Podcasts about how to sell better than amazon

Sam Mallikarjunan is Head of Marketing at BirdEye.com, a SaaS startup enabling small businesses to win at online marketing by leverage their most powerful content of all -- their happy customers. Sam is the former Head of Growth at HubSpot Labs and has taught Advanced Digital Marketing at Harvard University as well as Innovation Management and Marketing Analytics right here at the University of South Florida. With his energetic approach as a digital marketing instructor for multiple universities, Sam strives to provide students with a curriculum focused on frameworks for building modern growth engines. As a consultant, he brings an outsider's fresh perspective to guide seasoned teams to identify areas of opportunity and develop specific plans with attainable goals. Sam is also co-author of the book How To Sell Better Than Amazon which is, thanks to the publisher, ironically available for purchase on Amazon. What you'll learn about in this episode: How Sam's career path led him to his current position as the head of marketing at BirdEye Sam shares the amazing story of his unconventional application to his previous employer, HubSpot Why Sam chose to leave his great job with HubSpot because he felt he "had it way too easy" What defining moments in Sam's life shaped his career path and his personal drive to succeed Sam's thoughts on the controversial Nike marketing campaign featuring Colin Kaepernick How hunger and desperation caused Sam to buy a "$36 burrito" before he found financial freedom Why Sam wrote and shares an article, "A Horrendous Record of Failures You Won't Find on My Resume" Why Sam values the mistakes he's made throughout his career and the lessons he learned because of them How Sam began helping Syrian refugees go into business selling their own handmade crafts Why Sam attributes his successful career to developing the skills of simplification and focus Additional resources: Website: www.mallikarjunan.com Website: www.birdeye.com Twitter: @Mallikarjunan LinkedIn:www.linkedin.com/in/mallikarjunan/  

My guest today, on the Steve Jobs inspired Join Up Dots podcast interview is a Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world's #1 Sales & Marketing platform. He teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and is the co-author of the book “How To Sell Better Than Amazon.” He also speaks across the country and around the world about startups, business and marketing. His fresh ideas on entrepreneurship, start ups, marketing, Artificial Intelligence, and eCommerce are what the world is looking for as the clammer to create our own futures and live a life of relative freedom takes hold. But where did it all start for our guest today? Was it a linear path to where he now stands on the stages of the world revealing the strategies to scale businesses like a huge company even if you are a solopreneur, or small business? And what holds people back from true success, not building a team or building the wrong team around their business? Well let's find out as we bring onto the show to start joining up dots with the one and only Mr. Sam Mallikarjunan Show Highlights During the show we discussed such weighty topics with Mallikarjunan such as: Sam shares how he stumbled across the last remaining Blockbuster in Alaska, who are thriving due to a focus on human interaction. How quickly can you validate your concept in the marketing. Why we should all try to work out what is the real job to be done in a business. and lastly…. Sam shares how he went through a series of ups and downs, similar to most guests on the show, which has lead him to the confidence he now shows today.

Sam Mallikarjunan is an Executive Strategist at HubSpot. He hustled his way into the organization with a landing page and ads - and ended up leading the Experimental Marketing team, the Ecommerce Marketing team, the South American internationalization team, Hubspot Labs and more. Today, Sam also teaches Digital Marketing at the Harvard Division of Continuing Education and the University of South Florida's Muma College of Business. He is also the co-author of the book "How To Sell Better Than Amazon". Sam joins us to share his story, how he got into marketing, what it’s been like leading a few of these teams at Hubspot, what some of the biggest challenges were, how he approaches solving problems, his mindset around growth and disruption, and much more.

