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In this episode, we sit down with Karishma Warr, an Irish-Indian dog trainer and behavior consultant. We delve into the intersection of technology and dog training, discussing everything from artificial plants to AI-generated dog books. Karishma shares their journey with their reactive dog Heera, the challenges of online portrayals of perfect pets, and the importance of finding the right trainer or behaviorist. We also explore the nuances and pitfalls of online information, and how proper technology and community engagement can genuinely help dog owners. Tune in for an insightful conversation about realistic dog training, the pitfalls of social media, and how technology can both aid and complicate pet behavior management.-----------------------------------Karishma's expectations vs. reality:https://www.instagram.com/p/DHG96wuIQML/?img_index=1Heera's model reaction: https://www.instagram.com/p/DHVaDfko4d7/Calm Canine Academy video featured in the episode: https://www.youtube.com/watch?v=MdBpWnSu-e8&t=936sCalm Canine Academy Website: https://calmcanineacademy.com/webinar-libraryCalm Canine Academy Instagram: https://www.instagram.com/calmcanineacademy/Calm Canine Academy YouTube channel: https://www.youtube.com/channel/UCErPp-B_Ev-xjjjrk6m5FYg-----------------------------------LTTO's Marketing Work in Progress:Instagram and LinkedIn profiles: @letthetechout Prefer writing emails? No problem: letthetechout@gmail.com
Before you tweak your website, or write another Instagram caption… fix this. There's one area of your marketing that impacts every touchpoint your customer has with your brand—and most eCommerce businesses are completely underutilizing it. It's not flashy. It's not complicated. But once you optimize it, everything else gets easier—and your marketing actually starts converting the way it's supposed to. In this episode, I'm pulling back the curtain on the most overlooked, high-impact piece of your marketing puzzle—and how to start thinking differently about how you use it. _______ Full Episode Show Notes http://ecommercebadassery.com/322 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683
Selling a business wasn't part of Lorraine Ball's original plan. But after nearly two decades of running her marketing agency, Roundpeg, she knew it was time for a change.Rather than walking away entirely, Lorraine kept the pieces she loved — her podcast, “More Than a Few Words”, and her consulting work — while selling the rest. “The day you start [your business], you need to think about your exit,” she says on Be A Marketer. “You want to build a business that someone will want to buy.”On this episode of Be A Marketer, host Dave Charest sits down with Lorraine to explore the key lessons she's learned along the way. She shares why answering customer questions is one of the most effective ways to improve marketing, how business owners should plan for their exit strategy from day one, and why automation is essential for filtering and prioritizing leads.As a longtime Constant Contact Partner, Lorraine also dives into how marketing automation and email segmentation have helped her streamline her efforts, engage her audience more effectively, and deliver personalized experiences that drive results.Additional Resources:Email Marketing Automation SoftwareClick Segmentation FeatureConstant Contact IntegrationsConstant Contact Partner ProgramsMeet Today's Guest: Lorraine Ball of More Than a Few Words☕ What she does: Lorraine is a marketing strategist, Constant Contact Partner, and host of the More Than a Few Words podcast. After nearly two decades running her agency, Roundpeg, she transitioned into consulting, helping businesses refine their marketing strategies and improve their results.
In this episode of Let the Tech Out, Magda and Tysia discuss the sometimes exclusive nature of Agile and Scrum, particularly its supposed "bro culture" and focus on quantitative metrics over human factors. Magda shares her experiences and frustrations with the industry, highlighting the need for more inclusivity and a better understanding of human needs within Agile frameworks. They also touch upon the challenges of applying rigid methodologies to complex, real-world projects, using legacy systems as an example. The conversation then shifts to new directions for both girls and Let the Tech Out podcast. ------------------------- Check out the other episode on yoga: https://open.spotify.com/episode/4fxnH1K1DBRhEccOjbaCxT?si=cqT6QLNZScyexaXLMWOFdQ ------------------------- Follow Magda and her ideas: https://www.instagram.com/resetyoga_magda/ ------------------------- LTTO's Marketing Work in Progress: Check our beautiful Work in Progress AKA Instagram and LinkedIn profiles: @letthetechout Visit Let the `tech out youtube channel: https://www.youtube.com/@LettheTechOut Prefer writing emails? No problem: letthetechout@gmail.com
On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
Why did you write a business book? Because you wanted it to be read. Of course, it helps if your book is read by the people who would most benefit from your ideas. That's why I guide my author clients to build launch teams filled with likely prospects and referral partners. As a business owner, these are exactly the people you want to be reaching out to, especially when you have a new resource to share. This builds a pipeline to your offers that come after the book, whether speaking, coaching, consulting, or some other service. Conversations with prospects and referral partners could lead to new revenue and media opportunities. Revenue is a success metric you can take to the bank! If you'd like to schedule a complimentary 30-minute book launch brainstorming session, please complete the form at www.BookLaunchBrainstorm.com. In a moment, we'll hear from today's panel about their author journey, lessons learned, and strategies that worked. Learning from one another is one of the things I love most about our author community. Let's hear from our fantastic panelists about their experience writing, publishing, and marketing their business books. Bill Soroka is the author of six books. He's been a repeat guest on this show because he has so much knowledge to share when it comes to leveraging a business book into a successful business. His niche audience is notaries, but his advice applies to all small business owners and thought leaders thinking about writing a book. Kristin Oelke wrote “Trust: Unlocking B2B Growth in Today's AI World,” which explores the pivotal role of trust in fostering personal and organizational growth, providing actionable insights and strategies for building and maintaining trust in various relationships. Michele Molitor co-wrote “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better,” which guides readers to celebrate their unique flaws and build self-esteem through self-acceptance. Please join me in welcoming Bill, Kristin, and Michele. In this episode, we discuss:
Which is more effective now: social media or email marketing? If you've ever heard someone say that you NEED an email list to help grow your business, but you're doubtful about whether that's true or not… listen up. In this episode I'm outlining why people say that you should have an email list, statistics about this particular marketing technique that will probably change your mind about how important it is, and I'll be sharing how I personally use an email list in my own business. Want to dive deeper into topics like these so you can set your farm up for success? Register for the free marketing masterclass HERE. Did you enjoy this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Episode summary Take a free flower farm business course: www.trademarkfarmer.com
Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated marketing leader Samantha Rideout joins me on Episode 696 of "The Business Storytelling Podcast" to discuss just thatJoin us.
