Scaling Creative Podcast

Creating content is a very important part of building your brand. Whether you're a personal brand or a business, attention is what we're all after. One of the best ways to achieve that is by creating content on social media. What is content? Video, Pictures, Photos, Blogs, etc. Content is all about showing up more than anyone else. When you do that, then you'll win. 

Social media is always changing, and it's our goal to bring you the most up to date information we can when it comes to growing your online presence. One thing you can guarantee with social media is that it will never stop changing. You have to adapt to it. Connect with us on our social media platforms or through our web site. 

No one went into education to be average. No one started to be a business to be average either. Those who have fallen average simply lost their way. Jimmy Casas is a national speaker, author, and coach who has incredible leadership principles that he teaches all over the nation. This podcast is full of great information that is sure to make you a better leader. http://www.jcasasandassociates.com

Joe Sanfelippo is an Author, a Speaker, and a superintendent in Fall Creek, WI. He has nationally put his small district all over the map by telling everyone about the great stories that happen in their district. Regardless of whether you're running a school or a million-dollar business, the leadership lessons in this podcast are sure to make an impact. We hope you enjoy this podcast with Joe Sanfelippo. 

Every entrepreneur or business owner has had to take a close look at their business during this pandemic. To launch season 2 of our podcast, we had a great conversation with David Wise. He is a multiple business owner and very successful franchise owner of 1-800-GOT-JUNK?. This conversation will bring you a lot of value in helping you process what it means to be an entrepreneur.

We hope this episode of #Quarantinestories will put a smile on your face and remind you that we're going to get through this together. https://www.heathermonahan.com/ #quarantinestories

In this episode of the Scaling Creative Podcast, we sit down with Tara Desiderio (Elementary ED Principal) to talk about her experience and challenges with this current situation. She reminds us that no matter what we're facing, amazing things are happening everywhere that you look.

Will companies see their employee's productivity go up or down while working remotely and from home? Will they go back to the way things were, or might this change some companies for good?What are your thoughts on working from home?

 #quarantinestories is all about having conversations with people all over the country and the world to talk about how this Covid19 situation is affecting each and everyone of us. We sat down with Youtuber and Filmmaker Cody Wanner to hear all about the situation he is facing and how he is choosing to stay positive through it all. http://www.codywanner.com#quarantinestories

This podcast series is about just that. Introducing a brand new series to the Scaling Creative Podcast about unity, perspective and going through life together as one. Thomas C Murray shares perspective on how you can find amazing things happening if you simply look around

Conflict is something that most people don't like, and try to avoid at all costs. However, conflict is inevitable and should be valuable if looked at correctly. The Scaling Creative team talks about how they approach conflict, and what can be done to make the experience valuable for both parties involved. In addition, Scott shares some insights that can be learned from a TED Talk by Liz Kislik about why there is so much conflict in the workplace, and what we can do about it. Let's Talk: How do you feel about conflict, and what do you do to approach it? We would love to hear what you think in the comments below. Liz Kislik TED Talk: Why there's so much conflict at work and what you can do to fix it bit.ly/2U8DZ4d

