SportsBusiness Journal

NASCAR loses a legendary driver and personality and breaking down other news before Memorial Day Weekend. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Austin Karp: Josh Carpenter, Joe Lemire, and Alex Silverman join Karp for a full recap of the 2026 Sports Business Awards. The group also looks back the biggest takeaways from Tech Week and a preview of the SBJ Sports Media Podcast.  Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Joe Lemire:  The NHL and Honeywell announce a new partnership; Lemire is joined by Jenn Azara, Ethan Joyce, and Rob Schaefer for a look back at Tech Week Day One and they tell you what to look forward to during Day 2.  The 2026 Sports Business Awards tonight in New York.  Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Joe Lemire:  Big votes on tap at NFL owners meetings including Super Bowl LXIV to Nashville, the 2028 NFL Draft in Minneapolis and the addition of two international games. Lemire is joined by Jenn Azara, Ethan Joyce, and Rob Schaefer for a look back at Sports Business Awards: Tech. Finally, the group looks ahead to key topics to expect during SBJ's State of the Industry on Tuesday and Wednesday in New York.  Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with AustinKarp:  NFL execs get into the weeds of scheduling; the NBA gets some potential TV draws in the conference finals; the Preakness continues to work through issues; and Netflix's MMA debut. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  NFL schedule insight; two women's leagues plot out expansion and teeing up key categories at the Sports Business Awards Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  NFL schedule release; ACC publicly backs 24-team CFP; Indianapolis 500 sold out and an inside look at the University of Oklahoma's Rock Creek Entertainment District. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  McDonald's deal a major boost for Fire and MLS; What to make of the Bananas at Disney's Upfront and the long, strange trip of CBA talks begins. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  George Pyne's bet on global sports; The NFL's media-balancing act and are fissures emerging on possible long-term Blazers deal? Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour: The WNBA's successful opening weekend; plans for World Cup opening ceremonies; the expansion of the NCAA tournaments and Jimmy Haslam's bigger role with the Milwaukee Bucks. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Austin Karp: The NCAA Basketball Tournament expands, meaning more rights fees and more sponsor categories coming; Netflix grabs three more NFL games, and why YouTube nay be shut out; Fox's World Cup games get the Cosm treatment; new Seahawks bidders emerge; and TNT tweaks its talent lineup at Roland Garros. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Joe Lemire: Ted Turner is remembered; PWHL expands to Detroit and FanDuel opts for new leadership Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Austin Karp: The NBA and NHL put up massive first round viewership numbers; LIV Golf brings on more help to try and navigate the future; tennis players take aim the majors over pay; and the Carolina Hurricanes sell out of beer skates. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Joe Lemire: FIFA still seeking World Cup broadcast deals in India, China; PIF affirms support for ATP tourney; Yankees lose a radio legend; John Henry's lifetime achievement award profile. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Josh Carpenter: Major milestones at the Kentucky Derby; a busy weekend in South Florida; and changes coming in MLB ownership. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour: A theme of big weekends for F1 Miami and Churchill Downs, a big marketing deal for Aaron Judge and who will land future NFL Drafts? Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  KKR/MLS see future in minor league soccer; What's next for LIV Golf after PIF news? Brett Yormark moves first on conference/private equity link Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  What's behind JP Morgan Chase's big Olympic investment; two leadership changes in CA sports teams and the NBA's lottery cure for tanking Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Cities get set for World Cup; Vancouver in danger of losing an MLS team and a new women's-sports focused network in Portland Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Executive moves at NASCAR; Ten cities scout out NFL Draft and hard to keep up with all the news coming out of Boston's sports teams Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A record night in Pittsburgh; Athletes First reps leading 9 first-round picks and an AD opening at top ACC school. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Pittsburgh's coming out party; Royals target 85-acre, $3B complex in downtown KC as sport hub and buzz on 24-team playoff builds Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Haslam Sports Group's big NWSL bet; Churchill Downs doubles down on Triple Crown and NHL touts best national viewership in more than a decade Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  The legacy of Val Ackerman; more change at the PGA Tour; World Cup anxiety and two major college stadium projects on the books. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  What will Padres' high valuation mean for labor talks and another Mile-High record. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Joe Lemire, Austin Karp, and Chris Smith: The latest on the future of LIV Golf and how quickly we could see a finalization of the San Diego Padres sale. Also, the group discusses their biggest takeaways from Day 2 of CAA World Congress of Sports. Finally, Lemire, Karp and Smith lay out their key theme from World Congress of Sports. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Austin Karp, Rachel Axon, Chris Smith, and Joe Lemire:  The future of LIV Golf amid reports of the Public Investment Fund cutting financial support and what's next for Live Nation after a jury finds that it acted as an illegal monopoly. Also, the group discusses their biggest takeaways from Day 1 of CAA World Congress of Sports as well as a look ahead to Day 2.  Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Joe Lemire: The Masters garners best viewership in 11 years and a timeline into the resignation of The Athletic's Dianna Russini. Also, Lemire is joined by Austin Karp, Ben Fischer, and Chris Smith for a preview of the CAA World Congress of Sports. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

