Technology of Beauty

When it comes to cutting-edge skincare, few companies are as rigorously science-backed as Senté. In this episode of The Technology of Beauty, host Dr. Grant Stevens welcomes Zubin Meshginpoosh, President & COO of Senté, to discuss the fusion of pharmaceutical innovation and aesthetic medicine.Join us as Zubin walks us through the origin of Senté's hero molecule — a heparan sulfate analog engineered to deliver therapeutic results through topical application. From calming inflammation and reducing pigmentation to helping patients with rosacea, this biotech-driven approach is delivering results that rival prescription-grade solutions.Tune in to gain insight into Sente's business strategy, clinical commitment, and Zubin's passion for mentorship and patient-centered innovation. It's a compelling look at how small, focused teams are pushing the boundaries of what skincare can achieve — and how technology continues to elevate the patient experience.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

How do you scale a medical practice without sacrificing patient care? In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Dr. Geoff Trenkle, Founder & CEO of LA ENT, to explore the entrepreneurial blueprint behind one of Southern California's fastest-growing ENT groups.From launching 14 clinics in under a decade to embracing innovative audiology solutions, Dr. Trenkle reveals how he's crafting a scalable, patient-first model with venture capital backing—and why his mission is to preserve the spirit of private practice.Dr. Trenkle shares his journey from a single-location ENT practice to a multi-site healthcare platform that prioritizes patient experience. He discusses the challenges and strategies involved in maintaining personalized care while expanding operations, highlighting the importance of investing in staff training and patient education.He also covers how LA ENT has successfully employed Clarity, a comprehensive practice performance system, to enhance patient engagement and operational efficiency. Recognizing its impact, Dr. Trenkle recently joined Clarity's board of directors, contributing his insights to further the platform's mission of optimizing healthcare practices.With valuable insights into how entrepreneurial vision can transform traditional healthcare models into scalable, patient-centric enterprises, Dr. Trenkle's experience serves as a blueprint for practitioners aiming to expand their reach without compromising on quality of care.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Your Before & After gallery is one of the most powerful marketing tools in your practice. Is it telling the right story?In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Candace Crowe, Founder and CEO of BRAG Book, to discuss the evolution of aesthetic marketing and the critical role that visual storytelling plays in patient decision-making.Candace shares the journey behind BRAG Book, a purpose-built software designed to help aesthetic practices take control of their Before & After galleries. With features like image quality scoring, SEO optimization, customizable watermarks, and a clean drag-and-drop interface, BRAG Book ensures that practices can present results with precision, consistency, and professionalism.Whether you're a solo practitioner or part of a multi-location group, this episode offers a masterclass in the value of authentic imagery and the technologies shaping the future of aesthetics. Tune in to learn how Candace Crowe is helping elevate industry standards and redefining digital patient engagement on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Can a cap that emits specific light wavelengths truly reverse hair loss? In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with John Oakley, CEO of REVIAN, to explore how their patented dual-wavelength LED therapy is transforming hair restoration. Unlike traditional laser devices, REVIAN's lightweight, cordless cap uses both 620nm and 660nm light to stimulate nitric oxide production, reduce inflammation, and block DHT—all essential to regrowing thicker, healthier hair.With over 60 patents and clinical data showing significantly greater efficacy than competing therapies, REVIAN is leading a new wave in non-invasive hair restoration. It's not just about technology—it's about results. Dr. Stevens and John both use the device personally, and over 55% of users are now women, thanks in part to its ease of use, cordless design, and drug-free, side-effect-free approach.John shares why this dual-wavelength, LED-powered system is more effective than traditional laser caps and how REVIAN's smart app brings real accountability to at-home treatment with a fully integrated therapeutic solution.In a powerful final segment, John opens up about his work in Guatemala with Unearth Hope, a nonprofit bringing basic healthcare to remote villages. His annual mission trips speak to a deeper commitment to healing—whether it's through light-based therapy or hands-on community care. Don't miss this inspiring conversation with one of the true innovators in beauty tech.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Fat grafting is evolving—faster, cleaner, and more effective than ever before. Could a new fat-processing device reshape the future of regenerative beauty?In this episode, Dr. Grant Stevens interviews Ahmed Zobi, CEO of Syntr Health Technologies, about a revolutionary advancement in autologous fat processing. Born from a university research project and fueled by personal motivation, Syntr's rotor-based microfluidic system is the first FDA-cleared device of its kind to be used in a human clinical trial for facial fat grafting.Ahmed explains how this cutting-edge, closed-system platform delivers highly viable fat cells for safer, cleaner, and more consistent outcomes—ideal for mid-face augmentation, breast reconstruction, and even orthopedic support. They dive into Syntr's journey from NIH grants to commercialization, how the device is enabling next-generation PRP and exosome research, and why automation and reproducibility are critical for the future of regenerative medicine.Whether you're a clinician, innovator, or investor, tune in to the latest episode of The Technology of Beauty for insights into the evolving landscape of biotechnological aesthetics.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

What if the secret to better skin isn't what you put on, but what already lives there? In this fascinating episode, Dr. Grant Stevens sits down with Thomas Hitchcock, Ph.D., the Chief Innovation Officer at Revance, for a deep dive into the overlooked world of the skin microbiome. Sharing his unique path from a background in genetics and fine arts to pioneering work in tissue engineering, and ultimately, to leading skin health innovation in aesthetics, Thomas unpacks the science behind Biojuve, a revolutionary skincare platform built around live microbes designed to rebalance the skin biome for real, lasting results. From how these microorganisms interact with the skin's natural environment to their role in supporting collagen, reducing inflammation, and enhancing post-procedure recovery, this conversation reveals a transformative new direction for skincare. Whether you're a skincare professional or simply curious about the future of aesthetics, you won't want to miss this thought-provoking episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Can one device transform the future of fat grafting? Join Dr. Grant Stevens on this compelling episode of The Technology of Beauty as he welcomes Dr. David Kirn, the innovative mind behind the Orchid device—a cutting-edge, all-in-one system engineered to simplify and optimize the fat grafting process. Designed with both efficiency and predictability in mind, Orchid enables surgeons to harvest, purify, and re-inject fat using a completely mechanical, self-contained system that eliminates the need for centrifuges, decanting, or a complex setup.In this episode, David explains how his years in aesthetic surgery and a longstanding frustration with the inefficiencies of traditional fat grafting led to the development of this revolutionary tool. By using an FDA-approved absorbent material to remove oil and aqueous content, the Orchid device delivers a consistently high-quality fat graft with minimal waste and maximum viability. With each cycle taking only minutes, the system allows for fat grafting procedures to be performed in-office, significantly cutting down time and overhead for physicians while offering long-lasting, natural results for patients.David also shares insights into the FDA pathway, future product expansions, and how Orchid could position itself as a market disruptor—not just in facial fat grafting, but also in breast and body applications. If you're interested in the technology reshaping aesthetic medicine, this is one episode you don't want to miss.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

