Podcasts about search engine marketing sem

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of YoungCaesar, Kristiyan Uzunchev.Kristiyan's entrepreneurial spirit shone through as he recounted his early foray into the world of digital marketing. Hailing from Bulgaria, he quickly realized the potential of his business endeavors, leading him to boldly drop out of college and fully commit to his company, Young Caesar Digital. His focus? To usher industrial manufacturers into the digital age, helping them expand their reach and acquire new customers through modernized sales approaches.Kristiyan highlighted a significant opportunity for manufacturers: the shift to digital marketing. With high-value products and relatively low competition in the digital space, manufacturers who embrace this change can reap substantial rewards. However, the transition isn't without its challenges. Christian stressed the importance of delivering tangible results to these companies, many of which have long relied on traditional sales methods.The manufacturing industry has been somewhat set in its ways, with trade shows and referrals being the norm for sales and marketing. Kristiyan pointed out the limitations of these methods and introduced the concept of outbound marketing as a more effective alternative. He shared his success with cold calling and targeted campaigns, which have proven advantageous in generating qualified leads and reaching a broader audience.YoungCaesar Digital's advertising strategies are tailored to the manufacturing sector, focusing on Google Ads and LinkedIn. Christian discussed the nuances of advertising on these platforms, emphasizing the power of retargeting strategies and the need to target the right audience. He also touched on the unique challenges and opportunities of advertising on LinkedIn.Key Points from the Episode:Challenges and opportunities in working with manufacturing companiesUnique approach to acquiring customers through outbound marketingTrends in manufacturing sales and marketingTypical sales and marketing practices in the manufacturing industryEffectiveness of cold calling and outbound marketing in the manufacturing industryAdvertising strategies employed by Young Caesar Digital, including Google Ads and LinkedInAbout Kristiyan Uzunchev:Kristiyan Uzunchev, better known by his moniker Youngceaser, is a professional in the field of Internet Marketing, with a focus on Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and Content Marketing. His expertise is leveraging various digital marketing strategies to enhance online visibility and engagement for businesses and brands. Beyond his professional endeavors, Kristiyan portrays himself as a serene individual who enjoys spending his downtime at tranquil and appealing locations. This contrast between his dynamic professional life and peaceful personal pursuits highlights a balanced approach to his career and leisure activities. Kristiyan's ability to navigate the fast-paced digital marketing scene while maintaining a calm and collected persona outside of work reflects his multifaceted character and professional dedication.About YoungCaesar:Young Ceasar is a digital growth agency specializing in transforming qualified leads into paying customers, enabling businesses to focus more on innovation rather than sales. This approach facilitates the development of superior products and fosters a strong connection with a dedicated fan base, leading to sustainable long-term growth. By partnering with companies, Young Ceasar plays a crucial role in crafting a seamless...

SEM is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM encompasses various paid advertising methods, with the most common being Pay-Per-Click (PPC) advertising.  

In this episode, we explore Jarod Spiewak's journey with Blue Dog Media, a marketing agency he founded that specializes in helping service-based businesses, particularly law firms, grow through Search Engine Marketing (SEM). Jarod's mission is clear: to increase his clients' profits efficiently using SEM strategies. Blue Dog Media is known for its impressive outcomes, such as boosting a law firm's call volume by over 170% and achieving a consistent 20-25% conversion rate for paid ads. Jarod's approach combines systems, automation, and continuous improvement, ensuring his strategies are both effective and scalable. Transparency and education are key to Jarod's client relationships, with a focus on explaining the 'why' and 'how' behind each strategy. His philosophy prioritizes return on ad spend (ROAS) over traditional metrics like clicks or conversions, emphasizing real financial gains for clients. Jarod offers a unique 200% money-back guarantee and flexible terms, including no lock-in contracts and a non-compete promise. His services cover everything from Google Ads strategy and management to creative development and landing page design, all aimed at maximizing ad campaign profitability. The process for new clients involves an initial compatibility call, followed by a detailed audit or market analysis, and a comprehensive proposal outlining the strategy for success. This episode delves into how Jarod Spiewak and Blue Dog Media are setting new standards in SEM, focusing on tangible results and client success, and leaving competitors trying to catch up. For More Info: https://cometfuel.com

