Podcasts about social crm

Director Christopher Nolan once said:“You have to do something that really excites you. It's the things that you can bring to what you're doing that maybe not everyone else is doing. That's what's going to distinguish the thing.”That's the energy we're taking into this episode of Remarkable. Guided by our guest this week, Jellyfish CMO Kyle Lacy, we're taking marketing lessons from the Oscar-winning director, Christopher Nolan. Together, we talk about mastering each channel, building the day-to-day life of your buyer into your content, and much more.About our guest, Kyle LacyKyle Lacy is CMO at engineering management platform Jellyfish, the pioneer Engineering Management Platform that enables engineering leaders to align engineering work with strategic business objectives. There, he helps engineering leaders translate and maximize the business impact of their teams. Kyle has 17 years of experience in high-growth software. Prior to joining Jellyfish in November 2022, Kyle served as CMO of Lessonly. He has also led marketing at Seismic, OpenView, Salesforce and ExactTarget. He is a published author of three books: Twitter Marketing for Dummies, Branding Yourself, and Social CRM for Dummies. He is a marketing and digital trends speaker, having spoken at marketing and technology industry events around the world on content marketing, collaborative consumption, email marketing, technology trends, and more. He has been recognized as one of Indiana's Forty-under-40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year and TechPoint's Young Professional of the Year. But most importantly, he says, he's the father of two boys, an energetic dog, and one too many books on World War II.What B2B Companies Can Learn From Christopher Nolan:Master each channel. Reach a deep understanding of what your audience wants and needs from each channel and create content for it. Kyle says once you've mastered the channels, “you can start creating brand content that is more creative and entertainment oriented and more about the human that's buying the product, not necessarily the product itself.” It's like how Christopher Nolan has mastered fiction with Memento and Inception and non-fiction with Dunkirk and Oppenheimer. He understands what viewers of each genre are looking for and creates content specifically for them.Build the day-to-day life of the buyer into your marketing. Include different storylines and details in your content so that it shows an understanding of your audience and their lived experience. The more your content clicks with them, the more they'll remember your brand when they're ready to buy. Kyle says, “We sell to an engineering leader. There are 500 other things that that engineering leader is dealing with on a day to day basis that might not necessarily pertain to our product, but does lead to exuberance, stress, productivity…the Amazon package being late for his daughter's birthday present. So how do we build more of the day in the life of the buyer into our content? It's the human element that's the most interesting part of marketing.”Quotes*”When you've mastered your craft and you understand the minute technical details that make it enjoyable, whether that's marketing or producing a movie, you can make decisions and take risks because you understand what the impact will be because you've spent so much time obsessing over it. ” - Kyle Lacy*”Christopher Nolan got very lucky that he has a brother that's a very good screenwriter. But he also understands how to surround himself with people that are very good at what they do. And I think part of being a manager - and it doesn't even have to be marketing - is that you have to find the people that truly love their craft and are good at what they do so that the end product, no matter what it is, is the best that you could possibly do.” - Kyle Lacy*”Anybody can tune into a podcast about leadership values. And what does it take to be a great manager? Like there's 500 of them because it's easier to do. It's harder to do what we're doing right now. Y'all prepped for a Christopher Nolan-slash-CMO interview. But it's interesting, right? And that's why people like to be on it. That's why people listen to it. And that's, I think, this idea of illogical marketing, right? Like the more illogical you can be, the more creative it is and the more people enjoy it. It's just hard to grasp for a lot of marketers.” - Kyle Lacy*”I think the nuance Is how you balance the extremely illogical podcast, weird direct mails, lego building sets, all the stuff that I think surprises and delights people with the other things that might not be as fun and creative but drive business value. And that's where I would love to tell you that there's a framework you should follow. But it's, what is enjoyable to the customer? How do you understand that they like it, whether that's an increase in listeners or shares, or you got more people wanting to be interviewed? And then it's that you're hitting the numbers that you put in front of the board, and that's ultimately the value.” - Kyle Lacy*”You kill creativity when you try to apply too much ROI to a project. Doesn't mean you shouldn't track it, doesn't mean there shouldn't be ROI. But you sit down with a creative team and say, ‘Hey, let's think about how many downloads we can get or how much pipeline this thing is going to drive. And they just glaze over. Good creatives glaze over because you're not starting with the most important thing, which is the experience that thing is driving. You can work back, you can figure out the business impact of the thing. And it really depends on the piece of content, right? Like a playbook is going to be different than a podcast.  But I'd like to start with the experience and then back into the business impact because I think it just has more value and people are more creative when you start with the experience.” - Kyle LacyTime Stamps[0:55] Meet Kyle Lacy, CMO at Jellyfish[2:51] Exploring Christopher Nolan's Storytelling Techniques[4:45] The Art of Making Complex Narratives Work[7:31] Christopher Nolan's Unique Approach to Filmmaking[10:14] Applying Nolan's Strategies to B2B Marketing[17:47] Drawing Parallels Between Nolan's Work and Marketing[18:52] Mastering Different Storytelling Formats[21:32] The Human Element in Marketing and Filmmaking[23:51] Exploring the Camera as a Character in Marketing[24:59] The Human Element: The Core of Marketing and Storytelling[26:26] Christopher Nolan's Mastery of Objects in Storytelling[28:04] Marketing Lessons from Nolan's Use of Totems[29:32] The Power of Mascots and Brand Identity[31:33] Creative Choices in Filmmaking: The Case of Bane's Voice[39:17] The Challenge of Balancing Creativity and Business Goals[43:58] Advice for other CMOsLinksConnect with Kyle on LinkedInLearn more about JellyfishAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Here are some of the links referred to in the show. About my time on the show Nikki and Beth in the Morning (2007) https://mothersandsons.blogspot.com/2007/05/interview-with-niki-and-beth-in-morning_06.html An example of Inquire Online Podcast: Episode 18 | Inquire Online - Reputation Management and Transparency https://youtu.be/K_fY5PSsw4E?si=wSJmDd38zd92E1m_ An example of our Linking Into Sales Prodcast (the audio-only one is gone, but we would often record it on Zoom and then convert it to audio). Linking Into Sales #58 with Jon Ferrara, Founder of Nimble.com, the Social CRM https://www.youtube.com/live/0BZFPCf4RN4?si=PSCc_mRk6_Umtu9t My Brief Tips From Success Coach Martin Brossman Podcast (This show) https://open.spotify.com/show/7wmqjVNTeAt9IeREshQhZB?si=6f257979f8034552 The Martin Brossman Show - On YouTube https://youtube.com/playlist?list=PLkbb3dG0GBBwjPL5-ljW4mlSxOUnQbiju&si=J_OICEBtyIu25rLC and on Music.YouTube.com https://music.youtube.com/playlist?list=PLkbb3dG0GBBwjPL5-ljW4mlSxOUnQbiju&si=N6WyHX1XVt_oehxp The Ambient Sounds Project by Martin Brossman https://music.youtube.com/playlist?list=PLkbb3dG0GBBxC-Ze_zL69u2qGEunh_6RT&si=6mYgb0nZqWV8H5ln Supporting Locally Owned Small Businesses with Martin Brossman https://music.youtube.com/playlist?list=PLF_wpIRqZTyvpfjbRwHK5Y1xgfmBee8pI&si=WVx4cVKsUH_MefJq My Success Coaching website is https://Coachingsupport.com . To join Martin Brossman's Small Business Monthly News Letter for useful tips and more, sign-up here: https://bit.ly/MartinsNewsletter If you value this podcast, share it! Email me what shows you like and what you want more of. Please include the word podcast and the show you are referencing in the subject line to martin@martinbrossman.com - Find all my online content at https://linktr.ee/martinbrossman

Ron starts this episode talking about filters about cabin air filters and oil changes : takes a call with comments on electric vehicles and the recent ship fire in Newark NJ : and chats with Marcus Mackell, Director, Social CRM, of Mitchell 1. Visit us at https://www.cardoctorshow.com  See omnystudio.com/listener for privacy information.

What's the best way to manage customer relationships on social today? Who needs a CRM - customer relationship management - system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now. You will discover . . .How to use Influencer Marketing to Grow Your Brand on a BudgetGrowth Hacking Strategies for Small Business with Small BudgetsHow to Build a Community of Micro-influencers To Drive Your BusinessWhy Building Relationships Help Achieve Passion, Plan, And PurposeHow a CRM Can Help You Build Better RelationshipsHow to Build Your Brand As A Trusted Industry Influencer To Grow Your BusinessHow to Turn Your Contacts Into Gold by Nurturing a Community of InfluencersAbout Jon FerraraNimble CEO Jon Ferrara is a successful entrepreneur and firm believer that we're all on this planet to grow, and that the more we can help other people grow, the more we grow. Building products that help people achieve their passion, plan and purpose is the primary reason Jon pioneered contact relationship management with the launch of GoldMine in the 90's, and it's why he launched Nimble, the smart CRM for O365 & G Suite, two decades later. Jon is also a noted speaker on the topics of Social Media's effects on Sales and Marketing. He's been recognized on Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople in The World, and among the Top 50 Social Business Twitter Accounts You Must Follow.Nimble Jon Ferrara on LinkedInAbout Barbara Rozgonyi, Host of Growing Social NowBarbara Rozgonyi attracts attention, builds brands, and connects communities as an inspirational speaker, creative coach for marketing communications, and social selling trainer for sales teams.  An early social media advocate, Barbara launched wiredPRworks in 2006 and founded Social Media Club Chicago in 2008. She lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.#growingsocialnow #barbararozgonyi Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!Cheers to your success,Barbara RozgonyiFounder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer Barbara Rozgonyi on Facebook Barbara Rozgonyi on InstagramBarbara Rozgonyi on LinkedInBarbara Rozgonyi on TikTokBarbara Rozgonyi on TwitterYouTubeGrowing Social Now wiredPRworksBarbaraRozgonyi.com

