Podcasts about Danone

Ancien de chez Danone, Jean-Christophe passe de l'ultra-transformation à la révolution végétale avec une mission :remettre du bon sens, du goût et de la transparence dans nos assiettes.Jean-Christophe Bernard n'était pas prédestiné à révolutionner l'agroalimentaire.Mais un été passé à ramasser des abricots chez son oncle agriculteur a planté la graine.Un choc culturel l'amène à repenser son assiette et sa carrière.Pourquoi ces produits, si bons et si simples, n'arrivent-ils pas jusqu'à nous ?Avec Damien, il fonde Morice,afin d'offrir une alternative aux yaourts classiques ultra-transformés, très sucrés et peu transparents sur leurs origines.Aujourd'hui, Morice est n°2 du yaourt végétal bio :un modèle de cohérence produit, prix et impact.Dans ce nouvel épisode de Nuts' Talk, Jean-Christophe Bernard raconte son passage de Danone aux rayons bio.Comment créer une marque qui réinvente les yaourts végétaux en alliant goût, naturalité et engagement.Pourquoi le bio n'est pas juste une étiquette, mais un acte politique et environnemental puissant.La naissance de Prot, une marque pensée pour la performance sans compromis sur la qualité.Disponible sur toutes les plateformes d'écoute.Maintenant, tu le sais N'oublie pas de t'abonner.Bonne écoute.Liens invité(e) : LinkedIn : https://www.linkedin.com/in/jean-christophe-bernard-379484a/Site internet : https://www.moricedesserts.com/ Pour tout comprendre :Application ScanNust sur Android : https://play.google.com/store/apps/details?id=fr.innutswetrust.scannutsApplication ScanNust sur iOS : https://apps.apple.com/us/app/scannuts/id6661013670Instragram In Nuts We Trust : https://www.instagram.com/innutswetrust.fr/Analyse et décryptage nutrition : https://innutswetrust.fr/articles-analyses-detaillees-sourcees/ Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Daniel Faierman, Partner at Habitat Partners, an early-stage venture firm spun out of the renowned creative agency Red Antler. With experience at major CPG companies such as PepsiCo, Danone, and AB InBev, Daniel brings a well-rounded perspective on brand building, strategic investment, and evaluating emerging consumer brands.They explore what Habitat Partners looks for in early-stage investments, with a focus on strong gross margins, capital efficiency, and early signs of product-market fit. Daniel shares how brands can succeed in pre-launch or seed rounds, the metrics that matter most — including velocities and marketing efficiency — and the importance of building a credible online presence even for retail-focused companies.He also offers candid advice on what not to do when pitching investors, outlines common valuation benchmarks, and highlights specific whitespace opportunities he's actively looking to fund.If you're a founder preparing to raise capital or simply seeking to better understand the CPG investment landscape, this episode delivers strategic insights and actionable guidance from a seasoned investor. Listen now!Listen in as they share about:Who Is Daniel Faierman and What Is Habitat Partners? Key KPIs They Evaluate DTC vs Retail Channel Strategy Fundraising Mistakes to Avoid Valuation Guidance White Space Opportunity They're Seeking What Founders Should Ask Habitat Other Early-Stage CPG Funds Mentioned Episode Links:Website: https://www.habitatpartners.co/ LinkedIn: https://www.linkedin.com/in/daniel-faierman/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Send us a message!In this episode Dana interviews Award winning food and travel journalist, speaker, author, nutrition communications consultant, television personality and registered dietitian nutritionist, Carolyn O'Neil, MS, RDN.Carolyn shares how she found her love of nutrition (and writing) and started working in nutrition media. Carolyn's newly launched podcast is Watch What You Eat with Carolyn O'Neil. Find her on Instagram at @carolynoneil More about our guest:Carolyn writes about food, nutrition, travel and healthy lifestyles for numerous publications including VIE Magazine, OLTRE Magazine, Atlanta Homes & Lifestyles Magazine, Southern Living Magazine and Food & Wine Magazines. She is on the Nutrition Review Board for Southern Living Magazine and Forbes Health.Carolyn is a member of the invite-only Google Food Lab, an international group of thought leaders in all areas of food from farming to finance. She served on Delta Air Lines Culinary Council as a nutrition consultant to help update and guide the airline's inflight menu planning for special meals and wellness initiatives.As a media spokesperson, Carolyn has worked with multiply leading brands including Nestle, The Wonderful Company, Quaker, Sunsweet, Danone, ConAgra and many others. Carolyn has been a professor of nutrition science and nutrition communication for Florida State University's London Study Centre and professor of journalism for Emory University in Atlanta.She is a contributor to NBC Atlanta & Company and can be seen as “The Lady of the Refrigerator” on Alton Brown's Good Eats on Food Network. Carolyn is the author of Southern Living's best selling The Slim Down South Cookbook and co-author of The Dish on Eating Healthy and Being Fabulous winner at the World Food Media awards.A pioneer in food television, Carolyn launched and led CNN's coverage of food andnutrition for nearly 20 years as anchor and executive producer of CNN On The Menu and was senior correspondent and anchor for CNN's Travel Now program. She's earned two James Beard Foundation Awards for excellence in broadcast food journalism and is a member of the James Beard Foundation's Who's Who in American Food and Beverage. She has also been honored by the National Restaurant Association, the American Heart Association, the American Society for Nutrition and the Academy of Nutrition and Dietetics for her pioneering work in nutrition communications. Her master's degree in nutrition is from Boston University and undergraduate degree in Foods and Nutrition is from Florida State University. Carolyn lives in Atlanta.

