Podcasts about marketing work

Bu bölümde Mert'in yeni uygulaması Postponed, Ghost ile newsletter yazmak, WWDC26 beklentilerimiz ve Playstation State of Play üzerine sohbet ettik. Bizi dinlemekten keyif alıyorsanız, kahve ısmarlayarak bizi destekleyebilir ve Telegram grubumuza katılabilirsiniz. :) Yorumlarınızı, sorularınızı ya da sponsorluk tekliflerinizi info@farklidusun.net e-posta adresine iletebilirsiniz. Zaman damgaları: 00:00 - Vakitler'e kuş sesi geliyor 02:19 - Postponed uygulaması 06:00 - Almanya'da vergiler 14:19 - Olimpiyat referandumu, Newsletter yazmak 31:50 - Kanye West 35:44 - WWDC26 Beklentileri 50:12 - Okuduklarımız, NeXT 1:08:25 - İzlediklerimiz 1:26:12 - Oynadıklarımız Bölüm linkleri: Monofor Postponed How to declare taxes in Germany as an App Developer Alsterrunde Hamburg Spent 2.5 Million Euros to Convince You. Did It Work? Hamburg said NO to the Olympics, and the map tells a story Synaps Media ghost Mistborn Perennial Seller: The Art of Making and Marketing Work that Lasts Steve Jobs in Exile: The Untold Story of NeXT, and the Remaking of a Technology Visionary Widow's Bay Star Wars: The Mandalorian and Grogu Star Wars: Outlaws Forza Horizon 6 PlayStation State of Play Why Games Now Take 6+ Years To Make Dune: Awakening

Bu bölümde Seyfeddin'in Apple tarafından yaptığı topluluk işlerinin tanınması, Mistborn ve Perennial Seller kitapları, Widow's Bay dizisi ve Google I/O üzerine sohbet ettik. Bizi dinlemekten keyif alıyorsanız, kahve ısmarlayarak bizi destekleyebilir ve Telegram grubumuza katılabilirsiniz. :) Yorumlarınızı, sorularınızı ya da sponsorluk tekliflerinizi info@farklidusun.net e-posta adresine iletebilirsiniz. Zaman damgaları: 00:00 - Apple Recognition 15:26 - WWDC26 Hazırlıkları 29:30 - Google I/O 56:26 - OpenAI vs Apple 1:01:26 - Okuduklarımız, Perennial Seller 1:20:55 - Okuduklarımız, Mistborn 1:45:40 - İzlediklerimiz, Widow's Bay 1:51:06 - Oyun Dünyası Bölüm linkleri: Monofor Apple Recognition Tabular Numbers in iOS Cupertino WWDC26 Buluşması The 13 biggest announcements at Google I/O 2026 Meta's AI Smart Glasses and Data Privacy Concerns: Workers Say “We See Everything” Google Zero is here — now what? Nebula Apple-OpenAI Relationship Frays, Setting Up Possible Legal Fight Perennial Seller: The Art of Making and Marketing Work that Lasts Steve Jobs in Exile: The Untold Story of NeXT, and the Remaking of a Technology Visionary Don't Call It Art: 10 Ways to Create Like a Kid Again Xbox is now XBOX

You're committing time, budget, and attention with a clear expectation. Marketing should create leads and help you open up the right client conversations. Many consultancies are busy doing lots, but struggle to turn that activity into consistent conversations. Momentum comes in waves. Results feel hard to predict. Confidence in the plan starts to wobble. If this sounds familiar, then this episode is for you. In this episode, Nick Synnott walks you through our 12-part marketing framework, built around the four core drivers of effective consultancy marketing. Our framework will give you a clear, end-to-end view of how marketing needs to work to deliver for your firm in 2026. In this episode, you'll learn: Where marketing typically breaks down before a lead ever appears Why activity often fails to convert into conversations, even with good intent The simple but often overlooked elements of your marketing setup that can have a huge impact on your results. You'll know exactly where you stand and what you need to fix to set your firm up for the rest of the year. Enjoy the show!

What Actually Makes Event Marketing Work in Healthtech Big events like HIMSS and VIVE are the biggest single investment for many health tech marketing companies. They serve many needs, but there is always an expectation of a positive ROI from them. On this episode host Adam Turinas goes deep with two highly experienced and brilliant health tech marketers on their strategies for creating highly engaging events that deliver strong results: Lea Chatham, VP of Marketing at Heidi Health, and Aaron Bours, CMO at Hyro.

 If you've been thinking about writing, branding, and marketing as separate parts of the author journey, this episode will help you see how connected they really are.In this episode of Your Path to Book Publishing, Zach reflects on key insights from his recent conversations with Emily Crookston and Denise Thomas to show how book publishing, author branding, and book marketing influence one another. He explores the role of clarity, vulnerability, trust, relationships, and long-term strategy in building a stronger nonfiction book and author platform.In this episode, you'll learn:Why clarity matters early in the author journeyHow collaboration, interviews, and Artificial Intelligence (AI) can help strengthen your bookWhy vulnerability and storytelling make your book more relatableHow your book can strengthen your brand and build trustWhy relationships often matter more than authors expect in book marketingWhy marketing is not just a launch sprint, but a long-term marathonWhy this episode mattersMany nonfiction authors think of publishing, branding, and marketing as separate steps. In reality, each one shapes the others. This episode will help you think more strategically about your author journey so you can build a book that supports your bigger goalsLearn more about Your Path to Book Publishing by visiting Juxtabook.com  and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. Liked this episode? Share it and tag us on Instagram @juxtabookpressConnect with the Host on LinkedIn: @ZachKristensenLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook 

In this episode, we feature Potomac's Chief Marketing Officer, Christopher Norton, for a conversation originally recorded for The Weighing Machine podcast with hosts Robyn Murray, and Rusty Vanneman. Together, they explore how brand clarity and powerful storytelling fuel modern financial marketing. As Potomac's CMO, Christopher leads the development of story‑driven marketing that strengthens trust, sharpens brand identity, and drives long‑term growth. He breaks down how advisors can stand out in a crowded digital landscape through clear messaging, creative leadership, and memorable content. If you're interested in marketing, branding, storytelling, or financial services, this episode delivers actionable insights, practical takeaways, and behind‑the‑scenes perspective from a top industry leader. Make sure you subscribe to never miss an update.Subscribe in Apple PodcastsSubscribe on Spotify Learn more about Potomac: https://potomac.com/ Read our blog: https://potomac.com/blog Disclosure: https://potomac.com/disclosuresPFM-205-20260317 Hosted on Acast. See acast.com/privacy for more information.

Does internet marketing work outside of the US? The core principles of online business—building trust through competency and relatedness, showing up consistently, genuine connection, storytelling, strong messaging, and integrity—are universal. Some adjustments may be necessary depending on the local culture, but these are simply tactical considerations, not reasons to avoid building a business. Don't let your location become a limiting belief or excuse. People everywhere have problems they need solved and are willing to pay for solutions, and that the fundamentals of brand-building always apply no matter where you live.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Join the Strategy Lab: https://www.jillfitprograms.com/the-strategy-lab   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

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AJ Cassata, Founder of Revenue Boost, has cracked the code on how to use email marketing in any niche! And most importantly, WITHOUT being sales so the customer is likely to respond while being excited to talk to you!Learn More: https://revenueboost.net/-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

AJ Cassata, Founder of Revenue Boost, has cracked the code on how to use email marketing in any niche! And most importantly, WITHOUT being sales so the customer is likely to respond while being excited to talk to you!Learn More: https://revenueboost.net/-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down one of the biggest misconceptions solo and small firm owners have about marketing: the belief that there's a single, magical tactic that will instantly transform your results. Danny explains why this mindset keeps firms stuck — and outlines the three critical components every law firm needs to consistently generate leads, nurture prospects, and convert them into paying clients. If you've ever wondered why your marketing feels inconsistent or unpredictable, this conversation shines a light on what's missing. 

S5:E33 In this episode of Small Biz Stories, Dr. LL sits down with Stephen Sakach, founder of aiCMO.io, to unpack how small businesses can use AI without losing the human, emotional core of their brand. Stephen has spent years sitting between technology, marketing and leadership — and he's using that experience to build an "AI CMO" that doesn't just spit out content, but helps founders think more clearly, act more ethically, and market more effectively. In this conversation, you'll learn: 00:06:16 – Why more tools isn't the answer, and how to put boundaries around tech so it serves your business instead of swallowing your time and attention. 00:08:33 – How to root your marketing in emotional truth (not just features and funnels) so customers actually feel the change your product creates. 00:11:40 – Stephen's vision for AI as a collaborator that nudges you toward better, more empathetic decisions instead of optimizing for profit at all costs. 00:13:15 – The hidden cost of saying you care about people and the planet in your messaging… while your behind-the-scenes behavior tells a different story. 00:19:12 – How to treat AI like a surfboard, not a life raft—using small experiments, feedback and data instead of gambling your whole marketing budget on hunches. If you've ever thought "I know I should be using AI and better marketing… but I don't want to become a robot or sound like everyone else," this episode is your blueprint. You can learn also listen to Steven here:

S5:E33 In this episode of Small Biz Stories, Dr. LL sits down with Stephen Sakach, founder of aiCMO.io, to unpack how small businesses can use AI without losing the human, emotional core of their brand. Stephen has spent years sitting between technology, marketing and leadership — and he's using that experience to build an "AI CMO" that doesn't just spit out content, but helps founders think more clearly, act more ethically, and market more effectively. In this conversation, you'll learn: 00:06:16 – Why more tools isn't the answer, and how to put boundaries around tech so it serves your business instead of swallowing your time and attention. 00:08:33 – How to root your marketing in emotional truth (not just features and funnels) so customers actually feel the change your product creates. 00:11:40 – Stephen's vision for AI as a collaborator that nudges you toward better, more empathetic decisions instead of optimizing for profit at all costs. 00:13:15 – The hidden cost of saying you care about people and the planet in your messaging… while your behind-the-scenes behavior tells a different story. 00:19:12 – How to treat AI like a surfboard, not a life raft—using small experiments, feedback and data instead of gambling your whole marketing budget on hunches. If you've ever thought "I know I should be using AI and better marketing… but I don't want to become a robot or sound like everyone else," this episode is your blueprint. You can learn also listen to Steven here:

Scott MacKenzie and his daughter Molly discuss the challenges and strategies of email marketing in the industrial sector. Scott expresses frustration with traditional email campaigns, noting that they often go unread. Molly emphasizes the importance of owning email lists and using personalized, non-AI-generated content to build trust and engagement. They highlight the need for relatable, human-centered emails that provide genuine value. Molly suggests assessing effective emails, using personal language, and avoiding AI-generated images. They also discuss the potential of sending emails on weekends to avoid workplace distractions. The conversation underscores the need for innovative, human-focused marketing strategies. Action Items [ ] @Scott MacKenzie - Assess the emails you receive and analyze what makes you click on them.[ ] @Scott MacKenzie - Write down the words and email structures that appeal to you and incorporate them into your own email copy.[ ] @Scott MacKenzie - Consider sending some emails on weekends when your audience may have more time to engage, but ensure the content is genuinely helpful.[ ] Avoid using AI-generated images and language in your email campaigns, and focus on maintaining your unique brand voice.[ ] Shift your mindset to approach email marketing as a long-term strategy focused on helping your audience, rather than just driving metrics. Outline Introduction to the Podcast and Its Purpose Scott MacKenzie introduces the podcast, emphasizing its focus on marketing and sales challenges in the industry.Scott mentions his background, including taking a company public, retiring, and starting an industrial maintenance company.He highlights the importance of young thinking in marketing and introduces his daughter, Molly Finch, as a key contributor to the podcast.Scott discusses the iterative process of developing the podcast and the initial focus on email marketing. Challenges with Email Marketing Scott expresses frustration with the effectiveness of email campaigns, noting that people often scroll through emails without reading them.He shares his experience of creating email campaigns and the minimal impact they seem to have.Scott poses the question of how to make email marketing more effective and mentions Molly's insights.The conversation shifts to the importance of telling a company's story effectively and using available tools to succeed. The Role of Social Platforms in Marketing Scott questions the effectiveness of LinkedIn for small to midsize businesses and explores other platforms like TikTok and Instagram.He acknowledges that LinkedIn appeals more to older demographics and wonders about the relevance of other platforms for young talent.Scott emphasizes the need for a balanced approach to social media, considering both traditional and emerging platforms.He invites listeners to join the journey of developing the podcast and learning about marketing strategies. Molly's Perspective on Email Marketing Molly joins the conversation, discussing the importance of email marketing despite its age.She highlights the need to add to subscriber lists and the common issue of receiving emails that are not valuable.Molly and Scott discuss the challenges of long, paragraph-form emails and the preference for bullet points.They explore the impact of AI on email marketing, including the use of AI-generated images and language. Balancing AI and Human Touch in Email Campaigns Molly emphasizes the importance of owning the email list and having control over what is sent to subscribers.She discusses the potential drawbacks of

In this episode of The Rental Roundtable, Bekah Ware, Founder and CEO of NYAMARK, shares what makes marketing actually work for rental companies. From defining your ideal customer to aligning your team and measuring what matters, Bekah breaks down how clarity, consistency, and the right goals can turn marketing from frustration into profit.

Consistency doesn't have to mean posting every single week. In this episode, I sit down with Alesia Galati to talk about the seasonal approach to content and why batching your episodes or campaigns can actually give you more freedom. We dig into how to set guardrails for your capacity, what to do when burnout shows up, and why flexibility matters more than perfection in marketing. This one's for you if you've been craving more space in your business. In this episode of the podcast, we talk about: What a seasonal approach to content looks like How to batch without draining your creativity Guardrails that protect your time and energy Why flexibility matters more than rigid schedules How to repurpose content strategically across platforms …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Alesia Galati is a podcast strategist and the founder of Galati Media, a full-service podcast management agency. Driven by her passion for audio storytelling, Alesia has helped numerous coaches, thought leaders, and businesses launch and grow their podcasts. She believes everyone has a story to tell and is dedicated to empowering others to share their voices with the world. Website: https://galatimedia.com/ LinkedIn: https://www.linkedin.com/in/alesia-galati/ Instagram: https://www.instagram.com/alesia.galati/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/381

In this episode, I speak with Susan Roth, Senior Director of Marketing at Netrality Data Centers, about her remarkable journey from marketing leader to AI agent builder. Susan shared how she went from being uncertain about AI's role in marketing to becoming a pioneer in building sophisticated AI workflows and agents, while managing a small marketing team and investing significant personal time and resources into her education.What makes Susan's story particularly compelling for healthcare technology marketers is her practical approach to implementation. She's not just theorizing, she's actively using it to transform how a small marketing team operates. From editing video in minutes instead of hours to creating automated research workflows that cost just $1.50 per execution, Susan demonstrates how AI agents can enable small teams to compete at scale. She also offers a pragmatic yet optimistic view of AI's impact on the workforce, emphasizing that organizations will need people to manage and maintain these systems, and that the key is learning to work alongside AI rather than being replaced by it.For marketing leaders feeling overwhelmed by AI's rapid evolution, Susan's advice is straightforward: start small with low-risk use cases, embrace discomfort as part of the learning process, and remember that AI literacy is an ongoing journey rather than a destination. Her most important message is to "do it scared"—because waiting on the sidelines is no longer an option for marketers who want to remain competitive.Key Topics Covered[00:00:00] - Introduction[00:02:00] - Discovering AI as a Human Evolution Story[00:06:00] - Learning Resources: Marketing Profs B2B Forum[00:09:00] - Shifting Behavior: From Search Engine to Strategic Partner[00:10:00] - Introduction to Agentic Workflows[00:12:00] - The AI Build Lab: Four-Week Foundations Course[00:16:00] - The Builder Mindset for Marketers[00:18:00] - Key Tools: Notion, Typing Mind, and Cassidy[00:20:00] - Daily AI Applications in Marketing Work[00:21:00] - Use Cases: Research, Content Creation, and Video Production[00:25:00] - Building 50 Agents: From Research to Email[00:28:00] - The Cipher Agent: Automated Sales Research Workflow[00:31:00] - AI Adoption: Strategic Use vs. Individual Tools[00:33:00] - The Future of Marketing Teams: Humans and Agents Working Together[00:35:00] - The "Do More with Less" Question and Workforce Implications[00:37:00] - The Importance of Hiring and Training Young People[00:39:00] - Advice for Getting Started: Pick One Small Use Case[00:40:00] - Learning to Prompt and Using AI to Teach AI[00:41:00] - The Ongoing Journey: Being Comfortable with Being UncomfortableIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsors, HIMSS, a leader in advancing health equity, digital innovation, and data-driven care through technology, policy, and community collaboration. And also HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