What if fat loss could be achieved without impacting metabolism? Recorded live at AIS 2025, Dr. Grant Stevens speaks with Alon Bloomenfeld, Executive Chair of Raziel Therapeutics, about a new class of injectable fat reduction—one that works locally, not systemically. Unlike semaglutide or other metabolic treatments, this lipophilic compound directly destroys fat cells at the site of injection, offering a highly targeted, non-surgical solution for body contouring. With FDA Phase III trials underway, Bloomenfeld shares what sets this breakthrough apart.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Step inside The Aesthetic Society's transformation as Dr. Grant Stevens hosts a special episode live from AIS 2025 in Austin, Texas. Joined by Past President Dr. Kiya Movassaghi, Current President Dr. Tracy Pfeifer, and CEO Mark Theis, this powerhouse panel explores the strategic evolution of The Aesthetic Society — touching on rebranding, inclusive membership, and data-driven leadership. From governance reforms to the creation of the Allied Pro tier and the reimagined "Aesthetic MEET" experience, discover how these visionary leaders are shaping the future of aesthetics.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

From the tennis court to the top of global aesthetics, Daniel De Boer's journey is nothing short of remarkable. In this episode of The Technology of Beauty, Dr. Grant Stevens welcomes Daniel to the show during the Aesthetic Innovation Summit in Austin, Texas. As a leader at Croma-Pharma, Daniel shares his professional evolution—from early roles at Galderma and Allergan to shaping the strategic global vision at his current venture. Discover the unique challenges and opportunities of launching aesthetic products in the U.S., and hear firsthand what it takes to succeed in today's dynamic beauty industry.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

What if you could secure financing for a six-figure aesthetic device in under 30 seconds?In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Joe Gasque, CEO of MedShift, to explore how his company is transforming the business of beauty. Recorded live at the Aesthetic Innovation Summit in Austin, Texas, Joe explains how MedShift is revolutionizing financing, streamlining practice operations, and building an Amazon-style marketplace for aesthetic providers. With over $400 million now backing their initiatives, MedShift is empowering practices and manufacturers alike with unmatched agility and technology. Don't miss this insider look at what's next for aesthetics.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

A new frontier in aesthetic medicine is emerging, built on adipose innovation. In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Caro Van Hove, the new CEO of Tiger Aesthetics, to discuss how the company is transforming the beauty landscape. From strategic acquisitions to the launch of alloClae — an off-the-shelf structural adipose tissue product — Caro shares the vision behind a fully self-funded, vertically integrated business redefining what's possible in body contouring and beyond.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

The future of breast aesthetics is here — and it's smarter than ever. In this eye-opening episode of The Technology of Beauty, Dr. Grant Stevens welcomes Juan José Chacón, founder of Motiva, who shares the fascinating story behind his journey from Costa Rica to pioneering one of the most advanced breast implant technologies on the market — with biosensor integration providing real-time health insights. With a focus on innovation and a commitment to women's health, Motiva is redefining the future of breast aesthetics and reconstruction.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Can a skin care brand guarantee its products never end up on unauthorized websites? This one can.Join Dr. Grant Stevens as he interviews Don Maree, a key leader at AlumierMD, live from the Aesthetic Innovation Summit in Austin. In this illuminating discussion, Don shares how AlumierMD has mastered product integrity, physician support, and global expansion—all while staying ahead of trends in peptides, clean formulations, and digital retail. If you're curious where aesthetic skin care is headed, this episode is a must.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

What if aesthetic medicine could do more than enhance how patients look—what if it could also elevate how they feel? In this provocative episode, Dr. Grant Stevens welcomes Cindy Eckert, the visionary founder of Sprout Pharmaceuticals and champion of female sexual health. Broadcasting from the Aesthetic Innovation Summit in Austin, TX, Cindy reveals how Addyi, the first FDA-approved libido pill for women, is reshaping conversations around beauty, desire, and wellness. Learn how this disruptive prescription product is becoming a must-have offering in aesthetic practices nationwide on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

What if your skin could do more than protect you? In this thought-provoking episode of The Technology of Beauty, Dr. Grant Stevens sits down with Ryan Beal, the CEO of Dyve Biosciences, to explore how transcutaneous drug delivery is poised to reshape both the aesthetics industry and the field of oncology. With Dyve's pioneering platform, molecules once limited to injections or oral delivery are now being driven through the skin — offering a powerful new frontier in treatment possibilities.Ryan walks us through Dyve's surprising evolution from skincare applications and elite athletic performance enhancement to its most ambitious moonshots: noninvasive fat reduction and improving chemotherapy effectiveness through targeted pH modulation.This episode also takes a personal turn, as Ryan opens up about his recent battle with cancer—a diagnosis that came just months after speaking about oncology research on a previous episode. Now a survivor, Ryan shares how his company's technology played a direct role in his treatment, potentially boosting the efficacy of his own chemotherapy regimen. It's a powerful testament to the impact of innovation when professional purpose and personal experience collide.From fat-melting topicals to transdermal neurotoxins and tumor microenvironment alkalinization, Ryan Beal offers an inspiring look at how Dyve Biosciences is transforming medicine one molecule—and one patient—at a time. Don't miss this candid, cutting-edge conversation about the future of drug delivery and the deeply human stories behind biotech breakthroughs on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

