Podcasts about coffee industry

Play Episode Listen Later Aug 28, 2025 29:46

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 4th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn this episode of the podcast, Lee and Reza delve into the complexities of quality assessment in the coffee industry.They critically analyze the new Coffee Value Assessment (CVA) and its impact on the industry, questioning whether it resolves issues relating to centralized power, inequality, and the focus on the consumer side over producers. The conversation also touches on sensory science, the disparity in pay within the coffee supply chain, and the challenges posed by dynamic perceptions of quality. Tune in to explore these pressing issues and their implications for coffee producers and industry professionals.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 884 Ian Fretheim - The CVA Won't Fix Anything In Coffee - Map It Forward Middle East Podcast Lee Safar

Play Episode Listen Later Aug 28, 2025 21:31

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the podcast series, Lee and Ian discuss the concept of quality in the coffee industry, emphasizing the challenges with defining 'distinctive attributes' and the limitations of the Coffee Value Assessment (CVA) in resolving transparency issues. Ian criticizes the CVA for potentially increasing opacity rather than clarity and argues that it fails to address fundamental issues around quality and cupping forms. Tune in to understand why the industry might not benefit from the CVA and how true transparency can be achieved.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 1428 Reza Kosar - Quality, Hype, and Coffee Competitions - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Play Episode Listen Later Aug 27, 2025 37:38

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 3rd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn this episode of the podcast series, Lee and Reza discuss the intricacies and impact of coffee competitions on the industry. They delve into how these competitions influence perceptions of quality, the limitations and challenges they introduce, and the bias that can occur during judging. The conversation also touches on the broader implications for baristas, the significance of these events within the industry, and why some professionals dedicate their resources to competitions. Additionally, the episode explores the controversial aspects surrounding the business side of these competitions and their actual benefit to the coffee community. Join us for an insightful discussion about the dynamic world of coffee competitions.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 883 Ian Fretheim - Quality, Hype, and Coffee Competitions - Map It Forward Middle East Podcast Lee Safar

Play Episode Listen Later Aug 27, 2025 37:38

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the podcast series, Lee and Ian discuss the role of coffee competitions in the industry and their relationship to coffee quality.They delve into the recent Best of Panama auction, where a coffee scored 98 points and sold for $30,200 per kilo. The conversation touches on the impact of such high prices on the market, the potential for bias in judging, and the pros and cons of these competitions for producers and the industry at large. They also explore whether the hype around competition-winning coffees detracts from broader industry issues such as sustainable pricing for farmers.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 1427 Reza Kosar - How Do We Define Quality? - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Play Episode Listen Later Aug 26, 2025 29:35

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 2nd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn this episode of the podcast series, Lee and Reza explore the complex topic of defining quality in the coffee industry. The discussion delves into the various perspectives scientific, philosophical, and psychological on what constitutes quality. Reza shares insights on the struggles at Origin, the importance of recognizing the broader context of quality, and how cultural and personal biases come into play. They also touch on the necessity of multiple quality systems for different stakeholders in the coffee supply chain. Don't miss this compelling conversation as they unpack the intricate layers of quality in coffee.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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Ex-Files #5: Building a Team

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Play Episode Listen Later Aug 26, 2025 43:11

Chapters00:00 Introduction to The X-Files Podcast00:44 Building a Team in Coffee Roasting02:23 The Importance of Vision and Values06:25 Cash Flow and Team Growth08:28 Hiring Employees: Mindset and Responsibilities10:26 Empowering Employees and Allowing Failure12:09 Defining Roles and Growth Opportunities13:57 Sales vs. Roasting: Who to Hire First?15:20 Finding the Right Salesperson21:34 Structuring Your Organization23:14 Needs vs. Wants in Hiring30:38 Inverted Hierarchy in Team Structure35:13 Encouraging Employee Growth and Loyalty Part of The Exchange Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

EP 882 Ian Fretheim - How Do We Define Quality? - Map It Forward Middle East Podcast Lee Safar

Play Episode Listen Later Aug 26, 2025 31:46

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the podcast series, Lee and Ian deep into the concept of quality in the coffee industry. They explore how quality is defined, the subjective versus objective nature of sensory science, and the implications for the coffee industry. They also discuss the role of industry norms, quality standards, and the influence of human biases in sensory evaluation. Join the conversation and discover why defining quality in coffee is more complex than it seems.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 1426 Reza Kosar - Tools for Assessing Coffee Quality - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Play Episode Listen Later Aug 25, 2025 23:48

