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Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comEpisode DescriptionThis is Part 3 of a five-part series, The Reality of Being a Smallholder Coffee Farmer in Volatility, with Ana Donneys from Cafe Primitivo in Colombia.In this episode, we examine what “high prices” actually mean at farm level.After experiencing yield reduction, rising input costs, currency devaluation, and increasing financial pressure, Ana explains that recent price levels have not translated into meaningful profitability. For many producers, these prices have barely covered cost of production.We explore the role of currency exchange in shaping margins, including how contracts signed in US dollars interact with expenses paid in Colombian pesos. We also discuss the hidden costs of marketing, trade shows, and relationship-building — investments producers must make to sustain direct trade relationships.The conversation widens into financial market mechanics. Coffee futures pricing is influenced not only by supply and demand fundamentals, but also by hedge fund positioning, margin calls, currency trades, and macroeconomic forces unrelated to farm production. These second-order financial effects can push prices down even when physical coffee remains scarce.For smallholder farmers, these shifts are not abstract. They create uncertainty in planning, cash flow pressure, and concern about long-term viability.Ana closes this episode by stating clearly: these are not high prices. They are prices that barely cover cost.If we do not separate financial market volatility from farm-level economics, we risk misunderstanding what sustainability truly requires.Guest linksInstagram: https://www.instagram.com/cafeprimitivo/Website: https://www.cafeprimitivocolombia.com/LinkedIn: https://www.linkedin.com/in/anadonneys/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comEpisode DescriptionThis is Part 3 of a five-part series, The Reality of Being a Smallholder Coffee Farmer in Volatility, with Ana Donneys from Cafe Primitivo in Colombia.In this episode, we examine what “high prices” actually mean at farm level.After experiencing yield reduction, rising input costs, currency devaluation, and increasing financial pressure, Ana explains that recent price levels have not translated into meaningful profitability. For many producers, these prices have barely covered cost of production.We explore the role of currency exchange in shaping margins, including how contracts signed in US dollars interact with expenses paid in Colombian pesos. We also discuss the hidden costs of marketing, trade shows, and relationship-building — investments producers must make to sustain direct trade relationships.The conversation widens into financial market mechanics. Coffee futures pricing is influenced not only by supply and demand fundamentals, but also by hedge fund positioning, margin calls, currency trades, and macroeconomic forces unrelated to farm production. These second-order financial effects can push prices down even when physical coffee remains scarce.For smallholder farmers, these shifts are not abstract. They create uncertainty in planning, cash flow pressure, and concern about long-term viability.Ana closes this episode by stating clearly: these are not high prices. They are prices that barely cover cost.If we do not separate financial market volatility from farm-level economics, we risk misunderstanding what sustainability truly requires.Guest linksInstagram: https://www.instagram.com/cafeprimitivo/Website: https://www.cafeprimitivocolombia.com/LinkedIn: https://www.linkedin.com/in/anadonneys/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 2 of our five-part series with Ana Donneys from Cafe Primitivo.Direct trade is often framed as the solution to structural imbalance in coffee. In this episode, we unpack what it actually requires from a smallholder producer.Ana explains that direct trade takes years to build. It requires aligned values, transparent communication, and strong relationships. It also requires significant capital. Producers must sustain operations for months while waiting for contracts to be fulfilled and payments to clear. Unlike traditional cooperative sales, which may provide faster liquidity, direct trade can amplify short-term financial stress, particularly during volatile periods.We also explore how climate volatility compounds this stress. Rising unpredictability in rainfall patterns, yield instability, and multi-year climate disruption create structural fragility that direct trade alone cannot solve. This episode offers a grounded perspective on how direct trade functions in practice — and who carries the burden when volatility increases.Guest linksInstagram: https://www.instagram.com/cafeprimitivo/Website: https://www.cafeprimitivocolombia.com/LinkedIn: https://www.linkedin.com/in/anadonneys/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 2 of our five-part series with Ana Donneys from Cafe Primitivo.Direct trade is often framed as the solution to structural imbalance in coffee. In this episode, we unpack what it actually requires from a smallholder producer.Ana explains that direct trade takes years to build. It requires aligned values, transparent communication, and strong relationships. It also requires significant capital. Producers must sustain operations for months while waiting for contracts to be fulfilled and payments to clear.Unlike traditional cooperative sales, which may provide faster liquidity, direct trade can amplify short-term financial stress, particularly