Podcasts about map it forward

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.The five episodes of this series are:1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD42. The Longevity of Coffee - https://youtu.be/xdSdlwTukX03. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeAIn this episode of The Daily Coffee Pro by Map It Forward, Kelvin shares his journey of transitioning to a more sustainable coffee business model after attending an impactful agroforestry seminar by Felipe Croce at FAF Coffees. The discussion covers the early days of Kelvin's coffee career, his experiences in the Malaysian specialty coffee scene, and his efforts to reduce the carbon footprint of coffee. Kelvin also talks about the importance of intentionality in building a brand and reveals the story and values behind Mono Origine.Tune in to hear how Kelvin's involvement in sustainable practices aims to create lasting change in the coffee industry.Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:https://www.coffexcoffee.com/https://www.instagram.com/mono_origine/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 1st of a five-part series on the Map It Forward Middle East Podcast with Yozo Otsuki from Kurasu. In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.The five episodes in this series are:1. Becoming a Japanese Coffee Entrepreneur - https://youtu.be/6N6dEoLdFsQ2. The Japanese Coffee Industry - 3. Building a Coffee Concept - 4. Growing Kurasu Beyond Homewares - 5. Expanding Kurasu Globally - In this episode of a new five-part series, Lee and Yozo explore Kurasu's evolution from its origins in Japan to becoming a global coffee brand. Yozo shares his journey from working in finance to entering the coffee industry and discusses the unique characteristics of the Japanese coffee market. They also delve into the importance of sustainable business practices and maintaining brand authenticity in a global market.Lee announces the launch of 'Map It Forward Japan,' an initiative to make their content accessible to the Japanese coffee community. You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapanConnect with Yozo Otsuki and Kurasu here:https://kurasu.kyoto/https://www.instagram.com/kurasu.kyoto/https://www.linkedin.com/in/yozo-otsuki-84a13047/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E 4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this engaging and insightful episode of The Daily Coffee Pro by Map It Forward, with more than 50 years of experience in the coffee industry, George shares his reflections on the future of coffee varietals, sustainability in farming, and the ongoing challenges facing the coffee industry.This episode also explores the evolution of coffee roasting, the impact of tariffs on the coffee market, and the importance of sharing and collaboration within the coffee community. Tune in to hear George's passion for coffee and his hopes for the industry's future.Don't miss an episode laden with wisdom, especially for those invested in specialty coffee and industry trends.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on the Map It Forward Middle East Podcast with this week's guest, Colombian Regenerative Coffee and Cacao Farmer, Angela Barrero.In this series, Angela and podcast host Lee Safar explore the complicated question "Will We Have Coffee and Cacao in the Future?" and the equally complicated solutions.The five episodes in this series are:1. Why is it Getting Harder To Grow Coffee? - https://youtu.be/AX-Rdf-oC242. The Many Barriers to Coffee Farmers' Success - https://youtu.be/gBkGi-_HdnY3. The Role of Regenerative Agriculture in Coffee - https://youtu.be/Fh5kHe0E26w4. Other Solutions We Need To Fix Coffee - https://youtu.be/dOvCXgXLtRI5. Will there be coffee and cacao in 25 years? - https://youtu.be/SjCULYTXt0IIn the final episode of this series, Lee and Angela discuss the dire state and uncertain future of coffee and cacao farming.The episode covers the aging plantations, economic difficulties, climate change impacts, and the shift towards illegal crops like coca. Angela shares her experiences with regenerative agriculture and the importance of stable, long-term business relationships. Learn about the urgent need for coffee industry stakeholders to adapt to ensure sustainability and protect the income of future generations.Connect with Angela Barrero here:https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/https://www.instagram.com/bodegadelafinca/https://www.instagram.com/cafetiolita/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this episode of the podcast series, Lee and George engage in a deep conversation about regenerative agriculture's role in the future of coffee farming.They discuss the challenges farmers face, including climate change, labor shortages, and the fear of failure in adopting new agricultural methods. The conversation also highlights the importance of quality in regenerative coffee and the potential impact of advanced technologies like drones and robotics in coffee farming. Additionally, they touch upon the consumer's perspective on regenerative coffee and what it means for the coffee industry. Tune in to learn about the dynamic changes shaping coffee farming and the importance of sustainable practices.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series on the Map It Forward Middle East Podcast with this week's guest, Colombian Regenerative Coffee and Cacao Farmer, Angela Barrero.In this series, Angela and podcast host Lee Safar explore the complicated question "Will We Have Coffee and Cacao in the Future?" and the equally complicated solutions.The five episodes in this series are:1. Why is it Getting Harder To Grow Coffee? - https://youtu.be/AX-Rdf-oC24 2. The Many Barriers to Coffee Farmers' Success - https://youtu.be/gBkGi-_HdnY3. The Role of Regenerative Agriculture in Coffee - https://youtu.be/Fh5kHe0E26w 4. Other Solutions We Need To Fix Coffee - https://youtu.be/dOvCXgXLtRI 5. Will there be coffee and cacao in 25 years? - https://youtu.be/SjCULYTXt0I In episode four of our five-part series with Angela, we explore the volatile pricing in the coffee and cacao markets. Lee and Angela discuss the impact of inflation on coffee prices, the historical and current issues affecting cacao supply, and the economic difficulties faced by farmers.Despite high global demand, many farmers are struggling to sustain their operations due to low market prices and high production costs, driving some to reconsider their livelihoods.This episode sheds light on the challenges and the uncertain future of coffee and cacao farming.Connect with Angela Barrero here:https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/https://www.instagram.com/bodegadelafinca/https://www.instagram.com/cafetiolita/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this episode of the podcast series, Lee and George discuss the impact of rising coffee prices on the industry and whether these increases should be passed on to consumers. George shares insights from his experiences dating back to 1975, including how the black frost in Brazil affected coffee prices and the subsequent impact on his business, Coffee Connection. He details the challenges faced by small cafes and roasters in balancing quality and price, as well as the evolving landscape of specialty coffee. As part of a five-part series, this episode also touches on the broader implications for the future of coffee prices and quality. Stay tuned for the next episode where they will delve into the role of regenerative agriculture in coffee.