Podcast appearances and mentions of tom webster

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Best podcasts about tom webster

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Latest podcast episodes about tom webster

Sounds Profitable: Adtech Applied

Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video series, and SAG-AFTRA is making moves to bring content creators into the fold. Find links to every article mentioned here on Sounds Profitable. 

I Hear Things
March Ad Spend

I Hear Things

Play Episode Listen Later May 1, 2025 6:30


Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video series, and SAG-AFTRA is making moves to bring content creators into the fold. Find links to every article mentioned here on Sounds Profitable. 

Sounds Profitable: Adtech Applied
2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Apr 25, 2025 7:50


Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podcasts could be coming to Netflix soon.Find links to every article mentioned here on Sounds Profitable. 

I Hear Things
2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More

I Hear Things

Play Episode Listen Later Apr 25, 2025 7:50


Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video podcasts could be coming to Netflix soon.Find links to every article mentioned here on Sounds Profitable. 

School of Podcasting
Data-Driven Podcast Growth

School of Podcasting

Play Episode Listen Later Apr 21, 2025 50:17 Transcription Available


Data is like your podcasting superpower, folks! If you want to grow your show, you gotta get your hands on the right stats. Seriously, knowing what's working and what's not can save you from wasting your time. We dive into the nitty-gritty of how to collect and use data from places like Apple and Spotify to figure out your audience and their habits. Don't worry, we'll also have a laugh or two about how confusing all this can be, because who doesn't love a good irony sandwich? So, buckle up, and let's turn those numbers into something that actually helps your podcast shine!Data Sources:podcastsconnect.apple.com You can see how many Apple followers you have, and how far they are listening (and compare episodes to median and best numbers. podcasters.spotify.comYou can see how many Spotify followers you have as well as demographic data of your audience. You can also see how far people listen. You can also see how often your show was shown, and how that lead to people listening.podcasters.amazon.comYou can see how many people on Amazon Music are following you, how many downloads you get and how far people listenYour Media HostThis could be Captivate, Buzzsprout, Blubrry, Transistor, Libsyn, etc (I do not recommend Spotify). Here you can see how many downloads you get per episode, and see the location of your audience.Google AnalyticsHere you can see the top pages of your website, among many other things. You can find it at analytics.google.comYouTubeYouTube statistics are impressive and show you an insane amount of detail. The stat I look at is how far people watch. Keep in mind a video on a YouTube short is anything above zeroAudience SurveyWhen in doub,t ASK YOUR AUDIENCE. This is the #1 way to get direct feedback from your audience. Check out the book, "The Audience in Listening" by Tom Webster, regarding creating a survey (or use the one built into Podpage).Takeaways: Data is your podcasting superpower; it helps you know what's working and what's not. If you're seeking sponsors, understanding your audience demographics is absolutely essential. Start with the end in mind; knowing your goals helps you get the right data. Don't just hope for feedback; ask your audience directly with surveys for better insights. Using platforms like Google Analytics can reveal hidden gems about your podcast's online performance. Remember, marketing your podcast is as essential as creating it; be strategic about your approach. Links...

Sounds Profitable: Adtech Applied
Podcast Music Strikes, Young American Listening Habits, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Apr 14, 2025 7:24


Today in the business of podcasting: Podcasts caught in the crossfire of a legal spat with Spotify, publishers are relying less on total ad revenue as a measuring stick, tweens are hosting podcasts, young Americans follow partisan lines when it comes to podcast listening, and your audience doesn't need you anymore. Reminder: The next flagship study from Sounds Profitable debuts THIS Wednesday, April 16th, at 2 p.m. EST in a live webinar hosted by Tom Webster. The Advertising Landscape is the largest survey ever fielded on podcast advertising effectiveness in the U.S. Be among the first to see information from the first part, and receive the slides directly once the presentation is over, by registering now!  Find links to every article mentioned here on Sounds Profitable.

