The Emersion Lab

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How does a small business owner turn strangers into lifelong, raving fans of their product? That’s the question, and this show has the answers. I’m Chris Lazo. Welcome to the The Emersion Lab! Be sure to follow so you don’t miss out on regular content about marketing and communication! emersionlabs.com Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

Chris Lazo


    • Oct 20, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 13m AVG DURATION
    • 63 EPISODES


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    Latest episodes from The Emersion Lab

    A Marketing Podcast

    Play Episode Listen Later Oct 20, 2022 8:23


    This used to be a “public speaking” podcast. I have a better idea to give you… --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #61 - An Outline Needs A Flow

    Play Episode Listen Later May 26, 2021 8:47


    The biggest obstacle for many speakers (novice or expert) is the need for clarity. In this episode of Conversional Speaking, Chris Lazo talks the flow of your outline. Grab my free gift, The Five Secrets of Speaking at www.chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #60 - A Topic Needs An Outline

    Play Episode Listen Later May 24, 2021 11:57


    The biggest obstacle for many speakers (novice or expert) is the need for clarity. In this episode of Conversional Speaking, Chris Lazo talks about organizing your topic. Grab my free gift, The Five Secrets of Speaking at www.chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #59 - Focus on One Topic

    Play Episode Listen Later May 3, 2021 15:24


    Oh hi! The biggest obstacle for many speakers (novice or expert) is clarity. Do you find yourself going on tangents? Ever feel like there's too much to talk about in too little time? Ever fear that you are coming across as incoherent? In this episode of Conversional Speaking, Chris Lazo gives you the ONE thing you need to begin dialing this all in. Grab my free gift, The Five Secrets of Speaking for Business Professionals at www.chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #58 - Confidence Hacks!

    Play Episode Listen Later Apr 23, 2021 16:26


    What do you do when you're in the moment, and start to freak out before speaking? Try these 5 confidence building hacks! Get the deep stuff here at chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #57 - Access your Natural Voice

    Play Episode Listen Later Apr 19, 2021 13:17


    Want to build confidence in your speaking? One of the best ways is to sound like yourself. Of course, if everyone could do that, then public speaking wouldn't be the #1 fear in America, amiright? No problem, friend. Today I teach you how to begin accessing your natural voice. Get more at chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #56 - Build Confidence By Knowing Your Purpose

    Play Episode Listen Later Apr 13, 2021 19:29


    To go far, you gotta go deep. We're discussing the three things people crave when they speak: confidence, clarity, and connection. Today, we continue our deep dive on confidence, and how confidence is the natural outflow of a personal sense of purpose. In this episode of Conversional Speaking, Chris Lazo shows you why you need it and where to start finding it. Want more on the subject of purpose? Check this out: https://www.chrislazo.com/purpose --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #55 - Build Confidence Through Projecting

    Play Episode Listen Later Apr 9, 2021 12:15


    Mm-hm...We're discussing the three things people crave when they speak: confidence, clarity, and connection. This week we do a deep dive on confidence, and how sometimes you just got to project it into thin air. In this episode of Conversional Speaking, Chris Lazo shows you why and how. Grab this free gift, The Five Secrets of Speaking for Business Professionals at chrislazo.com! --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #54 - Build Confidence Through Preparation

    Play Episode Listen Later Apr 7, 2021 12:38


    Oh hey! We're about to discuss the three things people crave when they speak: confidence, clarity, and connection. Today we do a deep dive on confidence, and how the number one way to begin building it so you don't freak out on stage too much is to prepare well. In this episode of Conversional Speaking, Chris Lazo gives you four ways how. Grab by free gift, The Five Secrets of Speaking for Business Professionals at chrislazo.com! --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #53 - Three Ways To Speak With Impact

