Podcasts about spotco

It's impossible to look at Gail Anderson's body of work and not be reminded of the limitless potential of design. And, it'd be implausible—and wrong—to suggest that Gail Anderson “Forrest Gump'ed” her way through her career. You could call it luck. (She does). But the reality is that Gail has made her own choices, created her own opportunities—“designed” (there we said it) herself a life, all the while bringing to the world what everybody loves about her: her sense of self, her joy for life, her humility, and her standards of excellence.

Hear from producer Brian Moreland and Broadway ad exec Aaliytha Stevens about how they have crafted careers on Broadway, and what the future of Broadway holds. Brian Moreland was the lead producer of Keenan Scott II's Thoughts of a Colored Man, and is producing American Buffalo on Broadway in the Spring of 2022. Aaliytha Stevens is the Chief Operating Officer at SpotCo, and the highest-ranking advertising executive of color on Broadway.

About Gail Anderson Gail Anderson is an NYC-based designer, educator, and writer. She is Chair of BFA Design and BFA Advertising at the School of Visual Arts and the creative director at Visual Arts Press. She has served as senior art director at Rolling Stone, creative director of design at SpotCo, and as a designer at The Boston Globe Sunday Magazine and Vintage Books. She has taught at SVA for 30 years and has co-authored 15 books on design, typography, and illustration with Steven Heller. Anderson serves on the Citizens' Stamp Advisory Committee for the US Postal Service and the advisory boards of Poster House and The One Club for Creativity. She is an AIGA Medalist and the 2018 recipient of the Cooper Hewitt, Smithsonian Lifetime Achievement Award for Design. Her work is represented in the Library of Congress's permanent collections, the Milton Glaser Design Archives, and the National Museum of African American History and Culture. About AIGA Design Adjacent AIGA Design Adjacent is a monthly podcast series with AIGA's Executive Director, Bennie F. Johnson, in conversation with industry leaders who are innovating and designing the future. These conversations expand beyond the design community, encompassing industries and areas that intersect with design and shift the ways in which we think about and interact with each other and the world around us. About Bennie F. Johnson Bennie F. Johnson is the Executive Director of AIGA, the professional association for design. Bennie thrives on the connections between marketing, technology, education, and innovation. With experience in strategic and consumer marketing, brand management, and innovation management, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands, businesses, and organizations with a special focus on venture launch and brand relaunch business environments. --- Send in a voice message: https://anchor.fm/aigadesign/message

Hilary Sutton is CEO of HSL Digital, a content marketing consultancy that she runs from a loft above her bedroom. She is a keynote speaker and writer who has contributed to HuffPost, the Washington Post, USA Today, Yahoo! Singapore, and HuffPost United Kingdom. The author of several eBooks and courses, Hilary also hosts the popular Hustle & Grace Podcast where she serves as chief explorer in cultivating a flourishing career and life.Hilary began her career as a theatre actress, then transitioned to academics serving as professor of communications at Southern New Hampshire University. She has also held digital marketing roles at SpotCo, Pursuant, and McKinley Marketing Partners. In this episode, Hilary provides recommendations for showing up and serving your audience AND your business as a podcaster. She encourages podcasters to think about what is sustainable for them and how they can build a personal brand through their shows. Everything we say and do contributes to this brand, and we want to make sure we are managing it well and optimizing the opportunities podcasting provides.See the full show notes here.CONNECT WITH HILARYWebsiteHSL DigitalInstagramFacebookLinkedInTwitterPodcast31 Day Personal Brand ChallengeRead Hilary's Washington Post articleCONNECT WITH LAURATake a screenshot of this episode, post it on your Instagram stories, and tag @laurabauderco  Clubhouse: @laurabauderFree Facebook groupThe Podcast Vault - A curated collection of resources for podcasters at all experience levelsLOOKING TO OUTSOURCE?Check out this directory of podcast service providers.