Podcast Links:Kelsi Worrell (Hates Mornings & Cold Water)Day One AppBarre 3McDonaldsThe Now HabitThe Unschedule6 Hour Work DayPodcast Notes:If your discontent with it, you’ll be discontent without it.Happiness is a decision.“There are so many people sitting on a nail, but it doesn’t hurt bad enough to move.”Change the words that you say internally.“If your job is actually a nightmare, what are you doing so you don’t stay there?”It’s ok to be uncomfortable with your current situation if you’re always working in the background to get where you want to be.Find what you love, and find a way to make a living doing it.If your chopping down a tree it will take you quite a few swings. It’s not the last swing that brings the tree down, it’s all of the ones stacked up.You can still learn from a terrible job.Write down your journey through Journaling.Take a chance to change things, change your situation. If it doesn’t work, you won’t have regret. Take control of your own situation.Don’t compare your situation with someone else. The grass is always greener in the neighbor’s yard. You don’t know their struggles.Scott using the Day One App.It helps with journaling how you felt.When Journaling write what you are grateful for. Even if it’s just three things.“Do you know how many people are unemployed, that would love your terrible nightmare that your living...just so they can put food on the table?”Be grateful that you have a job.Really look at what I can do TODAY, which will start the process to work my dream job.Setup a meeting.Listen to a Podcast.Find someone you look up to.How can you be better in the job you hate.Don’t go Zero to Hero.Reframe it. “What is one thing I can do right now?”If you look in the mirror, you just see yourself. How do you bring value to yourself and situation?Focus on the value you can bring.A large percentage will work a job.You may hate your job at McDonalds hating flipping burgers, can you run a franchise?Every company has multiple types of jobs. Build towards the job that you love.Don’t be a negative nancy, won’t help your situation.The mindset of making the most of your situation, people will notice.If you mean it when you say “I am living the dream.” People will notice.Franchise owners make money.The Basic Job ExperimentUnscheduling Concept - Schedule uninterrupted Guilt-Free timeYou have plenty of time. You have time for what you make time for.Remove the Spanx from your brain.Use the mind the way your brain was designed for. Hang out people that make you happy, money, or better.It can’t be effective working straight through. More freedom, more happiness.Is the situation in, really that bad? And when you get to the situation your dreaming of, will you actually be happier?Look at the situation you’re in, and realize it’s not as bad as your making it out to be.Don’t just go to college just to go.Michaela’s ASL experience.Intern free at where you think your dream job is, and actually see if it’s what you want.Be Curious, and open to learning. 

Podcast Links:Dave Matthews Wine Dreaming Tree Pinot Noir Michael Hyatt & Co. presents Focus on This PodcastMichael Hyatt & Co.S.M.A.R.T.E.R. GOALSAtomic Habits by James ClearFull Focus Planner2 Minute RulePeloton BikeThe MirrorCrabs in a Bowl StoryJeff BezosYes TheoryYes Theory Traveling to the Least Visited Country in the WorldAudible76ersShow Notes:Focus on This Podcast talks about S.M.A.R.T.E.R. Goals.Scott focused on T (Time-keyed) and S (Specific)James Clear Atomic Habits The Law of Least Effort “Human behavior follows the Law of Least Effort.”Can you do one pushup a day? Start Somewhere!What tiny action steps can you take? One thing at a time. (Realistic)Scott using the Michael Hyatt Focus Planner.Habits: Ritual or morning routine?What can you do at the night to set up your morning routine?“Preparation can lead to Procrastination and Action leads to Outcome”“It’s ok to plan, just really break it down”How do you run a marathon? Tie your running shoes.Michaela has the PelotonScott has The MirrorAsk yourself, why do you keep failing?“More people would accomplish big goals if they focus on small things.”Keep your goals exciting. Do you just get bored?“Accountability is a major part of a goal.”Crabs in a bowl story.Comparison kills you.“Think this year what you want, not what others are doing.”If you set Jeff Bezos and other CEO’s as your goal, you can fall hard.What’s your win?Yes Theory Visting the least visited country. You can’t change if you missed the gym this week, but you can go one more last week.“You don’t get fat and unhealthy by eating one cheeseburger and fries today.”It’s ok to think big.You need to evaluate more.James Clear’s story.If you have a challenge reading, use Audible.Goals: Start the year with a new book.Planning Goals & Focus GoalsWrite down your goals.

A variable income can make your personal finances much harder to predict and therefore more difficult to get a handle on BUT we’re here to give you some guidance. Will Johnson has a background in financial planning and has a passion for bringing awareness to how simple changes can make a big impact! This is such an important conversation that should happen more frequently but because money is a “touchy” subject, it’s not one that many people tackle.  We discuss everything from what type of financial planner or advisor to hire to Will’s four pillars of personal finances. This is one we want to continue talking about so join us by sharing your thoughts and insight. What habits do you have that help you manage your finances? What areas do you need growth in? Let’s talk!

