Podcasts about miro li

Konec februarja je velika skupina romarjev obiskala Izmir, v katerem deluje nadškof p. Martin Kmetec. Srečali so se s slikarko in restavratorko Miro Ličen, ki je predstavila svoje restavratorsko delo v starodavni cerkvi sv. Polikarpa. V največjem kulturnem centru v tem večmilijonskem turškem mestu so odprli razstavo njenih del, slik, ki so nastale v minulih dveh letih v Turčiji. V rubriki smo gostili Miro Ličen, o njenem delu pa sta spregovorila še nadškofa Kmetec in Zore.

In this special episode, we review our top 5 stories from this past year, and make a few predictions for trends in China's culture industries in 2022. Featuring - Aladin Farré : Founder of Middle Earth Podcast - Hatty Liu : Managing editor at TWOC - William Ace Rowles, Miro Li, Juan Tan, Jerry Kim & Elaine Yau Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.  Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! With thanks to Sean Calvo for music support. 

Joining Aladin Farré on this episode of Middle Earth are Miro Li (founder of Double V. Consulting and CHINAble Academy) and Rose Zhu (Xiaohongshu lifestyle influencer). The three discuss the ecommerce/short-video app Xiaohongshu, what distinguishes this app from its competitor Douyin, how the nature of short videos has changed as a result of the pandemic, and more. Middle Earth is made by China Compass Productions. If you have a China-themed cultural project, please get in touch!With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support.Recommendations: The brand HEYTEA, which provides recipes and teaches followers how to make milk tea at home.The social influencer Alex 绝对是个妞儿.Answers to the quiz:Xiaohongshu’s founders are Miranda Qu and Charlwin Mao.Because of some adult content, Xiaohongshu got the nickname Xiaohuangshu. Fàn Bīngbīng 范冰冰 has the biggest account on Xiaohongshu.

Miro Li is a native Chinese and has been living in Hong Kong for a decade, now living in Shenzhen. In 2017, Miro founded Double V., a consulting company helping overseas brands enter the China market. In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for foreign industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing. In this episode, Miro shares her native Chinese perspective on foreign brands trying to enter the Chinese market a well as foreigners trying to work in China. This is what you'll learn: Misconceptions foreign brands have when entering China Where flexpats can add the most value Why China's generation Z is the key for your branding Why China is not one whole market Foreigner vs. Returned Oversea Chinese How to immerse yourself in Chinese culture Connect with Miro on LinkedIn: https://www.linkedin.com/in/miroli/

Daxue's Linkedin: https://www.linkedin.com/company/daxue-consulting/ How can a brand go about implementing a Private Traffic marketing strategy in China? What tools can accompany this approach and can it be carried out successfully in the long run? We asked expert Miro Li for some insider analysis on the topic. Jump to questions: 00:00 Intro 00:28What is the secret to running a successful private traffic campaign in China? What are the must-have elements or tools? 3:00 What role do WeChat mini-programs play in the development of private traffic? 5:35 We know that private traffic can be quite costly with so many employees having to manage groups. Can it be a profitable strategy in the long term? Takeaways: - If using a private traffic strategy, brands should have a comprehensive Social CRM system. They will need an experienced operations team to manage groups. And they will need to engage daily with consumers in the groups. - Private traffic should be used as part of a multi-platform approach marketing strategy. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #C-beauty

Subscribe to daxue's newsletter: https://daxueconsulting.com/newsletter-2/ Miro Li of Double V Consulting sits down to talk with us about the changing beauty market in China and the rise of Chinese brands. Jump to questions: 00:00 Intro 00:27 What are Chinese consumers attitudes towards C-beauty brands when compared with European brands, J-beauty or K-beauty? 01:58 How do C-beauty brands gain market share in the Chinese market? What advantages do they have against the more established international brands? Takeaways: - C-beauty brands are still behind Wester beauty, J-beauty, and K-beauty brands in terms of sales and consumer confidence. However, among Gen Zers and younger consumers, there is a definite spike of interest in C-beauty brands. - C-beauty brands are generally intended for the mass market. - C-beauty brands have a number of advantages over their international competitors when it comes to selling in the domestic market. They are more affordable and have a decent price: performance ratio. Their supply chain and logistics network are cheaper. They are Chinese so they are better at targeting young Chinese consumers. They are more aware of trends occurring and changes in consumer taste, either to do with the platform’s brands are being sold on or the actual products themselves, as such they are faster to react to trends. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #Cbeauty