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the first of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn this episode of the podcast series, Lee and Reza delve into the topic of quality in the coffee industry. In this episode, they discuss the various tools and methodologies used to assess coffee quality, from physical attributes to sensory evaluations. They also explore the subjective nature of quality and the challenges faced by coffee professionals in different regions. Learn about the importance of education and the role of human perception in defining coffee quality. Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 881 Ian Fretheim - Tools for Assessing Coffee Quality - Map It Forward Middle East Podcast Lee Safar

Play Episode Listen Later Aug 25, 2025 20:01

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the first of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the series, Lee and Ian discuss the tools used to assess coffee quality, including cupping forms, gadgets, and the essential role of people. Ian shares insights from his extensive experience at Cafe Imports and highlights the industry's broader issues of defining and measuring coffee quality.This episode also covers a discussion about the current state and effectiveness of the Coffee Value Assessment (CVA) in the specialty coffee industry. Ian critiques the CVA for being inadequate in its claims and emphasizes the distinction between specialty coffee professionals and food technologists. Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 1425 Ian Fretheim - Q Graders, Cuppers, and Technology - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Play Episode Listen Later Aug 22, 2025 26:00

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 5th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e984. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc05. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwMIn this final episode of the series, Lee and Ian take a deep dive into the nuanced world of sensory science and specialty coffee. This episode explores how science and technology influence coffee tasting, the role of human experience in sensory analysis, and the ethical implications in the coffee industry. Lee shares her own background in sensory science and critiques the commercialization of sensory expert training. The conversation also touches on the evolution of sensory machines and the importance of 'by humans, for humans' in maintaining the essence of specialty coffee. Plus, insights on technology's limitations and potential in preserving human-centered coffee experiences. Don't miss this thoughtful conclusion to an engaging series!Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 1424 Ian Fretheim - The CVA Won't Fix Anything In Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Play Episode Listen Later Aug 21, 2025 21:31

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 4th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e984. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc05. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwMIn this episode of the podcast series, Lee and Ian discuss the concept of quality in the coffee industry, emphasizing the challenges with defining 'distinctive attributes' and the limitations of the Coffee Value Assessment (CVA) in resolving transparency issues. Ian criticizes the CVA for potentially increasing opacity rather than clarity and argues that it fails to address fundamental issues around quality and cupping forms. Tune in to understand why the industry might not benefit from the CVA and how true transparency can be achieved.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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#43 Selling Roasted Coffee Wholesale

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Play Episode Listen Later Aug 21, 2025 48:26

00:00 Introduction to Selling Roasted Coffee02:48 The Four P's Framework05:22 Focusing on Whole Bean Sales in Your Own Coffeehouse08:15 Innovative Packaging Solutions10:54 Building Community Presence16:43 The Importance of Persistence29:38 Understanding Pricing Strategies Part of The Exchange Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

EP 1423 Ian Fretheim - Quality, Hype, and Coffee Competitions - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Play Episode Listen Later Aug 20, 2025 28:46

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 3rd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e984. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc05. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwMIn this episode of the podcast series, Lee and Ian discuss the role of coffee competitions in the industry and their relationship to coffee quality.They delve into the recent Best of Panama auction, where a coffee scored 98 points and sold for $30,200 per kilo. The conversation touches on the impact of such high prices on the market, the potential for bias in judging, and the pros and cons of these competitions for producers and the industry at large. They also explore whether the hype around competition-winning coffees detracts from broader industry issues such as sustainable pricing for farmers.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 1422 Ian Fretheim - How Do We Define Quality? - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Play Episode Listen Later Aug 19, 2025 31:46

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 2nd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e984. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc05. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwMIn this episode of the podcast series, Lee and Ian deep into the concept of quality in the coffee industry. They explore how quality is defined, the subjective versus objective nature of sensory science, and the implications for the coffee industry. They also discuss the role of industry norms, quality standards, and the influence of human biases in sensory evaluation. Join the conversation and discover why defining quality in coffee is more complex than it seems.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 1421 Ian Fretheim - Tools for Assessing Coffee Quality - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

Play Episode Listen Later Aug 18, 2025 19:58

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the first of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866 The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e984. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc05. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwM In this episode of the series, Lee and Ian discuss the tools used to assess coffee quality, including cupping forms, gadgets, and the essential role of people. Ian shares insights from his extensive experience at Cafe Imports and highlights the industry's broader issues of defining and measuring coffee quality.This episode also covers a discussion about the current state and effectiveness of the Coffee Value Assessment (CVA) in the specialty coffee industry. Ian critiques the CVA for being inadequate in its claims and emphasizes the distinction between specialty coffee professionals and food technologists. Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/ https://www.cafeimports.com/north-america/sensory-analysis/coffeerose ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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Coffee Memo #2: Rob Talks Coffee Market and Supply Structure