Helping clients stand out across an ever-evolving digital landscape is Sean Givens' specialty. In this episode, N-Compass TV's Digital Marketing Director pulls back the curtain on their multi-channel approach to digital marketing services for clients. Sean explains how offerings like targeted display, social media advertising, streaming video domination and Search Engine Marketing (SEM) amplification allow N-Compass TV to expand client reach and visibility within dedicated niches. Gain valuable insider tips on capitalizing upon diverse digital channels. Sean also shares his vision for the ideal blend of offerings based upon clients' business goals, target demographic, and budget. For any business seeking to bolster its presence across key digital and mobile touch points, this is an essential listen.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Five takeaways from America's landmark lawsuit against Amazon https://edition.cnn.com/2023/09/28/tech/amazon-ftc-lawsuit-takeaways/index.html The FTC's lawsuit against Amazon would lead to higher prices and slower deliveries for consumers—and hurt businesses https://www.aboutamazon.com/news/company-news/amazon-ftc-antitrust-lawsuit-full-response Walmart Marketplace Increases Third-Party Seller Activity https://www.forbes.com/sites/walterloeb/2023/09/27/walmart-marketplace-increases-third-party-seller-activity/ Indonesia bans e-commerce transactions on social media in major blow to TikTok https://edition.cnn.com/2023/09/27/tech/indonesia-tiktok-ecommerce-ban-hnk-intl/index.html Amazon to invest up to $4 billion in AI startup Anthropic https://techcrunch.com/2023/09/25/amazon-to-invest-up-to-4-billion-in-ai-startup-anthropic/ Walmart Deals Holiday Kickoff sales event will coincide with Amazon's Prime Big Deal Days https://www.wvtm13.com/article/walmart-deals-holiday-kickoff-october/45318835# An update on Prime Video https://www.aboutamazon.com/news/entertainment/prime-video-update-announces-limited-ads Up to tenth of Amazon shoppers in Great Britain ‘bribed' by sellers to offer good review, poll finds https://www.theguardian.com/technology/2023/sep/28/up-to-tenth-of-amazon-shoppers-in-great-britain-bribed-by-sellers-to-offer-good-review-poll-finds Amazon's biggest competitor gets bad grade from the BBB https://www.kiro7.com/news/local/amazons-biggest-competitor-gets-bad-grade-bbb/QAGKNI77WZDWTOXMEHSNEDGVUQ/ Shopify invests in wholesale platform Faire https://www.reuters.com/business/retail-consumer/shopify-invests-wholesale-platform-faire-2023-09-27/ Eligible Walmart Marketplace sellers can use Walmart's Self-Serve Marketing portal in Seller Center to invest in Search Engine Marketing (SEM) and promote their products in Google search results through Shopping Ads. https://sellerhelp.walmart.com/s/guide?language=en_US&article=000011195 We aren't stopping at that! Don't miss our spotlight discussion on how you can unlock more profits with Helium 10's Managed Refund Service. This new service aims to recover funds for sellers from Amazon errors by identifying and submitting recovery claims on behalf of the sellers. Lastly, Carrie Miller gives us the training tip of the week about how to see which ASINs are the most clicked and bought from Amazon Brand Analytics data but inside Helium 10. It's a packed episode, so buckle up! n this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:51 - Amazon FTC Lawsuit 03:25 - Walmart Marketplace Increases 03:51 - Amazon Holiday Inventory 04:18 - Seller Fulfilled Prime 05:21 - TikTok Shop Trouble 06:20 - Manage Experiments Update 06:55 - Amazon AI Move 07:45 - Walmart Holiday Deals 08:27 - Prime Video Ads 09:45 - Incentivized Reviews Rampant 11:06 - Temu Trouble 11:45 - Shopify Wholesale 12:57 - Walmart Google Ads 14:15 - Try Helium 10's New Managed Refund Service 15:30 - ProTraining Tip: How To See Brand Analytics Data Inside Helium 10 Transcript Bradley Sutton: Amazon replies to the FTC lawsuit. Walmart marketplaces on the rise. Tiktok shop is having trouble in Southeast Asia, manager experiments gets an update. Walmart holiday deals coming. Incentivize reviews are going crazy in the UK. These stories and much more on today's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, bradley Sutton, and this is a show that is our Helium 10 Weekly Buzz, where we give you a rundown on all the news stories that are going on in the Amazon, walmart, e-commerce world and we also give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. All right, tons of articles out today, so let's go ahead and hop right into it. The first article here is actually from CNN Business and it was a five entitled five takeaways from Amazon's landmark lawsuit, or America's landmark lawsuit against Amazon, and you know, they weren't too far off in this article. Bradley Sutton: I remember last week I talked about how ridiculous some of these articles were, like just people not understanding even what was going on in the Amazon. And basically it's you know. They're kind of summarizing and saying that, hey, this landmark case targets Amazon's retail platform, alleging that it's harm shoppers and sellers alike at a massive scale. All right Quote. It has a self-reinforcing cycle of dominance and harm. The plaintiffs claim oh, my goodness gracious, and it has. Amazon is running an illegal monopoly in ways that are paying off for Amazon, but at a great cost to tens of millions of Americans of households and hundreds of thousands of sellers. All right now Amazon, you know, check out the CNN article. It talks about the you know five takeaways you know from it. But Amazon replied in another article that we also have linked in the comments and entitled the FTC's lawsuit against Amazon would lead to higher prices, slower deliveries for consumers and hurt businesses. Hmm, if we only didn't say that, like weeks ago, like anybody who actually knows anything could have told you this that there's nothing good that's gonna come out of this for Amazon sellers nor Amazon buyers. And this article that Amazon releases, kind of like in reply to this FTC lawsuit kind of, you know, talks about that how, yeah, if this goes through, it's gonna make Prime more expensive, it's gonna have more shipping fees or more fees for sellers, et cetera. And it's kind of funny, like some of the things that you know I talked about was how Amazon kind of like I guess you can say, punishes sellers for having lower prices on other marketplaces. Some sellers don't like I mean to me, like it is what it is, you know, like we should be having, you know, same, similar prices, you know across the board. But even, let's say, an Amazon seller thought that was a bad thing. You know, if this FTC lawsuit is for the public, like Amazon is making sure that people, you know, don't gouge customers on the platform. You know, like sellers like like no, hey, if it's cheaper outs outside there, you should have a cheap price on Amazon. But how is that harming the consumers? You know, maybe, maybe could be considered harming the sellers, but you know the millions and millions of prime members now get the benefit of having low prices. So it's like Amazon, or the FTC, is like talking out of like two sides of its, of its mouth there. So it's kind of interesting. Bradley Sutton: So the next article actually switching to Walmart is from Forbes and says Walmart marketplace in increases third-party Seller activity. Not many stats and figures from here, just the writer here is talking about how there's a lot more investment in advertising in this Q4. He expects sellers to have a lot more sales on Walmart Compared to the past, as Walmart's really been expanding their focus on third-party marketplace. Next article here this is from seller central dashboard, just as a reminder to send in FBA and MCF inventory by October 26 before a holiday deal events. So there's less than five weeks left. So like, if you're trying to to have something you know, go for black Friday, cyber Monday deals you actually need to have your inventory in by October 26th. So that's. That's actually not that that far away, so well in advance. Bradley Sutton: Next article is a reminder that seller fulfilled prime is coming back. All right, so seller fulfilled prime, it's gonna be without that 2% fee that we talked about earlier before. We're gonna have a blog later today or tomorrow You'll see at Helium 10 comm forward slash blog that talks about how to enroll in seller fulfilled prime. Me I'm not gonna roll it like I have. You know I don't ship too much stuff. So like there's no way. I'm not gonna use Amazon FBA you know like for to try and get the prime back. Remember to do prime badge for seller fulfilled prime. You've got to have a way to ship to like same day, next day or two-day delivery, including weekend delivery. Obviously, I can't. You know most of us can't, can't do that, but some of you bigger sellers out there who have, you know really good, you know shipping agreements with companies. You might want to take advantage of this and then for your fulfill by merchant you can actually get a prime badge now. So just look out for that announcement or that blog and it's actually gonna be officially announced by Amazon In a couple of days. You'll see some big comms coming out of Amazon about seller fulfilled prime, but you'll be able to get that blog before the Amazon announcement on our blog later today or tomorrow. Bradley Sutton: Next article today we're gonna talk about is actually coming out of Indonesia, all right, and it says Indonesia bans e-commerce transactions on social media in a major blow to tick tock. So Indonesia is actually the biggest you know platform for tick tock in Southeast Asia. I believe. It has something like a hundred and twenty, a hundred and twenty five million monthly active Users and tick tock shop has, you know, released worldwide. But now the government is saying no, you can't have e-commerce and social media together. So you're gonna have to, you know, within the next week or so I forgot when the deadline is you're gonna have to, like, take tick tock shop out and make it a separate app. So this will be interesting to follow, like if something like this happens in other marketplaces and that's gonna be obviously a big blow to tick tock shop. I don't foresee that happening here in in America, but you know kind of is gonna hurt tick tock shop for those who are trying to sell Products in Indonesia. Bradley Sutton: The next article here was also from seller central. It says expand single asin AB test to multiple stores. So now, with manage your experiments, you're gonna be able to run separate AB tests on your asins across multiple stores, all right. So, like to different marketplaces in different regions, you can kind of see how how imagery works, you know, between you know, like Amazon Canada, amazon USA, etc. And you can add, like, for example, it says a brand logo to your a plus content to see performs performs differently in different countries, to pay on how well Established your brand is. Bradley Sutton: A next article here is from tech crunch entitled Amazon to invest up to four billion in AI start startup and Anthropic all right, so this you know a anthropic is this startup who's kind of making waves in the industry. You know that I've heard about them a while back, but you know the interesting thing here. You know we've been talking for a long time that that it's gonna AI Generative AI is gonna definitely change the the shopping experience and that's gonna affect sellers. Andy Jassy, amazon's CEO, says Amazon believes this deal can improve many customers experiences short and long term through our deeper Collaboration with Anthropic. So, again, improve many customer experiences All right. So again, ais. That's gonna change the way people shop eventually on Amazon and that means it's eventually gonna change the way that you know we sell or sell on Amazon. Bradley Sutton: Next article is just from a local TV station, but we talked about this before. It's kind of funny that you know every time Amazon does something, you know Walmart might reply and do something similar or vice versa. You know we're in a competitive matchup here, so this article is entitled Walmart Deals Holiday Kickoff Sales Event Will Coincide with Amazon's Bing Prime Day deals All right. So it's not you know big or Amazon's big deal days, All right. It's Walmart deals holiday, all right. So this is actually happening a little bit earlier than big, big deal days. It's coming on the end from the ninth to the 12th and it's available even to non-Walmart Plus sellers or what non-Walmart Plus buyers? It'll be available to. Bradley Sutton: Next article from Amazon, an update on Prime Video. So you know, prime Video has a lot of like you know, tv shows and and and movies and different things, and so they they talked about some of their, their. You know what they've achieved lately with Amazon Prime Video. But the key is that in early 2024, amazon Prime Video shows and movies will include limited advertisements. All right, and there's going to be a people are going to have to pay $2.99 a month if they don't want to see these ads. But again, you know, anytime we talk about you know advertisements coming on Amazon. You know properties, whether it's in store or other ways. It's eventually another way to get your products in front of of buyers. All right, it's new ways. Bradley Sutton: You know a lot of people are watching Amazon Prime Video. What was that? It's like a, not Game of Thrones, but it's like a Lord of the Rings prequel or something like that. I think was on Prime Video. But you know millions of people watch that. Imagine, you know, somehow for the people who aren't paying that $2.99, you know they're seeing an ad for a coffin shelf on there. I don't think you know we are big enough to advertise on Game of Thrones or or Lord of the Rings or anything like that, but just shows you an example of what could be possible in the future. You know, if you are a big enough seller you could start having your ads potentially on some of these big TV shows from Amazon Prime Video. Bradley Sutton: Now an interesting article from the Guardian in the UK. It says up to a 10th you know, 10% of Amazon shoppers in Great Britain were found to have been bribed by sellers to offer a good review. So they pulled 1500 adults who had bought from Amazon in the UK in the past 12 months and they all got like like gift card offers or free products or refunds in order to cheat the system. This article said all right. So you know Amazon obviously does not want anybody having, you know, any kind of incentivized reviews you know happening. So there's a lot of sellers who are breaking the rules. They're probably going to get caught. You know a lot of them. Some of them. Don't get caught. But don't don't try this, guys, all right. So it also said that 4% of those polls said that they were offered a reward for changing a negative review to a positive one. All right. So, like, how did they even get a hold of that that customer? It's kind of a interesting All right. So you know UK government is looking into how to tackle this a little bit more, but it'd be curious to see what you know how this is in the US. You know, I just ordered a ring light or something and I got like a little gift card saying, hey, you know, try to or not a gift card, but a little card, insert card offering a gift card to to like, have a positive review. So this kind of stuff still happens. But, guys, don't do it. Don't do it, not worth it, not worth it. Bradley Sutton: Our next article here is from Kiro7. It was just about a Temu, all right. So it says Amazon's biggest competitor gets bad grade from the BBB. Temu is not Amazon's biggest competitor, first of all, but not a thousand. You know it's the number one app on on Google and Apple, yeah, okay. So in that sense, maybe it's it's an Amazon competitor, but you know, Temu sales are very low compared to Amazon, but according to the Better Business Bureau, they've received a thousand recent you know complaints about the service. But you know, like what do you expect when you're getting like a $2 address or something like that? But it's probably one of the many reasons why nobody you know Amazon sellers. Amazon itself isn't really concerned with Temu being too much of a threat. Bradley Sutton: Switching platforms. Now Shopify invested this week into a wholesale platform called Fair. You know, a lot of people knew about Fair, a place where people can get wholesale products but now Shopify is investing there and it wants to see this startup adopt Shopify technology for its clients. All right, so. Fair was founded in 2017. It's valued at $12 billion. That's a pretty big company. It's now going to become the recommended wholesale marketplace for Shopify merchants. All right, so this is going to make it easy for Shopify merchants to find wholesale buyers and also enable retailers to source from Fair's network of brands. It's kind of interesting because, for example, fair said the most popular search filter on its platform is not on Amazon. Bradley Sutton: All right so you know hey if they're going to find some stuff for Shopify that's only on Shopify and not on Amazon. You know this. This kind of like a match seems to be made in heaven. It'll be interesting to see if you know how this changes, how Shopify sellers sell. You know, let me know in the comments below if you are selling on Shopify and you know this is good, if you're going to start, you know, perhaps maybe selling your products on the Fair platform. A last news article was from Walmart seller help. It's actually interesting. They have a. They're launching self-service search engine marketing. Say that three times fast. All right Now, basically, eligible Walmart marketplace sellers can use this portal in Seller Center to invest in search engine marketing. Bradley Sutton: So you're going to be able to do Google shopping ads. Now, I don't know too much about this stuff, but I could be wrong. But I believe that this is like. These are like those. You know, when you search a keyword in Amazon or in Google, at the very top right there would be those ads where you can like, click directly into the results and it'll go directly to the storefront you can buy the product. I don't believe Amazon is available for this. So this is another potential advantage you can have of, of doing Google ads, where it can go directly to your store, right there in the shop, the shopping ad section of Google. So you know, if you're a Walmart seller, go into a Seller Central, you can create campaigns right now. You can even bulk create it and then we have the article here linked in the comments below if you want to get more information on this. Bradley Sutton: So, whoo, a lot of articles today, a lot going on in the ecommerce world. Quick, quick note. You know, if you missed it, last week Helium 10 launched a reimbursement service. So a lot of you guys are ready to use refund genie where you can, you know, download reports for your loss and damage things from Amazon, things that Amazon might owe you money on, and you're able to go ahead and, and you know, file your own claims and get your money back. But now we have a service that is designed to where we're going to do the work for you, you know, for a percentage of it, and we'll also find other money that you know, refund genie, you know it's not looking for. So if you want to find out more information about this, the service is actually free, you know, to use. We only can get money if we get money for you, and some sellers are getting thousands and thousands and thousands of dollars back by using it. So if you'd like a free demo of it or to get more information, go to h10.me/mrs h10.me/mrs to be able to sign up for a free demo. Alright, now let's go into a quick training tip of the week from Kerry, talking about how you can see who's getting the most clicks and the most purchases from brand analytics. But right inside of Helium 10 Cerebeo, Carrie, take it away. Carrie Miller: Did you know that you can see click share and conversion share within Cerebro? That's right. If you have your Helium 10 account connected to seller central and you have a diamond and above, you can actually see this click share. So it's a really great tool when you're doing your keyword research. So the first thing you want to do is you want to log into Cerebro. So I've done a multi search here. It doesn't matter really the position for this particular strategy, but usually I always like to make sure my own, mason, is first, so I can compare it to all others. But if you scroll down here, you can actually see that we have a whole entire column for ABA, total click share and then conversion share. Okay, so what we're gonna do is we're gonna actually drill into this a little bit more and if you go to let's see here a wooden egg holder, we can click on this graph and get a little bit more details. Now I will say not all of these keywords have information. It really just depends on what is provided in brand analytics, and if it's in brand analytics, we can pull it in here. So it has to have, you know, a good amount of search volume in order to get this information. So let's take a look at wooden egg holder. So if we click on this, we can actually see the last few months or six months or so of click share and conversion share, and you can actually, you know see this this most recent month we're in September right now. We can actually go back to see August and you can click along on this graph and hover along this graph and you can actually see at the bottom there which were the top three Clicked and converted on. So when we take a look at this, you can actually see, okay, this one has an 18% click share and a 19% conversion share. So that's, they're doing something right. That means you know a lot of people are actually purchasing when they do actually click on their listing. This one is, you know, 8% and a conversion share of 6.5 you know they're doing pretty well as well and then 7% and 9.1. So now, if you see, you know a really large click share and pretty much no conversion share, that probably means people are clicking on it, thinking it's something, but they're not seeing what they actually want to buy. So one really cool thing that you can actually do if you want to, you know, see what maybe one of these competitors are doing that has the most click share and conversion share. You can see what they're actually doing by running listing analyzer. Now you can actually go ahead and see it in here and when you click on run listing analyzer or you can go straight to listing analyzer and add things in yourself. Carrie Miller: I'm just going to click on run listing analyzer. Let's see what we have here. Are these the top ones? Yes, these are the ones I want to look at. So I'm going to click on run listing analyzer and I'm going to be able to see all of the information for all three of these listings and includes price. It'll include the images and everything that we really need to know, kind of stacked on top of each other. All right, so all of this data is is now uploaded into listing analyzer from that click share, conversion share, so we can see, maybe, the difference. Okay, so this top one was the topped clicked and we can look at the price. Now it has a pretty good price. It's not the lowest price. This one is actually the lowest price, but you know, between these two especially that does have a lower price, so $20 might be the best. And then another thing you can do is you can take a look at the images and see if there's something that this Particular listing has done that this one didn't. Maybe they did. You know better close-up images here. These one, these have a little bit better lifestyle images. Carrie Miller: So it's kind of a mystery there as to why the first one would get the the most clicks. But usually what you can do is kind of drill down a little bit more into the details and you can see, you know, what people are looking for. Potentially it has to do with the actual structure of the product. This one has a little bit more sturdy look. This one looks a little bit more Shaky and it has a lot more eggs on it. So this one probably fits better into your, into your refrigerator. So there's a lot of different components that can go into that. But you can kind of see it a little bit better when you take a look at the media all stacked on top of each other and then also the pricing. So that is just basics click share and conversion share and ways you can kind of analyze that to see if there are ways that you can improve your listing to get some more click share and conversion share. So check it out and let us know what you think. Bradley Sutton: Alright, thank you very much, Carrie, for that training tip. I hope you guys enjoyed this episode. We'll see you guys next week to see what's buzzing.

