Podcasts about map it forward

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is episode 2 of a five-part solo series of The Daily Coffee Pro Podcast by Map It Forward titled Saying the Quiet Parts Out Loud.In this episode, podcast host Lee Safar addresses one of the coffee industry's most persistent open secrets: businesses routinely fail to pay their suppliers on time.Payment terms are not suggestions. When a supplier gives a café, roaster, importer or buyer seven, fourteen or thirty days to pay an invoice, that deadline forms part of the commercial agreement. But throughout the coffee supply chain, businesses frequently delay payment because they do not have enough cash available when the bill becomes due.Lee explains how this behaviour moves through the industry. Cafés delay paying roasters, milk suppliers, bakers and produce distributors. Roasters delay paying importers or producers. Importers carrying unpaid invoices may then struggle to pay exporters and farmers. One business's cash-flow problem quickly becomes somebody else's financial risk.The episode examines why this keeps happening. Many coffee businesses use most of their available capital on fit-outs, equipment, design, branding and opening expenses, then begin trading with little money left to cover ongoing operations. They expect revenue to arrive quickly, but when opening hype disappears and sales settle into reality, there may not be enough cash to pay every supplier.Some businesses then begin moving between suppliers. Once one supplier restricts their account or demands cash on delivery, the business opens an account elsewhere while leaving the original debt unpaid. This is not always driven by deliberate dishonesty, but the impact on suppliers can be severe regardless of the intention.Lee argues that the problem is rooted in fragile business models, razor-thin margins and a culture of competing through price. Businesses undercut competitors, give away equipment, chase volume and rely on future growth to compensate for work that is already unprofitable.The result is an industry built like a city of houses of cards. Rising coffee prices, labour costs, rent, logistics, foreign exchange pressure and declining consumer purchasing power are now shaking those businesses at the same time.When a café eventually closes, the consequences do not end with the owner. Employees may lose their jobs and wages without warning. Suppliers may never recover what they are owed. Roasters lose customers, importers lose volume and producers lose future demand.This episode is not about shaming business owners who are struggling. It is a warning about what happens when businesses open without enough operating capital, price irresponsibly and treat suppliers as an involuntary source of finance.Lee encourages struggling owners to confront the situation early, seek a responsible recovery plan and, where recovery is no longer possible, close with dignity rather than transferring the cost of failure to employees and suppliers.Connect with Lee Safar here:https://www.linkedin.com/in/leesafar/ https://www.instagram.com/leesafar If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorGet “The Coffee Report by Map It Forward” directly to your inbox every Friday by signing up for either our Green Coffee or Roasted Coffee Patreon tiers in our Patreon community. Head to https://www.patreon.com/collection/2275485 to read the first report free. Sign up for as little as $5 per month.Episode DescriptionThis is episode 1 of a five-part solo series of The Daily Coffee Pro Podcast by Map It Forward titled Saying the Quiet Parts Out Loud.This series was not originally scheduled to be a solo series. A guest who had recorded a five-part discussion about the rise of branded coffee producers asked for the episodes to be withdrawn shortly before publication.Rather than abandon the subject, podcast host Lee Safar uses this episode to examine the argument herself: has building a recognisable personal or farm brand become more important than building a responsible coffee business?Lee explores how producers, roasters, baristas and other coffee professionals have increasingly used visibility, competitions, public relations and social media to differentiate themselves. She traces part of this evolution through Panama's most prominent producer estates, whose global recognition helped create demand for highly exclusive coffees while giving select roasters a powerful point of differentiation.The success of estates including Hacienda La Esmeralda and the Lamastus family estates demonstrated that strong producer brands can create considerable value. But their success also established a model that many producers are now encouraged to emulate without necessarily having the capital, access, infrastructure or customer base required to make it work.Building an internationally recognised producer brand requires far more than producing excellent coffee. It can involve extensive travel, marketing, media exposure, relationship building and significant long-term investment. That makes the model inaccessible to most of the millions of coffee producers operating around the world.Lee also questions what happens when the same attention-based model is adopted by roasters and coffee professionals. A large audience may generate recognition, invitations and free products, but it does not automatically produce profitability or a commercially sustainable business.The episode examines whether the coffee industry has begun confusing visibility with value, revenue with success, and brand recognition with sound business fundamentals.The conclusion is not that producers or roasters should avoid building brands. A strong brand can be an important business asset. The problem begins when branding becomes the primary strategy rather than one component of a responsible business with a responsible pricing model.This episode asks the coffee industry to consider whether its obsession with exclusivity, recognition and high-profile coffees is building a sustainable future—or simply creating another business model that only works for a very small group at the top.Connect with Lee Safar here:https://www.linkedin.com/in/leesafar/ https://www.instagram.com/leesafar If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorGet “The Coffee Report by Map It Forward” directly to your inbox every Friday by signing up for either our Green Coffee or Roasted Coffee Patreon tiers in our Patreon community. Head to https://www.patreon.com/collection/2275485 to read our first report for free. Sign up for as little as $5 per month.Episode DescriptionThis is episode 1 of a five-part solo series of The Daily Coffee Pro Podcast by Map It Forward titled Saying the Quiet Parts Out Loud.This series was not originally scheduled to be a solo series. A guest who had recorded a five-part discussion about the rise of branded coffee producers asked for the episodes to be withdrawn shortly before publication.Rather than abandon the subject, podcast host Lee Safar uses this episode to examine the argument herself: has building a recognisable personal or farm brand become more important than building a responsible coffee business?Lee explores how producers, roasters, baristas and other coffee professionals have increasingly used visibility, competitions, public relations and social media to differentiate themselves. She traces part of this evolution through Panama's most prominent producer estates, whose global recognition helped create demand for highly exclusive coffees while giving select roasters a powerful point of differentiation.The success of estates including Hacienda La Esmeralda and the Lamastus family estates demonstrated that strong producer brands can create considerable value. But their success also established a model that many producers are now encouraged to emulate without necessarily having the capital, access, infrastructure or customer base required to make it work.Building an internationally recognised producer brand requires far more than producing excellent coffee. It can involve extensive travel, marketing, media exposure, relationship building and significant long-term investment. That makes the model inaccessible to most of the millions of coffee producers operating around the world.Lee also questions what happens when the same attention-based model is adopted by roasters and coffee professionals. A large audience may generate recognition, invitations and free products, but it does not automatically produce profitability or a commercially sustainable business.The episode examines whether the coffee industry has begun confusing visibility with value, revenue with success, and brand recognition with sound business fundamentals.The conclusion is not that producers or roasters should avoid building brands. A strong brand can be an important business asset. The problem begins when branding becomes the primary strategy rather than one component of a responsible business with a responsible pricing model.This episode asks the coffee industry to consider whether its obsession with exclusivity, recognition and high-profile coffees is building a sustainable future—or simply creating another business model that only works for a very small group at the top.Connect with Lee Safar here:https://www.linkedin.com/in/leesafar/https://www.instagram.com/leesafarIf you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.Episode DescriptionThis is Part 5 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, examining the realities behind Brazil's coffee harvest and the growing uncertainty shaping the global coffee industry.Coffee businesses often focus on weather forecasts, crop estimates, and C Market prices. But what if one of the biggest risks to coffee has nothing to do with rainfall or production?In this final episode, Jonas explains why geopolitics, fertilizer availability, global logistics, and international trade have become just as important as climate when trying to understand the future of coffee.Brazil depends heavily on imported fertilizers to sustain one of the world's largest agricultural industries. Much of that supply originates in regions experiencing political instability or relies on shipping routes that have become increasingly vulnerable to conflict. As governments compete for critical minerals and global supply chains become more fragile, coffee producers are facing a new layer of uncertainty that extends well beyond the farm.We explore why fertilizer availability matters long before coffee is harvested, how rising geopolitical tensions can influence agricultural costs around the world, and why simple assumptions about expanding coffee production overlook the practical realities farmers face every season.Perhaps the biggest lesson from this conversation is that uncertainty is no longer the exception it has become the operating environment for the global coffee industry. Rather than making bold predictions, coffee businesses need to become better at managing risk, adapting to change, and making decisions with incomplete information.Jonas also shares a thoughtful reflection on empathy, leadership, and what he hopes the future of the coffee industry can become a fitting conclusion to one of our most important conversations this year.Connect with Jonas Leme Ferraresso here:https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.Episode DescriptionThis is Part 5 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, examining the realities behind Brazil's coffee harvest and the growing uncertainty shaping the global coffee industry.Coffee businesses often focus on weather forecasts, crop estimates, and C Market prices. But what if one of the biggest risks to coffee has nothing to do with rainfall or production?In this final episode, Jonas explains why geopolitics, fertilizer availability, global logistics, and international trade have become just as important as climate when trying to understand the future of coffee.Brazil depends heavily on imported fertilizers to sustain one of the world's