Welcome back to Snafu with Robin Zander. In this episode, I'm joined by Bree Groff, consultant, writer, and author of Today Was Fun. We talk about why mischief belongs at work, how humor and flirtation create real psychological safety, and the bold design choices behind her unforgettable book cover. Bree shares how she moved from CEO roles to full creative freedom, and how that shift helped her find her voice. We discuss marketing in 2025, how AI might reshape work and writing, and why personal agency, not hours, is the most important lever in a workweek.  Bree offers practical insights for leading with joy, helping kids future-proof their lives, and deciding what's “enough” in a world that always demands more. She also reflects on writing the book while parenting, consulting, and building her own business, and what it means to embrace the joy of not knowing what comes next. Bree will also be joining us live at Responsive Conference 2025, and I'm thrilled for you to hear her on stage. If you haven't gotten your tickets yet, get them here. Books Trickster Makes This World: Mischief, Myth, and Art — Lewis Hyde Anansi Boys — Neil Gaiman Work Less, Do More: Designing the 4-Day Week — Alex Pang Shorter: Work Better, Smarter, and Less―Here's How — Alex Pang Rest: Why You Get More Done When You Work Less — Alex Pang Perennial Seller: The Art of Making and Marketing Work that Lasts — Ryan Holiday Today Was Fun — Bree Groff The 4-Hour Workweek —Tim Ferriss Responsive: What It Takes to Create a Thriving Organization — Robin Zander Podcasts/Videos TED Talk: How to Start a Movement — Derek Sivers Start (0:00) The Story Behind the Book Cover (00:07.822) Robin opens with a personal observation: Bree's nails are the exact shade of green as her book cover – a smiley face on a highlighter yellow-green background.  Bree laughs and explains the choice behind the bold, offbeat cover: It was designed by Rodrigo Corral, known for iconic covers like The Subtle Art of Not Giving a Fck*. When she first saw it (at 3 a.m.), she gasped and loved it — it stood out and made a statement. The smiley is cheeky but not cheesy; it suggests optimism with a bite. The color isn't quite yellow — it's that “gross green” that almost hurts to look at. That tension is the point. “It's got some edge... not your straight-up yellow.” This tension – bright and fun, but just a bit weird or off –  is exactly the tone she wanted for the book and for herself. The Wink That Makes Work Fun Again (01:51) Robin brings up his old graduation photo: he posed slightly off-center, adding a knowing smirk. At the time, he didn't know why he chose that shot, but later realized it made people curious, like a small rebellion baked into something formal. Bree relates completely. She talks about: Why humor and a bit of mischief matter in professional settings. The concept of flirtation – not romantic, but playful: A wink in a branding campaign. A reference that only a few insiders get. A running joke between team members. Mischief creates risk and intimacy, both essential for real connection. These small acts of rebellion are actually signs of psychological safety and creativity. “You need a little bit of flirtation at work... a wink that says, ‘we're in this together.'” She argues that fun isn't a distraction – it's a sign that something is working. Tricksters, SNAFUs, and the Role of Risk in Work (05:49.219) Robin brings in the idea of the trickster, from folklore characters like Anansi and Coyote to his podcast title SNAFU. These figures don't follow the rules, and that's what makes them interesting. Bree expands on the connection between play and professionalism: There's a cultural script that says “seriousness = competence.” But in her experience, some of the best work moments involve play, risk, and even slight embarrassment. Being human together – laughing too loud, saying something weird, trying something bold – is what builds bonds. Real joy at work comes from these edge moments, not the sanitized ones. “You have to go beyond professionalism to access the most fun parts of work.” They agree that creating spaces where people can color outside the lines is not just fun – it's productive. Beyond Palatable: From People-Pleasing to Belonging (08:29.068) Robin shares a lesson from his mother: that once you leave high school, life is no longer a popularity contest. But he's realized that in business, especially branding, people often still chase approval and “likability.” Bree offers a deeper lens: Being “palatable” – meaning universally acceptable – is actually the opposite of being memorable. People who try to please everyone end up blending in. What she wants is to be delicious, or at least striking, not for everyone, but unforgettable to some. She draws a line between Fitting in: performing a version of yourself to meet social norms. Belonging: being your full, vibrant self and finding others who welcome it. “Please don't chew me up. I'm not palatable — I'm not trying to be.” This philosophy shows up in her book's voice, design, and in how she shows up in the world. Selling a Book in 2025: Bottles in the Ocean (12:21.838) What's it been like trying to promote a book in 2025? Bree describes her strategy as both scrappy and intuitive: She thinks of book marketing as sending “a million notes in bottles” – not knowing which will land. Her approach includes: Partnering with a publicist. Creating swag kits with branded gear. Pitching the book to “chatty” communities (e.g., alumni groups, newsletters, podcast audiences). Posting regularly, even when it feels silly. She cites the idea of “luck surface area”: the more interesting things you do, and the more people you tell, the more chances something will stick. “You do interesting things and talk about them a lot... and maybe something takes off.” Still, she acknowledges that luck plays a role. There's no guaranteed playbook, just momentum and hope. Is It Worth Talking About? (14:47.63) Robin references a quote from Tucker Max: that all marketing, in the end, is just word-of-mouth. Bree shares what guided her during the writing process: Her goal was to create something remarkable — in the literal sense: Something people would want to talk about. Not just good – but distinct, resonant, and weird enough to share. She wanted to avoid the “business book voice” – flat, generic, overly polished. She lights up when she talks about: Strangers sharing the book on social. Friends are texting her about it. An old college boyfriend resurfaced after reading it. “When that starts happening... You realize the machine is working.” She's less interested in best-seller lists and more focused on impact – ideas spreading from person to person, because they hit. Finding Her Voice: From Blogger to Book Author (16:36.665) Bree traces the evolution of her writing life: Started a travel blog in her early 20s and loved it immediately. Played with writing publicly over the years: occasional posts on LinkedIn, Fast Company, and later Substack (which began two years ago, alongside early book ideation). Writing always felt natural, but being a public voice within organizations came with constraints: “Even when I was CEO, I still felt the need to toe the party line.” Going solo changed everything: No longer represents a company's brand – just her own. Writing feels more honest, bolder, and more fun when it's “Bree Groff's opinions” alone. Stepping out independently accelerated her writing voice and gave her creative freedom. Writing in the Age of AI (18:19.63) Robin asks: Does writing still matter in the world of AI? Bree's take: She's a verbal processor — writing is how she discovers what she believes. “I never know how an article is going to end… I write my way into the idea.” She rarely uses AI in writing (aside from Grammarly). She prefers human composition even for emails. Writing helps her organize and refine her thinking: “I'll write a sentence and go – wait, do I believe that? And rewrite.” What writing offers that AI can't (yet): Emotional authenticity. A confessional power — like stand-up comedy: humans telling uncomfortable truths, out loud. She hopes we'll someday have digital labels like: “This was made by a human.” Robin presses for Bree's take on what AI changes – for better or worse. Bree's pessimistic view: Mass unemployment is a likely risk. Not convinced by the “tech creates more jobs” argument – even referencing Jevons Paradox: as things become more efficient, we just use more of them. “I can't quite think my way out of the unemployment problem.” Bree's optimistic vision: We're burned out. AI could fix that. If used right, AI can reduce workloads, not eliminate humans: “Wouldn't it be great if we used these efficiencies to help people live happy, regulated lives?” This would require a policy change, like tax incentives for companies that adopt a 4-day workweek. But she admits: that's a long shot. “It would take a lot for companies to prioritize reducing burnout over cutting costs.” Entrepreneurship Isn't a 4-Day Workweek (And That's Okay) (25:04.686) Robin challenges Bree's hope with reality: Entrepreneurship is chaotic and demanding, as when he launched both a restaurant and a conference in one year. When building something from scratch, the work is relentless. “There's no 4-day workweek when you're going zero to one.” He notes Bree's book could become a “perennial seller,” but only if she builds that momentum now — and that means hustle. Bree agrees — and offers nuance: She's in a launch phase. The last 6 weeks have been intense: Nights, weekends, articles, appearances. Her daughter is in a full-day camp to support this push. But it's intentional and temporary. She frames her philosophy like this: Overwork can be fun, energizing, even addictive –  if it's seasonal. She's already planned recovery: A two-week log-off in late August. A blocked-out first week of September for reset. Bree continues on the myth of “reasonable” work limits: There's nothing special about 40 or 60 hours. The only reason we cap out is that we literally run out of time. Businesses will take as much as you give, and now AI won't hit those limits. So we have to decide what's enough, not the market. “If we're going to cap work somewhere, why not cap it lower and enjoy our lives?” She reminds us: Deadlines and pace are levers, not laws. You can pull other levers, like starting earlier, extending timelines, or balancing your team differently. Robin shares that his intense physical regimen (handstands, running, cold plunges, hikes) isn't about health prescriptions — it's about joy. That same mindset applies to work. If building his company lights him up, great – but it's a personal choice, not a universal blueprint. Bree underscores that agency is key: the danger arises when a founder's choice to overwork becomes the cultural expectation for everyone else. A CEO has different stakes than employees; assuming equal sacrifice is unfair and toxic. Overwork becomes problematic when choice is removed or social pressure distorts it. They introduce the idea of opportunity cost: Every hour spent grinding is an hour not spent with loved ones, moving your body, or simply resting. Many delay self-care with the illusion they'll "catch up later" – but your body and relationships exist in the now. Robin recalls a brutal 2016: two startups, no time, lost relationships – a visceral reminder that everything has a cost. Work, But Make It Weird (36:39) Robin draws a parallel between their playful ethos and The 4-Hour Workweek: redefining productivity with mischief and authenticity. He asks Bree how leaders can lead differently – more playfully – without violating norms or HR policies. Bree delivers a gem: Her team once suggested that a CEO explain their product to a bunch of 7-year-olds on a picnic blanket. They scripted techy questions ("What's your tech stack?") for the kids, hired a comedy consultant, and filmed the whole thing. It was wild, unexpected… and the most beloved part of an otherwise traditional company week. The magic was in the vulnerability and humanity of the CEO — letting people into his home, sharing space with kids, and showing joy. Bree's advice to leaders: Rearrange the office furniture for no reason. Use Comic Sans in a slide just to annoy a designer. Hide jokes in presentations that only two people will catch. Amuse yourself. That's reason enough, and it models psychological safety and play for everyone else. Robin calls this “the courage to play” – the bravery to step out of line just enough to invite others into the fun. Bree builds on this: We're often afraid that having fun will make us look stupid – but that fear is misplaced. She quotes Amy Poehler: “Nobody looks stupid when they're having fun.” Play is an act of self-assurance, not frivolity. Bree shares a personal win: she turned a project Gantt chart into a hand-drawn arcade-style horse race. No one else joined in, but she loved it. And that joy, in and of itself, is a worthy output. Work According to a 10-Year-Old (42:21.176) Robin asks: How does Bree's daughter describe what she does? Her answer? “You help people work together.” Bree beams — that's not far off. Her daughter has even become her little publicist, linking nail polish to Bree's book and promoting it to strangers. Robin dreams of having kids and wonders about their future in a rapidly evolving world. Bree is grateful her daughter is 10, not 22 – the future feels so uncertain that not knowing is oddly freeing. College may or may not matter; she might be a marketing manager or start an artist retreat in Tuscany. The one stable prediction? Human connection. Jobs built on empathy, presence, and the hug – literal or metaphorical – will always have value. Robin jokes (but not really) about resisting the idea of robot romantic partners. Bree wonders: Will we be seen as biased for resisting AI companionship? Is that the next generational tension? The Only Skill That Might Still Matter in 2040 (43:55.959) Robin asks: What durable skills should Gen Alpha learn in a world of AI and noise? Bree's first thought: “understanding human behavior” — but AI might already be better at that. So she lands on something deeper: The skill of knowing what kind of life you want to lead. It's rarely taught, and sorely needed. That's why so many people wake up at 40, mid-career, with a law degree but no love for the law, and end up switching to something that finally feels like them. Teaching kids to listen to their appetites and curiosities might be the most powerful, future-proof education we can offer. Bree argues that most people were never taught to ask foundational questions about the life they truly want: From childhood to college, we follow preset tracks – curriculum, majors, careers. If you're lucky, you get an elective or two. But real self-inquiry? Rare. We're missing education on key lifestyle preferences: What kind of schedule do I like? What kind of people energize me? Do I want to live in a city or near nature? How much solitude, structure, or chaos is ideal for me? Bree believes this underdeveloped self-awareness is the root cause of burnout: People follow “the path,” get promoted, tick boxes, and still feel unsatisfied. Companies gladly fill the vacuum with corporate ladders and titles – senior director, VP, etc. But we rarely stop to ask: Do I want my boss's job? Her hope for her daughter: not just career success, but aliveness. To develop the instincts and courage to ask: What do I want to get out of my short time here? And to find joy in helping others experience a bit more light while they're here, too. “Who Are You and What Is Your Purpose?” (51:33.666) Robin shares a surprising memory: a third-grade class titled Who Are You and What Is Your Purpose? He doesn't remember the content – school was tough for him then – but the title stuck. It captured something real and deep that still resonates. Bree lights up: “Okay, I take it all back – someone was teaching this, and it was you!” They land on a core truth: that mischief, self-knowledge, and authenticity are deeply intertwined. Knowing who you are is the first step. And honoring the weird, playful part of yourself makes life better — and work richer. Order, Chaos & a Trello Board (53:51) Robin pivots: What did Bree learn about writing through this book, especially while juggling parenting and client work? Bree shares her full process: She started with a Trello board: each list represented a chapter. Over many months, she collected bits of inspiration: ideas from the shower, great quotes, Substack entries, research snippets – all filed as cards. This meant when it came time to write, she wasn't starting from scratch. Her trick: separate idea collection from prose creation. Once she had a "pile of disorganized meat," she could stitch it together with intention. She scheduled 4-hour blocks to write ~1,000 words per session – 50 sessions = a 50,000-word book. She was thoughtful about pacing and reader experience: "That was a heavy part – maybe time for a joke. "I've been light for a while – maybe we need some grounding research." The outcome: a process that respected her creativity, time, and humanity. The Joy of Not Knowing What's Next (54:45.848) Robin asks: Now that the book is out, what's next? Bree doesn't know, and that feels exciting. She's booked through the fall with workshops, consulting, media, and speaking. But beyond that? It's open. She's leaning into serendipity: Publishing the book drew new, inspiring people into her life – people like Robin. She's open to building the classic “author-speaker-consultant” portfolio. Or possibly returning to SYPartners, depending on what fits. Or a totally new path. What makes it possible? A jumpy career history – she's used to leaps. A baseline of financial stability – and a partner with a more predictable job. Uncertainty isn't terrifying when you trust yourself to figure it out. “I can see through October. That's enough.” Robin wraps with heartfelt praise: Few first books feel as personal and reflective of their author as Today Was Fun. Even fewer come with so many shared connections vouching not just for the content, but the author herself. Where to Find Bree Groff (58:13.58) He urges people to read the book and see Bree on stage at the Responsive Conference (Sept 17–18). Bree shares where to find her: Website: breegroff.com Substack, LinkedIn, Instagram – all linked from her site. People Mentioned: Rodrigo Corral Lewis Hyde Neil Gaiman Tony Hsieh James Clear Tucker Max Alex Pang Ryan Holiday Tim Ferriss Amy Poehler Derek Sivers Justin Gordon BJ Fogg Seth Godin Organizations / Companies Zander Media SYPartners Nobel Zappos Microsoft Trello Substack AOL LinkedIn Instagram  