Laura talks to Break the Image's Jeff Gutowski about Search Engine Marketing, what it means and how to excel at it.

Welcome to #DigitalRetailer, your go-to source for cutting-edge digital marketing strategies! In this exciting episode, we'll be diving deep into the world of Search Engine Marketing (SEM) and exploring three game-changing techniques: Automated Bidding, Close Variants, and Maximize Conversions.Join us as we uncover the power of automated bidding, a groundbreaking approach that can streamline your SEM campaigns and boost your ROI. We'll also delve into close variants, a powerful tool that helps you capture relevant traffic and expand your reach to potential customers. And finally, we'll discuss Maximize Conversions, a bidding strategy that's revolutionizing the way digital retailers optimize their campaigns for maximum results.With expert insights and practical tips from our experienced team, you'll gain valuable knowledge on how to leverage these advanced SEM techniques to drive more traffic, increase conversions, and grow your business online. Don't miss out on this opportunity to stay ahead of the competition in the ever-evolving landscape of digital retailing.So, if you're looking to take your SEM game to the next level, make sure to tune in to #DigitalRetailer for this informative and insightful episode on Automated Bidding, Close Variants, and Maximize Conversions. Hit that subscribe button and join us at [Your Channel Name] for all things digital marketing!#DigitalRetailer #SEMTips #DigitalMarketingStrategies

Christine Martindale is the Chief Operating Officer of Growth Lab, a top provider of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services. With over fifteen years of experience in SEO, Martindale has helped hundreds of small businesses reach their online goals and achieve brand recognition. Her passion and commitment to helping entrepreneurs succeed has given her a track record of incredible results, most especially in the competitive legal niche of online marketing.Growth Lab is a group of hungry over-achievers relentlessly pursuing better ways to drive case acquisition and revenue growth for law firmsConnect with Christine on LinkedIn: https://www.linkedin.com/in/christine-martindale/Visit Growth Lab's Website: https://growthlabseo.com/On This Episode, We Discuss…The Most Important Questions to Ask an Online Marketing Agency Before You Sign the ContractHow to Define ResultsRed Flags of Online Marketing ContractsAlleviating the Valley of Doubt for Clients

You've probably heard a thousand times that Search Engine Optimization (SEO) is a valuable and essential digital marketing tool. But do you know how it works and how your organization can reap its benefits? In this episode of Messaging on a Mission, we dive into the importance of SEO and how to implement best practices to make your brand more discoverable than ever online. Key Takeaways Who your audiences are, where you can find them, and how to get your brand in front of them are the aspects of digital marketing that everyone in charge of an organization should know about. Do your research to understand who your audiences are and the best way to reach them. Keyword, search phrase, or query is whatever you're searching on Google. It can be as many words or as few words as you like. The longer the keyword is, the better it is, but the fewer people search for it. Knowing the right things to do, how to get started, where to go, and staying up to date with SEO best practices are the challenges small organizations have when they think about SEO. There are several digital marketing strategies to get traffic to a website. Search Engine Marketing (SEM) is advertising running paid ads, while SEO (organic, free listings) is a way to get free traffic. Not-for-profit organizations should spend some time thinking about SEO optimization to avoid missing out on potential eyeballs that could be seeing their organizations and learning more about them. When thinking about SEM, determine how much you're willing to spend to make a profit. Then play around and test it all out to see what works. Push more money into that and pull money away from what's not working. Some of the best practices to implement when optimizing your website for SEO include: (1) adding more text to every page on your website, (2) writing for the readers and not for Google, (3) keeping the content original, (4) including keywords naturally, (5) getting quality backlinks, and (6) improving visibility by placing your content at the top of the page Be patient, and don't try to be deceptive. Digital marketing takes time, so don't expect immediate results. Also, be very careful with backlinks. Build backlinks from sites related to you and avoid building the wrong type of backlinks, as they can harm your SEO. To get backlinks, invest in an SEO tool, research your competitors, find the ones that are authoritative and relevant to your brand and figure out what they do to get the backlinks. If you've got a list of places where you'd love them to link to your site, reach out to them. You need Google Analytics to know how traffic behaves on your website and what happens after it leaves and gets to your website. However, since google algorithm updates change constantly, you may need to click and look everywhere on Google Analytics to learn about all the information you need. About Our Guest Brandon Leibowitz is the founder of SEO Optimizer - a digital marketing company that focuses on helping small and mid-sized businesses get more online traffic, which converts into clients, sales, leads, etc. He got his start in digital marketing in 2007 after graduating from college with a degree in Business Marketing. since the past 14 years, he has been helping websites rank higher on Google using SEO strategies. I am certain that he has plenty of expertise in the business world that we can apply to any organization, whether they are for profit or not for profit.   Useful Links https://seooptimizers.com/ https://seooptimizers.com/gift

Tia is a Published Author, Speaker, Trainer, Educator, and the Owner of RM Communications which Specializes in social media marketing and digital strategy, Tia, Helps minority-owned businesses with effective marketing strategies, Experienced working in public service, nonprofit, and political campaigns Services that Tia provides are: Advertising, Brand Marketing, Content Marketing, Digital Marketing, Marketing Consulting, Search Engine Marketing (SEM), Social Media Marketing, and Public Relations. Tia has authored: Canceled: Mastering Difficult Conversations in a Modern World, 7 Steps Toward An Answered Prayer: Learn How to Achieve Your Goals God's Way, and Communication Planner: Mastering Difficult Conversations In Your Relationship Tia's contact info: TiaRamey.com tia@rameymarketing.com COFRP Interviews: https://en.padverb.com/COFRP

Tia is a Published Author, Speaker, Trainer, Educator, and the Owner of RM Communications which Specializes in social media marketing and digital strategy, Tia, Helps minority-owned businesses with effective marketing strategies, Experienced working in public service, nonprofit, and political campaigns Services that Tia provides are: Advertising, Brand Marketing, Content Marketing, Digital Marketing, Marketing Consulting, Search Engine Marketing (SEM), Social Media Marketing, and Public Relations. Tia has authored: Canceled: Mastering Difficult Conversations in a Modern World,  7 Steps Toward An Answered Prayer: Learn How to Achieve Your Goals God's Way, and Communication Planner: Mastering Difficult Conversations In Your Relationship Tia's contact info: TiaRamey.com  tia@rameymarketing.com Twitter: RameyMarketing COFRP :https://en.padverb.com/COFRP 

How do you know if your marketing campaign is working? Not all channels are created equally when it comes to reporting. Fortunately, digital marketing avenues such as Search Engine Marketing (SEM), offer the value of predictive analytics and effective reach. In the first episode of a two-part podcast series, I sit down with Steve Kroll, President of Granular, to discuss his lifelong exposure to and the power of online relevancy.  Tune in to this podcast for a deeper understanding of why getting your SEO and SEM strategy on the right track is paramount for the success of your digital marketing campaigns and online presence.  What you'll learn:  Steve's background growing up in Milwaukee, Wisconsin and where his passion for digital and online business started Details behind Steve's first job as an intern with a digital marketing agency in the early 2000s How Steve's family, support system, and early job exposure provided the perfect launch pad for his career An overview of Granular and the digital advertising space Steve's team specializes in  The predictability of search engine marketing (SEM) and how important FAQs are in developing an SEM strategy Other things businesses can do to make Google reward their site with better placement on the search results page A deep dive into the impact of paid search on organic search