largest agricultural industries. Much of that supply originates in regions experiencing political instability or relies on shipping routes that have become increasingly vulnerable to conflict. As governments compete for critical minerals and global supply chains become more fragile, coffee producers are facing a new layer of uncertainty that extends well beyond the farm.We explore why fertilizer availability matters long before coffee is harvested, how rising geopolitical tensions can influence agricultural costs around the world, and why simple assumptions about expanding coffee production overlook the practical realities farmers face every season.Perhaps the biggest lesson from this conversation is that uncertainty is no longer the exception it has become the operating environment for the global coffee industry. Rather than making bold predictions, coffee businesses need to become better at managing risk, adapting to change, and making decisions with incomplete information.Jonas also shares a thoughtful reflection on empathy, leadership, and what he hopes the future of the coffee industry can become a fitting conclusion to one of our most important conversations this year.Connect with Jonas Leme Ferraresso here:https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso Connect with Jonas Leme Ferraresso here:https://www.instagram.com/jonascoffeeagronomisthttps://www.linkedin.com/in/jonas-leme-ferraressoIf you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is Part 4 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring the realities behind Brazil's 2026 harvest and why the coffee market continues to struggle with uncertainty.Every year, long before coffee is harvested, predictions begin to circulate about how large the next crop will be. Markets react. Businesses make purchasing decisions. Expectations are formed.But how reliable are those predictions?In this episode, Jonas explains why forecasting Brazil's 2027 coffee crop is far more complicated than many market participants appreciate. While current growing conditions suggest the potential for a very large crop, coffee is an agricultural system—not a manufacturing process—and potential means very little until weather, disease, flowering, and fruit development have all played out.We explore how El Niño influences rainfall and temperature patterns across Brazil, why excessive rain during harvest can create unexpected problems, and how fungal diseases, leaf loss, and delayed harvesting can affect not only this year's production but also the crop that follows.Perhaps most importantly, Jonas explains why the health of the coffee tree after harvest is just as important as the harvest itself. Leaves damaged by disease, stress from excessive heat, and interruptions to photosynthesis all reduce the plant's ability to support the next flowering cycle.This conversation is an important reminder that coffee production doesn't operate on certainty. It operates on biology, climate, and time.If you've heard confident predictions about Brazil's 2027 crop, this episode provides essential context for understanding why those forecasts should always be treated with caution.Connect with Jonas Leme Ferraresso here:https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is Part 4 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring the realities behind Brazil's 2026 harvest and why the coffee market continues to struggle with uncertainty.Every year, long before coffee is harvested, predictions begin to circulate about how large the next crop will be. Markets react. Businesses make purchasing decisions. Expectations are formed.But how reliable are those predictions?In this episode, Jonas explains why forecasting Brazil's 2027 coffee crop is far more complicated than many market participants appreciate. While current growing conditions suggest the potential for a very large crop, coffee is an agricultural system—not a manufacturing process—and potential means very little until weather, disease, flowering, and fruit development have all played out.We explore how El Niño influences rainfall and temperature patterns across Brazil, why excessive rain during harvest can create unexpected problems, and how fungal diseases, leaf loss, and delayed harvesting can affect not only this year's production but also the crop that follows.Perhaps most importantly, Jonas explains why the health of the coffee tree after harvest is just as important as the harvest itself. Leaves damaged by disease, stress from excessive heat, and interruptions to photosynthesis all reduce the plant's ability to support the next flowering cycle.This conversation is an important reminder that coffee production doesn't operate on certainty. It operates on biology, climate, and time.If you've heard confident predictions about Brazil's 2027 crop, this episode provides essential context for understanding why those forecasts should always be treated with caution.Connect with Jonas Leme Ferraresso here:https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industryEpisode DescriptionThis is Part 3 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring the realities behind Brazil's 2026 coffee harvest and the forces reshaping the global coffee industry.Coffee doesn't move around the world in isolation. It moves through relationships, trade agreements, logistics, and geopolitics.In recent years, few political decisions have had a greater impact on international trade than the tariff policies introduced during Donald Trump's presidency. While much of the public discussion focused on manufacturing and technology, the ripple effects extended into agriculture, including coffee.In this episode, Jonas explains how tariffs and political tensions changed the pace of Brazilian coffee exports to the United States, why American roasters began sourcing coffee differently, and how Brazil responded by strengthening relationships with other trading partners around the world.More importantly, this conversation explores why coffee businesses can no longer afford to ignore geopolitics. Trade relationships that once seemed stable are evolving rapidly, forcing producers, exporters, importers, and roasters to rethink how they manage risk.Rather than viewing these events through a political lens, Jonas encourages us to see them as examples of how governments, trade policy, and international partnerships directly influence the movement of coffee across the global supply chain.Whether you work in coffee sourcing, importing, roasting, green coffee trading, or simply want to understand why coffee markets have become so unpredictable, this episode offers valuable insight into one of the biggest structural shifts happening in the industry today.Connect with Jonas Leme Ferraresso here:https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industryEpisode DescriptionThis is Part 3 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring the realities behind Brazil's 2026 coffee harvest and the forces reshaping the global coffee industry.Coffee doesn't move around the world in isolation. It moves through relationships, trade agreements, logistics, and geopolitics.In recent years, few political decisions have had a greater impact on international trade than the tariff policies introduced during Donald Trump's presidency. While much of the public discussion focused on manufacturing and technology, the ripple effects extended into agriculture, including coffee.In this episode, Jonas explains how tariffs and political tensions changed the pace of Brazilian coffee exports to the United States, why American roasters began sourcing coffee differently, and how Brazil responded by strengthening relationships with other trading partners around the world.More importantly, this conversation explores why coffee businesses can no longer afford to ignore geopolitics. Trade relationships that once seemed stable are evolving rapidly, forcing producers, exporters, importers, and roasters to rethink how they manage risk.Rather than viewing these events through a political lens, Jonas encourages us to see them as examples of how governments, trade policy, and international partnerships directly influence the movement of coffee across the global supply chain.Whether you work in coffee sourcing, importing, roasting, green coffee trading, or simply want to understand why coffee markets have become so unpredictable, this episode offers valuable insight into one of the biggest structural shifts happening in the industry today.Connect with Jonas Leme Ferraresso here:https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.Episode DescriptionThis is Part 2 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring what every coffee professional should understand about Brazil's 2026 harvest and what it means for the global coffee market.One of the biggest misunderstandings in today's coffee market isn't how much coffee Brazil is producing, it's how much coffee is actually available.When people hear that Brazil has coffee stored in warehouses, many assume those inventories provide a comfortable safety buffer. The reality is far more complicated.In this episode, Jonas explains the difference between coffee that physically exists and coffee that is commercially available. We discuss why warehouse inventories have become so important after the volatility of recent years, what remains from previous harvests, and why declining stock levels can amplify market uncertainty even when a new crop is arriving.This conversation also explores how producers, exporters, and traders think about inventory management after several years of weather disruptions, supply chain instability, and historically volatile coffee prices. Understanding coffee stocks isn't simply about counting bags—it's about understanding risk, liquidity, logistics, and timing.If you're trying to understand why the coffee market continues to react so strongly to seemingly small changes in supply, this episode provides critical context that goes well beyond production estimates.Whether you're a producer, importer, exporter, roaster, trader, café owner, or anyone working across the coffee value chain, this discussion will help you better understand one of the least appreciated drivers of today's coffee market.Connect with Jonas Leme Ferraresso here:https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.Episode DescriptionThis is Part 2 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring what every coffee professional should understand about Brazil's 2026 harvest and what it means for the global coffee market.One of the biggest misunderstandings in today's coffee market isn't how much coffee Brazil is producing, it's how much coffee is actually available.When people hear that Brazil has coffee stored in warehouses, many assume those inventories provide a comfortable safety buffer. The reality is far more complicated.In this episode, Jonas explains the difference between coffee that physically exists and coffee that is commercially available. We discuss why warehouse inventories have become so important after the volatility of recent years, what remains from previous harvests, and why declining stock levels can amplify market uncertainty even when a new crop is arriving.This conversation also explores how producers, exporters, and traders think about inventory management after several years of weather disruptions, supply chain instability, and historically volatile coffee prices. Understanding coffee stocks isn't simply about counting bags—it's about understanding risk, liquidity, logistics, and timing.If you're trying to understand why the coffee market continues to react so strongly to seemingly small changes in supply, this episode provides critical context that goes well beyond production estimates.Whether you're a producer, importer, exporter, roaster, trader, café owner, or anyone working across the coffee value chain, this discussion will help you better understand one of the least appreciated drivers of today's coffee market.Connect with Jonas