Medical marketing has officially been honored at the 2025 Cannes Lions International Festival of Creativity!The Pharma, Health and Wellness Lions as well as the Lions Health and United Nations Grand Prix for Good were doled out Monday.Additionally, IPG Health reigned supreme once again, as FCB Health was named Healthcare Network of the Year and Area 23 was named Healthcare Agency of the Year.This week, we hear from editor-in-chief Jameson Fleming from on-the-ground in France, while managing editor Jack O'Brien, pharma editor Lecia Bushak and reporter Heerea Rikhraj delve into the health brands, medical marketing agencies and work that won in Cannes. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don't wait—use promo code PODCAST for $100 off your individual ticket. Click here to register! AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Think email marketing is old news? Think again.In this episode, I sit down with email strategist and marketing expert Allison Hardy to unpack the future of email marketing in a world dominated by social media and AI. From debunking the myth that "email is dead" to breaking down why authentic urgency beats fake scarcity every time, Allison shares practical strategies for making your emails work harder without losing trust or authenticity.We dive into the biggest mistakes entrepreneurs make in their email marketing, how AI can (and should) support your writing process, and why the future belongs to brands with strong points of view. If you've been wondering how to make your email list your most valuable business asset in 2025 and beyond, this conversation is your roadmap.

Do you feel like your marketing efforts are all over the place with a little to show for it? If so, you are not alone. In today's episode, I'm breaking down the basics of direct response marketing, what it is, why it works, and how it can instantly sharpen your marketing efforts by driving real measurable results. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

Send us a textIn this episode we interview Natalie Schibell, Market Strategist at Aetion and former Naval officer turned product marketing powerhouse.What you'll learn in this episode:How military discipline and empathy fuel Natalie's marketing approachThe three foundational pillars of successful product marketing: strategy, empathy, and executionWhy product marketers are often the most essential and overlooked voices in a companyHow to conduct meaningful product and competitor research—without a big budgetA step-by-step framework to transform research into a compelling narrativeThe role of AI in supercharging your content creation and productivityCommon pitfalls product marketers face and how to avoid them with clarity and precisionNatalie's journey from the CDC to Forrester and into tech leadership

In this episode, we sit down with Karishma Warr, an Irish-Indian dog trainer and behavior consultant. We delve into the intersection of technology and dog training, discussing everything from artificial plants to AI-generated dog books. Karishma shares their journey with their reactive dog Heera, the challenges of online portrayals of perfect pets, and the importance of finding the right trainer or behaviorist. We also explore the nuances and pitfalls of online information, and how proper technology and community engagement can genuinely help dog owners. Tune in for an insightful conversation about realistic dog training, the pitfalls of social media, and how technology can both aid and complicate pet behavior management.-----------------------------------Karishma's expectations vs. reality:https://www.instagram.com/p/DHG96wuIQML/?img_index=1Heera's model reaction: https://www.instagram.com/p/DHVaDfko4d7/Calm Canine Academy video featured in the episode: https://www.youtube.com/watch?v=MdBpWnSu-e8&t=936sCalm Canine Academy Website: https://calmcanineacademy.com/webinar-libraryCalm Canine Academy Instagram: https://www.instagram.com/calmcanineacademy/Calm Canine Academy YouTube channel: https://www.youtube.com/channel/UCErPp-B_Ev-xjjjrk6m5FYg-----------------------------------LTTO's Marketing Work in Progress:Instagram and LinkedIn profiles: @letthetechout Prefer writing emails? No problem: ⁠letthetechout@gmail.com⁠

Before you tweak your website, or write another Instagram caption… fix this. There's one area of your marketing that impacts every touchpoint your customer has with your brand—and most eCommerce businesses are completely underutilizing it. It's not flashy. It's not complicated. But once you optimize it, everything else gets easier—and your marketing actually starts converting the way it's supposed to. In this episode, I'm pulling back the curtain on the most overlooked, high-impact piece of your marketing puzzle—and how to start thinking differently about how you use it.   _______ Full Episode Show Notes http://ecommercebadassery.com/322   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Selling a business wasn't part of Lorraine Ball's original plan. But after nearly two decades of running her marketing agency, Roundpeg, she knew it was time for a change.Rather than walking away entirely, Lorraine kept the pieces she loved — her podcast, “More Than a Few Words”, and her consulting work — while selling the rest. “The day you start [your business], you need to think about your exit,” she says on Be A Marketer. “You want to build a business that someone will want to buy.”On this episode of Be A Marketer, host Dave Charest sits down with Lorraine to explore the key lessons she's learned along the way. She shares why answering customer questions is one of the most effective ways to improve marketing, how business owners should plan for their exit strategy from day one, and why automation is essential for filtering and prioritizing leads.As a longtime Constant Contact Partner, Lorraine also dives into how marketing automation and email segmentation have helped her streamline her efforts, engage her audience more effectively, and deliver personalized experiences that drive results.Additional Resources:Email Marketing Automation SoftwareClick Segmentation FeatureConstant Contact IntegrationsConstant Contact Partner ProgramsMeet Today's Guest: Lorraine Ball of More Than a Few Words☕ What she does: Lorraine is a marketing strategist, Constant Contact Partner, and host of the More Than a Few Words podcast. After nearly two decades running her agency, Roundpeg, she transitioned into consulting, helping businesses refine their marketing strategies and improve their results.

In this episode of Let the Tech Out, Magda and Tysia discuss the sometimes exclusive nature of Agile and Scrum, particularly its supposed "bro culture" and focus on quantitative metrics over human factors. Magda shares her experiences and frustrations with the industry, highlighting the need for more inclusivity and a better understanding of human needs within Agile frameworks. They also touch upon the challenges of applying rigid methodologies to complex, real-world projects, using legacy systems as an example. The conversation then shifts to new directions for both girls and Let the Tech Out podcast.  ------------------------- Check out the other episode on yoga: https://open.spotify.com/episode/4fxnH1K1DBRhEccOjbaCxT?si=cqT6QLNZScyexaXLMWOFdQ ------------------------- Follow Magda and her ideas: https://www.instagram.com/resetyoga_magda/ ------------------------- LTTO's Marketing Work in Progress: Check our beautiful Work in Progress AKA Instagram and LinkedIn profiles: @letthetechout Visit Let the `tech out youtube channel: https://www.youtube.com/@LettheTechOut Prefer writing emails? No problem: letthetechout@gmail.com

Why did you write a business book? Because you wanted it to be read. Of course, it helps if your book is read by the people who would most benefit from your ideas. That's why I guide my author clients to build launch teams filled with likely prospects and referral partners. As a business owner, these are exactly the people you want to be reaching out to, especially when you have a new resource to share. This builds a pipeline to your offers that come after the book, whether speaking, coaching, consulting, or some other service. Conversations with prospects and referral partners could lead to new revenue and media opportunities. Revenue is a success metric you can take to the bank! If you'd like to schedule a complimentary 30-minute book launch brainstorming session, please complete the form at www.BookLaunchBrainstorm.com.  In a moment, we'll hear from today's panel about their author journey, lessons learned, and strategies that worked. Learning from one another is one of the things I love most about our author community.  Let's hear from our fantastic panelists about their experience writing, publishing, and marketing their business books. Bill Soroka is the author of six books. He's been a repeat guest on this show because he has so much knowledge to share when it comes to leveraging a business book into a successful business. His niche audience is notaries, but his advice applies to all small business owners and thought leaders thinking about writing a book. Kristin Oelke wrote “Trust: Unlocking B2B Growth in Today's AI World,” which explores the pivotal role of trust in fostering personal and organizational growth, providing actionable insights and strategies for building and maintaining trust in various relationships. Michele Molitor co-wrote “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better,” which guides readers to celebrate their unique flaws and build self-esteem through self-acceptance. Please join me in welcoming Bill, Kristin, and Michele.  In this episode, we discuss:

Which is more effective now: social media or email marketing? If you've ever heard someone say that you NEED an email list to help grow your business, but you're doubtful about whether that's true or not… listen up. In this episode I'm outlining why people say that you should have an email list, statistics about this particular marketing technique that will probably change your mind about how important it is, and I'll be sharing how I personally use an email list in my own business. Want to dive deeper into topics like these so you can set your farm up for success? Register for the free marketing masterclass HERE. Did you enjoy this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Episode summary Take a free flower farm business course: www.trademarkfarmer.com

Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated marketing leader Samantha Rideout joins me on Episode 696 of "The Business Storytelling Podcast" to discuss just thatJoin us.

