Podcasts about ecommerce marketing

In this episode, we explore SMS and email list growth for direct-to-consumer brands on Shopify.  Our guest is Soma Toth, founder and CEO of recart.com. He shares insights on building active subscriber lists, creating effective popups, and why traditional list growth methods often fail. Soma discusses their innovative one-click opt-in system that eliminates typing friction and reveals how popups can impact revenue by 10-20% when done right. Topics discussed in this episode:  What list growth really means for e-commerce brands. Why 84% of top Shopify brands use welcome popups. How popups drive 5-15% revenue increases. What makes the perfect popup discount offer. Why technical popup optimization matters more than design. How timing affects popup visibility vs conversion rates. What screen recordings revealed about user behavior. Why one-click opt-in eliminates the biggest conversion killer. How audience networks work while respecting privacy. What impact popups have on overall business performance. Links & Resources Website: https://recart.com/ Shopify App Store:  https://apps.shopify.com/recart LinkedIn: https://www.linkedin.com/in/somatoth/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/2hp3phme SUPPORT OUR SPONSOR This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions.

In this special eCom Ops podcast episode, journey with us as we dive deep into the world of e-commerce, and the importance of understanding data dynamics and how it fuels growth is paramount, guided by Moustafa Moursy's expertise. Discover the strategies, the solutions, and the sheer passion that makes Push Analytics a game-changer in the business growth landscape.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, email marketing expert Gavin Hewitson reveals how to boost conversions by treating customers and non-customers differently in your email campaigns. Learn why reiterating offers to non-customers is crucial for getting that difficult first purchase, and why most brands miss this simple yet powerful segmentation strategy. Gavin shares his expertise on creating effective welcome flows, optimizing popup forms, and building email strategies that drive real results through personalized customer journeys. Get Access to 70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/Topics discussed in this episode: Why treating all subscribers the same hurts conversionsWhat customer vs. non-customer segments reveal about revenueHow repeating signup offers speeds up first purchasesWhat a high-performing welcome series looks likeHow popups and flyouts boost both signups and salesWhy showing the discount code on-site works betterWhat zero-party data unlocks for personalizationHow storytelling + segmentation drive deeper engagementKey KPIs to set when hiring an agency (and revenue-share red flags)How small flow tweaks lead to long-term revenue growthLinks & Resources Website: https://in-box.co.nz/70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/X/Twitter: https://x.com/KlaviyodeepdiveYouTube: https://www.youtube.com/@GavinhewitsonsemailGet access to more free resources by visiting the show notes athttps://tinyurl.com/2s5d677dSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

Send us a textYou don't need a sexy product. You need a story that hits emotion first.In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too.Here's the truth: if you're struggling on TikTok, it's probably not your product. It's the way you're showing it.From 3 viral story formats to specific creator strategies, Jordan shares what's working right now—and what to stop doing immediately if you want to win in social commerce.WHAT YOU'LL LEARN: – Why TikTok doesn't care about your features – The 3 story formats that drive conversions – How to emotionally position “boring” products – Why creators beat influencers on TikTok Shop – Hooks that stop the scroll (and make people say “that's me”)Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Dive into the world of user experience with John Chan, an entrepreneur passionate about user experience research and design thinking. Through human centered design principles and a focus on usability, John demonstrates how to create impactful digital experiences that truly resonate with users. His innovative approach to user interaction showcases why he's considered a pioneer in the field.

Send us a textAttribution is broken.Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data.In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack:Why conversion-based tracking no longer worksHow outdated attribution models (even MTA) are misleading marketersWhy traditional MMM and geo-holdouts aren't viable for most brandsThe massive hidden iceberg of upper-funnel activity most tools ignoreWhat a modern, data-driven approach to budget allocation actually looks likeIf you're tired of attribution tools that only show you a sliver of reality—this episode is a must-listen.Guest Bio:Constantine Yurevich is the founder and CEO of SegmentStream, a London-based marketing intelligence platform that helps brands navigate today's fragmented, privacy-first digital ecosystem.SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what's actually driving revenue—across channels, devices, and user journeys.Founded in 2018, SegmentStream is helping performance teams at some of Europe's top brands rethink how they measure and optimize campaigns in a post-cookie world.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

FOLLOW US:LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE:In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra. They discuss the challenges faced with Magento, the rationale behind the transition, and the goals for their digital flagship store. The conversation delves into the evaluation of different platforms, the benefits of headless commerce, and the importance of a strong tech stack. It's interesting to hear why a leading brand chose Centra over Shopify, and the advantages the Centra ecosystem offers the ecommerce team.Lana and Ben also touch on international expansion strategies and the partnership with Grebban, highlighting the future roadmap for Osprey London.Key takeaways:Osprey London is a heritage brand needing digital transformation.Transitioning from Magento to Centra was driven by technical limitations.The focus was on brand storytelling and immersive customer experience.Headless commerce offers creative freedom and flexibility.International expansion is a key growth strategy for Osprey London.The tech stack includes innovative solutions like Depict and Ingrid.Working with Greban has streamlined maintenance and bug fixing.Future projects will enhance customer engagement and brand loyalty.

Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolution of ecommerce, the power of AI, and how Camper is leveraging community-driven engagement through The Walking Society. He also dives into how the brand is optimizing global operations across 40 countries while maintaining its authenticity and values.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how to scale your ad campaigns for better results. Manel shares valuable tips for anyone using online ads. Topics discussed in this episode: Why is Facebook advertising in 2025 different. How has Facebook ad strategy evolved. What matters most in Facebook ads now. How do you structure a winning campaign. What metrics should you track. Why is ad testing crucial for scaling. How can small advertisers scale. What role does AI play in ad success. How do brands scale ad spend. When should you increase ad spend. Links & Resources Website: https://www.metascalingaccelerator.com/ Instagram: https://www.instagram.com/manel.gomez/ YouTube: https://www.youtube.com/@ManelGomezOfficial/videos Get access to more free resources by visiting the show notes athttps://tinyurl.com/ysnr7vfh MORE RESOURCES Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Send us a textIn this episode of Secrets to Scaling Your E-Commerce Brand, Jordan West sits down with returning guest Brett Curry, CEO of OMG Commerce, to dive deep into YouTube ads—one of the most underutilized yet powerful tools for e-commerce brands. If you've been questioning whether YouTube is worth your ad dollars, this episode will change your mind.What You'll Learn in This Episode:Why YouTube is the TV of 2025 and how e-commerce brands can leverage itThe truth about incrementality and why last-click attribution is misleadingThe common misconceptions brands have about YouTube adsReal-life case studies of brands scaling profitably on YouTubeA step-by-step breakdown of how to test, optimize, and scale YouTube campaignsWho is Brett Curry? Brett Curry is the CEO & Co-Founder of OMG Commerce, a performance marketing agency specializing in YouTube, Google, Amazon, and retention marketing for high-growth DTC brands and omnichannel retailers. With over a decade of experience helping brands scale profitably, Brett is one of the leading voices in YouTube ads and advanced marketing strategies.He's worked directly with Google, been featured in Google case studies, and has helped countless brands unlock profitable growth through data-driven ad strategies. As a passionate marketer and business leader, Brett believes in blending brand-building with performance marketing—and in this episode, he shares everything you need to know to make YouTube ads work for your brand.Connect with Brett: 

Are you making one of these Shopify mistakes? If so, you're losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simple, actionable fixes that can boost conversions and keep customers coming back. What You'll Learn:The #1 checkout mistake that kills trust (and how to fix it in 60 seconds)Why most subscription models fail—and the secret to making them workThe overlooked product page changes that increase add-to-cart ratesWhy your main menu is confusing customers (and how to fix it)How to stop relying on paid ads and build a business that lastsLinks & Resources:Bold Commerce – Shopify apps for subscriptions, upsells, and moreSubscription Death Curve – Jay Myers' SubSummit KeynoteShopify Markets – Sell globally from a single storeShopify Checkout Customization – How to brand your checkoutKlaviyo – Email & SMS marketing for e-commerceMaster & Dynamic – Premium headphones with long-form product pagesTimbuk2 – Example of great product pages for bagsTactical Baby Gear – Niche brand with strong storytellingClubhouse – Audio platform that rose to pandemic fame“Jobs to Be Done” (JTBD) – Product innovation concept by Clayton ChristensenSeth Godin's Blog – Marketing insights from Seth GodinConnect with Kurt:

Send us a textScaling TikTok Shop ads isn't about increasing ad spend and hoping for results. It's about strategy, execution, and timing.In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure. This approach ensures that every ad dollar is working for you, not against you.By the end of this episode, you'll understand:How to launch Product Shopping Ads (PSAs) to get immediate tractionThe role of Video Shopping Ads (VSAs) in driving visibility and conversionsWhen and how to use Cost Caps and Target ROAS to push volume while staying profitableThe power of GMV Max Campaigns, TikTok's answer to Advantage+ and PMaxIf you're serious about growing on TikTok Shop, this is the framework to follow.Key Takeaways:Scaling TikTok Shop ads isn't about spending more—it's about structure. If your campaigns aren't set up correctly, you're just burning cash.Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early.Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand.Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability.GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok's version of Meta's Advantage+ or Google's PMax, designed for brands ready to scale big.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Imagine a world where your worst gas-related fears simply… disappear. No awkward moments, no subtle side-eye glances. Just peace, dignity, and activated carbon filters.That's the world Collin White and his father set out to create when they launched Tootles, a Shopify store selling flatulence-filtering underwear. At first, people laughed. But then, they listened. Because for people with digestive issues, this isn't a joke—it's a solution.Today on The Unofficial Shopify Podcast, Collin joins Kurt to talk about building a business in a deeply niche market, convincing manufacturers that fart-proof underwear is, in fact, a real thing, and finding customers who need his product (but don't necessarily want to talk about it).In this episode:✔️ How Collin and his dad took Tootles from idea to reality✔️ The science behind fart filtration (yes, it works)✔️ Marketing a taboo product without making it a joke✔️ How Tootles increases AOV with clever bundling✔️ Why subscriptions aren't always the answer for consumable productsFarts are funny. Business is serious. And somewhere in the middle, there's a Shopify success story worth listening to.Links & Resources

Embark on a journey with Carlos Salguero, the President of CS3 Investments, where he masterfully intertwines e-commerce, logistics, and real estate. Whether you're a digital novice or a seasoned retailer, this eCom Ops Podcast episode is your gateway to profound e-commerce revelations. Equip yourself for a thriving online venture.

"You start with ‘there's no way this is me.' Then you question everything. Then, eventually, you realize—this really could be me."Ron Shah built Obvi into a $100M+ powerhouse, with $40M in top-line revenue in 2024. But not every business he touched turned to gold. Today, Ron gets brutally honest about two brands he started—Coffee Over Cardio and Paw Rangers—that didn't go as planned.This isn't your typical success story. Ron shares:Why success in one business doesn't guarantee success in anotherThe emotional toll of failure and the ego traps that cost him moneyHow to know when to walk away, pivot, or double downWhat he'd do differently if he launched these brands todayMost founders only share their wins. Ron is sharing his losses. And why, in hindsight, they might be even more valuable.Resources & LinksFollow Ron on Twitter: @obviceoCheck out Obvi: myobvi.comListen to Ron's podcast, Chew On This: Listen herecoffeeovercardiopawrangers.comSponsorsCleverific: https://cleverific.com/unofficialZipify: http://zipify.com/KURTAddress Validator: https://www.addressvalidator.com/Work With KurtGrow your Shopify store with me: ethercycle.com/applyJoin my newsletter for Shopify insights: kurtelster.com