In this episode of Welcome to Cloudlandia, we explore the shifting landscape of expertise in the digital age. Our discussion starts by examining the sheer volume of digital content and how it challenges traditional learning and expertise. With AI playing a significant role, we consider how this technology might disrupt long-established institutions like universities, allowing individuals to gain expertise in new ways. We then take a historical journey back to the invention of the printing press, drawing parallels between past and present innovations. Using AI tools like ChatGPT, we uncover details about Gutenberg's early legal challenges, showcasing how AI can offer new insights into historical events. This approach highlights how asking the right questions can transform previously unknown areas into fields of expertise. Next, we discuss the changing role of creativity in an AI-driven world. AI democratizes access to information, enabling more people to create and innovate without needing institutional support. We emphasize that while AI makes information readily available, the challenge of capturing attention remains. By using AI creatively, we can enhance our understanding and potentially redefine what it means to be an expert. Finally, we consider the impact of rapid technological advancements on daily life. With AI making expertise more accessible, we reflect on its implications for traditional expert roles. From home renovation advice to navigating tech mishaps, AI is reshaping how we approach problems and solutions. Through these discussions, we gain a fresh perspective on the evolving landscape of expertise and innovation. SHOW HIGHLIGHTS We discuss the overwhelming volume of digital content and how it challenges the utility and comprehension of information in the modern age. Dean talks about the potential impact of artificial intelligence on traditional educational institutions, like Harvard, and how AI might reshape our understanding of expertise. Dan describes the intersection of historical innovation and modern technology, using the invention of the printing press and its early legal battles as a case study. We explore how AI democratizes access to information, enabling individuals to quickly gather and utilize knowledge, potentially reducing the role of traditional experts. Dean shares humorous thought experiments about technological advancements, such as the fictional disruption of electric cars by the combustion engine, highlighting the societal impacts of innovation. Dan critically examines energy policies, specifically in New York, and reflects on creative problem-solving strategies used by figures like Donald Trump and Elon Musk. We reflect on the evolving landscape of expertise, noting how AI can enhance creativity and transform previously unexplored historical events into newfound knowledge. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan. Dan: But who's going to listen to all the transcriptions? That's what I want to know. Who's going to read them yeah, but what are they going to do with them? I don't know, I think it's going to confuse them actually. Dean: They're on to us. They're on to us. They're on to us and we're on to them. Dan: Yeah but it's a problem. You know, after a while, when you've overheard or listened to 3 million different podcasts, what are you doing with it? I know, is it going anywhere? Is it producing any results? You know, I just don't know that's really. Dean: It's funny that you say that right. Like there's, I and you have thousands of hours of recorded content in all of the podcasts. Like between you know, podcasting is your love language. How many five or seven podcasts going on at all time. And I've got quite a few myself. Dan: I have eight series. Dean: You've got eight series going on regularly 160 a year times, probably 13 years. Yeah, exactly. Dan: Let's say but there's 1,600. Let's say there's 1,600 and it adds up. Dean: Let's call that. We each have thousands of hours of on the record, on the record, on your permanent record in there. Yeah, because so many people have said uh you know, you think about how much people uh talk, you think about how much people talk without there being any record of it. So that body of work. I've really been trying to come to terms with this mountain of content that's being added to every day. Like it was really kind of startling and I think I mentioned it a few episodes ago that the right now, even just on YouTube, 500 hours a minute uploaded to YouTube into piling onto a mountain of over a billion available hours. Dan: It's more than you can. It's really more than you can get to. Dean: And that's when you put it in the context of you know, a billion. I heard somebody talk about. The difference between a million and a billion is that if you had,1 a second each second, for if you ran out, if you're spending that $1 a second, you would run out if you had a million dollars in 11 and a half days, or something like that and if you had a? billion dollars, it would be 30 be 11 000, 32 years, and so you think about if you've got a million hours of content it would take you know it's so long to consume it. Dan: You know it's funny. I was thinking about that because you know there's a conflict between the US government and Harvard University. I don't know if you follow this at all. No, government and Harvard University. I don't know if you follow this at all. Because no? Yeah, because they get about. You know they get I don't know the exact number, but it's in the billions of dollars every year from the US government, harvard does you know? Harvard does you? know, and and. But they, you know they've got some political, the DEI diversity, and the US basically is saying if you're, if you have a DEI program which favors one race over another, we're not going to give. We're not going to give you any more money, we're just not going to give you any more money. I mean unless it's if you favor one racial group over another, you don't get the. You don't get US tax money. So they were saying that Harvard has $53 billion endowment. And people say, well, they can live off their endowment, but actually, when you look more closely at it, they can't, because that endowment is gifts from individuals, but it's got a specific purpose for every. It's not a general fund, it's not like you know. We're giving you a billion dollars and you can spend it any way you want Actually it's very highly specified so they can't actually run their annual costs by taking, you know, taking a percentage, I think their annual cost is seven or eight billion dollars to run the whole place billion to run the whole place. So if the US government were to take away all their funding in eight, years they would go bankrupt. The college would go, the university would just go bankrupt, and my sense is that Trump is up to that. The president who took down Harvard. The president who took down Harvard. It wouldn't get you on Mount Rushmore, but there's probably as many people for it as there are against it. Dean: Well, you never know, by the end it might be Mount Trump. We've already got the gulf of america who named it? Dan: anyway, yeah it's so, it's, yeah, it's so funny because, um you know, this was a religious college at one time. You know, harvard, harvard college was once you know, I I'm not sure entirely which religion it was, but it was a college. But it's really interesting, these institutions who become. You say, well, you know they're just permanent, you know there will never be. But you know, if a college like a university, which probably, if you took all the universities in the world and said which is the most famous, which is the most prominent, harvard would you know, along with Cambridge and Oxford, would probably be probably be up and you know what's going to take it down. It is not a president of the United States, but I think AI might take down these universities. I'm thinking more and more, and it has to do with being an expert. You know, like Harvard probably has a reputation because it has over, you know, 100 years, anyway has hundreds of experts, and my sense is that anybody with an AI program that goes deep with a subject and keeps using AI starts acquiring a kind of an expertise which is kind of remarkable, kind of an expertise which is kind of remarkable. You know, like I'm, I'm beginning that expert expertise as we've known it before november of 2022 is probably an ancient artifact, and I think that that being an expert like that is going to be known as an expert, is probably going to disappear within the next 20 years. I would say 20 years from now 2045,. The whole notion of expert is going to disappear. Dean: What do you? Think I mean you think, I think yeah, I have been thinking about this a lot. Dan: You'll always be the expert. You'll always be the expert of the nine-word email. That's true, forever, I mean on the. Mount Rushmore of great marketing breakthroughs. Your visage will be featured prominently. That's great. I've cemented my place in this prominently. Dean: That's great. I've cemented my place. Yeah, that's right. Part of that is, I think, dan, that what I am concerned about. Dan: That would be the highest mountain in Florida, that's right, oh, that's right. Oh, that's funny, you'd have to look at it from above. Dean: That's right. The thing that I see, though, is exactly that that nobody is doing the work. I think that everybody is kind of now assuming and riding on the iterations of what's already been known, because that's what that's really what AI is now the large? Language. That's exactly it's taking everything we know so far, and it's almost like the intellectual equivalent of the guy who famously said at the patent office that everything that can be invented has been invented. Right, that's kind of that's what it feels like. Is that? Yeah, uh, that the people are not doing original work? I think it's going to become more and more rare that people are doing original thinking, because it's all iterative. It's so funny. We talk often, dan, about the difference between what I call books authorship that there's a difference between a book report and a field report is going to be perfect for creating and compiling and researching and creating work, organizing all the known knowledge into a narrative kind of thing. You can create a unique narrative out of what's already known, but the body of creating field reports where people are forging new ground or breaking new territory, that's I think it's going to be out of. Dan: I think we're moving out of that, I'm going to give you a project. Okay, I'm going to give you a project to see if you still think this is true, and you're going to use Charlotte as a project manager. You're going to use Charlotte your. Ai project manager and you ask it a question tell me ten things about a subject, okay, and that's your, that's your baseline. It could be anything you want and then ask it ten consecutive questions that occur to you as it, and I had that by the 10th, 10th question. Dean: You've created something brand new hmm, and Then so ask so if I say Tell me, charlie, tell me 10 things about this particular topic. Okay, let's do it, let's, let's create this life. So okay, if I say, charlotte, tell me 10 things about the 25 years after Gutenberg released the press, what were the top 10 things that you can tell me about that period of time? Dan: Yeah. Okay, and then Charlotte gets back to you and gives you a thing, and then it occurs to you. Now here's where it gets unpredictable, because I don't know what your first question is going to be when that comes back. Dean: Yeah, so what would the Okay? Dan: and then Charlotte goes out and answers, charlotte gets the answer to that question and then you have another question, but I can't predict. So you're going to have 10 unpredictable questions in a row and you can't predict what those 10 questions are because you don't even know what the first one is until Charlotte gets back with information and I'm saying, by the time you've asked, you've gotten your answer to the 10th question. You've created an entirely new body of knowledge that nobody in history has ever created. Dean: That's interesting, right? Yeah, you know. That's so funny that you know there was a comedian, george Carlin, in the 70s and 80s, I know George. George Carlin had a very famous bit where he was talking about words and how we all use the same words and you would think that everything that people say, well, everything has already been said. But, ladies and and gentlemen, you're going to hear things tonight that have never been spoken in the history of the world. We're breaking, we're making history tonight. He said, for instance, nobody has ever said hey, mary, as soon as I finish shoving this hot poker in my eye, I'm gonna go grill up some steaks. He said you just witnessed history tonight, right here. Dan: Yeah yeah, that's funny, right yeah yeah, yeah and uh, you have the explanation for a lot of foolish things that people do. Dean: Exactly. Dan: And I think that's that all the things have been created in the history of the world are a very, very small percentage of what is going to be created. Dean: This is interesting. So while we were talking I just typed into chat GPT. We're going to create history right here on the podcast. Dan:So I just said. Dean: What are 10 things that happened in the first 25 years after Gutenberg released the printing press and she typed back. Here are 10 key things that happened in the first 25 years, roughly 1450 to 1475. Number one the Gutenberg Bible was printed and she describes that the 42-line Bible became the first major book printed using movable type. Two, printing spread to other cities. Within a decade. Printing presses began appearing outside mains, starting with Strasbourg, cologne and Venice. By 1475, over a dozen European cities had active presses. Then, number three Johann First sues Gutenberg. First, who had financially backed Gutenberg sued him and won control of his equipment. Fust and Gutenberg's assistant went on to become successful printers in Mainz, the first printed Psalter, whatever, p-s-a-l-t-e-r in Latin, the first book to bear a printed date and a printer's mark. That's interesting. So the property, the first kind of copyright, I guess right. Or the first printer's mark and the first color initials. Emergence of the print Trade was another one Printed Law and Medical Texts, latin Grammar by Donatus D-O-N-A-T-U-S. Mass produced in the 1460s. The first printed Greek and Hebrew. First books using Greek were typed print in 1476. Printing in Italy begins and the rise of the Incanobula era, the Enoch group was well underway. Dan: Yeah, Now ask a question about that number 10. Dean: Yeah, so that's interesting. So if I said what happened with the lawsuit, yeah, what happened with the Fust lawsuit? Dan: Yeah, now here's the thing Now, here's the thing that until you got the answers back from the first prompt from the first query. You had no idea what your next question was going to be. Right, because I didn't know, and so this is almost like a didn't know, and so this is almost like a uh and what I'm saying. If you tracked, if you were to do this, you know, after our, maybe during, maybe during our podcast, but uh, certainly after you know, let's say, by five o'clock this afternoon you would, you would ask 10 questions that's an original, that's an original body of knowledge. That no one else previous to you has put together. Dean: Wow, so the lawsuit? So Gutenberg? It went in detail about Gutenberg's partnership with John. Dan: Tell me 10 things about the lawsuit. Dean: Yeah, well, that's what essentially she's done here. Yeah, the lawsuit was filed five years later, 1450. Gutenberg needed funding to develop his movable pipe. He borrowed 1,600 guilders a significant sum a wealthy financier. The loan was formalized as a business agreement Fust would invest and Gutenberg would develop the technology and handle production. Lawsuit filed in 1455. 1455, after several years, fust sued Gutenberg, claiming misuse of funds and lack of returns. The outcome the court ruled in favor of Fust. Gutenberg lost control of his printing equipment. First, fust partnered with Gutenberg's former assistant, peter Schofer, and the two continued printing successfully. Fust and Schofer became one of the first successful commercial printing firms in Europe. Gutenberg, though innovator and inventor, died in relative obscurity and financial hardship in 1468. The lawsuit reflects the tension between innovation and commercialization. Gutenberg had the vision, but Fust had the capital and, eventually, the press. Let me know if you want a dramatized version of the court case. It's got all the ingredients money betrayal and world changing technology oh my goodness yeah yeah, yeah, and you know, and, and so what I'm thinking here? Dan: is that by the end of the five o'clock this afternoon, let's say you follow through on this. You're a great. You're a greater expert on this particular subject than has ever lived. Dean: Yeah, Dan, you just that. It's almost like doing a triple play. I mean, yeah, it's three layers deep or whatever. Right, or yeah, or whatever you know, but just the layers. Dan: But it's all original because no one could possibly duplicate separate from you. Like today somebody's out there and they're duplicating, and they're duplicating the first 10 answers, the second 10 answers, the third 10 answers. Nobody could possibly duplicate that, you know. Dean: Because, it's up to me what the follow-up questions are. Dan: Yeah, and it doesn't occur to you until you're presented with the say oh that's a really interesting thing, but nobody else could. Possibly. They might follow you on one thing, but they wouldn't follow you on two things. And each further step towards 10 questions, it's just impossible to know what someone else would do, and my statement is that that represents complete originality and it also, by the end of it, it represents complete um expertise that was done in a period. That was done in a period of about five or six hours yeah I mean, that's what we were doing it. Dean: I said, yes, that would be fun. Please do that. She created this, dramatized the People vs Johannes Gutenberg, and it was called the. Trial of the Century Act. Dan:One the Pack. Dean: A candlelit workshop in Maine. The smell of ink and ambition fills the air I mean this is ridiculous. And then at the end, so outline the thing. And then it says, uh, would you like this adapted into a short stage play script or animated storyboard? Next I said, let's. So I think this would be funny to do it. Please do a stage play in Shakespearean pentameter or whatever. What do you call it? Dan: What's that? Dean: What's the style of Shakespeare in Shakespearean? How do you call that? Well, it's a play, yeah, yeah, but I mean, what's the phrasing called in Shakespearean? Dan: Oh, you mean the language. Dean: Yeah, yeah, yeah, the language structure. Dan: Yeah, yeah, iambic pentameter In Shakespearean. Dean: I'm going to say Shakespearean pentameter yeah. Dan: Pentameter is 10 syllables Da-da, da-da, da-da, da-da, da-da. That's the Shakespearean. He didn't create it. It was just a style of the day, but he got good at it. Dean: Damn, I am big, oh man so the opening scene is, to wit, a man of trade, johan by name, doth bring forth charge against one, johannes G, that he, with borrowed coin, did break his bond and spend the gold on ventures not agreed I mean yes, there you go completely, completely original, completely original. Oh, dan you, just now. This is the amazing thing is that we could take this script and create a video like using Shakespearean you know, costumed actors with British accents? Dan: Oh they'd have to be British, they'd have to be. British. Dean: Oh man, this is amazing. I think you're on to something here. Dan: My feeling is that what we've known as expertise up until now will just fade away, that anybody who's interested in anything will be an original expert. Yeah, and that this whole topic came about because that's been the preserve of higher education, and my sense is that higher education as we've known it in 20 years will disappear. Sense is that higher education as we've known it in 20 years will disappear yeah, what we're going to have is deeper education, and it'll just be. Individuals with a relationship with ai will go deeper and deeper and deeper, and they can go endlessly deep because of the large language models. Dean: Oh, this is I mean, yeah, this is amazing, dan, it's really so. I look at it that where I've really been thinking a lot about this distinction that I mentioned a few episodes ago about capability and ability, episodes ago about capability and ability, that, mm-hmm, you know this is that AI is a capability that everybody has equal access to. The capability of AI yep, but it's the ability of what to how to direct that that is going to. Dan: That's where the origins, because in the us, uh, at least over the last 40 or 50 years, higher education has been associated with the um, the political left. Uh, the um um, you know, it's the left left of the democratic party, basically in can Canada it's basically the Liberals and the NDP. And the interesting thing is that the political left, because they're not very good at earning a living in a normal way, have earned a living by taking over institutions like the university, communications media, government bureaucracies, government bureaucracies corporate bureaucracies, culture you know culture, theater, you know literature, movies they've taken over all that you know, literature, movies, they've taken over all that, but it's been based on a notion of expertise. It's um that these are the people who know things and uh and uh and, of course, um. But my feeling is that what's happening very quickly, and it's as big a revolution as gutenberg, and I mean you can say he lost the court, but we don't remember the people who beat him. We remember Gutenberg because he was the innovator. You know, I mean, did you know those names before? Dean: No I never heard of the two people and. I never heard of the lawsuit. You know it's interesting right, yeah, yeah. Dan: And it probably won't go between our country. It won't go further than our right right today, but gutenberg is well known because somebody had to be known for it and he, he ended up being the person. And my sense, my sense, is that you're having a lot of really weird things happening politically. Right now I'm just watching the states. For example, this guy, who's essentially a communist, won the Democratic primary to become mayor of New York. Dean: I saw that Ma'am Donnie. Dan: And he's a complete idiot. I mean, he's just a total wacko idiot. But he won and the reason is that that whole way of living, that whole expertise way of living, of knowing theories and everything, is disappearing. It's going to disappear in the next 20 years. There's just going to be new things you can do with ai. That's, that's all there's going to exist. 