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Most business owners still treat video as a marketing tool. But in 2025, it is the storefront.In this episode, Neil Twa sits down with Nicolas from Extremely.com to unpack how shoppable videos and livestream commerce are transforming the way consumers buy online. From TikTok Shops generating millions per video to Amazon's new in-stream shopping features, they reveal how brands are converting attention into purchases faster than ever.In This Episode, We Cover:✅ How TikTok and Amazon are leading the shoppable video revolution✅ The secret behind viral videos that generate million-dollar sales✅ Why attention span and content volume are the new marketing currency✅ Frameworks for creating high-converting videos and livestreams✅ How to repurpose TikTok content across platforms for maximum ROI✅ Why every e-commerce brand must start acting like a media company✅ The future of livestream shopping and video gamification
Truth bomb: your content body can make or break your conversions. Hooks and intros grab attention, but it's the body that solves the problem and earns the sale. In this episode, I'm walking you through a seven-point checklist to make sure your content body actually does its job. Think of this as your roadmap for stronger, more persuasive content. And if you're ready to stop losing sales to fuzzy messaging, join me live inside the Master Your Messaging Masterclass—where I'll personally review your homepage copy, help you fix weak spots, and show you how to boost conversions right away. Spots are limited, so grab yours now before they're gone. Join the Master Your Messaging Masterclass before seats are gone! email: info@faithhanan.com
Scipio Spinks rose from junior college ball in Chicago to the Major Leagues with Houston and St. Louis. He pitched 5 seasons before injuries derailed his promising career. Spinks talks about his pitching in the late 60s and early 70s, the wind at Candlestick, the heat at Busch and hitting his one and only home run as a big leaguer. Today, Spinks resides in Houston where he is head coach for the University of Houston-Downtown Gator collegiate club baseball team. Spinks has coached the Gators to the NCBA World Series in Alton, Illinois twice.Episodes Featured: 133 - We Weren't Rained Out, We Were Rained In w/ Roger MetzgerErrata: Stu Miller was the pitcher blown off the mound in the 1961 All-Star Game at Candlestick ... Jim Presley hit 19 home runs with 72 RBI with Atlanta in 1990 - he signed with the Padres and was released after hitting .136 in his first 20 games as a Padre ... Robby Thompson was caught stealing 4 times on June 27, 1986 - three were on blown hit and runs (Jeffrey Leonard) ... Please consider supporting Hooks & Runs by purchasing books, including those featured in this episode (if any were), through our store at Bookshop.org. Here's the link. https://bookshop.org/shop/hooksandruns Hooks & Runs - https://hooksandruns.buzzsprout.comEmail: hooksandruns@protonmail.comCraig on Bluesky (@craigest.bsky.social)Rex (Krazy Karl's Music Emporium) on Facebookhttps://www.facebook.com/people/Krazy-Karlz-Music-Emporium/100063801500293/Hosts Emeriti:Andrew Eckhoff on TikTokhttps://www.tiktok.com/@hofffestEric on Facebookhttps://www.facebook.com/ichaboderic/Music: "Warrior of Light" by ikolics (via Premium Beat) www.premiumbeat.com/artist/ikoliksThis podcast and this episode are copyright Craig Estlinbaum, 2025.
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3137: Tyler Tervooren explores how applying the concept of a "sample rate" to your decisions can dramatically improve your outcomes. By testing more ideas quickly and discarding what doesn't work, you create more opportunities for success while reducing the risk of wasting time on dead ends. Read along with the original article(s) here: https://www.riskology.co/sample-rate/ Quotes to ponder: "The sample rate is simply how many times you try something in a given period of time." "The more you try, the better your chances of success - assuming you learn from each attempt." "Small experiments allow you to figure out what works without risking everything on one big bet." Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3137: Tyler Tervooren explores how applying the concept of a "sample rate" to your decisions can dramatically improve your outcomes. By testing more ideas quickly and discarding what doesn't work, you create more opportunities for success while reducing the risk of wasting time on dead ends. Read along with the original article(s) here: https://www.riskology.co/sample-rate/ Quotes to ponder: "The sample rate is simply how many times you try something in a given period of time." "The more you try, the better your chances of success - assuming you learn from each attempt." "Small experiments allow you to figure out what works without risking everything on one big bet." Learn more about your ad choices. Visit megaphone.fm/adchoices
The Tabernacle Podcast | Presented By The Tabernacle Baptist Church
This message was delivered during our Sunday morning service on September 28, 2025. The text being expounded is Ephesians 6:10-20. To learn more about Tabernacle or access more resources, visit https://www.tabernaclebaptistchurch.com/.
The Tabernacle Podcast | Presented By The Tabernacle Baptist Church
This message was delivered during our Sunday evening service on September 28, 2025. The text being expounded is Ephesians 6:10-20. To learn more about Tabernacle or access more resources, visit https://www.tabernaclebaptistchurch.com/.
