Daxue Talks

In this China business podcast, Chris Pan, the Director of Supply Chain Management at PTL Group, shares her insights on logistics in China. Listen to learn logistics difficulties foreign firms face and what they should be aware of when planning logistics in China. Jump to the questions: 00:45 What are the typical difficulties that foreign firms face when trying to manage logistics in China? Transparency? Licensing? 02:25 What should foreign businesses be aware of when it comes to HS codes in China? 03:40 In terms of financial management of the logistics process, what should foreign businesses pay particular attention to in China? Daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-u... PTL Group website: https://www.ptl-group.com/ PTL Group provides international companies with operational and managerial support through the various stages of their China market-entry and growth. The Group's wide range of professional services include financial services, HR management, logistics and supply chain. In the 20+ years since PTL Group's establishment, they have facilitated over 300 market-entry projects for international companies into China. Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8... Soundcloud: https://soundcloud.com/user-177979339... Apple Podcast: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/2lfCyDO... What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

In this China business podcast, Chris Pan, the Director of Supply Chain Management at PTL Group, shares her insights on the logistics market in China after COVID-19. Get to the main point: 01:00 How has COVID-19 affected the supply chain in China? Daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-u... PTL Group website: https://www.ptl-group.com/ PTL Group provides international companies with operational and managerial support through the various stages of their China market-entry and growth. The Group's wide range of professional services include financial services, HR management, logistics and supply chain. In the 20+ years since PTL Group's establishment, they have facilitated over 300 market-entry projects for international companies into China. Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8... Soundcloud: https://soundcloud.com/user-177979339... Apple Podcast: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/2lfCyDO... Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

In this China business podcast, Chris Pan, the Director of Supply Chain Management at PTL Group, shares her insights on logistics providers in China. Listen to learn how to choose a logistics supplier, and the difference between third and fourth party logistics companies. Jump to the questions: 00:51 What to be guided by when choosing logistics and transportation supplier in China? 02:39 What is the difference in terms of the logistics support between 3PL (3rd party logistics) or 4PL (4th party logistics) companies and a traditional distributor in China? 04:24 How can you tell if your local agent is a 3PL or a 4PL? Daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-u... PTL Group website: https://www.ptl-group.com/ PTL Group provides international companies with operational and managerial support through the various stages of their China market-entry and growth. The Group's wide range of professional services include financial services, HR management, logistics and supply chain. In the 20+ years since PTL Group's establishment, they have facilitated over 300 market-entry projects for international companies into China. Listen & Subscribe to the Podcast: YouTube: www.youtube.com/watch?v=LDka8-Z2J…cVGbBVlwVQOOsuuJh Soundcloud: soundcloud.com/user-177979339/tracks Apple Podcast: podcasts.apple.com/us/podcast/daxu…ks/id1492896072 Spotify: open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

The food and beverage sector in China is continuing to develop and upgrade. China's food market size was 114.3 billion RMB in 2019, while the beverage market size was 57.9 billion RMB. With rising incomes and the impact of Covid-19, Chinese consumers are increasingly demanding better health from their food. Beverage brands like Ganki Forest quickly gained widespread popularity in the market by promoting its "Zero Sugar, Zero Calories" feature. The products themselves still taste like traditional drinks -- they have flavors like milk tea, sparkling water or fizzy drinks -- but they try to convince consumers that they are healthy and drinking them won't gain weight. However, such marketing is also risky since Chinese young consumers are increasingly concerned about the real ingredients, and brands can no longer reap success by simply labeling them as healthy. At the same time, many traditional F&B brands also caught the health wave. Kang Shifu and Nongfu Spring both launched similar health drinks; Wahaha has opted for a co-branding with the popular Zhong Xue Gao. In addition, the “Low-salt” diet seems also to be emerging as a potential development point. Listen to learn more about the healthy trends in China. This China food and beverage market report was created in partnership with Double V. Consulting. Find the full report here: https://daxueconsulting.com/chinese-food-and-beverage-brands-report/ Daxue's Linkedin: https://www.linkedin.com/company/daxue-consulting Daxue's WeChat: https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=MzA4MTk5OTUxOA%3D%3D&scene=124#wechat_redirect Contact us: https://daxueconsulting.com/contact-us-now/ #MarketTidbits #F&B #HealthyEating

In the fourth episode Jasper Zhang, the HR Director of PLT Group, explains how to hire a foreign employee, important matters regarding to the working visa, and tax regulations (social benefits and tax exemption) for foreign employees. 0:49 Process for hiring a foreigner in China 2:14 Types of visa foreigners can get in China 3:14 Visa that can permit foreigners to work in China 4:15 How to get a working visa in China 4:50 Does foreign employees need to pay social benefits? 5:38 Special taxes and tax exemption for foreign employees Daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ PTL Group website: https://www.ptl-group.com/ PTL Group provides international companies with operational and managerial support through the various stages of their China market-entry and growth. The Group's wide range of professional services include financial services, HR management, logistics and supply chain. In the 20+ years since PTL Group's establishment, they have facilitated over 300 market-entry projects for international companies into China. Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #HRChina #IITChina

This is the third episode of helpful advices for foreign companies from Jasper Zhang, HR Director of PLT Group. Learn more about procedures and crucial matters you need to know when terminating an employment contract with employees in China. 1:06 Important remarks concerning the termination of an employment contract 2:06 Process before terminating an employment contract 3:35 How to minimize risks when terminating Chinese employees Daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ PTL Group website: https://www.ptl-group.com/ PTL Group provides international companies with operational and managerial support through the various stages of their China market-entry and growth. The Group's wide range of professional services include financial services, HR management, logistics and supply chain. In the 20+ years since PTL Group's establishment, they have facilitated over 300 market-entry projects for international companies into China. Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #Chinaemployment #ChinaHR