Sam Mallikarjunan is a Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and he is also the co-author of the book How To Sell Better Than Amazon (which, thanks to the publisher, is ironically available for purchase on Amazon).   What you’ll learn about in this episode: The way the internet has changed selling so that there’s almost too much information How salespeople can help consumers sift through the breadth of information out there Structuring sales calls so they’re all about asking the buyers questions about their business The power of inbound: competition where no one else is competing Learning to say no to bad revenue Why you need to build buyer personas -- both for your ideal customers and customers that you don’t want to do business with because they’re going to cost you money Why clients need agencies to teach them what to do -- not how to do it Getting involved with your client’s complete business -- including the sales side of their business How to get your clients to treat your agency like a partner instead of a vendor Ways to contact Sam Mallikarjunan: Website: www.mallikarjunan.com Twitter: @Mallikarjunan Website: thinkgrowth.org We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Sam Mallikarjunan is a Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and is the co-author of the book “How To Sell Better Than Amazon” (which, thanks to the publisher, is ironically available for purchase on Amazon).” What you’ll learn about in this episode Using online marketing in creative ways that cost nearly nothing Cutting down on your “cognitive calories” to focus on useful tasks Motivational techniques derived from evolutionary science What cognitive science researchers have learned about human needs Mitigating the toll taken by stress or pressure from work and life Consistently challenging yourself on your values The latest social research from Deloitte Customer obsession and methodical empathy for enhanced business development Why HubSpot became the number one marketing platform based on customer focus How to best connect with Sam: Twitter: @Mallikarjunan Website: www.mallikarjunan.com Email: sam.mallikarjunan@gmail.com Book: How to Sell Better than Amazon

Today I'm joined by a man who teaches Advanced Digital Marketing at the Harvard Division of Continuing Education. He is the co-author of the book “How To Sell Better Than Amazon” and a Marketing Fellow at HubSpot. Welcome to DMR, Sam Mallikarjunan. [You can find Sam over at Mallikarjunan.com.] On this episode of Digital Marketing Radio we discuss why the world of marketing changing so quickly, with topics including: When you say the world of marketing is changing rapidly, do you mean marketing principles or just tactics and technologies? What aspect of marketing is changing the most rapidly and why? What kind of marketing traits do you tens to see between the most successful businesses nowadays? How should marketers and digital entrepreneurs keep up with the changes? How can you protect your business from being disrupted in this fast changing environment? When a business is trying to build a marketing team, what should they look for in new hires to help to future proof their abilities? Do you think that marketers need to be generalists or specialists? Is it still a good idea for a small business to try to appeal to a global audience nowadays or does being locally focused allow you to build a stronger buyer persona? [Tweet ""Comfort kills. Be the disruption you want to see in the world." @Mallikarjunan @hubspot"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Slack [Team communication] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Snapchat [Social sharing] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Comfort kills. Be the disruption you want to see in the world. If you were going to beat your company, how would you do it? If you were going to deliver more value for your customers, how would you do it? It's a hard, emotional business strategic decision to say that "I am going to kill my own model, or test against my own model". And frankly it required courage. But even though you've survived 100 years, you may not survive the next 10 if you don't stay focused on that.

Despite the fact that ecommerce has grown 20% year over year, the ecommerce "gravy train" will be coming to a halt very soon for many ecommerce companies. If you want to keep riding then it's time to start investing in better experiences that provide value before asking for it. Sam Mallikarjunan is the Head of HubSpot Labs and the author of the book "How To Sell Better Than Amazon". HubSpot is an all-in-one inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. He is an expert ecommerce marketer and understand customer lifecycle marketing more than most thanks to his experience with inbound marketing at Hubspot. Key Takeaways from the Show The ecommerce gravy train is coming to an end. Why cart abandonment shouldn't be considered a bad thing...if you do it right. What closed loop attribution means and why you need to track it Why customers who abandon carts actually spend more than those who don't. What the greatest threat to marketing is, and why it's actually the greatest asset. How Berretta succeeds at selling firearms online, even though they can't sell firearms online. Links / Resources Hubspot's State of Inbound Report Sam's Personal Site Sam's Twitter Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe below. Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously a we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes. Cheers, Austin & Chad!   Follow on Twitter: Follow @chadvanags Follow @a_brawn