In The Greenroom with Julie Nemitz

This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers! Registration to join the Theatre Marketing Lab Content Club is now open! Join Julie for 2 1/2 hours each month to make a full month's worth of marketing content for your theatre and upcoming productions! Our first session is July 14 so sign up now! Click Here Creating great marketing content is crucial in attracting audiences to theaters. It needs to be thoughtful, engaging, and resonate with the intended demographic to successfully build loyalty and drive ticket sales. By approaching content creation with clear objectives and a deep understanding of your target market, you can craft content that not only informs but captivates and inspires your audience. A well-executed content strategy should prioritize quality over quantity and focus on fostering relationships with your audience. In this episode, you will be able to: Identify core audience preferences to make well-informed decisions in your theater marketing strategies. Get a glimpse into the complex world of social media algorithms and how they can make or break your ticket sales success. Master the art of weaving captivating stories to engage audiences and create lasting impressions. Find out how the Content Club program can elevate your theater organization's marketing game. summary of this episode:00:03:30 - Great Content Drives Audiences, Great creative content means great success with marketing. Theaters are uniquely positioned to be storytellers, mission-based, and to spread the word that live theater is an incredible experience.00:06:29 - Moving Beyond the Marketing Funnel, The marketing funnel is something of the past, especially in theater marketing. We work in a flywheel where everything is circular, constantly engaging, and exciting audiences to become loyal and return time and time again.00:08:28 - Social Media Content, The type of content that works best on social media channels is vertical videos, short-form videos, long-form videos, carousel creative, photos, text posts, and reels. The algorithm demands we vary the types of content we post to get it seen by more people.00:13:17 - The 70-30 Rule, The 70-30 rule in marketing is that 70% of your content should be engagement-based, while 30% should be sales-driven. To create great content, intent, and emotion are important, as is knowing the target audience.00:17:32 - Creating Content for the Ideal Audience, When creating content, it's important to consider the audience's perspective. Think about what will move them to respond to your content. Consider the creative level of effort required and have a plan B in case the initial idea doesn't work.00:19:24 - AI and Content Creation, AI platforms are becoming valuable in making content creation faster and easier. However, it's important to use these tools ethically and responsibly. They deliver content that requires tweaking and refinement.00:25:46 - Content Creation for Small Theater Organizations, Small theater organizations might not have a robust content team and might be doing DIY marketing content. The Theater Marketing Lab Content Club can be a solution for finding sanity in the content jungle. It's a monthly program that creates marketing content for theaters.00:33:41 - Crafting Authentic Stories for Your Theater's Marketing, Julie has compiled a guide with over 100 content marketing thought starters, tips, and best practices to inspire theaters to create effective content that can build their audiences online and drive sales and engagement. The guide is called "Behind the Curtain." Get your free copy today. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inthegreenroomtheatremarketing/message

It's a full house on this week's episode! Julie welcomes AACT team members Quiana Clark-Roland, Kristie Quinn and David VanCleave to talk about the upcoming AACTFest -- the organization's bi-annual conference and theatre competition. They also discuss what the future holds for theatres across the US. To learn more about AACTFest, visit aact.org -- If you're attending this year's festival in Louisville, be sure to register for Julie's workshop session Thursday, June 15 from 10:00 - 11:15am. If you listen to this podcast regularly you'll love the update to Julie's "Three P's Of Theatre From A Marketer's Perspective". It's going to be a fantastic session. -- This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers! -- If you haven't yet joined Theatre Marketing Lab's monthly newsletter, now is the time! July is going to be a big month for the Lab, with many new programs and opportunities to connect ahead. Visit our website at julienemitz.com today and sign up! The waitlist is open for Theatre Marketing Lab's Sell The Show Program! If your theatre needs to learn the right way to prepare, plan, create and activate digital marketing campaigns that sell more tickets and grow your audience's loyalty, then you will want to get on this list! The summer cohort begins in July. Get on the waitlist now because wait listers get discounts and bonuses too! ⁠Click here to register⁠. ---- This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting ⁠coursestorm.com/podcast⁠ to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers! ---- Theatre Marketing Lab's Marketing Mastery Masterclasses are held live on Facebook each month. Did you know that? Join Julie there for an hour that is always designed to give you marketing knowledge and tips to use immediately. Be sure you are a part of the Theatre Marketing Lab community today! Head over to ⁠facebook.com/groups/theatremarketinglab⁠ now. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inthegreenroomtheatremarketing/message

Theatremakers, it's Mental Health Month and Julie could think of no better guest to invite to speak on the important topic of artist mental health than the wonderful Nick Demos! Nick returns to the podcast to share his expertise and wisdom with you. From his roots as a dancer to his standing on the stage accepting a Tony Award for the musical "Memphis" to his recently released film "Invisible" Nick is a master creative, working with entrepreneurs and artists to unblock, share stories and manifest a life that dreams are made of. Learn more about Nick and his wellness and creativity support for artists on his website: www.thenickdemos.com. With Nick as your support guide, you too can become a conscious creator. Nick also has a fantastic podcast called The Creative Soulpreneur Podcast. It's a do-not-miss listen! Listen and subscribe today. To learn more about The Artist's Way by Julia Cameron, visit her website. ---- The waitlist is open for Theatre Marketing Lab's Sell The Show Program! If your theatre needs to learn the right way to prepare, plan, create and activate digital marketing campaigns that sell more tickets and grow your audience's loyalty, then you will want to get on this list! The summer cohort begins in July. Get on the waitlist now because wait listers get discounts and bonuses too! Click here to register. ---- This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers! ---- Theatre Marketing Lab's Marketing Mastery Masterclasses are held live on Facebook each month. Did you know that? Join Julie there for an hour that is always designed to give you marketing knowledge and tips to use immediately. Be sure you are a part of the Theatre Marketing Lab community today! Head over to facebook.com/groups/theatremarketinglab now. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inthegreenroomtheatremarketing/message

