to know exactly where human judgment stays non-negotiable.Today we're recording live at Ai4 2026 in Las Vegas at the Venetian, and we're going to talk about:- Drawing a clear line between where AI sharpens creative work and where it introduces unacceptable brand risk.- A practical look at how AI was used in a national campaign to improve the creative process, not just automate it.- The strategic shift as consumers move from traditional search engines to AI-powered platforms for discovery and research.To help me dig into this, I'd like to welcome Taryn Crouthers, CEO at Big Spaceship.About Taryn CrouthersTaryn Crouthers is the CEO of Big Spaceship, MSQ Partners' award-winning creative agency. A passionate leader, Taryn has spent her decades-long career inspiring teams to create work that moves both people and business. Her work spans advertising, media, entertainment, and the distribution and commercialisation that scale them. She is the former President of social-first global media company ATTN:, where she helped lead the company from pre-revenue through its $100M acquisition.Along the way, she earned recognition including Campaign's Inspiring Women (2026), 40 Over 40 (2025), Ad Age Leading Women (2024), Cynopsis' Corporate Visionary, and Top Women in Digital.An entrepreneur at heart and a nationally recognised voice on the future of creativity and AI integration, Taryn brings a founder's mindset to scaling creative businesses and developing new revenue models. She has served on juries for Cannes Young Lions, The One Show, ADC, Webby Awards, and other prestigious industry competitions. She serves on the Advisory Board of Miami Ad School and is an active investor in emerging creative and technology-driven companies.She is also a co-founder of the Women in AI Summit for the Creative Community and launched the Women in AI Creative Cohort, which selects 15 top global executives for a six-month AI mentorship program.Taryn Crouthers on LinkedIn---------- Resources ---------- Big SpaceshipThe Agile Brand podcast is brought to you by TEKsystems.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

Most traders think they need a better strategy.Robert van Eyden believes they're solving the wrong problem.In this episode of Talking Trading, Louise Bedford sits down with trader, author, and Scope Prime South Africa CEO Robert van Eyden to explore why so many intelligent traders struggle to achieve consistent results in the Australian sharemarket and beyond.Drawing on more than 30 years in financial markets and the lessons from his new book Jack of All Trades, Robert reveals why long-term trading success depends on mastering three critical pillars: Method, Mind and Money Management.Together, Louise and Robert discuss trading psychology, fear, discipline, risk management, identity, and the habits that separate professional traders from those who never quite make it.In this episode:Why smart traders keep making the same mistakesThe missing link between method, mind and money managementWhy the trader is the real edgeHow fear and self-sabotage undermine performanceThe role of identity in trading successWhy consistency matters more than brillianceWhat separates professional traders from amateursLessons from Robert's new book Jack of All TradesIf you're interested in ASX trading, trading psychology, trader mindset, risk management, or becoming a more consistent trader, this conversation is packed with practical insights that could change the way you approach the markets.---------------------------------------------Get your free trading plan templateAre you tired of the trading rollercoaster? One day you're up, the next, you're down—and it's exhausting. You're putting in the effort, but your results just aren't where you want them to be.It's time to take control. Visit www.tradinggame.com.au and grab my free trading plan template. It's designed to help you create a plan that fits your lifestyle.Louise Bedford is a best-selling author of six sharemarket books, host of the Talking Trading podcast, and founder of TradingGame.com.au, one of Australia's leading trading education communities.For over 30 years she has helped traders master trading the Australian sharemarket, technical analysis, and trading psychology so they can build long-term financial independence.www.tradinggame.com.au www.talkingtrading.com.au.FacebookYouTube TwitterLinkedIn

To be human means to be self-focused. Each person wrapped up in themselves. It's just human nature. It's also the cause of most miscommunication. Also, two teams, two perspectives. One path to better performance.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Two Missing Link Soundwaves land this week, Target cancels a wave of MTMTE preorders, and a Predaking repaint gets dubbed "police predicting." Plus New Legends EarthSpark, a Dark Design Rhinox, and Battersea's exclusive Powerplex kit. Don's What We Got haul goes five-deep on Tobot. The post Radio Free Cybertron 999 – Missing Link Soundwave Doubles Up While Target Cancels Everything appeared first on Radio Free Cybertron.

Two Missing Link Soundwaves land this week, Target cancels a wave of MTMTE preorders, and a Predaking repaint gets dubbed "police predicting." Plus New Legends EarthSpark, a Dark Design Rhinox, and Battersea's exclusive Powerplex kit. Don's What We Got haul goes five-deep on Tobot. The post Radio Free Cybertron 999 – Missing Link Soundwave Doubles Up While Target Cancels Everything appeared first on Radio Free Cybertron.

Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, says customers don't experience an AI system's mistake as a data problem — they experience it as a company that doesn't know them. Recorded live at Ai4 at the Venetian in Las Vegas, he and Greg Kihlström get into what has to be true underneath before AI systems can act on your data at all.A data foundation AI can act on is a different thing from one that produces reports. Martinez on what actually separates the two, and why a company can have working dashboards and still not have the foundation an automated decision requires.Across many markets and millions of points of sale, consistency is the constraint — not speed. Agility isn't really about moving faster; it's being able to change repeatedly without the company starting to contradict itself. Martinez on what keeps decisions consistent as more of them get automated.Foundational data work has to be justified without a campaign-shaped payoff. How to make the case internally when the return doesn't show up as a lift number, and what enterprise leaders can use instead.About Jose MartinezJose De Jesus Martinez Camara, MS, PMP, is an innovative executive currently serving as the Global Chief Data Officer at Coca-Cola FEMSA. Previously, he served as the Americas Head of Data & Analytics at Nissan North America for Finance, with a dual track record as well as Chief Information Officer.With over 20 years of experience driving organizational excellence, Jose specializes in managing complex IT portfolios and commercializing technology products across the consumer goods, automotive, finance, entertainment, and consultancy sectors. He is a visionary professional known for aligning technology initiatives with long-term business objectives and fostering Agile and DevOps cultures.In his current global role at Coca-Cola FEMSA, he leads the enterprise data strategy, governance, and advanced analytics capabilities to drive digital transformation and value creation at scale. Prior to this, as Americas Head of Data & Analytics for Nissan Finance, Jose oversaw the data landscape across Mexico, Canada, and the United States, ensuring strategic alignment with corporate needs. Jose Martinez on LinkedIn---------- Resources ----------Coca-Cola FEMSAThe Agile Brand podcast is brought to you by TEKsystems.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save!Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit!Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off.Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

Join us on Spaghetti on the Wall as we welcome Dr. Kate Glebocki, chiropractor, speaker, coach, psychic medium, and founder of IVY Chiropractic Studio. We'll explore the powerful connection between the nervous system, energy, healing, entrepreneurship, and how embracing both science and spirituality can unlock extraordinary personal transformation.Connect with Dr. Kate GlebockiFacebook: https://www.facebook.com/kateglebockiInstagram: https://www.instagram.com/drkateglebocki/LinkedIn: https://www.linkedin.com/in/katelyn-glebocki-904b8822bYoutube: https://www.youtube.com/channel/UCJ7qViK-kes_NDSZvUvpt6QWebsite: https://risewithivy.com/

What if the 'winning' variation from your A/B test is actually the wrong choice for the majority of your audience?Agility requires shifting from a mindset of finding a single 'winner' to one of continuous learning and adaptation for every customer interaction.This show is brought to you by Eikona, an agentic marketing system for retention teams that produces double-digit uplifts from email and SMS channels by automating A/B testing. Using GenAI to send the right content to the right user, at the right time. Eikona. End generic marketing. Learn more at www.eikona.ioToday, we're going to talk about:- Moving beyond the limitations of traditional A/B testing with reinforcement learning.- How AI can be used to dynamically optimize and personalize customer experiences in real time, not just find a single best-fit.- The practical impact of AI on marketing roles and how to structure teams for a future of human-machine collaboration.To help me discuss this topic, I'd like to welcome, Nir Weingarten, CEO & Founder at Eikona. About Nir WeingartenNir Weingarten is the Co-Founder and CEO of Eikona, a start-up which is using generative AI and reinforcement learning to transform lifecycle marketing. A published AI researcher with a master's degree in machine learning from Reichman University, Nir spent over a decade leading multi-disciplinary technical and product teams in the fields of AI, data and performance.Nir Weingarten on LinkedIn: https://www.linkedin.com/in/nir-zvi-weingarten/---------- Resources ---------- Eikona: https://www.eikona.ioWe're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

The Oxygen + Red Light Protocol (and coupon codes) https://learntruehealth.com/oxygen The LTH coupon code is active for the 10 LPM EWOT system. Here is a coupon code for $300 off the 10 LPM system: Ashley300  

In this episode, you'll learn why customer journey mapping is the missing link to more effective brand messaging—and how connecting your buyer personas, customer journeys, and messaging strategy can remove friction and unlock stronger brand growth. You'll discover how to: Connect buyer personas, customer journey mapping, and brand messaging into one growth strategy Identify where different customer groups experience friction throughout their decision-making journey Develop messages that help the right customers confidently move forward Place those messages at the right touchpoints to improve conversions and customer experience Build a more effective marketing strategy that drives sustainable brand growth If you're a CMO, marketing leader, founder, or growth marketer looking to improve customer acquisition, increase conversions, and accelerate brand growth, this episode will give you a practical framework you can immediately apply. Frictionless Growth Lab: https://www.frictionlessgrowthlab.com/frictionfinder/ Chat about Mosaic Message Mapping: sonia@soniaethompson.com

