Podcast appearances and mentions of joe kudla

In this Live Greatly podcast episode Kristel Bauer shares clips from four of her favorite conversations in 2024. This episode includes snippets from episodes with Bestselling Author of The Future Of Happiness, Amy Blankson, the Founder and CEO of Vuori, Joe Kudla, author of Likeable Badass, Alison Fragale PhD and the author of 7 Rules of Self-Reliance, Maha Abouelenein. Wishing you and your loved ones a Happy New Year! Key Takeaways From This Episode: Snippets from some of Kristel's favorite conversations in 2024 Explore Having Kristel Bauer speak at your next event or team meeting. https://www.livegreatly.co/contact  Order Kristel's Book  Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness and performance expert, keynote speaker and TEDx speaker supporting organizations and individuals on their journeys for more happiness and success. She is the author of Work-Life Tango: Finding Happiness, Harmony, and Peak Performance Wherever You Work (John Murray Business November 19, 2024). With Kristel's healthcare background, she provides data driven actionable strategies to leverage happiness and high-power habits to drive growth mindsets, peak performance, profitability, well-being and a culture of excellence. Kristel's keynotes provide insights to “Live Greatly” while promoting leadership development and team building.   Kristel is the creator and host of her global top self-improvement podcast, Live Greatly. She is a contributing writer for Entrepreneur, and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. As an Integrative Medicine Fellow & Physician Assistant having practiced clinically in Integrative Psychiatry, Kristel has a unique perspective into attaining a mindset for more happiness and success. Kristel has presented to groups from the American Gas Association, Bank of America, bp, Commercial Metals Company, General Mills, Northwestern University, Santander Bank and many more. Kristel has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine and she has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC, and Ticker News. Kristel lives in the Fort Lauderdale, Florida area and she can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Buy Kristel Bauer's book, Work-Life Tango: Finding Happiness, Harmony and Peak Performance Wherever You Work (John Murray Business, November 19th 2024) Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

Blake and David look into OpenAI's complex entity structure and potential conversion from nonprofit to for-profit, highlighting the significant financial implications. They also discuss the challenges facing FreshBooks amid recent layoffs and shifting market dynamics and then explore the journey of Vuori's CEO Joe Kudla, emphasizing how his accounting background contributed to the company's success. Wrapping things up, we've got listener questions about the value of CPA licenses and growing advisory services in accounting firms.Sponsors Relay - http://accountingpodcast.promo/relayIgnition - http://accountingpodcast.promo/ignitionMercury - http://accountingpodcast.promo/mercuryChapters(02:15) - OpenAI's Nonprofit to For-Profit Dilemma (05:44) - Understanding OpenAI's Complex Structure (13:28) - The Financial Implications of OpenAI's Transition (27:34) - Vuori's CEO: From Accounting to Fashion (34:44) - The Power of Pricing: Vuori's Success Story (35:09) - The Importance of Accounting in Entrepreneurship (36:48) - FreshBooks' Struggles and Market Position (39:42) - The Future of FreshBooks and Industry Trends (46:02) - Listener Mail: CPA Value and Audit Challenges (53:34) - Exploring Advisory Services and Technology Solutions (59:22) - Closing Thoughts and Community Engagement  Show NotesOpenAI closes $6.6 billion funding haul with investment from Microsoft and Nvidiahttps://www.reuters.com/technology/artificial-intelligence/openai-closes-66-billion-funding-haul-valuation-157-billion-with-investment-2024-10-02/How Vuori's Joe Kudla went from accountant to fashion industry successhttps://www.goldmansachs.com/insights/goldman-sachs-talks/joe-kudlaFreshBooks lays off 140https://www.accountingtoday.com/news/freshbooks-lays-off-140-staff-cites-challenging-18-monthsSEC Charges Olayinka Oyebola and His Accounting Firm With Aiding and Abetting Massive Fraudhttps://www.sec.gov/newsroom/press-releases/2024-157Need CPE?Get CPE for listening to podcasts with Earmark: https://earmarkcpe.comSubscribe to the Earmark Podcast: https://podcast.earmarkcpe.comGet in TouchThanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040.SponsorshipsAre you interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus.Need Accounting Conference Info? Check out our new website - accountingconferences.comLimited edition shirts, stickers, and other necessitiesTeePublic Store: http://cloudacctpod.link/merchSubscribeApple Podcasts: http://cloudacctpod.link/ApplePodcastsYouTube: https://www.youtube.com/@TheAccountingPodcastSpotify: http://cloudacctpod.link/SpotifyPodchaser: http://cloudacctpod.link/podchaserStitcher: http://cloudacctpod.link/StitcherOvercast: http://cloudacctpod.link/OvercastClassifiedsForwardly - https://www.forwardly.com/Client Hub - https://clienthub.app/Coefficient - http://accountingpodcast.promo/coefficentexpoWant to get the word out about your newsletter, webinar, party, Facebook group, podcast, e-book, job posting, or that fancy Excel macro you just created? Let the listeners of The Accounting Podcast know by running a classified ad. Go here to create your classified ad: https://cloudacctpod.link/RunClassifiedAdTranscriptsThe full transcript for this episode is available by clicking on the Transcript tab at the top of this page

