The MAP IT FORWARD Podcast

Advertising SponsorThis episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community.Episode DescriptionThis is Part 5 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.In the final episode of the series, Lee Safar explores what coffee businesses should be paying attention to as geopolitical conflict begins to reshape global trade systems.Rather than focusing on predictions, Lee encourages the industry to watch signals — measurable indicators that reveal how the crisis is evolving and how it may impact coffee supply chains.Four signals are particularly important.The first is shipping routes, including the Red Sea and Suez Canal. Changes in shipping routes, container availability, and freight costs can dramatically affect the movement of coffee around the world.The second signal is energy markets. Oil and natural gas prices influence fertilizer production, transportation costs, roasting energy expenses, and overall agricultural economics.The third signal is trade consolidation. As crises intensify, smaller businesses may struggle while larger companies expand their influence through acquisitions and market consolidation.The fourth signal is supply chain resilience. Businesses that diversify suppliers, maintain inventory buffers, and strengthen relationships across the supply chain will be better positioned to adapt.Lee argues that the coffee industry must broaden its focus beyond cup quality to include logistics, geopolitics, energy markets, and financial risk.Understanding these signals will help businesses make better strategic decisions as global uncertainty continues to unfold.Connect with Lee Safar and Map It Forward here:https://www.linkedin.com/in/leesafar/https://mapitforward.coffeehttps://www.instagram.com/leesafarhttps://www.instagram.com/mapitforward.coffee ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email support@mapitforward.org to learn more.Episode DescriptionThis is Part 4 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.In this episode, Lee Safar explores the macroeconomic ripple effects that global conflict can trigger across the coffee industry.War affects far more than the regions where fighting occurs. It disrupts the systems that power global trade — energy markets, shipping networks, financial systems, and currency stability.Lee breaks down three major economic forces already shaping the global response to the conflict.The first is oil and energy shocks. Rising oil prices affect nearly every aspect of the coffee industry, from fertilizer production and farm inputs to transportation, roasting energy costs, and food inflation.The second is freight inflation. As geopolitical risk increases, shipping insurance costs rise and logistics companies reroute vessels to avoid dangerous areas. These disruptions increase the cost of moving goods globally, including green coffee.The third is currency and financial volatility. Because coffee and oil are traded in US dollars, instability in currency markets can ripple across coffee-producing countries, affecting export pricing, producer income, and hedging strategies.These interconnected pressures create powerful inflationary forces throughout the coffee value chain.From rising farm input costs to higher freight prices and increased retail prices, the economic effects of conflict extend far beyond the battlefield.In the final episode of the series, Lee explores what the coffee industry should be paying attention to now in order to prepare for what may come next.Connect with Lee Safar and Map It Forward here:https://www.linkedin.com/in/leesafar/https://mapitforward.coffeehttps://www.instagram.com/leesafarhttps://www.instagram.com/mapitforward.coffee ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comEpisode DescriptionThis is Part 3 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.In this episode, Lee Safar explores how geopolitical conflict exposes the uneven distribution of risk across the coffee supply chain.The coffee industry often speaks about producer vulnerability, but crises like this reveal how risk moves through every layer of the supply chain, from farmers and exporters to traders and roasters.Lee explains how producers may face indirect impacts through rising fertilizer costs, fuel price volatility, and export delays that strain already fragile farm economics.Exporters often carry the largest financial exposure during logistics disruptions. With coffee already purchased and contracts to fulfill, delays in containers, shipping schedules, and currency markets can create significant financial pressure, particularly for smaller exporters.Traders typically have more tools to hedge against volatility, while farmers increasingly use supply and demand dynamics to manage risk by delaying sales when prices are unfavorable.Roasters and downstream buyers ultimately feel the cumulative effect of disruptions earlier in the supply chain, including rising freight costs, unpredictable arrivals, stock shortages, and pricing instability.The episode highlights the importance of understanding risk across your entire supply chain and strengthening relationships with partners who can navigate uncertainty together.In the next episode, Lee explores the economic domino effect of geopolitical conflict across the coffee industry.Connect with Lee Safar and Map It Forward here:https://www.linkedin.com/in/leesafar/https://mapitforward.coffeehttps://www.instagram.com/leesafarhttps://www.instagram.com/mapitforward.coffee ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 2 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.In this episode, Lee Safar explores the shipping system that moves coffee around the world and explains why disruptions in West Asia could have significant implications for the global coffee industry.Approximately 80–90% of global trade moves by sea, and coffee is deeply dependent on those maritime logistics systems.Lee explains the importance of several key trade routes that shape global coffee movement, including the Strait of Hormuz, Bab al-Mandeb, and the Suez Canal. These waterways connect Africa, Asia, and Europe and carry enormous volumes of global trade.When shipping routes become unstable due to conflict, ships may be forced to reroute around the Cape of Good Hope, adding thousands of nautical miles and weeks of travel time. This increases fuel costs, freight prices, insurance premiums, and supply chain uncertainty.The episode also explores why these disruptions affect different coffee supply chains differently. Coffee moving from East Africa and Asia toward Europe relies heavily on the Red Sea corridor, while some Latin American routes may be less directly affected.Understanding these logistics systems is essential for coffee professionals trying to navigate the uncertainty created by geopolitical conflict.In the next episode, Lee explores who is likely to be hit first in the coffee value chain as these disruptions unfold.Connect with Lee Safar and Map It Forward here:https://www.linkedin.com/in/leesafar/https://mapitforward.coffeehttps://www.instagram.com/leesafarhttps://www.instagram.com/mapitforward.coffee ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comEpisode DescriptionThis is Part 1 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry.In this solo episode, Lee Safar explores why geopolitical conflict has a direct and immediate impact on the coffee industry.Coffee is one of the most globally traded commodities in the world. While we often think of coffee as an agricultural product, the reality is that coffee moves through a much larger system that includes energy markets, global shipping routes, and financial trade systems.When conflict emerges in regions that sit at the centre of global trade — particularly in West Asia — the ripple effects move quickly through those systems.In this episode, Lee explains three key systems that shape how coffee moves around the world:• Energy and fuel markets• Global shipping routes and maritime trade corridors• Trade finance and the banking systems that support global commodity marketsUnderstanding these systems is essential for anyone working in coffee today. As conflict unfolds in one of the most strategically important regions for global shipping and energy, the coffee industry will likely experience ripple effects across pricing, logistics, and supply chains.This episode sets the foundation for the rest of the series, where we'll explore the shipping crisis, the economic domino effects across the coffee value chain, and what coffee professionals should be paying attention to as global conditions evolve.Connect with Lee Safar and Map It Forward here:https://www.linkedin.com/in/leesafar/https://mapitforward.coffeehttps://www.instagram.com/leesafarhttps://www.instagram.com/mapitforward.coffee ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community.Episode DescriptionThis is Part 5 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld Coffee Farms and President of the Australian Grown Coffee Association.In this final episode, Rebecca explains how the Australian coffee industry is entering a new phase of development.For decades, Australian farms relied on just a small number of coffee varieties. Today, growers are participating in global research programs testing dozens of Arabica varieties to determine which ones perform best in Australian conditions.The discussion also explores Australia's strict biosecurity protections, which have kept major coffee diseases out of the country while also limiting access to new plant genetics.Rebecca shares how new varieties, collaborative research programs, and new growers entering the industry may shape the future of coffee production in Australia.The episode closes with a reflection on the importance of land stewardship, regenerative farming practices, and leaving the farm healthier for the next generation.Connect with Rebecca Zentveld and Zentveld's Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email support@mapitforward.org to learn more.Episode DescriptionThis is Part 4 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld Coffee Farms and President of the Australian Grown Coffee Association.In this episode, we explore the relationship between biological farming practices and coffee quality.Rebecca explains how regenerative agriculture focuses on improving soil health through microbial diversity, compost systems, cover crops, and reduced chemical inputs. These biological systems encourage beneficial microbes that help unlock nutrients and deliver them to plants. The conversation also explores practical techniques being tested on Australian coffee farms, including worm composting, compost teas, wood-based compost, and agricultural waste streams used to build soil fertility.These approaches are part of a growing movement in agriculture focused on building resilient farming systems that support long-term productivity and potentially influence crop quality and flavor.In the final episode of the series, we explore the economics and future of Australian coffee farming.Connect with Rebecca Zentveld and Zentveld's Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 3 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld Coffee Farms and President of the Australian Grown Coffee Association.In this episode, Rebecca explains the major structural and economic challenges facing Australian coffee farmers.Land in Australian coffee regions can cost millions of dollars, and farmers must invest heavily in equipment, processing infrastructure, and labour just to operate. Australia also lacks cooperative processing systems common in other coffee-producing countries, which means smaller growers often struggle to access harvesting equipment or mills.The conversation also explores labour costs, regulation, harvest timing challenges due to rainfall patterns, and the economic reality that many coffee farms must rely on value-added businesses like roasting in order to remain financially sustainable.This episode offers an honest look at why producing coffee in Australia is so challenging — and why those challenges reflect broader economic pressures across the global coffee industry.Connect with Rebecca Zentveld and Zentveld's Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comEpisode DescriptionThis is Part 2 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld's Coffee Farms and President of the Australian Grown Coffee Association.In this episode, we move from history into the present and explore what makes Australian-grown coffee distinct in the cup.Rebecca explains how coffee in Australia is grown in a cooler subtropical climate rather than in the tropical environments that define most coffee-producing countries. In regions such as northern New South Wales and parts of Queensland, coffee grows in rich volcanic soils and ripens over an extended cycle of around eleven months, which contributes to sweetness and flavor development in the fruit.She describes the taste profile often associated with Australian-grown coffee as naturally sweet, chocolate-forward, and berry-like, with differences emerging between regions depending on climate, soil, and local conditions. The conversation also explores how some Australian coffees share similarities with certain Kenyan and Hawaiian coffees, while still expressing a distinctly Australian terroir. We also examine the relationship between landscape and farming practicality. Because many Australian coffee farms are located on rolling land rather than steep mountain slopes, some are able to use machinery in ways that would not be possible in many traditional coffee-growing regions. Rebecca explains why that matters economically, particularly in a high-cost producing country. The episode also introduces the varietals that have historically been grown in Australia, including K7 and Catuai, and discusses how newer cultivar trials are helping growers understand which varieties may be best suited to future Australian production. We also touch on processing methods, with Rebecca explaining why wet processing has traditionally been used in much of Australia due to the local rainfall patterns and lack of long dry harvest windows. This conversation provides a deeper understanding of how climate, soil, altitude-equivalent conditions, varietals, and farm infrastructure all combine to shape the flavor and farming reality of Australian-grown coffee.In the next episode, we explore the challenges Australian coffee farmers are facing right now, including costs, climate, scale, and the pressures shaping the future of the industry.Connect with Rebecca Zentveld and Zentveld's Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comEpisode DescriptionThis is Part 1 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld's Coffee Farms and President of the Australian Grown Coffee Association.For many people in the global coffee industry, the idea that coffee is grown in Australia still comes as a surprise. Yet modern coffee farming in Australia has been developing for more than four decades.In this episode, Rebecca explains how the modern Australian coffee industry began in the 1980s, when a small number of growers in northern New South Wales and far north Queensland began planting Arabica coffee commercially. She shares how her own family became part of that movement, planting coffee behind Byron Bay and helping establish one of the early farms in the region. The conversation also reaches further back into history, examining Australia's little-known coffee-growing past in the late 1800s and early 1900s, when coffee was grown successfully enough to win awards in Europe before the industry faded. Rebecca explains how that historical record gave early growers confidence that quality coffee could once again be grown in Australia. We also explore what made Australia's coffee sector different from the beginning. Many of the early growers were not generational farmers but people entering agriculture after careers in other industries. That shaped the way farms developed, how value-adding became part of the business model, and why some growers moved into roasting and direct sales rather than simply exporting green coffee. Rebecca also reflects on how Australia's volcanic soils, cooler subtropical climate, and longer ripening periods created the foundation for a distinctive coffee-growing environment. At the same time, high labour costs and rising land values made profitability far more challenging than in many traditional producing countries. This episode sets the foundation for the series by explaining where Australian coffee farming came from, why it remains relatively small, and why it matters in the wider global conversation about coffee origins, value creation, and farming viability.In the next episode, we look at where Australian coffee is today, focusing on terroir, climate, varietals, and the distinct flavor profile of Australian-grown coffee.Connect with Rebecca Zentveld and Zentveld's Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email support@mapitforward.org to learn more.Episode DescriptionThis is Part 5 of a five-part series with Carol Salloum, cofounder of 3Tomatoes and Almond Bar in Sydney, Australia. In Surviving 2025 and 2026 as a Café Owner, we have explored volatility, pricing pressure, loyalty, systems, and leadership.In this final episode, we examine the secret sauce behind long-term café success. Carol shares how strong systems create consistency, why