Assist World can help you find highly specialized virtual assistants for specific roles. From admin assistants to content writers, you can get the virtual assistant you need at a 60% lower cost than hiring the traditional way. Learn more at https://assistworld.co Assist World City: Port Orange Address: 3835 Clyde Morris Blvd Website: https://assistworld.co Phone: +1-786-304-1238 Email: support@assistworld.co
Did you know there's a way to start a whole new business without any products, audience, or experience? It's not too good to be true because DropServe exists! Visit https://go.dropserve.ai/dropserviceprofits to see how you can use this upcoming platform to generate monthly profits! MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://muncheye.com/ Phone: +1-302-261-5332 Email: support@ampifire.com
ENG (scroll down for Polish) In this special episode, we delve into the complex nature of self-confidence. Too often, we think of confidence as simply the belief that we can succeed. Still, it is actually a much more intricate skill. Agnieszka Śladkowska explains how various elements contribute to building self-confidence and why some aspects are more sensitive to criticism. We also explore how personality and life experiences shape our self-confidence and how to work on developing it, regardless of its current level.Why are we talking in Polish? Turn the creative captions on and learn what confidence is really about! PLW tym specjalnym odcinku zgłębiamy złożoną naturę pewności siebie. Zbyt często myślimy, że pewność siebie to tylko przekonanie, że damy radę – ale to znacznie bardziej skomplikowana kompetencja. Agnieszka Śladkowska wyjaśnia, jak różne elementy składają się na budowanie pewności siebie i dlaczego niektóre z nich są bardziej wrażliwe na krytykę. Zastanawiamy się, jak osobowość i życiowe doświadczenia wpływają na naszą pewność siebie, a także jak pracować nad jej rozwijaniem, niezależnie od tego, na jakim poziomie znajduje się obecnie.Dlaczego tym razem po Polsku? Odpowiedzi szukaj w naszej rozmowie! ----------------------------------------------Benjamin Zander on giving the highest note from the start/ Benjamin Zanger o dawaniu najwyższej oceny na początku: https://www.youtube.com/watch?v=qTKEBygQic0 https://imamediation.com/blog/2020/8/5/give-an-a-in-conflicts-the-art-of-possibility -------------------------Follow Agnieszka and her Gorilla/Podążaj za Agnieszką i jej Gorylem:Agnieszka Śladkowska: https://www.linkedin.com/in/agsladkowska/ Website: gorillajob.plInstagram: https://www.instagram.com/gorillajob/LinkedIn: https://www.linkedin.com/company/gorillajob?trk=similar-pages_result-card_full-clickFacebook: https://www.facebook.com/GorillaJob/ YouTube: https://www.youtube.com/channel/UCXFPkloMOSjwyF3piVKvrtwLTTO's Marketing Work in Progress:Check our beautiful Work in Progress AKA Instagram and LinkedIn profiles: @letthetechout Visit Let the `tech out youtube channel: https://www.youtube.com/@LettheTechOutPrefer writing emails? No problem: letthetechout@gmail.com
In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients.
In this episode, we will delve deeply into the evolving world of chatbots and voice assistants. Our guest, a leading expert in conversational AI, will share insights on the current state and future potential of these technologies. We will explore how chatbots have transformed from being mere novelty tools to essential components of modern communication and customer service. During our discussion, we will discover the complexities behind developing a chatbot, the importance of user experience in conversational design, and the challenges developers face in making these bots feel more human-like. Furthermore, we will discuss the delicate balance between creating helpful, engaging bots and avoiding the pitfalls that can lead to user frustration. Join us as we unpack the nuances of chatbot interactions, examine real-world applications, and consider the ethical implications of AI-driven conversations. Whether you are a tech enthusiast, a business leader looking to enhance customer engagement, or just curious about the technology shaping our interactions, this episode offers valuable insights into the fascinating world of chatbots and voice assistants. ------------------------- Inspiring resources https://www.goodreads.com/book/show/55867862-ai-assistants https://cloud.google.com/dialogflow https://www.conversationdesigninstitute.com/communications/what-is-conversation-design https://x.com/stanfordnlp ------------------------- Other mentions: https://www.pushkin.fm/podcasts/the-happiness-lab-with-dr-laurie-santos/mistakenly-seeking-solitude https://www.technologyreview.com/2017/08/15/149854/eliminating-the-human/ ------------------------- Follow Agnieszka and her ideas: https://x.com/agawalcz ------------------------- LTTO's Marketing Work in Progress: Check our beautiful Work in Progress AKA Instagram and LinkedIn profiles: @letthetechout Visit Let the `tech out youtube channel: https://www.youtube.com/@LettheTechOut Prefer writing emails? No problem: letthetechout@gmail.com
This is an Impact Pricing Blog published on May 23, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-value-based-selling-marketing-work-together-to-drive-increased-profitability/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during election years, and the fulfilling nature of working with non-profits.=================================================================Best Moments:(04:59) Direct mail generates 90% of nonprofit direct response fundraising revenue. The average nonprofit donor is in their early 70s(05:46) Nonprofits are playing across digital channels more to engage younger audiences, but still rely heavily on direct mail to drive donations(10:23) Connected TV/streaming video ads are an emerging channel that more nonprofits are starting to leverage given the attentiveness of viewers and targeted capabilities(13:38) During election years, nonprofits may struggle to cut through and capture attention, but political donations don't inherently reduce charitable giving(20:16) Helping market and fundraise for a nonprofit can be an incredibly fulfilling career path=================================================================Guest Bios:Dan Sonners is the President of DMAW and Vice President at Conrad Direct. DMAW is the largest regional association for direct marketing in the country, supporting nonprofits and companies in the nonprofit sector. Conrad Direct is an independent list brokerage firm serving nonprofits and commercial organizations.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.