China Paradigms podcast: https://www.youtube.com/c/chinaparadigmbydaxue/videos Beauty market expert Miro Li, tells Daxue Talks about some of the most successful domestic brands in China’s beauty market. Jump to questions: 00:00 Intro 00:40 What C-beauty brands are the most successful and popular in China? 01:55 What are some of the relatively new but very trendy C-beauty brands? Takeaways: - In terms of successful C-beauty make-up brands Perfect Diary is the clear winner. Also, Florasis 花西子, Girl Cult, COLORKEY, and Judy Doll have also been successful at gaining market share over the last few years. - Successful C-beauty skincare brands include HomeFacial Pro, Winona, Chando, and Proya. - Trendy C-beauty skincare brands include PMPM (the Chinese Drunk Elephant) and Simpcare.　 - Trendy C-beauty cosmetics brands include You Kiss, Flower Knows, and KALEIDOS. - Another trend has been in the young male skincare market. MAKE ESSENSE is also becoming increasingly popular on XiaoHongShu (RED). Listen & Subscribe to Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #Beauty

Chinese beauty market consultant Miro Li, offers an explanation as to why Perfect Diary has been such a big success story in the Chinese beauty market. Jump to questions: 00:00 Intro 00:27 So Perfect Diary is one of the most successful C-beauty brands, why has it become such a hit with consumers? Takeaways: - One of the secrets behind Perfect Diary’s success is that they have a strong online presence on traditional (Tmall) and emerging (BiliBili and XiaoHongShu) platforms. They also have a strong offline (Sephora stores and Watsons) presence. - They have rapid R&D performance; they launch thousands of new products every year and are hyper-aware of new trends. - They are priced affordably and use different sales techniques. - The fourth reason behind their success is that they invest heavily in marketing across all major platforms, especially social platforms targeting young people. - They also have their own unique strategy for managing private traffic. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #PerfectDiary

Should your brand use a KOL to promote itself in the Chinese beauty market? We sat down with expert Miro Li to find out. Jump to questions: 00:00 Intro 00:40 Does cooperating with top KOLs or KOCs always bring the best results? Takeaway: When working with KOLs it is important to have clear goals, expectations, and strategies. Dealing with top KOLs such as Austin Li, should be used by brands trying to clear large quantities of stock. Brands looking for a long-term collaboration relationship and evenly distributed sales throughout the year should look to work with a number of smaller KOLs. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #KOC #KOL

Should a beauty brand use Public Traffic or Private Traffic to promote itself and drive sales in the China market? Beauty market consultant, Miro Li looks at the merits of both strategies. Jump to questions: 00:00 Intro 00:40 Why is private traffic so attractive in 2020? Takeaways: - Private traffic is becoming more attractive because public traffic on market places such as Tmall or JD is becoming more expensive. - Covering all channels is too taxing on a brand and the conversion rate is much lower than private traffic. This is another reason why private traffic is more sustainable for brands. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #privatetraffic

Daxue consulting' YouTube channel: https://www.youtube.com/channel/UCyI6-PBWcHpugJrF67y4eRQ Is Private Traffic a panacea for all beauty brands in the China market? Industry expert, Miro Li discusses the questions with Daxue Talks and gives some examples of Chinese beauty brands who have used it to good effect. Jump to questions: 00:00 Intro 00:28 Is a private traffic strategy suitable for all beauty brands? 02:47 Perfect Diary has long been a prime example of a successful private traffic strategy, but what other brands have also seen success using this strategy? Takeaways: - Private traffic may be better suited to smaller brands or brands that are relatively new to the market. For larger, more well-known brands the cost of managing hundreds or thousands of private traffic groups may be too costly. - Private traffic may be more suitable for high-value products. - Perfect Diary is the leader in incorporating a private traffic strategy. Many brands have attempted to copy Perfect Diary’s strategy. Afu is another C-beauty brand that has incorporated a unique and successful private traffic strategy. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #PrivateTraffic