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Play Episode Listen Later Aug 13, 2025 15:17

TakeawaysThe coffee market is unpredictable and requires constant scenario planning.Recent cold weather in Brazil had minimal impact on overall crop size.Demand for coffee remains strong despite market fluctuations.Supply and demand dynamics are crucial in determining coffee prices.Tariffs and regulations are reshaping global coffee trade patterns.The EUDR will complicate coffee imports from Africa to Europe.China's increased authorization of Brazilian exporters could shift trade flows.Roasters are currently facing challenges in sourcing coffee.Understanding the global coffee supply chain is essential for businesses.Strategic planning is vital for navigating market uncertainties. Part of The Exchange Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

EP 870 Reza Kosar - The Future Technology of Coffee - Map It Forward Middle East Podcast Lee Safar

Play Episode Listen Later Aug 8, 2025 26:08

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/NoIyvxIEKHY2. Defining Quality in the Coffee Industry - https://youtu.be/1B5XZbBgfoo3. Coffee Competition and Coffee Quality - https://youtu.be/848P1bhuVsk4. The CVA Isn't Solving Problems - https://youtu.be/a_SWpLql0FU5. The Future Technology of Coffee - https://youtu.be/7XaTBVLiNpoIn the final episode of this podcast series, Lee and Reza explore the future of the coffee industry and impact of advancing technology on roles like baristas, Q graders, and cuppers. They also touch on the emergence of brands like Luckin in the U.S. market and how social media could redefine coffee quality.With insights on technology, industry trends, and business advice, this episode offers a comprehensive look at what's ahead for coffee professionals.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 869 Reza Kosar - The CVA Isn't Solving Problems - Map It Forward Middle East Podcast Lee Safar

Play Episode Listen Later Aug 7, 2025 29:46

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/NoIyvxIEKHY2. Defining Quality in the Coffee Industry - https://youtu.be/1B5XZbBgfoo3. Coffee Competition and Coffee Quality - https://youtu.be/848P1bhuVsk4. The CVA Isn't Solving Problems - https://youtu.be/a_SWpLql0FU5. The Future Technology of Coffee - https://youtu.be/7XaTBVLiNpoIn this episode of the podcast, Lee and Reza delve into the complexities of quality assessment in the coffee industry.They critically analyze the new Coffee Value Assessment (CVA) and its impact on the industry, questioning whether it resolves issues relating to centralized power, inequality, and the focus on the consumer side over producers. The conversation also touches on sensory science, the disparity in pay within the coffee supply chain, and the challenges posed by dynamic perceptions of quality. Tune in to explore these pressing issues and their implications for coffee producers and industry professionals.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 868 Reza Kosar - Coffee Competition and Coffee Quality - Map It Forward Middle East Podcast Lee Safar

Play Episode Listen Later Aug 6, 2025 37:38

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/NoIyvxIEKHY2. Defining Quality in the Coffee Industry - https://youtu.be/1B5XZbBgfoo3. Coffee Competition and Coffee Quality - https://youtu.be/848P1bhuVsk4. The CVA Isn't Solving Problems - https://youtu.be/a_SWpLql0FU5. The Future Technology of Coffee - https://youtu.be/7XaTBVLiNpoIn this episode of the podcast series, Lee and Reza discuss the intricacies and impact of coffee competitions on the industry. They delve into how these competitions influence perceptions of quality, the limitations and challenges they introduce, and the bias that can occur during judging. The conversation also touches on the broader implications for baristas, the significance of these events within the industry, and why some professionals dedicate their resources to competitions. Additionally, the episode explores the controversial aspects surrounding the business side of these competitions and their actual benefit to the coffee community. Join us for an insightful discussion about the dynamic world of coffee competitions.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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#18 Another Cup: Rob Chats with Covoya's Erik Della Posta

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Play Episode Listen Later Aug 5, 2025 16:36

TakeawaysErik's role involves extensive use of Excel and Power BI.He acts as a connector between different departments at Covoya.Learning about the coffee industry is a fulfilling part of his job.Erik has a background in food service and competitive intelligence analysis.Data quality is crucial in coffee operations.The democratization of data is essential for effective decision-making.Building relationships within the team enhances collaboration.Erik likes helping others access and understand data.The coffee industry is still adapting to modern data practices.Erik aspires to further integrate data analysis into the coffee industry. Part of The Exchange Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

EP 867 Reza Kosar - Defining Quality in the Coffee Industry - Map It Forward Middle East Podcast Lee Safar