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with this week's guest, Colombian Regenerative Coffee and Cacao Farmer, Angela Barrero.In this series, Angela and podcast host Lee Safar explore the complicated question "Will We Have Coffee and Cacao in the Future?" and the equally complicated solutions.The five episodes in this series are:1. Why is it Getting Harder To Grow Coffee? - https://youtu.be/AX-Rdf-oC24 2. The Many Barriers to Coffee Farmers' Success - https://youtu.be/gBkGi-_HdnY3. The Role of Regenerative Agriculture in Coffee - https://youtu.be/Fh5kHe0E26w 4. Other Solutions We Need To Fix Coffee - https://youtu.be/dOvCXgXLtRI 5. Will there be coffee and cacao in 25 years? - https://youtu.be/SjCULYTXt0I In this episode of the Map It Forward Middle East podcast, Lee and Angela discuss the challenges of growing coffee and cacao due to climate change and the decrease in the agricultural workforce.She introduces regenerative agriculture as a solution to enhance soil life, ensure better yields, and create sustainable farming practices. Angela explains the essential role of microbiology in soil and how techniques like biochar and compost tea contribute to healthy plant growth.She emphasizes the importance of creating optimal conditions for plants to thrive and the long-term investment in soil health. Learn about practical applications of regenerative agriculture and how it can be implemented worldwide, including in arid regions like Saudi Arabia and Yemen.Connect with Angela Barrero here:https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/https://www.instagram.com/bodegadelafinca/https://www.instagram.com/cafetiolita/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this episode of this series, Lee and George discuss the complexities of coffee pricing, differentiating between green and roasted coffee, and the challenges small companies face in a capitalistic market.George shares his experiences with wholesale and retail coffee businesses and the impact of market trends on pricing. They also explore regenerative coffee farming and strategies to improve coffee quality and sustainability amidst ecological challenges.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with this week's guest, Colombian Regenerative Coffee and Cacao Farmer, Angela Barrero.In this series, Angela and podcast host Lee Safar explore the complicated question "Will We Have Coffee and Cacao in the Future?" and the equally complicated solutions.The five episodes in this series are:1. Why is it Getting Harder To Grow Coffee? - https://youtu.be/AX-Rdf-oC24 2. The Many Barriers to Coffee Farmers' Success - https://youtu.be/gBkGi-_HdnY3. The Role of Regenerative Agriculture in Coffee - https://youtu.be/Fh5kHe0E26w 4. Other Solutions We Need To Fix Coffee - https://youtu.be/dOvCXgXLtRI 5. Will there be coffee and cacao in 25 years? - https://youtu.be/SjCULYTXt0I In this episode of the Map It Forward Middle East Podcast, Lee and Angela discuss the transition to regenerative agriculture on her coffee and cacao farm, the challenges faced by coffee farmers, and the importance of creating a sustainable business model. Learn about cash crops, the critical role of knowledge in farming, and how innovative practices can lead to a thriving farming ecosystem. This episode is part of a five-part series aimed at addressing the future of coffee farming amidst rising costs and climate change.Connect with Angela Barrero here:https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/https://www.instagram.com/bodegadelafinca/https://www.instagram.com/cafetiolita/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this episode of The Daily Coffee Pro by Map It Forward, Lee and George explore the concept of quality in coffee, emphasizing its importance both in taste and ethical cultivation. George shares his journey from art to coffee, examining how his focus on authenticity and excellence has shaped his approach to the coffee business. The conversation delves into cultural differences in coffee preferences, the evolution of quality over time, and the potential future of coffee amid growing challenges. Tune in to gain valuable insights into what truly defines quality coffee.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a five-part series on the Map It Forward Middle East Podcast with this week's guest, Colombian Regenerative Coffee and Cacao Farmer, Angela Barrero.In this series, Angela and podcast host Lee Safar explore the complicated question "Will We Have Coffee and Cacao in the Future?" and the equally complicated solutions.The five episodes in this series are:1. Why is it Getting Harder To Grow Coffee? - https://youtu.be/AX-Rdf-oC24 2. The Many Barriers to Coffee Farmers' Success - https://youtu.be/gBkGi-_HdnY3. The Role of Regenerative Agriculture in Coffee - https://youtu.be/Fh5kHe0E26w 4. Other Solutions We Need To Fix Coffee - https://youtu.be/dOvCXgXLtRI 5. Will there be coffee and cacao in 25 years? - https://youtu.be/SjCULYTXt0I In this first episode of the series, Lee and Angela discuss the significant challenges facing coffee and cacao farming today compared to five years ago, highlighting the impact of climate change, high mortality rates of coffee trees, and deforestation.The episode also covers Angela's family's legacy in coffee farming and their shift towards regenerative agriculture. Tune in to understand the risks, the history, and the future of coffee and cacao farming.Connect with Angela Barrero here:https://www.linkedin.com/in/angela-del-pilar-barrero-bernal-460107a1/https://www.instagram.com/bodegadelafinca/https://www.instagram.com/cafetiolita/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with coffee industry expert Darrin Daniel from Cityful Press Coffee Consulting.Throughout this series, Lee and Darrin lay out the landscape of how the specialty coffee ecosystem eventuated and the landscape of coffee politics pre- and post-Houston.The 5 episodes in this series are:1. The Evolution of Specialty Coffee - https://youtu.be/hTAhB9qu9nI2. Do Coffee Nonprofits/NGO's Help Producers? - https://youtu.be/6cLW0w_hp0s3. The Roots of SCA and CQI - https://youtu.be/WABYVpPvp8Q4. The Potential For Impact In Coffee - https://youtu.be/dgwuaOq6NPY5. What Does The Future of Coffee Hold? - https://youtu.be/RY7JNub2hOkIn this episode of this podcast series, Lee and Darrin engage in a candid discussion about the critical issues plaguing the coffee industry today. The conversation focuses on the 'dark side of the cycle' the industry is entering, emphasizing the survival challenges amidst controversies and distractions like the CVA. They dissect the compounding crises in coffee production due to price fluctuation, logistics, labor shortages, and climate change. Darrin shares his insights on potential future consolidations and mergers, the economic pressures faced by small roasters, and the grim predictions for coffee's future if immediate action isn't taken. The episode closes on a hopeful note, urging the coffee community to acknowledge these pressing issues and strive for solutions.Don't miss this final installment of a thought-provoking series.Connect with Darrin and Cityful Press Coffee Consulting here:https://www.linkedin.com/in/cityfulpress/https://cityfulpress.substack.com/welcomehttps://www.instagram.com/cityful/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.The 5 episodes in this series are:1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E5. How to do Good Business - https://youtu.be/zdZUxa3Og_UIn this final episode of a five-part series, Lee and Wayel discuss key strategies for building a successful specialty coffee business. Wayel shares insights on the importance of not competing with your customers, offering support and financial consulting, and maintaining high standards of quality. He highlights the challenges faced in the coffee industry, such as imitation products, and the necessity of collaborating with trusted distributors. The episode underscores the significance of creating a holistic premium experience for consumers and not compromising on quality. Tune in to gain valuable knowledge from Wayel's experiences and learn how to build a sustainable and respected coffee business.