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Chad Hyams and Bob Stewart explore the world of sales and marketing with guest Todd Schuchart. Discover strategies for generating leads across various channels, including local SEO and YouTube. Todd emphasizes the importance of building genuine connections, focusing on customer pain points, and leveraging AI as a tool, not a replacement. Additionally, learn why closing sales begins with the first interaction and explore Todd's perspective on avoiding unproductive clients. This episode provides actionable insights for anyone in a lead-driven business. Connect with Todd at www.saleschowder.com --------- Connect with the hosts: • Ben Kinney: https://www.BenKinney.com/ • Bob Stewart: https://www.linkedin.com/in/activebob • Chad Hyams: https://ChadHyams.com/ • Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: • Join our Facebook group at www.facebook.com/groups/winmakegive • Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up • Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network
In this episode of Game Changers for Government Contractors, Michael LeJeune is joined by Jenny Karn and Rhi Ruff of Lumino to explore the surprising role Wikipedia plays in your government contracting success. Far from being “just an online encyclopedia,” Wikipedia feeds into Google, Siri, Alexa, social media verification, and even AI tools like ChatGPT. That means what's written on Wikipedia could be shaping how contracting officers, teaming partners, and potential buyers see your company. Whether you know it or not. Jenny and Rhi explain how Wikipedia pages are created, why accuracy matters, and how contractors can monitor and correct misinformation. They also share practical tips for developing a Wikipedia strategy that supports your broader media and AI presence. ----- Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession
In this episode of Get Out of Wrap, Martin is joined by David Paulding, Global Sales & Growth expert at Nextiva.David shares his career journey from the early days of contact centres in the 90s through to driving international growth today. Together, Martin and David explore:Why many organisations are still struggling with the same customer service challenges they faced decades ago.The role of AI in customer experience—its potential, the hype, and the reality.How companies can avoid “Frankenstack” systems and instead build integrated, digital-first platforms.The importance of partnership, ongoing service, and business outcomes over shiny features.Why Nextiva is taking a different approach with Unified Customer Experience (UCXM).The conversation also touches on music, battle-of-the-bands stories, and what the next five years of contact centres may look like.
This week on TellyCast, Justin Crosby is joined by Tom Jenkins, Creative Director of Spud Gun Studios, the digital-first indie behind the hugely popular animation channel Mashed. Fresh from taking full ownership of the brand from Channel 4, Tom reveals how the studio is building on Mashed's global fanbase of nearly seven million followers, striking new brand partnerships with the likes of Xbox and Baldur's Gate, and winning four awards at the inaugural TellyCast Digital Video Awards. He shares insights on developing fan-focused animation in the new production economy, diversifying revenue through branded content, Patreon and FAST channels, and why staying human-made is central to their creative ethos in an era of AI-generated “slop.”Knights of Guinevere trailerSign up for The Drop newsletterSupport the showBuy tickets for the TellyCast Digital Content Forum Subscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok
From local arenas in France to driving global strategy at the NBA, Steve Nuss has carved out a career at the intersection of sport, media, and innovation. In this episode, hosted by LaSource's Chief Strategy Officer and Partner JB Alliot, we sit down with Steve, Director, International Content Partnerships at the NBA, to trace his path from SIG Strasbourg and the FIA to overseeing the league's partnerships and media rights across Europe and the Middle East. Through stories of market expansion, digital transformation and deal negotiations, Steve explains how the NBA harnesses performance data and audience insights to create richer fan experiences and lasting partnerships. We dive into how he approaches diverse territories, the evolving role of technology in shaping media distribution strategies, and the challenges of balancing storytelling with business outcomes. Tune in to discover: How early experiences in basketball and motorsport shaped Steve's global outlook. The strategy behind building the NBA´s media footprint across Europe and MENAWhy merging performance analytics with commercial objectives matters for growthHow the NBA leads in direct-to-consumer innovation and digital fan engagement The qualities future sports executives will need in a rapidly changing landscapeWhether you´re curious about sports business, fascinated by digital transformation, or eager to understand the media strategies of a global brand, this episode offers a front-row view into the NBA´s vision for the future. We hope you enjoy it! Hosted by Ausha. See ausha.co/privacy-policy for more information.
Varun Dudeja, Head of Business Development APAC, PismoIndia's credit ecosystem is undergoing a digital-first transformation, with issuers navigating modernisation, compliance, and scalability as embedded finance and platforms like Pismo redefine the future of credit. Puja Sharma speaks with Varun Dudeja, Head of Business Development APAC, Pismo, on how India's credit card market is evolving and what the future holds in the digital-first economy.