To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP165 A changing market can mean fewer leads, slower decision-making, and lower average job size. While punchy Facebook ads, a decent website, and a Google Business profile may have been enough to get the phones ringing in the past, passive marketing is just not cutting it for contractors in 2024. According to today's guest Sam Taggart, now is the time to try one of the most tried and tested methods of “getting in front of your customer” — meeting them where they live. Literally. As the founder and CEO of The D2D Experts, Sam helps hundreds of companies build successful and cost-efficient Door-to-Door Sales teams every year, and today, he's going to teach us how to: Hire enthusiastic door knockers Build your own script using a proven framework Design a compensation plan for your D2D team …and more. If you're door-to-door curious or looking for a more active marketing channel to add this year, this episode is a must-listen. To learn more about Sam and his door-to-door sales coaching, check out The D2D Experts: https://thed2dexperts.com/ See omnystudio.com/listener for privacy information.
To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP165 A changing market can mean fewer leads, slower decision-making, and lower average job size. While punchy Facebook ads, a decent website, and a Google Business profile may have been enough to get the phones ringing in the past, passive marketing is just not cutting it for contractors in 2024. According to today's guest Sam Taggart, now is the time to try one of the most tried and tested methods of “getting in front of your customer” — meeting them where they live. Literally. As the founder and CEO of The D2D Experts, Sam helps hundreds of companies build successful and cost-efficient Door-to-Door Sales teams every year, and today, he's going to teach us how to: Hire enthusiastic door knockers Build your own script using a proven framework Design a compensation plan for your D2D team …and more. If you're door-to-door curious or looking for a more active marketing channel to add this year, this episode is a must-listen. To learn more about Sam and his door-to-door sales coaching, check out The D2D Experts: https://thed2dexperts.com/ See omnystudio.com/listener for privacy information.
In this episode, we interview RJ Licata, the Senior Director of Marketing at Terakeet. What you'll learn in this episode: The evolution from permission marketing to reception marketing. How to tailor your content to what consumers are already looking for. Strategies for optimizing owned assets to maximize their value. The importance of building relationships with consumers before they are ready to buy.
If you've been struggling with email marketing or have been thinking about incorporating it into your business but feel overwhelmed by the idea, this episode is for you. In this episode, I share my own email marketing journey, including the mindset shifts that helped me stay consistent, and offer practical tips and insights to help you find success with your email marketing efforts.Key Takeaways:Mindset Shift: Overcoming the fear and intimidation of email marketing by modeling after newsletters you love.Consistency: Why it's important and how to maintain it.Personal Touch: The importance of honesty, vulnerability, and storytelling in your emails.Segmentation: How effective segmentation respects your audience and enhances engagement.Content Structure: The benefits of having consistent sections in your newsletter.Nurturing vs. Selling: Using email marketing more as a nurturing tool rather than just for sales.Small Lists: Embracing the value and potential of a small but engaged email list.Experimentation: Don't be afraid to play by your own rules and test new email marketing strategies.Action Steps:1. Identify Your Favorite Emails: Think about the newsletters you always open and analyze what you love about them.2. Segment Your List: Implement segmentation to cater to different audience needs and respectfully manage uninterested subscribers.3. Create Consistent Sections: Develop a newsletter structure that your audience can rely on.4. Nurturing Mindset: Focus on building relationships and providing value rather than just selling.5. Monitor and Revise: Track your email marketing results and make necessary adjustments for better engagement.6. Avoid Perfectionism: Don't let the fear of being perfect prevent you from starting or continuing your email marketing efforts.Links:www.sundaymorningbrew.comLiz Wilcox's $9 Email Marketing MembershipKeywords:email marketing, business, Sunday morning brew, nurture strategy, selling, lead magnets, freebies, small email list, marketing strategy
► What to focus on when there's been no marketing leadership in place previously! Sam talks to Jonny Butler, Founder @ jonnybutler.com. They cover:
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Will Roberts, Founder and Managing Director of WebBox. Join them as they explore the impact of your CMS on performance marketing campaigns.
This time on Stay Paid, we speak with Jacki Semerau Tait, an agent, coach, author, and speaker, and staunch proponent of relationship marketing. Most agents know that garnering referrals is superior to constantly chasing new leads, making building relationships with their SOI preferable to cold calling, sourcing internet leads, door knocking, and other approaches to lead generation. Even so, not all understand how to implement and sustain an effective relationship marketing strategy. This is where listening to Jacki's interview will help. Join us to discover a simple approach to effectively managing relationships with everyone in your database regardless of its size, the highly feasible routine that will produce at least one appointment every week, and what you should do to organically connect and network with other agents you may not have considered working with before.
Do you ever feel like you're wandering around lost in the world of social media marketing for your dental practice? Struggling to attract new patients with the same old strategies? This episode is your lifeline! We'll explore why traditional approaches might not be working, the exciting possibilities of influencer marketing, and alternative ways to build a thriving online community and engage your existing patients. Tune in and discover how to finally make social media work for your dental practice in 2024!