About Miro LiMiro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing. Episode Content:Consumer behavior on social platformsMore about platforms like Xiaohongshu (Red APP) and BilibiliOther social driven platformsHow to use these niche platforms for cross-border e-commerce platformsWhy the Gen-Z (post '95) population is so important for platformsGen-Z behavior characteristicsWhat are bullet screens, such as AWSLBiggest trends on social platforms in 2020Insights and expectations on Singles Day (11-11)CHINable platform offering free knowledge on Cross-Border E-commerce Episode Mentions:Reach out to Miro via info@doublevconsulting.com or on LinkedINWebsite: www.doublevconsulting.com and www.chinableacademy.comWeChat ID: miro509Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, XiaohongshuPlatforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIPKOL = Key Opinion Leaders & KOC - Key Opinion ConsumersUGC - User Generated ContentACG - Animation Comics & GamesAWSL - a wo si le, literally I am dying, but used by Gen-Z to express excitement.O2O - Online to Offline and Offline to Online Download and SubscribeDownload this episode right click and choose "save as"Subscribe to China Business Cast on iTunesOr check out the full list on subscription optionsAdd Jons ('jslemmer') or Simon ('sraadt') on WeChat to join China Business Cast WeChat groupFind Jons on LinkedINFind Simon on LinkedINJoin China Business Cast WeChat group

Gostili smo slikarko Miro Ličen Krmpotič, ki med drugim dela tudi kot restavratorka. Drevi bo v Piranu odprtje razstave z naslovom V soju Ljubezni, na kateri bo razstavljenih 15 njenih del. Sama razstava in na njej razstavljene umetnine so posvečene delu in življenju Chiare Lubich.

Our guest Miro Li, founder of a niche social media marketing consultancy in China, tells us how KOLs and brands are evolving to adapt to consumers’ needs during and after the COVID-19 outbreak. Find out what omnichannel marketing strategies brands could use in the renewed Chinese markets. Jump to the questions: 1:54: Talking about your business, what were the main requests from clients during and after the outbreak? 0:38: How have KOLs changed the way they interact with the audience during and after the outbreak? 3:21: What are your tips for brands on how to plan an omnichannel strategy working in the renewed Chinese markets? Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/channel/UCyI6... Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, talks about how the world pandemic has affected the e-commerce industry and online shopping in China. Jump to the questions: 0:38: What platforms have benefitted from the outbreak? 1:47: How has the coronavirus affected China’s online shopping business? 2:58: Bases on what we can see today, how has the e-commerce industry changed and what is the forecast after COVID-19? 5:36: How do retailers digitalize during COVID-19? Can you provide an example? Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/channel/UCyI6... Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

Our guest Miro Li, founder of CHINable Academy and Double V Consulting discusses how brands can leverage the video-sharing website Bilibili as well as the rise of certain KOLs during the COVID-19 outbreak. Jump to the questions: 0:38: What kind of KOLs gained popularity during the coronavirus outbreak? 2:41: How have brands’ behaviors on Bilibili changed during the coronavirus? 4:24: What are your suggestions to brands that currently want to launch campaigns on Bilibili? Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/channel/UCyI6... Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

In response to the COVID-19 outbreak, many online users have been changing their behavior on the video-sharing website Bilibili. And how are brands targeting their Gen Z consumers on the platform? Miro Li, founder of CHINable Academy and Double V Consulting, provides her insights. Jump to the questions: 0:38: How did Bilibili users respond to COVID-19? 2:21: Bilibili generally targets Gen Z consumers. How do brands appeal to Gen Z during COVID-19? Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/channel/UCyI6... Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, discusses how KOLs and the Chinese lifestyle sharing platform Xiaohongshu (Red) have adapted to the COVID-19 outbreak. Jump to the questions: 0:38: How have KOLs changed the way they interact with the audience during and after the outbreak? 0:50: How has COVID-19 affected users’ behavior on Xiaohongshu? 2:30: What topics are hot on Xiaohongshu during COVID-19? 4:25: What kind of KOLs gained popularity during the coronavirus outbreak? Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/channel/UCyI6... Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