Play Episode Listen Later Aug 5, 2025 29:44

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 2nd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/NoIyvxIEKHY2. Defining Quality in the Coffee Industry - https://youtu.be/1B5XZbBgfoo3. Coffee Competition and Coffee Quality - https://youtu.be/848P1bhuVsk4. The CVA Isn't Solving Problems - https://youtu.be/a_SWpLql0FU5. The Future Technology of Coffee - https://youtu.be/7XaTBVLiNpoIn this episode of the podcast series, Lee and Reza explore the complex topic of defining quality in the coffee industry. The discussion delves into the various perspectives scientific, philosophical, and psychological on what constitutes quality. Reza shares insights on the struggles at Origin, the importance of recognizing the broader context of quality, and how cultural and personal biases come into play. They also touch on the necessity of multiple quality systems for different stakeholders in the coffee supply chain. Don't miss this compelling conversation as they unpack the intricate layers of quality in coffee.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 866 Reza Kosar - The Tools That Assess Coffee's Quality - Map It Forward Middle East Podcast

Play Episode Listen Later Aug 4, 2025 23:48

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/NoIyvxIEKHY2. Defining Quality in the Coffee Industry - https://youtu.be/1B5XZbBgfoo3. Coffee Competition and Coffee Quality - https://youtu.be/848P1bhuVsk4. The CVA Isn't Solving Problems - https://youtu.be/a_SWpLql0FU5. The Future Technology of Coffee - https://youtu.be/7XaTBVLiNpoIn this episode of the podcast series, Lee and Reza delve into the topic of quality in the coffee industry. In this episode, they discuss the various tools and methodologies used to assess coffee quality, from physical attributes to sensory evaluations. They also explore the subjective nature of quality and the challenges faced by coffee professionals in different regions. Learn about the importance of education and the role of human perception in defining coffee quality. Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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#42 Telling Coffee Stories

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Play Episode Listen Later Jul 29, 2025 56:45

TakeawaysThe podcast focuses on personal coffee stories and experiences.Each guest shares their unique journey into the coffee industry.Storytelling is a powerful tool for connecting.Memorable experiences often define one's journey in coffee. TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

203 | Coffee industry horror stories: when things go wrong

Coffee Roaster Warm Up Sessions

Play Episode Listen Later Jul 28, 2025 37:40

Everyone who has worked in coffee for some time has horror stories to share. We've all had customer service experiences going wrong, equipment breaking during rushes, and dealing with the unexpected. It's part of the fun of working in coffee that keeps you on edge! We share our experiences and horror stories from our time in the industry.

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EP 861 Saeed Al Blooshi - Changes in the UAE Coffee Industry - Map It Forward Middle East Podcast

Play Episode Listen Later Jul 28, 2025 19:09

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the first of a five-part series on the Map It Forward Middle East Podcast, with Saeed Al Blooshi, the Emirati founder of El Matador Coffee Roasters and Lama Cafe, based in Abu Dhabi, UAE.In this series, host Lee Safar and Saeed explore the insights of what it is to build a coffee business in the UAE.The five episodes in this series are:1. Changes in the UAE Coffee Industry - https://youtu.be/UKxM0ITYqI02. The UAE and the Coffee Crisis - https://youtu.be/myibyDphWkc3. Business Owners and the Coffee Supply Chain - https://youtu.be/mkJs_QL_VLs4. Owners and Staff in the UAE - https://youtu.be/z3dhuEBFqxA5. Trends in UAE Cafes - https://youtu.be/to3gfPmTikoIn this episode of the podcast series, Lee and Saeed discuss the evolution of the coffee industry in the UAE, emphasizing the shift from commercial to specialty coffee cultures, the rise of local roasters, and the increasing consumer knowledge and expectations. Saeed shares his journey, from starting with a small coffee roasting setup to operating successful cafes and a roastery. They also set the stage for future episodes in the series by hinting at upcoming discussions on the coffee crisis in the UAE. Join us for an insightful look into the craft of coffee and the challenges of building a coffee business in the UAE.Connect with Saeed Al Blooshi, El Matador Coffee Roasters, and Lama Cafe here:https://elmatadorcoffee.com/our-story.php https://www.instagram.com/elmatador.ae/ https://www.instagram.com/lamacafe_ae/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 860 Isabela Raposeiras - The Sins of the Past for Brazilian Coffee - Map It Forward Middle East Podcast

Play Episode Listen Later Jul 25, 2025 25:46

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.This series first aired on the Map It Forward Global Podcast in June 2025.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XUIn this final episode of the series, Lee concludes an enlightening conversation with Isabela from Coffee Lab in Brazil. They delve into the historical and ongoing issues of colonization and exploitation in the coffee industry, the significance of the Q grading system, and the importance of quality in ethical coffee production. Isabela shares her personal journey and insights as a barista and Q grader, emphasizing the need for fair compensation for producers. The episode wraps up with a discussion on the future of coffee quality metrics and a heartfelt closing message from Isabela.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 859 Isabela Raposeiras - Converting Brazilians to Specialty Coffee Drinkers - Map It Forward Middle East Podcast

