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This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio going forward in 2025.Register for the next Sounds Profitable webinar here. For links to every article I mentioned, visit the episodes' page on SoundsProfitable.com
This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio going forward in 2025.Register for the next Sounds Profitable webinar here. For links to every article I mentioned, visit the episodes' page on SoundsProfitable.com
This week in the business of podcasting: Tom Webster talks tracking pixels, Paul Riismandel talks YouTube's place in podcasting, Amazon adds private auctions to Prime Video, and Apple adds some new features to Apple Podcasts during WWDC. Find links to every article mentioned right here on SoundsProfitable.com
This week in the business of podcasting: Tom Webster talks tracking pixels, Paul Riismandel talks YouTube's place in podcasting, Amazon adds private auctions to Prime Video, and Apple adds some new features to Apple Podcasts during WWDC. Find links to every article mentioned right here on SoundsProfitable.com
LAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape, the largest study of podcast advertising effectiveness in the U.S., will debut in a live webinar hosted by Tom Webster. Register now to grab your virtual seat and get the report sent directly to your inbox after the presentation. Today in the business of podcasting: The Podcast Standards Project pitches HLS streaming as the future of RSS, MarketingBrew looks at advertisers' hesitance to book True Crime, and Kast Media emergeces from bankruptcy proceedings at an operating profit. Find links to every article mentioned here on SoundsProfitable.com
LAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape, the largest study of podcast advertising effectiveness in the U.S., will debut in a live webinar hosted by Tom Webster. Register now to grab your virtual seat and get the report sent directly to your inbox after the presentation. Today in the business of podcasting: The Podcast Standards Project pitches HLS streaming as the future of RSS, MarketingBrew looks at advertisers' hesitance to book True Crime, and Kast Media emergeces from bankruptcy proceedings at an operating profit. Find links to every article mentioned here on SoundsProfitable.com
This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and Ofcom has a new podcast survey for UK listenership. Find links to every article mentioned right here on SoundsProfitable.com
This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and Ofcom has a new podcast survey for UK listenership. Find links to every article mentioned right here on SoundsProfitable.com
Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual marketing report, Horizon Media is opening up a public RFP, and Netflix has teamed up with BBC Studios for a new comedy podcast hosted by Jimmy Carr.Find links to every article mentioned right here on SoundsProfitable.com
Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual marketing report, Horizon Media is opening up a public RFP, and Netflix has teamed up with BBC Studios for a new comedy podcast hosted by Jimmy Carr.Find links to every article mentioned right here on SoundsProfitable.com
Part 5
This week in the business of podcasting: we're prepping for The Podcast Show London, Tom Webster talks how to make your podcast events Events, Bumper talks about podcasting's need for a metric more inclusive than the download, and YouTube has launched a new weekly podcast chart. Find links to every article mentioned here on SoundsProfitable.com
This week in the business of podcasting: we're prepping for The Podcast Show London, Tom Webster talks how to make your podcast events Events, Bumper talks about podcasting's need for a metric more inclusive than the download, and YouTube has launched a new weekly podcast chart. Find links to every article mentioned here on SoundsProfitable.com
This week in the business of podcasting: Tom Webster looks at what we can learn from podcasting biggest (and smallest) fans, Owl & Co estimates the podcasting industry made $7b last year, Patreon is changing their iOS app to work with new legal ruling, a caution against podcasting with intent to be on TV, and a roundup of Q1 financial reports.For links to every article mentioned, visit here on SoundsProfitable.com
This week in the business of podcasting: Tom Webster looks at what we can learn from podcasting biggest (and smallest) fans, Owl & Co estimates the podcasting industry made $7b last year, Patreon is changing their iOS app to work with new legal ruling, a caution against podcasting with intent to be on TV, and a roundup of Q1 financial reports.For links to every article mentioned, visit here on SoundsProfitable.com
