In this show, we'll share what works and what doesn't, so you can find success in today's digital world. Hosted by Oodle co-founders Mark Hughes and Ryan Hughes.
Cincinnati, OH
On today's episode, Mark and Ryan sit down with Bryan O'loughlin, Senior Director, Paid Social at Empower. Bryan's industry experience spans the CPG, Retail, Finance, Healthcare, Arts & Entertainment, Home, and D2C categories. His experience with paid media beyond social has helped him hone his skills as a holistic planner, carefully considering the comprehensive implications of all media buys for a brand. His well-rounded approach is a valuable asset to internal and client teams, and his competitive nature has consistently benefitted the accounts that he serves. At Empower Bryan has contributed to work on American Standard that has been nationally touted as the Best Social Media Campaign of 2021 (The Drum Digital Marketing Awards, The National ADDYs, and Campaign U.S.). Other current clients include Bush's Beans, and Newell Brands (Yankee Candle, Woodwick, Coleman, Sharpie). Links Free Oodle Tools and Resources! Free website process downloadable to help kick start your website project. Don't forget to download our FREE marketing sophistication scorecard to get an honest look at your current marketing efforts. CHECK OUT OUR WORK FROM HOME BINGO GAME! Submit your questions to questions@oodle.io Follow us @oodlesofmarketing
On today's episode, Mark and Ryan sit down with Michael Wintrob, Chief Strategy Officer at LPK. Michael is obsessed with making things work and work better. For the past 20+ years he's focused on developing best-in-class practices — including positioning, architecture and identity systems — for leading brands in a wide variety of categories, including food & beverage, personal care, and higher-education. With an intimate understanding of the challenges clients face in adopting and deploying branding fundamentals, Michael's presented keynotes and training programs to audiences around the globe. Today he leads the strategy function at LPK, where we seeks every day to understand people, ideas, brands, and how they work together. Links The Next-Gen CPG Playbook Free Oodle Tools and Resources! Free website process downloadable to help kick start your website project. Don't forget to download our FREE marketing sophistication scorecard to get an honest look at your current marketing efforts. CHECK OUT OUR WORK FROM HOME BINGO GAME! Submit your questions to questions@oodle.io Follow us @oodlesofmarketing
On today's episode, Mark and Ryan sit down with Riley Vollmer, VP of Client Services at Oodle. Riley has a background in digital marketing and strategy development across a number of client verticals and backgrounds from major CPG brands, to health care providers, higher education organizations, athletic clubs and forestry industry international clients. The team she oversees strives to deliver innovative and effective brand strategies to solve business problems. Free Oodle Tools and Resources! Free website process downloadable to help kick start your website project. Don't forget to download our FREE marketing sophistication scorecard to get an honest look at your current marketing efforts. CHECK OUT OUR WORK FROM HOME BINGO GAME! Submit your questions to questions@oodle.io Follow us @oodlesofmarketing
On today's episode, Mark and Ryan sit down with Greg Brown, Managing Partner - Healthcare & Life Science at DXC Technology. Greg works with brands like P&G, Pfizer and Blue Cross Blue Shield; he specializes in solving problems centered around marketing and media and the data and insights necessary to drive impactful business decisions. Free Oodle Tools and Resources! Free website process downloadable to help kick start your website project. Don't forget to download our FREE marketing sophistication scorecard to get an honest look at your current marketing efforts. CHECK OUT OUR WORK FROM HOME BINGO GAME! Submit your questions to questions@oodle.io Follow us @oodlesofmarketing
On today's episode, Mark and Ryan sit down with Angie Fischer, the Chief Operating Officer (COO) at Lightborne Communications. Angie is a Harvard University graduate with more than 20 years of marketing and brand engagement experience. Prior to joining Lightborne, Angie was the President at Gyro, VP of Client Services at Curiosity and VP of Brand Engagement at Northlich. Free Oodle Tools and Resources! Free website process downloadable to help kick start your website project. Don't forget to download our FREE marketing sophistication scorecard to get an honest look at your current marketing efforts. CHECK OUT OUR WORK FROM HOME BINGO GAME! Submit your questions to questions@oodle.io Follow us @oodlesofmarketing
Josh Thompson, VP of Creative and Marketing at Oodle, joins us in today's show to talk about how you can challenge yourself to think creatively, and how to recharge your creative juices in today's very busy digital world. Free Oodle Tools and Resources! Free website process downloadable to help kick start your website project. Don't forget to download our FREE marketing sophistication scorecard to get an honest look at your current marketing efforts. CHECK OUT OUR WORK FROM HOME BINGO GAME! Submit your questions to questions@oodle.io Follow us @oodlesofmarketing