    Play Episode Listen Later Apr 5, 2021 8:48


    Have you ever wondered if what you were saying was having an impact? The good ones always do! That's why Chris Lazo spent years to discover that there are three elements you need to be aware of if you want your impact and influence to soar. He discusses all three in this episode of Conversional Speaking. Want more tips like this? Grab my Top 5 Secrets of Public Speaking for Business Professionals at chrislazo.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #52 - Lessons from a PTA Fundraiser

    Play Episode Listen Later Mar 30, 2021 11:19


    Today I discuss a lesson I learned from a school fundraiser on what NOT to do, and what you should do instead. Hint: Benefits over Features! Grab my free 5 Secrets of Speaking at chrislazo.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #51 - How To Edit Your Notes (format)

    Play Episode Listen Later Mar 29, 2021 15:20


    Today, Chris Lazo teaches tips on arranging your notes in a way that will create the most impact on your listeners, namely, through FORMATTING! Grab The Five Secrets of Public Speaking at chrislazo.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #50 - How to Edit Your Notes (outline)

    Play Episode Listen Later Mar 22, 2021 15:44


    Today, Chris Lazo teaches  tips on arranging your notes in a way that will create the most impact on your listeners, namely, through OUTLINING! Grab The Five Secrets of Public Speaking at chrislazo.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #49 - How to Edit Your Notes (one idea)

    Play Episode Listen Later Mar 15, 2021 10:26


    Today, Chris Lazo teaches more tips on arranging your notes in a way that will create the most impact on your listeners. Grab The Five Mistakes Public Speakers Make at chrislazo.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #48 - How to Edit Your Notes (you or them?)

    Play Episode Listen Later Mar 14, 2021 10:28


    Today, Chris Lazo teaches more tips on arranging your notes in a way that will create the most impact on your listeners. Grab The Five Mistakes Public Speakers Make at chrislazo.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #47 - How to Edit Your Notes (for opportunity)

    Play Episode Listen Later Mar 12, 2021 8:31


    Today, Chris Lazo teaches some tips on arranging your notes in a way that will create the most impact on your listeners. Grab The Five Secrets of Great Public Speakers Make at www.chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #46 - Breakdown: Sir Ken Robinson

    Play Episode Listen Later Mar 10, 2021 10:11


    On Chris Lazo's 40th birthday, he breaks down one of his favorite speeches of all time--by Sir Ken Robison--uncovering what he thinks are the THREE things that makes it soooo good. And yes, they are all things you can learn to do too! Have you seen my new PDF on the Five Mistakes Public Speakers Make? Check it out at www.chrislazo.com/ebook. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #45 - Turning 40!

    Play Episode Listen Later Mar 9, 2021 7:01


    In this episode of Conversional Speaking, Chris Lazo shares a reflection on the cusp of his 40th birthday. Yes, there is a speaking tip hidden in the episode somewhere. More tips: chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #44 - No Apologies

    Play Episode Listen Later Mar 8, 2021 4:55


    In this episode of Conversional Speaking, we cover another Monday Messup: Apologies! Grab my new ebook where I take you more in-depth on speaking, covering everything from sales vs. training to production tips, and of course, more communication hacks than should be legal. Check it out at www.chrislazo.com/ebook. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #43 - How To Be Yourself On Camera

    Play Episode Listen Later Mar 8, 2021 16:52


    In this episode of Conversional Speaking (Digital Sunday!), we cover how to be yourself on camera. Signup for my weekly round-ups and a free PDF on the Five Mistakes Speakers Make at www.chrislazo.com/speaking-checklist. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #42 - Speaking Without Notes (Without Memorizing Every Word)

    Play Episode Listen Later Mar 5, 2021 18:50


    In this episode of Conversional Speaking, we cover a practical tip: Speaking Without Notes. Grab a free copy of my Five Mistakes Public Speakers Make at chrislazo.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #41 - Attn Grabber: Being Unexpected

    Play Episode Listen Later Mar 4, 2021 22:35


    In this episode of Conversional Speaking, we uncover another Attention Grabber: Being Unexpected. Check out my new ebook on speaking in a digital world at www.chrislazo.com/ebook! --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #40 - Everyday Humor with Ariel Bournes