After a week of incredible AI happenings, Episode 86 of the Artificial Intelligence Show examines the lawsuit filed by Elon Musk against OpenAI, the broader implications of AI and AGI, and growing concerns among content creators about the rise of AI-generated content. All this and more in our rapid fire section! 00:04:22 — Elon Musk Sues OpenAI 00:25:18 — AGI Timeline and Impact 00:40:54 — Creators fears about AI-generated content 00:49:51 — Figure raises $675M in Series B funding at a $2.6B valuation 00:52:30 — Apple's abandoned quest to build a self-driving car, project Titan 00:55:17 — Salesforce's Einstein Copilot 01:01:57 — Mistral AI positions itself as a rising star in the AI world 01:04:10 — Introducing the next generation of Claude Today's episode is also brought to you by Marketing AI Institute's AI for Writers Summit, happening virtually on Wednesday, March 6 from 12pm - 4pm Eastern Time. Following the tremendous success of the inaugural AI for Writers Summit in March 2023, which drew in 4,000 writers, editors, and content marketers, we are excited to present the second edition of the event, featuring expanded topics and even more valuable insights. During this year's Summit, you'll: Discover the current state of AI writing technologies. Uncover how generative AI can make writers and content teams more efficient and creative. Learn about dozens of AI writing use cases and tools. Consider emerging career paths that blend human + machine capabilities. Explore the potential negative effects of AI on writers. Plan for how you and your company will evolve in 2024 and beyond. The best part? Thanks to our sponsors, there are free ticket options available! To register, go to AIwritersummit.com Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute
In this podcast, George Couros reviews "Perennial Seller: The Art of Making and Marketing Work that Lasts" by Ryan Holiday! You can get your copy here on Amazon: https://www.amazon.com/dp/0143109014?linkCode=ssc&tag=onamzgeorge0f-20&creativeASIN=0143109014&asc_item-id=amzn1.ideas.3M1UJOXVPX19P&ref_=aip_sf_list_spv_ons_mixed_d_asin He focuses on how this book promotes timeless learning, and focuses in on these 3 quotes: “With a perennial seller as your goal, the track is clear: lasting impact and relevance.” There's a great exchange involving the philosopher Epictetus that encapsulates my approach to thinking about marketing. “Tell me what to do!” the student says. Epictetus corrects him, “It would be better to say, ‘Make my mind adaptable to any circumstances.'” It's better to play the longer game. Leave behind the hype and ephemeral infatuations for the time capsule and the one-hit wonders. Here is the short summary as provided by ChatGPT: Perennial Seller by Ryan Holiday is a blueprint for creating timeless work in a world of fleeting trends. It emphasizes craftsmanship, quality, and enduring value over quick fixes and overnight success. Holiday argues that the key to creating a perennial seller lies in understanding the principles of great artistry and business. It's about honing your skills, understanding your audience deeply, and consistently delivering exceptional work. The book dives into the importance of positioning your work effectively, building a platform, and cultivating a loyal fan base. Holiday stresses the need for patience and persistence in the pursuit of long-term success. Through insightful anecdotes and case studies, Perennial Seller illustrates how timeless works are often the result of relentless dedication, strategic marketing, and a commitment to excellence. Overall, Perennial Seller offers invaluable insights for creators and entrepreneurs seeking to create enduring impact and leave a lasting legacy in their respective fields. It's a must-read for anyone striving for sustained success in a fast-paced world. Let me know what you think in the comments! __________________________________________ Please share your thoughts with us on Twitter or Instagram at #InnovatorsMindset. More at georgecouros.ca George Couros on Twitter: https://twitter.com/gcouros George Couros on Instagram: https://instagram.com/gcouros George Couros on Facebook: https://www.facebook.com/georgecourosauthor/ George Couros on LinkedIn: https://ca.linkedin.com/in/george-couros-a5146519 For the full audio podcast: https://linktr.ee/gcouros Because of a Teacher - https://www.amazon.com/dp/194833433X?ref=exp_gcouros_dp_vv_d Because of a Teacher 2 - https://www.amazon.com/dp/194833450X?tag=onamzgeorge0f-20&linkCode=ssc&creativeASIN=194833450X&asc_item-id=amzn1.ideas.2SBTFVTBT0S6X The Innovator's Mindset: https://www.amazon.com/dp/0986155497?ref=exp_gcouros_dp_vv_d Innovate Inside the Box: https://www.amazon.com/dp/1948334127?ref=exp_gcouros_dp_vv_d Music from Bensound - http://bensound.com/
Digital marketing dollars don't go as far as they used to, but don't worry- Stacie Maxwell, the Grassroots Guru, joins us to explore the ways you can get involved in your community to keep your facility top-of-mind when people need storage. Do you host local events? Have a robust referral program? Use QR codes? Engage in social media? Partner with other businesses? We explore these options and more as we take a deep dive into grassroots marketing and find out how to measure its success. This is a rebroadcast of the Gabfocus webinar originally aired on 2/29/2024. You can watch it over on StoragePug's site. Hosts: Tommy Nguyen & Melissa Huff Guest: Stacie Maxwell (Universal Storage Group) Brought to you by the teams at StoragePug and Lighthouse Storage Solutions
Dawn Sinkule works with inventory based businesses on marketing. We're talking about what we need to do on the numbers side of things to ensure our marketing is actually beneficial. Tune in now. Get Your Copy of My New Book - https://www.ciarastockeland.com/book Get Going with the Inventory Genius Club - https://www.ciarastockeland.com/offers/zsc6Rtjd Join the Profit Accelerator Mastermind - https://www.ciarastockeland.com/waitlist Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribeConnect with Dawn:Website: https://digitaldawnagency.com/Instagram: http://www.instagram.com/Digital_DawnAgency
Dawn Sinkule works with inventory based businesses on marketing. We're talking about what we need to do on the numbers side of things to ensure our marketing is actually beneficial. Tune in now. Get Your Copy of My New Book - https://www.ciarastockeland.com/book Get Going with the Inventory Genius Club - https://www.ciarastockeland.com/offers/zsc6Rtjd Work with Me - https://www.ciarastockeland.com/work-with-me Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribeConnect with Dawn:Website: https://digitaldawnagency.com/Instagram: http://www.instagram.com/Digital_DawnAgency