137 | In dieser Folge sprechen wir über ein Thema, das jede:r früher oder später mal erlebt: negative Kommentare, Hate und sogar kleine Shitstorms auf Instagram. Und vor allem: wie du damit so umgehst, dass es dich nicht aus der Bahn wirft.Wir schauen uns gemeinsam an:
Jag snackade marknadsföring med Leo Heijbel. Glöm inte att gilla och prenumerera om du gillar avsnittet.Innehåll:00:00:00 Intro & bakgrund – Gäst: Leo Heibel om marknad i snabbväxande tech00:07:30 Var ska du börja? Meta/Instagram vs LinkedIn för första marknadsföringen00:15:30 Case: Bianca Ingrosso – hype, kapital och att bygga bolag00:21:30 CRM & attribution: Google vs LinkedIn, budget och vad som faktiskt säljer00:26:30 Hitta din ICP & funnel – våga välja problem och målgrupp00:32:30 Case: Mauri & Kaya – format, berättelse och entreprenörskap00:38:30 B2B: SEO + LinkedIn i samspel med sälj (och när det funkar)00:45:30 Från teori till praktik: skapa innehåll ihop med experter som bygger trust00:53:00 Hooks som säljer – så tänker du kring budskap, annonser och budget00:58:00 AI-video & kortformat: TikTok/Instagram som growthmotor (Inet-exemplet)01:04:00 AI-kloner & automatiserade annonser – sätt dina USP:er (Inet-case)01:09:30 SEO i B2B 2025: AI-sammanfattningar, LLM‑chatbotar och rätt investeringar01:14:30 MVP & UX: lärdomar från Miro, Russell Brunson och Hormozi01:23:30 Välj kanal efter ICP: LinkedIn vs Instagram/TikTok – styrkor & svagheter01:36:30 Case: Inet – B2B‑video som bygger förtroende och driver affär01:42:00 TikTok för SaaS? När kortformatet lyfter ARR och när det inte gör det01:49:30 B2C‑kanalmix: TikTok + Meta – kundresa, varumärke och försäljning01:55:00 Case: ICA vs Coop – top‑of‑mind, pris vs känsla och varumärkesbyggande02:00:30 Employer branding i praktiken: sponsra medarbetarnas LinkedIn‑inlägg?02:06:30 Kanalmix i vård: Google/Meta vs TV (Kry, Amara) – vad fungerade faktiskt?
Joe Morgan, a native of Bonham, Texas, a small town near the Oklahoma border, is generally regarded as baseball's greatest second basemen in the post-World War II era. Originally Colt-.45 then Astro, Houston traded him to Cincinnati after the 1971 season is perhaps Houston's most ill-fated (and bone-headed) trades. Morgan went on to win two Most Valuable Player Awards with the Big Red Machine.Also this episode - three coaches fired already in the NCAA FBS season, the Astros are on life support, the Padres clinch, festivals are faring no better than the AstrosEpisodes Mentioned this Week133 - We Weren't Rained Out, We Were Rained In w/ Roger Metzger144 - Bill Virdon's Baseball Life w/ David Jerome & Shirley Virdon195 - Looking Back at Houston's 1963 All-Rookie Lineup232 - It Ain't Over 'Til It's Over: The 1973 New York Mets w/ Len Ferman, The Sports Time TravelerTM244 - Power Outage! The 1979 Houston Astros258 - "I Was a Kid Too Back Then" w/ Rick WisePlease consider supporting Hooks & Runs by purchasing books, including those featured in this episode (if any were), through our store at Bookshop.org. Here's the link. https://bookshop.org/shop/hooksandruns Hooks & Runs - https://hooksandruns.buzzsprout.comEmail: hooksandruns@protonmail.comCraig on Bluesky (@craigest.bsky.social)Rex (Krazy Karl's Music Emporium) on Facebookhttps://www.facebook.com/people/Krazy-Karlz-Music-Emporium/100063801500293/Hosts Emeriti:Andrew Eckhoff on TikTokhttps://www.tiktok.com/@hofffestEric on Facebookhttps://www.facebook.com/ichaboderic/Music: "Warrior of Light" by ikolics (via Premium Beat) www.premiumbeat.com/artist/ikoliksThis podcast and this episode are copyright Craig Estlinbaum, 2025.
American singer, songwriter, record producer, and co-founder and frontman of the pop rock band One Republic, Ryan Tedder talks about music that ties him to a specific time in his life, his opinions on how modern songwriting has changed, writing for today's music consumers with TikTok attention spans, and One Republic's brand new album, OneRepublic: The Collection, which assembles almost 20 years of hits.
Send us a textSome songs don't wait for the chorus to hook you—they grab you from the very first word. In this episode of The Perfect Album Side, we explore the magic of vocal hook intros: those unforgettable openings where the human voice alone sets the stage, commands attention, and makes the song instantly recognizable. From haunting whispers to soaring shouts, we dig into why these moments leave such a lasting mark, how they've shaped decades of music history, and what makes a vocal hook intro so powerful. It's a journey through the art of making a first impression—music that doesn't just start, it arrives.One idea. Six songs. Infinite possibilities...
Do you thinks she REALLY gets DM's and do you think she has "friends with benefits"???
The Tabernacle Podcast | Presented By The Tabernacle Baptist Church
This message was delivered during our Sunday morning service on September 21, 2025. The text being expounded is Ephesians 6:10-20. To learn more about Tabernacle or access more resources, visit https://www.tabernaclebaptistchurch.com/.
The Tabernacle Podcast | Presented By The Tabernacle Baptist Church
This message was delivered during our Sunday evening service on September 21, 2025. The text being expounded is Ephesians 6:10-20. To learn more about Tabernacle or access more resources, visit https://www.tabernaclebaptistchurch.com/.