Come join us at the 2022 Wichita Business Expo at Century II on Thursday, September 29!  This is the premiere business-to-business trade show in Wichita.  No matter what you are looking for, you will find it at the Expo! Learn more now!Does your online presence need an upgrade?  Krissy Buck, Program Director of Digital Marketing at WSU Tech joins the show to talk all things social media and digital presence.  Hosts Don and Ebony pepper Krissy with questions aimed to help you optimize your digital marketing efforts in a way that will grow your reach to potential customers.  On this episode we discuss: Diving into the digital media world The unique career journey Krissy has followed The goal of the digital marketing program at WSU Tech Finding your customers online The importance of the customer journey Some basic keys to SEO for your website and YouTube Being effective at content creation The types of videos that people prefer online How often should you sell to your customers through Social Media? Using all the digital tools that are available to you How often you should be posting Serving others online in order to grow Highlighting user generated content How social media influencers are bridging the gap between brands and customers Leveraging a chat bot effectively The flywheel approach to transitioning followers to customers The Accept / Seek / Go approach The value of building an online community The biggest mistake she sees small businesses make online Learn more about WSU Tech:https://wsutech.edu/Facebook ProfileInstagram ProfileLinkedIn ProfileTwitter Profile WSU Tech is a different kind of college, changing lives by training people for high-wage, high-demand jobs. We work hand-in-hand with employers to determine their job needs now and into the future so our students graduate with the right skills. The WSU Tech Digital Marketing Program provides graduates with the skills necessary to succeed in the specialized realm of digital marketing. The program coursework combines traditional marketing skills with the specialized technical skills required to develop first-class digital marketing content. Topics include digital strategy, web development, and analytics as well as digital marketing buys, multimedia creation, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques. Krissy is a digital marketing educator in higher ed. She is a speaker that teaches businesses how to build online communities around their brand. She is an experienced Social Media Strategist with a demonstrated history of working in the information technology and services industry. Strong marketing professional with an Associate's Degree focused in Web Page, Digital/Multimedia and Information Resources Design from Butler Community College. Thanks for listening, be sure to subscribe and leave us a review! Join the Wichita Regional Chamber of Commerce! This podcast is brought to you by the Wichita Regional Chamber of Commerce and is powered by Evergy.  To send feedback on this show and/or send suggestions for future guests or topics please e-mail communications@wichitachamber.org. This show is part of the ICT Podcast Network.  For more information visit ictpod.net

You'll acquire top-tier insights from Brandon Bateman as he talks about the ins and outs of digital marketing, how it impacts businesses today, and the initial steps when partnering up with a marketer. This episode can open your mind about pay-per-click (PPC) marketing and how it can assist your real estate business with more leads and better deals, so dial in!   Key takeaways to listen for  How digital marketing affects the real estate industry Marketing personally vs. getting a professional digital marketer What makes a competition healthy and beneficial The typical budget when working with a digital marketing company Correlations between data and decisions   About Brandon Bateman Brandon is from Lehi, Utah, and is the Founder and CEO of Bateman Collective. He specializes in Digital Marketing, and is highly knowledgeable in everything about Facebook and Google Ads. with skills in Social Media Marketing (SMM), Search Engine Marketing (SEM), Advertising, and more! His company, Bateman Collective, has the largest database for real estate marketing. Apart from his passion for marketing, he also does passive investing in real estate. Connect with Brandon  Website: Bateman Collective Facebook: Brandon Bateman   Connect with Us To learn more about partnering with us, visit our website at https://javierhinojo.com/ and www.allstatescapitalgroup.com, or send an email to admin@allstateseg.com.  Sign up to get our Free Apartment Due Diligence Checklist Template and Multifamily Calculator by visiting https://javierhinojo.com/free-tools/. To join Javier's Mastermind, go to https://javierhinojo.com/mastermind/ and to apply to his BDB Mastermind, see https://javierhinojo.com/mastermind/#apply_form and answer the form. Follow Me on Social Media Facebook: Javier A Hinojo Jr. Facebook Group: Billion Dollar Multifamily and Commercial Real Estate YouTube Channel: Javier Hinojo Instagram: @javierhinojojr TikTok: @javierhinojojr Twitter: @JavierHinojoJr

The #1 place architects, specifiers, contractors, developers, even building owners begin their search for building products and innovations is via a search engine - usually Google. So an important way to attract new customers is through search engine marketing, or SEM.Joining Jeff Donaldson for today's discussion on this key tactic are several members of BLD Marketing… Dave Sladack, president; Amy Meyers, director of paid media; and Andrew Schmit, web developer and digital specialist.You can also view this episode on YouTube here.Visit Hubs & Drivers podcast website here.Hubs & Drivers is sponsored by BLD Marketing.About Our Sponsor:  BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability. To learn more, visit www.bld-marketing.com

It's Season 7 of the 15{ish} Minute Coffee Chat with Anna and Selena - the go-to Livestream and podcast for small business owners and entrepreneurs. DO YOU KNOW WHAT KEYWORD YOU WOULD FALL UNDER TO BE FOUND BY A SEARCH ENGINE? Guest, Julie Kaczmar, SEO expert, joins us to chat about the basics of Search Engine Optimization (SEO) — What it is, keywords, an understanding of search engines, tools to improve your SEO, and how SEO differs from Search Engine Marketing (SEM) during today's 15{ish} Minute Coffee Chat. Connect + Laugh + Inspire Watch Our Live Episode here on YouTube: https://youtu.be/DHZOwRxGekc Toolkit: Search Engine Optimization for Small Businesses Free download on https://annaandselena.com/our-resources/ Find Julie: www.linkedin.com/in/juliekaczmar/ www.instagram.com/ourmarketinggirl/ www.instagram.com/anewfamilytradition/ Clubhouse: @juliekaczmar ______ Grab Our Free Resource Right Here You So Fly Affirmation Guide & Spotify Playlist: https://annaandselena.com/our-resources/ Find Anna: www.nomadabout.com www.facebook.com/iamnomadabout www.instagram.com/iamnomadabout Linkedin: https://www.linkedin.com/in/annadlarson/ _______ Find Selena: www.thehauoli.com www.facebook.com/thehauoli www.instagram.com/thehauoli Linkedin: https://www.linkedin.com/in/selena-conmackie/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/15ishminutecoffeechat/support

بحلقة اليوم رح نحكي عن التسويق من خلال الاعلانات على محركات البحث او ال Search Engine Marketing ، رح نحكي شو هو ال SEM, كيف بلش و كيف فينا نستفيد منه لنقدر نسوق لمشروعنا اونلاين!! فإذا حابين تعرفوا اكتر عن ال SEM لتقدروا تستفيدوا منه تابعوا حلقة اليوم للآخر. و ما تنسوا تابعوني على الإنستغرام على @marketingwithlamis و على Tiktok على @lamisabboud. #تسويق #تسويق_الكتروني #تسويق_اونلاين #تسويق_المحتوى#ريادة_الأعمال #لبنان #انستغرام #marketing #contentcreator #marketingtips #podcast #businesspodcast

HOW DIGITAL MARKETING CAN ACCELERATE E-COMMERCE (SEO/SEM/EM) As digital marketing seems to have penetrated every market, it has become just as vitally important for any e-commerce activity to take advantage of the benefits digital marketing has to offer. There are, however, many challenges that e-commerce faces in many operational and, or transactional capacities. Search Engine Marketing (SEM) is geared toward improving any website's search ranking, or visibility. It is more focused on a short-term kind of marketing strategy. SEM makes use of paid Ad search where e-commerce businesses would definitely flourish. Search Engine Optimization (SEO) This is probably the most widely used technique for digital marketing since it is free. E-commerce can benefit from SEO as it brings in organic website traffic and not only in quantity but also quality. Email Marketing Email marketing provides a sense of security for many businesses in e-commerce as far as their customers are concerned. It helps create a community as it is an effective tool for communicating with loyal customers and future prospects. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://anchor.fm/iidmusa/message

This conversation was sparked by an article I'd read regarding the most Effective Marketing Strategies for Businesses and whether they are in there Top 3? (shown as percentage) Topic discussed are as follows Word of Mouth (62%) Email (34%) Networking (25%) Social Media (23%) Search Engine Marketing - SEM (14%) Content Marketing (13%) Direct Mail (12%) As always, if you need help in any of these Marketing Strategies or Building a stronger more profitable business please do get in touch - Contact Us Here Info and Links Adam Payne FInstLM - New Way Growth - Business Mentoring and Digital Marketing Agency We take the pain and frustration out of Building your Business. Simply put, we help you work on all things Business and Marketing Mastery to get more Growth, Profitability and Cash in the Bank.

Search Engine Optimization (SEO) is basically a website's content with thought, intention, and strategy to be found on any search engine.  Search Engine Marketing (SEM) is leveraging that content to produce exposure, awareness, and leads. Ultimately, to sell your products and services. Let's Connect Conference: https://bit.ly/3cO8YMU.  ****** Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/ ****** Download and subscribe on Audible, iHeartRadio, iTunes, Soundcloud, Spotify, and Stitcher.  Please rate, review and share!

Managing your online presence can be overwhelming.  Listen as Chris and Roger discuss the terms we need to know when creating an online strategy.  First understand the phrases like Search Engine Optimization (SEO) and Search Engine Marketing (SEM) but there are so many more.  Consider using LinkedIn and Google to leverage your website and be the solution your potential clients need. Learn how you can manage your online presence to get clients today offering quality accounting services.  Be the solution your clients are looking for online.  Find your prospects, get the leads you need to grow your business today. This is a conversation every owner of an accounting business needs to hear. Your Host: Roger Knecht, president of Universal Accounting Center Our Guest: Chris Siebeneck Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.   Offers: Get a free SEO strategy session with website audit and ranking report from Chris TODAY.  https://www.seowerkz.com/chris-siebeneck/    Learn more what you can do to now manage the leads you receive and nurture them effectively to get the new engagement and clients to grow your business.  Understand how you can use technology to automate the lead generation and sales nurture process affordably.  We like numbers, let's manage our marketing and sales efforts. Register now for this free online training today   For Additional FREE Resources for accounting professionals check out this collection HERE!   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

Search engine marketing (SEM) hay còn gọi là Paid Search hoạt động như thế nào? Và những yếu tố nào tác động đến hiệu quả của quảng cáo paid search? Vlog lần này sẽ mang đến những giải thích mang tính cơ bản nhất cho bạn. Nội dung gốc trên: Youtube Theo dõi các chia sẻ của Tú trên Website, Facebook, LinkedIn và Digikigai --- Send in a voice message: https://podcasters.spotify.com/pod/show/conversionvn/message