Send us a textDiscover how Revolutionary Society transforms your commitment into consistent profit by aligning your marketing execution with your business goals.Key Questions/Topics:How can Revolutionary Society help you overcome common marketing challenges?What role do capacity and commitment play in your marketing success?How does the 6-week Accelerator fast-track your marketing results?Episode Highlights:Understanding Capacity & Commitment: Explore how these key factors drive your marketing success and how their alignment is crucial.Revolutionary Society Benefits: Learn about the ongoing support, expert access, and tools designed to help you execute your marketing strategies effectively.Accelerator Feature: Discover how the 6-week Accelerator helps transform your commitment into measurable success.Ready to transform your marketing approach? Join Revolutionary Society today and take advantage of the Accelerator to turn your commitment into consistent profit.Links & Resources Mentioned:Revolutionary SocietyPart 1: Why Your Marketing Feels Stuck- The Real Reason Experienced Entrepreneurs StrugglePart 2: The Hidden Cost of Inconsistent Execution- How to Reclaim Your Marketing MomentumPart 3: Overcoming the Commitment Crunch- How to Stick with Your Marketing Strategy and See ResultsPart 4: Capacity vs. Commitment- What's Really Holding Your Marketing BackThanks for joining me on The Revolutionary CEO podcast! Help me reach more service providers like you by subscribing to the show & leaving a rating or review on Apple Podcasts or Spotify. Make the time you spend creating content worth it—with the Content Clarity Scan provided by adaptable marketing & content strategist, Latesha Lynch! Learn more here. Let's revolutionize marketing for your business so it's easier for you to execute. This is the mission of Revolutionary Society, to change how women business owners look at and approach everyday marketing. Learn more here. ________________ Find Latesha (Her Marketing Coach) on: Instagram, YouTube, Threads, & LinkedIn. Subscribe to The High Ticket Scoop- Gets actionable marketing and content strategies for high ticket service providers. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit revolutionaryceo.substack.com

