Podcast appearances and mentions of Adam J Rubinstein

Dr. Adam J. Rubinstein, Plastic Surgeon Interview Dr-rubinstein.com

Beauty and the Biz Episode 100! The Top 10 Takeaways from 27 plastic and cosmetic surgeon interviews that Catherine has conducted over the past 2 years of the Beauty and the Biz podcast. These are the golden tips that you need to hear and implement in your own practice today! FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall   Hello and welcome to my 100th special episode of the Beauty and the Biz Podcast.   I started this podcast 2 years ago because it’s no longer enough to be a great cosmetic surgeon. Good marketers often beat out excellent surgeons - at least in the short run so this podcast is to keep you on track and remind you of what’s important.      The industry has evolved with different rules and strategies so it’s time to up your own game.   Because if you really want to be successful, you have to Adapt to Change. It’s about staying nibble in your thinking because:   The marketplace has changed Attitudes about cosmetic rejuvenation have changed The marketing channels have changed The patient preferences have changed and how they choose a service provider have changed. So, you need to change with them, or you’ll get left in the dust.   For this 100th special edition, I compiled the 10 Take-a-ways I learned from the many plastic surgeons I interviewed. BTW, I named them in the show notes.   These surgeons have been in practice ranging from 4 months to 46 years. A majority are in solo practice, some are in practice with a partner, and some have multiple partners.   So, to celebrate this 100th episode, I reviewed the interviews I’ve done with 27 plastic and cosmetic surgeons around the nation, and in Lebanon, to give you my top 10 take-a-ways of what they are doing to succeed:   Let’s get started:   ==================== Take-a-way #1. They have a Growth Mindset   They believe their abilities can be developed. They are open to growing as a person, surgeon and business person. They are passionate about growing their practice and always striving to be better. They are willing to push the envelope, learn, evolve and change. They stay open to life and opps that comes their way They think positive and are optimistic about their future They have resilience and see change as an opportunity to grow They believe their efforts determine their abilities and growth. They are open to new technologies, marketing trends and surgical techniques.   Take-a-way #2: They learn new skills Many surgeons have decided they are good at surgery but not good at managing people or business or marketing. So their minds are shut down to learning Maybe because they spent so much time as a student, they are done. Or business wasn’t taught in medical school so they are closed to learning new skills. The successful surgeons open their mind and learn the business of plastic surgery by reading books, joining masterminds They study and believe the sayings: Earners are Learners and Leaders are readers They believe they can learn to do anything and like to try new things vs. sticking to what they already know.”   Take-a-way #3: They know their numbers They manage their money. They watch their expenses and know their ROI on their SX and non-SX procedures as well as their marketing efforts. They have goals they are trying to hit, and the staff knows them as well. Rather than abdicate their responsibility, they take full responsibility for knowing what’s happening in their practice. They have a bookkeeper and accountant to do the work, but they review the work and numbers regularly so there are no surprises. They review the bank statements and ask questions, so staff knows they are watching the numbers.   Take-a-way #4:They treat their team like an asset rather than a liability Staff is not an overhead expense They know they can’t do this alone and need a team supporting them They meet with their team regularly and get their feedback from the front lines They have a trusted right-hand helping them keep the business side running smoothly They Have a Team Concept They respect the staff to be professionals but still….they Trust AND Verify They build a culture of a team with a purpose Philanthropic efforts to give back are a key part of their culture They meet with staff regularly to lead them and keep them in the loop. They set up a culture of excellence and offer good pay, team bonuses, free additional training to better the staff so they grow as well as incentives and appreciation including team parties, food trucks and in-house masseuse to keep it fun. And, they hire slow and fire fast if someone does not fit with their culture.   Take-a-way #5: They have a “patients for life” mindset They see their patients as friends and family and treat them with respect They understand that these happy patients can be patients for decades and refer their friends and family and return for more They know it’s far easier to KEEP these patients coming back so they offer comprehensive services to include all stages in life. Actually, Dr. Grant Stevens reported on average cosmetic patients have 3 SX over 22 years for a value of $80K-$120K. They attract more sophisticated patients who know you get what you pay for vs. catering to the price sensitive who don’t value skill and experience as much as saving money. They go above and beyond to take care of their patients by offering their cell phone and one surgeon even did house calls. Rather than discount their surgery they added value instead. For example, facelifts came with skin rejuvenation laser treatments and lymphatic massage came with liposuction.   Take-a-way #6: They fail and learn from it They see failure as an opp to grow rather than a limit on their abilities. They know failure is just feedback and they try again. They see challenges as a good thing vs. I don’t like to be challenged. They stay curious and ask lots of questions They take responsibility for everything that happens in their practice and they deal with it professionally. They React Quickly to Issues that come up and think solutions. For example, a practice was losing 30% of patients who couldn’t afford big surgical cases, so one surgeon started his own internal financing service. And, During the COVID shutdown, many used that time as an opp to keep staff busy with training, improving their systems and fine-tuning their processes.   