Get Auto DS for $1 for the next 30 days: https://platform.autods.com/register?ref=Mzg1Mjg2NA==Start your business today with Shopify: https://shopify.com/calumjohnsonDownload the "How to build a brand" workbook for the Caleb Ralston episode: https://calum.bio/pages/caleb-ralstonFollow Us!https://www.instagram.com/calumjohnson1/https://x.com/calum_johnson9https://www.instagram.com/calebralston/Timestamps00:00 Intro04:51 The biggest mistake with AI content (you sound like a robot!)09:56 The one lesson from Gary Vee that changed Caleb's career13:03 Alice in Wonderland & your brand's direction (powerful metaphor)15:27 How to reverse-engineer your brand outcome19:46 The Brand Journey Framework (4 must-ask questions)23:40 Why one clear goal beats chasing 10 outcomes25:14 The Brand Story Framework (3 steps to stand out)29:13 Find your contrarian belief (the secret sauce*)34:22 The exercise: flip industry clichés into your unique truth37:50 The power of polarizing beliefs40:09 Gary Vee's “Document, Don't Create” explained45:20 The 70/20/10 rule for testing content (and loving the flop)54:27 Why chasing virality traps most creators57:14 Storytelling 101: why vulnerability beats perfection1:02:40 Hooks that GRAB attention in 1 second1:06:50 How to find your audience's painful problem1:13:27 Every story needs this final piece (the storytelling framework)1:19:08 AI and the future of brand (what stays timeless)1:28:34 Why in-person connection is the ultimate moat1:33:00 What to focus on for the next 12 months (the one thing)1:36:00 Pushing through the “Dip” when you want to quitAbout Caleb RalstonCaleb Ralston has spent 16 years building brands, helping entrepreneurs like Gary Vaynerchuk and Alex Hormozi scale audiences of over 30 million followers and hundreds of millions in sales. In this episode, he shares the frameworks behind unforgettable personal brands: that includes the Brand Journey, the Brand Story framework, and the power of contrarian beliefs. From testing content that “flops” to building trust that converts, Caleb lays out a timeless playbook for anyone serious about standing out in a noisy, AI-driven world
Originally aired on September 20th, 2025. On this episode, Doug talks about teal season starting today, and interviews David Pruett from Riceland Waterfowl Club, Tommy O'Brien who was just named as one of the best golf teachers in Texas by Golf Digest, and Chris Hodge from Sports Investors Daily. Doug also discusses bass fishing, coastal fishing, and much more.
The fallout from the 1919 World Series gambling scandal rocked the baseball world when the affair broke into the public's view late in the 1920 season. Just when baseball emerged from that threat, two of baseball's biggest stars, Ty Cobb and Tris Speaker, found themselves immersed in betting scandal arising from a seemingly meaningless game late in the 1919 season. The scandal led to acrimony, finger-pointing and three major resignations. Ultimately, the two stars were cleared and they returned to baseball in 1927, but the reverberations were felt for years to come. Naturally, Babe Ruth figures in the story as wellDan Taylor, the voice of the Fresno Grizzlies, wrote "Baseball at the Abyss: The Scandals of 1926, Babe Ruth, and the Unlikely Savior Who Rescued a Tarnished Game" (Rowman & Littlefield 2023) about the scandal and the stars put under the spotlight. Taylor joins us this week to talk about gambling in baseball, which has emerged the last two seasons as an on-going challenge for the sport.Dan Taylor on Twitter (https://x.com/WritinGuy)Please consider supporting Hooks & Runs by purchasing books, including those featured in this episode (if any were), through our store at Bookshop.org. Here's the link. https://bookshop.org/shop/hooksandruns Hooks & Runs - https://hooksandruns.buzzsprout.comEmail: hooksandruns@protonmail.comCraig on Bluesky (@craigest.bsky.social)Rex (Krazy Karl's Music Emporium) on Facebookhttps://www.facebook.com/people/Krazy-Karlz-Music-Emporium/100063801500293/Hosts Emeriti:Andrew Eckhoff on TikTokhttps://www.tiktok.com/@hofffestEric on Facebookhttps://www.facebook.com/ichaboderic/Music: "Warrior of Light" by ikolics (via Premium Beat) www.premiumbeat.com/artist/ikoliksThis podcast and this episode are copyright Craig Estlinbaum, 2025.
Discover proven restaurant marketing strategies that build loyalty, boost profits, and turn guests into brand ambassadors. From cash cows to mug clubs, Roger shares trackable, ROI-driven ideas that keep customers coming back. Restaurant Profit Maximizer Mini-Masterclass: Learn how just a few tweaks in the way you run your business can hugely impact your profits. https://restaurantrockstars.com/sp/restaurant-profits Run a Smarter, More Profitable Restaurant. Discover the proven systems & solutions that drive sales, train staff, and maximize your margins. 1:1 Coaching Option Available.
This week's New to Lou Too are Car Headrest Hooks! Keep things off the floor and organized in your back seat. For more info, visit the YouTube HouseSmarts Channel.
Andrew "Rube" and William "Bill" Foster were half-brothers born in Calvert, Texas, 25 years apart. Rube (b. 1879) left home in the late 90s to pitch for barnstorming teams deep into the late teens. He established his name as a top pitcher in the circuit as well as a savvy businessman. In 1920, he organized the Negro National League, the first and leading organized Black baseball league. Bill (b. 1904) left the South in 1918 to look for work and play baseball and after catching on with the Memphis team in the NNL, eventually landed on his older brother's Chicago American Giants. He is regarded as the best left-handed pitcher in the Negro Leagues. He pitched the American Giants to titles in 1926 and 1927, then was the winning pitcher in the first East-West All-Star Game in 1933. Both brothers were inducted into the Baseball Hall of Fame posthumously.Rube Foster on Seamheads, SABRBill Foster on Seamheads, SABRRobert Charles Cottrell, "The Best Pitcher in Baseball: The Life of Rube Foster, Negro League Giant (New York University Press, 2004).Errata: Henry Mathewson had zero wins in his big league career, not one.Please consider supporting Hooks & Runs by purchasing books, including those featured in this episode (if any were), through our store at Bookshop.org. Here's the link. https://bookshop.org/shop/hooksandruns Hooks & Runs - https://hooksandruns.buzzsprout.comEmail: hooksandruns@protonmail.comCraig on Bluesky (@craigest.bsky.social)Rex (Krazy Karl's Music Emporium) on Facebookhttps://www.facebook.com/people/Krazy-Karlz-Music-Emporium/100063801500293/Hosts Emeriti:Andrew Eckhoff on TikTokhttps://www.tiktok.com/@hofffestEric on Facebookhttps://www.facebook.com/ichaboderic/Music: "Warrior of Light" by ikolics (via Premium Beat) www.premiumbeat.com/artist/ikoliksThis podcast and this episode are copyright Craig Estlinbaum, 2025.
