MAP IT FORWARD Middle East

If you love what we do and want to support more of the work we do at Map It Forward, become a premium YouTube Subscriber or a paid Patreon backer here for perks:• https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforward••••••••••••••••••••••••••••••••This is the 5th episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.The five episodes in this series are:1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBYIn this episode of the podcast series, Lee and Susie discuss the various challenges faced by the Cup of Excellence program and the coffee industry.They delve into issues like innovation in coffee processing, maintaining coffee quality, logistical problems, and the impact of tariffs. They also highlight the importance of industry support and membership for sustaining and growing the program. Learn about the complexities and mission of Cup of Excellence, and the pivotal role it plays in the specialty coffee industry.Connect with the Ace and Cup of Excellence teams here:https://cupofexcellence.org/https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Looking to join an interesting monthly live coffee industry online meetup? - Exclusively for "Roasted Coffee" Patreon backers. https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••This is the 4th episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.The five episodes in this series are:1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBYIn this episode of the podcast series, Lee and Susie discuss George Howell's experience with discovering an exceptional coffee in Peru and the broader challenges faced in the coffee industry, including the complexities in connecting extraordinary coffees with consumers. They explore the historical and current obstacles faced by both coffee farmers and buyers. The conversation highlights the importance of infrastructure, politics, and consistent quality in transforming the coffee industry. Connect with the Ace and Cup of Excellence teams here:https://cupofexcellence.org/https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Interested in our business advisory services for your small, medium, or large business across the coffee value chain? All services come with a 100% money-back guarantee.Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 3rd episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.The five episodes in this series are:1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBYIn this episode of the podcast series, Lee and Susie discuss the significant impact CoE has had on the coffee industry, particularly for coffee roasters.They discuss how rewarding farmers for high-quality coffee leads to a better consumer experience and loyal customers. The episode also highlights the importance of roasters telling the story behind the coffee, fostering genuine connections within the supply chain, and the role of CoE in advancing specialty coffee and bringing people together. Tune in for an insightful conversation about how CoE has shaped the coffee landscape over the decades.Connect with the Ace and Cup of Excellence teams here:https://cupofexcellence.org/https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••This is the 2nd episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.The five episodes in this series are:1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBYIn this episode of the podcast series, Lee talks with Susie about the significant impact the Cup of Excellence has had on coffee farmers at origin. They discuss the transition from blended coffees to recognizing high-quality individual lots, how CoE competitions lead to increased premiums and long-term relationships between farmers and roasters, and the indirect benefits that have revolutionized local coffee industries. They also touch on CoE's rigorous, blind-judged process and the inner workings of national and international juries. Learn more about how innovative practices in farming are rewarded and how CoE has contributed to substantial economic development in coffee-producing regions.Connect with the Ace and Cup of Excellence teams here:https://cupofexcellence.org/https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com••••••••••••••••••••••••••••••••This is the first episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.The five episodes in this series are:1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBYIn this episode of the podcast series, Lee and Susie discuss the CoE program's inception and its transformative impact on the specialty coffee industry. Susie shares fascinating insights into the early days of CoE, including the initial competitions, challenges overcome, and how the platform helped discover unknown high-quality coffees. The conversation also delves into how CoE fostered transparency and direct trade between coffee farmers and global roasters, offering unprecedented recognition and premiums to small-scale farmers.Connect with the Ace and Cup of Excellence teams here:https://cupofexcellence.org/ https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 5th of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.This series first aired on The Daily Coffee Pro Podcast by Map It Forward.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB42. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv04. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9cIn this episode of the podcast series, Lee and Nora discuss the complex issues surrounding the coffee development sector, including the impact of reducing development funds and the potential future of the coffee industry. They touch on topics like migration, economic disparity, and the challenges and hopes of running a nonprofit organization in the current volatile climate. Additionally, the episode introduces an upcoming mastermind group for aspiring coffee business owners. Tune in for an insightful conversation about the future of coffee and its interconnected sectors. Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/https://www.instagram.com/thechaincollaborative••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 4th of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.This series first aired on The Daily Coffee Pro Podcast by Map It Forward.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB42. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv04. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9cIn this episode of the podcast series, Lee and Nora discuss the misconceptions surrounding the development sector within the coffee industry.The discussion addresses issues such as corruption in nonprofits, the real impact of corporate social responsibility, and the need for fair compensation for coffee farmers. They also explore the limited understanding businesses have about the actual contributions and roles of nonprofits and the essential need to invest in agriculture broadly. The episode provides an in-depth look at the challenges facing the sector and calls for a more nuanced approach to development work. Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/https://www.instagram.com/thechaincollaborative••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 3rd of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.This series first aired on The Daily Coffee Pro Podcast by Map It Forward.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB42. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv04. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9cIn this episode of the podcast series, Lee and Nora delve into the intricate dynamics of the development sector within the coffee industry. They discuss the significant impact of USAID funding cuts, the disparities in compensation between the nonprofit and corporate sectors, and how these challenges affect coffee farmers. The conversation also explores the broader implications of global trade, capitalism, and the resilience of farmers. Stay tuned for valuable insights on whether the development sector can survive in the volatile coffee industry of 2025.Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/https://www.instagram.com/thechaincollaborative••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 2nd of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.This series first aired on The Daily Coffee Pro Podcast by Map It Forward.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB42. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv04. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9cIn this episode of the podcast series, Lee and Nora explore the concept of 'poverty smoothing' activities carried out by nonprofits and discuss whether these efforts are changing the capitalist structures impacting coffee communities. The conversation touches upon the efficacy of the development sector, the challenges of capitalism in the coffee industry, and how to evaluate the performance and trustworthiness of nonprofits. Join us for an enlightening discussion on the sustainability and future of the coffee industry.The article Nora references in this article is:https://www.lemonde.fr/en/archives/article/2022/03/23/reparations-as-philanthropy-radically-rethinking-giving-in-africa_5979040_113.html Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/https://www.instagram.com/thechaincollaborative••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the first of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.This series first aired on The Daily Coffee Pro Podcast by Map It Forward.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB4 2. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo 3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv0 4. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE 5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9c In this episode of the podcast series, Lee and Nora explore the historical context and evolution of non-profits, certifications, and the role of government and corporate control in shaping the industry. The conversation dives deep into whether the coffee sector's current structure necessitates the involvement of non-profits and NGOs and scrutinizes their impact on coffee producers and communities. Tune in for an insightful discussion about the complexities and challenges facing the global coffee sector.The article Nora references in this article is: https://www.lemonde.fr/en/archives/article/2022/03/23/reparations-as-philanthropy-radically-rethinking-giving-in-africa_5979040_113.html Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/ https://www.instagram.com/thechaincollaborative••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 5th of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW83. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg4. The Truth About Origin - https://youtu.be/UCaI9kvedTo5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8In the final episode of this thought-provoking series, Lee and Brendan discuss the impact of pricing crises, tariffs, and climate change on small coffee producers and roasters.The conversation highlights the urgent need for structural change, collective action, and innovative approaches to ensure the sustainability and growth of the coffee industry.Tune in for an eye-opening discussion that could reshape your perspective on the coffee supply chain.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/https://www.instagram.com/semillacoffee/https://www.linkedin.com/in/brendan-adams-a262655a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 4th of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW83. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg4. The Truth About Origin - https://youtu.be/UCaI9kvedTo5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8In this episode of the podcast series, Lee and Brendan discuss the complexities and diverse realities of coffee trade and origin.They delve into the misconceptions about Colombian coffee, the importance of visiting coffee origins, and understanding the true experiences of coffee producers.Adams shares insights on how conventional markets and specialty coffee markets operate differently, and the significant impact of local economies and traditional practices on coffee trade.Don't miss out on this eye-opening conversation about the truths behind your cup of coffee.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/https://www.instagram.com/semillacoffee/https://www.linkedin.com/in/brendan-adams-a262655a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 3rd of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW83. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg4. The Truth About Origin - https://youtu.be/UCaI9kvedTo5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8In this episode of the podcast series, Lee and Brendan discuss the struggles faced by coffee producers, the broken promises within the specialty coffee industry, and the financial and emotional burdens on both producers and roasters.The conversation emphasizes the need for true relationships, responsible business practices, and a shift away from focusing solely on quality towards understanding the real issues at origin.If you're a coffee producer, roaster, or cafe owner looking to adapt and thrive, don't miss this episode.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/https://www.instagram.com/semillacoffee/https://www.linkedin.com/in/brendan-adams-a262655a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 2nd of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW8 3. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg 4. The Truth About Origin - https://youtu.be/UCaI9kvedTo 5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8 In this episode of the podcast series, Lee and Brendan explore the complexities of coffee quality and sourcing. They delve into the murky realities of how wealth and products in the coffee industry have been misappropriated and the often hidden dynamics of the supply chain. Brendan shares anecdotes and insights from his experiences, emphasizing the need for a deeper understanding of quality beyond just taste and price. This conversation also sets the stage for the next episode, where they discuss critical questions we should be asking about the supply chain. Join us as we unpack the real challenges and opportunities in the world of specialty coffee.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/ https://www.instagram.com/semillacoffee/ https://www.linkedin.com/in/brendan-adams-a262655a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the first of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Map It Forward Middle East Podcast.In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW8 3. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg 4. The Truth About Origin - https://youtu.be/UCaI9kvedTo 5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8 In this episode of the podcast, Lee and Brendan discuss the evolution and current state of specialty coffee. They explore how consumers' interests are shifting towards supporting producers in meaningful ways, and how the industry has evolved from focusing solely on coffee quality to embracing principles of sustainability and justice. The conversation delves into the challenges and opportunities in the specialty coffee supply chain, the importance of community-wide commitment, and the growing influence of financial interests. Tune in to gain valuable insights and join the discussion on the future of the coffee industry.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/ https://www.instagram.com/semillacoffee/ https://www.linkedin.com/in/brendan-adams-a262655a/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video.The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf82. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nMIn the final episode of this intensive series, Lee and Michael discuss the significant changes and future direction of CQI, amidst the various crises set to impact the coffee industry by 2025. Michael provides insights into how CQI plans to navigate these challenges and maintain trust within the community. This episode unpacks the critical role of quality in the coffee trade and what CQI is doing to uphold its mission despite the hurdles. Don't miss this closing chapter filled with vital industry insights.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video.The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf82. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nMIn this episode of the Daily Coffee Pro by Map It Forward, host Lee Safar converses with Michael Sheridan about CQI's critical transition, immediate next steps after recent decisions, will the industry find a path back to trusting the CQI, and the broader impact on the coffee industry. Sheridan details the four key processes involved in the transition phase, including the fast-track path for Q graders to the new Q system, the PHP program's curriculum review, and efforts to rebuild trust within the community. They discuss organizational sentiments and the implications of the CQI-SCA relationship, while also touching on perceptions of the recent changes and the future roadmap.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video.The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf82. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nMIn this episode of the Daily Coffee Pro by Map It Forward, Lee engages in a heated and detailed discussion with Michael Sheridan from the CQI. They delve into the reasons and aftermath of the recent changes in CQI's licensing agreement with the SCA. Michael clarifies the decision-making process, the lack of community consultation, and the subsequent reaction from the Q grading community. This candid conversation aims to address the feelings of betrayal and distrust while providing insights into the future steps for the CQI. Join us as we explore the complexities and challenges faced by the organization in this pivotal moment.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video.The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf82. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nMIn this in-depth episode of The Daily Coffee Pro by Map It Forward, Lee and Michael from the Coffee Quality Institute (CQI) discuss the significant changes at CQI, focusing on its mission to serve coffee producers and the implications of the recent agreement with the Specialty Coffee Association (SCA). They explore the historical context, the challenges faced by CQI, the financial considerations, and the details of the new licensing and grant agreements that shape the future of coffee quality standards. Michael provides insights into the roles of both organizations, the importance of development projects, and the potential impact on the coffee industry at large.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the first of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video.The 5 episodes in this series are:The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf8 2. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nMWelcome to the first episode of The Daily Coffee Pro's new series featuring Michael Sheridan from the Coffee Quality Institute (CQI). Lee and Michael engage in a profound discussion about the challenges faced over the last few months, the importance of hard conversations, and the impact of CQI's work on the coffee industry. They delve into Michael's 20-year journey in coffee, his passion for development work, and the significance of CQI's mission: to improve both the quality of coffee and the lives of coffee producers. The episode sets the stage for understanding the complexities of coffee quality, the role of the Q program, and the transformative effects of post-harvest processing innovations.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UThis episode explores how science and technology influence coffee tasting, the role of human experience in sensory analysis, and the ethical implications in the coffee industry. Lee shares her own background in sensory science and critiques the commercialization of sensory expert training. The conversation also touches on the evolution of sensory machines and the importance of 'by humans, for humans' in maintaining the essence of specialty coffee. Plus, insights on technology's limitations and potential in preserving human-centered coffee experiences. Don't miss this thoughtful conclusion to an engaging series!Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the podcast series, Lee and Ian discuss the concept of quality in the coffee industry, emphasizing the challenges with defining 'distinctive attributes' and the limitations of the Coffee Value Assessment (CVA) in resolving transparency issues. Ian criticizes the CVA for potentially increasing opacity rather than clarity and argues that it fails to address fundamental issues around quality and cupping forms. Tune in to understand why the industry might not benefit from the CVA and how true transparency can be achieved.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the podcast series, Lee and Ian discuss the role of coffee competitions in the industry and their relationship to coffee quality.They delve into the recent Best of Panama auction, where a coffee scored 98 points and sold for $30,200 per kilo. The conversation touches on the impact of such high prices on the market, the potential for bias in judging, and the pros and cons of these competitions for producers and the industry at large. They also explore whether the hype around competition-winning coffees detracts from broader industry issues such as sustainable pricing for farmers.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the podcast series, Lee and Ian deep into the concept of quality in the coffee industry. They explore how quality is defined, the subjective versus objective nature of sensory science, and the implications for the coffee industry. They also discuss the role of industry norms, quality standards, and the influence of human biases in sensory evaluation. Join the conversation and discover why defining quality in coffee is more complex than it seems.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the first of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the series, Lee and Ian discuss the tools used to assess coffee quality, including cupping forms, gadgets, and the essential role of people. Ian shares insights from his extensive experience at Cafe Imports and highlights the industry's broader issues of defining and measuring coffee quality.This episode also covers a discussion about the current state and effectiveness of the Coffee Value Assessment (CVA) in the specialty coffee industry. Ian critiques the CVA for being inadequate in its claims and emphasizes the distinction between specialty coffee professionals and food technologists. Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a 5-part series on the Map It Forward Middle East Podcast, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/VS9X7vXK2w02. A Coffee Career in the Middle East - https://youtu.be/9qY5PGXVlqQ3. A Multicultural Coffee Community - https://youtu.be/3OvgIdGplNM4. The Complex World of Coffee Competitions - https://youtu.be/R9dzXGemWOg5. Paving a Career Path in Coffee - https://youtu.be/1WPbKktRF4EIn this final episode of our five-part series, Purity, On, and Ran discuss how to be intentional about building a career in the coffee industry.The episode emphasizes the importance of not just chasing any job but finding a place where you can grow and be nurtured.The guests share their personal journeys and offer advice for young baristas and coffee professionals.They also touch on the value of people skills and the significance of being part of a supportive team.The episode wraps up with a reflection on what they hope their future selves will gain from listening to this conversation. Don't miss the insights and practical advice shared in this heartfelt finale.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a 5-part series on the Map It Forward Middle East Podcast, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/VS9X7vXK2w02. A Coffee Career in the Middle East - https://youtu.be/9qY5PGXVlqQ3. A Multicultural Coffee Community - https://youtu.be/3OvgIdGplNM4. The Complex World of Coffee Competitions - https://youtu.be/R9dzXGemWOg5. Paving a Career Path in Coffee - https://youtu.be/1WPbKktRF4EIn this episode of the podcast, we dive into the complexities and impacts of coffee competitions with Purity, On, and Ran, and discuss the personal and financial challenges involved, the emotional toll on competitors, and the quest for validation. The discussion also highlights the lack of fairness in international competitions, especially for those from regions with visa restrictions.Join us as we explore whether these competitions are worth the effort and how they influence careers in the coffee industry.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 3rd of a 5-part series on the Map It Forward Middle East Podcast, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/VS9X7vXK2w02. A Coffee Career in the Middle East - https://youtu.be/9qY5PGXVlqQ3. A Multicultural Coffee Community - https://youtu.be/3OvgIdGplNM4. The Complex World of Coffee Competitions - https://youtu.be/R9dzXGemWOg5. Paving a Career Path in Coffee - https://youtu.be/1WPbKktRF4EIn this episode of the podcast series, Purity, Ran, and On, professionals from different cultural backgrounds who have found a career in Dubai's dynamic coffee industry, discuss the challenges and benefits of working in a multicultural environment, including communication barriers and the importance of empathy and emotional intelligence.The conversation also touches on how diversity enriches the workplace and the unique experience of adapting to different cultural norms and hospitality standards in the Middle East. Tune in to understand the complexities and beauties of the coffee community in Dubai.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a 5-part series on the Map It Forward Middle East Podcast, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/VS9X7vXK2w02. A Coffee Career in the Middle East - https://youtu.be/9qY5PGXVlqQ3. A Multicultural Coffee Community - https://youtu.be/3OvgIdGplNM4. The Complex World of Coffee Competitions - https://youtu.be/R9dzXGemWOg5. Paving a Career Path in Coffee - https://youtu.be/1WPbKktRF4EIn this episode of the podcast series, Purity, On, and Ran discuss how their careers in the coffee industry have evolved in the Middle East, the rapid growth and innovations in Dubai's coffee scene, and the challenges and opportunities they face.Learn about the unique cultural melting pot in Dubai's coffee community and how Raw Coffee Co. stands out as a remarkable example of long-term success. This episode offers valuable insights for anyone interested in the coffee industry, especially in the dynamic environment of the Middle East.