A major shift coming in horse racing's Triple Crown? Cathy Engelbert speaks out, and TPG closes in on Learfield. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Austin Karp: Rory goes back to back at Augusta to wrap a strong Masters; a surprise hire for the Big Ten office; the NBA Play-In tourney is set to debut on Amazon Prime Video; big investment news for baseball in Denver; and Joe Buck says he wants to stay at ESPN for the rest of his career. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Austin Karp: Amazon makes a clean Masters debut; the DOJ takes on the NFL; Eight MLB teams roll out their second iterations of City Connect uniforms; ESPN's big first quarter and the NBA hits a hurdle with its European plans. Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Joe Lemire:  NCAA men's and women's basketball championship viewership; the possibility for age-based eligibility in the NCAA; NASCAR's first director of AI and Bryson DeChambeau's acquisition of Sportsbox AI.  Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Positive trends in women's hoops viewership; the impact of T-Mobile Arena and jersey patch issues for $100, please Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Tony Petitti's victory lap; Charlie Baker pushes back on criticism of double-regional format; Tom Pohlad takes the business reins for Twins and BofA doubles down on soccer sponsorship  Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Raves for PWHL record-setter at MSG; top MLB jersey sales and another soccer-specific stadium opens Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Final Four business metrics; the Bucs want in on stadium renovations and the impact of declining alcohol consumption on sports sponsorship Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  A major sports agency acquisition and what it means, Yankee Stadium gets a board facelift and an ESPN personality inks new deal Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Bullish interest in NBA Europe; Will Bears have a stadium deal by summer and NWSL names two key C-level leaders Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Early line from the UFL, Wrigley Field lands volleyball event and franchise valuations soar for PBR Team Series Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Takeaways from Atlanta; more records set in women's sports and don't sleep on Oklahoma City Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Austin Karp: Global sponsorships sold out for 2026 FIFA World Cup; Alex Silverman, Bret McCormick, and David Broughton join Karp to discuss the biggest takeaways from The Business of Soccer conference at Mercedes-Benz Stadium in Atlanta and a preview of the SBJ Sports Media Podcast featuring Netflix Elle Duncan and Sportradar's Brian Josephs.  Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Austin Karp: Alex Silverman, Bret McCormick, and David Broughton join Karp for an inside-look at Atlanta's in-progress, mixed-use development Centennial Yards; a look back at day one of The Business of Soccer at Mercedes-Benz Stadium in Atlanta. They also look ahead to day two of The Business of Soccer including Arthur Blank taking the stage and a preview of the SBJ Sports Media Podcast featuring Netflix Elle Duncan and Sportradar's Brian Josephs.  Sign up for SBJ 360, our free, daily newsletter. SBJ 360 delivers a concise, high-level overview of the most important stories shaping the sports industry. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Austin Karp: Record-setting NCAA Men's tournament viewership through one weekend; Alex Silverman, Bret McCormick, and David Broughton join Karp to preview a big couple days at The Business of Soccer at Mercedes-Benz Stadium in Atlanta and a look ahead to Netflix Elle Duncan and Sportradar's Brian Josephs joining the SBJ Sports Media Podcast. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

WNBPA approves CBA, record men's March Madness ratings, Seattle eyes NBA, federal bill to regulate prediction markets. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  MLB season starts this week; interest building in The Team and what's your take on Flag Football? Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Josh Carpenter:  The WBC is a home run on TV; MLB's prediction plans with Polymarket; and a big weekend on tap for the LPGA's new vision.  Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Joe Lemire:  New WNBA CBA details, new A10 commissioner, NFL preps for replacement officials, and a new JPMorganChase athlete council. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Austin Karp: The WNBA and its players get a verbal deal on a new CBA; the WBC wraps with a thriller; Big TV numbers for conference championship title games; Kalshi gets sued in Arizona; and Sprite lands back with the NBA. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Baseball's big hit; NBA to move ahead on expansion and Canada a big winner in hosting World Cup of Hockey Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  IndyCar goes big in Texas; Boston strong for NWSL and NHL sees Germany as growth market Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Start your morning with Buzzcast with Abe Madkour:  Skill sets of today's ADs. Big 12 reverse course on courts, NWSL teams launch in Denver and Boston and PWHL gets national media exposure Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.