Harrison Gross, CEO and Co-Founder of Lucyd®, joins EisnerAmper's TechTalk host Fritz Spencer to explore how his eyewear company is reshaping the prescription eyewear market by delivering stylish, ergonomic, and user-friendly smart glasses at an affordable price point. In this episode, discover how Lucyd®'s innovative smart glasses go beyond vision correction -- offering a Bluetooth audio interface that allows for music, phone calls, and voice access to ChatGPT. Tune in to learn more about the company's mission to keep you seamlessly connected to your digital life by enhancing the world's most essential wearable. Connect with Harrison Gross: https://www.linkedin.com/in/harrison-gross Lucyd®: https://lucyd.co/?srsltid=AfmBOooi5xjt7o-shkJRY-ex5TEMRYDrkEhSg21ql4uwaSd_9ENNCqeQ
Health care marketing strategist Sara Meyer discusses her article, "First impressions happen online—not in your exam room." She explains why a physician's online presence is often the deciding factor for potential patients and highlights the common gap between high-quality clinical care and an outdated digital brand. In an increasingly competitive market, patients are comparison-shopping online, making snap judgments based on search rankings, website appearance, and patient reviews. Sara outlines a simple, three-step plan for physicians who feel overwhelmed but want to improve their online footprint: Google your practice to see what patients see, build out a complete Google Business Profile, and actively prioritize gathering patient reviews. The key takeaway is that providers don't need to do everything at once; instead, they should focus on high-impact activities to ensure their digital brand accurately reflects the quality of care they provide, ultimately building trust and connecting them with the patients they are meant to serve. Careers by KevinMD is your gateway to health care success. We connect you with real-time, exclusive resources like job boards, news updates, and salary insights, all tailored for health care professionals. With expertise in uniting top talent and leading employers across the nation's largest health care hiring network, we're your partner in shaping health care's future. Fulfill your health care journey at KevinMD.com/careers. VISIT SPONSOR → https://kevinmd.com/careers Discovering disability insurance? Pattern understands your concerns. Over 20,000 doctors trust us for straightforward, affordable coverage. We handle everything from quotes to paperwork. Say goodbye to insurance stress – visit Pattern today at KevinMD.com/pattern. VISIT SPONSOR → https://kevinmd.com/pattern SUBSCRIBE TO THE PODCAST → https://www.kevinmd.com/podcast RECOMMENDED BY KEVINMD → https://www.kevinmd.com/recommended
When it comes to CGTs, long-term follow-up care is an issue that makes patient access to these novel investigative treatments extremely limited, given the 15 years that patients must still engage with the trial after receiving the medication. In a post-ASCO 2025 conversation, pharmaphorum web editor Nicole Raleigh spoke with Dr Pamela Tenaerts, chief medical officer at Medable, about the company's new digital-first model to handle long-term follow-up care for cell and gene therapy cancer trials. Tenaerts explains how the company's approach prioritises patient comfort, simplifies trial execution, and enhances patient engagement, and is designed specifically for sponsors, CROs, clinical ops leaders, and healthcare providers You can also listen to episode 193a of the pharmaphorum podcast in the player below, download the episode to your computer, or find it - and subscribe to the rest of the series – on Apple Podcasts, Spotify, Overcast, Pocket Casts, Podbean, and pretty much wherever else you download your other podcasts from.
Why Universities Need To Be Marketable BrandsBurzeen Bhathena reveals how universities market themselves like top consumer brands, balancing competition, regional awareness, and multi-stakeholder needs. He explains why even well-known institutions must invest heavily in digital, print, and outreach campaigns to attract quality students and faculty. From parents and students to corporates and influencers, every audience requires a unique message.5-Point Summary✅ Education is Big Business – Universities now market like FMCG brands to stay competitive.
This episode examines how digital transformation, cloud migration, and AI are shaping the future of banking and ERP. It opens with an overview of the most significant trends for 2025, highlighting the shift to digital-first strategies and the growing reliance on cloud solutions. Falk Rieker discusses the challenges banks face in understanding customer needs, building loyalty, and managing data complexity. The conversation covers practical examples of AI integration in banking, explores strategies for effective data management, and considers how banks can differentiate themselves in a competitive landscape. The episode concludes with advice for leaders on navigating business transformation and enhancing user experience in financial services.
Your Digital First Impression: What Your Profile Picture Says (and Sells)
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lorraine K. Lee. A LinkedIn Top Voice and author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. Hosted by Rushion McDonald, the conversation dives deep into the power of presence, personal branding, and workplace advancement in a digital-first world. Lorraine shares tactical strategies and career-transforming insights from her own corporate journey and bestselling book.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lorraine K. Lee. A LinkedIn Top Voice and author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. Hosted by Rushion McDonald, the conversation dives deep into the power of presence, personal branding, and workplace advancement in a digital-first world. Lorraine shares tactical strategies and career-transforming insights from her own corporate journey and bestselling book.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lorraine K. Lee. A LinkedIn Top Voice and author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. Hosted by Rushion McDonald, the conversation dives deep into the power of presence, personal branding, and workplace advancement in a digital-first world. Lorraine shares tactical strategies and career-transforming insights from her own corporate journey and bestselling book.
In today's MadTech Daily, nearly half of publishers are seeing a rise in social traffic referrals, ABC updates the standards for digital-first publishing, and the UK unveils an AI adoption framework.
“JJ” Jessica Reeder, a workplace innovation and culture transformation leader, shares insights from her deep experience designing communications systems, scaling multicultural teams and aligning culture with strategy. Bringing pivotal learnings from early fully-remote companies such as Toptal and GitLab, JJ explains how self-management, thorough documentation, and systematized collaboration underpin successful remote work. She describes the cultural shifts required for hybrid and distributed workforces and advocates for systems thinking and clear communication to empower modern work managers. TAKEAWAYS [01:24] JJ didn't know what studying linguistics would entail when she chose it but she loved it. [02:47] Linguistics gives JJ a framework to understand the history of humanity and migration. [03:10] Living in another culture opens up her global perspective and gives her a different lens. [04:24] JJ's appreciation for engineers stems from their clarity and direct information transfer style. [05:49] JJ transitions early to working remotely focused on content and communication projects. [06:35] Noticing the growth of formal distributed work, JJ joins one of the first all remote companies. [07:14] JJ starts building a distributed community across cultures for a global virtual developer network. [08:15] Nurturing connections among talented remote professionals requires deliberate strategies. [08:56] Remote talent feels more connected when engaged with a peer community. [09:54] JJ moves to GitLab to explore systematized connectivity and is launched into remote work consulting by the pandemic. [13:01] GitLab was designed for remote work with full documentation, tools, and systems. [14:11] Realizations they need to understand other companies' different perspectives. [16:44] Conviction in remote work but recognition that unprepared managers are challenged. [18:30] JJ highlights self-management as a cornerstone of GitLab's decentralized operating model. [19:07] Clear documentation and SOPs reduce managerial load while teaching remote processes. [20:35] Others' embrace of remote work affirms JJ's long-held belief in the global distributed workforce. [22:34] JJ studies industrial organizational psychology and joins Upwork for an applied learning experience. [23:24] JJ helps Upwork transition from an office-based to remote-first workforce. [24:12] Engagement