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Looking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••This is episode four of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar and featuring returning guest Carley Garner.Carley is a commodity broker and the founder of US-based commodity brokerage firm, DeCarley Trading.In this series, Lee and Carley discuss the coffee futures market in 2025 and 2026.No information in this series is financial advice and trading comes at the risk of losing money.The five episodes of this series are:1. 2025 Has Been An Unusual Year in Coffee Futures - https://youtu.be/fuyIL1PJjN82. The Forces That Moved Coffee Futures in 2025 - https://youtu.be/7-I7iduViAQ3. Taking Advantages of High Coffee Prices Outside the Cash Market - https://youtu.be/djwdbraAi2w4. Speculators Are Important To The Coffee Futures Market - https://youtu.be/K_Z6lny-wsI5. Coffee Futures Markets in 2026 - https://youtu.be/TG_TUCwi7eAIn this episode of the podcast series, Lee and Carley discuss the crucial role of speculators in the coffee futures market. Discover how speculators provide liquidity, affect pricing, and why their participation can prevent market volatility. Learn about the significant challenges coffee farmers face, such as high interest rates on agricultural loans and the generational knowledge gap in hedging tools. Understand the vital connection between speculators and traders, and how the industry's dynamics may impact coffee production in the years ahead.Connect with Carley and DeCarley Trading at:https://www.decarleytrading.comhttps://www.linkedin.com/in/carleygarner/https://www.instagram.com/decarleytrading/https://decarleytrading.substack.com/https://www.decarleytrading.com/learn-to-trade-commodities••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Looking to join an interesting monthly live coffee industry online meetup? - Exclusively for "Roasted Coffee" Patreon backers. https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••This is episode three of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar and featuring returning guest Carley Garner.Carley is a commodity broker and the founder of US-based commodity brokerage firm, DeCarley Trading.In this series, Lee and Carley discuss the coffee futures market in 2025 and 2026.No information in this series is financial advice and trading comes at the risk of losing money.The five episodes of this series are:1. 2025 Has Been An Unusual Year in Coffee Futures - https://youtu.be/fuyIL1PJjN82. The Forces That Moved Coffee Futures in 2025 - https://youtu.be/7-I7iduViAQ3. Taking Advantages of High Coffee Prices Outside the Cash Market - https://youtu.be/djwdbraAi2w4. Speculators Are Important To The Coffee Futures Market - https://youtu.be/K_Z6lny-wsI5. Coffee Futures Markets in 2026 - https://youtu.be/TG_TUCwi7eAIn this episode of the podcast series, Lee and Carley explore hedging strategies for coffee producers to manage risk in the volatile coffee market of 2025 and 2026. They discuss the use of options as a tool for both producers and roasters to navigate market fluctuations, emphasizing the importance of not being fully in or out of hedging. Carly offers detailed insights into the costs and complexities of hedging, and practical examples for producers looking to protect themselves from market downturns. Join the next episode to learn about the role of speculators in the coffee market.Connect with Carley and DeCarley Trading at:https://www.decarleytrading.comhttps://www.linkedin.com/in/carleygarner/https://www.instagram.com/decarleytrading/https://decarleytrading.substack.com/https://www.decarleytrading.com/learn-to-trade-commodities••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com••••••••••••••••••••••••••••••••This is episode two of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar and featuring returning guest Carley Garner.Carley is a commodity broker and the founder of US-based commodity brokerage firm, DeCarley Trading.In this series, Lee and Carley discuss the coffee futures market in 2025 and 2026.No information in this series is financial advice and trading comes at the risk of losing money.The five episodes of this series are:1. 2025 Has Been An Unusual Year in Coffee Futures - https://youtu.be/fuyIL1PJjN82. The Forces That Moved Coffee Futures in 2025 - https://youtu.be/7-I7iduViAQ3. Taking Advantages of High Coffee Prices Outside the Cash Market - https://youtu.be/djwdbraAi2w4. Speculators Are Important To The Coffee Futures Market - https://youtu.be/K_Z6lny-wsI5. Coffee Futures Markets in 2026 - https://youtu.be/TG_TUCwi7eAIn this episode of the podcast series, Lee and Carley dive into the complexities of the coffee market, focusing on the differences between cash and futures markets. They explore how emotional factors and external forces like tariffs and currency fluctuations impact market rationality. The discussion also highlights the importance of direct trade and the challenges of implementing minimum pricing for farmers. Additionally, the episode touches on tools available to farmers for risk management and the impact of government subsidies on agricultural commodities. Tune in to gain insights into navigating the volatile coffee market and managing financial risks effectively.Connect with Carley and DeCarley Trading at:https://www.decarleytrading.comhttps://www.linkedin.com/in/carleygarner/https://www.instagram.com/decarleytrading/https://decarleytrading.substack.com/https://www.decarleytrading.com/learn-to-trade-commodities••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by The Honduran Coffee Alliance - connecting Honduran coffee producers with global buyers in a fair, sustainable, commercially viable wayConnect with Sean Warner from the Honduran Coffee Alliance on WhatsApp here: https://wa.me/50487350786 or email sean@hondurancoffeealliance.com••••••••••••••••••••••••••••••••This is episode one of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar and featuring returning guest Carley Garner.Carley is a commodity broker and the founder of US-based commodity brokerage firm, DeCarley Trading.In this series, Lee and Carley discuss the coffee futures market in 2025 and 2026.No information in this series is financial advice and trading comes at the risk of losing money.The five episodes of this series are:1. 2025 Has Been An Unusual Year in Coffee Futures - https://youtu.be/fuyIL1PJjN82. The Forces That Moved Coffee Futures in 2025 - https://youtu.be/7-I7iduViAQ3. Taking Advantages of High Coffee Prices Outside the Cash Market - https://youtu.be/djwdbraAi2w4. Speculators Are Important To The Coffee Futures Market - https://youtu.be/K_Z6lny-wsI5. Coffee Futures Markets in 2026 - https://youtu.be/TG_TUCwi7eAIn this episode of the podcast series, Lee and Carley delve into the extraordinary volatility in the coffee futures market in 2025. They discuss the unusual correlation between unrelated markets such as gold, tech stocks, and coffee, and the impact of massive monetary input into the system. Carley shares her insights into the human behavior driving these market fluctuations, the role of speculators, and what farmers and industry professionals can learn to navigate such tumultuous times. The episode aims to provide better understanding and tools for managing the coffee market's unpredictability.Connect with Carley and DeCarley Trading at:https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/ https://www.instagram.com/decarleytrading/ https://decarleytrading.substack.com/https://www.decarleytrading.com/learn-to-trade-commodities••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin. Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email a.fremond@belco.fr••••••••••••••••••••••••••••••••This is the 5th episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).In this series, we're exploring the question, "What is real innovation in coffee?"The 5 episodes in this series are:1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr02. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I43. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO44. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mgIn this final episode of the podcast series, Lee and Samo explore controversial topics in the coffee industry including the role of coffee competitions in driving innovation, co-fermented and infused coffees, and the ethical implications of flavored coffees.The discussion covers the impact of consumer behavior on coffee trends, the potential risks associated with non-disclosed ingredients, and the importance of transparency in the industry.Connect with Samo Smrke and ZHAW here:https://www.instagram.com/samosmrke/https://www.instagram.com/zhaw.coffee.excellence.center/https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin. Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email a.fremond@belco.fr••••••••••••••••••••••••••••••••This is the 4th episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).In this series, we're exploring the question, "What is real innovation in coffee?"The 5 episodes in this series are:1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr02. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I43. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO44. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mgIn this episode of the podcast series, Lee and Samo delve into what constitutes real innovation in the coffee industry. The discussion covers the evolution of coffee technology, particularly grinders and espresso machines, the influence of the home coffee market, and the potential future of alternative coffees. They explore whether current technologies truly represent revolutionary innovation or if they are merely incremental improvements marketed under the guise of novelty. Join us for a fascinating deep dive into the trends and innovations shaping the coffee world.Connect with Samo Smrke and ZHAW here:https://www.instagram.com/samosmrke/https://www.instagram.com/zhaw.coffee.excellence.center/https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••This is the 3rd episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).In this series, we're exploring the question, "What is real innovation in coffee?"The 5 episodes in this series are:1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr02. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I43. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO44. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mgIn this episode of the podcast series, Lee and Samo delve into the genetic homogeneity of Arabica varieties and their vulnerability to diseases and climate change. Lee and Samo explore potential solutions through scientific innovations and hybrid breeding to enhance plant resilience while maintaining quality. They also touch upon the economic and social factors impacting coffee farming, the role of corporate interests, and the importance of supporting sustainable practices. Tune in to understand the future risks and innovations in the coffee industry.Connect with Samo Smrke and ZHAW here:https://www.instagram.com/samosmrke/https://www.instagram.com/zhaw.coffee.excellence.center/https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin. Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email a.fremond@belco.fr••••••••••••••••••••••••••••••••This is the 2nd episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).In this series, we're exploring the question, "What is real innovation in coffee?"The 5 episodes in this series are:1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr02. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I43. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO44. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mgIn this episode of the podcast series, Lee and Samo delve into the complexities of defining 'good coffee' through the lens of science. They discuss the impact of influencer marketing, the disappearance of independent testing, and the differences between commercial and specialty coffee industries. The conversation also touches on the role of social media, the challenges of innovation in the coffee industry, and the importance of a scientific approach to product testing and development.Connect with Samo Smrke and ZHAW here:https://www.instagram.com/samosmrke/https://www.instagram.com/zhaw.coffee.excellence.center/https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com••••••••••••••••••••••••••••••••This is the first episode of this 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and guest Samo Smrke.Samo is a Coffee Scientist and acting department head at the Coffee Excellence Centre at Zurich University of Applied Sciences (ZHAW).In this series, we're exploring the question, "What is real innovation in coffee?"The 5 episodes in this series are:1. Good Coffee Science Versus Bad - https://youtu.be/AY7C9O2DDr02. What is Real Innovation in Coffee - https://youtu.be/1numLaWH2I43. Mainstream Coffee Innovation vs Specialty - https://youtu.be/NbICwYH_kO44. Real Coffee Innovation Versus Marketing Hype - https://youtu.be/huf3Rub7hNw5. Innovation at Coffee Competitions - https://youtu.be/6tqkYSF73mgIn this episode of the podcast series, Lee and Samo deep dive into the complexities of good and bad science in the coffee industry. They discuss the importance of proper interpretation of scientific results, the challenges of managing variables in coffee production, and the difference between correlation and causation. Additionally, the episode highlights the role of research in driving innovation and quality control in both specialty and commercial coffee sectors. Tune in to understand why true scientific rigor is crucial in the evolving world of coffee.Connect with Samo Smrke and ZHAW here:https://www.instagram.com/samosmrke/https://www.instagram.com/zhaw.coffee.excellence.center/https://www.zhaw.ch/en/lsfm/institutes-centres/icbt/analytical-chemistry/analytical-technologies/coffee-excellence-center ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Interested in our business advisory services for your small, medium, or large business across the coffee value chain?Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 5th episode of a 5-part series on The DailyCoffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.The five episodes in this series are:1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JIIn this episode of the podcast series, Lee wraps up a captivating series with Marianella as they delve into the challenges of coffee market volatility from the perspective of small holder producers, the impact of middlemen and low-priced future contracts, and the struggles and hopes of co-ops and farmers seeking just relationships through direct trade.The discussion highlights the emergence of new direct trade models, geopolitical shifts in coffee trading, and the vital connections between small farmers and roasters.Marianella also shares the inspiring success of the Coffee Camp and encourages collaboration for a thriving coffee community.Learn more about sustainable, ethical coffee practices and how you can support these efforts.Connect with George Howell here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/Connect with Tim Wendelboe Here:https://timwendelboe.no/https://www.instagram.com/timwendelboe/https://www.youtube.com/@TimWendelboeCoffee••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Looking to join an interesting monthly live coffee industry online meetup? - Exclusively for "Roasted Coffee" Patreon backers. https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••This is the 4th episode of a 5-part series on The DailyCoffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.The five episodes in this series are:1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JIIn this episode of the podcast series, Lee, George, and Tim discuss the various forces impacting the coffee value chain beyond climate change.They explore trends such as the shift from agricultural to manufactured coffee products, the importance of black coffee, and labeling strategies.The conversation delves into the complexities of the coffee crisis, defining quality in coffee, and the challenges faced by new coffee businesses in today's market.They also touch upon the roles of flavored coffees, the concept of specialty coffee, and the influence of market forces like inflation and the rise of matcha in cafes.Connect with George Howell here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/Connect with Tim Wendelboe Here:https://timwendelboe.no/https://www.instagram.com/timwendelboe/https://www.youtube.com/@TimWendelboeCoffee••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Interested in our business advisory services for your small, medium, or large business across the coffee value chain? All services come with a 100% money-back guarantee.Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 3rd episode of a 5-part series on The DailyCoffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.The five episodes in this series are:1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JIIn this episode of the podcast series, Lee, George, and Tim to discuss how climate change is affecting coffee farming communities.They delve into challenges such as labor shortages, the impact on coffee quality, and the need for sustainable and resilient farming practices.The conversation highlights specific experiences from Kenya, Guatemala, and Colombia, emphasizing the importance of community-driven approaches to farming sustainability.Additionally, they discuss the evolving landscape of the global coffee industry and what the future holds.Join us for a detailed insight into these pressing issues.Connect with George Howell here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/Connect with Tim Wendelboe Here:https://timwendelboe.no/https://www.instagram.com/timwendelboe/https://www.youtube.com/@TimWendelboeCoffee••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••This is the 2nd episode of a 5-part series on The DailyCoffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.The five episodes in this series are:1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JIIn this episode of the podcast series, we continue the insightful discussion with George and Tim about the profound impact of the climate crisis on coffee value chains.Tim shares firsthand experiences of the adverse effects on coffee harvests, ranging from disease pressure to unpredictable weather patterns.George and Lee highlight the urgency for innovative solutions, including regenerative farming and the potential role of technology.Additionally, the episode delves into the future of coffee farming and the crucial need for adaptation to ensure sustainability.Tune in to explore how the coffee industry can navigate these pressing challenges leading up to 2026 and beyond.Connect with George Howell here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/Connect with Tim Wendelboe Here:https://timwendelboe.no/https://www.instagram.com/timwendelboe/https://www.youtube.com/@TimWendelboeCoffee••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com••••••••••••••••••••••••••••••••This is the first episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe.George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA.Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway.In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee.The five episodes in this series are:1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JIIn this episode of the podcast series, Lee, George, and Tim delve into the critical issue of climate change and its impact on the coffee industry. The discussion spans from historical farming practices to current challenges at the origin, and the evolving role of barista competitions. The conversation emphasizes the urgency for sustainable farming methods and the need for strategic industry shifts to counteract the adverse effects of climate change. Tune in for a comprehensive exploration of how climate variability is reshaping coffee cultivation and the broader value chain.Connect with George Howell here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/Connect with Tim Wendelboe Here:https://timwendelboe.no/https://www.instagram.com/timwendelboe/https://www.youtube.com/@TimWendelboeCoffee••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do and want to support more of the work we do at Map It Forward, become a premium YouTube Subscriber or a paid Patreon backer here for perks:• https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforward••••••••••••••••••••••••••••••••This is the 5th episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.The five episodes in this series are:1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBYIn this episode of the podcast series, Lee and Susie discuss the various challenges faced by the Cup of Excellence program and the coffee industry.They delve into issues like innovation in coffee processing, maintaining coffee quality, logistical problems, and the impact of tariffs. They also highlight the importance of industry support and membership for sustaining and growing the program. Learn about the complexities and mission of Cup of Excellence, and the pivotal role it plays in the specialty coffee industry.Connect with the Ace and Cup of Excellence teams here:https://cupofexcellence.org/https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Looking to join an interesting monthly live coffee industry online meetup? - Exclusively for "Roasted Coffee" Patreon backers. https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••This is the 4th episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.The five episodes in this series are:1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBYIn this episode of the podcast series, Lee and Susie discuss George Howell's experience with discovering an exceptional coffee in Peru and the broader challenges faced in the coffee industry, including the complexities in connecting extraordinary coffees with consumers. They explore the historical and current obstacles faced by both coffee farmers and buyers. The conversation highlights the importance of infrastructure, politics, and consistent quality in transforming the coffee industry. Connect with the Ace and Cup of Excellence teams here:https://cupofexcellence.org/https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Interested in our business advisory services for your small, medium, or large business across the coffee value chain? All services come with a 100% money-back guarantee.Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 3rd episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.The five episodes in this series are:1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBYIn this episode of the podcast series, Lee and Susie discuss the significant impact CoE has had on the coffee industry, particularly for coffee roasters.They discuss how rewarding farmers for high-quality coffee leads to a better consumer experience and loyal customers. The episode also highlights the importance of roasters telling the story behind the coffee, fostering genuine connections within the supply chain, and the role of CoE in advancing specialty coffee and bringing people together. Tune in for an insightful conversation about how CoE has shaped the coffee landscape over the decades.Connect with the Ace and Cup of Excellence teams here:https://cupofexcellence.org/https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••This is the 2nd episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.The five episodes in this series are:1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBYIn this episode of the podcast series, Lee talks with Susie about the significant impact the Cup of Excellence has had on coffee farmers at origin. They discuss the transition from blended coffees to recognizing high-quality individual lots, how CoE competitions lead to increased premiums and long-term relationships between farmers and roasters, and the indirect benefits that have revolutionized local coffee industries. They also touch on CoE's rigorous, blind-judged process and the inner workings of national and international juries. Learn more about how innovative practices in farming are rewarded and how CoE has contributed to substantial economic development in coffee-producing regions.Connect with the Ace and Cup of Excellence teams here:https://cupofexcellence.org/https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com••••••••••••••••••••••••••••••••This is the first episode of a 5-part podcast series with Susie Spindler on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar.Susie is the co-founder of Cup of Excellence (CoE) and the founder of Alliance for Coffee Excellence (ACE).The focus of this podcast series is the impact that CoE has had on the coffee industry since its establishment.The five episodes in this series are:1. Forming Cup of Excellence - https://youtu.be/LcldGKtEF5w2. Cup of Excellence's Impact at Origin - https://youtu.be/Iq0rIgyl4Rw3. The Role of Buyers with CoE - https://youtu.be/gcINUxDNS-c4. CoE with the Supply Chain - https://youtu.be/XKvctlL_6Hk5. The Challenges Ahead for CoE - https://youtu.be/SD57QAVgZBYIn this episode of the podcast series, Lee and Susie discuss the CoE program's inception and its transformative impact on the specialty coffee industry. Susie shares fascinating insights into the early days of CoE, including the initial competitions, challenges overcome, and how the platform helped discover unknown high-quality coffees. The conversation also delves into how CoE fostered transparency and direct trade between coffee farmers and global roasters, offering unprecedented recognition and premiums to small-scale farmers.Connect with the Ace and Cup of Excellence teams here:https://cupofexcellence.org/ https://allianceforcoffeeexcellence.org/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 5th of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.This series first aired on The Daily Coffee Pro Podcast by Map It Forward.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB42. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv04. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9cIn this episode of the podcast series, Lee and Nora discuss the complex issues surrounding the coffee development sector, including the impact of reducing development funds and the potential future of the coffee industry. They touch on topics like migration, economic disparity, and the challenges and hopes of running a nonprofit organization in the current volatile climate. Additionally, the episode introduces an upcoming mastermind group for aspiring coffee business owners. Tune in for an insightful conversation about the future of coffee and its interconnected sectors. Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/https://www.instagram.com/thechaincollaborative••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 4th of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.This series first aired on The Daily Coffee Pro Podcast by Map It Forward.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB42. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv04. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9cIn this episode of the podcast series, Lee and Nora discuss the misconceptions surrounding the development sector within the coffee industry.The discussion addresses issues such as corruption in nonprofits, the real impact of corporate social responsibility, and the need for fair compensation for coffee farmers. They also explore the limited understanding businesses have about the actual contributions and roles of nonprofits and the essential need to invest in agriculture broadly. The episode provides an in-depth look at the challenges facing the sector and calls for a more nuanced approach to development work. Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/https://www.instagram.com/thechaincollaborative••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 3rd of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.This series first aired on The Daily Coffee Pro Podcast by Map It Forward.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB42. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv04. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9cIn this episode of the podcast series, Lee and Nora delve into the intricate dynamics of the development sector within the coffee industry. They discuss the significant impact of USAID funding cuts, the disparities in compensation between the nonprofit and corporate sectors, and how these challenges affect coffee farmers. The conversation also explores the broader implications of global trade, capitalism, and the resilience of farmers. Stay tuned for valuable insights on whether the development sector can survive in the volatile coffee industry of 2025.Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/https://www.instagram.com/thechaincollaborative••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 2nd of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.This series first aired on The Daily Coffee Pro Podcast by Map It Forward.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB42. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv04. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9cIn this episode of the podcast series, Lee and Nora explore the concept of 'poverty smoothing' activities carried out by nonprofits and discuss whether these efforts are changing the capitalist structures impacting coffee communities. The conversation touches upon the efficacy of the development sector, the challenges of capitalism in the coffee industry, and how to evaluate the performance and trustworthiness of nonprofits. Join us for an enlightening discussion on the sustainability and future of the coffee industry.The article Nora references in this article is:https://www.lemonde.fr/en/archives/article/2022/03/23/reparations-as-philanthropy-radically-rethinking-giving-in-africa_5979040_113.html Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/https://www.instagram.com/thechaincollaborative••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the first of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on the Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.This series first aired on The Daily Coffee Pro Podcast by Map It Forward.