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with coffee industry expert Darrin Daniel from Cityful Press Coffee Consulting.Throughout this series, Lee and Darrin lay out the landscape of how the specialty coffee ecosystem eventuated and the landscape of coffee politics pre- and post-Houston.The 5 episodes in this series are:1. The Evolution of Specialty Coffee - https://youtu.be/hTAhB9qu9nI2. Do Coffee Nonprofits/NGO's Help Producers? - https://youtu.be/6cLW0w_hp0s3. The Roots of SCA and CQI - https://youtu.be/WABYVpPvp8Q4. The Potential For Impact In Coffee - https://youtu.be/dgwuaOq6NPY5. What Does The Future of Coffee Hold? - https://youtu.be/RY7JNub2hOkIn this episode of the series, Lee and Darrin discuss the complex politics within the coffee industry both pre and post-Houston, reflecting on potential opportunities to impact coffee positively.The episode delves into the contentious comments made by Garfield Kerr, the president of the global SCA, and the implications it has for the coffee industry, particularly around the adoption of the CVA form and the Evolve Q program. They also highlight pertinent issues such as the economic viability for coffee producers, the role of NGOs, and the importance of creating legitimate market bridges. This engaging discussion further unpacks the crucial need for pragmatic solutions to elevate the coffee industry during volatile times.Connect with Darrin and Cityful Press Coffee Consulting here:https://www.linkedin.com/in/cityfulpress/https://cityfulpress.substack.com/welcomehttps://www.instagram.com/cityful/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.The 5 episodes in this series are:1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E5. How to do Good Business - https://youtu.be/zdZUxa3Og_UIn this episode of the podcast series, Lee and Wayel delve into the historical significance of coffee in Jazan, recent government initiatives like Vision 2030, and the challenges and potential of Saudi coffee as a burgeoning origin. Wayel shares personal anecdotes, the importance of quality control, and comparison with Yemeni coffee. The episode emphasizes the growth of specialty coffee in Saudi Arabia and the vision for its future on the world stage.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with coffee industry expert Darrin Daniel from Cityful Press Coffee Consulting.Throughout this series, Lee and Darrin lay out the landscape of how the specialty coffee ecosystem eventuated and the landscape of coffee politics pre- and post-Houston.The 5 episodes in this series are:1. The Evolution of Specialty Coffee - https://youtu.be/hTAhB9qu9nI2. Do Coffee Nonprofits/NGO's Help Producers? - https://youtu.be/6cLW0w_hp0s3. The Roots of SCA and CQI - https://youtu.be/WABYVpPvp8Q4. The Potential For Impact In Coffee - https://youtu.be/dgwuaOq6NPY5. What Does The Future of Coffee Hold? - https://youtu.be/RY7JNub2hOkIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Darrin discuss the history and evolution of key coffee organizations: the Specialty Coffee Institute (SCI), the Specialty Coffee Association (SCA), and the Coffee Quality Institute (CQI). They delve into the initial goals and standards set by these organizations, their impact on the coffee industry, and the changes they have undergone over time. The conversation also touches on the recent controversies and challenges, providing insights into how these organizations have shaped and been shaped by the global coffee scene.Connect with Darrin and Cityful Press Coffee Consulting here:https://www.linkedin.com/in/cityfulpress/https://cityfulpress.substack.com/welcomehttps://www.instagram.com/cityful/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.The 5 episodes in this series are:1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E5. How to do Good Business - https://youtu.be/zdZUxa3Og_UIn this episode of the podcast series, Lee and Wayel delve into the unique coffee culture of Saudi Arabia. They discuss the traditional methods of coffee preparation, the differences across the Middle Eastern region, and the impact of the specialty coffee industry. Wayel shares personal anecdotes about his upbringing and the rituals of serving coffee, as well as insights into the specialty coffee market and Sulalat's approach to roasting and customer service. They also talk about the entrepreneurial spirit in Saudi Arabia and the involvement of business owners in the coffee industry. Stay tuned for the next episode where they will explore Saudi Arabia as an emerging coffee origin.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with coffee industry expert Darrin Daniel from Cityful Press Coffee Consulting.Throughout this series, Lee and Darrin lay out the landscape of how the specialty coffee ecosystem eventuated and the landscape of coffee politics pre- and post-Houston.The 5 episodes in this series are:1. The Evolution of Specialty Coffee - https://youtu.be/hTAhB9qu9nI2. Do Coffee Nonprofits/NGO's Help Producers? - https://youtu.be/6cLW0w_hp0s3. The Roots of SCA and CQI - https://youtu.be/WABYVpPvp8Q4. The Potential For Impact In Coffee - https://youtu.be/dgwuaOq6NPY5. What Does The Future of Coffee Hold? - https://youtu.be/RY7JNub2hOkIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Darrin discuss the disparity in profitability and margins in the coffee industry. They delve into the crucial roles of NGOs and nonprofits in supporting coffee producers, despite a commodified market and stagnating margins in producing countries. The conversation explores the definitions and missions of such organizations, and highlights the importance of financial and technical support from entities like USAID. The episode addresses the ongoing challenges faced by coffee producers and questions the sustainability of the current model, urging a reassessment of industry relationships and support mechanisms. Join us for this insightful discussion on the impact and necessity of nonprofit interventions in the coffee sector.Connect with Darrin and Cityful Press Coffee Consulting here:https://www.linkedin.com/in/cityfulpress/https://cityfulpress.substack.com/welcomehttps://www.instagram.com/cityful/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.The first episodes in this series are:1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E5. How to do Good Business - https://youtu.be/zdZUxa3Og_UIn this episode of the podcast series, Lee and Wayel discuss the Saudi specialty coffee market and the unique challenges faced in catering to different cultural palates.Wayel shares his journey from tasting specialty coffee abroad to establishing a successful coffee brand in Saudi Arabia. They delve into the nuances of customer preferences, the impact of coffee auctions, the role of cultural and genetic differences in flavor profiles, and the importance of creating region-specific cupping forms. This insightful conversation also touches on the differing views of quality within the global coffee industry.