Neste flashback ou reprise (hashtag#TBT), o Heverton Anunciação foi entrevistado pelo Umberto Allegretti, ex presidente da ABT (Associação Brasileira de Telemarketing) sobre o seu novo livro sobre como atender as redes sociais com o conceito Social CRM, e livro de co-autoria com Eric Lieb. Entrevista para o programa Contato, da JustTV Livro a venda na Amazon: Tudo o que o Google não te respondeu sobre as redes sociais

不知道大家還記得記得，過去在商家消費，常常需要填寫紙本資料加入會員，接下來每個月或是每季會收到郵差送來的目錄和折扣活動。曾幾何時我們的生活已經被科技大大改變，現在消費加入官方帳號，用一支手機即可掌握各家商店的優惠資訊，不僅我們不用再被地址給限制住，商家也能善用這樣的工具去營造良好的消費體驗。 而在這數位化的浪潮中挺身而出的就是「OakMega 大橡科技」他們用核心的 Social CRM 協助商家搭建與客戶真誠溝通的橋樑，為消費者打造 VIP 等級的服務體驗。 本集邀請到的就是 OakMega 的 CEO 暨共同創辦人 Porsche Tsai 蔡柏宣，來跟大家分享他的創業態度與故事～ // 重點整理 //公司文化：從共同的價值觀與心態，到締造北極星核心價值：是遇到問題與挫折之後，具體化出來的自我成長：把問題攤開來檢視，了解自己為何跌倒創業態度：是「找自己」的過程，認識成就感來源 ✌

Kyle Lacy talks shares his experience in the marketing and technology industry. He's been recognized as one of Indiana's Forty-under-40 by the Indianapolis Business Journal.Author of three books: Twitter Marketing for Dummies (Wiley, 2010), Branding Yourself (Pearson, 2011), and Social CRM for Dummies (Wiley, 2012).

What Are Tristan and Jeff Going To Focus On In 2022? Are you excited for the new year? Join Tristan and Jeff as they reminisce over 2021 and prepare you for the new year. What kind of content will set you apart so that you can't be replaced? What do you need to know about algorithms? How can you get remembered more often and get more referrals? Tune in to be inspired! Episode Highlights: Tristan shares about when they did 100 videos in 30 days on TikTok. How does digging deeper into a localized area affect the algorithm? What kind of content makes it so that the big companies can't compete with you? Tristan shares how Jeff does this. How do you make yourself irreplaceable? Taking an understanding of the trends and personalizing to what only you have is key. Tristan explains. Have you heard of Wheel of Time? There is an interesting backstory to its relevance today. It is a good example of bridging the gap through what is trending.  What is exciting about short videos? What aspects of them need to be on point to be searchable? Jeff shares what he is most excited for in 2022. What is it and why? How do you meet your audience where they want to be, that is not a nuisance for them? Jeff shares about Will Penney, who, with his team of 5 people, close 200-250 transactions every year. 70% of his business is referral and he attributes it to his Facebook group. Jeff and his VA are building a way to manage Facebook Groups for people at a nominal cost called Social CRM.  Tristan has recently challenged Jeff to average 3 videos per day on TikTok in 2022. Where did the idea come from?  Jeff and Tristan review a resource called Pyvott (check it out in the ‘Resources Mentioned Section')  Are you a goal setter every year? Jeff shares his experience and success with it.  What is the importance of Stories?   How will you take Social Media seriously in 2022?   Resources Mentioned: Drunk on Social Website: www.drunkonsocial.com Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/  Drunk on Social Instagram: https://www.facebook.com/groups/136264191062786/  Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/  Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en  Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents  Tristan Ahumada YouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagents Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/  https://pyvott.com/

Kyle Lacy brings over 14 years of experience in marketing with a slice of revenue. He is currently Chief Marketing Officer at Lessonly. Prior to joining Lessonly, Kyle held senior positions at OpenView, Salesforce and ExactTarget. He is also the author of three books, Twitter Marketing for Dummies, Branding Yourself and Social CRM for Dummies. He wears monotone, loves history and hates onions.

Kyle Lacy, CMO at Lessonly joins me to talk about his intended legacy. We talk about how he wants to be remembered, what his intended legacy is, and if he thinks it will matter for the next generation to come. Ever wondered why Kyle would choose to spend his last 48 hrs on this earth at The Great Wolf Lodge Water Park?Or why he's so good at compartmentalize a lot of things, and what impact that has on his life and those around him? You will find out so much about Kyle, and something we did not talk about around his legacy in this episode, is that he's an Author of Twitter Marketing for Dummies, Co-Author of  Branding Yourself, and Social CRM for Dummies.  Join us in this incredible conversation next!I'm your host for What Is Your Legacy podcast, Galem Girmay.Thank you for taking the time to listen, I'd love to see your rating and review of this podcast in Apple.

Kyle is the CMO of a VC backed SaaS company. He talks marketing, brand, team building and history. He hates onions too. In the episode we discuss: SaaS Marketing Why you shouldn't measure brand campaigns (really) Surprise and delight prospects and customers Using repeatable templates to speed up marketing activity Working at a software firm that gets acquired In praise of Salesforce Content v content marketing Use of personality in SaaS marketing Recruitment Using Predictive Index in recruitment The challenges of recruiting the right people while growing fast (40 – 215 people) The importance of diversity of background in recruitment Matching culture and marketing Unlimited vacation policies Juggling family, work and WFH Everything Else The history of content marketing Killing push notifications to improve productivity Using direct mail to stand out What's old is new in marketing Making sure marketing has business impact The Stockdale Paradox Kyle's Book Recommendations Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance by Ron Chernow Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth by Patrick Thean Lessons from the Hanoi Hilton: Six Characteristics of High Performance Teams by Taylor Baldwin Kiland and Peter Fretwell. Things we talk about in the show Salesforce's ad that is one of the best around https://www.linkedin.com/posts/markritson_advertising-activity-6759295434704994304-Q1zh The Stockdale Paradox https://www.jimcollins.com/concepts/Stockdale-Concept.html Kyle Lacy Kyle Lacy brings over 13 years of experience in marketing with a slice of revenue. He is currently Chief Marketing Officer at Lessonly. Prior to joining Lessonly, Kyle held senior positions at OpenView, Salesforce and ExactTarget. He is also the author of three books, Twitter Marketing for Dummies, Branding Yourself and Social CRM for Dummies. He wears monotone, loves history and hates onions. Find Kyle on LinkedIn: https://www.linkedin.com/in/kylelacy/ And Twitter https://twitter.com/kyleplacy And Lessonly are here: https://twitter.com/lessonly https://www.instagram.com/lesson.ly/ https://www.linkedin.com/company/lesson-ly/ https://www.facebook.com/lessonlyapp Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

https://www.webtalk.co/jack.bosma My exclusive Webtalk invite link is provided! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/jack-bosma3/message Support this podcast: https://anchor.fm/jack-bosma3/support

My exclusive Webtalk invite link: https://www.webtalk.co/jack.bosma How do you go from growing up so poor there was sometimes no power or food in your home, to self-made millionaire in your twenties, to losing it all and then climbing back to build a product that now ranks as one of the top 6,000 websites in the world? Well that's the rise, fall, and then rise story of RJ Garbowicz. Hear how he built a Social CRM platform that just crossed over 6M members and has a business model that gives 50% of revenues back to the users - hundreds of thousands of dollars paid out already. Now he's pretty sure he can create 1 million millionaires on the platform. SPONSOR: SecureStartup (https://securestartup.com) - Securely and efficiently manage all of the documents between founders and investors. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/jack-bosma3/message Support this podcast: https://anchor.fm/jack-bosma3/support

Barton Goldenberg, CRM pioneer, the founder and president of ISM Inc. and the author of ‘The Definitive Guide to Social CRM' shares practical insights on how companies are leveraging disruptive Digital Transformation technologies. You will learn Top 5 technology trends and examples of how organizations are applying them to achieve digital transformation success. 