It's a Marketing Mastery episode! Julie takes you into her process and shares how to ensure your theatre's emails are being opened. Opened emails convert to sales and help your patrons connect more deeply to your productions and the human beings creating the work. ** Sell The Show is the program that is helping theatres across the country use the latest in digital marketing tactics and strategies to create marketing campaigns that sell more tickets! The next cohort of theatres starts in June and the waitlist is open now. Learn more by clicking here. ** This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers! Julie references several online tools you can use when optimizing your emails and ensuring they're ready for liftoff! Subject Line Reviewer - Subjectline.com Get Emoji Emojipedia The Keyword Checker with SEMRush Tiny PNG Validate with Zero Bounce Stay in the know! Join Theatre Marketing Lab's monthly email newsletter Marketing Mayhem Made Less Mayhemmy today. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inthegreenroomtheatremarketing/message

In celebration of World Theatre Day, Julie asked several of her favorite theatremakers to share their take on what's working now in marketing. From the Great Lakes to The Capital Region in New York to The Cornhusker State, you'll hear from Owen Smith, the producing artistic director of Playhouse Stage Company, Katie Broman, the executive director of Omaha Community Playhouse, Jeremy Koch and Robert Weiner, Managing Artistic Director and Executive Director respectively of Farmers Alley Theatre and Noddea Skidmore, Director of Marketing and Communications at Grand Rapids Civic Theatre. We truly hope you enjoy their perspective, gain some ideas and wisdom and hey -- even incorporate some of their suggestions in your own marketing. They're Theatre Marketing Lab and Julie Nemitz-approved! To learn more about these fantastic organizations, visit their websites: Playhouse Stage Company Omaha Community Playhouse Farmers Alley Theatre Grand Rapids Civic Theatre This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers! Join our bi-weekly newsletter! Visit julienemitz.com to register. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inthegreenroomtheatremarketing/message

***Sign up for Sell The Season Bootcamp - online April 6-10. Learn more⁠ click here. ***⁠ What stopped Julie in her tracks when she read it? Find out in this episode! In The News discusses three important think pieces currently making the rounds in theatre circles. Broadway Advertising Isn't Working But It Can An essay by Drew Hodges published on Broadwaynews.com Digital Theatre Is Here To Stay: Paula Vogel's Bard At The Gate An essay by Jonathan Mandell published on Howlround Tyne Rafaeli & Kate Whoriskey: Community, Not Competition By Rob Weinert-Kent published on Americantheatre.com This episode was sponsored in part by Coursestorm. Visit coursestorm.com/podcast, to try it for free and learn how your theatre can benefit from CourseStorm's impossibly simple class registration software–so you can focus on more important things, like helping your students grow as artists and performers! *** Join Theatre Marketing Lab's newsletter so you can be in the know about latest episodes and mor theatre marketing magic. Click here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inthegreenroomtheatremarketing/message

It's the first Theatremaker Conversation of the season! Julie is joined by Music Theatre International Marketing Director Jason Cocovinis. What. An. Episode! Jason and Julie talk about: --How he manages 400 brands on a daily basis --Is streaming theatre dead or just taking a break? --Why Junior Theatre Festival is such an integral part of MTI's philosophy for giving back to our community --How Mean Girls came to market --Musicals in the Metaverse?? --New titles just released! --Some clarity on video marketing and fair use in today's video-first marketing world And much more! Stay updated with the latest news from MTI by following them @mtishows on Facebook, Instagram and TikTok. *** Free resources and free 15-minute consultations are available on our website julienemitz.com What's important to prepare when launching digital marketing for your next show? I got you. Download for free! The 25 Questions To Answer Before Launching Your Next Digital Marketing Campaign --- Send in a voice message: https://podcasters.spotify.com/pod/show/inthegreenroomtheatremarketing/message

Season four is upon us! We've got fantastic special guests coming your way and plenty of marketing mastery to learn this season! -- In this episode, Julie has some great news and updates about her work with theatres across the country plus a brand new group of very special theatremakers in training. She also pulls us all out of the weeds of the marketing grind to take a moment to pause and remind us of why what we do is so perfectly awesome ... that it's not just the what and the where but the WHY that drives the value of what we do... the value our audiences are seeking! -- Learn more about Arts Midwest here. Learn more about Creating Connection here. "Enriching Lives Through The Power of Creative Expression" Free resources and free 15-minute e consultations are available on our website julienemitz.com What's important to prepare when launching digital marketing for your next show? I got you. Download for free! The 25 Questions To Answer Before Launching Your Next Digital Marketing Campaign --- Send in a voice message: https://podcasters.spotify.com/pod/show/inthegreenroomtheatremarketing/message

[Sell The Show! Enrollment is open! Use code PODCAST100 and get $100 off. Visit selltheshow.com today.] This week on the podcast, it's a Theatremaker Conversations episode with two fantastic leaders from Columbia Entertainment Company -- its executive director Enola Riann-White and artistic AND marketing director, Elizabeth Alexander. In our conversation, we talk about their first full season post-pandemic shutdown, how marketing has changed and Enola shares a profound story of how she challenged her board not to do business as usual and embrace the diversity Columbia has to refocus the theatre's intent and mission with inclusivity, diversity, equity and access as paramount to their present and future. -- Julie has just one more consultation opening in her first half of 2023 calendar. Interested in working one-on-one with Julie? Book a 15 minute chat here. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Use code PODCAST100 for $100 off THRU DEC 31, 2022. Visit Selltheshow.com. Nothing changes faster than digital marketing, and recent changes are impacting your ticket sales, acquisition of new patrons and the audience's engagement with your theatre online. In this previously recorded Marketing Mastery session with Julie Nemitz (Founder, Theatre Marketing Lab), you'll learn what they are and what to do about it! Julie also shares details of her 2023 program, Sell The Show!.  Enrollment is open NOW! selltheshow.com AND register before December 331 use code PODCAST100 for $100 off your enrollment! __ Subscribe to our newsletter - Marketing Mayhem Made Less  Mayhemmy at julienemitz.com --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Julie has opened enrollment for her 2023 program, Sell The Show! a learning, coaching, and activation program dedicated to one thing: using digital marketing tactics like email, social media, and website optimizations to create and launch marketing campaigns that grow audiences! Learn more at SellTheShow.com and use the exclusive podcast listener code PODCAST100 and get $100 off your enrollment! --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

