Views From The Bus - Brought to you by Procopio

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Join host Bob Rief and his extraordinary group of friends as they share legendary stories of lifestyle, business, and innovation on the Views From The Bus podcast.

Views From The Bus


    • Apr 24, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 43m AVG DURATION
    • 26 EPISODES


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    Latest episodes from Views From The Bus - Brought to you by Procopio

    John Mclean, Beacons Capital Group

    Play Episode Listen Later Apr 24, 2025 33:27


    In this episode of Views from the Bus, Beacons Capital Group Founder and CEO, John McLean, shared some amazing tips about non-dilutive debt. That may sound like a mouthful of financial jargon, but listen to the podcast and learn how capital preservation and growth strategies can quickly benefit your company. In one example John gave a rapid growth company in our space had simply outgrown their capital. As a last-ditch strategy, the Founders planned to offer 40% of their equity; instead, they sought advice and inventory financing through Beacon's. Now a few years later, the sales scaled, the Founders retained their equity, and of course, their earnings scaled as well. Multi million dollar good decision. Listen in and check out Beacons Capital Group website!

    Emily Irion, World Trade Center San Diego

    Play Episode Listen Later Mar 27, 2025 28:07


    In the latest episode of View from the Bus, Bob chats with Emily Irion, Senior Manager at World Trade Center San Diego, part of the Regional EDC—an organization he calls one of the most high-minded he's encountered. Emily highlights the EDC's vital role in strengthening the local economy, partnering with 150+ businesses to keep San Diego globally competitive while providing free resources to help local businesses grow. Tune in to learn how they're driving inclusive economic growth and ensuring every San Diegan benefits.

    Krystal Gillis, Tighties

    Play Episode Listen Later Mar 11, 2025 47:12


    In this episode of View from the Bus, Bob Rief chats with Krystal Gillis, Founder, and CEO of Tighties — a game-changing brand revolutionizing injury prevention and performance apparel. As a graduate of the SDSI Accelerator, Krystal shares her founder story, her journey of launching multiple businesses, and the importance of building a memorable brand.Hear her insights on entrepreneurship, overcoming obstacles, and creating products that truly make an impact. Don't miss this inspiring conversation!View from the Bus is proudly sponsored by ⁠Procopio⁠—thank you for supporting this incredible community.

    Neil Salyards, Procopio

    Play Episode Listen Later Feb 20, 2025 51:18


    In the latest episode of View from the Bus, Bob sits down with Neil Salyards, Senior Associate at Procopio Law and an expert in intellectual property. Neil specializes in trademark and copyright protection, helping businesses safeguard their brands from day one.Together, Bob and Neil break down why IP protection should be a top priority for new companies, sharing real-world stories of brand protection in action. Whether you're launching a startup or looking to strengthen your existing business, this episode is packed with valuable insights on securing your brand's future.View from the Bus is proudly sponsored by ⁠Procopio⁠—thank you for supporting a stronger, more protected business community!

    David Newman, RX Smart Gear

    Play Episode Listen Later Aug 29, 2024 43:05


    In the latest episode of the View from the Bus podcast, Bob chats with David Newman, Founder and CEO of RX Smart Gear. David's entrepreneurial journey began when a friend dragged him to a CrossFit gym, where he quickly got hooked. Noticing the need for better jump ropes tailored to athletes, he launched RX Smart Gear—starting with custom ropes and growing into a full line of innovative fitness equipment. Hear David's inspiring story in the full episode here! The Views from the Bus podcast is sponsored by Procopio! Procopio is a full legal service with an expertise in helping out entrepreneurs and SAL startups!

    Sean Lake, BUBS Naturals

    Play Episode Listen Later Aug 6, 2024 42:39


    In the newest episode of View from the Bus, Bob chats with Sean Lake, CEO and Founder of BUBS Naturals. They delve into Sean's inspiration behind the brand, rooted in the legacy of his friend and decorated Navy SEAL Glen 'BUB' Doherty, along with BUBS' commitment to health and wellness. Listen to learn about Sean's journey and the incredible story of BUBS Naturals' conception and mission to keep people healthier for longer.