Dr. Paula Berbeco has over 25 years of healthcare leadership experience in the provider and payer space. She specializes as an innovation advocate and change agent with a passion for improving services or processes that create proven results with lasting impact. She holds multiple degrees and certifications, and a doctorate in Psychology, Organizational Development, and Leadership at Touro University Worldwide. Her research supports authenticity, diversity, and inclusion in the workplace. Resources and Links: For more information on Dr. Paula Berbeco's research on work authenticity, supervisors, and sexual orientation/gender identity: Connect with Dr. Paula Berbeco on LinkedIn Buy “The Refractive Thinker Volume XXII: Leading Global Conflict: Effective Business Solutions in a Post-Pandemic World”. This book launches on October 25, 2022 with a special rate during the first 24-48 hours. Click here for more information. Read the research: Berbeco, P. S. (2022). Influence of all sexual orientations upon work authenticity through satisfaction with supervisor (Doctoral dissertation, Touro University Worldwide) Invite Dr. Paula Berbeco to speak. Free Oodle Tools and Resources! Free website process downloadable to help kick start your website project. Don't forget to download our FREE marketing sophistication scorecard to get an honest look at your current marketing efforts. CHECK OUT OUR WORK FROM HOME BINGO GAME! Additional references shared during this episode: Fidas, D., & Cooper, L. (2018). A workplace divided: Understanding the climate for LGBTQ workers nationwide. Human Rights Campaign Foundation. Ma, J. Y., Sachdev, A. R., & Gu, X. (2020). Being oneself and doing great: The effect of authenticity on job performance and the role of supportive leadership. Journal of Personnel Psychology, 19(2), 75–85. McLeod, S. (2007). Maslow's hierarchy of needs. Simply psychology, 1(1-18). Reis, G. G., Braga, B. M., & Trullen, J. (2017). Workplace authenticity as an attribute of employer attractiveness. Personnel Review, 46(8), 1962-1976. Scarpello, V., & Vandenberg, R. (1987). The satisfaction with my supervisor scale: Its utility for research and practical applications. Journal of Management, 13, 447-466. van den Bosch, R., & Taris, T. W. (2014). Authenticity at work: Development and validation of an individual authenticity measure at work. Journal of Happiness Studies, 15(1), 1–18. Submit your questions to questions@oodle.io Follow us @oodlesofmarketing
In today's episode we're going to talk about remote working. Why it works and how it works. We are also going talk you about our experiences with running one of the fastest growing digital marketing agencies in the country 100% remotely, even before the pandemic. Finally we are going to take a look at work from home policies and trends across other organizations. But first let's dive into some interesting stuff in the market… Free Oodle Tools and Resources! Free website process downloadable to help kick start your website project. Don't forget to download our FREE marketing sophistication scorecard to get an honest look at your current marketing efforts. CHECK OUT OUR WORK FROM HOME BINGO GAME! Resources and Links Interesting Stuff in the Market: Amazon ads top engagement ranking, but TikTok holds innovation crown Roblox's ad expansion plans include 3D portals to branded experiences Starbucks details its blockchain-based loyalty platform and NFT community, Starbucks Odyssey Wendy's latest ‘Rick and Morty' crossover opens portal to Uber Eats Submit your questions to questions@oodle.io Follow us @oodlesofmarketing
In today's episode, we talk about everything you need to know to make a website. We've created an eight step process to build incredible websites that drive conversions. Free website process downloadable to help kick start your website project. Don't forget to download our FREE marketing sophistication scorecard to get an honest look at your current marketing efforts. Resources and links Interesting Stuff in the Market: Shopify adds collaboration tool to connect brands with content creators Doritos sets consumers on hunt for triangles in ode to chip's shape Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership Highlights from Zuckerberg and Rogan's 3-hour chat Submit your questions to questions@oodle.io Follow us @oodlesofmarketing
In today's episode, we're going talk about what a marketing pulse check is, how to do it, why you should do it and what happens if you don't do it. We'll also discuss the importance of performing a routine marketing pulse check multiple times a year. To get you started we've created a FREE marketing sophistication scorecard so that you can take an honest look at your current marketing efforts. Take a few minutes to complete the scorecard and learn more! Marketing Sophistication Scorecard Resources and links Interesting Stuff in the Market: Tito's vodka spoofs hard seltzer craze by selling empty can Coors Light turns cans into ‘thirst traps' for mosquitos Amazon is buying iRobot for $1.7B HBO expands partnership with Duolingo for GOT spinoff A CEO Is Getting Destroyed For Posting A Picture Of Himself Crying On His LinkedIn After Laying Off Employees 50% of marketers impede ROI by underinvesting in media, Nielsen finds Submit your questions to questions@oodle.io Follow us @thinkoodle
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