is often relationship based, differing between employee and freelance contributors. [25:00] Emotional connection isn't always needed; the mission can generate engagement. [26:43] JJ finds that many workers thrive as project contributors without deep social integration. [28:08] More varied distributed operational models are needed, especially for larger companies. [30:36] Distributed work effectiveness requires more than dedicated time for human connection. [31:25] Clearly documenting and consistently applying standard operating procedures and behaviors is crucial. [32:05] Standardizing—behaviors, tools, expectations—was a major Upwork project JJ worked on. [32:47] Accessible knowledge and intentional transparency are essential and must be intentional. [34:58] The Forest Ranger book gives JJ great insights about distributed operations. [36:19] The ‘manual' shows how philosophy, behavioral standards, transparency and documentation empower independent workers. [37:24] To train distributed workers, companies must clarify expectations—behaviors, work, standards. [39:15] Hybrid work requires embracing a digital-first mindset even when working partially in-office. [40:54] IMMEDIATE ACTION TIP: To become digital first, one, understand time—such as core hours, two, communicate digitally—with documented processes, and three, systematize collaboration—designating how and where work is done. [41:57] Communication processes must be modeled by leadership and enforced by managers. [42:26] Systematized collaboration tools create visibility, drive cohesion, and replace physical context. RESOURCES “JJ” Jessica Reeder on Linkedin JJ's website The Forest Ranger book QUOTES “This decentralization of management. Instead of someone managing your work, there's somebody who is directing your output or directing your outcome. So understanding how to empower people to self-manage their work.” “Collaboration is really just about trading work back and forth and doing it in a very effective way.” “To be effective at our work, we need to have a source of motivation. We need to have proof that our work is doing something that we believe in. We do need to have some sort of a mission that we're contributing to, but we don't need to necessarily be deeply emotionally engaged.” “Having standard operating procedures and behavioral standards is clearly documented and consistently applied throughout the organization is crucial in remote work. It is absolutely a deal breaker if you don't have people understanding how they are supposed to work.” “One of those things where you have to decide - how transparent of an organization do we want to be. If we don't buy in on transparency, then we're going to have challenges with distributed work.” “Becoming a digital first organization doesn't block your ability to have a functioning hybrid organization. In fact, it enhances it. It really will make your hybrid organization more powerful. It will help people to get the most out of work, whether they're in the office or not.” “All of the things that you need to have a highly functioning team can be empowered by really embracing the digital first mentality.” “Collaboration needs to be systematized. It needs to happen on as few disparate tools as possible.”
President Donald Trump's pick to lead the Social Security Administration, says that he doesn't anticipate widespread layoffs for the agencies workforce but he does expect employees to become more productive as SSA pursues artificial intelligence tools to streamline the work. The new SSA commissioner says AI tools will help the agency answer more phone calls, and that officials from the Department of Government Efficiency will lead these upgrades. Here with more, Federal News Network's Jory Heckman.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week on TellyCast, Justin Crosby is joined by Amie Parker-Williams, Director of Commissioning & Production at MTV Entertainment Group International. Amie shares how MTV and Comedy Central are evolving their commissioning models to embrace a bold digital-first approach. She breaks down how her team balances in-house production with collaborations with indies, the importance of commissioning content that tackles social issues head-on, and why authenticity and flexibility are key in today's youth media landscape. From standout series like Every Woman with Sophie Kasaei to the upcoming Geordie Stories: Nathan and Dad, this episode dives deep into how MTV is creating real connections with global audiences on YouTube, TikTok, and beyond. Plus, Amie reveals her Story of the Week, Hero of the Week, and what she's putting in the bin.Listen now for powerful insights into social video, platform-native storytelling, and commissioning strategies that work in 2025.Book your place at the the TellyCast Digital Video Awards Sign up for The Drop newsletterSupport the showBuy tickets for the TellyCast Digital Video Awards Buy tickets for the TellyCast Digital Content Forum Subscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok
Digible is giving away a fully managed 12-month digital marketing package for one multifamily property.Apply now: https://content.digible.com/100k-lease-stakesIs physical marketing dead? Not even close. In this episode, Eric Clark from Benson Integrated Marketing Solutions breaks down why physical marketing still matters and how to make it actually work.From monument signs to personalized gifts, Eric shares how multifamily operators can transform chaotic, decentralized marketing into a centralized, efficient system that scales. You'll learn how physical goods influence resident experience, where teams waste the most money, and why personalization always beats flashy swag. Plus, hear the unexpected story of how Benson landed a partnership with MrBeast.Whether you're a marketer, operator, or vendor in the multifamily space, this conversation will change how you think about signs, swag, brochures and the ROI behind them.(00:00) The Power of Physical Marketing in Multifamily (01:34) Centralization in Property Marketing (06:22) Bridging the Gap Between Physical and Digital Campaigns (10:14) How To Build Scalable Brand Systems (12:06) Turning Signage Into Viral Moments (ft. MrBeast) (14:48) Creating Shareable Moments Through Physical Experiences (17:21) Proving the ROI of Physical Goods (22:22) Personalization vs Flashy Swag: What Really Works (26:54) Final Insights Digible: https://digible.com/Fiona: https://www.myfiona.com/Leave a Spotify Review: https://spoti.fi/3LfoEdULeave an Apple Review: https://apple.co/3AA2zRj
Guest Tony K Silver is a multi-award-winning LinkedIn expert, who has been helping people on the platform since 2008. He works with individuals and teams. He also presents on LinkedIn at conferences, expos, and company events, live and Online. Because LinkedIn is the preferred platform of professionals, he can work across many different industries, which include professional services, financial, coaches, and speakers, and has clients worldwide. Summary – Why this discussion matters In this episode, I speak with Tony K. Silver, known as "the LinkedIn profiler," about how to optimize LinkedIn profiles for maximum impact. He emphasizes the importance of understanding users' limited attention spans (the "seven-second syndrome"), strategic keyword placement for improved searchability, and creating valuable, consistent content. Tony stresses the importance of a strong "top card" (banner, headshot, headline) and the “About” section with a clear call-to-action. Takeaways You Have 7 Seconds: LinkedIn users judge profiles quickly—your banner, photo, and headline must clearly communicate what you do and why you matter. Use Keywords Strategically: Being found on LinkedIn depends on having the right keywords strategically embedded throughout your profile. Content Quality and Consistency Matter: Posting informative and engaging content regularly (even just biweekly) builds visibility and trust. Social Media WWW.tonyksilver.com
Relebogile Mabotja speaks to Michael Lenz the CEO of TransBridj about the TransBridj fully digitised, automated platform for attorneys, realtors, and property sellers offering fast-track approvals and disbursements within 24 hours to accelerate property transactions and unlock liquidity. 702 Afternoons with Relebogile Mabotja is broadcast live on Johannesburg based talk radio station 702 every weekday afternoon. Relebogile brings a lighter touch to some of the issues of the day as well as a mix of lifestyle topics and a peak into the worlds of entertainment and leisure. Thank you for listening to a 702 Afternoons with Relebogile Mabotja podcast. Listen live on Primedia+ weekdays from 13:00 to 15:00 (SA Time) to Afternoons with Relebogile Mabotja broadcast on 702 https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/2qKsEfu or find all the catch-up podcasts here https://buff.ly/DTykncj Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 See omnystudio.com/listener for privacy information.