How do you go from growing up so poor there was sometimes no power or food in your home, to self-made millionaire in your twenties, to losing it all and then climbing back to build a product that now ranks as one of the top 6,000 websites in the world? Well that’s the rise, fall, and then rise story of RJ Garbowicz. Hear how he built a Social CRM platform that just crossed over 6M members and has a business model that gives 50% of revenues back to the users - hundreds of thousands of dollars paid out already. Now he’s pretty sure he can create 1 million millionaires on the platform.  SPONSOR: SecureStartup (https://securestartup.com) - Securely and efficiently manage all of the documents between founders and investors.  Opening: Allen and RJ discuss how long Allen has been following RJ’s platform webtalk and the exponential growth over the past few years, despite Goliath competitors in the space.  1:34 RJ explains his journey of getting webtalk to 6 million users and his 600k personal followers.  3:30 Allen talks about the comparison to LinkedIn and other social media platforms and RJ explains how webtalk takes those concepts much further (i.e. how about some basic CRM and contact management functionality); and rewards users for engagement.  5:00 RJ breaks down LinkedIn’s approach and business model and where that platform falls short.  9:20 Allen talks about a key incentive to using webtalk, the “sharing the pie” model.  10:20 How webtalk created massive growth utilizing a reward and revenue sharing system for engagement.  16:10 What is RJ’s message to entrepreneurs? It’s a long, hard road.  17:10 Opening Question: How determined and deranged must an entrepreneur be for success? What is the entrepreneur disease?  18:05 RJ says that entrepreneurs sometimes reach the end of their journey when they are too exhausted and need to exit. The bigger your goal, the more difficult. “How bad do you want it?”  19:25 RJ lists a plethora of negatives to being a startup founder when seeking different levels of success. Allen and RJ discuss how your decision to strive for achievement can affect your social life and those around you.  23:17 RJ talks about his history with entrepreneurship and when he knew he was an entrepreneur - it started in grade school!  24:42 Allen and RJ discuss the obsession that is making money while RJ talks about his struggle as a child growing up with very little.  26:00 RJ talks about his first established business in high school. He started a lawn care service through which he hired a couple of his friends to work for him.  26:40 The problems he experienced by being young and having expendable cash, were lots of dangerous vices. He attended military school shortly thereafter to help get his life back on track.  29:10 RJ lost his privileges to drive before he was even old enough to drive because he bought a car for cash at the age of 15!  30:20 Allen lists all of the jobs RJ worked over the years, and RJ learned he could do everything that the companies did and make more money. He harnessed his entrepreneurial spirit and grew ANOTHER business.  33:15 Allen referred to his previous interview with Steve MacDonald, and how some owners sell out too early and short-change both themselves and their investors. His suggestion is to strongly consider hanging on a little bit longer.  34:20 RJ took his check for selling his company and some time away in order to figure out what his next steps were. He learned through years of entrepreneurship, that the Internet and tech was the way of the future.  35:35 Started an online real estate business in 2005, where he was met with rapid growth but short lived success.  37:20 RJ tells how he survived his loss. “Do what you gotta do. I grew up so poor all I had to eat some days were condiments. I can survive this.”  39:10 RJ says “Once you realize you can survive with nothing. You are willing to bet everything”  41:00 He learned early to go after high cash-flow jobs to earn his capital to get some skin back in the entrepreneurship game even after a loss.  41:30 Allen questions RJ about when he created his local nightlife-to-Internet business, and how he monetized the platform.  42:52 The dangers you face when taking on investors (you can be kicked out of your own company) and how RJ navigated his negative experience.  46:20 The birth of webtalk. RJ explains how he came up with the concept, and what problem he wanted to solve for his lifelong journey.  54:10 Allen goes through a guided walkthrough of some of the services of webtalk with RJ.  59:54 RJ gives a brief overview of the roadmap for webtalk throughout the next year - including launch of the mobile app.  1:02:50 Allen asks RJ the final question: “Where do you see yourself in 5 years?”  Webtalk: https://www.webtalk.co Plan Your Start: https://www.planyourstart.com     

What is my brand?; What is social relationship management?; Social CRM platforms, coordinate efforts and campaigns, assign responsibilities, approve content, monitor and measure progress, gain trust and respect, opportunity for humor and empathy, observe interaction with brand social presence, and be proud of your brand's social presence.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20

A question we get all the time... "how much time should I spend on social media"This is the question most agents ask themselves... and we're here to answer it for youThe answer is about HOW you spend your time on social mediaIt can either be a distraction... social mediaOr your highest and best use of your time... your social CRMTo learn how to turn your social media to your social CRM go to www.sekoukrem.com

Daxue's Linkedin: https://www.linkedin.com/company/daxue-consulting/ How can a brand go about implementing a Private Traffic marketing strategy in China? What tools can accompany this approach and can it be carried out successfully in the long run? We asked expert Miro Li for some insider analysis on the topic. Jump to questions: 00:00 Intro 00:28What is the secret to running a successful private traffic campaign in China? What are the must-have elements or tools? 3:00 What role do WeChat mini-programs play in the development of private traffic? 5:35 We know that private traffic can be quite costly with so many employees having to manage groups. Can it be a profitable strategy in the long term? Takeaways: - If using a private traffic strategy, brands should have a comprehensive Social CRM system. They will need an experienced operations team to manage groups. And they will need to engage daily with consumers in the groups. - Private traffic should be used as part of a multi-platform approach marketing strategy. Listen & Subscribe Apple Podcasts: YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh Soundcloud: https://soundcloud.com/user-177979339/tracks Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072 Website: https://daxueconsulting.com/ What is Daxue Talks? Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes. #DaxueTalks #China #C-beauty

Social CRM can play an important role in your marketing strategies, especially in a world that is hyperactive around social networking. In this podcast episode 5 things you can do to increase your social CRM success. More at lenabenjamin.com/empowerbusinessshow-ep86 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/empower-business/message Support this podcast: https://anchor.fm/empower-business/support

Kyle Lacy is the Chief Marketing Officer at Lessonly, a training and enablement software company based in Indianapolis, IN. His team is tasked with leading all things marketing. This includes overall brand strategy, events, content marketing, marketing/sales ops, sales enablement, product marketing and thought-leadership. Before joining Lessonly, Kyle led Marketing Strategies for OpenView, Global content marketing team at ExactTarget and the Salesforce Marketing Cloud managing content in 5 countries and over $15M in pipeline a quarter. He is also the author of three books, Twitter Marketing for Dummies, Social CRM for Dummies and Branding Yourself. In episode 12 of the MOV Podcast, we explored how the role of videos in Sales Enablement and Outbound sales can drive some incredible results. Kyle also spoke about how VC firms use videos for their benefit; and the kind of role that a VC firm plays in helping their partner brands. So without further ado, tune in to learn more such interesting marketing insights and the kind of content and marketing campaigns that Salesforce and other large enterprises produce, only on the Mad Over Videos Podcast by guch featuring Kyle Lacy. #MOV #MadOverVideos #VideoMarketing #Marketing #Content WEBSITE: https://guch.me/ LINKEDIN: @guch https://www.linkedin.com/company/guchme/ INSTAGRAM: @guch.me https://www.instagram.com/guch.me/ FACEBOOK: @guchHQ https://www.facebook.com/guchHQ TWITTER: @guchHQ https://twitter.com/guchHQ

Most companies understand the importance of employee training, with the highest priority being the need for creating the right training resources for increasing effectiveness talent training programs. But for most companies, it always seems to come with a struggle of creating the right training tools and applications for company talent. That's why on today's episode of Powderkeg Pitch, we're featuring a company focused on helping teams learn and practice, and do better work. In today’s episode, you’ll hear from Kyle Lacy, Chief Marketing Officer of Lessonly. Lessonly is a simple learning management software that helps teams learn, practice, and do better work. Kyle had only 5 minutes on the Powderkeg stage to pitch his company Lessonly to a live panel of investors and industry experts from our Martech Madness pitch night we hosted in February of last year featuring some of the most innovative companies scaling in the Mighty Middle. The three experts you’ll hear from in this episode include: --Glenda Akers | GM, Messaging of Salesforce Marketing Cloud --Muhammad Yasin | Executive Vice President of Marketing of PERQ --Ryan Grable | VP Demand Generation, Diligent Today’s Presenter, Kyle Lacy, is the Chief Marketing Officer at Lessonly. Kyle brings over ten years of experience in marketing, strategy, and digital operations. Before joining Lessonly, Kyle held senior positions at OpenView Venture Partners, Salesforce and ExactTarget. He has spent the last seven years traveling the world speaking at marketing and technology industry events, including content marketing, digital marketing strategy, demand generation, and B2B marketing. And is an author of three books, Twitter Marketing for Dummies, Branding Yourself, and Social CRM for Dummies. Tune in for more! Figuring out your next career move doesn't have to be so stressful. So why not try Powderkeg Matches? By joining Matches, you’re joining a community of thousands of top professionals in the Powderkeg community to get connected with outstanding people at the hottest tech companies between the coasts. Get matched with great employers, land your next major opportunity, and get started today! Please enjoy this pitch with Kyle Lacy of Lessonly!