operational cadence matters, and how genuine hospitality cannot be faked. We discuss the cultural roots of Syrian hospitality, the importance of presence and example-setting as an owner, and why small invisible details shape the customer experience.The conversation explores the difference between mechanical service and heart-driven hospitality, and why businesses built on values and generosity outlast trend-driven venues.Connect with Carol Salloum and 3Tomatoes here:https://www.instagram.com/3tomatoesau/https://www.3tomatoescafe.com/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comEpisode DescriptionThis is Part 4 of a five-part series with Carol Salloum, cofounder of 3Tomatoes and Almond Bar in Sydney, Australia. In Surviving 2025 and 2026 as a Café Owner, we examine how hospitality businesses endure volatility and uncertainty.In this episode, we focus on what business owners must prioritise moving into 2026. Carol reflects on surviving the GFC, Sydney's lockout laws, and COVID, and explains why the ability to pivot is fundamental to longevity.We explore why raising prices endlessly is not sustainable, why retaining customer volume and loyalty can matter more than chasing higher margins, and why owner presence is critical. Carol shares how leading by example, building strong systems, and maintaining genuine connection with customers creates resilience in times of crisis.The conversation also challenges hype-driven business models and highlights why values-driven hospitality remains the most durable strategy in volatile environments.Connect with Carol Salloum and 3Tomatoes here:https://www.instagram.com/3tomatoesau/https://www.3tomatoescafe.com/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comEpisode DescriptionThis is Part 3 of a five-part series with Carol Salloum, cofounder of 3Tomatoes and Almond Bar in Sydney, Australia. In Surviving 2025 and 2026 as a Café Owner, we explore how continued volatility is reshaping hospitality.In this episode, Carol shares what makes her nervous heading into 2026. The risk is not just rising costs. It is café owners who do not understand their numbers, who price based on competition rather than their own financial structure, and who rely on hype instead of loyalty.We discuss Australia's saturated café market, why opening a café based on perceived profitability is dangerous, and how pricing must begin with cost structure and demographic awareness. Carol explains the importance of knowing your customer, understanding psychology, and building genuine connection.The conversation also explores connection as the new form of luxury and why hospitality businesses that cannot create meaningful human experiences will struggle as volatility continues.Connect with Carol Salloum and 3Tomatoes here:https://www.instagram.com/3tomatoesau/https://www.3tomatoescafe.com/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community.Episode DescriptionThis is Part 2 of a five-part series with Carol Salloum, cofounder of 3Tomatoes and Almond Bar in Sydney, Australia. In Surviving 2025 and 2026 as a Café Owner, we examine how ongoing volatility is impacting hospitality businesses from the inside.In this episode, we focus on the customer. As living costs rise, spending habits are shifting. Customers may still be coming, but they are ordering differently. One coffee instead of two. Simpler menu items instead of premium dishes. Cafés are absorbing silent margin pressure while trying to remain supportive community spaces.We explore the disconnect between what customers expect cafés to charge and the actual cost structure behind coffee, food, wages, rent, insurance, and utilities. Carol shares why hospitality is often perceived as charity, why small add-ons create hidden costs, and how emotional labor has become part of the café business model.The conversation also unpacks hype culture in hospitality, from acai bowls to viral drinks, and why trend-driven traffic does not create long-term loyalty.Connect with Carol Salloum and 3Tomatoes here:https://www.instagram.com/3tomatoesau/https://www.3tomatoescafe.com/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 1 of a five-part series with Carol Salloum, cofounder of 3Tomatoes and Almond Bar in Sydney, Australia. In Surviving 2025 and 2026 as a Café Owner, we explore what navigating one of the most volatile years in hospitality actually looked like inside a functioning, community-driven café business.Carol shares how 2025 unfolded beyond rising coffee prices. Electricity, gas, ingredients, wages, staffing challenges, and emotional pressure from customers all compounded at once. We discuss how café owners were forced to make difficult pricing decisions, how pop-up dinners were used to stabilize revenue, and why simply raising menu prices rarely covers the full increase in operating costs.We also explore how the Australian coffee industry is shifting, why profitability is becoming harder even for experienced operators, and how Gen Z staffing dynamics require more emotional leadership and energy from business owners than ever before.This episode sets the foundation for the series by grounding the conversation in lived experience rather than theory. If you are a café owner, hospitality operator, or industry professional trying to understand what survival actually required in 2025, this conversation will resonate.Connect with Carol Salloum and 3Tomatoes here:https://www.instagram.com/3tomatoesau/https://www.3tomatoescafe.com/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorJoin the Map It Forward Patreon Monthly Live Discussion Group and network with other like-minded coffee professionals and business owners from around the world and across the value chain https://patreon.com/mapitforward Episode DescriptionThis is the final episode of our five-part series with Ana Donneys from Cafe Primitivo.We examine the short-term, medium-term, and long-term outlook for smallholder producers if volatility continues. Ana explains that while the C market price is falling, farm-level costs, climate instability, and currency fluctuations remain. She discusses the need for producers to detach their pricing from corporate commodity structures and to assert pricing based on their real cost of production. We also explore acquisition strategies, the shrinking number of hectares dedicated to coffee, and the misconception that supply will suddenly flood the market.Finally, Ana speaks about hope. Technology, AI tools at farm level, knowledge-sharing between producers, transparency, and collaboration across the value chain are the forces that may define the next decade of coffee.Volatility is not ending. The future depends on whether the industry chooses to respond collectively.Guest linksInstagram: https://www.instagram.com/cafeprimitivo/Website: https://www.cafeprimitivocolombia.com/LinkedIn: https://www.linkedin.com/in/anadonneys/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorLooking to advertise your business on a Map It Forward podcast? Email us at support@mapitforward.org or DM us on Instagram at https://www.instagram.com/mapitforward.coffee/Episode DescriptionThis is Part 4 of a five-part series, The Reality of Being a Smallholder Coffee Farmer in Volatility, with Ana Donneys from Cafe Primitivo in Colombia.In this episode, we move from diagnosis to responsibility.After examining yield loss, currency shifts, financial market instability, and the lived experience of volatility, we now ask what it will take to move forward together as value chain partners.Ana emphasizes that redistribution of risk will only come through real conversations across the value chain. Producers must understand the pressures faced by roasters and buyers, but buyers must also understand that smallholders are carrying climate, currency, and market risk simultaneously. She also speaks directly to producers. This is a moment where smallholder farmers must see themselves not as “the poor part” of the supply chain, but as business owners. That means improving efficiency, understanding cost structures, adopting regenerative practices, using data, and leveraging new tools including AI to forecast production and manage risk more intelligently.We also discuss generational transition. If the next generation of producers does not see a viable value proposition in coffee, they will leave. And if producers decide not to sell when conditions are unfair, the industry must be prepared for that reality.This episode challenges every stakeholder. Producers must grow into their power. Roasters must understand they operate in a commodity business, not just hospitality. Consumers must be educated about what cheap coffee truly costs at origin.Moving forward requires courage, transparency, innovation, and