Is the biggest threat to your market share a traditional competitor, or is it a wave of thousands of hyper-specialized small businesses powered by accessible AI?Agility requires not just adapting to change, but also understanding the forces driving it at every level of the market. This includes recognizing how the barriers to entry for starting and scaling a business have fundamentally changed.Today, we're going to talk about the powerful, often overlooked engine of the economy: small business. We'll explore how a new generation of entrepreneurs is leveraging sophisticated, accessible technology to compete, and what enterprise leaders can learn from their nimble approach to growth, automation, and customer engagement.To help me discuss this topic, I'd like to welcome, Patricia Rollins, Executive Director of Growth Marketing at Thryv.About Patricia RollinsPatricia Rollins is Executive Director of Marketing at Thryv, a global AI-powered marketing platform for small and medium-sized businesses. Inspired by her roots as the daughter of small business owners, Patricia's career has focused on equipping entrepreneurs with the technology and tools they need to thrive. A career-marketer and growth architect, she led the worldwide performance marketing team that launched IBM Watson and spearheaded digital marketing campaigns and events at Oracle CX Cloud. Patricia also accelerated the adoption of emerging technologies at Smartsheet, Typeform and Wellsaid, an AI text-to-speech provider. Known for blending creativity with data-driven strategy, she builds momentum for technologies that expand what's possible.Patricia Rollins on LinkedIn: https://www.linkedin.com/in/rollinspatricia/---------- Resources ---------- Thryv: thryv.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

REPLAY: Unsere Hosts sind in der Sommerpause und so wiederholen wir an dieser Stelle besonders interessante Folgen (Erstveröffentlichung dieser Episode war am 02.03.2026): Journalist und Nahost-Experte Karim El-Gawhary beschreibt die Situation im Gazastreifen als humanitäre Katastrophe mit zerstörter Infrastruktur, massiver Vertreibung und einer „Waffenruhe“, die diesen Namen kaum verdient. Er betont, dass die israelische Besatzung von Gaza und Westjordanland der zentrale Kernkonflikt ist und skizziert vier Optionen: Status quo, Vertreibung der Palästinenser, eine inzwischen fast unmögliche Zwei-Staaten-Lösung und eine schwer vorstellbare Einstaaten-Lösung mit gleichen Rechten für alle. El-Gawhary kritisiert die Rolle der USA und die „Glitzerpläne“ für Gaza, die die Lebensrealität der Palästinenser ausblenden, und warnt vor der politischen Dynamik unter Präsident Trump. Im Blick auf den Iran spricht er über ein reformunfähiges Regime, eine polarisierte Gesellschaft, mögliche Szenarien von Militärdiktatur bis Staatszerfall und die Gefahr eines regionalen Flächenbrands inklusive Angriffen auf Öl-Infrastruktur und der Straße von Hormus. Er erklärt, wie begrenzt der Zugang von Journalist:innen nach Gaza ist, schildert seine Arbeitsweise mit lokalen Partnern vor Ort und warum er konsequent menschennahe Geschichten erzählt. El-Gawhary setzt sich mit Vorwürfen der Einseitigkeit und des Antisemitismus auseinander und verweist darauf, dass Begriffe wie „Besatzung“ und „besetzte Gebiete“ völkerrechtlich definiert und vom Internationalen Gerichtshof bestätigt sind. Persönlich spricht er über Shitstorms, die Nicht-Verlängerung seines ORF-Vertrags, die große öffentliche Wertschätzung und seine Motivation, als unabhängiger Journalist weiterzuarbeiten – unter anderem mit einem wöchentlichen Podcast „Nahost. Nah dran.“ und Live-Formaten. Zum Schluss erzählt er, wie ihn Geschichten extremer Gewalt und Ohnmacht belasten und warum „Ausladen“ – also Erzählen, Schreiben und Diskutieren – für ihn ein zentraler Weg ist, seelisch in Balance zu bleiben. Titelbild Folge: Sascha Osaka Links zur Folge: Podcast "Nahost. Nah dran" von Karim El-Gawhary Wir würden uns sehr freuen, wenn Du "Ganz offen gesagt" auf einem der folgenden Wege unterstützt:Werde Unterstützer:in auf SteadyKaufe ein Premium-Abo auf AppleKaufe Artikel in unserem FanshopSchalte Werbung in unserem PodcastFeedback bitte an redaktion@ganzoffengesagt.atTranskripte und Fotos zu den Folgen findest Du auf podcastradio.at