As marketing professionals we know that customer experience is key to a successful brand. Understanding the customer needs and finding a unique approach to engaging them with your company helps build that relationship. A Marketing Leader, Author of multiple books including Twitter Marketing for Dummies and Branding Yourself, Marketing and Digital Trends Speaker, recognized as a Forty-under-40, CMO at Lessonly, Kyle Lacy, delves into ways to understand your customer's experience and implement company culture into first touch points.   Takeaways: Understanding what makes your customers tick, what makes your brand effective in the current market, and how to work your culture as a company into marketing and sales messaging is the future of outbound sales. The consumer's experience is paramount to everything else. There is an art to getting someone's attention. Taking the time to make a more personal outreach email provides the customer with a more human first touch point.  Spend time on enablement and training of representatives to truly understand the audience you are reaching. Infuse your company culture into the first touch. Whether it is useful or simply something fun, this is a great opportunity to be authentic and memorable! As marketing evolves into being more experience oriented, keep in mind the importance of balancing the corporate side of marketing with the entertainment side. Remember to listen to your audience and be mindful of the situation. Simplification is key. Too much software can ruin the experience for the prospect because there is too much going on. There can be complex systems as long as it feels easy for the end user. If a BDR is put under marketing then that leader needs to have experience in owning a revenue number.  Career Advice - Spend time developing your emotional intelligence, especially empathy. When faced in a conflict take a step back and think about the other person. How are they perceiving the situation?   Links: LinkedIn: https://www.linkedin.com/in/kylelacy Twitter: https://twitter.com/kyleplacy KyleLacy.com: http://kylelacy.com/ Lessonly.com: https://www.lessonly.com/ Social CRM for Dummies: https://www.amazon.com/Social-Dummies-Business-Personal-Finance/dp/1118242491/ref=sr_1_1?ie=UTF8&qid=1360336652&sr=8-1&keywords=Social+CRM+for+Dummies Branding Yourself: https://www.amazon.com/Branding-Yourself-Social-Reinvent-Biz-Tech/dp/0789749726/ref=sr_1_1?s=books&ie=UTF8&qid=1360336929&sr=1-1&keywords=Branding+Yourself Twitter Marketing for Dummies: https://www.amazon.com/Twitter-Marketing-Dummies-Kyle-Lacy/dp/0470930578/ref=dp_ob_title_bk   Busted myths:  Only sales leaders can transition to be a CRO - Even though sales leaders have the tendency to transition to lead marketing, CMOs and marketing leaders have just as much capability to transition into sales. A great CRO has to have great direct reports, brand creativity, and a passion for meeting the needs of the customer. These skills can be more impactful when coming from someone with a marketing background.   Shout Outs: 13:38 Kyle Coleman from Clari/Brand and Demand 25:11 Ollie Llama/Lagos, Nigeria 26:58 Chris Savage from Wistia/Market like a media company 27:13 Dave Gerhardt, Privy 27:41 Casey Neistat - YouTuber/Commercials 37:44 Max Yoder - author of Do Better Work 46:11 Lorraine Ball/Kyle's mentor and former boss 1:03:09 Nate Skinner from Oracle   Ways to Tune In:  iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763  Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn  Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show  Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_ Marketing_Show  YouTube - Full video - https://youtu.be/MrNlrx8meDw

The Episode in 60 Seconds Kyle Lacy, CMO of Lessonly, joins us via Zoom from Indianapolis, Ind. to talk marketing/sales alignment, customer experience, leadership during COVID-19, and golden llamas. Kyle brings over 12 years of experience in marketing strategy and digital operations and is obsessed with how technology influences and changes human behavior. Additionally, Kyle has written three books: Twitter Marketing for Dummies, Branding Yourself, and Social CRM for Dummies. This interview delves into: The importance of storytelling in marketing and branding A unified approach to sales and marketing Differentiating your company in some way outside of your product’s features The power of customer experience Lessonly’s approach to COVID-19 challenges The mentality of a successful CMO Our Guest Kyle Lacy leads marketing for Lessonly, a training and enablement software company based in Indianapolis, Ind. Kyle's team touches everything you can imagine when it comes to marketing, including demand generation, content marketing, branding, design, messaging, go-to-market development, and thought leadership. He drives growth at Lessonly using the knowledge he has gained while working at a venture capital firm, the largest software company in the world, and the fastest-growing email marketing company. Kyle has authored three books that have been published in five languages and seven countries. The books include Twitter Marketing for Dummies, Branding Yourself, and Social CRM for Dummies. Kyle has spent the last seven years traveling the world speaking at marketing and technology industry events and has been recognized as as one of Indiana’s Forty-under-40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year, and TechPoint's Young Professional of the Year.  Show Notes Check out Lessonly CEO Max Yoder’s book Do Better Work. Lessonly sends this book to prospects throughout the entire sales cycle. Your best stories come from your customers. They are your best salespeople. Companies either approach the sales funnel with the power of customer experience or a feature push. Where do you stand? A Unified Approach to Sales and Marketing The traditional sales funnel has radically transformed over the last five years. We’ve seen this self-service sales framework begin to develop in marketing where people are doing a lot of research independent from any sales conversations. Kyle Lacy’s marketing team transitioned from being only top of funnel to being full funnel, touching 100% of everything happening at the company. “The team felt renewed. They were more positive. They felt challenged in a good way. And then because of that, because they had the feeling that they were accomplishing something, we started to see success.” - Kyle Lacy As its sales and marketing teams grew, Lessonly then focused on organization and process development to adjust alignment. The True Value of Brand Experience in B2B Tech If you don’t differentiate in some other way outside of features, you’ll just be another demo. Try telling a story that’s a little bit different, a bit more human. A few things Lessonly has done to humanize the sales cycle: Sent prospects Donors Choose gift cards to give to a classroom in need in their city, so kids can do better work, too  Developed a 13-page coloring book to help working parents entertain their kids during quarantine Sent employees, prospects, and customers golden llamas (spray painted by Kyle, himself!) modeled after Lessonly’s mascot, Ollie Llama. Lessonly receives most of its customer feedback from a weekly personal and leadership development newsletter sent by Lessonly CEO Max Yoder. Kyle on sending prospects Golden Llamas… “We don’t talk about Lessonly at all as a product, but it’s a first touch for us. It works extremely well because it’s different, and it has nothing to do with our product.” - Kyle Lacy #SprayPaintingLlamas   Here’s an unboxing of Lessonly’s Golden Llama by Sendoso. Lessonly has also launched a word search, a board game called Llama Land for their software users, and a Lego Llama. (And if you haven't seen Ludacris freestyle the children's book, Llama Llama Red Pajama, check it out.) Kyle Lacy's Mentality as A Successful CMO What’s the essential mentality for a Chief Marketing Officer to be successful? Timeframes. “Marketing directors think in quarters. Chief Marketing Officers should think in years when it comes to strategy development.” - Kyle Lacy Make your customer the hero. To achieve that, avoid a constant focus on feature development and growth. Instead of focusing on the top of the funnel, CMOs and marketing leaders should focus on two things: 1. Owning a revenue number (and a seat at board meetings) 2. Influencing 100% of company decisions that are related to money Lessonly's Approach to Leadership During the COVID-19 Crisis When attempting to make decisions on an unknown, you must over-communicate with your team and over-index on empathy. What Kyle’s team has been doing to maintain company culture during quarantine: Daily stand-ups Spontaneous happy hours 24-hour zoom room Online games Individual check-ins Great Articles on Sales-Marketing Alignment The Missing Piece of Sales-Marketing Alignment 8 Strategies for Internal Communications Alignment How to Master Sales and Marketing Alignment How to Align Sales and Marketing with Revenue Goals

Episodio 51 - Uso de Comunidades para el engagement con clientes durante el #coronavirus En los episodios 49 y 50, menciono las diferencias entre el trabajo remoto y el colaborativo, y el stack de tecnologías que necesitas. En este episodio del podcast menciono los componentes de una plataforma de comunidades como son las redes sociales, el CRM y el software de comunidades que ayudaran a manejar a tus clientes tanto en el mundo de B2B como de B2C. Todas estas soluciones tienen que ir amaradas con un modelo de madurez que también menciono. Estos con los enlaces de los software y temas que menciono en el podcast. Community Roundtable Maturity Model https://communityroundtable.com/what-we-do/research/community-maturity-model/ VanillaForums https://vanillaforums.com/en/ Salesforce Community Cloud https://www.salesforce.com/products/community-cloud/overview/ Sprinklr https://blog.sprinklr.com/sprinklr-community-platform-for-peer-customer-care/ Uso de Marketing y Servicio al cliente con Comunidades https://www.slideshare.net/jesus_hoyos/using-crm-and-marketing-automation-for-higher-education La comunidad de Unitec https://mundocontact.com/unitec-una-comunidad-viva-en-redes-sociales/ https://getsatisfaction.com/corp/resource-center/case_studies/unitec.php Los elementos de un Social CRM y Comunidades https://www.slideshare.net/jesus_hoyos/los-elementos-de-un-roi-para-un-programa-de-social-crm Comunidades y Social CRM https://www.solvisconsulting.com/jesus-hoyos-blog/comunidades-y-social-crm La importancia de Comunidades https://www.solvisconsulting.com/jesus-hoyos-blog/la-importancia-de-las-plataformas-de-comunidades Aspectos para considerar en un Comunidad https://www.solvisconsulting.com/solvis-blog/7-aspectos-que-debes-considerar-para-seleccionar-una-plataforma-de-comunidad-en-l%C3%ADnea https://www.solvisconsulting.com/jesus-hoyos-blog/10-cosas-que-debes-considerar-para-en-una-plataforma-de-comunidad El podcast está en: SoundCloud: bit.ly/2LbVEXj Spotify: spoti.fi/2ULXVbm iTunes: apple.co/2GUZgJa www.jesushoyos.com www.solvisconsulting.com www.cx2advisory.com

About Scott Dodds: Designs, executes, and delivers effective customer engagement and self-service programs, including: Hybrid/multi-channel support to engage where customers are. Online communities for peer support, advocacy and voice of the customer initiatives. Knowledge/self-service experiences to guide customers to the best, fastest answer. Drives customer retention and faster product adoption, increased NPS and CSAT scores, as well as improved case prevention and time to resolve. Has lead cross-functional teams, direct reports, and multi-partner relationships. Specialties: Customer Advocacy, Customer Self-Service, Community Management, E-Commerce, Social Media, Social CRM, Program Management, Project Management, Change Management, Readiness Planning & Risk Management  On this episode, Travis and Scott talk about: online communities business development product management customer success project management and more.. Where to connect with Scott: https://www.linkedin.com/in/scottdodds/ (LinkedIn) https://twitter.com/scottdodds (Twitter) See acast.com/privacy for privacy and opt-out information.

