Podcasts about marketing work

Welcome back to Snafu with Robin Zander. In this episode, I'm joined by Bree Groff, consultant, writer, and author of Today Was Fun. We talk about why mischief belongs at work, how humor and flirtation create real psychological safety, and the bold design choices behind her unforgettable book cover. Bree shares how she moved from CEO roles to full creative freedom, and how that shift helped her find her voice. We discuss marketing in 2025, how AI might reshape work and writing, and why personal agency, not hours, is the most important lever in a workweek.  Bree offers practical insights for leading with joy, helping kids future-proof their lives, and deciding what's “enough” in a world that always demands more. She also reflects on writing the book while parenting, consulting, and building her own business, and what it means to embrace the joy of not knowing what comes next. Bree will also be joining us live at Responsive Conference 2025, and I'm thrilled for you to hear her on stage. If you haven't gotten your tickets yet, get them here. Books Trickster Makes This World: Mischief, Myth, and Art — Lewis Hyde Anansi Boys — Neil Gaiman Work Less, Do More: Designing the 4-Day Week — Alex Pang Shorter: Work Better, Smarter, and Less―Here's How — Alex Pang Rest: Why You Get More Done When You Work Less — Alex Pang Perennial Seller: The Art of Making and Marketing Work that Lasts — Ryan Holiday Today Was Fun — Bree Groff The 4-Hour Workweek —Tim Ferriss Responsive: What It Takes to Create a Thriving Organization — Robin Zander Podcasts/Videos TED Talk: How to Start a Movement — Derek Sivers Start (0:00) The Story Behind the Book Cover (00:07.822) Robin opens with a personal observation: Bree's nails are the exact shade of green as her book cover – a smiley face on a highlighter yellow-green background.  Bree laughs and explains the choice behind the bold, offbeat cover: It was designed by Rodrigo Corral, known for iconic covers like The Subtle Art of Not Giving a Fck*. When she first saw it (at 3 a.m.), she gasped and loved it — it stood out and made a statement. The smiley is cheeky but not cheesy; it suggests optimism with a bite. The color isn't quite yellow — it's that “gross green” that almost hurts to look at. That tension is the point. “It's got some edge... not your straight-up yellow.” This tension – bright and fun, but just a bit weird or off –  is exactly the tone she wanted for the book and for herself. The Wink That Makes Work Fun Again (01:51) Robin brings up his old graduation photo: he posed slightly off-center, adding a knowing smirk. At the time, he didn't know why he chose that shot, but later realized it made people curious, like a small rebellion baked into something formal. Bree relates completely. She talks about: Why humor and a bit of mischief matter in professional settings. The concept of flirtation – not romantic, but playful: A wink in a branding campaign. A reference that only a few insiders get. A running joke between team members. Mischief creates risk and intimacy, both essential for real connection. These small acts of rebellion are actually signs of psychological safety and creativity. “You need a little bit of flirtation at work... a wink that says, ‘we're in this together.'” She argues that fun isn't a distraction – it's a sign that something is working. Tricksters, SNAFUs, and the Role of Risk in Work (05:49.219) Robin brings in the idea of the trickster, from folklore characters like Anansi and Coyote to his podcast title SNAFU. These figures don't follow the rules, and that's what makes them interesting. Bree expands on the connection between play and professionalism: There's a cultural script that says “seriousness = competence.” But in her experience, some of the best work moments involve play, risk, and even slight embarrassment. Being human together – laughing too loud, saying something weird, trying something bold – is what builds bonds. Real joy at work comes from these edge moments, not the sanitized ones. “You have to go beyond professionalism to access the most fun parts of work.” They agree that creating spaces where people can color outside the lines is not just fun – it's productive. Beyond Palatable: From People-Pleasing to Belonging (08:29.068) Robin shares a lesson from his mother: that once you leave high school, life is no longer a popularity contest. But he's realized that in business, especially branding, people often still chase approval and “likability.” Bree offers a deeper lens: Being “palatable” – meaning universally acceptable – is actually the opposite of being memorable. People who try to please everyone end up blending in. What she wants is to be delicious, or at least striking, not for everyone, but unforgettable to some. She draws a line between Fitting in: performing a version of yourself to meet social norms. Belonging: being your full, vibrant self and finding others who welcome it. “Please don't chew me up. I'm not palatable — I'm not trying to be.” This philosophy shows up in her book's voice, design, and in how she shows up in the world. Selling a Book in 2025: Bottles in the Ocean (12:21.838) What's it been like trying to promote a book in 2025? Bree describes her strategy as both scrappy and intuitive: She thinks of book marketing as sending “a million notes in bottles” – not knowing which will land. Her approach includes: Partnering with a publicist. Creating swag kits with branded gear. Pitching the book to “chatty” communities (e.g., alumni groups, newsletters, podcast audiences). Posting regularly, even when it feels silly. She cites the idea of “luck surface area”: the more interesting things you do, and the more people you tell, the more chances something will stick. “You do interesting things and talk about them a lot... and maybe something takes off.” Still, she acknowledges that luck plays a role. There's no guaranteed playbook, just momentum and hope. Is It Worth Talking About? (14:47.63) Robin references a quote from Tucker Max: that all marketing, in the end, is just word-of-mouth. Bree shares what guided her during the writing process: Her goal was to create something remarkable — in the literal sense: Something people would want to talk about. Not just good – but distinct, resonant, and weird enough to share. She wanted to avoid the “business book voice” – flat, generic, overly polished. She lights up when she talks about: Strangers sharing the book on social. Friends are texting her about it. An old college boyfriend resurfaced after reading it. “When that starts happening... You realize the machine is working.” She's less interested in best-seller lists and more focused on impact – ideas spreading from person to person, because they hit. Finding Her Voice: From Blogger to Book Author (16:36.665) Bree traces the evolution of her writing life: Started a travel blog in her early 20s and loved it immediately. Played with writing publicly over the years: occasional posts on LinkedIn, Fast Company, and later Substack (which began two years ago, alongside early book ideation). Writing always felt natural, but being a public voice within organizations came with constraints: “Even when I was CEO, I still felt the need to toe the party line.” Going solo changed everything: No longer represents a company's brand – just her own. Writing feels more honest, bolder, and more fun when it's “Bree Groff's opinions” alone. Stepping out independently accelerated her writing voice and gave her creative freedom. Writing in the Age of AI (18:19.63) Robin asks: Does writing still matter in the world of AI? Bree's take: She's a verbal processor — writing is how she discovers what she believes. “I never know how an article is going to end… I write my way into the idea.” She rarely uses AI in writing (aside from Grammarly). She prefers human composition even for emails. Writing helps her organize and refine her thinking: “I'll write a sentence and go – wait, do I believe that? And rewrite.” What writing offers that AI can't (yet): Emotional authenticity. A confessional power — like stand-up comedy: humans telling uncomfortable truths, out loud. She hopes we'll someday have digital labels like: “This was made by a human.” Robin presses for Bree's take on what AI changes – for better or worse. Bree's pessimistic view: Mass unemployment is a likely risk. Not convinced by the “tech creates more jobs” argument – even referencing Jevons Paradox: as things become more efficient, we just use more of them. “I can't quite think my way out of the unemployment problem.” Bree's optimistic vision: We're burned out. AI could fix that. If used right, AI can reduce workloads, not eliminate humans: “Wouldn't it be great if we used these efficiencies to help people live happy, regulated lives?” This would require a policy change, like tax incentives for companies that adopt a 4-day workweek. But she admits: that's a long shot. “It would take a lot for companies to prioritize reducing burnout over cutting costs.” Entrepreneurship Isn't a 4-Day Workweek (And That's Okay) (25:04.686) Robin challenges Bree's hope with reality: Entrepreneurship is chaotic and demanding, as when he launched both a restaurant and a conference in one year. When building something from scratch, the work is relentless. “There's no 4-day workweek when you're going zero to one.” He notes