The MAP IT FORWARD Podcast

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 3rd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"Here are the 5 episodes we'll explore throughout this series:1. What is Resilient Coffee Farming - https://youtu.be/tGJgcPCwDSM2. Transitioning to Resilient Coffee Farming - https://youtu.be/xetbKOzcZxg3. The Challenges of Resilient Coffee Farming - https://youtu.be/NMDe9XtYsWY4. Success for Resilient Coffee Farming - https://youtu.be/YF1CRAwAvho5. Creating Resilient Coffee Relationships - https://youtu.be/j3ECGHwG9-MIn this Map It Forward podcast episode, Lee, Maddie, Lucie, and Gabi delve into the challenges faced by farmers in transitioning to resilient coffee farming practices. They discuss the necessity of investigating new solutions, the importance of partnerships, and how factors such as time, money, education, and unprecedented climate effects impact the coffee farming industry. The episode emphasizes the need for innovative approaches and specialized skills in managing agroforestry systems to ensure a sustainable future for coffee farmers.Connect with Gabriela Copello Duque here:https://www.linkedin.com/in/gabriela-copello-duque/https://www.instagram.com/gabriela_copello/Connect with Lucia Reid here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/reidsramblesnroasts/Connect with Madeline Stuart here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/maddiesfieldnotes/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 2nd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"Here are the 5 episodes we'll explore throughout this series:1. What is Resilient Coffee Farming - https://youtu.be/tGJgcPCwDSM2. Transitioning to Resilient Coffee Farming - https://youtu.be/xetbKOzcZxg3. The Challenges of Resilient Coffee Farming - https://youtu.be/NMDe9XtYsWY4. Success for Resilient Coffee Farming - https://youtu.be/YF1CRAwAvho5. Creating Resilient Coffee Relationships - https://youtu.be/j3ECGHwG9-MIn this Map It Forward Podcast episode, Lee, Maddie, Lucie, and Gabi discuss the transition from conventional to resilient coffee farming. The conversation emphasizes the importance of integrating traditional agricultural practices with modern scientific innovations for a more sustainable approach. The discussion also covers the role of community support, understanding individual farmer contexts, and the economic and logistical challenges farmers face during this transition. The insights provided are valuable not only for coffee farmers but for anyone in the coffee supply chain looking to future-proof their operations.Connect with Gabriela Copello Duque here:https://www.linkedin.com/in/gabriela-copello-duque/https://www.instagram.com/gabriela_copello/Connect with Lucia Reid here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/reidsramblesnroasts/Connect with Madeline Stuart here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/maddiesfieldnotes/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 1st episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"Here are the 5 episodes we'll explore throughout this series:1. What is Resilient Coffee Farming - https://youtu.be/tGJgcPCwDSM2. Transitioning to Resilient Coffee Farming - https://youtu.be/xetbKOzcZxg3. The Challenges of Resilient Coffee Farming - https://youtu.be/NMDe9XtYsWY4. Success for Resilient Coffee Farming - https://youtu.be/YF1CRAwAvho5. Creating Resilient Coffee Relationships - https://youtu.be/j3ECGHwG9-MIn this Map It Forward Podcast episode, the conversation dives into the critical topic of resilient coffee farming amidst the backdrop of climate change. Lee, Maddie, Lucie, and Gabi explore the immediate impacts of climate disruptions on coffee farming in Brazil. They discuss the importance of resilient farming practices, from shade trees to cover crops, and the necessity for all members of the coffee supply chain to understand and support these initiatives. This episode sets the stage for a deeper exploration of the transition from conventional to resilient farming practices, emphasizing the need for adaptability and ecosystem-specific strategies.Connect with Gabriela Copello Duque here: https://www.linkedin.com/in/gabriela-copello-duque/ https://www.instagram.com/gabriela_copello/Connect with Lucia Reid here:https://www.linkedin.com/in/madelinestuart/ https://www.instagram.com/reidsramblesnroasts/ Connect with Madeline Stuart here:https://www.linkedin.com/in/madelinestuart/ https://www.instagram.com/maddiesfieldnotes/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 5th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are:1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGIIn this final episode of this Map It Forward podcast series, Lee, Felipe, and Angel discuss the current state and future of the global coffee industry in 2025. They delve into various issues affecting the market, from sky-high prices to supply chain complexities. The conversation highlights the need for businesses to be better informed, focus on the value proposition, and adapt in an uncertain market. They also touch upon the importance of sustainable practices and conscious consumerism. The episode offers valuable insights and practical advice for anyone involved in the coffee industry.Connect with Angel and Belco here:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe and FAF here:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 4th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are:1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGIIn this episode of this Map It Forward podcast, Lee, Felipe, and Angel delve into the ongoing consolidation within the industry and its impact on small and medium-sized businesses.The conversation explores how market concentration affects producers, roasters, and traders, and highlights the opportunities for innovation and niche markets. They also examine the role of mega-conglomerates like Keurig, Dr. Pepper, JDE Peet's, and Nestle. The discussion emphasizes the importance of traceability, adaptability, and creative business models to compete against the giants. Join us for an insightful and balanced conversation about the future of the volatile coffee market.Connect with Angel and Belco here:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe and FAF here:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 3rd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are:1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGIIn this episode of this Map It Forward podcast, Lee, Felipe, and Angel discuss the challenges facing coffee production in 2025, market volatility, and the shifts in consumer expectations. Key topics include the impact of climate change on coffee farms, the shift towards Robusta production, the future of specialty coffee, and the importance of sustainable supply chains.The episode provides insights into why purely specialty coffee businesses struggle and what needs to change for them to thrive in a volatile market. Join the conversation on how the coffee industry needs to evolve to meet these new challenges and opportunities.Connect with Angel and Belco here:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe and FAF here:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 2nd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are:1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGIIn this episode of this Map It Forward podcast, Lee, Felipe, and Angel focus on the incredible market volatility experienced in 2025, driven by factors such as fluctuating market prices, currency exchange rates, and geopolitical tariffs.They explore how volatility affects decision-making, client interactions, and stability within the industry. Additionally, the conversation touches upon the influence of tariffs and logistical challenges in maintaining stable coffee supplies to global markets. For more detailed insights, join us in this in-depth discussion.Connect with Angel and Belco here:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe and FAF here:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the first episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are:1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o 2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww 3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc 4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI 5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGI In this episode of this Map It Forward podcast, host Lee Safar teams up with coffee industry experts Felipe Croce and Angel Barrera to discuss the unforeseen and unprecedented events that have unfolded in the global coffee market during 2025. They delve into how East Africa and Colombia diverged from market expectations, the effects of government-set prices in Ethiopia, and the rapid consumption of East African coffee inventories. They also touch on the growing need for multilingual support in the coffee industry podcast and announce exciting changes coming to Map It Forward in 2026, including the introduction of advertisements. This episode sets the stage for understanding the new chaotic normal in coffee production and trade, and prepares listeners for a deeper exploration of the driving forces behind this volatility in subsequent episodes.Connect with Angel and Belco here:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe and FAF here:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••••This is the 5th episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.None of the information in this series should be taken as advice for your business. The 5 episodes of this series are:1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_42. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUIIn the final episode of a five-part series, Lee delves into the enduring coffee crisis. Lee identifies key signals such as corporate acquisitions and rising coffee prices, highlighting a growing separation within the coffee industry. This episode forecasts a challenging future marked by consolidation, business closures, and evolving market dynamics. Lee advises thinking ahead for 2026 business plans and underscores the importance of staying informed and supporting the coffee community during these turbulent times.Connect with Lee Safar and Map It Forward here:support@mapitforward.orghttps://www.instagram.com/mapitforward.coffee/https://www.linkedin.com/in/leesafar/https://mapitforward.coffee••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••••This is the 4th episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.None of the information in this series should be taken as advice for your business. The 5 episodes of this series are:1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_42. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUIIn this episode of The Daily Coffee Pro by Map It Forward, Lee delves into the complexities of the current coffee crisis, focusing on supply chain issues and the influence of geopolitics and tariffs. Coffee producers are rethinking their strategies, shifting from specialty coffee to commercial markets. Tariffs imposed during the Trump administration are reshaping trade, particularly impacting major coffee producers like Brazil, Vietnam, and Colombia. Lee discusses the broader implications for both producers and consumers, emphasizing the long-term changes expected in coffee sourcing and pricing.Connect with Lee Safar and Map It Forward here:support@mapitforward.orghttps://www.instagram.com/mapitforward.coffee/https://www.linkedin.com/in/leesafar/https://mapitforward.coffee••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••••This is the 3rd episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.None of the information in this series should be taken as advice for your business. The 5 episodes of this series are:1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_42. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUIIn this episode, Lee discusses the ongoing consolidation in the coffee industry, spotlighting the merger of Keurig Dr. Pepper and JDE Peet's into the new Global Coffee Co. She explains how this shifts power dynamics, favoring mega-corporations at the expense of smaller businesses. The episode is part of a series analyzing the 2025 coffee crisis and includes insights on how to adapt and survive in these challenging times. Lee also emphasizes the importance of building strong business relationships and adapting to market changes to thrive amidst the consolidation. Tune in to understand the current state of the coffee industry and learn practical strategies for the future.Connect with Lee Safar and Map It Forward here:support@mapitforward.orghttps://www.instagram.com/mapitforward.coffee/https://www.linkedin.com/in/leesafar/https://mapitforward.coffee••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••••This is the 2nd episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.None of the information in this series should be taken as advice for your business. The 5 episodes of this series are:1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_42. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUIIn this episode of 'The Daily Coffee Pro' by Map It Forward, Lee delves into the evolving coffee crisis, particularly focusing on the fluctuations in coffee prices. Lee explains the roles of the futures market, speculators, and certified stocks in affecting coffee prices, and highlights the impact of tariffs and adverse weather conditions in Brazil. This is the second episode in a five-part series that explores the multifaceted nature of the coffee crisis and its implications for the industry. Stay tuned for the next episode on consolidation in the coffee sector.Connect with Lee Safar and Map It Forward here:support@mapitforward.orghttps://www.instagram.com/mapitforward.coffee/https://www.linkedin.com/in/leesafar/https://mapitforward.coffee••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••••This is the first episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.None of the information in this series should be taken as advice for your business. The 5 episodes of this series are:1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_4 2. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUIIn this episode, Lee discusses the upcoming introduction of advertising on the Map It Forward podcast in 2026, differentiating it from sponsorships by focusing on B2B advertising aligned with Map It Forward's values. Lee also addresses the current phase of the 'Coffee Crisis' affecting the coffee industry, including rising coffee prices, supply chain issues, labor shortages, and logistical challenges. The series aims to offer insights and advice for coffee businesses and professionals navigating these turbulent times. Additional topics include Map It Forward's recent expansions and new multilingual capabilities, and ways the audience can support the podcast through Patreon, YouTube Premium, and sharing the content.Connect with Lee Safar and Map It Forward here:support@mapitforward.orghttps://www.instagram.com/mapitforward.coffee/ https://www.linkedin.com/in/leesafar/ https://mapitforward.coffee ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 5th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn the final episode of this podcast series, Lee and Reza explore the future of the coffee industry and impact of advancing technology on roles like baristas, Q graders, and cuppers. They also touch on the emergence of brands like Luckin in the U.S. market and how social media could redefine coffee quality.With insights on technology, industry trends, and business advice, this episode offers a comprehensive look at what's ahead for coffee professionals.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 4th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn this episode of the podcast, Lee and Reza delve into the complexities of quality assessment in the coffee industry.They critically analyze the new Coffee Value Assessment (CVA) and its impact on the industry, questioning whether it resolves issues relating to centralized power, inequality, and the focus on the consumer side over producers. The conversation also touches on sensory science, the disparity in pay within the coffee supply chain, and the challenges posed by dynamic perceptions of quality. Tune in to explore these pressing issues and their implications for coffee producers and industry professionals.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 3rd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn this episode of the podcast series, Lee and Reza discuss the intricacies and impact of coffee competitions on the industry. They delve into how these competitions influence perceptions of quality, the limitations and challenges they introduce, and the bias that can occur during judging. The conversation also touches on the broader implications for baristas, the significance of these events within the industry, and why some professionals dedicate their resources to competitions. Additionally, the episode explores the controversial aspects surrounding the business side of these competitions and their actual benefit to the coffee community. Join us for an insightful discussion about the dynamic world of coffee competitions.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 2nd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn this episode of the podcast series, Lee and Reza explore the complex topic of defining quality in the coffee industry. The discussion delves into the various perspectives scientific, philosophical, and psychological on what constitutes quality. Reza shares insights on the struggles at Origin, the importance of recognizing the broader context of quality, and how cultural and personal biases come into play. They also touch on the necessity of multiple quality systems for different stakeholders in the coffee supply chain. Don't miss this compelling conversation as they unpack the intricate layers of quality in coffee.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the first of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn this episode of the podcast series, Lee and Reza delve into the topic of quality in the coffee industry. In this episode, they discuss the various tools and methodologies used to assess coffee quality, from physical attributes to sensory evaluations. They also explore the subjective nature of quality and the challenges faced by coffee professionals in different regions. Learn about the importance of education and the role of human perception in defining coffee quality. Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 5th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e984. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc05. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwMIn this final episode of the series, Lee and Ian take a deep dive into the nuanced world of sensory science and specialty coffee. This episode explores how science and technology influence coffee tasting, the role of human experience in sensory analysis, and the ethical implications in the coffee industry. Lee shares her own background in sensory science and critiques the commercialization of sensory expert training. The conversation also touches on the evolution of sensory machines and the importance of 'by humans, for humans' in maintaining the essence of specialty coffee. Plus, insights on technology's limitations and potential in preserving human-centered coffee experiences. Don't miss this thoughtful conclusion to an engaging series!Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 4th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e984. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc05. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwMIn this episode of the podcast series, Lee and Ian discuss the concept of quality in the coffee industry, emphasizing the challenges with defining 'distinctive attributes' and the limitations of the Coffee Value Assessment (CVA) in resolving transparency issues. Ian criticizes the CVA for potentially increasing opacity rather than clarity and argues that it fails to address fundamental issues around quality and cupping forms. Tune in to understand why the industry might not benefit from the CVA and how true transparency can be achieved.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 3rd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e984. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc05. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwMIn this episode of the podcast series, Lee and Ian discuss the role of coffee competitions in the industry and their relationship to coffee quality.They delve into the recent Best of Panama auction, where a coffee scored 98 points and sold for $30,200 per kilo. The conversation touches on the impact of such high prices on the market, the potential for bias in judging, and the pros and cons of these competitions for producers and the industry at large. They also explore whether the hype around competition-winning coffees detracts from broader industry issues such as sustainable pricing for farmers.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 2nd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e984. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc05. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwMIn this episode of the podcast series, Lee and Ian deep into the concept of quality in the coffee industry. They explore how quality is defined, the subjective versus objective nature of sensory science, and the implications for the coffee industry. They also discuss the role of industry norms, quality standards, and the influence of human biases in sensory evaluation. Join the conversation and discover why defining quality in coffee is more complex than it seems.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the first of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866 The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e984. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc05. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwM In this episode of the series, Lee and Ian discuss the tools used to assess coffee quality, including cupping forms, gadgets, and the essential role of people. Ian shares insights from his extensive experience at Cafe Imports and highlights the industry's broader issues of defining and measuring coffee quality.This episode also covers a discussion about the current state and effectiveness of the Coffee Value Assessment (CVA) in the specialty coffee industry. Ian critiques the CVA for being inadequate in its claims and emphasizes the distinction between specialty coffee professionals and food technologists. Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/ https://www.cafeimports.com/north-america/sensory-analysis/coffeerose ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 5th of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/Gipyuhd8frw2. Do We Need Development Work In Coffee? - https://youtu.be/Y_QYBav4SbM3. How Money Flows in the Coffee Development Sector - https://youtu.be/mGlrkxQL1q44. Myths and Realities of the Coffee Development Sector - https://youtu.be/YkjD11xqTWY5. The Future of Coffee and Development - https://youtu.be/2wSVlW__unAIn this episode of the podcast series, Lee and Nora discuss the complex issues surrounding the coffee development sector, including the impact of reducing development funds and the potential future of the coffee industry. They touch on topics like migration, economic disparity, and the challenges and hopes of running a nonprofit organization in the current volatile climate. Additionally, the episode introduces an upcoming mastermind group for aspiring coffee business owners. Tune in for an insightful conversation about the future of coffee and its interconnected sectors.Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/https://www.instagram.com/thechaincollaborative/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 4th of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/Gipyuhd8frw2. Do We Need Development Work In Coffee? - https://youtu.be/Y_QYBav4SbM3. How Money Flows in the Coffee Development Sector - https://youtu.be/mGlrkxQL1q44. Myths and Realities of the Coffee Development Sector - https://youtu.be/YkjD11xqTWY5. The Future of Coffee and Development - https://youtu.be/2wSVlW__unAIn this episode of the podcast series, Lee and Nora discuss the misconceptions surrounding the development sector within the coffee industry.The discussion addresses issues such as corruption in nonprofits, the real impact of corporate social responsibility, and the need for fair compensation for coffee farmers. They also explore the limited understanding businesses have about the actual contributions and roles of nonprofits and the essential need to invest in agriculture broadly. The episode provides an in-depth look at the challenges facing the sector and calls for a more nuanced approach to development work. Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/https://www.instagram.com/thechaincollaborative/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 3rd of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/Gipyuhd8frw2. Do We Need Development Work In Coffee? - https://youtu.be/Y_QYBav4SbM3. How Money Flows in the Coffee Development Sector - https://youtu.be/mGlrkxQL1q44. Myths and Realities of the Coffee Development Sector - https://youtu.be/YkjD11xqTWY5. The Future of Coffee and Development - https://youtu.be/2wSVlW__unAIn this episode of the podcast series, Lee and Nora delve into the intricate dynamics of the development sector within the coffee industry. They discuss the significant impact of USAID funding cuts, the disparities in compensation between the nonprofit and corporate sectors, and how these challenges affect coffee farmers. The conversation also explores the broader implications of global trade, capitalism, and the resilience of farmers. Stay tuned for valuable insights on whether the development sector can survive in the volatile coffee industry of 2025.Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/https://www.instagram.com/thechaincollaborative/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 2nd of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/Gipyuhd8frw2. Do We Need Development Work In Coffee? - https://youtu.be/Y_QYBav4SbM3. How Money Flows in the Coffee Development Sector - https://youtu.be/mGlrkxQL1q44. Myths and Realities of the Coffee Development Sector - https://youtu.be/YkjD11xqTWY5. The Future of Coffee and Development - https://youtu.be/2wSVlW__unAIn this episode of the podcast series, Lee and Nora explore the concept of 'poverty smoothing' activities carried out by nonprofits and discuss whether these efforts are changing the capitalist structures impacting coffee communities. The conversation touches upon the efficacy of the development sector, the challenges of capitalism in the coffee industry, and how to evaluate the performance and trustworthiness of nonprofits. Join us for an enlightening discussion on the sustainability and future of the coffee industry.Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/https://www.instagram.com/thechaincollaborative/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the first of a five-part series featuring Nora Burkey, Executive Director of the US-based Nonprofit, The Chain Collaborative, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.Throughout this series, Lee and Nora attempt to answer the question, "Will the Development Sector in Coffee Survive?" and explore all the layers that come with it.The five episodes of this series are:1. The Evolution of Development in Coffee - https://youtu.be/Gipyuhd8frw2. Do We Need Development Work In Coffee? - https://youtu.be/Y_QYBav4SbM3. How Money Flows in the Coffee Development Sector - https://youtu.be/mGlrkxQL1q44. Myths and Realities of the Coffee Development Sector - https://youtu.be/YkjD11xqTWY5. The Future of Coffee and Development - https://youtu.be/2wSVlW__unA In this episode of the podcast series, Lee and Nora explore the historical context and evolution of non-profits, certifications, and the role of government and corporate control in shaping the industry. The conversation dives deep into whether the coffee sector's current structure necessitates the involvement of non-profits and NGOs and scrutinizes their impact on coffee producers and communities. Tune in for an insightful discussion about the complexities and challenges facing the global coffee sector.The article Nora references in this article is: https://www.lemonde.fr/en/archives/article/2022/03/23/reparations-as-philanthropy-radically-rethinking-giving-in-africa_5979040_113.html Connect with The Chain Collaborative and Nora Burkey here:nora@thechaincollaborative.orghttps://thechaincollaborative.org/ https://www.instagram.com/thechaincollaborative/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 5th of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/LwU1p02csJ82. The Discussion Around Quality Coffee - https://youtu.be/PuTP40LgNZE3. The Questions We Should Be Asking In Coffee - https://youtu.be/dLBzw_fQAck4. The Truth About Origin - https://youtu.be/1PAuMNPgeRM5. Is the future of coffee guaranteed? - https://youtu.be/6xAZNcKWp6UIn the final episode of this thought-provoking series, Lee and Brendan discuss the impact of pricing crises, tariffs, and climate change on small coffee producers and roasters.The conversation highlights the urgent need for structural change, collective action, and innovative approaches to ensure the sustainability and growth of the coffee industry.Tune in for an eye-opening discussion that could reshape your perspective on the coffee supply chain.