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a 5-part series on the Map It Forward Middle East Podcast, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/VS9X7vXK2w02. A Coffee Career in the Middle East - https://youtu.be/9qY5PGXVlqQ3. A Multicultural Coffee Community - https://youtu.be/3OvgIdGplNM4. The Complex World of Coffee Competitions - https://youtu.be/R9dzXGemWOg5. Paving a Career Path in Coffee - https://youtu.be/1WPbKktRF4E In this first Episode of the podcast series, we delve into the inspiring journeys of Purity Wangare, Sai On, and Ran Gurung from Raw Coffee Company. Hear how they transitioned from various professions into the world of coffee, the challenges and triumphs they faced along the way, and how the vibrant coffee scene in the Middle East has transformed their lives.This episode highlights their individual paths, from starting as waitresses or baristas to becoming key figures in customer service, roasting, and visual storytelling.Discover the human connections and cultural shifts that make coffee a powerful force in their lives and in this fast-evolving market. Don't miss their motivational stories and invaluable insights in this must-watch series.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purity Ran: https://www.instagram.com/dpoogurunq On: https://www.instagram.com/0nvision/ https://www.linkedin.com/in/saion/ RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a 5-part series on the Map It Forward Middle East Podcast with David Zabinsky and Valeria Garcia, owners of the Kurasu UAE franchise.In this series, David and Valeria help us understand the process they went through bringing a globally recognised franchise from Kyoto, Japan, to Dubai and the wider UAE. The five episodes of this series are:1. Bringing a Global Coffee Brand to Dubai - https://youtu.be/8MeB02Wlbfk2. Preparing To Launch a Coffee Franchise in Dubai - https://youtu.be/YAR_78VpKWM3. Launching the First Kurasu in Dubai - https://youtu.be/C1hT-njJJT84. Unexpected Challenges Launching in Dubai - https://youtu.be/zEoKxHNg2DM5. The Future of Specialty Coffee in the UAE - https://youtu.be/sTwXkqCs08gIn the final episode of the podcast series with Lee, Valeria, and David deep dive into the dynamics of the global coffee industry, the challenges faced by coffee farmers, and the evolving consumer behavior towards specialty coffee. The conversation addresses the impacts of climate change, succession planning in coffee farming, and the technological advancements in the industry. The episode also explores the future trajectory of coffee and tea consumption and the potential automation in coffee shops. Tune in to understand why building a business like Kurasu, with a focus on customer experience and specialty products, can provide a competitive edge in the volatile coffee market.Connect with Kurasu DXB/UAE as well as David Zabinsky and Valeria Garcia here:https://www.instagram.com/kurasudxb/https://www.linkedin.com/in/valeria-garcia-16a266176/https://www.linkedin.com/in/davidzabinsky/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a 5-part series on the Map It Forward Middle East Podcast with David Zabinsky and Valeria Garcia, owners of the Kurasu UAE franchise.In this series, David and Valeria help us understand the process they went through bringing a globally recognised franchise from Kyoto, Japan, to Dubai and the wider UAE. The five episodes of this series are:1. Bringing a Global Coffee Brand to Dubai - https://youtu.be/8MeB02Wlbfk2. Preparing To Launch a Coffee Franchise in Dubai - https://youtu.be/YAR_78VpKWM3. Launching the First Kurasu in Dubai - https://youtu.be/C1hT-njJJT84. Unexpected Challenges Launching in Dubai - https://youtu.be/zEoKxHNg2DM5. The Future of Specialty Coffee in the UAE - https://youtu.be/sTwXkqCs08gIn this episode of the podcast series, Lee, David, and Valeria delve into issues such as customs complications, merchandise delays, and the impact of the coffee crisis on the industry.The conversation also touches upon the matcha craze, the importance of water filtration for quality coffee, and the broader implications for the coffee trade. Don't miss this insightful discussion on the hurdles of starting a coffee business in a new market.Connect with Kurasu DXB/UAE as well as David Zabinsky and Valeria Garcia here:https://www.instagram.com/kurasudxb/https://www.linkedin.com/in/valeria-garcia-16a266176/https://www.linkedin.com/in/davidzabinsky/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a 5-part series on the Map It Forward Middle East Podcast with David Zabinsky and Valeria Garcia, owners of the Kurasu UAE franchise.In this series, David and Valeria help us understand the process they went through bringing a globally recognised franchise from Kyoto, Japan, to Dubai and the wider UAE. The five episodes of this series are:1. Bringing a Global Coffee Brand to Dubai - https://youtu.be/8MeB02Wlbfk2. Preparing To Launch a Coffee Franchise in Dubai - https://youtu.be/YAR_78VpKWM3. Launching the First Kurasu in Dubai - https://youtu.be/C1hT-njJJT84. Unexpected Challenges Launching in Dubai - https://youtu.be/zEoKxHNg2DM5. The Future of Specialty Coffee in the UAE - https://youtu.be/sTwXkqCs08gIn this episode of the podcast series, Lee, David, and Valeria discuss the challenges, the unexpected viral success, and the emotional and physical toll of opening their first store.Learn about their experience of building a dedicated team and the importance of being hands-on owners. Join us for insights into the hard work and rewarding moments that come with bringing a beloved coffee brand to the UAE.Connect with Kurasu DXB/UAE as well as David Zabinsky and Valeria Garcia here:https://www.instagram.com/kurasudxb/https://www.linkedin.com/in/valeria-garcia-16a266176/https://www.linkedin.com/in/davidzabinsky/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 2nd of a 5-part series on the Map It Forward Middle East Podcast with David Zabinsky and Valeria Garcia, owners of the Kurasu UAE franchise.In this series, David and Valeria help us understand the process they went through bringing a globally recognised franchise from Kyoto, Japan, to Dubai and the wider UAE. The five episodes of this series are:1. Bringing a Global Coffee Brand to Dubai - https://youtu.be/8MeB02Wlbfk2. Preparing To Launch a Coffee Franchise in Dubai - https://youtu.be/YAR_78VpKWM3. Launching the First Kurasu in Dubai - https://youtu.be/C1hT-njJJT84. Unexpected Challenges Launching in Dubai - https://youtu.be/zEoKxHNg2DM5. The Future of Specialty Coffee in the UAE - https://youtu.be/sTwXkqCs08gIn this episode of the podcast series, Lee, David and Valeria discuss the critical steps of team building, including hiring criteria focused on experience, confidence, and a genuine appreciation for the Kurasu brand.The conversation also explores the challenges of finding the right location in a competitive market like Dubai, the unique aspects of the Dar Wasl area, and Kurasu's distinct culture of minimalistic and high-quality customer experience. Additionally, David and Valeria share