Gail Anderson has done a lot: art director for Rolling Stone magazine, worked at SpotCo, has her own creative design agency AND teaches graphic design at SVA. Discover Gail's movie-worthy story while getting hints and tips on how to become a design icon. --- Send in a voice message: https://podcasters.spotify.com/pod/show/okso/message Support this podcast: https://podcasters.spotify.com/pod/show/okso/support

On this week's show, Jamie and Rob decide to examine their shared love for Broadway posters by taking a closer look at the world of Broadway marketing. First up, they chat with Drew Hodges, founder of SpotCo (a marquee Broadway marketing, advertising, and branding firm) about his iconic ad campaigns for shows like “Rent” and “Chicago”. Then, they chat with Roger Puckett, founder of Triton Gallery, the world's only art gallery devoted exclusively to preserving and promoting the Broadway show poster as an art form. Tune in to discover the secret of what makes a good show poster, and to learn more about the fascinating history behind these beloved pieces of memorabilia. This week's music: “Razzle Dazzle” from “Chicago: The Musical, New Broadway Cast Recording, 1997”, “Rent” from “Rent”, “Entr'acte” from “Chicago: The Musical, New Broadway Cast Recording, 1997”, “Prologue” from “Follies, Original Broadway Cast”, “Anyone Can Whistle”, from “Anyone Can Whistle”, “Beautiful Girls” from “Follies, Original Broadway Cast”, “ Overture” from “ Cats, Broadway Cast Recording”, “Finale” from “Chicago: The Musical, New Broadway Cast Recording, 1997”. Find us on Twitter & Instagram: @fabulousinvalid Facebook: www.facebook.com/fabulousinvalid Rob's reviews: www.stageleft.nyc Email us: office@fabulousinvalid.com  Jamie DuMont Twitter: @jamiedumont  Instagram: @troutinnyc Rob Russo Twitter/Instagram: @StageLeft_NYC Learn more about your ad choices. Visit megaphone.fm/adchoices

Greetings Glocal Citizens! This week "B" stands for "beauty" and Baze Mpinja, a Congolese-American writer, editor and consultant based in Brooklyn, New York. Born in New Hampshire after her parents emigrated to the US and raised mostly in Arizona, Baze considers herself the most unlikely beauty writer ever. She’s the first woman in her family to graduate from a university and her grandmothers never learned to read—when they were growing up, girls didn't go to school. While her career as a writer at times seems unfathomable, Baze is no doubt the real thing when it comes to telling stories for leading brands and beauty publications. She's gone from working at multicultural, niche magazines with startup environments (Suede and Vibe Vixen) to becoming a staffer at one of the most widely read women’s magazines in the country (Glamour), to working as a writer at the world's leading theatrical advertising and branding agency (SpotCo). Be sure to check out her cover article for the November 2020 issue of Allure Magazine (https://www.allure.com/story/kesewa-aboah-2020-cover-interview)! Where to find Baze (https://www.beautybybaze.com)? www.beautybybaze.com On LinkedIn (https://www.linkedin.com/in/bazempinja/) On Instagram (https://www.instagram.com/bazempinja/) What’s Baze watching? Homeland (https://www.sho.com/homeland) The Undoing (https://www.hbo.com/the-undoing) Other topics of interest— • Glocally Speaking: Mzungu (https://en.wikipedia.org/wiki/Mzungu) • The Whistling Thorn (https://thewhistlingthorn.com/) • Uoma Beauty (https://uomabeauty.com/) • Salwa Petersen (https://salwapetersen.com/) Special Guest: Baze Mpinja.

Fun facts and cool info about musicals you hear about and say "....huh"?Sources for nerds:“About The Show.” Cats the Musical - Official Website, 2019, ;,www.catsthemusical.com/about-the-show.GreekMythology.com. “Persephone.” Greek Mythology, 31 Oct. 2018, www.greekmythology.com/Other_Gods/Persephone/persephone.html.“Hamilton.” Hamilton Official Site, 13 Aug. 2020, hamiltonmusical.com/new-york/home.The Web Kitchen. “About.” Andrew Lloyd Webber, 21 Aug. 2018, www.andrewlloydwebber.com/about.SpotCo. “Hadestown on Broadway.” Hadestown, 2019, www.hadestown.com/#subscribe.“Leitmotif.” Www.Dictionary.Com, www.dictionary.com/browse/leitmotif. Accessed 20 Sept. 2020.“Orpheus | Myth, Symbol, & Meaning.” Encyclopedia Britannica, 2020, www.britannica.com/topic/Orpheus-Greek-mythology.PBS. “Great Performances: Hamilton’s America.” YouTube, uploaded by PBS, 4 July 2020, www.youtube.com/watch?v=SDTmITgsye8.Wittmer, Carrie. “How Lin-Manuel Miranda’s Non-Stop Work Ethic from a Young Age Made ‘Hamilton’ One of the Most Successful Musicals of All Time.” Business Insider Nederland, 21 Dec. 2017, www.businessinsider.nl/lin-manuel-miranda-work-ethic-hamilton-success-2017-12?international=true&r=US.Support the show (https://www.buymeacoffee.com/wtfwithlily)