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with coffee industry expert Darrin Daniel from Cityful Press Coffee Consulting.Throughout this series, Lee and Darrin lay out the landscape of how the specialty coffee ecosystem eventuated and the landscape of coffee politics pre- and post-Houston.The 5 episodes in this series are:1. The Evolution of Specialty Coffee - https://youtu.be/hTAhB9qu9nI2. Do Coffee Nonprofits/NGO's Help Producers? - https://youtu.be/6cLW0w_hp0s3. The Roots of SCA and CQI - https://youtu.be/WABYVpPvp8Q4. The Potential For Impact In Coffee - https://youtu.be/dgwuaOq6NPY5. What Does The Future of Coffee Hold? - https://youtu.be/RY7JNub2hOkIn this episode of the series, Lee and Darrin Daniel discuss the evolution of the specialty coffee industry over the past 30 years. They explore the early days of specialty coffee, the key figures like Alfred Peet and George Howell, and how the industry has grown from a niche market to a mainstream phenomenon complete with competitions and commercial endeavors. They also touch on the various economic challenges faced by coffee producers and set the stage for deeper discussions on the role of nonprofits and NGOs in the coffee sector.Connect with Darrin and Cityful Press Coffee Consulting here:https://www.linkedin.com/in/cityfulpress/https://cityfulpress.substack.com/welcomehttps://www.instagram.com/cityful/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the first of a five-part series on the Map It Forward Middle East Podcast with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future.The first episodes in this series are:1. The Genesis Saudi Specialty Coffee - https://youtu.be/nI5krdiOKnE2. Discovering The Saudi Cultural Palate - https://youtu.be/1Mz-vmm8dPU 3. Running a Business in Saudi - https://youtu.be/NmDxkiuTuzg 4. The Future of Saudi Arabia as an Origin Country - https://youtu.be/QhcIfVSnz9E 5. How to do Good Business - https://youtu.be/zdZUxa3Og_U In this episode of the podcast series, Lee and Wayel discuss the journey of Saudi Arabia's specialty coffee industry from its inception to its promising future. Wayel, a retired software engineer with a deep passion for coffee, shares how his hobby turned into a significant business, navigating challenges like coffee supply, infrastructure, and meeting customer demands. Join us for an in-depth conversation about launching a specialty coffee business in Saudi Arabia, the importance of cultural palette, and building relationships with farmers. Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/en https://www.linkedin.com/in/wayel-al-wohaibi-b574a04/ https://www.instagram.com/wesulalat/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/ROjyCPoxPKs2. Brazil's Specialty Coffee Market - https://youtu.be/E1qVdiscDD83. The Role Of Specialty Coffee In Brazil - https://youtu.be/DCTAOemqkxc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/Ktg46VYhd0Q5. The Sins of the Past for Brazilian Coffee - https://youtu.be/H-WxC9PLqOcIn this final episode of the series, Lee concludes an enlightening conversation with Isabela from Coffee Lab in Brazil. They delve into the historical and ongoing issues of colonization and exploitation in the coffee industry, the significance of the Q grading system, and the importance of quality in ethical coffee production. Isabela shares her personal journey and insights as a barista and Q grader, emphasizing the need for fair compensation for producers. The episode wraps up with a discussion on the future of coffee quality metrics and a heartfelt closing message from Isabela.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you're looking for business advisory services for your coffee business, email Map It Forward at support@mapitforward.org••••••••••••••••••••••••••••••••This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia.In this series, Osamah and Lee explore the challenges of running a business in the Middle East.The 5 episodes in this series are:1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/tYt8XGBApxg2. Building The Roasting House - https://youtu.be/RuFGBUCSoUw3. The Role Of Specialty Coffee In Brazil - https://youtu.be/ngSV0QKHdkc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/7j11s2LkjEc5. The Sins of the Past for Brazilian Coffee - https://youtu.be/lCHADKasV3oIn this final episode of the series, Lee and Osamah discuss the critical challenges and opportunities faced by the coffee industry, particularly in the Middle East.They address the alarming forecast that coffee may disappear by 2050 due to climate change and geopolitical issues. They speak about the significant decrease in coffee production, the urgent need for sustainable agricultural practices, and the role of innovative methods like co-fermentation in improving coffee quality. The conversation also covers initiatives in Saudi Arabia to grow resilient coffee varieties and the potential for regenerative agriculture. Osamah shares his hopes for the future and emphasizes the importance of solving the root causes threatening coffee production.Connect with Osamah Alawwam and The Roasting House here:https://www.instagram.com/roastinghousesa/https://www.instagram.com/oalawwam/https://www.linkedin.com/in/oalawwam/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/ROjyCPoxPKs2. Brazil's Specialty Coffee Market - https://youtu.be/E1qVdiscDD83. The Role Of Specialty Coffee In Brazil - https://youtu.be/DCTAOemqkxc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/Ktg46VYhd0Q5. The Sins of the Past for Brazilian Coffee - https://youtu.be/H-WxC9PLqOcIn this episode of the Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the current state and future of the Brazilian coffee market.They explore topics like the health benefits of coffee, the need for increased investment in Brazil's coffee industry, the challenges in converting Brazilian consumers to specialty coffee, and the impact of Brazil's taxing policies on coffee businesses. Isabela also shares her insights into how associations like the SCA can better support the industry and the critical need for coffee education. Additionally, the episode covers the importance of setting clear quality standards and the broader implications for the global coffee supply chain. Don't miss this insightful conversation that touches on everything from business strategy to the social impacts of coffee production.