Search Engine Marketing is essential to a sustainable marketing strategy. But how do you ensure that your SEM is values-driven? In the last episode, we talked about the advantages of a search-based marketing strategy over one driven by social media.  This week we are taking a deeper dive into Search Engine Marketing (SEM). We will explore how to optimize this platform and #DoBetterDigital. In 2021, the search engine is its own platform. It requires a specific engagement strategy to be effective.  And when it comes to the Trinity Principle, I highly advocate that search be your primary marketing platform.  Search Engine Marketing doesn't come without flaws. But it also has some major benefits when compared with social media: Search is generally a more level playing field, especially for small and micro-businesses. The intentionality you put into search produces higher, longer-lasting dividends. Over time, search requires less hustle for bigger, more sustainable results.   In a 2021 world, you can't afford NOT to focus on Search Engine Marketing. In today's episode, we'll discuss exactly where to put your focus to get the most out of SEM. I'm giving you a list of nine best practices for effective SEM. As always, these practices will help you grow your business while staying true to your values.  I'm covering a lot of information in today's episode, including some technical jargon. To help you keep track of the details, my team is sharing the cheat sheet that we use with each of our clients. Download your SEM cheat sheet here. Are you ready to increase your visibility on the internet and build a more sustainable business? Listen to episode 57 now!   In episode 57 of Small Stage, Big Impact we discuss: [6:04] The good and the ugly of SEM when compared to other platforms. [12:07] How to use a small ad budget strategically and carefully for greatest effect [15:02] How Youtube videos can help your search rankings, especially when they are optimized [17:11] The vital role of local search, even for online businesses [20:45] Why you shouldn't overlook Google Shopping if you have product [22:00] The importance of moving beyond keywords and connecting with intent [25:05] How intentionally used rich snippets can bring you better traffic [27:15] Why you should check your Core Web Vitals on a regular basis, especially if traffic has decreased [30:06] How to increase your ranking on Google by using the acronym E.A.T. [34:25] When you should consider if a non-Google SEM strategy is worth a look   Resources mentioned by Renia in the episode: Download your Search Engine Marketing cheat sheet for today's episode: https://realignyourstrategy.com/sem-cheat-sheet-opt-in-landing-page/ Revisit past SEO/SEM episodes. Learn why three platforms are all you need with the Trinity Principle. Learn how to optimize your YouTube channel with these past episodes: How to Kick Ass at Metadata Thinking Beyond Transcripts Review the importance of a #DoBetterDigital copy-first marketing strategy: Choosing a Copy-First Digital Strategy in a Video World CTAs That Work Blogging in 2021 (And Beyond) Read more about E.A.T. and Google's search engine ranking factors. Leave a review on iTunes. Connect with Renia on LinkedIn. Email Renia with questions or feedback. Don't miss an episode of season 5 of Small Stage, Big Impact.

Come join us at the 2022 Wichita Business Expo at Century II on Thursday, September 29!  This is the premiere business-to-business trade show in Wichita.  No matter what you are looking for, you will find it at the Expo! Learn more now!Does your online presence need an upgrade?  Krissy Buck, Program Director of Digital Marketing at WSU Tech joins the show to talk all things social media and digital presence.  Hosts Don and Ebony pepper Krissy with questions aimed to help you optimize your digital marketing efforts in a way that will grow your reach to potential customers.  On this episode we discuss: Diving into the digital media world The unique career journey Krissy has followed The goal of the digital marketing program at WSU Tech Finding your customers online The importance of the customer journey Some basic keys to SEO for your website and YouTube Being effective at content creation The types of videos that people prefer online How often should you sell to your customers through Social Media? Using all the digital tools that are available to you How often you should be posting Serving others online in order to grow Highlighting user generated content How social media influencers are bridging the gap between brands and customers Leveraging a chat bot effectively The flywheel approach to transitioning followers to customers The Accept / Seek / Go approach The value of building an online community The biggest mistake she sees small businesses make online Learn more about WSU Tech:https://wsutech.edu/Facebook ProfileInstagram ProfileLinkedIn ProfileTwitter Profile WSU Tech is a different kind of college, changing lives by training people for high-wage, high-demand jobs. We work hand-in-hand with employers to determine their job needs now and into the future so our students graduate with the right skills. The WSU Tech Digital Marketing Program provides graduates with the skills necessary to succeed in the specialized realm of digital marketing. The program coursework combines traditional marketing skills with the specialized technical skills required to develop first-class digital marketing content. Topics include digital strategy, web development, and analytics as well as digital marketing buys, multimedia creation, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques. Krissy is a digital marketing educator in higher ed. She is a speaker that teaches businesses how to build online communities around their brand. She is an experienced Social Media Strategist with a demonstrated history of working in the information technology and services industry. Strong marketing professional with an Associate's Degree focused in Web Page, Digital/Multimedia and Information Resources Design from Butler Community College. Thanks for listening, be sure to subscribe and leave us a review! Join the Wichita Regional Chamber of Commerce! This podcast is brought to you by the Wichita Regional Chamber of Commerce and is powered by Evergy.  To send feedback on this show and/or send suggestions for future guests or topics please e-mail communications@wichitachamber.org. This show is part of the ICT Podcast Network.  For more information visit ictpod.net

This week's episode of Sass & Sage is all about Search Engine Marketing (SEM), specifically Search Engine Optimization (SEO) and Pay-Per-Click (PPC). That's a whole lot of acronyms, right?! This week, we aim to break down and demystify organic and paid search. In this episode, Lynne and Dylan discuss the fundamentals of on-page and technical SEO—highlighting the sheer importance of content—and dive into paid search on the Google Ads Search Network. Interestingly, many business owners believe that SEO and PPC are either the same tactic or mutually exclusive. In fact, you can use SEO and PPC together strategically to boost the success of your marketing efforts! Learn all about organic and paid search this week with Sass & Sage!

What Are the Digital Advertising Formats? Since its inception in 1994, digital advertising has been steadily innovated upon. Today the diverse digital advertising landscape consists of various ad formats. You could even use an amalgamation of two ad categories to create a new one. For example, you can use remarketing with display ads to reach out to your existing visitors to remind them to complete a purchase. This section lists five of the most commonly used digital ad formats. 1. Search Engine Marketing When searching for something on Google or Bing, a few search results with the tag ‘Ad' appear at the top of the Search Engine Results Page (SERP). These ads are the result of search engine marketing. Search Engine Marketing (SEM) is arguably the most commonly used ad format. In SEM, you bid on keywords along with your competitors to appear at the top of the page. SEM ads can either be Pay Per Click (PPC) — pay every time someone clicks on your ad or Cost Per Mille (CPM) — pay for every 1000 impressions on your ad, regardless of the clicks. 2. Display Ads Ads, as we know it, began here. Display ads primarily use text and images and appear on third-party websites, which are usually affiliated with search engines or other ad networks. Many websites self-host display ads as well. The most common types of display ads are images, mobile, text, banners, pop-ups, and video ads. 3. Social Media Ads Your audience spends a lot of time on social media, and this presents a huge opportunity to advertise your brand. You can use social media platforms such as Facebook, Twitter, YouTube, Instagram, Linked In, Reddit, etc. to promote your brand and products. Social media ads can help you right from building a community, generating leads and increasing event attendees, to boosting website conversions, app installations and growing footfalls to your retail store. 4. Native Advertising Native ads can appear on social media sites or other web pages, and they don't look like typical ads. They appear under ‘Recommended Reading', ‘Related Stories' or ‘Promoted Stories' that visually match the content you're currently reading, only upon clicking, you're redirected to the advertiser's website. Native advertising is generally routed through content discovery websites such as Taboola, Outbrain, and Columbia to name a few. 5. Remarketing Have you ever checked a product on Amazon and later while scrolling through your social media feed come across an ad for that exact product? That's remarketing. Also known as retargeting, remarketing uses cookies to follow you on the web. Almost every major social media platform as well as Google currently offer the remarketing feature. for more details, kindly look podcast manager Facebook page --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/digital-influencer/message Support this podcast: https://anchor.fm/digital-influencer/support

Powersport Roundtable - Dec 9th - Part 3 - Joe Iribarren Founded in 2011, Joe's agency Beyond Creative is a Digital Marketing Agency specializing in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management, Strategic Ad Placement, and Email Marketing for Dealers in the Powersports industry. "We ride and we get it! We understand the intricacies of your business and share the same passions." Joe knows his stuff and was previously marketing director for some true heavy hitter marine and powersports businesses in southern Florida. Find Joe and Beyond Creative - Website: https://gobeyondcreative.com/ Facebook: https://www.facebook.com/gobeyondcreative/ LinkedIn: https://www.linkedin.com/in/beyondcreative/ YouTube: https://www.youtube.com/channel/UCKRYuJclWcQPUehlg09q_1g/featured Powersport Roundtable original content including video of the zoom, can be found here: https://powersportroundtable.com/ *************************************************** Thanks for listening and sharing! The dealership fiXit podcast exists to tap dealers into high performance ideas! --- Send in a voice message: https://anchor.fm/dealershipfixit/message

Luke (LW Digital) and myself discussing the basics of 'Google Search Advertising'  Key Takeaways:  What is Google Search Advertising?  Breaking down a 'Search Ad'  The 'Google Ad Process'  Where, How Much, Which & What of Ads  Understanding the 'Google Ads Auction'  Google Search, Search Engine Marketing (SEM) or Paid Search Marketing refers to the sponsored results that appear at the top of any Google Search listing when online users conduct a Google Search.  This form of advertising aims to place your business at the top of a customer's search query on Google, making you visible online at the exact moment potential customers are searching for your product or service.  The extra online visibility gained from this service drives an increased amount of user traffic to your website, with the ultimate aim of converting these users into customers.  Info and Links  Adam Payne FCMI  - LinkedIn Profile, please do connect - https://www.linkedin.com/in/adampayneuk/ Adam Payne – Helping UK Small Business Owners Master Their Mindset, Manage Their Time and Scale Their Business - https://www.adampayne.me  Twitter Handle - https://twitter.com/AdamPayneFInsLM  Instagram Handle - https://www.instagram.com/adampaynefinstlm/  Facebook Page - https://www.facebook.com/AdamPayneConnect  The Business Growth Academy - online courses, masterclasses, digital resources - www.thebusinessgrowthacademy.uk  The Business Growth Academy Facebook Group - a safe place where Entrepreneurs and Business Owners can Network, Share, Collaborate and Support one another in Growing a Balanced Life and Successful Business -  https://www.facebook.com/groups/BusinessGrowthAcademyUK/  Keeping it Business Podcast - A mix of unscripted, unedited interviews with small business owners from all sectors and industries. - https://www.stitcher.com/podcast/keeping-it-business  LW Digital  LW Digital is a Digital Marketing Agency that aims to help small-medium sized businesses grow online by creating innovative, intelligent and affordable digital marketing campaigns. As an agency, we are passionate about providing the best service we can, whilst always looking to integrate the newest digital techniques where possible to ensure we stay ahead of the digital marketing innovation curve.  Our services include: Google Search Advertising, Google Display Advertising, Youtube Advertising & Social Media Marketing across Facebook & Instagram, as well as also a bespoke Social Media Management Service. We offer all Small-Medium sized businesses a Free Marketing Consultation, so if you are interested in growing online, contact us today free of charge. It's time to grow digitally.  Home Page: https://lwdigital.co.uk/  Facebook: LWDigitalMarketingAgency - https://www.facebook.com/LWDigitalMarketingAgency  Instagram: LWDigitalMarketingAgency - https://www.instagram.com/lwdigitalmarketingagency/  LinkedIn: LW Digital - https://www.linkedin.com/company/lw-digital/

SEM or Search Engine Marketing is similar to SEO and it's main purpose is to enhance traffic, generate leads and ultimately lead to conversion of leads. SEO is long term and has the purpose of generating organic traffic and cultivating a strong brand presence online. SEM is the paid version of SEO in that Ad Copies are created, targeted keywords bidded for and a budget allocated for the campaign. This will help bring short term traffic and can be really effective for businesses starting off and also existing businesses that already have a web presence for a longer period. Hubspot, SEMrush and Google Trend/Ad are examples of SEM platforms that you can use to get started.Head on to www.siftgroup.net and subscribe to our weekly marketing digest newsletter.Rate, review and share this episode to support the podcast. Until next time !