their personal experiences, fears, and inspirations in bringing Kurasu to Dubai. For more insights and details, watch the full episode.Connect with Kurasu DXB/UAE as well as David Zabinsky and Valeria Garcia here:https://www.instagram.com/kurasudxb/https://www.linkedin.com/in/valeria-garcia-16a266176/https://www.linkedin.com/in/davidzabinsky/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a 5-part series on the Map It Forward Middle East Podcast with David Zabinsky and Valeria Garcia, owners of the Kurasu UAE franchise.In this series, David and Valeria help us understand the process they went through bringing a globally recognised franchise from Kyoto, Japan, to Dubai and the wider UAE. The five episodes of this series are:1. Bringing a Global Coffee Brand to Dubai - https://youtu.be/8MeB02Wlbfk2. Preparing To Launch a Coffee Franchise in Dubai - https://youtu.be/YAR_78VpKWM3. Launching the First Kurasu in Dubai - https://youtu.be/C1hT-njJJT84. Unexpected Challenges Launching in Dubai - https://youtu.be/zEoKxHNg2DM5. The Future of Specialty Coffee in the UAE - https://youtu.be/sTwXkqCs08gIn this episode of the podcast series, Lee, Valeria, and David discuss how their admiration for the Japanese coffee brand Kurasu led to their venture of bringing it to Dubai. From discovering Kurasu on YouTube to making the first contact with the founder Yozo Otsuki, and eventually visiting Kyoto to solidify their partnership, David and Valeria share their journey in detail. Topics include the saturated coffee market in Dubai, the couple's background, and their steps in opening the Kurasu franchise in the UAE. Stay tuned to learn the intricacies of navigating a new coffee business in a competitive environment.Connect with Kurasu DXB/UAE as well as David Zabinsky and Valeria Garcia here:https://www.instagram.com/kurasudxb/ https://www.linkedin.com/in/valeria-garcia-16a266176/ https://www.linkedin.com/in/davidzabinsky/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/NoIyvxIEKHY2. Defining Quality in the Coffee Industry - https://youtu.be/1B5XZbBgfoo3. Coffee Competition and Coffee Quality - https://youtu.be/848P1bhuVsk4. The CVA Isn't Solving Problems - https://youtu.be/a_SWpLql0FU5. The Future Technology of Coffee - https://youtu.be/7XaTBVLiNpoIn the final episode of this podcast series, Lee and Reza explore the future of the coffee industry and impact of advancing technology on roles like baristas, Q graders, and cuppers. They also touch on the emergence of brands like Luckin in the U.S. market and how social media could redefine coffee quality.With insights on technology, industry trends, and business advice, this episode offers a comprehensive look at what's ahead for coffee professionals.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/NoIyvxIEKHY2. Defining Quality in the Coffee Industry - https://youtu.be/1B5XZbBgfoo3. Coffee Competition and Coffee Quality - https://youtu.be/848P1bhuVsk4. The CVA Isn't Solving Problems - https://youtu.be/a_SWpLql0FU5. The Future Technology of Coffee - https://youtu.be/7XaTBVLiNpoIn this episode of the podcast, Lee and Reza delve into the complexities of quality assessment in the coffee industry.They critically analyze the new Coffee Value Assessment (CVA) and its impact on the industry, questioning whether it resolves issues relating to centralized power, inequality, and the focus on the consumer side over producers. The conversation also touches on sensory science, the disparity in pay within the coffee supply chain, and the challenges posed by dynamic perceptions of quality. Tune in to explore these pressing issues and their implications for coffee producers and industry professionals.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/NoIyvxIEKHY2. Defining Quality in the Coffee Industry - https://youtu.be/1B5XZbBgfoo3. Coffee Competition and Coffee Quality - https://youtu.be/848P1bhuVsk4. The CVA Isn't Solving Problems - https://youtu.be/a_SWpLql0FU5. The Future Technology of Coffee - https://youtu.be/7XaTBVLiNpoIn this episode of the podcast series, Lee and Reza discuss the intricacies and impact of coffee competitions on the industry. They delve into how these competitions influence perceptions of quality, the limitations and challenges they introduce, and the bias that can occur during judging. The conversation also touches on the broader implications for baristas, the significance of these events within the industry, and why some professionals dedicate their resources to competitions. Additionally, the episode explores the controversial aspects surrounding the business side of these competitions and their actual benefit to the coffee community. Join us for an insightful discussion about the dynamic world of coffee competitions.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 2nd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/NoIyvxIEKHY2. Defining Quality in the Coffee Industry - https://youtu.be/1B5XZbBgfoo3. Coffee Competition and Coffee Quality - https://youtu.be/848P1bhuVsk4. The CVA Isn't Solving Problems - https://youtu.be/a_SWpLql0FU5. The Future Technology of Coffee - https://youtu.be/7XaTBVLiNpoIn this episode of the podcast series, Lee and Reza explore the complex topic of defining quality in the coffee industry. The discussion delves into the various perspectives scientific, philosophical, and psychological on what constitutes quality. Reza shares insights on the struggles at Origin, the importance of recognizing the broader context of quality, and how cultural and personal biases come into play. They also touch on the necessity of multiple quality systems for different stakeholders in the coffee supply chain. Don't miss this compelling conversation as they unpack the intricate layers of quality in coffee.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/NoIyvxIEKHY2. Defining Quality in the Coffee Industry - https://youtu.be/1B5XZbBgfoo3. Coffee Competition and Coffee Quality - https://youtu.be/848P1bhuVsk4. The CVA Isn't Solving Problems - https://youtu.be/a_SWpLql0FU5. The Future Technology of Coffee - https://youtu.be/7XaTBVLiNpoIn this episode of the podcast series, Lee and Reza delve into the topic of quality in the coffee industry. In this episode, they discuss the various tools and methodologies used to assess coffee quality, from physical attributes to sensory evaluations. They also explore the subjective nature of quality and the challenges faced by coffee professionals in different regions. Learn about the importance of education and the role of human perception in defining coffee quality. Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on the Map It Forward Middle East Podcast, with Saeed Al Blooshi, the Emirati founder of El Matador Coffee Roasters and Lama Cafe, based in Abu Dhabi, UAE.In this series, host Lee Safar and Saeed explore the insights of what it is to build a coffee business in the UAE.The five episodes in this series are:1. Changes in the UAE Coffee Industry - https://youtu.be/UKxM0ITYqI02. The UAE and the Coffee Crisis - https://youtu.be/myibyDphWkc3. Business Owners and the Coffee Supply Chain - https://youtu.be/mkJs_QL_VLs4. Owners and Staff in the UAE - https://youtu.be/z3dhuEBFqxA5. Trends in UAE Cafes - https://youtu.be/to3gfPmTikoIn this final episode of the podcast series, Lee Safar and Saeed discuss the impact of trends on the coffee industry in the UAE, highlighting how social media-driven trends like hot chocolate, matcha, and Labubu toys can significantly boost business. Saeed shares insights on the challenges and opportunities in the evolving coffee market, and they explore future trends like infused coffees and cold brew. Subscribe to the podcast to hear inspiring stories from values-driven entrepreneurs in the Middle East.Connect with Saeed Al Blooshi, El Matador Coffee Roasters, and Lama Cafe here:https://elmatadorcoffee.com/our-story.phphttps://www.instagram.com/elmatador.ae/https://www.instagram.com/lamacafe_ae/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series on the Map It Forward Middle East Podcast, with Saeed Al Blooshi, the Emirati founder of El Matador Coffee Roasters and Lama Cafe, based in Abu Dhabi, UAE.In this series, host Lee Safar and Saeed explore the insights of what it is to build a coffee business in the UAE.The five episodes in this series are:1. Changes in the UAE Coffee Industry - https://youtu.be/UKxM0ITYqI02. The UAE and the Coffee Crisis - https://youtu.be/myibyDphWkc3. Business Owners and the Coffee Supply Chain - https://youtu.be/mkJs_QL_VLs4. Owners and Staff in the UAE - https://youtu.be/z3dhuEBFqxA5. Trends in UAE Cafes - https://youtu.be/to3gfPmTikoIn this episode of the podcast series, Lee and Saeed discuss the disconnect between coffee shop owners and their staff in the UAE. Saeed shares stories about successful staff development, including the inspiring journey of Jerry from cleaner to barista. They also touch upon the importance of communication, vision, and investment in employee growth. Additionally, they discuss the unique staffing and cultural challenges in the UAE coffee industry and how fostering a good team culture can transform a business. The episode wraps up with a sneak peek into the final episode of this series, focusing on the role of trends in the coffee industry.Connect with Saeed Al Blooshi, El Matador Coffee Roasters, and Lama Cafe here:https://elmatadorcoffee.com/our-story.phphttps://www.instagram.com/elmatador.ae/https://www.instagram.com/lamacafe_ae/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on the Map It Forward Middle East Podcast, with Saeed Al Blooshi, the Emirati founder of El Matador Coffee Roasters and Lama Cafe, based in Abu Dhabi, UAE.In this series, host Lee Safar and Saeed explore the insights of what it is to build a coffee business in the UAE.The five episodes in this series are:1. Changes in the UAE Coffee Industry - https://youtu.be/UKxM0ITYqI02. The UAE and the Coffee Crisis - https://youtu.be/myibyDphWkc3. Business Owners and the Coffee Supply Chain - https://youtu.be/mkJs_QL_VLs4. Owners and Staff in the UAE - https://youtu.be/z3dhuEBFqxA5. Trends in UAE Cafes - https://youtu.be/to3gfPmTikoIn this episode of the podcast series, Lee and Saeed discuss the challenges faced by cafe owners in the UAE's coffee industry.They explore the lack of involvement from owners in their businesses, issues arising from poor supply chain understanding, and the impact of inconsistent sourcing decisions. The episode highlights the importance of understanding the coffee supply chain, building strong relationships with suppliers, and involving staff in the business for long-term success. Tune in to learn more about the complexities of managing a coffee business in the UAE.Connect with Saeed Al Blooshi, El Matador Coffee Roasters, and Lama Cafe here:https://elmatadorcoffee.com/our-story.phphttps://www.instagram.com/elmatador.ae/https://www.instagram.com/lamacafe_ae/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on the Map It Forward Middle East Podcast, with Saeed Al Blooshi, the Emirati founder of El Matador Coffee Roasters and Lama Cafe, based in Abu Dhabi, UAE.In this series, host Lee Safar and Saeed explore the insights of what it is to build a coffee business in the UAE.The five episodes in this series are:1. Changes in the UAE Coffee Industry - https://youtu.be/UKxM0ITYqI02. The UAE and the Coffee Crisis - https://youtu.be/myibyDphWkc3. Business Owners and the Coffee Supply Chain - https://youtu.be/mkJs_QL_VLs4. Owners and Staff in the UAE - https://youtu.be/z3dhuEBFqxA5. Trends in UAE Cafes - https://youtu.be/to3gfPmTikoIn this episode of the podcast series, Lee and Saeed discuss the coffee crisis in the UAE.They explore the booming demand for quality coffee and the intense competition in the market. Saeed shares insights on starting and growing a coffee business, the importance of clear identity and long-term vision, and the challenges around staffing and green coffee supply. This episode is part of a five-part series focusing on building a successful coffee business in the UAE.Connect with Saeed Al Blooshi, El Matador Coffee Roasters, and Lama Cafe here:https://elmatadorcoffee.com/our-story.phphttps://www.instagram.com/elmatador.ae/https://www.instagram.com/lamacafe_ae/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the first of a five-part series on the Map It Forward Middle East Podcast, with Saeed Al Blooshi, the Emirati founder of El Matador Coffee Roasters and Lama Cafe, based in Abu Dhabi, UAE.In this series, host Lee Safar and Saeed explore the insights of what it is to build a coffee business in the UAE.The five episodes in this series are:1. Changes in the UAE Coffee Industry - https://youtu.be/UKxM0ITYqI02. The UAE and the Coffee Crisis - https://youtu.be/myibyDphWkc3. Business Owners and the Coffee Supply Chain - https://youtu.be/mkJs_QL_VLs4. Owners and Staff in the UAE - https://youtu.be/z3dhuEBFqxA5. Trends in UAE Cafes - https://youtu.be/to3gfPmTikoIn this episode of the podcast series, Lee and Saeed discuss the evolution of the coffee industry in the UAE, emphasizing the shift from commercial to specialty coffee cultures, the rise of local roasters, and the increasing consumer knowledge and expectations. Saeed shares his journey, from starting with a small coffee roasting setup to operating successful cafes and a roastery. They also set the stage for future episodes in the series by hinting at upcoming discussions on the coffee crisis in the UAE. Join us for an insightful look into the craft of coffee and the challenges of building a coffee business in the UAE.Connect with Saeed Al Blooshi, El Matador Coffee Roasters, and Lama Cafe here:https://elmatadorcoffee.com/our-story.php https://www.instagram.com/elmatador.ae/ https://www.instagram.com/lamacafe_ae/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.This series first aired on the Map It Forward Global Podcast in June 2025.