Take-a-way #7: They Don’t Care What Others Think About Them They stay focused on what they are doing more than what their competitors are doing They don’t care as much what their critics say about them as they do what their patients say about them then since they are the ones paying the surgeon’s bills.                                                      They do care what their patients think about them and they learn from their bad reviews They meet with their staff to ask,“Is there any truth to this criticism?” and How can we do better?   Take-a-way #8: They Spend Money to Make Money They know money buys them time They see marketing as an investment Rather than focus on saving money – they focus on making money They think abundance vs. scarcity They know you can’t shrink your way to success – you can cut some expenses, but the real way to wealth is to focus on assets and income. They are frugal with their time, not their money They understand the opp costs of doing things that should be outsourced such as learning SEO and writing your own web copy. They have win-win relationships with their vendors who help them succeed during COVID , several surgeons doubled down on their marketing and cut deals with advertisers when everyone else pulled back. That allowed them to gain attention and market share. They give money away. They donate to worthy causes because it gives their staff the “why” they do what they do and a common purpose for the whole team and it makes everyone feel good.   Take-a-way #9: They Keep Their Ego in Check & control their emotions They are even tempered and treat everyone with respect. They are opened to being wrong if it helps the practice grow They see feedback as constructive vs. taking feedback and criticism personally. They take responsibility and don’t blame staff, the competition or the government. They get outside help to discover what they don’t know that is holding them back. They ask Questions vs. being a Know-it-All They stay open to ideas and suggestions from their staff and advisors. They are able to let go of control and micro-managing because they trust the people around them They are competitive by nature and use that for motivation to grow They stay curious by visiting other practices, attending conferences and talking with their collegues to learn what others are doing that’s working. They are always honing their kraft to make them the best at what they do When a challenge comes up, they focus on solutions, rather than running from it and hoping it goes away. They eliminate practice drags such as draining staff and difficult patients. They also delegate tasks they dislike doing to people they trust, but they also follow up to be sure it’s getting done.   And take-a-way #10:They think big They grow uncomfortable being the only revenue-generator in the practice. They look for ways to leverage their reputation, experience and staff. They figure out how to scale by working ON their practice rather than IN it. They see they could do more than just surgery. They look at other streams of income rather than work harder and longer which leads to burn out and ineffectiveness. They spend more time finding, managing and mentoring key players in their practice who become major revenue generators so the surgeon can focus more on the business side such as adding more surgeons, injectors, aestheticians and locations.   And there you have it! the 10 take-a-ways I got from the surgeons I interviewed.   You may want to listen to that again since it contains lots of pearls to consider when creating your own roadmap to success.   And, Of course, please contact me if you could use guidance.   Just leave me a message on my website or DM on Instagram.   Ok, that’s it for now and please do me a favor and subscribe to Beauty and the Biz and I’d love a good review.   Take care!   Here's a BIG THANKS to all of the industry experts who shared with me their most successful tips and advice: Gary Linkov, MD - https://cityfacialplastics.com/ Adam J. Rubinstein, MD, FACS - https://www.dr-rubinstein.com/ Tuan A. Truong, MD, FACS, FAAP - https://liftplastics.com/ Manish Shah, MD, FACS - https://drmanishshah.com/ Alex Thiersch, JD – Founder & Director of the American Med Spa Association - https://www.americanmedspa.org/ E. Gaylon McCollough, MD FACS – Former President AAFPRS, ABFPRS & AACS - https://mccolloughplasticsurgery.com/ Robert Singer, MD – Former President of The Aesthetic Society - https://www.RSingerMD.com/ Victoria Givens, MD - https://www.givensmd.com/ Gregory Buford, MD - https://www.beautybybuford.com/ Thomas Jeneby, MD - https://drjenebyplasticsurgery.com/ Shady Hayek, MD - https://shadyhayek.com/ James Marotta, MD - https://marottamd.com/ Dino Elyassnia, MD - https://www.dinomd.com/ Dave Kaufman, MD, FACS - https://www.thenaturalresult.com/ L. Mike Nayak, MD - https://www.nayakplasticsurgery.com/ Lorne Rosenfield, MD - https://drrosenfield.com/ Mark Constantian, MD - https://www.drconstantian.com/ Bruce Moskowitz, MD & Grigoriy Mashkevich, MD - https://www.specialtyaestheticsurgery.com/ Peterson Pierre, MD - https://pierreskincare.com/ Jennifer Walden, MD - https://www.drjenniferwalden.com/ Randy Waldman, MD - https://www.waldmanplasticsurgery.com/ George Bitar, MD FACS - https://bitarinstitute.com/ Jules Walters, MD - https://drjuleswalters.com/ David Sieber, MD - https://www.sieberplasticsurgery.com/ Francisco Canales, MD - https://dayspa.com/ Grant Stevens, MD, FACS - https://www.marinaplasticsurgery.com/ Robert Kotler, MD - https://www.robertkotlermd.com/ Robert Sigal, MD - https://www.austin-weston.com/robert-sigal Bill G. Kortesis, MD, FACS - https://www.hkbsurgery.com/about-us/our-doctors/bill-g-kortesis-md-facs/ Eric Dohner, MD, ABVLM - https://www.nysvc.com/ Christian Subbio, MD - https://www.drsubbio.com/