What happens when a seasoned industry leader acquires one of the most closely watched companies in aesthetics? In this episode of The Technology of Beauty, recorded live at AIS 2025, Dr. Grant Stevens is joined by Jeff Bedard, Founder and CEO of Crown Laboratories, to discuss the recent acquisition of Revance and what it means for the evolving aesthetics landscape.Reflecting on his path from starting Crown Laboratories to building a diversified portfolio that now includes leading skincare, microneedling, and regenerative products, Jeff shares the strategic thinking behind the Revance acquisition, and how they plan to engage more directly with plastic surgeons and other key specialists moving forward.Tune in for an exclusive conversation, offering insight into the trends shaping patient expectations, and the role innovation will play in expanding treatment options across the field of aesthetics, on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Dr. Grant Stevens sits down with Domenic Serafino at the Aesthetic Innovation Summit to hear about a new technology called Ulvera AI.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

As the med spa industry continues to experience explosive growth, the regulatory landscape is becoming more complex than ever. Navigating compliance isn't just about avoiding penalties—it's about ensuring long-term success in an landscape that's constantly evolving. To kick off the sixth season of The Technology of Beauty, Dr. Grant Stevens sits down with Alex Thiersch, the CEO and founder of the American Med Spa Association, for a must-listen conversation on the compliance challenges shaping the future of medical aesthetics.From understanding key legal risks to implementing best practices to safeguard your business, Alex shares critical insights that every med spa owner, provider, and entrepreneur needs to know. Whether you're expanding your practice, introducing new treatments, or simply trying to stay ahead of regulatory shifts, this episode will give you the tools to navigate compliance with confidence—and use it as a foundation for growth.Tune in as we launch Season 6 with an episode that sets the stage for a year of innovation and insight on The Technology of Beauty!» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

"You can use every product on earth every day for the rest of your life, but it won't do what one BBL Heroic treatment does for your skin … it's nothing short of magic."In this special episode of the Technology of Beauty, recorded live at Sciton's Skin CEO event, Dr. Sherrif Ibrahim provides an insider's perspective on the revolutionary advancements in Sciton's BBL HEROic systems, detailing how these cutting-edge technologies are transforming the landscape of aesthetic medicine. From treating skin conditions like melasma and sun damage to exploring the role of lasers in preventative care, he dives into the science behind personalized treatments that deliver unparalleled results.The discussion also explores the future of dermatology, touching on the role of molecular biotechnology, genetic profiling, and the integration of tailored skincare solutions. Whether you're a professional in the field or simply passionate about skincare innovation, don't miss this chance to explore how science and technology are merging to redefine beauty standards and elevate patient care on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

What if AI could predict the outcomes of your aesthetic treatments with greater precision than ever before? In this episode of The Technology of Beauty, Dr. Grant Stevens sits down with Scott Jorgensen, CEO of Appiell.AI, to discuss the revolutionary potential of artificial intelligence in the world of medical aesthetics. Scott shares how Appiell.AI is leveraging AI-driven predictive analytics to not only optimize clinical trials but also deliver more accurate, real-time insights that enhance patient outcomes and streamline treatments.From before-and-after image assessments to self-diagnostic tools that could one day empower patients to visualize their own results, Scott breaks down how AI is transforming the way doctors and patients alike approach beauty. He dives into the fascinating possibilities AI brings to personalized medicine, touching on everything from predictive algorithms that analyze facial changes to automated scales that provide consistent, unbiased feedback. This episode is a must-listen for anyone curious about the future of aesthetics, where science, data, and beauty collide.Join us as we explore the future of aesthetic medicine, uncover how artificial intelligence is pushing the boundaries of what's possible, and learn why Scott believes AI will play an essential role in empowering both patients and practitioners in the years to come. Whether you're a provider, patient, or someone interested in the technological advancements shaping the beauty industry, this episode provides invaluable insights into what's next for aesthetics.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

How can price transparency reshape the way we approach healthcare, especially in the realm of medical weight loss? In this episode, Dr. Grant Stevens is joined by Dr. Jonathan Kaplan, the CEO and Founder of BuildMyHealth. Seeking to revolutionize patient care by giving consumers a clear understanding of costs before committing to treatments, Dr. Kaplan explains how he built a platform to champion price transparency, and empower patients to make better decisions and ultimately improve their overall healthcare experience.The conversation also shifts to the growing need for effective weight management solutions. As Dr. Kaplan highlights, weight loss is becoming a central focus in medicine, and offering patients both clarity in pricing and access to the latest treatments is crucial. In this episode, you'll hear about weight management in the context of aesthetic medicine and how it aligns with the broader healthcare landscape. With a fascinating look into the background and history of GLP-1 agonists dating all the way back to 2005, and a deep dive into the intricacies of compounding pharmacies, join Dr. Stevens and Dr. Kaplan for an enlightening discussion that showcases how price transparency, technology, and innovation are transforming the future of medical weight loss.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

As the Chief Scientific Officer at Revance, Conor Gallagher spearheads R&D, process and analytical development under the umbrella of scientific innovation while also leading a team working on Revance's biosimilar program. With the stated goal of setting a "new standard in healthcare by elevating patient and physician experiences," Revance boasts an impressive lineup of aesthetic and therapeutic offerings. Notable among these are the RHA Collection of dermal fillers, designed to adapt to dynamic facial movements for natural-looking results, and Daxxify, a long-lasting/fast-acting neurotoxin for smoothing frown lines that is powered by a novel peptide. What's more, Daxxify was recently approved for FDA approved for the treatment of cervical dystonia in adults.And the future is looking even brighter with the recent announcement that Revance has entered into a merger agreement with Crown Laboratories to bring together their complementary product lines to create a leading, innovative, high-growth aesthetics and skincare company.So tune in for a sneak peek at what's next in the biotech pipeline at Revance — and soon to be Crown Laboratories — on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