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/https://www.instagram.com/semillacoffee/https://www.linkedin.com/in/brendan-adams-a262655a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 4th of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/LwU1p02csJ82. The Discussion Around Quality Coffee - https://youtu.be/PuTP40LgNZE3. The Questions We Should Be Asking In Coffee - https://youtu.be/dLBzw_fQAck4. The Truth About Origin - https://youtu.be/1PAuMNPgeRM5. Is the future of coffee guaranteed? - https://youtu.be/6xAZNcKWp6UIn this episode of the podcast series, Lee and Brendan discuss the complexities and diverse realities of coffee trade and origin.They delve into the misconceptions about Colombian coffee, the importance of visiting coffee origins, and understanding the true experiences of coffee producers.Adams shares insights on how conventional markets and specialty coffee markets operate differently, and the significant impact of local economies and traditional practices on coffee trade.Don't miss out on this eye-opening conversation about the truths behind your cup of coffee.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/https://www.instagram.com/semillacoffee/https://www.linkedin.com/in/brendan-adams-a262655a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 3rd of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/LwU1p02csJ82. The Discussion Around Quality Coffee - https://youtu.be/PuTP40LgNZE3. The Questions We Should Be Asking In Coffee - https://youtu.be/dLBzw_fQAck4. The Truth About Origin - https://youtu.be/1PAuMNPgeRM5. Is the future of coffee guaranteed? - https://youtu.be/6xAZNcKWp6UIn this episode of the podcast series, Lee and Brendan discuss the struggles faced by coffee producers, the broken promises within the specialty coffee industry, and the financial and emotional burdens on both producers and roasters.The conversation emphasizes the need for true relationships, responsible business practices, and a shift away from focusing solely on quality towards understanding the real issues at origin.If you're a coffee producer, roaster, or cafe owner looking to adapt and thrive, don't miss this episode.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/https://www.instagram.com/semillacoffee/https://www.linkedin.com/in/brendan-adams-a262655a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 2nd of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/LwU1p02csJ82. The Discussion Around Quality Coffee - https://youtu.be/PuTP40LgNZE3. The Questions We Should Be Asking In Coffee - https://youtu.be/dLBzw_fQAck4. The Truth About Origin - https://youtu.be/1PAuMNPgeRM5. Is the future of coffee guaranteed? - https://youtu.be/6xAZNcKWp6UIn this episode of the podcast series, Lee and Brendan explore the complexities of coffee quality and sourcing. They delve into the murky realities of how wealth and products in the coffee industry have been misappropriated and the often hidden dynamics of the supply chain. Brendan shares anecdotes and insights from his experiences, emphasizing the need for a deeper understanding of quality beyond just taste and price. This conversation also sets the stage for the next episode, where they discuss critical questions we should be asking about the supply chain. Join us as we unpack the real challenges and opportunities in the world of specialty coffee.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/https://www.instagram.com/semillacoffee/https://www.linkedin.com/in/brendan-adams-a262655a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the first of a five-part series featuring Brendan Adams, Founder of the Canada-based green trading company Semilla Coffee, on The Daily Coffee Pro Podcast by Map It Forward.In this series, host Lee Safar and Brendan explore whether the idea to "make coffee better" is a realistic endeavour in today's coffee industry.The 5 episodes in this series are:1. Specialty Coffee, Then and Now - https://youtu.be/LwU1p02csJ82. The Discussion Around Quality Coffee - https://youtu.be/PuTP40LgNZE3. The Questions We Should Be Asking In Coffee - https://youtu.be/dLBzw_fQAck4. The Truth About Origin - https://youtu.be/1PAuMNPgeRM5. Is the future of coffee guaranteed? - https://youtu.be/6xAZNcKWp6UIn this episode of the podcast, Lee and Brendan discuss the evolution and current state of specialty coffee. They explore how consumers' interests are shifting towards supporting producers in meaningful ways, and how the industry has evolved from focusing solely on coffee quality to embracing principles of sustainability and justice. The conversation delves into the challenges and opportunities in the specialty coffee supply chain, the importance of community-wide commitment, and the growing influence of financial interests. Tune in to gain valuable insights and join the discussion on the future of the coffee industry.Connect with Brendan Adams and Semilla Coffee here:https://www.semilla.ca/ https://www.instagram.com/semillacoffee/ https://www.linkedin.com/in/brendan-adams-a262655a/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 5th of a 5-part series with Kim Thompson and Matt Toogood from RAW Coffee Company in Dubai on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the Map It Forward Middle East Podcast in June 2025, Host Lee Safar, Kim, and Matt discuss the journey of the specialty coffee shop that started it all in the Middle East - RAW Coffee Company.The five episodes in this series are:1. Who is RAW Coffee Company? - https://youtu.be/mPGCfsGuI1Y2. Why Relationships Matter In Coffee - https://youtu.be/ehlEiRDWV3w3. The Reality of the Dubai Coffee Scene - https://youtu.be/gE4qcs8AJNU4. Coffee Business Is Complex - https://youtu.be/X35qq6YHTaw5. How To Remain Relevant In Coffee - https://youtu.be/ppIR0qYQbgMIn this final episode of our five-part series with Kim and Matt from Raw Coffee Company, Lee delves into how Raw Coffee Company has evolved from a specialty coffee shop to a multifaceted business entity, particularly focusing on their successful venture into Raw Beverage Trading. The conversation explores their strategies for remaining relevant in an ever-changing market, the importance of maintaining ethics and relationships, and the burgeoning role of matcha in the beverage industry. The discussion also touches on the broader coffee crisis, the impact of global supply chain issues, and shifts observed in the Middle Eastern market. Tune in for insights on sustainability, growth, and the balance between innovation and tradition in the coffee industry.Connect with RAW Coffee Company here:• https://www.instagram.com/rawcoffeecompany/• https://rawcoffeecompany.