Today in the business of podcasting: Tom Webster talks about the great podcast divide, Jerry Kolber talks about the folly of podcasting with aims to end up on TV, and Paramount has no intentions of going back to old-school Upfront plans. Find links to very article mentioned here on SoundsProfitable.com
Today in the business of podcasting: Tom Webster talks about the great podcast divide, Jerry Kolber talks about the folly of podcasting with aims to end up on TV, and Paramount has no intentions of going back to old-school Upfront plans. Find links to very article mentioned here on SoundsProfitable.com
This week in the business of podcasting: Tom Webster talks podcasting's Smart TV consumers and what they can teach us about cross-platform consumption, Edward Fuller details how podcasting can better entice games marketers, Ben Robins recaps the Power of Podcasting Showcase hosted by AudioUK, and Paul Riismandel discusses a distinct lack of discussion of branded podcasts outside of podcasting spaces. Find links to every article mentioned right here at Sounds Profitable.com
This week in the business of podcasting: Tom Webster talks podcasting's Smart TV consumers and what they can teach us about cross-platform consumption, Edward Fuller details how podcasting can better entice games marketers, Ben Robins recaps the Power of Podcasting Showcase hosted by AudioUK, and Paul Riismandel discusses a distinct lack of discussion of branded podcasts outside of podcasting spaces. Find links to every article mentioned right here at Sounds Profitable.com
Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video series, and SAG-AFTRA is making moves to bring content creators into the fold. Find links to every article mentioned here on Sounds Profitable.
Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video series, and SAG-AFTRA is making moves to bring content creators into the fold. Find links to every article mentioned here on Sounds Profitable.
Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podcasts could be coming to Netflix soon.Find links to every article mentioned here on Sounds Profitable.
Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podcasts could be coming to Netflix soon.Find links to every article mentioned here on Sounds Profitable.
Data is like your podcasting superpower, folks! If you want to grow your show, you gotta get your hands on the right stats. Seriously, knowing what's working and what's not can save you from wasting your time. We dive into the nitty-gritty of how to collect and use data from places like Apple and Spotify to figure out your audience and their habits. Don't worry, we'll also have a laugh or two about how confusing all this can be, because who doesn't love a good irony sandwich? So, buckle up, and let's turn those numbers into something that actually helps your podcast shine!Data Sources:podcastsconnect.apple.com You can see how many Apple followers you have, and how far they are listening (and compare episodes to median and best numbers. podcasters.spotify.comYou can see how many Spotify followers you have as well as demographic data of your audience. You can also see how far people listen. You can also see how often your show was shown, and how that lead to people listening.podcasters.amazon.comYou can see how many people on Amazon Music are following you, how many downloads you get and how far people listenYour Media HostThis could be Captivate, Buzzsprout, Blubrry, Transistor, Libsyn, etc (I do not recommend Spotify). Here you can see how many downloads you get per episode, and see the location of your audience.Google AnalyticsHere you can see the top pages of your website, among many other things. You can find it at analytics.google.comYouTubeYouTube statistics are impressive and show you an insane amount of detail. The stat I look at is how far people watch. Keep in mind a video on a YouTube short is anything above zeroAudience SurveyWhen in doub,t ASK YOUR AUDIENCE. This is the #1 way to get direct feedback from your audience. Check out the book, "The Audience in Listening" by Tom Webster, regarding creating a survey (or use the one built into Podpage).Takeaways: Data is your podcasting superpower; it helps you know what's working and what's not. If you're seeking sponsors, understanding your audience demographics is absolutely essential. Start with the end in mind; knowing your goals helps you get the right data. Don't just hope for feedback; ask your audience directly with surveys for better insights. Using platforms like Google Analytics can reveal hidden gems about your podcast's online performance. Remember, marketing your podcast is as essential as creating it; be strategic about your approach. Links...