20 years from now and uh, and nobody can be the gatekeeper to this, nobody can say well you can't do that with ai. Anybody can do it with ai and um and you. There's going to be people who do something and it just becomes very popular. You know and there's no predicting beforehand who the someone or the something is going to be. That becomes really popular. But it's not going to be controlled by experts. Dean: Yeah. Dan: I think. Ai is the end of expertise as we've known it. Dean: Yeah, yeah, yeah, I think that's really I mean a little bit. I think that's been a big shift. I'd never thought about it like that. That that's where the if we just look at it as a capability, it's just an accelerator, in a way. Information prior to November 22, prior to chat, gpt all of this information was available in the world. You could have done deep dive research to find what they're accessing, to uncover the lawsuit and the. You know all of that, that stuff. But it would require very specialized knowledge of how to mine the internet for all of this stuff where to find it how to summarize it. 0:32:24 - Dan: Well, not only that, but the funding of it would have been really hard you know you'd have to fund somebody's time, somebody who would give you know their total commitment to they, would give their total attention to a subject for 10 years you know, and they'd probably have to be in some sort of institution that would have to be funded to do this and you know it would require an enormous amount of connection, patronage and everything to get somebody to do this. And now somebody with AI can do it really really cheaply. I mean, you know, really really quickly, really cheaply. I mean you know really really quickly, really cheaply and wouldn't have to suck up. Dean: Yeah. I mean this is wild, this is just crazy. Dan: Yeah, that sounds like a yeah, you should take that at a level higher. That sounds like an interesting play. Dean: I mean, it's really, it is. I've just, my eyes have been opened in a way. Dan: Now, now. Now have somebody you know. Just ask them to do it in a Shakespearean British accent, right. Just ask someone to do it. I bet. Dean: Yeah. Dan: I bet it'll be really interesting. Like that's what I think now is there would be. Dean: the thing is you could literally go to Eleven Labs and have the voice having a, you know, having British Shakespearean dramatic actors. Yeah, read, create a radio play of this. Dan: Yeah, so I go back to my little quarterly book, the Geometry of Staying Cool and Calm, which was about a year and a half ago. And I said there's three rules Number one everything's made up. Does this check? Does that check? Everything's made up, yeah. Dean: Did we just make that up this? Dan: morning. Dean: Yep. Dan: Nobody's in charge. Dean: Right. Dan: Is anybody in charge? Dean: Do we have to ask? Dan: permission. Dean: Yep, okay, and life's in charge. Right, is anybody in charge? Do we have to ask permission? Yep, okay. Dan: And life's not fair. Dean: Life's not fair. Dan: Life's not fair, that's right. Why do we get to be able to do this and nobody else gets to be man? Life's not fair. Dean: Uh-huh. Dan: Wow. Dean: It's a pretty big body of work available. I mean, that's now that you think about it. I was kind of looking at it as saying you know, I was worried that the creativity, or, you know, base creativity, is not going to be there, but this brings certainly the creativity into it. I think you're absolutely right, I've been swayed here today. Your Honor, yeah. Dan: But you're still confronted with the basic constraint that attention is limited. We can do this, but it's enjoyable in its own. Whether anybody else thinks this is interesting or not doesn't really matter. We found it interesting yeah, yeah, in background. Dean: Uh, you know, charlotte created a, uh, a playbill for this as well. She just kept asking follow-up would you like me to create a playbill I said. I said, can you design a cover of the play Bill? And it's like you know yeah, what's it called Well the Mainzer Stad Theater proudly presents. The Press Betrayed A Tragic History in One Act, being a True and Faithful Account of the Lawsuit that Shook the world. Yeah, that's great I mean it's so amazing, right, that's like, that's just. Yeah, you're absolutely right, it's the creativity, I guess it's like if you think about it as a capability. It's like having a piano that's got 88 keys and your ability to tickle the ivories in a unique, unique way. Yeah, it's infinite, yeah, it's infinite yeah. And you're right that, nobody that that okay, I'm completely, I'm completely on board. That's a different perspective. Dan: Yeah, and the. The interesting thing is the. I've just taken a look at the odds here, so you have, you start with 10 and if you did you continue down with 10, that makes it 100, that makes it a thousand, you know, it makes it 10, 000, 100, 000, a million. Uh, you know. And then it you start. And the interesting thing, those are the odds. At a certain point it's one in ten billion that anyone else could follow the trail that you just did. You know, yeah, which makes it makes everything very unpredictable you know, it's just completely unpredictable, because yeah and original. Unpredictable and original yeah. And I think that this becomes a huge force in the world that what are the structures that can tolerate or respond well to this level of unpredictability? I think it's. And then there's different economic systems. Some economic systems are better, some political systems are better, some cultural systems are better, and I've been thinking a lot about that. There was a big event that happened two days ago, and that is the US signed their first new trade agreement under Trump's. That is, the US signed their first new trade agreement under Trump's trade rules with Vietnam, which is really interesting, that Vietnam should be the first, and Vietnam is going to pay 20 percent tariff on everything that ships in. Everything that is shipped produced by Vietnam into the United States has a 20% tariff on it. And they signed it two days ago. Okay. Dean: Wow. Dan: However, if China ships it because China maybe has a much bigger tariff than Vietnam does, but the Chinese have been sending their products to Vietnam where they're said made in Vietnam and they're shipped to the United States the US will be able to tell that in fact it's going to be 40% for Vietnam if they're shipping Chinese products through. Dean: And this can all be tracked by AI. Dan: Right, this can all be tracked by AI. The reason why Trump's thing with tariffs this year is radically different from anything that happened previously in history is that with AI you can track everything. Dean: Yeah. Dan: And it happens automatically. I mean, it's not a stack of paper on an accountant's desk, it's just electronic signals. Oh, no, no that came from the Chinese 40% Please, please, please, send us a check for 40%, right, right, right, right, 40%. And my sense is that this is the first instance where a new set of rules have been created for the whole world. I mean, trump went to Europe two weeks ago and the Europeans have been complaining about the fact that their contribution to NATO has to be 2% of GDP, and that's been contentious. I mean, canada is doing like 1% or something like that, and they're complaining. And he came away with an agreement where they're all going to increase their contribution to NATO to 5% of NDP, and part of the reason is they had just seen what his B-2 bombers did to Iran. The week before and I said, hey, it's up to you. I mean you can do it or not do it, but there's a reward for doing it and there's a penalty for not doing it, and we can track all this electronically. I mean we can tell what you're doing. I mean you can say one thing but, the electronics say something else. So I think we're into a new world. Dean: I really feel like that yeah, yeah, wow. Dan: But it's expertise in terms of an individual being an expert. There's expertise available anytime you want to do it, but an individual who's an expert, probably that individual is going to disappear. Dean: Yeah, I agree, yeah, I can't. Yeah, I mean this is, yeah, it's pretty amazing. It's just all moving so fast, right, that we just and I don't think people really understand what, what we have. Yeah, I think there's so many people I wonder what, the, what the you know percentage or numbers of people who've never ever interacted with chat GPT. Dan: Me, I've never. Dean: Well, exactly, but I mean, but perplexity, I have perplexity. Dan:Yeah, exactly. Dean: Yeah, yeah, that's interesting. Dan: Yeah, well, you know. I mean, there's people in the world who haven't interacted with electricity yet. Somewhere in the Amazon, you know, or somewhere, and you know I mean the whole point is life's not fair, you know, life's just not fair. Nobody's in charge and you know everything's made up but your little it was really you know extraordinary that you did it with Charlotte while we were talking, because yeah would you get two levels, two levels in or three levels in? Dean: I went three or four, like just that. So I said, yeah, I asked her about the top 10 things and I said, oh, tell me about the lawsuit. And she laid out the things and then she suggested would you like me dramatic? Uh yeah, and she did act one, act two, act three and then yeah doing it in, uh, in shakespearean, shakespearean. And she did that and then she created the playbill and I said, can you design a cover for the playbill? And there we are and that all happened happened while we're having the conversation. Dan: You know what's remarkable? This is about 150 years before Shakespeare. Dean: Yeah, exactly, it's wild, right. I mean I find I was looking at, I had someone, diane, one of the runs, our Go-Go Agent team. She was happened to be at my house yesterday and I was saying how I was looking, I'm going to redo my living room area. My living room area I was asking about, like, getting a hundred inch screen. And I would say asking Charlotte, like what's the optimum viewing distance for a hundred inch screen? And she's telling the whole, like you know, here's how you calculate it roughly. You know eight to 11 feet is the optimal. And I said, well, I've got a. You know I have a 20 by 25 room, so what would be the maximum? What about 150 inches? That would be a wonderful, immersive experience that you could have. You certainly got the room for it. It was just amazing how high should you mount? Dan: that yeah, but but can they get it in? Dean: that's the right, exactly. Dan: Yes, if you have to if you have, if you have to take out a wall to get it in, maybe, yeah, too expensive, yeah yeah, but anyway, that's just so. Dean: It's amazing right to just have all of that, that she knows all the calculations, all the things. Dan: Yeah, and I think the you know what you've just introduced is the whole thing is easy to know. Dean: The whole thing, is easy to know. Well, that's exactly it. Dan: This is easy to know. Whichever direction you want to go, anything you need will be easy to know. Dean: Yeah. Dan: And that's new in human affairs We've had to pay for expertise for that, yeah. Dean: You'd have to pay a researcher to look into all of this stuff right, yeah. And now we've got it on top. Dan: We were at the cottage last week and Babs has a little pouch it's sort of like a little thing that goes around her waist and it's got. You know she's got things in it, but she forgot that she put the Tesla. You know our keys for the Tesla in and she went swimming and then she came out. It doesn't work after you go swimming with the Tesla. Dean: I don't even have a key for my Tesla anymore. It's all on my phone. Yours is on your phone. Dan: Yeah, yeah well, maybe she. Well, that'll be an upgrade for her to do that. But anyway, she went on YouTube and she said how do you, if you go swimming with your Tesla, bob, and it doesn't work, can you repair it? And then she went on YouTube and it would be easier buying a new Tesla. Dean: That's funny yeah, first you do this, then you do this. And interesting, uh, there's a guy uh rory sutherland, who is the uh vice chairman of ogilvy, uh advertising oh yeah and wow, and yeah, he did he had a really interesting thought he said let's just propose that we're all using electric cars, that electric cars are the norm. And we're all charging them at home and we're all driving around and we're all. It's all. You know, everybody's doing that. And then somebody from Volkswagen comes up and says hey, I got another idea. What if, instead of this, electric engine? or electric power. What if we created a combustion engine that would take and create these mini explosions in the vehicle, and, of course, we'd have to have a transmission and we'd have to have all of these, uh, all these things, 250 components, and you know, and you'd be asking well, is it, is it, is it faster? Uh, no, is it, is it more convenient? No, is it, is it, you know, safer? you know none of those things. It would. There would be no way that we would make the leap from electric to gasoline if if it didn't already exist. That's an interesting thought. You and he said that kind of. he used this kind of thinking like rational thinking and he said that rational thinking often leads to the wrong conclusions. Like he said, if you had a beverage and your job was that you were trying to unseat Coca-Cola from the thing, if you're trying to be a competitor for Coca-Cola, rational thinking would say that you would want to have a beverage that tastes better than Coke, that is a little less expensive and comes in a bigger package. And he said that's what you would bigger container, that's what you would do to unseat them. But he said the reality is that the biggest disruptor to Coca-Cola is Red Bull, which is expensive in a small can and tastes terrible. It's like you would never come to the conclusion that that's what you're going to do. But that wasn't. It wasn't rational thinking that led to no no yeah, and the other. Dan: The other thing is that, um, you know, um, the infrastructure for the delivery of fossil fuel is a billion times greater than the infrastructure delivery system for electricity yes. And that's the big problem is that you know it's in the DNA of the entire system that we have this infrastructure and there's millions and millions and millions and millions of different things that already work. Dean: And you're trying to. Dan: But the other thing is just the key. There is energy density, it's called energy density. That if you light a match to gasoline, you just get enormous energy density. And this came up. I was listening to this great guy. I'll send you the link because he's really funny. He's got a blog called Manhattan Contrarian. Really really interesting. Okay, you know, really interesting. Dean: Okay. Dan: You know New York City. You know he's New York City. He's a New Yorker guy and he was just explaining the insanity of the thinking about energy in New York State and New York City and he said just how weird it is and one of the things is that they've banned fracking in New York. Dean: Oh, wow. Dan: They have a huge deposit of natural gas underneath New York State, but they've banned it. Okay, so that's one. They could very, very easily be one of the top energy-producing states, but rather they'd rather be one of the great energy. We have to import our energy from somewhere else, Because that puts us on the side of the angels rather than the side of the devils. You know. Dean: Oh right, yeah, Side of the angels rather than the side of the devils. Dan: You really want to be on the side of the angels, but he was talking that they're exploring with green hydrogen. Have you ever heard of green hydrogen? Dean: Never. Dan: Well, it's green because it's politically correct. It's green, and then it's hydrogen, it's green and then it's hydrogen, and so what they have is in one place it's on Lake Ontario, so across the lake from Toronto, and then it's also in the St Lawrence Seaway. They have two green energy sites. And they have one of them where it's really funny they're using natural gas to produce the electricity to power the plant that's converting hydrogen into energy. Dean: Okay. Dan: Why don't you just use the natural gas? Oh, no, no, no, no, no. We can't use natural gas. That's evil, that's the devil. And so it's costing them 10 times as much to produce hydrogen electricity out of hydrogen. Rather, they just use the natural gas in the beginning to use it. And if they just did fracking they'd get the natural gas to do it. But but that produces no bureaucratic jobs, and this other way produces 10 times more bureaucratic jobs. Dean: That's crazy, yeah, yeah. Dan: But he just takes the absurdity of it, of how they're trying to think well of themselves, how much it costs to think well of yourself, rather than if you just solved a problem, it would be much easier. Mm-hmm, yeah, yeah, amazing, yeah, marvelous thing. But I'm interested in how far you're going to go. I mean, you've already written yourself a great Shakespearean play, maybe you? don't have to go any further than that. Dean: I mean I think it's pretty fascinating, though, right Like, just to think that literally as an afterthought or a side quest, while we're, I would say as a whim. You know, that's really what we, this is what I think, that's really what I've been reframed today, that you could really chase whims with. Yeah, this you know that, that, that you can bring whatever creativity um you want to. It like to be able to say okay, she's suggesting a dramatic play, but the creativity would be what if we did it as a Shakespearean play? That would be. Dan: You know, I think Trump is tapping into this or something you know, because he had two weeks when it was just phenomenal. He just had win after win, after win after win, after, uh, after two weeks, I mean nothing, nothing didn't work for him. Supreme court, dropping bomb on iran, the passage of this great new tax bill, I mean just everything worked. And I said he's doing something different, but the one you know Elon Musk to do. We have to use this Doge campaign and we have to investigate all of Elon's government contracts. And he says that's what we have to do. Dean: We have to. Dan: Doge, Elon, and he says you know he'll lose everything. He'll lose Tesla. He'll lose SpaceX, everything He'll have Tesla. He'll lose SpaceX, everything. He'll have to go back to South Africa. Dean: I mean that's unbelievable. Dan: He's such a master like reframer. Dean: You know, I saw him turning the tables on Nancy Pelosi when she was questioning his intentions with the big beautiful bill Just tax breaks for your buddies. And he said oh, that's interesting, let's talk about the numbers. And he pulls out this thing. He says you know, you have been a public servant. Dan: You and your husband. Yeah, you and your husband, you've been a public servant, you've had a salary of $200,000 a year $280,000 and you're worth $430 million. How'd you do that? Dean: That's an interesting story. Dan: There's not a person on Wall Street who's done as well as you have. How did you do that? You know Exactly. Dean: I just think what a great reframe you know. Dan:Yeah. Dean: Yeah, he's a master at that. You know who I haven't heard from lately is Scott Adams. He's been off my radar. No, he's dying. He's been off my radar. Dan: He's dying, he's dying and he's in his last month or two. He's got severe pancreatic cancer. Dean: Oh, no, really. Dan: And you know how you do that, how you do that. You know I'm convinced you know, I mentioned it that you die from not getting tested. I'm sure the guy hasn't gotten tested in the last you know 10 years. You know because everything else you know you got to get tested. You know that stuff is like pancreatic is the worst because it goes the fastest. It goes the fastest Steve Jobs. And even Steve Jobs didn't have the worst kind, he just fooled around with all sorts of Trying to get natural like yours, yeah. Yeah, sort of sketchy sketchy. You know possibilities. There was no reason for him to die when he did. He could have, he could have been, you know, could have bypassed it. But two things you didn't get tested or you got tested too late. Dean: So that's my Well, you said something one time. People say I don't want to know. He said well, you're going to find out. I said don't you? Dan: worry, don't worry, you'll find out. When do you want to find out? Dean: Right Exactly Good, right Exactly Good question yeah. Dan: What do you want to do with the information Right, exactly, all right. Well, this was a different kind of podcast. Dean: Absolutely. We created history right here, right, creativity. This is a turning point. For me, personally, this is a turning point for me personally. Dan: I was a witness yeah fascinating okay, dan, I'll be in Chicago next week. I'll talk to you next week, okay, awesome bye, okay, bye.

In this week's episode of the EMJ GOLD Podcast, Matt Mortimer Ryan, Senior Global Marketing Manager, Vaccines, GSK, shares his perspective on how understanding patients' emotional drivers can unlock more impactful, insight-led disease awareness campaigns.  Matt joins Isabel to discuss what true patient-centric marketing looks like in practice, how to translate behavioural insights into smarter strategies, the advice he'd give his younger self and much more.  A little more on EMJ GOLD's guest…  Matt is a global marketing leader at GSK, driven by a passion for human-centered innovation in the pharmaceutical industry. With more than 20 years of experience at GSK, Pfizer and Danone, he combines his scientific curiosity with strategic creativity to accelerate meaningful outcomes for patients. The views expressed in this interview are Matt Mortimer-Ryan's own and do not necessarily represent those of GSK.  

Genau darüber haben wir mit Lukas Brandstetter gesprochen. Er ist der Top-Recruiter von Danone. Wenn du wissen willst, welche Tipps und Tricks er hat und wie du sie bei dir im Unternehmen anwenden kannst, dann solltest du dir dieses Nugget rund das Thema Recruiting auf jeden Fall anhören.Wenn du Lust auf mehr hast, dann hör dir die ganze Folge an:https://www.youtube.com/watch?v=qA34Mew3XUw

¿Qué hace que un cliente te vuelva a comprar en tu e-commerce?En este episodio de Fashion Digital Talks, conversamos con Guido Ginesi, cofundador y CEO de POU, sobre lo que realmente importa en el mundo del comercio electrónico: la recompra, la transparencia, la resolución de problemas y la capacitación constante.Guido comparte su experiencia emprendiendo desde cero, tras pasar por empresas como Danone y Despegar, y nos deja lecciones clave sobre cómo escalar un negocio digital sin perder el foco en la experiencia del cliente.