1. Relationship skills are just that, skills.  Which is great news because that means you can get better at them, it just takes time and effort.  People are usually either naturally more relationship oriented or more task oriented.  Which one are you?2. You have to be intentional.  Nothing worth having is going to be easy and developing stronger relationships are no exception.3. Relationships are an inside job.  How is your relationship with yourself?  You can only love people to the level that you love yourself.  This is a tough but necessary lesson.4. Compare/compete less, and celebrate/collaborate more.5. Take time to KNOW others.  Are you familiar with the enneagram?As the team talks through these 5 tips we hope that you are able to gain a few tips for improving your friendships, work relationships, your relationships with yourself and others.As always the best conversations happen after the episode!Do YOU have anything you want to add?  We love hearing from our listeners!

This podcast is all about bringing the most up to date information regarding social media. What might have worked last week doesn't necessarily work this week and it's our goal to make sure we keep you up to date and in the know on everything you need to know. In this episode, we are talking about Tik Tok. Connect with us and let us know your thoughts. 

To help us discuss this growing style of marketing is our special guest, Michele Vidal. Michele started a YouTube channel back in 2007 to share her beauty tips and favorite products. What started out as something fun to do became something more and today she has 100,000 subscribers on her channel. Her topics range from beauty products to fashion to everyday mom life. She is now a sought after influencer and was the perfect guest to help us take a deeper dive into how this whole Influencer marketing works and why it’s such an effective form of marketing.You don’t want to miss this one!As always the best conversations happen after the episode so comment or DM us with your thoughts on this week’s episode. Also, you can find Michele on her favorite platform, Instagram. http://www.instagram.com/michelebell21https://www.youtube.com/user/michele1218

We reached out to you all on social media and told you ask some questions. You asked a lot, and we did our best to answer them. 

In today’s Scaling Creative podcast we welcome Brittany Morse to help us talk about how to grow a business while maintaining a healthy culture. Brittany is the owner of two Barre3 locations in Allentown and Bethlehem PA. She is known for her charisma, her joy, and her leadership. In case you don’t know what Barre3 is, it’s an exercise studio that features 60 minutes classes that combine cardio, mindful movement and heart pumping music. Whether you take Brittany’s class or you spend any amount of time with her outside of the studio, who she is is exemplified by how she cares and the way she leads her organization and her community. Hear from Brittany and the team as they discuss everything from how to build the team around you to the struggles of what it means to work with 50+ personalities. Join us now! We would love to hear your thoughts on how you have built or maintained a healthy culture in your business. As always we love to continue the conversation after the podcast ends.Connect with Brittany: brittany.morse@barre3.com

Kids today are growing up with a lot of technology, voice technology especially. Devices, like Alexa, are changing the way we order products, “surf” the internet and the way we communicate with our many devices. You can ask Siri to set reminders, adjust your calendar, check the weather and answer those random questions that pop into your head throughout the day. Soon we will be playing games at parties with Alexa and getting the majority of our news straight from “her.” Voice technology is also changing the way we do business. When something affects your business, we want to learn about it and get ahead of the curve. As voice grows, branding becomes even more important and on today’s podcast Scott and Michaela talk about just that. We discuss everything from Alexa skills to the importance of branding and what to start doing today to put yourself ahead of the crowd. Most people wait until they’re behind but we want you to stand out and get ahead. Let’s talk voice! Join us!

People are more likely to listen to a podcast than they are to sit down and read a long article or a book. What is your favorite way to consume content? Do you listen to a podcast? Watch videos on YouTube? Or read blogs? I’m going to guess, for most of you, it was the first 2. Our world is becoming an audio-driven and audio consuming world!! (more on that next week). We discuss everything from generating traffic to reaching a wider audience to being a tool that saves you time to how it’s a new kind of networking. We cover all this and more as dive deep into the world of podcasting. Enjoy these few tips, and as always the best conversations happen after the podcasts! Let us know if you are looking to start a podcast or if you already have. What tips can you give the community of entrepreneurs and aspiring leaders?