In this episode of That Annuity Show, host Paul Tyler welcomes Roger Kahlon, Vice President and Head of Consulting at Zinnia, to discuss key takeaways from the recent IRI Annual Conference. They explore the industry's digital transformation journey, including the Digital First initiative, the growing importance of Contingent Deferred Annuities (CDAs), and the need for standardization and collaboration to expand the marketplace. Roger shares valuable insights on how carriers can overcome transformation challenges and better serve wealth management firms, providing expert perspective on the future of annuities in an increasingly digital landscape. Learn more at thatannuityshow.com
The key to scaling value-based care lies in a digital-first, data-first approach that prioritizes human-centricity. In this episode, Pranam Ben, Founder and CEO of The Garage, explores how his organization is transforming healthcare through value-based care and a digital-first, data-first approach. He explains how their platform integrates diverse data sources, social, lifestyle, and genetic, to provide a comprehensive view of patient health. Pranam discusses emerging trends like AI copilots, machine learning, and natural language processing, which simplify user experiences. He also shares real-world examples of how The Garage's approach has led to cost savings, improved quality scores, and fraud detection. Tune in and learn how a digital-first, data-first approach can transform healthcare and drive better outcomes! Resources: Connect with and follow Pranam Ben on LinkedIn. Learn more about The Garage on their LinkedIn and website.
In this episode of Break Into Law School, host LoVetta Jenkins welcomes back Khevna Patel for a deeper conversation on building a professional brand, networking intentionally, and creating a supportive community before you need it. Kavna shares actionable tips on optimizing LinkedIn, including crafting an engaging tagline, leveraging recommendations, and using posts to highlight your values and interests. The discussion covers how to maintain meaningful connections, overcome social anxiety in networking, and use tools like AI to follow up with authenticity. Emphasizing the long-term value of community, Kavna reminds listeners that networking isn't transactional—it's about genuine relationships that fuel both personal and professional growth.
„Wenn das Onlinevideo als Hero Piece gesehen wird, ist alles andere nur 'Cartoon'. Das spricht mir und meinem Team ab, dass wir auf Social oder auf anderen Kanälen mindestens genauso starke Ergebnisse erzielen können“Was bedeutet „Digital First“, wenn man den Begriff ernst nimmt? In dieser Folge von #WhatsNextAgencies spricht Kim Alexandra Notz mit Aissu Diallo, Executive Director Digital Excellence bei der Agentur BUTTER., über die strukturellen Veränderungen, die nötig sind, um digitale Kreativität nicht nur mitzudenken – sondern zur selbstverständlichen Säule von Markenführung zu machen.Aissu verantwortet ein interdisziplinäres Digitalteam aus elf Expert*innen für Social, Tech, Design und Innovation. Ihr Ansatz: Plattformen sind keine Kanäle zur Verlängerung klassischer Kampagnen, sondern eigenständige Räume, in denen Marken relevant werden müssen – schnell, zielgruppenspezifisch, mit einer klaren Haltung.Sie beschreibt, warum die Struktur einer Agentur über kreative Exzellenz entscheidet, wie Social Media sich von reiner Adaption emanzipieren kann – und warum Beratung und Projektmanagement oft unterschätzt, aber zentral für digitale Schlagkraft sind. BUTTER. setzt dabei bewusst auf Retainer-Modelle statt auf einmalige Social-Stunts – um strategisch und kontinuierlich arbeiten zu können. Im Gespräch geht es um Big Ideas jenseits der überholten TVC-Denken, um den Abschied vom Hero-First-Prinzip, um den Wandel von Agenturrollen und die zunehmende Relevanz echter Kollaboration – intern wie extern. Aissu plädiert für mehr Präzision in der Sprache, mehr Mut zur Prozesskritik und ein klares Ziel: Relevanz in digitalen Räumen beginnt nicht beim Content, sondern bei der Struktur, die ihn ermöglicht.
Technovation with Peter High (CIO, CTO, CDO, CXO Interviews)
968: From used-car retailer to tech-powered industry leader—CarMax is redefining automotive retail. In this episode, Peter High speaks with Shamim Mohammad, EVP and Chief Information and Technology Officer at CarMax, about the company's bold transformation into a digital-first business. Shamim shares lessons from his 12+ years with the company, including nearly a decade as CIO and over six years as CTO. He discusses CarMax's transition to a product operating model, its pioneering use of generative AI tools like Skye and Rhodes, and how data governance, platform agility, and agentic AI are powering customer and associate experiences. He also reflects on the company's culture of innovation, his board service at UNFI, and the leadership values that have fueled CarMax's continued growth.
