Pond Marketing Secrets

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Welcome to Pond Marketing Secrets, where we delve into the world of pond marketing. Visit our website at mypondtent.com to sign up for our weekly tips and get more information on our Pondtent services.

Laura Reale


    • Oct 7, 2024 LATEST EPISODE
    • every other week NEW EPISODES
    • 21m AVG DURATION
    • 275 EPISODES


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    Latest episodes from Pond Marketing Secrets

    EP300: The Secret of Interviewing Tom Reber

    Play Episode Listen Later Oct 7, 2024 39:42


    Laura celebrates her 300th episode with her longtime mentor and former sales coach Tom Reber from the Contractor Fight.

    EP299: The Secret to an Effortless Business

    Play Episode Listen Later Sep 30, 2024 40:09


    Laura chats with Liz Chism about the secrets to building a self-sustaining business.

    EP298: The Secret to Owning a Retail Operation

    Play Episode Listen Later Sep 23, 2024 29:05


    Laura talks to Mike Gannon from That Pond Place about the benefits and challenges of having a retail operation.

    EP297: The Secret to Some New Business Ideas

    Play Episode Listen Later Sep 16, 2024 19:14


    Laura talks to AquaReale co-owner Matt about what they learned at the recent conference they attended and what business ideas they want to start implementing.

    EP296: The Secret to Profits as a Pond Builder

    Play Episode Listen Later Sep 9, 2024 17:53


    Laura talks to Mark Wilson about his recently published business book, "Pond Passion to Profit" and shares ideas on how to grow your water feature or landscape business.

    EP295: The Secret to Using Artificial Intelligence (AI) Pt 2

    Play Episode Listen Later Sep 2, 2024 28:27


    Laura talks to Break the Image's Jeff Gutowksi about Artificial Intelligence and what you NEED to know about how it affecting your business. Part One.

    EP294: The Secret to Using Artificial Intelligence (AI) Pt 1

    Play Episode Listen Later Aug 26, 2024 23:40


    Laura talks to Break the Image's Jeff Gutowksi about Artificial Intelligence and what you NEED to know about how it affecting your business. Part One.

    EP293: The Secret to Email Marketing

    Play Episode Listen Later Aug 19, 2024 25:41


    Laura talks to Barbi Holdeman from The Pond Gnome about the importance and relevance of email marketing.

    EP292: The Secret to Dealing with Employees

    Play Episode Listen Later Aug 12, 2024 24:24


    What do you do about employee issues? Here we talk about staff training, communication, and expectations.

    EP291:The Secret to Why I Left for Two Months

    Play Episode Listen Later Aug 5, 2024 10:29


    Laura is back after two months! Here is why she took a long break and why she decided to come back.

    EP290: The Secret to Getting More Work

    Play Episode Listen Later Jun 3, 2024 28:40


    Laura talks to pond builder and landscaper Scott Brown about how he uses marketing to stay keep his $2 million plus company busy even in a slow year.

    EP289: The Secret to Having an Office/Customer Service Manager

    Play Episode Listen Later May 27, 2024 35:53


    Laura talks to AquaReale's Office Manager/Customer Service Manager on how she handles her job and why she is such an integral part of our company's success.

    EP288: The Secret to Having a Director of Operations

    Play Episode Listen Later May 20, 2024 31:05


    Laura talks to AquaReale's Director of Operations, Tyler, on what he does for the company and why his position helps make money even as he moved to overhead costs.

    EP287: The Secret to Using AI and ChatGPT

    Play Episode Listen Later May 13, 2024 30:54


    Laura talks to Jeff from Break The Image on how to best use AI and ChatGPT. Jeff references the following link: https://www.semrush.com/blog/chatgpt-prompts/#

    EP286: The Secret to Understanding Google Algorithms

    Play Episode Listen Later May 6, 2024 33:52


    Laura talks to Jeff from Break the Image about Google Algorithms and how to best use Google for your business. Jeff references three links: https://www.google.com/search/howsearchworks/how-search-works/ranking-results/ https://breaktheimage.com/discovery-call/ https://breaktheimage.com/competitor-analysis/

    EP285:The Secret to Using Jobber

    Play Episode Listen Later Apr 29, 2024 19:59


    Laura talks to Barbi Holdeman of The Pond Gnome about how she optimizes Jobber to make it work best for her business.