In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients. The conversation highlights the risks of relying solely on social media platforms, which can change or disappear. They also advise agency owners to publish thought leadership content to differentiate themselves and align with their values, despite potential fear of alienating prospects. Lastly, they stress the importance of owning one’s content and not just focusing on the size of the email list, but rather the quality of engagement and relevance to the audience. Key takeaways Chip Griffin: “The vast majority of agencies I talk to do not regularly send an email newsletter or anything like that. And I think it is a giant mistake for an agency.” Gini Dietrich: “The idea that you are essentially renting out your content or selling your content for free to a social media platform that you don’t own is dangerous. The fact that you don’t have all of those followers and subscribers in an email database that you own is really scary because it could go away.” Chip Griffin: “The reason why clients hire you is not because you have the best team in the world. The differentiator comes in the form of your ideas and your thought on how do you approach things.” Gini Dietrich: “Email marketing helps you do business development in a way that doesn’t feel sleazy, that feels more comfortable for our people pleasing personalities. And it does it in a way that generates those leads for you so that they’re coming in, they’re inbound versus you having to make cold calls and do outbound.” Related What kind of content should you create to market your agency? Eating your own dog food and marketing your agency (featuring Aaron Strout) View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich. Chip Griffin: And Gini, I think I’m going to just start spamming the heck out of you. I’m going to email you all day, every day. Gini Dietrich: I can’t wait. My inbox will thank you. Chip Griffin: I already sent you a fair number of emails, mostly with, you know, humorous observations or depressing thoughts about the overall environment we live in. Gini Dietrich: Yeah, we do have a lot of that stuff. Chip Griffin: Indeed. But, we’re actually going to talk about email and how it relates to, How agencies can grow. How important are email lists or email newsletters for agencies? Should they care about them? Should it be a priority? Should they forget about it and just go do something else? Outreach on LinkedIn, direct mail, direct message spamming on LinkedIn, or cold calling, or all of these other tactics. So where does, where do newsletters and email fit in? Gini Dietrich: The answer is yes, email should be a top marketing priority. Yes, you should do it. And yes, it should be done very well. You also should learn how to do email marketing to nurture leads, to speak to clients and to share your content with a larger audience. So there are lots of, lots of opportunities for you to use email marketing, but to ignore it. You may do so at your own peril. Chip Griffin: Well, and I don’t know about you, but I, the vast majority of agencies I talk to do not regularly send an email newsletter or anything like that. And I think it is a giant mistake for an agency. Not to do that. And the reason why they tend not to do that is because they don’t actually publish any kind of content of any kind. They may have a blog, but it usually is used to announce that, you know, they won some award or they hired someone new or something like that. But there is very little in the way for most agencies of true thought leadership. I know people get allergic to that term, but I think it’s, if you don’t have any thoughts, why are you doing what you’re doing? Gini Dietrich: Right. Right. Yeah. I mean, I completely agree with you and there, there’s a couple of things happening. One, I think that social media is so much easier in our brains to handle quote unquote thought leadership there than to do it on our blog or via an email newsletter. So we tend to just sway over there. There’s lots of really great examples on LinkedIn, especially of late, of agency owners that are handling LinkedIn thought leadership really well. And that’s fine. All of those things are fine. Like, I would rather you do that than nothing at all. But also, the idea that you are, essentially renting out your content or selling your content for free essentially to something that you don’t own is really dangerous. So the fact that you don’t have all of those followers and subscribers in an email database that you own is really scary because it could go away. You know, we’ve had instances where the Clubhouse was a big thing for podcasting for, I think in 2020, and people put all their ducks in that, eggs in that basket and it went away and they lost all that. There’s been, you know, Vine, Google Plus. There’s been all sorts of things that people have invested their time, their resources, their community, their engagement into those places and they’ve gone away. We’re seeing that happen with TikTok where we don’t know what’s going to happen from a a government regulatory perspective. Is it going to go away? And all these people are like, but I’m creating all of my content on TikTok. Don’t do that. Please do something. And your email newsletter can be as simple as what you would do on LinkedIn anyway. You’re already creating that content. Do it in email instead of on LinkedIn. Or repurpose it on LinkedIn so that you can get it to a wider audience. But your number one priority should be something that you own every single time. Chip Griffin: Absolutely. And look, I mean, I would rather that you publish something on LinkedIn or TikTok than not at all. Gini Dietrich: Yeah, absolutely. Chip Griffin: Unfortunately, the vast majority of agency owners aren’t publishing anything anywhere in any form. And, and to the extent they are, they’re just, you know, it’s just casual reposting of other content or, you know, just, just really quick, you know, high level, you know, kind, soft, gentle, but nothing that really plants a stake in the ground and says, this is what I think, this is what my target audience ought to be focused on today. And I think you’re missing a giant opportunity to separate yourself from the pack. Because the reason why clients hire you is not because you have the best team in the world. You’ll all tell me that. Every single one of you will say, my team is our great differentiator. They’re the most creative. They’re the most experienced. I only hire the best. Rubbish. Everybody says it. It’s not a differentiator. The differentiator comes in the form of your ideas and your thought on how do you approach these things. It’s what you and I do every single week on this show. We plant a flag in the ground and we say what we think. Like what we’re doing today. You may like it. You may not. If you like it, you’re more likely to work with us. That’s great. If not, so what? You can’t be afraid to offend people. It doesn’t mean you need to go out and be offensive. Right. But I think one of the problems is that agency owners are reluctant to plant that flag because they’re afraid they’re going to turn off potential clients by being forceful in their views. Gini Dietrich: Well, yes, and one of the things that I would say to that is what are you telling clients? So you’re what we’re seeing this big shift toward organizations need to stand up for their values. We need to stand up for our morals. We need to communicate what our values are and what’s important to us because Gen Z and the younger millennials, that’s what they buy. They buy from companies where their values are aligned. So, when you’re talking to clients and they’re saying, Well, I don’t want to talk about my values because I might alienate half of my customer base. We have to get them to the point of being okay with that. And the same thing with you. You have to be okay with attracting the types of people that you want to work with because your values align. I don’t want to attract the people that, like our values don’t align because we’re not gonna enjoy that working relationship. So I’m going to alienate half of them. Okay, great That means they’re not gonna call. They’re not gonna waste my time. They’re not gonna kick the tires. They’re not gonna try to nickel and dime me none of that stuff because our values don’t align Fantastic. They self select out. So that’s what you should be focused on Is how do we attract the right types of clients, the people that we want to work with? And the values, we have the values that are aligned, so that we all have a great working relationship and we can do our best. Chip Griffin: Yeah, and to be clear, you know, from my perspective, I think you should be focused on your business values and, and your strategies and viewpoints. You know, there’s a lot of discussion around should agencies, should businesses talk about politics and those kinds of things. My view on that is if you feel strongly about it and it, and it’s something that, that truly energizes you, fine. Go ahead and talk about it. Don’t be afraid to alienate people on the basis of that. But at the same time, I don’t think you should be feel obligated to do that. And I think all these brands that feel like, well, we need to go out and talk about how we feel politically, because, you know, Gen Z says they care about that. First of all, I think that’s a bit of rubbish because Gen Z doesn’t really, they don’t buy from you if you agree with them, they just won’t buy from you if you disagree with them. So all you’re really doing is, is turning off some group by getting involved in those conversations. So if you feel strongly about it, great, but don’t do it out of obligation. But you have an obligation to be thoughtful about the advice that you’re providing clients. Why don’t you share that in an email newsletter? That’s a great place to say that you, you know, how you feel about paid advertising today, paid search, Tik Tok, video, podcasts, all these different things. Talk about how you see them. What is your worldview? What are your recommendations to clients? Don’t be afraid to say, if you think that video is the thing that they should be focused on, say that. I don’t care if the clients are not interested in video. If they’re not, they’re not the right fit for you anyway. Find the clients who are the right fit with the strategies and tactics that you believe will actually produce results. Gini Dietrich: Yeah. And I mean, the, the world of earned media has changed significantly, especially this year because of all the layoffs that we’ve seen in the newsrooms. And so earned media is shifting toward more like social media news, news anchors and influencers and review sites and places like that, where we have to focus. So talk about that. You know, talk about the fact that if you’re a PR firm owner, that there was just a conversation the other day in a, in a Facebook group about how a client had said, how do we… This feature on us is great. Thank you. But how do we make sure that we get to review it the next one ahead of time so that it’s more about us and our process and what we’re doing versus about the industry as a whole that we’re included in? And the PR agency owner was like, by advertising? Like you, you can’t. But so have those kinds of conversations. Have the kinds of conversations that just because you’re hiring a PR firm, doesn’t mean you’re going to be on the front page of the New York Times. And even if you are, what does that do for your business? So there are lots of things that you can talk about that, yeah, you might piss off some people, but you’re also going to attract people who are like, you know what? I like the way that they think. I like the way that they approach things. And I want my agency to be focused on those kinds of things. Chip Griffin: Yeah, and by having an email newsletter or blog – owned properties that you’re able to use to communicate your thoughts, it also forces you to think some things through. So, if you’re trying to figure out where does AI fit in for your agency today, that’s a great thing to take as a topic to start to write about or to talk about in a video or a podcast that you then promote on email. Whatever, I mean, if you’re comfortable talking to a camera, but you can’t stand writing, fine. Do that. Gini Dietrich: Great. Yes, absolutely. Chip Griffin: I’m not telling you there’s one particular way you need to do it, but you need to find some way to get your thoughts out there and you need to have it be via some property that you own and control so that nobody can take it away from you. Nobody can change the rules in the middle of the game and say, Nope, you can no longer do this kind of thing. You can’t reach these kinds of people. You can’t download your content. All these different things that frankly, all of these platforms have done or will do at one point or another. Gini Dietrich: You know, one of the things that the PESO model certification teaches is how to kind of figure this out for yourself. And it’s, it’s how to create content that will attract your ideal prospect. And so we, the, the first two modules really work through this. It teaches you how to look to see what people are Googling. It looks, it makes, it forces you to sit down and say, okay, when I’m in a new business meeting, what questions do I get? And sometimes it’s things like. You know, how much does it cost and things like that, which aren’t great newsletter topics, but you also get things like, what’s your process? And how do you think? And, you know, if PR firm agency owners get this one too, what, who are your contacts or your meeting contacts? So, so focused on the kinds of things, the kinds of questions that you get anyway, and the things people are searching for online are the things that you should create content on. And your example of AI and using it, using your content to kind of think through is such a good one because that’s what I do. Like, I’ve looked at our AI content for the last, probably 19, 20 months, when Chat GPT started, became available to all of us. I started writing content, creating content around AI. And I’ve watched that. I’ve looked at the sort of process that I’ve gone through and how much more sophisticated and in depth my thinking has become around it. Where in the beginning, it was like, this is a cool tool, check it out. And now it’s more like, this is where things are going and, you know, it’s really more in depth. So it helps you to your point think through things and start to solidify things and say, okay, that didn’t quite work or resonate, let’s switch it to this. And it helps you do those things. And people are really forgiving if you say 18 months ago this is a really cool tool. You should use it, to This is actually something that you should be implementing into your day to day lives, and this is why. Chip Griffin: Absolutely and you know, I often get told by clients. Well, you know, we don’t really have time for this You know, it’s you know, we don’t really we don’t have the time for business development. First of all You got to make the time because these are all things that you should be doing. You should be thinking about these things anyway. But the other thing I would say to you is this is not a business development only thing. This helps you with your existing clients as well. I can tell you that most of my clients are avid listeners to this podcast. So hello, clients. It’s a great way to extend your communication with your clients because if you’re emailing them content, if you’re sharing them, sharing with them your ideas, they will consume that. You can use it as a way also if you’re an agency to help convince people of your overall strategies because now you’re not just meeting with them one on one saying, you should do this. You’ve now shared broadly with the world, your view on how things can be done most effectively in 2024, or whenever you’re putting the content out. And so that is a compelling argument and something that you and your team can use to advance the tactics and strategies with your clients in those meetings. And it shows that you’re out there and thinking about things and that you’re not just reacting to their requests for things, which means you’ll improve your retention. So there are so many reasons to do this far beyond just, you know, we need to, we don’t have enough time to spend on business development because we’re so busy with our client work. This is client work also. Gini Dietrich: This is client work. And I don’t know how many of you have had this happen. I’ve had it happen where a client has said, Hey, we’re thinking we’re, we’re going to hire an agency to do X, Y, Z. Can you work with us to hire them? And you’re like, we do that work. What do you mean? Because it’s not something that they’ve hired you for and you’re not communicating the other types of services that you have. And so they don’t know. They don’t know, like they don’t come to your website every day. They don’t read your blog every day. You have to actually send it to them and be proactive about it. because otherwise they don’t even. They don’t even think, they’re just like, oh, we hired them to do digital marketing, or we hired them to do content, or we hired them to do media relations, whatever happens to be, and we didn’t know they also did this, this, and this. So you have to be really proactive about that kind of stuff, because it’s just not top of mind for them. You know, I, I always say it’s incredibly frustrating that clients and employees don’t read our content. So I’m always shoving it in front of their faces. Hey, read this. I think you’ll find it interesting because of this, this, and this. So you, you have to do those things because otherwise, they don’t know. They just don’t. And that’s your fault, not theirs. Chip Griffin: Absolutely. And by, by getting this content out there and, and making people think about it, it’s an opportunity for you to really develop your approach to things. Gini Dietrich: Yeah, Chip Griffin: right. So if you start to have, and part of the problem is that a lot of agency owners are so reactive because they feel like they’re busy. So all they’re doing is implementing the ideas that their clients have, and they’re not taking a look around the corner, as it were, and saying, okay, what’s coming next? How can, how can I move my agency in the right direction? And by creating this content, it gives you that opportunity to be more forward looking and to make sure that you’re not playing catch up. It doesn’t mean you have to live way out, you know, at the, at the rubber band end of things, right? You know, you need to be realistic and focus on what clients need today. But, creating content allows you to start thinking about, you know, where is this road headed? And how can we position ourselves for success with our clients? And by the way, those clients need to be your target, your prospect, that’s who you need to be speaking to. I see a lot of content put out by agencies that’s, and I’ve been guilty of this a lot over the years, Gini Dietrich: talking to my peers. Chip Griffin: That’s not what you need to do. Gini Dietrich: Nope. Nope. Chip Griffin: You need to be, you need to be thinking about the topics that are on the minds of your clients and prospects and you need to speak in their language. So you can’t, if you are a web dev firm, you can’t talk about really complicated in depth technical issues. You need to put it in terms that matter to your prospect or client, so that they understand the big picture and how you’re fitting into it, not, you know, what you’re actually doing from a coding perspective to actually get things done. Gini Dietrich: Absolutely. And the other thing I would say about, email marketing specifically and you know having a list and sending to your list pretty consistently is that many of us and you alluded to this earlier don’t like quote unquote business development because we see it as cold calling, we see it as you know approaching somebody who may not be ready. We see it as sleazy. We see it as sort of used car salesman kind of thing and it’s not that at all. What email marketing and being consistent about content development does is it opens those doors for you. So it helps you generate leads, It helps you generate qualified leads so that by the time you have a conversation with somebody they’re already halfway or three fourths of the way down the purchase funnel and they’re ready to talk to you about I really like the way that you think. I really like the way that you run your agency, and I’d like to talk to you about helping us do this work for my organization. So it’s helping you do business development in a way that doesn’t feel sleazy, that feels more comfortable for our people pleasing personalities. And it does it in a way that generates those leads for you so that they’re coming in, they’re inbound versus you having to make cold calls and do outbound Chip Griffin: Absolutely. The final thing I would say about email is don’t focus on the size of the list. This is, this is another thing I hear from a lot of agency owners. Well, you know, I, I started doing email, but you know, then we, we, we didn’t really have thousands of names. So I, you know, , I didn’t think it was worthwhile to spend time on it. Or, you know, geez, you know, I’ve got a list, but I’ve only got a few hundred names. I really need to get to 10, 000. No, no, it’s not about quantity. It’s about the quality of your list. So these should be people who are interested in hearing from you. So this is not just go randomly harvest names and throw them on the list or buy some list from somewhere else or any of these kinds of things. This is building relationships with people. And if you’ve got a list of 50 or 100 people, but there are people who are potentially interested in what you do or can refer you to other folks, and they’re receptive to the content that you’re sharing, that’s all you need. Gini Dietrich: That’s all you need. Chip Griffin: I mean, you should keep growing it. I’m not telling you stop once you get to 50 or 100 names, but you don’t need to have. Thousands, tens of thousands, hundreds of thousands of names. In fact, there are plenty of examples of folks out there who have massive email lists who don’t really get a return on that investment. So focus on the quality, not the quantity. Gini Dietrich: Yeah, and you’re right. Fifty names, a hundred names, a hundred and fifty names. It doesn’t matter. As long as they are engaged and there are people who want to hear from you and they will buy from you, that’s what you should focus on. Chip Griffin: And you should be getting value out of creating the content anyway, right? And if you’re, if you’re getting value out of creating it and you’re getting it out to those people, and you’re also publishing it to your website so that it has long term search legs, right? You now are getting a lot of value out of these individual pieces of content. And a lot of this doesn’t have to be stuff that you’re creating even initially for the email newsletter. You are probably putting together things for clients. Clients are going to ask you, what are your thoughts on AI? So you write a memo and you share it with them. Guess what? You can take that as the basis for a blog post, which becomes part of your email content, which you can then turn into a video or a podcast episode. You don’t need to keep reinventing the wheel every time. You’re already creating a lot of things in all likelihood that can be the basis, not exactly word for word, right? You can’t use the specific examples maybe that you’re using with the individual client, but the general principles of it and the research that you’ve done can be reapplied with relatively little effort. So do it. Gini Dietrich: Yep. Yep. Yep. And the last thing I will leave you with is, especially if you’re doing any content marketing or subject matter experts for your clients, Think about the way that you get their thinking and their subject matter expertise out of their brains to create the content. That’s the same process that you’ll use for your own kind of stuff. Chip Griffin: And look, if you need to have someone on your team interview you, transcribe it, and take a first cut at it, great, right? If you hate writing, I’m not telling you to do it. You can talk to them, have it transcribed, and go from there. You can hire someone on the outside to help you with it. There’s a lot of different ways that you can get there without a whole lot of time on your part, without a whole lot of expense, but you’re putting out quality content that will pay huge dividends to you over time. Gini Dietrich: Or go through the PESO model certification. Cause we subject you to it. Chip Griffin: Absolutely. So with that, we will draw this episode of the Agency Leadership Podcast to a close. I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich. Chip Griffin: And it depends.