Bree's book could become a “perennial seller,” but only if she builds that momentum now — and that means hustle. Bree agrees — and offers nuance: She's in a launch phase. The last 6 weeks have been intense: Nights, weekends, articles, appearances. Her daughter is in a full-day camp to support this push. But it's intentional and temporary. She frames her philosophy like this: Overwork can be fun, energizing, even addictive –  if it's seasonal. She's already planned recovery: A two-week log-off in late August. A blocked-out first week of September for reset. Bree continues on the myth of “reasonable” work limits: There's nothing special about 40 or 60 hours. The only reason we cap out is that we literally run out of time. Businesses will take as much as you give, and now AI won't hit those limits. So we have to decide what's enough, not the market. “If we're going to cap work somewhere, why not cap it lower and enjoy our lives?” She reminds us: Deadlines and pace are levers, not laws. You can pull other levers, like starting earlier, extending timelines, or balancing your team differently. Robin shares that his intense physical regimen (handstands, running, cold plunges, hikes) isn't about health prescriptions — it's about joy. That same mindset applies to work. If building his company lights him up, great – but it's a personal choice, not a universal blueprint. Bree underscores that agency is key: the danger arises when a founder's choice to overwork becomes the cultural expectation for everyone else. A CEO has different stakes than employees; assuming equal sacrifice is unfair and toxic. Overwork becomes problematic when choice is removed or social pressure distorts it. They introduce the idea of opportunity cost: Every hour spent grinding is an hour not spent with loved ones, moving your body, or simply resting. Many delay self-care with the illusion they'll "catch up later" – but your body and relationships exist in the now. Robin recalls a brutal 2016: two startups, no time, lost relationships – a visceral reminder that everything has a cost. Work, But Make It Weird (36:39) Robin draws a parallel between their playful ethos and The 4-Hour Workweek: redefining productivity with mischief and authenticity. He asks Bree how leaders can lead differently – more playfully – without violating norms or HR policies. Bree delivers a gem: Her team once suggested that a CEO explain their product to a bunch of 7-year-olds on a picnic blanket. They scripted techy questions ("What's your tech stack?") for the kids, hired a comedy consultant, and filmed the whole thing. It was wild, unexpected… and the most beloved part of an otherwise traditional company week. The magic was in the vulnerability and humanity of the CEO — letting people into his home, sharing space with kids, and showing joy. Bree's advice to leaders: Rearrange the office furniture for no reason. Use Comic Sans in a slide just to annoy a designer. Hide jokes in presentations that only two people will catch. Amuse yourself. That's reason enough, and it models psychological safety and play for everyone else. Robin calls this “the courage to play” – the bravery to step out of line just enough to invite others into the fun. Bree builds on this: We're often afraid that having fun will make us look stupid – but that fear is misplaced. She quotes Amy Poehler: “Nobody looks stupid when they're having fun.” Play is an act of self-assurance, not frivolity. Bree shares a personal win: she turned a project Gantt chart into a hand-drawn arcade-style horse race. No one else joined in, but she loved it. And that joy, in and of itself, is a worthy output. Work According to a 10-Year-Old (42:21.176) Robin asks: How does Bree's daughter describe what she does? Her answer? “You help people work together.” Bree beams — that's not far off. Her daughter has even become her little publicist, linking nail polish to Bree's book and promoting it to strangers. Robin dreams of having kids and wonders about their future in a rapidly evolving world. Bree is grateful her daughter is 10, not 22 – the future feels so uncertain that not knowing is oddly freeing. College may or may not matter; she might be a marketing manager or start an artist retreat in Tuscany. The one stable prediction? Human connection. Jobs built on empathy, presence, and the hug – literal or metaphorical – will always have value. Robin jokes (but not really) about resisting the idea of robot romantic partners. Bree wonders: Will we be seen as biased for resisting AI companionship? Is that the next generational tension? The Only Skill That Might Still Matter in 2040 (43:55.959) Robin asks: What durable skills should Gen Alpha learn in a world of AI and noise? Bree's first thought: “understanding human behavior” — but AI might already be better at that. So she lands on something deeper: The skill of knowing what kind of life you want to lead. It's rarely taught, and sorely needed. That's why so many people wake up at 40, mid-career, with a law degree but no love for the law, and end up switching to something that finally feels like them. Teaching kids to listen to their appetites and curiosities might be the most powerful, future-proof education we can offer. Bree argues that most people were never taught to ask foundational questions about the life they truly want: From childhood to college, we follow preset tracks – curriculum, majors, careers. If you're lucky, you get an elective or two. But real self-inquiry? Rare. We're missing education on key lifestyle preferences: What kind of schedule do I like? What kind of people energize me? Do I want to live in a city or near nature? How much solitude, structure, or chaos is ideal for me? Bree believes this underdeveloped self-awareness is the root cause of burnout: People follow “the path,” get promoted, tick boxes, and still feel unsatisfied. Companies gladly fill the vacuum with corporate ladders and titles – senior director, VP, etc. But we rarely stop to ask: Do I want my boss's job? Her hope for her daughter: not just career success, but aliveness. To develop the instincts and courage to ask: What do I want to get out of my short time here? And to find joy in helping others experience a bit more light while they're here, too. “Who Are You and What Is Your Purpose?” (51:33.666) Robin shares a surprising memory: a third-grade class titled Who Are You and What Is Your Purpose? He doesn't remember the content – school was tough for him then – but the title stuck. It captured something real and deep that still resonates. Bree lights up: “Okay, I take it all back – someone was teaching this, and it was you!” They land on a core truth: that mischief, self-knowledge, and authenticity are deeply intertwined. Knowing who you are is the first step. And honoring the weird, playful part of yourself makes life better — and work richer. Order, Chaos & a Trello Board (53:51) Robin pivots: What did Bree learn about writing through this book, especially while juggling parenting and client work? Bree shares her full process: She started with a Trello board: each list represented a chapter. Over many months, she collected bits of inspiration: ideas from the shower, great quotes, Substack entries, research snippets – all filed as cards. This meant when it came time to write, she wasn't starting from scratch. Her trick: separate idea collection from prose creation. Once she had a "pile of disorganized meat," she could stitch it together with intention. She scheduled 4-hour blocks to write ~1,000 words per session – 50 sessions = a 50,000-word book. She was thoughtful about pacing and reader experience: "That was a heavy part – maybe time for a joke. "I've been light for a while – maybe we need some grounding research." The outcome: a process that respected her creativity, time, and humanity. The Joy of Not Knowing What's Next (54:45.848) Robin asks: Now that the book is out, what's next? Bree doesn't know, and that feels exciting. She's booked through the fall with workshops, consulting, media, and speaking. But beyond that? It's open. She's leaning into serendipity: Publishing the book drew new, inspiring people into her life – people like Robin. She's open to building the classic “author-speaker-consultant” portfolio. Or possibly returning to SYPartners, depending on what fits. Or a totally new path. What makes it possible? A jumpy career history – she's used to leaps. A baseline of financial stability – and a partner with a more predictable job. Uncertainty isn't terrifying when you trust yourself to figure it out. “I can see through October. That's enough.” Robin wraps with heartfelt praise: Few first books feel as personal and reflective of their author as Today Was Fun. Even fewer come with so many shared connections vouching not just for the content, but the author herself. Where to Find Bree Groff (58:13.58) He urges people to read the book and see Bree on stage at the Responsive Conference (Sept 17–18). Bree shares where to find her: Website: breegroff.com Substack, LinkedIn, Instagram – all linked from her site. People Mentioned: Rodrigo Corral Lewis Hyde Neil Gaiman Tony Hsieh James Clear Tucker Max Alex Pang Ryan Holiday Tim Ferriss Amy Poehler Derek Sivers Justin Gordon BJ Fogg Seth Godin Organizations / Companies Zander Media SYPartners Nobel Zappos Microsoft Trello Substack AOL LinkedIn Instagram  