In this enlightening episode of The Content Amplification Podcast, host Shaun Whynacht sits down with Yoran, the visionary founder behind a groundbreaking affiliate management platform tailored for B2B SaaS companies. If you've ever pondered the real benefits of affiliate marketing, how to leverage it to grow your business, or even the nuts and bolts of what affiliate marketing entails, this conversation is a goldmine of insights.Yoran demystifies the concept of affiliate marketing, illustrating how it serves as a partnership that drives traffic and, ultimately, paying clients to your business. With a focus on SaaS and B2B, he explains the unique advantages of recurring subscription models and higher ticket prices in affiliate marketing.The journey to founding his company is as fascinating as it is inspiring. Frustrated by the limitations and challenges of existing affiliate networks, Yorin embarked on creating a solution that prioritizes trust, transparency, and efficiency. He shares the hurdles of bootstrapping a SaaS company, the strategic moves that propelled his platform forward, and the importance of having a solid foundation before diving into affiliate marketing.For SaaS companies curious about starting their affiliate program and individuals considering the affiliate path, Yorin offers invaluable advice. He emphasizes the importance of understanding your product and market first and shares tips on building a successful affiliate program and becoming an effective affiliate.Discover how Yoran's platform is revolutionizing the affiliate marketing landscape for B2B SaaS companies and affiliates alike, making it more transparent, trustworthy, and profitable. Whether you're a SaaS entrepreneur, a marketing professional, or someone interested in the affiliate marketing world, this episode is packed with actionable insights and stories that will inspire and inform.About JoranJoran Hofman founded Reditus, an affiliate management platform for B2B SaaS companies. He has been growing the company entirely bootstrapped and with a straightforward value-led approach. Before starting Reditus, he was an affiliate marketer and saw an apparent problem in the market. Hence, he started Reditus.We will be diving into bootstrapping a SaaS and how a value-led approach can help you grow your business long-term.What is the biggest challenge Joran is trying to help people overcome right now?How to leverage someone else its network to grow your own SaaS. I also run my own podcast (https://www.getreditus.com/saas-podcast/) where I leverage other peoples network as well, to become a thought leader & grow my own business.Affiliate marketing does this as well, how can you use the audience of someone else to generate paid clients for your software. See our marketplace with SaaS companies here: https://app.getreditus.com/marketplace
“I found that the more I step into myself the more successful I become, and the safer people feel around me.” Key Moments 03:26 Aligning passions with knowledge for greater impact 10:13 Prioritizing low cost to serve majority population. 12:45 Challenges with blogging and why email lists are crucial. 17:59 Strive for self-acceptance and authenticity as a guide to success. 20:12 Surround yourself by a community that affirms and empowers your uniqueness. 27:33 Membership sign up at lizwilcox.com includes a free offer. Connect with Liz Wilcox Website: lizwilcox.com Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Shifting from a successful RV travel blog to establishing a thriving membership site doesn't happen by chance. For Liz Wilcox it came down to leaning into her authentic self with a desire to help others on a topic she knows well; email marketing. Liz is a great example of someone that has made an impact by leveraging her unique strength. She realized her potential in email marketing despite being known as a sarcastic RV blogger. Embracing her education background and passion for helping people, she pivoted to start a successful email marketing membership site, serving thousands while staying true her authentic self. One of the ways she started to help others was by building a community. By offering a $9 per month membership, she was able to focus on making a large impact for a large number of people, echoing Costco's model. This approach made email marketing templates and tools accessible to many entrepreneurs. In turn by creating a supportive community she is bringing in consistent revenue. Authenticity breeds comfort. By being her authentic self she has allowed others to feel safe and comfortable in her community. She encourages them to embrace their unique selves. Promoting psychological safety and creating a sense of community has been a key to her membership's success. Make sure to listen to our full conversation for more about email marketing. And make sure to visit lizwilcox.com for a free welcome sequence, newsletter samples, and 52 subject lines to kickstart your email marketing journey
It works if you do it right. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, ugly, official, notice, maintenance, contractor, heating, air, plumbing, electric, HVAC, home, residential, commercial,
Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands.In this episode, we discuss:The importance of building relationships in affiliate marketingHow to strategically integrate affiliates into your marketing strategyChoosing the right technology for your affiliate programDive in:[02:19] Rachel's affiliate marketing journey.[06:42] Affiliate activity needs clear targets and objectives.[10:51] Laying the right foundation in the beginning sets the tone for affiliate programs.[13:56] Affiliate sites are a business in their own right.[16:36] Have the right expectations from upper-funnel activities.[18:23] Choosing technology for affiliate partnership requires strategy.[21:48] The importance of providing the business KPIs and goals to your affiliate channel.[23:55] Hear Rachel's Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor
In today's digital landscape, law firms have recognized the need to adapt their marketing strategies to the evolving times. With face-to-face interactions limited during the pandemic, the importance of digital presence and engagement became paramount. Enter content marketing — a game-changer for lawyers seeking to connect with their clients in a meaningful way.As law firms dive into the realm of content marketing, many questions arise... What content truly resonates? How can we measure its impact? How do we ensure our clients find value in our creations? To shed light on these pressing matters, our experts at Comrade have written a blog post to answer all of your burning content marketing questions and give guidance on creating an effective content plan that search engines will rank highly.Discover how content marketing can pave the way for law firms to captivate audiences, attract prospective clients, and establish a unique online presence. Explore the best practices and examples tailored specifically for legal professionals, enabling you to navigate the strategic execution of content marketing with confidence. General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc
When it comes to getting an ROI from marketing, you have to use technologies to help you figure out what is working and what is not working. In this episode, Joe and Tami discuss the three types of key marketing technologies every business needs, what they do, how to leverage them for business growth, and more!