Today in the business of podcasting: Podcasts caught in the crossfire of a legal spat with Spotify, publishers are relying less on total ad revenue as a measuring stick, tweens are hosting podcasts, young Americans follow partisan lines when it comes to podcast listening, and your audience doesn't need you anymore. Reminder: The next flagship study from Sounds Profitable debuts THIS Wednesday, April 16th, at 2 p.m. EST in a live webinar hosted by Tom Webster. The Advertising Landscape is the largest survey ever fielded on podcast advertising effectiveness in the U.S. Be among the first to see information from the first part, and receive the slides directly once the presentation is over, by registering now! Find links to every article mentioned here on Sounds Profitable.
Today in the business of podcasting: Podcasts caught in the crossfire of a legal spat with Spotify, publishers are relying less on total ad revenue as a measuring stick, tweens are hosting podcasts, young Americans follow partisan lines when it comes to podcast listening, and your audience doesn't need you anymore. Reminder: The next flagship study from Sounds Profitable debuts THIS Wednesday, April 16th, at 2 p.m. EST in a live webinar hosted by Tom Webster. The Advertising Landscape is the largest survey ever fielded on podcast advertising effectiveness in the U.S. Be among the first to see information from the first part, and receive the slides directly once the presentation is over, by registering now! Find links to every article mentioned here on Sounds Profitable.
YouTuber Tom Webster just published several key exhibits shown at the trial of Richard Allen. Namely, two police interviews and several calls between Allen and his wife and mother. We will talk about a few things that stood out to us. He was convicted of murdering Liberty German and Abigail Williams.The October 13, 2022 police interview: https://www.youtube.com/watch?v=dGZiyAfe2XIThe October 26, 2022 police interview: https://www.youtube.com/watch?v=cpskkR380PYThe prison calls: https://www.youtube.com/watch?v=lkujWThNJKQ&t=10sSubscribe to Tom Webster on YouTube here: https://www.youtube.com/@TomWebsterChannelJoin our Patreon here! https://www.patreon.com/c/murdersheetSupport The Murder Sheet by buying a t-shirt here: https://www.murdersheetshop.com/Send tips to murdersheet@gmail.com.The Murder Sheet is a production of Mystery Sheet LLC.Keep hydrated. It's good for your body and your overall well being.But doing so isn't always as easy as it sounds. I always prefer bottled water because I doesn't like the taste of tap. That was always annoying, though because it costs more money. But my picky instinct was right.Research by the Environmental Working Group finds that many homes in America can have harmful contaminants in its tap water.Microplastics and contaminants are in our drinking water. Buying bottled water is obviously more expensive than just using tap water, plus it comes with its own issues. So what're we to do?AquaTru has us covered. This 4-stage reverse osmosis water purification system changed our lives and has us saving money and drinking way more water. We love our Wifi-connected purifier. It saves us save a lot of money and makes our water taste crisp. AquaTru comes with a 30-day Money-Back Guarantee and even makes a great gift…Today my listeners receive 20% OFF any AquaTru purifier! Just go to AquaTru.com — and enter code “MSHEET” “ at checkout. That's 20% OFF any AquaTru water purifier when you go to AquaTru.com and use promo code MSHEET.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week in the business of podcasting: Tom Webster talks about a popular data point being mis-represented, Dan granger debuts a new defintiion for "a podcast," Podnews publishes the results of their annual report card, and SPotify has an ad exchange. Find links to every article mentioned right here on Sounds Profitable.
This week in the business of podcasting: Tom Webster talks about a popular data point being mis-represented, Dan granger debuts a new defintiion for "a podcast," Podnews publishes the results of their annual report card, and SPotify has an ad exchange. Find links to every article mentioned right here on Sounds Profitable.
Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hype, Radiocentre gives a look at podcast growth in the UK, YouTube is on track to outpace Disney in revenue estimates, and the winners of the 2025 Ambies. Links to every article mentioned, as well as signup links to the Sounds Profitable event in May and Tom Webster's upcoming webinar, can be found here on Sounds Profitable.
Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hype, Radiocentre gives a look at podcast growth in the UK, YouTube is on track to outpace Disney in revenue estimates, and the winners of the 2025 Ambies. Links to every article mentioned, as well as signup links to the Sounds Profitable event in May and Tom Webster's upcoming webinar, can be found here on Sounds Profitable.
A full interview with Matt on the future of Podcasting 2.0, and his view of Tom Webster's recent article.Send James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net
Podcasting 2.0 March 21st 2025 Episode 215: "Traffic and Weather on the 8's" Adam & Dave Talk with Tom Webster of Sounds Profitable about the future of podcasting ShowNotes We are LIT From Sounds Profitable - Tom Webster Tom Webster on the Podcast Consumption - Podcasting 3.0 The whole conversation omitted one thing: It's always the content The most powerful term in broadcasting today is WHEREVER YOU GET YOUR PODCASTS One button joy = radio and the joy is time temp and traffic LOL Serendipity on the radio comes from the content We need apps with an opinion 2.0 and its success ------------------------------------- MKUltra chat Transcript Search What is Value4Value? - Read all about it at Value4Value.info V4V Stats Last Modified 03/21/2025 14:14:35 by Freedom Controller
Podcasting 2.0 March 21st 2025 Episode 215: "Traffic and Weather on the 8's" Adam & Dave Talk with Tom Webster of Sounds Profitable about the future of podcasting ShowNotes We are LIT From Sounds Profitable - Tom Webster Tom Webster on the Podcast Consumption - Podcasting 3.0 The whole conversation omitted one thing: It's always the content The most powerful term in broadcasting today is WHEREVER YOU GET YOUR PODCASTS One button joy = radio and the joy is time temp and traffic LOL Serendipity on the radio comes from the content We need apps with an opinion 2.0 and its success ------------------------------------- MKUltra chat Transcript Search What is Value4Value? - Read all about it at Value4Value.info V4V Stats Last Modified 03/21/2025 14:14:35 by Freedom Controller
Paypal: https://www.paypal.com/paypalme/editorialtpv El día de hoy hablaremos sobre las complejidades del puritanismo a inicios del siglo 17 de acuerdo capítulo 3, “Early Stuart Puritanism” por Tom Webster del libro The Cambridge Companion to Puritanism. Ver aquí: https://www.cambridge.org/gb/universitypress/subjects/religion/church-history/cambridge-companion-puritanism?format=HB&isbn=9780521860888 . Páginas 48-66. El programa de hoy explora las complejidades del puritanismo de los primeros tiempos de Estuardo (1603-1640), cuestionando la noción de un movimiento unificado. Analiza la cambiante relación de los puritanos con la corona, destacando los periodos de optimismo y decepción, y la tensión entre conformidad y subversión. Webster examina las diversas estrategias de los puritanos para la reforma religiosa y social, incluyendo el mecenazgo, la piedad y la cultura impresa, demostrando su adaptabilidad y resistencia ante los cambiantes panoramas político y eclesiástico. Además, investiga el impacto del laudianismo, ilustrando cómo el aumento de la presión condujo tanto a una mayor conformidad como a una respuesta más radicalizada por parte de algunos. Por último, el programa concluye abogando por una comprensión más matizada del puritanismo de principios del siglo 17, haciendo hincapié en su heterogeneidad interna y su fluidez contextual. Siguenos: - Web: https://teologiaparavivir.com/ - Blog: https://semperreformandaperu.org/ - Facebook: https://www.facebook.com/teologiaparavivir/ - Instagram: https://www.instagram.com/teologiaparavivir/ - Youtube: https://www.instagram.com/teologiaparavivir/
As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon..Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.
As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon..Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.
Tom Webster highlights actionable takeaways from Sounds Profitable's latest research.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.
Tom Webster highlights actionable takeaways from Sounds Profitable's latest research.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.