In this episode, Julie shares a recent Marketing Mastery Masterclass where she shared video promo trailer best practices and showed one that knocked her socks off! If you're able, take a moment to watch the show trailer/sizzle reel from Theater Latte Da's production of Merrily We Roll Along. Julie discusses it in this episode. Click here to watch. Theatre Marketing Lab is hopping! Join in November and you'll continue to receive great discounts to upcoming programs in 2023! Click to learn more. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

It's our fabulous 50th episode of In The Greenroom Theatre Marketing Podcast. And for it, nothing less than the best of the best joined me. Executive Director Katie Broman of Omaha Community Playhouse and I have one of the most comprehensive theatremaker conversations yet on this podcast. We talk about: Modeling best practices in marketing strategy Upending the traditional season brochure model Best practices for discounting and dynamic pricing Why and how they're now paying all artists for their contributions and time. Yes it's true.. You'll also learn all about the hit production that had over 45% new patrons in its audience.45% new booties in seats!!! And more! Join me for this theatremaker conversation and learn all about how our country's top community theatre rebounded out of the pandemic and into a thriving season of theatre. --- Subscribe to the Marketing Mayhem Made Less Mayhemmy newsletter Free Guide! 25 Questions To Ask Before Launching Your Next Digital Campaign It's here! Marketing Platforms and Systems: The Essential Guide - 3rd Edition New Program: Working with Julie One-On-One at any budget. Learn more. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Real Questions. Real Answers. It's a Marketing Mastery episode here on In The Greenroom featuring Julie's mailbag. A few weeks ago she sent an email to subscribers of our newsletter "Marketing Mayhem Made Less Mayhemmy". The subject line was Struggle Bus? and inside she asked a simple question, "What problem with your marketing can I try and help solve?" We saw nearly a hundred questions come through. So we've curated them into groups with common themes. Those are featured in this episode. We're talking about Time Management and Prioritization. Social Media Reach and Engagement. Low Sales. Postcard Best Practices. High School production audiences and more. *** Canva for nonprofits Click Here to learn more. Pre-register for the High School Theatre Digital Marketing Launch Plan before October 14 and use code PODCAST22, you'll get $100 off the Launch Plan price. Wow!!! CLICK HERE to learn more about it. Want to sign up for our bi-weekly newsletter, Marketing Mayhem Made Less Mayhemmy? Click here. Have a question? Click the message link below and leave Julie a voice message. We love hearing from you! --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Audience loyalty is a holy grail for theatres, especially as high customer acquisition costs make the value of existing ticket buyers all the more evident. Add in that loyalty has become more tenuous as high inflation causes many consumers to pull back on discretionary spending (like theatre tickets and subscriptions) and focus on price above all else. Loyalty is the key to growth during economically uncertain times. The Theatre Marketing Lab Fall Accelerator is here to help. 4 hours over 3 days. We're Accelerating - big time! Join Julie Nemitz (Theatre Marketing Lab founder) and other theatremakers just like you who are seeking out new ways to develop audience loyalty at their theatre. We'll also discuss new innovations in membership models that are driving loyalty and organic brand awareness too! Click here to learn more and register. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Have we got an episode for you! Not only is this a jam-packed, full of goodness Theatremaker Conversation, it's also a "Friends From College" episode, too! Julie is joined by master storyteller Nick Demos, whose career has spanned community theatre, professional theatre as a dancer and choreographer, an eight-year residency as the Artistic Director of Lyric Theatre of Oklahoma straight into a successful Broadway producing career that includes "Drowsy Chaperone", the Tony Award for "Memphis" and the beloved hit "Come From Away". Learn all about Nick's journey as a theatremaker as well as his current success as a sought-after creative coach specializing in supporting entrepreneurs in their journey to happiness and success. Nick is also a documentary filmmaker and host of The Creative Soulpreneur Podcast. With thirty years in the entertainment industry, and over fifteen years teaching yoga, meditation, and creativity he has traveled from the Tony Awards to ashrams and run a multi-million dollar business in between! Learn more at his home on the web thenickdemos.com __ How successful was the digital campaign for your theatre's last production? Do you think you nailed it? Or maybe not. We've created a new, free resource for you to help! "The 25 Questions To Ask Before Launching Your Next Digital Campaign" is a guide that will help you ensure you are ready to rock that next strategy and campaign runway. Download today! Click here. Learn more about julie and Theatre Marketing Lab at julienemitz.com --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Subscribe today: Theatre Marketing Lab Transcription Okay, confession time. How many of these describe you? Are you still using a pre-pandemic marketing playbook from oh, 2018? Are you constantly in, get it done, figure it out if it worked later mode with your theater's marketing? Are you just checking off deliverables on a list with no strategy? Are you not trying a new marketing tactic because you just don't know how to do it effectively? Maybe you're juggling multiple projects with increasingly urgent deadlines. Aren't we all competing for audience members' time and money growing in your community? Are you missing your revenue goals? Well, how'd you do? How many of those describe you? Listen. The biggest accomplishment we theater makers can achieve right now today in the fall of 2022 is growing our theater's audiences. And that takes smart marketing strategies and kicking content to promote our productions and sell that house out. And because of all these challenges and more that I just listed, well, that's why the Theatre Marketing Lab exists. We welcomed in over 70 founding subscribers to the Theatre Marketing Lab in August, and you can join them. The lab is a self-serve library platform where you can access hours of video training, workbooks, guides, and audio content. Even this podcast is there for you to listen to. And here's maybe the best benefit you get discounts on all upcoming workshops, master classes, and even your first consultation with me. Shhh now don't tell my business advisor about that one. I hope she's not listening. Anyway. Stay up to date on the necessary marketing skills that keep your theaters moving forward. I say it all the time, right? Nothing changes faster than marketing best practices. Inside the lab, you can go at your own pace. You can use what you need. You can cancel any time. New content is added regularly because you never know what's gonna happen in marketing that you need to know, and you need to change and need to fix. So head on over to julienemitz.com to learn more and subscribe, I'll see you in the lab. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Tired of posting social media in the days before your show opens and getting 2 or 3 engagements? There are three critical actions you can take in order for your organic social media posts to start HELPING you sell tickets. In this Marketing Mastery episode of the show, Julie shares how her clients have rebooted their organic media practices. You can too! Links from the episode: Subscribe to Theatre Marketing Lab!! Get the Marketing Mayhem Made Less Mayhemmy Newsletter Follow us on Facebook Follow us on Instagram Join our free private Facebook Group --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