In Episode 91, we heard from Michael Burke of Latticework Aesthetics and examined how he and his team are assembling a multi-brand aesthetic platform with an emphasis on board-certified plastic surgeons who care deeply about their patients.Today, it is our pleasure to welcome Latticework Aesthetics' CEO Todd DeYoung to the show. In this interview, Todd takes yet a deeper dive into the business side of aesthetic practice consolidation — and how, when it is done right, doctors and patients alike reap the benefits.With an impressive executive resumé spanning Procter & Gamble, Ameritech, Allstate, Motorola, and Clear Choice Dental, Todd has now entered the aesthetic amphitheater on a mission to "bring together the best practices so they can share best practices." And that includes a Fellowship program where tomorrow's surgeons can assimilate the wisdom of America's leading plastic surgeons, without being limited to a single location.Find out how it all comes together on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

"The biggest step forward in practical automation for the end user that I think I've seen in the industry … HERO is becoming HEROic."Appearing individually on previous episodes of The Technology of Beauty, Sciton CEO Aaron Burton and EVP Robbie Brindley return to the show together with an altogether earthshaking announcement: that Sciton has not only improved upon, but somehow transformed what Dr. Stevens has famously dubbed "The Bentley of Lasers."The culmination of 8 years of testing, engineering, research, and development, the BBL HEROic is a breakthrough pulsed-light device featuring Intelligent Control and Skin Positioning technology.As for the difference it makes, Robbie explains how before "you'd step on the foot switch and you'd try to move your hand as quickly as possible to cover the area uniformly."But with HEROic, the handpiece communicates with the source to see in time and space exactly where the operator has laid a pulse. With "no skips, no gaps, no double pulses," the computer and the skin positioning system deliver perfect uniformity while adapting to the body's curvature as well.Find out how this new device promises to redefine the landscape of pulsed-light technology and ensure optimal results for every laser patient on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

“Patients are looking for the next ‘best thing.' And I think that's where the real opportunity is: where does technology coincide with a patient?”As the Chief Commercial Officer at Revance, Erica Jordan spearheads the development and execution of growth strategies for the aesthetics and therapeutics markets. Leaning on over 20 years of experience in med-tech, biotech, and dental, she has worked for a number of leading companies, including GE, Siemens, and Philips.With the stated goal of setting a “new standard in healthcare by elevating patient and physician experiences,” Revance boasts an impressive lineup of aesthetic and therapeutic offerings. Notable among these are the RHA Collection of dermal fillers, designed to adapt to dynamic facial movements for natural-looking results, and Daxxify, a long-lasting/fast-acting neurotoxin for smoothing frown lines that is powered by a novel peptide. What's more, Daxxify was recently FDA-approved for the treatment of cervical dystonia in adults.Tune in for a sneak peek at what's next in the biotech pipeline at this up-and-coming aesthetic player on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

If you missed this year's Aesthetic Innovation Summit in Vancouver, this is your chance to tap in and hear from some of the speakers and attendees that were present. AIS is THE forum where the minds that are shaping tomorrow's aesthetic industry meet each year for a look ahead. Dive in with us as Dr. Grant Stevens provides the latest on the beauty business through a series of rapid-fire interviews with aesthetic leaders and founders. Featuring Sean Shapiro of Medshift, Taylor Harris of Cutera, Dr. Johnny Franco, Mark Kavulich of Athyrium Capital, Tim Lugo of William Blair, Dr. Mark Epstein, Philippe Schaison, Laura Ellis & Dave Heagy of LevEllis, Murray Jensen of Ethica CRO, and Paul Herchman of GetHairMD.00:00:00 Intro00:01:20 Taylor Harris00:12:51 Dr. Mark D. Epstein00:27:28 Dr. Laura Ellis00:34:29 Murray Jensen00:39:27 Mark Kavulich00:43:32 Philippe Schaison00:48:53 Sean Shapiro00:53:37 Dave Heagy00:56:50 Dr. Johnny Franco01:00:32 Paul Herchman01:06:58 Tim Lugo» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

In our next installment of The Entrepreneurs of Aesthetics, where we invite innovative aesthetic business owners to break down how they built their practices from the ground up, we welcome Nicci Levy, CEO & Founder of Alchemy 43.A rising beauty mogul who began her career working a mall cosmetics counter, she leaned on a decade of corporate cosmetics experience at MAC Cosmetics, Nordstrom, and Calvin Klein Beauty to found Alchemy 43.Now celebrating Alchemy 43's 8th anniversary with a total of ten locations, Nicci shares the step-by-step details of how she did it in this fascinating interview with Dr. Grant Stevens.Join us to find out how Nicci's early vision of a different kind of consumer experience led to the creation of a leader in the retail aesthetics space on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

"60 million women in the US alone have cellulite. And even if we winnow that all the way down to who can afford it, who's so bothered to do something about it, we're still talking about 6 million women."For all of the many successes in the beauty business, efforts to address cellulite have most commonly resulted in failure. That doesn't alter the fact that women want a solution for beauty below the waist — and it looks like Revelle Aesthetics CEO Caro Van Hove has an answer in the Avéli cellulite reduction device.Revelle maintains that "Avéli delivers a long-term reduction in the appearance of cellulite in the buttocks and thighs for a wide variety of women, covering the full spectrum of cellulite complexity."In what amounts to an effective one-time treatment for cellulite, the procedure is minimally invasive and can be performed by mid-level providers as a standalone treatment or by surgical providers in combination with other procedures.Get a sneak peek at the "exciting ideas" Caro and her team of engineers are working on, and watch Dr. Grant Stevens demonstrate the Avéli device itself, all on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Dr. Joe Hunstad is a true titan of the aesthetics industry. The inventor of seven unique surgical operations, he is also the author of "The Atlas of Abdominoplasty", an internationally acclaimed speaker, a former Director of The Aesthetic Society, and the past President of HKB Cosmetic Plastic Surgery.A highly-renowned plastic surgeon, Dr. Hunstad was once named the "Best Plastic Surgeon in America" by Castle Connolly, and he has delivered hundreds of scientific presentations, as well as several surgical performances to educate others on the latest techniques.In this engaging interview with Dr. Grant Stevens, he recounts his storied career with anecdotes and insights that reveal how he came to be one of the leading lights in aesthetic science.Now retired, he currently devotes his time to his family and his hobbies, including farming, woodworking, metalworking, and his own YouTube channel, "Adventures with Dr. Joe."Join us for a riveting retrospective on a pioneering plastic surgeon, along with his predictions for the future of aesthetic medicine, on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