Joe Kudla is the visionary founder and CEO of Vuori (pronounced VEE-YOUR-EE), a brand that's redefining activewear. Joe's path to success is anything but ordinary, including a career in fashion and modeling that took him to the fashion capitals of Italy and also, accounting.However, his entrepreneurial spirit led him back to the U.S., where he faced the challenges of launching his own business ventures, including two failed clothing businesses. Interestingly, the second one was Vuori, but not the Vuori we know today.In this episode, Joe shares a fascinating story about a random encounter with a lady who predicted his future life and business success with uncanny accuracy. This bizarre yet prophetic moment set the stage for Joe's next steps.Around that time, Joe took up yoga. When he developed a passion for it, he saw a gap in the market for high-quality, versatile men's activewear that seamlessly transitions from workouts to casual wear. This insight catalyzed Vuori, a brand known for its premium, innovative apparel embodying the active California lifestyle.Joe talks about the significant milestones in Vuori's growth, including a $45 million investment from Norwest Venture Partners in 2019 and a staggering $400 million investment led by Softbank in 2021, which catapulted the company's valuation to $4 billion.Beyond the numbers, Joe delves into his core values of clarity, well-being, and the power of the mind, emphasizing the importance of community and how Vuori aims to bring people together. He also shares his belief that "product is everything" and how this philosophy drives every decision at Vuori.Tune in to hear Joe Kudla's incredible journey, the lessons he's learned, and how he's building a brand that stands for more than just clothing.***CHA-CHING! Customers are rushing to your store. Do you have a point-of-sale system you can trust or is it (ahem) a real P.O.S.? You need Shopify for retail.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in person. Get hardware that fits your business. Take payments by smartphone, transform your tablet into a point-of-sale system, or use Shopify's POS Go mobile device for a battle-tested solution.Plus, Shopify's award-winning help is there to support your success every step of the way.Do retail right with Shopify. Sign up for a one-dollar-per-month trial period at www.shopify.com/founderhour. Once again, go to www.shopify.com/founderhour to take your retail business to the next level today.***The Founder Hour is brought to you by Outer. Outer makes the world's most beautiful, comfortable, innovative, and high-quality outdoor furniture - ALL from sustainable materials - and is the ONLY outdoor furniture with a patented built-in cover to make protecting it effortless. From teak chairs to fire pit tables, everything Outer makes has the look and feel of what you'd expect at a 5-star resort, for less than you'd pay at a big box store for something that won't last.For a limited time, get 10% off at www.liveouter.com/thefounderhour. Terms and conditions apply. ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.x.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

Vuori founder Joe Kudla joins Guy on the Advice Line, where they work through business challenges with three early-stage founders.Today we meet Laurie, a Florida-based physician with savings to invest back into her fashionable scrubs company. Then Brendan, who wants to bring his Irish handbags to the American luxury market. And Steve in Colorado, who's exploring wholesale opportunities for his colorful skins for ski gloves.If you'd like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you'd like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And to hear Vuori's founding story, check out Joe's first appearance on the show in 2023.This episode was produced by Sam Paulson with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this Live Greatly podcast episode, Kristel Bauer sits down with Joe Kudla, the founder and CEO of Vuori, a performance apparel brand inspired by the active California lifestyle.  Kristel and Joe discuss how and why Vuori got started, the importance of embracing a growth mindset in business and in life, a look into the big lessons Joe has learned from his journey with Vuori and more! Tune in now!  Key Takeaways From This Episode A look into how and why Joe started the performance apparel brand, Vuori How Joe navigates the stress of being a Founder Vuori's Happiness Investment  How Joe uses yoga and breathwork as a stress reliever A big life lesson and a big professional lesson Joe has learned from his time at Vuori Joe's leadership style and how he attracts and keeps top talent at Vuori The importance of embracing a growth minsdet How Joe approaches company culture  The team at Vuori sent Kristel out some complimentary clothing and she was really impressed with the quality and the softness of the fabric! About Joe Kudla: Joe Kudla is the founder and CEO of Vuori, a performance apparel brand inspired by the active California lifestyle. A yogi, surfer, outdoorsman and former college athlete, he drew upon his experiences to disrupt the market with A New Perspective on Performance Apparel.  Functional, high‑quality clothing that does not sacrifice style—Built to move in. Styled for life.  Founded in 2015, Vuori received a $400 million investment and $4B valuation from SoftBank Vision Fund 2 in 2021, marking one of the largest investments in a private apparel company. Ernst & Young LLP honored Joe with the Entrepreneur Of The Year® 2022 Pacific Southwest Award. He was also named Glossy's Founder of the Year in 2022.  With a background in accounting, Joe founded the IT consulting firm Vaco SanDiego prior to launching Vuori. Today, he lives in Encinitas, CA with his wife and two children. True to the brand ethos, he still makes time every day to get outside and stay active.  Connect with Vuori Website: https://vuoriclothing.com/  LinkedIn: https://www.linkedin.com/company/vuori-inc-/  Instagram: https://www.instagram.com/vuoriclothing/  Facebook: https://www.facebook.com/vuoriclothing  X: https://twitter.com/vuoriclothing  LinkedIn: https://www.linkedin.com/company/vuori-inc-/  About the Host of the Live Greatly podcast, Kristel Bauer: Kristel Bauer is a corporate wellness expert, popular keynote and TEDx speaker, and the host of top-rated podcast, “Live Greatly,” a show frequently ranked in the top 1% for self-improvement. Kristel is an Integrative Medicine Fellow & Physician Assistant with clinical experience in Integrative Psychiatry, giving her a unique perspective into optimizing mental well-being and attaining a mindset for more happiness and success in the workplace and beyond. Kristel decided to leave clinical practice in 2019 when she founded her wellness platform “Live Greatly” to share her message around well-being and success on a larger scale.  With a mission to support companies and individuals on their journeys for more happiness, success, and well-being, Kristel taps into her unique background in healthcare, business, and media, to provide invaluable insights into high power habits, leadership development, mental well-being, peak performance, resilience, sales, success, wellness at work, and a modern approach to work/life balance. Kristel is a contributing writer for Entrepreneur and she is an influencer in the business and wellness space having been recognized as a Top 10 Social Media Influencer of 2021 in Forbes. A popular speaker on a variety of topics, Kristel has presented to groups at APMP, Bank of America, Commercial Metals Company, General Mills, Northwestern University, Mazda, Santander Bank and many more. She has been featured in Forbes, Forest & Bluff Magazine, Authority Magazine & Podcast Magazine, has contributed to CEOWORLD Magazine & Real Leaders Magazine, and has appeared on ABC 7 Chicago, WGN Daytime Chicago, Fox 4's WDAF-TV's Great Day KC and Ticker News. Kristel lives in the Chicago area with her husband and their 2 children.  She can be booked for speaking engagements worldwide. To Book Kristel as a speaker for your next event, click here. Website: www.livegreatly.co  Follow Kristel Bauer on: Instagram: @livegreatly_co  LinkedIn: Kristel Bauer Twitter: @livegreatly_co Facebook: @livegreatly.co Youtube: Live Greatly, Kristel Bauer To Watch Kristel Bauer's TEDx talk of Redefining Work/Life Balance in a COVID-19 World click here. Click HERE to check out Kristel's corporate wellness and leadership blog Click HERE to check out Kristel's Travel and Wellness Blog Disclaimer: The contents of this podcast are intended for informational and educational purposes only. Always seek the guidance of your physician for any recommendations specific to you or for any questions regarding your specific health, your sleep patterns changes to diet and exercise, or any medical conditions.  Always consult your physician before starting any supplements or new lifestyle programs. All information, views and statements shared on the Live Greatly podcast are purely the opinions of the authors, and are not medical advice or treatment recommendations.  They have not been evaluated by the food and drug administration.  Opinions of guests are their own and Kristel Bauer & this podcast does not endorse or accept responsibility for statements made by guests.  Neither Kristel Bauer nor this podcast takes responsibility for possible health consequences of a person or persons following the information in this educational content.  Always consult your physician for recommendations specific to you.