We kick off our series of theatremaker interviews with special guest, Jarrod Kopp. Jarrod is the Executive Director of Theatre Tulsa, a community theatre in Tulsa, Oklahoma. Julie and Jarrod dive in head first into topics including How he and his team kept the theatre moving forward during the pandemic with innovative content projects Marketing content development and tech innovations Jarrod is employing in his marketing practices Jarrod's strategies when considering the programming of Theatre Tulsa's seasons Theatre Tulsa's priorities and progress with DEI Developing priorities and training around the support of gender identity with youth and adults And more! It's an episode that will inspire you and perhaps help lay the groundwork for your adoption of innovation and priorities to keep your theatre moving forward! *** To learn more about Theatre Tulsa, visit their website, and follow them on Facebook and Instagram. *** To access Theatre Marketing Lab's training and development content, join us at founders pricing only through September! Click here to learn more. Don't miss a nugget of marketing smarts. Subscribe to our newsletter Marketing Mayhem Made Less Mayhemmy today. Interested in joining theatremakers and theatre marketers from around the world? Join our free, private Facebook Community. Click here to get in on the fun. Have a question or idea for a podcast topic? Click the link below and leave me a message. If you've enjoyed a podcast episode or three, please take a minute to rate and review us. It helps other theatremakers discover this podcast! --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Ding dong! Another Casserole Episode For You! Lots of topics mixed up in a jif for a tasty podcast meal. This episode is a quickie, filled with important updates on some highly relevant changes happening in digital marketing, specifically social media. Julie also talks about the "Whitney" Content Lifecycle. What's that, you ask? Listen and learn! The Theatre Marketing Lab All Access Pass is here! Join theatremakers from around the country today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Use what you need. New content is added regularly. New pricing rolls out soon so get in on Founders pricing today. Click here to learn more. *** Are you getting The Marketing Mayhem Made Less Mayhemmy Newsletter yet? Sign up for free at julienemitz.com/subscribe-to-newsletter *** Want to chat? Leave a voice message for Julie by simply clicking the link below. Happy theatre-making! --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

The Theatre Marketing Lab All Access Pass is here! Join hundreds of theatremakers today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Use what you need. New content is added regularly. Click here to learn more. *** This week on the podcast, Julie welcomes two fantastic guests, Colleen McCormack and Jennifer Isaacson from Broadway Licensing. The three cover a ton of ground including: Planning a season ... not just show by show. New titles revealed! What's popular now inside the Broadway Licensing catalog. How Jennifer and Colleen consider themselves producing partners with all the theatres they work with Ways to integrate into your community Finding new audiences with the shows you program Why streaming is still a very popular option for theatres of all kinds Find out another reason why Julie loves playwright Lauren Gunderson And more! To learn more about Broadway Licensing and their amazing catalog of classics AND new plays, visit their website BroadwayLicensing.com *** August's Masterclass is presented in partnership with AACT - Best Practices In Digital Marketing For Theatres. We're going to get you started on the digital marketing plan for your next production together -- in real time! Learn more at AACT.org/virtual-masterclasses *** Are you getting The Marketing Mayhem Made Less Mayhemmy Newsletter yet? Sign up for free at julienemitz.com/subscribe-to-newsletter One of Julie's favorite books referenced in the episode is Steal Like An Artist by Austin Kleon, available on Amazon. Click here. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Host Julie Nemitz continues our summer of theatre-maker interviews curated to inform and inspire you to keep your theatre moving forward. This week, she welcomes two of the founders of Uproar Theatrics, Kyle Holmes and Laura Hall. They talk with Julie about Uproar Theatrics -- an innovative theatrical licensing company empowered by the digital era in which we live. They also discuss ways to think about producing lesser-known works. You'll also learn about some of the catalog's most compelling and timely works available to license today as well as one very exciting title coming in the fall of 2022! It's an episode that you'll want a pen and paper or your phone notes app handy to write down some of the fantastic knowledge bombs shared with you. You can learn more about Uproar Theatrics on their website uproartheatrics.com. Additional references from the episode: Subscribe to our newsletter to ensure you are alerted when new podcasts drop and get early access to the Theatre Marketing lab's upcoming classes, workshops, and more! Click here to subscribe at julienemitz.com. Let us know what you thought of this episode or make a suggestion for an upcoming episode. Click the Anchor link below and leave us a voice message today! ***** In The Greenroom: Theatre Marketing Podcast with Julie Nemitz Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems, and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends, and interviews with some of the country's best creative theatre-makers. Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Lab, where she educates regional and community theatres worldwide with classes, workshops, and more. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out. To learn more, visit julienemitz.com. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Phone rings, door chimes, in comes company! This summer, In The Greenroom Theatre Marketing Podcast host Julie Nemitz welcomes a cavalcade of special guests chosen for their unique perspectives and passionate dedication to theatre-making and theatre marketing. They keep theatre moving forward. First up are two leaders in community theatre from the American Association of Community Theatre, Executive Director Quiana Clark-Roland and Education Coordinator David A. VanCleave. Julie and her guests talk about AACT's experiences overcoming the challenges that COVID-19 brought the organization and community theatres nationwide. They also discuss how AACT is evolving to meet the changing needs of theatre-makers in communities everywhere. Listeners will also get a sneak peek into upcoming AACT events in the near and not-too-distant future! It's a lively conversation you don't want to miss. (Plus, you'll find out what Quiana and David's favorite shows are!) You can learn more about the plethora of benefits and upcoming programming available as an AACT member by visiting AACT.org. About In The Greenroom Theatre Marketing Podcast Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems, and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends, and interviews with some of the country's best creative theatre-makers. Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Academy, where she educates and advises thousands of community and regional theatres worldwide. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out. To learn more, visit julienemitz.com or on Instagram @theatremarketinglab. For questions and press inquiries, please contact us via email at hello@julienemitz.com. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