"I think fat is the future. It's the largest source of adult stem cells in the body, and it's the lowest hanging fruit."Out of all the topics we've covered as we approach our 100th episode of The Technology of Beauty, regenerative aesthetics might be the most exciting of them all. Just imagine telling a patient, "We can remove excess fat from your thighs and use it to make you look younger and healthier."Once the stuff of dreams, regenerative aesthetics may soon become a scientific fact. And according to Dr. Derek Banyard, CEO of Sayenza Biosciences, it could be here in a meaningful way as early as Q1 2025.The power of regenerative medicine lies in using the patient's own cells for autologous, personalized healing. Fat, while an abundant source of stem cells, must first undergo time-consuming processing, making it clinically inefficient for regenerative purposes.That's where Sayenza enters in. The company has developed an automated device that they claim will allow practitioners to process fat in under 15 minutes — creating a potent, ready-to-use therapeutic in a fraction of the time previously required. Proposed aesthetic use cases include hair restoration, skin rejuvenation, and post-operative wound healing, in addition to a wide range of more general medical applications.Tune in for a forecasted view of what the future holds for Sayenza, and regenerative aesthetics at large, on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Marketing to the patients already in an aesthetic practice represents a massive opportunity for brands and clinics alike — one that remains sorely underleveraged in a large majority of cases. The problem: How to cleanly and clearly promote the right offerings to the right patients at the right moment. There's no sense in advertising RF microneedling to a patient with an appointment for said service — but why not provide them with a physician-grade skincare option alongside a QR code for aftercare instructions? It's a pretty picture but, as most clinics quickly learn, seamless internal marketing programs are often a heavier lift than expected ... and we haven't even discussed the challenge involved in creating and curating all the necessary content to achieve high-quality patient education and cross-selling at scale.What if there was a way to simplify the process and deliver a customizable patient experience on a screen-by-screen basis? And what if this solution was completely free for aesthetic practices? In this episode of The Technology of Beauty, Dr. Grant Stevens welcomes Joe Schooler, Chief Product Officer at vrtly.ai, to discuss how his company is turning the world of in-practice advertising on its head by offering its AI-powered advertising platform at no cost to providers.Leveraging his experience at eBay, Amazon, Google, and Apple, Joe has helped transform FriendMedia into what vrtly is today, putting the idea into action that the screens in an aesthetic practice should be dedicated to showing only the content that is most relevant to each patient. Vrtly helps to improve patient retention by providing customizable, effective marketing profiles.Find out how vrtly seeks to build a harmonious relationship between practices and brands while "creating the world's best healthcare advertising network" on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

One of the pitfalls of physician-grade skincare in the age of e-commerce is the Amazonification of elite product lines. But what if a company developed a patented technology to eliminate diversion and counterfeiting so that products are always professionally dispensed?Dan Hopkins is here to tell us how his team found the answers. While remaining exceptionally physician-focused, AlumierMD was conceived to service an unmet need: medical-grade skincare, produced in a socially responsible way, that educates its customers on how to care for their skin.Drawing on many years of experience at Allergan, Dan took on a managing role at AlumierMD in the midst of Brexit and guided the company into a period of sustained and substantial revenue growth, culminating in taking the helm as AlumierMD's CEO just over a year ago.Find out how this strategic business leader with a strong track record in the cash-pay, medical aesthetic sector is building an exceptional physician-dispensed skincare brand in this latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

In a wide-ranging interview with Dr. Grant Stevens, David Dean describes an uncommon journey in which he goes from being an All-American athlete with two national championships, to founding an aesthetic-based internet startup that ultimately went public via an NYSE IPO, to launching a lifestyle brand with a mission to help prevent teen suicide. The latest stop on his entrepreneurial path is TONA Activewear. As the result of a 3-year/$2 million product development campaign, TONA has created "The only premium leggings made exclusively for girls who gym." Led by David and one of the Founding Designers of Lululemon, TONA is focused on creating the next generation of performance wear, and every pair sold supports teen suicide and self-harm prevention efforts.Tune in to hear David's unique story and learn how his success in aesthetics, followed by a family tragedy, inspired him to build a mission-driven brand that empowers women and supports at-risk youth — all on the latest episode of the Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Carboxytherapy is generally known as a non-surgical treatment employing injections or transdermal application to infuse gaseous carbon dioxide into the subcutaneous tissue. And its therapeutic effects are said to increase vasodilation and collagenesis, and even regenerate tissue.But a topical carboxy delivery system? That is something altogether innovative.On the latest episode of The Technology of Beauty, Lumisque Skincare CEO Lana Kerr takes listeners on a journey through the development of the CO2Lift carboxytherapy gel, to harness the power of CO2 without the need for injections.Offering applications for everything from the most visible to the most intimate skin, Lana highlights how CO2Lift can enhance feminine intimacy and address issues with dryness and sensitivity — along with a preview of how the product may hold benefits for men's health as well.With engaging anecdotes and citing clinical studies, Lana Kerr paints a vivid picture of how Lumisque wants to transform the at-home skincare landscape. So tune in to discover how CO2 Lift technology is empowering individuals to achieve radiant, youthful skin from head to toe on the latest episode of The Technology of Beauty.Statements in this episode have not been evaluated by the Food and Drug Administration (FDA). Use only as directed. Any products discussed in this episode are not intended to diagnose, treat, cure, or prevent any disease or as a prescription for medication. Please read all packaging and labels carefully. Always consult your physician or health care provider before taking any supplement. If you have or suspect that you have a medical problem, please consult your physician or health care provider. This podcast is for informational purposes only and should not be considered medical advice. The guest's views do not necessarily reflect that of the host or the producers.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