Play Episode Listen Later Jul 24, 2025 35:43

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 4th of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.This series first aired on the Map It Forward Global Podcast in June 2025.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XUIn this episode of the podcast, Lee and Isabela discuss the current state and future of the Brazilian coffee market.They explore topics like the health benefits of coffee, the need for increased investment in Brazil's coffee industry, the challenges in converting Brazilian consumers to specialty coffee, and the impact of Brazil's taxing policies on coffee businesses. Isabela also shares her insights into how associations like the SCA can better support the industry and the critical need for coffee education. Additionally, the episode covers the importance of setting clear quality standards and the broader implications for the global coffee supply chain. Don't miss this insightful conversation that touches on everything from business strategy to the social impacts of coffee production.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 858 Isabela Raposeiras - The Role Of Specialty Coffee In Brazil - Map It Forward Middle East Podcast

Play Episode Listen Later Jul 23, 2025 28:27

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.This series first aired on the Map It Forward Global Podcast in June 2025.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XUIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the significance of specialty coffee to the Brazilian economy, environment, and social well-being. They discuss the need for consumer education, the challenges in shifting from staple to high-quality coffee, and the economic dynamics within the coffee industry. Isabela provides insights into how specialty coffee is viewed in Brazil, both from producing and consuming perspectives, and emphasizes the importance of fostering relationships and educating consumers to drive the specialty coffee movement forward.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 857 Isabela Raposeiras - Brazil's Specialty Coffee Market - Map It Forward Middle East Podcast

Play Episode Listen Later Jul 22, 2025 29:55

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.This series first aired on the Map It Forward Global Podcast in June 2025.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XUIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the intricacies of Brazil's internal specialty coffee market, sharing stories about the challenges and successes of building fair and sustainable trade relationships with coffee producers. Isabela talks about how paying fair prices and establishing long-term trust can positively impact producers and the coffee ecosystem. The episode also sheds light on the importance of specialty coffee for Brazil's economy, the environment, and the social dignity of Brazilian coffee farmers.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 856 Isabela Raposeiras - Misconceptions About Brazil's Coffee Industry - Map It Forward Middle East Podcast

Play Episode Listen Later Jul 21, 2025 28:23

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.This series first aired on the Map It Forward Global Podcast in June 2025.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XUIn this episode of the podcast, Lee and Isabela explore insights on the complexities of the Brazilian coffee industry.Isabela sheds light on misconceptions about Brazil as an origin country, the challenges faced by small coffee producers, and the importance of cupping and quality to make better decisions. The discussion also touches on the exploitation of producers by traders and cooperatives, and how Isabela's journey in the coffee world began. A must-watch for anyone wanting to delve deeper into the realities of coffee production in Brazil.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/ https://www.instagram.com/coffeelab_br/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 1400 Kelvin Ngow - Carbon and the Future the Coffee Industry - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jul 18, 2025 23:41

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.The five episodes of this series are:1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD42. The Longevity of Coffee - https://youtu.be/xdSdlwTukX03. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeAIn this final episode of the series on The Daily Coffee Pro Podcast, Lee and Kelvin discuss innovative strategies for reducing the carbon footprint in the coffee industry, the impact of sustainability, and the role of technology like IoT and AI in their operations. Kelvin shares insights into the challenges and benefits of transitioning to sustainable practices, hiring policies aimed at aligning values, and the potential future contributions of Gen Z and beyond. The episode offers a hopeful vision for a more sustainable coffee industry.Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:https://www.coffexcoffee.com/https://www.instagram.com/mono_origine/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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EP 1399 Kelvin Ngow - The Cost of Sustainability in Coffee - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jul 17, 2025 21:25

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.The five episodes of this series are:1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD42. The Longevity of Coffee - https://youtu.be/xdSdlwTukX03. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeAIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Kelvin explore the impact of climate change on coffee farming, the need for ethical sourcing, and the economic pressures on farmers. They also delve into the challenges of maintaining quality while competing on price and the moral responsibility of supporting sustainable practices. Join the conversation on how we can reduce the carbon footprint of coffee and ensure the industry's future.Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:https://www.coffexcoffee.com/https://www.instagram.com/mono_origine/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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EP 1397 Kelvin Ngow - The Longevity of Coffee - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jul 16, 2025 21:18