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you're looking for business advisory services for your coffee business, email Map It Forward at support@mapitforward.org••••••••••••••••••••••••••••••••This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia.In this series, Osamah and Lee explore the challenges of running a business in the Middle East.The 5 episodes in this series are:1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/tYt8XGBApxg2. Building The Roasting House - https://youtu.be/RuFGBUCSoUw3. The Role Of Specialty Coffee In Brazil - https://youtu.be/ngSV0QKHdkc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/7j11s2LkjEc5. The Sins of the Past for Brazilian Coffee - https://youtu.be/lCHADKasV3oIn this episode of the series, Lee and Osamah discuss the cultural barriers and challenges faced by business owners in the Middle Eastern specialty coffee industry.They cover difficulties such as initiating customer interactions across genders, the impact of cultural awareness, and the importance of owner involvement in the success of businesses. The episode also touches upon the role of social media in the coffee industry and delves into generational business dynamics and the complexities of entrepreneurship.Connect with Osamah Alawwam and The Roasting House here:https://www.instagram.com/roastinghousesa/https://www.instagram.com/oalawwam/https://www.linkedin.com/in/oalawwam/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/ROjyCPoxPKs2. Brazil's Specialty Coffee Market - https://youtu.be/E1qVdiscDD83. The Role Of Specialty Coffee In Brazil - https://youtu.be/DCTAOemqkxc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/Ktg46VYhd0Q5. The Sins of the Past for Brazilian Coffee - https://youtu.be/H-WxC9PLqOcIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the significance of specialty coffee to the Brazilian economy, environment, and social well-being. They discuss the need for consumer education, the challenges in shifting from staple to high-quality coffee, and the economic dynamics within the coffee industry. Isabela provides insights into how specialty coffee is viewed in Brazil, both from producing and consuming perspectives, and emphasizes the importance of fostering relationships and educating consumers to drive the specialty coffee movement forward.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you're looking for business advisory services for your coffee business, email Map It Forward at support@mapitforward.org••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia.In this series, Osamah and Lee explore the challenges of running a business in the Middle East.The 5 episodes in this series are:1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/tYt8XGBApxg2. Building The Roasting House - https://youtu.be/RuFGBUCSoUw3. The Role Of Specialty Coffee In Brazil - https://youtu.be/ngSV0QKHdkc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/7j11s2LkjEc5. The Sins of the Past for Brazilian Coffee - https://youtu.be/lCHADKasV3oIn this episode of the Map It Forward Middle East Podcast, Lee Safar and Osamah discuss the multifaceted challenges and opportunities within the Middle Eastern business ecosystems. They explore issues like saudiization, the global financial crisis, and the impact of COVID-19 on the coffee industry. Osamah shares insights on how the coffee business can navigate difficulties, adapt to logistical issues, and embrace local talent. Additionally, they highlight the cultural challenges of employing locals in roles such as baristas and the immense professional growth available within the coffee industry. Tune in to gain a deeper understanding of the dynamics shaping the Middle Eastern coffee scene and valuable lessons on resilience and innovation.Connect with Osamah Alawwam and The Roasting House here:https://www.instagram.com/roastinghousesa/https://www.instagram.com/oalawwam/https://www.linkedin.com/in/oalawwam/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/ROjyCPoxPKs2. Brazil's Specialty Coffee Market - https://youtu.be/E1qVdiscDD83. The Role Of Specialty Coffee In Brazil - https://youtu.be/DCTAOemqkxc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/Ktg46VYhd0Q5. The Sins of the Past for Brazilian Coffee - https://youtu.be/H-WxC9PLqOcIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the intricacies of Brazil's internal specialty coffee market, sharing stories about the challenges and successes of building fair and sustainable trade relationships with coffee producers. Isabela talks about how paying fair prices and establishing long-term trust can positively impact producers and the coffee ecosystem. The episode also sheds light on the importance of specialty coffee for Brazil's economy, the environment, and the social dignity of Brazilian coffee farmers.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you're looking for business advisory services for your coffee business, email Map It Forward at support@mapitforward.org••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia.In this series, Osamah and Lee explore the challenges of running a business in the Middle East.The 5 episodes in this series are:1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/tYt8XGBApxg2. Building The Roasting House - https://youtu.be/RuFGBUCSoUw3. The Role Of Specialty Coffee In Brazil - https://youtu.be/ngSV0QKHdkc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/7j11s2LkjEc5. The Sins of the Past for Brazilian Coffee - https://youtu.be/lCHADKasV3oIn this episode of the Map It Forward Middle East Podcast, Lee and Osamah discuss how he built the Roasting House business with a vision to elevate coffee standards and spread specialty coffee culture. From starting with a small shop to creating a community-driven coffee scene, Osamah shares insights on the role of education, market research, and the impact of the Saudi Vision 2030 on business development. Join us as we explore the challenges and triumphs of establishing a successful coffee business in the Middle East.Connect with Osamah Alawwam and The Roasting House here:https://www.instagram.com/roastinghousesa/https://www.instagram.com/oalawwam/https://www.linkedin.com/in/oalawwam/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/ROjyCPoxPKs2. Brazil's Specialty Coffee Market - https://youtu.be/E1qVdiscDD83. The Role Of Specialty Coffee In Brazil - https://youtu.be/DCTAOemqkxc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/Ktg46VYhd0Q5. The Sins of the Past for Brazilian Coffee - https://youtu.be/H-WxC9PLqOcIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela explore insights on the complexities of the Brazilian coffee industry.Isabela sheds light on misconceptions about Brazil as an origin country, the challenges faced by small coffee producers, and the importance of cupping and quality to make better decisions. The discussion also touches on the exploitation of producers by traders and cooperatives, and how Isabela's journey in the coffee world began. A must-watch for anyone wanting to delve deeper into the realities of coffee production in Brazil.