    Play Episode Listen Later Mar 2, 2021 35:08


    On this episode of Conversional Speaking, I interview Ariel Bournes (stand-up comic by day, Law Enforcement Officer by night) on the all-purpose and wickedly satisfying tool of humor and comedy in everyday life. In this episode we talk about... - How a Disney princess taught him humor (3:22) - Humor as a defensive mechanism (4:37) - Humor as a coping mechanism (4:48) - Humor as a teaching mechanism (6:05) - Learning humor through observation and repetition (7:24) - How to do improv (9:51) - What makes something funny (13:05) - The effects of humor at work (19:00) - How to bring humor into your everyday life (21:36) - TWIST: You don't have to tell a joke! - And then we cap it off with three ways to get started at being funny, even if you don't think you're funny! (24:08) Now that you know how to be funny, want to learn what NOT to do? Grab a free copy of my newest work, The Five Mistakes Speakers Make over at chrislazo.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #39 - Monday Mess-ups: Don't Speak Softly

    Play Episode Listen Later Mar 1, 2021 10:45


    In this episode of Conversional Speaking, we tall about projecting your voice, why that's important, and how to pull it off in three easy steps. Download my newest written work, The Five Mistakes Speakers Make. It's a short PDF, it's free, and I want you to have it! Download it at chrislazo.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #38 - Digital Sunday: Mic Technique

    Play Episode Listen Later Feb 28, 2021 17:20


    In this episode of Conversional Speaking, Chris Lazo discusses microphone technique, like how to get that deep rich vocal sound, while avoiding the pitfalls (like spit noises!). Did you know I have a PDF on other mistakes to avoid too? It's free. Learn more about it at chrislazo.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #37 - Friday Tip: Rehearse Multiple Times!

    Play Episode Listen Later Feb 26, 2021 11:32


    Practice, practice, practice! At least that's what we say. Rehearse your message multiple times. In this episode of Conversional Speaking, Chris Lazo explains why. _______________ P.S. Guess what else? We released a new PDF called The Top Five Mistakes Public Speakers Make. It explains the most common mistakes newbies and even veteran speakers make when they grab the mic or hit record. Don't be them. Learn what to avoid and flatten the learning curve on your speaking. Grab your FREE copy at chrislazo.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #36 - Attention Grabber: Be Simple

    Play Episode Listen Later Feb 25, 2021 6:23


    Today we discuss more attention grabbers to put in your toolbox. This one is on being simple. Want my free PDF on The 5 Secrets of Public Speaking? Get it at www.chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #35 - Mess Ups: Not Pausing

    Play Episode Listen Later Feb 22, 2021 14:04


    Today is Monday for Mess-ups! And Chris Lazo has a good one in store for you: One mistake Chris sees often is a lack of pausing. In this episode, he explains why and how you can fix it. Get my free PDF on the Five Ways to Speak Better at chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #34 - Digital Sundays: Speaking for an Instagram Story

    Play Episode Listen Later Feb 21, 2021 12:02


    In this episode, Chris Lazo uncovers three methods for getting your message across in a fifteen second Instagram Story. Want more content on speaking via video? Check out my book A Guide To Speaking in the Digital World at www.chrislazo.com/ebook --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #33 - BREAKDOWN: Steve Job's Commencement Address

    Play Episode Listen Later Feb 17, 2021 19:46


    Today on Conversional Speaking we're going to analyze Steve Jobs' 2005 Stanford Commencement Address, one of the best things he does with his presentation, and one takeaway you can apply right now! Want a quick learn on what makes great speakers like Steve Jobs memorable and sets them apart from the mediocre ones? Download my free checklist at

    #32 - How To Not Be Boring (aka Monotone!)