during volatile periods.We also explore how climate volatility compounds this stress. Rising unpredictability in rainfall patterns, yield instability, and multi-year climate disruption create structural fragility that direct trade alone cannot solve.This episode offers a grounded perspective on how direct trade functions in practice — and who carries the burden when volatility increases.Guest linksInstagram: https://www.instagram.com/cafeprimitivo/Website: https://www.cafeprimitivocolombia.com/LinkedIn: https://www.linkedin.com/in/anadonneys/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comEpisode DescriptionThis is Part 1 of a five-part series, The Reality of Being a Smallholder Coffee Farmer in Volatility, with Ana Donneys from Cafe Primitivo.In this opening conversation, we unpack what volatility truly means for smallholder producers.Volatility is often discussed in relation to the C market, futures prices, or export trends. For smallholder farmers, however, volatility is lived through yield loss caused by climate shifts, rising fertiliser and labour costs, unpredictable exchange rate movements, and limited access to financial risk management tools.Ana shares a real example of signing a direct trade contract at what appeared to be a strong exchange rate, only to experience a significant drop in yield and a peso devaluation that altered her cost structure dramatically.When production volume drops, cost per pound increases immediately. When currency shifts, the value of revenue changes in local terms. When labour and inputs rise, margins tighten further. In this context, high global coffee prices do not automatically translate into stability or profitability.The conversation also addresses the structural gap between corporate farms, which may have access to hedging instruments or financial advisors, and smallholder producers who cannot afford the capital required to participate in those tools.This episode reframes “high prices” by grounding them in the layered financial realities of farm-level economics.Guest linksInstagram: https://www.instagram.com/cafeprimitivo/ Website: https://www.cafeprimitivocolombia.com/ LinkedIn: https://www.linkedin.com/in/anadonneys/ ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comEpisode DescriptionThis is Part 1 of a five-part series, The Reality of Being a Smallholder Coffee Farmer in Volatility, with Ana Donneys from Cafe Primitivo.In this opening conversation, we unpack what volatility truly means for smallholder producers.Volatility is often discussed in relation to the C market, futures prices, or export trends. For smallholder farmers, however, volatility is lived through yield loss caused by climate shifts, rising fertiliser and labour costs, unpredictable exchange rate movements, and limited access to financial risk management tools.Ana shares a real example of signing a direct trade contract at what appeared to be a strong exchange rate, only to experience a significant drop in yield and a peso devaluation that altered her cost structure dramatically.When production volume drops, cost per pound increases immediately. When currency shifts, the value of revenue changes in local terms. When labour and inputs rise, margins tighten further. In this context, high global coffee prices do not automatically translate into stability or profitability.The conversation also addresses the structural gap between corporate farms, which may have access to hedging instruments or financial advisors, and smallholder producers who cannot afford the capital required to participate in those tools.This episode reframes “high prices” by grounding them in the layered financial realities of farm-level economics.Guest linksInstagram: https://www.instagram.com/cafeprimitivo/ Website: https://www.cafeprimitivocolombia.com/ LinkedIn: https://www.linkedin.com/in/anadonneys/ ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:Looking to join an interesting monthly live coffee industry online meetup? Exclusively for “Roasted Coffee” Patreon backers.https://www.patreon.com/mapitforwardEpisode DescriptionThis is Part 5 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.After examining harvest outlook, pricing structures, stakeholder dynamics, and exporter fragility, this final episode turns to strategy. If you are sourcing Ethiopian coffee in 2026, preparation matters more than optimism.Matthew explains why specialty prices may feel uncomfortable this year and why buyers should be prepared for sticker shock. We discuss how regional shifts in production affect purchasing decisions, how western volumes may offset eastern tightness, and how quality management risk changes in a bumper crop year.The conversation also widens to currency exposure. A weakening US dollar, foreign exchange controls, and Ethiopia's pricing architecture create structural complexity for international buyers. We explore how macroeconomic forces, including speculation in commodity markets, could add volatility to coffee pricing this year.This episode closes the series by connecting origin realities to global financial dynamics. If you buy, trade, import, or roast Ethiopian coffee, this discussion is about positioning yourself intelligently for 2026.