shared responsibility.Guest linksInstagram: https://www.instagram.com/cafeprimitivo/Website: https://www.cafeprimitivocolombia.com/LinkedIn: https://www.linkedin.com/in/anadonneys/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comEpisode DescriptionThis is Part 3 of a five-part series, The Reality of Being a Smallholder Coffee Farmer in Volatility, with Ana Donneys from Cafe Primitivo in Colombia.In this episode, we examine what “high prices” actually mean at farm level.After experiencing yield reduction, rising input costs, currency devaluation, and increasing financial pressure, Ana explains that recent price levels have not translated into meaningful profitability. For many producers, these prices have barely covered cost of production.We explore the role of currency exchange in shaping margins, including how contracts signed in US dollars interact with expenses paid in Colombian pesos. We also discuss the hidden costs of marketing, trade shows, and relationship-building — investments producers must make to sustain direct trade relationships.The conversation widens into financial market mechanics. Coffee futures pricing is influenced not only by supply and demand fundamentals, but also by hedge fund positioning, margin calls, currency trades, and macroeconomic forces unrelated to farm production. These second-order financial effects can push prices down even when physical coffee remains scarce.For smallholder farmers, these shifts are not abstract. They create uncertainty in planning, cash flow pressure, and concern about long-term viability.Ana closes this episode by stating clearly: these are not high prices. They are prices that barely cover cost.If we do not separate financial market volatility from farm-level economics, we risk misunderstanding what sustainability truly requires.Guest linksInstagram: https://www.instagram.com/cafeprimitivo/Website: https://www.cafeprimitivocolombia.com/LinkedIn: https://www.linkedin.com/in/anadonneys/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 2 of our five-part series with Ana Donneys from Cafe Primitivo.Direct trade is often framed as the solution to structural imbalance in coffee. In this episode, we unpack what it actually requires from a smallholder producer.Ana explains that direct trade takes years to build. It requires aligned values, transparent communication, and strong relationships. It also requires significant capital. Producers must sustain operations for months while waiting for contracts to be fulfilled and payments to clear. Unlike traditional cooperative sales, which may provide faster liquidity, direct trade can amplify short-term financial stress, particularly during volatile periods.We also explore how climate volatility compounds this stress. Rising unpredictability in rainfall patterns, yield instability, and multi-year climate disruption create structural fragility that direct trade alone cannot solve. This episode offers a grounded perspective on how direct trade functions in practice — and who carries the burden when volatility increases.Guest linksInstagram: https://www.instagram.com/cafeprimitivo/Website: https://www.cafeprimitivocolombia.com/LinkedIn: https://www.linkedin.com/in/anadonneys/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comEpisode DescriptionThis is Part 1 of a five-part series, The Reality of Being a Smallholder Coffee Farmer in Volatility, with Ana Donneys from Cafe Primitivo.In this opening conversation, we unpack what volatility truly means for smallholder producers.Volatility is often discussed in relation to the C market, futures prices, or export trends. For smallholder farmers, however, volatility is lived through yield loss caused by climate shifts, rising fertiliser and labour costs, unpredictable exchange rate movements, and limited access to financial risk management tools.Ana shares a real example of signing a direct trade contract at what appeared to be a strong exchange rate, only to experience a significant drop in yield and a peso devaluation that altered her cost structure dramatically.When production volume drops, cost per pound increases immediately. When currency shifts, the value of revenue changes in local terms. When labour and inputs rise, margins tighten further. In this context, high global coffee prices do not automatically translate into stability or profitability.The conversation also addresses the structural gap between corporate farms, which may have access to hedging instruments or financial advisors, and smallholder producers who cannot afford the capital required to participate in those tools.This episode reframes “high prices” by grounding them in the layered financial realities of farm-level economics.Guest linksInstagram: https://www.instagram.com/cafeprimitivo/ Website: https://www.cafeprimitivocolombia.com/ LinkedIn: https://www.linkedin.com/in/anadonneys/ ***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising Sponsor:Looking to join an interesting monthly live coffee industry online meetup? Exclusively for “Roasted Coffee” Patreon backers.https://www.patreon.com/mapitforwardEpisode DescriptionThis is Part 5 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.After examining harvest outlook, pricing structures, stakeholder dynamics, and exporter fragility, this final episode turns to strategy. If you are sourcing Ethiopian coffee in 2026, preparation matters more than optimism.Matthew explains why specialty prices may feel uncomfortable this year and why buyers should be prepared for sticker shock. We discuss how regional shifts in production affect purchasing decisions, how western volumes may offset eastern tightness, and how quality management risk changes in a bumper crop year.The conversation also widens to currency exposure. A weakening US dollar, foreign exchange controls, and Ethiopia's pricing architecture create structural complexity for international buyers. We explore how macroeconomic forces, including speculation in commodity markets, could add volatility to coffee pricing this year.This episode closes the series by connecting origin realities to global financial dynamics. If you buy, trade, import, or roast Ethiopian coffee, this discussion is about positioning yourself intelligently for 2026.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising Sponsor:This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world - farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode DescriptionThis is Part 4 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.In this episode, we examine the downside scenario: what happens if the harvest does not perform as expected, or if exporters miscalculate demand and pricing.Matthew explains that while many farmers have already benefited from high cherry prices this season, exporters, especially specialty-focused unions and cooperatives, are operating in what he calls a survival year Those who purchased aggressively without secured markets may be forced into secondary mills, accepting thinner margins or losses. Meanwhile, larger exporters with import businesses can absorb coffee losses because Ethiopia's export system allows them to retain foreign currency, which can be leveraged in other import-based ventures The conversation also turns to a deeper structural issue: the specialty industry often views itself through a quality lens, while much of origin trade operates through commodity and currency logic. When prices surge, farmers may deprioritize specialty differentiation. When prices fall, liquidity becomes the dominant concern.This episode is about trade mechanics, currency incentives, and what truly determines survival in Ethiopia's 2026 harvest.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising Sponsor:Interested in advertising on a Map It Forward podcast?Email: support@mapitforward.orgInstagram: https://www.instagram.com/mapitforward.coffeeEpisode Description:This is Part 3 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.In this episode, we examine what happens across the supply chain if the 2026 harvest performs well.Farmers supplying cherry in the east have already benefited from record prices. Those drying cherry and holding inventory may need to move quickly if demand slows. Exporters are operating in what Matthew describes as a survival season, where quality management and disciplined purchasing matter more than aggressive buying.In western Ethiopia, bumper production could help offset eastern shortages, particularly in commercial grades. Buyers may shift volume westward to balance books, while specialty lots from the southeast may remain tight.We also explore a deeper question: are farmers truly gaining market power, or are they simply benefiting from competitive exporter behavior this season? And what happens if expectations rise for 2027 pricing?This episode maps the winners, the survivors, and the risks beneath a “good” harvest.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising Sponsor:This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comEpisode Description:This is Part 2 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.In this episode, we explore what makes Ethiopia unique as a coffee trading origin. Unlike most producing countries, Ethiopia operates under a government-mandated export pricing system. Each week, the Coffee and Tea Authority publishes a minimum export price list by grade, region, and processing method. Exporters are not permitted to sign contracts below those thresholds.The system was introduced to prevent underpricing, protect foreign currency inflows, and reduce capital leakage through sister companies abroad. The result is a market where pricing trends upward until it temporarily moves out of alignment with buyers, followed by periodic corrections.We discuss how this structure changes power dynamics, why it reduces dependence on pure C-market pricing, and what buyers should expect from Ethiopia's 2026 harvest.If you source Ethiopian coffee, this episode provides critical context.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising Sponsor:This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comEpisode Description:This is Part 1 of a five-part series, The 2026 Ethiopian Coffee Harvest, with Matthew Thornton, founder of Arkena Coffee Market.In this episode, the conversation focuses on the structural overview of the 2026 harvest. Eastern regions are experiencing reduced volumes, western regions are seeing stronger yields, quality is generally positive, and pricing has surged due to currency shifts, liquidity constraints, and increased competition in the cherry market.Guest LinksArkena Coffee Market: https://arkenacoffee.com/Instagram: https://www.instagram.com/arkenacoffee/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising Sponsor:Interested in advertising on a Map It Forward podcast?Email: support@mapitforward.orgInstagram: https://www.instagram.com/mapitforward.coffeeEpisode Description:This is Part 5 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this concluding episode, the focus shifts to long-term futures for coffee farming. Pedro and Lee discuss prosperity versus survival, why most producers are locked into short-term decision-making, and how climate change, genetics, migration, and succession are reshaping coffee landscapes. The episode closes with a clear message: coffee's future depends on whether producers are given the ability to dream, invest, and plan beyond today.Guest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising Sponsor:This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comEpisode Description:This is Part 4 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this episode, the conversation focuses on direct trade, traceability, and transparency. Pedro explains why the number of intermediaries is not the issue — evidence is. From farm gate pricing to data integrity, the episode challenges the industry to move beyond marketing claims and into accountable, traceable sourcing relationships.The video referenced in this episode can be found here:https://www.youtube.com/watch?v=IHcN8_F-BZIGuest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising Sponsor:This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comEpisode Description:This is Part 3 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this episode, the conversation focuses on biochar and carbon credits as tools for resilience — and the risks that emerge when they are rushed into practice. Pedro explains why biochar is not a silver bullet, how carbon markets can become extractive, and why poorly implemented biochar can harm soil biology and farm economics. The episode reinforces the need to centre farmer wellbeing, not financial incentives, in climate solutions.Guest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising Sponsor:Future-Proofing Your Coffee Business: Planning for 2026 and BeyondA Map It Forward live workshop for coffee businesses.https://mapitforward.coffee/workshopsEpisode Description:This is Part 2 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this episode, the conversation focuses on deforestation and the European Union Deforestation Regulation (EUDR), and what it has revealed about the coffee industry. Pedro explains why producers are more likely to lose market access due to supply chain opacity than deforestation itself, and why traceability failures shift unfair responsibility upstream.The discussion also explores accountability, cost, greenwashing, and why responsible production must be paired with responsible consumption if forests are truly to be protected.Guest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising sponsor:This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Episode Description:This is Part 1 of a five-part series, Coffee Farms in a Decade from Now, with Pedro Manga from Caravela Coffee.In this episode, the conversation focuses on the reality of coffee farming in 2026: volatile prices, undervalued labour, climate shocks, and the deeper risk created when uncertainty is pushed upstream to producers. Pedro introduces Caravela's definition of prosperity, the ability for farmers to plan, save, and invest in the future, and explains why recent price movements have shifted power dynamics for smallholder farmers.The LinkedIn articles referenced in this episode can be found here:https://www.linkedin.com/posts/pedro-manga-5802b8170_carbonpositive-regenerativecoffee-biochar-activity-7350844046442958848-FmkFhttps://www.linkedin.com/posts/alejandro-c-74241a_at-the-world-economic-forum-in-davos-this-activity-7421809360605118465-RwU5 Guest linksPedro Manga: https://www.linkedin.com/in/pedro-manga-5802b8170/Caravela Coffee: https://www.caravela.coffee/enInstagram: https://www.instagram.com/caravelacoffee/Instagram: https://www.instagram.com/_pedroplanta_/***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorFuture-Proofing Your Coffee Business: Planning for 2026 and Beyond A Map It Forward live workshop for coffee businesses.https://mapitforward.coffee/workshops***************************************This is Part 5 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the industry evolves.In this closing conversation, Augusto shares practical guidance for roasters and sourcing professionals navigating an unstable market: understand your supplier's system, identify what happens inside the “black box,” follow geopolitics and market fundamentals, and build community resilience, because the calm market is not returning soon.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorInterested in advertising on a Map It Forward podcast?Email: support@mapitforward.orgInstagram: https://www.instagram.com/mapitforward.coffee***************************************This is Part 4 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the industry evolves.Augusto explains how Arcadia manages risk by paying producers immediately, carrying logistics exposure, and allowing roasters to purchase in alignment with their cash flow. The conversation expands into the broader coffee crisis: risk does not disappear, it shifts, and roasters must understand the risk their suppliers are carrying behind the scenes.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************This is Part 3 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the industry evolves.In this episode, the conversation focuses on the geopolitical realities impacting coffee in Colombia and across global markets. Augusto discusses shifting trade routes, EUDR compliance pressures, currency swings, and why risk management is becoming unavoidable for producers, exporters, and roasters moving into 2026.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com***************************************This is Part 2 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the coffee industry evolves.In this episode, Lee Safar and Augusto discuss what it really means to source green coffee in a way that benefits all stakeholders, not just the buyer.Augusto explains why traditional sourcing can feel like a “black box” for producers, and why transparency must work in both directions: roasters should know who grew the coffee, and producers should know exactly where their coffee is going.They explore how Arcadia's matchmaking model creates pride, stability, and long-term relationships, and why real relationship-building requires showing up in person, not just sending emails.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

Advertising SponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.com***************************************This is Part 1 of a five-part series with Augusto Amaya from Arcadia Green Coffee, exploring how green coffee sourcing is diversifying as the industry evolves.In this episode, Augusto shares Arcadia's approach to relationship-based sourcing: starting with roaster needs first, maintaining traceability that works both ways, and reducing risk by only purchasing coffee when a clear buyer is in place. The conversation explores volatility, financing pressure, and why sourcing must benefit every stakeholder across the chain.Guest linksConnect with Augusto Amaya and Arcadia Green Coffee: https://arcadiacoffee.ie/https://www.linkedin.com/in/augusto-amaya-irecol/Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523***************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

This is Part 5 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In the final episode, Lee Safar and Sean Warner discuss potential alternatives to Arabica-dependent pricing, the implications of the C market disappearing, and what producer-led pricing models could look like in practice.They reflect on resilience, power, and the importance of building pricing systems that can withstand ongoing volatility across the coffee supply chain.Advertising and sponsorship enquiriesInterested in advertising on a Map It Forward podcast?Email: support@mapitforward.orgInstagram: https://www.instagram.com/mapitforward.coffeeGuest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

This is Part 4 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner explore direct trade as a proposed solution to pricing instability. They discuss how different trade models function, where power sits in pricing conversations, and why direct trade succeeds in some contexts while failing in others.The conversation focuses on pricing references, long-term relationships, and what enables producers to maintain meaningful prices over time.Advertising sponsorFuture-Proofing Your Coffee Business: Planning for 2026 and BeyondA Map It Forward live workshop for coffee businesses.https://mapitforward.coffee/workshopsGuest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

This is Part 3 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner focus on the often-overlooked role of risk and liquidity in coffee pricing. While price receives most of the attention, this conversation highlights how payment timing and financing structures affect producers, roasters, and exporters.They discuss the pressure that high prices place on cash flow, the role of multinationals in financing, and why payment terms can determine whether businesses remain viable during periods of volatility.Advertising sponsorThis episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/WhatsApp: https://wa.me/353877871523Guest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

This is Part 2 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner examine why coffee pricing is inherently complicated. They discuss the limitations of using the C price as a reference, the historical volatility of coffee markets, and why countries with vastly different production costs are often priced using the same benchmark.Using Honduras as a case study, they explore how cost of production, quality, and payment timing affect pricing outcomes for producers.Advertising sponsorThis episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comGuest LinksSean Warner - Honduran Coffee Alliancehttps://www.hondurancoffeealliance.ca/https://www.linkedin.com/in/sean-warner-3aba28108/https://www.instagram.com/hondurancoffeealliance/WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffeeMailing list: https://mapitforward.coffee/mailinglistPatreon: https://www.patreon.com/mapitforwardInstagram: https://www.instagram.com/mapitforward.coffee/Contact: support@mapitforward.org

This is Part 1 of a five-part series with Sean Warner from the Honduran Coffee Alliance, exploring how coffee pricing is set today and how it may change in the future.In this episode, Lee Safar and Sean Warner unpack how coffee is currently priced across the supply chain. They discuss the role of the C market, differences in production costs between origins, spot coffee versus future contracts, and why rising retail prices do not necessarily translate into improved income for producers.This episode sets the foundation for the rest of the series.Advertising sponsorThis episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comSean Warner - Honduran Coffee Alliance https://www.hondurancoffeealliance.ca/ https://www.linkedin.com/in/sean-warner-3aba28108/ https://www.instagram.com/hondurancoffeealliance/ WhatsApp: https://wa.me/50487350786***************************************************About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

This is Part 5 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).The discussion critically examines the role of the Specialty Coffee Association, industry representation, corporate influence, and what meaningful preparation for 2026 may actually look like for coffee businesses.Chapters00:00 Coffee Associations and Representation02:54 Funding and Education05:49 World of Coffee Events08:22 Corporate Influence12:46 Industry Innovation27:44 Preparing for the Year Ahead31:43 Final ReflectionsThis episode is brought to you by Arkena Coffee MarketplaceConnecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.comConnect with the guestsConnect with Angel Barrera and Belco:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe Croce and FAF Coffees:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/•••••••••••••••••••••••••••••••You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.

This is Part 4 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).Lee Safar, Felipe Croce, and Angel Barrera examine how scale, capital, and consolidation are shaping the coffee industry, and what challenges small and medium businesses may face as corporate influence grows.Chapters00:00 Introduction and Company Scale00:55 Patreon Community02:00 Series Overview03:28 Corporate vs Small Business05:26 Challenges in Specialty Coffee08:58 Corporate Influence14:30 Industry Involution24:45 Closing ThoughtsSponsor messageJoin Map It Forward's monthly live coffee industry discussions — exclusively for Roasted Coffee Patreon backers.Learn more: https://www.patreon.com/mapitforwardConnect with the guestsConnect with Angel Barrera and Belco:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe Croce and FAF Coffees:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/•••••••••••••••••••••••••••••••You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.

This is Part 3 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).This episode explores how the definition of “specialty” may evolve by 2026, what value means for producers, roasters, and consumers, and why clarity of values will be increasingly important for coffee businesses navigating a changing market.Chapters00:00 Introduction: The Dilemma of Balancing Quality and Volume02:22 Welcome to the Daily Coffee Pro02:31 Specialty vs Commodity Coffee in 202607:35 Defining Specialty Coffee10:47 The Importance of Healthy Soil15:23 Consumer Choices and Specialty Coffee22:54 Global Trends Across Industries29:00 ConclusionThis episode is brought to you by The Honduran Coffee AllianceConnecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way.Connect with Sean Warner:WhatsApp: https://wa.me/50487350786Email: sean@hondurancoffeealliance.comConnect with the guestsConnect with Angel Barrera and Belco:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe Croce and FAF Coffees:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/•••••••••••••••••••••••••••••••You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.

This is Part 2 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).This episode focuses on geopolitical “tectonic plate” movements and what they mean for coffee businesses. The discussion covers currency volatility, the role of the US dollar, emerging alternatives such as stablecoins, and how exporters and importers may need to adapt to remain resilient in an increasingly uncertain global environment.Chapters 00:00 Introduction: Aligning Away from US Dependency 02:28 Welcome to The Daily Coffee Pro 02:48 Geopolitics and Coffee in 2026 04:57 The Volatility of Global Politics 09:51 Personal Anecdote on Social Contracts 12:11 Impact of Geopolitics on Coffee Trade 12:55 State Capitalism and Democracy Risks 18:53 European Union and South American Trade 23:59 Exploring Cryptocurrency in Coffee Trade 32:03 Conclusion: Navigating 2026's ChallengesSponsor message Future-Proofing Your Coffee Business: Planning for 2026 and Beyond A Map It Forward live workshop for small to medium coffee businesses. Learn more: https://mapitforward.coffee/workshopsConnect with the guestsConnect with Angel Barrera and Belco:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe Croce and FAF Coffees:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/•••••••••••••••••••••••••••••••You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.

This is Part 1 of a 5-part series on the coffee industry in 2026 with Felipe Croce (FAF Coffees) and Angel Barrera (Belco).In this episode, Lee Safar, Felipe Croce, and Angel Barrera discuss where the global coffee industry is as we begin the year and where they believe it is heading. The conversation spans coffee production in Colombia and Brazil, climate volatility, geopolitical pressure, consumer behavior, and the growing need to rethink how the specialty coffee sector operates in an increasingly unstable environment.Chapters00:00 Introduction to Coffee Trends in Colombia01:33 Welcome to The Daily Coffee Pro02:08 Exciting Plans for 202604:13 Current State of Coffee Production10:35 Challenges and Predictions for Coffee Prices15:00 Consumer Behavior and Market Volatility18:34 The Future of Specialty Coffee22:11 Global Coffee Consumption Trends29:49 Geopolitical Influences on Coffee32:23 Conclusion and Upcoming TopicsThis episode is brought to you by Arcadia Green CoffeeColombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct.Instagram: https://www.instagram.com/arcadiagreencoffee/Connect with Augusto Amaya on WhatsApp: https://wa.me/353877871523Connect with the guestsConnect with Angel Barrera and Belco:https://www.belco.fr/https://www.linkedin.com/in/angel-barrera-8a0b2236/https://www.instagram.com/koliafobiano/https://www.instagram.com/belco.coffee/Connect with Felipe Croce and FAF Coffees:https://www.instagram.com/felipecroce/https://www.instagram.com/fafcoffees/https://fafbrazil.com/•••••••••••••••••••••••••••••••You can support The Daily Coffee Pro Podcast by subscribing, rating, and sharing this episode with someone who works in the coffee industry.

If you love what we do and want to support more of the work we do at Map It Forward, become a premium YouTube Subscriber or a paid Patreon backer here for perks:• https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforward••••••••••••••••••••••••••••••••This is episode five of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar, featuring first-time guest Greg Oddo.Greg is a weather strategist who specialises in coffee for Sucafina. In this series, Lee and Greg discuss the role that weather is playing in the coffee market.The 5 episodes in this series are:1. The Impact of Weather on the Coffee Industry - https://youtu.be/psIRwab0jTo2. Connecting The Price of Coffee to the Weather - https://youtu.be/uHUduEMnnXI3. Coffee Industry Adapting to Changing Weather - https://youtu.be/1Tiktg6lenM4. Open Sourced Weather Data for Coffee - https://youtu.be/zAaLHDjNScs5. Challenges Ahead for Coffee and Weather - https://youtu.be/mFsN_Vleq3IIn this episode of the podcast series, Lee and Greg discuss challenges such as extremely wet or dry seasons, the effects of warming climates on coffee crops, and the heightened market volatility influenced by these weather conditions. The episode delves into potential solutions for mitigating these impacts, including increasing coffee supply and adopting sustainable practices. They also touch on how computer algorithms play a role in market trading. As the year 2025 wraps up, both Lee and Greg reflect on the past year's challenges in the coffee industry and offer insights into what 2026 might hold. Map It Forward wishes you all a wonderful holiday season and a successful 2026 ahead. We'll see you back for the first episode of the podcast after a few weeks break on Monday, Jan 12th, 2026!Connect with Greg Oddo and Sucafina here:https://www.linkedin.com/in/greg-oddo-3b252a34/https://sucafina.com/https://www.instagram.com/sucafina_northamerica/Find weather data about Brazil here: https://bdmep.inmet.gov.br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Looking for B2B advertising on our podcast for the coffee industry: support@mapitforward.org or DM us here https://www.instagram.com/mapitforward.coffee/••••••••••••••••••••••••••••••••This is episode four of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar, featuring first-time guest Greg Oddo.Greg is a weather strategist who specialises in coffee for Sucafina. In this series, Lee and Greg discuss the role that weather is playing in the coffee market.The 5 episodes in this series are:1. The Impact of Weather on the Coffee Industry - https://youtu.be/psIRwab0jTo2. Connecting The Price of Coffee to the Weather - https://youtu.be/uHUduEMnnXI3. Coffee Industry Adapting to Changing Weather - https://youtu.be/1Tiktg6lenM4. Open Sourced Weather Data for Coffee - https://youtu.be/zAaLHDjNScs5. Challenges Ahead for Coffee and Weather - https://youtu.be/mFsN_Vleq3IIn this episode of the podcast series, Lee and Greg discuss the critical role of open source data in the coffee industry. They focus on data transparency, specifically in Brazil's weather reporting, and the necessity of self-education in accessing free available data. Greg emphasizes the importance of observational data quality and transparency to avoid market manipulation and improve decision-making for coffee farmers and businesses. Additionally, the episode highlights upcoming changes for Map It Forward in 2026, including the introduction of multi-language support and B2B advertising opportunities. Join us as we delve into why open source data is vital for accurate weather predictions and market strategies in the coffee sector.Connect with Greg Oddo and Sucafina here:https://www.linkedin.com/in/greg-oddo-3b252a34/https://sucafina.com/https://www.instagram.com/sucafina_northamerica/Find weather data about Brazil here: https://bdmep.inmet.gov.br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

Looking to join an interesting monthly live coffee industry online meetup? - Exclusively for "Roasted Coffee" Patreon backers. https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••This is episode three of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar, featuring first-time guest Greg Oddo.Greg is a weather strategist who specialises in coffee for Sucafina. In this series, Lee and Greg discuss the role that weather is playing in the coffee market.The 5 episodes in this series are:1. The Impact of Weather on the Coffee Industry - https://youtu.be/psIRwab0jTo2. Connecting The Price of Coffee to the Weather - https://youtu.be/uHUduEMnnXI3. Coffee Industry Adapting to Changing Weather - https://youtu.be/1Tiktg6lenM4. Open Sourced Weather Data for Coffee - https://youtu.be/zAaLHDjNScs5. Challenges Ahead for Coffee and Weather - https://youtu.be/mFsN_Vleq3IIn this episode of the podcast series, Lee and Greg discuss the potential impact of climate change on the coffee industry, including the prediction that we have only 20 harvests left due to rising temperatures and increasing weather volatility. The conversation dives into how the industry can adapt, including regenerative agriculture, new varieties, and the role of corporate farming. This episode is part of a five-part series exploring the crucial issues facing the coffee industry today.Connect with Greg Oddo and Sucafina here:https://www.linkedin.com/in/greg-oddo-3b252a34/https://sucafina.com/https://www.instagram.com/sucafina_northamerica/Find weather data about Brazil here: https://bdmep.inmet.gov.br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by The Honduran Coffee Alliance - connecting Honduran coffee producers with global buyers in a fair, sustainable, commercially viable wayConnect with Sean Warner from the Honduran Coffee Alliance on WhatsApp here: https://wa.me/50487350786 or email sean@hondurancoffeealliance.com••••••••••••••••••••••••••••••••This is episode two of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar, featuring first-time guest Greg Oddo.Greg is a weather strategist who specialises in coffee for Sucafina. In this series, Lee and Greg discuss the role that weather is playing in the coffee market.The 5 episodes in this series are:1. The Impact of Weather on the Coffee Industry - https://youtu.be/psIRwab0jTo2. Connecting The Price of Coffee to the Weather - https://youtu.be/uHUduEMnnXI3. Coffee Industry Adapting to Changing Weather - https://youtu.be/1Tiktg6lenM4. Open Sourced Weather Data for Coffee - https://youtu.be/zAaLHDjNScs5. Challenges Ahead for Coffee and Weather - https://youtu.be/mFsN_Vleq3IIn this episode of the podcast series, Lee and Greg discuss the intricate relationship between weather and coffee prices. They delve into how weather events affect market volatility and pricing, particularly in the context of 2025's record-high fluctuations. The discussion highlights the impact of weather in major coffee-producing regions like Brazil and Vietnam, and how traders, producers, and roasters are navigating these challenges. The episode sheds light on the speculative nature of the market and its real-world consequences for various stakeholders in the coffee industry.Connect with Greg Oddo and Sucafina here:https://www.linkedin.com/in/greg-oddo-3b252a34/https://sucafina.com/https://www.instagram.com/sucafina_northamerica/Find weather data about Brazil here: https://bdmep.inmet.gov.br/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade.https://arkenacoffee.com/https://www.instagram.com/arkenacoffee/Email: hello@arkenacoffee.com••••••••••••••••••••••••••••••••This is episode one of a 5-part podcast series on The Daily Coffee Pro Podcast by Map It Forward, hosted by Lee Safar, featuring first-time guest Greg Oddo.Greg is a weather strategist who specialises in coffee for Sucafina. In this series, Lee and Greg discuss the role that weather is playing in the coffee market.The 5 episodes in this series are:1. The Impact of Weather on the Coffee Industry - https://youtu.be/psIRwab0jTo2. Connecting The Price of Coffee to the Weather - https://youtu.be/uHUduEMnnXI3. Coffee Industry Adapting to Changing Weather - https://youtu.be/1Tiktg6lenM4. Open Sourced Weather Data for Coffee - https://youtu.be/zAaLHDjNScs5. Challenges Ahead for Coffee and Weather - https://youtu.be/mFsN_Vleq3IIn this episode of the podcast series, Lee and Greg discuss the increasing global temperatures and how weather events like the Brazilian Frost of 2021 have drastically impacted coffee prices and supply chains. Learn how weather data helps forecasts and mitigates risks in coffee production. Stay tuned for deeper insights into why paying attention to weather is crucial for the coffee industry. Connect with Greg Oddo and Sucafina here:https://www.linkedin.com/in/greg-oddo-3b252a34/https://sucafina.com/https://www.instagram.com/sucafina_northamerica/Find weather data about Brazil here: https://bdmep.inmet.gov.br/ ••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

This episode is brought to you by Belco's upcoming 2-day Roaster's Camp in Ethiopia and Colombia in 2026. Don't miss this great opportunity to go to origin.Connect with Alex Fremond from Belco on WhatsApp here: https://wa.me/33645956797 or email a.fremond@belco.fr••••••••••••••••••••••••••••••••This is the 5th of a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with Osamah Alawwam, co-founder of The Roasting House based in Riyadh, Saudi Arabia. This series first aired on the Map It Forward Middle East Podcast.In this series, Osamah and Lee explore the challenges of running a business in the Middle East.The 5 episodes in this series are:1. A Coffee Entrepreneur in Saudi Arabia - https://youtu.be/G79Fxr6_e_Y2. Building The Roasting House - https://youtu.be/hguVnGWvqqs3. The Role Of Specialty Coffee In Brazil - https://youtu.be/YvOu0uolUq04. Converting Brazilians to Specialty Coffee Drinkers - https://youtu.be/aEH2HGWlx-c5. The Sins of the Past for Brazilian Coffee - https://youtu.be/iqIUZjNWv98In this final episode of the podcast series, Lee and Osamah discuss the critical challenges and opportunities faced by the coffee industry, particularly in the Middle East.They address the alarming forecast that coffee may disappear by 2050 due to climate change and geopolitical issues. They speak about the significant decrease in coffee production, the urgent need for sustainable agricultural practices, and the role of innovative methods like co-fermentation in improving coffee quality. The conversation also covers initiatives in Saudi Arabia to grow resilient coffee varieties and the potential for regenerative agriculture. Osamah shares his hopes for the future and emphasizes the importance of solving the root causes threatening coffee production.Connect with Osamah Alawwam and The Roasting House here:https://www.instagram.com/roastinghousesa/https://www.instagram.com/oalawwam/https://www.linkedin.com/in/oalawwam/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list