Il CRM è l’approccio strategico attraverso cui l’azienda acquisisce, mantiene e sviluppa la relazione con il cliente mantenendo un livello alto di soddisfazione nel tempo.Nasce negli anni ‘90 con l’introduzione dei programmi fedeltà che permetteva di ricevere premi o accumulare punti, lato consumatori, e raccogliere dati e informazioni utili, lato azienda.Nel tempo il CRM ha acquisito sempre più funzioni che sono esplose con l’entrata dei social network che hanno permesso di amplificare i punti di contatto generando infiniti dati da analizzare.Il nuovo approccio permette di rilevare dati puntuali di consumo, ricevere tutte le informazioni socio-demografiche e di estrapolare informazioni che descrivono esattamente chi siamo, cosa desideriamo, quali interessi abbiamo e cosa condividiamo.L’evoluzione del CRM conferma la centralità delle persone e dei relativi comportamenti ampliando i punti di contatto e aggregazione social.La Digital Customer Relationship, o Social CRM, pone al centro la persona in quanto tale prima di considerarla un consumatore, per analizzare i dati vengono raccolti da tutte le conversazioni, i dialoghi e commenti presenti sui social.Il modello di riferimento e simile al CRM tradizionale nell’approccio analitico, ma rivolto anche a dati destrutturati, nell’aspetto operativo, ma con maggiori variabili da tradurre in azioni, all’aspetto collaborativo, che ha la sua massima espressione nella recezione di stimoli e contenuti degli utenti.

La definizione che dà Paul Greenberg del Social Customer Relationship Management, o Social CRM “è la risposta delle aziende a un consumatore che ha preso il controllo delle conversazioni”.Inizialmente le aziende hanno utilizzato i social network per diffondere contenuti, unidirezionalmente, che rafforzassero l’immagine del brand, ma quasi subito hanno scoperto che attivando la comunicazione le persone pretendono risposte a domande o critiche, quindi sempre più i social sono diventati strumenti di customer care veri e propri per poter relazionarsi e offrire risposte prontamente, si parla di Social Caring.Per poter gestire bene un processo di Social Caring bisogna:1) verificare costantemente i commenti e le risposte degli utenti sui propri account Facebook o Twitter2) Gestire il processo per erogare la risposta coordinando i diversi attori del team3) Misurare i risultati e ricercare le aree di miglioramentoLa gestione delle relazioni può esaurirsi con una rapida risposta attraverso i social network, oppure può prevedere un approccio ai social che estende le attività del Customer Care aziendale.In questo caso gli attori del social care devono essere formati adeguatamente con un approccio ibrido, devono sapersi relazionare secondo le dinamiche social e devono saper gestire il tempo e il modo di risposta.I sistemi evoluti di Social Caring sono integrati al CRM aziendale, in modo da poter identificare il cliente, accedendo ai suoi dati, e rispondere in modo più preciso alla richiesta.Gli obiettivi di un Social CRM sono offrire una gestione integrata della relazione on e offline, incrementare le occasioni di contatto, incidere positivamente sulla soddisfazione della clientela e la propensione a far parlare bene del prodotto o servizio.Grazie al Social CRM è possibile ricostruire il profilo degli utenti, attraverso l’utilizzo dei Big Data, che permettono alle aziende di conoscere con maggiore dettaglio i propri clienti e ottenere una relazione che non si limiti solo agli acquisti.Il Social CRM valorizza la conoscenza degli utenti per segmentare l’offerta e offrire contenuti più affini che rispecchiano i bisogni reali e non presunti delle persone.Il modello per implementare il social CRM prevede diverse fasi, dalla visione, che sarà l’avvicinamento alle persone, alla definizione degli obiettivi, sia in lead che i fan, all'identificazione dei canali per contattare gli utenti, retail, forza vendita, web, social, sito ecc, tenendo anche in considerazione dei dati destrutturati come i buzz. Dopo aver raccolto i dati bisogna analizzarli, compresi quelli destrutturati, attraverso tecniche descrittive e predittive, come quelle offerte dal datamining, passando ad una fase di pianificazione e azione.Sempre più sono ricercati profili aziendali che sappiano interpretare la mole di dati generati, trasformandoli in dati utili per azioni strategiche.

This is the twelfth in the series of interviews with business leaders in the ‘customer' space, leading authors, thought leaders and general all round good guys and gals, that I think that you will find interesting and helpful in growing your businesses. Previously, in Adobe, Customer Experience Management (CEM) and fear in the boardroom, I spoke to Rob Pinkerton, Senior Director of Product Marketing, Customer Experience Management across at Adobe. Today, I want to introduce you to Laurence Buchanan who is Head of CRM & Social CRM at Capgemini here in the UK. Our discussion focused on creating a customer centric business in the modern world.

This is the thirteenth in the series of interviews with business leaders in the ‘customer' space, leading authors, thought leaders and general all round good guys and gals, that I think that you will find interesting and helpful in growing your businesses. Previously, in Social CRM, Customer Centric and Agile Business, I spoke to Laurence Buchanan who is Head of CRM & Social CRM at Capgemini here in the UK. Today, I wanted to Michael Hill of complaintsrgreat.com, a business that specialises in helping businesses manage customer complaints better.

Recently, I spoke to David Meerman Scott in Inbound marketing is about instant communications and creating content – Interview with David Meerman Scott. To follow that and as a result of my attendance at that conference, I met Richard Young (@richard_y), the Director of EMEA at Nimble. He arranged for me to speak to Jon Ferrara, the CEO of Nimble and a veteran and pioneer in the Customer Relationship Management (CRM) and Social CRM space. In the interview, we have a broad ranging discussion about customer relationship management (CRM), social CRM, social media, social business, the changing nature of business, relationships in business and personal and professional effectiveness. This interview makes up number thirty-nine in the series of interviews with authors and business leaders that are doing great things and helping create businesses that customers love.

Today's interview is with Mark Bower, co-founder and CTO of CubeSocial, who are developing and have launched some cool products in the social CRM and customer engagement space, particularly for professional service firms. This interview follows on the back of last week's interview: Employee engagement is a commitment not a campaign – Interview with Stan Phelps and is number fifty-eight in the series of interviews with authors and business leaders that are doing great things and helping businesses innovate, become more social and deliver better service.

In this episode of RadEO, Ross talks to Kelvin Jonck, MD of YouKnow Digital. They talk social media and what entrepreneurs should think about when applying tech in the social space. Kelvin shares what companies need social media and where they need it. They also discuss hiring and how to get the right people on your team. Subscribe on iTunes or Spotify More about YouKnow’s MD, Kelvin Jonck - Kelvin started YouKnow Digital in 2014. YouKnow Digital is a team of digital professionals dedicated to making their clients happy, by enabling them to know their customers and businesses better, through technology. They are a distribution partner to the Brandwatch + Crimson Hexagon, Spredfast + Lithium, Stackla and Domo platforms, which helps brands and digital agencies know their customers better, by implementing world-class Social CRM, AI-powered Consumer Insights, UGC and Business Intelligence solutions. They know Customer Expectations are at an extreme, all-time high and their mission is to help companies improve what they know about their customers, to make better decisions. YouKnow specialises in Deep Social Media Insights, Research & Analytics, Social Media Customer Care, Social Media Marketing, Social Media CRM, User Generated Content and Company-wide Analytics solutions, operating primarily across Africa with clients in South Africa, Kenya, Ethiopia, Egypt and Dubai. Kelvin’s LinkedIn - https://www.linkedin.com/in/kelvinjonck/?originalSubdomain=za YouKnow Digital - https://youknow.co.za/ Show notes - 00.25 - Kelvin’s Elevator Pitch 01.20 - Kelvin’s road to social media tracking systems 08.50 - Big corporations and the teams inside 11.30 - Using tech in the social space 15.57 - The tools and platforms Kelvin uses 18.20 - Does every brand need social media? 23.50 - The journey of scaling 29.45 - Improving the standard with social media 33.40 - Hiring and recruiting juniors versus seniors - RadEO is a podcast for Entrepreneurs by Entrepreneurs. It is hosted by Ross Drakes and Rich Mulholland and produced by the Entrepreneurs Organisation in South Africa. Tune in every 2 weeks to hear conversations with business owners who will share their experiences and stories of what they have learnt building their business and what drives them to keep going. If you have a business and want more information on EO, get in touch or visit our website eonetwork.org

Avinash Kaushik is the author of two bestselling books: Web Analytics 2.0, Web Analytics: An Hour A Day (100% of the proceeds from both books are donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya). Kaushik is The Digital Marketing Evangelist for Google and the Co-Founder and Chief Education Officer for Market Motive. Kaushik is on the Board of Advisors for USC Annenberg School for Communication and Journalism’s Media Impact Project), University of California Irvine’s Web Intelligence Certificate program, and University of Toronto’s Social CRM program. Kauskik has been honored with the Statistical Advocate of the Year award from the American Statistical Association, 2009.Support the show (https://www.digitalanalyticsassociation.org/assoc_subscribe.asp?utm_source=buzzfeed)

Shep Hyken interviews Jon Ferrara. They discuss his company Nimble, the history of CRMs, customer service philosophies, and life. In Shep’s Opening Monologue... He considers the balance between the digital and the human experience in customer service. The Interview with Jon Ferrara:Jon Ferrara created GoldMine, the pioneer CRM program, by synthesizing existing technologies at the time. His goal was to make it easy for companies to manage not only their customers, but their team collaboration and relationships.Previously, less than 1% of companies used CRMs because they focused more on reporting data rather than the relationships between employees and customers.Good customer service begins from the inside; employees need to be unified in their mission to enhance the customer’s journey.CRM’s help you create positive personal connections, which can only have a positive affect your business.Ask yourself how you can add value to every interaction you have with a customer or an employee, even if it’s as simple as a smile. That attention and focus will help grow your business and fulfill you personally.About: Jon Ferrara is the founder and CEO of Nimble and a CRM expert, having created and co-founded GoldMine. He is also a technology entrepreneur and noted speaker about Social Sales and Marketing. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Quotes:  “Service is the new sales.” – Jon Ferrara  Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, the founder of popular social sales and marketing CRM Nimble joins me to discuss the tools you can use to grow your business without spending a dime on marketing. Get the show notes here.