In this episode, Jasper Zhang, HR Director of PLT Group, continues to share with us important information about China's individual income tax regulations. Two major types of employee tax, IIT and Social Benefits, and their possible future adjustments are elaborated in this video. Besides, Jasper introduces what Hukou is and its influence on employees' benefits. Learn more about it in the full video. 1:06 Latest major employee tax guidelines in China 2:43 Possible changes of social benefits in 2022 3:20 Important things you need to know about Hukou 3:51 The influence of Hukou Daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ PTL Group website: https://www.ptl-group.com/ PTL Group provides international companies with operational and managerial support through the various stages of their China market-entry and growth. The Group's wide range of professional services include financial services, HR management, logistics and supply chain. In the 20+ years since PTL Group's establishment, they have facilitated over 300 market-entry projects for international companies into China. Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #Hukou #IIT

In this episode, Jasper Zhang, HR Director of PLT Group, explains how a company entering the Chinese market should approach localizing corporate culture and employment matters, such as the employee handbook. 0:50 Localization of corporate culture in China 2:34 Introduction to the employee handbook and its importance 4:11 What should be covered in the employee handbook? Daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ PTL Group website: https://www.ptl-group.com/ PTL Group provides international companies with operational and managerial support through the various stages of their China market-entry and growth. The Group's wide range of professional services include financial services, HR management, logistics and supply chain. In the 20+ years since PTL Group's establishment, they have facilitated over 300 market-entry projects for international companies into China. Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #Handbook #Localizecorporateculture

In this episode Jasper Zhang, the HR Director at PLT Group, introduces the new IIT (individual income tax) Law in China and its impact on foreign employees. Learn more about what adjustments the new IIT Law made, and most importantly, how it will influence the employment of foreigners in China starting January 2022. 0:50 The new IIT (individual income tax) Law in China and its impact 1:53 Main areas that the new IIT Law refers to 2:04 How the new IIT Law will affect foreign employees 2:32 Main concerns for employers of foreign employees in China now and how the new IIT Law will mend them 3:43 The change of bottom line for companies employing foreigners under the new IIT Law 4:40 The reasons for the change of the IIT Law 5:36 Benefits of the new IIT Law in China Daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ PTL Group website: https://www.ptl-group.com/ PTL Group provides international companies with operational and managerial support through the various stages of their China market-entry and growth. The Group's wide range of professional services include financial services, HR management, logistics and supply chain. In the 20+ years since PTL Group's establishment, they have facilitated over 300 market-entry projects for international companies into China. Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.

An audit manager at Dezan Shira & Associates, Jess Feng, stresses the important changes brought by the new accounting standards in regards to financial instruments. Learn about what financial instruments to use in China's new accounting standards. 00:00 Intro 00:32 What are the major changes in the accounting standards regarding financial instruments? daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ Dezan Shira & Associates website: https://www.dezshira.com/ Dezan Shira & Associates email: UK.Ireland@dezshira.com Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #CAS #Accounting

The audit manager at Dezan Shira & Associates, Jess Feng, explains the new accounting standards and their impact on financial ratios and what disclosures to expect. Learn about which industries will be influenced the most by the changes in China's accounting standards. 00:00 Intro 00:32 Will financial ratios be significantly impacted? 03:40 What disclosures should investors expect to help explain the new lease accounting? 06:21 For which industries will the impact be particularly significant? daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ Dezan Shira & Associates website: https://www.dezshira.com/ Dezan Shira & Associates email: UK.Ireland@dezshira.com Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #CAS #Accounting

The audit manager at Dezan Shira & Associates, Jess Feng, points out the most essential changes in the new accounting standards in China. Learn about the rationale behind the changes in CAS21. 00:00 Intro 00:32 What are the major changes in CAS21 and what is the rationale behind? Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8... Soundcloud: https://soundcloud.com/user-177979339... Apple Podcast: https://podcasts.apple.com/us/podcast... Website: https://daxueconsulting.com/ daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ Dezan Shira & Associates website: https://www.dezshira.com/ Dezan Shira & Associates email: UK.Ireland@dezshira.com Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #Accounting

The audit manager at Dezan Shira & Associates, Jess Feng, sheds light on what new information can be expected in financial statements due to the new accounting standards. Learn about if the new accounting standards help companies comply with both China GAAP standards and China's VAT system. 00:00 Intro 00:32 What new information can investors expect in financial statements? 06:25 With there already being challenges for companies trying to comply with both China GAAP standards and China's VAT system, do the new accounting standards make this challenge easier or more difficult? daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ Dezan Shira & Associates website: https://www.dezshira.com/ Dezan Shira & Associates email: UK.Ireland@dezshira.com Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #CAS #Accounting

This is the third episode where the audit manager at Dezan Shira & Associates, Jess Feng, breaks down the revenue recognition in the new accounting standards in China. Learn about how the new accounting standards in revenue affect businesses in China and which enterprises are impacted. 00:00 Intro 00:33 How does the new revenue standard affect enterprises in China? 04:28 What types of businesses are most affected by the new revenue standard? daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ Dezan Shira & Associates website: https://www.dezshira.com/ Dezan Shira & Associates email: UK.Ireland@dezshira.com Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #LeasesChina #Accounting

This is the second episode where audit manager at Dezan Shira & Associates, Jess Feng, breaks down the revenue recognition in the new accounting standards in China. Learn about the major stages of the Five-Step Model Framework in the new accounting standards. 00:00 Intro 00:34 What are the five stages of the Five-Step Model Framework for revenue recognition? daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ Dezan Shira & Associates website: https://www.dezshira.com/ Dezan Shira & Associates email: UK.Ireland@dezshira.com Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #CAS #Accounting