Leme Ferraresso here:https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 1 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring the realities of Brazil's 2026 coffee harvest, why expectations have shifted so dramatically, and what coffee professionals should actually be paying attention to.At the start of 2026, many analysts expected Brazil to produce a massive crop that would drive coffee prices significantly lower. But the reality on the ground has been very different.In this episode, Jonas explains what he's seeing across Brazil's producing regions, why early production estimates are changing, and how weather, harvest conditions, and farm-level realities are creating a much more complicated picture than market headlines suggest.This conversation lays the foundation for the rest of the series, where we explore market volatility, global trade, El Niño, fertilizer availability, and what these factors could mean for coffee businesses over the next two years.Whether you're a producer, exporter, importer, roaster, trader, or simply trying to understand what's happening in coffee right now, this series provides valuable context from someone working directly with coffee producers across Brazil.Connect with Jonas Leme Ferraresso here:https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 1 of a 5-part series with Brazilian coffee agronomist Jonas Leme Ferraresso and Map It Forward Founder Lee Safar, exploring the realities of Brazil's 2026 coffee harvest, why expectations have shifted so dramatically, and what coffee professionals should actually be paying attention to.At the start of 2026, many analysts expected Brazil to produce a massive crop that would drive coffee prices significantly lower. But the reality on the ground has been very different.In this episode, Jonas explains what he's seeing across Brazil's producing regions, why early production estimates are changing, and how weather, harvest conditions, and farm-level realities are creating a much more complicated picture than market headlines suggest.This conversation lays the foundation for the rest of the series, where we explore market volatility, global trade, El Niño, fertilizer availability, and what these factors could mean for coffee businesses over the next two years.Whether you're a producer, exporter, importer, roaster, trader, or simply trying to understand what's happening in coffee right now, this series provides valuable context from someone working directly with coffee producers across Brazil.Connect with Jonas Leme Ferraresso here:https://www.instagram.com/jonascoffeeagronomist https://www.linkedin.com/in/jonas-leme-ferraresso If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.Episode DescriptionThis is Part 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest in this series is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and President and Co-Founder of IWCA Colombia.Across this series, Lee and Ana have explored how Colombian coffee farmers are navigating one of the most volatile periods the coffee industry has experienced in decades. Together they've discussed climate, politics, financing, pricing, and what producers are experiencing as El Niño begins reshaping coffee production.In this final episode, Lee asks Ana a simple but important question:What advice would you give coffee roasters over the next 6–18 months?Ana's answer centres on relationships.She encourages roasters to speak directly with producers or importers, understand how farms are being affected by El Niño, and ask important questions about financing and payment terms before signing contracts. She explains why flexible payment structures, honest communication, and planning ahead could make the difference between producers surviving this period of volatility—or being forced to step away from specialty coffee altogether.The conversation also explores how expectations around coffee quality may need to change over the coming harvests. Ana believes dependable, repeatable coffees that create sustainable businesses for both producers and roasters may become more important than chasing increasingly scarce ultra-high-scoring lots.Lee closes the series with a direct challenge to the industry: after everything producers risk to grow coffee, the very least buyers should do is pay them on time.If you buy, roast, import, or sell coffee, this episode provides practical advice that could help strengthen your business and your relationships throughout the supply chain.Connect with Ana and Café Primitivo here:https://www.instagram.com/cafeprimitivo/ https://www.instagram.com/anadonneys/https://www.cafeprimitivocolombia.com/https://www.linkedin.com/in/anadonneys/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.Episode DescriptionThis is Part 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest in this series is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and President and Co-Founder of IWCA Colombia.Across this series, Lee and Ana have explored how Colombian coffee farmers are navigating one of the most volatile periods the coffee industry has experienced in decades. Together they've discussed climate, politics, financing, pricing, and what producers are experiencing as El Niño begins reshaping coffee production.In this final episode, Lee asks Ana a simple but important question:What advice would you give coffee roasters over the next 6–18 months?Ana's answer centres on relationships.She encourages roasters to speak directly with producers or importers, understand how farms are being affected by El Niño, and ask important questions about financing and payment terms before signing contracts. She explains why flexible payment structures, honest communication, and planning ahead could make the difference between producers surviving this period of volatility—or being forced to step away from specialty coffee altogether.The conversation also explores how expectations around coffee quality may need to change over the coming harvests. Ana believes dependable, repeatable coffees that create sustainable businesses for both producers and roasters may become more important than chasing increasingly scarce ultra-high-scoring lots.Lee closes the series with a direct challenge to the industry: after everything producers risk to grow coffee, the very least buyers should do is pay them on time.If you buy, roast, import, or sell coffee, this episode provides practical advice that could help strengthen your business and your relationships throughout the supply chain.Connect with Ana and Café Primitivo here:https://www.instagram.com/cafeprimitivo/ https://www.instagram.com/anadonneys/https://www.cafeprimitivocolombia.com/https://www.linkedin.com/in/anadonneys/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is Part 4 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and President and Co-Founder of IWCA Colombia.Throughout this series, Lee and Ana explore how Colombian coffee farmers are navigating one of the most volatile periods the coffee industry has experienced in decades, discussing climate, politics, pricing, financing, and the future of the coffee supply chain.In this episode, they tackle one of the biggest misconceptions in coffee today: the belief that historically high coffee prices mean producers are finally making good money.Ana explains why that's simply not true.Using examples from her own farm, she shows how lower yields, climate impacts, labour shortages, rising wages, and increasing production costs mean that even coffee selling above US$3 per pound may only be covering the cost of production. For many producers, there is little or no profit left.The conversation also explores the important differences between industrial coffee farming and smallholder production. Lee and Ana discuss why comparing Brazilian industrial farms with Colombian smallholder farms creates unrealistic expectations and why the future of specialty coffee will depend on innovation, mechanisation, and finding new ways to support producers before labour shortages become an even bigger challenge.If you've ever wondered why higher coffee prices haven't solved the coffee industry's problems, this episode provides one of the clearest explanations you'll hear.Connect with Ana and Café Primitivo here:https://www.instagram.com/cafeprimitivo/ https://www.instagram.com/anadonneys/https://www.cafeprimitivocolombia.com/https://www.linkedin.com/in/anadonneys/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is Part 4 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and President and Co-Founder of IWCA Colombia.Throughout this series, Lee and Ana explore how Colombian coffee farmers are navigating one of the most volatile periods the coffee industry has experienced in decades, discussing climate, politics, pricing, financing, and the future of the coffee supply chain.In this episode, they tackle one of the biggest misconceptions in coffee today: the belief that historically high coffee prices mean producers are finally making good money.Ana explains why that's simply not true.Using examples from her own farm, she shows how lower yields, climate impacts, labour shortages, rising wages, and increasing production costs mean that even coffee selling above US$3 per pound may only be covering the cost of production. For many producers, there is little or no profit left.The conversation also explores the important differences between industrial coffee farming and smallholder production. Lee and Ana discuss why comparing Brazilian industrial farms with Colombian smallholder farms creates unrealistic expectations and why the future of specialty coffee will depend on innovation, mechanisation, and finding new ways to support producers before labour shortages become an even bigger challenge.If you've ever wondered why higher coffee prices haven't solved the coffee industry's problems, this episode provides one of the clearest explanations you'll hear.Connect with Ana and Café Primitivo here:https://www.instagram.com/cafeprimitivo/ https://www.instagram.com/anadonneys/https://www.cafeprimitivocolombia.com/https://www.linkedin.com/in/anadonneys/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industryEpisode DescriptionThis is Part 3 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and President and Co-Founder of IWCA Colombia.Throughout this series, Lee and Ana explore how Colombian coffee farmers are navigating one of the most volatile periods the coffee industry has experienced in decades, discussing climate, pricing, financing, politics, and what coffee businesses should be preparing for over the next 6–18 months.In this episode, the conversation turns to politics—not from an ideological perspective, but from the practical reality of running a coffee business.Ana explains how Colombia's changing political landscape is influencing security, business confidence, labour costs, logistics, fuel prices, exchange rates, and ultimately the viability of coffee production. She also shares her perspective on the Colombian Coffee Growers Federation (FNC), explaining why it remains one of the most important institutions supporting producers through research, extension services, guaranteed coffee purchasing, and infrastructure investment.Lee and Ana also explore how international events, including conflict in the Middle East, continue to affect producers through higher freight costs, rising fuel prices, and increasing input costs. The conversation highlights an important reality: coffee businesses don't operate separately from politics. Every decision made by governments, both locally and globally, eventually finds its way back to the farm.Whether you're producing coffee, roasting it, importing it, or serving it in a café, this episode offers valuable context for understanding the broader forces shaping today's coffee economy.Connect with Ana and Café Primitivo here:https://www.instagram.com/cafeprimitivo/https://www.instagram.com/anadonneys/https://www.cafeprimitivocolombia.com/https://www.linkedin.com/in/anadonneys/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industryEpisode