Victoria Murray with OpenWorks and Jack Monson with Qiigo Franchise Business Radio Victoria Murray, Regional Director OpenWorks OpenWorks is a leading national commercial cleaning and facility services company established in Phoenix, Arizona in 1983. With an enduring commitment to providing our customers with the best in class janitorial and facility services, OpenWorks is focused on initiatives that improve our customer's results by consistently making their facilities cleaner, safer and healthier creating a more productive workplace for our customers. Through our Franchise Owners and Preferred Partners, OpenWorks services more than 2500 facilities each day across the United States. We offer more than simple cleaning and maintenance - we help our customers fundamentally improve their work environment. Our services include: janitorial, landscape maintenance, pest control, handyman, supply management and more. Topics to Discuss: How do you describe the OpenWorks franchise to a prospective franchisee? - What is the top 3 reasons someone should choose an OpenWorks franchise? - What is your best advice for people to avoid some of the challenges that come with franchises? What types of characteristics do you look for in a franchisee? What is training/ a typical day like for OpenWorks franchisees? What advice would you give to aspiring entrepreneurs looking to buy a franchise? Web Site / Social Media Links: https://www.linkedin.com/in/victoriamurrayvalen http://openworksfranchise.com https://www.facebook.com/openworksaz https://twitter.com/OpenWorksAZ Jack Monson, Director of Digital Strategy Qiigo Specialties: Content Marketing, Social Media Marketing, Franchise Marketing, Social CRM, SMMS, SAAS, Strategic Planning, Corporate Communications, Public Speaking, Brand Journalism, Marketing & Sales Management, New Business Development, Public Relations, Radio, Broadcasting, Podcasting, Story Telling Qiigo (key' • go) Unlocking Your Digital Potential Qiigo unifies digital marketing for national brands and their locations. Qiigo's mission is to build brand unity and success by helping businesses get found locally. Through superior service and a comprehensive technology platform Qiigo solidifies relationships with clients and provides them with successful, measurable and manageable results. As a Digital Expert, Qiigo is always listening, making suggestions, and providing critical feedback for future success. With Qiigo, businesses can unlock their digital potential. Topics to Discuss: Social Media for Franchise Development Web Site / Social Media Links: https://jackmonson.com http://socialgeekradio.com https://www.linkedin.com/in/jackmonson https://twitter.com/jackmonson The Franchise Business Radio show is a platform to bring together franchise professionals and resources to connect, educate, and collaborate to serve the franchise community and the franchise consumer. Spotlighting Leaders in the Franchise Industry Experts in funding, legal, marketing and consulting. Franchise Business Radio hosted by: Pam Currie, Founder Franchise Intellect Made possible in part by: Franchise Intellect, visit: www.FranchiseIntellect.com Social Joey, visit: www.SocialJoey.com To nominate or submit a guest request visit: www.FranchiseBusinessRadio.com To view guest photos from this show, visit: www.ProBusinessPictures.com ‹ › × × Previous Next jQuery(function() { // Set blueimp gallery options jQuery.extend(blueimp.Gallery.prototype.options, { useBootstrapModal: false, hidePageScrollbars: false }); });

Victoria Murray with OpenWorks and Jack Monson with Qiigo Franchise Business RadioVictoria Murray, Regional DirectorOpenWorksGuest BIOOpenWorks is a leading national commercial cleaning and facility services company established in Phoenix, Arizona in 1983. With an enduring commitment to providing our customers with the best in class janitorial and facility services, OpenWorks is focused on initiatives that improve our customer's results by consistently making their facilities cleaner, safer and healthier creating a more productive workplace for our customers.Through our Franchise Owners and Preferred Partners, OpenWorks services more than 2500 facilities each day across the United States. We offer more than simple cleaning and maintenance - we help our customers fundamentally improve their work environment. Our services include: janitorial, landscape maintenance, pest control, handyman, supply management and more.Topics to Discuss: How do you describe the OpenWorks franchise to a prospective franchisee?- What is the top 3 reasons someone should choose an OpenWorks franchise?- What is your best advice for people to avoid some of the challenges that come with franchises? What types of characteristics do you look for in a franchisee? What is training/ a typical day like for OpenWorks franchisees? What advice would you give to aspiring entrepreneurs looking to buy a franchise?Web Site / Social Media Links:https://www.linkedin.com/in/victoriamurrayvalenhttp://openworksfranchise.com/https://www.facebook.com/openworksazhttps://twitter.com/OpenWorksAZJack Monson, Director of Digital StrategyQiigoSpecialties: Content Marketing, Social Media Marketing, Franchise Marketing, Social CRM, SMMS, SAAS, Strategic Planning, Corporate Communications, Public Speaking, Brand Journalism, Marketing & Sales Management, New Business Development, Public Relations, Radio, Broadcasting, Podcasting, Story TellingQiigo (key' • go) Unlocking Your Digital PotentialQiigo unifies digital marketing for national brands and their locations. Qiigo's mission is to build brand unity and success by helping businesses get found locally. Through superior service and a comprehensive technology platform Qiigo solidifies relationships with clients and provides them with successful, measurable and manageable results. As a Digital Expert, Qiigo is always listening, making suggestions, and providing critical feedback for future success. With Qiigo, businesses can unlock their digital potential.List Any Topics You Would Like to Discuss:Social Media for Franchise DevelopmentWeb Site / Social Media Links:https://jackmonson.com/http://socialgeekradio.com/https://www.linkedin.com/in/jackmonsonhttps://twitter.com/jackmonsonThe Franchise Business Radio show is a platform to bring together franchise professionals and resources to connect, educate, and collaborate to serve the franchise community and the franchise consumer. Spotlighting Leaders in the Franchise IndustryExperts in funding, legal, marketing and consulting.Franchise Business Radio hosted by:Pam Currie, FounderFranchise IntellectMade possible in part by:Franchise Intellect, visit: http://www.FranchiseIntellect.comSocial Joey, visit: http://www.SocialJoey.comTo check out more episodes visit: http://www.FranchiseBusinessRadio.comTo view guest photos from this show, visit: http://www.ProBusinessPictures.comTo nominate or submit a guest request visit: http://www.OnAirGuest.com

http://www.thesaleswhisperer.com/blog/sharpspring-crm http://ReferWes.com http://BestCRMForMe.com ConvertFlow helps you be relevant Like Amazon, he also does on-site retargeting  Works on any CMS or HubSpot COS Add to header of site. Integrates with Infusionsoft, HubSpot, Drip, AWeber, MailChimp, autopilot, Intercom, ActiveCampaign, mailerlite Social CRM update. Starts at $49/mo Offers a “pre-hook” to nudge visitors. (49% opt-in) Turns into a “side hook” with three options 1) Start a free trial 2) Learn on-site retargeting 3) Watch an on-demand demo Uses HotJar Duplicate Templates, Re-use them Focused on automating the on-site experience. Flows—like a Campaign Builder for your website. Stages are like lifecycle stages in the HubSpot Buyer’s Journey. Broadcast—broadcast a CTA on your site for things like a webinar. Agency option with Accounts

30 Day Free Trial with this link. http://www.thesaleswhisperer.com/blog/nimble-crm-sushi http://BestCRMForMe.com http://www.thesaleswhisperer.com/vastaffer Synchronize Tasks between CRM and Office 365 or Google Apps for Business Relationships are "messy" and can cross channels You need a CRM to work across all of your social media platforms to work with you and work for you Put your contacts in the cloud, even if you're a solo salesperson How does Salesforce buying Relate.IQ compare to Nimble CRM? Who's the ideal customer for Nimble? 40 million Outlook users now get Nimble pre-loaded on Outlook mobile to get instant insight on prospects and customers Empower your customer-facing team members Are they an ESP (Email Service Provider)? How do they handle mobile? How do they integrate with Gmail? Do they have a Chrome extension? A Safari extension?

Social CRM is essential these days as it can really help sales people tap into what their customers want.