This is the first episode where audit manager at Dezan Shira & Associates, Jess Feng, breaks down the revenue recognition in the new accounting standards in China. Learn about the major changes in the new accounting standards of CAS14. 00:00 Intro 00:34 What is CAS14 and what are the major changes in the accounting for revenue recognition? daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ Dezan Shira & Associates website: https://www.dezshira.com/ Dezan Shira & Associates email: UK.Ireland@dezshira.com Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #CAS14 #Accounting

The audit manager at Dezan Shira & Associates, Jess Feng, answers questions about the new accounting standards in China. Learn about the differences and similarities between the new Chinese standards and IFRS or GAAP. 00:00 Intro 00:43 What's new in the new accounting standards 02:42 Are Chinese standards close to IFRS or GAAP? To what extent the new standards make them closer or more different? daxue consulting website: https://daxueconsulting.com/ What do you have in mind for your expansion in China? Contact us now: https://daxueconsulting.com/contact-us-now/ Dezan Shira & Associates website: https://www.dezshira.com/ Dezan Shira & Associates email: UK.Ireland@dezshira.com Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Spotify: https://open.spotify.com/show/2lfCyDOJJNMeW2W0Ad21QK What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #CAS #Accounting

In this episode, we spoke to Yoad Makov, a Managing Director for APAC at Fyber about mobile game ads. Fyber is an app monetization company that combines proprietary technologies and expertise in mediation and real-time bidding (RTB) to help app monetize mobile games. (This episode was recorded with the support of the PTL GROUP company. PTL Group provides international companies with operational and managerial support through the various stages of their China market-entry and growth. The Group's wide range of professional services include financial services, HR management, logistics and supply chain.) Listen and explore: 00:00 – Intro 07:50 – A business model of a digital advertising company, Fyber 10:24 – Important financial metrics 11:58 – Interaction with app developers 14:37 – Reasons why ad publishers choose to work with multiply players 17:35 – How does Fyber work together with other players, for example, Google and Facebook, and compete with each other at the same time? 19:53 – Virtual currency like an additional feature that app developers can add to their adds 23:50 – Does Tiktok considered as an ad provider? 25:16 – China out model 31:45 – Localisation in China and business model adaptation 34:21 – What will be the decision-making process for the Chinese company before working with Fyber? 39:10 – Specifically for the Chinese marker Fyber changed the why of how they working with clients 41:05 – Currency exchange while working with China 42:37 – How the pandemic affected Fyber's business and the gaming industry? 46:14 – Duration of a typical video ad 46:52 – 5G impacts on mobile gaming 51:06 – Previous work experience of Yoad Makov at Qunar, one of China's largest online travel platforms #InsiderTalks​ #MobileGames #GameAds

In this episode, we spoke to Mu Mian, Vice President of China Qingmu Technology Division, about data empowerment and digital marketing in China. We also talk about data marketing tools, especially Alibaba data, and what specific data dimensions and practical applications they offer to frontline consumer brands. Listen and explore: 00:00 – Intro 01:49 – Uni marketing and its manifestation in different industries 03:56 – Case study: How Ecco uses data insights 08:03 – What is a data center, and how companies can employ it? 10:28 – Case study: How Sketchers uses data insights 12:34 – What Alibaba's databank does 15:02 – Limitations and possibilities of Alibaba's databank 20:24 – Who uses the databank 22:07 – How top tier brands utilize databanks and what the results are 24:47 – Prediction accuracy of using the channel and its performance across diverse industries 29:04 – Requirements to open a databank 29:49 – What services will be available when a brand has a databank? What are the different versions of the strategy center? 34:01 – Differences between the databank and data management platform 36:25 – Examples of the tags that the databank uses

In this episode, we spoke to Eran Navon, a regional director of APAC at GeoEdge, about the tech solutions Chinese companies adopt when going overseas. This episode was recorded with the support of the PTL GROUP company. Listen and explore: 00:00 – Intro 05:39 – Emerging of the programmatic advertising 07:15 – Novices solutions for the Chinese market 11:06 – Chinese companies going overseas, including some big brands such as Baidu, Kunlun Tech, and Cheetah Mobile 17:36 – Key takeaways of working with big tech players in China 28:03 – Chinese companies buying advertisement overseas, some numbers and facts 33:16 – GeoEdge’s challenges in China: Business localization not only for China but for each specific province, language, completely different tech ecosystem, and more 39:42 – Key Chinese tech players 42:53 – Why do Chinese companies go overseas? 47:13 – Why are so many Chinese applications becoming successful overseas? 50:55 – China and Israel share a similar pace in business decision making #InsiderTalks​ #Baidu #ProgrammaticAdvertising

This is the third episode where corporate tax expert from Dezan Shira & Associates, Hannah Feng, answers questions about corporate taxes in China. Learn about non-tax-deductible expenses, limitations, and the principles of tax treatment on provisions in China. To listen to the first two parts on China's CIT refer to episodes #122 and #123. 00:00​ Intro 00:52 What expenses are non-tax deductible? Are there limitations on team-building fees, meals, or gifts? 03:41 From a corporate income tax perspective, what are the principles of tax treatment on provisions in China? How can provisions be justified? Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #IncomeTaxes #CIT