DescriptionThis is Part 3 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and President and Co-Founder of IWCA Colombia.Throughout this series, Lee and Ana explore how Colombian coffee farmers are navigating one of the most volatile periods the coffee industry has experienced in decades, discussing climate, pricing, financing, politics, and what coffee businesses should be preparing for over the next 6–18 months.In this episode, the conversation turns to politics—not from an ideological perspective, but from the practical reality of running a coffee business.Ana explains how Colombia's changing political landscape is influencing security, business confidence, labour costs, logistics, fuel prices, exchange rates, and ultimately the viability of coffee production. She also shares her perspective on the Colombian Coffee Growers Federation (FNC), explaining why it remains one of the most important institutions supporting producers through research, extension services, guaranteed coffee purchasing, and infrastructure investment.Lee and Ana also explore how international events, including conflict in the Middle East, continue to affect producers through higher freight costs, rising fuel prices, and increasing input costs. The conversation highlights an important reality: coffee businesses don't operate separately from politics. Every decision made by governments, both locally and globally, eventually finds its way back to the farm.Whether you're producing coffee, roasting it, importing it, or serving it in a café, this episode offers valuable context for understanding the broader forces shaping today's coffee economy.Connect with Ana and Café Primitivo here:https://www.instagram.com/cafeprimitivo/https://www.instagram.com/anadonneys/https://www.cafeprimitivocolombia.com/https://www.linkedin.com/in/anadonneys/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.Episode DescriptionThis is part 2 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and president and co-founder of IWCA Colombia.In this series, Lee and Ana explore how Colombian coffee farmers are navigating 2026's volatility across the C Market, climate, liquidity, politics, pricing, and producer-roaster relationships.In this episode, Lee and Ana focus on El Niño and how it is already impacting the coffee harvest in Colombia.Ana explains where Café Primitivo is in the harvest cycle, what happened during the Mitaca, and why the second semester harvest may be far more difficult. She describes the practical signs farmers are seeing on the ground: higher heat, less rain, dry soil, struggling young trees, disease pressure, and cherries that may not develop properly.This conversation also looks at why Colombia is not prepared for irrigation in the way some other producing countries may be, why a smaller harvest does not automatically mean better outcomes for farmers, and why many Colombian producers are entering the second half of the year exhausted and uncertain.For roasters, buyers, importers, and coffee business owners, this episode offers an important origin-side view of what El Niño could mean for supply, quality, pricing, and producer resilience over the next 6 to 18 months.Connect with Ana and Café Primitivo here:https://www.instagram.com/cafeprimitivo/ https://www.instagram.com/anadonneys/https://www.cafeprimitivocolombia.com/https://www.linkedin.com/in/anadonneys/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.Episode DescriptionThis is part 2 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and president and co-founder of IWCA Colombia.In this series, Lee and Ana explore how Colombian coffee farmers are navigating 2026's volatility across the C Market, climate, liquidity, politics, pricing, and producer-roaster relationships.In this episode, Lee and Ana focus on El Niño and how it is already impacting the coffee harvest in Colombia.Ana explains where Café Primitivo is in the harvest cycle, what happened during the Mitaca, and why the second semester harvest may be far more difficult. She describes the practical signs farmers are seeing on the ground: higher heat, less rain, dry soil, struggling young trees, disease pressure, and cherries that may not develop properly.This conversation also looks at why Colombia is not prepared for irrigation in the way some other producing countries may be, why a smaller harvest does not automatically mean better outcomes for farmers, and why many Colombian producers are entering the second half of the year exhausted and uncertain.For roasters, buyers, importers, and coffee business owners, this episode offers an important origin-side view of what El Niño could mean for supply, quality, pricing, and producer resilience over the next 6 to 18 months.Connect with Ana and Café Primitivo here:https://www.instagram.com/cafeprimitivo/ https://www.instagram.com/anadonneys/https://www.cafeprimitivocolombia.com/https://www.linkedin.com/in/anadonneys/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is part 1 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and president and co-founder of IWCA Colombia.In this series, Lee and Ana explore how Colombian coffee farmers are navigating 2026's volatility across the C Market, climate, liquidity, politics, pricing, and producer-roaster relationships.In this episode, Lee and Ana discuss whether 2026 is progressing the way coffee producers expected. After a year where many people believed the price of coffee would fall sharply, the C Market moved in the opposite direction, creating new pressure for producers, roasters, importers, and the wider coffee supply chain.Ana explains why she cannot build her business around the C Market, even though the C Market still affects her. She talks about the conversations she had with clients at the beginning of the year, the importance of knowing her cost of production, and why liquidity has become one of the biggest challenges of 2026.This episode is a clear look at why coffee volatility is not just about price. It is about cash flow, risk, trust, contracts, and the ability of coffee businesses to pay each other on time.Connect with Ana and Café Primitivo here:https://www.instagram.com/cafeprimitivo/https://www.instagram.com/anadonneys/https://www.cafeprimitivocolombia.com/https://www.linkedin.com/in/anadonneys/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is part 1 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Ana Maria Donneys, a fifth-generation Colombian coffee producer, founder of Café Primitivo in Quindío, Colombia, and president and co-founder of IWCA Colombia.In this series, Lee and Ana explore how Colombian coffee farmers are navigating 2026's volatility across the C Market, climate, liquidity, politics, pricing, and producer-roaster relationships.In this episode, Lee and Ana discuss whether 2026 is progressing the way coffee producers expected. After a year where many people believed the price of coffee would fall sharply, the C Market moved in the opposite direction, creating new pressure for producers, roasters, importers, and the wider coffee supply chain.Ana explains why she cannot build her business around the C Market, even though the C Market still affects her. She talks about the conversations she had with clients at the beginning of the year, the importance of knowing her cost of production, and why liquidity has become one of the biggest challenges of 2026.This episode is a clear look at why coffee volatility is not just about price. It is about cash flow, risk, trust, contracts, and the ability of coffee businesses to pay each other on time.Connect with Ana and Café Primitivo here:https://www.instagram.com/cafeprimitivo/https://www.instagram.com/anadonneys/https://www.cafeprimitivocolombia.com/https://www.linkedin.com/in/anadonneys/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is Part 5 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host Lee Safar.Climate change is often discussed as a problem for coffee producers. But the reality is that every business in the coffee supply chain depends on the health, productivity and resilience of coffee farms. When climate changes production, it changes availability. When availability changes, the effects ripple through exporters, importers, roasters, cafés and, ultimately, consumers.In this final episode, Lee explores why understanding harvest cycles has become an essential business skill for anyone working in coffee. She explains how different coffee-producing countries move through the harvest calendar, why no two origins experience the same growing conditions, and why understanding what's happening at origin can help businesses make better purchasing and planning decisions.Lee also examines the potential impact of a forecast Super El Niño and why it deserves the attention of the entire coffee industry. From Brazil and Vietnam to Colombia, Central America and East Africa, different producing regions are likely to experience different challenges. Because coffee is a perennial crop, today's weather events don't simply affect this year's harvest. They can influence flowering, tree health, productivity and coffee quality for years to come.This episode concludes the series by bringing together everything discussed over the previous four episodes. Liquidity, changing consumer behaviour, technology and geopolitics all matter. But none of them can be separated from the realities of agricultural production. Building resilient coffee businesses begins with understanding the systems that make coffee possible in the first place.Connect with Lee Safar and Map It Forward here:- https://www.instagram.com/mapitforward.coffee- https://www.instagram.com/leesafar - https://www.linkedin.com/in/leesafar - https://mapitforward.coffee If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is Part 5 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host Lee Safar.Climate change is often discussed as a problem for coffee producers. But the reality is that every business in the coffee supply chain depends on the health, productivity and resilience of coffee farms. When climate changes production, it changes availability. When availability changes, the effects ripple through exporters, importers, roasters, cafés and, ultimately, consumers.In this final episode, Lee explores why understanding harvest cycles has become an essential business skill for anyone working in coffee. She explains how different coffee-producing countries move through the harvest calendar, why no two origins experience the same growing conditions, and why understanding what's happening at origin can help businesses make better purchasing and planning decisions.Lee also examines the potential impact of a forecast Super El Niño and why it deserves the attention of the entire coffee industry. From Brazil and Vietnam to Colombia, Central America and East Africa, different producing regions are likely to experience different challenges. Because coffee is a perennial crop, today's weather events don't simply affect this year's harvest. They can influence flowering, tree health, productivity and coffee quality for years to come.This episode concludes the series by bringing together everything discussed over the previous four episodes. Liquidity, changing consumer behaviour, technology and geopolitics all matter. But none of them can be separated from the realities of agricultural production. Building resilient coffee businesses begins with understanding the systems that make coffee possible in the first place.Connect with Lee Safar and Map It Forward here:- https://www.instagram.com/mapitforward.coffee- https://www.instagram.com/leesafar - https://www.linkedin.com/in/leesafar - https://mapitforward.coffee If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.Episode DescriptionThis is Part 4 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host, Lee Safar.For many years, the coffee industry has treated geopolitics as somebody else's problem. Wars, elections, shipping disruptions, sovereign debt and currency movements