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/cXAZ5Z7MtB4 2. Do We Need Development Work In Coffee? - https://youtu.be/6wP7HL69kPo 3. How Money Flows in the Coffee Development Sector - https://youtu.be/fsHTZ7ogOv0 4. Myths and Realities of the Coffee Development Sector - https://youtu.be/2Kgyuck-jHE 5. The Future of Coffee and Development - https://youtu.be/1KutQX_ix9c In this episode of the podcast series, Lee and Nora explore the historical context and evolution of non-profits, certifications, and the role of government and corporate control in shaping the industry. The conversation dives deep into whether the coffee sector's current structure necessitates the involvement of non-profits and NGOs and scrutinizes their impact on coffee producers and communities. Tune in for an insightful discussion about the complexities and challenges facing the global coffee sector.The article Nora references in this article is: https://www.lemonde.fr/en/archives/article/2022/03/23/reparations-as-philanthropy-radically-rethinking-giving-in-africa_5979040_113.html Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/ https://www.instagram.com/thechaincollaborative••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 5th of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW83. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg4. The Truth About Origin - https://youtu.be/UCaI9kvedTo5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8In the final episode of this thought-provoking series, Lee and Brendan discuss the impact of pricing crises, tariffs, and climate change on small coffee producers and roasters.The conversation highlights the urgent need for structural change, collective action, and innovative approaches to ensure the sustainability and growth of the coffee industry.Tune in for an eye-opening discussion that could reshape your perspective on the coffee supply chain.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/https://www.instagram.com/semillacoffee/https://www.linkedin.com/in/brendan-adams-a262655a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 4th of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW83. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg4. The Truth About Origin - https://youtu.be/UCaI9kvedTo5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8In this episode of the podcast series, Lee and Brendan discuss the complexities and diverse realities of coffee trade and origin.They delve into the misconceptions about Colombian coffee, the importance of visiting coffee origins, and understanding the true experiences of coffee producers.Adams shares insights on how conventional markets and specialty coffee markets operate differently, and the significant impact of local economies and traditional practices on coffee trade.Don't miss out on this eye-opening conversation about the truths behind your cup of coffee.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/https://www.instagram.com/semillacoffee/https://www.linkedin.com/in/brendan-adams-a262655a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 3rd of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW83. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg4. The Truth About Origin - https://youtu.be/UCaI9kvedTo5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8In this episode of the podcast series, Lee and Brendan discuss the struggles faced by coffee producers, the broken promises within the specialty coffee industry, and the financial and emotional burdens on both producers and roasters.The conversation emphasizes the need for true relationships, responsible business practices, and a shift away from focusing solely on quality towards understanding the real issues at origin.If you're a coffee producer, roaster, or cafe owner looking to adapt and thrive, don't miss this episode.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/https://www.instagram.com/semillacoffee/https://www.linkedin.com/in/brendan-adams-a262655a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 2nd of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW8 3. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg 4. The Truth About Origin - https://youtu.be/UCaI9kvedTo 5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8 In this episode of the podcast series, Lee and Brendan explore the complexities of coffee quality and sourcing. They delve into the murky realities of how wealth and products in the coffee industry have been misappropriated and the often hidden dynamics of the supply chain. Brendan shares anecdotes and insights from his experiences, emphasizing the need for a deeper understanding of quality beyond just taste and price. This conversation also sets the stage for the next episode, where they discuss critical questions we should be asking about the supply chain. Join us as we unpack the real challenges and opportunities in the world of specialty coffee.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/ https://www.instagram.com/semillacoffee/ https://www.linkedin.com/in/brendan-adams-a262655a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the first of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Map It Forward Middle East Podcast.In this series, which first aired on the global podcast, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/EH4xbpQJNFU2. The Discussion Around Quality Coffee - https://youtu.be/DsjcSsHEEW8 3. The Questions We Should Be Asking In Coffee - https://youtu.be/LSe2bPsL6bg 4. The Truth About Origin - https://youtu.be/UCaI9kvedTo 5. Is the future of coffee guaranteed? - https://youtu.be/DLrHw5K8jv8 In this episode of the podcast, Lee and Brendan discuss the evolution and current state of specialty coffee. They explore how consumers' interests are shifting towards supporting producers in meaningful ways, and how the industry has evolved from focusing solely on coffee quality to embracing principles of sustainability and justice. The conversation delves into the challenges and opportunities in the specialty coffee supply chain, the importance of community-wide commitment, and the growing influence of financial interests. Tune in to gain valuable insights and join the discussion on the future of the coffee industry.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/ https://www.instagram.com/semillacoffee/ https://www.linkedin.com/in/brendan-adams-a262655a/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 5th of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video.The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf82. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nMIn the final episode of this intensive series, Lee and Michael discuss the significant changes and future direction of CQI, amidst the various crises set to impact the coffee industry by 2025. Michael provides insights into how CQI plans to navigate these challenges and maintain trust within the community. This episode unpacks the critical role of quality in the coffee trade and what CQI is doing to uphold its mission despite the hurdles. Don't miss this closing chapter filled with vital industry insights.