Podcasts about new marketing model

Chris Walker and Megan Bowen hosted another Demand Gen Live community event this week. They covered three pre-set agenda topics: (1) The Demand Waterfall: Is it time for a new demand model?; (2) The 6 pillars to build your word of mouth strategy; (3) The big problem companies face when only focusing on capturing demand. Chris also opened the stage to a live Q&A and answered questions from the community in regards to quality vs. quantity of leads, content distribution and promotion, creating content at and around conferences and live events, and social listening. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm. Register for tomorrow's Demand Gen Expert Session here.

We've been urging B2B companies to transform digitally for many years. Now, COVID-19 has put so much pressure on everyone that even the most reluctant of businesses have finally moved … Lire la suite The post Digital-First: B2B Businesses Should Transition to a New Marketing Model appeared first on Marketing & Innovation.

Author Joseph Jaffe returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss his book, "Z.E.R.O.: Zero Paid Media as the New Marketing Model," one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about: being quarantined in Westport, Connecticut, his daily TV show, the best strategies for companies coping with Covid19, fried chicken, booze, and porn. Cheers! Click here for show notes... https://www.salesartillery.com/authors-quarantine-cocktails/joseph-jaffe

Berkaca dari berbagai peristiwa hari ini, mulai dari kebakaran hutan yang membasmi milyaran spesies di Australia, Banjir di berbagai kota di dunia dan Virus Novel Corona Pneumonia dari Wuhan yang menginfeksi 35 ribu jiwa dan membunuh 831 orang sampai per tanggal 9 February 2020 ini, Pemasaran menjadi sangat berbeda dan memerlukan definisi baru. simak pendapat saya tentang New Marketing Model ini.

We're increasingly managing our lives by subscriptions: from entertainment products like Netflix, through food shopping services like Hello Fresh, to more esoteric opportunities like Cannabox. The subs sector has grown 100% per year over the past five years, so how much further can it go? Recorded live with an audience in the atrium at the top of London's iconic Gherkin building, Paul and Mark discuss subscriptions with Financial Times Global Marketing Director Fiona Spooner and Automated Creative CEO and Shiny New Objects podcast presenter Tom Ollerton. +++++++++++++++++++++++++++++++++++++ Don't forget to subscribe on iTunes and Stitcher. Listen on Spotify. And please leave us a review. You can get in touch with Wax Lyrical at podcast@wearewaxon.com +++++++++++++++++++++++++++++++++++++ www.wearewaxon.com

In this bonus episode, I share with you how the online market is shifting and what will make the biggest difference in getting clients and creating success for your online business moving forward!   Get access to more livestreams like this https://www.facebook.com/groups/litupandloadedentrepreneur/  Learn more about Lacey https://www.alituplife.com/ Learn more about the show http://www.alituplife.com/podcast/