In today's episode, Kimberly Zhang sits down with David Fortunato, CEO of Wealthfront, for an in-depth conversation on how technology is transforming wealth management, and what it takes to build a truly digital-first financial advisor. David shares his journey from early software engineer to CEO, reflecting on how an engineering mindset helped shape Wealthfront's product-led culture and commitment to automation. Tune in to hear about: • How Wealthfront is navigating the shifting landscape of wealth management • The company's approach to making institutional-grade financial strategies accessible through innovative products • David's thoughts on the future of WealthTech and leading a company that's reshaping how a generation grows their money
This week on Power House, Diego Sanchez chats with the CEO of HousingWire and the former host of this very podcast: Clayton Collins! Clayton dives into HousingWire's journey—from steady organic growth to smart acquisitions—and why in-person events like The Gathering are more essential than ever for the industry. They also talk about the relaunch and rebranding of our new data-licensing business, HousingWire Data, and the kinds of granular housing market data it can provide for companies all across the housing ecosystem. Here's what you'll learn: Balancing organic growth with acquisitions is key to strategic business development. HousingWire Data tracks over 110 million properties and provides valuable insights. The ideal clients for HousingWire Data are innovators across the housing industry. Accurate and diverse data is essential for decision-making in a digital-first world. Listening to client needs drives product development and innovation. Related to this episode: HousingWire Data - Enterprise Solutions Altos data licensing product relaunches as HousingWire Data | HousingWire HousingWire | YouTube Enjoy the episode! The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they're differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio Learn more about your ad choices. Visit megaphone.fm/adchoices
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Strategy
In this episode of Hub & Spoken, host Jason Foster welcomes Sam White, the multi-award-winning Founder of Freedom Services Group and Global Founder of Stella Insurance Australia. Sam shares her journey of building Stella Insurance, the challenges and opportunities of creating a digital-first insurance company, the importance of customer experience, and how Stella Insurance is reimagining financial services from a female perspective. Sam also discusses the impact of regulatory changes, the role of AI in the insurance industry, and the significance of diversity in business. This is a real gem of an episode, especially for entrepreneurs and business leaders interested in digital transformation, insurance innovations, and diversity in leadership. Follow Sam: linkedin.com/in/samwhiteentrepreneur/ Follow Jason: linkedin.com/in/jasonbfoster/ *********** Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.
About Pranam Ben:Pranam Ben is a visionary entrepreneur and leader in healthcare technology, known for building and scaling cutting-edge, award-winning software solutions. As the founder of The Garage, he continues to drive innovation in health IT following the successful acquisition of Visions@work by NIIT Technologies in 2011. With extensive global business experience across the UK, Japan, India, and the UAE, Ben has been featured in Fast Company, CBS Money Watch, and MarketWatch. Recognized as an Orlando Business Journal CEO of the Year, he remains a driving force in healthcare innovation and digital transformation.Things You'll Learn:A digital-first, data-first architecture is essential for scaling value-based care, providing a comprehensive view of the patient's health, and enabling timely interventions.AI, particularly machine learning and natural language processing holds immense potential to transform healthcare by driving intelligence from data and creating simplified, personalized user experiences. It can also be applied to various use cases.Transitioning to a digital-first, data-first strategy requires a fundamental shift in organizational culture, prioritizing adaptability and a commitment to value-based care principles.Data alone is not enough; it must be contextualized and actionable to drive meaningful change in healthcare. This involves cleansing the data, preparing it for analysis, and leveraging technologies like AI to deliver relevant insights to healthcare providers and patients.To enable holistic care, a platform should extend its view of the patient beyond the walls of the clinic, providing insight into their community, daily habits, and lifestyle.Resources:Connect with and follow Pranam Ben on LinkedIn.Learn more about The Garage on their LinkedIn and website.
Send us a textBill Bartholomew welcomes Half Street Group founder and president Mike Raia for Inside Communications. In this month's episode, Raia offers expertise on the now-underway 2026 Rhode Island gubernatorial race, examines the concept of "newsjacking" and discusses how sports are a leading indicator of a trend towards digital-first content distribution. Support the show
In this episode, Eva Klausner, Director of Guest Experience at Numa, shares how Numa reimagined hospitality by eliminating the traditional front desk and delighting guests with a digital-first approach.This episode is hosted by our guest experience correspondent, Danica Smith, founder of MorningStar GX. Listen to our other episodes together here:Beyond Buzzwords: The Truth About Guest ExperienceGuest Experience Tech: What I Learned Building, Selling, and Using ItFrom Micro Feedback to Macro Impact: The Future of Guest Experience This episode is brought to you with support from Sojern, the leading marketing platform built for hotels. With their fully managed email solution, hoteliers can re-engage past guests, drive direct bookings, and keep more revenue in their pocket through Sojern's transparent pay-for-performance commission model. Learn more at Sojern.com.A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free. Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram. If you want to advertise on Hospitality Daily, here are the ways we can work together. If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve! Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
In de visie op de financiële sector van minister Heinen werd het al benoemd: contant geld moet bereikbaar, beschikbaar en betaalbaar blijven voor alle Nederlanders. Om dit te waarborgen, werkt de overheid aan de Wetgeving Chartaal Geld. Deze wet verplicht banken om goede geldopname- en afstortfaciliteiten te garanderen.Op het eerste gezicht lijkt dit een logische stap, maar de wet brengt ook flinke uitdagingen met zich mee, vooral voor kleinere en digital-first banken. Zij vrezen extra lasten en zelfs concurrentievervalsing. Revolut is een van de partijen die hierover hun zorgen hebben geuit bij de minister en de Tweede Kamer. De Nieuwe Knikkers spreken met Timothy Bissessar van Revolut over de impact van deze wet op een bank zonder fysiek kantorennetwerk. Hoe kijkt Revolut hier tegenaan? Welke oplossingen zien zij liever? Daarnaast maken we kennis met Revolut, dat sinds 2023 actief is in Nederland en al 30 miljoen klanten in Europa bedient. En de groei is nog lang niet voorbij—Revolut heeft ambitieuze plannen voor de nabije toekomst.Meer weten?Visie op de financiële sector 2025 van de Minister van FinanciënWet Chartaal BetalingsverkeerOnze podcast over de visie van de Minister terugluisteren? Dat kan hier!-----------------------------Deze aflevering is mede-mogelijk gemaakt door Endava, software engineering for a digital age.