I Hear Things
Podcast Music Strikes, Young American Listening Habits, & More

I Hear Things

Play Episode Listen Later Apr 14, 2025 7:24


Today in the business of podcasting: Podcasts caught in the crossfire of a legal spat with Spotify, publishers are relying less on total ad revenue as a measuring stick, tweens are hosting podcasts, young Americans follow partisan lines when it comes to podcast listening, and your audience doesn't need you anymore. Reminder: The next flagship study from Sounds Profitable debuts THIS Wednesday, April 16th, at 2 p.m. EST in a live webinar hosted by Tom Webster. The Advertising Landscape is the largest survey ever fielded on podcast advertising effectiveness in the U.S. Be among the first to see information from the first part, and receive the slides directly once the presentation is over, by registering now!  Find links to every article mentioned here on Sounds Profitable.

Murder Sheet
The Delphi Murders: Richard Allen's Police Interviews and Prison Calls

Murder Sheet

Play Episode Listen Later Apr 10, 2025 103:12


YouTuber Tom Webster just published several key exhibits shown at the trial of Richard Allen. Namely, two police interviews and several calls between Allen and his wife and mother. We will talk about a few things that stood out to us. He was convicted of murdering Liberty German and Abigail Williams.The October 13, 2022 police interview: https://www.youtube.com/watch?v=dGZiyAfe2XIThe October 26, 2022 police interview: https://www.youtube.com/watch?v=cpskkR380PYThe prison calls: https://www.youtube.com/watch?v=lkujWThNJKQ&t=10sSubscribe to Tom Webster on YouTube here: https://www.youtube.com/@TomWebsterChannelJoin our Patreon here! https://www.patreon.com/c/murdersheetSupport The Murder Sheet by buying a t-shirt here: https://www.murdersheetshop.com/Send tips to murdersheet@gmail.com.The Murder Sheet is a production of Mystery Sheet LLC.Keep hydrated. It's good for your body and your overall well being.But doing so isn't always as easy as it sounds. I always prefer bottled water because I doesn't like the taste of tap. That was always annoying, though because it costs more money. But my picky instinct was right.Research by the Environmental Working Group finds that many homes in America can have harmful contaminants in its tap water.Microplastics and contaminants are in our drinking water. Buying bottled water is obviously more expensive than just using tap water, plus it comes with its own issues. So what're we to do?AquaTru has us covered. This 4-stage reverse osmosis water purification system changed our lives and has us saving money and drinking way more water. We love our Wifi-connected purifier. It saves us save a lot of money and makes our water taste crisp. AquaTru comes with a 30-day Money-Back Guarantee and even makes a great gift…Today my listeners receive 20% OFF any AquaTru purifier! Just go to AquaTru.com — and enter code “MSHEET” “ at checkout. That's 20% OFF any AquaTru water purifier when you go to AquaTru.com and use promo code MSHEET.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sounds Profitable: Adtech Applied
Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Apr 4, 2025 10:10


This week in the business of podcasting: Tom Webster talks about a popular data point being mis-represented, Dan granger debuts a new defintiion for "a podcast," Podnews publishes the results of their annual report card, and SPotify has an ad exchange. Find links to every article mentioned right here on Sounds Profitable. 

I Hear Things
Defining "Podcast" for the Industry, Spotify's Ad Exchange, & More

I Hear Things

Play Episode Listen Later Apr 4, 2025 10:10


This week in the business of podcasting: Tom Webster talks about a popular data point being mis-represented, Dan granger debuts a new defintiion for "a podcast," Podnews publishes the results of their annual report card, and SPotify has an ad exchange. Find links to every article mentioned right here on Sounds Profitable. 

Sounds Profitable: Adtech Applied
Podcasting and Spoken Word Discovery, 2025 Ambies Winners, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Apr 1, 2025 6:49


Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hype, Radiocentre gives a look at podcast growth in the UK, YouTube is on track to outpace Disney in revenue estimates, and the winners of the 2025 Ambies. Links to every article mentioned, as well as signup links to the Sounds Profitable event in May and Tom Webster's upcoming webinar, can be found here on Sounds Profitable. 

