Psych Insights for Modern Marketers

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You’re about to be ushered past the velvet rope… into a world of hyper-effective salesmanship that’s understood and used only by the world’s most notoriously rich and successful marketers. We’re taking a journey deep inside the human brain… past the surface clutter and into the psychological ins…

Kevin Rogers & John Carlton


    • Nov 8, 2018 LATEST EPISODE
    • infrequent NEW EPISODES
    • 50m AVG DURATION
    • 25 EPISODES


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    Latest episodes from Psych Insights for Modern Marketers

    PI4MM33: Finding Inspiration with guests David Deutsch, Parris Lampropoulos, Marcella Allison

    Play Episode Listen Later Nov 8, 2018 26:38


    The world’s laziest podcast is back! (What!? It’s only been a year and a half.) This is a special episode on finding MOTIVATION and INSPIRATION, both when you’re a new copywriter and you don’t yet have a reason to write… … and also once you’re in the thick of your career and need to STAY […]

    PI4MM32: Writing With Rhythm

    Play Episode Listen Later Jul 23, 2017 40:18


    Have you noticed that you can’t talk a song lyric without hearing the melody of the song? Try it now with the Stone’s “Jumping Jack Flash” I was born in a cross-fire hurricane And I howled at my ma in the driving rain You hear that riff don’t you? Weird, right? Well, there’s a powerful […]

    PI4MM31: The Bar Conversation

    Play Episode Listen Later Apr 25, 2017 51:46


    The fastest way to cut through all the clutter and confusion around starting your sales copy is to simply talk it out. Alcohol also helps

    PI4MM30: Living With Gusto

    Play Episode Listen Later Apr 2, 2017 58:06


    Lot’s of deep (and inspirational) “ah-ha!” moments in this one, including… 4:37 – What most marketing gurus preach religiously, but will actually make your audience flee in droves. (Instead, this 4-letter F-word is the key to turning your prospects into rabid, lifelong fans.) 7:17 – Warning: How Netflix can chill your career if you fall […]

    PI4MM29: How Do You Want To Be Remembered When You’re Gone?

    Play Episode Listen Later Aug 23, 2016 52:54


    Here’s how the inspiration for this show went down through email. John Carlton                                                                                      […]

    PI4MM28: The Pro’s Guide To Becoming A More Interesting Person. (A stunning new life awaits you. Formula included.)

    Play Episode Listen Later Jun 27, 2016 41:22


    PI4MM28 Show Bullets: [07:00 ] The brutally honest truth about why everyone definitely thinks you’re a boring snob [14:46] A-Lister John Carlton shares what makes people like you personally interesting to him [16:02] How both shoes dropping might be the best thing to happen to you, and how it makes you interesting as h-e-double hockey sticks […]

    PI4MM27: The Care & Feeding Of Your Sense Of Humor

    Play Episode Listen Later May 13, 2016 26:02


    PI4MM27 Show Bullets: Why belly laughing is mandatory to your survival in life and business When to choose fun over money Why so serious? (the tale of two trips to a Greek restaurant with young gun and veteran copywriters) Why “humorless bastards” lose more than money when their business fails The critical care and feeding of […]

    PI4MM26: Client War Stories

    Play Episode Listen Later Jan 13, 2016


    PI4MM26 Show Resources: Transference: https://en.wikipedia.org/wiki/Transference How To Win Friends and Influence People: http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 PRODUCER’S NOTE: You may notice a bit of noise in the early part of the show. It’s not you, it’s the recording. Happens. Every self-respecting Psych Insights listener should also… Read deeply at John’s blog, “The Rant”. Visit Kevin’s bustling new Community of Copywriters at CopyChief.com Get signed up […]

    PI4MM25: Why Talented People Suck At Selling Themselves

    Play Episode Listen Later Dec 1, 2015


    In this episode… 02:11 – Why people who boast and display extreme confidence are often the same people who screw things up beyond repair… 08:25 – The bizarre reason why many of the world’s greatest performers are painfully shy and fall to pieces in social situations. 12:10 – John’s “Hierarchy of Confidence” and the one category […]

    PI4MM24: Potbellies & Beatles Wigs

    Play Episode Listen Later Sep 10, 2015 58:24


    PI4MM24 Show Bullets: Potbellies & Beatles Wigs 05:00 – Why laughing at older people will ALWAYS come back to bite you in the ass 06:50 – The natural cycle of App Abandonment every tech product will someday be forced to face up to 10:40 – The ‘Canaries In The Mine’ employed by smart entrepreneurs – […]

    PI4MM23: Top 6 Reputation Killers

    Play Episode Listen Later Aug 20, 2015


    Listen, Download & Review this episode on iTunes PI4MM23 Top 6 Reputation Killers Show Bullets: 01:55 – Why following in the footsteps of “Hall of Fame” copywriters can instantly jeopardize your reputation 07:57 – The freelancing blunder that will leave your clients feeling like the “jilted lover” (easy fix, yet ignoring this may cost you […]

    PI4MM22: Boring copy sucks. Here’s how to fix it…

    Play Episode Listen Later Jul 8, 2015


    Listen, Download & Review this episode on iTunes Every self-respecting Psych Insights listener should also… Read deeply at John’s blog, “The Rant”. Visit Kevin’s bustling new Community of Copywriters at CopyChief.com Get signed up for news from show producer Brian McLeod’s site – ProductSpeed.com