This is the second part, corporate tax expert from Dezan Shira & Associates, Hannah Feng, continues to share the key points about corporate income taxes (CIT) in China. You can find the first part on China's CIT in episode #122. 00:00​ Intro 01:02 What are the penalties for late payment of corporate income tax in China? 01:53 From a corporate income tax perspective, are the rules on the tax deductibility of amortization expenses on intangible assets different from the West? How so? Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #CorporateIncomeTaxes #TaxesChina

In this episode, Partner and Head of Dezan Shira & Associates’ Corporate Accounting Service and Tax Team in North China, Hannah Feng, shares everything you need to know about corporate income taxes (CIT) in China. 00:00​ Intro 00:52 In China, how often should corporate income taxes be calculated? When should they be paid? 04:26 What are the brackets for corporate income tax in China? Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #CorporateIncomeTaxes #TaxesChina

Corporate tax expert from Dezan Shira & Associates, Hannah Feng, explains common mistakes, misunderstandings, and misconceptions regarding corporate taxes in China. 00:00​ Intro 00:52 What common mistakes, misunderstandings or misconceptions do you often see regarding taxes in China? Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #CorporateTaxes #TaxesChina

Partner and Head of Dezan Shira & Associates’ Corporate Accounting Service and Tax Team in North China, Hannah Feng, talks about the advantages of a free-trade zone (FTZ) in China from a tax perspective. 00:00​ Intro 00:52 From a tax perspective, what are the advantages of a free-trade zone (FTZ)? Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #FreeTradeZones #TaxesChina

In this episode, corporate tax expert from Dezan Shira & Associates, Hannah Feng, talks about corporate taxes in China and tells us how taxes differ from one city or province to another. 00:00​ Intro 01:03 What taxes are different from one city or province to another? Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #CorporateTaxes #TaxesChina

Russia and China have a long history of trade relations. Listen to learn more about growing Russia-China bilateral trade. After Western sanctions against Russia in 2014, Russia introduced a new approach to the foreign policy – “Pivot to Asia”. As a result, China has become Russia’s largest export country for agricultural products. In 2019 the Chinese market for Russian goods hit a record of over $107 billion US. The same year Russian President Vladimir Putin set a task to increase trade with China to $200 billion US in 2020. Ranging from minerals to food products, the market for Russian products in China is now bursting with potential. Our research aimed to understand trends for Russian businesses in China, including product categories, services, technologies, and intelligent products (both for B2C and B2B). Find daxue consulting’s full report on the Chinese market for Russian products and cultural exports today: https://daxueconsulting.com/russian-products-in-china/ Find the transcript here: Daxue's Linkedin: https://www.linkedin.com/company/daxue-consulting Daxue's WeChat: https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=MzA4MTk5OTUxOA==&scene=124#wechat_redirect Contact us: https://daxueconsulting.com/contact-us-now/ #MarketTidbits #RussiaChina #BRICS

In this episode, we explore with Alexey Sidorenko, Sales Manager (CIS countries) and China brand ambassador, where the world's Caviar comes from. This interview is a thorough guide into caviar production and consumption in China. Listen and explore: 00:00 Intro 05:13 Consumption of caviar in China 08:13 Using R&D to shape the popularity of caviar among the Chinese 09:50 Cultural differences in caviar consumption 12:00 Chinese chefs' perceptions of caviar 14:20 What are the typical questions and misunderstandings about caviar in China? 15:50 How does Kaluga Queen explain the high price of its product to its customers who do not yet fully understand the cost of caviar? 18:15 Caviar marketing in China, what should be highlighted? 20:16 The secret to delicious caviar lies in 45 days of hunger strike 22:10 Caviar production process 22:58 Seasonality of caviar sales in China and abroad 24:47 How do the Chinese consume caviar at home? 27:14 Segmentation of the audience consuming caviar in China 27:54 Caviar for kids in China 32:57 Different ways of eating caviar depending on the region and province of China 37:49 Caviar promotion with the help of KOLs in China 43:13 Negative perception of caviar in China and questions that have to be constantly answered 48:14 Size of Kaluga Queen company: revenues, number of employees, and more Find more about Kaluga Queen: https://www.caviar-china.com/ #InsiderTalks​ #Caviar #FishEggs

In this episode, we spoke to Xiaojun (Joanna) Guo, Senior Marketing Solution Manager at Google China, about how local businesses are going global with the help of Google China services. We also talked more broadly about Google’s operations in China. Listen and explore: 00:00 Intro 08:00 Google is a big data company running 8 platforms with more than 1 billion active users. 09:00 Google services in China 14:07 Warehousing for Google China, collaboration with JD to provide better logistics 16:31 Seeing differences between the Chinese market and the global market from the perspective of a Google China expert 19:00 Outbound business in China 20:50 D2C (direct to consumers) or brand independence strategy 22:38 Covid-19 shaped the readiness of Chinese brands to go abroad 26:31 Examples of Chinese make up brands who are going overseas now 27:21 The role of agencies and websites builders in this ecosystem: Chinese brands are building their own websites to go overseas 29:14 Chinese companies are doing well in gaming apps 32:00 The B2C market, four main subcategories 33:12 The B2B market and an advertising format 34:10 Opportunities for Chinese companies based on geography 38:40 How do you think Chinese companies are managing their advertisement budget when they already have offices overseas? 42:14 Perception of Chinese brands overseas and mistakes made by Chinese brands in pursuit of quick profits 47:18 Which sectors are the easiest and most difficult to develop overseas from the point of view of a Chinese brand? 48:43 Case study of a Chinese brand released an IPO