In this episode of Daxue Talks, Miro Li, an expert in marketing foreign brands on niche Chinese platforms, continues to share how brands are changing their behavior on the Chinese lifestyle sharing platform Xiaohongshu (Red) in the face of the COVID-19 outbreak. Jump to the questions: 0:38: Can you provide interest cases of how brands on Xiaohongshu adapted to new conditions during the crisis? 3:54: How have brands’ behaviors on Xiaohongshu change during the coronavirus? 6:20: We know that Xiaohongshu is testing personal shops, “Shu Shops (薯店)”, for certified influencers. Can you tell us a bit more about them? KOLs and users’ behavior on Xiaohongshu during and after the virus outbreak: https://www.youtube.com/watch?v=oGyDEWq7c0k Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/channel/UCyI6... Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

Meet the short-video app Bilibili — a platform that brands know they should get on, but they are reluctant (or maybe too intimidated) to pull the trigger. Why is that? Its user culture is stronger than that of other Chinese social media and video-sharing platforms. Bilibili is where all the subcultures go, the anime, comic, and game nerds, the artists, the content creators that don’t want to make clichéd 15-second dancing videos. Get your campaign right and your ROI will be high; get it wrong and you will be scorned and mocked.In this episode, Lauren brings Miro Li, a digital marketing consultant based in Hong Kong, back on the podcast to give an overview of Bilibili. She digs into what makes the platform unique and shares how and why brands should be using it.­To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update!Resources:Chinable Academy Bilibili 101 Course(Special discount code for listeners: BILI20)WeChat mini program livestreaming webinar: https://us02web.zoom.us/webinar/register/2015887102237/WN_9ymTeoX9RoCQ5aUnyszstw Guest: Miro LiLinkedIn | WeChat: Miro509Host: Lauren HallananWebsite | LinkedIn | WeChat: H1212118514 Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs. Like the podcasts at SupChina? Help us out by taking our brief survey.

In this episode, I invited Miro Li from Double V to speak on one of the most popular social media/commerce channels Red App (aka Xiao Hong Shu). We discussed how brand can engage Red as an entry platform into the China market, how to engage KOLs (Key Opinion Leaders) and how frequent the brand should post content and in what format. It's packed with gems so have a listen. 

Matthieu David interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China's e-commerce scene. This episode zeros in on XiaoHongShu, a growing e-commerce-social media app in China. Miro Li explains who uses XiaoHongShu and why they use it, how foreign brands can set up a XiaoHongShu account, and how to initiate first customer contact with Chinese consumers. ====================================================== This podcast is sponsored by daxue consulting, a strategic research firm that answers complex business questions on the Chinese market with traditional and tech tools. Since 2012, daxue has served more than 250 clients and completed more than 300 projects. ====================================================== Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools. Read more on: http://daxueconsulting.com/blog/

In this episode Miro Li and I discuss our recently published guide to the social commerce platform Xiaohongshu or RED. While tons of people have grabbed the report, we know a lot of you are busy and probably haven’t had time to actually sit down and read it cover to cover so we wanted to create an episode where we go through the report and highlight key points. And even if you have read it, I suggest you still listen to the podcast because you might learn something new that you missed.   If you don’t yet have a copy of the report, you can grab one from the link below. I predict that Xiaohongshu will be one of the most influential Chinese social media platforms in 2019 so I strongly suggest you start learning about it now!   Guest: Miro Li Website: https://www.doublevconsulting.com/ Email: miro.li@doublevconsulting.com WeChat ID: miro509   Host: Lauren Hallanan Website: www.laurenhallanan.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ WeChat: H1212118514   Mentioned in the Episode: Download Your Guide to Xiaohongshu   CIM Episode 027: Xiaohongshu 101 with Elaine Wong of Double V. Consulting   CIM Episode 034: What Brands Need to Know About Working with Influencers on Xiaohongshu with Influencer Claire Jiang     Thanks to our sponsors PARKLU: www.parklu.com and The Meet Group www.themeetgroup.com/blog    For additional information and show notes head over to www.chinainfluencermarketing.com     If you like this podcast and know someone who might find it interesting, please share! 

In this episode Miro Li and I discuss our recently published guide to the social commerce platform Xiaohongshu or RED. While tons of people have grabbed the report, we know a lot of you are busy and probably haven’t had time to actually sit down and read it cover to cover so we wanted to […]