    Play Episode Listen Later Feb 16, 2021 13:49


    In this episode of Conversional, we cover an attention-grabbing technique that you already have with you: Your voice! Want my best tips on public speaking? Check out my new ebook called A Guide to Speaking in a Digital World. You can get it at www.chrislazo.com/ebook. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #31 - The Conversional Story (About Me)

    Play Episode Listen Later Feb 15, 2021 15:54


    I wanted to take this episode to introduce myself, what this show is about, and some fun things to come in the next few weeks! Sign up for my 5 Tips on Public Speaking at chrislazo.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #30 - FAQ: How To Talk Funny

    Play Episode Listen Later Feb 10, 2021 23:34


    In our final season of FAQ, a listener asks how to incorporate comedy into public speaking. Listen in as Chris Lazo uses a framework by comedian David Nihill to break down the mechanics of a joke and how you can begin crafting your own. Want more Public Speaking content and training opportunities like this? Go to chrislazo.com to fill out the form and we'll send you a free PDF, called Five Ways to Get Better at Public Speaking. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #29 - FAQ: How Do You Deal With Criticism?

    Play Episode Listen Later Feb 9, 2021 10:28


    In this episode, we talk about what to do when we get criticized when speaking. Want to know my 5 Secrets of Great Public Speaking? Get them at chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #28 - FAQ: What Are Best Practices for Online Speaking?

    Play Episode Listen Later Feb 8, 2021 19:58


    In this episode, we talk about best practices when speaking to a virtual audience, covering everything from speaking tips to production. I just wrote an ebook on this very topic, called A Guide to Speaking in a Digital World. Want to learn more? Go to https://www.chrislazo.com/ebook --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #27 - FAQ: How do Recover When Your Voice Shakes?

    Play Episode Listen Later Feb 7, 2021 18:20


    In this episode, Chris Lazo discusses three ways to calm yourself down in the moment. Want to learn what makes GREAT public speaking great? Download our free checklist at chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #26 - FAQ: How do you Build Trust With Your Audience?

    Play Episode Listen Later Feb 5, 2021 12:00


    On this episode of Conversional Speaking, we answer how you build trust with an audience, especially if you don't feel like an "expert." Lesssgo! Like this content? I've got more like this in an ebook I wrote just for you. It's called A Guide to Speaking in the Digital World and covers some of my most frequently asked questions about speaking in much greater detail. It includes everything from hooking your audience to setting up your space for video to how you can craft an introduction and lots more. I am also throwing in a FREE mini-course. Yup, that's right: a free mini-course. By the way, I know the risk involved with buying something, even an ebook. You may be wondering, "What if it's not what I expected?" Which is why I'm guaranteeing it. So you can get a full refund if you're not completely satisfied. But I'm pretty sure you will be! Interested? ⁣Go to https://www.chrislazo.com/ebook for more information! --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #25 - FAQ: How do you Measure Success and Authenticity When Speaking?

    Play Episode Listen Later Feb 4, 2021 11:25


    Today we cover two questions: ⁣ ⁣ 1. How do you determine if your speaking engagement was successful? ⁣ 2. How do you increase the feeling of sincerity and authenticity in your speech? ⁣ That's coming up next, here on Conversional!⁣ ⁣ Like this content? I've got more like this in an ebook I wrote just for you. It's called A GUIDE TO SPEAKING IN THE DIGITAL WORLD and covers some of my most frequently asked questions about speaking in greater detail. It includes everything from hooking your audience to setting up your space for video to how you can craft an introduction and lots more. I also am throwing in a FREE mini-course. I know the risk involved with buying something, even an ebook...which is why I'm guaranteeing it. Interested? ⁣Go to https://www.chrislazo.com/ebook for more information! --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #24 - FAQ: Drawing on Emotions and My Worst Mistake Ever! (NSFW)

    Play Episode Listen Later Feb 3, 2021 19:14


    In this episode, Chris answers two questions: 1. How do you tap into the emotions when speaking. 2. What's the worst mistake you've ever made (and how do you recover)? If you like this content, you should download my free 5-point Public Speaking Checklist at chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #23 - FAQ: Tangents, Tips, When To Hit Publish