Jack and Ryan from the band AJR join Buzz Knight on this new episode of the podcast. Check out the candid conversation about their musical journey from New York street performances to chart topping hits and selling out concerts. They share behind the scenes insights on their creative process, the DIY spirit behind AJR's self produced albums, and how they turn unforgettable songs like "Bang" and "I'm Ready." Hear about their family roots, the band's evolving sound and what inspires their boundary pushing pop anthems.Support the show: https://takinawalk.com/See omnystudio.com/listener for privacy information.
Jack and Ryan from the band AJR join Buzz Knight on this new episode of the podcast. Check out the candid conversation about their musical journey from New York street performances to chart topping hits and selling out concerts. They share behind the scenes insights on their creative process, the DIY spirit behind AJR's self produced albums, and how they turn unforgettable songs like "Bang" and "I'm Ready." Hear about their family roots, the band's evolving sound and what inspires their boundary pushing pop anthems.Support the show: https://musicsavedme.net/See omnystudio.com/listener for privacy information.
Discover why TikTok Shop and social commerce must be a core in your e-commerce strategy. Actionable tactics on affiliates, creators, and scaling beyond Amazon. Step into the vibrant world of TikTok Shop and social commerce with our distinguished guest, Stephanie Tramicheck. With an impressive track record that includes pioneering one of France's first fashion and craft blogs, and helping establish Etsy and Pinterest in Europe. She shares her journey into the social commerce sphere, offering valuable insights on the explosive potential within TikTok's ecosystem. Discover how brands and creators can harness data and analytics to excel, as she discusses her work with a Korean conglomerate and her agency. Influencer marketing takes center stage as we explore the nuanced strategies that resonate on TikTok. Stephanie introduces an influencer masterfully blending product promotion with genuine lifestyle content. This approach not only strengthens trust but also enhances product interest organically. We navigate the evolving relationship between brands and influencers, emphasizing the importance of aligning values and tapping into audiences on a personal level. This shift from traditional advertising underlines the need for a modern mindset in today's dynamic digital landscape. Our conversation expands to cover the innovative terrain of affiliate marketing and live shopping on TikTok. Stephanie sheds light on the power of compelling, shoppable content that drives impulse buying, supported by insightful data analysis. As we contrast the cultural nuances of live shopping between the US and China, the call for engaging, story-driven experiences becomes clear. With discussions on spark ads, creator collaborations, and TikTok's significant economic influence, we paint a picture of social commerce as a transformative force poised to surpass traditional e-commerce. Tune in to gain a treasure trove of insights and strategies for thriving in the ever-evolving world of TikTok. In episode 464 of the AM/PM Podcast, Kevin and Stephanie discuss: 00:00 - TikTok Shop and Social Commerce 00:35 - E-Commerce Opportunities With Stephanie Tramicheck 04:53 - Exploring Social Commerce Opportunities on TikTok 12:59 - Influencer Marketing on TikTok 15:57 - Building Brand Influence on TikTok 18:53 - Different Roles in Social Commerce 19:59 - TikTok Shop Affiliate Marketing Strategies 22:36 - Tracking Affiliate Performance on TikTok 34:24 - Live Shopping Strategies on TikTok 41:58 - Innovating Live Shopping Across Borders 45:07 - Maximizing TikTok Shop Affiliates' Efficacy 47:53 - Emerging Social Commerce Platforms vs TikTok 58:04 - TikTok and Social Commerce Future 1:01:12 - The Future of TikTok Commerce
This week's episode of Win The Hour, Win The Day Podcast interviews, Anjeanette Carter. Do you want more people to notice your LinkedIn posts? Join us as Anjeanette Carter shows how to write posts that grab attention and keep readers hooked. In this powerful talk, you'll learn:-Why the first two lines (the hook) decide if your post gets read.-How short lines and white space make posts easier to follow.-The best way to tell a story that people relate to.-Why insight matters more than long lists or lectures.-How to use call-to-actions that spark comments and boost reach. Get ready to learn how simple changes can make your LinkedIn posts go further. Don't miss this chance to make your posts clear, engaging, and worth reading. Win The Hour, Win The Day! www.winthehourwintheday.com Podcast: Win The Hour, Win The Day Podcast Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Anjeanette Carter at:LinkedIn: https://www.linkedin.com/in/anjeanette-carter/Substack: https://anjeanettecarter.substack.com/ #KrisWard#ViralLinkedInPosts#LinkedInContentStrategy
Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in...WESA Retail Roundup September 8, 2025:Host: Glenn the Geek, Host of Horses in the MorningFacebook: Retail Roundup Facebook groupGuest: Kyli Hibbard | Facebook | Instagram | TikTokPresented By: Western English Sales AssociationChapters:00:47 - The Power of Short Form Video in Retail11:11 - The Importance of Hooks and Consistency in Video Marketing19:22 - The Shift Towards Authenticity in Content Creation23:22 - Navigating Short Form Video Strategies27:25 - The Rise of YouTube and Its Impact on Content CreationTakeaways:The significance of short-form video lies in its capacity to foster genuine connections between businesses and consumers.Engaging with audiences through authentic content enhances relatability, resulting in increased customer loyalty and interest.Understanding the nuances of various social media platforms allows businesses to tailor their content effectively for optimal reach.Consistency in posting is paramount; it trains customers to expect and engage with content regularly, thus enhancing brand visibility.
The Tabernacle Podcast | Presented By The Tabernacle Baptist Church
This message was delivered during our Sunday morning service on September 7, 2025. The text being expounded is Genesis 3:1-6. To learn more about Tabernacle or access more resources, visit https://www.tabernaclebaptistchurch.com/.