Medical marketing has officially been honored at the 2025 Cannes Lions International Festival of Creativity!The Pharma, Health and Wellness Lions as well as the Lions Health and United Nations Grand Prix for Good were doled out Monday.Additionally, IPG Health reigned supreme once again, as FCB Health was named Healthcare Network of the Year and Area 23 was named Healthcare Agency of the Year.This week, we hear from editor-in-chief Jameson Fleming from on-the-ground in France, while managing editor Jack O'Brien, pharma editor Lecia Bushak and reporter Heerea Rikhraj delve into the health brands, medical marketing agencies and work that won in Cannes. Step into the future of health media at the MM+M Media Summit on October 30th, 2025 live in NYC! Join top voices in pharma marketing for a full day of forward-thinking discussions on AI, streaming, retail media, and more. Explore the latest in omnichannel strategy, personalization, media trust, and data privacy—all under one roof. Don't wait—use promo code PODCAST for $100 off your individual ticket. Click here to register! AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Think email marketing is old news? Think again.In this episode, I sit down with email strategist and marketing expert Allison Hardy to unpack the future of email marketing in a world dominated by social media and AI. From debunking the myth that "email is dead" to breaking down why authentic urgency beats fake scarcity every time, Allison shares practical strategies for making your emails work harder without losing trust or authenticity.We dive into the biggest mistakes entrepreneurs make in their email marketing, how AI can (and should) support your writing process, and why the future belongs to brands with strong points of view. If you've been wondering how to make your email list your most valuable business asset in 2025 and beyond, this conversation is your roadmap.

Do you feel like your marketing efforts are all over the place with a little to show for it? If so, you are not alone. In today's episode, I'm breaking down the basics of direct response marketing, what it is, why it works, and how it can instantly sharpen your marketing efforts by driving real measurable results. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

Send us a textIn this episode we interview Natalie Schibell, Market Strategist at Aetion and former Naval officer turned product marketing powerhouse.What you'll learn in this episode:How military discipline and empathy fuel Natalie's marketing approachThe three foundational pillars of successful product marketing: strategy, empathy, and executionWhy product marketers are often the most essential and overlooked voices in a companyHow to conduct meaningful product and competitor research—without a big budgetA step-by-step framework to transform research into a compelling narrativeThe role of AI in supercharging your content creation and productivityCommon pitfalls product marketers face and how to avoid them with clarity and precisionNatalie's journey from the CDC to Forrester and into tech leadership

In this episode, we sit down with Karishma Warr, an Irish-Indian dog trainer and behavior consultant. We delve into the intersection of technology and dog training, discussing everything from artificial plants to AI-generated dog books. Karishma shares their journey with their reactive dog Heera, the challenges of online portrayals of perfect pets, and the importance of finding the right trainer or behaviorist. We also explore the nuances and pitfalls of online information, and how proper technology and community engagement can genuinely help dog owners. Tune in for an insightful conversation about realistic dog training, the pitfalls of social media, and how technology can both aid and complicate pet behavior management.-----------------------------------Karishma's expectations vs. reality:https://www.instagram.com/p/DHG96wuIQML/?img_index=1Heera's model reaction: https://www.instagram.com/p/DHVaDfko4d7/Calm Canine Academy video featured in the episode: https://www.youtube.com/watch?v=MdBpWnSu-e8&t=936sCalm Canine Academy Website: https://calmcanineacademy.com/webinar-libraryCalm Canine Academy Instagram: https://www.instagram.com/calmcanineacademy/Calm Canine Academy YouTube channel: https://www.youtube.com/channel/UCErPp-B_Ev-xjjjrk6m5FYg-----------------------------------LTTO's Marketing Work in Progress:Instagram and LinkedIn profiles: @letthetechout Prefer writing emails? No problem: ⁠letthetechout@gmail.com⁠

Before you tweak your website, or write another Instagram caption… fix this. There's one area of your marketing that impacts every touchpoint your customer has with your brand—and most eCommerce businesses are completely underutilizing it. It's not flashy. It's not complicated. But once you optimize it, everything else gets easier—and your marketing actually starts converting the way it's supposed to. In this episode, I'm pulling back the curtain on the most overlooked, high-impact piece of your marketing puzzle—and how to start thinking differently about how you use it.   _______ Full Episode Show Notes http://ecommercebadassery.com/322   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Selling a business wasn't part of Lorraine Ball's original plan. But after nearly two decades of running her marketing agency, Roundpeg, she knew it was time for a change.Rather than walking away entirely, Lorraine kept the pieces she loved — her podcast, “More Than a Few Words”, and her consulting work — while selling the rest. “The day you start [your business], you need to think about your exit,” she says on Be A Marketer. “You want to build a business that someone will want to buy.”On this episode of Be A Marketer, host Dave Charest sits down with Lorraine to explore the key lessons she's learned along the way. She shares why answering customer questions is one of the most effective ways to improve marketing, how business owners should plan for their exit strategy from day one, and why automation is essential for filtering and prioritizing leads.As a longtime Constant Contact Partner, Lorraine also dives into how marketing automation and email segmentation have helped her streamline her efforts, engage her audience more effectively, and deliver personalized experiences that drive results.Additional Resources:Email Marketing Automation SoftwareClick Segmentation FeatureConstant Contact IntegrationsConstant Contact Partner ProgramsMeet Today's Guest: Lorraine Ball of More Than a Few Words☕ What she does: Lorraine is a marketing strategist, Constant Contact Partner, and host of the More Than a Few Words podcast. After nearly two decades running her agency, Roundpeg, she transitioned into consulting, helping businesses refine their marketing strategies and improve their results.