Gail Anderson is a designer, author, educator, and two-time lifetime achievement award winner. Gail sits down with Rich to discuss her Bronx upbringing as a first generation Jamaican American, and being the first in her family to receive a college education. They also talk about her legendary career in design, how she got to Rolling Stone Magazine and her equally iconic tenure at SpotCo. And they also discuss how the School of Visual Arts is addressing the pandemic and social justice. LINKS Check out FirstGenBurden.com for all the episodes. Follow us @firstgenburden and Rich Tu / @rich_tu Thanks to Listening Party and DesGin for their support. --- Send in a voice message: https://anchor.fm/firstgenburden/message Support this podcast: https://anchor.fm/firstgenburden/support

Today’s guest is Hilary Sutton. Hilary is the CEO of HSL Digital, a content marketing consultancy. She is a keynote speaker and writer who has contributed to HuffPost, the Washington Post and USA Today. The author of several eBooks and courses, Hilary also hosts the popular Hustle & Grace Podcast where she explores cultivating a flourishing career and life. Hilary began her career as an actress performing in theaters up and down the East Coast, then transitioned to academics, serving as professor of communications, social media and journalism at Southern New Hampshire University. She has also held digital marketing roles at SpotCo, Pursuant and McKinley Marketing Partners. Hilary lives outside of Washington, DC, with her husband and daughter. The pandemic affected Hilary when her primary client lost some of their clients, furloughed employees and cut her hours dramatically. But new clients popped up, keeping her income stable. That showed her the importance of always building your personal brand and always connecting with people. “I have personally found a lot of power and control in being freelancer who works in the digital landscape because that is always going to be there, even if you’re in a pandemic.” Online communities are powerful, but meeting people in person at conferences and other events has solidified relationships and lead to new clients and new projects. Hilary defines personal branding as a combination of two things: the content that already exists about you (if someone Googles your name) and what people think of when they think of you. Everyone has a personal brand, whether you want it or not. There is information out there already telling a story about you. Shouldn’t you take control of that? A personal brand is not self-promoting. Reframe it to think of it as you telling people how you can help them. If you don’t tell people how you can help them, they won’t know that you can help them. You don’t have to focus on personal branding 24/7. While you should be consistent with your branding and timing, it is OK to take breaks from branding and social media. We need to prioritize mental health and “building space” in our lives so we don’t experience burnout. In summer 2019, for the first time in years, Hilary took a one-month break from social media, which was a healthy break and reminder of who is important in her real life. She gained clarity on the friendships and relationships of her inner circle. She also increased her productivity. The break quieted the social media noise. She says it was healthy to be bored, observe the world around her and be present, especially with her young daughter. Personal branding started for Hilary when she was a theater actress. She wanted to build a marketing writing career and inform people about the services she offered. She started by launching a blog to share her expertise. She also began to build her personal brand on LinkedIn. Having two websites—one for acting, one for content marketing—was critical to make it very clear what she did for two different audiences. Consider these three questions things when building—or rebuilding—an intentional personal brand: What do you do in your business? Who do you serve in your business? (Get clear on who your target audience is.) What do you want people to think about when they think about you? Next, consider how to concretely build that personal brand: build a website, have photos of yourself taken that reflect your brand. Also, claim your name or business name on multiple social media channels. Even if you don’t have a social media plan for all of those platforms now, claim the name and add your contact info, because those sites will rank high in Google when people search your name. In fact, Pinterest is more of a search engine than a social media platform and that can help your rankings. For more ideas, take Hilary’s 31-day personal brand challenge. As you build your intentional personal brand, remember to always keep your target audience in mind. And be aware that anything you say online—even if you think it’s via a private message—can be made public. Hilary created a three-module course to teach you the building blocks of developing a personal brand, available on her website. Hilary’s course: 3 Steps to Start Building a Personal Brand Hilary also has a podcast, Hustle & Grace, where she interviews high-performing creatives and talks about how to cultivate a flourishing career and a flourishing life. Biz Bite: Take inventory of your social media presence and Google results Resources: Hilary’s course: 3 Steps to Start Building a Personal Brand Hilary’s 31-day personal brand challenge HSL Digital HilarySutton.com Hilary on Twitter Hilary on LinkedIn Hilary on Instagram Hustle & Grace Podcast Hustle & Grace Podcast episode with Dan Pink Episode #55 of Deliberate Freelancer: How to Use Pinterest to Grow Your Business, with Julia Bocchese