Vitamin K is often treated as a single nutrient, but its different forms may support very different functions throughout the body. In this episode, Dr. Jen speaks with biochemist and independent researcher Pat Theut about the distinctions between K1, MK-4, and MK-7 and their potential roles in blood clotting, calcium regulation, bone strength, cardiovascular health, brain aging, and athletic performance. They explore how vitamin K works alongside vitamin D and magnesium, why calcium supplementation may not provide the benefits many people expect, and how gut health, fermented foods, medications, and modern farming practices may influence vitamin K status. This conversation offers a deeper look at an overlooked nutrient family and why personalized nutrition matters for long-term health. Patrick “Pat” Theut is a biochemist, independent researcher, high-performance athletic coach, and founder of Ultra K. After using his scientific background to investigate his own advanced coronary artery disease, Pat became a dedicated advocate for greater awareness of the vitamin K family. His work focuses on translating complex research involving K1, MK-4, MK-7, vitamin D, magnesium, bone health, cardiovascular function, and athletic performance into practical education that helps people make more informed decisions about long-term health. Website: https://www.k-vitamins.com/index.php?page=vitamin-k-homePODCAST: Thank you for listening please subscribe and share! Shop supplements: https://healthybydrjen.shop/CHECK OUT a list of my Favorite products here: https://www.healthybydrjen.com/drjenfavoritesFOLLOW ME:Instagram: https://www.instagram.com/integrativedrmom/Facebook:  https://www.facebook.com/integrativedrmomYouTube: https://www.youtube.com/@integrativedrmomFTC: Some links included in this description might be affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you).  I truly appreciate your support of my channel. Thank you for watching! Video is not sponsored.DISCLAIMER: This podcast does not contain any medical or health related diagnosis or treatment advice. Content provided on this podcast is for informational purposes only.  For any medical or health related advice, please consult with a physician or other healthcare professionals. Further, information about specific products or treatments within this podcast are not to diagnose, treat, cure or prevent disease.

Snyder hosts as Dave and Bohmbach take on Gabe Pulver and Jamie Hirsh from the Menschwarmers podcast in a game featuring Jewish Sports Quarterly All-Stars. Gabe names Bohmbach a “Mike Jacobs All-Star” (sounds Jewish but isn't), along with hammer toss champ Ethan Katzberg. In the first quarter, Luks reveals Bob Geldof's unknown child, Zach, and Gabe recalls Charles Barkley racing Dick Bavetta.  During a second-quarter Missing Link, Gabe remembers Remember the Titans, and guesses that the Jewish link might somehow be related to papal names.  In halftime, we learn that Nemo's dad came up with the theory of relativity, and that the star of a Fish Called Wanda could have been Jamie Lee …Schwartz??? The third quarter sees both teams go deep in the very shallow pool of Jewish Quarterbacks, as the Menschwarmers unwrap the kimono on Scott Zolak, and query (quite un-Jewishly, I might add) that if Charlie Whitehurst was clipboard Jesus, was his dad David “clipboard God”? In a very Luks moment, David makes a pop culture reference to Allan Sherman, who did “Harvey and Sheila.”  The Menschwarmers answer at least two questions correctly because of Jewish Geography, and while kibbitzing in the fourth quarter, David shares that, contrary to popular belief, he was not at the 1946 All-Star Game, because it was his Bar Mitzvah.  No one gets Snyder's clue on the last question, and we end by exchanging misdelivered mail.  #philiproth #riseball #demardiedforthis #Jewishgeography #MichaelJordon #LuksisBostonPops   *For a glossary of Jewish terms and phrases used in this episode, go to https://tinyurl.com/Menschwarmers   https://dobosdelights.com/ Promo Code: CheckYourTaint https://www.patreon.com/benchwarmerstp https://www.facebook.com/benchwarmerstp https://www.twitter.com/benchwarmerstp https://www.instagram.com/benchwarmerstp/ https://www.teepublic.com/stores/benchwarmers-trivia-podcast

Kenneth Starr's email to Mark Filip wasn't just a lawyer whining about aggressive prosecutors—it was a calculated appeal to the very power center that ultimately let Epstein walk. Starr complained bitterly that the Florida team was digging too hard and treating Epstein like an actual criminal instead of the elite figure his defense team believed he was. What Starr was really doing was pressuring Filip—one of the highest-ranking officials in the Department of Justice—to step in and shut down a legitimate investigation. And the troubling part is that the email landed exactly where Epstein's legal machine wanted it: at the top of Main Justice, the same place that would go on to bless the non-prosecution agreement. The narrative that Alex Acosta “acted alone” collapses under the weight of communications like this. Starr wasn't appealing to Acosta. He was appealing above him—because that's where the real decision-making power sat.Filip's role in all this is even more damning when you consider the final outcome. DOJ headquarters didn't just look the other way—they authorized the sweetheart deal. They were the backstop that allowed Epstein's legal team to bypass federal prosecutors who wanted to charge Epstein with crimes carrying real prison time. Filip didn't just receive the email; Main Justice effectively delivered what Epstein's lawyers asked for. The infamous non-prosecution agreement wasn't Acosta freelancing—it was Washington signing off. The email illustrates how Epstein's team successfully moved the fight out of Florida and into D.C., where connections, prestige, and pressure carried far more weight than the testimony of dozens of abused children. Filip and Main Justice weren't bystanders—they were the reason the deal happened.to contact me:bobbycapucci@protonmail.comsource:gov.uscourts.flsd.317867.403.22_1.pdfBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-epstein-chronicles--5003294/support.