If things aren't on track for you, there are specific strategies you need to use in a challenging economy like the current one. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, economy, recession, inflation, down, difficult, challenging, bad,
How do you feel when you hear the term “paid ads”?I'm guessing that you feel one of two ways. Overwhelmed thinking about pouring money into something that may not pay off.Liberated at the thought of marketing passively to the right people.And either way is completely valid! There are numerous approaches to business and content creation and you have to choose what works best for you and YOUR business. This is why Marcus Murphy (my podcast co-host for the next few weeks) and I invited marketing guru Billy Gene on the show to share his methodology on strategic marketing (which is completely different from mine!)In this episode, Billy shares his step-by-step strategy of creating high-quality content pieces and strategically turning them into paid ads to reach a larger audience. And the best part? Even if you've never ran paid ads before, Billy breaks down exactly what he would do if he were new to ads. (Thanks Billy!)But Billy doesn't stop there. He also shares about the importance of setting boundaries and saying no to opportunities that don't align with his vision. (In fact, he's a MASTER at this…he turns down $50,000 speaking opportunities if it doesn't feel in alignment with them!).Click >>PLAY
Marketing plays a vital role in any business venture, regardless of whether you are seeking employment, currently employed, running your own business, or operating as a solopreneur or entrepreneur. It's the key to letting the world know about your existence and the value you offer. In a previous episode, we discussed how sales and marketing complement each other, and today we'll focus on making your marketing efforts truly successful. Get ready to master the art of marketing with comprehensive training and coaching, and learn how to make your marketing efforts truly effective. Show notes: [8:15]#1 The right message to the right audience. [15:29]#2 Repetition and consistency. [22:10]#3 Focus on attracting your ideal people. [26:49]#4 Multiple mediums. [29:45]Recap Episodes Mentioned: 2503: Expand Your Marketing Efforts 1897: Marketing: A LIFETIME Job 1835: The 3 Marketing Traffic Strategies And How To Use Each 2315: How To Be A Bold Marketer 1515: You Are A MARKETER All Episodes + FULL Work On Your Game Podcast archive at: http://WorkOnYourGamePodcast.com Sponsor: AG1 by Athletic Greens: https://athleticgreens.com/WorkOnYourGame http://drinkAG1.com/WORKONYOURGAME Sponsor: GoPuff - $15 Off Your First 3 Orders http://www.WorkOnYourGame.com/gopuff Sponsor: AquaTru - $100 Any Purifying Filter Http://www.WorkOnYourGame.com/AT Next Steps: #DailyMotivation Text: Text Dre at 1.305.384.6894 (or go to http://DreAllDay.com/Text) Work On Your Game University (Coaching & Courses): http://www.WorkOnYourGameUniversity.com Work On Your Game LIVE: http://WorkOnYourGame.LIVE Training - 6 Figure Earners Who Want To Reach 7 Figures: http://www.WorkOnYourGame.net Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/ Get Dre's Emails: Http://WorkOnMyGame.com Free Audiobooks: The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible Get The Free Books: The Third Day: http://ThirdDayBook.com The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free Donate: CashApp: http://Cash.app/$DreBaldwin PayPal: http://PayPal.me/DreAllDay Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know! Dre on social media: Instagram [http://instagram.com/DreBaldwin] Twitter [http://Twitter.com/DreAllDay] YouTube [http://youtube.com/dreupt]
Today's topic is the collaboration between sales and marketing. It's essential to clarify that these two concepts are often misunderstood as being identical or interchangeable, but in reality, they serve distinct purposes and should not be used interchangeably. In this discussion, I will outline how sales and marketing complement each other and, simultaneously, elucidate their key differences. Show notes: [7:38]#1 What is sales? [17:59]#2 What is marketing? [28:50]#3 How do sales and marketing go together? [34:19]Recap All Episodes + FULL Work On Your Game Podcast archive at: http://WorkOnYourGamePodcast.com Sponsor: AG1 by Athletic Greens: https://athleticgreens.com/WorkOnYourGame http://drinkAG1.com/WORKONYOURGAME Sponsor: GoPuff - $15 Off Your First 3 Orders http://www.WorkOnYourGame.com/gopuff Sponsor: AquaTru - $100 Any Purifying Filter Http://www.WorkOnYourGame.com/AT Next Steps: #DailyMotivation Text: Text Dre at 1.305.384.6894 (or go to http://DreAllDay.com/Text) Work On Your Game University (Coaching & Courses): http://www.WorkOnYourGameUniversity.com Work On Your Game LIVE: http://WorkOnYourGame.LIVE Training - 6 Figure Earners Who Want To Reach 7 Figures: http://www.WorkOnYourGame.net Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/ Get Dre's Emails: Http://WorkOnMyGame.com Free Audiobooks: The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible Get The Free Books: The Third Day: http://ThirdDayBook.com The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free Donate: CashApp: http://Cash.app/$DreBaldwin PayPal: http://PayPal.me/DreAllDay Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know! Dre on social media: Instagram [http://instagram.com/DreBaldwin] Twitter [http://Twitter.com/DreAllDay] YouTube [http://youtube.com/dreupt]
Thomas Beavers, Senior Marketing Manager at Sollensys, joins to discuss how he breaks down complicated topics, like Blockchain, into simple, easy-to-digest marketing materials. He also advocates for the use of affiliate marketing, in this instance is not MLM, but using influencers and young creators as a megaphone for product awareness in newer markets.
On this episode, we are joined by Ryan Chute of Wizard of Ads. Ryan has been with Wizard of Ads since 2017 and has been on on the podcast before! Ryan breaks down how to create an effective radio ad: message meaningful frequency reach How to track the data and leads brought in from a radio ad and the importance of branding. Ryan notes that when you want someone to remember something, "sing it!" Ryan and Eric wrap up the episode by talking about the ROI in your branding as well as charging a premium price for convenience.