In this special Pride episode of Baring It All with Call Me Adam, on the Broadway Podcast Network, I chat with Aaliytha Stevens, COO of Spotco, Broadway's #1 Ad Agency. To start, Aaliytha and I discuss her journey to becoming Spotco's first Black Female COO and how she continues to use her voice to keep equality throughout the agency. We then talk about ways to support the Black Theatre Community during this time of much needed change. Finally, in the spirit of Pride month, Aaliytha opens up about being the mother of a bi-sexual daughter. For more on Aaliytha follow her on Facebook and Instagram! Watch here: Kenny Leon’s Listen. Learn. Act: Conversations about Equity, Diversity, and Inclusion moderated by Colleen Jennings-Roggensack, Executive Director of ASU Gammage, that Aaliytha spoke about in the interview. After listening to this episode, please consider donating to one of the many black theatre organizations below to support Black theatre artists: New Heritage Theater Group (https://newheritagetheatre.org) IMPACT Repertory Theatre (https://www.impactreptheatre.org) Houses on the Moon (http://www.housesonthemoon.org) Harlem Arts Alliance (https://www.harlemaa.org) Northern Manhattan Art Alliance (https://www.nomaanyc.org) Audelco Awards (https://www.audelco.org) Coalition of Theatres of Color (https://www.facebook.com/Coalition-of-Theatres-of-Color-286023915763) Composed of 42 members. That's 42 Theatres of color! Like what you hear? Then become a member of my Patreon Page for exclusive behind-the-scene perks! For more "Call Me Adam" interviews visit: https://callmeadam.com  Theme Song by Bobby Cronin (https://bit.ly/2MaADvQ)  Podcast Logo by Liam O'Donnell (https://bit.ly/2YNI9CY)  Edited by Drew Kaufman (https://bit.ly/2OXqOnw) Outro Music Underscore by CueTique (https://www.cuetique.com, Facebook: @CueTique) More on Aaliytha: Aaliytha Stevens is the Chief Operating Officer at SpotCo, the world’s leading full-service advertising, marketing and branding agency. She joined the company in 2002 as a member of the account services team and got her start managing brand and media strategy for Manhattan Theatre Club, Cirque du Soleil, and The Radio City Christmas Spectacular, to name a few. She went on to found the agency’s Direct Mail/Print Services department, a role in which she oversaw the list acquisition for mailers and the creation of printed materials for hundreds of Broadway shows. Seeing a need for greater organizational development within the company, Aaliytha would also go on to found the company’s Operations and Human Resources departments. Today, she is the highest-ranking person of color in the theatrical advertising industry. She is passionate about philanthropic giving, fair workplace practices, and diversity in the industry: improving its statistics from the root up. In addition to spearheading Diversity & Inclusion initiatives for SpotCo and its clients, Aaliytha proudly co-chairs the Multicultural Taskforce at The Broadway League, and sits on their Equity, Diversity & Inclusion Committee.

Drew Hodges is the founder of Spot Design, in 1987, which was followed by the launch of the full service New York City advertising agency SpotCo, and most recently DrewDesignCo.  Drew has created branding and advertising campaigns that span three decades of theatrical shows and art institutions.  He has helped launch many iconic titles such as “RENT”, “Hamilton” and “Chicago” just to name a few.  We were honored to sit down with Drew to pull back the curtain on his storied career.