Subscribe to DTC Newsletter - https://dtcnews.link/signupIf you're still sending Meta traffic to a single product page—you're leaving revenue on the table.In this episode of the DTC Podcast, Eric reconnects with global growth strategist Chris Erthel, whose playbook for Meta ads, landing page optimization, and strategic A/B testing has helped eCommerce brands scale from $30M to $100M+ and exit at nine-figure valuations.Chris shares real-world insights from helping 142+ DTC brands and breaks down exactly why collection pages consistently outperform product pages, how to use humor and pattern interruption in the first second of your ad, and why the right discount depth can actually save you money.We also get into:✅ The one change that boosted ROAS and AOV by 20%✅ Why 40% discounts outperform 30% (and reduce ad costs)✅ The 5 ad hook formats that stop scrolls without looking like ads✅ How to pre-seed comments for maximum social proof✅ A roadmap to expand your DTC brand into the Nordics and Poland✅ The real cost of SaaS bloat—and why tools like Omnisend and WeeVee are better bets✅ A 30-second breathwork tool to calm your nervous system before big decisionsWhether you're running media, building funnels, or growing a global brand, this episode is a tactical masterclass on eCommerce growth, international expansion, and creative excellence.Timestamps:00:00 Cold open and common ecom mistakes00:02 Chris's origin story and early wins00:07 Creative focus and the “send to collections” landing page test00:12 First-second hooks that work now00:18 Comment strategy that boosts ROAS00:23 Building a testing culture across the funnel00:25 Creator partnerships driving outsized revenue00:27 Scaling to exit and stronger offers for BFCM00:34 Smart international expansion playbook00:38 AI creative toolchain in one canvas00:41 Email ROI and tool cost comparisons00:46 Big goals, happiness, and breathwork00:53 20 connected breaths demo00:57 Final advice for foundersHashtags:#DTC #Ecommerce #MetaAds #FacebookAds #CreativeStrategy #ABTesting #UGC #BlackFriday #InternationalExpansion #EmailMarketing #Omnisend #Klaviyo #AIinMarketing #RetentionMarketing #LandingPages #CreatorEconomy #ROAS #Podcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
Cam Cooksey takes Flow into its 18th episode with a mix of humor, community, and cultural reflection. After some playful banter about “Pastor Yoda” memes and Disney's fall into woke propaganda, Cam shouts out fellow Badlands creators, including Jackie's Hooks and Harmony show and Abby Blue Eyes' powerful “PsyWar” video. The conversation digs into how propaganda shapes culture, from Star Wars to political narratives, and why awareness is the best defense in today's information war. Cam highlights Brad Zerbo's Codex 9/11 film screenings, sharing how the documentary serves as a “nuclear weapon in the info war” and urging the community to support it. Between sponsor shoutouts, plumbing mishap stories, and open-line call-ins, the episode blends laughs, faith, and reflection with practical reminders about unity, sovereignty, and God's role in guiding truth seekers. It's vintage Flow—lighthearted yet anchored in purpose.
Learn how video marketing can scale your B2B business beyond seven figures Let me tell you something, video marketing isn't just about creating content—it's about strategically combining AI-generated hooks that stop people dead in their tracks with authentic human storytelling that builds the know, like, and trust factor. This formula is what separates the businesses scaling predictably from those burning cash on ads that nobody watches past the first three seconds. When you nail this approach on platforms like YouTube, you're not just capturing eyeballs—you're reaching B2B buyers with genuine intent who are actively looking for solutions to their problems. Talking with Aleric Heck, CEO of AdOutreach, and this guy is the real deal. He started on YouTube 14 years ago, built the largest app review channel with 500k+ subscribers, and now at 26 has an 8-figure company. He's personally spent over $7.5 million on YouTube ads, helped clients generate multiple 9 figures in revenue, and landed AdOutreach at #87 on the Inc 5000 fastest-growing companies list. What I love about Aleric is he actually walks his own walk—he's built his entire reputation practicing what he preaches and has the results to prove every strategy he teaches actually works. KEY TAKEAWAYS: How to target B2B decision-makers on YouTube using intent-based keywords and top 10% household income filters instead of wasting money on random eyeballs. What the 2-3 minute ad structure looks like: 8-30 second AI hook, 1-2 minutes of educational value, then a natural call to action that flows from your teaching. Why YouTube outperforms Meta for B2B sales—people have sound on, they're in learning mode, and you get multiple minutes to build trust instead of hoping they don't scroll past. How to use AI tools like Veo to create attention-grabbing hooks while keeping yourself as the human expert who actually closes the deal. What your real conversion metrics should be—reverse engineer from your desired cost per client backwards to your allowable cost per click, not just vanity metrics. Why your silent YouTube viewers who never engage are often your highest-value prospects quietly evaluating you against competitors in their buying process. How to create video conversion trainings that turn ad clicks into booked calls by delivering massive upfront value that naturally leads to strategy sessions. What brand recall tracking reveals about your true ROI—measuring direct website visits plus branded Google searches shows the real impact beyond direct ad conversions. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community
Bill Bevens came within one out of throwing the first World Series no-hitter in Game 4. Also, a look at the pennant and wild card races plus some 1988 Topps baseball cards.Errata: The Giants were 14-14 in August, 9-15 in July. In the second half so far, Texas is 24-19, Seattle is 22-21 and Houston is 20-23. San Diego went 23-43 after the All-Star Break in 2021 and for some reason Craig thinks they collapse like this every year. San Diego was 43-20 in the second half in 2024. Pete Reiser won the NL batting title in 1941, not 1945. Craig was thinking of Mickey Mahler when he should have been thinking of Mike Mason. Wade Boggs played 5 seasons for the Yankees before going to Tampa; he also admitted to drinking 73 beers on a flight, not 57. Clint Hurdle turned down a football scholarship to the University of Miami, but he turned it down to sign with the Royals. Please consider supporting Hooks & Runs by purchasing books, including those featured in this episode (if any were), through our store at Bookshop.org. Here's the link. https://bookshop.org/shop/hooksandruns Hooks & Runs - https://hooksandruns.buzzsprout.comEmail: hooksandruns@protonmail.comCraig on Bluesky (@craigest.bsky.social)Rex (Krazy Karl's Music Emporium) on Facebookhttps://www.facebook.com/people/Krazy-Karlz-Music-Emporium/100063801500293/Hosts Emeriti:Andrew Eckhoff on TikTokhttps://www.tiktok.com/@hofffestEric on Facebookhttps://www.facebook.com/ichaboderic/Music: "Warrior of Light" by ikolics (via Premium Beat) www.premiumbeat.com/artist/ikoliksThis podcast and this episode are copyright Craig Estlinbaum, 2025.