In this data and insights-packed episode, Julie shares learnings from a comprehensive subscriber and member survey in May of 2022. Learn what Julie learned and how her team uses excellent ideas and feedback from Academy members to evolve programs and content to keep your theatre moving forward with marketing innovation in strategies, systems, and content! ******* To be notified when the new Theatre Marketing Lab is revealed, click here to join the waitlist. To ensure you don't miss any Marketing Mastery content, be sure you're following Julie on Instagram @theatremarketinglab and TikTok @julienemitz. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

May is Mental Health Awareness month and given the signature color for awareness is green, what better place than In The Greenroom to, well, talk about it! Johns Hopkins tells us An estimated 26% of Americans ages 18 and older -- about 1 in 4 adults -- suffer from a diagnosable mental disorder in a given year. Working in theatre right now is stressful. And working in marketing right now is incredibly stressful. It is. Full stop. But in this week's episode, Julie reevaluates some causes and tackles some of the biggest marketing stressors head-on. She'll also talk about ways to deal with those stressors including advice from the celebrated researcher, NY Times bestselling author, TedTalk rockstar, and all-around-wise owl, Brene Brown that Julie uses nearly every day. Resources mentioned in the episode: Mental Health America Association The Entertainment Community Fund (formerly The Actors Fund) offers licensed clinicians who can provide industry professionals and their families support for issues related to personal stress, anxiety, depression and life transitions. Financial assistance is available. Website and SEO Resources - Neil Patel The HubSpot Website Grader BreneBrown.com Episode 38: Dive on Next Generation Google Analytics Episode 39: Dive on Goal Setting and Measuring Them To learn about what classes, workshops and webinars are coming up inside The Theatre Marketing Lab, join our mailing list. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Are you as corny as Kansas in August for the world's favorite optimist/coach, Ted Lasso, as Julie is? With some inspo from Ted, this week on the podcast, Julie shares her creative approach to determining what type of goalie you are, how best to define and structure marketing goals, and the best ways to measure them -- through a neuromarketing lens, no less! She also walks you through examples of how to apply SMART goals as well as where and how to develop KPIs you can stand behind -- that effectively and generously measure the impact and effectiveness of your marketing plan. (And Sour Patch Kids color preferences are revealed!) If you or someone at your theatre is ready for a tactical goal-setting workshop that also includes a deep dive into META advertising best practices, then head over to theatremarketingacademy.com/goals and let us know. Just need your name and email. That's it! This is a hands-on, roll-up-the-sleeves, "GET 'ER DONE" workshop. With enough interest, we'll be offering the workshop in late June. Show your interest and join the waitlist by clicking here. Additional details coming soon. ====================== Want to leave a voice message for Julie? Click the Anchor link below and say hello, ask a question, or give a suggestion for an upcoming podcast episode topic. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

It's a casserole episode! Do you know how a casserole is created with disparate ingredients but when put together, they make an enjoyable dish? Well, that's today's episode to a "T". Julie shares questions from members of Theatre Marketing Academy and lends her perspective and guidance on the future of Universal Google Analytics (it's a GA4 world we'll live in) and how to grow audience ratings and reviews. Julie also shares two recent Seth Godin gems that we hope inspire you to pause and think about the future of marketing, learning, and rethinking the categories of media. We hope they inspire you as much as they inspired us! ******* Joining Theatre Marketing Academy is free! Visit theatremarketingacademy.com and you'll be in the loop on upcoming masterclasses, workshops, and virtual events. You'll be automatically registered for our weekly newsletter "Marketing Mayhem Made Less Mayhemmy". Also, if you haven't done so already, follow this podcast. Julie adds bonus episodes and if you're not following, there's a chance you'll miss out. To learn more about Seth Godin and read his inspiring work, visit his website at sethgodin.com. Look down! You can click on the Anchor link and send me a voice message. I love hearing from listeners and readers. Ask me a question or share some feedback on what topics you'd like Julie to cover or guests you'd love to have her interview. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