Thank you for listening to this episode. We hope you enjoy it! A note about this week's episode: We sat down with Stevie before the CoronaVirus shut down Broadway and you'll notice that our conversation reflects that. We are sad to hear that Broadway has been shut down through April 12, 2020 but we know this decision has been made for the health and wellness of the entire Broadway community, as well as New York City; and for that we are grateful. That being said, we hope that when Broadway does reopen, you'll be able to support these New York shows, like Beetlejuice! Stevie Coleman is an Account Executive at SpotCo, a leading advertising and marketing agency that specializes in entertainment. In her role, she facilitates internal and external communications for Broadway shows like Beetlejuice, off-Broadway shows like Trevor, and institutions like Lincoln Center Theater and Audible. Favorite projects during her time at SpotCo include the 2019 Tony Campaign for the Ferryman and Beetlejuice’s 31 consecutive days of fan activations during the month of October 2019. Prior to joining the agency, she held positions at Carolina Performing Arts, Derris brand consultancy, and Bronze Magazine.  Outside of the office, Stevie takes in shows for both business and pleasure. In the future, she aspires to produce theater that tells meaningful, inclusive, and original stories that both illuminate and celebrate our differences. Learn more about Stevie and her projects! Instagram: @steviecoleman Get tickets to see Beetlejuice: www.beetlejuicebroadway.com Check out the Beetlejuice on social media too: @beetlejuicebway Want more of Page To Stage?! Follow us on Social! @PageToStage on Instagram and Facebook MARY DINA: Instagram or Twitter BRIAN SEDITA: Instagram or Website BROADWAY PODCAST NETWORK: Website or Instagram #PageToStagePodcast

We chat with Stevie Coleman, an account executive at SpotCo! She breaks down what it's like to work at a Broadway advertising agency, how she merged her two passions of theatre and marketing, and her most memorable opening night experience.

What’s your favorite broadway show? There’s a good chance @SpotNYC is or was the ad agency behind it. (We even found this Tweet from Lin Manuel Miranda crediting them with designing the iconic Hamilton logo. What?!)In this episode of Character Count, we sit down with Kyle Fox, SpotCo’s Associate Director of Media, to hear how the full-service ad agency brings Broadway’s biggest shows to life on Twitter.As you listen, here are some links to follow along:Behind-the-scenes content (Hamilton)Meme content (Mean Girls)That GoPro video of a quick wardrobe changeThe "Ring of Keys" fan videoTo learn more about what we covered with our Twitter Ads expert, Sam Hawks, visit:Promoted TweetsWebsite CardsPromoted-only (Dark) TweetsTips for effective Tweet copyTips for video on TwitterThis episode’s hot take: What piece of jargon makes you immediately scroll past? Reply with your answer here. 

Bashan Aquart is the Executive Creative Director of AKA, an entertainment agency in New York City and one half of the Director duo Jams & Bash. Notably, one of their clients this year was The Band's Visit, which won the 2018 Tony Award of for Best Musical. We talk about his upbringing in Newark, New Jersey with a Jamaican and Southern background. We also discuss how his family's professional music careers affected his youth get into the importance of understanding culture and storytelling and how that was engrained in him in his early days at SpotCo. We also grade the Space Force logos (they're not good). Check out FirstGenBurden.com for all the episodes Follow us @firstgenburden and Rich Tu / @rich_tu Thanks DesGin for their support --- Send in a voice message: https://anchor.fm/firstgenburden/message Support this podcast: https://anchor.fm/firstgenburden/support

Bashan Aquart is the Executive Creative Director of AKA, an entertainment agency in New York City and one half of the Director duo Jams & Bash. Notably, one of their clients this year was The Band’s Visit, which won the 2018 Tony Award of for Best Musical. We talk about his upbringing in Newark, New Jersey with a Jamaican and Southern background. We also discuss how his family’s professional music careers affected his youth get into the importance of understanding culture and storytelling and how that was engrained in him in his early days at SpotCo. We also grade the Space Force logos (they’re not good).