In this episode of Let the Tech Out, Magda and Tysia discuss the sometimes exclusive nature of Agile and Scrum, particularly its supposed "bro culture" and focus on quantitative metrics over human factors. Magda shares her experiences and frustrations with the industry, highlighting the need for more inclusivity and a better understanding of human needs within Agile frameworks. They also touch upon the challenges of applying rigid methodologies to complex, real-world projects, using legacy systems as an example. The conversation then shifts to new directions for both girls and Let the Tech Out podcast.  ------------------------- Check out the other episode on yoga: https://open.spotify.com/episode/4fxnH1K1DBRhEccOjbaCxT?si=cqT6QLNZScyexaXLMWOFdQ ------------------------- Follow Magda and her ideas: https://www.instagram.com/resetyoga_magda/ ------------------------- LTTO's Marketing Work in Progress: Check our beautiful Work in Progress AKA Instagram and LinkedIn profiles: @letthetechout Visit Let the `tech out youtube channel: https://www.youtube.com/@LettheTechOut Prefer writing emails? No problem: letthetechout@gmail.com

Why did you write a business book? Because you wanted it to be read. Of course, it helps if your book is read by the people who would most benefit from your ideas. That's why I guide my author clients to build launch teams filled with likely prospects and referral partners. As a business owner, these are exactly the people you want to be reaching out to, especially when you have a new resource to share. This builds a pipeline to your offers that come after the book, whether speaking, coaching, consulting, or some other service. Conversations with prospects and referral partners could lead to new revenue and media opportunities. Revenue is a success metric you can take to the bank! If you'd like to schedule a complimentary 30-minute book launch brainstorming session, please complete the form at www.BookLaunchBrainstorm.com.  In a moment, we'll hear from today's panel about their author journey, lessons learned, and strategies that worked. Learning from one another is one of the things I love most about our author community.  Let's hear from our fantastic panelists about their experience writing, publishing, and marketing their business books. Bill Soroka is the author of six books. He's been a repeat guest on this show because he has so much knowledge to share when it comes to leveraging a business book into a successful business. His niche audience is notaries, but his advice applies to all small business owners and thought leaders thinking about writing a book. Kristin Oelke wrote “Trust: Unlocking B2B Growth in Today's AI World,” which explores the pivotal role of trust in fostering personal and organizational growth, providing actionable insights and strategies for building and maintaining trust in various relationships. Michele Molitor co-wrote “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better,” which guides readers to celebrate their unique flaws and build self-esteem through self-acceptance. Please join me in welcoming Bill, Kristin, and Michele.  In this episode, we discuss:

Which is more effective now: social media or email marketing? If you've ever heard someone say that you NEED an email list to help grow your business, but you're doubtful about whether that's true or not… listen up. In this episode I'm outlining why people say that you should have an email list, statistics about this particular marketing technique that will probably change your mind about how important it is, and I'll be sharing how I personally use an email list in my own business. Want to dive deeper into topics like these so you can set your farm up for success? Register for the free marketing masterclass HERE. Did you enjoy this podcast? Please leave us a review on apple or spotify! Follow Jenny on instagram: @trademarkfarmer Episode summary Take a free flower farm business course: www.trademarkfarmer.com

Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated marketing leader Samantha Rideout joins me on Episode 696 of "The Business Storytelling Podcast" to discuss just thatJoin us.

Did you know there's a way to start a whole new business without any products, audience, or experience? It's not too good to be true because DropServe exists! Visit https://go.dropserve.ai/dropserviceprofits to see how you can use this upcoming platform to generate monthly profits! MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://muncheye.com/ Phone: +1-302-261-5332 Email: support@ampifire.com

Assist World can help you find highly specialized virtual assistants for specific roles. From admin assistants to content writers, you can get the virtual assistant you need at a 60% lower cost than hiring the traditional way. Learn more at https://assistworld.co Assist World City: Port Orange Address: 3835 Clyde Morris Blvd Website: https://assistworld.co Phone: +1-786-304-1238 Email: support@assistworld.co

ENG (scroll down for Polish) In this special episode, we delve into the complex nature of self-confidence. Too often, we think of confidence as simply the belief that we can succeed. Still, it is actually a much more intricate skill. Agnieszka Śladkowska explains how various elements contribute to building self-confidence and why some aspects are more sensitive to criticism. We also explore how personality and life experiences shape our self-confidence and how to work on developing it, regardless of its current level.Why are we talking in Polish? Turn the creative captions on and learn what confidence is really about! PLW tym specjalnym odcinku zgłębiamy złożoną naturę pewności siebie. Zbyt często myślimy, że pewność siebie to tylko przekonanie, że damy radę – ale to znacznie bardziej skomplikowana kompetencja. Agnieszka Śladkowska wyjaśnia, jak różne elementy składają się na budowanie pewności siebie i dlaczego niektóre z nich są bardziej wrażliwe na krytykę. Zastanawiamy się, jak osobowość i życiowe doświadczenia wpływają na naszą pewność siebie, a także jak pracować nad jej rozwijaniem, niezależnie od tego, na jakim poziomie znajduje się obecnie.Dlaczego tym razem po Polsku? Odpowiedzi szukaj w naszej rozmowie! ----------------------------------------------Benjamin Zander on giving the highest note from the start/ Benjamin Zanger o dawaniu najwyższej oceny na początku: https://www.youtube.com/watch?v=qTKEBygQic0 https://imamediation.com/blog/2020/8/5/give-an-a-in-conflicts-the-art-of-possibility -------------------------Follow Agnieszka and her Gorilla/Podążaj za Agnieszką i jej Gorylem:Agnieszka Śladkowska: ⁠https://www.linkedin.com/in/agsladkowska/⁠ Website: ⁠gorillajob.pl⁠Instagram: ⁠https://www.instagram.com/gorillajob/⁠LinkedIn: ⁠https://www.linkedin.com/company/gorillajob?trk=similar-pages_result-card_full-click⁠Facebook: ⁠https://www.facebook.com/GorillaJob/⁠ YouTube: ⁠https://www.youtube.com/channel/UCXFPkloMOSjwyF3piVKvrtw⁠LTTO's Marketing Work in Progress:Check our beautiful Work in Progress AKA Instagram and LinkedIn profiles: @letthetechout Visit Let the `tech out youtube channel: https://www.youtube.com/@LettheTechOutPrefer writing emails? No problem: letthetechout@gmail.com

In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients.

In this episode, we will delve deeply into the evolving world of chatbots and voice assistants. Our guest, a leading expert in conversational AI, will share insights on the current state and future potential of these technologies. We will explore how chatbots have transformed from being mere novelty tools to essential components of modern communication and customer service.  During our discussion, we will discover the complexities behind developing a chatbot, the importance of user experience in conversational design, and the challenges developers face in making these bots feel more human-like. Furthermore, we will discuss the delicate balance between creating helpful, engaging bots and avoiding the pitfalls that can lead to user frustration. Join us as we unpack the nuances of chatbot interactions, examine real-world applications, and consider the ethical implications of AI-driven conversations. Whether you are a tech enthusiast, a business leader looking to enhance customer engagement, or just curious about the technology shaping our interactions, this episode offers valuable insights into the fascinating world of chatbots and voice assistants. ------------------------- Inspiring resources https://www.goodreads.com/book/show/55867862-ai-assistants https://cloud.google.com/dialogflow https://www.conversationdesigninstitute.com/communications/what-is-conversation-design https://x.com/stanfordnlp ------------------------- Other mentions:  https://www.pushkin.fm/podcasts/the-happiness-lab-with-dr-laurie-santos/mistakenly-seeking-solitude https://www.technologyreview.com/2017/08/15/149854/eliminating-the-human/ ------------------------- Follow Agnieszka and her ideas: https://x.com/agawalcz ------------------------- LTTO's Marketing Work in Progress: Check our beautiful Work in Progress AKA Instagram and LinkedIn profiles: @letthetechout Visit Let the `tech out youtube channel: https://www.youtube.com/@LettheTechOut Prefer writing emails? No problem: letthetechout@gmail.com 

This is an Impact Pricing Blog published on May 23, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-value-based-selling-marketing-work-together-to-drive-increased-profitability/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.  Now, go make an impact.   Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/  