Kenneth Starr's email to Mark Filip wasn't just a lawyer whining about aggressive prosecutors—it was a calculated appeal to the very power center that ultimately let Epstein walk. Starr complained bitterly that the Florida team was digging too hard and treating Epstein like an actual criminal instead of the elite figure his defense team believed he was. What Starr was really doing was pressuring Filip—one of the highest-ranking officials in the Department of Justice—to step in and shut down a legitimate investigation. And the troubling part is that the email landed exactly where Epstein's legal machine wanted it: at the top of Main Justice, the same place that would go on to bless the non-prosecution agreement. The narrative that Alex Acosta “acted alone” collapses under the weight of communications like this. Starr wasn't appealing to Acosta. He was appealing above him—because that's where the real decision-making power sat.Filip's role in all this is even more damning when you consider the final outcome. DOJ headquarters didn't just look the other way—they authorized the sweetheart deal. They were the backstop that allowed Epstein's legal team to bypass federal prosecutors who wanted to charge Epstein with crimes carrying real prison time. Filip didn't just receive the email; Main Justice effectively delivered what Epstein's lawyers asked for. The infamous non-prosecution agreement wasn't Acosta freelancing—it was Washington signing off. The email illustrates how Epstein's team successfully moved the fight out of Florida and into D.C., where connections, prestige, and pressure carried far more weight than the testimony of dozens of abused children. Filip and Main Justice weren't bystanders—they were the reason the deal happened.to contact me:bobbycapucci@protonmail.comsource:gov.uscourts.flsd.317867.403.22_1.pdfBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-epstein-chronicles--5003294/support.

What if the biggest reason clients and employees stay has nothing to do with pricing, pay, or perks? In this episode, we explore how understanding why each visit matters transforms ordinary pet care into meaningful service. We discuss the difference between simply completing tasks and delivering genuine care, and how giving your team client context changes the way they show up. We also share two practical systems that strengthen both employee engagement and client retention. Together, we'll discover how purpose and feedback create a healthier business for everyone involved. Main topics: Finding purpose behind visits Task quality versus care Client context for teams Feedback strengthens retention Building meaningful systems Main takeaway: "The walk is just the delivery mechanism. The freedom we give families is the product." We're not simply walking dogs or scooping litter boxes. We're giving someone the confidence to travel, attend a wedding, recover from surgery, work a long shift, or finally take the vacation they've been putting off. Every visit represents a person who is trusting us with something deeply important. When our teams understand why they're showing up—not just what they're supposed to do—the quality of care naturally changes. And when we consistently share client feedback with the people who earned it, purpose becomes something they can see, not just hear about. Purpose creates better care. Better care creates stronger relationships. And stronger relationships build businesses that last. Links: Check out our Starter Packs See all of our discounts!

If AI can now execute an entire marketing campaign from a single prompt, what is the new primary function of a marketing leader?While agility often requires adapting to new tools, it can also require fundamentally rethinking the operating model of a marketing organization. It's about reallocating your most valuable resource—your team's strategic thinking—to where it can have the greatest impact.Today, we're going to talk about the shift from AI as a tool to AI as an autonomous agent. We'll explore how these "agentic" AI systems, which can independently execute complex tasks based on strategic goals, are poised to redefine the marketing function, separating real value from hype and forcing us to reconsider the balance between human creativity and machine execution.To help me discuss this topic, I'd like to welcome back to the show, Jamie Domenici, CMO at Klaviyo.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