    EP284:The Secret to Using Simple Automations

    Play Episode Listen Later Apr 22, 2024 24:36


    Laura talks to Clay Graba about how to use simple automations to make your work life easier.

    EP283: The Secret to AquaReale's 2024

    Play Episode Listen Later Apr 15, 2024 24:54


    Laura and Matt continue last week's conversation by delving into 2024. Hiring, getting new work, we cover it all!

    EP282:The Secret to AquaReale's 2023

    Play Episode Listen Later Apr 8, 2024 17:36


    Laura and Matt of AquaReale dissect their 4th quarter year end and look back at what worked and didn't work in 2023.

    EP281:The Secret to Using Google My Business to Get More Work

    Play Episode Listen Later Apr 1, 2024 26:38


    Laura talks to Scott Molchan from the Million Dollar Academy about how to use Google My Business. Now called Google Profile! Here is the link he references in our talk: https://www.milliondollarlandscaper.com/gbpguide

    EP280:The Secret to Me Getting My Mojo back!!

    Play Episode Listen Later Mar 25, 2024 8:25


    Laura is back! Here why I took a break and what brought me back to share more marketing tips with you!

    EP279:The Secret to My Last Podcast. For Now...

    Play Episode Listen Later Oct 30, 2023 15:13


    Laura closes down her last podcast of Landscape Marketing Secrets. Hear what she has learned and what she plans to do next and how to stay in touch with her.

    EP278:The Secret to Succesful Accountability

    Play Episode Listen Later Oct 9, 2023 15:46


    Laura engages in a discussion with Kati Molchan from Million Dollar Landscaper to explore strategies for maintaining accountability and to identify potential barriers that might be hindering you.

    EP277:The Secret to Positive Reinforcement

    Play Episode Listen Later Oct 2, 2023 17:58


    Laura talks about how to reward and encourage positive behavior from your staff and how to help improve morale.

    EP276:The Secret to Business Success

    Play Episode Listen Later Sep 25, 2023 31:06


    Laura talks to Just Add Water's Chris Thompson about the top four things he has learned about business and how these items can help all business owners.

    EP275:The Secret to Job Descrptions and Mastery Ladders

    Play Episode Listen Later Sep 18, 2023 12:31


    Laura talks about the difference between job descriptions and mastery ladders and why you need both.

    EP274:The Secret to Team Meetings

    Play Episode Listen Later Sep 11, 2023 18:18


    Laura talks about why team meetings are so important to a healthy business and shares her weekly meeting agenda

    EP273:The Secret to Higher Profit Margins

    Play Episode Listen Later Sep 4, 2023 14:26


    Laura talks about how her company has extremely high profit margins and what you can do to increase yours as well.  

    EP272:The Secret to Growing or Starting Your Business

    Play Episode Listen Later Aug 28, 2023 16:00


    Laura talks about the need for systems to grow (or start) your company. What are the items you NEED for success?

    EP271:The Secret to Making More Money with a Customer Service Manager

    Play Episode Listen Later Aug 21, 2023 23:27


    Laura talks to AquaReale's Customer Service Manager, Sandy. on her role and how she helps us make more money

    EP270:The Secret to Getting More Work Right Now

    Play Episode Listen Later Aug 14, 2023 17:15


    Laura gives ideas on how to generate more work this summer.

    EP269:The Secret to AquaReale's Year so Far

    Play Episode Listen Later Aug 7, 2023 27:09


    Laura talks to her AquaReale co-owner, Matt, about their year so far and what is working well and what isn't.

    EP268:The Secret to Search Engine Optimization (SEO)

    Play Episode Listen Later Jul 31, 2023 34:52


    Laura brings Break the Image's Jeff Gutowksi back to discuss SEO (search engine optimization).