In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients.

This is an Impact Pricing Blog published on May 23, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-value-based-selling-marketing-work-together-to-drive-increased-profitability/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.  Now, go make an impact.   Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/  

In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during election years, and the fulfilling nature of working with non-profits.=================================================================Best Moments:(04:59) Direct mail generates 90% of nonprofit direct response fundraising revenue. The average nonprofit donor is in their early 70s(05:46) Nonprofits are playing across digital channels more to engage younger audiences, but still rely heavily on direct mail to drive donations(10:23) Connected TV/streaming video ads are an emerging channel that more nonprofits are starting to leverage given the attentiveness of viewers and targeted capabilities(13:38) During election years, nonprofits may struggle to cut through and capture attention, but political donations don't inherently reduce charitable giving(20:16) Helping market and fundraise for a nonprofit can be an incredibly fulfilling career path=================================================================Guest Bios:Dan Sonners is the President of DMAW and Vice President at Conrad Direct. DMAW is the largest regional association for direct marketing in the country, supporting nonprofits and companies in the nonprofit sector. Conrad Direct is an independent list brokerage firm serving nonprofits and commercial organizations.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP165  A changing market can mean fewer leads, slower decision-making, and lower average job size. While punchy Facebook ads, a decent website, and a Google Business profile may have been enough to get the phones ringing in the past, passive marketing is just not cutting it for contractors in 2024. According to today's guest Sam Taggart, now is the time to try one of the most tried and tested methods of “getting in front of your customer” — meeting them where they live.  Literally. As the founder and CEO of The D2D Experts, Sam helps hundreds of companies build successful and cost-efficient Door-to-Door Sales teams every year, and today, he's going to teach us how to:  Hire enthusiastic door knockers Build your own script using a proven framework Design a compensation plan for your D2D team …and more. If you're door-to-door curious or looking for a more active marketing channel to add this year, this episode is a must-listen. To learn more about Sam and his door-to-door sales coaching, check out The D2D Experts: https://thed2dexperts.com/     See omnystudio.com/listener for privacy information.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP165  A changing market can mean fewer leads, slower decision-making, and lower average job size. While punchy Facebook ads, a decent website, and a Google Business profile may have been enough to get the phones ringing in the past, passive marketing is just not cutting it for contractors in 2024. According to today's guest Sam Taggart, now is the time to try one of the most tried and tested methods of “getting in front of your customer” — meeting them where they live.  Literally. As the founder and CEO of The D2D Experts, Sam helps hundreds of companies build successful and cost-efficient Door-to-Door Sales teams every year, and today, he's going to teach us how to:  Hire enthusiastic door knockers Build your own script using a proven framework Design a compensation plan for your D2D team …and more. If you're door-to-door curious or looking for a more active marketing channel to add this year, this episode is a must-listen. To learn more about Sam and his door-to-door sales coaching, check out The D2D Experts: https://thed2dexperts.com/     See omnystudio.com/listener for privacy information.

In this episode, we interview RJ Licata, the Senior Director of Marketing at Terakeet. What you'll learn in this episode: The evolution from permission marketing to reception marketing. How to tailor your content to what consumers are already looking for. Strategies for optimizing owned assets to maximize their value. The importance of building relationships with consumers before they are ready to buy.

If you've been struggling with email marketing or have been thinking about incorporating it into your business but feel overwhelmed by the idea, this episode is for you. In this episode, I share my own email marketing journey, including the mindset shifts that helped me stay consistent, and offer practical tips and insights to help you find success with your email marketing efforts.Key Takeaways:Mindset Shift: Overcoming the fear and intimidation of email marketing by modeling after newsletters you love.Consistency: Why it's important and how to maintain it.Personal Touch: The importance of honesty, vulnerability, and storytelling in your emails.Segmentation: How effective segmentation respects your audience and enhances engagement.Content Structure: The benefits of having consistent sections in your newsletter.Nurturing vs. Selling: Using email marketing more as a nurturing tool rather than just for sales.Small Lists: Embracing the value and potential of a small but engaged email list.Experimentation: Don't be afraid to play by your own rules and test new email marketing strategies.Action Steps:1. Identify Your Favorite Emails: Think about the newsletters you always open and analyze what you love about them.2. Segment Your List: Implement segmentation to cater to different audience needs and respectfully manage uninterested subscribers.3. Create Consistent Sections: Develop a newsletter structure that your audience can rely on.4. Nurturing Mindset: Focus on building relationships and providing value rather than just selling.5. Monitor and Revise: Track your email marketing results and make necessary adjustments for better engagement.6. Avoid Perfectionism: Don't let the fear of being perfect prevent you from starting or continuing your email marketing efforts.Links:www.sundaymorningbrew.comLiz Wilcox's $9 Email Marketing MembershipKeywords:email marketing, business, Sunday morning brew, nurture strategy, selling, lead magnets, freebies, small email list, marketing strategy

►   What to focus on when there's been no marketing leadership in place previously! Sam talks to Jonny Butler, Founder @ jonnybutler.com. They cover: 

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Will Roberts, Founder and Managing Director of WebBox. Join them as they explore the impact of your CMS on performance marketing campaigns.

This time on Stay Paid, we speak with Jacki Semerau Tait, an agent, coach, author, and speaker, and staunch proponent of relationship marketing. Most agents know that garnering referrals is superior to constantly chasing new leads, making building relationships with their SOI preferable to cold calling, sourcing internet leads, door knocking, and other approaches to lead generation. Even so, not all understand how to implement and sustain an effective relationship marketing strategy. This is where listening to Jacki's interview will help. Join us to discover a simple approach to effectively managing relationships with everyone in your database regardless of its size, the highly feasible routine that will produce at least one appointment every week, and what you should do to organically connect and network with other agents you may not have considered working with before.

Do you ever feel like you're wandering around lost in the world of social media marketing for your dental practice? Struggling to attract new patients with the same old strategies? This episode is your lifeline! We'll explore why traditional approaches might not be working, the exciting possibilities of influencer marketing, and alternative ways to build a thriving online community and engage your existing patients. Tune in and discover how to finally make social media work for your dental practice in 2024!

In this podcast, George Couros reviews "Perennial Seller: The Art of Making and Marketing Work that Lasts" by Ryan Holiday! You can get your copy here on Amazon: https://www.amazon.com/dp/0143109014?linkCode=ssc&tag=onamzgeorge0f-20&creativeASIN=0143109014&asc_item-id=amzn1.ideas.3M1UJOXVPX19P&ref_=aip_sf_list_spv_ons_mixed_d_asin He focuses on how this book promotes timeless learning, and focuses in on these 3 quotes: “With a perennial seller as your goal, the track is clear: lasting impact and relevance.” There's a great exchange involving the philosopher Epictetus that encapsulates my approach to thinking about marketing. “Tell me what to do!” the student says. Epictetus corrects him, “It would be better to say, ‘Make my mind adaptable to any circumstances.'” It's better to play the longer game. Leave behind the hype and ephemeral infatuations for the time capsule and the one-hit wonders. Here is the short summary as provided by ChatGPT: Perennial Seller by Ryan Holiday is a blueprint for creating timeless work in a world of fleeting trends. It emphasizes craftsmanship, quality, and enduring value over quick fixes and overnight success. Holiday argues that the key to creating a perennial seller lies in understanding the principles of great artistry and business. It's about honing your skills, understanding your audience deeply, and consistently delivering exceptional work. The book dives into the importance of positioning your work effectively, building a platform, and cultivating a loyal fan base. Holiday stresses the need for patience and persistence in the pursuit of long-term success. Through insightful anecdotes and case studies, Perennial Seller illustrates how timeless works are often the result of relentless dedication, strategic marketing, and a commitment to excellence. Overall, Perennial Seller offers invaluable insights for creators and entrepreneurs seeking to create enduring impact and leave a lasting legacy in their respective fields. It's a must-read for anyone striving for sustained success in a fast-paced world. Let me know what you think in the comments! __________________________________________ Please share your thoughts with us on Twitter or Instagram at #InnovatorsMindset. More at georgecouros.ca George Couros on Twitter: https://twitter.com/gcouros George Couros on Instagram: https://instagram.com/gcouros George Couros on Facebook: https://www.facebook.com/georgecourosauthor/ George Couros on LinkedIn: https://ca.linkedin.com/in/george-couros-a5146519 For the full audio podcast: https://linktr.ee/gcouros Because of a Teacher - https://www.amazon.com/dp/194833433X?ref=exp_gcouros_dp_vv_d Because of a Teacher 2 - https://www.amazon.com/dp/194833450X?tag=onamzgeorge0f-20&linkCode=ssc&creativeASIN=194833450X&asc_item-id=amzn1.ideas.2SBTFVTBT0S6X The Innovator's Mindset: https://www.amazon.com/dp/0986155497?ref=exp_gcouros_dp_vv_d Innovate Inside the Box: https://www.amazon.com/dp/1948334127?ref=exp_gcouros_dp_vv_d Music from Bensound - http://bensound.com/