Yaz wrote a story about an upstart wrestling league called All Elite Wrestling (AEW) and its founder and CEO Tony Khan. ‘Fast Company' deputy editor David Lidsky joined us to chat about Yaz's piece on Tony, why he formed AEW in 2019, and how he was a huge wrestling nerd who grew up doing e-wrestling. And here are some more wrestling updates: Starting in January 2025, WWE's flagship series, Raw, will be moving to Netflix WWE will still have some shows streaming on Peacock and still has pay-per-view offerings Dwayne ‘The Rock' Johnson is joining the board of directors at TKO Group (which consists of UFC and WWE) Then, our producer Blake Odom sat down with Vuori founder and CEO Joe Kudla. They chatted about the company's $4 billion valuation, its most prominent investor (SoftBank), and how it jumped into the very crowded athleisure space.

Yaz wrote a story about an upstart wrestling league called All Elite Wrestling (AEW) and its founder and CEO Tony Khan. ‘Fast Company' deputy editor David Lidsky joined us to chat about Yaz's piece on Tony, why he formed AEW in 2019, and how he was a huge wrestling nerd who grew up doing e-wrestling. And here are some more wrestling updates: Starting in January 2025, WWE's flagship series, Raw, will be moving to Netflix WWE will still have some shows streaming on Peacock and still has pay-per-view offerings Dwayne ‘The Rock' Johnson is joining the board of directors at TKO Group (which consists of UFC and WWE) Then, our producer Blake Odom sat down with Vuori founder and CEO Joe Kudla. They chatted about the company's $4 billion valuation, its most prominent investor (SoftBank), and how it jumped into the very crowded athleisure space.

Yaz wrote a story about an upstart wrestling league called All Elite Wrestling (AEW) and its founder and CEO Tony Khan. ‘Fast Company' deputy editor David Lidsky joined us to chat about Yaz's piece on Tony, why he formed AEW in 2019, and how he was a huge wrestling nerd who grew up doing e-wrestling. And here are some more wrestling updates: Starting in January 2025, WWE's flagship series, Raw, will be moving to Netflix WWE will still have some shows streaming on Peacock and still has pay-per-view offerings Dwayne ‘The Rock' Johnson is joining the board of directors at TKO Group (which consists of UFC and WWE) Then, our producer Blake Odom sat down with Vuori founder and CEO Joe Kudla. They chatted about the company's $4 billion valuation, its most prominent investor (SoftBank), and how it jumped into the very crowded athleisure space.

Hall of Fame Skater Chris Miller is still winning championships in his 50s with his iconically smooth, fluid style and precision against other legends like Tony "Birdman" Hawk. Growing up near the famous Pipeline Skate Park in Upland, California, Chris turned pro while still a high-schooler. He's since gone on to win about every competition on the circuit. Miller found an outlet for his prodigious and prolific artistic talents designing his own decks at an early age. He moved into the clothing side of the business through several iterations with partners and on his own, including the coveted Planet Earth brand. While living in north San Diego County, he partnered up with fellow entrepreneur Joe Kudla to create Vuori in 2014. The company made yoga and comfort wear for men, and was successful early. Nothing prepared them for the pandemic, which Miller describes as a scary time of uncertainty, but it didn't take long before home-bound people found Vuori's versatile and comfortable clothes irresistible. It is now valued at $4 billion. Chris Miller talks over the rise and fall and rise again of skating culture, how important it has become to youth all over, his early heroes Stacy Peralta and Tony Alva, how he came to Ojai and much, much more. He is married to Lauren Dollie Duke, another friend of the pod, whose book "Shithouse" has become a surprise hit. We did not talk about the Copper River sockeye salmon runs, the NFL playoffs or parcheesi. Check out one of the many magazine profiles of Chris Miller ... https://welcomeskateboards.com/blogs/news/chris-miller-the-chromeball-interview