To say that social media has a huge affect on your business doesn’t even begin to describe the potential that is available to every company in today’s day and age. This series is really just the tip of the iceberg and we hope that you have been able to glean some knowledge and nuggets of wisdom that you’re already implementing, but know it’s just the beginning. In this final episode of our 4 part series, we cover “the rest of the bunch.” I mean, we couldn’t have a series without at least cover the basics of platforms like Twitter, YouTube, and Pinterest especially when the team consists of Youtuber’s like Scott McKenna and Pablo Farnan. You can look forward to tips and strategies on how to show up in these spaces in a native and captivating way. We cannot wait to hear what your biggest takeaways were from today’s episode and how you’re using this series to scale your business to the next level. That’s what it’s all about! We want to see you go from where you are to where you want to be in life and in business. We’re in this together! Enjoy!

As you grow and scale your business, how do you balance creating a culture of love and care but also hold people to a high standard of excellence? On today’s podcast, we answer that question with the help of our guest, Joe Henseler. In this compelling conversation, Joe drops some major truth bombs and gives us a glimpse into why he is a well-respected leader! Joe has experience in cultivating a healthy work environment for his growing staff of 75 individuals. There is a lot of responsibility on the shoulders of leaders and with that can come a lot of obstacles. We loved getting to hear about Joe’s mentors and how they shaped him, the struggles he has had to overcome, the importance of loving people, and how to build a team of thoroughbreds. Joe was Scott’s one and only boss so let’s hear what he has to say about Scott as an employee. The secret is out! Take a listen… As always the best conversations happen after the episode. Share with us your biggest takeaways and what you're doing to excel in leadership. We love hearing from our listeners.

Today’s podcast continues our social media series as we land on the world of LinkedIN. There are several aspects of this platform that make it incredibly unique. What separates this space from all the others is that it has a very specific user base. It’s like a 24/7 professional networking event online with every major player in the game. According to an article by hootsuite 2 professionals join LinkedIN every 2 seconds. They went from 467 million users in Q3 2016 to 590 million by the end of 2018! Talk about growth! Scott is an avid LinkedIN user and in this episode Michaela interviews Scott about how to best develop an understanding of this platform as well as a strategy to start using it well. Most people aren’t utilizing it correctly, so when you do, you stand above the rest. It doesn’t take much to be above average! We discuss some of the major reason’s your business should not only be present on LinkedIN but HOW to kill it!

According to brandwatch.com, Instagram now has 1bn monthly active users with over 60% of users logging in daily. The biggest demographic group are males between 18 – 24 years old, while 75% of all users are aged between 18 and 24. 90 percent of Instagram users are younger than 35. How can you show up on Instagram in a way that will connect with your target market?? Join us as we chat about how to best utilize this platform to promote and grow your business by providing valuable content and being aware of what your clients want to consume on IG. Each member of the SC podcast team has described Instagram as their personal favorite, find out why! Let’s get social… www.scalingcreative.com/podcast

The Scaling Creative social media series continues with our first focus being on the most engaged platform in the world…Facebook. According to brandwatch.com, there are 2.375 billion monthly active users (as of Q3 2018), with 1.49 billion daily active users. In the U.S., the average Facebook user in the U.S. is 40.5 years old with fewer than 10 percent of U.S. users age 17 years or younger. Aka the next generation is not on Facebook. So what does all this mean for your business?? Join us as we chat about how to best utilize this platform to promote and grow your business by providing valuable content and being aware of what your clients want to consume on FB. We discuss everything from the ad potential, to how to increase your engagement, to people’s buying habits and what makes them log on in the first place. Let’s get social…