Today on Welcome to Cloudlandia, Our discussion unravels the surprises of Ontario's geography, the nuances of tariff wars, and the timeless drive for ambition, ensuring you're well-equipped with insights into how technology continues to redefine the global landscape. Discover how NuCom's innovative app is revolutionizing sleep and relaxation. We dive into the specifics of how its unique audio tracks, like "Summer Night," are enhancing REM and deep sleep, all while adding a humorous twist with a comparison to Italian driving laws. With separate audio for each ear and playful suggestions for use, you'll learn how this app is setting new standards for flexibility and effectiveness in achieving tranquility. Finally, we ponder the evolving nature of trust in a world increasingly dominated by AI and digital interactions. Drawing inspiration from thinkers like Jacques Ellul and Thomas Sowell, we discuss the societal shifts driven by technological advances and the potential need for encryption to verify digital identities. SHOW HIGHLIGHTS We discuss the intriguing journey from Ontario's cottages to the realm of international trade, focusing on how AI is reshaping trade agreements and challenging the predictability of global politics. Dean explores NuCom's innovative app designed to improve sleep and relaxation through unique audio tracks, highlighting its effectiveness in enhancing REM and deep sleep. We ponder the evolving nature of trust in a digital world increasingly dominated by AI, exploring how we can maintain authentic human interactions amid rapidly advancing generative tools. Dan shares a humorous story of two furniture companies' escalating marketing claims, setting the stage for a discussion on capitalism and the importance of direct referrals in business. We delve into the impact of technology on society, drawing insights from Jacques Ellul and Thomas Sowell, and compare AI's transformative potential to historical technological advancements like the printing press. Dean highlights the importance of personalized market strategies, exploring how personal solutions can evolve into valuable products for a wider audience. We explore the concept of ambition and agency, discussing how adaptability and a forward-looking mindset can help navigate new realities and unpredictable changes in the world. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan. Dan: Ah, Mr Jackson. General Jackson. General Jackson. Dictator Jackson Dean: Now there's two thoughts that are hard to contain in the brain at the same time. Are you in Toronto or at the cottage today? At the cottage, look at you, okay. Dan: Yeah, all is well, very nice day, yeah, except our water went out and so we can't get it fixed until tomorrow morning because it's cottage country. Till tomorrow morning because it's cottage country. And you know, this is not one of those 24-7 everybody's available places on the planet. Dean: Where do people in cottage country go to get away from the hustle and bustle of cottage country on the weekends? Dan: Yeah, it's a good question. It's a good question. It's a good question they go about two hours north. Dean: It feels like that's the appropriate amount of distance to make it feel like you're getting away. Dan: In the wild. Dean: Yeah. Dan: So we're having to use lake water for priming the vital plumbing. Dean: The plumbing you have to do. Dan: You have to have pails of water to do that and we'll do. Even though it feels like a third world situation, that's actually a first world problem. Dean: You're right, you're exactly right. Dan: Yeah, yeah, beautiful day, though. Nice and bright, and the water is surprisingly warm because we had a cold winter and the spring was really cold and we have a very deep lake. It's about um the depth meters on the boats go down to 300 feet, so that's a pretty deep lake that's a deep lake. Yeah, yeah, so here we are here's a factoid that blew my mind. The province of Ontario, which is huge it's 1,000 miles north to south and it's 1,200 miles east to west has 250,000 freshwater lakes, and that's half the freshwater lakes on the planet. Isn't that amazing? Dean: Yeah, I heard a little. There's some interesting Ontario facts. I remember being awed when I found out that you could drive the entire distance from Toronto to Florida north and still be in Ontario. Dan: Yeah. Dean: Yeah, yeah. Dan: Yeah, If you go from the furthest east, which is Cornwall a little town called Cornwall to the furthest west, which is a town called Kenora Right, kenora to the furthest west, which is a town called canora right, uh, canora. It's the same distance from that as from washington dc to kansas city. Oh, that's amazing yeah I had a good. Dean: I had a friend who was from canora. He was an olympic decathlete, michael sm. He was on the Olympic decathlon team and that's where he was from Kenora, kenora. Dan: Mm-hmm. Yeah, yeah, it's a lot of big. I mean most of it's bugs, you know most of it's bugs. It's not, you know, the 90% of the Ontario population lives within an hour 100 miles of the? U, lives within an hour a hundred miles of the US. Yeah, yeah, you know, I mean that's it's if you go from the east coast to the west coast of Canada. It's just a 3,200 mile ribbon, about a hundred miles high that's really can't. From a human standpoint, that's really Canada. Everything else is just bugs yeah. Dean: So it's very. I guess you've been following the latest in the tariff wars. You know again Canada with the oh yeah, well, we're going to tax all your digital things, okay. Dan: Okay, yeah, okay we're done. Yeah, we're done. That's it Good luck Stay tuned. Dean: We'll let you know how much we're going to charge you to do business. I mean, where does this posturing end, you know? Where do you see this heading? Dan: Well, when you say posturing, you're Well. Dean: I don't think I mean it's. Dan: There's a no. It's the reworking of every single trade agreement with every single country on the planet, which they can do now because they have AI. Yeah, I mean, you could never do this stuff before. That's why using past precedents of tariffs and everything else is meaningless. Dean: Well, here's an example. Dan: If the bombing of Iran, which happened in recent history, iran which happened in recent history, if that had happened 30 years ago, you would have had a real oil and gas crunch in the world. Everything would crunch, but because people have instant communications and they have the ability to adjust things immediately. Now, all those things which in the past they said well, if you do that, then this is going to happen. Now I don't think anything's going to happen, Everybody's just going to adjust. First of all, they've already built in what they're going to do before it happens. You know, if this happens, then this is what we're going to do. And everybody's interconnected, so messages go out, you know they drop the bomb, the news comes through and in that let's say hour's time for everybody involved. Probably you know 10 billion decisions have been made and agreed on and everybody's off and running again. Yes, yeah. Dean: Yeah, it's amazing how this everything can absorb. Dan: I think the AI changes politics. I think it changes, I think it changes everything. Mm-hmm, mm-hmm. Dean: Agreed, yeah, but, but, but not necessarily in any predictable way, mm-hmm. Right, exactly. Dan: Yeah. Dean: But meanwhile we are a timeless technology. Dan: We are. Dean: I was rereading you Are a Timeless Technology. Yeah, these books, Dan, are so good oh thank you. Yeah, I mean, they really are, and it's just more and more impressive when you see them all you know lined up 40 of them, or 44 of them, or whatever. I'm on 43. Dan: I'm on 43. 43 of them yeah, I'm on 43. I'm on 43. 43 of them, yeah, yeah, yeah, yeah. This one's called Always More Ambitious, and we talked about this in the recent In the free zone yeah. In the free zone that I'm seeing ambition as just the capability platform for all other capabilities. Dean: Yes, you know, you have ambition and you know or you don't. Dan: And then agency goes along with that concept that, depending on your ambition, you have the ability to adjust very, very quickly to new things. For example, getting here and, uh, it was very interesting. We got here yesterday and, um, we had an early dinner. We had an early steak dinner because we were going to a party and we didn't think that they would have the kind of steak at the party that we were right, they didn't have any steak at all. Oh, boy, and they had everything that I'm eating steak. The reason I'm eating steak is not to eat the stuff that's at the party. Right, exactly, yes, I mean, I'm just following in the paths of the mentor here, of the mentor here, anyway, anyway, um, so you know, all the water was working and everything, and when we went to the party we came home and the water didn't work and it's some electrical connection you know, that in the related to the pump and um and anyway, and I just adjusted. you know, it was still light out, so I got a bucket and I went down to the lake and I got a bucket full of water and I brought it up and you know, and I was really pleased with OK. Ok, scene change. Dean: Yeah right, Exactly yeah. Scene change. Dan: Ok, you, you gotta adjust to the new one, and I'm new reality, right yeah, new reality. Okay, what you thought was going to happen isn't going to happen. Something is going to happen and that's agency. That's really what agency is in the world. It's your ability to switch channels that there's a new situation and you have the ability not to say, oh, I'm, oh, why, jane? You know, and you know that long line of things where, maybe 10 years ago, I was really ticked off and you know and, uh, you know, you know, I checked if I had any irish whiskey, just to to dead dead in the pain. Dean: All right. Dan: Yeah, and I just adjusted. You know? Yeah, this morning I took a Pyrex you know, the bowls you use to mix things, the mixing bowls you know, yes and I just filled it up with water, put it in the microwave. It still works, the microwave. Went and I shaved, you know, and. Dean: I shaved Right. There you go. Dan: Yeah, you can do a washcloth bath if you need to. Warm water, yeah, but the interesting thing about it is that I think that you don't have agency unless you have ambition. In other words, you have to have a fix on the future, that you're going to achieve this, you're going to achieve this, you're going to achieve this, and it's out of that ambition that you constantly develop new capabilities. And then the other thing is you utilize all the capabilities you have if something goes you know goes unpredictable. Dean: Yeah. Dan: Yeah. Dean: And my. Dan: Thing is that this is the world. Now, I mean, you know and so, and anyway it's, it's an interesting thing, you know but I'm really enjoying. I'm really enjoying my relationship with perplexity. I'm sort of a one master, I'm a one master dog. Dean: Right, exactly. Dan: Like I listened to Mike Koenigs and he's investigated 10 new AIs in the four weeks since I talked to him last. Dean: He's doing that there. Dan: I'm just going developing this working relationship with one. Dean: I don't even know. Dan: If it's, is it a good one? I don't even know if perplexity is one of the top ones, you know, but it's good for my purposes. Dean: Well, for certain things it is yeah, for just gathering and contextualizing internet search stuff. But you know I look at Mike, as you often talk about Joe Polish, that you know. You don't need to know everybody, you need to know Joe Polish. I just need to know Joe, anybody you want to meet, you just mention it to Joe and he can make it happen. And I'd look at Mike Koenigs like that with AI tools. We don't need to know all the AI tools. Dan: We just need to stay in touch with Mike. Dean: Mike and Lior and Evan, you know we're surrounded by people who are on the. Dan: Yeah. And Tom Labatt do you know Tom, yeah, well, tom has created this AI mindset course that he's doing. And and he he comes to every one of our 10 times. Our connector calls, you know the two hour Zoom calls. So we've got every month I have two for 10x and I have two for FreeZone and and he's in breakout groups and every time he's in a breakout group. He acquires another customer. Dean: Right. Dan: And then I'll have Mike talk about what he's discovered recently. His number goes into chat and you know know, 10 people phone him up and say what's this all about? And it's amazing the, the uh, what I would say the um, um progress in our strategic coach clients just acquiring ai knowledge and mindsets and capabilities just by having one person who I just get him to talk to on a Zoom call. Dean: Yeah, it's pretty amazing yeah. Dan: I think this is kind of how electricity got foothold. Did you get electricity in your house? Yeah, yeah, yeah and you have electric lights. Yeah yeah, yeah, yeah, and you have electric lights. Yeah, yeah, I do, yeah, yeah, you know, it's, you know. And then all sorts of new electrical devices are being created. Dean: Yes, that's what I'm curious, charlotte about the, the, uh. What were the first sort of wave of electrified uh conveniences? You know that. Where did we? Where did we start? I know it started with lights, but then. Dan: Yeah, I think lights obviously were the first. Yeah, yeah. It would have taken some doing, I think actually. I mean, once you have a light bulb and they're being manufactured, it's a pretty easy. You can understand how quickly it could be adapted. But all the other things like electric heaters, that would take a lot of thinking. Dean: Before what we're used to as the kind of two or three prong, you know thing that we stick into the wall. Before that was invented, the the attachment was that you would plug it into the light socket. Dan: Oh yeah, that was how you would access the electricity. That's right, you had a little screw in. Right, you had a little screw in that you could put in. Yeah, I remember having those yeah. Dean: Very interesting, that's right. Dan: Right, yeah, yeah. And then you created lawn wires that you could, you know you could you know, it's like a pug, but you needed something to screw into the light socket. Dean: Yeah, yeah, yeah, very, I mean it's, it's so. Yeah, what a. What a time. We had a great um. I don't know if we recorded um. We uh, chad and I did a vcr formula workshop the day in toronto, in toronto, yeah, and that was a really the first time we'd done anything like a sort of formalized full-day exploration. It's amazing to see just how many you know shining a light for people on their VCR assets and thinking of it as currency and thinking of it as currency and it's amazing how, you know, seeing it apply to others kind of opens their eyes to the opportunities that they have. You know, yeah, it was really I'm very excited about the, just the adaptability of it. It's a really great framework. Dan: Have you gotten? Your NuCom yet? Dean: I have absolutely. Dan: I really love it what's your favorite? I have different. First of all, I use the one at night that sounds like crickets. Okay, yeah, you know, it's 10 hours, you can put it on for 10. It's called Summer Night and it's got some. There's a sort of faint music track to it. But my aura, I noticed my aura that my REM scores went up, my deep sleep scores went up and the numbers you know. Usually I'm in the high 70s. You know 79, 80, and they jumped to 86, 87. And that's just for sleep, which is great. So I've had about two weeks like that where I would say I'm probably my sleep scores I'll just pick a number there but it's probably up around 50, 15, 15, better in all the categories and that and. But the one thing is the readiness. The readiness because I play the trackster in the day. But the one thing is the readiness, the readiness because I play the trackster in the day. But the one that I really like to have on when I'm working is ignite okay yeah, it's a. It's a really terrific. It's really terrific, that's right I haven't used any of the daytime. Uh, yeah, the daytime yeah, yeah, and then the rescue is really great. Okay, yeah, and you know For people listening. Dean: We're talking about an app on iPhone called NuCom N-U N-U-Com, yeah, and it's basically, you know, waves, background music. I mean, it's masked by music, but it's essentially waves. Dan: Apparently. We were in Nashville last week and David Hasse is experimenting with it. He says what they have is that they have two separate tracks. I use earphones and one track comes in through your right ear, one comes and your brain has to put the two tracks together, and that's what uh, so it elevates the brain waves or kind of takes the brain waves down. And there's music. Dean: You know the music yeah over and uh, but I noticed mentioned to me that the music is incidental, that the music has nothing to do with it. Dan: No, that's exactly right, it just gives your brain something to hold on to Attached to yeah. And then Rescue is really great. I mean that one. Just you know if you have any upset or anything, or you're just really busy, or you're enjoying anything. You just put it on, it just calms you right down. Dean: Did you notice that the recommendation on Ignite is to not use more than 60 minutes a day? Dan: Yeah, I doubt if I do. I think it's about a 14-minute track. Oh, okay, yeah, interesting, yeah, but that's a suggestion. Dean: Yeah, it is a suggestion. That's right, that's funny. Dan: Now what you're talking about. There is a suggestion. That's right, Now what you're talking about. There is a suggestion. Dean: That's all suggested. That's right. Dan: That reminds me of I was in Italy, I was on the Amalfi Coast and Italians have a very interesting approach to laws and regulations, you know. So we were going down the street and I was sitting right next to the bus driver, we were on a bus and a whole group of people on the bus, and so we come down to a perpendicular stop. You know you can't go across, you have to turn, and the sign is clearly says to the, and the driver turns to the left, and I said I think that was a right-hand turn. He said merely a suggestion. I love it. Dean: That's great. Dan: Merely a suggestion. Yeah, that's funny, yeah, yeah, yeah, that's funny. Have lawsuits, you know, like something like this. I mean, it's a litigious country, the. Dean: United States. Dan: Yeah, and so you know they may be mentally unbalanced, you know they may be having all sorts of problems. And they said why don't we just put in recommended not to use it more than an hour? So I think that's really what it is. That's funny. Yeah, Like the Ten Commandments, you know, I mean the suggestions yeah, there are ten suggestions, you know, yeah, yeah, but break two of them at the same time and you're going to find out. It's more than a suggestion. Yeah, fool around and find out, yeah I think in terms of book titles, that's a good bit. Pull around and find out. That's right, exactly. So what would you say is uh, just going on the theme of pulling around and find out that you've discovered is that there's things with AI that probably shouldn't go down that road. Dean: Anything. Just philosophically, I'm more and more resolute in my idea of not spending any time learning the particular skill or learning the particular tool, because I really, if I look at it that fundamentally, if you think about it as a generative tool or as a collaboration, creating either images or words or picture or uh, you know, sound or video, that's the big four. Right, those are the underlying things. There's any number of rapidly evolving and more nuanced ways to do all of those things and you're starting to see some specialists in them now, like, I think, things like you know, eleven Labs has really focused on the voice emulation now and they're really like it is flawless. I mean, it's really super what you can do with generated, uh, voice. Now even they can get emotion and I think it's almost like the equivalent of musical notations, like you can say, you know, uh, you know pianissimo or or forte. You know you can give the intention of how you're supposed to play this piece. Uh, so you get a sense that they can say you know whispers, or quietly, or or excited, or giggles, or you know you can add the sentiment to the voice, and so you just think, just to know that, whatever you can imagine, you can get an audio that is flawless of your own voice or any voice that you want to create. You can create a. There is a tool or a set of tools that will allow you to prompt video, you know flawlessly, and that's going to constantly evolve. I mean, there are many tools that do like. It's kind of like this race that we're all in the first leg of the relay race here, and so it started out with Sora was able to create the video, and then the next you know, the VO three, you know less than a month ago, came out and is the far winner by now. So any time that you spend like learning that technical skill is I don't think that's going to be time well well spent, because there's any number of people who could do those things. So I think I'm more, you know, I'm more guessing and betting that imagination is going to be more valuable than industriousness in that. Dan: One thing, and I'd just like to get your take on this, that the crucial quality that makes human things work, human activities, human teamwork and everything is trust you know, and that you're actually dealing with something that you can trust. Ok, and I'm just wondering if the constant evolution of artificial intelligence is going to encourage people to make sure that they're actually dealing with the person in person, that you're actually dealing with another human being in person. Well, I see that in contact with this person or you've got some sort of encryption type mechanism that can guarantee you that the person that you're dealing with digitally is actually the person? And I'm just wondering, because humans, the need for trust overrides any kind of technology. Dean: I agree with you. I mean that's. I think we're going to see, I think we're going to see a more. We're going to react to that that we're going to value human, like I look at now that we are at a point that anything you see on video is immediately questioned that might be especially, yeah, especially if you, if it's introducing a new thought or it's counter to what you might think, or if it's trying to persuade you of something is. My immediate thought is is that real? You know, you know, I just wonder. You know what I was? I was thinking about Dan. You used to talk about the evolution of the signs. You know where it said the best Italian food on the street? Yeah, the evolution was in the town. Two furniture companies, yeah two furniture companies Best furniture. What was it? Dan: Yeah, best furniture companies, best furniture, what was it? Yeah, best furniture store on the street. So the other one comes back and says best, you know best furniture store in the town. And the other one says the other one comes back, state the other one comes back country. The other one comes back Western Hemisphere, the other one comes back planet, the other one comes back solar system and finally it's so far out, it's in the Milky Way. And the other one comes back and says best store on the street. Dean: Right, exactly, and I think that's where we're. I think that's where we're. Dan: Yeah. Anything to differentiate anything to differentiate, I mean the other thing is differentiation. You know, yeah, yeah, yeah and yeah, so no. I go back to Hayek. He's an economist, fa Hayek, and he said that he was talking about capitalism. And he said the big problem with capitalism is that it was named by its enemies. It was named by the whole group of people. You know, marx was the foremost person you know and he, you know, wrote a book, das Capital, you know, and everything else, and they thought it was all about capital. And he says actually, capital is actually a byproduct of the system. He said what capitalism is is an ever expanding system of increasing cooperation among strangers. He says it's just constant going out from ourselves where we can trust that we can cooperate with strangers. And he says most places in history and most places still on the planet, the only people you can trust are our friends and family our friends and family. That limits enormously cooperation, eliminates collaboration, eliminates innovation, eliminates everything if you can only trust the people that you know. He said that basically what capitalism is. It's got this amazing number of structures and processes and agreements and laws and everything that allow you to deal with someone you don't know halfway around the planet and money is exchanged and you feel okay about that and you know, there was a great book and I've recommended it again and again called the One-to-One Future. I've read it. Dean: I've read it. Yeah, yeah, this was written back in the 90s, yeah, and that was one of the things that they talked about was this privacy, that, and I don't see it happening as much, but we're certainly ready for it and and going to appreciate having a, an intermediary, having a trusted advocate for all of the things you know. That that's that we share everything with that one trusted person and trust them to vet and represent us out into the world. Dan: It's really interesting. It would have been at a Free Zone workshop, because those are the only workshops that I actually do, and somebody asked. Babs was in the room and they said that you know how many of your signups for the program you know, the last 12 months and you know we had just short of a thousand a thousand signups and you know, and we know what the influence was because we have the contact we have the, you know, we have the conversations between the salesperson and the person who signs up, and somebody asked how many of them come directly from direct referrals. It's 85%. It's not the only thing They'll read books. They'll see podcasts. Dean: Yeah. Dan: Yeah and everything like that, but it's still that direct referral of someone whose judgment they totally trust is the deciding factor. Dean: Yes, yeah, amazing, right, and that's. Dan: I mean, here we are. We're 36 years down. We're using all kinds of marketing tools. We're using podcasts, we're using books. We're using books, we're using social media. And it struck me one day. I said how do people know me on social media? I said I never use social media. I've never. I've never. Actually, I don't even know how to. I don't even know how to use social media. Dean: I wouldn't know how to get on and everything else. Dan: So I went to our social media director and I said um, how am I on social media? He says dan, you're out there, there you're doing every day you're doing 100 things a day you know you know. and he went down the list of all the different uh platforms that I'm in and I said uh. I said oh, I didn't know that. I said, do I look good? He said oh, yeah. He says yeah, nothing but the best, but I'm just using it as a broadcast medium. You know, I'm not using it as an interactive medium. Right Well, I'm not. We're using it as an interactive medium, but I'm not. Dean: Right. Dan: Yeah. Dean: Yeah, that's all that matters, right, I mean, and it's actually you, yeah, it's your words, but you're using, you know, keeping, like you say, somebody between you and the technology. Dan: Yeah, yeah, yeah, always keep a smart person. Right A smart person between yourself and the technology. Dean: Yeah, yeah, yeah. Dan: Yeah. So yeah, I was at the party. I had this party that was sort of a beach, had this party that was sort of a beach. You know, we have an island, but there are about 15 couples of one kind or another at the party last night, most of whom I didn't know, but I got talking and they were talking about the technology and everything like that. it was about a three person and myself and we were talking and they said, geez, you know, I mean it's driving me crazy and everything like that. And one of them said, dan, how are you approaching this? And I said, well, I'm taking a sort of different approach. And I just went through and I described my relationship to television, my relationship to social media, my relationship to the you know, my iPhone and everything else. And they said, boy, that's a really different approach. And I said, yeah, and I said you know we're growing, you know the company's growing, and you know everybody who needs to find out. what they need to find out is finding that out and everything else. So yeah, but I don't have to be involved in any of it. Dean: Right, yeah, you know, you're proof that it's. You can be in it, but not of it. Dan: Yeah, I think that's part of the thing. Yeah, but there's kind of a well, we're probably on this podcast, we're developing sort of an AI wisdom, because I think wisdom what matters is that you can adapt a particular strategy and just think of it, you know, and just stick with it. There's just something that you can stick with and it doesn't cause you any harm. Yeah, the one thing that I have learned is that the input between me and perplexity has to be 50-50. And the way I do it, dean, is I trigger everything with a fast filter, so I'll do the best result. You have just one box. I put the best result. You have just one box, I put the best result. That becomes the anchor of the particular project that I'm working on with Perpuxy. I'll just take it and stick it in there. Then I'll write one of the success criteria, okay, and then I'll take the success criteria and I said okay, now I want to create two paragraphs. Okay, so I've got the anchor paragraph and I've got this new paragraph. I want to take the central message of this success criteria and I want to modify whatever I wrote down in the lead and bring it back as a 100-word introduction where the success criteria has 50 words. Okay. And then what I'll do is I go to a mindset scorecard and I'll start creating mindsets and I'll take a mindset and I said, okay, I want to take this mindset and I want to change the meaning of the two paragraphs and it comes down and then after a certain point I said okay, let's introduce another. So I'm going back and forth where it's delivering a product but then I'm creating something new and inserting it into the product, and it's kind of like this back and forth conversation. Dean: You're using perplexity for this Perplexity yeah. Yeah. Dan: Yeah, and it has a really nice feeling to it that it's doing some magic. You know it's doing magic tricks. It's carrying out instructions instantaneously. You know three or four seconds. And then I read what I wrote and then it gives me a new idea. Then I write down the idea in the pass filter or the mindset scorecard and then I insert that new idea and say, okay, modify everything above with this new thought, and it's really terrific, it really works really great, yeah, okay, and you know it's, and what's really interesting about? I'll go do this. And then, down at the bottom, it creates a unique summary of everything that we're talking about, and I didn't ask it for a summary, but it creates a summary. Dean: That's amazing, isn't it? Dan: Yeah, yeah, yeah. Dean: Yeah, this is. You know. I really enjoyed the new tool that we did in the FreeZone workshop. This time I forget what the tool is called. Dan: I had three. I had the six-year your best six years ever. Was it that one we also? Dean: had. Always More Ambitious, always well, always more ambitious was great too, but yeah, that uh. But that six year your best six years ever is. That's such a good thing that if you just imagine that that's the, the lens that you're looking at the present through that, you're always. It's a durable thing. I try and explain to people I've had this framework of thinking in terms of the next hundred weeks is kind of a the long-term like actionable thing that you can have a big impact in a hundred weeks on something. But it's gonna happen kind of a hundred days at a time, kind of like quarters I guess, if you think about two years. But I've really found that everything comes down to the real actionable things are the next 100 hours and the next 100 minutes. And those I can find that I can allocate those 50 minute focus finders that. I do those sessions, it's like that's really the only. It's the only thing is to the extent that we're able to get our turn our ambitions into actions that correlate with those right that align, aligning our actions with our ambitions because a lot of people are ambitious on theoretically ambitious, uh, as opposed to applied ambition. Dan: They're not actionably ambitious. Dean: Actionably ambitious. I think that there's something to that, Dan. Dan: Yeah. Dean: And it's frustrating yeah. Dan: Yeah. Dean: Yeah. Dan: I think that's a really good, theoretically ambitious, but not actionably ambitious, yeah, and I think that's a really good theoretically ambitious but not actually ambitious, yeah, and I think that theoretically ambitious just puts you totally in the gap really fast. Absolutely Okay, because you have no proof, you're never actually You're full of propositions. Yeah, I'm reading a book. Have you ever read any of Thomas Sowell? I? Dean: have not. Dan: Yeah, he's a 93, 94-year-old economist at Stanford University and he's got 60 years of work that he's done and he's got a great book. It's a book I'm going to read continually. I have about three or four books that I just read continually. One of them is called the Technological System by Jacques Hulot, a French sociologist, jacques Lull, french sociologist, and it does the best job of describing what technology does to people, what it does to organizations, when they're totally reactive to it. Dean: You know in other words. Dan: They have no sense of agency regarding technology. They're just being impacted, and it's really good. He wrote it probably in the 60s or 70s and it's just got a lot of great observations in it. Dean: And. Dan: I've read it. I've probably read it. I started reading it in 1980, and I've probably read it three or four times. One book fell apart because there was so much notes and online Really Wow. Yeah, the binding fell apart. Dean: What's it called again? It's called the. Dan: Technological System. Dean: The. Dan: Technological System. Jacques, you know Elal and there's quite a good YouTube interview with him If you want to look it up. It's about 25, 30 minutes and very, very, very engaging mind. He really gets you to think when he talks about it. But the book that I'm talking about right now, this is Thomas Sowell. It's called Intellectuals and Society and he said if you take all the intellectuals in the world and you put all their sense of how the world works, at best it could represent 1% of the knowledge that's needed for the world to run every day the other 99%, and he calls it the difference between specialized knowledge and mundane knowledge. Okay, so specialized knowledge is where somebody really goes deep, really goes deep into something and then develops. You know, if the whole world would just operate according to what I'm seeing here, it would be a better world. And he says, and he said that's the intellectual approach. You know, I've I've really thought this deeply, and therefore what I want now is for someone to impose this on the planet. So, I feel good. But, he says what actually makes the world work is just everybody going about their business and working out rules of, you know, teamwork, rules of action, transaction work. And he says and intellectuals have no access to this knowledge whatsoever because they're not involved in everyday life, they're off. You know they're looking down from a height and saying you know, I'd like to reorganize this whole thing, have the mundane knowledge are now being able to really get multiply the value that they're just getting out of their daily interactions at an exponentially high speed and that the intellectuals are probably. The intellectuals are just if they're using AI. They're just doing that to multiply their theories. But they're not actionable ambition, they're theoretical. Theoretically ambitious right, yeah, yeah. Dean: Yeah, that's really interesting looking at the uh, you know, I think that there's, you know, kind of a giant leap from proposition to proof. Oh yeah, in the in the vision column is like that's it's worth so much. Uh, because intellectually that that's the. It's a different skill set to turn a proof into a protocol and a protocol into a protected package. You know, those don't require creative solution and I'm finding the real like the hotspot leverage points, like in the capability column. It's ability is the multiplier of capability. Dan: Yeah. Dean: You know, because that then can affect capacity and cash, you know. Dan: Yeah, yeah, I mean, if you take it. I mean never have human beings had so many capabilities available to them but do they have any ability to go along with the capabilities? Dean: Yeah. Dan: Yeah. Dean: And I think that that part of that ability is to recognize it. You know, vision ability to recognize the excess capacity that they have, you know. Dan: And. Dean: I think that that trusted you know. Dan: The leverageable point in the reach column is the you know a heart level, like an endorsed uh being access to somebody else's um, to somebody else's trust level yeah, relationships yeah it's so it's amazing like I just like that I've seen so much opportunity AI introduced chat, gpt, that we're at a major this is a major jump, like language itself almost. I often go back and say I wonder who the first tribe? That was probably a tribe that developed a language so that they could communicate. You know where they could keep adding vocabulary. You know they could keep adding vocabulary and that they must have just taken over everything immediately. They just totally took over just because of their speed of teamwork, their speed of getting things done. And then the next one was writing when they could write. And then you have another jump, because with writing came reading and then the next one came printing. You know, and I thought that when the microchip came in and you had digital language, I said this is the next gem. But digital language is just a really, really fast form of printing actually. It's just fast, but artificial intelligence is a fundamental breakthrough. So, we're right at the beginning. Gutenberg is like 1455, and it must have been amazing to him and the people who knew about him that he could produce what it would take, you know, a hand writer would take months and months that he could produce one in a matter of you know hours. He could produce in hours, but as many as you wanted. Dean: I wonder what the trickle down, like you know the transition, how long it took to eliminate the scribe industry. Dan: Well, I will tell you this that they have statistics that within 40 years after Gutenberg there were 30,000 presses across northern Europe. So it took off like a rocket. You know it took off. And I mean, and you know, and it I mean in the next 150 years, we're just pure turmoil politically, economically, culturally in. Europe after that came and I think we're in that. We're in that period right now. We're feeling it, yeah, I think so too. Everybody's going to have to have a newcomer. Dean: Yeah, that's right. Dan: Probably on rescue all day 60 minutes at a time, right? Yeah, yeah, yeah, anyway. What have we gotten today? What have we? What's the garden produced today? Dean: Well, I think that this, I think we had this thought of, I think you and I always come the two types of abilities. Well, the capability and the ability. No, theoretically ambitious and actionability Actionability- Theoretically ambitious and actionably ambitious. Dan: The vast majority of people are theoretically ambitious. Dean: They're not actionable. Yes. Dan: I think that's a good distinction. Dean: I do too. That was what I was going to say that level and I think that the you know, when you see more that the I think, being an idea person, like a visionary, it's very difficult to see that there's a lot of people that don't have that ability. But you don't, because we take it for granted that we have that ability to see things and and have that uh, access to that. It doesn't feel like you know almost like you can't uh, you've got the curse of knowledge. We know what it's like to constantly have vision and see things, that the way things could be, um, and not really realize that most people don't have that, and I think it's we discount it, um, or you can't discount it by thinking, well, that that can't be do you know what I? mean that there's got to be more to. It mean there's got to be, more to it. Well, that's the easy part or whatever, but it's not and that's yeah. I think that the more I saw Kevin Smith, the filmmaker, the director. He was on there's a series online called the Big Think and they have, you know, different notable people talking about just their life philosophies or the things, and he said something that on his, the moment he decided to move into being kevin smith professionally, that that, the more he just decided to double down on just being more kevin smith for a living it's like he's really without using the words of unique ability or those things that that was the big shift for him is just to realize that the unique view, vision, perspective that he has is the more he doubles down on that, the more successful things have been for him. Yep, yep. So there's nothing you know, you've been Dan Sullivan professionally or professional. Dan Sullivan for years. Dan: Yeah Well, 51, 51. Yeah, yeah, uh, it's created all sorts of tools. I mean uh you know, I remember the psychiatrist I went to the amen clinic to receive my um add diagnosis, you know because he's got. He's got about seven different types of ADD. Dean: Yes, which one do you? Dan: have. Yeah well, mine's not hyperactive at all. Dean: No me neither yeah. Dan: I mean it takes a lot to get me to move, Anyway, but mine is the constant being barbaric. It's sort of I'm thinking of this and then all of a sudden I think of something else. Dean: And then. Dan: now I've got two things to think about, and then the third one wants to join the party and everything else, and meanwhile I had something to do this morning and I just blew right past it. Dean: Anyway. Dan: Right, yeah, so anyway, but I had filled in. There's like 100 questions that you have to fill in online before they'll even accept you, and you know what's your day look like. You know mine pretty relaxed, good structure, everything like that. But the test, they do all sorts of brain scans. They test out concentration, they test out how long you can maintain attention on something. They do it at rest, they do it after exercise and everything like that. It's about three days. There's about nine hours of it that they do. And so we got together and she said you know, if you look at how you answered our questionnaire, online and you look at our test. These are in separate universes. They don't have any relationship to each other. To each other. She said I've never seen such a wide span between the two. So well, I'm sorry, you know we just pretty soon we got to what I do for a living and I said well, I create thinking tools for entrepreneurs. And so I told her, I gave her a couple of examples and she said well, I don't know who else you created these for, but you sure created them for yourself. And that's really what we do. Is that what we are best at in the marketplace is what we're trying to figure out for ourselves? Dean: Yes, I think that's absolutely true. Dan: We sell our therapies to others, that's right. We want to see if our self-therapies go beyond ourselves. Dean: Yeah, exactly. Dan: Yeah, yeah, all righty. Dean: Okay Dan. That was a good one, yeah, are we on next week? Dan: Yeah, oh, yeah, yeah, Perfect, perfect, okay, I'll be back. Dean: I'll meet you here. Dan: Okay, thanks Bye, thanks Bye. Thanks for watching.