were seen as issues for governments, economists and financial markets. Today, they are becoming business issues for every participant in the coffee supply chain.In this episode, Lee explores why understanding geopolitics has become essential for coffee businesses. From the Strait of Hormuz and global energy markets to fertilizer prices, shipping costs, currencies and political uncertainty in producing countries, she explains how events taking place thousands of kilometres away can directly influence the cost of producing, moving and buying coffee.Rather than focusing on headlines, this episode examines the mechanisms that connect global events to everyday business decisions. Lee discusses why markets and economics are often telling very different stories, why rising production costs may not be reflected in coffee prices, and how uncertainty creates new risks for producers, exporters, importers, roasters and cafés alike.This episode encourages coffee professionals to broaden their perspective beyond the coffee industry itself. Because building a resilient coffee business today requires understanding not only what's happening in coffee, but what's happening in the world around it.Connect with Lee Safar and Map It Forward here:- https://www.instagram.com/mapitforward.coffee- https://www.instagram.com/leesafar - https://www.linkedin.com/in/leesafar - https://mapitforward.coffee If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.Episode DescriptionThis is Part 4 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host, Lee Safar.For many years, the coffee industry has treated geopolitics as somebody else's problem. Wars, elections, shipping disruptions, sovereign debt and currency movements were seen as issues for governments, economists and financial markets. Today, they are becoming business issues for every participant in the coffee supply chain.In this episode, Lee explores why understanding geopolitics has become essential for coffee businesses. From the Strait of Hormuz and global energy markets to fertilizer prices, shipping costs, currencies and political uncertainty in producing countries, she explains how events taking place thousands of kilometres away can directly influence the cost of producing, moving and buying coffee.Rather than focusing on headlines, this episode examines the mechanisms that connect global events to everyday business decisions. Lee discusses why markets and economics are often telling very different stories, why rising production costs may not be reflected in coffee prices, and how uncertainty creates new risks for producers, exporters, importers, roasters and cafés alike.This episode encourages coffee professionals to broaden their perspective beyond the coffee industry itself. Because building a resilient coffee business today requires understanding not only what's happening in coffee, but what's happening in the world around it.Connect with Lee Safar and Map It Forward here:- https://www.instagram.com/mapitforward.coffee- https://www.instagram.com/leesafar - https://www.linkedin.com/in/leesafar - https://mapitforward.coffee If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industryEpisode DescriptionThis is Part 3 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host, Lee Safar.Artificial intelligence has dominated conversations about technology over the past year, but the biggest transformation taking place in coffee isn't AI itself. It's the way technology is changing access to information, lowering barriers to entry, and redistributing power across the coffee value chain.In this episode, Lee explores how producers are finding new ways to connect directly with customers, how language barriers are disappearing, and why traditional advantages built on access to information are becoming less valuable than they once were. She also examines how technology is changing the way coffee businesses build relationships, make decisions, and compete in an increasingly connected world.Rather than asking whether technology will replace jobs, this conversation asks a more important question: what happens when technology changes who holds the power? From independent producers and small businesses to multinational corporations, every participant in the coffee industry is being challenged to rethink where they create value.This episode builds on the discussions around liquidity and changing consumer behaviour by exploring one of the biggest accelerators of change in coffee today. Technology isn't simply creating new tools. It's changing the structure of the industry itself.Connect with Lee Safar and Map It Forward here:- https://www.instagram.com/mapitforward.coffee- https://www.instagram.com/leesafar - https://www.linkedin.com/in/leesafar - https://mapitforward.coffee If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industryEpisode DescriptionThis is Part 3 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host, Lee Safar.Artificial intelligence has dominated conversations about technology over the past year, but the biggest transformation taking place in coffee isn't AI itself. It's the way technology is changing access to information, lowering barriers to entry, and redistributing power across the coffee value chain.In this episode, Lee explores how producers are finding new ways to connect directly with customers, how language barriers are disappearing, and why traditional advantages built on access to information are becoming less valuable than they once were. She also examines how technology is changing the way coffee businesses build relationships, make decisions, and compete in an increasingly connected world.Rather than asking whether technology will replace jobs, this conversation asks a more important question: what happens when technology changes who holds the power? From independent producers and small businesses to multinational corporations, every participant in the coffee industry is being challenged to rethink where they create value.This episode builds on the discussions around liquidity and changing consumer behaviour by exploring one of the biggest accelerators of change in coffee today. Technology isn't simply creating new tools. It's changing the structure of the industry itself.Connect with Lee Safar and Map It Forward here:- https://www.instagram.com/mapitforward.coffee- https://www.instagram.com/leesafar - https://www.linkedin.com/in/leesafar - https://mapitforward.coffee If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.Episode DescriptionThis is Part 2 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host Lee Safar.Consumer behaviour is changing. Not just because people have less disposable income, but because they're becoming more intentional about where they spend their money, who they buy from, and the values they expect businesses to represent. At the same time, producing countries are becoming consuming countries, technology is changing how people discover coffee, and traditional assumptions about demand are beginning to shift.In this episode, Lee explores why coffee businesses need to stop looking at consumer behaviour through yesterday's lens. The specialty coffee industry has spent years educating consumers about producers, transparency and value. Now those consumers are acting on that information in ways many businesses didn't anticipate.Drawing on observations from across the global coffee supply chain, Lee explains why growing coffee is no longer enough, why cafés are becoming beverage businesses, and why producers, exporters, roasters and cafés all need to rethink the value they create if they want to remain competitive over the coming years.This episode builds on the discussion around liquidity from Part 1 by examining another critical force shaping the future of coffee businesses: changing customer behaviour. Because understanding where demand is heading may prove just as important as understanding where coffee prices are heading.Connect with Lee Safar and Map It Forward here:- https://www.instagram.com/mapitforward.coffee- https://www.instagram.com/leesafar - https://www.linkedin.com/in/leesafar - https://mapitforward.coffee If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorMIF Coffee Business Plan Review Service: AI can write a business plan. We'll help you determine whether it will work in the real world. Email support@mapitforward.org or DM @mapitforward.coffee to get started.Episode DescriptionThis is Part 2 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host Lee Safar.Consumer behaviour is changing. Not just because people have less disposable income, but because they're becoming more intentional about where they spend their money, who they buy from, and the values they expect businesses to represent. At the same time, producing countries are becoming consuming countries, technology is changing how people discover coffee, and traditional assumptions about demand are beginning to shift.In this episode, Lee explores why coffee businesses need to stop looking at consumer behaviour through yesterday's lens. The specialty coffee industry has spent years educating consumers about producers, transparency and value. Now those consumers are acting on that information in ways many businesses didn't anticipate.Drawing on observations from across the global coffee supply chain, Lee explains why growing coffee is no longer enough, why cafés are becoming beverage businesses, and why producers, exporters, roasters and cafés all need to rethink the value they create if they want to remain competitive over the coming years.This episode builds on the discussion around liquidity from Part 1 by examining another critical force shaping the future of coffee businesses: changing customer behaviour. Because understanding where demand is heading may prove just as important as understanding where coffee prices are heading.Connect with Lee Safar and Map It Forward here:- https://www.instagram.com/mapitforward.coffee- https://www.instagram.com/leesafar - https://www.linkedin.com/in/leesafar - https://mapitforward.coffee If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 1 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host Lee Safar.Every day, coffee professionals are bombarded with headlines about the C Market. Prices rise. Prices fall. Analysts speculate about Brazil, Colombia, Vietnam and the next weather event that could move the market. But while the industry is watching coffee prices, many businesses are overlooking the issue that is far more likely to determine whether they survive the next 12 months: liquidity.In this opening episode, Lee challenges one of the most common assumptions in coffee, that coffee prices are the biggest threat to your business. Instead, she argues that businesses rarely fail because the market moves. They fail because they run out of cash.Drawing on her experience working with coffee businesses around the world, Lee explores why markets and economics are not the same thing, why businesses that appear busy can still be financially vulnerable, and why understanding your working capital, cash flow and access to capital has become essential in today's coffee industry.This episode lays the foundation for the rest of the series by encouraging coffee business owners to stop reacting to headlines and start paying attention to the underlying financial health of their business. Because if you're making decisions based only on coffee prices, you may already be solving the wrong problem.Connect with Lee Safar and Map It Forward here:- https://www.instagram.com/mapitforward.coffee- https://www.instagram.com/leesafar - https://www.linkedin.com/in/leesafar - https://mapitforward.coffee If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 1 of a 5-part solo series on The Daily Coffee Pro Podcast by Map It Forward, with founder and host Lee Safar.Every day, coffee professionals are bombarded with headlines about the C Market. Prices rise. Prices fall. Analysts speculate about Brazil, Colombia, Vietnam and the next weather event that could move the market. But