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:Looking to join an interesting monthly live coffee industry online meetup? Exclusively for “Roasted Coffee” Patreon backers.https://www.patreon.com/mapitforwardEpisode DescriptionThis is Part 5 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.After examining harvest outlook, pricing structures, stakeholder dynamics, and exporter fragility, this final episode turns to strategy. If you are sourcing Ethiopian coffee in 2026, preparation matters more than optimism.Matthew explains why specialty prices may feel uncomfortable this year and why buyers should be prepared for sticker shock. We discuss how regional shifts in production affect purchasing decisions, how western volumes may offset eastern tightness, and how quality management risk changes in a bumper crop year.The conversation also widens to currency exposure. A weakening US dollar, foreign exchange controls, and Ethiopia's pricing architecture create structural complexity for international buyers. We explore how macroeconomic forces, including speculation in commodity markets, could add volatility to coffee pricing this year.This episode closes the series by connecting origin realities to global financial dynamics. If you buy, trade, import, or roast Ethiopian coffee, this discussion is about positioning yourself intelligently for 2026.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world - farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 4 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.In this episode, we examine the downside scenario: what happens if the harvest does not perform as expected, or if exporters miscalculate demand and pricing.Matthew explains that while many farmers have already benefited from high cherry prices this season, exporters, especially specialty-focused unions and cooperatives, are operating in what he calls a survival year Those who purchased aggressively without secured markets may be forced into secondary mills, accepting thinner margins or losses. Meanwhile, larger exporters with import businesses can absorb coffee losses because Ethiopia's export system allows them to retain foreign currency, which can be leveraged in other import-based ventures The conversation also turns to a deeper structural issue: the specialty industry often views itself through a quality lens, while much of origin trade operates through commodity and currency logic. When prices surge, farmers may deprioritize specialty differentiation. When prices fall, liquidity becomes the dominant concern.This episode is about trade mechanics, currency incentives, and what truly determines survival in Ethiopia's 2026 harvest.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world - farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 4 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.In this episode, we examine the downside scenario: what happens if the harvest does not perform as expected, or if exporters miscalculate demand and pricing.Matthew explains that while many farmers have already benefited from high cherry prices this season, exporters, especially specialty-focused unions and cooperatives, are operating in what he calls a survival year Those who purchased aggressively without secured markets may be forced into secondary mills, accepting thinner margins or losses. Meanwhile, larger exporters with import businesses can absorb coffee losses because Ethiopia's export system allows them to retain foreign currency, which can be leveraged in other import-based ventures The conversation also turns to a deeper structural issue: the specialty industry often views itself through a quality lens, while much of origin trade operates through commodity and currency logic. When prices surge, farmers may deprioritize specialty differentiation. When prices fall, liquidity becomes the dominant concern.This episode is about trade mechanics, currency incentives, and what truly determines survival in Ethiopia's 2026 harvest.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:Interested in advertising on a Map It Forward podcast?Email: support@mapitforward.orgInstagram: https://www.instagram.com/mapitforward.coffeeEpisode Description:This is Part 3 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.In this episode, we examine what happens across the supply chain if the 2026 harvest performs well.Farmers supplying cherry in the east have already benefited from record prices. Those drying cherry and holding inventory may need to move quickly if demand slows. Exporters are operating in what Matthew describes as a survival season, where quality management and disciplined purchasing matter more than aggressive buying.In western Ethiopia, bumper production could help offset eastern shortages, particularly in commercial grades. Buyers may shift volume westward to balance books, while specialty lots from the southeast may remain tight.We also explore a deeper question: are farmers truly gaining market power, or are they simply benefiting from competitive exporter behavior this season? And what happens if expectations rise for 2027 pricing?This episode maps the winners, the survivors, and the risks beneath a “good” harvest.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:Interested in advertising on a Map It Forward podcast?Email: support@mapitforward.orgInstagram: https://www.instagram.com/mapitforward.coffeeEpisode Description:This is Part 3 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.In this episode, we examine what happens across the supply chain if the 2026 harvest performs well.Farmers supplying cherry in the east have already benefited from record prices. Those drying cherry and holding inventory may need to move quickly if demand slows. Exporters are operating in what Matthew describes as a survival season, where quality management and disciplined purchasing matter more than aggressive buying.In western Ethiopia, bumper production could help offset eastern shortages, particularly in commercial grades. Buyers may shift volume westward to balance books, while specialty lots from the southeast may remain tight.We also explore a deeper question: are farmers truly gaining market power, or are they simply benefiting from competitive exporter behavior this season? And what happens if expectations rise for 2027 pricing?This episode maps the winners, the survivors, and the risks beneath a “good” harvest.