Pond Marketing Secrets

Laura celebrates her 300th episode with her longtime mentor and former sales coach Tom Reber from the Contractor Fight.

Laura chats with Liz Chism about the secrets to building a self-sustaining business.

Laura talks to Mike Gannon from That Pond Place about the benefits and challenges of having a retail operation.

Laura talks to AquaReale co-owner Matt about what they learned at the recent conference they attended and what business ideas they want to start implementing.

Laura talks to Mark Wilson about his recently published business book, "Pond Passion to Profit" and shares ideas on how to grow your water feature or landscape business.

Laura talks to Break the Image's Jeff Gutowksi about Artificial Intelligence and what you NEED to know about how it affecting your business. Part One.

Laura talks to Break the Image's Jeff Gutowksi about Artificial Intelligence and what you NEED to know about how it affecting your business. Part One.

Laura talks to Barbi Holdeman from The Pond Gnome about the importance and relevance of email marketing.

What do you do about employee issues? Here we talk about staff training, communication, and expectations.

Laura is back after two months! Here is why she took a long break and why she decided to come back.

Laura talks to pond builder and landscaper Scott Brown about how he uses marketing to stay keep his $2 million plus company busy even in a slow year.

Laura talks to AquaReale's Office Manager/Customer Service Manager on how she handles her job and why she is such an integral part of our company's success.

Laura talks to AquaReale's Director of Operations, Tyler, on what he does for the company and why his position helps make money even as he moved to overhead costs.

Laura talks to Jeff from Break The Image on how to best use AI and ChatGPT. Jeff references the following link: https://www.semrush.com/blog/chatgpt-prompts/#

Laura talks to Jeff from Break the Image about Google Algorithms and how to best use Google for your business. Jeff references three links: https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ https://breaktheimage.com/discovery-call/ https://breaktheimage.com/competitor-analysis/

Laura talks to Barbi Holdeman of The Pond Gnome about how she optimizes Jobber to make it work best for her business.

Laura talks to Clay Graba about how to use simple automations to make your work life easier.

Laura and Matt continue last week's conversation by delving into 2024. Hiring, getting new work, we cover it all!

Laura and Matt of AquaReale dissect their 4th quarter year end and look back at what worked and didn't work in 2023.

Laura talks to Scott Molchan from the Million Dollar Academy about how to use Google My Business. Now called Google Profile! Here is the link he references in our talk: https://www.milliondollarlandscaper.com/gbpguide

Laura is back! Here why I took a break and what brought me back to share more marketing tips with you!

Laura closes down her last podcast of Landscape Marketing Secrets. Hear what she has learned and what she plans to do next and how to stay in touch with her.

Laura engages in a discussion with Kati Molchan from Million Dollar Landscaper to explore strategies for maintaining accountability and to identify potential barriers that might be hindering you.

Laura talks about how to reward and encourage positive behavior from your staff and how to help improve morale.

Laura talks to Just Add Water's Chris Thompson about the top four things he has learned about business and how these items can help all business owners.

Laura talks about the difference between job descriptions and mastery ladders and why you need both.

Laura talks about why team meetings are so important to a healthy business and shares her weekly meeting agenda

Laura talks about how her company has extremely high profit margins and what you can do to increase yours as well.  

Laura talks about the need for systems to grow (or start) your company. What are the items you NEED for success?

Laura talks to AquaReale's Customer Service Manager, Sandy. on her role and how she helps us make more money

Laura gives ideas on how to generate more work this summer.

Laura talks to her AquaReale co-owner, Matt, about their year so far and what is working well and what isn't.

Laura brings Break the Image's Jeff Gutowksi back to discuss SEO (search engine optimization).

Laura talks to Break the Image's Jeff Gutowski about Search Engine Marketing, what it means and how to excel at it.

Laura talks about customer avatars, including what that means and how to create your own to help you sell to the right people.

Laura talks to The Pond Gnome's Barbi Holdeman on how Barbi is working toward and preparing for semi-retirement.  

Laura discusses what a CRM is and how her company uses theirs.

Laura (and her cat) talk to Garden State Koi's Tom Smith about how to handle sales in a challenging year.

Laura talks to Jay from Oklahoma Ponds on how he empowers his employees and his advice to start empowering yours.

Laura talks to Dan and Will from Good Earth Water Gardens on how they decided to have a Sales Manager and what exactly he handles.

Laura talks about the importance of branding, what it means for landscapers and how to create and maintain your brand.

Laura talks to her 27 year old maintenance manager about what employees in their 20s are looking for and how to learn to communicate with each other.

Laura her husband and co-business owner, Matt, talk about the many things they have learned on how to hire and keep the right employees.

Laura talks to her customer service manager, Sandy, about what her position entails.

Laura talks about how her company is handling getting less big leads this year.

Laura talks to Tara Stohler about accountability in different aspects of life.

Laura talks to Navy Builder Greg Falvo on how he handles being in the Naval Reserves and running an outdoor living company at the same time.

Laura talks to Million Dollar Landscaper's Scott Molchan on how to use Artifical Intelligence (AI) and ChatGPT for your marketing-- and how NOT to use it.

Laura talks to Donnie Beck about how to market his company in the resort community in which he lives.

Laura talks to landscaper/pond builder Brian Hoagland about how he got started in ponds and why he likes to offer both services to his clients.

Laura continues her conversation with Aquascape's Mike Hammer about the Certified Aquascape Contractor program and some program concerns.