while the industry is watching coffee prices, many businesses are overlooking the issue that is far more likely to determine whether they survive the next 12 months: liquidity.In this opening episode, Lee challenges one of the most common assumptions in coffee, that coffee prices are the biggest threat to your business. Instead, she argues that businesses rarely fail because the market moves. They fail because they run out of cash.Drawing on her experience working with coffee businesses around the world, Lee explores why markets and economics are not the same thing, why businesses that appear busy can still be financially vulnerable, and why understanding your working capital, cash flow and access to capital has become essential in today's coffee industry.This episode lays the foundation for the rest of the series by encouraging coffee business owners to stop reacting to headlines and start paying attention to the underlying financial health of their business. Because if you're making decisions based only on coffee prices, you may already be solving the wrong problem.Connect with Lee Safar and Map It Forward here:- https://www.instagram.com/mapitforward.coffee- https://www.instagram.com/leesafar - https://www.linkedin.com/in/leesafar - https://mapitforward.coffee If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is episode 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest is Augusto Amaya, Co-Founder of Arcadia Green Coffee, a company working directly with coffee producers throughout Colombia while building long-term relationships with coffee roasters across Europe.Few topics have dominated coffee industry conversations over the past several years more than price volatility. Producers, traders, exporters, importers, roasters, and consumers have all experienced the effects of dramatic shifts in the coffee market.In this final episode of the series, Augusto shares his perspective on the factors that may influence coffee prices over the next twelve months and why the industry should prepare for continued uncertainty rather than expecting stability.The discussion explores the relationship between market cycles, production forecasts, weather events, global demand, and producer economics. Lee and Augusto also examine what recent price movements may be signalling and why the challenges facing coffee producers extend far beyond the numbers displayed on a commodity exchange.One of the central themes of this conversation is the growing importance of relationships. As supply chains face increasing pressure from climate events, changing production patterns, and economic uncertainty, businesses that have invested in long-term partnerships may find themselves in a stronger position than those relying solely on market opportunities.Whether coffee prices rise, fall, or remain volatile, the questions explored in this episode reach beyond forecasting. They invite us to consider what kind of coffee industry we are building and who will be best positioned to navigate whatever comes next.Connect with Augusto Amaya & Arcadia Green CoffeeWebsite: https://arcadiacoffee.ie/LinkedIn: https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is episode 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest is Augusto Amaya, Co-Founder of Arcadia Green Coffee, a company working directly with coffee producers throughout Colombia while building long-term relationships with coffee roasters across Europe.Few topics have dominated coffee industry conversations over the past several years more than price volatility. Producers, traders, exporters, importers, roasters, and consumers have all experienced the effects of dramatic shifts in the coffee market.In this final episode of the series, Augusto shares his perspective on the factors that may influence coffee prices over the next twelve months and why the industry should prepare for continued uncertainty rather than expecting stability.The discussion explores the relationship between market cycles, production forecasts, weather events, global demand, and producer economics. Lee and Augusto also examine what recent price movements may be signalling and why the challenges facing coffee producers extend far beyond the numbers displayed on a commodity exchange.One of the central themes of this conversation is the growing importance of relationships. As supply chains face increasing pressure from climate events, changing production patterns, and economic uncertainty, businesses that have invested in long-term partnerships may find themselves in a stronger position than those relying solely on market opportunities.Whether coffee prices rise, fall, or remain volatile, the questions explored in this episode reach beyond forecasting. They invite us to consider what kind of coffee industry we are building and who will be best positioned to navigate whatever comes next.Connect with Augusto Amaya & Arcadia Green CoffeeWebsite: https://arcadiacoffee.ie/LinkedIn: https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industryEpisode DescriptionThis is episode 4 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest is Augusto Amaya, Co-Founder of Arcadia Green Coffee, a company working directly with coffee producers throughout Colombia while building long-term relationships with coffee roasters across Europe.Brazil plays an enormous role in global coffee production, and when developments occur there, markets tend to react quickly. Colombia, despite being one of the world's most important producers of Arabica coffee, rarely receives the same attention.In this episode, Lee and Augusto explore why that disconnect exists and whether the coffee industry may be overlooking important information as a result.The conversation examines how commodity markets respond to production news, why some origins carry greater influence than others, and what happens when market attention becomes concentrated on only a handful of indicators. Augusto draws on his experience working directly with producers and roasters to explain why conditions in Colombia deserve far more attention than they currently receive.Throughout the discussion, they explore the difference between market perception and physical supply realities, highlighting how information flows through the coffee industry and why waiting for market reactions may not always be the most effective way to understand risk.For coffee businesses looking to make better sourcing, purchasing, and planning decisions, understanding what is happening beyond the headlines may become an increasingly valuable advantage.Connect with Augusto Amaya & Arcadia Green CoffeeWebsite: https://arcadiacoffee.ie/LinkedIn: https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industryEpisode DescriptionThis is episode 4 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest is Augusto Amaya, Co-Founder of Arcadia Green Coffee, a company working directly with coffee producers throughout Colombia while building long-term relationships with coffee roasters across Europe.Brazil plays an enormous role in global coffee production, and when developments occur there, markets tend to react quickly. Colombia, despite being one of the world's most important producers of Arabica coffee, rarely receives the same attention.In this episode, Lee and Augusto explore why that disconnect exists and whether the coffee industry may be overlooking important information as a result.The conversation examines how commodity markets respond to production news, why some origins carry greater influence than others, and what happens when market attention becomes concentrated on only a handful of indicators. Augusto draws on his experience working directly with producers and roasters to explain why conditions in Colombia deserve far more attention than they currently receive.Throughout the discussion, they explore the difference between market perception and physical supply realities, highlighting how information flows through the coffee industry and why waiting for market reactions may not always be the most effective way to understand risk.For coffee businesses looking to make better sourcing, purchasing, and planning decisions, understanding what is happening beyond the headlines may become an increasingly valuable advantage.Connect with Augusto Amaya & Arcadia Green CoffeeWebsite: https://arcadiacoffee.ie/LinkedIn: https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is episode 3 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest is Augusto Amaya, Co-Founder of Arcadia Green Coffee, a company working directly with coffee producers throughout Colombia while building long-term relationships with coffee roasters across Europe.Climate has always influenced coffee production. What is changing is the scale, frequency, and severity of weather-related challenges facing coffee producers around the world.In this episode, Lee and Augusto explore growing concerns surrounding the recently declared Super El Niño and what it may mean for Colombia's coffee harvests in the months ahead. While weather forecasts can never predict outcomes with certainty, producers across several regions are already experiencing conditions that are raising questions about future yields and production volumes.The conversation examines how weather events influence coffee production at origin, why harvest forecasts matter throughout the supply chain, and how climate-related disruptions can create ripple effects for producers, exporters, importers, and roasters alike.Rather than focusing solely on worst-case scenarios, Augusto shares observations from conversations taking place throughout Colombia and explains how producers are preparing for increasing uncertainty. The discussion also highlights the importance of understanding risk before it appears in market reports or reaches consuming countries.As climate volatility continues to reshape agricultural systems around the world, coffee professionals may need to become more comfortable understanding weather events not simply as environmental issues, but as business realities with far-reaching consequences.Connect with Augusto Amaya & Arcadia Green CoffeeWebsite: https://arcadiacoffee.ie/LinkedIn: https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is episode 3 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest is Augusto Amaya, Co-Founder of Arcadia Green Coffee, a company working directly with coffee producers throughout Colombia while building long-term relationships with coffee roasters across Europe.Climate has always influenced coffee production. What is changing is the scale, frequency, and severity of weather-related challenges facing coffee producers around the world.In this episode, Lee and Augusto explore growing concerns surrounding the recently declared Super El Niño and what it may mean for Colombia's coffee harvests in the months ahead. While weather forecasts can never predict outcomes with certainty, producers across several regions are already experiencing conditions that are raising questions about future yields and production volumes.The conversation examines how weather events influence coffee production at origin, why harvest forecasts matter throughout the supply chain, and how climate-related disruptions can create ripple effects for producers, exporters, importers, and roasters alike.Rather than focusing solely on worst-case scenarios, Augusto shares observations from conversations taking place throughout Colombia and explains how producers are preparing for increasing uncertainty. The discussion also highlights the importance of understanding risk before it appears in market reports or reaches consuming countries.As climate volatility continues to reshape agricultural systems around the world, coffee professionals may need to become more comfortable understanding weather events not simply as environmental issues, but as business realities with far-reaching consequences.Connect with Augusto Amaya & Arcadia Green CoffeeWebsite: https://arcadiacoffee.ie/LinkedIn: https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is