Good marketing is showing up where your customer lives. Great marketing is not just showing up but showing up consistently and providing engaging content that both educates and entertains. For the most part, people live on social media platforms. There are countless videos of people walking around with their faces in their phones walking into walls or falling into water fountains because they were glued to their screens. This is the world we live in. Are YOU showing up where your customers live? We want to help you overcome overwhelm but gaining an understanding, developing a strategy, learning the importance of serving your audience and staying true to who you are and what makes YOU great! This first episode in this series is a general overview on social media and then we will tackle your specific questions and take a deeper look into each platform. Instagram, Facebook, LinkedIN, and Snapchat will be our biggest areas of focus. Do you have a question for the Scaling Creative team?? We will be featuring questions from you in upcoming episodes. As always the best conversations happen after the episode and in the comments. We’d love to hear your thoughts! Excerpt: Do you ever feel overwhelmed about how to promote your business well on social media? You’re not alone! Today’s episode is just the beginning of a series focused on the nitty gritty of marketing your business on all social media platforms. We’ll be discussing topics like developing a strategy, learning the importance of serving your audience and staying true to who you are and what makes YOU great! In part 1, the Scaling Creative team begins laying the foundation for all things social media. Let’s dive in…

As a team of entrepreneurial-minded individuals, it’s no wonder we have all, at some point in our lives, taken our side “hustle” and transitioned it into our full-time gig. Today we tackle a question we all get, when is the RIGHT time to make that shift? In today’s episode, we come at the question from a few different angles including when it’s maybe not (in bold) the right time. Now, we firmly believe there is never an ideal time to make the jump, so let’s get that straight. If you think about driving down a busy road, and if you decided to wait until every light was green the entire way to your destination, you’d never start. The journey to your definition of success will be paved with struggle but when you can learn to embrace the process you are already off to a great start. Get ready to listen or watch the Scaling Creative team discuss, disagree (LOL), and dissect our thoughts on this topic! As always the best conversations happen after the episode so we want to hear from you! Have you successfully leveled up your part-time passion? Are you thinking of taking the leap? We want to hear your thoughts!

Today's episode focuses on those times when you need to unmake some of the bold promises you made at the beginning of your leadership role, when your perspective was limited. We tend to criticize most what we understand the least! Join us as we dive a little deeper into the importance of admitting when what worked in the past no longer works, how to create a culture that embraces change and how it can actually be right to be wrong.

“Time is Money” Benjamin Franklin Scaling your efficiency is a vital part of scaling your business. In this Episode, the Scaling Creative team discuss the importance of efficiency within your company, personally, and with your clients, as well as the tools that can assist you. Watch the interview on YouTube: https://www.youtube.com/watch?v=n52oHgi5syk&t=14s Listen to the episode on Apple Podcast, Spotify, Google Podcast, or on your favorite podcast platform. Listen to it on Apple Podcasts Stream by clicking here Download as an MP3 by right clicking here and choosing “save as.” Watch the interview on YouTube What was your favorite quote of lesson from this episode? Please let us know in the comments. Scroll below for links and show notes: SELECTED LINKS AND MENTIONS FROM THE EPISODE Connect with Scaling Creative Asana Slack WhatsApp Apple iPad iPhone Genius Bar Facebook SHOW NOTES 0:24 Why is efficiency so important in the workplace? Today we are going to discuss what systems and tools does the Scaling Creative team have in place? Why is it important to become as efficient as possible? 1:10 How is the Scaling Creative Team doing today? 1:59 Why is it important to be efficient? 2:42 Why should you never be married to your system? 3:24 Why is it important to evaluate on a regular basis, how you do things? 4:34 What will the Scaling Creative Team be talking about today? 4:49 What are some of the communication forms of efficiency? 5:09 Why is email a terrible form of communication within an organization? 6:16 What tool does the Scaling Creative Team use? 6:38 Why is communication so important for a company? 7:04 What is bad communication, and what is the result? 7:33 Why is setting the communication expectation so important? 8:05 Why should communication be in one place? 9:46 Why is it good from a leaders perspective? 10:28 Why is separation important? 10:54 How can clutter and distractions affect your work? 11:38 Why are the benefits of having a platform of communication in terms of efficiency for those new to your organization? 13:17 Why should you individualize each member of the organization within the platform? 14:20 Why is project management so important, and how can it make or break your company? 15.05 What does the Scaling Creative Team use currently and purpose does it serve? 15:28 Why is Project Management so vital? 16:30 How can you organize it for your company to maximize efficiency? 16:55 Why are current companies so inefficient when it comes to project management systems? 17:19 What are some ways project management systems can be utilized? 18:14 How does the Scaling Creative Team system work? 19:21 Why is it important to get used to a system? 20:31 Why should still evaluate your current systems and be open to change if necessary? 23:07 The caution of wasting time in your quest to be efficient, and when to hold off on changing? 24:00 Can unorganized people become organized? 24:32 What are additional ways you evaluate the current processes within the system? 26:40 What else can you do if your are not naturally organized? 27:12 Who else can help if you are not naturally organized? 27:39 What are the benefits of having a clean slate? 28:32 How can you set the standard as a Leader in your organization in regards to efficiency? 31:23 What is the value of taking the time to organize, and why is it vital to you as a person? 34:12 Why is it important to set up a system of communication and processes with your clients? 34:38 Why you sometimes have to cater your systems to the clients system? 40:47 The Scaling Creative Teams closing remarks