    Bruce McFarland, American Wave Machine

    Play Episode Listen Later Apr 29, 2024 61:32


    In the latest episode of Views from the Bus, Bob interviews wave manufacturer and a pioneer in surfing Bruce McFarland owner of American Wave Machines. If you aren't familiar with American Wave Machine the San Diego company is a world leader in wave pool technology and their top of the line wave technology Perfectswell, is implemented in 5 wave pools around the world, with more to come. To listen in to their fascinating episode

    Guy Kawasaki, Remarkable People

    Play Episode Listen Later Jan 13, 2024 54:09


    In this episode of Views From The Bus , Bob Rief is joined once again by his good friend and legendary tech leader ⁠Guy Kawasaki⁠. In a really odd twist of events, Bob is going to be the interviewee and Guy is going to be the interviewer. After the episode be sure to check out Guy's podcast ⁠Remarkable People⁠! It features guests like Garrett McNamara, Sean Thompson, Jane Goodall, Margaret Atwood and Neil deGrasse Tyson. Lastly, big thank you to the official sponsor of the Views from the Bus podcast  ⁠Procopio, Cory, Hargreaves & Savitch LLP⁠⁠. Procopio is one of our most essential members providing a full legal service, and they are experienced in helping out entrepreneurs!

    Kevin Tighe, Beachly

    Play Episode Listen Later Dec 18, 2023 48:06


    In the latest episode of Views from the Bus, Bob talks with Kevin Tighe, CEO & Co-founder of Beachly. Beachly is a subscription brand rooted in beach, outdoor, and active lifestyles. They have also been named one of the top 500 fastest-growing brands in America for back-to-back years. We are also happy to announce Procopio, Cory, Hargreaves & Savitch LLP⁠ as the official sponsor of the Views from the Bus podcast. Procopio is one of our most essential members providing a full legal service, and they are experienced in helping out entrepreneurs!

    Ron Hadler, Red Door Interactive

    Play Episode Listen Later Sep 20, 2023 38:06


    In today's episode of Views From the Bus, Bob gets to something on the top of all business minds, Artificial Intelligence (AI) with Ron Hadler of Red Door Interactive! Ron is the VP of innovation for Red Door Interactive, San Diego's best full service agency. And our topic today is all about the brain in front of the change that's coming with Gen AI.  If you missed the previous presentation Ron did for our Ask the Expert series on Gen AI a few months ago, here's your second chance! 

    Dana Rowley, SDSI Accelerator

    Play Episode Listen Later Aug 31, 2023 43:37


    In this episode, we meet Dana Rowley, a prominent figure in San Diego's business scene. Dana directs the SDSI Business Accelerator, which has help given rise to over 140 emerging brands in the city. If launching one brand is a challenge, imagine kickstarting 140 – a truly remarkable feat. This episode is tailor-made for young business founders standing at a crossroad. Whether you're try to figure out how to get to scale, you're faced with a major pivot, looking for help with strategy with marketing or organizational issues, or maybe need gateways into the financial community. Whatever the reason, entrepreneurs and young business founder take a listen here. 

    John Sarkisian, SDSI

    Play Episode Listen Later Aug 17, 2023 43:26


    Welcome to View From the Bus podcast brought to you by San Diego Sport innovators. In today's episode, we have a special interview with John Sarkisian, one of San Diego's most successful entrepreneurs, an investor interested in emerging companies and technologies.

    Wes Horbatuck, Driftline

    Play Episode Listen Later Jul 18, 2023 35:46


    In today's episode of Views From the Bus, Bob sits down with Driftline's Co-founder, Wes Horbatuck. Driftline have a patented board shorts called Drifties, which have a specialized inner liner made out of wetsuit material, connected to a stylish outer boardshort shell. Listen in to hear Wes's story and journey with Driftline.

    Steven Morris, The Beautiful Business

    Play Episode Listen Later Feb 10, 2023 48:31


    In today's episode of Views From The Bus, we have a really amazing opportunity to interview Steven Morris. He is the author of a really great book called The Beautiful Business, which really is a must read for all CEOs. Steven is a true thought provocateur, a really good brand strategist, and business advisor. Listen in for a deep dive into the beauty of business!

    Cristobal Murillo, Selk'bag

    Play Episode Listen Later Jan 18, 2023 35:39


    In today's episode Bob talks with Cristobal Murillo, Co-founder and CEO of Selk'bag, who has implemented a very successful influencer marketing campaign to help get eyeballs on his unique wearable sleeping bags. Listen in to hear about his strategy to riding the viral wave of social media.

    Isaac Howe, Orucase

    Play Episode Listen Later Dec 1, 2022 43:07


    This is a start of a new series of Views From The Bus, where Bob is shifting away from the historic founders to a much more current and scrappy set of founders. Many who have founded or birthed their businesses in these amazingly fast moving times, their insights are not historic, they're immediate, they're relevant, and they're actionable today In today's episode, we'll meet Isaac Howe, who co-founded Orucase with his brother and are a recent SDSI Accelerator graduate. They graduated from the program in 2019 right before Covid-19 changed the world, and stopped all travel. And if you don't know Orucase they make the best bike cases to take your bike on any airline at a reasonable baggage price. Listen in to hear how Isaac and his team worked to keep their heads above water.