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comEpisode Description:This is Part 2 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.In this episode, we explore what makes Ethiopia unique as a coffee trading origin. Unlike most producing countries, Ethiopia operates under a government-mandated export pricing system. Each week, the Coffee and Tea Authority publishes a minimum export price list by grade, region, and processing method. Exporters are not permitted to sign contracts below those thresholds.The system was introduced to prevent underpricing, protect foreign currency inflows, and reduce capital leakage through sister companies abroad. The result is a market where pricing trends upward until it temporarily moves out of alignment with buyers, followed by periodic corrections.We discuss how this structure changes power dynamics, why it reduces dependence on pure C-market pricing, and what buyers should expect from Ethiopia's 2026 harvest.If you source Ethiopian coffee, this episode provides critical context.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comEpisode Description:This is Part 2 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.In this episode, we explore what makes Ethiopia unique as a coffee trading origin. Unlike most producing countries, Ethiopia operates under a government-mandated export pricing system. Each week, the Coffee and Tea Authority publishes a minimum export price list by grade, region, and processing method. Exporters are not permitted to sign contracts below those thresholds.The system was introduced to prevent underpricing, protect foreign currency inflows, and reduce capital leakage through sister companies abroad. The result is a market where pricing trends upward until it temporarily moves out of alignment with buyers, followed by periodic corrections.We discuss how this structure changes power dynamics, why it reduces dependence on pure C-market pricing, and what buyers should expect from Ethiopia's 2026 harvest.If you source Ethiopian coffee, this episode provides critical context.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comEpisode Description:This is Part 1 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.In this episode, the conversation focuses on the structural overview of the 2026 harvest. Eastern regions are experiencing reduced volumes, western regions are seeing stronger yields, quality is generally positive, and pricing has surged due to currency shifts, liquidity constraints, and increased competition in the cherry market.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comEpisode Description:This is Part 1 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.In this episode, the conversation focuses on the structural overview of the 2026 harvest. Eastern regions are experiencing reduced volumes, western regions are seeing stronger yields, quality is generally positive, and pricing has surged due to currency shifts, liquidity constraints, and increased competition in the cherry market.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:Interested in advertising on a Map It Forward podcast?Email: support@mapitforward.orgInstagram: https://www.instagram.com/mapitforward.coffeeEpisode Description:This is Part 5 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this concluding episode, the focus shifts to long-term futures for coffee farming. Pedro and Lee discuss prosperity versus survival, why most producers are locked into short-term decision-making, and how climate change, genetics, migration, and succession are reshaping coffee landscapes. The episode closes with a clear message: coffee's future depends on whether producers are given the ability to dream, invest, and plan beyond today.Guest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:Interested in advertising on a Map It Forward podcast?Email: support@mapitforward.orgInstagram: https://www.instagram.com/mapitforward.coffeeEpisode Description:This is Part 5 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this concluding episode, the focus shifts to long-term futures for coffee farming. Pedro and Lee discuss prosperity versus survival, why most producers are locked into short-term decision-making, and how climate change, genetics, migration, and succession are reshaping coffee landscapes. The episode closes with a clear message: coffee's future depends on whether producers are given the ability to dream, invest, and plan beyond today.Guest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comEpisode Description:This is Part 4 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this episode, the conversation focuses on direct trade, traceability, and transparency. Pedro explains why the number of intermediaries is not the issue — evidence is. From farm gate pricing to data integrity, the episode challenges the industry to move beyond marketing claims and into accountable, traceable sourcing relationships.The video referenced in this episode can be found here:https://www.youtube.com/watch?v=IHcN8_F-BZIGuest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comEpisode