One of the biggest reasons why people aren't consuming your content is because they don't find it relevant. And the things that people find relevant are the things that create these automatic triggers inside of their subconscious. Things like emotions, curiosity, or identities, or big realizations, that's the stuff that gets the clicks and most people don't know how to do that. Last week we did a whole episode on four different hooks that you can use to start getting people to take the automatic reactions and clicks and actions you want them to take. This week, listen and discover how to effectively use these hooks in various contexts such as ads, emails, webinars, and call-to-actions to create impactful messaging that drives actionable responses. Discover how to use them in every part of your communication from content creation to teaching to pitching and how that can get you the best traction. Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com
I'd love to hear from you! Send me a text!Welcome back to Teaching Middle School ELA! Today, we're continuing our ChatGPT Series with an episode called Brainstorming & Lesson Hooks Made Simple.If you've ever found yourself staring at your planner, wondering how to start a lesson in a way that actually captures your students' attention—or if you're just tired of running out of creative ideas week after week—this episode is going to feel like a breath of fresh air.We're talking about how to use ChatGPT as your brainstorming partner: from creating lesson hooks that immediately spark curiosity, to generating fresh, student-centered ideas you can adapt for your classroom. You'll walk away with practical strategies to save your energy, keep lessons engaging, and maybe even have a little more fun planning.So, let's dive into how ChatGPT can make brainstorming and lesson hooks simple, stress-free, and way more effective.
Sometimes creating new, original content just isn't in the cards. It's been a busy, chaotic week here, so I'm sharing my go-to for creating content when life gets too busy to plan, edit, and create something new. I'm sharing how I use intentional B-roll days, compelling hooks, and the magic of repurposing to consistently show up on social media without burning out. We'll discuss practical tips for capturing your own engaging B-roll, along with tons of examples using my favorite hooks that will help you feel inspired, no fancy editing or crazy carousel posts required.In this episode we'll be covering:Tips for creating easy, low-effort Instagram and TikTok content using simple B-roll footage.How to plan and schedule B-roll days for consistent, stress-free social media posts when you don't have the time.Repurposing old captions and footage to save time and consistently post “new” content.Viral B-roll content ideas for business owners with limited time for social media.Using relatable, human moments and industry-specific B roll to boost engagement.Effective examples of hooks and captions that connect with viewers and continue to drive followers into your funnel.Featured content in this episode:Onebodycoaching: Full disrespect…Wildzanksy: You want to stop being a miserable mom?Jonwilliamsfitness: Protein bowls I eat on repeat…Flashesofstyle: It's ok diva fall is comingShannonmckinstrie: Batch record B-roll with meRecommended episodes:Episode 041: Let's Make Content Creation the Easiest Thing on Your To Do ListEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 055: We Love B-Roll Because Simple, Shareable Content Never Goes Out of StyleEpisode 057: Repurpose Your Content for More Impact with Less EffortEpisode 075: Here's What I Would Post for You on Instagram This WeekSend a message!Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
Die Refrains der Neuseeländischen Indie-Band sind so ansteckend, man möchte die Pandemie ausrufen. Wenn das Quartett den knackigen Riffs diesen typisch vierstimmigen Gesang entgegenschmeisst gehen auch auf dem 4. Album die Regenbogen auf - trotz niederschmetternder Diagnose für Sängerin Liz Stokes. «Straight Line Was A Lie» entstand nach der Feststellung einer Autoimmunerkrankung und diverser Lebensumstellungen für deren Behandlung. Dazu gehören auch Antidepressiva, welche die Wahrnehung und das Gehirn von Stokes spürbar veränderten. Das neue Album ist für sie eine Art Erfahrungsprotokoll: «Was wollte mir mein Gehirn über die letzten zwei Jahre sagen?» Körper und Geist stehen denn auch im Zentrum dieses bittersüssen Wurfs. Liz Stokes inszeniert ihren wunderschönen neuseeländischen Akzent einmal mehr betörend, wenn auch etwas ruhiger und nachdenklicher als auf den Power-Pop-getränkten Vorgängern. Aber wie das Konzept des Albums ja so schön aufgreift: Das Leben wird zwar nicht einfacher, aber spannender, wenn es nicht schnurgerade verläuft.
David Krell is a returning guest and the author of "Bo Belinsky: The Rise, Fall and Rebound of a Playboy Pitcher," (McFarland & Co., 2025) the first full-length biography of Bo Belinsky. David Krell's official website (https://www.davidkrell.com)David Krell's Twitter (https://x.com/davidkrell)Please consider supporting Hooks & Runs by purchasing books, including those featured in this episode (if any were), through our store at Bookshop.org. Here's the link. https://bookshop.org/shop/hooksandruns Hooks & Runs - https://hooksandruns.buzzsprout.comEmail: hooksandruns@protonmail.comCraig on Bluesky (@craigest.bsky.social)Rex (Krazy Karl's Music Emporium) on Facebookhttps://www.facebook.com/people/Krazy-Karlz-Music-Emporium/100063801500293/Hosts Emeriti:Andrew Eckhoff on TikTokhttps://www.tiktok.com/@hofffestEric on Facebookhttps://www.facebook.com/ichaboderic/Music: "Warrior of Light" by ikolics (via Premium Beat) www.premiumbeat.com/artist/ikoliksThis podcast and this episode are copyright Craig Estlinbaum, 2025.