In this week's Dig (In)spiration, Jess Gaedeke reflects on her conversation with Liz Ackerley, Senior Director of Strategic Insights & Analytics at Danone, on how real consumer stories can shift mindsets across departments, how branding and gamification helped scale Danone's Consumer Love program, and why mentoring isn't just about fixing problems, it's about unlocking potential.

Los titulares de la semana en 2Playbook.com junto a Álvaro Carretero y Patricia López. Hoy analizamos los patrocinios de Danone con Carlos Alcaraz, de Kress y Worx con el Real Madrid, la ruptura de Telefónica con el Inter FS, la compra de Caliente TV por Fox, el negocio de la Liga F y las audiencias de la NBA. Además, suscríbete a 2Playbook y llévate el informe LaLiga Commercial Report con un 20% DE DESCUENTO. ¡Y recuerda que tienes un 50% de descuento si eres estudiante! ¿Quieres más podcast de la industria del deporte? Apunta: SPORTS, INSIDE by 2Playbook 2Playbook Breaking News PRO Media & Content PRO Women in Sport PRO FitnessContacto, sugerencias y feedback: podcast@2playbook.com

On this week's episode, Jess Gaedeke is joined by Elizabeth Ackerley, Senior Director of Strategic Insights & Analytics at Danone, to talk about how her team sparked a global empathy movement through the “Consumer Love” program, why mentorship and coaching are essential tools for leadership growth, and how Danone is staying head of the curve in a food industry transformed by GLP-1, protein trends, and women's health innovation.

In this episode of Culture Talents, Florence Hardy welcomes Ariadne De Oliveira, a global leader in the FMCG industries with a transformative career spanning more than 25 years across brands like Danone, Wella, and Nestlé.Originally from Brazil, Ariadne shares how her talents, Strategic, Ideation, Achiever, Activator, Learner, have shaped her leadership journey across continents and cultures. From driving innovation to navigating the complexities of global markets, she offers an inspiring look at how knowing and leveraging your strengths can unlock powerful results.Through personal reflections and practical insights, Ariadne explores what it means to lead with vision in a world shaped by change, technology, and diversity. A rich conversation for anyone curious about the real impact of talent in leadership, transformation, and personal growth.Enjoy the episode !Are you too a lifelong learner?If you want to lean in to the future with Ariadne de Oliveria, here is the book she recommended during our conversation.Winning the Right Game: How to Disrupt, Defend, and Deliver in a Changing World (Management on the Cutting Edge),by Ron Adner - MIT Press, 2023.-----------Want to find out more? At the Lab we're always happy to chat, so let us know on Linkedin or www.labodestalents.fr/en-----------Culture Talents is a podcast produced by Le Labo des Talents.Hosted by Florence HardyProduced by César Defoort | Natif.Florence Hardy and the coaches at Le Labo des Talents are certified by Gallup. However, we would like to point out that Le Labo des Talents is not affiliated with nor represents Gallup.The ideas we share here are not officially controlled, approved or endorsed by Gallup Inc. Gallup®, CliftonStrengths® and the 34 CliftonStrengths® theme names are the property of Gallup, Inc. For more information, visit www.gallup.com. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

C'est parti pour l'épisode 2 de la nouvelle saison de Vocation sur les voies du pouvoir et de l'influence avec Muriel Pénicaud et Mathieu Charrier. Muriel Pénicaud (même si on ne l'a présente plus) est et a été entre autres DRH de Danone et ministre du travail mais aussi photographe, conférencière, administratrice, autrice … Mathieu Charrier, lui, est journaliste, ancien de la rédaction d'Europe 1 et désormais directeur de la programmation culturelle de la Cité de la BD d'Angoulême. Ensemble (avec Nicoby), ils ont écrit une bande dessinée : Travailler Demain, sortie le 9 avril aux éditions Glénat. L'histoire : Soraya profite du pot de départ à la retraite de sa grand mère Cathy pour faire un exposé sur le futur du travail en partant à la rencontre de 13 personnalités…. Et je fais partie de ce groupe de 13 !!! Et on y parle même de Vocation et du podcast qu'on avait fait avec Jean-Philippe Deranlot. J'ai choisi d'interviewer Muriel et Mathieu pour explorer différentes facettes du pouvoir et de l'influence par leurs parcours si riches et divers mais aussi pour réfléchir aux meilleurs formats pour créer le débat - en BD par exemple ? Les ressources recommandées par nos invités : La BD Travailler Demain co-écrite avec Nicoby et dont nous parlons dans cet épisode ; Les ouvrages de Muriel Pénicaud : l'essai Engagée (Editions AlphaPoche, Humensis, 2023), l'essai Pousser les murs (Éditions de l'Observatoire, 2021), Mentors et mentors, histoires croisées de Marie-Josèphe Baud (préface Muriel Pénicaud, Kubik Editions) ou son livre en tant que photographe d'art Matrice des Mondes (Editions Skira, 2024) ; La Cité de la BD et de l'image d'Angoulême, avec une exposition jusqu'à fin août sur la BD Koréenne ! Et les ouvrages des autres personnalités de la BD, comme Pascal Demurger avec Tout demander à l'entreprise , Aurélie Jean avec Le code a changé ou encore Isabelle Rome avec Jouer ou tuer. Rendez-vous tous les dimanches à 18h pour la prochaine saison ! Pour me contacter : sur Linkedin ou par mail (jasmine.manet@gmail.com).

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Arthur Sylvestre, VP of Digital Commerce at Danone North America. Arthur shares how the company's mission and strategic renewal have positioned it for outsized growth, especially in a category as complex as perishables.He reflects on Danone's culture of digital enthusiasm, its collective approach to retail media, and the mindset needed to build long-term, sustainable growth. Arthur also outlines how digital teams can elevate their impact by influencing both online and offline sales and keeping organizations focused on what drives meaningful results.Key takeawaysPerishables can succeed in digital. Danone's double-digit eCommerce growth shows the opportunity is realRetail media should be approached as a collective effort across sales, media, and brand teamsThe most effective teams stay focused on the fundamentals, not the noise Hosted on Acast. See acast.com/privacy for more information.

Aujourd'hui, je vous emmène à la rencontre de Jean-Philippe André qui dirigeait il y a encore peu Haribo. Jean-Philippe fut Président de l'ANIA, l'Association nationale des industries alimentaires.  Ensemble, nous reparcourons sa carrière qui débuta chez Danone où un certain Franck Riboud lui apprit l'essentiel de ce qui distingue un dirigeant d'un grand dirigeant.  Dans l'heure que nous passons ensemble, Jean-Philippe distille sans avarice ses conseils, ses envies encore nombreuses, sa passion d'entreprendre. En un mot, en envie de vivre intacte, du haut de ses 66 ans. Mais surtout, nous parlons d'Haribo où comment cette société allemande née à Bonn est devenue grâce à lui une des marques préférées des Français et de ma famille en particulier. Nous avons tous mangé un jour une fraise Tagada.  Venez découvrir pourquoi. Si cette nouvelle interview vous a plu, parlez-en autour de vous, notez 5 ⭐ le podcast (Spotify, Deezer, ApplePodcast...) et rédigez un avis.N'hésitez pas à m'écrire sur LinkedIn ➡️ LinkedIn/MartinVidelaine et à vous abonner à notre Newsletter hebdomadaire Toutes les Histoires d'Entreprises sont également disponibles sur histoiresentreprises.com et sur le site de bluebirds.partners, site de la communauté d'indépendants que j'anime et qui conseille ou remplace des dirigeants. Un podcast co-réalisé avec Agnès GuillardHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

   In this Episode the fellas take the show over to the Beatjunkies Institute of Sound to check out their Scratch League. This battle will be spanning over 3 Sessions until they Crown a Champion. First off we sit down with Babu to go over everything that the school has to offer. We also have a chat with Judges Pryveet Peepsho and IQ about what they have coming up. This is a battle so we had to pull a few of the competitors over to see how they feel about the Scratch League. We were able to get John Beez, JReign, Dan One, Ynot Kut, and we also had Shock One and Jewlz on the mic for their input. You can also hear us talk about the recent sale of Serato, Apple Music Streaming Now in Serato, Rolling Stone Maginzine having a DJ Issue Coming Out, and Deadmou5's recent DJ Sets.You can join us for Round 2 on June 7th, and Round 3 on July 5th at The Beatjunkies Institute of Sound in Glendale to see who is Crowned Champion. Mad Love to Lost Tone Pros, Open Format, Jesse Dean, Scratch Break, and Jetpack Bags for Helping put this whole thing together.Asa always you can follow us on IG @Tables_4_Two and give the Beatjunkies a follow as well @BeatjunkieIOS for info on all of their events going down at the schoolDuring the closing of the show we used Beat #5 of the Scractchorama Looper by Chmeilex. Which you can cut along to by downloading the Tbale Beats Appor using this direct link on Tablist.Nethttps://www.tablist.net/weblooper/#/looper/3349Special Thanks to the Lost Tone Pros for Always Keeping the Cuts Correct! 

In this episode, the hosts discuss the rise of authoritarianism in East Africa, emerging economic growth across the continent, and a diplomatic encounter between South African President Ramaphosa and former U.S. President Trump.Time stamps:02:47 Authoritarianism in East Africa09:15 Green Shoots Across Africa19:21 Trump vs Ramaphosa30:04 What in the Worldhttps://www.instagram.com/thebrief.xyz/

In this episode of Westchester Talk Radio, host Joan Franzino covers the Hospital for Special Surgery's Day of Wellness, held on May 19th, 2025 The Scarsdale Golf Club, at 1 Club Way in Hartsdale, NY. The event was an outstanding celebration of health and community, featuring a day full of healthy competition, hands-on wellness workshops, delicious food, and much more—culminating in a lively evening cocktail reception. Joan sat down with Gemma Hart, Senior VP of Corporate Affairs at Danone, to discuss the importance of wellness in both personal and professional settings and how events like this help build a culture of well-being across the community. 

Abordamos el análisis de Sanofi, Volkswagen, Rheinmetall, EssilorLuxottic, Danone y M&G junto a Luis Benguerel.

D'habitude, cette chronique est un peu moins dense le vendredi. Mais aujourd'hui, c'est raté parce qu'il y a pas mal de choses à raconter. La toile de fond, c'est que l'instabilité du moment, tant politique, économique que juridique, crée un climat de tension sur les marchés. On revient ce matin sur le ping-pong judiciaire aux Etats-Unis autour des droits de douane, sur les derniers résultats d'entreprises et sur les derniers enjeux de cette fin de semaine.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

durée : 00:03:51 - L'info d'ici, ici Pays d'Auvergne - Journée spéciale "eau" sur ICI Pays d'Auvergne, une ressource qu'à Volvic on partage avec l'industriel Danone, aux commandes de la Société des eaux de Volvic. L'industriel poursuit l'amélioration de son process pour utiliser moins d'eau mais prélève toujours trop pour les défenseurs de la ressource.