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 4th of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video.The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf82. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nMIn this episode of the Daily Coffee Pro by Map It Forward, host Lee Safar converses with Michael Sheridan about CQI's critical transition, immediate next steps after recent decisions, will the industry find a path back to trusting the CQI, and the broader impact on the coffee industry. Sheridan details the four key processes involved in the transition phase, including the fast-track path for Q graders to the new Q system, the PHP program's curriculum review, and efforts to rebuild trust within the community. They discuss organizational sentiments and the implications of the CQI-SCA relationship, while also touching on perceptions of the recent changes and the future roadmap.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video.The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf82. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nMIn this episode of the Daily Coffee Pro by Map It Forward, Lee engages in a heated and detailed discussion with Michael Sheridan from the CQI. They delve into the reasons and aftermath of the recent changes in CQI's licensing agreement with the SCA. Michael clarifies the decision-making process, the lack of community consultation, and the subsequent reaction from the Q grading community. This candid conversation aims to address the feelings of betrayal and distrust while providing insights into the future steps for the CQI. Join us as we explore the complexities and challenges faced by the organization in this pivotal moment.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video.The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf82. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nMIn this in-depth episode of The Daily Coffee Pro by Map It Forward, Lee and Michael from the Coffee Quality Institute (CQI) discuss the significant changes at CQI, focusing on its mission to serve coffee producers and the implications of the recent agreement with the Specialty Coffee Association (SCA). They explore the historical context, the challenges faced by CQI, the financial considerations, and the details of the new licensing and grant agreements that shape the future of coffee quality standards. Michael provides insights into the roles of both organizations, the importance of development projects, and the potential impact on the coffee industry at large.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the first of a five-part series on the Map It Forward Middle East Podcast with Michael Sheridan from the CQI. Michael has joined us on the podcast to discuss the changes recently announced at SCA Expo in Houston regarding the licensing agreement of the Q grader program to the SCA and what it means moving forward.This series originally aired on the Map It Forward global podcast in June, and we felt it was relevant to air it on the Middle East Podcast now, as the Q-Grader program has been sunset. You can now listen to this podcast overdubbed in most languages on our YouTube channel https://YouTube.com/mapitforward by selecting the audio options in the bottom right-hand corner of the video.The 5 episodes in this series are:The 5 episodes in this series are:1. The History and Mission of the CQI - https://youtu.be/H9FPF9bcHf8 2. The Agreement Between the SCA and the CQI - https://youtu.be/qrpaONy_4oo3. Your Reaction to the Changes to the Q - https://youtu.be/1K26tkBX4aw4. What's Next For The CQI - https://youtu.be/G0qBhu9mwvw5. The Long-Term Focus for CQI - https://youtu.be/vnS_x5f7_nMWelcome to the first episode of The Daily Coffee Pro's new series featuring Michael Sheridan from the Coffee Quality Institute (CQI). Lee and Michael engage in a profound discussion about the challenges faced over the last few months, the importance of hard conversations, and the impact of CQI's work on the coffee industry. They delve into Michael's 20-year journey in coffee, his passion for development work, and the significance of CQI's mission: to improve both the quality of coffee and the lives of coffee producers. The episode sets the stage for understanding the complexities of coffee quality, the role of the Q program, and the transformative effects of post-harvest processing innovations.Connect with Michael Sheridan and the CQI here:https://www.linkedin.com/in/michaelsheridancoffee/https://www.coffeeinstitute.org/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UThis episode explores how science and technology influence coffee tasting, the role of human experience in sensory analysis, and the ethical implications in the coffee industry. Lee shares her own background in sensory science and critiques the commercialization of sensory expert training. The conversation also touches on the evolution of sensory machines and the importance of 'by humans, for humans' in maintaining the essence of specialty coffee. Plus, insights on technology's limitations and potential in preserving human-centered coffee experiences. Don't miss this thoughtful conclusion to an engaging series!Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the podcast series, Lee and Ian discuss the concept of quality in the coffee industry, emphasizing the challenges with defining 'distinctive attributes' and the limitations of the Coffee Value Assessment (CVA) in resolving transparency issues. Ian criticizes the CVA for potentially increasing opacity rather than clarity and argues that it fails to address fundamental issues around quality and cupping forms. Tune in to understand why the industry might not benefit from the CVA and how true transparency can be achieved.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the podcast series, Lee and Ian discuss the role of coffee competitions in the industry and their relationship to coffee quality.They delve into the recent Best of Panama auction, where a coffee scored 98 points and sold for $30,200 per kilo. The conversation touches on the impact of such high prices on the market, the potential for bias in judging, and the pros and cons of these competitions for producers and the industry at large. They also explore whether the hype around competition-winning coffees detracts from broader industry issues such as sustainable pricing for farmers.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the podcast series, Lee and Ian deep into the concept of quality in the coffee industry. They explore how quality is defined, the subjective versus objective nature of sensory science, and the implications for the coffee industry. They also discuss the role of industry norms, quality standards, and the influence of human biases in sensory evaluation. Join the conversation and discover why defining quality in coffee is more complex than it seems.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the first of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the series, Lee and Ian discuss the tools used to assess coffee quality, including cupping forms, gadgets, and the essential role of people. Ian shares insights from his extensive experience at Cafe Imports and highlights the industry's broader issues of defining and measuring coffee quality.This episode also covers a discussion about the current state and effectiveness of the Coffee Value Assessment (CVA) in the specialty coffee industry. Ian critiques the CVA for being inadequate in its claims and emphasizes the distinction between specialty coffee professionals and food technologists. Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a 5-part series on the Map It Forward Middle East Podcast, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/VS9X7vXK2w02. A Coffee Career in the Middle East - https://youtu.be/9qY5PGXVlqQ3. A Multicultural Coffee Community - https://youtu.be/3OvgIdGplNM4. The Complex World of Coffee Competitions - https://youtu.be/R9dzXGemWOg5. Paving a Career Path in Coffee - https://youtu.be/1WPbKktRF4EIn this final episode of our five-part series, Purity, On, and Ran discuss how to be intentional about building a career in the coffee industry.The episode emphasizes the importance of not just chasing any job but finding a place where you can grow and be nurtured.The guests share their personal journeys and offer advice for young baristas and coffee professionals.They also touch on the value of people skills and the significance of being part of a supportive team.The episode wraps up with a reflection on what they hope their future selves will gain from listening to this conversation. Don't miss the insights and practical advice shared in this heartfelt finale.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a 5-part series on the Map It Forward Middle East Podcast, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/VS9X7vXK2w02. A Coffee Career in the Middle East - https://youtu.be/9qY5PGXVlqQ3. A Multicultural Coffee Community - https://youtu.be/3OvgIdGplNM4. The Complex World of Coffee Competitions - https://youtu.be/R9dzXGemWOg5. Paving a Career Path in Coffee - https://youtu.be/1WPbKktRF4EIn this episode of the podcast, we dive into the complexities and impacts of coffee competitions with Purity, On, and Ran, and discuss the personal and financial challenges involved, the emotional toll on competitors, and the quest for validation. The discussion also highlights the lack of fairness in international competitions, especially for those from regions with visa restrictions.Join us as we explore whether these competitions are worth the effort and how they influence careers in the coffee industry.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 3rd of a 5-part series on the Map It Forward Middle East Podcast, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/VS9X7vXK2w02. A Coffee Career in the Middle East - https://youtu.be/9qY5PGXVlqQ3. A Multicultural Coffee Community - https://youtu.be/3OvgIdGplNM4. The Complex World of Coffee Competitions - https://youtu.be/R9dzXGemWOg5. Paving a Career Path in Coffee - https://youtu.be/1WPbKktRF4EIn this episode of the podcast series, Purity, Ran, and On, professionals from different cultural backgrounds who have found a career in Dubai's dynamic coffee industry, discuss the challenges and benefits of working in a multicultural environment, including communication barriers and the importance of empathy and emotional intelligence.The conversation also touches on how diversity enriches the workplace and the unique experience of adapting to different cultural norms and hospitality standards in the Middle East. Tune in to understand the complexities and beauties of the coffee community in Dubai.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a 5-part series on the Map It Forward Middle East Podcast, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/VS9X7vXK2w02. A Coffee Career in the Middle East - https://youtu.be/9qY5PGXVlqQ3. A Multicultural Coffee Community - https://youtu.be/3OvgIdGplNM4. The Complex World of Coffee Competitions - https://youtu.be/R9dzXGemWOg5. Paving a Career Path in Coffee - https://youtu.be/1WPbKktRF4EIn this episode of the podcast series, Purity, On, and Ran discuss how their careers in the coffee industry have evolved in the Middle East, the rapid growth and innovations in Dubai's coffee scene, and the challenges and opportunities they face.Learn about the unique cultural melting pot in Dubai's coffee community and how Raw Coffee Co. stands out as a remarkable example of long-term success. This episode offers valuable insights for anyone interested in the coffee industry, especially in the dynamic environment of the Middle East.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a 5-part series on the Map It Forward Middle East Podcast, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/VS9X7vXK2w02. A Coffee Career in the Middle East - https://youtu.be/9qY5PGXVlqQ3. A Multicultural Coffee Community - https://youtu.be/3OvgIdGplNM4. The Complex World of Coffee Competitions - https://youtu.be/R9dzXGemWOg5. Paving a Career Path in Coffee - https://youtu.be/1WPbKktRF4E In this first Episode of the podcast series, we delve into the inspiring journeys of Purity Wangare, Sai On, and Ran Gurung from Raw Coffee Company. Hear how they transitioned from various professions into the world of coffee, the challenges and triumphs they faced along the way, and how the vibrant coffee scene in the Middle East has transformed their lives.This episode highlights their individual paths, from starting as waitresses or baristas to becoming key figures in customer service, roasting, and visual storytelling.Discover the human connections and cultural shifts that make coffee a powerful force in their lives and in this fast-evolving market. Don't miss their motivational stories and invaluable insights in this must-watch series.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purity Ran: https://www.instagram.com/dpoogurunq On: https://www.instagram.com/0nvision/ https://www.linkedin.com/in/saion/ RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a 5-part series on the Map It Forward Middle East Podcast with David Zabinsky and Valeria Garcia, owners of the Kurasu UAE franchise.In this series, David and Valeria help us understand the process they went through bringing a globally recognised franchise from Kyoto, Japan, to Dubai and the wider UAE. The five episodes of this series are:1. Bringing a Global Coffee Brand to Dubai - https://youtu.be/8MeB02Wlbfk2. Preparing To Launch a Coffee Franchise in Dubai - https://youtu.be/YAR_78VpKWM3. Launching the First Kurasu in Dubai - https://youtu.be/C1hT-njJJT84. Unexpected Challenges Launching in Dubai - https://youtu.be/zEoKxHNg2DM5. The Future of Specialty Coffee in the UAE - https://youtu.be/sTwXkqCs08gIn the final episode of the podcast series with Lee, Valeria, and David deep dive into the dynamics of the global coffee industry, the challenges faced by coffee farmers, and the evolving consumer behavior towards specialty coffee. The conversation addresses the impacts of climate change, succession planning in coffee farming, and the technological advancements in the industry. The episode also explores the future trajectory of coffee and tea consumption and the potential automation in coffee shops. Tune in to understand why building a business like Kurasu, with a focus on customer experience and specialty products, can provide a competitive edge in the volatile coffee market.Connect with Kurasu DXB/UAE as well as David Zabinsky and Valeria Garcia here:https://www.instagram.com/kurasudxb/https://www.linkedin.com/in/valeria-garcia-16a266176/https://www.linkedin.com/in/davidzabinsky/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a 5-part series on the Map It Forward Middle East Podcast with David Zabinsky and Valeria Garcia, owners of the Kurasu UAE franchise.In this series, David and Valeria help us understand the process they went through