    Young CEO Special: Mandy Fry (Z Supply) & Jay Barton (ASRV)

    Play Episode Listen Later Nov 29, 2021 68:58


    In this special episode, Bob joins two of the best young CEOs in the sport and active lifestyle industry, Mandy Fry from Z Supply, and Jay Barton from ASRV, to discuss their approach to the new business reality.

    Tradian Maier, EarPro

    Play Episode Listen Later Sep 22, 2021 29:40


    In this episode of the Views From The Bus podcast, Bob Rief is joined by Tradian Maier, Founder of EarPro. Many surfers and water sports participants have a common issue of Surfer's ear, a condition that causes blockage of the ear canal. Tradian caught Bob's attention when he applied to the SDSI Accelerator Group with a solution for Surfer's ear. Listen to Tradian and Bob discuss the importance of ear health and how SDSI teamed up with EarPro to launch their product successfully in the United States.

    Justin Gardner, BLDG Active

    Play Episode Listen Later Jun 18, 2021 43:51


    In this episode of the Views From The Bus podcast, Bob Rief is joined by his friend Justin Gardner, CEO and Founder of BLDG Active Skin Repair. BLDG Active Skin Repair is 99% effective against all bacteria, including the complex bacteria that you find in the ocean. And here's the big news...it does not sting. BLDG Active uses the same molecule that your white blood cells produce and is able to replicate the same immune response that your body's creating to help fight off bacteria and help heal. Justin is a very progressive thinker, very fast to pivot, and uses a very contemporary digital marketing plan that has allowed him to navigate the pandemic and come out with a stronger brand.

    Guy Kawasaki, Remarkable People

    Play Episode Listen Later May 20, 2021 49:11


    In this episode of Views From The Bus, Bob Rief is joined by his good friend and legendary tech leader Guy Kawasaki. The two talk about Guy's love for surfing and how he picked the sport up at 60 years old. Guy now has a podcast called Remarkable People that has featured guests like Jane Goodall, Margaret Atwood, Arianna Huffington, Kristi Yamaguchi, and more!

    Joe Kudla, Vuori

    Play Episode Listen Later Apr 22, 2021 42:36


    Joe Kudla, Founder of Vuori, a performance apparel brand with a nontraditional approach to activewear, joins the Views From the Bus Podcast. Vuori is inspired by the Encinitas and Southern California Lifestyle. Their mission is to create products that help people live extraordinary lives. In this episode, Joe shares how Vuori entered the market, and how they survived a few obstacles on the way.

    Jeff Kelley, Sanuk

    Play Episode Listen Later Mar 25, 2021 29:58


    When it comes to legendary brands that reflect the San Diego lifestyle, there's not many better one than Sanuk. Jeff Kelley, Founder of Sanuk, joins Bob Rief in the Views From The Bus Podcast. In the 90s, Jeff started making sandals out of indoor-carpet and the spirit of innovation became the backbone of the brand. Jeff has a rare combination of creativity and a sense of humor.

    Beaver and Pam Theodosakis, Prana

    Play Episode Listen Later Feb 19, 2021 36:00


    In this episode of the Views From The Bus podcast, Bob Rief is joined by Beaver and Pam Theodosakis, Founders of Prana. There aren't too many husband-wife successful entrepreneurs with successful marriages in this business, but Beaver and Pam are really the best examples of coming together and creating something that wasn't there before.

    Tony Finn, Liquid Force

    Play Episode Listen Later Feb 11, 2021 41:05


    In this episode of the Views From The Bus podcast, Bob Rief is joined by Tony Finn, the Founder of Liquid Force. Tony is one of the most disruptive and unique marketers and is virtually known by everybody in the global world of action sports. 20 years ago, Bob met the stranger Tony and he is certainly the best example of openness, friendliness, and positive energy of anybody he has ever known.

    Bob McKnight, Quiksilver

    Play Episode Listen Later Feb 4, 2021 52:44


    In this episode of Views From The Bus, Bob Mcknight, former CEO of Quiksilver joins Bob Rief. There has been no brand more legendary than Quiksilver and no founder more legendary than Bob, even though he's probably going to deny that.

    Steve Lake, Sector 9

    Play Episode Listen Later Jan 18, 2021 50:19


    In this episode of the Views From The Bus Podcast, Bob Rief talks with Steve Lake, the co-founder of Sector 9, a truly legendary brand and a fundamental part of the San Diego lifestyle. Steve shares his background on how he started the brand, and also gives advice to young entrepreneurs who are looking to convert their passion into a business.

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