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.The five episodes of this series are:1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD42. The Longevity of Coffee - https://youtu.be/xdSdlwTukX03. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeAIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Kelvin explore the critical issue of reducing the carbon footprint in the coffee industry. Kelvin shares insights from his experiences and studies, highlighting the immediate threats posed by climate change, such as increased temperatures and droughts, particularly in Brazil. He emphasizes the importance of accessing real-time information from the ground to make quicker, more accurate decisions.Kelvin also discusses the impact of human industrialization on climate and suggests practical steps businesses and individuals can take to reduce their carbon footprint. Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:https://www.coffexcoffee.com/https://www.instagram.com/mono_origine/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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EP 1398 Kelvin Ngow - Reducing Carbon Emissions in Coffee - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jul 16, 2025 20:11

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.The five episodes of this series are:1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD42. The Longevity of Coffee - https://youtu.be/xdSdlwTukX03. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeAIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Kelvin Ngow discuss various strategies for reducing the carbon footprint in the coffee industry. Kelvin emphasizes the importance of data collection to establish a baseline for emissions, the use of renewable energy like solar panels, and the consolidation of coffee shipments to reduce carbon emissions. He also highlights the benefits of working with farmers who use sustainable practices. Kelvin shares insights into the challenges of the coffee supply chain, including the rise in coffee-related theft and the significance of building strong relationships with partners. Join us to learn about leadership in sustainability and practical ways to make the coffee industry more environmentally friendly.Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:https://www.coffexcoffee.com/https://www.instagram.com/mono_origine/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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EP 852 Yozo Otsuki - The Japanese Coffee Industry - Map It Forward Middle East Podcast

Play Episode Listen Later Jul 15, 2025 41:19

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Yozo Otsuki from Kurasu. In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.The five episodes in this series are:1. Becoming a Japanese Coffee Entrepreneur - https://youtu.be/6N6dEoLdFsQ2. The Japanese Coffee Industry - 3. Building a Coffee Concept - 4. Growing Kurasu Beyond Homewares - 5. Expanding Kurasu Globally - In this episode of The Daily Coffee Pro by Map It Forward, Lee and Yozo dive deep into the unique aspects of the Japanese coffee industry, drawing fascinating comparisons between Japanese and global coffee cultures. Yozo shares insights about his journey from a finance professional to a coffee entrepreneur, the influence of Japanese mastery on coffee brewing, and the meticulous, ritualistic nature of Japanese coffee craftsmanship.The discussion also covers the significant role of external influences in shaping Japan's coffee scene, the impact of omakase in coffee, and the delicate balance of sustaining business amidst tourism and local patronage. Lastly, they touch on the exchange of barista talent between Japan and Australia and its impact on both coffee cultures. Join us for a rich exploration of coffee passion, dedication, and the art of brewing.You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapanConnect with Yozo Otsuki and Kurasu here:https://kurasu.kyoto/https://www.instagram.com/kurasu.kyoto/https://www.linkedin.com/in/yozo-otsuki-84a13047/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

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EP 1396 Kelvin Ngow - Trajectory for the Sustainability of Coffee - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jul 14, 2025 26:55

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.The five episodes of this series are:1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD42. The Longevity of Coffee - https://youtu.be/xdSdlwTukX03. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeAIn this episode of The Daily Coffee Pro by Map It Forward, Kelvin shares his journey of transitioning to a more sustainable coffee business model after attending an impactful agroforestry seminar by Felipe Croce at FAF Coffees. The discussion covers the early days of Kelvin's coffee career, his experiences in the Malaysian specialty coffee scene, and his efforts to reduce the carbon footprint of coffee. Kelvin also talks about the importance of intentionality in building a brand and reveals the story and values behind Mono Origine.Tune in to hear how Kelvin's involvement in sustainable practices aims to create lasting change in the coffee industry.Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:https://www.coffexcoffee.com/https://www.instagram.com/mono_origine/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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EP 1395 George Howell - Coffee Varietals and The Coffee Industry - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jul 11, 2025 38:33

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E 4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this engaging and insightful episode of The Daily Coffee Pro by Map It Forward, with more than 50 years of experience in the coffee industry, George shares his reflections on the future of coffee varietals, sustainability in farming, and the ongoing challenges facing the coffee industry.This episode also explores the evolution of coffee roasting, the impact of tariffs on the coffee market, and the importance of sharing and collaboration within the coffee community. Tune in to hear George's passion for coffee and his hopes for the industry's future.Don't miss an episode laden with wisdom, especially for those invested in specialty coffee and industry trends.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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EP 1394 George Howell - The Role of Regenerative Agriculture in Coffee - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jul 10, 2025 24:17