With China’s health and wellness market booming, daxue consulting decided to investigate exactly what Chinese perceive to be healthy. In any country, there are many conflicting and controversial ideas of what food and diets are healthy, what diet trends have landed in China, and what traditional beliefs on health are still held today? This survey aimed to understand changing health perceptions in China, including health knowledge, dietary habits, and familiarity with health trends and diets. The data collected stems from 747 respondents, 84% under 30 and 72% from tier 1 and tier 2 cities. ▶ Find daxue consulting’s full survey results on Chinese health perceptions: https://daxueconsulting.com/health-perceptions-in-china/ ▶ Fitness and healthy food go hand-in-hand, listen to our Market Tidbits on China’s transforming fitness market: https://www.youtube.com/watch?v=--EX5HrHLpI Jump to the survey answers: 1:04 Chinese respondents perceived health level of certain nutrients like protein, sugar, and carbs 3:28 Which foods Chinese respondents consider to be healthy or unhealthy 5:13 Chinese perceptions on the importance of each meal 6:57 Modern Chinese beliefs towards TCM and food, what role TCM plays in the diet 9:32 How COVID-19 impacted the daily routine and eating habits of Chinese 10:54 Prevalence of the Keto diet and meal replacements in China 13:20 How Chinese evaluate their own health, and whether they believe they need to lose weight 15:00 Takeaways for brands marketing in China’s health and wellness market

In this episode, we spoke to Chloe Goncalves, ex - International Business Development Manager of Tmall Global (Alibaba, Tmall Greater Paris Metropolitan Region), about everything companies should know if they want to enter the Chinese market, including test periods, budget requirements, marketing strategy, warehousing issues, and much more. Listen and explore: 00:00 Intro 02:40 What are the 2 main types of Tmall Partners (TPs)? TP-service provider and TP-distributor 03:05 What is the ‘three-parted relationships’? A pattern and steps for a brand to sell goods through Tmall 04:10 How much does it cost to get on Tmall Global? one-time deposit, annual fee, and commission fee 06:34 How much of my budget should I invest into Marketing on Tmall Global? 08:58 What warehousing issue should I be aware of with Tmall Global? 4 types of logistics, location, and prices 12:53 Why selling on Tmall Global is a perfect way to test the Chinese market 14:40 What kind of brands are Tmall Global willing to work with? 16:10 On Tmall Global, which segments are already saturated and vice versa which segments are just starting to blossom? 18:09 Surprising case studies of young and relatively small brands in their domestic markets that blew up Tmall Global 20:45 ‘360 strategy’: 种草 22:25 What are the Limitations of Tmall Global vs Tmall? 26:25 What kind of packaging solutions does Tmall Global offer? 28:00 How to transition from Tmall Global to Tmall? Create more touchpoints with your consumers in China 30:15 What is Kaola platform today? 34:10 Can I get access to Tmall Global’s customer data? Using Tmall dashboard35:33 Go further and access request to a data bank 39:13 Should I focus on Chinese spending holidays? Build your consumer base first with smaller festivals and retarget them during the biggest festival, Double 11 44:23 What is the perception of European brands among Chinese consumers 47:27 TMIC initiative #InsiderTalks #TmallGlobal #Crossborder

China’s fitness industry is going through a transformational phase. For one, traditional gyms are closing their doors, and in replace, we see a rise of digital, new retail, and social options. Some of these new Chinese “gyms” are KEEP (a completely digital workout platform), Supermonkey (a member-ship free offline gym with a WeChat mini-program platform), and simple workout videos uploaded on platforms like Bilibili. ▶ Find daxue consulting’s 2019 article on the fall of Chinese gyms: https://daxueconsulting.com/hosa-fitness-closed-doors/ ▶ KEEP case study: https://daxueconsulting.com/keep-fitness-app/ ▶ Supermonkey case study: https://daxueconsulting.com/supermonkey-gym-market-strategy/ ▶ More on Billibilli: https://daxueconsulting.com/commercialization-bilibili-platform/ 00:00 Intro 1:16 Reasons traditional, offline, membership-based gyms are failing in China 2:13 How Bilibili’s fitness videos rose during COVID-19 and Steffi’s insights on video workouts in China 5:15 How Chinese fitness marketing messages have changed from shaming to empowerment 7:17 KEEP – the business model of the Chinese fitness app 8:30 Supermonkey – the business model of the Chinese new-retail gym 10:40 Why the membership model doesn’t work anymore and how fitness apps now monetize 12:50 General China fitness trends and stats Cover image source: Supermonkey #MarketTidbits #FitnessChina #FitnessIndustry

In this episode, we spoke to Ada Yang, Head of Social Community & International Corporate Affairs of Pinduoduo, about the team purchasing marketplace which helps deliver authentic SKUs from different countries to China and has a social mission helping its merchants to live better. Listen and explore: 00:00 Intro 04:01 Pinduoduo as a group purchasing marketplace from a perspective of Head of Social Community & International Corporate Affairs 08:11 PDD is more than a group buying platform 11:16 Team purchasing model that focuses on SKUs 16:15 PDD shopping journey which starts from social apps: how to organize a group of friends to make a purchase 20:24 Pinduoduo vs Kickstarter 25:06 C2M model 28:28 Examples of tailor-made products 28:33 Collaboration with 六神花露水 (the mosquito water) 29:27 Creation of a new flavor for younger consumers together with 瓜子company 30:46 PDD’s partnership policy and creation of customized products 36:20 How big should I be as a merchant to get PDD’s attention? 38:03 PDD offers livestreaming – a tour to your farmland 40:49 Duoduo international: cross-border offering 42:29 Economics of selling on PDD platform, how much is the deposit 45:09 The PDD’s policy & contract terms: warehousing, unsold products, penalties, and more 52:01 Advertisement service on PDD platform: how the audience is targeted 58:40 Price and discount ranges 01:00:39 Collaboration with Amazon and other authentic brands case studies 01:01:35 What’s next for Pinduoduo? #InsiderTalks #Pinduoduo #TeamPurchasing