Die Shownotes zur Sendung findest du unter www.socialgenius.de/007 Social Media Podcast Episode 7: Martin Szugat im Podcast InterviewMartin Szugat ist Gründer und Geschäftsführer von Datentreiber: einer Beratung für datengetriebene Unternehmen und Social Data Experte. Er wird uns im Interview erzählen, wie man vom Bioninformatiker zu den sozialen Medien kommt, wie Wikipediaartikel Kinobesucherzahlen vorhersagen können und wie der Social Media Manager soziale Daten erfassen, strukturieren und analysieren kann. Auch verrät uns Martin den Trick, wie man es schafft, während man auf seinen Flug wartet, zum Programmdirektor einer Berliner Predictive Analytics Konferenz zu werden.   Vom Bioinformatiker zum Experten für Social Data und Konferenzkoordinator der Predictive Analytics World Berlin Im Folgenden einige der Fragen, die wir Martin Szugat im Laufe des Interviews gestellt haben. Die Antworten darauf gibt’s im Podcast: Wie kann der Data Scientist, dem Social Media Manager helfen? Welche Tools gibt es für Social Monitoring? Welche Daten sind für mein Unternehmen überhaupt relevant? Wie werte ich die gewonnen Daten richtig aus und wie setzt man die Daten in den passenden Kontext? Influencer Marketing vs Marketing mit der kritischen Dichte: Wie ensteht Viralität? Warum Martin Excel großartig findet? Social CRM – was ist das und braucht’s das ? Und natürlich beantwortet uns Martin die elf genialen Geheimtipps: Wie wird man zum socialgenius?

[Legacy post: Small Business Talent] Are you trying to integrate social sales tools like LinkedIn and Twitter into your sales process? A Social Customer Relationship Management (Social CRM) solution can help you do it. But deciding which Social CRM solution is the best fit for your needs can be confusing. This is an important sales and […] The post Tap the Power of Social Selling with Craig Jamieson and The Small Business Guide to Social CRM appeared first on Smart Solo Business.

VISITA IL SITO > http://www.youmediaweb.comWeb Marketing 24 è il Podcast in italiano con News, Idee e Consigli su Web Marketing ed Editoria Digitale.Argomenti: posizionamento sui motori di ricerca, email marketing, social media marketing, viral marketing, video marketing, Google, Google AdWords, Google AdSense, Google Analytics, SEO, Search Engine Oprimization, SEM, Search Engine Marketing, Facebook, Twitter, Pinterest, Linkedin, Instagram, Google+.© 2014 YouMediaWeb - Mixed by Radiospeaker.it

VISITA IL SITO > http://www.youmediaweb.comWeb Marketing 24 è il Podcast in italiano con News, Idee e Consigli su Web Marketing ed Editoria Digitale.Argomenti: posizionamento sui motori di ricerca, email marketing, social media marketing, viral marketing, video marketing, Google, Google AdWords, Google AdSense, Google Analytics, SEO, Search Engine Oprimization, SEM, Search Engine Marketing, Facebook, Twitter, Pinterest, Linkedin, Instagram, Google+.© 2014 YouMediaWeb - Mixed by Radiospeaker.it

The power of Big Data technology is being successfully applied to understanding such complex unknowns as consumer sentiment and even intent. That understanding then vastly improves how retailers and myriad service providers manage their users' experiences -- increasingly in real time. Fortunately, today's consumers are quite willing to share their intents and sentiments via social media, if you can gather and process the information. Hence the rapidly developing field of social customer relationship management, or Social CRM.

Do you want to know more about your customers and prospects so you can serve them better? Are you wondering what social CRM is and how your business can benefit from it? In this episode, I interview Kyle Lacy, director of global content marketing and research at Salesforce ExactTarget Marketing Cloud. He's authored numerous books, including Twitter Marketing for Dummies and Social CRM for Dummies.  Show notes: https://www.socialmediaexaminer.com/100

Il Podcast riassume la 4 tappe del Social CRM Trip - un viaggio nella galassia del servizio clienti attraverso i Social Network. Rivivi le 4 tappe su socialmediascrum.com:- http://bit.ly/SocialCRM-Trip1 - http://bit.ly/SocialCRM-Trip2- http://bit.ly/SocialCRM-Trip3- http://bit.ly/SocialCRM-Trip4

Il Podcast riassume la 4 tappe del Social CRM Trip - un viaggio nella galassia del servizio clienti attraverso i Social Network. Rivivi le 4 tappe su socialmediascrum.com:- http://bit.ly/SocialCRM-Trip1 - http://bit.ly/SocialCRM-Trip2- http://bit.ly/SocialCRM-Trip3- http://bit.ly/SocialCRM-Trip4

Social CRM and social selling are two terms which I have seen go from obscurity to mainstream business topics in the past 24 months. Jon Ferrara CEO and Founder of Nimble, an early innovator in social CRM and social selling technology, took time out of his schedule to share with us the latest innovations in […]

Social CRM and social selling are two terms which I have seen go from obscurity to mainstream business topics in the past 24 months. Jon Ferrara CEO and Founder of Nimble, an early innovator in social CRM and social selling technology, took time out of his schedule to share with us the latest innovations in […]

How do you create and leverage technology to provide a huge value to businesses? Listen to our interview with Pamela O'Hara, Founder of BatchBook.com to find out! Pamela O'Hara started BatchBook.com in 2006 as a way to create a "digital rolodex." As a business woman and a mother, Pam is committed to running a company that can adapt to the unique needs of both its employees and its customers to foster better organization, increased productivity and a more balanced life.

[Legacy post: Small Business Talent] If you’re a self-employed professional selling business-to-business services, then you’re probably trying to better integrate social sales tools into your sales process. This can be frustrating if you haven’t found a Social CRM solution that can help you to do it efficiently. Fortunately, my guest on the podcast today is […] The post Creating Your Social Sales Toolbox with Craig Jamieson appeared first on Smart Solo Business.

This episode of the More Clients Podcast is an interview with Eric Quanstrom, Chief Marketing Officer of Social CRM vendor Nimble. Before jumping straight in to the podcast I want to explain a little bit about Social CRM and how we can use it to help us win clients. CRM or Customer/Client Relationship Management systems have been around for quite a while. They allow you to store client and prospect profiles, log any communications you have with them, plan activities with them and (on some systems) to plan and track specific sales opportunities. What Social CRM systems do is add […]

This episode of the More Clients Podcast is an interview with Eric Quanstrom, Chief Marketing Officer of Social CRM vendor Nimble. Before jumping straight in to the podcast I want to explain a little bit about Social CRM and how we can use it to help us win clients. CRM or Customer/Client Relationship Management systems have been around for quite a while. They allow you to store client and prospect profiles, log any communications you have with them, plan activities with them and (on some systems) to plan and track specific sales opportunities. What Social CRM systems do is add […]

Annually, we have John Jantsch on as a guest of the podcast. We like having him because he always, always gives sales people a fresh look at business development. This episode is no different as Bill interviews John on marketing tips for sales people. John also dives into some trends facing sales folks, and even slightly offends sales managers (all in good fun though). Also mentioned in this podcast: John's blog - Duct Tape Marketing http://www.ducttapemarketing.com/blog/ John's book - Referral Engine http://www.amazon.com/The-Referral-Engine-Teaching-Business/dp/1591844428 Creativelive.com - Watch John LIVE! http://www.creativelive.com/ Nimble.com - Social CRM http://www.nimble.com/

La inteligencia social es un término que cada día gana más fuerza en las planificaciones estratégicas de las empresas, y más concretamente en la parte de redes sociales, ya que consiste en la gestión de la sinergia de opiniones y datos entre los distintos usuarios, que conforman un sistema de datos vivo que ofrece a las empresas una información muy útil para la toma de decisiones, el concepto 2.0 en estado puro.

La inteligencia social es un término que cada día gana más fuerza en las planificaciones estratégicas de las empresas, y más concretamente en la parte de redes sociales, ya que consiste en la gestión de la sinergia de opiniones y datos entre los distintos usuarios, que conforman un sistema de datos vivo que ofrece a las empresas una información muy útil para la toma de decisiones, el concepto 2.0 en estado puro.

CloudForce NY 2012 is here and we talk about it as well as Salesforce moving away from Oracle tech and answer the question of what is Social CRM and is anyone using it?

AK Stout and Deb Evans will be joined by Andy Steggles, President of Higher Logic, a social media and mobile software company. Andy is also the author of "Social Networking for Non-Profit: Increasing Engagement in a Mobile and Web 2.0 World  http://higherlogic.com/snfnp. Andy will share how to connect, collaborate, engage and empower franchisees with a connected digital community. “An engaged community converts to better retention, more effective recruitment and higher revenue”. We will learn how a Social CRM (an online platform for creating private and secure communities) builds engagement and sharing within an organization. He will also share how a Social CRM can bring new life to conferences and engagement with local communities. Join the Conversation Tweet your questions using #SocialGeekRadio or join us in the chatroom live. Don't forget to engage with us on Facebook where we post social technology tips and tricks. If you missed previous #GeekItOut segments, check out our Pinterest board. Social Geek Radio Sponsors Saying It Social, LLC and Deb Evans Consulting, LLC

Joe Hackman catches up with Adriel Hampton of NationBuilder to get the details on the latest features.Adriel Hampton is chief organizer at NationBuilder and founder of Gov 2.0 Radio. At NationBuilder, he works with consultants and NationBuilder customers around the world to help drive success with the world's first Community Organizing System.