I Hear Things
Podcasting and Spoken Word Discovery, 2025 Ambies Winners, & More

I Hear Things

Play Episode Listen Later Apr 1, 2025 6:49


Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hype, Radiocentre gives a look at podcast growth in the UK, YouTube is on track to outpace Disney in revenue estimates, and the winners of the 2025 Ambies. Links to every article mentioned, as well as signup links to the Sounds Profitable event in May and Tom Webster's upcoming webinar, can be found here on Sounds Profitable. 

Podland News
Extra: Matt Medeiros on the future of Podcasting 2.0

Podland News

Play Episode Listen Later Mar 24, 2025 38:58 Transcription Available


A full interview with Matt on the future of Podcasting 2.0, and his view of Tom Webster's recent article.Send James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

Podcasting 2.0
Episode 215: Traffic and Weather on the 8's

Podcasting 2.0

Play Episode Listen Later Mar 21, 2025 94:23 Transcription Available


Podcasting 2.0 March 21st 2025 Episode 215: "Traffic and Weather on the 8's" Adam & Dave Talk with Tom Webster of Sounds Profitable about the future of podcasting ShowNotes We are LIT From Sounds Profitable - Tom Webster Tom Webster on the Podcast Consumption - Podcasting 3.0 The whole conversation omitted one thing: It's always the content The most powerful term in broadcasting today is WHEREVER YOU GET YOUR PODCASTS One button joy = radio and the joy is time temp and traffic LOL Serendipity on the radio comes from the content We need apps with an opinion 2.0 and its success ------------------------------------- MKUltra chat Transcript Search What is Value4Value? - Read all about it at Value4Value.info V4V Stats Last Modified 03/21/2025 14:14:35 by Freedom Controller

Podcasting 2.0
Episode 215: Traffic and Weather on the 8's

Podcasting 2.0

Play Episode Listen Later Mar 21, 2025 94:23 Transcription Available


Podcasting 2.0 March 21st 2025 Episode 215: "Traffic and Weather on the 8's" Adam & Dave Talk with Tom Webster of Sounds Profitable about the future of podcasting ShowNotes We are LIT From Sounds Profitable - Tom Webster Tom Webster on the Podcast Consumption - Podcasting 3.0 The whole conversation omitted one thing: It's always the content The most powerful term in broadcasting today is WHEREVER YOU GET YOUR PODCASTS One button joy = radio and the joy is time temp and traffic LOL Serendipity on the radio comes from the content We need apps with an opinion 2.0 and its success ------------------------------------- MKUltra chat Transcript Search What is Value4Value? - Read all about it at Value4Value.info V4V Stats Last Modified 03/21/2025 14:14:35 by Freedom Controller

Teologia para Vivir Podcast
Las complejidades del movimiento puritano

Teologia para Vivir Podcast

Play Episode Listen Later Mar 20, 2025 19:32


Paypal: https://www.paypal.com/paypalme/editorialtpv El día de hoy hablaremos sobre las complejidades del puritanismo a inicios del siglo 17 de acuerdo capítulo 3, “Early Stuart Puritanism” por Tom Webster del libro The Cambridge Companion to Puritanism. Ver aquí: https://www.cambridge.org/gb/universitypress/subjects/religion/church-history/cambridge-companion-puritanism?format=HB&isbn=9780521860888 . Páginas 48-66. El programa de hoy explora las complejidades del puritanismo de los primeros tiempos de Estuardo (1603-1640), cuestionando la noción de un movimiento unificado. Analiza la cambiante relación de los puritanos con la corona, destacando los periodos de optimismo y decepción, y la tensión entre conformidad y subversión. Webster examina las diversas estrategias de los puritanos para la reforma religiosa y social, incluyendo el mecenazgo, la piedad y la cultura impresa, demostrando su adaptabilidad y resistencia ante los cambiantes panoramas político y eclesiástico. Además, investiga el impacto del laudianismo, ilustrando cómo el aumento de la presión condujo tanto a una mayor conformidad como a una respuesta más radicalizada por parte de algunos. Por último, el programa concluye abogando por una comprensión más matizada del puritanismo de principios del siglo 17, haciendo hincapié en su heterogeneidad interna y su fluidez contextual. Siguenos: - Web: https://teologiaparavivir.com/ - Blog: https://semperreformandaperu.org/ - Facebook: https://www.facebook.com/teologiaparavivir/ - Instagram: https://www.instagram.com/teologiaparavivir/ - Youtube: https://www.instagram.com/teologiaparavivir/ 