Relationships are the foundation that your business is built on...how solid is your foundation?? As human beings, we are wired to be social and to crave community and relationships. The way you interact with people and the environment that you create around you greatly impacts not only your business but also your life. In today’s episode, we talk about how those relationships can make or break your business. “Alone We Can Do So Little. Together We Can Do So Much” Helen Keller Scaling your relationship are a vital part of scaling your business. In this Episode the Scaling Creative team discuss the importance of Relationships: In Business In the Workplace With Clients Watch the interview on YouTube: https://www.youtube.com/watch?v=mQAgzs3iQ-o&t=87s Listen to the episode on on Apple Podcast, Spotify, Google Podcast, or on your favorite podcast platform. What was your favorite quote of lesson from this episode? Please let us know in the comments. Scroll below for links and show notes: SELECTED LINKS AND MENTIONS FROM THE EPISODE Connect with Scaling Creative Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Scaling Creative Podcast Episode 3 Should I Build a Personal Brand? The Enneagram Test The Jordan Harbinger Show Podcast 6 Minute Networking Contactually Slack Thomas Murray Gary Vaynerchuk SHOW NOTES 2:40 How is there a direct correlation between the quality of your relationships and the quality of you happiness, productivity, and the strength of your team? 3:15 How good relationships give you freedom? Scaling Creative Team Discuss this question: Why do you think relationships are so vital to business? 3:42 Scott McKenna Why is it so hard to sell to clients if you do not have a good relationship? 4:30 Pablo Farnan Why is trust so important to building relationships? 5:09 Michaela Why is having good relationship with those within your professional circle so important? 5:37 Scott McKenna What are the nuances of what relationships do? 6:28 Scott McKenna What is the value of having good relationships in your network? 7:06 Pablo Farnan What is the value of each potential relationship even if you don’t see the value at first? 7:47 Michaela Why is your Character so important in building relationships? 8:10 Michaela Why is true character and passion important in building relationships? 8:33 Scott McKenna Who are potential clients? 9:27 Pablo Farnan Why is it important to build relationships with other business owners? 9:49 Scott McKenna Why is it important to build relationships with other business owners? 10:31 Scott McKenna Why is it important to build an online community? 10:44 Scaling Creative Team Discuss Relationships within the Workplace 10:56 Scaling Creative Team How much of your life is spent at work vs sleep vs other things and why is it important to be aware of that fact in correlation to the relationships you have in life? 11:31 Scott McKenna How has Scott McKenna seen the importance of relationships in the workplace during his transition from a one man band, to scaling his business and hiring employees, and what challenges has he faced? 14:25 Scaling Creative Team How can self awareness of your people skills and what energizes you help you build better relationships in a workplace? 17:24 Pablo Farnan talks about the importance of the different hats people have to wear when working with close friends, and how to navigate that. 18:40 Scott McKenna Discusses the challenge of finding a balance when working with people that you have a good relationship with 20:23 Scaling Creative teams talks about the Enneagram Test and the awareness of your strengths and weaknesses and the benefits in a good working relationship 23:02 Scott McKenna discusses the importance of honest feedback and the value of letting certain decisions happen as a business owner 25:45 Mindy discusses the adjustments of working for someone coming off of freelance work and the value of communication. Why does changing things up make things more productive? 28:52 Scott McKenna discusses the value of finding the right fit for your team individually, and how to scale your team in addition to his company. 30:41 Mindy discusses the importance of knowing what is going on personally with your team 31:39 Scaling Creative team explores why it is important to know what makes people happy, and why it is important to use discernment when it comes to communicating issues with those close to you. 35:15 The importance of the people around you knowing what challenges you may have personally, and what energizes you. 36:48 Mindy discusses being aware of what comforts you and what comforts others 37:25 Scott McKenna and Pablo discuss the challenges of doing something that doesn’t energize you versus what energizes someone else 38:25 Scaling Creative team discusses the importance of one on one communication when it comes to challenges that need to be fixed, and to building and maintaining relationships 40:28 Tips for building better relationships Listen more than you talk 40:45 Pablo Farnan discusses F.O.R.M. how to start a communication with someone new and the value of asking questions 42:20 Tips for transitioning out of a conversation 43:30 The Jordan Harbinger Show 44:48 Tips for building better relationships Invest the time for building relationships 44:58 Michaela Discusses different ways to devote part of your day to connection 46:01 Scott McKenna discusses scheduling time each day for social media 47:24 Pablo Farnan discusses why you need to guard your time 48:12 Scott McKenna discusses using other work based apps for work based tasks and being respectful for others people's time 49:35 Tips for building better relationships Appreciate Others 50:01 Pablo Farnan discusses a tip he uses for showing appreciation for others 50:44 Michaela discusses how you can teach your kids to appreciate others 51:24 Tips for building better relationships Be Positive Scaling Creative team discuss the importance of being positive in relationships 53:08 Scott McKenna Why is important to be more positive than negative in leadership? 54:05 Michaela Challenge for the Scaling Team and all of the listeners