Join us as we sit down with Kirby Smith and Andrew Anderson to talk about how to fast-track and improve your SEO with Lead Symphony to turn your website into your most powerful tool. 00:05 Introduction03:23 What is Search Engine Optimization (SEO) and Search Engine Marketing (SEM)09:20 What is Lead Symphony and how does it help YOU?15:45 Why is putting your pictures and jobs on your website important?19:42 Getting Ranked Locally for Each of Your Jobs24:45 Using Lead Symphony in the Field26:27 How do homeowners react?28:00 Technology, Accountability, and Referrals34:45 What is your greatest achievement?41:00 Lead Symphony Pricing41:48 How do you want to be remembered?Get in touch with Kirby or Andrew: https://leadsymphony.com/Check out ContractorCoachPRO: https://www.contractorcoachpro.com/

It’s no surprise that Mike Rhodes has built a Search Engine Marketing business of significant repute. If you looked at the timeline and events of Mike’s journey, you could possible argue that one couldn’t map things out better. He didn’t want to be an electrical engineer, so he moved into computers. He didn’t want to necessarily live in the UK, so he moved to Australia. When he came to Australia, he didn’t get a job at the pub, he got a job working at Ellerston, the country home of Kerry and James Packer. He wanted to sell the E-myth revisited, but ended up selling Google Adwords - the results spoke for themselves, and the rest as they say is history - enjoy hearing about how Adwords has evolved, and get some tips from the best, a guy who’s been in the eco-system for near on 20 years.

In this episode, you will learn more about Search Engine Optimization (SEO) vs Search Engine Marketing (SEM) and you will understand what the difference is. You'll also learn how this is related to Pay Per Click (PPC) advertising and Social Media Marketing (SMM).Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-10/seo-sem-ep-10.htmlAll episodes: https://www.dragon-digital-marketing.com/podcast/podcast.htmlDownload our free SEO Checklist: https://www.dragon-digital-marketing.com/offers/seo-checklist.htmlSupport the show (https://paypal.me/DragonDigitalM1)

Suchmaschinenmarketing, englisch „Search Engine Marketing“ (SEM), zählt zu den wichtigsten Teilgebieten des Online Marketings. Die Disziplin umfasst sämtliche Maßnahmen, die dazu beitragen, Webpages in den organischen Ergebnissen sowie im bezahlten Bereich von Suchmaschinen optimal zu positionieren. Search Engine Marketing ist weiterhin in Suchmaschinenoptimierung, englisch „Search Engine Optimization“ (SEO), und Suchmaschinenwerbung, englisch „Search Engine Advertising“ (SEA), gegliedert. Welche Rolle Search Engine Marketing im Online Marketing spielt, wo die Vor- bzw. Nachteile liegen und viele weitere nützliche Infos zum Thema, hören Sie in diesem Beitrag der Gesellschaft für Arbeitsmethodik e.V. (GfA e.V.).

Marathi Digital Marketing Podcast by Akshay Bhabutkar. Digital Marketing Modules hya nawin episode madhe mi modules war thodkyat mahiti sangitale aahe.1.Content Marketing 2.Search Engine Marketing (SEM) 3.Search Engine Optimization (SEO) 4.Affiliate Narketing 5.Email Marketing 6.Wodrpress Website Design 7.Pay Per Click (PPC) 8.Mobile Marketing etc etc....

​Latest data on mobile ad fraud reckons $2.3 billion in spend was subject to app install fraud over the first six months of 2019. It’s up to marketers to keep a watch for suspicious activity in their apps (or campaign results that look too good to be true). Our host Peggy Anne Salz catches up with Tyler Cooper--Head of User Acquisition, TextNow, a leading cloud communications company that also offers a free calling and texting app--to discuss how marketers can best prepare to combat fraud. Tyler, a Mobile Hero recognized for her app marketing achievement, talks about the signs of ad fraud and the importance of establishing a baseline to evaluate the normal behavior of your app users. He also chats about Search Engine Marketing (SEM) and why you need to factor in the impact of your campaign performance on organic install counts.​

En este episodio tenemos como invitado a Roberto Robles. Roberto Robles, es Fundador y Director de KatRank, agencia con sede en Tijuana, y especializada en Search Engine Marketing (SEM). Cuenta con más de 14 años de experiencia en marketing digital, de los cuáles en los últimos 10 años se ha enfocado en desarrollar e implementar estrategias de posicionamiento orgánico para marcas en México y Estados Unidos. Recientemente ha incursionado en el mundo de los startups y está próximo a lanzar un emprendimiento digital con el desarrollo de un software dental enfocado en marketing para ayudar a los dentistas a conseguir más pacientes e incrementar las ventas en sus clínicas. Este episodio va a tratar, sobre la importancia de aparecer en los primeros lugares en Google, la diferencias que hay entre invertirle a google o Facebook. Y sobre su nuevo proyecto para el rubro Médico-Dental.

In the first segment, we are doing things a little different where this week’s digital expert Matthew Silverman is going to discuss a few articles instead of couple topics.  This week, we dive into LinkedIn's newest update. Is Voice going programmatic? Not so fast ninja! It's more complex than it sounds but not impossible. Spends Forecast on Local traditional media is still at 60%, any surprise? Mobile purchases will grow 28.9% this year and account for 37% of overall retail sales growth. One year later: How AMP for Gmail can help marketers improve engagement debut. Google Chrome's Ad blocking is going international. Unified pricing and other changes on the publishers' side, need I say more?   Matthew Silverman is the Chief Optimizer at Silver Optimize. He is your to-go man in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing for eCommerce businesses.  He has an extensive background in B2B Demand Generation, Marketing Automation, Business intelligence, Email/Newsletter marketing tools, and more. I had the pleasure of partnering on a couple clients' strategy with Matthew and he is one sharp, concise, and effective ninja. Connect with: Matthew Silverman:  Linkedin  | Twitter | Website Programmatic Digest Podcast: Contact | Website | Shownote  Helene Parker: Website | LinkedIn | Twitter  

BUILDING YOUR BRAND: Part 1 of 7 from our Building Your Brand seminar.We recently held a seminar for entrepreneurs, businesses owners and start-ups where we spoke about the importance of Building Your Brand. We covered everything from why you need a brand through to protecting it. We also covered Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM).As a firm of accountants, people wonder why we give such talks. The truth is that we are more than your average accountant. We are business advisers and specialists helping people like you grow your business. Marketing should be at the forefront of every business owners mind and we see it as our duty to help with this.This podcast is broken down into 7, easy-to-listen-to podcasts for your enjoyment.This particular episode is about the importance of creating a brand. Whether you are a small business, start-up of large corporate, your brand is essential to your business.Download the slides here: https://www.lbforms.co.uk/BYB_Slides.pdf

How do people know that your business exists? How do you spend money to educate the right people and avoid wasting money advertising to the wrong ones? Michael Gaman from Gudnow Media specializes in a special intent based marketing known as Search Engine Marketing (SEM). If you've ever searched on Google, you're interacting with the type of ads that he delivers. Michael and I discuss his background while attempting to explain the basics of this technical and complex type of digital marketing.

►► https://www.oscarfeito.com/clase ◄◄ Muy buenas, y bienvenido o bienvenida a un nuevo episodio de La Academia de Marketing Online. ¿Por casualidad alguna vez te has preguntado cuántas búsquedas se hacen cada día en Google? Pues ya te lo digo yo... ¡Más de 3.000 millones! El volumen de búsquedas en Google crece aproximadamente un 10% cada año, y un porcentaje significativo de todas esas consultas terminan generando una transacción. Está claro por tanto que una posición destacada en Google tiene un impacto positivo en cualquier tipo de negocio, y por eso durante los últimos años hemos hablado aquí en La Academia de Marketing Online con reconocidos expertos en posicionamiento SEO como Romuald Fons, Luis M. Villanueva y Dean Romero entre otros para intentar descifrar cómo diablos podemos conseguir esa visibilidad de forma orgánica (o sea, ¡sin pagar!) Pero al final, nada es gratis en esta vida y de una u otra forma todo se acaba pagando... Los recursos invertidos en formación, planificación, y ejecución (sin mencionar la frustración que provoca cada experimento de SEO fallido) también tienen un coste, y puestos a pagar, el Search Engine Marketing (SEM) o marketing de pago en buscadores puede ser una opción más rentable para llevar tráfico cualificado a tu negocio. Últimamente parece que Facebook Ads es la única plataforma sobre la faz de la tierra capaz de generar un volumen estable de visitas para tu negocio o marca personal en Internet, pero mientras millones de emprendedores se pelean por comprar visibilidad en Facebook, los más listos de la clase campan a sus anchas en otras praderas menos saturadas... Vinculado al mundo del marketing desde hace más de una década, Carlos Pinzón es líder del equipo de SEM en la agencia Wanatop y en el programa de hoy nos va a enseñar otra opción para conseguir visibilidad en Internet. Aunque Carlos ha trabajado en varias áreas del marketing digital y también ha emprendido negocios por su cuenta, hoy en día su responsabilidad consiste en planificar, gestionar, y optimizar campañas publicitarias en Google Ads y otros motores de búsqueda. Nuestro invitado también es formador certificado de Google Ads y Google Analytics en diversos centros de negocios y escuelas de marketing, así que no sé tú pero yo voy a aprovechar su presencia para entender cómo planificar y ejecutar una estrategia rentable de marketing en buscadores. Entre otras cosas en este episodio vas a descubrir las ventajas del SEM frente a otros canales de marketing digital, qué tipo de negocios pueden beneficiarse del marketing en buscadores, cómo funciona la red de display de Google Ads, pasos para planificar una campaña de SEM en Google, cómo elegir palabras clave adecuadas para tus campañas de SEM, trucos para optimizar la página de destino de tus anuncios y cómo hacer creatividades efectivas para Google Ads. Si te gusta La Academia de Marketing Online por favor no olvides dejarme 5 Espectaculares Estrellas en Apple Podcasts (★★★★★) o un Maravilloso Me Gusta en iVoox y regístrate en https://www.oscarfeito.com para recibir más contenidos, recursos y formación de marketing online. Este episodio está patrocinado por Webempresa (¡mi hosting de confianza!) Contrata tu espacio de alojamiento web rápido, seguro y flexible con un descuento del 25% en https://www.oscarfeito.com/webempresa y llévate un año de dominio gratis y mi último libro para emprendedores de regalo. Gracias por escuchar, ¡y hasta la próxima semana!