In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during election years, and the fulfilling nature of working with non-profits.=================================================================Best Moments:(04:59) Direct mail generates 90% of nonprofit direct response fundraising revenue. The average nonprofit donor is in their early 70s(05:46) Nonprofits are playing across digital channels more to engage younger audiences, but still rely heavily on direct mail to drive donations(10:23) Connected TV/streaming video ads are an emerging channel that more nonprofits are starting to leverage given the attentiveness of viewers and targeted capabilities(13:38) During election years, nonprofits may struggle to cut through and capture attention, but political donations don't inherently reduce charitable giving(20:16) Helping market and fundraise for a nonprofit can be an incredibly fulfilling career path=================================================================Guest Bios:Dan Sonners is the President of DMAW and Vice President at Conrad Direct. DMAW is the largest regional association for direct marketing in the country, supporting nonprofits and companies in the nonprofit sector. Conrad Direct is an independent list brokerage firm serving nonprofits and commercial organizations.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP165  A changing market can mean fewer leads, slower decision-making, and lower average job size. While punchy Facebook ads, a decent website, and a Google Business profile may have been enough to get the phones ringing in the past, passive marketing is just not cutting it for contractors in 2024. According to today's guest Sam Taggart, now is the time to try one of the most tried and tested methods of “getting in front of your customer” — meeting them where they live.  Literally. As the founder and CEO of The D2D Experts, Sam helps hundreds of companies build successful and cost-efficient Door-to-Door Sales teams every year, and today, he's going to teach us how to:  Hire enthusiastic door knockers Build your own script using a proven framework Design a compensation plan for your D2D team …and more. If you're door-to-door curious or looking for a more active marketing channel to add this year, this episode is a must-listen. To learn more about Sam and his door-to-door sales coaching, check out The D2D Experts: https://thed2dexperts.com/     See omnystudio.com/listener for privacy information.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP165  A changing market can mean fewer leads, slower decision-making, and lower average job size. While punchy Facebook ads, a decent website, and a Google Business profile may have been enough to get the phones ringing in the past, passive marketing is just not cutting it for contractors in 2024. According to today's guest Sam Taggart, now is the time to try one of the most tried and tested methods of “getting in front of your customer” — meeting them where they live.  Literally. As the founder and CEO of The D2D Experts, Sam helps hundreds of companies build successful and cost-efficient Door-to-Door Sales teams every year, and today, he's going to teach us how to:  Hire enthusiastic door knockers Build your own script using a proven framework Design a compensation plan for your D2D team …and more. If you're door-to-door curious or looking for a more active marketing channel to add this year, this episode is a must-listen. To learn more about Sam and his door-to-door sales coaching, check out The D2D Experts: https://thed2dexperts.com/     See omnystudio.com/listener for privacy information.

In this episode, we interview RJ Licata, the Senior Director of Marketing at Terakeet. What you'll learn in this episode: The evolution from permission marketing to reception marketing. How to tailor your content to what consumers are already looking for. Strategies for optimizing owned assets to maximize their value. The importance of building relationships with consumers before they are ready to buy.

If you've been struggling with email marketing or have been thinking about incorporating it into your business but feel overwhelmed by the idea, this episode is for you. In this episode, I share my own email marketing journey, including the mindset shifts that helped me stay consistent, and offer practical tips and insights to help you find success with your email marketing efforts.Key Takeaways:Mindset Shift: Overcoming the fear and intimidation of email marketing by modeling after newsletters you love.Consistency: Why it's important and how to maintain it.Personal Touch: The importance of honesty, vulnerability, and storytelling in your emails.Segmentation: How effective segmentation respects your audience and enhances engagement.Content Structure: The benefits of having consistent sections in your newsletter.Nurturing vs. Selling: Using email marketing more as a nurturing tool rather than just for sales.Small Lists: Embracing the value and potential of a small but engaged email list.Experimentation: Don't be afraid to play by your own rules and test new email marketing strategies.Action Steps:1. Identify Your Favorite Emails: Think about the newsletters you always open and analyze what you love about them.2. Segment Your List: Implement segmentation to cater to different audience needs and respectfully manage uninterested subscribers.3. Create Consistent Sections: Develop a newsletter structure that your audience can rely on.4. Nurturing Mindset: Focus on building relationships and providing value rather than just selling.5. Monitor and Revise: Track your email marketing results and make necessary adjustments for better engagement.6. Avoid Perfectionism: Don't let the fear of being perfect prevent you from starting or continuing your email marketing efforts.Links:www.sundaymorningbrew.comLiz Wilcox's $9 Email Marketing MembershipKeywords:email marketing, business, Sunday morning brew, nurture strategy, selling, lead magnets, freebies, small email list, marketing strategy

►   What to focus on when there's been no marketing leadership in place previously! Sam talks to Jonny Butler, Founder @ jonnybutler.com. They cover: 

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Will Roberts, Founder and Managing Director of WebBox. Join them as they explore the impact of your CMS on performance marketing campaigns.

This time on Stay Paid, we speak with Jacki Semerau Tait, an agent, coach, author, and speaker, and staunch proponent of relationship marketing. Most agents know that garnering referrals is superior to constantly chasing new leads, making building relationships with their SOI preferable to cold calling, sourcing internet leads, door knocking, and other approaches to lead generation. Even so, not all understand how to implement and sustain an effective relationship marketing strategy. This is where listening to Jacki's interview will help. Join us to discover a simple approach to effectively managing relationships with everyone in your database regardless of its size, the highly feasible routine that will produce at least one appointment every week, and what you should do to organically connect and network with other agents you may not have considered working with before.

Do you ever feel like you're wandering around lost in the world of social media marketing for your dental practice? Struggling to attract new patients with the same old strategies? This episode is your lifeline! We'll explore why traditional approaches might not be working, the exciting possibilities of influencer marketing, and alternative ways to build a thriving online community and engage your existing patients. Tune in and discover how to finally make social media work for your dental practice in 2024!

After a week of incredible AI happenings, Episode 86 of the Artificial Intelligence Show examines the lawsuit filed by Elon Musk against OpenAI, the broader implications of AI and AGI, and growing concerns among content creators about the rise of AI-generated content. All this and more in our rapid fire section! 00:04:22 — Elon Musk Sues OpenAI  00:25:18 — AGI Timeline and Impact 00:40:54 — Creators fears about AI-generated content 00:49:51 — Figure raises $675M in Series B funding at a $2.6B valuation 00:52:30 — Apple's abandoned quest to build a self-driving car, project Titan 00:55:17 — Salesforce's Einstein Copilot 01:01:57 — Mistral AI positions itself as a rising star in the AI world 01:04:10 — Introducing the next generation of Claude Today's episode is also brought to you by Marketing AI Institute's AI for Writers Summit, happening virtually on Wednesday, March 6 from 12pm - 4pm Eastern Time. Following the tremendous success of the inaugural AI for Writers Summit in March 2023, which drew in 4,000 writers, editors, and content marketers, we are excited to present the second edition of the event, featuring expanded topics and even more valuable insights. During this year's Summit, you'll: Discover the current state of AI writing technologies. Uncover how generative AI can make writers and content teams more efficient and creative. Learn about dozens of AI writing use cases and tools.  Consider emerging career paths that blend human + machine capabilities.  Explore the potential negative effects of AI on writers.  Plan for how you and your company will evolve in 2024 and beyond.    The best part? Thanks to our sponsors, there are free ticket options available! To register, go to AIwritersummit.com Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