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the first of a five-part series on the Map It Forward Middle East Podcast with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia.In this series, Osamah and Lee explore the challenges of running a business in the Middle East.The 5 episodes in this series are:1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/tYt8XGBApxg 2. Building The Roasting House - https://youtu.be/RuFGBUCSoUw 3. The Role Of Specialty Coffee In Brazil - https://youtu.be/ngSV0QKHdkc 4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/7j11s2LkjEc 5. The Sins of the Past for Brazilian Coffee - https://youtu.be/lCHADKasV3oIn this episode, Lee Safar introduces Osamah Alawwam from Roasting House, a significant figure in the Middle Eastern coffee industry. Osamah shares his entrepreneurial journey, discussing how he transitioned from the corporate world to starting his own coffee business in Saudi Arabia. He emphasizes the importance of finding the right financial and intellectual partners, and the challenges he faced in sourcing quality green beans. The conversation also touches on the evolving business landscape in Saudi Arabia and the impact of global geopolitical events on the coffee industry.Connect with Osamah Alawwam and The Roasting House here:https://www.instagram.com/roastinghousesa/https://www.instagram.com/oalawwam/https://www.linkedin.com/in/oalawwam/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu. In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.The five episodes in this series are:1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM3. Building a Coffee Concept - https://youtu.be/CSgDRXENn044. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiowIn this final episode of a five-part series, Lee and Yozo deep dive into the significance of maintaining integrity and values while expanding a global brand. Yozo shares insights on the holistic approach that drives Kurasu, emphasizing customer experience, partner relationships, and the importance of staying true to one's core values. They discuss the challenges and considerations of global growth, the impact of franchise models, and the complexities of integrating investors. The episode concludes with reflections on past journeys and advice to future selves, encapsulating the essence of intentional business growth in the specialty coffee industry.You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapanConnect with Yozo Otsuki and Kurasu here:https://kurasu.kyoto/https://www.instagram.com/kurasu.kyoto/https://www.linkedin.com/in/yozo-otsuki-84a13047/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber or join our Patreon: https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.The 5 episodes in this series are:1. Middle East Coffee Brands Are Innovating - https://youtu.be/tCqW8OyNIdo 2. What We're Getting Wrong Building Coffee Brands - https://youtu.be/iWPiFRf7aUU 3. How to Build Your Coffee Business Right - https://youtu.be/U74SoHsTZ-o 4. Current Coffee Crisis In The Middle East - https://youtu.be/1MO9KsMuhKY 5. Growth In The Region During The Coffee Crisis - https://youtu.be/ThBm_wle0m8 In this episode, Lee and Mohamad discussion focuses on the impact of the ongoing coffee crisis on the growth of the coffee industry in the Middle East. Topics include the challenges posed by climate change, supply chain issues, and economic instability. The conversation also touches on the importance of transparency, sustainability, and risk management, as well as the potential for growth and innovation in the face of adversity.Additionally, an exciting announcement is made about Map It Forward Japan, highlighting new resources for the Japanese coffee industry.Connect with Mohamad Merhi and Cypher Urban Roasters at:https://instagram.com/by_cypherhttps://www.bycypher.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu. In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.The five episodes in this series are:1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM3. Building a Coffee Concept - https://youtu.be/CSgDRXENn044. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiowIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Yozo discuss the intricacies of building, growing, and expanding a Japanese coffee brand while striking the right balance between expansion and maintaining a conscious supply chain.Yozo shares insights on the franchise model, how Kurasu compares to % Arabica, and the importance of transparency and intention in the coffee business. Additionally, the episode announces the launch of Map It Forward Japan, which aims to bring new perspectives to the Japanese coffee industry.You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapanConnect with Yozo Otsuki and Kurasu here:https://kurasu.kyoto/https://www.instagram.com/kurasu.kyoto/https://www.linkedin.com/in/yozo-otsuki-84a13047/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber or join our Patreon: https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.The 5 episodes in this series are:1. Middle East Coffee Brands Are Innovating - https://youtu.be/tCqW8OyNIdo 2. What We're Getting Wrong Building Coffee Brands - https://youtu.be/iWPiFRf7aUU 3. How to Build Your Coffee Business Right - https://youtu.be/U74SoHsTZ-o 4. Current Coffee Crisis In The Middle East - https://youtu.be/1MO9KsMuhKY 5. Growth In The Region During The Coffee Crisis - https://youtu.be/ThBm_wle0m8 In this episode, Lee and Mohamad discuss the significant impact of recent coffee price increases on different coffee brands in the Middle East. Learn about the challenges faced by both mature and immature markets, the importance of direct relationships with producers, and how businesses are adjusting to price volatility. Understand the new dynamics of the coffee market, including shifts in consumer behavior and strategy adjustments in response to the coffee crisis. Ideal for anyone involved in or interested in the coffee industry, this episode offers critical insights and practical advice on thriving amidst market fluctuations.Connect with Mohamad Merhi and Cypher Urban Roasters at:https://instagram.com/by_cypherhttps://www.bycypher.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu. In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.The five episodes in this series are:1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM3. Building a Coffee Concept - https://youtu.be/CSgDRXENn044. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiowIn episode three of this series, Lee and Yozo discuss the importance of building a strong brand before expanding globally. Discover how Kurasu started with coffee equipment and home brewing education, their focus on merging Japanese and international perspectives, and the complexities of the coffee industry. Yozo shares his vision for sustainable growth and the unique challenges faced by Japanese roasters. Stay tuned for more insights on building and growing a successful coffee brand.You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapanConnect with Yozo Otsuki and Kurasu here:https://kurasu.kyoto/https://www.instagram.com/kurasu.kyoto/https://www.linkedin.com/in/yozo-otsuki-84a13047/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber or join our Patreon: https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.The 5 episodes in this series are:1. Middle East Coffee Brands Are Innovating - https://youtu.be/tCqW8OyNIdo 2. What We're Getting Wrong Building Coffee Brands - https://youtu.be/iWPiFRf7aUU 3. How to Build Your Coffee Business Right - https://youtu.be/U74SoHsTZ-o 4. Current Coffee Crisis In The Middle East - https://youtu.be/1MO9KsMuhKY 5. Growth In The Region During The Coffee Crisis - https://youtu.be/ThBm_wle0m8 In this episode, Lee and Mohamad dive into the key elements of building a successful coffee brand in the Middle East, with a focus on cultural fluency, consistency, and storytelling.Discover the importance of maintaining brand values even during crises and how a values-driven approach can positively impact the entire value chain in the coffee industry. Learn how Cypher Coffee Roasters exemplifies conscious capitalism and the significance of sticking to core principles for long-term success. Don't miss out on practical insights and strategies to navigate the challenges in the coffee industry.Connect with Mohamad Merhi and Cypher Urban Roasters at:https://instagram.com/by_cypherhttps://www.bycypher.