Part 7 of 7 from our Building Your Brand seminar.Why would you pay to appear in Google?! The answer is simple, to get more customers. It also works with LinkedIn and Twitter. In this episode, we look at when you may choose to use a PPC campaign alongside your SEO to help your business grow.Download the slides here: https://www.lbforms.co.uk/BYB_Slides.pdf

B2B buyers spend just 17 percent of their time meeting with potential suppliers, while 45 percent of their time is spent researching independently, according to Gartner.  Out of that 45%, B2B buyers spend 27 percent of their time researching independently online and 18 percent of their time researching independently offline. With approx. 62% of buyers time spent on research and meeting with suppliers, what can marketers do to help buyer’s research and sales efforts?  There are plenty of things that marketers can do. I want to share 2 tactics that marketers can employ to help buyer’s research efforts  1 recommendation to support sales teams The two tactics are search optimization and content marketing: Let’s think about how B2B buyers do research. First of all, they type problem statements or keywords into Google or other search engines to get relevant links and content. Buyers will generally click on different links to view content. So, first and foremost, marketers can facilitate buyers’ research by focusing on search optimization on your websites and content. Optimize Search you need to understand a list of keywords or problem statements that buyers are likely to type, then make sure that you seamlessly add them to your website and content. In order to do that you’ll need to have buyers’ personas and a clear understanding of buyers’ challenges as well as how your products resolve those challenges. The pre-requisites of search engine optimization are to have a deep understanding of your buyers’ personas and the ways they search or research online. Obviously, keywords and challenges are not only helpful for website and search optimization, but they are also beneficial to determine what keywords to buy if you run paid-search which is Search Engine Marketing (SEM). Search optimization is tedious tactical work, it’s a specialized marketing discipline of its own, but it’s super-critical to create a solid digital presence online. For my own website, I allocated budget for continues search optimization efforts. Website and search optimization is something you have to do on a regular basis. It doesn’t help.  Leverage content Now, let’s talk about content. For B2B buyers, content is still king when it comes to digital research. After search optimization of your digital presence, content is an important component of marketing outreach. The challenges for content marketing are what to communicate and what formats of content to create. “What to communicate” comes down to understanding customers’ buying journey from awareness and consideration to purchase. Identify questions that buyers may ask at each stage and create content to address those questions. For example: what are some questions that buyers may ask when researching the purchase of a marketing automation tool. What is marketing automation? What are the top 10 marketing automation tools? What do people say about different marketing automation tools? What is the pricing of different tools? List a set of questions that your buyers may ask. Address them through content. Regarding the formats of the content, you need to do some research and find out what formats resonates with your buyers. For the same topic, you may have different formats of content. These content pieces, in theory, should reside on your website. Then, you promote the content through different paid and organic traditional and social media channels and drive traffic back to your sites. Search Engine Optimization (organic search) and Search Engine Marketing (paid search) coupled with relevant content can certainly facilitate buyers’ purchase journey.  There are different mixes of marketing channels, such as e-mail marketing, events, sponsorships, influencer outreach, that you need to consider when planning how to reach out to your buyers. For B2B marketing, the least you can do to help your buyers during their research stage is search optimization and content marketing. The third way to help buyers during the research stage is to help your sales team through account-based marketing (ABM). ABM is strategic and personalized marketing outreach and engagements with people at target accounts through close collaboration between sales and marketing. Basically, as a marketer, you allocate some marketing budget and align some of your marketing efforts with your sales’ account-based outreach. Marketing complements sales outreach to increase the probability to win a deal. I talked about Influitive’s ABM marketing example on episode 49. Now back to Gartner’s statistics: Although B2B buyers spend just 17 percent of their time meeting with potential suppliers, 45 percent of their time is spent researching independently. As a B2B marketer, you can make a large impact on that 17% and 45% if you focus on the right tactics.  So, if you have marketing questions, you know where to find me. If you like the podcast, I’d appreciate a review on iTunes. Keep hustling, my friends. You got this.  

On this episode, we welcome Jekyll & Hyde’s Digital Media Director, Cameron Solu, to provide an overview of digital media marketing. Mark, Robb and Cameron cover tactics such as Search Engine Marketing (SEM), display ads, social media sponsored ads, retargeting campaigns and more. They talk about types of targeting that can be done on different platforms, the type of media that appeals to users on those platforms and some different strategies across devices. Also, they cover the strategy behind content marketing based on user behaviors, exploring tried and true tactics on the path that can convert someone in your targeted audience into a buyer. It’s crucial to understand your audience to appropriately market to them online. Digital has to be a part of your ad campaign in this day and age, but it has to be done intelligently and efficiently to be successful.  

Paul Kirch is the host of BOSS Academy Radio, a show catering to business owners and entrepreneurs, where he shares his experiences and expertise, while bringing in guests who provide high-value messaging to give support to the listeners. BOSS stands for business ownership success strategies, which is the focus of every episode.  We discuss: Websites that serve and websites that hurt [1:58] Why and how to build a web presence based on your business goals [5:11] Common mistakes that businesses make when trying to optimize their website [8:37] Areas where strategic content can really bring a positive impact [12:19] Ways to generate recurring revenue flow through digital marketing [16:11] Business fields that prosper from focusing on recurring revenue [20:14] The secret to starting again after going through a bankruptcy [22:57] He also currently serves as the President/CEO of Websites and Leads, a digital marketing agency catering to start-up firms and many of the same listeners of his show, BOSS Academy Radio. His firm helps take static business card web pages and turns them into dynamic lead conversion tools, driving more leads, sales, and success. Through Search Engine Optimization (SEO), and Search Engine Marketing (SEM), combined with Conversion Rate Optimization (CRO), Websites and Leads is helping its customers transform their businesses through a solid digital marketing strategy. Learn more about Paul at Facebook (https://www.facebook.com/bossacademyradio) . Facebook Twitter LinkedIn 7Shares

Two weeks ago we discussed click through rates or CTRs and their usefulness and limits as a metric. Today, we discuss a related metric known as quality score. While that phrase has probably been used to mean dozens of different things in different contexts, our discussion focuses around the idea of quality score encountered in Search Engine Marketing (SEM). SEM is the practice of purchasing keyword targeted ads shown to customers using a search engine. Most SEM is managed via an auction mechanism - the advertiser states the price they are willing to pay, and in real time, the search engine will serve users advertisements and charge the advertiser. But how to search engines decide who to show and what price to charge? This is a complicated question requiring a multi-part answer to address completely. In this episode, we focus on one part of that equation, which is the quality score the search engine assigns to the ad in context. This quality score is calculated via several factors including crawling the destination page (also called the landing page) and predicting how applicable the content found there is to the ad itself.

The saying goes, give a person a fish you feed them for a day, teach them how to fish and you feed them for a lifetime. I really believe in that saying, however… and that’s a big however, teaching someone the kinds of fish to catch and which ones to avoid, is a whole other matter. The world of Search Engine Marketing is very much like that. A complicated and in some cases dangerous ocean to find yourself in. I am not trying to scare anyone here but the world of search engine marketing, or SEM, is full of of potholes and deadends, bad actors and outright deception. These “problems in SEM” can come at you from all different directions, from both friend and foe, legitimate businesses and fly-by-nights. Good news is, there is a lot you can do to help you avoid those problems and the costly mistakes that can result. How do you do that? Well, when it comes to embarking out on your own in the wide open SEM seas? Having some help is definilty a good thing. Sites like BusRates that basically does all the SEM for you through it’s long list of keywords and phrases that we’re ranking for and constantly working on weekly and monthly can help you make this game much easier to deal with.. and that’s why you’re on it, BusRates that is, right? Join Chris Riddell and I as we talk about some of the latest issues going on in the Serch Engine Marketing world and how you can take advantage of it and what you may want to avoid. Welcome to the Motorcoach Minute a podcast from the folks at UMA and Bus & Motorcoach News, it’s designed to make it easier for you, the Owner/Operator to get to the meat of the issues affecting the Motorcoach Industry. Podcast 013 - 6/30/2018: SEM, The what to know and what to avoid session with Chris Rydell To learn more about Motorcoach Marketing: http://motorcoachmarketing.org/ Contact: For more information about UMA: info@uma.org  To talk with someone about possibly sponsoring or advertising in the Motorcoach Minute contact us at: info@busandmotorcoachnews.com

Kris Reid started out as a software engineer and worked for a variety of companies before he took a break from the corporate world to backpack and find his passion.  Ardor SEO is the ultimate multi-national backlink building company that helps businesses achieve  success in their respective niches by using the most innovative methods of marketing online, including search engine optimisation, search engine ranking and link building. Show  Notes: To break the ice, I asked Kris, “If you were running for office what would your campaign slogan be?” He responded, “My digital marketing name is the coolest guy in SEO so I'd go with the coolest guy in government.” We went on to demystify the matter of Search Engine Optimization (SEO). Some questions I asked Kris throughout the interview are: Your journey from being an Engineer to working in SEO What is SEO, Search Engine Marketing (SEM)? Which is better, SEO or SEM? The fundamentals of how Google works re algorithm, etc.? Keywords and link building strategies What is a backlink and the importance of it? How do we build a strategy to add great content to our website? Best practices to optimize our website Main Take-Aways: A back link is a page link from one website to another. The more you have them from good quality websites, the better. Every website should use Google Analytics so you can see what people are doing on your website, where they are bouncing, etc. It is FREE. Every time you put out content you need to ask, what is the point of it. You should have a strong call to action that links in to what your objective. RESOURCE TO PEAK YOUR PERFORMANCE  Connect with Kris Reid Website Get Tickets for Leadercast Kingston NOW Support our Sponsors: Jamaica Stock Exchange Bookophilia Patwa Apparel

In the ep Liam and Phil chat SEM. http://www.incredibleco.com.au https://www.facebook.com/incredibleco http://www.facebook.com/auscastnetwork See omnystudio.com/listener for privacy information.