Vuori founder Joe Kudla built a 4-billion-dollar company on a risky idea: that men actually cared about the clothes they worked out in. When Joe launched Vuori in 2015, women's athleisure brands like Lululemon were exploding, but there wasn't a similar brand that catered to men. So Joe set out to sell men's workout clothes that didn't scream “hey, these are workout clothes!” and tried to place them into yoga studios and other small stores. At first Vuori didn't get much traction – so Joe made a quick pivot to DTC, soon learning that men were more likely to buy activewear if it worked for everything: yoga, running, hiking, or just hanging out. After risking its dwindling cash on a major marketing campaign, Vuori hit its stride, becoming profitable within two years after launch.This episode was produced by Rommel Wood, with music by Ramtin Arablouei.Edited by Neva Grant, with research help from Alex Cheng.Our engineers were Gilly Moon and Josh Newell.You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to a special encore episode of the podcast, where we open up the back catalogue and share some of our favourite and most popular episodes that are worth a second (or perhaps your first) listen. Today we bring you our exclusive interview with Joe Kudla, CEO and Founder of Vuori, the fast-growing Southern California-inspired activewear brand. Joe's journey is a fascinating one that anyone in retail and branding will enjoy and can learn from.   We discuss the origin story of the company and discover how two big pivots allowed Vuori to find its unique positioning and set it on its path to its recent $4 billion valuation. We also unpack how Vuori plans to stay remarkable in a crowded activewear space and why physical retail will be key to its next stage of growth. Lastly we learn about the importance of "word of mouth"--to be literally remarkable--in propelling Vuori forward.Since we released this episode, Vuori has opened 30+ retail stores, 10 in 2023 so far, and is targeting about 25/year.  And is profitable.  Truly Remarkable. About JoeJoe Kudla is the founder and CEO of Vuori, a rapidly growing performance apparel brand inspired by the aspirational active Southern California lifestyle. A student of life and various active pursuits, he drew upon his personal interests to bring a new perspective to the activewear market, prioritizing versatility, comfort and sustainability. Prior to Vuori, he started Vaco San Diego, a professional accounting and IT consulting firm and he started his career as a CPA at Ernst & Young. Joe earned his accounting degree from the University of San Diego where he was acknowledged as an all American Lacrosse player.Steve Dennis is a strategic advisor, keynote speaker, and bestselling author of focused on growth, innovation, and the impact of digital disruption. He is widely considered one of the foremost and influential voices in the retail industry. You can learn more about Steve on his  website.  His #1 bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

Joe Kudla, Founder & CEO of San Diego-based activewear brand, Vuori (meaning "mountain" directly translated in Finnish -- and by the brand as an aspirational metaphor for climbing and achieving one's dreams) is at the helm of a $4 billion dollar startup. Founded in 2015, Vuori was created from the notion that men did not have the same, versatile activewear options as their female counterparts – a gap in the quickly growing market that Joe decided to fill. He set out to conceptualize and craft garments made for both movement & everyday life that men would actually want to wear – a vision that gave birth to the Vuori brand. Throughout the years, Joe has led Vuori to see incredible growth as a brand – becoming profitable in just two years into business (2017, and catalyzed through the brand's $400 million capital raise in the Fall 2021. Joe and his team have always stuck to the core ethos of the start-up mission they set out to solve in the beginning – creating unparalleled active and everyday wear staples, hinging on technical fabrications, cutting edge silhouettes, and unique innovation concepts, to make a mark on the category unlike any other brand today.It is this continued vision to create comfortable, style-forward wardrobe staples for men on the move – such as Vuori's hero Men's Ponto Performance Jogger, that has quickly propelled additional consumer interest from women. Such interest in the brand from the female consumer quickly led to the conception of a women's cohort of Vuori in 2018, introducing similar styles for women – marrying performance, fit, functionality, and style for her.Today, Joe and his team support a thriving business that is split equally across genders – delivering on core best sellers and expanding the innovation pipeline year over year. However, growth is not only seen on a DTC basis. Since its start in 2015, Vuori has successfully expanded on an omni channel basis under Joe's helm – opening stores in nearly 30 cities nationwide and at retailers around the globe, as well as captivating consumers across digital/in-person community building initiatives – such as Vuori's free online workout streaming service and in-person series – ACTV Club. Special thanks to our sponsor WeWork!Your working week deserves its little luxuries. Beautiful spaces to spark ideas in person. Designed carefully for collaboration. And peaceful nooks for focus mode.Wifi that... well, works Add unlimited coffee on tap Or how about free flowing Kombucha? Tailored networking events And a ready made community, a true home away from home Tap in down the road Or touch down in locations around the world From Manhattan to Manchester London to LA... Bring the whole team this way And we mean the whole team... (in a whisper like a secret) WeWork is dog friendly Don't just work from anywhere WeWork -  Now, you can unlock productive, flexible workspace at over 180 locations near you with WeWork All Access Basic. -  Get 30% off your first 5 months by using code BRYANAA30. -  To redeem this offer, visit we.co/behindthebrand 

NJ and Greg take a look at premium performance apparel, Vuori and how it dominates.  Vuori's founder Joe Kudla took a circuitous route to starting and building Vuori into a brand that has a $4 billion valuation.  He was a model, then an accountant and finally a recruiter before he started Vuori.  Then the brothers cover the Super Bowl.

Joe Kudla is the founder of Vuori, an activewear apparel brand focused on style, comfort and versatility. Since its launch in 2014, Vuori has become one of the top brands in the space providing high end activewear that is comfortable enough to work out in, but classy and stylish enough for any occasion. Inspired by his own athletic background, Joe originally founded Vuori because he wanted to create a line of yoga apparel geared toward men. Since then it has blossomed to be the premier activewear apparel brand and is worn by top athletes, trainers, professionals and everyday people alike. In this episode, the boys learn about how Joe founded Vuori, and how the vision has changed over time. He shares how his meditation and breath work practices help guide him on his entrepreneurship journey. Joe explains how his background in athletics inspired him to want to create a brand that was different from some of the popular activewear brands of the time. He shares how he targeted high-end partners in order to establish credibility among consumers in his early days and how that paid off as the brand grew. This episode is great for anyone interested in entrepreneurship, activewear, or yoga and meditation.  Follow us on social media! https://instagram.com/studioxxiipodcast https://instagram.com/brockohurn https://instagram.com/wmeldman33

Joe Kudla, Founder and CEO of Vuori, discusses the company's investment from Softbank and the brand's growth strategy. Bloomberg Businessweek Editor Joel Weber and Bloomberg Markets Magazine Editor Christine Harper discuss Paul Volcker's inflation fight. Jackie Davalos, Bloomberg Technology Reporter, talks about Uber and Lyft following the Department of Labor's latest gig-worker rules. And we Drive to the Close with Leuthold Group CIO, Doug Ramsey.  See omnystudio.com/listener for privacy information.