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu. In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.The five episodes in this series are:1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM3. Building a Coffee Concept - https://youtu.be/CSgDRXENn044. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiowIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Yozo dive deep into the unique aspects of the Japanese coffee industry, drawing fascinating comparisons between Japanese and global coffee cultures. Yozo shares insights about his journey from a finance professional to a coffee entrepreneur, the influence of Japanese mastery on coffee brewing, and the meticulous, ritualistic nature of Japanese coffee craftsmanship.The discussion also covers the significant role of external influences in shaping Japan's coffee scene, the impact of omakase in coffee, and the delicate balance of sustaining business amidst tourism and local patronage. Lastly, they touch on the exchange of barista talent between Japan and Australia and its impact on both coffee cultures. Join us for a rich exploration of coffee passion, dedication, and the art of brewing.You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapanConnect with Yozo Otsuki and Kurasu here:https://kurasu.kyoto/https://www.instagram.com/kurasu.kyoto/https://www.linkedin.com/in/yozo-otsuki-84a13047/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.In this episode, they discuss the nuances of building a successful coffee brand in the Middle East. Among the key topics are the uniqueness of the region's diverse consumer behaviors and regulatory frameworks, the importance of authenticity and community connection, and the pitfalls brands face when importing Western business models without customization. They also touch upon the collaboration versus competition debate and the significant role of trust and relationships in business success. Contact sales@rawcoffee.ae for partnerships and check the show notes for more details.Connect with Mohamad Merhi and Cypher Urban Roasters at:https://instagram.com/by_cypherhttps://www.bycypher.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 1st of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Yozo Otsuki from Kurasu. In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.The five episodes in this series are:1. Becoming a Japanese Coffee Entrepreneur -https://youtu.be/UjLa9smn1Sg2. The Japanese Coffee Industry - https://youtu.be/wO-8-1l7JZM3. Building a Coffee Concept - https://youtu.be/CSgDRXENn044. Growing Kurasu Beyond Homewares - https://youtu.be/T_mXVLBkxCg5. Expanding Kurasu Globally - https://youtu.be/TfohROuLiowIn this episode of a new five-part series, Lee and Yozo explore Kurasu's evolution from its origins in Japan to becoming a global coffee brand. Yozo shares his journey from working in finance to entering the coffee industry and discusses the unique characteristics of the Japanese coffee market. They also delve into the importance of sustainable business practices and maintaining brand authenticity in a global market.Lee announces the launch of 'Map It Forward Japan,' an initiative to make their content accessible to the Japanese coffee community. You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapanConnect with Yozo Otsuki and Kurasu here:https://kurasu.kyoto/https://www.instagram.com/kurasu.kyoto/https://www.linkedin.com/in/yozo-otsuki-84a13047/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you're looking for business advisory services for your coffee business, email Map It Forward at support@mapitforward.org••••••••••••••••••••••••••••••••This is the first of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.In the first episode of the Map It Forward Middle East Podcast series, host Lee and Mohamad discuss the evolution and identity of coffee culture in the Middle East, the diverse approaches to branding in the region, and how brands like Cypher can communicate a unique story that resonates with local and global audiences. Mohamad shares his personal journey from a finance career to building a unique coffee brand influenced by his Palestinian roots, his experiences in Montreal, and a passion for coffee. They also touch on how different markets within the Middle East have varying preferences and the importance of respecting local culture while introducing new ideas.Connect with Mohamad Merhi and Cypher Urban Roasters at:https://instagram.com/by_cypherhttps://www.bycypher.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/eBSxcipZx382. The Agreement Between the SCA and the CQI - https://youtu.be/oB-pvqDD1JQ3. Your Reaction to the Changes to the Q - https://youtu.be/HAfjOJMRuxU4. What's Next For The CQI - https://youtu.be/niNgG6K6JjY5. The Long-Term Focus for CQI - https://youtu.be/NH2-8csKTRMIn the final episode of this intensive series, Lee and Michael discuss the significant changes and future direction of CQI, amidst the various crises set to impact the coffee industry by 2025. Michael provides insights into how CQI plans to navigate these challenges and maintain trust within the community. This episode unpacks the critical role of quality in the coffee trade and what CQI is doing to uphold its mission despite the hurdles. Don't miss this closing chapter filled with vital industry insights.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you're looking for business advisory services for your coffee business, email Map It Forward at support@mapitforward.org••••••••••••••••••••••••••••••••This is the 5th of a 5-part series with Kim Thompson and Matt Toogood from RAW Coffee Company in Dubai on the Map It Forward Middle East Podcast.In this series, Lee, Kim, and Matt discuss the journey of the specialty coffee shop that started it all here in the Middle East - RAW Coffee Company.The five episodes in this series are:1. Who is RAW Coffee Company? - https://youtu.be/SRtjwb-zcwg2. Why Relationships Matter In Coffee - https://youtu.be/JJw6desk30I3. The Reality of the Dubai Coffee Scene - https://youtu.be/RUPTXpC2ZnU4. Coffee Business Is Complex - https://youtu.be/vG3fSxvNumU5. How to Remain Relevant in Coffee - https://youtu.be/jOD7ECpLx4wIn this final episode of our five-part series with Kim and Matt from Raw Coffee Company, Lee delves into how Raw Coffee Company has evolved from a specialty coffee shop to a multifaceted business entity, particularly focusing on their successful venture into Raw Beverage Trading. The conversation explores their strategies for remaining relevant in an ever-changing market, the importance of maintaining ethics and relationships, and the burgeoning role of matcha in the beverage industry. The discussion also touches on the broader coffee crisis, the impact of global supply chain issues, and shifts observed in the Middle Eastern market. Tune in for insights on sustainability, growth, and the balance between innovation and tradition in the coffee industry.Connect with RAW Coffee Company here:• https://www.instagram.com/rawcoffeecompany/• https://rawcoffeecompany.