In the ep Liam and Phil chat SEM. http://www.incredibleco.com.au https://www.facebook.com/incredibleco http://www.facebook.com/auscastnetwork

Hosts Reed Smith and Chris Boyer tackle the topic of Search Engine Marketing (SEM) in this week's episode, focusing their discussion on paid tactics. They briefly cover the various types of SEM, and then discuss effective ways organizations are ensuring their online marketing approaches produce results. They also discuss some of the current trends and challenges with SEM. This episode features and expert interview with Kevin Minnelli, CEO of Eruptr (a paid search marketing firm) in which he shares his experience managing SEM for hundreds of hospitals nationwide. Show Notes:: - How much waste is in the digital ad market: https://econsultancy.com/blog/69309-how-much-waste-is-in-the-digital-ad-market/ - Procter & Gamble Cut Up to $140 Million in Digital Ad Spending Because of Brand Safety Concerns: http://www.adweek.com/digital/procter-gamble-cut-140-million-in-digital-ad-spending-because-of-brand-safety-concerns/ - iProspect's Paid Search Trends 2017 Search Report: : https://www.iprospect.com/en/us/insights/povs/paid-search-trends-2017-q2/ - Ad blockers are digging their own graves: https://venturebeat.com/2017/07/29/ad-blockers-are-digging-their-own-graves/ - The Campaign Against Facebook And Google's Ad "Duopoly" Is Going Nowhere:: https://www.buzzfeed.com/alexkantrowitz/the-campaign-against-facebook-and-googles-ad-duopoly-is?utm_term=.wlLpkOzMLy#.gf5YaKzqmy - Privacy Group Challenges Google Algorithm Tracking Consumers' Offline, Online Data: https://www.mediapost.com/publications/article/305100/privacy-group-challenges-google-algorithm-tracking.html Links: - Touchpoint podcast Twitter: https://twitter.com/touchpointpcast - Reed Smith Twitter: http://www.twitter.com/reedsmith - Chris Boyer Twitter: http://www.twitter.com/chrisboyer - Eruptr Twitter: https://twitter.com/eruptr - Kevin Minnelli LinkedIn: https://www.linkedin.com/in/minnelli/ - Eruptr: http://www.eruptr.com/ Sponsors: - Transparently: https://www.transparently.com/ - Influence Health: http://www.influencehealth.com/ - Binary Fountain:https://www.binaryfountain.com/

To learn more about Butterflies of Wisdom visit http://butterfliesofwisdom.weebly.com/Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To find out how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel at amanda@bridgingbionics.org.   On Butterflies of Wisdom today, Best-Selling Author, Win C and JC welcomes Cammi Pham. Cammi loves building a community + pushing boundaries to optimize every aspect of life. Cammi accidentally fell into digital marketing when she founded + ran an environmental nonprofit at the age of 17. She later helped many technology startups gain traction + grow their communities online. Cammi is a Medium Top Contributor + Quora Top Writer. Her work has reached millions of views, + has been translated into many different languages. Cammi has been featured in the BBC, Business Insider, Adweek, Yahoo, Lifehacker, + more.    ★ Authentic conversation catalyst behind the industries leading Twitter Chats.  ★ Quora + Medium Top Writer ★ Personal Twitter Trended in US + Canada. ★ TEDx Speaker ★ Social Media Week 2012 Top 10 Influencers by Adobe UK   ★ThinkRengade's average one-hour Twitter Chats Generate 200-300+ million impressions - 6.5x industry average    Produce over 20,000+ tweets - 3x industry average    Reach 2-5+ million targeted people - 3x industry average    Current and past work includes brands like Starbucks, Clarisonic, CIBC, SellOff Vacations, Puerto Vallarta Tourism, Quito Tourism, Bloglovin, Anne Sportun, La vie en Rose, Mejuri, and more. Specialties: E-commerce Marketing, User-Generated Content Marketing (UGC), Social Media Marketing (SMM) Blogging, Content Marketing, Public Relations (PR), Influencer Marketing, Twitter Marketing, Google+ Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Email Marketing, Social Media Lead Generation, Social Media Optimization (SMO), Landing Page Optimization, Website Optimization, Social Media Guerrilla Marketing, Digital Strategy, Sales, Business Development, Travel Marketing, Twitter Chat/Party Host  To learn more about Cammi email her at cammi@thinkrenegade.com. To find out more about Win Kelly Charles visit https://wincharles.wix.com/win-charles. Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show, please fill out the intake at http://bit.ly/bowintake. To look at our sponsorships go to https://ssekodesigns.com/buttfly?acc=537d9b6c927223c796cac288cced29df and https://ssekodesigns.com/. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Butterflies of Wisdom, please send a PayPal donation to aspenrosearts@gmail.com. Please send a check in the mail, so 100% goes to Bridging Bionics Foundation.    In the Memo section have people write: In honor of Win Charles.    Send to:  Bridging Bionics Foundation  PO Box 3767 Basalt, CO 81621   Thank you, Win    

Alan has been leading Agile Search Marketing, a spinoff of KA WebPros, since its inception in 2004. Agile was created in 2011 to address the needs of businesses seeking SEO and Pay Per Click solutions with positive and sustained returns-on-investment. At KA WebPros, Alan was the search engine marketing chief with lead account responsibilities across multiple industries and types of organizations. Alan’s experience in the SEO field began in 1996 with the co-founding of OnlyGourmet.com, an online specialty food retailer. Alan has held consultant and senior management positions at Moreland Associates, onlyGourmet.com, Inc., Ardent Communications, Inc. (formerly CAIS Internet) and Solid Base Business Systems, Inc.. His expertise in Search Engine Marketing (SEM) has resulted in success for clients in various industries. As Product Director at Lebensart Technology, Inc. (CRM and transactional software), he helped design key product components and developed business requirements in support of a highly successful web reservation software product. He led the website marketing efforts there as well. He has held a variety of marketing, corporate planning and market analyst positions at Pacific Gas and Electric Company. As Western Regional VP for CAIS Internet, Alan led business development, sales and publicity activities. In this capacity, he worked closely with San Francisco Bay Area ISPs as well as corporations throughout the western U.S. seeking co-location space in CAIS’s downtown San Francisco location. Alan is an agile entrepreneur with solid delivery and analytical skills. He is drawn to new challenges and can work from a blank sheet of paper or within an existing team with ease. Seth Greene is a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. To Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Session go to http://www.UltimateMarketingMagician.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On Thursday May 5, members of the Silicon Valley Speechwriters Roundtable hosted a conference call with freelance speechwriter, author and publisher Sanjay Nambiar. Sanjay is a veteran speechwriter and award-winning children’s book author. He has written speeches for CEOs and executives in a wide range of industries, from finance and technology to education and non-profits. Past clients include executives at Toyota, Comcast, and CBS among others. He also has written several award-winning children's books. In addition to being a speechwriter and author, Sanjay also is the CEO of SDPH Media, the company behind the multimedia global brand platform for the Super Duper Princess Heroes. The focus of our conversation was Sanjay's recommendations for building a freelance speechwriting business as well as his role as an author and publisher (something he has in common with other speechwriters such as Mike Long -- playwright -- and Justina Chen -- young adult fiction author). Sanjay reviewed the ways he built his client list that started with Search Engine Marketing (SEM) and pay-per-click ads. He also talked about the advantages and disadvantages of options such as Upwork (formally eLance), cold calling and mailing. He shared effective networking and referral techniques. We also discussed his publishing business. To find out more, click on the podcast icon below to hear edited highlights from the call where Sanjay shares tips on building a freelance speechwriting business.

Alan has been leading Agile Search Marketing, a spinoff of KA WebPros, since its inception in 2004. Agile was created in 2011 to address the needs of businesses seeking SEO and Pay Per Click solutions with positive and sustained returns-on-investment. At KA WebPros, Alan was the search engine marketing chief with lead account responsibilities across multiple industries and types of organizations. Alan’s experience in the SEO field began in 1996 with the co-founding of OnlyGourmet.com, an online specialty food retailer. Alan has held consultant and senior management positions at Moreland Associates, onlyGourmet.com, Inc., Ardent Communications, Inc. (formerly CAIS Internet) and Solid Base Business Systems, Inc.. His expertise in Search Engine Marketing (SEM) has resulted in success for clients in various industries. As Product Director at Lebensart Technology, Inc. (CRM and transactional software), he helped design key product components and developed business requirements in support of a highly successful web reservation software product. He led the website marketing efforts there as well. He has held a variety of marketing, corporate planning and market analyst positions at Pacific Gas and Electric Company. As Western Regional VP for CAIS Internet, Alan led business development, sales and publicity activities. In this capacity, he worked closely with San Francisco Bay Area ISPs as well as corporations throughout the western U.S. seeking co-location space in CAIS’s downtown San Francisco location. Alan is an agile entrepreneur with solid delivery and analytical skills. He is drawn to new challenges and can work from a blank sheet of paper or within an existing team with ease.

Most MSPs have heard about Search Engine Marketing (SEM) and some have maybe even tried it here and there. But it’s hard to be successful with search engine marketing without the right strategy or the right people managing it. On this episode of MSPradio, we chat with Jeff Dryall, Director of Business Development at Plan27, about how MSPs can use search engine marketing to generate more leads, ramp up their marketing and take control of their growth. Tune in now!

Linh Tang, Entrepreneur, Author, and eCommerce Extraordinaire & “Launching Your Yahoo! Business” and “Succeeding At Your Yahoo! Business”In historic Interview Lon Safko speaks with Linh Tang, author of “Launching Your Yahoo! Business” and “Succeeding At Your Yahoo! Business” about Search Engine Marketing (SEM), eCommerce, and his two books.  Linh discusses how to promote your on-line store […]

Linh Tang, Entrepreneur, Author, and eCommerce Extraordinaire & “Launching Your Yahoo! Business” and “Succeeding At Your Yahoo! Business”In historic Interview Lon Safko speaks with Linh Tang, author of “Launching Your Yahoo! Business” and “Succeeding At Your Yahoo! Business” about Search Engine Marketing (SEM), eCommerce, and his two books.  Linh discusses how to promote your on-line store […]

With the good fortune to have worked in the credit card industry during its formative year’s cred card expert and author Polly Bauer visits Dave to discuss her book.  For more information visit Polly at www.speakerpollybauer.comEMPIRE OF WEALTHThe steamboat monopolies for a time controlling transportation on the waters of New York.  New Jersey and Connecticut retaliated restricting their waters to New York boats.  A trade war borke out listen as Dave relates the story.  Contact Dave with questions or comments at David@GDTB.Biz.IN THE NEWSSIZING UP HEALTH COSTSHow businesses are coping with the new insurance requirements.  Listen as Dave tells the story of the dilemma and how some small business owners coping with the choices.  Contact Dave with questions or comments at David@GDTB.Biz. MARKETING MATTERS Jonathan Lee with Creative Cube Company joins Dave to Search Engine Marketing (SEM).  This could be a great marketing tool for your business.  Questions, contact Jonathan at www.creativecubecompany.com.   LISTEN EVERY SATURDAYGetting Down to Business® with David Weatherholt broadcast Saturday’s 8-10 am (AKDT) Fox News Talk KOAN 95.5 FM & AM 1020 – Stream: www.foxnewskoan.com In Anchorage, Alaska.  In Spokane, Washington listens to MoneyTalk 1230 AM KSBN from 9-11 am.