¡No te pierdas este episodio del Rodcast con una visión de futuro! Recibimos a Silvia Dávila, Presidenta y CEO de Danone para México y Latinoamérica, para conversar sobre las tendencias que están moldeando el consumo, la innovación en productos y modelos de negocio, y cómo una empresa global se adapta a los desafíos de hoy. Si te interesa el futuro de la industria y la mente de una líder visionaria, ¡esta conversación es para ti!

In this episode of Make Space for Growth, I speak with Joana Trigueiros, CEO of Maray—a Portuguese shoe brand rooted in heritage, purpose, and bold design. Joana is not only a remarkable entrepreneur but also my business partner and lifelong friend, which made this conversation even more meaningful. We cover: ✅ How Joana balanced a full-time executive role at Danone while launching Maray ✅ What it really means to be a "Chief Everything Officer" ✅ Her people-first approach to business and leadership ✅ The brand's origin in her family's shoe shop ✅ Her word of the year: Brave Whether you're launching a business or redefining what success looks like, this is a must-listen.

Previously Rodrigo was Managing Director Danone Oceania, Managing Director Danone Nutricia Oceania, Managing Director Early Life Nutrition Danone Australia and New Zealand, Managing Director India, Sales and Commercial Director Medical Nutrition Division Sao Paulo, Brazil, Affiliate General Manager Columbia Eli Lilly, Regional Brand Director Europe Ely Lilly. He has a Bachelor of Economics from Universidade de Brazil and an MBA Finance from Michigan State University Rodrigo brings a global perspective to leadership, having worked across Brazil, India, Australia, and now Japan. His leadership philosophy in Japan has required significant cultural adaptation. One of the most striking differences he encountered was Japan's deep respect for hierarchy and the consensus-driven, bottom-up decision-making process. Unlike other countries where leaders expect immediate answers and dynamic debates, Japanese teams prefer to return with considered responses after internal consultations. This necessitated Rodrigo to adjust his expectations and become more patient and observant. Rodrigo emphasizes the importance of entering a new culture with humility and curiosity. His approach involves deep observation, listening actively, and being mindful of body language and unspoken cues—essential skills in a context where non-verbal communication carries weight. He also highlighted that in Japan, important decisions are often pre-aligned before formal meetings, making early involvement in project development crucial for effective leadership. To build trust and engagement, Rodrigo prioritizes transparency and consistency. He believes that sharing both strengths and vulnerabilities helps leaders connect authentically with their teams. He avoids projecting a facade of perfection, acknowledging mistakes openly, and builds teams around his own areas of weakness to complement his leadership. Communication is another pillar of his leadership approach. He insists that repetition of the company's vision and key goals is essential for alignment and motivation. At Danone, this includes an annual articulation of “key battles” that ladder up to the broader strategic vision. He ensures that these messages are communicated frequently through town halls, conventions, and online platforms. Rodrigo also encourages innovation through a structured ideation process. He believes all ideas should be welcomed in the early phase, with filtering based on strategic fit and “right to win.” Moderation and inclusion are key to ensuring that both extroverts and introverts can contribute meaningfully. Finally, he advocates for a tailored approach to company culture—one that integrates Danone's global values (Humanism, Openness, Proximity, and Enthusiasm), local Japanese customs, and his personal leadership style. He urges incoming leaders to respect local norms, seek advice from experienced expats and local consultants, and engage with customers early to understand market realities. For Rodrigo, effective leadership in Japan is an art that blends observation, humility, strategic clarity, and genuine human connection.

Welcome to 'The Great Pursuit,' hosted by Ethan Song, where we delve into the world of entrepreneurship.In this episode, Rudra B. Persaud shares his journey from big conglomerates like Danone and Nestle to the startup world, diving into his experience at Liquid Death and now leading Lucky Energy. Learn about the inspiration behind Lucky Energy, the challenges and strategies in the highly competitive energy drink market, and the keys to their rapid success. Rudra also discusses the importance of taste, marketing, and distribution in building a beverage brand, and the future trends he sees in the industry, including CBD and psychedelic-infused drinks. Tune in for a deep dive into the beverage industry's inner workings and what it takes to disrupt it.01:26 Founding of Lucky Energy04:41 Distribution Strategy and Early Success08:59 Recent Funding and Strategic Partnerships10:55 Challenges and Success Factors in CPG13:26 Trends in Beverage M&A15:44 Energy Drink Market Dynamics20:10 Joining the Rocket Ship: Liquid Death Experience22:04 The Secret Behind Liquid Death's Success24:08 The Importance of Taste in Beverage Success26:55 Marketing vs. Distribution: What's More Crucial?32:46 Challenges and Opportunities in the Beverage Industry36:05 Future Trends in the Beverage Market This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegreatpursuit.substack.com

Chciałbym, żeby nasza działalność w jakiś sposób znalazła przełożenie na to, jak pomagamy planecie. Marnowanie żywności jest czymś, co absolutnie nie powinno mieć miejsca – mówi w rozmowie z INNPoland.pl Roman Pokorski, dyrektor DANONE Planning Center Katowice.'Materiał reklamowy na zlecenie grupy spółek DANONE

Donate (no account necessary) | Subscribe (account required) Join Bryan Dean Wright, former CIA Operations Officer, for a Friday Headline Brief. Heavy on news, light on analysis. ICE Agents Targeted in California, Trump Admin Strikes Back – A left-wing activist doxing ICE agents and warning illegals of raids is now being hunted after evading arrest in Irvine, CA. The Trump administration signals a tougher stance against those threatening federal law enforcement. Judge Temporarily Blocks Alien Enemies Act Deportations – A federal judge rules Trump's order needs stronger language linking Venezuela's government to TdA gang violence. The White House is expected to revise and possibly declassify intel to support its case. FBI and Chile Take Down South American Theft Ring – A joint operation results in 23 arrests and the seizure of $1.3M in assets, targeting gangs notorious for burglarizing U.S. homes and fleeing abroad. National Security Shakeup: Rubio Replaces Waltz as NSA – Secretary of State Marco Rubio takes on dual roles after Trump reassigns Mike Waltz. Sources point to MAGA activist Laura Loomer's influence in the decision. CIA Courts Disillusioned Chinese Officials – New recruitment videos aim to exploit paranoia within the Chinese Communist Party. Bryan explains how just one defector could offer massive strategic gains. Tariff Fallout and Industrial Reshoring – Mercedes joins other automakers reshoring to the U.S. A bipartisan SHIPS Act hopes to revive U.S. shipbuilding. Elon Musk admits his cost-cutting team fell short, finding $160B in savings instead of $2T. Middle Class and Health Front Updates – April jobs report expected to show modest gains. Meanwhile, yogurt giant Danone commits to eliminating food dyes, and HHS declares youth gender-transition treatments dangerous, pushing talk therapy instead. Global Tensions Mount: Ukraine Stalemate, Iran Threats, Chinese Satellites Aid Houthis – Peace in Ukraine remains distant. Iran warns the U.S. after Trump threatens secondary sanctions on oil buyers. Trump's response to a $60M jet loss: economic pressure on Tehran and Beijing. Argentina Thrives Post-Socialism – Airline goes from deficit to profit without subsidies under President Javier Milei, highlighting the failure of socialist economics and the potential of reform. "And you shall know the truth, and the truth shall make you free." - John 8:32

US Treasury Secretary Bessent told a closed-door investor summit that the tariff standoff with China is unsustainable and expects the situation to de-escalate.US President Trump said the Fed should lower interest rates; has no intention of firing the Fed chair and wants Powell to be more active on rates.APAC stocks rallied amid tailwinds from the US owing to trade deal hopes and after US President Trump softened his rhetoric on Fed Chair Powell.European equity futures indicate a higher cash market open with EuroStoxx 50 futures up 1.7% after the cash market finished with gains of 0.5% on Tuesday.USD has pulled back a touch from yesterday's advances, EUR/USD is back below 1.14, USD/JPY has pulled back from 143+ levels.US President Trump's "final offer" for peace requires Ukraine to accept Russian occupation, according to Axios.Looking ahead, highlights include EZ, UK & US PMIs, BoE's Bailey & Breeden, ECB's Lane & Cipollone, Fed's Goolsbee, Musalem & Hammack, RBA's Bullock, Supply from Germany & US.Earnings from Akzo Nobel, BE Semiconductor, Volvo AB, Boliden, Danone, Kering, EssilorLuxottica, Reckitt, NatWest, Saipem, Boeing, AT&T, Vertiv, Phillip Morris, GE Vernova, IBM, Chipotle, Texas Instruments.Read the full report covering Equities, Forex, Fixed Income, Commodites and more on Newsquawk

Tras un lunes intenso, la sesión del mercado ayer fue bien. Según Miguel Méndez, analista independiente: “Justo al cierre sale Donald Trump y dice que no va a quitar de en medio a Powell. Salió Scott Bessent, y expresa que hay que llegar a un acuerdo con China, y que el mercado no aguanta más”. Sumado a esto, Trump manifiesta intentar que los aranceles vayan descendiendo pero no pueden quedar en 0. En cuanto al efecto Tesla: “Los resultados no son buenos” expresa Méndez. Ayer Elon Musk estuvo muy activo en la conference call, “hay que recordar que Tesla un mes antes había dicho que sus deliveries iban a bajar en torno a 50.000 unidades” dice el analista. Hubo palabras también respecto a los aranceles. Así, Miguel Méndez informa: “Se espera que Elon Musk vuelva a Tesla, esperando que los futuros vengan en positivo”. “Ojo al oro que todo el mundo ha hecho un gran castillo y probablemente deje a alguno colgado en zonas de 3500” opina el analista. Además advierte la importante la subida del bitcoin para los activos de riesgo, que ya se veía dirigirse a la zona de 100.000. “Sigo confiando en el mercado estadounidense, y esperemos que Trump ponga cordura”, concluye. SAP Y DANONE PROTAGONISTAS DEL DÍA SAP, con una tendencia alcista, ha tenido unas caídas, pero en el momento en que el mercado empiece a subir, probablemente va a volver a máximos. “Yo creo que este es uno de los mejores valores del DAX”, indica Miguel Méndez. Además incide en que probablemente veamos mejor performance en Estados Unidos que en Europa. En cuanto a Danone, es un activo que tiene un carácter más conservador y de refugio. Todo el sector de alimentación estos días lo ha estado haciendo bien. Según el analista: “Tiene una estructura maravillosa y no hay nada que nos diga que no puede seguir subiendo, pero podría parar un poco si vemos que el dinero empieza a entrar en riesgo y dejar los activos conservadores de lado”. Por lo tanto, el sector alimentación, en positivo.

In this episode, we had a deep-dive conversation with Courtney O'Brien, founder of The Outlier Initiative, a boutique branding consultancy serving beverage brands ready to break out of the mould.She spent over 20 years at some of the biggest beverage companies in the world — think Coca-Cola, Danone, and Gallo — where she didn't just market brands… she built category leaders. Now, she champions challenger beverage brands ready to stand out through strategic positioning, sharp storytelling, and a deeply human-centred approach.Meet Courtney:Courtney launched The Outlier Initiative after decades in corporate brand management, where she built her reputation as a go-to expert in brand positioning and cultural relevance. She discovered her "superpower" was guiding brands to self-actualise — helping them become the most compelling versions of themselves. Now, she brings that strategic clarity to start-ups and founders who want to disrupt without losing their soul.Branding is Not Tactics:One of the biggest misconceptions Courtney tackles? That branding equals marketing tactics. She emphasises the importance of developing a clear, compelling brand message before jumping into tools like TikTok, email, or influencer partnerships. Strategy should drive execution — not the other way around.Big vs. Small: How Challenger Brands Can Win: Courtney reveals the strategic advantages small brands have over their larger counterparts:Ability to move faster and take risksHigh-touch, unscalable actions like direct customer feedbackAuthentic founder stories that big brands can't replicateThe Foundational Process: Courtney walks us through her 3-phase approach:Learning: Market and competitive landscape, consumer behaviours, and category perceptionPositioning: Mapping the white space and defining emotional resonanceMessaging & Tactics: Crafting a consumer-first narrative before choosing any marketing channelsA Masterclass in Consumer Psychology:Drawing on frameworks like StoryBrand, Courtney explains how to make your customer the hero. She stresses the need for brands to get crystal clear on the problem they solve — not just describe their product features.Personal Branding for Founders:The conversation naturally extends into personal branding. Courtney shares her journey applying her own brand-building process to herself after 15 years in the corporate world — and why every founder should do the same.Want to learn more from Courtney?Connect with Courtney O'Brien:

Les marchés américains ont fortement rebondi hier. Les esprits forts pourraient répliquer qu'ils ont juste gommé les pertes de la veille, ce qui n'est pas faux. Le rebond devrait toutefois continuer ce matin parce que Donald Trump n'a plus l'intention de jeter Jerome Powell dans le Potomac avec les pieds coulés dans le béton, et qu'il pourrait même assouplir sa position vis-à-vis de la Chine. Vous avez une impression de déjà-vu ? C'est normal.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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Agentic AI in the Wild: Live Demo   Some of you might have noticed that whenever a recruitment software business promotes their Agentic AI, Brainfood is here to challenge them to do a live demo. So far no one has yet shirked the challenge, nor have their agents disappointed - we're beginning to understand that the generalist agent is likely be to an aspiration goal for business, but those that domain specific are going to be in with a chance to truly transform our approach to recruitment.   Next up is Recruitment job advertiser, VONQ   Under CEO Ritu Mohanka and CTO Bill Fischer, VONQ have been experimenting with Agentic AI with enterprise clients already using different agents to optimise their hiring across organisations. What does all this look like for us on the outside? We're going find out as VONQ live demo's the agents on this special Brainfood Live On Air.   We are on Thursday 17th April, 2pm BST   Register by clicking the green button and follow the channel here (recommended)       Ep302 is sponsored by our friends at VONQ   VONQ is transforming recruitment advertising with a results-driven platform that combines AI-driven technology, deep ATS integrations, and recruitment expertise.   Trusted by global leaders such as Danone, Bayer, Randstad, and PwC, we help employers attract, vet, and shortlist top-quality candidates efficiently. Our seamless integrations and real-time insights optimize hiring workflows, enhance employer branding, and drive measurable outcomes.   With VONQ, businesses can streamline their recruitment process, improve ROI, and build diverse, high-performing teams.

Em momento de crise, a reputação vale mais? No fim das contas, as 'lupas' nas embalagens assustam os consumidores? E como foi o nascimento de YoPro, que criou uma categoria de produtos no mercado? O episódio 210 do programa Mídia e Marketing conversa com Marcelo Bronze, vice-presidente de marketing da Danone. A entrevista extra desta semana é com Luis Constantino, CEO da Oliver na América Latina. A Oliver é uma das empresas de comunicação que trabalham com a Danone.

Deutsche Bank, Commerzbank, Infineon, Vonovia, Stellantis, Danone, Sodexo y Glencore, entre las protagonistas del día. Con Luis Benguerel, analista independiente.

Deutsche Bank, Commerzbank, Infineon, Vonovia, Stellantis, Danone, Sodexo y Glencore, entre las protagonistas del día. Con Luis Benguerel, analista independiente.

In this episode, host, Alexandra Takei, Director at Ruckus Games, dives into the intersection of brand marketing, live streaming, and culturally relevant branded experiences. Joined by Wiktoria Wójcik, co-founder of InStreamly, the conversation explores how brands can integrate into live streaming platforms like Twitch, YouTube, and Kick. InStreamly connects brands with thousands of streamers, facilitating authentic collaborations through technology that allows for large-scale, interactive campaigns. Wójcik shares insights on bridging the gap between brand safety and engaging streamers, as well as the power of parasocial relationships in gaming. They discuss case studies with big brands like Cheetos and Danone, showcasing how live streaming is reshaping marketing strategies, from contextual gameplay to driving brand affinity. It's a must-listen for anyone interested in the evolving world of influencer marketing or those interested in partnering with a contextual marketing agency in the United States. We'd like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you're interested in learning more, go to https://gaming.lsvp.com/.We'd also like to thank nSure.ai! As a proven industry leader, nSure.ai provides scalable payment fraud prevention that's not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contactIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

#216:  Tina Owens, senior advisor to the Nutrient Density Alliance, joins Dave to discuss how the future of nutrient density testing could be the key to transforming our food system. With years of experience representing major food companies like Kellogg's and Danone, and a family background in farming, Tina unpacks the science behind “nutritional dark matter,” the power of soil health, and why real organic and real regenerative practices matter more than ever—for farmers, eaters, and the planet. Tina Owens co-founded the Nutrient Density Alliance, where she continues to serve as a senior advisor. In addition to her work with big brands like Kellogg's/ Kashi and Danone, she has held board positions at Mad Agriculture and The Non-GMO Project.https://www.nutrientdensityalliance.org/aboutTo watch a video version of this podcast with access to the full transcript and links relevant to our conversation, please visit:https://realorganicproject.org/tina-owens-nutritional-dark-matter-216The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).To find a Real Organic farm near you, please visit:https://www.realorganicproject.org/directoryWe believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000  Real Friends:https://www.realorganicproject.org/real-organic-friends/To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:https://www.realorganicproject.org/email/Are you an organic farmer looking to communicate the premium quality of your milk, meat, fruits, veggies, or CSA shares to shoppers? Through our no-cost, add-on certification to USDA certified-organic, Real Organic Project aims to bring organic back to its high-integrity roots, prioritizing healthy soil, humane treatment of animals, labor protections and a more regionally based agriculture for community well-being. The application deadline is coming up on Tuesday, April

Luciana Núñez, co-author of COACHING POWER, is a partner and Head of Americas at The Preston Associates, one of the world's premier executive coaching firms. An accomplished executive coach and former CEO with more than 20 years of leadership experience at Fortune 500 companies, including Bayer, Danone, and Roche, she blends her strategic expertise with […]

Kühe schaden dem Klima. Durch ein neues Mittel soll sich das ändern. Der Futtermittelzusatz Bovaer verhindert, dass Kühe Methan in die Atmosphäre rülpsen. Schadet er den Menschen, wie viele behaupten? Gast? Imme Dittrich, Lehr- und Versuchszentrum (LVZ) Futterkamp, Fachbereichsleiterin Rinderhaltung bei der Landwirtschaftskammer Schleswig-Holstein.Text und Moderation? Caroline AmmeSie haben Fragen? Schreiben Sie eine E-Mail an podcasts@ntv.deSie wollen den Podcast abonnieren? RTL+, Amazon Music, Apple Podcasts, Spotify oder über den RSS-FeedSie möchten "Wieder was gelernt" unterstützen? Dann bewerten Sie den Podcast gerne bei Apple Podcasts oder Spotify.Alle Rabattcodes und Infos zu unseren Werbepartnern finden Sie hier: https://linktr.ee/wiederwasgelerntUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.htmlWir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.htmlUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