Joe Kudla, Founder and CEO of Vuori, discusses the company's investment from Softbank and the brand's growth strategy. Bloomberg Businessweek Editor Joel Weber and Bloomberg Markets Magazine Editor Christine Harper discuss Paul Volcker's inflation fight. Jackie Davalos, Bloomberg Technology Reporter, talks about Uber and Lyft following the Department of Labor's latest gig-worker rules. And we Drive to the Close with Leuthold Group CIO, Doug Ramsey.  See omnystudio.com/listener for privacy information.

Inspired by California's active, coastal lifestyle, Joe Kudla launched athletic clothing brand Vuori in 2015, aiming to blend the principles of ethical manufacturing, sustainability, community and quality. Here the CEO and founder shares the ups and downs of his career so far and tells us how Vuori secured major investment and a multibillion-dollar valuation by pushing the boundaries of activewear. See omnystudio.com/listener for privacy information.

Our guest this week is Michelle Poole, President of Crocs. As Crocs celebrates its 20th anniversary we dig into the remarkable growth story behind the increasingly iconic footwear company. We address head-on the polarizing (or is it fundamentally under-estimated?) nature of the brand and how Michelle has turned that to advantage. We also learn about the personalizing power of jibbitz and how product extensions and geographic expansion are fueling their growth. We also delve deep into the diverse, increasingly digitally-driven, go-to-market strategy that is putting the company on a path to hit $5 billion in sales by 2026. Lastly we get Michelle's perspective on how to balance purpose and profits.But first we take on the news of the week, including earnings from three DTC brands. Lululemon was first out of the gate with continuing strong results. RH also turned in another solid quarter, but their CEO called out concerns about increasing headwinds. Lastly, Chewy continues the trend of "profitless prosperity" for disruptor brands as they reported strong sales and mounting losses. Their co-founder (Ryan Cohen) also gets this week's chutzpah award for pushing big changes at Bed, Bath & Beyond when his company has yet to break-even. We also touch on all the store openings from Five Below and other value retailers and when this music might stop.Here is the episode with Vuori's CEO Joe Kudla that Michelle mentions.And don't forget to check out our bonus episode recapping this year's Shoptalk conference, recorded live from high above the Vegas Strip.  About MichelleMichelle Poole became President, Crocs, Inc. in September 2020 and has oversight of the Americas, Asia and EMEA regional commercial teams, as well as Product Design and Management, Merchandising, and Marketing teams. Prior to this, she served as our Executive Vice President, Chief Product and Merchandising Officer since April 2020 and as our Senior Vice President and Chief Product and Merchandising Officer since 2014.In addition to her product and merchandising responsibilities, Ms. Poole assumed responsibility for our Marketing function in 2017. Ms. Poole has more than 28 years of experience and proven success in the development of leading global fashion and lifestyle brands including Sperry Top-Sider, Timberland, Kangol, Converse, MTV Europe and Pepe Jeans where she held a range of marketing, merchandising & product management roles. Since 2018, Ms. Poole has served on the board of Pact, a privately held apparel brand, based in Boulder, CO. She received her Bachelor's honors degree in fashion marketing from the University of Northumbria, UK. About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

Welcome back for Episode 4 of The Nordy Pod! I'm Pete Nordstrom, president of Nordstrom and your host for this podcast, in which I take you up to the 6th floor of the Nordstrom corporate headquarters for an in-depth look into our company that has endured since 1901. In this episode, I talk with founder and CEO of Vuori Clothing, Joe Kudla. Joe's journey is a prime example of what it takes to chase down your passion, especially when everyone around you is telling you that you're crazy. Joe left his high-level position at a small but successful business to go start a new one in an extremely competitive and unpredictable industry. Against the advice of his close friends and family, Joe felt that he needed to do this for himself. Growing up as an athlete, he never felt the opportunity to express his wildly creative spirit lying beneath the surface. But when he dipped his toe into the fashion world, he knew it was where he belonged. Joe shares some great insight about endurance and hard work that I think we could all apply to our own lives. After my conversation with Joe, you're going to hear one of the most fabled stories of Nordstrom history. My cousin Jamie and I, accompanied by an amazing audio recording of Jamie's late father Jim Nordstrom, recount the famous “Monkey Story”, from a time when a handful of Nordstrom stores actually had live monkeys on display in the children's shoe department. What could go wrong? Thanks for tuning in! We hope you enjoy it! Did you know that you can actually be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send us an email to nordypodcast@nordstrom.com to be a part of the conversation!

Thank you Nagraj Kashyap for the introduction to our guest today Joe Kudla, founder and CEO of Vuori. Vuori is Performance Apparel Is Built To Move & Sweat In, Yet Styled For Everyday Life. We discuss why Joe wanted to start an athleisure wear brand, what his inspiration was, his approach to targeting specific customer personas and how he thinks about differentiation and scaling. I loved this conversation and learned alot from Joe. Without further ado, here he is. And there you have it. It was amazing chatting with Joe. I hope you all enjoyed listening and hearing Vuori's story as much as I enjoyed talking with him. Questions I ask him: What inspired you to start a clothing brand? What was the insight and what type of brand did you want to build? What was your initial target market and how did you think about the marketing mix? How did you enter a space that was already highly fragmented/seemingly saturated and adequately differentiate Vuori in the customers' eyes? Had a performance story How has the brand's message evolved? How did you make sure you had an inclusive message where you focused on the southern California lifestyle? How did you think about specialized? Did you come from an apparel or design background? What were the first steps? How did you think about sourcing materials and design? How and when did you first launch? How did you think about retail and having a cohesive omnichannel strategy? What's the ROI in retail? How do you think about the relationship retail to online/ecommerce? What's also the split between men's v women's and how does that affect your business? How do you differentiate themselves in a marketplace with hundreds of competitors? How do you articulate yourselves vs. lululemon? You've mentioned how profitability has been a focus since almost day one and you've been profitable since 2017. How do you manage profitability vs growth? What are some of the key decisions you've made that lends itself to a greater focus on profitability? How do you approach scale? What has been the impact of COVID on Vuori? How do you think about launching new products When and why did you first fundraise? What has been your approach to fundraising?