What is conscious marketing, exactly? You'll find out in today's episode. Julie discusses the intersection of your theatre's core values and marketing plus ways we can “zoom-out” and ensure that we're leveraging the right platforms to reach a more equitable array of cultural consumers. You'll learn the 5 marketing channels you may not be activating...yet. Julie also takes a quick dip in the demo pool to discuss new insights about theatre's critically important growth audience -- Gen X'ers. So let's crank up Simple Minds' "Don't You (Forget About Me)" and let's get to it! **** Links and references from today's episode: Fortune Magazine "Millennials and Gen X Show Loyalty when Companies Value Purpose" Digiday "How Brands Are Making Values-Based Decisions" RevLocal "Surprising Statistics That Will Help You Market To GenX" CTV and OTT Explained Local advertising on Hulu. Learn more. Simple Minds "Don't You (Forget About Me)" on Spotify (Crank it on up!) To learn more about Julie and the new Theatre Marketing Lab, head over to julienemitz.com Have a question? An idea for an upcoming episode? DM Julie on Instagram. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Wait, what? Could it be true? Tinder for the theatre crowd? It's News and Views week! Julie chats about the news you may not have heard about yet and shares ways theatre is innovating in our industry. Let's keep theatre moving forward friends! In The Greenroom Theatre Marketing Podcast with Julie Nemitz **** To register for our free April masterclass in the Theatre Marketing Lab, learn more and sign up here. To become a member of Theater Marketing Academy (it's free!) head on over to our website here. To learn more about Julie Nemitz and her consultation and coaching offerings, visit her website here. Interested in being a guest on the podcast? Have a story to share? DM Julie on the Gram here. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Hi listeners! This is a preview of the new Intermission shortie episodes we're launching in Season Three of the podcast. Bonus episodes with fantastic music selections are only available on Spotify! So click here to go to In The Greenroom Theatre Marketing Podcast on Spotify, hit that bell on the app to make it green so you know when new episodes arrive. Winners of the 2022 Grammy Awards have been announced, and Julie's talking about all things The Unofficial Bridgerton Musical and celebrating Barlow and Bear's groundbreaking win for Best Musical Theater recording. Julie will also discuss the upcoming event For You, Paige, the first commissioned Tik Tok musical coming to a phone very near you on April 14. What do YOU think of theatre artists making TikToks and developing new works there? Is there a theater creator on the platform that you enjoy? I want to hear from you! Leave me a voice message by clicking here. Don't miss April's free Masterclass in the Theatre Marketing Lab! Julie will be presenting a Case Study covering, in depth, the marketing campaign for the play The Lifespan Of A Fact. Don't miss grabbing your seat. Click here to register. To learn more about Julie Nemitz, visit JulieNemitz.com. To join the Theatre Marketing Academy, visit TheatreMarketingAcademy.com. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Pull out the party hats and bubbly for The Marketing Funnel's retirement party! On this episode of the podcast, Julie Nemitz discusses how the Inbound Marketing Flywheel is the new and right way to think about how we attract, engage and delight our audiences. She'll also share the three most important aspects to master in launching a Meta Lead Generation Campaign for your theatre. **** To learn more about Lead Generation campaigns, visit this handy primer Facebook has created. Need to take a step before that and learn more about your Meta Business Suite and Ad Manager? Visit this link. Check out Zapier and get your automation groove on! Zapier.com. **** Don't miss the upcoming Theatre Marketing Lab's Case Study Masterclass on the play The Lifespan Of A Fact. Wednesday, April 13 - 7 pm ET Friday, April 15 - 11 am ET Tuesday, 19 - 3 pm ET Register for free at: TheatreMarketingAcademy.com/lab For our first masterclass in the Lab, I'm going to do something I've never done before: Take you step-by-step, day-by-day through a full marketing case study for a production of the play The Lifespan Of A Fact. This Broadway hit play delves into a battle between a writer, a publisher, and a fact-checker in a comedic yet gripping battle over facts versus truth. This topical comedy was a blast to market with timely themes about truth and media. I'll cover strategy! Creative! And this is going to be so helpful to you … we'll go behind the scenes and look at the creative assets built – the photoshoots, the videos, the trailers, and more. I'll share some hiccups, missteps, and how we recovered (not to mention how we overcame Omicron's unwelcome visit). This free masterclass is a must for Marketing Directors, Executive Directors, Artistic Directors, Box Office managers, and marketing and audience development teams. I say this all the time: if you work with a theatre – whether you're staff, production team, or volunteer -- YOU have a hand in how your theatre markets your productions and the more everyone knows, the more successful your marketing will be! You can learn more and register for Theatre Marketing Lab: A Case Study Masterclass at TheatreMarketingAcademy.com/lab Go to it! Sign up today. There are limited spots in each class. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Julie Nemitz returns for Season 3 of the podcast with two compelling questions for theatre-makers: How is the social contract your audience has with your theatre faring today? And have you re-assessed your go-to-market strategies as we evolve out of the pandemic? She'll discuss those two topics and more here on In The Greenroom: Theatre Marketing Podcast. To download the Go-To-Market Planning Worksheet that Julie covers in the episode, click here. And to learn more about Theatre Marketing Academy and become a member (it's free!), head to our website. Connect with us on Instagram too by following us there. In The Greenroom: Theatre Marketing Podcast is produced by Theatre Marketing Academy. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Host Julie Nemitz kicks off Season 3 with a full schedule of podcasts dedicated to leading theatres to grow with marketing innovation, strategies and kickin' content. Special guests will be featured throughout the season as well. Theatre can thrive again in communities just like yours! Coming March 2022. Learn more at our website: theatremarketingacademy.com. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

This episode of In The Greenroom LIVE! is going to be Epic! You will not want to miss the rockstars I have invited to join me: Jess Ryan and Emily McGill of Broadway Unlocked and All Together Now. These two, remarkable and dynamic women are creating content faster than I can follow online. They're bringing the technology know how, digital content, marketing and PR smarts to our conversation that will, I promise, teach and inspire you!. We dig into a multitude of topics relevant to creative artists and theatre-makers everywhere. ---- You can learn more about Broadway Unlocked and All Together Now. Find Jess across all social media and Clubhouse @jessicaryannyla. Check out Emily McGill Entertainment and Find Emily across all social media and Clubhouse @emilyannmcg --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

In this week's episode, part two in my series sharing inspiring stories of Pandemic Pivots by Creatives, I dive in with the multi-passionate and multi-talented Adam Rei Siegel. From Adam's youth as a theatre-loving kid in the San Francisco bay area to today, his accomplishments are nothing short of incredibly impressive. Join Julie as she interviews Adam specifically about his partnership with the celebrated mentalist, Jason Suran. Adam is co-producing Jason's virtual experience Reconnected for audiences worldwide. And it's a hit! Learn all about Adam's journey as an artist and the experience of producing virtual experiential theatre for the digital age. --- You can learn more about Jason Suran - Reconnected by visiting the website here. To talk with Adam about booking Reconnected, reach out to Adam at booking@jasonsuran.com. --- You can learn more about Julie and Creatives Going Digital by visiting the website here or following Julie on social media @creativesgoingdigital. On Clubhouse you'll find her @julienemitz and hanging out in the Creatives Going Digital Club! Join the club today. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

In this next episode in our Pandemic Pivot series, Julie interviews Jeff Veley of Veley Productions. Julie & Jeff discuss how he and his company weathered the pandemic and how he uses his expertise in virtual events to support organizations and creative makers all over the world. Looking to improve or implement virtual events or utilize professional software like QLab to make your digital productions easier to produce? Don't miss a minute of this informative episode. == Veley Productions exists to provide professional solutions to those that communicate through live events and multimedia. They believe that a single event in someone's life can make a lasting impact. For that reason, we keep dreaming up new ways to reach people and create live experiences that share valuable messages. To put it simply, we love empowering people both onstage and behind-the-scenes. Find out what type of virtual event is best for you or your organization - visit: VirtualEventGenerator.com --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