It's common knowledge that one of the best ways to convert new prospects into patients is to give them a better understanding of the procedure they are interested in.But patient education can be a problem for aesthetic practitioners. As Engage Technologies Group CEO C. Lloyd Mahaffey puts it, "Humans have the attention span of goldfish." Drawing on experience Lloyd gained from working with K-12 and higher education markets at Apple under Steve Jobs, he recognized a gap between what the medical professional knows about a procedure and what the patient can understand.Videos can help convey important information to patients — as long as you can clear the hurdle of getting them to actually watch the videos.This is where the Engage Media platform thrives: by providing aesthetic practices with a fully integrated delivery system that satisfies patient questions and curiosity with education and certainty.No mere collection of videos, the Engage platform features content crafted by world-class medical professionals that is curated for individual needs, along with an automated follow-up system designed to make it frictionless for patients to continue learning.Yet for all of that, education is only half of the story. Find out how Engage actually makes the connection happen between content consumption and in-office conversion on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

As we launch into Season 5 of The Technology of Beauty with our first episode of 2024, let's indulge in a quick rewind in order to set the stage for what this latest episode holds in store:In Episode 9, Dr. Grant Stevens sat down with Lloyd Mahaffey of Engage Technologies to discuss how Engage was bringing its award-winning consumer engagement methodology, VideoText, to the field of aesthetics — and time has told the tale of just how successful it has been.Then in Episode 29, Dr. Stevens welcomed Aesthetic Industry Thought Leader/Founder/CEO Terri Ross to introduce her new platform: APX, or Aesthetic Practice Accelerator — a training and growth platform for aesthetic practices.And now, in episode 92, Terri returns to the podcast with the news of a momentous merger between Engage and APX, creating a unified platform for patient engagement and practice optimization.Find out how practices can reduce consultation time, optimize ROI with aesthetic business intelligence insights, and streamline back-office operations on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

"We want top-tier, board-certified plastic surgeons that want to grow, care about their staff, and care deeply about their patients."When others preach the benefits of practice consolidation, they often talk a big game about how they'll "take the stress of your back office off your plate so you can focus on surgical." They promise to provide a fail-safe marketing strategy or a dominant sales force or airtight accounts receivable — and maybe it rings just a little hollow. Maybe a just a little too good to be true.On the other hand, today's guest Michael Burke has the real world experience and know-how won from actually managing practice consolidation at scale.As a leading executive at ClearChoice Dental Implant Centers, Michael played a key role in growing a handful of practices to a network of over 70 locations while helping to navigate the company through three different purchases, ultimately resulting in an acquisition by Aspen Dental.As Michael emphasized, one of the most pivotal secrets to success in the midst of growth and change was the strength of a consistent management team that provided stability throughout ClearChoice's evolution and acquisition.Today, as the President of Athenix, Michael works to partner with plastic surgeons who are ready to grow their practices for real. Without telling the doctor what to do, he and his team provide the guidance and resources to fuel that desired growth, thanks to significant investment from Latticework Capital Management, which focuses exclusively on building leading healthcare companies.Michael's inspiration springs from a transformative personal experience in which a medical technology he was involved with played a pivotal role in saving the life of a family member. From that point on, his professional life has been driven by the desire to be a part of businesses that have the power to genuinely change lives — Athenix being no exception. Hear all about it for yourself on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

The last time we welcomed Galderma's Chief Scientific Officer to the show, Dr. Alan Widgerow spoke at length on "Unlocking the Secrets of Cellular-Level Skin Health" — and episode 59 is certainly well worth a watch on that subject (link below).But in this episode, he not only expands upon that theme, he brings news of the latest Alastin skincare products made possible by his groundbreaking research, including the company's new C-RADICAL Defense Antioxidant Serum.In short, here is a vitamin C-based topical serum that both conserves and stimulates elastin while also helping reduce the effects of free radicals in the skin.But beyond a simple and commercial discussion of product, tune in for a deep dive into the mind behind Alastin's science-backed approach to skin health. Fueled by an insatiable thirst for discovery and underpinned by first-principles thinking, Dr. Widgerow's research has set an entirely new standard in the world of skincare. Hear all about it for yourself on the latest episode of The Technology of Beauty.Watch Ep. 59: Unlocking the Secrets of Cellular-Level Skin Health - https://www.youtube.com/watch?v=oaDEKdnDWe0» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

How often does a genuinely novel aesthetic device make it past product-launch hurdles to make it into practices across the country?Enter Jason Richey, President & CEO of Cytrellis Biosystems, to tell us about the nascent success of the Ellacor Micro-Coring system — the first of its kind to receive FDA clearance.The brainchild of Cytrellis Founders Dr. Rox Anderson and Dr. Jay Austen, the Ellacor device uses hollow needles to remove "micro-cores" of skin less than .5 millimeters in diameter, causing the body's natural healing response to go into effect. Up to 8% of the skin in the treatment area can be removed, with the goal of improving skin architecture by allowing the skin to realign to close the cores.Currently cleared for facial procedures, the device purports to fill a need for patients for patients interested in tightening and rejuvenating skin without a facelift.With 120 devices installed as of the taping of this episode, and a goal of 300 installs by year-end, the future is looking bright for Ellacor. Tune in to find out what the potential of a wide range of additional applications could mean for complimentary dermal rejuvenation procedures on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