We have all made mistakes and all will keep making mistakes. One of the best ways to overcome mistakes is to own them, learn from them and don’t repeat them. We'd love to hear your feedback. Get in touch with us on our social media channels and let us know what mistakes you've made. www.twitter.com/scalingcreative www.facebook.com/scalingcreative www.instagram.com/scalingcreative

Your personal brand is a fancy term for your "reputation". What do people say about you in a conversation? What do people think about when they hear your name? Your personal brand plays a critical role in everything that you do, regardless of what industry you're a part of, or what job position you hold. Your personal brand will either help you get your next job, or hurt your chances of getting it. How are you looking to those who are looking at you? CONNECT WITH TOM: http://www.twitter.com/thomascmurray SCALING CREATIVE: http://www.scalingcreative.com http://www.youtube.com/scalingcreative CONNECT WITH SCOTT: http://www.instagram.com/scottmckenna http://www.youtube.com/scottmckenna http://www.twitter.com/scottwmckenna

The advertising world has changed in so many ways over the last 20 years. Heck, it's changed a lot over the last 5 years. There is so much to learn about this new world of social media advertising, but don't let that stop by you from starting to learn NOW. www.scalingcreative.com www.instagram.com/scalingcreative CONNECT WITH SCOTT: www.instagram.com/scottmckenna www.youtube.com/scottmckenna www.twitter.com/scottwmckenna www.4lcstudios.com

Creating content should be and will always be a vital part in getting your message out there. Before you have any chance of selling anything to anyone, you first must make them think about you when they need your product or service. Content allows you to showcase your brand in a consistent and powerful way that selling can't quite achieve.