In part two of our series on the newest social media app Clubhouse, we welcome the incredibly talented Talia Moore, the Executive Producer and Writer of the upcoming TheWizCH production. This is an abridged LIVE audio-only version of the beloved musical an film we all know and adore. Talia takes you behind the scenes of the making of TheWizCH and you'll also learn about her journey as a writer and director of theatre. Her story is so inspiring. Follow The show on Instagram at @thewizchlive and you can follow Talia at @taliamoorent The Wiz CH is live inside of The OG Room Club March 12 at 4pm and 7pm ET and March 13 at 4pm and 7pm ET. Don't miss it! ******** Clubhouse is an iPhone app that allows users to host and join chat rooms to experience panels and conversations—all through audio. There's a variety of topics to explore, from sports to wellness to business and naturally -- theatre. You can get on the Clubhouse waitlist at JoinClubhouse.com. Apple phone users only at this time. **** Want to join like-minded theatre makers on Facebook? You should join us In The Greenroom. Julie Nemitz goes live the last Thursday of the month and answers all your theatre marketing and content questions -- plus a dose of inspiration to keep your theatre moving forward. Join here: In The Greenroom on Facebook. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Julie is joined by six remarkable, resilient, and respected theatre leaders from across the country. They represent theatres who, despite the challenges we all faced as theatre artists and theatre makers, persevered in this tumultuous year for theatre. Three innovative and scrappy regional theatre leaders Jeremy Koch from Farmers Alley Theatre, Bert Bernardi from Pantochino Productions and Natasha Parnian from Dark Horse Theatre company were joined by three powerhouses of community theatre leadership, Tony Humrichouser from Kalamazoo Civic Theatre, Jarrod Kopp from Theatre Tulsa and Dorina Toner from Twilight Theater Company. Julie and these six theatre rockstars talk about the year that was and what's in store for 2021 in their organizations. They even have words of inspiration and advice for all those out there working to keep their theatre moving forward. *** When you join the Academy as a subscriber, you get so much in return! Advance notices of digital marketing masterclasses, special invitations to digital marketing collaboration sessions in 2021, and more. Sign up today: PlayhouseTheatreMarketingAcademy.com/Subscribe --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Theatre For Young Audiences, Youth Theatre and Theatre Educators have faced some of the most challenging of times this year. From learning digital content creation to keeping kids who love theatre engaged and entertained throughout the Coronavirus pandemic and shelter in place orders throughout the country, in this episode, Julie speaks with three youth theatre leaders who kept their theatres moving forward and persevered during the pandemic. Julie's joined by Roderick Justice, Producing Artistic Director of The Children's Theatre of Cincinnati, Ashley Bowen, Director and Educator Portage Central Performing Arts and Sherry Johnson, owner and executive director of Building Block Arts. *** Learn how to make, market and monetize content online for your theatre! Subscribe to PlayhouseTheatreMarketing Academy's weekly emails. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Nonprofit fundraising and social marketing Rockstar Julia Campbell is back to talk with Julie about the year that was and what's important for nonprofits to know right now to ensure their digital marketing chops are ready for a rollercoaster that will inevitably be 2021. If there's one thing that does not stay the same, it's digital and social marketing! You can learn more about Julia and her amazing work at jcsocialmarketing.com, ** Are you a creative who needs to go digital in 2021 for your theatre organization ... or yourself? Then become a part of the Academy! Subscribe at playhousetheatremarketingacademy.com or follow us on instagram at Instagram.com/creativesgoingdigital --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Julie Nemitz welcomes back Tralen Doler, Vice President at Broadway On Demand. Much has happened with digital content and marketing since Julie and Tralen first spoke last April. Join them as they reconnect and talk about innovation during the pandemic and what's to come in 2021 as we keep theatre moving forward. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

If you still have PTSD from that last time you collaborated with a web designer to create your website, then this episode will be the cure to what ails you! Great website design for artists and organizations has never been more streamlined and achievable! Join Julie Nemitz and her special guest Warren Wilansky, the President & Founder of Plank Designs for this enlightening masterclass to learn what great websites look like today and what content is most important (hint: it's not you or your organization's life history!) To learn more about the great work Warren and his team do, visit PlankDesign.com *** Interested in knowing more about what's coming up at Creatives Going Digital? Click here to sign up to know when new content and masterclasses are scheduled. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

How are you navigating change? Increasing relevance in your community? Join Julie Nemitz and her very special guest Diane Mataraza for this important conversation. Diane is a revered arts consultant and thought-leader with a career that spans an impressive list of accomplishments: from Senior Advisor at the National Endowment for the Arts [NEA] to Executive Director of the National Academy of Recording Arts and Sciences Foundation (the Grammy Awards). A former national grant maker and registered lobbyist, the considerable scale of Diane's experience has enabled her to quickly relate to and comprehend client realities. Learn how you can keep your theatre moving forward strategically into 2021 with a new-found sense of focus and purpose. -- Become a subscriber! LEARN to make, market, and monetize content online. Organizations go to PlayhouseTheatreMarketingAcademy.com. If you are a creative artist visit: CreativesGoingDigital.com --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Are you an #arts hero yet? Well, It's time to become one and ACT TODAY. Be an #ArtsHero is an intersectional grassroots campaign comprised of Arts & Culture workers, Unions, and institutions in the United States pushing the Senate to allocate proportionate relief to the Arts & Culture sector of the American economy. #ArtsHero is 100% volunteer run. On today's mini-episode (OK, a PSA), you'll learn how creative artists like you and the organizations you work for and with, can become involved. To jump right in, visit BeAnArtsHero.com and get started today. You can follow them on Instagram too @beanartshero. --- Creatives Going Digital has officially launched! Please sign up and join your fellow creative colleagues! Together we'll learn how to define and refine your special creative expertise and what wonderful talents you have to share online. Learn to make, market and monetize your content online and grow your audience. Learn more at CreativesGoingDigital.com. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