    PI4MM21: On Story…

    Play Episode Listen Later May 28, 2015


    Click here to read The 3-Sentence Story Challenge from John’s blog PI4MM SHOW 21 BULLETS: “ON STORY…” 01:52 – How two of John’s famous sales letters used story in completely different ways (one where story drives the letter and the other you’d swear had no story at all) 02:20 – John: “Most people are not good storytellers” (and […]

    PI4MM20: The Psych of Suck

    Play Episode Listen Later Mar 27, 2015


    In this episode of the Psych Insights Podcast, Carlton is spitting so much fire and brimstone we’re calling it… The Psych of Suck It’s all about how people find misplaced comfort and stagnate in their “working on it” phase, never allowing the curtain to go up on their show. SHOW 20 BULLETS: 00:55 – Why John Carlton is pissed […]

    PI4MM19 Pt 2: Wrath of the Trickster God – A naked breakdown of John Carlton’s twisted writing process

    Play Episode Listen Later Mar 14, 2015 40:10


    Dive deep into John’s twisted brain to find out what really goes on when he sits at a keyboard to write… whether it’s copy, fiction or just a simple Facebook post. SHOW 19 PART 2 INDEX: 01:38 – The three writing styles that set a rhythm (just ask Mick Jagger)… 10:25 – How adjectives can confuse writers […]

    PI4MM19 Pt 1: Wrath of the Trickster God (A naked breakdown of John Carlton’s twisted writing process)​

    Play Episode Listen Later Feb 13, 2015 40:10


    SHOW 19 PART 1 INDEX: 00:37 – Why John is sitting alone in the dark during a power-outage spending the last drips of cell battery to record this episode… 07:36 – Why good writing is “good looking” writing… 09:17 – The only gauntlet John trusts to test his writing… 11:10 – The one thing your copywriting […]

    PI4MM18: The Goal-Setting Blunder That’s Keeping You Broke, Miserable & Out Of The Loop

    Play Episode Listen Later Jan 12, 2015 58:00


    Planning a business isn’t saying, “I’m going to open a restaurant and get rich.”  That’s not a business plan and a life plan is not, “I’m gonna be really happy next year.” That doesn’t cut it… You’ve got to start getting specific, and start nailing stuff down. In the episode below, John and Kevin dig into John’s […]

    PI4MM17: How To Be A Damn Good Road Dog & Sneak Into “Insider” Status

    Play Episode Listen Later Nov 30, 2014 64:51


    Road Doggin’ Your Way To The Top As a road dog, even though you’re handling everything, and even though you’re the guy who’s in charge and without you the whole thing falls apart… you don’t necessarily get the credit, you don’t get the billing, you don’t get any of that stuff. What you get is […]

    Show 16 – Freelancer Finance 101

    Play Episode Listen Later Nov 14, 2014 62:50


    Droughts are inherent in all freelance gigs. They’re not fun, they can sometimes force you to take drastic steps (like getting a J-O-B for a while), but they are regular pit-stops on the road. Thus, you should always be thinking about survival money, which is different than Fuck You Money. FU$ is a wad you […]

    Show 15 – Dirty Words

    Play Episode Listen Later Sep 8, 2014 56:10


    In this episode, we dissect the effect profanity and cursing has on people… Why some people develop a puritanical zealotry over words they deem offensive, while others simply hear a combination of sounds Why you should teach your children to curse properly at a young age Why it’s a modern marketers duty to know when colloquial […]

    Show 14 – Maslow’s Pyramid

    Play Episode Listen Later Aug 23, 2014 65:10


    In this episode, we start off exploring Abraham Maslow’s psychological theory called the “Hierarchy of Needs”. But it didm’t take us long at all to veer off into the fertile soil of stand up comics who’ve found success and struggled to stay in touch, along with famous directors and guru marketers… Some notable topics from […]

    Show 13 – No Good Deed

    Play Episode Listen Later Aug 6, 2014 49:53


    You step up and put your head above the foxhole only to get shot from behind. If you’ve been around a while, this becomes predictable. We do it anyway because it’s the right thing to do. You’ll know what kind of leader you are the first time you hear people talking shit about you. You’ll […]

    Show 12 – Why Civilians Hate Good Salesmen

    Play Episode Listen Later Jun 11, 2014 62:52


    The biggest problem in business today is in our heads — it’s the inability to understand how salesmanship works. Veteran marketers just roll their eyes at the clueless rookies (and criminally-naive gurus) who rattle on about “selling without selling” and other attempts to circumvent the ONE TRUTH about business: If you want someone to buy […]

    Show 11 – Perils of Partnering

    Play Episode Listen Later May 16, 2014 60:18


    So here’s the deal: You get a brainstorm, or you inherit a biz, or you just see an opportunity out there that begs for some entrepreneur-minded dude or dudette to bust down the door and take over a niche market. You create a great, well-priced product or service, you study your prospects to find out what […]

    Show 10 – Cops & Copy

    Play Episode Listen Later Apr 11, 2014 45:54


    In this episode of Psych Insights, Kevin and John explore the fascinating parallels of street-smart police work versus effective salesmanship – inspired by Kevin’s recent interview with his uncle Pete, a now retired veteran detective in Lowell, MA. By special request, here is the recorded interview with Uncle Pete: Part of being a Sales Detective […]

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