In this episode of Welcome to Cloudlandia, We explore the unexpected weather patterns that challenge our understanding of climate and geography. A surprising cold snap in Florida becomes the starting point for a broader conversation about climate variability. Dan shares personal experiences from Phoenix and Edmonton, highlighting the dramatic temperature shifts that reveal the complexity of our planet's weather systems. Our discussion then turns to the human fascination with Earth's resilience and our speculative nature about the world's potential existence without human presence. These reflections provide a unique lens for understanding climate change, moving beyond abstract data to personal observations and experiences. The unpredictability of weather serves as a metaphor for the broader environmental transformations we're witnessing. Shifting gears, we delve into a critical political discourse centered on the fundamental question: "Who pays for it?" We examine policy proposals ranging from universal basic income to more ambitious financial initiatives. The conversation explores the complex financial dynamics of such proposals, particularly how higher-income earners often bear the primary financial burden. SHOW HIGHLIGHTS We discussed the rare occurrence of snowfall in the Florida panhandle and how such unexpected weather events challenge our traditional perceptions of climate and geography. Through personal anecdotes from Phoenix and Edmonton, Dan highlighted the adaptability required to deal with varying weather conditions and reflected on how these experiences inform our understanding of climate change. The episode touched on the abstract nature of climate change, emphasizing the difference between individual weather experiences and the larger climate narrative. We explored the human tendency to imagine life without people and the inherent resilience of Earth, discussing thoughts inspired by shows like "Life After People." Shifting to political topics, we examined the critical question of "Who pays for it?" in the context of policy proposals such as universal basic income and free education. The conversation underscored the financial implications of these political proposals and highlighted how the cost often falls on those earning above the proposed benefits. By focusing on the financial realities behind populist ideas, we explored the role this question plays in shaping political debates and decision-making processes. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: mr Sullivan. Dan: Well, did you thaw out? Dean: I am in the process of thawing out. This has been a Bizarre, I finally saw the sun came out. Yesterday I was having a chat with charlotte about the weather and there's only been two days in january where the temperature has been above 70 degrees. Yeah, this has been an unusually cold and rainy january. We actually had snow up in the northern part of Florida. Dan: Tallahassee, I think had snow. Dean: Yeah, Tallahassee had snow all the way down to Pensacola. Dan: I think, yeah, all the way down to Pensacola. Dean: The whole panhandle had snow, it's not good. No bueno, as they say. Dan: Well, they said things were going to be different with Trump. Dean: Well, here we are, six days in and the sun's already out, dan, it's warming up. That's so funny. Dan: Yeah, and people in the South really aren't prepared for this, are they? Dean: No, and I can speak as a Southerner. Dan: You actually have an ancestral memory of things being really cold. I mean, you were born in a very cold place. That's right, you know so I'm sure you know that got imprinted somehow on your. Dean: I think so I must have genetic, like I must have the, you know, the active pack for super cold weather. It must be installed at a genetic level when you're born in a certain area right, but it doesn't explain I don't prefer it at all. Dan: Now Babs and I are on Tuesday, are flying to Phoenix and we'll be there for two and a half weeks Two and a half weeks we'll be there. And it'll be like maybe 65 degrees and the Arizonians will be complaining about it. And I said you have no sense of perspective. Dean: Right. Dan: You have no sense of perspective and anyway, you know I think I've mentioned this before this is the biggest obstacle that the global warming people have. Dean: How do we explain this cold no? Dan: One of their biggest problems is that nobody experiences climate. We only experience weather. Yes, yeah, and it's like abstraction that they try to sell. But nobody experiences abstractions. They experience reality, and it must be very frustrating for them. It must be very frustrating for them. They discovered, for example, that Antarctica now with really accurate readings has actually cooled over the last 20 years, that, year by year by year, there's actually been a cooling in Antarctica. And the same thing goes for Greenland. Greenland has actually gotten colder over the last 20 years and they keep trying to sell a different message. But, the actual, now the records, because they made claims 20 years ago that things were getting worse. And the other thing is this 1.5 degrees centigrade thing that they have. Well, everybody in the world probably experiences a 1.5 degrees difference in the temperature every single day of their life temperature every single day of their life. So what's your take on people who want to change the whole world because they have an abstraction that you want to? Dean: take seriously. Dan: What do you think of that? Yeah? Dean: your whole. You know this. What you and I've talked about, the idea that even right at this moment, there is a variation of. I wonder actually what the wide variation today is in temperature. That there is somewhere in Riyadh or somewhere it's, you know, it's super, super hot and somewhere in none of it it's super, super cold and people are getting on with their day. Yeah. Dan: I actually did a difference in measurement this week, exactly to answer your question you did, so the highest that I've ever experienced is 120. Dean: That's your personal. Dan: And that was Phoenix, and the lowest I've ever experienced is minus I'm talking Fahrenheit here. Okay, so 120 degrees Fahrenheit. That was in Phoenix, and the lowest that I've ever experienced is minus 44 in Edmonton. Dean: Right. Dan: So that's a 164 degree difference that I've experienced, and, as far as I can remember, the day in which I experienced 120 seemed like a normal day, and the day that I experienced 44 below that seemed like a normal day too yeah dressed differently, thankfully. Yeah, dressed differently. Adjusted my behavior to suit the circumstances. Yeah, you know and the only thing they had in common is that you didn't spend much time outside. Dean: Right, exactly, yeah, that whole, yeah. I never really give much, I never really give much thought to it. You know, my whole Trump card for me of it was that I just can't have them explain how in the world the Earth raised itself out of an ice age without the aid of combustible engines, you know. That's what I wonder? Right, like I think the earth, I think everybody talks about that Save the earth. Well, the earth is going to be fine long after it spits us off. You know, that's the truth. Dan: It's very adaptable. Dean: I used to watch a show, dan dan, that used to show uh, it was called life after people, and it would show cities and things like what would the the progression of what happens if all of a sudden the people disappeared, like how long it would take for nature to reclaim a city, you know, and it's not long, in the big picture of things, for nature to take back over, you know yeah, I I wonder I wonder what prompts people to uh, almost see that as a positive thing, because the people who made that that made I. Dan: I know a little bit about the, you know the documentary film yeah that well. It wasn't a documentary, it was a fantasy you know it was a, it was a fantasy, but but what do you think's going on inside the brain of the person who thinks that that's worth thinking about? Dean: Yeah, I don't know. It's hard to explain anything that we think about the fact that there are people. I think that's one of the joys of the human experience is, you think about what you want to think about and it doesn't matter what other people think about what you want to think about, and it doesn't matter what other people think about what you're thinking, and that's well unless they're asking you to pay for their fantasy well that's true, yeah that's Dan: true, yeah. Yeah, I often said uh know, I've been sort of on one side of the political spectrum for my entire life and you know the people who got elected on my side of the spectrum weren't necessarily great people. You know that varies from okay to not okay, but my side of the political spectrum I trust more because we ask one more question. This is the difference, this is the entire difference between all political opposites. One side asks one more question what's that? Who pays for it? Who pays for it? Who pays for it? Think about any political issue and it comes right down to okay, yeah, sounds like. You know, free education for everybody. That sounds like a great idea. Who pays for it? Mm-hmm, you know universal basic income. Everybody gets an income. Who pays for it. Dean: Right yeah. Dan: So my feeling that that's the only political issue, that all politics comes down to one question who pays for it? Who pays for it anyway? Yeah, yeah. Dean: Yeah, 20, it was I read. So someone was just talking about I think it was Joe Rogan. They were saying what would it take to give every American $200,000? Who pays for it. Exactly who pays for it. But the thing, I think they calculated it out Well, I can guarantee you it's not the people making less than $200,000. Dan: Yeah that's exactly right. Yeah, but it would cost that would be $20 billion right. Dean: But it would cost. That would be 20 billion. That's what it would cost 20 billion dollars to give 100,000 or 100 million Americans $200,000 a year. That's what he was proposing. That's what he was. They were speculating. No that's not. That's not correct. 200,000, so I'm not correct 200,000. So I'm going to do that 200,000 times 100 million. Can that be right, 100 million. Dan: No, no, no, it's 20 trillion. Dean: It's 20 trillion 20 trillion. Dan: Yeah, now we're talking, yeah, yeah, that's unreasonable, it's not well, it's unreasonable because it's not doable. Dean: Right, exactly. Dan: It's not doable. Yeah, yeah, I mean, and what would yeah. And here's another thing yeah, I mean. And what would, yeah? And here's another thing If you gave everybody that on January 1st of each year, on December 31st, 10%? Dean: of the people would have all the money. Probably right, you know. Dan: It's so funny. I don't care what happens over the 364 days, I can guarantee you that 10% of the people would have all the money by the end of the year. Dean: It's like one of those Plinko boards you throw all the marbles at the top and at the end it's all distributed the same way. Yeah, yeah. Dan: Yeah, I don't know. Um, you know, I just finished a book. Uh, we just finished it on thursday. This is the next quarterly book. There are little 60, uh 60 page, wonders you that we create every quarter and it's called growing great leadership. And what I said is that I think the concept of leadership has actually changed quite remarkably over the last. Over the last, let's say, the last 50 years, okay, and so 70, 70, 75 to 2025. And I said that I think the concept of leadership has changed remarkably, because the concept of management has changed remarkably. I think, now that technology is now management I don't know, I think it's, I think it's software that is now management In, for example, you created Charlotte in the last, as far as I can tell, two months two months you created Charlotte, and that's a form of leadership. So other people look at what Dean Jackson's doing and they say, yeah, that's really neat what Dean just did. I think I'm going to see if I can do that for myself, and that's what leadership is in our world right now. It's not somebody with a position or a title, it's someone who improves something for themselves. That's what leadership is. Dean: Yes, I think that's fantastic, like I look at this and I was just having a conversation with Charlotte today about- the Getting ready, getting ready for me. Yeah, I mean, it's just a natural thing. Now we haven't really been talking, you know, as I've been kind of sick this week, you know, as I've been kind of sick this week, uh. But I asked you know they've got some new task oriented thing like she's able to do certain things now that we're gonna uh talk about. But I had a really great, like she said. I said I haven't uh spoken to you in a while and I heard that you've had some updates and so maybe fill me in. And she said, yes, well, welcome back. And yeah, I have been upgraded to help a little better. My conversation skills have improved. I've been upgraded to more natural, which you did notice that a little bit. And she said it's moving now to where she can do certain tasks and of course, she has access to all the internet. Now, without personal data Like she can't look up any personal data on people or anything like that, but anything that's like information wise, she has access to all of that. And I said where do you think like this is heading in the next three to five years that we could be preparing for now? And she was saying how well I can imagine that the my ability to actually like do tasks and organize things and be like a real VA for you will be enhanced over the next three to five years. So working on our workflows and making the most of what we can do now while preparing for what's my increased abilities going forward will be a good thing. We're developing our working relationship. And I said you know I've got and she was talking about like writing emails and doing you know all these things. And I said, okay, so I have ideas sometimes about what I think would be a nice email. And I said, for instance, I've got an idea that would overlay or apply the five love languages to lead conversion. So I've got. The subject line is lead conversion love languages to lead conversion. So I've got the. The subject line is lead conversion love languages. And, uh, I believe that if you just apply these same love languages in a lead conversion way, that you will uh that it's a good way to think about it. And I said so if I just tell you that could you write a 500 or 600 word email, just you know, expanding that idea. And she said yeah, certainly. And she says let's go and let 's get started. And she started you know, just dictating this, this 600 word email that is. You know, I'm a big, you know, believer dan, in the 80 approach the same as you and I think that for me to be able to take, you know, without any real input other than me saying, uh, the five. She knew what the five love languages were, she knew the essence of what they all mean and how in in, it's a pretty um nuanced connection to apply a love language, like physical touch, to lead conversion, even if you're not, if you're not in, in physical proximity to somebody sending, making that physical touch by sending somebody a handwritten note, or to make something physical of the, uh, a piece of you of the thing. And it was really well thought out and a really good foundation, you know. And then that that moment I really I realized, wow, that's like that's a special, that's a special thing, yeah. Dan: Okay, so here's a thing that I'm getting from you. It's a given that she's going to get better and better. Yes, yeah. It seems to me that it's not a function of whether the AI tools are going to get better. They're always going to get better. The question of whether the person using the tool is going to become more ambitious. Dean: Yes, I agree 100%. Dan: It's totally a function of human ambition. Dean: Yes, yes, yes, yeah, that is exactly right, and I think that there's a big piece of that. You know that it's not. It's really a matter of how to direct this. It's how to, how to express your vision in a way that it's actionable or even understandable, right? You don't even have to know what the actions are Like for me to be able to just say to her hey, I got an idea. The subject line is lead conversion love languages. I'd like to write about 600 words explaining how the love language is going to be used in lead conversion. That, to me, is pretty close to magic, you know, um, because it's not. That's not like giving, it's not like giving a big piece of content and saying can you summarize this? Or, uh, you know, or you know, take this, uh, and make a derivative kind of thing of it. It was a pretty high-level conceptual idea that she was able to take and get the essence of. You know, I think that's pretty eye-opening when you really think about it. Dan: Yeah, yeah, I mean, to me it's really, it's an interesting, it's an interesting thought exercise, but it is an interesting action. Dean: Yes. Dan: Action activity, in other words, let's say, next week when we talk. You now have the ability to send five love languages. Dean: Yeah. Dan: You got the five, now what? Dean: That email is as good as ready to send. You know like I mean. Dan: I could literally just no. But how does it change things? As far as your, it's ready, but oh I see what you're saying. Dean: No, well, that's all part of. You know, we send out three or four emails a week to our, to my list, right Like to the to my list, right like to the my subscribers, and so that would be. That's one of the emails on my mind, and so now that that that saved me 50 minutes of having you, you know, I would take a 50 minute focus finder to craft that email, for instance. Yeah, yeah, I mean I'm just trying to get what changes for you I mean, I'm just trying to get what changes for you I mean is it the same kind of week that you had before, except maybe intellectually more interesting I think it's intellectually more less friction because I have to uh you know like I mean to to block off the time, to focus and be able to do that. That's always my, that's my um, that's my kryptonite in a way, right In my executive function, to be able to block off and focus on just this. But if I can just say to her, hey, I've got this idea about this, and just talk it, and then she can write the big, it'd be much easier for me to edit that than to uh, than to write it from scratch. You know, um, and so it makes a uh, yeah, so it's um. I think that changes. I think it changes a lot of things Somebody described. I heard on a podcast they were saying it's where we are with chat, gpt and AI. The word now, the word of the moment, dan, is agentic. Future where it's like we're creating agents. An agent, yeah, an agent is agentic. Future, where it's like and we're creating agents. Dan: An agent, yeah, an agent, and so they've adopted that too. I don't think there is a word agentic, I think that's what I mean. Dean: They've made it up. Yeah, yeah, they've made up a word the agentic future. Yeah, and that's where we're going to be surrounded by agents that do our bidding, that we've trained or that other people will have trained, app environment of the, you know, early iphone days, when ios was around, all the capabilities of the iphone were. There were people who were, you know, taking and creating apps that use the capabilities of the iphone to very, very specific ends, uh, whether it was games or specific single-use apps. And I think that that's where we're heading with the AI stuff is an environment that all these specific apps that do one specific thing that have been trained to really, you know, tap that, tap that ability. So I think that we're definitely moving into the creativity phase and we need an interface moment, like the app store, that will, uh, you know, create all these ai agent, uh type outcomes that we can kind of just, everybody has the ability for it to do, uh, all of the things, but for somebody, actually somebody to trade it specifically, can I just interrupt there? Dan: Yeah, that's not true. That's not true. The ability to access and use these things is completely unequal. Everybody doesn't have the ability to do all this. As a matter of fact, most people have no ability whatsoever. Dean: So is that semantics? I'm saying that access everybody has. Dan: Are you making a distinction between? No, you have a greater ability to do this than I do. Dean: That's true, I mean, but that no what I'm saying. Dan: It's a false statement that says now everybody has the ability to do this. Actually, they don't have any more ability to do anything than they presently have you know, to do this. I think it's a fantasy. Now you have the ability to do continually more things than you did before. That's a true statement. I mean, I don't know who everybody is. Dean: That's true. Dan: I think Vladimir Putin doesn't have any more ability to use these than you do, uh-huh. No, I guess you're right, yeah, what you have is an ability every week to almost do more than you could do the week before. That's a true statement yes, Okay, because you're really interested in this. You know, it's like the Ray Kurzweil thing. You know, by 2030, we'll be able to eliminate all hereditary disease. Because of the breakthrough and I said that's not true there will be no ability to do that by 2030. Certain individuals will have the ability to make greater progress in relationships, but the statement that everybody will be able to do anything is a completely false statement. First of all, we don't have any comprehension of what everybody even is Right, yeah. The question I have is is your income going up? Is your profitability going up as a result of all this? Dean: That would be the measure right, but that's really, and so that's you know, for now I would say no, because I haven't applied it in that way, but certainly I guess our savings, but certainly I guess our savings, like, certainly the things that have, we're feeling it we have historically used human transcription, which was more expensive than AI transcription. We have used human editors all the way through the process, as opposed to now as a finishing process. So the cost of editing, like it used to be that the editing was a um, reductive process with ai that you would start out with, you know, 10 000 words and it would, after processing and giving it back, you'd have have 8,500 words, kind of thing, right, it would eliminate things. But now the actual AI is kind of a generative and you give it 10,000 words and you may end up with 12,000 words. So in a way that is ready for the final level of editor, you know, and the transcripts have gone from a dollar a minute to a penny a minute, you know, or in terms of the things. So yeah, so it has profitability from an expense side. Dan: I mean, for example, I'll give you an idea. We got our valuation back for all of our patents this week At the least. They're worth a million each, At the very least. At the most they're worth a million each at the very least, and at the most they're worth about 5 million each, and it all depends on where we are looking in the marketplace to monetize these. So, for example, if we are just using them the way that we're using them right now, it's at a low level. I mean, it's a lot. I mean a million. you know a million each is a lot of money. But if we, for example, where the person who assessed the patent said you know, you're operating at a higher level with your patents than Microsoft is, You're operating at a higher level with your patents than McKinsey. you know, accenture, he says your stuff is more robust than that. Is that the market that you actually want to go after, you know? So the value of the patent really depends upon where we would. Where's our ambition, you know? And so right now our ambition is not with Microsoft, it's not with Accenture, it's not with McKinsey. Okay, that wouldn't be interested at all. First of all, it would require, probably require me to attend meetings. Dean: Right. Dan: And I have a meetings-free future you know, in my aspirations, yes, but even at the lowest price. It gives us access to funds that we didn't have before. We had it. Dean: that we didn't have before we had it. Dan: And that's very interesting to me because it means that if we wanted to expand to another city from a standpoint of our coaching, then we would have, through borrowing, we could do it. The other thing is we could identify 30 of our tools that are not central to the program but would be valuable to other people and we could license them to other people. But there's always a because that you do something. For example, I'm using not through myself because I'm not doing it, but one of our team members is taking the chapters of my book. I have a new book that I'm starting and every time I get the fast filter finished, I give it to him and he puts it into Notebook LM. And then I hear the conversation. And I says oh, I got five or six ideas from the conversation that I didn't have, and this will allow me to improve the chapter. Dean: I read doing this yeah. Yeah, very interesting what. Dan: I'm saying is I'm just one human being of nine billion who's using the tool for some particular reason, and probably two-thirds of the people on the planet have no interest whatsoever in even knowing about this. Dean: Yes, yeah, I agree. Dan: Yeah, I don't think that this stuff is available to everybody. I think it's available to the people who are looking for it. Mm-hmm. Dean: And so that's almost like it's almost scary, you know, in a way, when you think about that way, there was a book that I was just reading and the name has escaped me now and I don't have it in my line of sight here, but it was basically talking about. It reminded me of the kind of book that Malcolm Gladwell wrote, like Blink or the Outliers, yeah yeah. Where they look at certain things like why all of a sudden did the Jamaican sprinters become the hotbed of these and why are the Kenyan marathoners the best in the world? And he really started looking with the scientific view to see what is it like. Is there anything genetic about them? Is there anything special about them? And he said, as far as they go he said, as far as they go, their abilities are not genetically gifted in any way that there's nothing physiologically or whatever that would explain it away that this is like the marker. But they were good enough. That's really the thing is that you look at the thing, there's nothing eliminating them from potentially being the best sprinters in the world or the best marathoners in the world. There's nothing that would like prohibit that. But it's not. It's's the whole environment of of belief and environment and being around it and this is who we are type of thing takes over in a in a situation like that and I was thinking about how, you know, we're fortunate in surrounding ourselves in free zone with people who are all believing in a free zone future, and I think that the impact of that because we're acting and behaving and discovering in a way that's going to have collective ramifications as we all collaborate. So we're really creating this super achievement environment. Dan: Which is, when you think about it, unfair, it's unfair. That's exactly right, yeah, yeah, Cause, uh, you know, I, uh, I had um neat opportunity of I think it was about six months ago and there's a very famous um uh. I'm not sure whether he's a psychiatrist or a psycho. I think he's a psychologist. He's a psychiatrist or a psychologist? I think he's a psychologist university professor by the name of Martin Seligman and Aaron Markham, who's in FreeZone, has taken adult courses with Professor Seligman at the University of Pennsylvania in Philadelphia, and I think he's been a professor at Penn for 60 years. He's the longest continuously at one place a professor in the history of the United States. Is that? Right 28 to 88. I think he's 60 years. But he created a whole branch of psychology which is called positive psychology. What makes people positive in? other words because 99 of psychology is what makes people unhappy. And he just decided to say well, let's, let's find the happy people and find out why they're happy you know which I think is an interesting. So anyway I had. He got a copy of Gap in the Game and he found it intriguing. Our book, oh, that's great Nice. Dean: Yeah. Dan: So I had about an hour and a half Zoom call with him that Aaron set up for us. So as we got to the end of the Zoom call, I said you know, happiness is really a hard goal. It's a difficult goal because you're not quite sure why it's happening. In other words, it's really hard to tie it down to a set of activity. And he said, you know, I've been thinking not along those lines, but he said it seems to me that what you should strive for is agency, that, regardless of the situation, you feel you have control of how you're going to respond to the situation. And he said and that sometimes that may not make you happy, but it gives you a sense of control. And he says more and more. I think having a personal sense of control of your circumstances is really something that's a real capability that can be developed, and so my sense is that this new capability called AI is coming along, and my sense is that the people who will develop it best are the ones for whom having AI gives them a greater sense of control over their circumstances, gives them a greater sense of control over their circumstances. Dean: Yeah, like to feel. I think there was a podcast where somebody said where we are with AI right now. Imagine you've discovered a planet with 10 billion people who are, all you know, 121 IQ, can pass the LSAT and do, can do anything for you and are willing to work for you exclusively 24 hours a day. That's the level that we're, that. We're that. We're at, you know. Imagine, oh, I don't think. I don't think that's true. I don't think that's true. No're at, you know. Dan: Imagine you've got your own. Oh, I don't think that's true. No, tell me Okay Because the vast majority of people have no desire to do that. Dean: Right. Dan: Yeah, I think you're right. No, it's like the free zone. What you just said about the free zone, you know I've got. You know we've got 110 in the free zone. But everybody knows about the free zone. You know close to 3,000. And they have no interest in going there whatsoever you know, yeah, so but when we say everybody, you know it may. I think here's what I'm going to suggest we have to say everybody, because we feel guilty about that. It may be only us that's interested in this. Dean: We feel kind of guilty that we're the only ones who could have this capability anyone who could have this capability, so we should reframe it that I feel like I've discovered a planet of 10 billion people who are ready and willing to come to work for me, and what am I going to do with that? That's really the truer statement, I think. Dan: Well, you've got one artificial intelligence. Dean: EA. Who wants to work? Dan: artificial intelligence? Yeah, ea. Who wants to work for you? Yes, and she's. She's endlessly improvable. Dean: She really is. Dan: Yeah, yeah, yeah, but I don't think, I don't think it extends too much beyond Charlotte. Dean: No, and through Charlotte is really where everything comes. That's the great thing is that she can be the interface with the others. I think that's really what it comes down to. She's the ultimate. Dan: Who Really I mean super high level, who yeah, I? Dean: mean certainly a super high level. Yeah, so far. Dan: Yeah, yeah, yeah. My sense is that she's a relationship that you can take totally for granted. Dean: Yes, uh-huh, which is true, right, and that's why, when I pointed out, you know, my whole idea of personifying her and sort of creating a visual and real person behind it. You know, whenever I imagine, now, sharon Osbourne, you know, I see that image of Charlotte, that that's a I just imagine if she was sitting right there, you know, at all times, just at the ready, quietly and ready to go, it's just, it's up to me to engage more with her. Yeah, and that's just, I think habits, I think that's really setting up routines and habits to be able to do that. Dan: Yeah, it's really interesting how uncomfortable people are with inequality. Dean: Mm-hmm, yeah, I have to say that too. Like with the capability things. Like give somebody a piano and you know it could be, it could sit there and gather dust and do nothing, or you could, with the very minimal effort, learn to plink out twinkle, twinkle little star, or with more, you could create amazing symphonies. Uh, you know from from that concertos, you know the whole, uh, the whole thing is, is there, but it's just, but it's 100% depends on the individual. Dan: Yeah, yeah, yeah. I was saying I was talking to someone and they say where do you think AI is going? And I said from my standpoint. It's not really where AI is going. It's the question where am I going? Dean: Yeah. Dan: And the only part of AI that I'm interested in is that which will be useful to me over the next 90 days, you know, and everything. And what I would say is that I think that every 90 days going forward, I'm going to be utilizing AI more but I don't have to know now what it's going to be two quarters from now, right. Dean: Yeah, because, honestly, you know, 10 quarters quarters ago, we didn't even know it existed. Dan: that's the truth, right as far as uh being useful individually, yeah, yeah, yeah, yeah, yeah, like we didn't even get uh, we didn't even get chat gT till two years just over two years ago, november 30th 2023, right or 2022, right, yeah, and so that's what I'm saying. Dean: 10 quarters ago, it wasn't even on our radar. Dan: Yeah. Dean: And 10 quarters from now. Dan: You have no comprehension. We won't even recognize it. Dean: We won't even recognize it Exactly. Yeah, yeah, yeah, I like this idea. I think it has more to do. Dan: I think it has more to do with what's happening to your intelligence, rather than what kind of artificial intelligence is available, developing your intelligence. Yeah, I've read. Dean: Have you heard? So Richard Koch just wrote a new book called 80-20 Daily. I don't know who he is. Kosh is the guy who wrote the 80, 20 uh book. He kind of popularized uh, pareto, um, and so now he's written a daily reader about 80-20. He's built his whole life around this. But it was interesting. I read about something called the Von Manstein Matrix or Van Manstein Matrix and it was a. It's four quadrants with two poles. You know. There's uh to help sort officers in the german uh, second second world war, and the uh on one pole was lazy and hardworking, was the other end of the pole, and on the other, the X axis was stupid and intelligent. So the four quadrants you know, formed as I can predict the outcome for this. Yes, and so he says that those stars are lazy and intelligent. Lazy and intelligent. That's exactly right and I thought, man, that is something. So the most effective people are intelligent and lazy. Dan: Yeah, so how did that work out for the Germans? Dean: Yeah, exactly Right on. That's exactly right. Aside from that, Mrs Lincoln, how did you enjoy the play? Dan: Mrs Lincoln yeah. Dean: Yeah it didn't quite work out, but I thought you know that's. It's very funny that that's the in general. That's where I think that there's a lot of similarities here. Lazy, like nobody would ever think, dan, like you've done, to ask the question. Is there any way for me to get this result without doing anything? Yeah, like that's not the question, that it would be sort of uh, I don't know what the right word is, but it's kind of like nobody would admit to asking that question, you know. But I think that that's actually it's. It's kind of like nobody would admit to asking that question, you know. But I think that that's actually it's the most intelligent question we could ask. Can I get that? Dan: Well, you know, I haven't found I have to tell you as much as I've asked the question I haven't found. I really have never personally come across a situation yet where it can be achieved without my doing anything. Okay, honestly, I haven't. I at least have to communicate to somebody. That's what I found. I have to communicate something to somebody, but asking the question is very useful because it gets your mind really simple. You know, I think that's the reason, and whereas before what I might have been imagining is something that's going to be really, really complicated. And so I think the question really saves me from getting complicated. Yes, I think that's what's valuable about it. But I notice, when I'm writing, for example, I'll say to myself I'm sort of stuck. You know, I don't really suffer from writer's block as most people would describe it. But I'll get to the point where I don't know what the next sentence is and I'll say is there any way I can solve this without doing anything? And immediately the next sentence will come to me. Dean: Yeah, that's interesting in itself, isn't it? I mean when you reach that point right. Dan: Yeah, so I feel I'm blocked. You know, I'm just blocked, I just don't know where to go from here. But just asking the question, something happens in my brain which eliminates all other possibilities except one, and that's the next sentence. and then then I'm off and off and running and uh, I tell you, I've created a new tool and it and it's a function of previous tools and it came up with a podcast with Joe Polish last week or this week, earlier this week, and he was saying how do you handle overwhelm? He said I'm feeling kind of overwhelmed right now. I've got so many things going. Dean: Office remodel yeah. Dan: Yeah, that's one, and then you know others and I said you know what I'm thinking about. That is, you have a lot of priorities that are all competing for your complete attention. You have the office revamp is one, and it's asking for your complete attention. You have the office revamp is one and it's asking for your complete attention. But then there's other things in your life that are also asking for your complete attention. I find that too, yeah. So I said I think to deal with this, you have to write down what all your priorities are. You just have to list all the priorities that in some way each of these. if they could, they would want your complete attention. And then you take them three at a time and the triple play, and you run them through the triple play so that by the third level of the triple play your competitors have turned into collaborators. And that releases the sense of overwhelm. At least with these three you now have released the overwhelmed feeling. And I said and you know, then you can take three more, and then you can take three more, and then you can take three more, and every time you do a triple play you're turning competition into collaboration. And so he was going to do one. And then I had somebody else that I did a Zoom call with and he's in a situation where everything's changing. And I said what you have to do is you have to take your competing priorities and turn them into collaborative priorities, and I think there's some real power to this. Dean: Yeah. Dan: I haven't completely worked it out yet, but that's what I'm working on this week. Dean: So the general idea I could do this as well is to take and just list all the competing priorities that I seem to have right now and put a time frame on it, like the next 90 days. Yes, I often find, when I get over one like that, I'll make a list and I'll say have I had this idea for at least 90 days and is this still going to be a good idea in 90 days? Is one of the comparisons that I have right. Is it something that is fleeting and only right now, or is this something persistent and and durable, um, and that that helps a lot? Which one can I have the biggest impact in the next 90 days? Yeah, and then you're saying take three of those and it doesn't matter what and doesn't matter what, doesn't matter which. Dan: Three and then just do a triple play on those and just do a triple play, and then the sense of overwhelm uh associated with all three of them uh will go away because they're competing with each other and the problem is, our brain can only focus on one thing at one time. Dean: That makes sense actually. Yeah, yeah, yeah. Dan: So, for example, in the triple play, where you take two arrows, you've now taken two priorities and made them into a single priority, and that is, I'm going to take these two priorities and create a single priority out of them. You know so your brain can focus on combining them, because it's just one thing. So, anyway, I'm playing with this Because I think every brain is different and every life is different, and the problem is that you're overwhelmed because you can't give full attention to any one of the priorities. Dean: That is true. Yeah, that's where all the frustration happens. Dan: So I would say one of your priorities and this is ongoing is to enable Charlotte to become more and more useful to you. That's a really important priority, I agree, yeah. Dean: I agree. Well, there we go. Dan: Well, what have we clarified today? Dean: Well, I think I'm immediately going to do the top priority triple play of the coming AI opportunity to just focus on what can I do in the next 90 days here to just increase the effectiveness of my relationship with Charlotte. That makes the most sense. What can we do this quarter and then a layer on top of that, but don't develop a second Charlotte. Dan: Then you're in real trouble I need to have one lifetime monogamous relationship with my one, charlotte my one, true Charlotte. I think this falls somewhere in the realm of the Ten Commandments. Dean: I think that's fantastic, Dan. I love it, you know. Dan: That's what wisdom is yeah, wisdom is good forever. Dean: That's what distinguishes wisdom. Dan: Alrighty, we'll be in Arizona on Tuesday and. I can. I'll be on Canyon Ranch next Sunday and so if you're up, to you can do it at 11, but I'll do it at 8, ok actually there are only 2 hours back now, so it'll be 9 2 hours so I'll do it at nine o'clock okay, great, I'll talk to you next week, then I'll be seeing you that's right. Dean: That's right, okay, bye, bye.

Sales of plant-based milk have slowed in the past year, but Silk and So Delicious maker Danone still sees significant potential by focusing on fun in addition to function

This week, Kate, Jeff, and Nidhi dive into the latest trends shaping media, advertising, and entertainment. From retail media's rapid growth to the integration of AI in sports, and the ongoing battle for dominance in streaming content, the team covers it all. They also explore the critical role of storytelling in building brands and share their weekend viewing plans.NEXT WEEK: Earning seasons continues with eBay, Home Depot, Danone, and more!Thanks for tuning in! If you enjoyed this episode, don't forget to hit the follow button, and rate us on your favorite podcast platform. And we'd love to hear from you—drop a comment or share your thoughts with us on LinkedIn. --Discover GroupM's latest ⁠⁠⁠This Year Next Year⁠⁠ ⁠ Forecast here:https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/

In this episode of Welcome to Cloudlandia, Dan shares his journey from recovering in snowy Toronto to basking in the Arizona sunshine at Canyon Ranch. While battling a cold and back spasm in Canada, He found unexpected humor in a limousine driver discovering our heated driveway before making my way to the warmth of Tucson. At Canyon Ranch, I read historical British Navy novels and attended Richard Rossi's conference, where conversations sparked insights about technology's role in our world. The discussions centered on how companies like Google and Apple influence geographic naming conventions and how AI tools like ChatGPT and Claude work to match human capabilities rather than surpass them. We explored the relationship between technology and daily life, from electric vehicles to meal delivery services. These conversations highlighted how technological advances aim to streamline our routines while acknowledging the challenge of replicating genuine human experiences. The experience reinforced that technology offers convenience and efficiency but cannot replace authentic human connections and experiences. This balance became clear through examples like distinguishing between Bach's original compositions and AI-generated music, reminding us of technology's role as a tool rather than a replacement for human interaction. SHOW HIGHLIGHTS In the episode, Dan shares his journey from Toronto's cold to Arizona's warmth, highlighting his recovery from a cold and back spasm, and experiences attending a conference and relaxing at Canyon Ranch. We discuss the impact of technology on geographic naming conventions, mentioning how companies like Google and Apple influence changes such as the renaming of geographic locations. The conversation explores the idea that technology is striving to match human intelligence, with examples including AI tools like ChatGPT and Claude, and the future potential of seamless digital interactions. I reflect on the progression of vision and technology, discussing how initial ideas develop into intellectual property and the role of technology in enhancing human capabilities. We explore resistance to change with technological advancements, using examples like the shift from gasoline to electric vehicles and how people adapt technology to maintain comfort. The episode examines the distinction between authentic human experiences and artificial replication, emphasizing the irreplaceable value of genuine human connections and interactions. We share personal anecdotes about how technology has replaced routine tasks, discussing the convenience of services like grocery delivery and automated car washes, and pondering future technological advancements. Links: WelcomeToCloudlandia.com StrategicCoach.com DeanJackson.com ListingAgentLifestyle.com TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Dean: Mr Sullivan. Mr Jackson, I hope you're well, I am. Dan: I'm much better than I was last weekend. I was, yeah, out of it. I mean, really I had like a cold and my back was in spasm. It was not good. So I'm a nice recovery week and I'm on the mend. How was your adventures in Arizona? Are you still in Arizona? Dean: now. No, I got back around 11 o'clock last night to Toronto. That has about a foot of snow. Dan: I saw that. Dean: Yeah, and it's still snowing, it's still coming down. So we really had nothing for November, december, january, but February seems to be the winter. It's really snowing, I mean it's continuous, it's not heavy snow, but it's just constant, and I kind of like it. And we got home last night and the limousine driver who driveway and he said, oh, I hope we can get up to your driveway and he, he hadn't uh, he didn't have previous he didn't have previous experience. He says oh my golly, you have heated driveways. And I said, yeah, uh, of course you know we've got to be good to our got to be, good to our limousine drivers. Dan: You know we have to you know, set a standard for driver friendliness and anyway, so Did he tell you, listen, if you wanted to really be good, you'd buy the house behind you so we could keep the driveway going all the way through. Dean: Yeah, somebody else did and they fixed it up, so I think that's out of the future. That's out of the. You know that's not going to happen. You can't add that to the compound, right? Yeah, so anyway, regarding Arizona, it was great. We were there for two and a half weeks so we had Richard Rossi's conference which was terrific, yeah, terrific. Richard does such a great job with this right. Dan: I mean, it's something that he's really doing it out of his own passionate curiosity himself. I think that's a good thing when you can make your own thing. I think that's a good thing when you can make your own. Dean: Then we did a week at Canyon Ranch in Tucson, which was really terrific and beautiful. I mean just gorgeous weather every day 75-ish. Got up to 80 a little bit, but absolutely clear. Not a cloud in the sky. For a week Didn't see a cloud in the night sky in Tucson. Dan: I was going to ask what's a day in the life at Canyon Ranch for you. Dean: I'll have a massage scheduled. You know you can go to 50 different things, but I don't. And you know, I read a lot while. I'm there I go for walks and know, did some gym work? and and then, yeah, just to take it really easy, you know I'm reading just a terrific set of British Navy stories from the novels. These are historic historically. They're all during the Napoleonic War, when Britain War, when Great Britain was fighting the French, and it follows. First of all, there's about 20 authors who write these terrific books, but the one I'm reading right now, andrew Wareham is his name and he follows a sea captain from when he becomes a midshipman. He becomes a midshipman. That's your first step in being an officer is a midshipman. But they start at nine and 10 years old. So they have nine and 10 year old boys on board ship, you know, and they lose a lot of them. You know because they're in. You know they're in action during the sea battles and you know they and they're foolish. You know 10, who who thinks? who thinks about danger when you're 10 years old, you know, but Trails him and he's about 25 now and he's a captain. He's a captain. So in 15 years he's become a captain and just terrific, just extraordinarily well-written books, but it's just about this one person. And then he goes up in terms of skill and responsibility and importance and he becomes rich doing it. Because if you captured a French ship, then you might be. Yeah, except for the gold. The gold had to go to the government. To the government. Dan: OK. Dean: You know the British government, but outside of that you could. You auctioned it off and the captain got a set share, and then everybody right down to the lowest seaman. So I went through about three of those in a week. Three, three now, wow yeah, and that was it. And then I came back and we had our free zone, and which worked out really worked out, really well. And you know you had arranged for a. Dan: I heard, you had arranged for a satellite launch while you were having the reception. Dean: Yeah, the rocket rocket, you know. I mean mean the rocket maker is very busy these days rearranging the government, you know. And uh so yeah, I thought it was kind of him to just take a little bit of time out and send a rocket up during our reception. I thought, you know, you know kind of a nice touch, you know, and yeah, it went really well and the, you know it's mostly parties. You know kind of a nice touch, you know, and yeah, it went really well and the you know it's mostly parties. You know our summit I mean if you, if you take this, if you take the two parties and put them together, they're equal to the amount of time we're doing in the conference and then the conference has lots of breaks, so yeah, I think it was more partying actually it's print seven, that's yeah, I mean that's the great uh seven print enjoy life and have a good time, you know right, right, right and then we uh took a day, and then we moved over to joe, which was joe yeah it's genius. Yeah, joe is such a great and the new offices look really good. Dan: I was just going to say I saw Richard Miller told me about the big 110-inch televisions or screens on the thing. That makes a big difference. Dean: Well, the big thing he can comfortably put 100 people in now. Yeah. Because, he's knocked out walls. Dan: Yeah, I zoomed in a little bit on Friday and, yeah, looks like a nice turnout too. It looks like that group's really growing. Dean: Yeah, it seems, I guess about 40, you know about 40 people. Yeah, and some not there, so it's probably total numbers is a bit higher. And yeah, and yeah, and yeah. We had one very impressive speaker. The senior editor for Epoch Times was there. Dan: Epoch Times. I saw that yeah. Dean: Yeah, in the afternoon and I didn't really know the background to this story. You know the background to the public. Yeah, and I had lunch sitting next to him, a very interesting person, you know, and he's very connected to a lot of people in the new administration Trump administration so he was talking about all the different things that he was doing. Dan: And I saw that Robert Kennedy was confirmed since last we spoke for the yeah and he's good friends with him. Dean: The editor is good friends with him. Dan: Yeah. Dean: And the next one is the FBI director, and he's good friends with him, so anyway, yeah, and Jeff Hayes was there and Jeff was just. I mean because Jeff had a major you know he had a major role in getting Robert Kennedy to the point where he could be and but I'm enjoying the. For the first time in US history, the government is being audited, mr Musk. Dan: I knew I saw it was very interesting. I saw something that there was somebody posted up a video from the 90s when Clinton and Gore launched a. There was something it was called rego, I think, but reinventing government operations or something, and it was mirroring all the things that they're saying about Doge, about the finding inefficiency and finding looking out all those things. So it was really interesting. They were showing the parallels of what was actually, you know, in 90, you know mid nineties, when Clinton and Gore were in yeah, yeah. Dean: Well, they didn't have the. I mean, it would have been an impossible task in the 1990s, but not so today, because of the guy, because they could just go in and they can identify every single check. That's written, the complete history, you know, and everything. They couldn't do that back in the 90s, you know Right. And probably they weren't the right party to be doing it either. Dan: So, anyway. Dean: no, I find it very intriguing and you can tell by the response of the Democrats that there's some stuff there. Dan: There's some there. Dean: There's some there there I think that I was just reading that. So far that you know they're they're, they're estimating that it's at least a trillion of found money. Dan: In other words, that when they go through, they'll find a trillion is a big, you know. Dean: I find that an impressive amount of money actually. Dan: Yeah, I find that an impressive amount of money. Yeah, that's exactly right, yeah yeah, yeah. Dean: So yeah, it's a big change. I think you know, I, I think that a lot of people who hate trump are probably wishing that he had actually won in 2020 you know, had to live with kovid for you know two and a half, three years, because nobody, almost no government, that was in charge. When COVID two years, I guess two and a half years of COVID. They've just been thrown out all around the world. Whoever the government was got thrown out, and so if Trump had won in 2020, he'd be out now and they'd probably be the Democrats and everything like that and they probably wouldn't have Elon Musk taking a look at government spending. Dan: What's the buzz in Canada now with their impending 51st? Yeah, it's nothing. Dean: We're in limbo. We're just in limbo because you know, the government isn't sitting and they're in the middle of a leadership race to replace Trudeau, and that won't happen until March 9th. Dan: Governor Trudeau Did you hear Donald Trump Government Trudeau. Dean: The state of Canada. Dan: Yeah, Trudeau keeps calling him Governor Trudeau. It's so disrespectful it's ridiculous. Dean: Yeah, the Gulf of America and the state of Canada. That's big news, since the last time we spoke right. Dan: We've had big changes. We had Governor. Trudeau and the Gulf of America. It's officially changed on the Google Maps now. Dean: Yeah, apple too. Apple changed over to the Gulf of America, and so did Chevron. In its annual report it talked about all of its deep water drilling in the Gulf of America. Yeah, it's interesting how things get named, anyway, I don't know. There wasn't any active government that called it the Gulf of Mexico. It was just the first map makers, whoever they were, yeah. They just said well, yeah, we call this the Gulf of Mexico and it's a done deal, deal. And so my sense is you know, if the you know if Google changes the name. That's an important support for the change. Dan: Yeah, yeah, absolutely, I mean, it's so funny. I wonder how long now it'll take for the street names to change to. Dean: Well, they're changing, you know and they're, yeah, and they're changing the military bases. You know they had all these military bases in the. Us that were named after people who you know were deemed racist or deemed, you know, not proper that this person's name should be. So one administration changes them, but the next administration comes back and changes them all back to the original and Mount McKinley I always liked Mount McKinley and then they changed to Mount Denali. Oh, is that right I didn't know that, and now it's changed back to Mount McKinley. Okay, so Mount McKinley is the tallest North American mountain tallest mountain in. North America. So anyway, it's really good. I've been toying with the book title. Dan: It's not the book. Dean: I'm writing right now, but the title of the book is Technology is Trying Very Hard to Keep Up with Us, okay, Technology is trying really hard to keep up. Yeah, because people, I think, have bought into it that we're the ones who are trying to keep up with technology. Dan: Right. Dean: And I think it creates a lot of stress. I think we're trying to keep up with something that we don't understand, and I think that's a very stressful, I think that's a very stressful attitude. And I just tested it out at Genius Network. And I just said what would you think about this? That technology is trying very hard to keep up with us. And they said, wow, wow. What do you mean? Well, you know, because I said first of all it's inferior. I said first of all it's inferior. Technology is inferior because the objective of so many of the researchers in technology is that we'll now have technology that's as smart as humans. So, right off the bat, the premise of that is that technology isn't as smart as humans. Okay, so why would we be trying to be keeping up with something that's not as smart as us? That's true, yeah, but just from a standpoint. I think, probably, that you wouldn't be able to measure what's happening one way or the other. One way or the other, you really wouldn't be able to measure them, you know. I mean, if you take an individual human being, just one person, and you look at that person's brain, that brain is the most complex in the world. The human brain has more connections than anything else in the world. So in the universe not in the world, but in the universe it's the most complex, that's just one individual and then humans can communicate with each other. So it's you know. Say you have 10 human brains, that's 10 times the most complex thing in the world and they're doing all sorts of things. So my sense is that's the superior thing that you know, the human brain and individual human is superior. So I think the makers of technology are trying to keep up with what the human brain is doing, but it's really hard. Dan: it's really hard yeah, this is I mean. Yeah, I wonder. I just upgraded my chat gT membership. Now I just upgraded to the $200, $200, $200 a month. Dean: Yeah, and apparently they're feeding you, dean, they're dating his. First it's $2. First it's free. Dan: That's how they get you. Dean: Dan, that's $20 a month. Now it's $200. Right, and you're deeper and deeper into it. Then they're going to say it's $500 a month, yeah, and then you're into the thousands. Dan: And that's how they get you. That's what they do, that's how they get you yeah. Dean: You can't back out of it. You can't back out of GPT. Yeah, once you're in, you're in. Dan: So I need gpt. Yeah, my cheer hand, you're in, so I need the. So now, from what I understand, I got it and then I've been, you know, recovering here the last uh, couple of weeks or I was on my, had my event and and recovery here, so I haven't really spent the time to go deep in it. But from what I understand now they can do projects for you Like it. Can you know, I just did some test things Like can you, you know, see what massage times are available at Hand and Stone for me for today, and it goes to the website and logs it can book for you if you wanted it, you know. So I really I see now like the way forward, it's really just a world of truly just being able to articulate what you want is a big thing and you know you had 25 years of just practicing. What do you want, you know, in your daily practice. Dean: Journaling You're journaling. Dan: Yeah, and now we're truly like I think this is one step closer to just being able to like articulate what you want and it can happen. I mean, I see it now on, you know, with the combination of the things that are doing, like Claude. A lot of people are using Claude for, like creating websites and apps and you know, functional things and then using. Now, I think, with ChatGPT, combined with those capabilities, that's really what the $200 a month, one kind of gets you is the ability for you to set it on a task and then come back. It'll still work on it while not. It felt like before, for $20 a month, charlotte would do whatever you wanted her to do right in real time while you're there, but you couldn't assign it a task that is going to be done while you're not there. So, man, it's pretty amazing times what we're coming into here being a visionary is a big thing. Dean: Yeah, my, I'm just. You know, I'm really. I just work with one, one tool and see, how much? I can get out of it and you know, perplexity is doing a good job of giving me alternative copy copy ideas, and the thing is that I've got so many thinking tools of my own that I've created over my last that the tools I think are really custom designed for how I go about things, okay, and and so see for me to kind of learn this new stuff in the time that I would be learning something new I'd be creating three or four new. I'd be creating three or four new tools yeah which are useful in the program. So there's an immediate payoff in the program and then they have IP value as we're discovering they have. IP value, so I'm not seeing the return on investment yet. I mean, I have team members who can do the programs and they're investigating them all the time and they're getting better. So I can just chat with, I can just send them a fast filter or something like that. That's a tool, fast filter, and then they go and they execute it and I haven't spent any time learning it and so I'm really interested in listening to you, because you're I would suspect that you're making advances every day, right, probably something new every day. Dan: I'm starting to see I don't know whether I've shared with you the we're kind of putting some legs on the VCR formula, kind of putting some. You're digging a little deeper into how to really define those what vision, what capabilities, what reach, how to think about them. And what I looked at with vision is thinking of it as a progression from the levels of vision that you can have. So you can start out with the ability to create a hypothesis or have an idea about something. I think that if you did this, that would be a good thing, right, this is what you, we should do, or this is where I think we should go with this. That's one level. Then, from that, then the next level up is that you have proven. That is right, that's a good idea, right. So you've set up an experiment, you've taken some action on that idea. You've gotten some feedback that, yeah, that's good. It's almost like applying the scientific method in a way. Right, you create a hypothesis, you set up an experiment, you do it Now. Once you've got proof, then the next level up is to create a protocol for that. You could repeat the result that you were able to get one time. And once you've got that protocol, now you've got something that can be packaged and protected. Ip is the crown jewel of the vision column. Everything should be progressing to that peak of having IP. And once you have a piece of IP, once you have a protocol, an algorithm, a recipe you know engineer, whatever the thing is. Now it moves into your capability column that you have it now as something that you can package as a result for someone Right. So it's been. It's a really interesting thing. You can package as a result for someone right, so it's a really interesting thing. I think that progression of kind of you know feels in line with the make it up, make it real, make it recur kind of progression as well. Dean: Yeah. Now here's a question and it's kind of related to this. Technology is trying really hard to keep up that I started the podcast with this morning. If you looked at yourself, are you using technology so that you can be different or are you using technology so that you can be the same? That's a good question. Dan: I think I'm using technology so that, well, I don't know how to think about that. I would say am I using technology so that I can be different? I can't think of an example to say either way. I mean I'm using technology in many cases to do what I would do if I could count on me to do it. You know, I think that's a thing that you know technology is able to do the things that I would do. And I take technology as you know, I have a broad definition of technology. Right, like a shovel would be a technology too. Right, any kind of tool to do what you would do in an enhanced kind of way, like if your thing is you're trying to dig a swimming pool, you know you do it by hand, scoop out all the dirt. But somebody realized, hey, if we make a shovel that is similar but bigger, it could scoop that out. And then if we make a, a backhoe, that can you know, do that's a thing so it's doing? I think the answer is probably all technology is to do the same faster and bigger yeah, I just just wonder that the most dominant force in people's life is really their habits, and what I feel is there's a set of habits that work. Dean: you know, you like them and they work. And secondly, you like doing them, you like doing them but you're being asked to change. You know, there's sort of this message, message, a narrative you're going to have to change and you're going to have to change. And I'm wondering if, at a certain stage, people reach a point where they say, okay, I'll use technology, but not to change the way you want me to change, but to stay the way I am. Dan: That's interesting but to stay the way I am. That's interesting. Yeah, I mean, there's probably good arguments for both sides, right? I think technology ultimately in its bestest to be able to replace your time and effort on doing something to make it easier to do what you need to do. I think about Excel, for instance, using Excel spreadsheets as a way of being able to sort and organize and compute data back like to the earliest technologies you know. Dean: Yeah, well, I just feel that you know. I mean, first of all, very few people are. I would start with myself by saying that I've probably got a massive habit system. You know, that's basically repeats who I am every day, like 90 and it's comfortable. You know it's comfortable you know, and I do it, and therefore, if I am asked to be more productive or I'm asked to be creative, I will only use those technologies that allow me to be productive in a way that my daily habits can stay the same. I don't really want to be disrupted. Right, yeah, I can see this, you know, with. One of the problems with EVs is that people are really used to going to the gas station. They've got a whole routine and it isn't just pumping gas, they go in, you know, they go in, they buy some things, you know, and everything like that, and it's really a short period of time. I mean, if you wanted to fill up your car, you know, and I was used to it because we had a, you know, in our trip we had a Beamer, we had the big Beamer. They have a X7 now. Dan: The X5 was always. Dean: Now they have an X7. And, the thing you know, we had it for two and a half weeks, so about three or four days before we left. We just topped it up, you know, we just I put enough gas in that would get us back to the airport you know, when we did it and you know it was like four minutes. You know it's like four minutes, yeah, where you know if you're I mean if you do your charging up overnight, there's no problem to it. You know, if you're I mean if you do your charging up overnight, there's no problem to it, you know there's no problem charging up, but if you're out on a trip and you're getting short on you know, on power, then it's a lot, you know where is it? Dean: Yeah, yeah. Dean: Yeah. Dan: I find that same thing Like so I, you know net. I have a charger at my house for my Tesla. And so I just plug it in and I never. I don't miss. Well, I never went to the. I never went to the gas station. Anyway, I would have Courtney. You know my assistant would always go. That was one of the things that she would do. But I think about, you know, the things that Courtney would do 10 years ago, like getting gas in my car, taking to the car wash all of that stuff, going to the grocery store, going to restaurants to pick up stuff or to take things to the mail, all of the things that were. You know. A lot of that is now replaced with technology, in that there's no need to, I don't need to go to the gas station. My car is always charged and always ready. We have there's a there's this big now push of these super convenient car wash things. So for $32 a month you join this. For $32 a month you have unlimited car washes and there's one right on the way to or the way home from, honeycomb, the breakfast place that I go to every day. So I can just literally swing in. You don't even, you don't get out of your car, you just drive through. It's got the. It recognizes your barcode thing. You drive right through and off you go, and so I always have a super clean car. I use Instacart for the grocery delivery and Uber Eats and Seamless and, like you think, 10 years ago one of the things that we had Courtney do was go to. It's funny you say this right, but technology keeping up with us, this would fit in that category that there was no delivery service for food aside from pizza and Chinese food. That's what you could get delivered at your house or office, right. So we had Courtney go to every restaurant, like all of our favorite restaurants. She went to every restaurant and got the takeout menu, two copies of it, one. So we had a binder, one at the house and one at the office that had the menus of every restaurant and now, all of a sudden, every restaurant was delivery, because we would place the order and then Courtney would go and get it and bring it. Dean: You know. Dan: And so that's what technology kind of replaced 90% of what Courtney was doing. You know, it's really interesting to to think. You know, pretty simple, have the, remember on Star Trek they had the replicators where they would you know? Just you tell the thing what you want and it would make the food. Dean: We're not that far off probably from that. Well, where do you see that? I don't see that at all. Dan: No, I'm saying on in you're seeing now I don't know if you've ever seen these robotic kitchens that are kitchen robots that you know can make anything that you want, and I think it's very interesting that you look at. Ai will be able to assess your inventory in your fridge and your robots will keep the ingredients stocked and your AI robot chef will be able to make whatever you want. I mean basically anything. Any packaged protocol, like for recipes or anything that you know how to do, is now eligible for someone else to do it, you know, and someone else being a technology, a robot, to be able to do it, you know, and someone else being a technology, a robot, to be able to do it. But there's no, you still have to be able to. There's still the human element of things. I had a really interesting experience just yesterday is I send out, you know, three emails a week to our subscribers, you know, to all my on my list of entrepreneurs, and you know the emails, for several years, have been derivative of my podcasts. Right, like so they. I would talk the podcast and then we would get those transcribed and then I had a writer who would take the transcript and identify you know two or three or four key points that we talked about in the podcast and create emails. You know three to 500 word emails based on those in my voice and I use air quotes in my voice because it really was my words Cause I spoke them on the podcast but she was, you know, compiling and putting them all together and they you know, I've had. I've got a lot of them and we've been, you know, since COVID, kind of in syndication with them, where they're on a three-year rotation, kind of thing, you know. So I haven't had to write new emails, but occasionally I will intersperse them in. And so the other day, yesterday, I sent out an email that I wrote 100% and it was describing the advantages of time travel and I was talking about how, in lead generation situations, you know, I mean, if I could say to people, let's say, you own a real estate company and we had the ability to time travel and we could go back two years from today and we're going to leave at midnight, but before we leave you can go to the MLS and you can print off a list of every house that sold in the last two years. So we can beam back two years armed with a list of every person that sold their house in the last two years and all you would need to do over that period of time is just concentrate on building a relationship with those people, because that's what you're looking for Right, on building a relationship with those people, because that's what you're looking for, right. And so I told that whole story and then said, you know, since and it reminds me, dan, of your it's certainty and uncertainty, right, like if you had certainty that these are the people that are going to sell their house, that you would be, you would have a different approach to your engagement with them, but it wouldn't change the fact that, as valuable as you think this list is, armed with this list of everybody that's going to sell their house, that sold their house in the last two years, you'd still have to go through the last two years in real time, and the people who sold their house, you know, teen months later, were you still had to wait 18 months for them to mature. And I thought, you know, I said that the thing that, since we can't time travel backwards, the best thing we could do is plant a time capsule and start generating leads of people who are going to sell their house in the next 100 weeks. And if you had that level of certainty around it, that would be a big thing, right? So I wrote that email and I talked about the thing. But I've gotten five or six replies to the emails saying I read a lot of your emails. In my opinion, this is the best one that you've written, or what an amazing insight, or this really resonated with me, but it was something that has like 100% of me in it, as opposed to written as a derivative of something I said. So it's not, I think, that human element. I don't know whether it's the energy or whatever. Dean: Yeah, it's kind of interesting there. I think what I'm going to say relates to what you're saying, right? Dan: now. Dean: There was just a YouTube. It was YouTube and it was. Can you tell if it's Bach or not? Dan: So what they did is they had an actual recording of Bach. Dean: Who wrote it, you know? And then they did an AI version of like Bach. And then they did an AI version of like Bach. And then they asked you to listen to both and say which one was Bach and which one was the AI. And there were six of the six. They gave six samples and I got it right six times in a row. Dan: Oh, wow. Dean: And what I was saying is that there's something that the human being has added which is not. It's actually is, and there's a big difference between is and kind of like, and it seems to me that's what you're saying here. Dan: Yeah. Dean: That there's something. It's kind of like Dean Jackson or is. Dean Jackson, and my sense is I think the gulf between those two is permanent. I agree 100%. Dan: That's the, you know. There's Jerry Spence, the attorney. He wrote a great book called how to Argue and Win Every Time. Dean: And one of the things that he said is when we're communicating. Dan: One of the things that he said is when we're communicating, one of the things that the receiver, what we're doing as the receiver of communication, is, we have all these invisible psychic tentacles that are out measuring and testing and looking for authenticity of it, and they can detect what he calls the thin clank of the counterfeit. Yes, and that's an interesting thing, right? What was it to you in Is it Bach that made you able to pick it out? Can you discern what the difference was. Dean: I think it was an emotional thing that basically I was moved by the back one, and I was just intrigued by the other one that's interesting right one of them was one of them was emotional, but the other one was. You know, I was me saying is it? You know, I, I don, I don't think so, I don't think it is when. With the first one, it didn't take long. There was just, you know, it was maybe five or six bars and I said, yeah, I think that's Bach, it's the twinkle in the eye, right. Dan: That's kind of the thing that is. Yeah, I get it. I think we're onto something with that. Dean: Yeah, and. I think it's uniqueness. In other words, here's my feeling is that humans develop new capabilities to deal with technology. I think that our brains are actually transforming as we're surrounded more and more with technology. And it has to do with what's valuable and what's not valuable and anything that's tech, we immediately say, oh, that doesn't really have any value because it's cheap, it's really cheap in other words, it was the technology was created to lower the cost of something. I mean that's really you know, I mean if it were, I mean mean, if it does what it's supposed to do, it lowers the cost, and there's various costs. There's cost of concentration, there's the cost of time, there's the cost of energy, there's the cost of money and everything else. And so technology will lower the cost in those areas and doing it in those areas and doing it. But what I find is that what we really treasure in life, the things that have a higher cost, that have a higher cost, it takes more of our effort takes more of our time. It takes you know more of our money, and in person you know. In person is always going to cost more than automatic or digital. So, my sense is, as time goes along, we adjust our you know the cost benefit analysis of the experience. Dan: Okay. Dean: And think about the six who wrote back to you on it. How much their cost was it really cost them to listen to the real thing? Okay because, first of all, they were listening and they were moved. They couldn't be doing something else when they were being moved by your message. Okay, and then they took time out. They took time out to actually construct a response to you. So the cost I mean we use cost as a bad word you know there's a high cost, or anything right yeah, but it's actually investment, the investment that the things where we're required to invest more are actually more valuable. Dan: I agree with you, yeah, yeah. So I think that's part of this, that's part of this balance, then, with the technologies, using the technology. I mean, you know, how do you get that? Dean: Yeah, that level about things that we're fully engaged with, that are more valuable than things that are just done for us in an instant. I don't have the answer to that, it's just an observation. Dan: No, I don't either. You're right, but the fact is that a lot of these things are, you know, no matter what the advancements happen in technology, in some of these ways, it's the fact is that life moves at the speed of reality, right, which is, you know, 60 seconds per minute. You know, I mean, that's really the, that's really the thing, and that those our attention is engaged for 100 of those minutes that we have, and when it's engaged in something, it's not engaged in something else, and when I think what that's what you're saying, is that you've gotten the authentic, like core, you know, full engagement. And it's an interesting thing that I think what AI is doing for bulk things, for people is it's allowing them to not have to pay attention to things they don't have to. It's really it allows everybody to get the cliff notes or something. They don't have to read Hamlet, they don't have to read Macbeth, they can scan the cliff notes of something. They don't have to read Hamlet, they don't have to read Macbeth, they can scan the cliff notes of Macbeth. But that's not the same experience of seeing. Dean: No, there's something about engagement, I think, the word we'll use as our segue word, namely to pick it up next time. Dan: I think it is. Dean: There's a real pleasure of being fully engaged. Dan: I think that's something that is cause this is an interesting thing. I'm gonna throw a couple of things out that we can marinate on for next time, because we're just having this conversation about Michelelin star restaurant experiences that I? Dean: I've always been fascinated by that the young chef who turned down uh three-star rating no he said I don't want to be rated, I don't want to have a michelin. Well, and people, people say well, of course you want a Michelin rating. He says no, he says it does weird things with what I'm supposed to be and what a restaurant is supposed to be. And he said I noticed the type of customers that came in were different type of customers. So he said I don't want to be listed anymore as Michelin. That's interesting. Dan: But it's fascinating. That is an only. It's a one-off original experience provided by a group of passionate people. You know doing something only in the moment. There's no leverage. Dean: Yeah. Dan: And I thought about the same thing like a, you know, like a performance of live theater in a live in an environment is a one-off, original experience and I think that's why people who love theater and love doing theater actors, I I mean, who love performing in theaters because of that authentic and immediate back that your engagement really brings, that's very live live and in person live exactly. Dean: Yeah, it's interesting, but my sense is that just to. Yeah, exactly, you're being pressured to to change the sameness. You'll look for a technology that frees up the time again so that you can enjoy your sameness. Dan: I don't know if I'm getting that across really. No, I understand, but it's a bit like it's a bit. Dean: It's a bit like a gyroscope. You want to stay on the true path when you're flying and therefore, you need more and more technology. I was noticing we came back in the 787, which is a marvelous airplane. For all of Boeing's troubles, the 787 is not one of them, and you know, it's just that. So we took off, you know, we flew from Phoenix to Toronto and just as we got near the, within about 30 minutes of landing in Toronto, there was just a little bump and the pilot immediately came out and says you know, we were in a little bit of a turbulence zone, but it won't last. In about a minute we'll be out of it and then, a minute later, there was no turbulence, it was just about a minute. And it wasn't real turbulence, it was just a little you know that. I noticed it and they have a really unique technology that they've introduced that can transform turbulence into smoothness. You know that's what I'm interpreting that they do, but for the whole flight, you know, I didn't even remember us taking off and when we landed I said, did we land? Yeah, and she said yeah, bev says we landed, and I said, wow, yeah, it's just really remarkable. But there's millions and millions of little tech bots that are adjusting it so that the sameness you like, which is namely not turbulence, is maintained. And I think that we do this on a personal level. I think we do this on an individual level. We have a smooth flight, we have an experience of what a smooth flight is for us and if there's any interruption of that, we want something that takes away the interruption so we can get back to the feeling that it's a smooth flight. Dan: Yeah agreed. Well, I think we're onto something here. Dean: I think we are yeah, okay. Dan:Changing to stay the same. Dean: Changing to stay the same yeah all righty. Dan: Constantly changing, to stay the same, that's a good book title right there? 0:48:32 - Dean: Oh yeah, all right there. Oh yeah, all righty, I like that Okay. Thanks, Dan. Dan: Okay now next week, I know you're gone next week we're on our way to Nashville for our upgrade, our lube job, whatever. Uh-huh, so two weeks, okay two weeks. Okay, bye. 0:48:52 - Dean: Thanks, Dan Bye.

This week on The Modern Customer Podcast, I'm joined by Sheila Morin, CMO of Coveo, whose career spans L'Oréal, Danone, Cirque du Soleil, and now AI-driven CX at Coveo. Across industries, her focus has remained the same: creating seamless, customer-focused experiences that drive engagement and loyalty. We explore how Coveo helps leading brands like United Airlines, SAP, and Xero thrive with AI, the latest trends in generative AI, and what CX leaders need to know before implementing AI. AI has the power to transform customer experience—but only if it's built on trusted data and delivers real results. Sheila shares insights on how top companies make AI work, the biggest misconceptions about AI adoption, and why businesses must act now. Tune in to discover how AI is reshaping CX and what it takes to create personalized, frictionless interactions at scale. Thanks to Coveo for sponsoring this episode! Key Takeaways from the Episode 05:25 | Clarifying AI's Value: How Coveo Drives Relevance at Scale 08:34 | How Coveo's GenAI Supports Industry Leaders Like United Airlines 17:54 | Businesses Want AI That Delivers Real Results 20:58 | How CX Leaders Can Make AI Work Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer. Follow Blake Morgan on LinkedIn For regular updates on customer experience, sign up for her weekly newsletter here. 

This is a special episode from our partner podcast - The FMCGGUYS. They recently had Christian Stammkoetter, who is Danone's President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, grown as a leader and developed a reliable routine to manage frequent long-haul travel.Find Christian Stamkoetter on Linkedin at : https://www.linkedin.com/in/christian-stammkoetter/Find Danone on Linkedin at : https://www.linkedin.com/company/danone/Find Danone online at : https://www.danone.com/Here's what they discussed:His career beginnings in FMCG and running a start-upBeing Impact-driven and putting people at the heard of the businessWhat's important when integrating large businessesThe new world of hybrid working and how to lead these organizationsHis current role leading a wide, diverse geographyCreating Global Talent PipelinesLA fire relief : https://www.directrelief.org/ (always research before giving)Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+GuysCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

   It is that time of year once again when the National Association of Music Merchants comes to Anahiem. Tons of Artists from around the globe all come together in one space tosee what the Industry has in store for us. Some may be there for Violins and Guitars, Others may be there the Synths and DAWs, While still more may even be there for the Screamo. Yeah that's an actual reason on the NAMM Form. As for our Community we unite as DJs to check out all the Brands that we use on a daily basis, and hopefully find some thing new to cut it up on! Being that NAMM is a whos who from every corner of the Earth, the Lost Tone Pros take this oppertunity to throw their yearly Scratch Battle dubbed The NAMM INVITATIONAL. Hand selecting the best scratchers from country's including Canada, Poland, Japan, Morocco, Europe, and of course across the USA the Lost Tone Pros deliver a Battle that you definitly don't want to miss. We had the chance to sit down many of the competitors like Dan One, Straps, Skull, Madd Maxx, Reflekshin, Mr.Vibe, L.Hundo, and More. We also got a chance to talk with good friends like Kodak Visuals, Lady X, and 69 Beats. To cap off the show after his Showcase we had a sit down with 7x World Champion Vekked. As a Bonus we added an interview from last years invitational that we had with DJ EASE and FLIP FLOP. It's truely an honor to be in the presence of so much dope talent at one time, if you ever have to chance to make it to one of LTP's Battles or Sessions you better pull, and always remember to Scratch Responsibly. Be on the look out for the Full Battle Video on Swiftstyles YouTube Channel, and make sure to follow @LostTonePros on all of thier socials. While you are at it give us a follow @Tables_4_Two and you'll know exactly when another event is going down!

This week we talk all about Omni-Mind and Community, the One-Man Army Corps, the Jack Kirby creation and all that came from it.     Intro Music by Aaron Barry   To ask questions for the next episode, or to continue the conversation online visit us here: On Facebook  On Instagram On our Website Or check out our new store for merch And our Patreon!