Nostalgia marketing in China is making brands of all industries go viral. In this market tidbit podcast, we discuss the reasons why nostalgia marketing is so effective among young Chinese and deliberate over daxue consulting’s research on nostalgia triggers in China. Our research results can be downloaded here: https://daxueconsulting.com/nostalgia-in-china/ Show notes: 00:00 Intro 1:05 How nostalgia marketing works 2:35 Why nostalgia marketing is so effective among young Chinese adults 4:00 How to do nostalgia marketing in a modern context 5:20 The methodology for daxue consulting’s nostalgia research 8:00 Discussing the results of the research – nostalgia triggers of home 10:10 Nostalgia scent triggers for each region of China 11:15 Nostalgia for school and tests 18:50 What makes Chinese think of their first crush 22:00 Nostalgic IP starting with cartoons and movies 27:50 Nostalgic snacks and White Rabbits revitalization through nostalgic co-branding 30:00 Our favorite case study – a completely immersive nostalgic restaurant in Shanghai 34:00 McDonald’s and KFC case studies 37:35 The importance of social currency in nostalgia marketing in China 38:40 Tips for brands doing nostalgia marketing in China #MarketTidbits #chinabusinesspodcast #nostalgiamarketing

In this issue, we spoke to Yi He, founder and CEO of WUYI Brand, a Branding and Design Strategy cabinet based in Shanghai and Paris. Listen and explore: 00:00 Intro 02:22 Yi He background and WUYI brand service and focus 03:47 Packaging design and brand thinking design 05:22 Post growth era and Pre growth era 07:16 DTC in China: ‘Direct to consumers’ or ‘Douyin Tmall consumer’? 10:33 ‘Platform-native’ brands 13:34 ‘爆品 phenomenon’: consumers perceive a brand as one product 16:01 A sustainable brand formula: multi-SKU, multi-channel, multi-dimensional content 17:34 Perfect Diary case: how to grow continually in China 21:32 The trend of premiumization of local brands 26:13 Rational & emotional side of the brand 32:45 Magic of persuasion for brands 36:36 Gen Z as new consumers in China 43:51 Values that resonate in China now 47:26 The brand strategy depends on brand size 50:42 Hey Tea study: a modern inspirational brand 52:11 Co-branding with institutions and cultural-driven IPs 56:35 Massive vs Niche #InsiderTalks #BrandingChina #StrategicBranding

In this issue, we spoke to Renata Thiébaut, award-winning e-commerce & Innovation executive and researcher & head of business intelligence at Web2Asia, about China's e-commerce game-changing concepts. Web2Asia is a Shanghai-based full-service digital marketing agency and award-winning Alibaba recommended E-Commerce Operation Tmall Partner ("TP") aka Trade Partner for Tmall, Tmall Global, JD, JD worldwide, Kaola & others providing digital strategy, online performance marketing and e-commerce setup and operations. Listen and explore: 00:00​ Intro 01:26​ Discount coupons are not all mechanisms during Double 11 03:38​ Co-branding is a normal way of doing business in China but what to watch out for 05:00​ The most interesting Double 11 campaign in 2019 - livestreaming together with Kim Kardashian and Viya (薇娅) 06:02​ Co-branding with big designers 09:02​ Marketing calendar for e-commerce in China 12:10​ 2 things to keep in mind to succeed on Tmall 14:02​ Tips for cosmetic brands in particular 16:33​ ‘Pyramid of affiliation’ - 2 models to work with KOLs & KOCs 23:06​ Pros of informal type of live streaming 24:57​ Create a community and debate via live streaming 26:28​ Private Traffic: The future of personalized branding in China 30:26​ New competition created by Chinese brands 34:28​ Keywords in e-commerce for 2020 and 2021

Daxue consulting' YouTube channel: https://www.youtube.com/channel/UCyI6-PBWcHpugJrF67y4eRQ Industry expert Jason Shen from Mobile Now Group, talks about what solution is suitable for your brand based on the data needs of your company, how WeChat mini-programs have almost no data restrictions for brands while other platforms do, and how some native apps are currently outperforming WeChat mini-programs in certain areas. Takeaways: - WeChat mini-program data on users are very accessible to the brand’s owners. However, the massive volume of data is too big to analyze for smaller brands. For brands whose revenue is in the tens of millions per year, an off—the – shelf solution would be fine. The ROI on accessing all the data and crunching it only becomes worth it when companies are doing hundreds of millions in sales each year. - Some functionalities of WeChat mini-programs lag behind native apps in terms of virtual try-on software for fashion brands. However, it is likely that these features will become available soon. - Jason categorizes the data into four general groups which are useful to bands. Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #WeChat #miniprogram

China Paradigms podcast: https://www.youtube.com/c/chinaparadigmbydaxue/videos WeChat mini-program designer Jason Shen tells Daxue Talks about how a WeChat mini-program can be used for e-commerce sales as well as marketing and what are the resulting costs and jobs that the brand must take on. Also, he talks about trends in WeChat mini-program sales & marketing. Takeaways: - If brands want to use their WeChat mini-program as an e-commerce platform the cost is not necessarily much higher than a WeChat mini-program without an e-commerce platform and the cost can be a flat fee or done on a SaaS basis. - However, brands will have to manage the logistics by either keeping it in-house or outsourcing it. Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #WeChat #eCommerce