In this podcast, George Couros reviews "Perennial Seller: The Art of Making and Marketing Work that Lasts" by Ryan Holiday! You can get your copy here on Amazon: https://www.amazon.com/dp/0143109014?linkCode=ssc&tag=onamzgeorge0f-20&creativeASIN=0143109014&asc_item-id=amzn1.ideas.3M1UJOXVPX19P&ref_=aip_sf_list_spv_ons_mixed_d_asin He focuses on how this book promotes timeless learning, and focuses in on these 3 quotes: “With a perennial seller as your goal, the track is clear: lasting impact and relevance.” There's a great exchange involving the philosopher Epictetus that encapsulates my approach to thinking about marketing. “Tell me what to do!” the student says. Epictetus corrects him, “It would be better to say, ‘Make my mind adaptable to any circumstances.'” It's better to play the longer game. Leave behind the hype and ephemeral infatuations for the time capsule and the one-hit wonders. Here is the short summary as provided by ChatGPT: Perennial Seller by Ryan Holiday is a blueprint for creating timeless work in a world of fleeting trends. It emphasizes craftsmanship, quality, and enduring value over quick fixes and overnight success. Holiday argues that the key to creating a perennial seller lies in understanding the principles of great artistry and business. It's about honing your skills, understanding your audience deeply, and consistently delivering exceptional work. The book dives into the importance of positioning your work effectively, building a platform, and cultivating a loyal fan base. Holiday stresses the need for patience and persistence in the pursuit of long-term success. Through insightful anecdotes and case studies, Perennial Seller illustrates how timeless works are often the result of relentless dedication, strategic marketing, and a commitment to excellence. Overall, Perennial Seller offers invaluable insights for creators and entrepreneurs seeking to create enduring impact and leave a lasting legacy in their respective fields. It's a must-read for anyone striving for sustained success in a fast-paced world. Let me know what you think in the comments! __________________________________________ Please share your thoughts with us on Twitter or Instagram at #InnovatorsMindset. More at georgecouros.ca George Couros on Twitter: https://twitter.com/gcouros George Couros on Instagram: https://instagram.com/gcouros George Couros on Facebook: https://www.facebook.com/georgecourosauthor/ George Couros on LinkedIn: https://ca.linkedin.com/in/george-couros-a5146519 For the full audio podcast: https://linktr.ee/gcouros Because of a Teacher - https://www.amazon.com/dp/194833433X?ref=exp_gcouros_dp_vv_d Because of a Teacher 2 - https://www.amazon.com/dp/194833450X?tag=onamzgeorge0f-20&linkCode=ssc&creativeASIN=194833450X&asc_item-id=amzn1.ideas.2SBTFVTBT0S6X The Innovator's Mindset: https://www.amazon.com/dp/0986155497?ref=exp_gcouros_dp_vv_d Innovate Inside the Box: https://www.amazon.com/dp/1948334127?ref=exp_gcouros_dp_vv_d Music from Bensound - http://bensound.com/

Digital marketing dollars don't go as far as they used to, but don't worry- Stacie Maxwell, the Grassroots Guru, joins us to explore the ways you can get involved in your community to keep your facility top-of-mind when people need storage. Do you host local events? Have a robust referral program? Use QR codes? Engage in social media? Partner with other businesses? We explore these options and more as we take a deep dive into grassroots marketing and find out how to measure its success. This is a rebroadcast of the Gabfocus webinar originally aired on 2/29/2024. You can watch it over on StoragePug's site. Hosts: Tommy Nguyen & Melissa Huff Guest: Stacie Maxwell (Universal Storage Group) Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

Dawn Sinkule works with inventory based businesses on marketing. We're talking about what we need to do on the numbers side of things to ensure our marketing is actually beneficial. Tune in now. Get Your Copy of My New Book - https://www.ciarastockeland.com/book Get Going with the Inventory Genius Club - https://www.ciarastockeland.com/offers/zsc6Rtjd Join the Profit Accelerator Mastermind - https://www.ciarastockeland.com/waitlist Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribeConnect with Dawn:Website: https://digitaldawnagency.com/Instagram: http://www.instagram.com/Digital_DawnAgency

Dawn Sinkule works with inventory based businesses on marketing. We're talking about what we need to do on the numbers side of things to ensure our marketing is actually beneficial. Tune in now. Get Your Copy of My New Book - https://www.ciarastockeland.com/book Get Going with the Inventory Genius Club - https://www.ciarastockeland.com/offers/zsc6Rtjd Work with Me - https://www.ciarastockeland.com/work-with-me Sign Up for Free Weekly Tips and Trainings - https://www.ciarastockeland.com/subscribeConnect with Dawn:Website: https://digitaldawnagency.com/Instagram: http://www.instagram.com/Digital_DawnAgency

In this enlightening episode of The Content Amplification Podcast, host Shaun Whynacht sits down with Yoran, the visionary founder behind a groundbreaking affiliate management platform tailored for B2B SaaS companies. If you've ever pondered the real benefits of affiliate marketing, how to leverage it to grow your business, or even the nuts and bolts of what affiliate marketing entails, this conversation is a goldmine of insights.Yoran demystifies the concept of affiliate marketing, illustrating how it serves as a partnership that drives traffic and, ultimately, paying clients to your business. With a focus on SaaS and B2B, he explains the unique advantages of recurring subscription models and higher ticket prices in affiliate marketing.The journey to founding his company is as fascinating as it is inspiring. Frustrated by the limitations and challenges of existing affiliate networks, Yorin embarked on creating a solution that prioritizes trust, transparency, and efficiency. He shares the hurdles of bootstrapping a SaaS company, the strategic moves that propelled his platform forward, and the importance of having a solid foundation before diving into affiliate marketing.For SaaS companies curious about starting their affiliate program and individuals considering the affiliate path, Yorin offers invaluable advice. He emphasizes the importance of understanding your product and market first and shares tips on building a successful affiliate program and becoming an effective affiliate.Discover how Yoran's platform is revolutionizing the affiliate marketing landscape for B2B SaaS companies and affiliates alike, making it more transparent, trustworthy, and profitable. Whether you're a SaaS entrepreneur, a marketing professional, or someone interested in the affiliate marketing world, this episode is packed with actionable insights and stories that will inspire and inform.About JoranJoran Hofman founded Reditus, an affiliate management platform for B2B SaaS companies. He has been growing the company entirely bootstrapped and with a straightforward value-led approach. Before starting Reditus, he was an affiliate marketer and saw an apparent problem in the market. Hence, he started Reditus.We will be diving into bootstrapping a SaaS and how a value-led approach can help you grow your business long-term.What is the biggest challenge Joran is trying to help people overcome right now?How to leverage someone else its network to grow your own SaaS. I also run my own podcast (https://www.getreditus.com/saas-podcast/) where I leverage other peoples network as well, to become a thought leader & grow my own business.Affiliate marketing does this as well, how can you use the audience of someone else to generate paid clients for your software. See our marketplace with SaaS companies here: https://app.getreditus.com/marketplace