    Play Episode Listen Later Feb 2, 2021 16:25


    In this episode of Conversional Speaking, we discuss the difference between a bad tangent and a directed tangent, tips for if you're just getting started with speaking, and when to ignore the need for perfection and just hit publish. Want my five secrets of conversional speaking? Get the free downloadable worksheet and video at chrislazo.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    tangents hit publish
    #22 - FAQ: Instagram

    Play Episode Listen Later Feb 1, 2021 23:18


    In this episode, we discuss questions about public speaking on instagram, why we should go LIVE, and how to optimize our online space for speaking. Want to flatten the learning curve on public speaking? Download my free cheatsheet at chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #21 - FAQ: Mistakes & Recovery

    Play Episode Listen Later Jan 31, 2021 16:14


    What are the biggest mistakes in opening and closing a presentation? We hit these topics today, as well as what you can do to recover. Want to learn five ways to transform your public speaking? Download the checklist at www.chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #20 - FAQ: Hooks, Landing The Plane, and Engaging an Audience.

    Play Episode Listen Later Jan 29, 2021 21:47


    In today's episode, we cover your questions about what "hooks" to use for grabbing people's attention, how to end a presentation well, and the #1 WAY to connect with your audience. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #19 - FAQ: Memorization, Funny Voices, and the 60 Second Rule

    Play Episode Listen Later Jan 28, 2021 22:15


    In today's episode of Frequently Asked Questions on Public Speaking, we cover whether you should memorize what you're going to say or use notes, how to speak without notes, why our voices sound so funny in recordings, and how long you have someone's attention. Send in your questions to chris@chrislazo.com or you can DM them to instagram.com/thechrislazo. Download my free checklist on the 5 Secrets of Conversional Speaking at chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #18 - FAQ: Practice & Pauses

    Play Episode Listen Later Jan 27, 2021 16:09


    We're kicking off the first of our Frequently Asked Questions on Public Speaking series! Today we cover the difference between intentional and awkward pauses, ways to practice and build confidence in low risk environments, and where to find honest and constructive feedback for your talks. Send in your questions to chris@chrislazo.com or you can DM them to instagram.com/thechrislazo. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #17 - Secret #5: FLOW (pt.2)

    Play Episode Listen Later Jan 26, 2021 15:53


    Mmmm....today we discuss part 2 of FLOW. That is...how to work in those seamless transitions into your public speaking. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #16 - Secret #5: FLOW (pt.1)

    Play Episode Listen Later Jan 25, 2021 10:41


    Today we dig into the toolbox of storytelling, illustrations, metaphors, and metrics to achieve FLOW in our speaking. --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #15 - Secret #4: OUTLINE

    Play Episode Listen Later Jan 24, 2021 14:53


    The #1 question people ask me about public speaking is "How do I speak clearly and cohesively without going on tangents?" I answer it in this episode as well as secret #4 of conversional speaking! Download the free worksheet and summary here: chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #14 - Secret #3: MESSAGE

    Play Episode Listen Later Jan 23, 2021 5:46


    How do you begin crafting a talk that's clear and powerful? That's what this episode is all about. Download the free OnePage to work through this material at chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #13 - Secret #2: VOICE

    Play Episode Listen Later Jan 22, 2021 5:10


    How can you speak effectively while still sounding authentic? We uncover this in our 2nd Secret of Conversional Speaking. To download a free worksheet on the 5 Secrets, subscribe at chrislazo.com --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

    #12 - Secret #1: PURPOSE

    Play Episode Listen Later Jan 20, 2021 7:29


    Today we uncover the first of the five secrets of conversional speaking: Your Purpose. To go deeper on the topic of purpose, visit http://www.chrislazo.com/purpose --- Support this podcast: https://podcasters.spotify.com/pod/show/emersionlab/support

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