Episode #38 - The Marketing Geeks continue to bring elite marketing talent to drop value bombs on our listeners. Today, Admiral Joseph Jaffe joins Justin Womack and Andros Sturgeon for a deep dive discussion on all things marketing.  Joseph Jaffe is one of the most sought after consultants, speakers, and thought leaders on innovation, marketing, new media, and social media. He is a 5x published author, a serial entrepreneur, and a self-proclaimed rabble rouser. Joseph is the creator of the blog "Jaffe Juice" and the host of the podcast that shares the same name.  Admiral Joe will be releasing a brand new book later this year (2019) which is titled "Built to Suck: The Inevitable Demise of the Corporation... and How to Save It?" In this interview, we preview many of the topics covered in this book including what Joseph believes causes corporations to "suck."  Pre-Order a Copy of Joseph Jaffe's "Built to Suck" on Amazon: https://amzn.to/2VO2Aur Check out another one of his books, "Z.E.R.O.: Zero Paid Media as the New Marketing Model" at Amazon below: https://amzn.to/2VQNxjJ To learn more about Joseph, visit his blog at https://www.jaffejuice.com/, subscribe to his podcast "Jaffe Juice" on iTunes or major podcast networks, and follow him on Instagram at https://www.instagram.com/jaffejuice/ Listen to "Jaffe Juice" on iTunes here: https://itunes.apple.com/us/podcast/jaffe-juice/id93639319?mt=2 Today's episode is brought to you by multiple sponsors including the referral generating platform, BannerSeason. This is a software tool designed to create more value for existing customers by sending automated and personalized cards and gifts. Go to BannerSeason.com and use invitation code START to check it out now. Create a campaign inside your CRM or email marketing platform and just set it and forget it. Create a drip campaign that automatically sends out cards, gifts, or documents via direct mail triggered by a new purchase, birthday, work anniversary, holiday, etc. You set the parameters. Go to www.bannerseason.com and use invitation code "START" to create an account. If you want to learn how to set up the automated direct mail campaigns, reach out to info@marketinggeekspodcast.com and we will contact you. Remember, we love our listeners and want to continue to grow the show so that we can provide even better content and quality going forward. Please do us a favor and rate and leave a written review to help boost our rating on iTunes, GooglePodcasts, Stitcher, and whereveer you are listening to the show.  Connect & message us on LinkedIn:  Justin Womack: https://www.linkedin.com/in/justinwomack1/  Andros Sturgeon: https://www.linkedin.com/in/androssturgeon  If you would like to support the show with a donation, please find the link below and submit a contribution. https://anchor.fm/marketing-geeks/support Donors that donate $0.99 per month will get a featured shout out on the show.  Donors who donate $4.99 per month will get the shout out plus access to all webinar recordings.  Donors who donate $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks.  Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at info@marketinggeekspodcast.com Visit our website www.MarketingGeeksPodcast.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/ --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support

Joseph Jaffe, CEO/Co-founder of Evol8tion (startupsforbrands.com) and author, sits down with Bob Pearson, Chief Innovation Officer of W2O Group, to discuss the steps organizations and individuals should consider to successfully innovate in a rapidly changing digital world. He references his experience working with an array of clients from start-ups to some of the world’s leading brands, and pinpoints how technology plays a key role in successful growth. Check out his latest book, Z.E.R.O.: Zero Paid Media as the New Marketing Model, which dissects the marketing model, putting an emphasis on owned assets and entrepreneurship here: https://www.amazon.com/Z-R-Media-Marketing-Model/dp/1118801156  

"Z.E.R.O.: Zero Paid Media as the New Marketing Model" by Joseph Jaffe and Maarten Albarda Click here to see the show notes! https://www.salesartillery.com/marketing-book-podcast/z.e.r.o.-joseph-jaffe

Today we’re talking about the sales funnel with expert Lisa Manyon. Lisa Manyon is “The Business Marketing Architect” a content strategist for mission-driven entrepreneurs and business owners. The creator of The New Marketing Model for Success, Lisa’s “Challenge. Solution. Invitation.™” … Continue reading → The post ALM 142: The New Sales Funnel -Lisa Manyon appeared first on ACT LOCAL.

On the show today is a lady who has mastered the art and science of doubling client engagement and opt-in rates. In one single email campaign she generated more than $40,000 in sales  and with a product launch, she produced in excess of $75,000. Business marketing architect and content strategist, Lisa Manyon shares how she broke the mold of traditional marketing, sales, and promotion tactics, designed a better system, and broke through her own glass ceiling. Lisa's show is a perfect example of doing what's right, rather than what's accepted. Lisa's Complimentary gift - Find Your Voice: The New Mkt Model for Success The backstory >>> While she had learned and honed her craft from some of the biggest marketing gurus in the industry, the tried-and-true system she knew well, needed a facelift and a boost of creativity and energy.  With a rebel's spirit and cautionary steps, as she explains on the show, she began moving beyond the safety of her work computer, slowly and quietly, maintaining her steadiness and checking in frequently for feedback. It was the feedback that helped her to see a BIG marketplace need -  the one for which she could be the go-to solution.  What she learned and shares on ReLaunch!  The differences between old school tactics and modern day marketing; Where the REAL buying power comes from; How to be persuasive without being pushy; The easiest and simplest way to invite your customers to do business with you.  Follow Lisa on Twitter, Facebook, and visit her site.