What if you could unlock the secrets to thriving amidst chaos in the ever-evolving business landscape? We welcome back Neil Twa, a seasoned entrepreneur with a wealth of experience in e-commerce and business growth, who left IBM to launch multiple successful brands. Neil shares his visionary outlook for 2025, offering a refreshing perspective on how economic changes like tariffs and supply chain dynamics present unique opportunities for strategic positioning and partnerships, especially on platforms like Amazon.The episode dives into the complex world of trade and manufacturing strategies. Discover why outsourcing to China was driven by economic opportunities rather than blame, and how tariffs could serve as strategic tools for funding governmental systems instead of burdening citizens. Neil also reveals insightful strategies for avoiding direct competition with low-cost Chinese manufacturers, including negotiating tariffs to unlock profitability and access foreign markets. This conversation promises to enrich your understanding of global trade dynamics and prepare you for the challenges and opportunities that lie ahead.Neil also explores the transformative potential of AI tools in optimizing business operations. From negotiating with suppliers to creating compelling Amazon listings, AI is revolutionizing how entrepreneurs operate. Learn how tools like Prophecy are optimizing pricing strategies and expanding profit margins by analyzing PPC dynamics. Neil further emphasizes how AI can accelerate decision-making and streamline processes, allowing businesses to stay ahead of the curve. Finally, Neil offers a glimpse into his personal life, sharing his passion for gaming and technology, and the importance of maintaining a balanced mindset to focus on what truly drives revenue and success. Support the show

Join us for a captivating episode featuring Josh Marsden, a military veteran turned e-commerce powerhouse, as he recounts his extraordinary journey from a chaotic college life to establishing himself as a respected leader in the digital marketing sphere. Discover how his decision to join the Army National Guard was the turning point that instilled discipline and focus, setting him on a path to success. Josh reflects on his transition from corporate America, where roles at the University of Phoenix and Infusionsoft shaped his strategic mindset, ultimately guiding him to entrepreneurship. His story is a testament to the power of resilience, adaptability, and strategic thinking in overcoming life's hurdles.Explore the intricacies of e-commerce marketing through Josh's lens as he unveils the secrets behind his thriving digital marketing agency, the RM5 Formula Company. With a passion for differentiation in a saturated market, Josh emphasizes the critical importance of follow-up marketing and building robust organizational leadership. Learn how his agency has become a beacon of performance-driven success, with an emphasis on creating meaningful brand relationships and consistent customer engagement. Josh's insights shed light on the necessity for e-commerce businesses to look beyond front-end acquisition and prioritize sustainable growth strategies.In an enlightening discussion about entrepreneurial opportunities within the US e-commerce landscape, Josh shares his strategic approach to acquiring and scaling e-commerce businesses. Uncover his ideal acquisition criteria, emphasizing collaborations with US-based, direct-to-consumer brands. Delve into Josh's personal pursuits, from his favorite book to hobbies that recharge his entrepreneurial spirit. He shares how faith has been a cornerstone in his journey, fostering perseverance and a relentless work ethic. Stay tuned for Josh's reflection on the boundless potential of entrepreneurship, and how faith and strategic foresight can guide entrepreneurs through their ventures' inevitable challenges. Support the show

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break Podcast, we explore how to streamline digital marketing through a centralized management platform.  Joe Fox, Senior Vice-President of Partnerships at Growave.io, shares insights on managing marketing tools efficiently and reducing tech stack complexity. With extensive experience in partnerships and agency ownership, Joe discusses how merchants can consolidate their marketing efforts while improving customer experience through unified commerce solutions.  Topics discussed in this episode:  Why fragmented marketing tools create costly tech stack chaos. How mixed messaging drives customers away from your store. What essential tools every e-commerce tech stack needs. How unified commerce bridges online and in-store shopping. Why customer retention beats expensive acquisition costs. What makes social proof at checkout boost conversions. How tech stack analysis reveals hidden cost savings. Why partnerships matter for merchant growth. What makes the perfect migration timeline work. How to consolidate marketing tools effectively. Links & Resources Website: https://www.growave.io/ Shopify App Store: https://apps.shopify.com/growave LinkedIn: https://www.linkedin.com/company/growave-io/ LinkedIn: https://www.linkedin.com/in/joefox88/  Get access to more free resources by visiting the show notes athttps://tinyurl.com/4arb94fp MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

The world of e-commerce presents a sea of opportunities, but only for those who know how to sail it. In this SyncSpider's eCom Ops Podcast episode, James Mew, Head of E-commerce at Wear Your Brand, demystifies the complexities of search engine optimization (SEO), search engine marketing (SEM), and the significant role email marketing plays in enhancing e-commerce businesses. He uncovers key strategies, shares practical experiences, and pinpoints common mistakes, all to provide actionable insights for anyone keen on leveraging the immense potential of e-commerce.