“I found that the more I step into myself the more successful I become, and the safer people feel around me.” Key Moments 03:26 Aligning passions with knowledge for greater impact 10:13 Prioritizing low cost to serve majority population. 12:45 Challenges with blogging and why email lists are crucial. 17:59 Strive for self-acceptance and authenticity as a guide to success. 20:12 Surround yourself by a community that affirms and empowers your uniqueness. 27:33 Membership sign up at lizwilcox.com includes a free offer. Connect with Liz Wilcox Website: lizwilcox.com Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry Shifting from a successful RV travel blog to establishing a thriving membership site doesn't happen by chance. For Liz Wilcox it came down to leaning into her authentic self with a desire to help others on a topic she knows well; email marketing.  Liz is a great example of someone that has made an impact by leveraging her unique strength.  She realized her potential in email marketing despite being known as a sarcastic RV blogger. Embracing her education background and passion for helping people, she pivoted to start a successful email marketing membership site, serving thousands while staying true her authentic self. One of the ways she started to help others was by building a community. By offering a $9 per month membership, she was able to focus on making a large impact for a large number of people, echoing Costco's model. This approach made email marketing templates and tools accessible to many entrepreneurs. In turn by creating a supportive community she is bringing in consistent revenue. Authenticity breeds comfort. By being her authentic self she has allowed others to feel safe and comfortable in her community. She encourages them to embrace their unique selves. Promoting psychological safety and creating a sense of community has been a key to her membership's success. Make sure to listen to our full conversation for more about email marketing. And make sure to visit lizwilcox.com for a free welcome sequence, newsletter samples, and 52 subject lines to kickstart your email marketing journey

It works if you do it right. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, ugly, official, notice, maintenance, contractor, heating, air, plumbing, electric, HVAC, home, residential, commercial,

Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands.In this episode, we discuss:The importance of building relationships in affiliate marketingHow to strategically integrate affiliates into your marketing strategyChoosing the right technology for your affiliate programDive in:[02:19] Rachel's affiliate marketing journey.[06:42] Affiliate activity needs clear targets and objectives.[10:51] Laying the right foundation in the beginning sets the tone for affiliate programs.[13:56] Affiliate sites are a business in their own right.[16:36] Have the right expectations from upper-funnel activities.[18:23] Choosing technology for affiliate partnership requires strategy.[21:48] The importance of providing the business KPIs and goals to your affiliate channel.[23:55] Hear Rachel's Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In today's digital landscape, law firms have recognized the need to adapt their marketing strategies to the evolving times. With face-to-face interactions limited during the pandemic, the importance of digital presence and engagement became paramount. Enter content marketing — a game-changer for lawyers seeking to connect with their clients in a meaningful way.As law firms dive into the realm of content marketing, many questions arise... What content truly resonates? How can we measure its impact? How do we ensure our clients find value in our creations? To shed light on these pressing matters, our experts at Comrade have written a blog post to answer all of your burning content marketing questions and give guidance on creating an effective content plan that search engines will rank highly.Discover how content marketing can pave the way for law firms to captivate audiences, attract prospective clients, and establish a unique online presence. Explore the best practices and examples tailored specifically for legal professionals, enabling you to navigate the strategic execution of content marketing with confidence. General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc

When it comes to getting an ROI from marketing, you have to use technologies to help you figure out what is working and what is not working. In this episode, Joe and Tami discuss the three types of key marketing technologies every business needs, what they do, how to leverage them for business growth, and more!

If things aren't on track for you, there are specific strategies you need to use in a challenging economy like the current one. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, economy, recession, inflation, down, difficult, challenging, bad,

How do you feel when you hear the term “paid ads”?I'm guessing that you feel one of two ways. Overwhelmed thinking about pouring money into something that may not pay off.Liberated at the thought of marketing passively to the right people.And either way is completely valid! There are numerous approaches to business and content creation and you have to choose what works best for you and YOUR business. This is why Marcus Murphy (my podcast co-host for the next few weeks) and I invited marketing guru Billy Gene on the show to share his methodology on strategic marketing (which is completely different from mine!)In this episode, Billy shares his step-by-step strategy of creating high-quality content pieces and strategically turning them into paid ads to reach a larger audience. And the best part? Even if you've never ran paid ads before, Billy breaks down exactly what he would do if he were new to ads. (Thanks Billy!)But Billy doesn't stop there. He also shares about the importance of setting boundaries and saying no to opportunities that don't align with his vision. (In fact, he's a MASTER at this…he turns down $50,000 speaking opportunities if it doesn't feel in alignment with them!).Click >>PLAY

Marketing plays a vital role in any business venture, regardless of whether you are seeking employment, currently employed, running your own business, or operating as a solopreneur or entrepreneur. It's the key to letting the world know about your existence and the value you offer. In a previous episode, we discussed how sales and marketing complement each other, and today we'll focus on making your marketing efforts truly successful. Get ready to master the art of marketing with comprehensive training and coaching, and learn how to make your marketing efforts truly effective. Show notes: [8:15]#1 The right message to the right audience. [15:29]#2 Repetition and consistency. [22:10]#3 Focus on attracting your ideal people. [26:49]#4 Multiple mediums. [29:45]Recap Episodes Mentioned: 2503: Expand Your Marketing Efforts 1897: Marketing: A LIFETIME Job 1835: The 3 Marketing Traffic Strategies And How To Use Each 2315: How To Be A Bold Marketer 1515: You Are A MARKETER All Episodes + FULL Work On Your Game Podcast archive at: http://WorkOnYourGamePodcast.com Sponsor: AG1 by Athletic Greens: https://athleticgreens.com/WorkOnYourGame http://drinkAG1.com/WORKONYOURGAME Sponsor: GoPuff - $15 Off Your First 3 Orders http://www.WorkOnYourGame.com/gopuff Sponsor: AquaTru - $100 Any Purifying Filter Http://www.WorkOnYourGame.com/AT Next Steps: #DailyMotivation Text: Text Dre at 1.305.384.6894 (or go to http://DreAllDay.com/Text) Work On Your Game University (Coaching & Courses): http://www.WorkOnYourGameUniversity.com Work On Your Game LIVE: http://WorkOnYourGame.LIVE Training - 6 Figure Earners Who Want To Reach 7 Figures: http://www.WorkOnYourGame.net Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/ Get Dre's Emails: Http://WorkOnMyGame.com Free Audiobooks: The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible Get The Free Books: The Third Day: http://ThirdDayBook.com The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free Donate: CashApp: http://Cash.app/$DreBaldwin PayPal: http://PayPal.me/DreAllDay Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know! Dre on social media: Instagram [http://instagram.com/DreBaldwin] Twitter [http://Twitter.com/DreAllDay] YouTube [http://youtube.com/dreupt]

Today's topic is the collaboration between sales and marketing. It's essential to clarify that these two concepts are often misunderstood as being identical or interchangeable, but in reality, they serve distinct purposes and should not be used interchangeably. In this discussion, I will outline how sales and marketing complement each other and, simultaneously, elucidate their key differences. Show notes: [7:38]#1 What is sales? [17:59]#2 What is marketing? [28:50]#3 How do sales and marketing go together? [34:19]Recap All Episodes + FULL Work On Your Game Podcast archive at: http://WorkOnYourGamePodcast.com Sponsor: AG1 by Athletic Greens: https://athleticgreens.com/WorkOnYourGame http://drinkAG1.com/WORKONYOURGAME Sponsor: GoPuff - $15 Off Your First 3 Orders http://www.WorkOnYourGame.com/gopuff Sponsor: AquaTru - $100 Any Purifying Filter Http://www.WorkOnYourGame.com/AT Next Steps: #DailyMotivation Text: Text Dre at 1.305.384.6894 (or go to http://DreAllDay.com/Text) Work On Your Game University (Coaching & Courses): http://www.WorkOnYourGameUniversity.com Work On Your Game LIVE: http://WorkOnYourGame.LIVE Training - 6 Figure Earners Who Want To Reach 7 Figures: http://www.WorkOnYourGame.net Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/ Get Dre's Emails: Http://WorkOnMyGame.com Free Audiobooks: The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible Get The Free Books: The Third Day: http://ThirdDayBook.com The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free Donate: CashApp: http://Cash.app/$DreBaldwin PayPal: http://PayPal.me/DreAllDay Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know! Dre on social media: Instagram [http://instagram.com/DreBaldwin] Twitter [http://Twitter.com/DreAllDay] YouTube [http://youtube.com/dreupt]

Thomas Beavers, Senior Marketing Manager at Sollensys, joins to discuss how he breaks down complicated topics, like Blockchain, into simple, easy-to-digest marketing materials. He also advocates for the use of affiliate marketing, in this instance is not MLM, but using influencers and young creators as a megaphone for product awareness in newer markets.