The Tabernacle Podcast | Presented By The Tabernacle Baptist Church
This message from our summer sermon series concerning The Miracles of Jesus was delivered during our midweek service on August 27, 2025. The text being expounded is Mark 5:22-34. To learn more about Tabernacle or access more resources, visit https://www.tabernaclebaptistchurch.com/.
In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales. Ian Sells, founder of Join Brands, shares why most creators don't drive results, how AI helps pick the right ones, and what makes content engaging. He also explains how brands can launch UGC campaigns fast, protect against fake influencers, and scale with authentic creator content.Topics discussed in this episode: Why most brands struggle with creators and why only 10% drive 90% of sales.How AI helps brands pick the right creators and generate viral hooks.What makes a strong hook and why engagement beats scripted videos.Why TikTok Live is becoming a must-have sales channel for brands.How to match the right creators to the right platform for real results.What the Join Brands process looks like for launching UGC campaigns fast.Why UGC is powerful for Amazon sellers and how to repurpose it across channels.How creator vetting and certification protect brands from fake influencers.What kind of ROI brands can expect — including 700 videos driving 20M impressions.Why authentic creator content builds trust and outperforms AI-generated videos.Links & Resources Website: https://joinbrands.com/LinkedIn: https://www.linkedin.com/in/iansells/TikTok: https://www.tiktok.com/@joinbrandsInstagram: https://www.instagram.com/joinbrandsnow/Get access to more free resources by visiting the show notes athttps://tinyurl.com/ytkyt5jkSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!
Varsity bass fishing hooks Vermont high school students
You've heard me say it for years, more information doesn't drive sales. So what does? Well, it's all about the hooks—the language and communication that drive people into action. Today on the podcast, I break down four different hooks you can start using immediately to get your audience to act. Listen in to explore how buying decisions are emotionally and subconsciously driven, and why understanding this is key to driving conversions. I'll even introduce you to four types of hooks (Identity, Curiosity, Emotional, and Realization) and show you how to implement them in your content to drive action every single time. Whether it's in your business, funnel ads, or emails, these hooks will change the game. Ready to create content that converts? I'll show you how for just $17! Check it out - https://www.brandonlucero.com/demand Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com
“As I was reading Hooks and Freire, a colleague recommended Adrian Rich's essay "Teaching Language in Open Admissions." It was in that essay that I first read about her experiences teaching at CUNY during open admissions, learning that she taught alongside June Jordan, Audre Lorde, and Toni Cade Bambara. Eventually, that essay led me to their archival teaching materials. I was really excited because I found in those materials concrete teaching methods, things they were doing in their own classrooms that I then started trying in my classrooms as well. I also really liked their educational philosophies, thinking about what it means for college to be free and the fact that they were teaching during this revolutionary era. What would that look like today? What would it mean? What could free college bring to our society? What does free college make possible? All of those things coming together led me to the project.”In this episode of the Speaking Out of Place podcast, Professor David Palumbo-Liu talks with Danica Savonick about her marvelous book entitled Open Admissions: The Poetics and Pedagogy of Toni Cade Bambara, June Jordan, Audre Lorde, and Adrienne Rich in the Era of Free College. This is a riveting and deeply inspiring story of how each of these luminaries in the fields of literature and feminism found their way into the City University of New York in the 1960s, when community activists had forced open what was called the Harvard for the proletariat to admit new classes of Black, brown, and other people of color. Savonick shows through copious archival research how Bambara, Jordan, Lorde, and Rich each came to find radical teaching methods in collaboration with these new students, and how their experiences with this new pedagogy affected their creative and other writing in profound and lasting ways. This is a critical history we can and must learn from today, when federal and state governments have added to the damage and violence done by the neoliberal university. We find exactly the tools and models we need to create spaces for education for liberation both within, but also outside, the Academy.Danica Savonick is an Associate Professor of English at SUNY Cortland. Her current project focuses on the radical writers and artists who taught at the experimental Livingston College (part of Rutgers University) in the 1970s. Her research has appeared in MELUS, American Literature, Modern Fiction Studies, Radical Teacher, Keywords for Digital Pedagogy in the Humanities, Public Books, and The Chronicle of Higher Ed.https://speakingoutofplace.comBluesky @palumboliu.bsky.socialInstagram @speaking_out_of_place
“As I was reading Hooks and Freire, a colleague recommended Adrian Rich's essay "Teaching Language in Open Admissions." It was in that essay that I first read about her experiences teaching at CUNY during open admissions, learning that she taught alongside June Jordan, Audre Lorde, and Toni Cade Bambara. Eventually, that essay led me to their archival teaching materials. I was really excited because I found in those materials concrete teaching methods, things they were doing in their own classrooms that I then started trying in my classrooms as well. I also really liked their educational philosophies, thinking about what it means for college to be free and the fact that they were teaching during this revolutionary era. What would that look like today? What would it mean? What could free college bring to our society? What does free college make possible? All of those things coming together led me to the project.”In this episode of the Speaking Out of Place podcast, Professor David Palumbo-Liu talks with Danica Savonick about her marvelous book entitled Open Admissions: The Poetics and Pedagogy of Toni Cade Bambara, June Jordan, Audre Lorde, and Adrienne Rich in the Era of Free College. This is a riveting and deeply inspiring story of how each of these luminaries in the fields of literature and feminism found their way into the City University of New York in the 1960s, when community activists had forced open what