Ready to conquer Q1 with confidence? In this episode of The Ecommerce Alley Podcast, Josh Coffy shares his unique approach to navigating the post-holiday slump with insights inspired by Churchill, Templeton, and Balboa. Learn how to set realistic expectations, embrace opportunities in challenging times, and adopt a relentless work ethic to make this quarter your stepping stone to success. Whether you're looking to optimize ad spend, fine-tune your marketing strategies, or prepare for growth, this episode is packed with actionable advice—don't miss it!-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break podcast, we dive into the transformative power of the "Try Before You Buy" strategy for Shopify stores.  Our guest, Benjamin Davis, founder and CEO of TryNow, shares how his platform empowers over 250 merchants to enhance customer acquisition, increase order values, and drive loyalty.  Benjamin explains the consumer psychology behind this approach and how it bridges the gap between online and brick-and-mortar experiences. Don't miss these insights on revolutionizing your eCommerce strategy! Topics discussed in this episode: Why try-before-you-buy is transforming eCommerce. How TryNow bridges the gap between online and in-store shopping. What the try-before-you-buy process looks like for Shopify brands. How try-before-you-buy impacts conversion rates and customer behavior. Why higher return rates can still mean more profit. How try-before-you-buy increases AOV and LTV for brands. What industries benefit most from try-before-you-buy. How TryNow replaces discount strategies with free trials. Links & Resources  Website: https://www.trynow.com/ Shopify App Store: https://apps.shopify.com/trynow Instagram: https://www.instagram.com/trynow/ X/Twitter: https://twitter.com/TryNowBen  Get access to more free resources by visiting the show notes athttps://t.ly/0Xuuu  MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/---In this episode of the E-Commerce Coffee Break Podcast, Carly McMillen, co-founder of PPC Farm, unpacks the critical strategies for recovering failed product launches.  She discusses the world of Amazon advertising, exploring how targeted PPC campaigns can transform struggling products and unlock hidden sales potential for online sellers. Topics discussed in this episode:  Why understanding your product's unique selling point is crucial for marketing success How PPC campaigns can reveal unexpected use cases and target audiences What Amazon's AI (Rufus) can tell you about your product listing gaps Why sellers should give their product launch at least 90-120 days before declaring failure How rebranding and repositioning can dramatically improve product performance What metrics to analyze when a product launch isn't working Why comprehensive market research precedes successful product launches How agencies like PPC Farm help sellers diagnose and fix marketing  challenges What Amazon's changing landscape means for new and existing sellers Why omnichannel presence is more important than ever for e-commerce brands Links & Resources Website: https://www.ppcfarm.com/LinkedIn: https://www.linkedin.com/in/carly-mcmillen/Instagram: https://www.instagram.com/theppcfarm/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3yxvudf8MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024.This episode is sponsored by 84.51.Follow Karen Satterlie on LinkedIn here: https://www.linkedin.com/in/karensatterlie/Follow Melissa Burdick on LinkedIn here: https://www.linkedin.com/in/melissaburdick/Follow Barbara Connors on LinkedIn here: https://www.linkedin.com/in/barbara-connors-10312810/Follow 84.51 on LinkedIn here: https://www.linkedin.com/company/84-51/Follow 84.51 online here: https://www.8451.com/1) Given the decline volume CPGs are currently facing, How is Henkel focused on bring consumers to your brands in an omnichannel way?2) If planning needs to start at the top with the brand, do sales teams need to work in an omnichannel way as well?3) Is “retail media” media?4) How does inspiration drive brand loyalty?5) How is value defined by shoppers?6) How is the balance of power between brands & retailers shifting in the era of retail media?For the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of the Ecommerce Coffee Break, Idries Erfan, founder at protectmyorder.co.uk, shares actionable tips to increase net profit margins by 10% or more. Learn how innovative service-based upsells, like stolen package protection, outperform traditional strategies and uncover quick, practical ways to optimize your Shopify store's checkout process.  Topics discussed in this episode: What 300+ merchant interviews revealed about profit margins in the post-iOS 14 eraHow service-based upsells reach 40-60% conversion vs traditional 2-3% product upsellsWhy stolen package protection converts at 50-70% of concerned customersWhat makes optimal upsell pricing range from 2-9% of cart valueHow merchants boost profits by 10% in under 10 minutes with protection servicesWhy extended return windows drive sales during Black Friday seasonWhat makes carbon neutral shipping a compelling modern upsellHow to combine product and service upsells effectivelyWhat A/B testing shows about optimal upsell placementHow success-based pricing eliminates risk for merchant protection servicesLinks & ResourcesWebsite: https://www.protectmyorder.com/Shopify App Store: https://apps.shopify.com/protectmyorderLinkedIn: https://www.linkedin.com/in/idries-erfan/Get access to more free resources by visiting the show notes athttps://t.ly/gIP5pSPONSORS:Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/ Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/ Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

In this episode of the eCom Ops Podcast, the host, Norbert Strappler, introduces Matt Janaway, the CEO of Marketing Labs and an expert in SEO, Adwords, Growth, and E-commerce Marketing. Matt shares his extensive background in e-commerce, starting his first online business at the age of 16 and working in the field for 23 years. Throughout the episode, Matt discusses various aspects of e-commerce, providing valuable insights and advice.

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep453/S9 EP54:In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical component of growing an eCommerce business sustainably. He introduces the “PROFIT Framework,” a strategic guide designed to help businesses maximize returns on their marketing investments by focusing on profitability. Kunle breaks down each aspect of the framework, including understanding your marketing efficiency ratio (MER) and contribution margin, retargeting and demand capture, demand generation optimization, and the effective use of email and SMS marketing.The PROFIT FrameworkP: P&L Impact and Marketing Efficiency RatioUnderstanding the marketing efficiency ratio (MER) and how contribution margin plays a key role in ensuring profitability.R: Retargeting and Demand CaptureStrategies for retargeting to capture warm leads at a lower cost, and the types of content that work best for demand capture.O: Optimizing Demand Generation ActivitiesKunle discusses the importance of demand generation and how UGC, influencer content, and branded videos can fuel this process.F: Frequency and Relevance in Email and SMS MarketingThe role of segmentation, frequency, and deliverability in maximizing email and SMS marketing effectiveness.I: Integration Across Channels and ToolsHow integrating data from all departments improves the efficiency and effectiveness of marketing efforts.T: Testing and Continuous ImprovementKunle highlights the importance of continuous testing, from creative formats to landing page optimizations, ensuring ongoing improvement.(00:00) - Introduction to Scaling eCommerce in 2024 (00:46) - Maximizing Marketing Efficiency with the PROFIT Framework (02:01) - Understanding the P&L Impact on Marketing Efficiency (06:38) - Retargeting and Demand Capture Strategies (07:56) - Optimizing Demand Generation Activities (11:10) - Boosting Visibility with Reviews and Ratings (13:35) - Effective Email and SMS Marketing (17:19) - Integrating Channels and Tools for Marketing (19:43) - Continuous Testing and Iteration for Success (23:24) - Conclusion and Key Takeaways Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.Get 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host