The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
If you're like most podcasters, you're probably wondering why your show isn't growing as fast as you'd like. Well, today's guest has some tough love for us. Tom Webster, a 25-year audio research veteran and the author of "The Audience is Listening," explains why just having great content isn't enough, and what we really need to do to build a show that people can't help but share with their friends. https://www.theagentsofchange.com/569 Take our podcasting survey by 2/28/2025 and be entered to win a $100 gift certificate to a store of your choice! (Assuming they have online gift cards.)
For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative in programmatic ads, Right Side Up has predictions for next year, a look back at this year's big ticket podcast deals, and Triton Digital's Canadian podcast ranker. Find links to every article mentioned today at Sounds Profitable.
For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative in programmatic ads, Right Side Up has predictions for next year, a look back at this year's big ticket podcast deals, and Triton Digital's Canadian podcast ranker. Find links to every article mentioned today at Sounds Profitable.
Julie and Liz talk to Michelle Webster, wife of Tom Webster, who was sentenced to 10 years for a physical confrontation with a DC cop on Jan 6. Hear what DOJ and Judge Mehta did to this former Marine and NYPD police officer.Donate to: GIVESENDGOTom Webster exculpatory video
Tom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting. Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it. Join us and grab a copy of his book here: https://amzn.to/4eRo95n
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaIn this episode of Right About Now, host Ryan Alford sits down with Tom Webster, co-founder of Sounds Profitable and author of The Audience is Listening, for an in-depth exploration of the podcasting industry's evolution and strategies for success. Together, they unpack how to understand and connect deeply with your target audience, emphasizing that knowing your "ideal listener" can be just as crucial as producing high-quality content.Tom shares his expertise on common missteps in podcasting, advising creators to focus on authentic engagement rather than simply chasing metrics. He also sheds light on the current state of the podcasting world, dispelling myths about its supposed decline and stressing the value of honest feedback, consistent roles among show hosts, and a content-first approach. Whether you're a new podcaster or a seasoned pro, this episode is packed with actionable advice to help you grow your podcast with purpose and impact.TAKEAWAYSImportance of understanding the target audience in podcasting.Strategies for defining and conceptualizing the ideal listener.The current state and growth of the podcasting industry.Debunking myths about the decline of podcasting.The significance of content quality in attracting and retaining listeners.The role of marketing in podcasting and its relationship to content quality.The value of direct conversations with listeners for gathering insights.The concept of "roles and goals" for participants in a podcast.The need for honest feedback and constructive criticism from the audience.Creating an engaging and entertaining experience for listeners beyond mere information dissemination. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
Send Us a Text MessageThe most common question asked by podcast guests and podcast hosts is this: “How do I get more podcast listeners?” Most experts suggest advertising your podcast episodes or paying an agency to help get more eyes on your content, but that's not the best approach. In this episode, Tom Webster shares 5 things you can do today that will cause your podcast and episodes to gain more traction. Get ready to become a better podcast host or guest that's aligned to reach more listeners!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/303Chapters00:00 Introduction to the State of Podcasting02:15 Understanding the Pulse of Podcasting03:39 The Quest for More Listeners06:01 The Importance of Knowing Your Audience10:41 Defining Your Podcast Avatar13:34 Knowing Who You're Not For17:27 Creating a Unique Podcast20:45 The Necessity of Editing25:26 Building a Recommendable PodcastTakeawaysThe most common question in podcasting is how to get more listeners.Understanding your audience is crucial for podcast growth.Defining a specific avatar helps tailor content effectively.Knowing who your podcast is not for can clarify your target audience.Creating unique content is essential to stand out in the podcasting space.Editing is necessary to enhance the quality of your podcast.A podcast should be viewed as entertainment, not just a marketing channel.Engagement with listeners can provide valuable insights for improvement.Building a recommendable podcast involves being where your audience is.Creating a safe space for listeners fosters loyalty and engagement.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/303
Are you ready to elevate your podcast game? Wondering how to create a show that will attract a growing audience? To explore the state of the podcasting industry and how to create a better quality show, I interview Tom Webster.Guest: Tom Webster | Show Notes: socialmediaexaminer.com/633Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.