Description:This is Part 4 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this episode, the conversation focuses on direct trade, traceability, and transparency. Pedro explains why the number of intermediaries is not the issue — evidence is. From farm gate pricing to data integrity, the episode challenges the industry to move beyond marketing claims and into accountable, traceable sourcing relationships.The video referenced in this episode can be found here: https://www.youtube.com/watch?v=IHcN8_F-BZIGuest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comEpisode Description:This is Part 3 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this episode, the conversation focuses on biochar and carbon credits as tools for resilience — and the risks that emerge when they are rushed into practice. Pedro explains why biochar is not a silver bullet, how carbon markets can become extractive, and why poorly implemented biochar can harm soil biology and farm economics. The episode reinforces the need to centre farmer wellbeing, not financial incentives, in climate solutions.Guest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comEpisode Description:This is Part 3 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this episode, the conversation focuses on biochar and carbon credits as tools for resilience — and the risks that emerge when they are rushed into practice. Pedro explains why biochar is not a silver bullet, how carbon markets can become extractive, and why poorly implemented biochar can harm soil biology and farm economics. The episode reinforces the need to centre farmer wellbeing, not financial incentives, in climate solutions.Guest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:Future-Proofing Your Coffee Business: Planning for 2026 and BeyondA Map It Forward live workshop for coffee businesses.https://mapitforward.coffee/workshopsEpisode Description:This is Part 2 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this episode, the conversation focuses on deforestation and the European Union Deforestation Regulation (EUDR), and what it has revealed about the coffee industry. Pedro explains why producers are more likely to lose market access due to supply chain opacity than deforestation itself, and why traceability failures shift unfair responsibility upstream.The discussion also explores accountability, cost, greenwashing, and why responsible production must be paired with responsible consumption if forests are truly to be protected.Guest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising Sponsor:Future-Proofing Your Coffee Business: Planning for 2026 and BeyondA Map It Forward live workshop for coffee businesses.https://mapitforward.coffee/workshopsEpisode Description:This is Part 2 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this episode, the conversation focuses on deforestation and the European Union Deforestation Regulation (EUDR), and what it has revealed about the coffee industry. Pedro explains why producers are more likely to lose market access due to supply chain opacity than deforestation itself, and why traceability failures shift unfair responsibility upstream.The discussion also explores accountability, cost, greenwashing, and why responsible production must be paired with responsible consumption if forests are truly to be protected.Guest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising sponsor:This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode Description:This is Part 1 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this episode, the conversation focuses on the reality of coffee farming in 2026: volatile prices, undervalued labour, climate shocks, and the deeper risk created when uncertainty is pushed upstream to producers. Pedro introduces Caravela's definition of prosperity, the ability for farmers to plan, save, and invest in the future, and explains why recent price movements have shifted power dynamics for smallholder farmers.The LinkedIn articles referenced in this episode can be found here:https://www.linkedin.com/posts/pedro-manga-5802b8170_carbonpositive-regenerativecoffee-biochar-activity-7350844046442958848-FmkFhttps://www.linkedin.com/posts/alejandro-c-74241a_at-the-world-economic-forum-in-davos-this-activity-7421809360605118465-RwU5 Guest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising sponsor:This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode Description:This is Part 1 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this episode, the conversation focuses on the reality of coffee farming in 2026: volatile prices, undervalued labour, climate shocks, and the deeper risk created when uncertainty is pushed upstream to producers. Pedro introduces Caravela's definition of prosperity, the ability for farmers to plan, save, and invest in the future, and explains why recent price movements have shifted power dynamics for smallholder farmers.The LinkedIn articles referenced in this episode can be found here:https://www.linkedin.com/posts/pedro-manga-5802b8170_carbonpositive-regenerativecoffee-biochar-activity-7350844046442958848-FmkFhttps://www.linkedin.com/posts/alejandro-c-74241a_at-the-world-economic-forum-in-davos-this-activity-7421809360605118465-RwU5 Guest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorFuture-Proofing Your Coffee Business: Planning for 2026 and Beyond A Map It Forward live workshop for coffee businesses.https://mapitforward.coffee/workshops***************************************This is Part 5 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the industry evolves.In this closing conversation, Augusto shares practical guidance for roasters and sourcing professionals navigating an unstable market: understand your supplier's system, identify what happens inside the “black box,” follow geopolitics and market fundamentals, and build community resilience, because the calm market is not returning soon.