Welcome to the website of board-certified Miami plastic surgeon Dr. Adam J. Rubinstein. Our site is designed to educate patients about the plastic surgery procedures, non-surgical cosmetic treatments, and medical grade skin care we offer at our Miami, Florida practice. We recommend using the resources on our website to learn more about the procedures we offer, view before & after photos and browse products in the online store. Dr. Rubinstein is an award winning plastic surgeon whose skills are sought out by patients from around the world. He is board certified by the American Board of Plastic Surgery. He has trained with the world's eminent surgeons at the forefront of developing techniques for plastic surgery. He has served as the Chief of Plastic Surgery and the Chief of the Department of Surgery for Jackson North Medical Center, a 382-bed acute care hospital in the Jackson Healthcare System. Dr. Rubinstein is a clinical assistant professor in the Department of Surgery at NOVA Southeastern University, clinical faculty for the Department of Plastic Surgery at Florida International University (FIU) School of Medicine, and clinical faculty for the Cleveland Clinic Plastic Surgery Residency Program in Florida. Dr. Rubinstein currently serves on the editorial staff of the Aesthetic Plastic Surgery Journal published by the International Society of Aesthetic Plastic Surgery. He holds memberships in many prestigious medical societies and associations, some of which are: - The American Society of Plastic Surgeons - The American Society for Aesthetic Plastic Surgery - The International Society of Aesthetic Plastic Surgery - The American Society of Bariatric Plastic Surgeons - The Ralph Millard Jr., M.D. Medical Society & Education Foundation A NOTE ABOUT BOARD CERTIFICATION Many different “Boards” exist to certify doctors in specialties that are related to Plastic Surgery. Specialty boards in the United States are regulated by the American Board of Medical Specialties. The only plastic surgery related Board recognized and regulated by the American Board of Medical Specialties is the American Board of Plastic Surgery. Always be aware that any “Board” with the word “Cosmetic” in it is not a recognized board. Dr. Rubinstein is a proud Diplomate, certified by the American Board of Plastic Surgery. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Beauty and the Biz with Adam J. Rubinstein: Former Chief of Plastic Surgery & Vice Chief of Surgery at Jackson North Medical Center. Dr. Rubinstein shares his amazing social media efforts which is paving the way towards his upcoming, major network reality television series. Learn the importance of complete transparency and more! Visit www.Dr-Rubinstein.com FREE! The choices your patients make...Explained: http://bit.ly/CatherinesFreeBook FREE! Advice Call: http://bit.ly/FreeCall