Creative director at Mobile Now Group and WeChat mini-program designer Jason Shen, shares case studies of famous international brands they have worked for to create WeChat mini-programs. 00:00 Intro 00:25 Let’s see some mini-program case studies! Takeaways: - WeChat mini-programs can be easily tailored to the strategies and goals of the brands operating them. - Some brands use WeChat mini-programs to sell, some use them purely for fan engagement with the brand. Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #WeChat #Casestudy

Daxue's Newsletter: https://daxueconsulting.com/newsletter-2/ WeChat mini-program designer talks about what to do and what not to do when creating a WeChat mini-program for your brand. Also, what entry points are most successful for bringing potential customers to your WeChat mini-program and can you integrate you’re your CRM systems with your WeChat mini-program. 00:00 Intro 00:27 Mini-programs have a ton of entry points; from sharing to QR codes, ads, the list goes on. Which entry points are the most important for brands to focus on, where does most the traffic come from? 02:20 What role does a Mini-program play in consumer retention and CRM? What data can you collect? Is it possible to integrate data from sources like Tmall? Are phone numbers still used as a unique identifier for consumers? 05:55 What are some mini-program design tips that generate traffic, or tips to avoid? Takeaways: - Scanning QR codes is a very common entry point for WeChat mini-programs. - A brand’s already existing CRM system such as Salesforce can be integrated easily with their WeChat mini-program. - It is recommended to keep your brand’s WeChat mini-program easy to use, make it aesthetically pleasing, and importantly, start slow and iterate when creating a mini-program. Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #WeChat #miniprogram

Daxue consulting's Slideshare: https://www.slideshare.net/DaxueConsulting Jason Shen from Mobile Now Group explains what a WeChat mini-program is, their limitations and how long it takes to get one made for your brand. 00:00 Intro 01:48 What are some key differences between WeChat mini-programs and Apps? 03:12 What are the limitations to WeChat mini-programs compared to apps and websites? 06:35 When it comes to creating a mini-program, what is the time commitment and what skills are necessary compared to the development of a native app? Takeaways: - There are 3 main types of solutions when it comes to deciding how customized you want your WeChat mini-program to be. The first and least customized is Off-the-shelf. - The second and more customizable is Made-to-measure. - The third and most customizable is Fully customized. Listen & Subscribe to the Podcast: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #WeChat #miniprogram

WeChat mini-program expert Jason Shen talks to daxue consulting about the benefits of WeChat mini-programs and what kinds of companies should and shouldn’t create one. Jump to questions: 00:00 Intro 00:25 Why should a brand create a WeChat mini-program? 02:07 What kinds of companies should vs. should not create a mini-program? 05:00 What should we know about WeChat mini-program users compared to other audiences? What features do they use most? 07:41 Other than WeChat, many other apps, like Baidu, Alibaba, and ByteDance, have launched their own versions of Mini-Programs, are any of these worth investing in for brands? If so, which brands are fit for which platform’s mini-programs? Takeaways: - WeChat mini-programs offer a lot of the functionality of a normal app but are much lighter and run faster. - WeChat mini-programs should be used by brands that have already been established themselves in the market. - WeChat mini-program users are mostly between the ages of 20 and 50. - There are also mini-programs available on other social platforms but WeChat mini-program are the most effective because users spend so much time on the app. The next most promising platform for mini-programs is TikTok. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #WeChat #mini-program

Daxue's Linkedin: https://www.linkedin.com/company/daxue-consulting/ How can a brand go about implementing a Private Traffic marketing strategy in China? What tools can accompany this approach and can it be carried out successfully in the long run? We asked expert Miro Li for some insider analysis on the topic. Jump to questions: 00:00 Intro 00:28What is the secret to running a successful private traffic campaign in China? What are the must-have elements or tools? 3:00 What role do WeChat mini-programs play in the development of private traffic? 5:35 We know that private traffic can be quite costly with so many employees having to manage groups. Can it be a profitable strategy in the long term? Takeaways: - If using a private traffic strategy, brands should have a comprehensive Social CRM system. They will need an experienced operations team to manage groups. And they will need to engage daily with consumers in the groups. - Private traffic should be used as part of a multi-platform approach marketing strategy. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #C-beauty

Daxue consulting' YouTube channel: https://www.youtube.com/channel/UCyI6-PBWcHpugJrF67y4eRQ Is Private Traffic a panacea for all beauty brands in the China market? Industry expert, Miro Li discusses the questions with Daxue Talks and gives some examples of Chinese beauty brands who have used it to good effect. Jump to questions: 00:00 Intro 00:28 Is a private traffic strategy suitable for all beauty brands? 02:47 Perfect Diary has long been a prime example of a successful private traffic strategy, but what other brands have also seen success using this strategy? Takeaways: - Private traffic may be better suited to smaller brands or brands that are relatively new to the market. For larger, more well-known brands the cost of managing hundreds or thousands of private traffic groups may be too costly. - Private traffic may be more suitable for high-value products. - Perfect Diary is the leader in incorporating a private traffic strategy. Many brands have attempted to copy Perfect Diary’s strategy. Afu is another C-beauty brand that has incorporated a unique and successful private traffic strategy. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #PrivateTraffic

Should a beauty brand use Public Traffic or Private Traffic to promote itself and drive sales in the China market? Beauty market consultant, Miro Li looks at the merits of both strategies. Jump to questions: 00:00 Intro 00:40 Why is private traffic so attractive in 2020? Takeaways: - Private traffic is becoming more attractive because public traffic on market places such as Tmall or JD is becoming more expensive. - Covering all channels is too taxing on a brand and the conversion rate is much lower than private traffic. This is another reason why private traffic is more sustainable for brands. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #privatetraffic