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this episode of the podcast series, Lee and George engage in a deep conversation about regenerative agriculture's role in the future of coffee farming.They discuss the challenges farmers face, including climate change, labor shortages, and the fear of failure in adopting new agricultural methods. The conversation also highlights the importance of quality in regenerative coffee and the potential impact of advanced technologies like drones and robotics in coffee farming. Additionally, they touch upon the consumer's perspective on regenerative coffee and what it means for the coffee industry. Tune in to learn about the dynamic changes shaping coffee farming and the importance of sustainable practices.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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EP 1393 George Howell - Passing on Price Increases to Customers - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jul 9, 2025 26:23

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this episode of the podcast series, Lee and George discuss the impact of rising coffee prices on the industry and whether these increases should be passed on to consumers. George shares insights from his experiences dating back to 1975, including how the black frost in Brazil affected coffee prices and the subsequent impact on his business, Coffee Connection. He details the challenges faced by small cafes and roasters in balancing quality and price, as well as the evolving landscape of specialty coffee. As part of a five-part series, this episode also touches on the broader implications for the future of coffee prices and quality. Stay tuned for the next episode where they will delve into the role of regenerative agriculture in coffee.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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EP 1392 George Howell - Should Coffee Be Priced Differently? - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jul 8, 2025 21:57

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this episode of this series, Lee and George discuss the complexities of coffee pricing, differentiating between green and roasted coffee, and the challenges small companies face in a capitalistic market.George shares his experiences with wholesale and retail coffee businesses and the impact of market trends on pricing. They also explore regenerative coffee farming and strategies to improve coffee quality and sustainability amidst ecological challenges.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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Ex-Files #4: Customer Training

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Play Episode Listen Later Jul 8, 2025 59:41

00:51 Customer Training for Coffee Roasters03:44 The Role of Trainers in Coffee Businesses07:45 Monetizing Training Programs11:37 Engaging Different Learning Styles14:39 Training Centers vs. On-Site Training18:36 Monetizing Training and Communicating Value22:29 The Importance of Standards in Training26:00 Alternative Brewing Methods in Restaurants29:31 Consultative Selling in Coffee Training32:41 Communication Styles in Training37:02 Standardization vs. Individual Expression43:49 The Value of Industry Standards52:43 Conclusion: The Importance of Training in Coffee Visit and Explore Covoya! TAKE OUR LISTENER SURVEY

EP 1391 George Howell - What is Quality? - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jul 7, 2025 33:51

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this episode of The Daily Coffee Pro by Map It Forward, Lee and George explore the concept of quality in coffee, emphasizing its importance both in taste and ethical cultivation. George shares his journey from art to coffee, examining how his focus on authenticity and excellence has shaped his approach to the coffee business. The conversation delves into cultural differences in coffee preferences, the evolution of quality over time, and the potential future of coffee amid growing challenges. Tune in to gain valuable insights into what truly defines quality coffee.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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Ex-Files #3: Cupping and QC Basics

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Play Episode Listen Later Jul 2, 2025 55:22

TakeawaysQuality assurance is crucial in coffee roasting.Cupping is essential for coffee quality.You need to taste your own coffee.Cupping should be a priority in your business.Learn to cup, then cup to learn.Make cupping enjoyable and accessible.Invest in basic quality control tools.Cupping with peers enhances learning.Practice is key to improving your cupping skills.Production brewing can be more effective than cupping. Visit and Explore Covoya! TAKE OUR LISTENER SURVEY

EP 1385 Isabela Raposeiras - The Sins of the Past for Brazilian Coffee - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jun 27, 2025 25:51

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/ROjyCPoxPKs2. Brazil's Specialty Coffee Market - https://youtu.be/E1qVdiscDD83. The Role Of Specialty Coffee In Brazil - https://youtu.be/DCTAOemqkxc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/Ktg46VYhd0Q5. The Sins of the Past for Brazilian Coffee - https://youtu.be/H-WxC9PLqOcIn this final episode of the series, Lee concludes an enlightening conversation with Isabela from Coffee Lab in Brazil. They delve into the historical and ongoing issues of colonization and exploitation in the coffee industry, the significance of the Q grading system, and the importance of quality in ethical coffee production. Isabela shares her personal journey and insights as a barista and Q grader, emphasizing the need for fair compensation for producers. The episode wraps up with a discussion on the future of coffee quality metrics and a heartfelt closing message from Isabela.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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EP 1384 Isabela Raposeiras - Converting Brazilians to Specialty Coffee Drinkers - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jun 26, 2025 35:53