"Alastin is certainly not the only brand in our offices, but it is my number one brand. And it's based on the science." — Dr. Grant StevensFor far too long, skincare was more about style than substance. Flashy marketing and misleading claims wrapped around largely generic ingredients became the rinse and repeat formula for cosmetic brands.While we've seen no shortage of technical progress in the world of aesthetic medicine, the skincare category has suffered from a dearth of true scientific innovation.The above context is necessary to provide a backdrop against which to project just how refreshing it is to speak with Jason Williams, the Vice President of Sales at Alastin Skincare. In this episode, he provides valuable insights into how Alastin's dedication to science forms the bedrock of its skincare research and innovation.Tune in to hear about a brand-new topical vitamin C serum proven not to disrupt elastin and collagen, and learn Jason's best tips for physician-led product pullthrough on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Imagine distilling the entire essence of an aesthetic practice into an iPad.To state it simply, that's just what the TouchMD platform makes possible — but there's a whole lot more to unpack. You could call it a patient engagement platform, a Before and After photo solution, or a patient consultation tool, and you would be right on all counts. But the true power lies in bringing all these components together and making them available at every touch point so that the patient gets served just the right content at just the right time and with the right end goal in mind. Perhaps mostly powerfully, TouchMD seeks to harness that distilled essence of a practice in order to maximize patient-provider time in a way that equates to higher conversion rates, increased cross-selling and up-selling, and higher all-around patient satisfaction. So how does TouchMD help aesthetic practices around the country do all this? Tune in to hear it straight from TouchMD's President of Sales & Marketing, Tyler Terry. Having been with the company for over 11 years, Tyler isn't shy in claiming that it is the #1 software in the aesthetic industry. More importantly, his genuine passion comes through when he talks about what the platform can do to create better-educated, empowered patients, for the benefit of all concerned. Find out how TouchMD is rethinking the patient consult process, and stick around for when Tyler reveals what the future holds for TouchMD, all on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

According to an oft-cited survey, over 65 million Americans are considering receiving an aesthetic treatment for the first time. Nick Magruder wants to make aesthetics more accessible for these consumers — and he may have found a way to do it.Drawing on his experience as Co-Founder and CEO of FriendMedia (now vrtly.ai), where he built an innovative platform focused on delivering a seamless in-practice marketing platform to medical aesthetic providers, Nick is the new Co-Founder and CEO of True Aesthetics.The stated mission? "To lower barriers to entry for self-confidence, fight against stigmas, and democratize medical aesthetics." As for what that means in practical terms, take the example of the so-called "liquid nose job" — a nonsurgical procedure arguably overlooked and under-marketed that yet offers an excellent entry point. By getting consumers educated, engaged, vetted, and into seats, True Aesthetics is piloting a new white-glove model for third-party patient acquisition under the banner of their first direct-to-consumer brand, TrueNose. The goal is to set a precedent for continued success in other areas:• Identify a niche procedure and build a consumer brand around it.• Drive awareness through various digital avenues.• Streamline conversion with AI-driven online consultations. • Partner with financing companies to pre-approve prospective patients and deliver qualified patients on demand. With potential future verticals including "True Lips," "True Breast," "True Lipo," and even dental and wellness, find out why Dr. Stevens thinks the future looks bright for True Aesthetics on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Autologous cell treatments are already making an impact in our lives today but the truth is we are only just scratching the surface of what might be possible. In our lifetime, aesthetic regenerative medicine will make a dramatic leap forward. The problem is that as our cells age they become less potent. That means many of us will never be able to experience the full impact of emerging regenerative innovation. On episode no. 85 of the Technology of Beauty we hear from the CEO of a startup that has not only set out to solve this problem, but already has a solution in the marketplace designed to prepare today's generation for the regenerative advances ahead. Meet Acorn Biolabs — The first non-invasive solution to preserve your younger follicle cells for use in regenerative medicine.From locking in cell age with cryogenic preservation to developing a process for autologous cell regeneration that could speculatively allow for 3D-printing a pancreas, Acorn CEO Drew Taylor describes it all so clearly that it feels less like science fiction, and more like inevitable future fact.But if it still seems too far off, or too good to be true, the first applications for these autologous cell-based therapies lie squarely in the realm of aesthetic medicine, where they are currently testing applications for their first cell-derived product composed of iPSCs — induced pluripotent stem cells.Find out what it all means and stick around for a demonstration of the harvesting procedure on Dr. Grant Stevens himself on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Apple isn't the only company that markets and sells smartphones, laptops and other personal computing products, yet it's always the first name that comes to mind when it's time for a new device. Why? Because they sell a superior experience, a first-in-class luxury product that leaves nothing to be desired. Within the world of aesthetic lasers, there's one company that truly emulates this winning model — a company called Sciton.Dubbed the "Bentley of Lasers" by Dr. Grant Stevens himself, Sciton's products are built on a well-known legacy of pioneering and innovation; but as it turns out, the innovations weren't exclusively scientific in nature. With an eye on the medical consumer of the future, Sciton has pioneered in the luxury aesthetic category and built out a brand that enables them to play on a whole other level above the competition. On the latest episode of The Technology of Beauty, Dr. Grant Stevens interviews Sciton's Executive Vice President of Sales and Marketing, Robbie Brindley. Tune in to hear firsthand from Robbie on how Sciton has positioned itself as a leader known for premium devices that are capable of superior results. As part of the company's commitment to industry-leading outcomes, you'll also hear all about The Sciton Rockstar Experience: a Sciton event where education and entertainment come together to provide valuable training with a definite emphasis on keeping things fun. And it truly is a worldwide phenomenon, with the whistle-stop tour traversing Australia, Toronto, New York, Santa Monica and London in a span of just seven weeks. All this and more on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Could the secret to a more youthful appearance and even improved posture lie in something as unassuming as the alignment of one's bite? Believe it or not, the intricate geometry of the smile can affect one's overall health — and even athletic performance. In this episode of The Technology of Beauty, join us as we dive into the world of cosmetic dentistry with Dr. David Frey DDS, an expert renowned for perfecting smiles in Beverly Hills. Serving as Dr. Grant's very own dentist, Dr. Frey has over three decades of experience in optimizing the peri-oral area.Discover how orthodontics and AI-guided treatments may well be driving the intersection of cosmetic dentistry and plastic surgery, with the end goal of enhancing not just dental health, but aesthetics and general well-being. Tune in to explore the surprising ways dental innovation is shaping the future of beauty and health.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Could the failure of conventional hair loss treatments possibly be attributed to something as simple as … not following through with the treatments?According to multiple peer-reviewed studies, there is strong evidence supporting the efficacy of hair loss remediation — the problem often lies in a lack of commitment from patients to dedicate themselves to what may well be a lifelong endeavor.That's where a model for physician-dispensed nonsurgical hair restoration offers an answer for better patient compliance.In this episode of the Technology of Beauty podcast, Dr. Grant Stevens interviews Board Member, Investor, Co-Founder and CEO Paul Herchman about his latest venture, Get Hair MD. By employing a Clinical Hair Growth Laser that produces low-level energy to treat androgenetic alopecia, Get Hair MD offers non-invasive solutions for both men and women.Part manufacturer, part practice management, and all innovation, Paul's next aim is to build a network of treatment centers 10,000 strong, where doctors can buy in to geographic zones with exclusivity — all to strengthen the physician-dispensed model while solidifying positive results for both doctors and patients.Follow along on a journey throughout an illustrious career in medical aesthetics, and discover how Paul's experience with Thermi and a number of other ventures informed his work with Get Hair MD — all this and more on the latest episode of The Technology of Beauty.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Sometimes success comes down to taking a unique approach. Described by Dr. Grant Stevens as a "unicorn," Bodify is nothing if not unique. In a time when aesthetic treatment options are proliferating at a dizzying rate, Bodify stands out for its hyper-focused approach on one single service — Coolsculpting.In this episode, we hear from sisters and Bodify Co-founders Jessica Stellwagen and Melissa Mickelson. Tune in to hear the back story behind Bodify and how the power of focus led them to becoming one of the nation's leading Coolsculpting practices. As you'll hear, niching down wasn't the only thing they did differently. In this episode Jessica and Melissa break down their top tips and takeaways for ensuring a high rate of patient satisfaction, strong word of mouth, and effective patient acquisition — including an innovative marketing tactic they were strongly advised against by their web agency that turned out to be a key growth driver. Join Jessica, Melissa and Dr. Stevens for a closeup look at a uniquely-focused medspa model and the advantages it can unlock.Show Notes:00:00 Intro and Background03:54 Origins of Bodify04:52 "If she can make it work here, she can make it work anywhere…"06:40 Niches lead to riches09:20 Marketing inspired by Dr. Stevens11:01 The website no one wanted to build13:43 On requiring multiple CoolSculpting treatments15:55 A "lazy by nature" growth paradigm18:14 The market for CoolSculpting is not going away22:13 Bodify's secret sauce27:55 Crystal ball30:36 Closing words» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Ep. 80 - Megan Brown of Athenix on Building a Digitally-Native Aesthetic BrandWhat does it take to build a successful aesthetic brand in today's ever-evolving beauty industry? Join Dr. Grant Stevens as he sits down with Megan Brown, the new CMO of Athenix, to delve into a rebranding journey to explore, implement and automate proven marketing technologies and strategies.Leveraging her legacy of success at numerous enterprises, learn how Megan plans to bring strategies from consumer packaged goods and e-commerce into play in the realm of aesthetics. And don't miss discussion of the potential benefits and pitfalls of this approach, shedding light on the opportunities it presents for forward-thinking practices.How can entrepreneurs in the aesthetic industry start with the basics, set up robust marketing infrastructures, and establish solid communications frameworks to propel their brands forward? And what role do paid social media, influencers, and subscription aesthetics play in this digital landscape? Tune in to the latest episode of The Technology of Beauty to uncover the secrets behind building a thriving aesthetic brand.Show Notes:00:00 Intro01:16 Background11:29 What is Athenix?13:04 Megan's plans for Athenix14:56 Applying CPG and e-commerce models to the industry20:12 The role of subscription aesthetics30:25 Crystal ball36:42 Closing words» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