Danny Brown VP of Partner Strategy at Jugnoo joins host Joe Hackman to discuss what Social CRM is and why you might want to use it.  More about our guest: Danny Brown is the VP of Partner Strategy at Jugnoo, an Internet and media technology company helping make the social web simple, accessible and monetizable for all. An award-winning marketer and blogger, Danny is recognized as one of the leading marketing bloggers in the world and syndicated across the WebProNews, Newstex, AllTop and Social Media Informer networks. It tops the Hubspot Hot 100 Marketing Blogs list, and was one of Social Media Examiner's Top 10 Social Media Blogs in 2011. He is the founder of For Bloggers By Bloggers, a free blog resource center helping bloggers take their content and goals to the next level.

The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Satya Krishnaswamy, CEO of Next Principles. Next Principles was recognized by SNCR for its Social CRM application. Here is a description of the Next Principles winning entry. Satya founded Next Principles in 2010. He has more than 17 years of enterprise software experience in a wide variety of roles including pre-sales, business development, software development and project management. Satya spent more than 14 years at SAP, both in Asia Pacific and the U.S. His involvement with CRM dates to the late 90s when he led SAP's first CRM team in Asia Pacific. Satya also held leadership roles within teams in the Offices of the CEO and the CTO in SAP Labs, Palo Alto. The podcasts are being produced by Steve Lubetkin of Lubetkin Global Communications LLC, a Senior Fellow of SNCR and a member of the SNCR Advisory Board. The podcast series appears weekly on Thursdays over the next several months.       Subscribe to the RSS feed for the SNCR podcast. Subscribe to these podcasts in the Apple iTunes Music Store. (Coming shortly.)

The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Satya Krishnaswamy, CEO of Next Principles. Next Principles was recognized by SNCR for its Social CRM application. Here is a description of the Next Principles winning entry. Satya founded Next…

This past week celebrated the third annual “Community Manager Appreciation Day“.  As I saw the tweets roll by, I realized I have become increasingly frustrated and worried that the roll of Community Manager is not yet defined as strategic and is often […]

Cuando llevamos a cabo una Estrategia Empresarial en Redes Sociales, es importante poder gestionar toda la información que recibimos por parte de los usuarios de una manera efectiva con el fin de poder atender a todos los clientes y gestionar adecuadamente el feedback que recibimos. Para ello existen los llamados Social CRM o herramientas de atención al cliente en Redes Sociales, y hoy quiero hablaros de Conversocial, una herramienta que te ayudará a gestionar todos los comentarios que recibas a través de Facebook y Twitter.

Cuando llevamos a cabo una Estrategia Empresarial en Redes Sociales, es importante poder gestionar toda la información que recibimos por parte de los usuarios de una manera efectiva con el fin de poder atender a todos los clientes y gestionar adecuadamente el feedback que recibimos. Para ello existen los llamados Social CRM o herramientas de atención al cliente en Redes Sociales, y hoy quiero hablaros de Conversocial, una herramienta que te ayudará a gestionar todos los comentarios que recibas a través de Facebook y Twitter.

Loïc Moisand est co-fondateur et Directeur General de Synthesio, une société spécialisée en Social CRM et eReputation. Synthesio fournit aux marques des tableaux de bord et études ainsi qu'une plate-forme de dialogue pour les aider dans leur stratégie sur les médias sociaux. A retenir que Synthesio propose désormais un service de monitoring/veille en 30 langues. Entretemps, vous pouvez trouver les show notes sur www.minterdial.fr ou bien me suivre sur mon tweeto francophone @mdialFR, sinon, sur mon Tweeto anglais @mdial. Je blog également en anglais sur www.themyndset.com.Bonne continuation.

Dimelo (anciennement Feedback 2.0) est une agence de social CRM, qui fournit une suite de logiciels pour gérer la présence internet et la conversation, entre les réseaux sociaux et les forums. Dimelo, comme Eric en parlera, est très centré sur la recherche d'un retour sur investissement. Comme le dit leur baseline: "Drive Profitable Conversations" (générer des conversations rentables). Dimelo s'affiche comme la première agence socialCRM sur l'Europe et a beaucoup de grands comptes, dont BNP Paribas, Orange et Barclays.

Filling in for Deb Evans and AK Stout for this episode of Social Geek Radio is former SGR co-host BJ Emerson, VP of Technology for Tasti D-Lite.  Joining him will be Jack Monson, Vice President of Engage121, a social CRM platform.  If you've ever wanted listen more effectively and have better connections with your customers online, you'll want to hear about Social CRM. This episode will cover the basics as well as get into some details of Customer Relationship Management and social media. 

Today’s social media podcast (direct download here) is focused on social customer relationship management. Social SCRM (#SCRM on Twitter) is really where sales and social media form a nexus point with customer service, leadership and community. This of course is assuming we use the Social CRM for its intended purpose. Too many organizations fall in […]

Today’s social media podcast (direct download here) is focused on social customer relationship management. Social SCRM (#SCRM on Twitter) is really where sales and social media form a nexus point with customer service, leadership and community. This of course is assuming we use the Social CRM for its intended purpose. Too many organizations fall in […]

This week we turn the tables and interview Jim Love on the topic of Social CRM. Jim is the CEO of Chelsea Consulting and also runs its subsidiary, Performance Advantage. Jim is an expert in IT - but has a particular knowledge in the area of CRM. Join us for an interesting discussion on this exciting and emerging topic.

This week we turn the tables and interview Jim Love on the topic of Social CRM. Jim is the CEO of Chelsea Consulting and also runs its subsidiary, Performance Advantage. Jim is an expert in IT - but has a particular knowledge in the area of CRM. Join us for an interesting discussion on this exciting and emerging topic.

Interview with Brian Vellmure, Business Strategist, CRM Specialist, Profit Driver, Problem Solver and speaker at CRM Evolution, August 2nd-4th in New York City. Tune into this podcast for a sneak peak on Vellmure's program and what the CRM crystal ball holds for our industry.

Interview with Brian Vellmure, Business Strategist, CRM Specialist, Profit Driver, Problem Solver and speaker at CRM Evolution, August 2nd-4th in New York City. Tune into this podcast for a sneak peak on Vellmure's program and what the CRM crystal ball holds for our industry.

Greg Meyer is the Customer Experience Manager and listening post for Gist. His past experience includes Expedia, where he led the Agent Tools Team in Global Customer Operations supporting a world-wide Customer Service and Sales team. Prior to Expedia, Greg built and delivered e-learning content and applications for Service and Sales Representatives at T-Mobile USA. He is a start-up veteran of several early stage companies including Netegrity (now part of CA), eRoom (now part of EMC), and Allaire (now part of Adobe). In addition to his ability to translate simultaneously between English and Geek, Greg is a photographer and artist.

Greg Meyer is the Customer Experience Manager and listening post for Gist. His past experience includes Expedia, where he led the Agent Tools Team in Global Customer Operations supporting a world-wide Customer Service and Sales team. Prior to Expedia, Greg built and delivered e-learning content and applications for Service and Sales Representatives at T-Mobile USA. He is a start-up veteran of several early stage companies including Netegrity (now part of CA), eRoom (now part of EMC), and Allaire (now part of Adobe). In addition to his ability to translate simultaneously between English and Geek, Greg is a photographer and artist.

Former Gartner Analyst Esteban Kolsky addresses key learnings in social CRM in addition to misconceptions about Enterprise 2.0, social media and customer management.

Former Gartner Analyst Esteban Kolsky addresses key learnings in social CRM in addition to misconceptions about Enterprise 2.0, social media and customer management.

Michael Thomas, Principal of Effective Engagements, talks with Customer Management IQ about social business strategy and why CRM is the most exciting technology space today. Michael is a well established authority on CRM (Customer Relationship Management) and Social CRM strategies and best practices. Michael is also known for his understanding of the Social and Mobile audience and how to engage this group on their terms.Effective Engagements is a Social CRM Consultancy promotional company and Director of Social CRM Strategies with Social Strategy1, a managed social media monitoring and strategy solution.His expertise in CRM and Social Media has given him great insights into Social CRM strategies and assisting companies extend their current CRM strategies to the Social CRM realm. He was named one of the Rockstars of Social CRM by the Social Media Listening Platform solutions Radian6 and serves on their Social CRM Leadership Council.

Michael Thomas, Principal of Effective Engagements, talks with Customer Management IQ about social business strategy and why CRM is the most exciting technology space today. Michael is a well established authority on CRM (Customer Relationship Management) and Social CRM strategies and best practices. Michael is also known for his understanding of the Social and Mobile audience and how to engage this group on their terms.Effective Engagements is a Social CRM Consultancy promotional company and Director of Social CRM Strategies with Social Strategy1, a managed social media monitoring and strategy solution.His expertise in CRM and Social Media has given him great insights into Social CRM strategies and assisting companies extend their current CRM strategies to the Social CRM realm. He was named one of the Rockstars of Social CRM by the Social Media Listening Platform solutions Radian6 and serves on their Social CRM Leadership Council.

In this interview Lauren Hall-Stigerts talks with Customer Management IQ about some of the exciting software and technology developments from Ngenera and other key learnings from the Social CRM Summit in Atlanta this year.

In this interview Lauren Hall-Stigerts talks with Customer Management IQ about some of the exciting software and technology developments from Ngenera and other key learnings from the Social CRM Summit in Atlanta this year.

I believe that CRM or customer relationships management software is going to be going through some major changes in the next 24 to 36 months.  Not all organizations will have a need for this change, but for those of us who will benefit from this next generation CRM it is an exciting development. Jeremiah Owyang […] The post Social CRM The Future of Sales and Marketing? appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.