One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. The dynamics of our age are unprecedented and exciting. For example, let's say we were in the 1970s. In that entire decade, what innovation caused us to re-think marketing strategy? There was probably one in the entire ten-year-period: the emergence of cable TV. If you compare it to what we face today, it really re-defines what marketing is all about, doesn't it? We need a core competency in the ability to effectively assess the relevancy of a technological innovation and rapidly reject it or deploy it. Another advantage we have today as marketers is the wave upon wave of data coming at us to help us make these decisions. One interesting data point emerged last week that was the catalyst for a much-needed conversation -- what are the boundaries of inbound marketing? The data point was a public filing revealing that HubSpot -- which defined the term "inbound marketing" -- is still hemorrhaging money after eight years and its sales and marketing costs are arguably higher than what would be expected from a "traditional" approach. On the surface, this would seem to break the inbound promise. Or does it? The boundaries of inbound marketing Inbound marketing is a concept that certainly should be reaching some level of maturity by now. The strategy works, in most cases. But the revelation from Hubspot provokes the question ... does it work everywhere, and for how long? In our latest Marketing Companion podcast Tom Webster and I dissect this issue, starting with the fact that inbound marketing might mean different things to different companies based on industry structure and size. Let's hold this trend up to a strong light and take a look at the possible boundaries of inbound marketing. Does content marketing work in a highly-competitive space? Is content marketing as efficient as we think? Should the goal of inbound be leads, relationships, or both? Is that possible? Hubspot shows that you also need traditional sales and advertising tactics. What is the balance? What can we learn from this? Do quarterly sales goals and the financial responsibilities to shareholders inhibit the potential of content marketing? Is there an eventual diminishing return to content marketing and how do we anticipate that? Ready to learn more? Here we go: Resources mentioned in this podcast Tom's blog on the Hubspot earnings announcement Is Inbound Marketing Profitable or Simply a Slogan? Z.E.R.O.: Zero Paid Media as the New Marketing Model by Joseph Jaffe Marcus Sheridan's idea about Content Saturation Index

Lisa Manyon is “The Business Marketing Architect” a content strategist for mission-driven entrepreneurs and business owners. The creator of The New Marketing Model for Success, Lisa’s “Challenge. Solution. Invitation.™” copywriting and marketing formula has shifted – and is shaping the future of – the way we market today. Her relationship-first approach is friendly, effective and teaches people how to create marketing messages with integrity based on values.   Her philosophies have been featured in Inc. Magazine and alongside visionaries Richard Branson, Jessica Jackley, Arianna Huffington and B Corporations like Ben and Jerry’s in the bestselling books Wonder Women: How Western Women Will Save The World and Engage: Your Step by Step Guide to Creating a Workplace that You, Your Co-workers and Your Customers Love!     A thought leader in copywriting, strategy and marketing, she specializes in powerfully communicating your marketing message to increase results. Her innovative marketing vision has been known to accurately predict marketing trends. Lisa’s philosophies offer an alternative to the notion that “copy is king,” with her message that copy is actually QUEEN (the feminine energy of marketing), strategy is KING (the masculine energy of marketing), and together they are the key to creating strong, effective results. She is a master of matching your message to market. Renowned for her Manyon Marketing Web Makeovers, Content Strategy Plans and website copy and strategy packages, Lisa helps clients build relationships, attract ideal clients and increase income online and offline (often uncovering unrealistic web expectations). Lisa’s consulting techniques have doubled client engagement and opt-in rates quickly, generated over $40,000.00 in just one focused email campaign and produced over $75,000.00 in sales via a single launch concept. Lisa’s big vision ability to see all the pieces of your marketing puzzle allows her to help you reverse engineer your big ideas into tangible action steps to turn your dreams into reality.