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XUIn this final episode of the series, Lee concludes an enlightening conversation with Isabela from Coffee Lab in Brazil. They delve into the historical and ongoing issues of colonization and exploitation in the coffee industry, the significance of the Q grading system, and the importance of quality in ethical coffee production. Isabela shares her personal journey and insights as a barista and Q grader, emphasizing the need for fair compensation for producers. The episode wraps up with a discussion on the future of coffee quality metrics and a heartfelt closing message from Isabela.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 4th of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.This series first aired on the Map It Forward Global Podcast in June 2025.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XUIn this episode of the podcast, Lee and Isabela discuss the current state and future of the Brazilian coffee market.They explore topics like the health benefits of coffee, the need for increased investment in Brazil's coffee industry, the challenges in converting Brazilian consumers to specialty coffee, and the impact of Brazil's taxing policies on coffee businesses. Isabela also shares her insights into how associations like the SCA can better support the industry and the critical need for coffee education. Additionally, the episode covers the importance of setting clear quality standards and the broader implications for the global coffee supply chain. Don't miss this insightful conversation that touches on everything from business strategy to the social impacts of coffee production.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.This series first aired on the Map It Forward Global Podcast in June 2025.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XUIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the significance of specialty coffee to the Brazilian economy, environment, and social well-being. They discuss the need for consumer education, the challenges in shifting from staple to high-quality coffee, and the economic dynamics within the coffee industry. Isabela provides insights into how specialty coffee is viewed in Brazil, both from producing and consuming perspectives, and emphasizes the importance of fostering relationships and educating consumers to drive the specialty coffee movement forward.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.This series first aired on the Map It Forward Global Podcast in June 2025.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XUIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Isabela discuss the intricacies of Brazil's internal specialty coffee market, sharing stories about the challenges and successes of building fair and sustainable trade relationships with coffee producers. Isabela talks about how paying fair prices and establishing long-term trust can positively impact producers and the coffee ecosystem. The episode also sheds light on the importance of specialty coffee for Brazil's economy, the environment, and the social dignity of Brazilian coffee farmers.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/https://www.instagram.com/coffeelab_br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a five-part series on the Map It Forward Middle East Podcast, with 25-year coffee industry veteran Isabela Raposeiras from Coffee Lab in Brazil.This series first aired on the Map It Forward Global Podcast in June 2025.In this series, Lee and Isabela explore the lesser-discussed aspects of Brazil as a coffee-producing country.The 5 episodes in this series are:1. Misconceptions About Brazil's Coffee Industry - https://youtu.be/NAn14_81A1E2. Brazil's Specialty Coffee Market - https://youtu.be/Hfy24ikMnlM3. The Role Of Specialty Coffee In Brazil - https://youtu.be/Ph4IiAV30LM4. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/CowcRniNhUQ5. The Sins of the Past for Brazilian Coffee - https://youtu.be/WsMz_n7-2XUIn this episode of the podcast, Lee and Isabela explore insights on the complexities of the Brazilian coffee industry.Isabela sheds light on misconceptions about Brazil as an origin country, the challenges faced by small coffee producers, and the importance of cupping and quality to make better decisions. The discussion also touches on the exploitation of producers by traders and cooperatives, and how Isabela's journey in the coffee world began. A must-watch for anyone wanting to delve deeper into the realities of coffee production in Brazil.Connect with Isabela Raposeiras and Coffee Lab here:https://www.linkedin.com/in/isabela-raposeiras-coffee-lab/ https://www.instagram.com/coffeelab_br/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber for early access to the Map It Forward Middle East Podcast: https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here: https://mapitforward.coffee/groupcoachingJoin our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Yozo Otsuki from Kurasu. In this series, we're exploring the journey that Yozo went on, starting, building, growing, and expanding Kurasu within Japan and around the world with a franchise model.The five episodes in this series are:1. Becoming a Japanese Coffee Entrepreneur - https://youtu.be/6N6dEoLdFsQ2. The Japanese Coffee Industry - https://youtu.be/o2AV2fE1dp43. Building a Coffee Concept - https://youtu.be/kP1Sf88qzyI4. Growing Kurasu Beyond Homewares - https://youtu.be/1LPOy8U8QyA5. Expanding Kurasu Globally - https://youtu.be/x2mDZkAfUYkIn this final episode of a five-part series, Lee and Yozo deep dive into the significance of maintaining integrity and values while expanding a global brand. Yozo shares insights on the holistic approach that drives Kurasu, emphasizing customer experience, partner relationships, and the importance of staying true to one's core values. They discuss the challenges and considerations of global growth, the impact of franchise models, and the complexities of integrating investors. The episode concludes with reflections on past journeys and advice to future selves, encapsulating the essence of intentional business growth in the specialty coffee industry.You can find out more about Map It Forward Japan at https://mapitforward.coffee/japan and https://instagram.com/mapitforwardjapanConnect with Yozo Otsuki and Kurasu here:https://kurasu.kyoto/https://www.instagram.com/kurasu.kyoto/https://www.linkedin.com/in/yozo-otsuki-84a13047/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list