Will the relief money be coming? RadioMD's Scott Webb provides an update on what's happening in Congress and Bill Klaproth puts into perspective exactly how much $2 trillion is. There's a lot of misinformation circling, in the news, social media, and among family and friends. FEMA has started a website to break down common myths surrounding COVID-19 (fema.gov).The shortage of ventilators is concerning. Dr. Adam J. Rubinstein, MD, FACS, shares information about the "Take a Breather" program, which is providing a solution.For questions or to submit a topic or tip, email covid19daily@radiomd.com.

Will the relief money be coming? RadioMD's Scott Webb provides an update on what's happening in Congress and Bill Klaproth puts into perspective exactly how much $2 trillion is. There's a lot of misinformation circling, in the news, social media, and among family and friends. FEMA has started a website to break down common myths surrounding COVID-19 (fema.gov).The shortage of ventilators is concerning. Dr. Adam J. Rubinstein, MD, FACS, shares information about the "Take a Breather" program, which is providing a solution.For questions or to submit a topic or tip, email covid19daily@radiomd.com.

Aesthetic medical science is currently experiencing a scientific revolution. Until recently, full invasive surgical procedures such as Facelifts or Necklifts were the only choice, however, a recently introduced procedure called Ellevate™ has been met with great interest by the aesthetic medical community. In this interview with Aesthetic Insider™ Radio, Florida based plastic surgeon, Adam J. Rubinstein, MD, a pioneering early adopter of the new Ellevate™ minimally invasive surgical procedure for lowerface, jawline and neck rejuvenation discusses why he chose to train in the Ellevate™ procedure and offer it to his patients. As with all new scientific technologies and procedures, the early adopter pioneers such as Dr. Rubinstein are critical to the growth of aesthetic medicine and its best practices because they are the surgeons who perform new procedures using new technologies that will ultimately help shape and set the medical standards and surgical protocols for the next generation of surgeons. Listen in as Dr. Rubinstein discusses the new Ellevate™ surgical procedure as well as the new ICLED® light guided suture rod system, which is necessary to perform the Ellevate™ procedure.  To learn more about Dr. Rubinstein, visit www.dr-rubinstein.com. To learn more about Ellevate™ visit www.MyEllevate.com    

Each year aesthetic practitioners spend thousands of dollars on marketing to new patients, however, tracking marketing efforts is not always easy.  In this interview with Miami, FL based plastic surgeon, Adam J. Rubinstein, MD., Aesthetic Insider™ Radio discusses how he has built a successful plastic surgery practice in a highly competitive market, and how keeping track of ROI is the key to his success.  One of the integral components of Dr. Rubinsteins's management efforts is the partnership he has developed with Red Spot Interactive. Red Spot Interactive is a company whose platform is based on accurate ROI reporting, patient scheduling, patient retention, and overall practice marketing. Dr. Rubinstein explains how Red Spot Interactive takes care of his practice marketing and ROI, so that he can take better care of his patients. To learn more about Dr. Rubinstein, visit www.dr-rubinstein.com. To learn more about Red Spot Interactive, visit www.redspotinteractive.com.