This episode we welcome Joe Kudla, CEO and Founder of Vuori, the fast-growing Southern California-inspired activewear brand. Joe's journey is a fascinating one that anyone in retail and branding will enjoy and can learn from. We discuss the origin story of the company and discover how two big pivots allowed Vuori to find its unique positioning and set it on its path to its recent $4 billion valuation. We also unpack how Vuori plans to stay remarkable in a crowded activewear space and why physical retail will be key to its next stage of growth. Lastly we learn about the importance of "word of mouth"--to be literally remarkable--in propelling Vuori forward.But first we take on the news of the week, including Kohl's coming under pressure from activists to pursue a sale, Amazon going deeper into physical retail with Amazon Style and a suburban iteration of Amazon Go to the suburbs, cutbacks at Glossier, and ever mounting issue of product returns.Amazon Style video linkNRF Returns StudySteve predicts the returns debacle back in 2017. AboutJoe Kudla is the founder and CEO of Vuori, a rapidly growing performance apparel brand inspired by the aspirational activeSouthern California lifestyle. A student of life and various active pursuits, he drew upon his personal interests to bring a newperspective to the activewear market, prioritizing versatility, comfort and sustainability. Prior to Vuori, he started Vaco SanDiego, a professional accounting and IT consulting firm and he started his career as a CPA at Ernst & Young. Joe earnedhis accounting degree from the University of San Diego where he was acknowledged as an all American Lacrosse player.About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

Joe Kudla is the Founder of apparel brand Vuori. Based in California, Vuori has taken the activewear market by storm, growing a loyal customer base and a retail portfolio that spans 13 locations across California, Colorado and Arizona. Today the brand is known for its super soft fabrics and versatile product range that can be worn by consumers wherever their day takes them.Joe launched Vuori in an attempt to heal his body after years of playing football and lacrosse in college. Following the advice of a friend he started attending Yoga classes, where he soon began to notice the kind of clothing people were wearing. Taking cues from Lululemon and Patagonia, he saw a gap in the marketplace for a brand catering specifically to men and so Vuori was born.On this episode of the In Conversation podcast, Camilla Rydzek, News and Features Writer at TheIndustry.fashion, speaks to Joe about his first entry in the fashion world, working as a model in Italy, how listening to customers feedback led him to pivot the business and why Vuori has embroidered thought-provoking quotes into the inside of its t-shirts.Get breaking news as it happens and be the first to know when our podcasts go live by following:  INSTAGRAM  ***  LINKEDIN  ***  TWITTER  ***  FACEBOOKGet breaking news, big name interviews & insights delivered to your inbox daily HERE

Having grown up poor, Founder and CEO of Vuori Joe Kudla always wondered what it would be like to have money and go on holiday, so he spent the first chapter of his career proving to himself that he could make money. But then he started to make life decisions differently. “I see myself on my deathbed. And I am coming to terms with that moment, am I going to look back and feel like I went for it, like I seized the day? Did I live a life in alignment with my passions, my heart, my interests? Or did I take the safe path?” In 2013 he founded Vuori, an activewear brand initially aimed at men. They nearly ran out of money in 2015, but a few pivots and several years later Vuori is worth $4b and launching in the UK this spring.  How has Joe done it in such a competitive industry? How has he done it having raised a pittance compared to his rivals? And why is clarity the ultimate currency? Sponsor links: smithandwilliamson.com/secretleaders netsuite.com/secretleaders linkedin.com/secretleaders vanta.com/secretleaders Want to receive our podcast on a weekly basis? Subscribe to our newsletter!

"I feel like I'm a student of life. If I wasn't given any other gifts, the one gift that I think I have is an appreciation for how finite this life is." -Joe Kudla Starting as a pop-up trailer by the beach in 2015, to numerous retail stores scattered throughout the U.S. in 2021, Vuori is an active lifestyle brand that draws inspiration from the aspirational coastal California lifestyle - an integration of yoga, surf, sport, art, and strong visionary spirit. In this episode, Joe shares the self-care and mindfulness practices he uses to maximize creativity, optimize productivity, and get into a flow state - including breath work, meditation, yoga, surfing, mountain biking, and journaling. Joe talks about the importance of community - and being in service to the community of Encinitas and all communities Vuori has a retail presence. And how the overlap of what made Joe successful as an athlete growing up has helped him become successful as an entrepreneur. Joe shares his journey from college graduate, to a modeling career that took him to Europe for two years, to accountant, to finally founding Vuori, and lessons and learnings along the way. This is an episode you don't want to miss. Full disclosure - I'm part of the Vuori Influencer program which includes discounts on all Vuori product. MY go-to items are the Kore short and tuvalu tee. I absolutely love the product

In this episode, we will hear another story of success. Our guest is the Chief Executive Officer/Founder of Vuori Inc. Apparel, built to move and sweat in, yet designed with a West Coast aesthetic that effortlessly transitions into everyday life, tearing down the boundaries of traditional activewear and a new perspective on performance apparel. Today, He will share how he jumped through the hurdles towards success, what inspired him to build this empire, and how they constantly innovate products for their patrons. You are going to love today's episode with Joe!

Joe Kudla, Founder and CEO at Vuori, discusses how his performance apparel brand saw growth during the pandemic and why the line between fitness and everyday clothing is blurred. Host: Carol Massar. Producer: Paul Brennan.

Joe Kudla, Founder and CEO at Vuori, discusses how his performance apparel brand saw growth during the pandemic and why the line between fitness and everyday clothing is blurred. Host: Carol Massar. Producer: Paul Brennan. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Joe Kudla, Founder of Vuori, a performance apparel brand with a nontraditional approach to activewear, joins the Views From the Bus Podcast. Vuori is inspired by the Encinitas and Southern California Lifestyle. Their mission is to create products that help people live extraordinary lives. In this episode, Joe shares how Vuori entered the market, and how they survived a few obstacles on the way.