This episode explores the imperative shift from a digital-first mindset to an AI-first approach in marketing, emphasizing how to incorporate AI into internal processes for enhanced efficiency and creativity. Throughout, I discuss strategic alignment, process documentation, custom AI models, training with quality data, and automation for maximum impact. • Discussing the transition to an AI-first mindset • Importance of aligning AI with marketing objectives • Utilizing AI as a second opinion for marketing strategies • Documenting processes for optimized marketing activities • Creating custom GPTs tailored to brand needs • Training AI with quality data for better outputs • Scaling efficiencies through automation for marketing tasksLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
Join us as we talk with Eric Howard, Director of Marketing at Troy Group, a leading security solutions company with 60 years of expertise in MICR printing and check security. In this episode, Eric shares insights into Troy Group's innovative approach to preventing check fraud through patented technology and their commitment to US manufacturing. He discusses their digital-first marketing strategy, the importance of organic search in lead generation, and how they're adapting to modern security challenges while maintaining their position as HP's exclusive OEM partner. Eric also offers valuable perspectives on leadership and staying current with marketing trends in the security industry.
In this episode of Talk Commerce, Jay Topper, CCO of Fabric, shares insights on the evolving landscape of e-commerce, emphasizing the importance of a digital-first mindset, effective content generation, and key metrics for success. He discusses strategies for the upcoming holiday season, the impact of Amazon on retail dynamics, and the significance of maintaining a culture of natural tension within organizations. Jay also highlights the critical role of contribution margin as a key performance indicator and offers predictions for the retail season ahead.takeawaysDigital first is about mindset and customer promise.Content generation is critical for product pages.Contribution margin is essential for measuring marketing effectiveness.Natural tension in teams can lead to better outcomes.Retailers need to align marketing and merchandising strategies during peak seasons.Planning and contingency strategies are vital for holiday success.Amazon's influence is reshaping retail promotions and consumer expectations.Metrics should be agreed upon across departments for consistency.Flexibility in operations is crucial during peak times.Optimism is a key driver for success in retail.Sound Bites"You can't just rely on paid ads.""Plan the dive, dive the plan.""You need flexibility during peak."Chapters00:00Introduction to Jay Topper and His Journey03:41Understanding Digital First in Retail06:23The Importance of Content in E-commerce09:40Balancing Paid Ads and Organic Content12:18Natural Tension in Business15:07Key Metrics for E-commerce Success18:06Strategies for the Holiday Season20:55The Impact of Amazon on Retail23:52Predictions for the Upcoming Retail Season26:31Closing Thoughts and Fabric's Role
Joining us today is an exceptional leader in digital wellness and positive online change-making, Kim Karr. Kim is the driving force and co-founder behind #ICANHELP—a groundbreaking initiative that's transforming how young people interact with the digital world. She launched #ICANHELP, not just as a program, but as a movement to inspire and empower youth to become leaders in digital citizenship. If you don't know what a digital first responder or a digital citizen is, or what to do to help your kids or the kids in your life combat cyberbullying and start opening the dialog around devices and digital use, this is the episode for you! In this episode, you will hear: The difference between being a snitch and asking for help. Fostering the connection between parents and their kids. Being mindful of your digital footprint. The responsibility of digital citizenship. Social media as your resume for life. You train people how you want to be treated by the way you treat others and the way you allow others to be treated. Steps social platforms are putting into place to protect children. Breaking phone addictions in adults and teens. Episode References: The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness by Jonathan Haidt Parent Guidelines for Youth Digital Safety: https://www.icanhelp.net/digital-safety-course Wait Until 8th Movement: https://www.waituntil8th.org/ Meet Kim Karr, the heart and soul behind #ICANHELP. After being a teacher for 13 years, Kim co-founded this movement to inspire students to use the internet and social media in a positive way. #ICANHELP is not just a program — it's a revolution that's been recognized by big names like Aaron Judge from the New York Yankees and famous tech companies like Google, Twitter, and Facebook. Kim and her team focus on celebrating students who are making a difference online, helping young people become leaders in the digital world, and making sure the internet is a safe place for everyone. She has shared the #ICANHELP message with over 470,000 students and trained thousands of teachers and school administrators on how to guide their students in using social media wisely. Thanks to Kim, over a thousand harmful social media sites have been shut down. Kim Karr isn't just talking about making a change - she's making it happen every day. Connect with Kim Karr: Website: https://www.icanhelp.net/ LinkedIn: https://www.linkedin.com/company/icanhelpofficial/ Facebook: https://www.facebook.com/icanhelpofficial X: https://x.com/icanhelp Instagram: https://www.instagram.com/icanhelpofficial YouTube: https://www.youtube.com/icanhelpofficial TikTok: https://www.tiktok.com/@icanhelpofficial Connect with R Blank and Stephanie Warner: For more Healthier Tech Podcast episodes, and to download our Healthier Tech Quick Start Guide, visit https://HealthierTech.co and follow https://instagram.com/healthiertech Additional Links: EMF Superstore: https://ShieldYourBody.com (save 15% with code “pod”) Digital Wellbeing with a Human Soul: https://Bagby.co (save 15% with code “pod”) Youtube: https://youtube.com/shieldyourbody Instagram: https://www.instagram.com/bagbybrand/ Tiktok: https://www.tiktok.com/@bagby.co Facebook: https://www.facebook.com/shieldyourbody
Timestamps:06:50 The workshop agenda13:20 People Google more often than you realize16:29 New Google AI feature23:58 LinkedIn's power: Digital first impressions in minutes.27:05 The must haves on LinkedIn31:20 How to clean up your digital first impression38:58 First impressions and online research shape perceptions54:24 What to do if you're a new grad without much experience Resources:helpmylinkedin.comsuperchargemylinkedin.com If you loved this episode you should check out this episode Elevating Your Professional Presence With Lorraine Lee If you enjoyed today's episode, please:1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today's episode.2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!3.) Leave a positive review (shameless, but someone's gotta say it right?!)4.) Subscribe for new episodes every Tuesday on your favorite podcast app. Connect with Kim over on the socials! Instagram + TikTok: @kimkaupeLinkedIn: https://www.linkedin.com/in/kimkaupe
JR Cunningham, CISO at Nuspire, joins the show to talk about why cybersecurity isn't just another IT job - mentally, it's more like being a first responder.George K and George A talk to JR about:
This segment explores the transformative impact of digital-first strategies, AI-driven tools, and customer engagement innovations on the mortgage industry, emphasizing the importance of staying ahead in a rapidly evolving landscape.-----------------------------------------------------Allen Pollack, Tech ConsultantAllen Pollack, a Mortgage & Financial Services Technology Advisor, is a subject matter expert in the mortgage origination process along with software product management and software development.In today's financial services push to all things Digital, Allen has been helping lenders and financial services solution providers align their digital transformation and technology strategies by removing the human element of risk, and automating processes that drive efficiencies and margins into profits.Over the course of his career, Allen has co-created and developed technology business models that have birthed highly successful, innovative solutions and companies.Allen co-founded and served as CTO of New York Loan Exchange (NYLX), a loan product eligibility and pricing engine (PPE) that made an immediate impact on the industry, scaling the company quickly and forming partnerships with multiple mortgage and financial lending companies. In 2012, Allen was a co-founder of a merger between NYLX and Aklero Risk Analytics that created LoanLogics, A Mortgage Loan Quality and Performance Analytics company. Allen served as CTO where he continued to bring new and innovative product solutions to the market that made a significant impact to mortgage lenders that reduced risk, scaled business channels, and grew profits in a very competitive and highly regulated market.Allen is also is mortgage and finance technology contributor on a weekly live industry podcast, Lykken on Lending, and is launching a new podcast soon to be released, TechStack Radio, dedicated to technology and innovation in Financial Services.
Are you ready to ditch the money shame and raise kids who are financially savvy and confident? Then grab your coffee (or wine, let's be honest), because this is a must-read! We had the pleasure of interviewing Dr. Julia Myers, a pharmacist, healthcare executive, and a mom of FIVE, who's on a mission to empower families with generational wisdom—financial wisdom, that is.Dr. Myers' story isn't your typical “I had it all figured out from day one” narrative. She struggled with a lackluster financial education growing up, and a health crisis unexpectedly changed the course of her career. This event became her “aha moment,” the launching pad for her mission to teach kids (and parents!) about money.Dr. Myers stresses that teaching kids about money isn't just about handing them allowance. It's about creating a culture of financial wellness that integrates seamlessly into family life. Her approach is less about strict budgeting and more about building a solid financial foundation through open communication, shared experiences, and playful learning.She reminds us that the old notions of "the American Dream"—a house, a job, and a pension—no longer apply in the fast-paced world of millennials, Gen Z, and Gen Alpha. Today's world is all about adaptability and embracing the power of multiple income streams. Dr. Myers encourages parents to help their children cultivate the same entrepreneurial spirit that they need to navigate this new financial landscape.Five Key Takeaways from Dr. Myers' Interview:Start Early: It's never too early to start teaching your kids about money. Even young children can grasp basic financial concepts.Open Communication: Make money a regular topic of conversation within your family. Break the taboo!Gamify the Learning: Leverage apps and fun activities to make learning about money engaging and less intimidating.Digital First, Then Physical: Introduce kids to digital financial tools early. Yes, the digital world is scary, but it's also unavoidable.Teach Values over Budgeting: Focus on building your family's financial values before delving into strict budgets.Dr. Myers' own journey is punctuated with humorous anecdotes—from her kids' hilarious encounters with cash-only laundromats to their surprisingly savvy approach to budgeting for their first car. These stories illustrate the importance of empowering kids to learn from their own experiences, even the mistakes.She's a strong advocate for teaching kids to pursue their passions, even if that means juggling multiple income streams, side hustles, or even skipping the traditional college route. The emphasis is on return on investment (ROI) of their education—a timely reminder for any parent facing the daunting costs of college.Dr. Myers also shares valuable resources, including her own website and the DinnerTable.com community, designed to bring families together for supportive discussions on family finances. Whether you are struggling with basic budgeting or navigating complex investment strategies, Dr. Myers encourages you to redefine your own money story and share it with your children.Watch the original VIDEO HERE!Connect with Dr. Julia Myers HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest
Episode Summary In this episode of Digipreneur FM, Keron Rose dives deep into why the Caribbean—and especially Trinidad and Tobago—needs to embrace digital-first businesses. The episode highlights the region's reliance on import-heavy business models and explores how shifting to digital-first thinking can alleviate issues like foreign exchange shortages and high living costs. Keron also shares practical examples of digital-first businesses and skillsets that Caribbean entrepreneurs can adopt to create sustainable income streams while contributing to their country's economic resilience. This episode is packed with actionable insights and a wake-up call for entrepreneurs in the Caribbean to rethink their business strategies for the digital age. Key Takeaways Digital-First Thinking is a Necessity, Not an Option The current business landscape in the Caribbean heavily relies on importing goods, which exacerbates issues like foreign exchange shortages. Entrepreneurs need to shift their mindset and explore digital-first businesses that rely less on physical imports and more on exporting expertise or digital products. Digital Skillsets Open Global Opportunities Building digital skillsets like e-commerce management, social media management, SEO, and content creation allows individuals to tap into global markets. This makes it possible to earn in stronger currencies, enhancing individual income and supporting the local economy. Practical Digital Business Models Examples such as e-commerce, dropshipping, affiliate marketing, online tutoring, and freelance services demonstrate how Caribbean entrepreneurs can transition from traditional business models to sustainable, digital-first approaches. Connect with Keron Rose Website: keronrose.com Social Media: @keronrose on LinkedIn, Instagram, Facebook, TikTok, Threads, and X Podcast Website: digipreneur.fm
The Lykken on Lending program will feature our Weekly Mortgage Updates with Adam DeSanctis and his MBA Mortgage Minute, and then Les Parker's TMSpotlight, a macroeconomic perspective on the economy with a music parody. That leads to Matt Graham of MBS Live providing you a rate & market update, followed by David Kittle, Chief Executive Officer @ Cypress Mortgage Capital, to discuss mortgage originations. Then we have Alice Alvey of Union Home providing a regulatory & legislative update, then Allen Pollack giving us a Tech Report on the latest technology impacting our industry. We also have commentaries provided by our Consultants, Bill Corbet and Marc Helm, Senior Executive Partner @ Transformational Mortgage Solutions, talking about Loan Servicing and the “Agencies”.
Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing. In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal into his latest book, Digital Threads, where he outlines a practical framework for businesses to implement big brand strategies on a budget. Discover how the SES framework—Search, Email, and Social Media—can transform your marketing approach and help you build meaningful relationships with your audience.Find out:The six containers of digital marketing Strategies for search, email, and social media marketing - aka the SES FrameworkHow to get the maximum ROI from social media Important links & mentions:Digital Threads https://nealschaffer.com/free-preview-ebook-digital-threads/Neal on LinkedIn https://www.linkedin.com/in/nealschaffer/How to Win at Gen AI Search with Christopher Penn www.content10x.com/310How to Use AI While Still Sounding Human with Ian Anderson Gray www.content10x.com/314Amy's book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
Neal Schaffer, an innovative Fractional CMO and digital marketing pioneer, just published his 5th book, Digital Threads, the definitive digital-first marketing playbook for entrepreneurs and small business. Top 3 Value Bombs 1. SES is the best way to simplify and be effective in digital marketing. 2. It is important to have some social proof and credibility before you engage with influencers. Content is the currency of digital media. 3. As an entrepreneur, your time is valuable and you need to be focusing on your core expertise. It is wise to outsource the right people to help you become successful in your business. Grab your FREE preview of Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook - Digital Threads Sponsor HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi, the leading prebiotic soda infused with apple cider vinegar for a happy gut. Along with being a full-time mom, Allison has grown her business rapidly. Since its inception in 2015, Poppi has expanded to national retailers and become a best-seller on Amazon. Now, Poppi is the #1 fastest growing brand in the SPINS Natural Channel functional beverage category. Prior to creating Poppi, Allison worked as a landman in the oil and gas industry and attended the University of North Texas. Top 3 Value Bombs 1. You can be successful and have a family at the same time. 2. Be strategic and work with the influencers of the influencers. 3. Being authentic is the key. Identify what works for each platform, and once you go viral, you have to continue doing what works. Be Gut Happy, Be Gut Healthy. Drink Poppi - Drink Poppi Sponsor HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy
Send us a textAndrew Carothers is a Senior Customer Experience Leader and a CCXP who has significantly shaped the field of customer experience (CX). His career began in public relations, where he worked both in agencies and in-house. He transitioned into the technology sector at Autodesk and even worked for the Electric Vehicle Association of America before the concept of electric vehicles became popular.Over the years, Andrew expanded his expertise beyond public relations into various marketing communications roles. His pivotal move came when he joined Cisco Systems, where he transitioned from marketing to the newly established customer experience function. At that time, Cisco primarily sold hardware with long sales cycles and minimal customer interaction. However, the company's shift towards a recurring revenue model and the rise of software as a service (SaaS) transformed customer engagement.As part of a small team at Cisco tasked with redefining customer interactions, Andrew gained extensive experience in digital CX, voice of the customer initiatives, and journey mapping. This journey laid the foundation for his later successes in customer experience, where he has won multiple international awards and contributed to thought leadership in the field.Evolving Customer ExpectationsAndrew identifies two major trends currently shaping customer expectations:Consistency Across Experiences: Customers now expect seamless and consistent interactions across all channels. This shift has been heavily influenced by leading companies like Amazon and Apple, which have set high standards for user experience. The ease of searching for, purchasing, and returning products has raised customer expectations across all industries, including B2B environments.Digital-First Interactions: The demand for digital experiences has surged, particularly accelerated by the COVID-19 pandemic. Customers now expect to engage with companies through digital channels first, regardless of their size. This expectation includes easy access to information and services, marking a significant change in customer interaction dynamics.The Importance of Self-ServiceResearch indicates that up to 80% of customers seek information independently before contacting a company. This trend highlights the necessity for robust self-service options. Companies should invest in knowledge bases that feature diverse content formats—text, video, infographics—to cater to different customer learning preferences. By enabling customers to resolve issues on their own, organizations can enhance overall satisfaction and engagement.Harnessing Data for Enhanced CXAs Andrew looks ahead to 2025, he emphasizes the critical role of data in shaping customer experience strategies. He advocates for organizations, regardless of size, to consolidate data from various sources to create a holistic view of customer interactions. Understanding customer needs through predictive analytics will be essential for delivering personalized and effective experiences.In conclusion, Andrew Carothers' journey reflects the evolution of customer experience driven by changing expectations, the rise of digital engagement, and the strategic importance of data. His insights and experiences position him as a leader in the field, guiding organizations toward more customer-centric practices and enhanced satisfaction.
In this episode of Brand the Change we are talking about the importance of automation in in growing the brand of a small and middle-market business. As Generation Z becomes a larger part of the consumer base, the digital first experience has never been more in demand. Leigh Hocker Radtke, Head of North America Product for Visa Commercial Solutions, shares some of the latest automation solution approaches for entrepreneurs, small and middle market companies that are supporting growth, reducing costs and elevating brands. Leigh Radtke leads the North America Product organization for Visa Commercial Solutions leading a team of product experts who focus on bringing innovative payment products and solutions to life for Visa's bank clients and technology partners to enable small, medium and large businesses to grow and thrive. Resources The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebrandguide.com/ Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/innovationeconomy/ Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show The Innovation Economy podcast is brought to you by Arlington Economic Development: https://www.arlingtoneconomicdevelopment.com The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company.