This Week in Startups is presented by: Squarespace. Turn your idea into a new website! Go to https://Squarespace.com/TWIST for a free trial. When you're ready to launch, use offer code TWIST to save 10% off your first purchase of a website or domain. Release. Large enterprises pose unique challenges for SaaS startups. Unlock customers with unique needs for private and single-tenant hosting without the toil of DIY with Release Delivery. Get your first month free at https://release.com/twist . Notion just launched Notion Projects, which includes new, powerful ways to manage projects and leverage the power of their built-in AI features too. Try it for free today at https://notion.com/twist. * Todays show: Rory Sutherland joins Jason to cover an almost unbelievable range of topics. The limits of this conversation know no bounds! Don't miss this one. Follow Rory: https://twitter.com/rorysutherland * Time stamps: (00:00) Rory Sutherland joins Jason (2:28) Broad adoption of video conferencing (7:26) Unpacking simple social norms (11:46) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/TWIST (13:05) The importance of framing and the role of reliability (15:04) The pandemic's influence on video conferencing trends (18:46) A.I.'s role in a post-pandemic world (21:53) Application of A.I. (22:45) Brainstorming and how the human brain functions (23:44) Rory Vs. ChatGPT brainstorming unique soda flavors (28:43) Release - Get your first month free at https://release.com/twist (30:12) ChatGPT's response (34:55) The behavioral science behind AI suggestions to humans (36:34) Tolerating eccentricity within the ad industry (38:42) The disproportionate faith in AI vs Humans (41:04) Notion - Try it for free today at notion.com/twist (42:30) AI and the dormant fallacy (55:57) What is driving the next generation (57:59) Modern work trends: Vacation time, the four-day weekend, and flexible work (01:07:26) The Jevons paradox in Economics and the WGA strike (01:16:19) Technology that doesn't quite think like a human (01:22:30) The Elgin Marbles controversy (01:25:16) Reevaluating the concept of retirement age (01:28:24) The startup surge in UAE (01:32:53) Promoting social freedom, betting on startups, and marketing outrageous products (01:44:25) Discussing historical houses and the Ennis house * Read LAUNCH Fund 4 Deal Memo & Apply for Funding Buy ANGEL Great recent interviews: Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt Check out Jason's suite of newsletters: https://substack.com/@calacanis * Follow Jason: Twitter: https://twitter.com/jason Instagram: https://www.instagram.com/jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin * Subscribe to the Founder University Podcast: https://www.founder.university/podcast
Last year we launched a podcast with Steve Butler of Puntall Southall Aspire which shone a light on ageism as one of the last acceptable forms of discrimination. This received such a groundswell of a response that we wanted to dig deeper into this area to develop a special next chapter series around the problems of ageism, the importance of having access to meaningful productive work as we age and some of the barriers – both invisible and visible – that exist in society to this. Tune in for insights from psychology, marketing, work, activism and psychiatry. This series looks at the unique challenges of mid-life and the growth of interest in the psychology of mid-life and beyond and hear from Laura Walker who focuses on this area and has written a book about the intersection of fear and confidence. We look at the obsession with age and some of the deeply entrenched biases that exist around age in popular culture hearing from Debbie Marshall, who has specialized in marketing to older consumers for years. We hear updates from Steve Butler about recruiting habits that tend to discriminate against older candidates and from Alistair McQueen about the Mid Life Review that has been offered to staff at Aviva. Tony Watts shares his life's passion and work at Age Action Alliance which earned him an OBE, while Professor Veronica O'Keane shares the medical basis of the wisdom of old age. This is an area that currently sits in the shadows of some of the diversity debate, and we want to bring it out of there Let's ensure that all of us can look forward to a future of dignity, purpose and security. This podcast series was made possible by the kind support of Darwin Alternatives. Darwin Alternative Investment Management Limited offers innovative, alpha-driven investment solutions that are uncorrelated with traditional asset classes and feature business areas which have not previously been considered by investment funds. The firm aims to create new opportunities for investors to further diversify their portfolios and achieve stable absolute returns.
Last year we launched a podcast with Steve Butler of Puntall Southall Aspire which shone a light on ageism as one of the last acceptable forms of discrimination. This received such a groundswell of a response that we wanted to dig deeper into this area to develop a special next chapter series around the problems of ageism, the importance of having access to meaningful productive work as we age and some of the barriers – both invisible and visible – that exist in society to this. Tune in for insights from psychology, marketing, work, activism and psychiatry. This series looks at the unique challenges of mid-life and the growth of interest in the psychology of mid-life and beyond and hear from Laura Walker who focuses on this area and has written a book about the intersection of fear and confidence. We look at the obsession with age and some of the deeply entrenched biases that exist around age in popular culture hearing from Debbie Marshall, who has specialized in marketing to older consumers for years. We hear updates from Steve Butler about recruiting habits that tend to discriminate against older candidates and from Alistair McQueen about the Mid Life Review that has been offered to staff at Aviva. Tony Watts shares his life's passion and work at Age Action Alliance which earned him an OBE, while Professor Veronica O'Keane shares the medical basis of the wisdom of old age. This is an area that currently sits in the shadows of some of the diversity debate, and we want to bring it out of there Let's ensure that all of us can look forward to a future of dignity, purpose and security. This podcast series was made possible by the kind support of Darwin Alternatives. Darwin Alternative Investment Management Limited offers innovative, alpha-driven investment solutions that are uncorrelated with traditional asset classes and feature business areas which have not previously been considered by investment funds. The firm aims to create new opportunities for investors to further diversify their portfolios and achieve stable absolute returns. Learn more about your ad choices. Visit megaphone.fm/adchoices
Social media marketing has a reputation of being difficult and time consuming. But it doesn't have to be that way. You can in fact learn how to use social media to your advantage, in a way that feels aligned for you and maybe even exciting! On this week's episode, Audra sits down with Jeanne-Marie Branche, social media manager and CEO/Founder of Releve Marketing to learn practical ways to optimize your social media and do it in a way that feels good and is sustainable, sharing 5+ years of staying on top of the ever shifting trends and best practices for marketing online. Jeanne-Marie Branche is the Founder/CEO of Relevé Marketing- a social media and digital marketing agency for dancers, dance brands, and dance businesses. Jeanne-Marie graduated from the University of Tampa with a B.A. in Communication and a B.A. in Dance. Aside from her business, she is active in the dance community teaching, choreographing, and writing for her dance blog Dancers of the Light. Highlights: The real purpose of social media How to take marketing more seriously The steps to take to utilize social media for marketing Productivity hacks for content creation Links: www.relevemarketing.com Follow: Audra Allen-Queen: @thedanceceocoach Jeanne-Marie Branche: @relevemarketing Mentioned In The Episode: 3-2-1 Rule by Brendon Burchard Pomodoro Technique for effective time management Business Academy for Dancers® Dance CEO University™