In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and boost sales. Our guest, Gulnaz K., founder of EasySize.me, shares her expertise on solving the sizing dilemma.  With nearly 15 years of experience in tech and a master's degree in strategic marketing, Gulnaz brings a unique perspective on the intersection of fashion and technology.  Her company's flagship product, Fitquist, is used by over 700 brands to tackle sizing issues and minimize returns, revolutionizing the online shopping experience for fashion retailers and customers alike. Topics discussed in this episode:  Why sizing is a major challenge in fashion e-commerce What role product photography plays in size understanding Why returns are a sustainability concern in fashion How size recommendations can boost customer satisfaction Why having sizing advice is crucial for holiday sales How proper sizing can significantly reduce return rates Links & Resources Website: https://www.easysize.me/lp/shopify-lp Shopify App Store: https://apps.shopify.com/fit-quiz LinkedIn: https://www.linkedin.com/company/easysize/ X/Twitter: https://x.com/easysize Instagram: https://www.instagram.com/easysize/ Get access to more free resources by visiting the show notes athttps://t.ly/q4kig Ask The Ecommerce Coffee Break → Submit your question here: https://ecommercecoffeebreak.com/ask/ Sign up for our free newsletter Become a smarter online seller in just 10 minutes per week. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Ross Martin, President of Known Agency and General Partner of Lunch Partners, joins Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, to discuss his journey in marketing. Known, an integrated agency ranked third by Ad Age combines research, creativity, and innovation, working with clients like Shake Shack and TikTok. Ross highlighted their unique approach, such as using AI to identify relevant Reddit conversations for Shake Shack. He also shared insights from Lunch Partners, emphasizing the importance of resilience and heart in founders. Ross praised Mikmak for connecting legacy brands with social commerce, showcasing the power of AI and consumer intelligence in driving business outcomes. Episode Timestamp: 1:56 Ross Martin's Background and Early Career 5:55 Marketing Insights and Innovative Strategies 6:41 Known Agency's Origins and Capabilities 24:26 Challenges and Opportunities in the Agency World 26:06 Lunch Partners Venture Fund 31:20 Investment Thesis and Founder Traits 36:43 Innovative Campaigns and Collaborations 41:15 Ecommerce Innovations and Future Opportunities

Ever thought Kickstarter was just for startups? Think again. Dylan Lam, CEO and Founder of Omirank, reveals how even established eCommerce brands can leverage crowdfunding to validate new product ideas, raise capital without risk, and build a loyal community before production begins.

Jennifer Sutton, a marketing and advertising expert, discusses the challenges businesses face in navigating the fragmented marketing industry. She emphasizes the importance of choosing the right marketing partner and aligning marketing strategies with business objectives. Sutton also advises businesses to focus on their brand's why and what, and to be intentional in their marketing efforts. She suggests planning marketing strategies based on the target audience and choosing the right platforms to convey the brand's message. In this conversation, Jennifer Sutton discusses the importance of strategic planning in marketing and business growth. She emphasizes the need for businesses to reach their target audience multiple times with clear and aligned messaging. Sutton also provides advice for business owners who are looking to scale their operations, suggesting that they join accelerators and utilize free resources such as small business development councils. She highlights the significance of hiring individuals who complement the business owner's strengths and values. Sutton shares a marketing success story where her team was able to sell high-ticket items within a short timeframe through a strategic digital plan. She concludes by mentioning her passion for DC comics and the influence of media in shaping culture and storytelling. Key Episode Takeaways: The marketing industry has become fragmented, making it difficult for businesses to navigate and find the right marketing partner. Businesses should focus on their brand's why and what, and align their messaging with their target audience's pain points and needs. Choosing the right marketing platforms and being intentional in marketing efforts is crucial for success. Businesses should plan their marketing strategies based on their objectives and the platforms where their target audience consumes information. Strategic planning is crucial in marketing and business growth. Businesses need to reach their target audience multiple times with clear and aligned messaging. Joining accelerators and utilizing free resources can help business owners scale their operations. Hire individuals who complement the business owner's strengths and values. A strategic digital plan can lead to successful marketing campaigns. Media has a significant influence on culture and storytelling. If you feel Jennifer and her team at Bright Marketing can help your business, you may visit: https://www.brightcomarketers.com  For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen:

We are joined by Avdhesh "Avi" Kumar, the visionary Founder and CEO of KUWARE. Avi specializes in the science of marketing, applying a coaching-like strategy to ensure that marketing implementation is straightforward and effective across various business sectors. Avi has an impressive background in the eCommerce sector but his insights translate really well into all business types and we sit down to discuss his thoughts on how agents can be utilize different marketing strategies. Today, Ben and Avi dive into crucial topics such as list building and data management. They provide a comprehensive look at marketing from an external perspective, offering valuable insights that can revolutionize how real estate professionals approach their marketing efforts. These insights are perfect for agents who are looking to implement tactics from other industries to build and grow their real estate business.

Waleed Najam, CEO of NEO Innovations, a leading digital marketing agency specialising in branding, SEO, SEM, and social media optimization joins eCommerce Radio.… Read more The post A Guru's advice on Ecommerce Marketing Strategies to Focus in 2024 appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network.