This week we are celebrating the TONY AWARDS and our new corporate sponsorship (Pink Party Rosé!) with our dear friend Scott Frost – producer at SpotCo, one of the world’s leading Broadway & live entertainment advertising companies! We catch up on a lot this week! Steven had a delicious birthday, Dana went to Brooklyn Pride, they both went to a taping of “Match Game,” aka - summer is in full swing, people! Scott and Dana went to college together, and now you can find him producing all kinds of fun promo stuff with his clients such as Tina Fey (“Mean Girls”) and the Kinky Boots team! We get into how Broadway advertising works, how it has changed, what Tina Fey is like on a bus trip, educational beginnings, the importance of finding your tribe, and what Scott really thinks of In The Room! We are sooooooo excited to be sponsored by Pink Party Rosé all summer long!! Brought to you by the makers of Babe Rosé. You’ve seen it. You’ve guzzled it. Show us your support by bringing Pink Party to your next soirée and tag @intheroompod & @webroughtwine in your photos! Book: “On Broadway: From Rent to Revolution” @frostee89 @spotco www.scottfrost.com www.spotnyc.com

Vice President of Partnerships, Kristen Rathbun, leads SpotCo co-founders Jim Edwards and Tom Greenwald on a trip down memory lane as they discuss their favorite stories from 20 years of Broadway advertising at SpotCo. Highlights include working meetings with Mel Brooks, writing scripts for Elaine Stritch, and bringing Lin Manuel-Miranda’s first Broadway hit to the stage! View some of the commercials mentioned on our YouTube channel here: https://www.youtube.com/watch?v=vlJLKrixy7c&list=PL11ASGGAhp4GPa1FStS9i_eYW2CjIeyGA

Drew Hodges is a designer, strategist and founder of New York's SpotCo, a creative agency known for the iconic branding of Broadway shows Rent, Chicago, The Book of Mormon, Hamilton, and many more. If you asked me what the one skill I think a modern day Producer should have, it’s marketing . . . which is why this podcast is a crucial one for you to listen to. Listen to Drew talk about . . . His process for creating the art for a show. What he thinks about research and focus groups. Are they the future? Or should you forget about ’em? How Producers should work with their agencies, and how they shouldn’t. Keep up with me: @KenDavenportBway www.theproducersperspective.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Art Director Gail Anderson of advertising agency SpotCo brings her passion for graphic design to create visual identities for theatrical works. Anderson traces her career from the School of Visual Arts to the Boston Globe to Rolling Stone and now Broadway. She explains how many designs are created in the limited time leading up to a production, sometimes before the show is fully formed. Examples shown include "Come Fly Away", "A Behanding in Spokane", the revival of "Hair", and the new revival of "La Cage Aux Folles". A show's poster artwork is spun off into many mediums including print ads, marquees, billboards, bus ads, and television commercials.

Art Director Gail Anderson of advertising agency SpotCo brings her passion for graphic design to create visual identities for theatrical works. Anderson traces her career from the School of Visual Arts to the Boston Globe to Rolling Stone and now Broadway. She explains how many designs are created in the limited time leading up to a production, sometimes before the show is fully formed. Examples shown include "Come Fly Away", "A Behanding in Spokane", the revival of "Hair", and the new revival of "La Cage Aux Folles". A show's poster artwork is spun off into many mediums including print ads, marquees, billboards, bus ads, and television commercials.

When theatre fans peruse the Sunday New York Times, the vast majority of Broadway ads they see are the work of the dominant theatre agencies: Serino Coyne and SpotCo. The CEOs of each company, Nancy Coyne and Drew Hodges, unite for a discussion of theatre marketing today, the work of the ad agency, setting audience expectations and how to find the essence of a show - often before the show is even complete. Original airdate - February 3, 2006.

When theatre fans peruse the Sunday New York Times, the vast majority of Broadway ads they see are the work of the dominant theatre agencies: Serino Coyne and SpotCo. The CEOs of each company, Nancy Coyne and Drew Hodges, unite for a discussion of theatre marketing today, the work of the ad agency, setting audience expectations and how to find the essence of a show - often before the show is even complete. Original airdate - February 3, 2006.