Sounds Profitable: Adtech Applied
A Real Saab Story About Podcasting

Sounds Profitable: Adtech Applied

Play Episode Listen Later Mar 19, 2025 9:25


As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon..Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

I Hear Things
A Real Saab Story About Podcasting

I Hear Things

Play Episode Listen Later Mar 19, 2025 9:25


As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon..Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

Sounds Profitable: Adtech Applied
The Three Most Important Statistics about News Podcast Listeners

Sounds Profitable: Adtech Applied

Play Episode Listen Later Mar 5, 2025 6:47


Tom Webster highlights actionable takeaways from Sounds Profitable's latest research.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

I Hear Things
The Three Most Important Statistics about News Podcast Listeners

I Hear Things

Play Episode Listen Later Mar 5, 2025 6:47


Tom Webster highlights actionable takeaways from Sounds Profitable's latest research.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business
How to Grow Your Podcast Audience with Tom Webster

The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Play Episode Listen Later Feb 5, 2025 32:37


If you're like most podcasters, you're probably wondering why your show isn't growing as fast as you'd like. Well, today's guest has some tough love for us. Tom Webster, a 25-year audio research veteran and the author of "The Audience is Listening," explains why just having great content isn't enough, and what we really need to do to build a show that people can't help but share with their friends. https://www.theagentsofchange.com/569 Take our podcasting survey by 2/28/2025 and be entered to win a $100 gift certificate to a store of your choice! (Assuming they have online gift cards.)

Real Truth for Today
Tom Webster - Pardoned January 6 Protester

Real Truth for Today

Play Episode Listen Later Feb 5, 2025 49:26


Sounds Profitable: Adtech Applied
Preserving Spoken Word, Canadian Podcasting Charts, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Dec 19, 2024 5:09


For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative in programmatic ads, Right Side Up has predictions for next year, a look back at this year's big ticket podcast deals, and Triton Digital's Canadian podcast ranker. Find links to every article mentioned today at Sounds Profitable. 

I Hear Things
Preserving Spoken Word, Canadian Podcasting Charts, & More

I Hear Things

Play Episode Listen Later Dec 19, 2024 5:09


For the final Download daily upload of 2024, here's what you need to know: Tom Webster talks the most important thing podcasting should talk about next year, more brands are using influencer creative in programmatic ads, Right Side Up has predictions for next year, a look back at this year's big ticket podcast deals, and Triton Digital's Canadian podcast ranker. Find links to every article mentioned today at Sounds Profitable. 

Happy Hour with Julie and Liz
Ep. 176: Julie and Liz talk to Michelle Webster, Wife of J6 political prisoner Tom Webster

Happy Hour with Julie and Liz

Play Episode Listen Later Dec 13, 2024 58:03


Julie and Liz talk to Michelle Webster, wife of Tom Webster, who was sentenced to 10 years for a physical confrontation with a DC cop on Jan 6. Hear what DOJ and Judge Mehta did to this former Marine and NYPD police officer.Donate to: GIVESENDGOTom Webster exculpatory video

Sounds Profitable: Adtech Applied
Reflections on a Podcasting Career

Sounds Profitable: Adtech Applied

Play Episode Listen Later Dec 11, 2024 5:59


Tom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting. Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

I Hear Things
Reflections on a Podcasting Career

I Hear Things

Play Episode Listen Later Dec 11, 2024 5:59


Tom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting. Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Christoph Trappe: Business Storytelling Podcast
705: How to earn an audience for your podcast