Hear me strategize a holiday marketing plan based on the data I discovered & what my goals for the season are.   I walk through multiple if this/then that scenarios so you can see how these strategies might apply to your business.   _______   Full Episode Show Notes http://ecommercebadassery.com/293   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy  

In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience.  Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS (Testing, Profitability, Scaling) approach. He also provides valuable tips for preparing for Q4, optimizing ad accounts, and achieving scalable results. Whether you're new to Google Ads or looking to improve your existing campaigns, this episode offers actionable advice for eCommerce success. Topics discussed in this episode:  Why Google Ads outperforms Facebook for ecommerce consistency How the TPS (Testing, Profitability, Scaling) approach works across industries What misconceptions limit Google Ads scalability How to audit and restructure struggling Google Ads accounts Why patience is key in Google Ads strategy What pricing options exist for Google Ads management Why consistent optimization schedules matter for Google Ads Links & Resources Website: https://yorumarketing.com/ LinkedIn: https://www.linkedin.com/in/shri-kanase/ TikTok: http://tiktok.com/@shri.kanase X/Twitter: https://x.com/EcomShri YouTube: https://www.youtube.com/channel/UCyQNz6Xg5FVXjvfOMj5Rj5g Get access to more free resources by visiting the show notes athttps://t.ly/sySxj Are you feeling overwhelmed with admin and marketing tasks? Too much to do and no time to get it all done? Introducing our pre-vetted marketing and admin assistants —they're experts who can join your team in less than a week, saving you up to 50% compared to hiring in the US or EU. Stop working in your business and start working on it. Learn more at https://ecommercecoffeebreak.com/team Sign up for our free newsletter. Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Welcome to Episode 116 of the Ecom Ops Podcast! In this episode, we're joined by Daniel Budai, Founder of Budai Media, an expert in email marketing and eCommerce. Daniel shares his journey from studying geology to becoming a top email marketer and offers valuable insights for eCommerce business owners.

"What if you could automate your Amazon ads and see a significant boost in your ROI without lifting a finger?"In this episode, we delve into the world of Amazon advertising with Hristo Atanasov, the founder and CEO of Adfixer. Known for his expertise in programmatic advertising and digital ad optimization, Hristo has been a driving force in helping businesses maximize their advertising efficiency and ROI. With Adfixer's cutting-edge software, sellers can now streamline their Amazon PPC ad management, achieve better ad placements, control costs, and enhance overall campaign performance.Key Takeaways:Innovative Ad Optimization: Discover how Adfixer's advanced algorithms and smart analytics can automate and optimize your Amazon advertising campaigns.Boosting ROI: Learn the strategies and tools Hristo recommends for maximizing your return on investment through efficient ad management.Programmatic Advertising Expertise: Insights into the latest trends and developments in the digital advertising industry from a recognized leader.Client-Centric Approach: Understand how Adfixer's focus on client needs has positioned it as a key player in the ad tech space.Resources Mentioned:Website: AdfixerContact: hristo@adfixer.comCall to Action: Ready to revolutionize your Amazon advertising? Visit Adfixer to learn more and start optimizing your campaigns today!

Mary Bemis, the founder of Reprise Activewear, shares her experience using Shopify's Magic Media Editor and its AI features.Guest Background: Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs.Episode Highlights:Introduction to Shopify's Magic Media Editor and its AI features.How Reprise Activewear transitioned from Kickstarter to Shopify.The impact of the Magic Media Editor on Mary's workflow.Tips and tricks for using the AI tools effectively.The benefits of Shopify's support and educational resources.How the Magic Media Editor saves time and money.Creative uses of AI for ecommerce marketing.Guest Background:Mary Bemis founded Reprise Activewear six years ago, starting with a successful Kickstarter campaign. Her brand focuses on sustainability, using plant-based materials to create high-quality activewear. Despite bootstrapping her business, Mary has grown Reprise into a notable brand in the sustainable fashion industry. She leverages her hands-on approach to handle everything from website building to product fulfillment, making her an exemplary figure for aspiring entrepreneurs.Links:repriseactivewear.comShopify Magic

In this episode of Growth Talks, Krystina Rubino chats with Laura Brooks, the co-founder of The Foundation Collective and previously led marketing at CPG brands Solid Gold Pet and Boom Chicka Pop. Laura shares her expertise in balancing the growing world of ecommerce with traditional brick-and-mortar stores and dives deep into the importance of having a strong product, the complexities of shelf placement, and the advantages and disadvantages of different sales channels. Laura also discusses the significance of building a solid marketing foundation for sustainable growth.   ⏰ Timestamps 00:00:00 Introduction to Laura Brooks, Fractional CMO, Advisor and Co-Founder of The Foundation Collective  00:01:51 Balancing ecommerce and traditional brick-and-mortar stores  00:03:09 Understanding the importance of the shopper journey  00:08:00 The role of shelf placement and packaging in brick-and-mortar stores 00:12:38 Advantages and disadvantages of brick-and-mortar stores 00:21:34 Advantages and disadvantages of e-commerce 00:23:50 The strategy of starting online before moving to retail 00:27:00 A/B Test with Laura 00:30:16 How to measure the effectiveness of digital marketing for brick-and-mortar and e-commerce 00:37:52 Challenges faced by early-stage CPG companies and advice for navigating them 00:42:47 Laura's favorite growth non-hack 00:43:08 Conclusion and closing remarks  

As Social Commerce evolves, so do the roles and skill sets needed to drive it.  This transformation is fast reshaping the landscape of fashion & beauty marketing. Collaboration between social and eCommerce teams, and sharing technologies to utilize, is crucial for crafting a seamless and connected customer journey; one rich with remarkable experiences.  The emergence of more specialized roles within Social Commerce, and teams entirely dedicated to it, are a significant symbol of this shift. Social Media Managers and their wider teams are increasingly held accountable to sales goals. Research shows this trend will only intensify, making it essential for marketers to adapt swiftly. In this episode, Paul is joined by Doug Foulkes (Social & Creator SME, Team Lead @ Bazaarvoice) LIVE from the stage of the Social Commerce Summit: New York. Together, they piece together a playbook for navigating this fast-approaching future. Listen up to learn about… Demonstrating the Business Value of Content: Social Media teams need access to accurate, impactful data and the keen analytical skills to translate these insights into proof of tangible value. Social content can, and should, live far beyond the realms of social to influence customer purchasing decisions. The further into the right analytics you lean, the faster you prove worth. The faster you prove worth, the faster your budgets can expand. Opportunities for AI in Brand Safety: The potential impact of AI on content creation and brand safety is a hot topic. While there's concern, there's opportunity for helpful innovation here, too. AI is helping streamline creative processes in marketing, but it could also be used in influencer & Advocate approval. Take a peek into the not-far-off future. Utilizing User-Generated Content Effectively: Doug's research has found fresh user-generated content (UGC) can make all the difference. 74% of consumers say it's a prerequisite for them to see social proof on product pages, to help them make up their mind before buying. Of this on-page social content, recent UGC works 4x better for sustaining high conversion rates. Find out why. Learn how to optimize.  This episode is presented by Bazaarvoice – a MarTech solution making magic for thousands of brands & retailers, growing sales through authentic social content on their websites.  Find out more about these good folk here: https://www.bazaarvoice.com/  Rate & review Building Brand Advocacy: Apple Podcasts Spotify Connect with Doug: Doug's LinkedIn Bazaarvoice's LinkedIn 