It's the nonprofit Julie (Nemitz) and Julia (Campbell)! Nonprofit fundraising and development rockstar Julia Campbell joins host Julie Nemitz to discuss nonprofit organization challenges, innovations and best-practices managing your theatre's fundraising strategy given today's challenges due to the pandemic. Julia answers your questions on how best to support your theatre to keep your organization moving forward and grow donor revenue this fall. It's an interview where you're sure to find value and inspiration. To learn more about Julia Campbell, visit JCSocialMarketing.com. --- Creatives Going Digital has officially launched! Please sign up and join your fellow creative colleagues! Together we'll learn how to define and refine your special creative expertise and what wonderful talents you have to share online. Learn to make, market and monetize your content online and grow your audience. Learn more at CreativesGoingDigital.com. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Last week, we had the privilege of bringing four formidable theatre making women together for the Monthly Artists Roundtable hosted by Julie Nemitz. This dynamic panel of women theatre-makers and thought-leaders as they discuss how changing times are affecting their perspectives, decisions and opportunities. These prolific women will discuss where they are finding their internal call-to-action during these tumultuous times, what roadblocks they still see for women in the theatre industry. We also discussed ways we keep our passion for theatre alive and how we envision continuing the fight for equality in the theatre industry. Guests: Quiana Clark-Roland (Executive Director, American Association of Community Theatre), Natasha Parnian (Founder and Managing Artistic Director, Dark Horse Theatre Company), Sara Phoenix (Artistic Director, Theatre Tulsa) and Ina Marlowe (Award-winning Director, Distinguished Alumni Goodman School of Drama) and boy I can't wait for you to hear what Ina has to say. Safe to say there are plenty of new #teaminamarlowe fans, growing daily! So take your seat in the Greenroom. I'm so glad to have you here where you belong. To learn more about us and how you can work with us, visit CreativesGoingDigital.com today! And follow us on Instagram. It's fun over there: CreativesGoingDigital on Instagram --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Welcome to In The Greenroom with Julie Nemitz -- a Creatives Going Digital Podcast. Julie takes the fifteen+ years spent in digital marketing for Fortune 500 brands as well as her years supporting nonprofit arts organizations to grow online … to today… ...where Julie helps creative folks like you learn to make, move and market content online. Whether you are working for an arts organization or for yourself, this podcast serves to help keep the creative arts and artists moving forward into the digital age. I also feature current arts news, a healthy dose of marketing know-how, tips and tricks AND feature interviews with some of the country's finest arts-makers. So take your seat In The Greenroom. We're so glad to have you here where you belong. To learn more about us visit CreativesGoingDigital.com and subscribe to our mailing list today. Our mailing list is the only place to get free content to help your journey to create online! Fun stuff happens on Instagram, too: Creatives Going Digital on Instagram. Follow us over there and send Julie a DM while you're there. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

It's the Weekly Wrap Up! Yes, every Friday I'll be popping up on Facebook LIVE and right here on the podcast to share theatre news of the week, what's inspiring me from great theatres who are keeping theatre moving ahead, what theatre content there is to watch online, and of course -- I'll share marketing tips and trainings so you, too, can make, move and market your theatre online. This week, I discuss Diana: The Musical's move from a Broadway opening to a ... Netflix premiere, inspiring work happening at The Lincoln Community Playhouse in Lincoln, Nebraska, great innovations happening in online theatre content and some fast fixes to make your email marketing practices successful. Tune in and then if you will, subscribe to this podcast and leave me a message or review. I'd love to hear what you think about the new format and what content you most want to hear. For more information about the Playhouse Theatre Marketing Academy, visit PTMA.LIVE/Info --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Join three incredibly talented (and busy!) Artistic Directors who talk about the theatre they're making now and how changing times are affecting their perspectives and creativity. We're thrilled to bring together very special guests Marissa Harrington (Face Off Theatre), Bert Bernardi (Pantochino Productions) and Jeremy Koch (Farmers Alley Theatre) sit down for a virtual conversation about the theatre they're making now and how changing times are affecting their perspectives and creativity to keep theatre moving forward. Now more than ever, a theatre's marketing practices are deeply connected to the creative vision set forth by Artistic Directors managing through the pandemic pivot. We're all facing challenging times. This week, four creative leaders who embody the philosophy of "the show must go on" are joining us. Learn more about Marissa at Faceofftheatre.com, Bert Bernardi at Pantochino.com and Jeremy Koch at Farmersalleytheatre.com Get in touch! visit: playhousetheatremarketingacademy.com and follow us on Instagram at @playhousemarketinggroup Let us know what's happening in your theatre community. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Welcome to Season 2! Visioning is a great way to stop, listen, and actualize new ideas. It is especially helpful in creating something new or when you need to reset, restart, or simply become curious about what is next. The theatre industry and theatre professionals are in the middle of what is the biggest transition and challenge in the history of our lifetimes. This masterclass will help you become quiet and listen to the "voice" within your project or whatever you are creating next. You'll discover the highest possibilities and also where you yourself need to grow, let go, and allow. Mark Anthony Lord is a visionary, transformational leader, and master teacher. As an expert in the area of spiritual psychology, Mark assists people of all paths in awakening to their true essence. For over twenty-five years he has facilitated retreats, workshops, classes, and spoken at conferences around the world on spiritual practices that transform the heart, mind, and spirit. He is the Founder of the Bodhi Spiritual Center, a community that grew from three people meeting around his dining room table to over 1000's calling it their spiritual home. He is also the Founder of Cityside Church both in Chicago. Both thriving organizations were birthed through the practice of Visioning, of which is a certified teacher. Mark is the author of two books,The Seven Living Words and Thou Shall Not Suffer: 7 Steps to a Life of Joy. To get connected with Mark Anthony Lord, visit MarkAnthonyLord.Me and follow him on Instagram @markanthonylord. And while you're at it, follow us in Instagram too @playhousemarketinggroup. Send me a DM let me know what's going on in your theatre community. --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

Ready to stream your theatre's next production? No clue where to start? Feeling anxious or perhaps ambivalent moving your organization into the digital theatre experience? Join Julie Nemitz and very special guest Tralen Doler (Broadway On Demand) to learn more and get excited about the journey of bringing your production to life online using some of the best technology available through Broadway On Demand and Show Share. For theatres just dipping their toe into digital content to those ready for the big [virtual] stage, you'll find this masterclass extremely informative and inspiring! To learn more about how to use ShowShare livestream technology for your theatre, visit https://livestream.broadwayondemand.com/ --- Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message