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising sponsorFuture-Proofing Your Coffee Business: Planning for 2026 and Beyond A Map It Forward live workshop for coffee businesses. https://mapitforward.coffee/workshops***************************************This is Part 5 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the industry evolves.In this closing conversation, Augusto shares practical guidance for roasters and sourcing professionals navigating an unstable market: understand your supplier's system, identify what happens inside the “black box,” follow geopolitics and market fundamentals, and build community resilience, because the calm market is not returning soon.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorInterested in advertising on a Map It Forward podcast?Email: support@mapitforward.orgInstagram: https://www.instagram.com/mapitforward.coffee***************************************This is Part 4 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the industry evolves.Augusto explains how Arcadia manages risk by paying producers immediately, carrying logistics exposure, and allowing roasters to purchase in alignment with their cash flow. The conversation expands into the broader coffee crisis: risk does not disappear, it shifts, and roasters must understand the risk their suppliers are carrying behind the scenes.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorInterested in advertising on a Map It Forward podcast?Email: support@mapitforward.orgInstagram: https://www.instagram.com/mapitforward.coffee***************************************This is Part 4 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the industry evolves.Augusto explains how Arcadia manages risk by paying producers immediately, carrying logistics exposure, and allowing roasters to purchase in alignment with their cash flow. The conversation expands into the broader coffee crisis: risk does not disappear, it shifts, and roasters must understand the risk their suppliers are carrying behind the scenes.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************This is Part 3 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the industry evolves.In this episode, the conversation focuses on the geopolitical realities impacting coffee in Colombia and across global markets. Augusto discusses shifting trade routes, EUDR compliance pressures, currency swings, and why risk management is becoming unavoidable for producers, exporters, and roasters moving into 2026.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************This is Part 3 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the industry evolves.In this episode, the conversation focuses on the geopolitical realities impacting coffee in Colombia and across global markets. Augusto discusses shifting trade routes, EUDR compliance pressures, currency swings, and why risk management is becoming unavoidable for producers, exporters, and roasters moving into 2026.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com***************************************This is Part 2 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the coffee industry evolves.In this episode, Lee Safar and Augusto discuss what it really means to source green coffee in a way that benefits all stakeholders, not just the buyer.Augusto explains why traditional sourcing can feel like a “black box” for producers, and why transparency must work in both directions: roasters should know who grew the coffee, and producers should know exactly where their coffee is going.They explore how Arcadia's matchmaking model creates pride, stability, and long-term relationships, and why real relationship-building requires showing up in person, not just sending emails.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com***************************************This is Part 2 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the coffee industry evolves.In this episode, Lee Safar and Augusto discuss what it really means to source green coffee in a way that benefits all stakeholders, not just the buyer.Augusto explains why traditional sourcing can feel like a “black box” for producers, and why transparency must work in both directions: roasters should know who grew the coffee, and producers should know exactly where their coffee is going.They explore how Arcadia's matchmaking model creates pride, stability, and long-term relationships, and why real relationship-building requires showing up in person, not just sending emails.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.com***************************************This is Part 1 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the industry evolves.In this episode, Augusto shares Arcadia's approach to relationship-based sourcing: starting with roaster needs first, maintaining traceability that works both ways, and reducing risk by only purchasing coffee when a clear buyer is in place. The conversation explores volatility, financing pressure, and why sourcing must benefit every stakeholder across the chain.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.com***************************************This is Part 1 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the industry evolves.In this episode, Augusto shares Arcadia's approach to relationship-based sourcing: starting with roaster needs first, maintaining traceability that works both ways, and reducing risk by only purchasing coffee when a clear buyer is in place. The conversation explores volatility, financing pressure, and why sourcing must benefit every stakeholder across the chain.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