was called the Harvard for the proletariat to admit new classes of Black, brown, and other people of color. Savonick shows through copious archival research how Bambara, Jordan, Lorde, and Rich each came to find radical teaching methods in collaboration with these new students, and how their experiences with this new pedagogy affected their creative and other writing in profound and lasting ways. This is a critical history we can and must learn from today, when federal and state governments have added to the damage and violence done by the neoliberal university. We find exactly the tools and models we need to create spaces for education for liberation both within, but also outside, the Academy.Danica Savonick is an Associate Professor of English at SUNY Cortland. Her current project focuses on the radical writers and artists who taught at the experimental Livingston College (part of Rutgers University) in the 1970s. Her research has appeared in MELUS, American Literature, Modern Fiction Studies, Radical Teacher, Keywords for Digital Pedagogy in the Humanities, Public Books, and The Chronicle of Higher Ed.https://speakingoutofplace.comBluesky @palumboliu.bsky.socialInstagram @speaking_out_of_place
“As I was reading Hooks and Freire, a colleague recommended Adrian Rich's essay "Teaching Language in Open Admissions." It was in that essay that I first read about her experiences teaching at CUNY during open admissions, learning that she taught alongside June Jordan, Audre Lorde, and Toni Cade Bambara. Eventually, that essay led me to their archival teaching materials. I was really excited because I found in those materials concrete teaching methods, things they were doing in their own classrooms that I then started trying in my classrooms as well. I also really liked their educational philosophies, thinking about what it means for college to be free and the fact that they were teaching during this revolutionary era. What would that look like today? What would it mean? What could free college bring to our society? What does free college make possible? All of those things coming together led me to the project.”In this episode of the Speaking Out of Place podcast, Professor David Palumbo-Liu talks with Danica Savonick about her marvelous book entitled Open Admissions: The Poetics and Pedagogy of Toni Cade Bambara, June Jordan, Audre Lorde, and Adrienne Rich in the Era of Free College. This is a riveting and deeply inspiring story of how each of these luminaries in the fields of literature and feminism found their way into the City University of New York in the 1960s, when community activists had forced open what was called the Harvard for the proletariat to admit new classes of Black, brown, and other people of color. Savonick shows through copious archival research how Bambara, Jordan, Lorde, and Rich each came to find radical teaching methods in collaboration with these new students, and how their experiences with this new pedagogy affected their creative and other writing in profound and lasting ways. This is a critical history we can and must learn from today, when federal and state governments have added to the damage and violence done by the neoliberal university. We find exactly the tools and models we need to create spaces for education for liberation both within, but also outside, the Academy.Danica Savonick is an Associate Professor of English at SUNY Cortland. Her current project focuses on the radical writers and artists who taught at the experimental Livingston College (part of Rutgers University) in the 1970s. Her research has appeared in MELUS, American Literature, Modern Fiction Studies, Radical Teacher, Keywords for Digital Pedagogy in the Humanities, Public Books, and The Chronicle of Higher Ed.https://speakingoutofplace.comBluesky @palumboliu.bsky.socialInstagram @speaking_out_of_place
durée : 00:28:47 - Avoir raison avec... - par : Aïda N'Diaye - De Gloria Watkins à bell hooks, itinéraire d'une penseuse étatsunienne qui nous fait reconsidérer nos compromis avec les dominations de genre, de race et de classe. - réalisation : Taïssia Froidure - invités : Fania Noël Essayiste et Sociologue; Axelle Jah Njiké Autrice et militante féministe
durée : 00:29:04 - Avoir raison avec... - par : Aïda N'Diaye - Comment bell hooks inclut les femmes noires dans le féminisme pour le révolutionner. - réalisation : Taïssia Froidure - invités : Pamela Ohene-Nyako Historienne; Marie-Julie Chalu Comédienne
durée : 00:28:47 - Avoir raison avec... - par : Aïda N'Diaye - Comment bell hooks a fait de l'amour un sujet féministe et politique. - réalisation : Taïssia Froidure - invités : Eléonore Lépinard; Sarah Fila-Bakabadio Historienne en études américaines et afro-américaines, maîtresse de conférences à CY Cergy Paris Université
durée : 00:28:57 - Avoir raison avec... - par : Aïda N'Diaye - Comment parler de race ? La pensée anti-raciste de bell hooks s'inscrit dans les luttes féministes et anti-capitalistes. Elle intègre aussi les questions de santé mentale liées aux discriminations racistes. - réalisation : Taïssia Froidure - invités : Audrey Célestine Historienne et politiste, professeure à l'Université de New-York; Laurence Meyer Chercheuse
durée : 00:28:54 - Avoir raison avec... - par : Aïda N'Diaye - Écrire, penser, parler pour toutes et tous : l'œuvre et l'héritage de bell hooks. - réalisation : Taïssia Froidure - invités : Nassira Hedjerassi Sociologue française; Margaux Portron Traductrice et Philosophe
03If your hook fails, your post fails – it's that simple. We studied thousands of posts from 63 churches over the past year to uncover the hooks that performed best. The findings? Some were expected, others completely unexpected – and we're sharing them all with you. ============================= Table of Contents: ============================= 0:00 - Intro 4:13 - What is a “hook”? 6:10 - Inversion 10:40 - Meeting People In Their Pain 17:28 - Missing Info 21:04 - Questions About God 25:27 - Hows and Whys IMPORTANT LINKS - DOWNLOAD The Church Promotions Formula Library: prochur.ch/promo - SocialSermons: https://www.socialsermons.com/ THE 167 NEWSLETTER
Show DescriptionIdentifying where we are in the AI hype cycle, a quick #davegoeshairy update, what has been the impact of AI on tech creators, Chris is making his own CSS starter on stream, and Item flow / masonry discussions. Listen on WebsiteLinks Introducing GPT-5 - YouTube Simon Willison on ai Orion Browser by Kagi VisBug Chrome Canary Features For Developers - Google Chrome Download Microsoft Edge Zen Browser Google Backtracks On Plans For URL Shortener Service Impact of AI on Tech Content Creators Pre-commit Hooks, requestAnimationFrame, Code Reviews, and More - Syntax #922 CodePen Radio CSS Tools: Reset CSS Item Flow – Part 2: next steps for Masonry | WebKit