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 4th of a 5-part series with Kim Thompson and Matt Toogood from RAW Coffee Company in Dubai on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the Map It Forward Middle East Podcast in June 2025, Host Lee Safar, Kim, and Matt discuss the journey of the specialty coffee shop that started it all in the Middle East - RAW Coffee Company.The five episodes in this series are:1. Who is RAW Coffee Company? - https://youtu.be/mPGCfsGuI1Y2. Why Relationships Matter In Coffee - https://youtu.be/ehlEiRDWV3w3. The Reality of the Dubai Coffee Scene - https://youtu.be/gE4qcs8AJNU4. Coffee Business Is Complex - https://youtu.be/X35qq6YHTaw5. How To Remain Relevant In Coffee - https://youtu.be/ppIR0qYQbgMIn this episode of the Podcast, Lee talks with Kim and Matt from Raw Coffee Company about the true cost of coffee production and the challenges of running a profitable café. They discuss the importance of understanding fully loaded costs, the stark difference between aesthetics and profitability in café design, and the reality of operating a successful coffee business in Dubai and the broader Middle East. Additionally, the conversation touches on the business models prevalent in the UAE, the significance of owner involvement, and the impact of meticulous detail in operations. This episode offers valuable insights for anyone involved in the coffee industry or looking to understand it better.Connect with RAW Coffee Company here:• https://www.instagram.com/rawcoffeecompany/• https://rawcoffeecompany.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 3rd of a 5-part series with Kim Thompson and Matt Toogood from RAW Coffee Company in Dubai on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the Map It Forward Middle East Podcast in June 2025, Host Lee Safar, Kim, and Matt discuss the journey of the specialty coffee shop that started it all in the Middle East - RAW Coffee Company.The five episodes in this series are:1. Who is RAW Coffee Company? - https://youtu.be/mPGCfsGuI1Y2. Why Relationships Matter In Coffee - https://youtu.be/ehlEiRDWV3w3. The Reality of the Dubai Coffee Scene - https://youtu.be/gE4qcs8AJNU4. Coffee Business Is Complex - https://youtu.be/X35qq6YHTaw5. How To Remain Relevant In Coffee - https://youtu.be/ppIR0qYQbgMIn this episode of the podcast, Lee, Kim, and Matt discuss the true challenges faced by specialty coffee shops in Dubai. The conversation highlights the financial pressures of operating in the city, from high air conditioning costs to expensive sewage removal, and the unique obstacles such as a nine-month business season due to extreme heat and Ramadan. The episode also addresses common misconceptions about Dubai's coffee scene, emphasizing the importance of business fundamentals over mere brand building. Tune in for an eye-opening discussion on what it really takes to run a successful coffee business in one of the world's most dynamic cities.Connect with RAW Coffee Company here:• https://www.instagram.com/rawcoffeecompany/• https://rawcoffeecompany.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 2nd of a 5-part series with Kim Thompson and Matt Toogood from RAW Coffee Company in Dubai on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the Map It Forward Middle East Podcast in June 2025, Host Lee Safar, Kim, and Matt discuss the journey of the specialty coffee shop that started it all in the Middle East - RAW Coffee Company.The five episodes in this series are:1. Who is RAW Coffee Company? - https://youtu.be/mPGCfsGuI1Y2. Why Relationships Matter In Coffee - https://youtu.be/ehlEiRDWV3w3. The Reality of the Dubai Coffee Scene - https://youtu.be/gE4qcs8AJNU4. Coffee Business Is Complex - https://youtu.be/X35qq6YHTaw5. How To Remain Relevant In Coffee - https://youtu.be/ppIR0qYQbgMIn this episode, they discuss the crucial role that relationships play in the specialty coffee industry. From direct trade with producers to community building in Dubai, discover how Raw Coffee Company navigates business challenges and prioritizes integrity and sustainability over trade shows. Learn about their personal journeys, the value of business mentorship, and the evolving coffee scene in the Middle East. Whether you're a new or seasoned coffee business owner, this episode offers invaluable insights into building enduring, trust-based relationships in the industry.Connect with RAW Coffee Company here:• https://www.instagram.com/rawcoffeecompany/• https://rawcoffeecompany.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at sale@rawcoffee.ae••••••••••••••••••••••••••••••••••This is the first of a 5-part series with Kim Thompson and Matt Toogood from RAW Coffee Company in Dubai on The Daily Coffee Pro Podcast by Map It Forward.In this series, which first aired on the Map It Forward Middle East Podcast in June 2025, Host Lee Safar, Kim, and Matt discuss the journey of the specialty coffee shop that started it all in the Middle East - RAW Coffee Company.The five episodes in this series are:1. Who is RAW Coffee Company? - https://youtu.be/mPGCfsGuI1Y 2. Why Relationships Matter In Coffee - https://youtu.be/ehlEiRDWV3w 3. The Reality of the Dubai Coffee Scene - https://youtu.be/gE4qcs8AJNU 4. Coffee Business Is Complex - https://youtu.be/X35qq6YHTaw 5. How To Remain Relevant In Coffee - https://youtu.be/ppIR0qYQbgM In this episode of the podcast, Lee welcomes Kim and Matt from RAW Coffee Company to discuss the myths and realities of building a successful coffee business in the UAE.The founders share their journey from New Zealanders to establishing RAW as a sustainable, Emirati business. They debunk common myths about their funding, specialty coffee status, and relationships within the industry. The episode sheds light on RAW's commitment to quality, community, and values-driven business practices. Tune in to gain insights into the challenges and triumphs of the specialty coffee industry in the Middle East.Connect with RAW Coffee Company here:• https://www.instagram.com/rawcoffeecompany/ • https://rawcoffeecompany.com/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th episode of a 5-part series with Mark Dundon, Australian coffee industry legend and co-founder of iconic businesses such as 7 Seeds Coffee and St Ali Coffee. The most recent addition to the 7 Seeds family of businesses is the recently launched bakery, Suburbia, located in Melbourne, Australia. In this series, Mark and Map It Forward Founder, host Lee Safar, explore the difference between opening coffee businesses pre- and post-2020.In 5 episodes in this series:1. What Is Specialty Coffee? - https://youtu.be/boKHH0CwVWo2. Opening Cafes Pre and Post COVID - https://youtu.be/qc6FY0NnEck3. Roasters and the Coffee Crisis - https://youtu.be/uTo4S8w999I4. Communicating Quality To Customers - https://youtu.be/4OY27K-6LJk5. Technology and Coffee - https://youtu.be/6jNK0DjMnCMIn the final episode of the podcast series, Lee and Mark explore the role of technology in the specialty coffee supply chain over the next 5 to 10 years, discussing advancements such as digital contracts using blockchain, automation in farming, and the impact of e-commerce and delivery apps.Mark also shares his thoughts on the evolution of coffee machinery, the importance of human interaction in cafes, and his hopes for the future of his business.Tune in to gain a deeper understanding of how technology can transform the coffee industry and enhance the coffee experience from producer to consumer.Connect with Mark Dundon and 7 Seeds at:https://sevenseeds.com.au/https://www.instagram.com/7seedscoffee/https://www.linkedin.com/in/mark-dundon-95847016/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th episode of a 5-part series with Mark Dundon, Australian coffee industry legend and co-founder of iconic businesses such as 7 Seeds Coffee and St Ali Coffee. The most recent addition to the 7 Seeds family of businesses is the recently launched bakery, Suburbia, located in Melbourne, Australia. In this series, Mark and Map It Forward Founder, host Lee Safar, explore the difference between opening coffee businesses pre- and post-2020.In 5 episodes in this series:1. What Is Specialty Coffee? - https://youtu.be/boKHH0CwVWo2. Opening Cafes Pre and Post COVID - https://youtu.be/qc6FY0NnEck3. Roasters and the Coffee Crisis - https://youtu.be/uTo4S8w999I4. Communicating Quality To Customers - https://youtu.be/4OY27K-6LJk5. Technology and Coffee - https://youtu.be/6jNK0DjMnCMIn this episode of the podcast series, Lee and Mark explore how the definition of quality in coffee is evolving.Mark dives into the importance of understanding coffee origins, farmer relationships, and adapting to changing consumer demographics, particularly Gen Z and Gen Alpha.The discussion also touches on transparency in the industry, the concept of quality, and the impact of market changes on coffee production. Connect with Mark Dundon and 7 Seeds at:https://sevenseeds.com.au/https://www.instagram.com/7seedscoffee/https://www.linkedin.com/in/mark-dundon-95847016/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd episode of a 5-part series with Mark Dundon, Australian coffee industry legend and co-founder of iconic businesses such as 7 Seeds Coffee and St Ali Coffee. The most recent addition to the 7 Seeds family of businesses is the recently launched bakery, Suburbia, located in Melbourne, Australia. In this series, Mark and Map It Forward Founder, host Lee Safar, explore the difference between opening coffee businesses pre- and post-2020.In 5 episodes in this series:1. What Is Specialty Coffee? - https://youtu.be/boKHH0CwVWo2. Opening Cafes Pre and Post COVID - https://youtu.be/qc6FY0NnEck3. Roasters and the Coffee Crisis - https://youtu.be/uTo4S8w999I4. Communicating Quality To Customers - https://youtu.be/4OY27K-6LJk5. Technology and Coffee - https://youtu.be/6jNK0DjMnCMIn this episode of the podcast series, Lee and Mark discuss the current challenges facing the coffee industry, particularly the impact of the coffee crisis on roasters and the overall market.They delve into the importance of industry collaboration, maintaining quality despite rising costs, and the concept of the 'race to the bottom' in coffee. The episode provides valuable insights into how coffee businesses can navigate volatile times and the importance of building strong relationships. Connect with Mark Dundon and 7 Seeds at:https://sevenseeds.com.au/https://www.instagram.com/7seedscoffee/https://www.linkedin.com/in/mark-dundon-95847016/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd episode of a 5-part series with Mark Dundon, Australian coffee industry legend and co-founder of iconic businesses such as 7 Seeds Coffee and St Ali Coffee. The most recent addition to the 7 Seeds family of businesses is the recently launched bakery, Suburbia, located in Melbourne, Australia. In this series, Mark and Map It Forward Founder, host Lee Safar, explore the difference between opening coffee businesses pre- and post-2020.In 5 episodes in this series:1. What Is Specialty Coffee? - https://youtu.be/boKHH0CwVWo2. Opening Cafes Pre and Post COVID - https://youtu.be/qc6FY0NnEck3. Roasters and the Coffee Crisis - https://youtu.be/uTo4S8w999I4. Communicating Quality To Customers - https://youtu.be/4OY27K-6LJk5. Technology and Coffee - https://youtu.be/6jNK0DjMnCMIn this episode of the podcast series, Lee and Mark delve into the challenges and adaptations of opening a cafe in the post-2020 era.They discuss business strategies, the impact of COVID-19 on the coffee industry, and insights into managing costs, machinery, and staffing in a transformed market. They also reflect on the evolution of consumer behavior and the importance of maintaining quality amidst rising expenses.Don't miss the nuances of running a modern cafe and future-proofing your business in these volatile times. Connect with Mark Dundon and 7 Seeds at:https://sevenseeds.com.au/https://www.instagram.com/7seedscoffee/https://www.linkedin.com/in/mark-dundon-95847016/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first episode of a 5-part series with Mark Dundon, Australian coffee industry legend and co-founder of iconic businesses such as 7 Seeds Coffee and St Ali Coffee. The most recent addition to the 7 Seeds family of businesses is the recently launched bakery, Suburbia, located in Melbourne, Australia. In this series, Mark and Map It Forward Founder, host Lee Safar, explore the difference between opening coffee businesses pre- and post-2020.In 5 episodes in this series:1. What Is Specialty Coffee? - https://youtu.be/boKHH0CwVWo 2. Opening Cafes Pre and Post COVID - https://youtu.be/qc6FY0NnEck 3. Roasters and the Coffee Crisis - https://youtu.be/uTo4S8w999I 4. Communicating Quality To Customers - https://youtu.be/4OY27K-6LJk 5. Technology and Coffee - https://youtu.be/6jNK0DjMnCM In this episode of the podcast, host Lee and Mark discuss 7 Seeds evolution from 'specialty coffee' to 'curated coffee,' reflecting on how the term 'specialty' has lost its meaning and why it no longer fits today's coffee landscape.Mark shares his journey from the early 2000s starting with a small Melbourne cafe to founding iconic spots like St. Ali and 7 Seeds. They delve into the challenges of opening a new cafe post-COVID and why transparency and a holistic approach to coffee and the consumer experience are more crucial than ever. The article referenced in this conversation that Mark wrote:https://www.linkedin.com/pulse/death-specialty-coffee-mark-dundonConnect with Mark Dundon and 7 Seeds at:https://sevenseeds.com.au/ https://www.instagram.com/7seedscoffee/ https://www.linkedin.com/in/mark-dundon-95847016/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.The five episodes of this series are:1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD42. The Longevity of Coffee - https://youtu.be/xdSdlwTukX03. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeAIn this final episode of the series on The Daily Coffee Pro Podcast, Lee and Kelvin discuss innovative strategies for reducing the carbon footprint in the coffee industry, the impact of sustainability, and the role of technology like IoT and AI in their operations. Kelvin shares insights into the challenges and benefits of transitioning to sustainable practices, hiring policies aimed at aligning values, and the potential future contributions of Gen Z and beyond. The episode offers a hopeful vision for a more sustainable coffee industry.Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:https://www.coffexcoffee.com/https://www.instagram.com/mono_origine/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.The five episodes of this series are:1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD42. The Longevity of Coffee - https://youtu.be/xdSdlwTukX03. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeAIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Kelvin explore the impact of climate change on coffee farming, the need for ethical sourcing, and the economic pressures on farmers. They also delve into the challenges of maintaining quality while competing on price and the moral responsibility of supporting sustainable practices. Join the conversation on how we can reduce the carbon footprint of coffee and ensure the industry's future.Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:https://www.coffexcoffee.com/https://www.instagram.com/mono_origine/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.The five episodes of this series are:1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD42. The Longevity of Coffee - https://youtu.be/xdSdlwTukX03. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeAIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Kelvin Ngow discuss various strategies for reducing the carbon footprint in the coffee industry. Kelvin emphasizes the importance of data collection to establish a baseline for emissions, the use of renewable energy like solar panels, and the consolidation of coffee shipments to reduce carbon emissions. He also highlights the benefits of working with farmers who use sustainable practices. Kelvin shares insights into the challenges of the coffee supply chain, including the rise in coffee-related theft and the significance of building strong relationships with partners. Join us to learn about leadership in sustainability and practical ways to make the coffee industry more environmentally friendly.Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:https://www.coffexcoffee.com/https://www.instagram.com/mono_origine/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.The five episodes of this series are:1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD42. The Longevity of Coffee - https://youtu.be/xdSdlwTukX03. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeAIn this episode of The Daily Coffee Pro by Map It Forward, Lee and Kelvin explore the critical issue of reducing the carbon footprint in the coffee industry. Kelvin shares insights from his experiences and studies, highlighting the immediate threats posed by climate change, such as increased temperatures and droughts, particularly in Brazil. He emphasizes the importance of accessing real-time information from the ground to make quicker, more accurate decisions.Kelvin also discusses the impact of human industrialization on climate and suggests practical steps businesses and individuals can take to reduce their carbon footprint. Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:https://www.coffexcoffee.com/https://www.instagram.com/mono_origine/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Malaysian-based 27-year coffee industry veteran Kelvin Ngow from Coffex Coffee and Mono Origine.In this series, Map It Forward founder and podcast host Lee Safar explores how Kelvin is going about reducing the carbon footprint of his businesses in coffee and why this is imperative to the survival of his brands.The five episodes of this series are:1. Trajectory for the Sustainability of Coffee - https://youtu.be/wlMVSILsMD42. The Longevity of Coffee - https://youtu.be/xdSdlwTukX03. Reducing Carbon Emissions in Coffee - https://youtu.be/jJ3T_Pz0cFU4. The Cost of Sustainability in Coffee - https://youtu.be/SLmU0v2wsZo5. Carbon and the Future of the Coffee Industry - https://youtu.be/7sc4fjGtEeAIn this episode of The Daily Coffee Pro by Map It Forward, Kelvin shares his journey of transitioning to a more sustainable coffee business model after attending an impactful agroforestry seminar by Felipe Croce at FAF Coffees. The discussion covers the early days of Kelvin's coffee career, his experiences in the Malaysian specialty coffee scene, and his efforts to reduce the carbon footprint of coffee. Kelvin also talks about the importance of intentionality in building a brand and reveals the story and values behind Mono Origine.Tune in to hear how Kelvin's involvement in sustainable practices aims to create lasting change in the coffee industry.Connect with Kelvin Ngow, Coffee Coffee, and Mono Origine here:https://www.coffexcoffee.com/https://www.instagram.com/mono_origine/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E 4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this engaging and insightful episode of The Daily Coffee Pro by Map It Forward, with more than 50 years of experience in the coffee industry, George shares his reflections on the future of coffee varietals, sustainability in farming, and the ongoing challenges facing the coffee industry.This episode also explores the evolution of coffee roasting, the impact of tariffs on the coffee market, and the importance of sharing and collaboration within the coffee community. Tune in to hear George's passion for coffee and his hopes for the industry's future.Don't miss an episode laden with wisdom, especially for those invested in specialty coffee and industry trends.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this episode of the podcast series, Lee and George engage in a deep conversation about regenerative agriculture's role in the future of coffee farming.They discuss the challenges farmers face, including climate change, labor shortages, and the fear of failure in adopting new agricultural methods. The conversation also highlights the importance of quality in regenerative coffee and the potential impact of advanced technologies like drones and robotics in coffee farming. Additionally, they touch upon the consumer's perspective on regenerative coffee and what it means for the coffee industry. Tune in to learn about the dynamic changes shaping coffee farming and the importance of sustainable practices.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Boston-based 50-year coffee industry legend and CoE Co-Founder, George Howell from George Howell Coffee and The Coffee Connection.This series is the 2025 edition of our annual series, "The Coffee Industry According to George Howell," where we explore various aspects of the industry from the perspective of one of the founders of the specialty coffee movement.The five episodes of this series are:1. What is Quality? - https://youtu.be/NmUWZJVBO9g2. Should Coffee Be Priced Differently? - https://youtu.be/G7vHmm7QyWg3. Passing on Price Increases to Customers - https://youtu.be/o42nsxn_T-E4. The Role of Regenerative Agriculture in Coffee - https://youtu.be/MeZ7dH_bAoI5. Coffee Varietals and The Coffee Industry - https://youtu.be/fkxLz2Sr7EYIn this episode of the podcast series, Lee and George discuss the impact of rising coffee prices on the industry and whether these increases should be passed on to consumers. George shares insights from his experiences dating back to 1975, including how the black frost in Brazil affected coffee prices and the subsequent impact on his business, Coffee Connection. He details the challenges faced by small cafes and roasters in balancing quality and price, as well as the evolving landscape of specialty coffee. As part of a five-part series, this episode also touches on the broader implications for the future of coffee prices and quality. Stay tuned for the next episode where they will delve into the role of regenerative agriculture in coffee.Connect with George Howell and George Howell Coffee here:https://georgehowellcoffee.com/https://www.instagram.com/ghowellcoffeehttps://www.linkedin.com/in/george-howell-95646b2/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist