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In this episode, we are joined by sister act Jessica Stellwagen and Melissa Mickelson, founders of Bodify. They join us to share the skills that helped them become leaders in CoolSculpting. Jessica and Melissa reveal their client-focused approach, the power of their motto "do what's best and delegate the rest," and their unique method of rewarding their employees' behavior. Tune in as they share how fostering a collaborative team environment is key to reaching their goals. Visit our website http://www.byrdadatto.com/ to learn more and to subscribe to the ByrdAdatto newsletter. Follow us on social media to stay up-to-date on the ByrdAdatto family. Finally, subscribe to our YouTube channel for short videos on breaking developments and interesting business and health care compliance topics. Facebook: https://www.facebook.com/ByrdAdatto/ Twitter: https://twitter.com/ByrdAdatto Instagram: https://www.instagram.com/byrdadattolaw/ LinkedIn: https://www.linkedin.com/company/byrdadatto YouTube: https://www.youtube.com/channel/UC6VSOw0W5lrrj4iIl1HxTbg
Sometimes success comes down to taking a unique approach. Described by Dr. Grant Stevens as a "unicorn," Bodify is nothing if not unique. In a time when aesthetic treatment options are proliferating at a dizzying rate, Bodify stands out for its hyper-focused approach on one single service — Coolsculpting.In this episode, we hear from sisters and Bodify Co-founders Jessica Stellwagen and Melissa Mickelson. Tune in to hear the back story behind Bodify and how the power of focus led them to becoming one of the nation's leading Coolsculpting practices. As you'll hear, niching down wasn't the only thing they did differently. In this episode Jessica and Melissa break down their top tips and takeaways for ensuring a high rate of patient satisfaction, strong word of mouth, and effective patient acquisition — including an innovative marketing tactic they were strongly advised against by their web agency that turned out to be a key growth driver. Join Jessica, Melissa and Dr. Stevens for a closeup look at a uniquely-focused medspa model and the advantages it can unlock.Show Notes:00:00 Intro and Background03:54 Origins of Bodify04:52 "If she can make it work here, she can make it work anywhere…"06:40 Niches lead to riches09:20 Marketing inspired by Dr. Stevens11:01 The website no one wanted to build13:43 On requiring multiple CoolSculpting treatments15:55 A "lazy by nature" growth paradigm18:14 The market for CoolSculpting is not going away22:13 Bodify's secret sauce27:55 Crystal ball30:36 Closing words» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/
This show I talk about one of the most annoying things in the bar, customers in love, and neither of them know it. We also talk about how to make a drink called, "Call me Karen," and listen to the new single release from Melissa Mickelson, "Come Around!" Remember to Share, Like, Comment and Subscribe! www.heybartenderpodcast.com Manscaped: www.manscaped.com Use Promo Code "HEYBARTENDER" at checkout to get 20% off your purchase, and free shipping! Mint Mobile: https://mint-mobile.58dp.net/NKbqo Email: dude@heybartenderpodcast.com Instagram, Facebook, TikTok: @heybartenderpodcast --- Send in a voice message: https://anchor.fm/heybartenderpodcast/message Support this podcast: https://anchor.fm/heybartenderpodcast/support
On this week's episode, Melissa Mickelson and Jessica Stellwagen, co-founders of Bodify, talk about how they built a successful medical spa practice focusing on CoolSculpting alone. They discuss: Going into business with family; Why they chose to only offer CoolSculpting; How to build a patient base with one technology; The benefits of establishing an identity early; How to approach referrals to other medical aesthetic practices; Building patient retention through patient experience; The process of fundraising for the start-up; Overcoming fear to make decisions to grow the business; The need to constantly gain new patients with CoolSculpting; How to generate and nurture leads; And more!
This show I talk about one of the most annoying things in the bar, customers in love, and neither of them know it. We also talk about how to make a drink called, "Call me Karen," and listen to the new single release from Melissa Mickelson, "Come Around!"Remember to listen, share, like and subscribe to Hey bartender Podcast!www.heybartenderpodcast.com
In this interview, Annie + Jena sit down with the boss babe sisters behind the #1 “Coolsculpting Only Boutique” in the nation, Melissa Mickelson and Jessica Stellwagen. Learn what to expect with this non-invasive, effective technology that’s taking over the aesthetics world. Learn more about your ad choices. Visit megaphone.fm/adchoices
Singer, songwriter, musician... but besides that Mike Godwin is an entertainer. He plays to an audience most nights of the week like he has been on stage all his life. Mike's brand of music is storytelling, with strong harmonies and the influences of greats like the Eagles and Springsteen. In his "Backstage Hall Pass" interview Mike shares about growing up with music in his house, his move to Nashville, a new band in the works and his home base for entertaining, Tootsies Orchid Lounge! 'Mom's' was the original name of Tootsie's Orchid Lounge, Tootsie Bess bought Mom's in 1960. She credits a painter with naming Tootsie's. She came in one day to find that he had painted her place orchid...thus the name Tootsie's Orchid Lounge. Famous early customers were Kris Kristofferson, Faron Young, Willie Nelson, Tom T. Hall, Hank Cochran, Mel Tillis, Roger Miller, Webb Pierce, Waylon Jennings, Patsy Cline and many more. Performers at the Opry would sometimes sneak out the side door and grab a drink at Tootsie’s between sets. In 1992, local businessman Steve Smith reinvested in Tootsies and is credited for part of the revitalization of downtown Nashville. Today, Tootsies is an international destination visited by locals and tourists alike. Tootsie’s is known for having the best local musicians like Mike and as a haven for some the world’s most popular acts. You truly never know who you may see on one of Tootsie’s three stages or hanging out on the rooftop patio! As an additional bonus segment we bring Melissa Mickelson back to the program to give us an inside view into the Country Crossings Music Festival where she took the stage in front of thousands. Take a listen to the latest in our series of "Backstage" musical journeys and as always you can subscribe to all of our podcasts on our homepage @hallarounbdtownradio.com.
Meet recording artist Melissa Mickelson of "Boring", Oregon. Raised as an Air Force brat, Melissa developed her love for country music moving from base to base across Oklahoma and Texas. Her quirky, lovable personality along with her unique blend of country and blues has garnered her a growing and engaged fan base which has led to hundreds of shows played across the Pacific Northwest since 2014. This year, Melissa is honored to be sharing the stage with Joe Nichols, Trent Harmon, Bailey Bryan, Runaway June and Ned LeDoux. “Melissa brought a feisty, down home and energetic personality to the Backstage Pass interview studio, and we really enjoyed getting to hear her back story and learn about her roots and love for country music ,” said show host Scott Hall. “You need to get connected to this rising star and support her music on social media,” he went on to say. In this 35 minute interview Melissa shares her background, memories, family music influences and what its like to go from "singing to your hairbrush" to appearing in front of thousands. You can find Melissa Mickelson on her web page @melissamickelson.net and just about every social media platform like Facebook @melissamicklesonband or follow her on Instagram by finding her in our followers by clicking the Instagram link on our home page. She mentions in the show her love for Snapchat and Twitter also! Take a listen to her fun loving interview and tell us what you think in our comments section of the post!
Join us this week as we welcome country music singer songwriter, Melissa Mickelson. Barbara Mandrell's classic tune "I Was Country (When Country Wasn't Cool)" pretty much sums up Melissa Mickelson. Before settling in Oregon, Melissa grew up as an Air Force brat, moving between bases in Oklahoma and Texas. Her best memories as a kid was when the family would listen to the vinyls of Johnny Cash, Willie Nelson and Waylon Jennings. For as long as she can remember she found herself singing in her hairbrush and dreaming of being on the stage in the bright lights. Today, with the release of her self titled EP she is realizing that dream. The 4 song EP is her first attempt at studio recording and has received strong praise from the veteran Nashville musicians she was fortunate to work with. Melissa has been on a meteoric rise with her live performances, burning up the Northwest's honky tonks and bars. In the last year she has exposed thousands of people to her blend of traditional country, blues and rock and roll. Melissa's fun, high energy performances make her a fan favorite at the premier dance halls in the Portland area. Her determination and work ethic is second to none and she is on a mission to carve out her own niche in a highly competitive market. We will talk to Melissa about her upcoming schedule, get a behind the scenes look at her music, feature her latest songs, and ask her to share her message for the troops. Please be sure to visit Melissa Mickelson at http://www.melissamickelson.net/ and spread the word. Fans are welcome to call in and speak live with Melissa during the show (718) 766-4193. If you would like to participate in the live chat during the show, you must sign up on the show site first and then log in during the show. Our message to the troops: WE do what we do, because YOU do what you do.
It's time for music to renew a relationship between the artist and the listener. Sure, those songs of summer are fun, but people want music that can touch their lives. The kind of music that makes you think, "Yah, this is totally what I'm dealing with" and you turn the volume up a little louder than it should be. Real music for real people. Melissa Mickelson grew up as an Air Force brat which brought her from California to Oklahoma to Texas and eventually Oregon. The experiences in these very different states has shaped Melissa's values and her musical interests. Growing up in a Spanish speaking household, Luis Miguel was the voice that made the whole family dance. With her father in Oklahoma and Texas her best memories are listening to the vinyls of the likes of Johnny Cash, Willie Nelson and Waylon Jennings. For as long as she can remember she found herself singing in her hairbrush and dreaming of being on the stage in the bright lights. Today she is still chasing that dream. Surrounded by some talented musicians, Melissa has been on a meteoric rise burning up the Oregon honkey tonk's and bars. Her determination and work ethic is second to none and she is on a mission to carve out her own niche blending outlaw country, blues and rock and roll into a modern soulful experience for all music fans.