This is Part 5 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In the final episode, Lee Safar and Sean Warner discuss potential alternatives to Arabica-dependent pricing, the implications of the C market disappearing, and what producer-led pricing models could look like in practice.They reflect on resilience, power, and the importance of building pricing systems that can withstand ongoing volatility across the coffee supply chain.Advertising and sponsorship enquiriesInterested in advertising on a Map It Forward podcast?Email: support@mapitforward.orgInstagram: https://www.instagram.com/mapitforward.coffeeGuest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
This is Part 5 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In the final episode, Lee Safar and Sean Warner discuss potential alternatives to Arabica-dependent pricing, the implications of the C market disappearing, and what producer-led pricing models could look like in practice.They reflect on resilience, power, and the importance of building pricing systems that can withstand ongoing volatility across the coffee supply chain.Advertising and sponsorship enquiriesInterested in advertising on a Map It Forward podcast?Email: support@mapitforward.orgInstagram: https://www.instagram.com/mapitforward.coffeeGuest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
This is Part 4 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner explore direct trade as a proposed solution to pricing instability. They discuss how different trade models function, where power sits in pricing conversations, and why direct trade succeeds in some contexts while failing in others.The conversation focuses on pricing references, long-term relationships, and what enables producers to maintain meaningful prices over time.Advertising sponsorFuture-Proofing Your Coffee Business: Planning for 2026 and BeyondA Map It Forward live workshop for coffee businesses.https://mapitforward.coffee/workshopsGuest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
This is Part 4 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner explore direct trade as a proposed solution to pricing instability. They discuss how different trade models function, where power sits in pricing conversations, and why direct trade succeeds in some contexts while failing in others.The conversation focuses on pricing references, long-term relationships, and what enables producers to maintain meaningful prices over time.Advertising sponsorFuture-Proofing Your Coffee Business: Planning for 2026 and BeyondA Map It Forward live workshop for coffee businesses.https://mapitforward.coffee/workshopsGuest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
This is Part 3 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner focus on the often-overlooked role of risk and liquidity in coffee pricing. While price receives most of the attention, this conversation highlights how payment timing and financing structures affect producers, roasters, and exporters.They discuss the pressure that high prices place on cash flow, the role of multinationals in financing, and why payment terms can determine whether businesses remain viable during periods of volatility.Advertising sponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Guest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
This is Part 3 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner focus on the often-overlooked role of risk and liquidity in coffee pricing. While price receives most of the attention, this conversation highlights how payment timing and financing structures affect producers, roasters, and exporters.They discuss the pressure that high prices place on cash flow, the role of multinationals in financing, and why payment terms can determine whether businesses remain viable during periods of volatility.Advertising sponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Guest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
This is Part 2 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner examine why coffee pricing is inherently complicated. They discuss the limitations of using the C price as a reference, the historical volatility of coffee markets, and why countries with vastly different production costs are often priced using the same benchmark.Using Honduras as a case study, they explore how cost of production, quality, and payment timing affect pricing outcomes for producers.Advertising sponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comGuest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
This is Part 2 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner examine why coffee pricing is inherently complicated. They discuss the limitations of using the C price as a reference, the historical volatility of coffee markets, and why countries with vastly different production costs are often priced using the same benchmark.Using Honduras as a case study, they explore how cost of production, quality, and payment timing affect pricing outcomes for producers.Advertising sponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comGuest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