The biggest mistake business owners make in the food industry is thinking that simply making great food is enough to create long-lasting success. The truth is? You're also going to need proper backend operations AND excellent marketing to attain and sustain a loyal customer base. Dan Kennedy meets with the multi-talented Diana behind the Canadian famous eatery, Diana's Gourmet Pizzeria (now called Diana's Cucina & Lounge), to discuss the major pillars of her marketing activity that fuel the business and keep customers coming back again and again. MagneticMarketing.com NoBSLetter.com
In this episode, Andrea & David have a chat with Kelly Baltzell, the CEO, and founder of Beyond Indigo, to talk all things marketing in veterinary medicine. Kelly tells us how to make a practice website, data, and marketing work FOR the business to create relationships and generate revenue, instead of being an expense we see on the P&L. Kelly walks us through the ins and outs of rapidly changing technology and the use of AI in vet med, and what's still to come. Join us, grab a cup of coffee, or pour a glass of wine, and enjoy the session! Stay happy and sane! Guest Links: https://www.beyondindigopets.com/ https://www.linkedin.com/in/kellybaltzell/ Our Links: Website: https://www.pawsitiveleaders.com/ FB: https://www.facebook.com/PAWSitiveLeaders IG: https://www.instagram.com/pawsitiveleaders/ Furpaws Consulting: https://www.furpawsconsulting.com/ Andrea Crabtree-Wood (Host) LinkedIn: https://www.linkedin.com/in/andrea-crabtree-bs-cvpm-sphr-phrca-ccfp-fear-free-000a7985/ David Liss (Host) LinkedIn: https://www.linkedin.com/in/david-liss-mba-cvpm-rvt-6915743b/ To learn more about our social media: http://www.dogdaysconsulting.com LinkedIn: https://www.linkedin.com/in/rhondabellcvpm/
Despite what gurus, playlisters, and "promo" companies broadcast to the internet, there is no one size fits all strategy for growing a fan base! Proper music marketing strategies depend heavily on the artist in the driver's seat... In this episode of Creative Juice, Jack and Ed talk through a variety of "what if" strategy scenarios that come up in discussions with IndieX artists to help you discover the starting point for your music marketing! Learn about how to drive new listeners to streaming platforms, reactivate a cold social media following, and convert fans into customers. If you find yourself wondering what strategies might apply to your unique situation, this episode will set you up at the right starting point! DISCOVER: When To Focus on Warm and Cold Advertising How To Activate Your Social Media Following The Challenges With Converting Streams To Fans Why Cobranded Content Can Bring You New Fans How To Turn Fans Into Subscribers and Customers RESOURCES: Learn The $1/Day Traffic Strategy and The Buddy System Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!
Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up?Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case.As you'll hear in our conversation, email marketing is an extension of who you are as a person, with the goal of warming up your lead pool and converting them into buyers.Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.Jeff gives listeners actionable tips on: [1:20] How Jeff decided to focus and narrow in on email marketing [4:10] Why Jeff's approach to email marketing is different and personalized [6:20] Defining 'generosity' and 'social proof' [9:00] How to balance being corporate and professional vs. relatable [12:30] How email marketing is different than a blog you'd put on a website [13:35] How to collect emails and bring them into an email sequence [14:40] What is an email welcome sequence [24:30] Email sequences you can run once a case has been closed [30:55] Jeff's book recommendation [38:00] One thing Jeff knows works when it comes to email marketing Resources mentioned in this episode:Obviously Awesome by April DunfordConnect with Jeff here: Instagram Twitter LinkedIn www.contentremedy.co Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up? Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case. As you'll hear in our conversation, email marketing is an extension of who you are as a person, with the goal of warming up your lead pool and converting them into buyers. Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages. Jeff gives listeners actionable tips on: [1:20] How Jeff decided to focus and narrow in on email marketing [4:10] Why Jeff's approach to email marketing is different and personalized [6:20] Defining 'generosity' and 'social proof' [9:00] How to balance being corporate and professional vs. relatable [12:30] How email marketing is different than a blog you'd put on a website [13:35] How to collect emails and bring them into an email sequence [14:40] What is an email welcome sequence [24:30] Email sequences you can run once a case has been closed [30:55] Jeff's book recommendation [38:00] One thing Jeff knows works when it comes to email marketing Resources mentioned in this episode: Obviously Awesome by April Dunford Connect with Jeff here: Instagram Twitter LinkedIn www.contentremedy.co Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
Making paid advertising work is very important for most businesses because no one has money to throw away. This means you've got to have 1 specific thing to judge the effectiveness of your advertising on. Hint, it's not your emotions. Your feelings about your advertising are meaningless. In order to invest cash wisely in advertising you've got to have a reliable way to judge whether or not the ads are working. In the video above you'll hear what the 1 thing that makes paid marketing work is. - If you're in need of a team, one that will go above and beyond for you and your brand, then please visit talktoaninja.com to get more information on how we can help you today. You can follow Manuel on: Instagram: https://www.instagram.com/mrmanuelsuarez/ Facebook: www.facebook.com/theninjamarketer/ Linkedin: https://www.linkedin.com/in/mrmanuelsuarez/ Youtube: https://bit.ly/3GVPXVm Messenger Channel: www.m.me/theninjamarketer/ Contact AGM: site: talktoaninja.com email: contact@agmagency.com phone: 1.888.280.3339
No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. Raissa Gerona was one of the first brand-side leaders of the influencer marketing movement, pitching her idea for an influencer trip to her new employer, Revolve, as a way to build buzz, engagement, and sales through social media. The idea was a runaway hit, and now influencers are a key element of Revolve's marketing strategy. In this conversation, you'll learn about the evolution of influencer marketing, advice for starting and growing your own business as an influencer, as well as how to leverage the power of this unique type of marketing for your own products. PRE-ORDER MY FIRST BOOK: jennakutcher.com/book GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/raissa