Dawn Sinkule works with inventory based businesses on marketing. We're talking about what we need to do on the numbers side of things to ensure our marketing is actually beneficial. Tune in now. Get Your Copy of My New Book - https://www.ciarastockeland.com/book Get Going with the Inventory Genius Club - https://www.ciarastockeland.com/offers/zsc6Rtjd Join the Profit Accelerator Mastermind - https://www.ciarastockeland.com/waitlist Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribeConnect with Dawn:Website: https://digitaldawnagency.com/Instagram: http://www.instagram.com/Digital_DawnAgency

“I found that the more I step into myself the more successful I become, and the safer people feel around me.” Key Moments 03:26 Aligning passions with knowledge for greater impact 10:13 Prioritizing low cost to serve majority population. 12:45 Challenges with blogging and why email lists are crucial. 17:59 Strive for self-acceptance and authenticity as a guide to success. 20:12 Surround yourself by a community that affirms and empowers your uniqueness. 27:33 Membership sign up at lizwilcox.com includes a free offer. Connect with Liz Wilcox Website: lizwilcox.com Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Shifting from a successful RV travel blog to establishing a thriving membership site doesn't happen by chance. For Liz Wilcox it came down to leaning into her authentic self with a desire to help others on a topic she knows well; email marketing.  Liz is a great example of someone that has made an impact by leveraging her unique strength.  She realized her potential in email marketing despite being known as a sarcastic RV blogger. Embracing her education background and passion for helping people, she pivoted to start a successful email marketing membership site, serving thousands while staying true her authentic self. One of the ways she started to help others was by building a community. By offering a $9 per month membership, she was able to focus on making a large impact for a large number of people, echoing Costco's model. This approach made email marketing templates and tools accessible to many entrepreneurs. In turn by creating a supportive community she is bringing in consistent revenue. Authenticity breeds comfort. By being her authentic self she has allowed others to feel safe and comfortable in her community. She encourages them to embrace their unique selves. Promoting psychological safety and creating a sense of community has been a key to her membership's success. Make sure to listen to our full conversation for more about email marketing. And make sure to visit lizwilcox.com for a free welcome sequence, newsletter samples, and 52 subject lines to kickstart your email marketing journey

In today's digital landscape, law firms have recognized the need to adapt their marketing strategies to the evolving times. With face-to-face interactions limited during the pandemic, the importance of digital presence and engagement became paramount. Enter content marketing — a game-changer for lawyers seeking to connect with their clients in a meaningful way.As law firms dive into the realm of content marketing, many questions arise... What content truly resonates? How can we measure its impact? How do we ensure our clients find value in our creations? To shed light on these pressing matters, our experts at Comrade have written a blog post to answer all of your burning content marketing questions and give guidance on creating an effective content plan that search engines will rank highly.Discover how content marketing can pave the way for law firms to captivate audiences, attract prospective clients, and establish a unique online presence. Explore the best practices and examples tailored specifically for legal professionals, enabling you to navigate the strategic execution of content marketing with confidence. General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc

How do you feel when you hear the term “paid ads”?I'm guessing that you feel one of two ways. Overwhelmed thinking about pouring money into something that may not pay off.Liberated at the thought of marketing passively to the right people.And either way is completely valid! There are numerous approaches to business and content creation and you have to choose what works best for you and YOUR business. This is why Marcus Murphy (my podcast co-host for the next few weeks) and I invited marketing guru Billy Gene on the show to share his methodology on strategic marketing (which is completely different from mine!)In this episode, Billy shares his step-by-step strategy of creating high-quality content pieces and strategically turning them into paid ads to reach a larger audience. And the best part? Even if you've never ran paid ads before, Billy breaks down exactly what he would do if he were new to ads. (Thanks Billy!)But Billy doesn't stop there. He also shares about the importance of setting boundaries and saying no to opportunities that don't align with his vision. (In fact, he's a MASTER at this…he turns down $50,000 speaking opportunities if it doesn't feel in alignment with them!).Click >>PLAY

Marketing plays a vital role in any business venture, regardless of whether you are seeking employment, currently employed, running your own business, or operating as a solopreneur or entrepreneur. It's the key to letting the world know about your existence and the value you offer. In a previous episode, we discussed how sales and marketing complement each other, and today we'll focus on making your marketing efforts truly successful. Get ready to master the art of marketing with comprehensive training and coaching, and learn how to make your marketing efforts truly effective. Show notes: [8:15]#1 The right message to the right audience. [15:29]#2 Repetition and consistency. [22:10]#3 Focus on attracting your ideal people. [26:49]#4 Multiple mediums. [29:45]Recap Episodes Mentioned: 2503: Expand Your Marketing Efforts 1897: Marketing: A LIFETIME Job 1835: The 3 Marketing Traffic Strategies And How To Use Each 2315: How To Be A Bold Marketer 1515: You Are A MARKETER All Episodes + FULL Work On Your Game Podcast archive at: http://WorkOnYourGamePodcast.com Sponsor: AG1 by Athletic Greens: https://athleticgreens.com/WorkOnYourGame http://drinkAG1.com/WORKONYOURGAME Sponsor: GoPuff - $15 Off Your First 3 Orders http://www.WorkOnYourGame.com/gopuff Sponsor: AquaTru - $100 Any Purifying Filter Http://www.WorkOnYourGame.com/AT Next Steps: #DailyMotivation Text: Text Dre at 1.305.384.6894 (or go to http://DreAllDay.com/Text) Work On Your Game University (Coaching & Courses): http://www.WorkOnYourGameUniversity.com Work On Your Game LIVE: http://WorkOnYourGame.LIVE Training - 6 Figure Earners Who Want To Reach 7 Figures: http://www.WorkOnYourGame.net Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/ Get Dre's Emails: Http://WorkOnMyGame.com Free Audiobooks: The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible Get The Free Books: The Third Day: http://ThirdDayBook.com The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free Donate: CashApp: http://Cash.app/$DreBaldwin PayPal: http://PayPal.me/DreAllDay Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know! Dre on social media: Instagram [http://instagram.com/DreBaldwin] Twitter [http://Twitter.com/DreAllDay] YouTube [http://youtube.com/dreupt]

Today's topic is the collaboration between sales and marketing. It's essential to clarify that these two concepts are often misunderstood as being identical or interchangeable, but in reality, they serve distinct purposes and should not be used interchangeably. In this discussion, I will outline how sales and marketing complement each other and, simultaneously, elucidate their key differences. Show notes: [7:38]#1 What is sales? [17:59]#2 What is marketing? [28:50]#3 How do sales and marketing go together? [34:19]Recap All Episodes + FULL Work On Your Game Podcast archive at: http://WorkOnYourGamePodcast.com Sponsor: AG1 by Athletic Greens: https://athleticgreens.com/WorkOnYourGame http://drinkAG1.com/WORKONYOURGAME Sponsor: GoPuff - $15 Off Your First 3 Orders http://www.WorkOnYourGame.com/gopuff Sponsor: AquaTru - $100 Any Purifying Filter Http://www.WorkOnYourGame.com/AT Next Steps: #DailyMotivation Text: Text Dre at 1.305.384.6894 (or go to http://DreAllDay.com/Text) Work On Your Game University (Coaching & Courses): http://www.WorkOnYourGameUniversity.com Work On Your Game LIVE: http://WorkOnYourGame.LIVE Training - 6 Figure Earners Who Want To Reach 7 Figures: http://www.WorkOnYourGame.net Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/ Get Dre's Emails: Http://WorkOnMyGame.com Free Audiobooks: The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible Get The Free Books: The Third Day: http://ThirdDayBook.com The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free Donate: CashApp: http://Cash.app/$DreBaldwin PayPal: http://PayPal.me/DreAllDay Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know! Dre on social media: Instagram [http://instagram.com/DreBaldwin] Twitter [http://Twitter.com/DreAllDay] YouTube [http://youtube.com/dreupt]

This Week in Startups is presented by: Squarespace. Turn your idea into a new website! Go to https://Squarespace.com/TWIST for a free trial. When you're ready to launch, use offer code TWIST to save 10% off your first purchase of a website or domain. Release. Large enterprises pose unique challenges for SaaS startups. Unlock customers with unique needs for private and single-tenant hosting without the toil of DIY with Release Delivery. Get your first month free at https://release.com/twist . Notion just launched Notion Projects, which includes new, powerful ways to manage projects and leverage the power of their built-in AI features too. Try it for free today at https://notion.com/twist. * Todays show: Rory Sutherland joins Jason to cover an almost unbelievable range of topics. The limits of this conversation know no bounds! Don't miss this one. Follow Rory: https://twitter.com/rorysutherland * Time stamps: (00:00) Rory Sutherland joins Jason (2:28) Broad adoption of video conferencing (7:26) Unpacking simple social norms (11:46) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/TWIST (13:05) The importance of framing and the role of reliability (15:04) The pandemic's influence on video conferencing trends (18:46) A.I.'s role in a post-pandemic world (21:53) Application of A.I. (22:45) Brainstorming and how the human brain functions (23:44) Rory Vs. ChatGPT brainstorming unique soda flavors (28:43) Release - Get your first month free at ⁠https://release.com/twist (30:12) ChatGPT's response (34:55) The behavioral science behind AI suggestions to humans (36:34) Tolerating eccentricity within the ad industry (38:42) The disproportionate faith in AI vs Humans (41:04) Notion - Try it for free today at notion.com/twist (42:30) AI and the dormant fallacy (55:57) What is driving the next generation (57:59) Modern work trends: Vacation time, the four-day weekend, and flexible work (01:07:26) The Jevons paradox in Economics and the WGA strike (01:16:19) Technology that doesn't quite think like a human (01:22:30) The Elgin Marbles controversy (01:25:16) Reevaluating the concept of retirement age (01:28:24) The startup surge in UAE (01:32:53) Promoting social freedom, betting on startups, and marketing outrageous products (01:44:25) Discussing historical houses and the Ennis house * Read LAUNCH Fund 4 Deal Memo & Apply for Funding Buy ANGEL Great recent interviews: Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt Check out Jason's suite of newsletters: https://substack.com/@calacanis * Follow Jason: Twitter: https://twitter.com/jason Instagram: https://www.instagram.com/jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin * Subscribe to the Founder University Podcast: https://www.founder.university/podcast