This is Part 1 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner unpack how coffee is currently priced across the supply chain. They discuss the role of the C market, differences in production costs between origins, spot coffee versus future contracts, and why rising retail prices do not necessarily translate into improved income for producers.This episode sets the foundation for the rest of the series.Advertising sponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comSean Warner - Honduran Coffee Alliance https://www.hondurancoffeealliance.ca/ https://www.linkedin.com/in/sean-warner-3aba28108/ https://www.instagram.com/hondurancoffeealliance/ WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org
This is Part 1 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner unpack how coffee is currently priced across the supply chain. They discuss the role of the C market, differences in production costs between origins, spot coffee versus future contracts, and why rising retail prices do not necessarily translate into improved income for producers.This episode sets the foundation for the rest of the series.Advertising sponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comGuest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org
This is Part 5 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).The discussion critically examines the role of the Specialty Coffee Association, industry representation, corporate influence, and what meaningful preparation for 2026 may actually look like for coffee businesses.Chapters00:00 Coffee Associations and Representation02:54 Funding and Education05:49 World of Coffee Events08:22 Corporate Influence12:46 Industry Innovation27:44 Preparing for the Year Ahead31:43 Final ReflectionsThis episode is brought to you by Arkena Coffee MarketplaceConnecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comConnect with the guestsConnect with Angel Barrera and Belco:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe Croce and FAF Coffees:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/•••••••••••••••••••••••••••••••You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.
This is Part 4 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).Lee Safar, Felipe Croce, and Angel Barrera examine how scale, capital, and consolidation are shaping the coffee industry, and what challenges small and medium businesses may face as corporate influence grows.Chapters00:00 Introduction and Company Scale00:55 Patreon Community02:00 Series Overview03:28 Corporate vs Small Business05:26 Challenges in Specialty Coffee08:58 Corporate Influence14:30 Industry Involution24:45 Closing ThoughtsSponsor messageJoin Map It Forward's monthly live coffee industry discussions — exclusively for Roasted Coffee Patreon backers.Learn more: https://www.patreon.com/mapitforwardConnect with the guestsConnect with Angel Barrera and Belco:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe Croce and FAF Coffees:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/•••••••••••••••••••••••••••••••You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.
This is Part 3 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).This episode explores how the definition of “specialty” may evolve by 2026, what value means for producers, roasters, and consumers, and why clarity of values will be increasingly important for coffee businesses navigating a changing market.Chapters00:00 Introduction: The Dilemma of Balancing Quality and Volume02:22 Welcome to the Daily Coffee Pro02:31 Specialty vs Commodity Coffee in 202607:35 Defining Specialty Coffee10:47 The Importance of Healthy Soil15:23 Consumer Choices and Specialty Coffee22:54 Global Trends Across Industries29:00 ConclusionThis episode is brought to you by The Honduran Coffee AllianceConnecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.Connect with Sean Warner:WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comConnect with the guestsConnect with Angel Barrera and Belco:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe Croce and FAF Coffees:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/•••••••••••••••••••••••••••••••You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.
This is Part 2 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).This episode focuses on geopolitical “tectonic plate” movements and what they mean for coffee businesses. The discussion covers currency volatility, the role of the US dollar, emerging alternatives such as stablecoins, and how exporters and importers may need to adapt to remain resilient in an increasingly uncertain global environment.Chapters 00:00 Introduction: Aligning Away from US Dependency 02:28 Welcome to The Daily Coffee Pro 02:48 Geopolitics and Coffee in 2026 04:57 The Volatility of Global Politics 09:51 Personal Anecdote on Social Contracts 12:11 Impact of Geopolitics on Coffee Trade 12:55 State Capitalism and Democracy Risks 18:53 European Union and South American Trade 23:59 Exploring Cryptocurrency in Coffee Trade 32:03 Conclusion: Navigating 2026's ChallengesSponsor message Future-Proofing Your Coffee Business: Planning for 2026 and Beyond A Map It Forward live workshop for small to medium coffee businesses. Learn more: https://mapitforward.coffee/workshopsConnect with the guestsConnect with Angel Barrera and Belco:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe Croce and FAF Coffees:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/•••••••••••••••••••••••••••••••You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.