    EP267:The Secret to Search Engine Marketing (SEM)

    Play Episode Listen Later Jul 24, 2023 34:24


    Laura talks to Break the Image's Jeff Gutowski about Search Engine Marketing, what it means and how to excel at it.

    EP266:The Secret to Understanding Who Your Customers Are

    Play Episode Listen Later Jul 17, 2023 14:52


    Laura talks about customer avatars, including what that means and how to create your own to help you sell to the right people.

    EP265:The Secret to Heading Toward Semi-Retirement

    Play Episode Listen Later Jul 10, 2023 25:16


    Laura talks to The Pond Gnome's Barbi Holdeman on how Barbi is working toward and preparing for semi-retirement.  

    EP264:The Secret to Using a CRM

    Play Episode Listen Later Jul 3, 2023 13:01


    Laura discusses what a CRM is and how her company uses theirs.

    EP263:The Secret to Sales in a Challenging Year

    Play Episode Listen Later Jun 26, 2023 29:14


    Laura (and her cat) talk to Garden State Koi's Tom Smith about how to handle sales in a challenging year.

    EP262: The Secret to Empowering Your Employees

    Play Episode Listen Later Jun 19, 2023 25:45


    Laura talks to Jay from Oklahoma Ponds on how he empowers his employees and his advice to start empowering yours.

    EP261:The Secret to Having A Sales Person

    Play Episode Listen Later Jun 12, 2023 26:44


    Laura talks to Dan and Will from Good Earth Water Gardens on how they decided to have a Sales Manager and what exactly he handles.

    EP260:The Secret to Branding

    Play Episode Listen Later Jun 5, 2023 17:39


    Laura talks about the importance of branding, what it means for landscapers and how to create and maintain your brand.

    EP259:The Secret to Navigating Gen Z Employees

    Play Episode Listen Later May 29, 2023 28:01


    Laura talks to her 27 year old maintenance manager about what employees in their 20s are looking for and how to learn to communicate with each other.

    EP258:The Secret to Keeping Employees

    Play Episode Listen Later May 22, 2023 25:54


    Laura her husband and co-business owner, Matt, talk about the many things they have learned on how to hire and keep the right employees.

    EP257:The Secret to Having a Customer Service Manager

    Play Episode Listen Later May 15, 2023 27:19


    Laura talks to her customer service manager, Sandy, about what her position entails.

    EP256:The Secret to Getting More Work

    Play Episode Listen Later May 8, 2023 14:51


    Laura talks about how her company is handling getting less big leads this year.

    EP255:The Secret to Accountability

    Play Episode Listen Later May 1, 2023 26:26


    Laura talks to Tara Stohler about accountability in different aspects of life.

    EP254:The Secret to Owning Two Businesses

    Play Episode Listen Later Apr 24, 2023 20:36


    Laura talks to Navy Builder Greg Falvo on how he handles being in the Naval Reserves and running an outdoor living company at the same time.

    EP253:The Secret to Using Artifical Intelligence

    Play Episode Listen Later Apr 17, 2023 21:57


    Laura talks to Million Dollar Landscaper's Scott Molchan on how to use Artifical Intelligence (AI) and ChatGPT for your marketing-- and how NOT to use it.

    EP252:The Secret of Getting Business in a Small Town

    Play Episode Listen Later Apr 10, 2023 35:11


    Laura talks to Donnie Beck about how to market his company in the resort community in which he lives.

    EP251:The Secret to Adding Water Features to Your Landcaping Business

    Play Episode Listen Later Apr 3, 2023 26:33


    Laura talks to landscaper/pond builder Brian Hoagland about how he got started in ponds and why he likes to offer both services to his clients.

    EP250:The Secret to Being a Certified Aquascape Contractor Part 2

    Play Episode Listen Later Mar 27, 2023 22:30


    Laura continues her conversation with Aquascape's Mike Hammer about the Certified Aquascape Contractor program and some program concerns.

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