episode 2 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest is Augusto Amaya, Co-Founder of Arcadia Green Coffee, a company working directly with coffee producers throughout Colombia while building long-term relationships with coffee roasters across Europe.Coffee is often discussed through the lens of weather, quality, logistics, and price. What receives far less attention is the role politics plays in shaping the conditions under which coffee producers operate.In this episode, Augusto shares his perspective on the political realities currently affecting coffee-growing regions in Colombia. From government policy and institutional relationships to security concerns and confidence within rural communities, political decisions often have consequences that extend well beyond election cycles.For coffee producers, political uncertainty can influence investment decisions, access to resources, and long-term planning. For exporters, importers, and roasters, these same factors can affect supply, stability, and the future of coffee-producing communities.Throughout the conversation, Lee and Augusto explore how political developments are being experienced on the ground, what coffee professionals outside Colombia may be overlooking, and why understanding these realities is becoming increasingly important for anyone seeking to build stronger supply chain relationships.While market reports may focus on prices and production figures, the human realities behind those numbers are often shaped by political decisions made far from the farm. This episode offers valuable insight into how those decisions are affecting coffee today and what they may mean for the future.Connect with Augusto Amaya & Arcadia Green CoffeeWebsite: https://arcadiacoffee.ie/LinkedIn: https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is episode 2 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Our guest is Augusto Amaya, Co-Founder of Arcadia Green Coffee, a company working directly with coffee producers throughout Colombia while building long-term relationships with coffee roasters across Europe.Coffee is often discussed through the lens of weather, quality, logistics, and price. What receives far less attention is the role politics plays in shaping the conditions under which coffee producers operate.In this episode, Augusto shares his perspective on the political realities currently affecting coffee-growing regions in Colombia. From government policy and institutional relationships to security concerns and confidence within rural communities, political decisions often have consequences that extend well beyond election cycles.For coffee producers, political uncertainty can influence investment decisions, access to resources, and long-term planning. For exporters, importers, and roasters, these same factors can affect supply, stability, and the future of coffee-producing communities.Throughout the conversation, Lee and Augusto explore how political developments are being experienced on the ground, what coffee professionals outside Colombia may be overlooking, and why understanding these realities is becoming increasingly important for anyone seeking to build stronger supply chain relationships.While market reports may focus on prices and production figures, the human realities behind those numbers are often shaped by political decisions made far from the farm. This episode offers valuable insight into how those decisions are affecting coffee today and what they may mean for the future.Connect with Augusto Amaya & Arcadia Green CoffeeWebsite: https://arcadiacoffee.ie/LinkedIn: https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industryEpisode DescriptionThis is episode 1 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.Our guest is Augusto Amaya, Co-Founder of Arcadia Green Coffee, a company focused on building direct relationships between coffee producers in Colombia and coffee roasters throughout Ireland, the UK, and Europe.When people talk about Colombian coffee production, most of the attention is given to the main harvest. Much less attention is paid to the Mitaca crop, often referred to as the fly crop. Yet for producers, exporters, importers, and coffee buyers, this smaller harvest can provide important signals about what may be ahead.In this episode, Augusto explains why he believes more coffee professionals should be paying attention to Colombia right now and why the Mitaca harvest deserves far more attention than it typically receives. Drawing on conversations with producers throughout Colombia, he shares what farmers are currently experiencing, what early production data may be telling us, and how changing conditions are affecting coffee-growing communities.As climate volatility, production uncertainty, and supply chain pressures continue to increase, understanding what is happening at origin becomes increasingly important. This conversation explores why looking beyond headline market reports and paying attention to developments on the ground may help coffee businesses better prepare for what comes next.Whether you are a producer, green coffee buyer, roaster, trader, consultant, or simply someone interested in understanding how coffee moves through the supply chain, this episode offers valuable insight into one of the most overlooked parts of Colombia's coffee production cycle.Connect with Augusto Amaya & Arcadia Green CoffeeWebsite: https://arcadiacoffee.ie/LinkedIn: https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industryEpisode DescriptionThis is episode 1 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.Our guest is Augusto Amaya, Co-Founder of Arcadia Green Coffee, a company focused on building direct relationships between coffee producers in Colombia and coffee roasters throughout Ireland, the UK, and Europe.When people talk about Colombian coffee production, most of the attention is given to the main harvest. Much less attention is paid to the Mitaca crop, often referred to as the fly crop. Yet for producers, exporters, importers, and coffee buyers, this smaller harvest can provide important signals about what may be ahead.In this episode, Augusto explains why he believes more coffee professionals should be paying attention to Colombia right now and why the Mitaca harvest deserves far more attention than it typically receives. Drawing on conversations with producers throughout Colombia, he shares what farmers are currently experiencing, what early production data may be telling us, and how changing conditions are affecting coffee-growing communities.As climate volatility, production uncertainty, and supply chain pressures continue to increase, understanding what is happening at origin becomes increasingly important. This conversation explores why looking beyond headline market reports and paying attention to developments on the ground may help coffee businesses better prepare for what comes next.Whether you are a producer, green coffee buyer, roaster, trader, consultant, or simply someone interested in understanding how coffee moves through the supply chain, this episode offers valuable insight into one of the most overlooked parts of Colombia's coffee production cycle.Connect with Augusto Amaya & Arcadia Green CoffeeWebsite: https://arcadiacoffee.ie/LinkedIn: https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is episode 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Freddy Rivard, Co-Founder of Honduran Coffee Alliance and Insula Coffee. Throughout this series, we explore how financing works in coffee and why understanding liquidity, risk, and value chain relationships is critical to building a more resilient coffee industry.The coffee industry faces enormous challenges, but it also presents opportunities for innovation. If producers, importers, exporters, roasters, financial institutions, and educators are willing to think differently, new financing models may help strengthen the entire value chain.In this final episode of the series, Freddy shares examples of innovative financing approaches that are already being tested. These include microfinance platforms such as Kiva, university-backed impact funds, relationship-based lending, producer prepayment programs, and alternative ways of improving liquidity throughout the coffee supply chain.Lee and Freddy discuss how access to capital remains one of the greatest barriers facing coffee producers and small coffee businesses. They explore why interest rates matter, how financing costs affect every participant in the supply chain, and why access to affordable capital is often unevenly distributed throughout the industry.The conversation also examines the role that universities, investors, entrepreneurs, and coffee businesses can play in creating new pathways for financing coffee. Freddy shares practical examples from his own work and discusses how curiosity, experimentation, and relationship-building can help unlock solutions that benefit everyone involved in coffee.In this episode, we referenced https://www.kiva.org/Why this mattersThe future of coffee will require more than higher prices and better quality. It will require new ways of thinking about risk, capital, and prosperity. Businesses that understand financing and actively participate in strengthening their supply chains will be better positioned to navigate the challenges ahead.Connect with Freddy Rivard and his businesses here:https://www.linkedin.com/in/fredericrivard/https://www.instagram.com/hondurancoffeealliance/https://www.hondurancoffeealliance.com/https://www.linkedin.com/company/insulacafe/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is episode 5 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Freddy Rivard, Co-Founder of Honduran Coffee Alliance and Insula Coffee. Throughout this series, we explore how financing works in coffee and why understanding liquidity, risk, and value chain relationships is critical to building a more resilient coffee industry.The coffee industry faces enormous challenges, but it also presents opportunities for innovation. If producers, importers, exporters, roasters, financial institutions, and educators are willing to think differently, new financing models may help strengthen the entire value chain.In this final episode of the series, Freddy shares examples of innovative financing approaches that are already being tested. These include microfinance platforms such as Kiva, university-backed impact funds, relationship-based lending, producer prepayment programs, and alternative ways of improving liquidity throughout the coffee supply chain.Lee and Freddy discuss how access to capital remains one of the greatest barriers facing coffee producers and small coffee businesses. They explore why interest rates matter, how financing costs affect every participant in the supply chain, and why access to affordable capital is often unevenly distributed throughout the industry.The conversation also examines the role that universities, investors, entrepreneurs, and coffee businesses can play in creating new pathways for financing coffee. Freddy shares practical examples from his own work and discusses how curiosity, experimentation, and relationship-building can help unlock solutions that benefit everyone involved in coffee.In this episode, we referenced https://www.kiva.org/Why this mattersThe future of coffee will require more than higher prices and better quality. It will require new ways of thinking about risk, capital, and prosperity. Businesses that understand financing and actively participate in strengthening their supply chains will be better positioned to navigate the challenges ahead.Connect with Freddy Rivard and his businesses here:https://www.linkedin.com/in/fredericrivard/https://www.instagram.com/hondurancoffeealliance/https://www.hondurancoffeealliance.com/https://www.linkedin.com/company/insulacafe/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industryEpisode DescriptionThis is episode 4 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Freddy