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/eBSxcipZx382. The Agreement Between the SCA and the CQI - https://youtu.be/oB-pvqDD1JQ3. Your Reaction to the Changes to the Q - https://youtu.be/HAfjOJMRuxU4. What's Next For The CQI - https://youtu.be/niNgG6K6JjY5. The Long-Term Focus for CQI - https://youtu.be/NH2-8csKTRMIn this episode of the Daily Coffee Pro by Map It Forward, host Lee Safar converses with Michael Sheridan about CQI's critical transition, immediate next steps after recent decisions, will the industry find a path back to trusting the CQI, and the broader impact on the coffee industry. Sheridan details the four key processes involved in the transition phase, including the fast-track path for Q graders to the new Q system, the PHP program's curriculum review, and efforts to rebuild trust within the community. They discuss organizational sentiments and the implications of the CQI-SCA relationship, while also touching on perceptions of the recent changes and the future roadmap.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you're looking for business advisory services for your coffee business, email Map It Forward at support@mapitforward.org••••••••••••••••••••••••••••••••This is the 4th of a 5-part series with Kim Thompson and Matt Toogood from RAW Coffee Company in Dubai on the Map It Forward Middle East Podcast.In this series, Lee, Kim, and Matt discuss the journey of the specialty coffee shop that started it all here in the Middle East - RAW Coffee Company.The five episodes in this series are:1. Who is RAW Coffee Company? - https://youtu.be/SRtjwb-zcwg2. Why Relationships Matter In Coffee - https://youtu.be/JJw6desk30I3. The Reality of the Dubai Coffee Scene - https://youtu.be/RUPTXpC2ZnU4. Coffee Business Is Complex - https://youtu.be/vG3fSxvNumU5. How to Remain Relevant in Coffee - https://youtu.be/jOD7ECpLx4wIn this episode of the Map It Forward Middle East Podcast, Lee talks with Kim and Matt from Raw Coffee Company about the true cost of coffee production and the challenges of running a profitable café. They discuss the importance of understanding fully loaded costs, the stark difference between aesthetics and profitability in café design, and the reality of operating a successful coffee business in Dubai and the broader Middle East. Additionally, the conversation touches on the business models prevalent in the UAE, the significance of owner involvement, and the impact of meticulous detail in operations. This episode offers valuable insights for anyone involved in the coffee industry or looking to understand it better.Connect with RAW Coffee Company here:• https://www.instagram.com/rawcoffeecompany/• https://rawcoffeecompany.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/eBSxcipZx382. The Agreement Between the SCA and the CQI - https://youtu.be/oB-pvqDD1JQ3. Your Reaction to the Changes to the Q - https://youtu.be/HAfjOJMRuxU4. What's Next For The CQI - https://youtu.be/niNgG6K6JjY5. The Long-Term Focus for SQI - https://youtu.be/NH2-8csKTRMIn this episode of the Daily Coffee Pro by Map It Forward, Lee engages in a heated and detailed discussion with Michael Sheridan from the CQI. They delve into the reasons and aftermath of the recent changes in CQI's licensing agreement with the SCA. Michael clarifies the decision-making process, the lack of community consultation, and the subsequent reaction from the Q grading community. This candid conversation aims to address the feelings of betrayal and distrust while providing insights into the future steps for the CQI. Join us as we explore the complexities and challenges faced by the organization in this pivotal moment.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you're looking for business advisory services for your coffee business, email Map It Forward at support@mapitforward.org••••••••••••••••••••••••••••••••This is the 3rd of a 5-part series with Kim Thompson and Matt Toogood from RAW Coffee Company in Dubai on the Map It Forward Middle East Podcast.In this series, Lee, Kim, and Matt discuss the journey of the specialty coffee shop that started it all here in the Middle East - RAW Coffee Company.The five episodes in this series are:1. Who is RAW Coffee Company? - https://youtu.be/SRtjwb-zcwg2. Why Relationships Matter In Coffee - https://youtu.be/JJw6desk30I3. The Reality of the Dubai Coffee Scene - https://youtu.be/RUPTXpC2ZnU4. Coffee Business Is Complex - https://youtu.be/vG3fSxvNumU5. How to Remain Relevant in Coffee - https://youtu.be/jOD7ECpLx4wIn this episode of the Map It Forward Middle East podcast, Lee, Kim, and Matt discuss the true challenges faced by specialty coffee shops in Dubai. The conversation highlights the financial pressures of operating in the city, from high air conditioning costs to expensive sewage removal, and the unique obstacles such as a nine-month business season due to extreme heat and Ramadan. The episode also addresses common misconceptions about Dubai's coffee scene, emphasizing the importance of business fundamentals over mere brand building. Tune in for an eye-opening discussion on what it really takes to run a successful coffee business in one of the world's most dynamic cities.Connect with RAW Coffee Company here:• https://www.instagram.com/rawcoffeecompany/• https://rawcoffeecompany.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/eBSxcipZx382. The Agreement Between the SCA and the CQI - https://youtu.be/oB-pvqDD1JQ3. Your Reaction to the Changes to the Q - https://youtu.be/HAfjOJMRuxU4. What's Next For The CQI - https://youtu.be/niNgG6K6JjY5. The Long-Term Focus for SQI - https://youtu.be/NH2-8csKTRMIn this in-depth episode of The Daily Coffee Pro by Map It Forward, Lee and Michael from the Coffee Quality Institute (CQI) discuss the significant changes at CQI, focusing on its mission to serve coffee producers and the implications of the recent agreement with the Specialty Coffee Association (SCA). They explore the historical context, the challenges faced by CQI, the financial considerations, and the details of the new licensing and grant agreements that shape the future of coffee quality standards. Michael provides insights into the roles of both organizations, the importance of development projects, and the potential impact on the coffee industry at large.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/eBSxcipZx382. The Agreement Between the SCA and the CQI - https://youtu.be/oB-pvqDD1JQ3. Your Reaction to the Changes to the Q - https://youtu.be/HAfjOJMRuxU4. What's Next For The CQI - https://youtu.be/niNgG6K6JjY5. The Long-Term Focus for SQI - https://youtu.be/NH2-8csKTRMWelcome to the first episode of The Daily Coffee Pro's new series featuring Michael Sheridan from the Coffee Quality Institute (CQI). Lee and Michael engage in a profound discussion about the challenges faced over the last few months, the importance of hard conversations, and the impact of CQI's work on the coffee industry. They delve into Michael's 20-year journey in coffee, his passion for development work, and the significance of CQI's mission: to improve both the quality of coffee and the lives of coffee producers. The episode sets the stage for understanding the complexities of coffee quality, the role of the Q program, and the transformative effects of post-harvest processing innovations.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist