The MAP IT FORWARD Podcast

If you love what we do and want to support more of the work we do at Map It Forward, become a premium YouTube Subscriber or a paid Patreon backer here for perks: • https://www.patreon.com/mapitforward • https://www.youtube.com/mapitforward••••••••••••••••••••••••••••••••••This is the 5th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.The 5 episodes in this series are:1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0In this episode of the podcast series, Lee wraps up a captivating series with Marianella as they delve into the challenges of coffee market volatility from the perspective of small holder producers, the impact of middlemen and low-priced future contracts, and the struggles and hopes of co-ops and farmers seeking just relationships through direct trade. The discussion highlights the emergence of new direct trade models, geopolitical shifts in coffee trading, and the vital connections between small farmers and roasters. Marianella also shares the inspiring success of the Coffee Camp and encourages collaboration for a thriving coffee community. Learn more about sustainable, ethical coffee practices and how you can support these efforts.Connect with Marianella Baez Jost and The Farmers Project here:https://www.linkedin.com/in/marianella-baez-jost-00a529166/https://www.farmersproject-cr.com/https://www.instagram.com/cafeconamor.cr/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Looking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 4th episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.The 5 episodes in this series are:1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0In this episode of the podcast series, Lee and Marianella discuss the complex topic of coffee market volatility and dive into what truly defines direct trade, explore the challenges and benefits of developing direct relationships in the coffee industry, and analyze the emerging access issues as we move towards 2026. Join the conversation to better understand the future of the coffee industry and the importance of building strong, responsible business relationships.Connect with Marianella Baez Jost and The Farmers Project here:https://www.linkedin.com/in/marianella-baez-jost-00a529166/https://www.farmersproject-cr.com/https://www.instagram.com/cafeconamor.cr/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Interested in our business advisory services for your small, medium, or large business across the coffee value chain? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••••This is the 3rd episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.The 5 episodes in this series are:1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0In this episode of the podcast series, Lee and Marianella discuss coffee market volatility and delve into the challenges faced by smallholder farmers, the importance of forecasting and long-term planning, the impact of tariffs, and the evolving roles within the coffee supply chain. The conversation highlights the imperative of proactive communication and diversification for sustained success in the coffee industry.Connect with Marianella Baez Jost and The Farmers Project here:https://www.linkedin.com/in/marianella-baez-jost-00a529166/https://www.farmersproject-cr.com/https://www.instagram.com/cafeconamor.cr/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

"Future-Proofing Your Coffee Business: Planning for 2026 and Beyond" - A Map It Forward Live Workshop for Small to Medium Business Owners Across the Coffee Supply Chain with Lee Safar https://mapitforward.coffee/workshops ••••••••••••••••••••••••••••••••••This is the 2nd episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.The 5 episodes in this series are:1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0In this episode of the podcast series, Lee and Marianella talk about the volatility in the coffee market from the perspective of smallholder farmers. They discuss how market demands influence farming practices, the impact of climate change and labor issues, and the importance of adapting to consumer trends. They also highlight the significance of direct trade relationships and the upcoming challenges and opportunities for the coffee industry as it approaches a defining year in 2026. Connect with Marianella Baez Jost and The Farmers Project here:https://www.linkedin.com/in/marianella-baez-jost-00a529166/https://www.farmersproject-cr.com/https://www.instagram.com/cafeconamor.cr/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade. https://arkenacoffee.com/‍ ‍https://www.instagram.com/arkenacoffee/‍ ‍Email: hello@arkenacoffee.com••••••••••••••••••••••••••••••••••This is the first episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guest, Marianella Baez Jost.Marianella is a coffee farmer (Cafe con Amor) based in Costa Rica and the co-founder of direct coffee trade project, The Farmers Project.This series is focused on coffee market volatility from the perspective of a smallholder coffee farmer in Costa Rica.The 5 episodes in this series are:1. Coffee Farming In Costa Rica in 2025 - https://youtu.be/3tHVKj65yho2. Coffee Farmers Are Adapting to the Coffee Crisis - https://youtu.be/QGUewElgLeA3. Not a Short-Term Coffee Crisis - https://youtu.be/arhcrRBWGEU4. Barriers to Direct Trade - https://youtu.be/dM75gWt1y7s5. Mitigating Risk with Direct Trade Coffee - https://youtu.be/DX0tpHrXFw0In this episode of the podcast series, Lee and Marianella discuss the unique challenges and opportunities in the coffee market in 2025, including the shift to a seller's market, price volatility, and the impact of tariffs on direct trade.Marianella shares her journey into coffee farming, the disparities in income between different roles in the coffee supply chain, and her optimistic yet realist view on the future. Tune in to gain invaluable insights and learn how you can support sustainable coffee farming.Connect with Marianella Baez Jost and The Farmers Project here:https://www.linkedin.com/in/marianella-baez-jost-00a529166/https://www.farmersproject-cr.com/https://www.instagram.com/cafeconamor.cr/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 5th episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia. The focus of this series is "Responsible Direct Trade Coffee Relationships". The five episodes of this series are:1. Responsible Direct Trade Coffee - https://youtu.be/zDiZ5flCqFY2. Benefits of Direct Trade Coffee Relationships - https://youtu.be/caxop1x-2aQ3. Managing Risk In Direct Trade Coffee - https://youtu.be/Q0WA2nk5LPA4. Technology and Direct Trade Coffee - https://youtu.be/cq0YT2La0WY5. The Goals Of Direct Trade Coffee - https://youtu.be/ckxLQy8AsTYIn this final episode of this podcast series, Lee and Matthew explore the evolving landscape of the coffee industry, discussing the importance of responsible direct trade relationships and the role of blockchain technology in achieving transparency and fair compensation for farmers. Matthew shares insights on the challenges and opportunities within the coffee supply chain amidst a global coffee crisis. Don't miss Matthew's return in a few months to discuss the latest harvest updates from Ethiopia. If you're interested in ethical coffee trade and innovative supply chain solutions, this episode is a must-watch.Connect with Matthew Thornton and Arkena Coffee Market here:https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 4th episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia. The focus of this series is "Responsible Direct Trade Coffee Relationships". The five episodes of this series are:1. Responsible Direct Trade Coffee - https://youtu.be/zDiZ5flCqFY2. Benefits of Direct Trade Coffee Relationships - https://youtu.be/caxop1x-2aQ3. Managing Risk In Direct Trade Coffee - https://youtu.be/Q0WA2nk5LPA4. Technology and Direct Trade Coffee - https://youtu.be/cq0YT2La0WY5. The Goals Of Direct Trade Coffee - https://youtu.be/ckxLQy8AsTYIn this episode of the podcast series, Lee and Matthew explore the transformative role of technology in the coffee industry, covering topics such as NFTs, AI, blockchain, and various types of tech like farm tech, FinTech, usability tech, and social tech.The conversation highlights how these technologies are enhancing efficiencies, promoting transparency, and reshaping direct trade coffee relationships.The episode also discusses crucial issues like data integrity, the risks and benefits of crypto payments, and the potential of AI to revolutionize the certification process. Follow along as they envision a future where technology empowers both farmers and buyers for a more equitable industry.Connect with Matthew Thornton and Arkena Coffee Market here:https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 3rd episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia. The focus of this series is "Responsible Direct Trade Coffee Relationships". The five episodes of this series are:1. Responsible Direct Trade Coffee - https://youtu.be/zDiZ5flCqFY2. Benefits of Direct Trade Coffee Relationships - https://youtu.be/caxop1x-2aQ3. Managing Risk In Direct Trade Coffee - https://youtu.be/Q0WA2nk5LPA4. Technology and Direct Trade Coffee - https://youtu.be/cq0YT2La0WY5. The Goals Of Direct Trade Coffee - https://youtu.be/ckxLQy8AsTYIn this episode of the podcast series, Lee and Matthew discuss the intricacies of risk distribution in the coffee industry. The discussion highlights the differences between traditional commercial supply chains and direct trade, emphasizing the importance of transparency and communication. They explore the various risks faced by coffee farmers and buyers, and propose that responsible direct trade, when managed effectively, can mitigate these risks and build stronger industry relationships. Lee also shares practical advice for coffee business owners on aligning their investments in marketing with their supply chain strategies. Tune in to gain valuable insights on how to navigate and thrive in the ever-evolving coffee market.Connect with Matthew Thornton and Arkena Coffee Market here:https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 2nd episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia. The focus of this series is "Responsible Direct Trade Coffee Relationships". The five episodes of this series are:1. Responsible Direct Trade Coffee - https://youtu.be/zDiZ5flCqFY2. Benefits of Direct Trade Coffee Relationships - https://youtu.be/caxop1x-2aQ3. Managing Risk In Direct Trade Coffee - https://youtu.be/Q0WA2nk5LPA4. Technology and Direct Trade Coffee - https://youtu.be/cq0YT2La0WY5. The Goals Of Direct Trade Coffee - https://youtu.be/ckxLQy8AsTYIn this episode of the podcast series, Lee and Matthew discuss responsible direct trade coffee relationships. Matthew, based in Addis Ababa, Ethiopia, explains how farmers selling direct have seen a significant increase in net profits and the positive impact on rural communities. The conversation also covers the challenges of achieving these benefits, including market access, logistics, and finance, and how Arkena aims to address these hurdles. This episode focuses on responsible direct trade, with insights into the intricacies of making these relationships work and the broader economic impacts.Article referenced in this episode: https://www.linkedin.com/posts/paul-stewart-1165826_does-rejuvenating-yirgacheffes-older-coffee-activity-7379185525968039937-UUsoConnect with Matthew Thornton and Arkena Coffee Market here:https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the first episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia. The focus of this series is "Responsible Direct Trade Coffee Relationships". The five episodes of this series are:1. Responsible Direct Trade Coffee - https://youtu.be/zDiZ5flCqFY2. Benefits of Direct Trade Coffee Relationships - https://youtu.be/caxop1x-2aQ3. Managing Risk In Direct Trade Coffee - https://youtu.be/Q0WA2nk5LPA4. Technology and Direct Trade Coffee - https://youtu.be/cq0YT2La0WY5. The Goals Of Direct Trade Coffee - https://youtu.be/ckxLQy8AsTYIn this episode of the podcast series, Lee and Matthew highlight the significance of relationships in direct trade coffee and contrasts it with traditional commercial trade. Matthew shares his journey from ecology to coffee, his Peace Corps experience in Ethiopia, and the inception of Arkena Coffee Market. The episode touches on the roles of exporters and importers, the importance of transparency, and the diverse definitions of direct trade. Tune in to explore the benefits and challenges of direct trade coffee, along with exciting new collaborations on the podcast.Article referenced in this episode: https://www.linkedin.com/posts/paul-stewart-1165826_does-rejuvenating-yirgacheffes-older-coffee-activity-7379185525968039937-UUso Connect with Matthew Thornton and Arkena Coffee Market here:https://arkenacoffee.com/ https://www.instagram.com/arkenacoffee/ Email: hello@arkenacoffee.com••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 5th of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, which first aired on the Map It Forward Middle East Podcast, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/8Bur06Bvb842. A Coffee Career in the Middle East - https://youtu.be/CvWm8sPkOJA3. A Multicultural Coffee Community - https://youtu.be/AZqEVMw7nu44. The Complex World of Coffee Competitions - https://youtu.be/FgwQvyRIdRA5. Paving a Career Path in Coffee - https://youtu.be/AGt5T0SYQvUThe episode emphasizes the importance of not just chasing any job but finding a place where you can grow and be nurtured.The guests share their personal journeys and offer advice for young baristas and coffee professionals.They also touch on the value of people skills and the significance of being part of a supportive team.The episode wraps up with a reflection on what they hope their future selves will gain from listening to this conversation. Don't miss the insights and practical advice shared in this heartfelt finale.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 4th of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, which first aired on the Map It Forward Middle East Podcast, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/8Bur06Bvb842. A Coffee Career in the Middle East - https://youtu.be/CvWm8sPkOJA3. A Multicultural Coffee Community - https://youtu.be/AZqEVMw7nu44. The Complex World of Coffee Competitions - https://youtu.be/FgwQvyRIdRA5. Paving a Career Path in Coffee - https://youtu.be/AGt5T0SYQvUIn this episode of the podcast, we dive into the complexities and impacts of coffee competitions with Purity, On, and Ran, and discuss the personal and financial challenges involved, the emotional toll on competitors, and the quest for validation. The discussion also highlights the lack of fairness in international competitions, especially for those from regions with visa restrictions.Join us as we explore whether these competitions are worth the effort and how they influence careers in the coffee industry.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 3rd of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, which first aired on the Map It Forward Middle East Podcast, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/8Bur06Bvb842. A Coffee Career in the Middle East - https://youtu.be/CvWm8sPkOJA3. A Multicultural Coffee Community - https://youtu.be/AZqEVMw7nu44. The Complex World of Coffee Competitions - https://youtu.be/FgwQvyRIdRA5. Paving a Career Path in Coffee - https://youtu.be/AGt5T0SYQvUIn this episode of the podcast series, Purity, Ran, and On, professionals from different cultural backgrounds who have found a career in Dubai's dynamic coffee industry, discuss the challenges and benefits of working in a multicultural environment, including communication barriers and the importance of empathy and emotional intelligence.The conversation also touches on how diversity enriches the workplace and the unique experience of adapting to different cultural norms and hospitality standards in the Middle East. Tune in to understand the complexities and beauties of the coffee community in Dubai.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 2nd of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, which first aired on the Map It Forward Middle East Podcast, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/8Bur06Bvb842. A Coffee Career in the Middle East - https://youtu.be/CvWm8sPkOJA3. A Multicultural Coffee Community - https://youtu.be/AZqEVMw7nu44. The Complex World of Coffee Competitions - https://youtu.be/FgwQvyRIdRA5. Paving a Career Path in Coffee - https://youtu.be/AGt5T0SYQvUIn this episode of the podcast series, Purity, On, and Ran discuss how their careers in the coffee industry have evolved in the Middle East, the rapid growth and innovations in Dubai's coffee scene, and the challenges and opportunities they face.Learn about the unique cultural melting pot in Dubai's coffee community and how Raw Coffee Co. stands out as a remarkable example of long-term success. This episode offers valuable insights for anyone interested in the coffee industry, especially in the dynamic environment of the Middle East.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the first of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, which first aired on the Map It Forward Middle East Podcast, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/8Bur06Bvb842. A Coffee Career in the Middle East - https://youtu.be/CvWm8sPkOJA3. A Multicultural Coffee Community - https://youtu.be/AZqEVMw7nu44. The Complex World of Coffee Competitions - https://youtu.be/FgwQvyRIdRA5. Paving a Career Path in Coffee - https://youtu.be/AGt5T0SYQvUIn this first Episode of the podcast series, we delve into the inspiring journeys of Purity Wangare, Sai On, and Ran Gurung from Raw Coffee Company. Hear how they transitioned from various professions into the world of coffee, the challenges and triumphs they faced along the way, and how the vibrant coffee scene in the Middle East has transformed their lives.This episode highlights their individual paths, from starting as waitresses or baristas to becoming key figures in customer service, roasting, and visual storytelling.Discover the human connections and cultural shifts that make coffee a powerful force in their lives and in this fast-evolving market. Don't miss their motivational stories and invaluable insights in this must-watch series.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 5th episode of a five-part series with Alejandro Cadena from Caravela Coffee on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Alejandro Cadena, CEO of Caravela Coffee, is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.In this discussion, Lee and Alejandro discuss how 2025 is playing out for the coffee supply chain as the uncertainty continues to unfold.The 5 episodes in this series:1. 2025 in Coffee So Far - https://youtu.be/KDm2BwmiRKA2. Volatility, Markets, and Coffee Dynamics - https://youtu.be/j0-alZQRyFE3. Coffee Pricing and Financing - https://youtu.be/Qo88IggKf9A4. Reassessing The Value Proposition of Coffee - https://youtu.be/70qH5iyzgG45. The Next 18 Months in Coffee - https://youtu.be/C3Wg5fHDNbkIn this episode of the podcast series, Lee and Alejandro dive deep into the future of coffee over the next 18 months. They discuss the potential volatility in the coffee market, especially considering the impact of Brazil's weather conditions and supply chain disruptions. They highlight the potential of high prices, the importance of simplifying business operations, and the resilience of coffee demand. The episode also explores the possible ramifications of geopolitical tensions on the coffee industry. Don't miss this comprehensive discussion that offers valuable predictions and advice for coffee industry stakeholders.Connect with Alejandro and Caravela Coffee here:https://caravela.coffee/enhttps://www.instagram.com/caravelacoffeehttps://www.linkedin.com/in/alejandro-c-74241a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 4th episode of a five-part series with Alejandro Cadena from Caravela Coffee on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Alejandro Cadena, CEO of Caravela Coffee, is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.In this discussion, Lee and Alejandro discuss how 2025 is playing out for the coffee supply chain as the uncertainty continues to unfold.The 5 episodes in this series:1. 2025 in Coffee So Far - https://youtu.be/KDm2BwmiRKA2. Volatility, Markets, and Coffee Dynamics - https://youtu.be/j0-alZQRyFE3. Coffee Pricing and Financing - https://youtu.be/Qo88IggKf9A4. Reassessing The Value Proposition of Coffee - https://youtu.be/70qH5iyzgG45. The Next 18 Months in Coffee - https://youtu.be/C3Wg5fHDNbkIn this episode of the podcast series, Lee and Alejandro talk about shifting strategies in the coffee industry. Topics include Starbucks' return to their cafe experience roots, the reassessment of coffee's value proposition, and the impact of fluctuating coffee prices on various stakeholders. They also explore challenges around regenerative agriculture and discuss the launch of a monthly video discussion group for coffee professionals. Tune in for an insightful look at the future of coffee from pricing to production.Connect with Alejandro and Caravela Coffee here:https://caravela.coffee/enhttps://www.instagram.com/caravelacoffeehttps://www.linkedin.com/in/alejandro-c-74241a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 3rd episode of a five-part series with Alejandro Cadena from Caravela Coffee on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Alejandro Cadena, CEO of Caravela Coffee, is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.In this discussion, Lee and Alejandro discuss how 2025 is playing out for the coffee supply chain as the uncertainty continues to unfold.The 5 episodes in this series:1. 2025 in Coffee So Far - https://youtu.be/KDm2BwmiRKA2. Volatility, Markets, and Coffee Dynamics - https://youtu.be/j0-alZQRyFE3. Coffee Pricing and Financing - https://youtu.be/Qo88IggKf9A4. Reassessing The Value Proposition of Coffee - https://youtu.be/70qH5iyzgG45. The Next 18 Months in Coffee - https://youtu.be/C3Wg5fHDNbkIn this episode of the podcast series, Lee and Alejandro discuss the challenges and strategies surrounding coffee pricing and financing in 2025. Alejandro discusses the stability of their financing lines since 2019 and how they were strategically set up between 2012 and 2019 to grow with the business. They explore the impact of market volatility on financing, how importers like Caravela finance roasters' inventories, and the complexities of margin calls in a fluctuating market. Additionally, they delve into trends in specialty versus commercial coffee pricing and the shifting perspectives of roasters in reaction to the higher market prices. The episode aims to provide insights into sustaining operations in an unpredictable coffee industry landscape.Connect with Alejandro and Caravela Coffee here:https://caravela.coffee/enhttps://www.instagram.com/caravelacoffeehttps://www.linkedin.com/in/alejandro-c-74241a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 2nd episode of a five-part series with Alejandro Cadena from Caravela Coffee on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Alejandro Cadena, CEO of Caravela Coffee, is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.In this discussion, Lee and Alejandro discuss how 2025 is playing out for the coffee supply chain as the uncertainty continues to unfold.The 5 episodes in this series:1. 2025 in Coffee So Far - https://youtu.be/KDm2BwmiRKA2. Volatility, Markets, and Coffee Dynamics - https://youtu.be/j0-alZQRyFE3. Coffee Pricing and Financing - https://youtu.be/Qo88IggKf9A4. Reassessing The Value Proposition of Coffee - https://youtu.be/70qH5iyzgG45. The Next 18 Months in Coffee - https://youtu.be/C3Wg5fHDNbkIn this episode of the podcast series, Lee and Alejandro discuss the volatility of the coffee market in 2025. The conversation covers key forces driving this volatility, such as unpredictable weather in Brazil, low certified coffee stocks, and geopolitical trade conflicts. They explore the strategic shifts businesses in the coffee industry are making, from focusing on niche markets to crowding out the middle market. Finally, they discuss the potential long-term impacts of current market conditions and strategies for coffee businesses to thrive in these uncertain times. Join us for insights on navigating the complexities of the 2025 coffee market.Connect with Alejandro and Caravela Coffee here:https://caravela.coffee/enhttps://www.instagram.com/caravelacoffeehttps://www.linkedin.com/in/alejandro-c-74241a/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the first episode of a five-part series with Alejandro Cadena from Caravela Coffee on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Alejandro Cadena, CEO of Caravela Coffee, is a globally recognized green coffee exporter out of Latin America and an importer into consuming regions around the world.In this discussion, Lee and Alejandro discuss how 2025 is playing out for the coffee supply chain as the uncertainty continues to unfold.The 5 episodes in this series:1. 2025 in Coffee So Far - https://youtu.be/KDm2BwmiRKA2. Volatility, Markets, and Coffee Dynamics - https://youtu.be/j0-alZQRyFE3. Coffee Pricing and Financing - https://youtu.be/Qo88IggKf9A4. Reassessing The Value Proposition of Coffee - https://youtu.be/70qH5iyzgG45. The Next 18 Months in Coffee - https://youtu.be/C3Wg5fHDNbkIn this episode of the podcast series, Lee and Alejandro discuss the tumultuous year that is 2025. They describe it as the most serious year in a decade, a year of reckoning filled with unprecedented challenges and uncertainties. Alejandro shares insights into how the various stakeholders in the coffee supply chain, from traders to roasters, have been affected. The episode also explores the significant role of geopolitics and tariffs in shaping the year. Join them as they dive deep into the complexities and opportunities that 2025 has presented.Connect with Alejandro and Caravela Coffee here:https://caravela.coffee/enhttps://www.instagram.com/caravelacoffeehttps://www.linkedin.com/in/alejandro-c-74241a/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 5th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.The episodes in this series are:1. The Genesis of Saudi Specialty Coffee - https://youtu.be/eWjB9Zld8KU2. Discovering The Saudi Cultural Palate - https://youtu.be/B9mHKi1ivwI3. Running a Coffee Business in Saudi - https://youtu.be/zspRNIufC_U4. The Future of Saudi as an Origin Country - https://youtu.be/heJAB30BgCc5. How to do Good Business in Coffee - https://youtu.be/63BiqHbRp0EIn this final episode of a five-part series, Lee and Wayel discuss key strategies for building a successful specialty coffee business. Wayel shares insights on the importance of not competing with your customers, offering support and financial consulting, and maintaining high standards of quality. He highlights the challenges faced in the coffee industry, such as imitation products, and the necessity of collaborating with trusted distributors. The episode underscores the significance of creating a holistic premium experience for consumers and not compromising on quality. Tune in to gain valuable knowledge from Wayel's experiences and learn how to build a sustainable and respected coffee business.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 4th of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.The episodes in this series are:1. The Genesis of Saudi Specialty Coffee - https://youtu.be/eWjB9Zld8KU2. Discovering The Saudi Cultural Palate - https://youtu.be/B9mHKi1ivwI3. Running a Coffee Business in Saudi - https://youtu.be/zspRNIufC_U4. The Future of Saudi as an Origin Country - https://youtu.be/heJAB30BgCc5. How to do Good Business in Coffee - https://youtu.be/63BiqHbRp0EIn this episode of the podcast series, Lee and Wayel delve into the historical significance of coffee in Jazan, recent government initiatives like Vision 2030, and the challenges and potential of Saudi coffee as a burgeoning origin. Wayel shares personal anecdotes, the importance of quality control, and comparison with Yemeni coffee. The episode emphasizes the growth of specialty coffee in Saudi Arabia and the vision for its future on the world stage.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 3rd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.The episodes in this series are:1. The Genesis of Saudi Specialty Coffee - https://youtu.be/eWjB9Zld8KU2. Discovering The Saudi Cultural Palate - https://youtu.be/B9mHKi1ivwI3. Running a Coffee Business in Saudi - https://youtu.be/zspRNIufC_U4. The Future of Saudi as an Origin Country - https://youtu.be/heJAB30BgCc5. How to do Good Business in Coffee - https://youtu.be/63BiqHbRp0EIn this episode of the podcast series, Lee and Wayel delve into the unique coffee culture of Saudi Arabia. They discuss the traditional methods of coffee preparation, the differences across the Middle Eastern region, and the impact of the specialty coffee industry. Wayel shares personal anecdotes about his upbringing and the rituals of serving coffee, as well as insights into the specialty coffee market and Sulalat's approach to roasting and customer service. They also talk about the entrepreneurial spirit in Saudi Arabia and the involvement of business owners in the coffee industry. Stay tuned for the next episode where they will explore Saudi Arabia as an emerging coffee origin.Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 2nd of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.The episodes in this series are:1. The Genesis of Saudi Specialty Coffee - https://youtu.be/eWjB9Zld8KU2. Discovering The Saudi Cultural Palate - https://youtu.be/B9mHKi1ivwI3. Running a Coffee Business in Saudi - https://youtu.be/zspRNIufC_U4. The Future of Saudi as an Origin Country - https://youtu.be/heJAB30BgCc5. How to do Good Business - https://youtu.be/63BiqHbRp0EIn this episode of the podcast series, Lee and Wayel discuss the Saudi specialty coffee market and the unique challenges faced in catering to different cultural palates.Wayel shares his journey from tasting specialty coffee abroad to establishing a successful coffee brand in Saudi Arabia. They delve into the nuances of customer preferences, the impact of coffee auctions, the role of cultural and genetic differences in flavor profiles, and the importance of creating region-specific cupping forms. This insightful conversation also touches on the differing views of quality within the global coffee industry. Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the first of a five-part series on The Daily Coffee Pro Podcast by Map It Forward with Wayel Al Wohaibi, co-founder of Sulalat based in Riyadh, Saudi Arabia.In this series, Map It Forward Founder, Lee Safar, and Wayel discuss the genesis of the Saudi specialty coffee market and it's future. This series first aired on the Map It Forward Middle East Podcast.The episodes in this series are:1. The Genesis of Saudi Specialty Coffee - https://youtu.be/eWjB9Zld8KU 2. Discovering The Saudi Cultural Palate - https://youtu.be/B9mHKi1ivwI 3. Running a Coffee Business in Saudi - https://youtu.be/zspRNIufC_U4. The Future of Saudi as an Origin Country - https://youtu.be/heJAB30BgCc 5. How to do Good Business - https://youtu.be/63BiqHbRp0E In this episode of the podcast series, Lee and Wayel discuss the journey of Saudi Arabia's specialty coffee industry from its inception to its promising future. Wayel, a retired software engineer with a deep passion for coffee, shares how his hobby turned into a significant business, navigating challenges like coffee supply, infrastructure, and meeting customer demands. Join us for an in-depth conversation about launching a specialty coffee business in Saudi Arabia, the importance of cultural palette, and building relationships with farmers. Connect with Wayel Al Wohaibi and Sulalat here:https://sulalat.com/enhttps://www.linkedin.com/in/wayel-al-wohaibi-b574a04/https://www.instagram.com/wesulalat/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 5th episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cfThe five episodes in this series are:1. Understanding Coffee Production in Brazil - https://youtu.be/oZAEr__pC242. The 2025 Brazilian Coffee Harvest - https://youtu.be/ss6Cr14mvwY3. 2026 Brazil Coffee Harvest Outlook - https://youtu.be/mmsb1l-Pohs4. Coffee Varieties and Climate Change - https://youtu.be/LmX-7NaYGZY5. Expectations for Future Harvests in Brazil - https://youtu.be/Gfa3lOG9S-oIn this final episode of the podcast series, Lee and Jonas discuss the ongoing volatility in coffee production due to climate change. The episode covers challenges farmers face, the future of coffee farming, and the impact of extreme weather patterns. Learn how agronomists and farmers are adapting to these changes and what might lie ahead for the coffee industry. Tune in for insights into the future of coffee cultivation, the importance of research, and the economic viability of coffee farming as climate challenges continue to rise. Connect with Jonas Ferraresso here:https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/https://www.instagram.com/jonascoffeeagronomist/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 4th episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cfThe five episodes in this series are:1. Understanding Coffee Production in Brazil - https://youtu.be/oZAEr__pC242. The 2025 Brazilian Coffee Harvest - https://youtu.be/ss6Cr14mvwY3. 2026 Brazil Coffee Harvest Outlook - https://youtu.be/mmsb1l-Pohs4. Coffee Varieties and Climate Change - https://youtu.be/LmX-7NaYGZY5. Expectations for Future Harvests in Brazil - https://youtu.be/Gfa3lOG9S-oIn this episode of the podcast series, Lee and Jonas dive deep into the robusta coffee varieties in Brazil, examining their high yields and significant resource requirements. The conversation highlights the critical role of plant genetics and breeding in adapting to changing climate conditions to maintain coffee production. They discuss the importance of efficient irrigation and how new varieties of Arabica and robusta are being tested for resilience.Lastly, the episode emphasizes the balance needed between technological advancements and environmental conservation.This insightful discussion is part of an annual series documenting the evolving landscape of coffee production in Brazil. Connect with Jonas Ferraresso here:https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/https://www.instagram.com/jonascoffeeagronomist/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 3rd episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cfThe five episodes in this series are:1. Understanding Coffee Production in Brazil - https://youtu.be/oZAEr__pC242. The 2025 Brazilian Coffee Harvest - https://youtu.be/ss6Cr14mvwY3. 2026 Brazil Coffee Harvest Outlook - https://youtu.be/mmsb1l-Pohs4. Coffee Varieties and Climate Change - https://youtu.be/LmX-7NaYGZY5. Expectations for Future Harvests in Brazil - https://youtu.be/Gfa3lOG9S-oIn this episode of the podcast series, Lee and Jonas discuss the ongoing challenges facing Brazil's coffee harvest. After experiencing a range of weather issues, including drought and cold temperatures, Brazil's coffee plants are facing significant stress, paving the way for a difficult 2026 harvest.Jonas explains how factors like soil quality, nutrient availability, and weather conditions impact coffee yields. They also discuss the importance of ecosystem-based farming and the role of coffee varieties in combating the negative effects of climate change. Connect with Jonas Ferraresso here:https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/https://www.instagram.com/jonascoffeeagronomist/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the 2nd episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cfThe five episodes in this series are:1. Understanding Coffee Production in Brazil - https://youtu.be/oZAEr__pC242. The 2025 Brazilian Coffee Harvest - https://youtu.be/ss6Cr14mvwY3. 2026 Brazil Coffee Harvest Outlook - https://youtu.be/mmsb1l-Pohs4. Coffee Varieties and Climate Change - https://youtu.be/LmX-7NaYGZY5. Expectations for Future Harvests in Brazil - https://youtu.be/Gfa3lOG9S-oIn this episode of the podcast series, Lee and Jonas discuss the key challenges and actual outcomes of the 2025 Brazilian coffee harvest. While banks had expected yields of around 65 million bags, actual yields stood at 55 million, influenced by factors such as droughts and the critical role of canephoras. Jonas explains the complexities of coffee flowering and how weather patterns and stress impact the harvest, touching on the implications for future seasons and the specialty coffee market. Stay tuned for an in-depth analysis of the reasons behind the reduced yields and what we can expect for 2026.Connect with Jonas Ferraresso here:https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/https://www.instagram.com/jonascoffeeagronomist/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••This is the first episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cfThe five episodes in this series are:1. Understanding Coffee Production in Brazil - https://youtu.be/oZAEr__pC242. The 2025 Brazilian Coffee Harvest - https://youtu.be/ss6Cr14mvwY3. 2026 Brazil Coffee Harvest Outlook - https://youtu.be/mmsb1l-Pohs4. Coffee Varieties and Climate Change - https://youtu.be/LmX-7NaYGZY5. Expectations for Future Harvests in Brazil - https://youtu.be/Gfa3lOG9S-oIn this episode of a brand new series, Lee welcomes back coffee agronomist Jonas Ferraresso to discuss the intricacies of coffee production in Brazil. Despite the shrinking growing area, Brazil continues to expand its coffee yields through advanced technology and research. Learn about the impact of biannual harvesting cycles, the challenges smallholder farmers face, and the significant consequences of unpredictable weather patterns since the 2021 frost. Join us as we delve deep into the status and future of Brazilian coffee production and what it means for the global market.Connect with Jonas Ferraresso here:https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/https://www.instagram.com/jonascoffeeagronomist/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 5th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"Here are the 5 episodes we'll explore throughout this series:1. What is Resilient Coffee Farming - https://youtu.be/tGJgcPCwDSM2. Transitioning to Resilient Coffee Farming - https://youtu.be/xetbKOzcZxg3. The Challenges of Resilient Coffee Farming - https://youtu.be/NMDe9XtYsWY4. Success for Resilient Coffee Farming - https://youtu.be/YF1CRAwAvho5. Creating Resilient Coffee Relationships - https://youtu.be/j3ECGHwG9-MIn the final episode of this five-part Map It Forward podcast series, Lee, Maddie, Lucie, and Gabi discusses the future of resilient coffee farming with an emphasis on the necessity for collective support across the coffee supply chain to tackle climate change.This conversation sheds light on the importance of inspiring and practical approaches to sustainable farming, the role of community and networks, and the critical need for direct communication between producers and buyers.The discussion concludes with visionary insights for the future and the scientists' personal reflections on their journey and aspirations.Connect with Gabriela Copello Duque here:https://www.linkedin.com/in/gabriela-copello-duque/https://www.instagram.com/gabriela_copello/Connect with Lucia Reid here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/reidsramblesnroasts/Connect with Madeline Stuart here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/maddiesfieldnotes/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 4th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"Here are the 5 episodes we'll explore throughout this series:1. What is Resilient Coffee Farming - https://youtu.be/tGJgcPCwDSM2. Transitioning to Resilient Coffee Farming - https://youtu.be/xetbKOzcZxg3. The Challenges of Resilient Coffee Farming - https://youtu.be/NMDe9XtYsWY4. Success for Resilient Coffee Farming - https://youtu.be/YF1CRAwAvho5. Creating Resilient Coffee Relationships - https://youtu.be/j3ECGHwG9-MIn this Map It Forward Podcast episode, Lee, Maddie, Lucie, and Gabi discuss the risks associated with turning resilient coffee farming into a certification system. They explore the diverse interpretations of success in resilient farming, the need to build strong partnerships without relying on certifications, and the importance of fostering biodiversity and sustainable practices. The conversation emphasizes the challenges and rewards of transitioning to resilient farming methods, the potential impacts of climate change on coffee quality, and the necessity of adapting industry standards. The episode highlights the significance of supporting farmers' hard work and ensuring fair compensation without exploiting them through costly certifications.Connect with Gabriela Copello Duque here:https://www.linkedin.com/in/gabriela-copello-duque/https://www.instagram.com/gabriela_copello/Connect with Lucia Reid here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/reidsramblesnroasts/Connect with Madeline Stuart here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/maddiesfieldnotes/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 3rd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"Here are the 5 episodes we'll explore throughout this series:1. What is Resilient Coffee Farming - https://youtu.be/tGJgcPCwDSM2. Transitioning to Resilient Coffee Farming - https://youtu.be/xetbKOzcZxg3. The Challenges of Resilient Coffee Farming - https://youtu.be/NMDe9XtYsWY4. Success for Resilient Coffee Farming - https://youtu.be/YF1CRAwAvho5. Creating Resilient Coffee Relationships - https://youtu.be/j3ECGHwG9-MIn this Map It Forward podcast episode, Lee, Maddie, Lucie, and Gabi delve into the challenges faced by farmers in transitioning to resilient coffee farming practices. They discuss the necessity of investigating new solutions, the importance of partnerships, and how factors such as time, money, education, and unprecedented climate effects impact the coffee farming industry. The episode emphasizes the need for innovative approaches and specialized skills in managing agroforestry systems to ensure a sustainable future for coffee farmers.Connect with Gabriela Copello Duque here:https://www.linkedin.com/in/gabriela-copello-duque/https://www.instagram.com/gabriela_copello/Connect with Lucia Reid here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/reidsramblesnroasts/Connect with Madeline Stuart here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/maddiesfieldnotes/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 2nd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"Here are the 5 episodes we'll explore throughout this series:1. What is Resilient Coffee Farming - https://youtu.be/tGJgcPCwDSM2. Transitioning to Resilient Coffee Farming - https://youtu.be/xetbKOzcZxg3. The Challenges of Resilient Coffee Farming - https://youtu.be/NMDe9XtYsWY4. Success for Resilient Coffee Farming - https://youtu.be/YF1CRAwAvho5. Creating Resilient Coffee Relationships - https://youtu.be/j3ECGHwG9-MIn this Map It Forward Podcast episode, Lee, Maddie, Lucie, and Gabi discuss the transition from conventional to resilient coffee farming. The conversation emphasizes the importance of integrating traditional agricultural practices with modern scientific innovations for a more sustainable approach. The discussion also covers the role of community support, understanding individual farmer contexts, and the economic and logistical challenges farmers face during this transition. The insights provided are valuable not only for coffee farmers but for anyone in the coffee supply chain looking to future-proof their operations.Connect with Gabriela Copello Duque here:https://www.linkedin.com/in/gabriela-copello-duque/https://www.instagram.com/gabriela_copello/Connect with Lucia Reid here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/reidsramblesnroasts/Connect with Madeline Stuart here:https://www.linkedin.com/in/madelinestuart/https://www.instagram.com/maddiesfieldnotes/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 1st episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our guests on the podcast for this series are Lucia Reid, Gabriela Copello Duque, and Madeline Stuart - 3 agroecological scientists specialising in resilient coffee farming.Given the challenges faced by coffee farmers to adapt to the new normal, i.e., unpredictable weather and reduced yields, in this series, we're asking the question "What Does Success Look Like for Resilient Coffee Farming?"Here are the 5 episodes we'll explore throughout this series:1. What is Resilient Coffee Farming - https://youtu.be/tGJgcPCwDSM2. Transitioning to Resilient Coffee Farming - https://youtu.be/xetbKOzcZxg3. The Challenges of Resilient Coffee Farming - https://youtu.be/NMDe9XtYsWY4. Success for Resilient Coffee Farming - https://youtu.be/YF1CRAwAvho5. Creating Resilient Coffee Relationships - https://youtu.be/j3ECGHwG9-MIn this Map It Forward Podcast episode, the conversation dives into the critical topic of resilient coffee farming amidst the backdrop of climate change. Lee, Maddie, Lucie, and Gabi explore the immediate impacts of climate disruptions on coffee farming in Brazil. They discuss the importance of resilient farming practices, from shade trees to cover crops, and the necessity for all members of the coffee supply chain to understand and support these initiatives. This episode sets the stage for a deeper exploration of the transition from conventional to resilient farming practices, emphasizing the need for adaptability and ecosystem-specific strategies.Connect with Gabriela Copello Duque here: https://www.linkedin.com/in/gabriela-copello-duque/ https://www.instagram.com/gabriela_copello/Connect with Lucia Reid here:https://www.linkedin.com/in/madelinestuart/ https://www.instagram.com/reidsramblesnroasts/ Connect with Madeline Stuart here:https://www.linkedin.com/in/madelinestuart/ https://www.instagram.com/maddiesfieldnotes/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 5th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are:1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGIIn this final episode of this Map It Forward podcast series, Lee, Felipe, and Angel discuss the current state and future of the global coffee industry in 2025. They delve into various issues affecting the market, from sky-high prices to supply chain complexities. The conversation highlights the need for businesses to be better informed, focus on the value proposition, and adapt in an uncertain market. They also touch upon the importance of sustainable practices and conscious consumerism. The episode offers valuable insights and practical advice for anyone involved in the coffee industry.Connect with Angel and Belco here:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe and FAF here:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 4th episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are:1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGIIn this episode of this Map It Forward podcast, Lee, Felipe, and Angel delve into the ongoing consolidation within the industry and its impact on small and medium-sized businesses.The conversation explores how market concentration affects producers, roasters, and traders, and highlights the opportunities for innovation and niche markets. They also examine the role of mega-conglomerates like Keurig, Dr. Pepper, JDE Peet's, and Nestle. The discussion emphasizes the importance of traceability, adaptability, and creative business models to compete against the giants. Join us for an insightful and balanced conversation about the future of the volatile coffee market.Connect with Angel and Belco here:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe and FAF here:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 3rd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are:1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGIIn this episode of this Map It Forward podcast, Lee, Felipe, and Angel discuss the challenges facing coffee production in 2025, market volatility, and the shifts in consumer expectations. Key topics include the impact of climate change on coffee farms, the shift towards Robusta production, the future of specialty coffee, and the importance of sustainable supply chains.The episode provides insights into why purely specialty coffee businesses struggle and what needs to change for them to thrive in a volatile market. Join the conversation on how the coffee industry needs to evolve to meet these new challenges and opportunities.Connect with Angel and Belco here:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe and FAF here:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the 2nd episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are:1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGIIn this episode of this Map It Forward podcast, Lee, Felipe, and Angel focus on the incredible market volatility experienced in 2025, driven by factors such as fluctuating market prices, currency exchange rates, and geopolitical tariffs.They explore how volatility affects decision-making, client interactions, and stability within the industry. Additionally, the conversation touches upon the influence of tariffs and logistical challenges in maintaining stable coffee supplies to global markets. For more detailed insights, join us in this in-depth discussion.Connect with Angel and Belco here:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe and FAF here:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory services for your small, medium, or large business? Email us here: support@mapitforward.orgLooking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••••Welcome to the first episode of a five-part podcast series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Returning to the podcast for the second time in 2025 are audience favourites, Felipe Croce from FAF Coffees in Brazil and Angel Barrera from Belco (in France), based in Colombia.This series is a follow-up to the last time Felipe and Angel appeared on the podcast, at the beginning of 2025. At that time, the discussion was focused on the forces driving the coffee crisis and the expectations of the year ahead in coffee.Now, as we head towards the final quarter of 2025, we revisit the topics we discussed in our last series, examining the realities of the state of the coffee supply chain and the status of the coffee crisis. The 5 episodes in this series are:1. 2025 Coffee Market So Far - https://youtu.be/9ogTc89Mw_o 2. Volatility in Global Coffee 2025 - https://youtu.be/sprQmYDJLww 3. Challenges at Coffee Origin in 2025 - https://youtu.be/IXzJ-Lwvhmc 4. Coffee Industry Consolidation - https://youtu.be/HlNePLOInHI 5. 18 Month Global Coffee Outlook - https://youtu.be/ouy150HDwGI In this episode of this Map It Forward podcast, host Lee Safar teams up with coffee industry experts Felipe Croce and Angel Barrera to discuss the unforeseen and unprecedented events that have unfolded in the global coffee market during 2025. They delve into how East Africa and Colombia diverged from market expectations, the effects of government-set prices in Ethiopia, and the rapid consumption of East African coffee inventories. They also touch on the growing need for multilingual support in the coffee industry podcast and announce exciting changes coming to Map It Forward in 2026, including the introduction of advertisements. This episode sets the stage for understanding the new chaotic normal in coffee production and trade, and prepares listeners for a deeper exploration of the driving forces behind this volatility in subsequent episodes.Connect with Angel and Belco here:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe and FAF here:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••••This is the 5th episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.None of the information in this series should be taken as advice for your business. The 5 episodes of this series are:1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_42. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUIIn the final episode of a five-part series, Lee delves into the enduring coffee crisis. Lee identifies key signals such as corporate acquisitions and rising coffee prices, highlighting a growing separation within the coffee industry. This episode forecasts a challenging future marked by consolidation, business closures, and evolving market dynamics. Lee advises thinking ahead for 2026 business plans and underscores the importance of staying informed and supporting the coffee community during these turbulent times.Connect with Lee Safar and Map It Forward here:support@mapitforward.orghttps://www.instagram.com/mapitforward.coffee/https://www.linkedin.com/in/leesafar/https://mapitforward.coffee••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••••This is the 4th episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.None of the information in this series should be taken as advice for your business. The 5 episodes of this series are:1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_42. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUIIn this episode of The Daily Coffee Pro by Map It Forward, Lee delves into the complexities of the current coffee crisis, focusing on supply chain issues and the influence of geopolitics and tariffs. Coffee producers are rethinking their strategies, shifting from specialty coffee to commercial markets. Tariffs imposed during the Trump administration are reshaping trade, particularly impacting major coffee producers like Brazil, Vietnam, and Colombia. Lee discusses the broader implications for both producers and consumers, emphasizing the long-term changes expected in coffee sourcing and pricing.Connect with Lee Safar and Map It Forward here:support@mapitforward.orghttps://www.instagram.com/mapitforward.coffee/https://www.linkedin.com/in/leesafar/https://mapitforward.coffee••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••••This is the 3rd episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.None of the information in this series should be taken as advice for your business. The 5 episodes of this series are:1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_42. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUIIn this episode, Lee discusses the ongoing consolidation in the coffee industry, spotlighting the merger of Keurig Dr. Pepper and JDE Peet's into the new Global Coffee Co. She explains how this shifts power dynamics, favoring mega-corporations at the expense of smaller businesses. The episode is part of a series analyzing the 2025 coffee crisis and includes insights on how to adapt and survive in these challenging times. Lee also emphasizes the importance of building strong business relationships and adapting to market changes to thrive amidst the consolidation. Tune in to understand the current state of the coffee industry and learn practical strategies for the future.Connect with Lee Safar and Map It Forward here:support@mapitforward.orghttps://www.instagram.com/mapitforward.coffee/https://www.linkedin.com/in/leesafar/https://mapitforward.coffee••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••••This is the 2nd episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.None of the information in this series should be taken as advice for your business. The 5 episodes of this series are:1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_42. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUIIn this episode of 'The Daily Coffee Pro' by Map It Forward, Lee delves into the evolving coffee crisis, particularly focusing on the fluctuations in coffee prices. Lee explains the roles of the futures market, speculators, and certified stocks in affecting coffee prices, and highlights the impact of tariffs and adverse weather conditions in Brazil. This is the second episode in a five-part series that explores the multifaceted nature of the coffee crisis and its implications for the industry. Stay tuned for the next episode on consolidation in the coffee sector.Connect with Lee Safar and Map It Forward here:support@mapitforward.orghttps://www.instagram.com/mapitforward.coffee/https://www.linkedin.com/in/leesafar/https://mapitforward.coffee••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglistInterested in our business advisory series for your small, medium, or large business? Email us here: support@mapitforward.org••••••••••••••••••••••••••••••••••This is the first episode of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Lee Safar.This is a solo series, i.e., Lee Safar with no guests, to discuss the changes that have been happening at Map It Forward in 2025 and what exciting changes will continue to evolve over the coming 12 months.Another focus of this series will be a status update of how we're viewing the coffee crisis and how we're advising our clients as the evolution continues.None of the information in this series should be taken as advice for your business. The 5 episodes of this series are:1. Let's Talk About What's Going on in Coffee - https://youtu.be/S4zMs9MC8_4 2. Coffee Price Volatility - https://youtu.be/6ftNp7-jMxE3. Coffee Industry Consolidation - https://youtu.be/dD8uLQcDgfY4. Coffee Supply Chains Are Reorganizing - https://youtu.be/gqU1hIegSxc5. What Can We Expect Next in Coffee? - https://youtu.be/k7xm8F-PGUIIn this episode, Lee discusses the upcoming introduction of advertising on the Map It Forward podcast in 2026, differentiating it from sponsorships by focusing on B2B advertising aligned with Map It Forward's values. Lee also addresses the current phase of the 'Coffee Crisis' affecting the coffee industry, including rising coffee prices, supply chain issues, labor shortages, and logistical challenges. The series aims to offer insights and advice for coffee businesses and professionals navigating these turbulent times. Additional topics include Map It Forward's recent expansions and new multilingual capabilities, and ways the audience can support the podcast through Patreon, YouTube Premium, and sharing the content.Connect with Lee Safar and Map It Forward here:support@mapitforward.orghttps://www.instagram.com/mapitforward.coffee/ https://www.linkedin.com/in/leesafar/ https://mapitforward.coffee ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 5th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn the final episode of this podcast series, Lee and Reza explore the future of the coffee industry and impact of advancing technology on roles like baristas, Q graders, and cuppers. They also touch on the emergence of brands like Luckin in the U.S. market and how social media could redefine coffee quality.With insights on technology, industry trends, and business advice, this episode offers a comprehensive look at what's ahead for coffee professionals.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 4th of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn this episode of the podcast, Lee and Reza delve into the complexities of quality assessment in the coffee industry.They critically analyze the new Coffee Value Assessment (CVA) and its impact on the industry, questioning whether it resolves issues relating to centralized power, inequality, and the focus on the consumer side over producers. The conversation also touches on sensory science, the disparity in pay within the coffee supply chain, and the challenges posed by dynamic perceptions of quality. Tune in to explore these pressing issues and their implications for coffee producers and industry professionals.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 3rd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn this episode of the podcast series, Lee and Reza discuss the intricacies and impact of coffee competitions on the industry. They delve into how these competitions influence perceptions of quality, the limitations and challenges they introduce, and the bias that can occur during judging. The conversation also touches on the broader implications for baristas, the significance of these events within the industry, and why some professionals dedicate their resources to competitions. Additionally, the episode explores the controversial aspects surrounding the business side of these competitions and their actual benefit to the coffee community. Join us for an insightful discussion about the dynamic world of coffee competitions.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 2nd of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn this episode of the podcast series, Lee and Reza explore the complex topic of defining quality in the coffee industry. The discussion delves into the various perspectives scientific, philosophical, and psychological on what constitutes quality. Reza shares insights on the struggles at Origin, the importance of recognizing the broader context of quality, and how cultural and personal biases come into play. They also touch on the necessity of multiple quality systems for different stakeholders in the coffee supply chain. Don't miss this compelling conversation as they unpack the intricate layers of quality in coffee.Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the first of a 5-part series with Reza Kosar, Co-Founder/Managing Partner of Slick Coffee Co. in Oman, on The Daily Coffee Pro Podcast by Map It Forward. This series, originally aired on the Map It Forward Middle East Podcast a month earlier, follows the same series flow as our conversation with Ian Fretheim. In this series, host Lee Safar and Reza (originally from Iran) explore what quality is in coffee.The 5 episodes in this series are:1. The Tools That Assess Coffee's Quality - https://youtu.be/InfIqtHJuNQ2. Defining Quality in the Coffee Industry - https://youtu.be/tmwLIE95SoM3. Coffee Competition and Coffee Quality - https://youtu.be/H2yD6MMZQ0s4. The CVA Isn't Solving Problems - https://youtu.be/j5WGfEwzXkQ5. The Future Technology of Coffee - https://youtu.be/mcMti6iN64gIn this episode of the podcast series, Lee and Reza delve into the topic of quality in the coffee industry. In this episode, they discuss the various tools and methodologies used to assess coffee quality, from physical attributes to sensory evaluations. They also explore the subjective nature of quality and the challenges faced by coffee professionals in different regions. Learn about the importance of education and the role of human perception in defining coffee quality. Connect with Reza Kosar and Slick Coffee Co. here:https://www.instagram.com/rezakosar_/https://www.instagram.com/slickcoffeeco/https://www.linkedin.com/in/rezakosar/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••••This is the 5th of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Daily Coffee Pro Podcast by Map It Forward, hosted by Map It Forward Founder Lee Safar.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".This series is a companion series to the series with Reza Kosar, owner of Slick Coffee Co. in Oman, where we explore the identical 5 from the perspective of a highly trained sensory professional and CoE judge based in the Middle East. You can find details of the first episode of that series here: https://www.mapitforward.coffee/middleeastpodcast/daily-coffee-pro-866The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/G_SFo_SzjZE2. How Do We Define Quality? - https://youtu.be/YDyEBIKQs3k3. Quality, Hype, and Coffee Competitions - https://youtu.be/otdzLhL2e984. The CVA Won't Fix Anything In Coffee - https://youtu.be/AUe6fZd7oc05. Q Graders, Cuppers, and Technology - https://youtu.be/wxPWDHv9UwMIn this final episode of the series, Lee and Ian take a deep dive into the nuanced world of sensory science and specialty coffee. This episode explores how science and technology influence coffee tasting, the role of human experience in sensory analysis, and the ethical implications in the coffee industry. Lee shares her own background in sensory science and critiques the commercialization of sensory expert training. The conversation also touches on the evolution of sensory machines and the importance of 'by humans, for humans' in maintaining the essence of specialty coffee. Plus, insights on technology's limitations and potential in preserving human-centered coffee experiences. Don't miss this thoughtful conclusion to an engaging series!Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list