For the last two decades, the primary question for marketers has been "How do we rank on Google?" What happens when the primary question becomes "How do we become the answer for an AI?"Agility requires not just adapting to new tools like AI, but fundamentally rethinking the systems and organizational structures that support them. It's a shift from optimizing channels to engineering a connected growth engine for the entire business.This show is brought to you by Moburst, an award-winning digital marketing agency leading how brands succeed in the age of AI.Moburst helps brands grow through data-driven strategies across app marketing, media buying, creative, and Answer Engine Optimization (AEO), helping you win visibility in AI-powered search and generative engines. Everything they do is built to connect brands with the right audience and drive measurable growth. Learn more at moburst.com.Today, we're going to talk about the significant disruption AI is causing not just to marketing tactics, but to the very foundation of how customers discover and interact with brands. This isn't about a new channel to manage; it's about the emergence of a new operating system for marketing, one that demands a move from siloed activities to integrated systems, from Search Engine Optimization to Answer Engine Optimization, and a new way of thinking about the teams we build.To help me discuss this topic, I'd like to welcome, Gilad Bechar, CEO at Moburst.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What happens when the thing evaluating your brand isn't a person — but an agent shopping on their behalf, one that doesn't respond to a great story and doesn't care how your homepage makes anyone feel?Agility has usually meant adapting faster than the market. This is a different kind of adaptation: the audience itself is changing shape, and the brands that handle it well will be the ones that adapt without becoming unrecognizable in the process.Today, we're going to talk about:- What actually changes for a brand when autonomous agents enter the discovery and purchase path- Creating content that holds up to an agent's evaluation without flattening into sameness- Closing the AI capability gap inside marketing teams — and what that unlocksTo help me discuss this topic, I'd like to welcome, Rachel Thornton, CMO Enterprise at Adobe.About Rachel ThorntonRachel Thornton is committed to helping businesses create amazing customer experiences at the intersection of marketing, creativity and AI. As Chief Marketing Officer for Adobe's enterprise business, Rachel is responsible for Adobe's global enterprise Creativity & Productivity and Customer Experience Orchestration marketing.Rachel develops marketing, messaging, positioning strategies and activations that expand awareness of Adobe as the world's best marketing and AI platform for delivering brand-changing customer experiences. Her team amplifies Adobe's unique enterprise story in ways that energize, celebrate and empower CMOs and experience makers worldwide.Rachel has more than 25 years of experience in B2B technology marketing, having held leadership roles at Amazon/AWS, Salesforce, Cisco Systems and Microsoft. She has deep experience building and scaling enterprise marketing, customer acquisition, and self-service revenue contributions.Rachel Thornton on LinkedIn: https://www.linkedin.com/in/rhthornton/---------- Resources ---------- : adobe.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

When digital payments can feel like a commoditized utility, how do you build a brand that's seen not just as a processor, but as a strategic partner?Agility requires more than just speed; it demands the ability to innovate within complex regulatory frameworks while simultaneously building and maintaining unwavering customer trust.Today, we're going to talk about the unique challenge of building a resonant brand in the highly competitive and technical world of FinTech. We'll explore how to translate complex capabilities into a compelling narrative that builds trust and drives growth.To help me discuss this topic, I'd like to welcome, Alexandra Westfal, Chief Marketing Officer at COLIBRIX ONE.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if the most valuable customer acquisition channel you're ignoring is the one you've always written off as just a discount tool?Agility requires not just adapting to new customer behaviors, but fundamentally re-evaluating long-held beliefs about which channels drive growth and which ones are merely a race to the bottom.Retailers are making big moves into the cashback ecosystem.Today, we're going to talk about the shifting economics of customer acquisition and how they are causing many brands to rethink their channel strategy. To help me discuss this topic, I'd like to welcome, Carolina Paradas, GM, North America at ShopBack.Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In an era where personalization is king, can a brand truly be sustainable, or are we just using new technology to fuel the same old consumption patterns?Agility requires a willingness to challenge established business models and integrate new technologies not just for efficiency, but for purpose. It demands we rethink the entire value chain, from production to the end of a product's life.Today, we're going to talk about the intersection of artificial intelligence, sustainability, and retail. We'll explore how technology isn't just a tool for optimization, but a catalyst for building entirely new, purpose-driven business models that challenge the status quo of consumerism.To help me discuss this topic, I'd like to welcome, Anya Cheng, CEO at Taelor. About Anya ChengAnya Cheng is the Founder & CEO of Taelor, an AI-powered men's clothing subscription service promoting sustainable fashion. A Silicon Valley entrepreneur, she has been recognized among "Girls in Tech 40 Under 40" for her expertise in tech product management and marketing. Anya played a pivotal role in launching Facebook and Instagram Shopping at Meta, led new business expansion at eBay, and helped grow McDonald's global food delivery. She also shaped Target's mobile commerce and has led teams in AI, product management, UX, and marketing across Fortune 500 companies. Her work has earned 20+ prestigious awards, including the Webby Award for Best Shopping App, Best Mobile App Award, and The Communicator Award. A best-selling author, adjunct professor, and two-time TED speaker, she lectures at Northwestern University and 500 Global and is a sought-after keynote speaker. Anya's award-winning venture, Taelor, won first place at Draper University's Startup Competition and was named a Startup to Watch by Bay Area Inno. She holds a Master's in Integrated Marketing Communications from Northwestern University and an MBA from the University of Chicago Booth School of Business.Anya Cheng on LinkedIn: https://www.linkedin.com/in/anyacheng/---------- Resources ---------- Taelor: https://www.taelor.aiThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if your biggest CX innovation is also your biggest source of customer churn?Agility requires a clear-eyed view of both the promise and the peril of new technologies. It's the ability to embrace innovation like AI not just for efficiency, but with a rigorous focus on the customer outcomes that build long-term value.Today, we're going to talk about the delicate balance of implementing AI in the customer experience. Specifically, we'll explore the rise of sophisticated, agentic AI voice bots, and the critical "dealbreakers" that cause customers to abandon interactions and, potentially, your brand altogether.To help me discuss this topic, I'd like to welcome, Sushil Kumar, CEO at Cyara.About Sushil KumarSushil leads Cyara's strategy and growth with a vision to redefine how enterprises build trustworthy, AI-driven customer experiences. A builder at heart, he has spent his career creating platforms that change how software is engineered, validated, and delivered. His focus is helping global organizations achieve new levels of reliability, speed, and customer trust. Before joining Cyara, Sushil was the co-founder and CEO of RelicX.ai, a generative AI test automation pioneer acquired by Harness. He previously led major product and business organizations at Oracle, CA Technologies, and Broadcom, where he built and scaled category-defining AI, DevOps, and cloud solutions adopted by thousands of enterprises worldwide. With more than 25 years of experience leading high-growth teams and multi-hundred-million-dollar product lines, Sushil is known for blending deep technical insight with a pragmatic, product-first approach to leadership. His work centers on transforming how modern software and customer experiences are created, making them more resilient, more intelligent, and more human. Sushil holds a Bachelor of Technology from BIT Sindri and an MBA from the Indian Institute of Foreign Trade. He lives in the San Francisco Bay Area.Sushil Kumar on LinkedIn: https://www.linkedin.com/in/sushil-kumar-343780/---------- Resources ---------- Cyara: cyara.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

"As algorithms and AI increasingly automate the ""what"" and the ""how"" of marketing, what is the enduring value of human creativity, and how do we prove its worth?Agility requires not just adapting our tools, but fundamentally rethinking how we define, nurture, and measure creative value in a world increasingly guided by machine logic.Today, we're going to talk about the intersection of brand creativity and artificial intelligence. We'll explore:- Why brand distinctiveness becomes a critical differentiator when algorithms favor homogeneity.- The new operational model for creative teams, where human judgment guides machine-speed execution.- Strategies for building lasting brand memory in a media landscape optimized for short-term performance.To help me discuss this topic, I'd like to welcome, Jason Ippen, Vice President, Brand Strategy & Content at Georgia-Pacific. About Jason Ippen Jason Ippen is Vice President, Brand Strategy & Content at Georgia-Pacific, where he leads brand strategy, innovation and marketing for a portfolio of some of the country's most recognized consumer brands. Over the course of more than 16 years with the company, he has held leadership roles across brands including Quilted Northern, Sparkle and Vanity Fair, helping drive growth through consumer insight, product innovation and brand building.Jason has more than 25 years of experience spanning consumer packaged goods, marketing and general management. He earned an MBA from Columbia Business School and a bachelor's degree from Colgate University. Jason Ippen on LinkedIn: https://www.linkedin.com/in/jason-ippen-1120086/ ---------- Resources ---------- : https://www.gp.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company" Hosted on Acast. See acast.com/privacy for more information.

In a world obsessed with optimizing the ad tech supply chain, what if the focus on 'shorter' paths is a complete misdirection from building 'smarter' ones that actually align with brand value?Agility requires brands to move beyond incremental optimization and fundamentally rethink their media operating models. It's about building a framework that is inherently resilient to platform shifts, privacy changes, and evolving audience expectations.Today, we're going to talk about the disconnect between the technical ad tech conversation and the strategic needs of the brand. We'll explore how leaders can bridge this gap by focusing on smarter media paths, curated inventory, and an operating model built for long-term value creation.To help me discuss this topic, I'd like to welcome, Bob Regular, CEO at Infolinks Media. Bob, welcome to the show! About Bob RegularBob Regular is a long-established pioneer in the digital media industry with over 25 years of advertising experience. As CEO of Infolinks Media, he drives the company's mission to provide innovative contextual and native advertising solutions to web publishers and advertisers worldwide. Bob has founded and scaled multiple digital businesses, generating over $1 billion in revenue, and he is the founder and managing partner of Delivering Yield, an investment and advisory firm focused on advancing digital media through strategic investments. With extensive experience in capital raising, he has successfully secured over $250 million in funding and excels in operating ad platforms, developing products, training teams, and implementing efficient processes to meet the industry's evolving needs. Known for his entrepreneurial spirit and visionary leadership, Bob continues to influence the future of digital advertising, significantly contributing to Infolinks' success and the broader digital media ecosystem, with a mission to transform the landscape by leveraging data, technology, and creativity to enhance advertising effectiveness. Bob Regular on LinkedIn: https://www.linkedin.com/in/rregular ---------- Resources ---------- Infolinks Media: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In the race to implement AI for operational efficiency, are we accidentally designing the essential human elements of creativity, judgment, and trust out of our organizations?Agility requires not just the rapid adoption of new technologies like AI, but the deliberate and human-centered redesign of the culture and processes that support them.Today, we're going to talk about:- Why AI adoption is less about the technology itself and more about a fundamental cultural paradigm shift within your organization.- Balancing AI-driven efficiency with the essential human elements of creativity, judgment, and empathy to create superior customer and employee experiences.- How complex industries like healthcare can serve as a model for using AI to democratize knowledge and empower consumers.To help me discuss this topic, I'd like to welcome, Stephanie Trunzo, Chief Executive Officer at MERGE. Stephanie, welcome to the show!About Stephanie TrunzoStephanie Trunzo is CEO of MERGE and a veteran tech and health leader with 20+ years of experience in technology, marketing, health, and storytelling. Formerly SVP and General Manager at Oracle, where she launched Oracle Health and led the Cerner acquisition, she also held executive roles at IBM and was President/COO of PointSource. As a recent addition to MERGE's board in 2024, Stephanie is poised to drive the company's growth at the dynamic intersection of consumerism and health and wellness. A pioneer in AI with over 20 patents, she's recognized for her thought leadership and was named to the Frist Cressey Ventures Collective in 2024. In 2026, she received an MM+M Pinnacle Award, and under her leadership, MERGE was named 2025 Agency of the Year and made the 2026 MM+M Agency 100 list. Stephanie Trunzo on LinkedIn ---------- Resources ---------- MERGE MERGE is a marketing and technology agency built for the intersection of health and wellness. They help organizations navigate AI, digital transformation, and emerging technologies with a human-centered approach, using storytelling and technology to create more meaningful connections with the people they serve. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