Laurenn sits down with Joe Kudla, Founder and CEO of Vuori, a performance apparel brand with a nontraditional approach to activewear. Vuori was inspired by the Southern California lifestyle and aims to make great products to help people live extraordinary lives. Joe and his team value their relationships with consumers, of course, and each other, but also our relationship with the planet.

Joe Kudla seems like one of those people who has 36 hours in a day. He’s dedicated to yoga and breath work, he loves being a dad and he is the CEO and founder of Vuori Clothing. After years of struggling to find his true calling, Joe learned how to prioritize both a healthy spirit, a healthy business, and a healthy personal life. Now, Joe’s created a multi-million dollar, fast-growing company that aligns with his values. Connect with Joe Kudla:WebsiteFacebookTwitterInstagramResources:Wim Hof MethodEckhart Tolle’s book: The Power of NowReis PalusoSeason Sponsor:Subaru Episode Sponsor:Hydroflask

Hi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business.   In this episode, you will learn these key insights from Joe Kudla, the founder of Vuori: Joe gives his advice on the top three fear entrepreneurs and business owners face. The #1 important aspect of building a strong brand and business! How to act in moments of uncertainty or fear. The importance of leveraging community. And the initial steps you should take in building out a highly successful brand!   “If you have an intention set in your mind and you’re committed to this intention, people will just start showing up in your life and it’s up to you to have the awareness to recognize when those doors open.” — Joe Kudla  

Making Marketing is making some changes. Starting with our very next episode, we'll be the Modern Retail Podcast, bringing you conversations with people innovating in retail, including the oh-so-buzzy world of DTC. But before that, this episode rounds up a few highlights from Making Marketing's interviews in the past year: Kevin Lavelle, the founder of menswear brand Mizzen and Main "I’ve spoken with a couple VC firms. We had positive feedback, but one VC said she couldn’t see how we could [make] 10 times our revenue over the next 12-18 months, so they’re not interested. And it stuck with me. She was absolutely right." Rachel Drori, founder of the subscription frozen food company Daily Harvest "I have such issues with what I call the cycle of torching cash. What’s happening is that there’s so much VC money out there — anybody can raise — and then they can throw money at their problems." Joe Kudla, founder of athleisure brand Vuori "If you go straight to the VC community pre-revenue, they’re going to dictate terms often terms. You don’t want a VC running your business." Jed Berger, CMO at Foot Locker "I think that it’s an interesting time, and in many companies, there needs to be a redefinition of the role of the CMO, or marketing within the organization, or how it reports, or what its accountabilities are. The marketing industry is in for an evolution."

Joe and I go back a long ways and I have seen him launch his clothing company Vuori, fold it and then re-imagine it and go full out to create one of the fastest growing active apparel brands in the USA! We talk about the low that brought him to yoga, his two prior apparel businesses failing, how he forced himself to face the fear of rejection early on and how his failures were great learning experiences. I love Joe’s passion, honesty, integrity and how a major part of building and sustaining his successful clothing brand is Vuori’s value based culture. You can find more detailed show notes and links to things we mention at https://yourjoyologist.com/podcast-joe-kudla and from me in general at https://yourjoyologist.com and @yourjoyologist on Instagram/Twitter/FacebookYou can learn more about Joe’s brand Vuori at https://www.vuoriclothing.com and on instagram @vuoriclothing To learn more about the infared sauna blanket I mention go to www.higherdose.com and use code JOY50 for $50 off!

Vuori clothing, an athleisure brand launched in 2015, is a rarity: The company, which does do most of its business direct-to-consumer, has a healthy wholesale operation, a few physical stores of its own and has raised only a small angel funding round to date. The company's founder, Joe Kudla, joined Digiday on the Making Marketing podcast to talk about why it was important for his business to not go down the VC-funding route when it launched.

All the boxes were checked, job, finances, flexibility. But what about fulfillment and purpose? Listen to Joe Kudla share his story of Vuori and how seemingly random events created a path for Joe to build a brand and product that is represented around the world!

In this episode, Sal, Adam and Justin talk with Joe Kudla, founder and CEO of Vuori Clothing. Five years ago Vuori was just an idea. Today Vuori can be found in Nordstrom, REI and shipped worldwide when ordered from their website. Joe has a fascinating story of multiple business ventures, some successful, others failures that have led to Vuori Clothing's "overnight success." Joe tells a good story and in this episode he tells of a strange run-in with a psychic woman who nudged him to take a leap of faith that ultimately catapulted the company. Even if you don't believe in psychics, this story may just make you believe a little bit... Vuori Clothing is the preferred attire of the Mind Pump Team. It looks, fits and feels amazing. You can check it out at vuoriclothing.com/mindpump (Be sure to use the code on this page for 25% off your first order... a Mind Pump exclusive discount!). Mind Pump recommends The Jordan Harbinger Show. (3:38) How if you don't make good products in this day in age, what's the point. (6:45) What was their defining moment of success? (7:57) The MASSIVE compound growth over the last 5 years. (10:31) Setting out to make clothes that other people cannot find. ‘Built to move and style for life' mindset. (13:10) Putting their money where their mouth is and making GREAT products. (15:34) Have they experienced any growing pains or challenges? (17:14) The great debate on entering the ‘Athlete Market.' (19:24) What goes into the process of creating a product? (20:30) Do they do any outsourcing when it comes to design? (22:39) How do you know, as an entrepreneur, when to stop or change gears? (26:28) His early ventures, failures and the life lessons he learned along the way. (28:32) Going all-in on Vuori. (32:33) A chance encounter with a psychic woman that propelled him to take the leap of faith and invest in clarity. (39:00) Becoming in alignment and how Mind Pump found the brand. (47:38) Building the relationship directly with the consumer, shifting their message based on customer feedback and being versatile. (51:08) How your culture is your brand. (56:00) What does he see for their future in the space? (59:05) People Mentioned Jordan Harbinger (@jordanharbinger)  Instagram Todd Herman (@todd_herman)  Instagram Wim Hof (@iceman_hof)  Instagram Michael Stromsness (@enlightened_savage_101)  Instagram Related Links/Products Mentioned April Promotion: MAPS Split ½ off!! Code “SPLIT50” at checkout Vuori Clothing  **25% off your first order** 163: Todd Herman | The Alter Ego Effect - Jordan Harbinger How Vuori's Joe Kudla Turned an Idea into an Activewear Empire Vaco Staffing Services | Premier Recruiting Firm Mind Pump Live Q & A Mind Pump Free Resources