Acne might just be unmatched as an aesthetic concern for how visible and traumatizing it can be for patients. Yet truly significant improvements in acne treatments have been hard to come by. As Cutera SVP Steve Kreider notes in this interview with Dr. Grant Stevens, "I've been selling acne products for 17 years, and the standard of care hasn't fundamentally changed."Except that Cutera itself has now changed the game with AviClear, a laser treatment that offers a safe, prescription-free solution for acne. In addition to reducing existing acne, clinical trials show that future breakout episodes are shorter, less intense, and more infrequent following the AviClear procedure. Further, acne clearance results continue to improve over time, demonstrating the long-term efficacy of this novel treatment. Join us as Dr. Stevens explores all the details of this groundbreaking laser device, along with breaking news about a recent FDA clearance for AviClear, all on the latest episode of The Technology of Beauty.Show Notes:00:00 Intro00:27 Background06:53 Arrival at Cutera08:50 Treating acne with light-based technology09:47 Breaking news!11:54 Monotherapy vs. multi-factoral treatments13:24 Procedure description, patient comfort, recovery16:07 Off-face? Anesthetic? Cost?18:17 Discussion of the Cutera xeo, lasers, other devices23:10 The future of aestheticsAny statements or views expressed on this podcast are the opinion of the host and guest(s) respectively. The technologies and commercial products discussed herein, and any claims made in relation to these, have not been evaluated by the Technology of Beauty, its host, or producers. AviClear results may vary.» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/

As Dr. Grant Stevens so famously reminds us, The Technology of Beauty features the movers and shakers of the beauty business. And today is certainly no exception. For while you could be forgiven for being unfamiliar with today's guest, you'll surely be hearing more from Dina ElSherif and her brand-new company, Trufacial.Because this entire episode is devoted to discussion of a single device that could very well turn an entire category of service-based aesthetics into an at-home option for self-care. And it's also… fun?With a microdermabrasion diamond tip, a massaging tip, and a microneedling tip combined with serum delivery and sterilization in a single, all-inclusive cordless home unit, the potential for disruption is boundless.Watch Dr. Stevens test the device on his own face in the middle of the interview while discussing all the details on the latest episode of The Technology of Beauty.Show Notes:00:00 Intro00:32 Aesthetics and engineering background13:33 Origins of the device16:48 Prototype and walkthrough19:55 How often can the procedure be done?22:04 Viscosity and consistency of the serum25:05 Microneedling25:52 How long does it take?26:41 Dr. Stevens tries the device28:03 Closing words» Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426» Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm» Recent episodes | https://www.influxmarketing.com/technology-of-beauty/» Instagram | https://www.instagram.com/thetechnologyofbeauty/» LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/