In the push to integrate AI into go-to-market strategies, are we optimizing for activity or for intelligence?Agility requires not just adopting new technologies like AI, but critically evaluating how they deliver contextual intelligence. It's about adapting your strategy based on smarter signals, not just automating existing processes at a higher volume.Today, we're going to talk about moving beyond the hype of generic AI in sales and marketing to focus on what actually drives revenue. We'll explore the concept of vertical AI, specifically for go-to-market teams selling to technical audiences, and how decoding intent signals from public developer conversations can create a significant competitive advantage.To help me discuss this topic, I'd like to welcome, Tal Peretz, CEO and Co-Founder at Onfire. About Tal PeretzTal Peretz is the CEO and Co-Founder of Onfire, a contextual AI platform that helps technology companies decode real-time market signals and drive revenue growth using developer and IT buyer intent data. Prior to Onfire, Tal was Chief Technology Officer at OwnID, a Tel Aviv based startup focused on identity security solutions. Tal served at the 8200 intelligence force and built and scaled advanced data and AI systems focused on large-scale entity resolution and signal intelligence. Drawing on this background, he recognized a fundamental gap in modern go-to-market technology: while AI promised precision, revenue teams were still operating on incomplete, noisy, and outdated data. Under his leadership, Onfire was designed from the ground up to solve the data layer for IT sales by combining structured third-party intelligence with first-party customer context into a continuously updated market map. Tal is married to Shai and is a proud father of two, Dan and Ran. Tal Peretz on LinkedIn: https://www.linkedin.com/in/tal-peretz/ ---------- Resources ---------- Onfire: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

If a brand is no longer what a company says it is, but the sum of every experience a customer has, what does that mean for the marketing department's role in the organization?Agility requires more than just adapting to market changes; it demands a fundamental shift from broadcasting a message to engineering an experience. It requires a willingness to unlearn old definitions of brand and embrace a new reality where customer perception is the ultimate truth.Today, we're going to talk about what some are calling a "reformation" in branding. It's a move away from the traditional model of logos, slogans, and campaigns, and toward a new understanding where the brand is the cumulative effect of every single customer interaction. This shift has massive implications for organizational structure, strategy, and how we measure success.To help me discuss this topic, I'd like to welcome, Lou Carbone, Professor of Practice, Michigan State University & Founder/Chief Experience Officer at Experience Engineering. About Lou CarboneLou Carbone, often called the "Godfather of Experience Management," has been a pioneer in experience engineering since the 1980s. He's a globally recognized thought leader, author of Clued In (Fast Company's Reader's Choice Award winner), and co-author of award-winning research like “Sticktion.” He developed the proprietary Experience Engineering® methodology and has advised top organizations including Microsoft, IBM, John Deere, Pizza Hut UK, Allstate, and the UAE government. A frequent keynote speaker and guest lecturer at leading business schools, he's also Professor of Practice at Michigan State University, shaping future leaders in customer experience. His innovations, like the Paperless Rental Agreement at National Car Rental, have become industry standards. He holds a Distinguished Alumni Award from Thiel College, where he also served as Board Chair, and is active on several healthcare and academic boards including Brown College. Lou also serves as a Professor of Practice in the Eli Broad Business College at Michigan State University, teaching within the Masters of Market Research and Analytics program, as well as the startup of the Masters degree in Customer Experience Management.Lou Carbone on LinkedIn---------- Resources ---------- Experience EngineeringThe Agile Brand podcast is brought to you by TEKsystems. We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Chaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose.Start building your own apps with Replit and get $20 off. Enjoyed the show? Tell us more at and give us a rating so others can find the show.Connect with Greg on LinkedInDon't miss a thing: get the latest episodes, sign up for our newsletter and more.Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology.The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.