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/ROjyCPoxPKs2. Brazil's Specialty Coffee Market - https://youtu.be/E1qVdiscDD83. The Role Of Specialty Coffee In Brazil - https://youtu.be/DCTAOemqkxc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/Ktg46VYhd0Q5. The Sins of the Past for Brazilian Coffee - https://youtu.be/H-WxC9PLqOcIn this episode of the Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the current state and future of the Brazilian coffee market.They explore topics like the health benefits of coffee, the need for increased investment in Brazil's coffee industry, the challenges in converting Brazilian consumers to specialty coffee, and the impact of Brazil's taxing policies on coffee businesses. Isabela also shares her insights into how associations like the SCA can better support the industry and the critical need for coffee education. Additionally, the episode covers the importance of setting clear quality standards and the broader implications for the global coffee supply chain. Don't miss this insightful conversation that touches on everything from business strategy to the social impacts of coffee production.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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EP 1383 Isabela Raposeiras - The Role Of Specialty Coffee In Brazil - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jun 25, 2025 28:27

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/ROjyCPoxPKs2. Brazil's Specialty Coffee Market - https://youtu.be/E1qVdiscDD83. The Role Of Specialty Coffee In Brazil - https://youtu.be/DCTAOemqkxc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/Ktg46VYhd0Q5. The Sins of the Past for Brazilian Coffee - https://youtu.be/H-WxC9PLqOcIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the significance of specialty coffee to the Brazilian economy, environment, and social well-being. They discuss the need for consumer education, the challenges in shifting from staple to high-quality coffee, and the economic dynamics within the coffee industry. Isabela provides insights into how specialty coffee is viewed in Brazil, both from producing and consuming perspectives, and emphasizes the importance of fostering relationships and educating consumers to drive the specialty coffee movement forward.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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EP 1382 Isabela Raposeiras - Brazil's Specialty Coffee Market - The Daily Coffee Pro Podcast by Map It Forward

Play Episode Listen Later Jun 24, 2025 29:55

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/ROjyCPoxPKs2. Brazil's Specialty Coffee Market - https://youtu.be/E1qVdiscDD83. The Role Of Specialty Coffee In Brazil - https://youtu.be/DCTAOemqkxc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/Ktg46VYhd0Q5. The Sins of the Past for Brazilian Coffee - https://youtu.be/H-WxC9PLqOcIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the intricacies of Brazil's internal specialty coffee market, sharing stories about the challenges and successes of building fair and sustainable trade relationships with coffee producers. Isabela talks about how paying fair prices and establishing long-term trust can positively impact producers and the coffee ecosystem. The episode also sheds light on the importance of specialty coffee for Brazil's economy, the environment, and the social dignity of Brazilian coffee farmers.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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EP 1381 Isabela Raposeiras - Misconceptions About Brazil's Coffee Industry - The Daily Coffee Pro Podcast by Map It Forward

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Play Episode Listen Later Jun 23, 2025 28:23

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/ROjyCPoxPKs2. Brazil's Specialty Coffee Market - https://youtu.be/E1qVdiscDD83. The Role Of Specialty Coffee In Brazil - https://youtu.be/DCTAOemqkxc4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/Ktg46VYhd0Q5. The Sins of the Past for Brazilian Coffee - https://youtu.be/H-WxC9PLqOcIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela explore insights on the complexities of the Brazilian coffee industry.Isabela sheds light on misconceptions about Brazil as an origin country, the challenges faced by small coffee producers, and the importance of cupping and quality to make better decisions. The discussion also touches on the exploitation of producers by traders and cooperatives, and how Isabela's journey in the coffee world began. A must-watch for anyone wanting to delve deeper into the realities of coffee production in Brazil.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

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How Oregon's coffee industry is affected by federal upheaval

Think Out Loud

Play Episode Listen Later Jun 17, 2025 17:24

Coffee leaders in Oregon recently held a roundtable discussion with Democratic U.S. Rep. Suzanne Bonamici to discuss how changes at the federal level are affecting the industry, according to Daily Coffee News. Leaders in the Portland area say they’re concerned about how a 10% tariff could affect already high coffee prices. Additionally, countries that produce coffee including Kenya, Ethiopia and Honduras have been hit by USAID cuts. Programs that operated with USAID funding have been shut down overnight, affecting farmers and supply chains. Emily Smith is a relationship representative for Hacea Coffee. Darrin Daniel is a consultant for coffee roasters and retailers and has more than two decades of experience as a green coffee buyer. Cassy Gleason is the co-owner of Buckman Coffee Factory and Marigold Coffee. They join us with more on how Oregon’s coffee industry is tied to international relations and what federal policies mean at the state level.

EP 1377 Yozo Otsuki - The Japanese Coffee Industry - The Daily Coffee Pro Podcast by Map It Forward