Rivard, Co-Founder of Honduran Coffee Alliance and Insula Coffee. Throughout this series, we explore how financing works in coffee and why understanding liquidity, risk, and value chain relationships is critical to building a more resilient coffee industry.When coffee professionals talk about improving the future of coffee, the conversation often focuses on sustainability, quality, or pricing. Much less attention is given to one of the most powerful tools available to strengthen coffee communities: prepayment financing.In this episode, Freddy shares a real-world example from Honduras that demonstrates how relatively small amounts of working capital can have a transformative impact on coffee producers and their communities. Through a conversation with producer Filander Nades, Freddy discovered that approximately USD $20,000 in pre-harvest financing could enable the hiring of dozens of workers, improve farm operations, reduce financial stress, and strengthen an entire local economy.Together, Lee and Freddy explore how prepayments can help producers secure labor, purchase inputs, avoid predatory lending, improve quality, and make better long-term decisions. They discuss the difference between investment and prepayment, why access to liquidity matters most when producers are under pressure, and how thoughtful financing structures can create prosperity rather than simply helping farmers survive.The conversation also examines how current financing systems often trap producers in cycles of debt and why many coffee businesses underestimate the positive impact that prepayment programs can have throughout the supply chain.Why this mattersCoffee producers face some of the highest levels of risk in the industry while often having the least access to affordable financing. Understanding how prepayments work, and how they can be implemented responsibly, may be one of the most practical ways for coffee businesses to contribute to a healthier and more resilient supply chain.Connect with Freddy Rivard and his businesses here:https://www.linkedin.com/in/fredericrivard/https://www.instagram.com/hondurancoffeealliance/https://www.hondurancoffeealliance.com/https://www.linkedin.com/company/insulacafe/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry. This community is open to all stakeholders in the coffee industryEpisode DescriptionThis is episode 4 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Freddy Rivard, Co-Founder of Honduran Coffee Alliance and Insula Coffee. Throughout this series, we explore how financing works in coffee and why understanding liquidity, risk, and value chain relationships is critical to building a more resilient coffee industry.When coffee professionals talk about improving the future of coffee, the conversation often focuses on sustainability, quality, or pricing. Much less attention is given to one of the most powerful tools available to strengthen coffee communities: prepayment financing.In this episode, Freddy shares a real-world example from Honduras that demonstrates how relatively small amounts of working capital can have a transformative impact on coffee producers and their communities. Through a conversation with producer Filander Nades, Freddy discovered that approximately USD $20,000 in pre-harvest financing could enable the hiring of dozens of workers, improve farm operations, reduce financial stress, and strengthen an entire local economy.Together, Lee and Freddy explore how prepayments can help producers secure labor, purchase inputs, avoid predatory lending, improve quality, and make better long-term decisions. They discuss the difference between investment and prepayment, why access to liquidity matters most when producers are under pressure, and how thoughtful financing structures can create prosperity rather than simply helping farmers survive.The conversation also examines how current financing systems often trap producers in cycles of debt and why many coffee businesses underestimate the positive impact that prepayment programs can have throughout the supply chain.Why this mattersCoffee producers face some of the highest levels of risk in the industry while often having the least access to affordable financing. Understanding how prepayments work, and how they can be implemented responsibly, may be one of the most practical ways for coffee businesses to contribute to a healthier and more resilient supply chain.Connect with Freddy Rivard and his businesses here:https://www.linkedin.com/in/fredericrivard/https://www.instagram.com/hondurancoffeealliance/https://www.hondurancoffeealliance.com/https://www.linkedin.com/company/insulacafe/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. Interested in advertising on this podcast? Email support@mapitforward.org to learn more.Episode DescriptionThis is episode 3 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Freddy Rivard, Co-Founder of Honduran Coffee Alliance and Insula Coffee. Throughout this series, we explore how financing works in coffee and why understanding liquidity, risk, and value chain relationships is critical to building a more resilient coffee industry.One of the biggest challenges facing the coffee industry is that risk is often poorly understood. Producers, exporters, importers, roasters, and financial institutions all see different parts of the supply chain, but very few people see the entire picture. As a result, decisions are often made with incomplete information.In this episode, Freddy Rivard explains why de-risking coffee finance starts with reducing information asymmetry throughout the supply chain. Drawing on his experience in agriculture, finance, importing, and roasting, Freddy explores how climate risk, production risk, market volatility, labor shortages, pests, disease pressure, and financing challenges all combine to create uncertainty for coffee producers.The conversation examines why traditional financial institutions often hesitate to finance small coffee producers and how relationship-based business models can help overcome some of these barriers. Freddy discusses the importance of long-term partnerships between producers, importers, and roasters, and explains why trust and transparency can become powerful financial tools.Lee and Freddy also explore how businesses like Honduran Coffee Alliance are working to build supply chains that prioritize long-term sustainability, resilience, and shared success rather than short-term transactional thinking.Why this mattersEvery participant in the coffee supply chain carries risk. The question is not whether risk exists, but how it is shared and managed. Businesses that invest in relationships, transparency, and long-term partnerships are often better positioned to navigate uncertainty and build more resilient supply chains.Connect with Freddy Rivard and his businesses here:https://www.linkedin.com/in/fredericrivard/https://www.instagram.com/hondurancoffeealliance/https://www.hondurancoffeealliance.com/https://www.linkedin.com/company/insulacafe/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorWant to join our Map It Forward Monthly Community Discussion Group? Head to https://patreon.com/mapitforward to join the community by signing up for the "Roasted Coffee" tier for 20 USD per month. Find other like-minded people in the coffee industry.Episode DescriptionThis is episode 2 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Freddy Rivard, Co-Founder of Honduran Coffee Alliance and Insula Coffee. Throughout this series, we explore how financing works in coffee and why understanding liquidity, risk, and value chain relationships is critical to building a more resilient coffee industry.If financing coffee were as simple as borrowing money and buying coffee, the industry would face far fewer challenges. The reality is that coffee financing sits at the intersection of agriculture, logistics, international trade, commodity markets, currencies, risk management, and business operations.In this episode, Lee and Freddy unpack why financing coffee is far more complicated than most people realize. They explore the multiple layers of risk that exist throughout the coffee value chain and discuss why producers, exporters, importers, and roasters all experience risk differently.The conversation examines how coffee moves through global markets, why financing decisions often involve navigating uncertainty months before coffee is delivered, and how changing market conditions can dramatically impact businesses throughout the supply chain. Freddy also explains how different financing structures evolve as coffee moves from producers to consumers and why understanding those structures is essential for making informed business decisions.Together, they challenge the assumption that coffee financing is simply a back-office function and instead present it as a critical part of building resilient coffee businesses.Why this mattersCoffee businesses are operating in an increasingly volatile environment. Rising costs, climate pressures, changing consumer behavior, and supply chain disruptions all increase the importance of understanding risk. The more coffee professionals understand the financial systems that support coffee trade, the better equipped they will be to make strategic decisions that protect their businesses and their supply chains.Connect with Freddy Rivard and his businesses here:https://www.linkedin.com/in/fredericrivard/https://www.instagram.com/hondurancoffeealliance/https://www.hondurancoffeealliance.com/https://www.linkedin.com/company/insulacafe/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world, farm to roastery, direct. New office now open in the UK.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is episode 1 of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar. Our guest in this series is Freddy Rivard, Co-Founder of Honduran Coffee Alliance and Insula Coffee. Throughout this series, we explore how financing works in coffee and why understanding liquidity, risk, and value chain relationships is critical to building a more resilient coffee industry.Most coffee professionals understand coffee production, roasting, brewing, and sales. Far fewer understand the financial systems that make coffee trade possible. Yet every bag of coffee that moves from a farm to a roastery requires money to move before coffee can move.In this episode, Freddy Rivard breaks down the fundamentals of coffee financing and explains why financing is not simply about getting a loan from a bank. Together, Lee and Freddy explore how liquidity enables coffee to move across time, geography, and form, from coffee cherries on a farm to roasted coffee in a café.Freddy shares insights from his background in agriculture, microfinance, financial engineering, commodities trading, and coffee importing to explain the different actors involved in financing coffee. The conversation explores how producers, cooperatives, exporters, importers, financial institutions, and roasters all play a role in keeping coffee flowing through the supply chain.They also discuss why liquidity is often described as the lifeblood of commodity markets, how specialty coffee differs from commodity coffee in terms of liquidity, and why understanding the flow of money is becoming increasingly important during today's coffee crisis.Why this mattersMany coffee businesses focus exclusively on product, quality, and sales. However, the businesses that understand how money moves through the coffee supply chain are often better positioned to manage risk, build stronger partnerships, and navigate market volatility. This episode provides a practical foundation for understanding one of the most important, but least discussed, topics in coffee.Connect with Freddy Rivard and his businesses here:https://www.linkedin.com/in/fredericrivard/https://www.instagram.com/hondurancoffeealliance/https://www.hondurancoffeealliance.com/https://www.linkedin.com/company/insulacafe/If you found this episode valuable, make sure you're subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org