bringing a globally recognised franchise from Kyoto, Japan, to Dubai and the wider UAE. The five episodes of this series are:1. Bringing a Global Coffee Brand to Dubai - https://youtu.be/8MeB02Wlbfk2. Preparing To Launch a Coffee Franchise in Dubai - https://youtu.be/YAR_78VpKWM3. Launching the First Kurasu in Dubai - https://youtu.be/C1hT-njJJT84. Unexpected Challenges Launching in Dubai - https://youtu.be/zEoKxHNg2DM5. The Future of Specialty Coffee in the UAE - https://youtu.be/sTwXkqCs08gIn this episode of the podcast series, Lee, David, and Valeria delve into issues such as customs complications, merchandise delays, and the impact of the coffee crisis on the industry.The conversation also touches upon the matcha craze, the importance of water filtration for quality coffee, and the broader implications for the coffee trade. Don't miss this insightful discussion on the hurdles of starting a coffee business in a new market.Connect with Kurasu DXB/UAE as well as David Zabinsky and Valeria Garcia here:https://www.instagram.com/kurasudxb/https://www.linkedin.com/in/valeria-garcia-16a266176/https://www.linkedin.com/in/davidzabinsky/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a 5-part series on the Map It Forward Middle East Podcast with David Zabinsky and Valeria Garcia, owners of the Kurasu UAE franchise.In this series, David and Valeria help us understand the process they went through bringing a globally recognised franchise from Kyoto, Japan, to Dubai and the wider UAE. The five episodes of this series are:1. Bringing a Global Coffee Brand to Dubai - https://youtu.be/8MeB02Wlbfk2. Preparing To Launch a Coffee Franchise in Dubai - https://youtu.be/YAR_78VpKWM3. Launching the First Kurasu in Dubai - https://youtu.be/C1hT-njJJT84. Unexpected Challenges Launching in Dubai - https://youtu.be/zEoKxHNg2DM5. The Future of Specialty Coffee in the UAE - https://youtu.be/sTwXkqCs08gIn this episode of the podcast series, Lee, David, and Valeria discuss the challenges, the unexpected viral success, and the emotional and physical toll of opening their first store.Learn about their experience of building a dedicated team and the importance of being hands-on owners. Join us for insights into the hard work and rewarding moments that come with bringing a beloved coffee brand to the UAE.Connect with Kurasu DXB/UAE as well as David Zabinsky and Valeria Garcia here:https://www.instagram.com/kurasudxb/https://www.linkedin.com/in/valeria-garcia-16a266176/https://www.linkedin.com/in/davidzabinsky/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••This is the 2nd of a 5-part series on the Map It Forward Middle East Podcast with David Zabinsky and Valeria Garcia, owners of the Kurasu UAE franchise.In this series, David and Valeria help us understand the process they went through bringing a globally recognised franchise from Kyoto, Japan, to Dubai and the wider UAE. The five episodes of this series are:1. Bringing a Global Coffee Brand to Dubai - https://youtu.be/8MeB02Wlbfk2. Preparing To Launch a Coffee Franchise in Dubai - https://youtu.be/YAR_78VpKWM3. Launching the First Kurasu in Dubai - https://youtu.be/C1hT-njJJT84. Unexpected Challenges Launching in Dubai - https://youtu.be/zEoKxHNg2DM5. The Future of Specialty Coffee in the UAE - https://youtu.be/sTwXkqCs08gIn this episode of the podcast series, Lee, David and Valeria discuss the critical steps of team building, including hiring criteria focused on experience, confidence, and a genuine appreciation for the Kurasu brand.The conversation also explores the challenges of finding the right location in a competitive market like Dubai, the unique aspects of the Dar Wasl area, and Kurasu's distinct culture of minimalistic and high-quality customer experience. Additionally, David and Valeria share their personal experiences, fears, and inspirations in bringing Kurasu to Dubai. For more insights and details, watch the full episode.Connect with Kurasu DXB/UAE as well as David Zabinsky and Valeria Garcia here:https://www.instagram.com/kurasudxb/https://www.linkedin.com/in/valeria-garcia-16a266176/https://www.linkedin.com/in/davidzabinsky/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a 5-part series on the Map It Forward Middle East Podcast with David Zabinsky and Valeria Garcia, owners of the Kurasu UAE franchise.In this series, David and Valeria help us understand the process they went through bringing a globally recognised franchise from Kyoto, Japan, to Dubai and the wider UAE. The five episodes of this series are:1. Bringing a Global Coffee Brand to Dubai - https://youtu.be/8MeB02Wlbfk2. Preparing To Launch a Coffee Franchise in Dubai - https://youtu.be/YAR_78VpKWM3. Launching the First Kurasu in Dubai - https://youtu.be/C1hT-njJJT84. Unexpected Challenges Launching in Dubai - https://youtu.be/zEoKxHNg2DM5. The Future of Specialty Coffee in the UAE - https://youtu.be/sTwXkqCs08gIn this episode of the podcast series, Lee, Valeria, and David discuss how their admiration for the Japanese coffee brand Kurasu led to their venture of bringing it to Dubai. From discovering Kurasu on YouTube to making the first contact with the founder Yozo Otsuki, and eventually visiting Kyoto to solidify their partnership, David and Valeria share their journey in detail. Topics include the saturated coffee market in Dubai, the couple's background, and their steps in opening the Kurasu franchise in the UAE. Stay tuned to learn the intricacies of navigating a new coffee business in a competitive environment.Connect with Kurasu DXB/UAE as well as David Zabinsky and Valeria Garcia here:https://www.instagram.com/kurasudxb/ https://www.linkedin.com/in/valeria-garcia-16a266176/ https://www.linkedin.com/in/davidzabinsky/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/NoIyvxIEKHY2. Defining Quality in the Coffee Industry - https://youtu.be/1B5XZbBgfoo3. Coffee Competition and Coffee Quality - https://youtu.be/848P1bhuVsk4. The CVA Isn't Solving Problems - https://youtu.be/a_SWpLql0FU5. The Future Technology of Coffee - https://youtu.be/7XaTBVLiNpoIn the final episode of this podcast series, Lee and Reza explore the future of the coffee industry and impact of advancing technology on roles like baristas, Q graders, and cuppers. They also touch on the emergence of brands like Luckin in the U.S. market and how social media could redefine coffee quality.With insights on technology, industry trends, and business advice, this episode offers a comprehensive look at what's ahead for coffee professionals.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/NoIyvxIEKHY2. Defining Quality in the Coffee Industry - https://youtu.be/1B5XZbBgfoo3. Coffee Competition and Coffee Quality - https://youtu.be/848P1bhuVsk4. The CVA Isn't Solving Problems - https://youtu.be/a_SWpLql0FU5. The Future Technology of Coffee - https://youtu.be/7XaTBVLiNpoIn this episode of the podcast, Lee and Reza delve into the complexities of quality assessment in the coffee industry.They critically analyze the new Coffee Value Assessment (CVA) and its impact on the industry, questioning whether it resolves issues relating to centralized power, inequality, and the focus on the consumer side over producers. The conversation also touches on sensory science, the disparity in pay within the coffee supply chain, and the challenges posed by dynamic perceptions of quality. Tune in to explore these pressing issues and their implications for coffee producers and industry professionals.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list