On this episode, we are joined by Ryan Chute of Wizard of Ads. Ryan has been with Wizard of Ads since 2017 and has been on on the podcast before! Ryan breaks down how to create an effective radio ad: message meaningful frequency reach How to track the data and leads brought in from a radio ad and the importance of branding.  Ryan notes that when you want someone to remember something, "sing it!" Ryan and Eric wrap up the episode by talking about the ROI in your branding as well as charging a premium price for convenience. 

This Week in Startups is presented by: Squarespace. Turn your idea into a new website! Go to https://Squarespace.com/TWIST for a free trial. When you're ready to launch, use offer code TWIST to save 10% off your first purchase of a website or domain. Release. Large enterprises pose unique challenges for SaaS startups. Unlock customers with unique needs for private and single-tenant hosting without the toil of DIY with Release Delivery. Get your first month free at https://release.com/twist . Notion just launched Notion Projects, which includes new, powerful ways to manage projects and leverage the power of their built-in AI features too. Try it for free today at https://notion.com/twist. * Todays show: Rory Sutherland joins Jason to cover an almost unbelievable range of topics. The limits of this conversation know no bounds! Don't miss this one. Follow Rory: https://twitter.com/rorysutherland * Time stamps: (00:00) Rory Sutherland joins Jason (2:28) Broad adoption of video conferencing (7:26) Unpacking simple social norms (11:46) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/TWIST (13:05) The importance of framing and the role of reliability (15:04) The pandemic's influence on video conferencing trends (18:46) A.I.'s role in a post-pandemic world (21:53) Application of A.I. (22:45) Brainstorming and how the human brain functions (23:44) Rory Vs. ChatGPT brainstorming unique soda flavors (28:43) Release - Get your first month free at ⁠https://release.com/twist (30:12) ChatGPT's response (34:55) The behavioral science behind AI suggestions to humans (36:34) Tolerating eccentricity within the ad industry (38:42) The disproportionate faith in AI vs Humans (41:04) Notion - Try it for free today at notion.com/twist (42:30) AI and the dormant fallacy (55:57) What is driving the next generation (57:59) Modern work trends: Vacation time, the four-day weekend, and flexible work (01:07:26) The Jevons paradox in Economics and the WGA strike (01:16:19) Technology that doesn't quite think like a human (01:22:30) The Elgin Marbles controversy (01:25:16) Reevaluating the concept of retirement age (01:28:24) The startup surge in UAE (01:32:53) Promoting social freedom, betting on startups, and marketing outrageous products (01:44:25) Discussing historical houses and the Ennis house * Read LAUNCH Fund 4 Deal Memo & Apply for Funding Buy ANGEL Great recent interviews: Brian Chesky, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland, PrayingForExits, Jenny Lefcourt Check out Jason's suite of newsletters: https://substack.com/@calacanis * Follow Jason: Twitter: https://twitter.com/jason Instagram: https://www.instagram.com/jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis * Follow TWiST: Substack: https://twistartups.substack.com Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin * Subscribe to the Founder University Podcast: https://www.founder.university/podcast

The biggest mistake business owners make in the food industry is thinking that simply making great food is enough to create long-lasting success. The truth is? You're also going to need proper backend operations AND excellent marketing to attain and sustain a loyal customer base. Dan Kennedy meets with the multi-talented Diana behind the Canadian famous eatery, Diana's Gourmet Pizzeria (now called Diana's Cucina & Lounge), to discuss the major pillars of her marketing activity that fuel the business and keep customers coming back again and again. MagneticMarketing.com NoBSLetter.com

Despite what gurus, playlisters, and "promo" companies broadcast to the internet, there is no one size fits all strategy for growing a fan base! Proper music marketing strategies depend heavily on the artist in the driver's seat...   In this episode of Creative Juice, Jack and Ed talk through a variety of "what if" strategy scenarios that come up in discussions with IndieX artists to help you discover the starting point for your music marketing! Learn about how to drive new listeners to streaming platforms, reactivate a cold social media following, and convert fans into customers.   If you find yourself wondering what strategies might apply to your unique situation, this episode will set you up at the right starting point!   DISCOVER: When To Focus on Warm and Cold Advertising How To Activate Your Social Media Following The Challenges With Converting Streams To Fans Why Cobranded Content Can Bring You New Fans How To Turn Fans Into Subscribers and Customers   RESOURCES: Learn The $1/Day Traffic Strategy and The Buddy System Inside IndiePRO Looking to expand your team or need marketing help in 2023? Apply to work with IndieX! Join Us In The Indepreneur Discord Server!  

Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up?Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case.As you'll hear in our conversation, email marketing is an extension of who you are as a person, with the goal of warming up your lead pool and converting them into buyers.Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.Jeff gives listeners actionable tips on: [1:20] How Jeff decided to focus and narrow in on email marketing [4:10] Why Jeff's approach to email marketing is different and personalized [6:20] Defining 'generosity' and 'social proof'  [9:00] How to balance being corporate and professional vs. relatable [12:30] How email marketing is different than a blog you'd put on a website [13:35] How to collect emails and bring them into an email sequence [14:40] What is an email welcome sequence  [24:30] Email sequences you can run once a case has been closed [30:55] Jeff's book recommendation [38:00] One thing Jeff knows works when it comes to email marketing Resources mentioned in this episode:Obviously Awesome by April DunfordConnect with Jeff here: Instagram Twitter LinkedIn www.contentremedy.co     Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

Making paid advertising work is very important for most businesses because no one has money to throw away. This means you've got to have 1 specific thing to judge the effectiveness of your advertising on. Hint, it's not your emotions. Your feelings about your advertising are meaningless. In order to invest cash wisely in advertising you've got to have a reliable way to judge whether or not the ads are working. In the video above you'll hear what the 1 thing that makes paid marketing work is. - If you're in need of a team, one that will go above and beyond for you and your brand, then please visit talktoaninja.com to get more information on how we can help you today. You can follow Manuel on: Instagram: https://www.instagram.com/mrmanuelsuarez/ Facebook: www.facebook.com/theninjamarketer/ Linkedin: https://www.linkedin.com/in/mrmanuelsuarez/ Youtube: https://bit.ly/3GVPXVm Messenger Channel: www.m.me/theninjamarketer/ Contact AGM: site: talktoaninja.com email: contact@agmagency.com phone: 1.888.280.3339

No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. Raissa Gerona was one of the first brand-side leaders of the influencer marketing movement, pitching her idea for an influencer trip to her new employer, Revolve, as a way to build buzz, engagement, and sales through social media. The idea was a runaway hit, and now influencers are a key element of Revolve's marketing strategy. In this conversation, you'll learn about the evolution of influencer marketing, advice for starting and growing your own business as an influencer, as well as how to leverage the power of this unique type of marketing for your own products.  PRE-ORDER MY FIRST BOOK: jennakutcher.com/book GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/raissa