Should your brand use a KOL to promote itself in the Chinese beauty market? We sat down with expert Miro Li to find out. Jump to questions: 00:00 Intro 00:40 Does cooperating with top KOLs or KOCs always bring the best results? Takeaway: When working with KOLs it is important to have clear goals, expectations, and strategies. Dealing with top KOLs such as Austin Li, should be used by brands trying to clear large quantities of stock. Brands looking for a long-term collaboration relationship and evenly distributed sales throughout the year should look to work with a number of smaller KOLs. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #KOC #KOL

Chinese beauty market consultant Miro Li, offers an explanation as to why Perfect Diary has been such a big success story in the Chinese beauty market. Jump to questions: 00:00 Intro 00:27 So Perfect Diary is one of the most successful C-beauty brands, why has it become such a hit with consumers? Takeaways: - One of the secrets behind Perfect Diary’s success is that they have a strong online presence on traditional (Tmall) and emerging (BiliBili and XiaoHongShu) platforms. They also have a strong offline (Sephora stores and Watsons) presence. - They have rapid R&D performance; they launch thousands of new products every year and are hyper-aware of new trends. - They are priced affordably and use different sales techniques. - The fourth reason behind their success is that they invest heavily in marketing across all major platforms, especially social platforms targeting young people. - They also have their own unique strategy for managing private traffic. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #PerfectDiary

China Paradigms podcast: https://www.youtube.com/c/chinaparadigmbydaxue/videos Beauty market expert Miro Li, tells Daxue Talks about some of the most successful domestic brands in China’s beauty market. Jump to questions: 00:00 Intro 00:40 What C-beauty brands are the most successful and popular in China? 01:55 What are some of the relatively new but very trendy C-beauty brands? Takeaways: - In terms of successful C-beauty make-up brands Perfect Diary is the clear winner. Also, Florasis 花西子, Girl Cult, COLORKEY, and Judy Doll have also been successful at gaining market share over the last few years. - Successful C-beauty skincare brands include HomeFacial Pro, Winona, Chando, and Proya. - Trendy C-beauty skincare brands include PMPM (the Chinese Drunk Elephant) and Simpcare.　 - Trendy C-beauty cosmetics brands include You Kiss, Flower Knows, and KALEIDOS. - Another trend has been in the young male skincare market. MAKE ESSENSE is also becoming increasingly popular on XiaoHongShu (RED). Listen & Subscribe to Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #Beauty

Subscribe to daxue's newsletter: https://daxueconsulting.com/newsletter-2/ Miro Li of Double V Consulting sits down to talk with us about the changing beauty market in China and the rise of Chinese brands. Jump to questions: 00:00 Intro 00:27 What are Chinese consumers attitudes towards C-beauty brands when compared with European brands, J-beauty or K-beauty? 01:58 How do C-beauty brands gain market share in the Chinese market? What advantages do they have against the more established international brands? Takeaways: - C-beauty brands are still behind Wester beauty, J-beauty, and K-beauty brands in terms of sales and consumer confidence. However, among Gen Zers and younger consumers, there is a definite spike of interest in C-beauty brands. - C-beauty brands are generally intended for the mass market. - C-beauty brands have a number of advantages over their international competitors when it comes to selling in the domestic market. They are more affordable and have a decent price: performance ratio. Their supply chain and logistics network are cheaper. They are Chinese so they are better at targeting young Chinese consumers. They are more aware of trends occurring and changes in consumer taste, either to do with the platform’s brands are being sold on or the actual products themselves, as such they are faster to react to trends. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #Cbeauty

China's male skincare and make-up market increases at an average annual rate of 13.5%, far higher than the global average of 5.8%. 20% of beauty KOLs on short video platforms such as Kuaishou, DouYin(TikTok) are male, while 16% of beauty KOLs on Weibo are men. 92% of Chinese men use face wash, 63% use lotion. Unlike women, who like to mix and match products and brands, the top-selling men’s products are sets. A comprehensive report about the market for men's beauty products in China offered by daxue consulting, a China-based market research firm, can be found here: https://www.slideshare.net/DaxueConsulting/male-beauty-market-in-china-report-by-daxue-consulting 00:00 Intro 1:03 Male beauty KOLs in China 3:29 Controversial opinions that daxue consulting has seen 4:20 Hashtags on Chinese social media 5:10 Key characteristics of male beauty consumers 6:10 Chinese male consumers preferences for beauty products 10:42 Science behind the products: Consumer education is an essential part of the business 11:24 How brands reach Chinese male beauty consumers 15:48 Advice for beauty brands in the Chinese market 2020 #MarketTidbits #Beauty #China

Nicolas Coster is an expert when it comes to Chinese business law and has 16 years’ experience in China helping foreign companies with the legal issues they face when investing in or liquidating assets in China. In this episode of Daxue Talks he tells us about the criteria that must be met before profits from your investment can be taken out of China. Takeaways: - Irrespective of where the investment comes from, the Chinese government will look into the origin of capital inflows. - Once all taxes are paid on money made in China, there is no issue with taking dividends out of the country to repay investors. - When a parent company takes money out of its China subsidiary, tax rates differ according to the arrangements between the company’s country of origin and China. For most countries the rate is either 5% or 10%, however using a shell company to take profits out of China will incur higher rates of tax. Jump to questions: 00:00 Introduction 00:40 If money is lent outside of China and serves the purpose of buying a company in China, are there limitations on this? 01:15 How do you get the money out of China to pay the capital interest? 02:30 In which context is there a 5% tax? and in which context is there a 10% tax when getting money out of China as a dividend to a parent company? Find our reports here: https://www.slideshare.net/DaxueConsulting Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #Investments