In this podcast episode, we discuss how to rethink your online growth, why less is more, and how you regain control through strategy. Our featured guest on the show is Nicolas Alessandra, Founder at bluedgeusa.comTopics discussed in this episode:Why you need a clear business objective to drive growth How to streamline your online store Why strategically showcase your products Why removing unnecessary apps can improve your store's performance How focusing on specific, high-margin products can boost your profitability How customizing Shopify apps can enhance your store's functionality and controlLinks & ResourcesWebsite: https://bluedgeusa.comLinkedIn: https://www.linkedin.com/in/bluedge-usa/Get access to more free resources by visiting the podcast episode page att.ly/X27nNSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaHow did you like this episode? Send us a Text Message.Become a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

"Imagine a world where your global logistics are as simple as clicking a button. Burak Yolga of Forceget is here to make that a reality."In this episode, we sit down with Burak Yolga, the co-founder and CEO of Forceget, a trailblazing digital freight forwarding company. Burak shares his journey of revolutionizing the logistics industry by providing transparent, efficient, and technology-driven solutions that simplify global shipping for businesses.Key Takeaways:1.Revolutionizing Global Logistics: Burak discusses how Forceget leverages technology to streamline international shipping and logistics, making it more accessible and efficient for businesses.2. The Role of Technology in Freight Forwarding: Explore the innovative solutions Forceget implements to enhance customer experience and optimize supply chain management.3. Navigating Complexities of Global Shipping: Learn how Forceget addresses the common challenges in freight forwarding, ensuring smooth and transparent operations.4. Customer-Centric Approach: Discover how Forceget's commitment to high standards and customer satisfaction sets them apart in the logistics industry.5. Special Offer for Listeners: Don't miss out on the exclusive $300 discount on your first shipment with Forceget.Additional Resources:Visit Forceget's website at forceget.comConnect with Burak Yolga on LinkedInFollow Forceget on social media: LinkedIn, YouTube, Facebook, Reddit, TikTokSPECIAL OFFER:Take advantage of Forceget's special offer and earn a $300 discount on your first shipment! Visit forceget.com and streamline your logistics today.For more Amazon Seller tips, subscribe to Post Purchase PRO Podcast on Apple Podcasts or wherever you listen to podcasts.

In this Retain: The Customer Retention Podcast episode, Lauren DeSouza talks with Ben Billups, founder of NOBEL, a leader in the email marketing industry. Join them as they discuss actionable tactics for email & SMS deliverability, like finding your local maximum, and how to stay on top of future industry updates.

Jacob Levinrad is an expert in Social Media conversions. He is a multi-millionaire high school dropout, helping others start their own online business while maintaining and growing his own.Join us for an exciting conversation with Jacob Levinrad as he shares his insights on how to convert Social Media followers to sales, the team and tech behind Social Media comms, and whether college is a scam. Don't miss this episode of the After Hours Entrepreneur Podcast, full of innovative new strategies for small business owners and entrepreneurs.Takeaways:Focus is Key to Success.AI and Automation are game-changers.The Value of Adapting to Market Needs.Connect with Brad Stevenshttps://www.tiktok.com/@makemoneywithjacobhttps://www.instagram.com/jacoblevinrad/?hl=enConnect with Mark SavantInstagram: https://www.instagram.com/marksavantmediaLinkedIn: https://www.linkedin.com/in/mark-savant-ba777145Timestamps:00:00 Driving traffic from TikTok platform is challenging.06:09 OpenAI founder relinquishes control for AI independence.09:24 TikTok might face potential loss, uncertain future.10:17 Networking and connections lead to business growth.14:23 Identifying expert coaches and top-level operations staff.17:14 AI and Discord community, both free.19:41 Personal brand crucial for intense sales process.24:56 Diversifying income streams to avoid criticism.25:51 High-value mentorship offers valuable access and support.29:10 Costs and needs vary based on context.32:27 Building agency, mastering skills, attracting new leads.36:17 Patrick McDavid is funny and well-liked.38:24 Promised $50, ended up with $25.42:38 Offering growth consulting for businesses with potential.46:04 Obsessive action guarantees success, solve problems thoroughly.48:06 Adapt to current problems, deal with uncertainty.51:11 Personal brand is essential for success._____________________________________________Launch and Automate your Podcast:

In this episode, we discuss eCommerce performance marketing and data strategies that will help you achieve profitable scale in 2024. Our featured guest on the show is Wesley Hartley, Chief Revenue Officer (CRO) at leaf.fmTopics discussed in this episode:What are some effective methods to mitigate companies dealing with attribution overlapHow shifts in privacy restrictions affected the long-term marketing strategies for ecommerce businessesWhat role do profitability metrics play when it comes to scaling an ecommerce businessCommon structural issues in ad accounts and how can these impact scaling effortsLinks & ResourcesWebsite: https://www.leafgrow.io/LinkedIn: https://www.linkedin.com/company/leafgrowio/X/Twitter: https://twitter.com/leafgrowioGet access to more free resources by visiting the podcast episode page athttp://tinyurl.com/38h93584Subscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.comPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand's customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!Support the showOur Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

In this latest episode of eCom Pulse, Eitan Koter, co-founder and co-CEO of Vimmi introduces us to the fascinating world of video marketing through the eyes of Keren Brown, a seasoned TikTok expert and content strategist. Keren's journey, from pioneering blogging in the early foodie era to becoming a leading TikTok agency, is a testament to her innovative approach to social media marketing, short form videos and community building. Join us as we explore the depths of digital influence and the art of storytelling with one of the industry's most dynamic figures.Keren's LinkedIn - https://www.linkedin.com/in/keren-brown-6272696/Start your e-commerce journey: www.vimmi.netWant to be a guest? Apply here.

Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms.In this episode, we discuss:The power of user-generated contentWhy brands should bear in mind the ethical considerations and legal compliance for UGCHow video UGC can elevate your content marketing strategyDive in:[03:09] Why should brands care about UGC?[05:28] Video builds trust and showcases products effectively.[06:15] Create engaging unboxing experience, seek video reviews.[09:12] Seeking permission to use UGC.[11:32] Brands should comply with legal requirements for influencers.[13:53] Honesty and moderation required for posting reviews.[15:51] 1-star reviews can help![17:32] When to ask for reviews is also key.[19:05] Jameela's Insider Tips!Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ever wanted to know how AI is revolutionizing the ecommerce marketing landscape? Or perhaps you're curious about how a successful SEO strategy can make a world of difference to your ecommerce store? Buckle up, because ecommerce aficionado, Katrina McKinnon, is here to walk you through these intriguing topics and more!We kick off with a whirlwind tour of AI's transformative impact on ecommerce marketing. From enhancing product images to mining product reviews for insights, Katrina shares her first-hand experiences and profound insights on the subject. However, it's not all robots and algorithms. We stress the importance of maintaining a human touch in content creation, because, in the end, we're all human, and we like to buy from other humans. Katrina takes us through the art of creating engaging content and discusses Google's new policy on misrepresentation. Plus, we touch upon the power of accessories and how selling them alongside a main product can be a game-changer.Of course, we can't talk about ecommerce marketing without delving into the rabbit hole of SEO. Katrina highlights some key mistakes businesses often make and why it's crucial to start with the product itself. We also underline the importance of creative content and the immense potential platforms like Reddit hold for research. Wrapping up things, we give a shout-out to the power of podcasting itself (meta, isn't it?) and how it can help you reach a broader audience. So, whether you're an ecommerce newbie or a seasoned pro, this episode is packed with insightful tips and tricks that'll help you stay ahead of the curve. Tune in and don't forget to leave a review on Apple Podcasts!Guest LinksCopySmithsKatrina McKinnon on LinkedInLearn More: Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Yorke Rhodes is the Director of Digital Transformation, Blockchain at Microsoft in the Cloud Hardware Supply Chain group. He focuses on supply chain strategy and transformation using blockchain as a pillar of change. He is also an Adjunct Professor of Digital & Ecommerce Marketing at NYU. In this episode, Yorke dives into the new internet tech stack of artificial intelligence, blockchain, and Web3. From self-sovereignty and control over personal data to the potential for digital asset ownership, we explore the possibilities and advancements in the blockchain space. Join us as we discuss Microsoft's evolution with AI in productivity tools, the emergence of Web 3 technologies, and the importance of trust and authenticity in the digital realm. Key Topics:The New Internet Tech Stack: AI, Blockchain, and Web3Digital Identity & OwnershipZero-knowledge ProofDeep Fakes: Digital Authenticity & ProvenanceWorldcoin & biometric securityHow Artificial Intelligence is impacting programming and codingAcquisition of Activision the impact on MicrosoftAI as a copilot: Microsoft's evolution with AI enhancement across its product suiteEpisode Links:LinkedIn: https://www.linkedin.com/in/yorkerhodes/Twitter: https://twitter.com/yorkerhodesMicrosoft Copilot: https://adoption.microsoft.com/en-us/copilot/; https://blogs.microsoft.com/blog/2023/09/21/announcing-microsoft-copilot-your-everyday-ai-companion/Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/To join the conversation follow Marc here:YoutubeLinkedInTwitterInstagramMarc is a Senior Fellow of Emerging Technologies at NYU, the CEO of DMA United, and is on the New York State Bar Association's Taskforce for Cryptocurrency and Digital Assets.

Matt Madrigal is the Vice President and General Manager of Merchant Shopping at Google. In this role, Matt leads the product and engineering teams that build Google Shopping's tools, partner integrations, and infrastructure to help businesses and merchants grow and thrive. Bringing an extensive background in retail, platforms, and technology, Matt is passionate about helping businesses through digital transformation. Prior to joining Google, Matt was the Chief Technology and Product Officer at Fanatics, where he played a key role in shaping the mobile strategy and expanding their product development and data capabilities for both the consumer and partner sides of the business. Prior to that, he was the SVP of eCommerce & Marketing for Williams-Sonoma, Inc. and he spent 8 years leading engineering and product for all of eBay's digital marketing and onsite advertising technology functions, including the analytical & data platforms that powered the company's global Internet marketing efforts. While at eBay, he was also instrumental in the creation of Triton, one of the most respected SEM platforms in the industry.    You can learn more about: 1. How to strategize your career for optimal growth and learning? 2. How to establish a clear mission, principles, and OKRs for your team? 3. What is the future landscape of shopping?   ===================== YouTube: @GraceGongCEO Newsletter: @SmartVenture LinkedIn: @GraceGong TikTok: @GraceGongCEO IG: @GraceGongCEO Twitter: @GraceGongGG =====================   Join the SVP fam with your host Grace Gong. In each episode, we are going to have conversations with some of the top investors, superstar founders, as well as well-known tech executives in silicon valley. We will have a coffee chat with them to learn their ways of thinking and actionable tips on how to build or invest in a successful company.