Vuori Clothing founder, Joe Kudla, shines light on the personal story behind the epic rise of one of today's fastest growing athleisure apparel brands. For the show notes from this episode and your Vuori Stokecast coupon, visit: https://exploreinspired.com/joe-kudla

Hear this new episode where John interviews entrepreneur Joe Kudla, the founder of Vuori Clothing. Listen as Joe uses fear as an opportunity to grow professionally and personally. Learn how Joe raised capital for his startup, who has influenced him the most as a business owner, and what has brought him the most joy -- and frustration -- since starting his company. Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast (http://getpodcast.reviews/id/1136273740) Top Takeaways from this Episode: (1)  Experiencing fear could be a way to identify where you need to grow, either personally or professionally.  Let fear be a guide, not a burden. (2)  Lacking experience, in your startup, can often be a curse -- but it also has its benefits. (3)  It's amazing what you can accomplish when you rid yourself of ego, and trust people with their expertise. Transcript: John Benzick:  In today's interview, I talk with Joe Kudla the founder of Vuori, a hot new clothing brand out of southern California. You'll hear Joe talk about his joys and frustrations of being an apparel entrepreneur along with key advice on all aspects of launching a startup. One of the key lessons revealed in the interview was how Joe uses fear to his advantage, which is in contrast to how most of us experience fear, which is unfortunately a barrier to our own personal and professional advancement. Joe Kudla:  I've always enjoyed that kind of risk versus reward relationship, and I've never been afraid of taking a risk and falling on my face. And I guess if I was to say anything, it's to let fear sometimes guide you and for me, if I'm afraid of something, I'm typically drawn to it. So the idea of going out and getting in over my head or you know, taking a public speaking engagement or talking on a podcast. Sometimes it can be a little scary, but I try to use that as a beacon to know that I need to walk through that door if I want to grow as a human being, and I think that that has served me well in entrepreneurship. John Benzick:  Greetings Product Launch Rebels and welcome to the Product Launch Rebel podcast brought to you by VentureSuperfly.com where we help double your entrepreneurial courage, even if you don't know what you're doing, please visit the Venture Superfly website and check out the contact page to join our mailing list. Bear with me today as I'm trying to recover from a cold. As you might hear my voice by won't let that hold me back with my excitement because today I'm interviewing Joe Kudla. He's the founder and CEO of a clothing brand called Vuori clothing based in Encinitas, California. The brand has sort of a west coast vibe, but with definite and smart technical elements. Joe Distributes his brand through leading retailers, including REI and Core Power Yoga. Additionally, Joe has an interesting background. He grew up in avid multisport athlete. He attended the University of San Diego and a model traveling the world for major fashion brands. Then was a CPA for Ernst and Young and even started and grew a successful professional staffing company. This'll be an inspiring interview to learn more about Joe's startup journey and to learn more about Joe's company, visit the Vuoriclothing.com; that's V, U, O, R, I clothing.com. In fact, Joe has kindly offered a 25% discount on any item at the company's website when you enter the Promo Code "Rebel 25" so be sure to do that as soon as possible. Hello, Joe, thanks for being here, and welcome to the Product Launch Rebel podcast. Joe Kudla:  Thanks so much for having me, John. I'm excited to be on the phone. John Benzick:  Oh man, I'm excited. That's for sure. So Joe, within this podcast there are three segments. The first is called, give me the basics, which helps set the context about your company for our listeners. The second part is let's get personal where we get into some of the more personal topics about what it's like to start a business.

In this episode Sal, Adam & Justin speak with Joe Kudla, founder of Vuori a high end activewear, performance clothing company that is taking on Lululemon but doing it with a more masculine feel (Vuori also has awesome women's clothing line, too.) Vuori is now a Mind Pump sponsor and you can get 25% off by going to www.vuoriclothing.com/mindpump. You will love this clothing! Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com. Get our newest program, MAPS Prime Pro, which shows you how to self assess and correct muscle recruitment patterns that cause pain and impede performance and gains. Get it at www.mindpumpmedia.com! Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com. Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com Also check out Thrive Market! Thrive Market makes purchasing organic, non-GMO affordable. With prices up to 50% off retail, Thrive Market blows away most conventional, non-organic foods. PLUS, they offer a NO RISK way to get started which includes: 1. One FREE month's membership 2. $20 Off your first three purchases of $49 or more (That's $60 off total!) 3. Free shipping on orders of $49 or more You insure your car but do you insure YOU? If you don't, and you are the primary breadwinner, you will likely leave your loved ones facing hardship and struggle if you die (harsh reality). Perhaps you think life insurance is expensive, but if you are fit and healthy, you can qualify for approved rates that are truly inexpensive and affordable. To find out if you qualify for the best rates in the industry, go get a quote at www.HealthIQ.com/mindpump Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates. Get your Kimera Koffee at www.kimerakoffee.com, code "mindpump" for 10% off! Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com Use the code “mindpump” for 20% off. Go to foursigmatic.com/mindpump and use the discount code “mindpump” for 15% off of your first order of health & energy boosting mushroom products. Add to the incredible brain enhancing effect of Kimera Koffee with www.brain.fm/mindpump 10 Free sessions! Music for the brain for incredible focus, sleep and naps! Also includes 20% if you purchase! Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts! Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

Matt talks with Joe Kudla, Entrepreneur and Founder of Vuori High Performance Activewear