Christoph Trappe: Business Storytelling Podcast

Play Episode Listen Later Dec 5, 2024 24:05


Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it. Join us and grab a copy of his book here: https://amzn.to/4eRo95n

The Dark Oak
Episode 73: The Unsolved Murder of Missy Bevers

The Dark Oak

Play Episode Listen Later Nov 20, 2024 62:33


April 17, 2016, was a very rainy day in Midlothian, Texas and 45-year-old Missy Bevers was scheduled to teach a fitness class outside of Creekside Church at five the next morning. That evening Missy posted on her FB page” If it's raining, we're still training!” giving the time and location of the class with instructions to meet inside the church building instead of their usual spot in the parking lot.  Around 5:00 am the next morning, students arrived at the church, but instead of being met with the expected smile and encouragement that Missy was known for giving, they found Missy lying unresponsive on the floor surrounded by blood and broken glass.  Later that day, Missy would be pronounced deceased. When authorities reviewed the church's surveillance footage, nobody was prepared for what they would see. This video catapulted Missy's case into the public eye and despite having very clear pictures of Missy's killer, more than 8 years later, her case remains unsolved.    Sources: https://www.wfaa.com/article/news/crime/missy-bevers-murder-investigation-midlothian-texas-police-suspects-leads/287-9de8d7d7-6684-4cb0-9f5f-57bc10847b26 https://www.nbcdfw.com/news/local/husband-of-missy-bevers-discusses-unsolved-case-nearly-8-years-after-her-murder/3464935/ Tom Webster. (n.d.). Missy Bevers - My Research [Video]. YouTube. https://www.youtube.com/watch?v=ESI68Z6Qo-o MURDER: Missy Bevers. (n.d.). [Video]. YouTube.   Join The Dark Oak Discussion: Patreon The Dark Oak Podcast Website Facebook Instagram Twitter TikTok Youtube This episode of The Dark Oak was created, researched, written, recorded, hosted, edited, published, and marketed by Cynthia and Stefanie of Just Us Gals Productions with artwork by Justyse Himes and Music by Ryan Creep

The Radcast with Ryan Alford
Mastering Podcasting: Crafting a podcast to grow and engage your audience

The Radcast with Ryan Alford

Play Episode Listen Later Nov 5, 2024 49:23


Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaIn this episode of Right About Now, host Ryan Alford sits down with Tom Webster, co-founder of Sounds Profitable and author of The Audience is Listening, for an in-depth exploration of the podcasting industry's evolution and strategies for success. Together, they unpack how to understand and connect deeply with your target audience, emphasizing that knowing your "ideal listener" can be just as crucial as producing high-quality content.Tom shares his expertise on common missteps in podcasting, advising creators to focus on authentic engagement rather than simply chasing metrics. He also sheds light on the current state of the podcasting world, dispelling myths about its supposed decline and stressing the value of honest feedback, consistent roles among show hosts, and a content-first approach. Whether you're a new podcaster or a seasoned pro, this episode is packed with actionable advice to help you grow your podcast with purpose and impact.TAKEAWAYSImportance of understanding the target audience in podcasting.Strategies for defining and conceptualizing the ideal listener.The current state and growth of the podcasting industry.Debunking myths about the decline of podcasting.The significance of content quality in attracting and retaining listeners.The role of marketing in podcasting and its relationship to content quality.The value of direct conversations with listeners for gathering insights.The concept of "roles and goals" for participants in a podcast.The need for honest feedback and constructive criticism from the audience.Creating an engaging and entertaining experience for listeners beyond mere information dissemination. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Creating a Brand
Reaching More Podcast Listeners | Tom Webster

Creating a Brand

Play Episode Listen Later Oct 29, 2024 29:22 Transcription Available


Send Us a Text MessageThe most common question asked by podcast guests and podcast hosts is this: “How do I get more podcast listeners?” Most experts suggest advertising your podcast episodes or paying an agency to help get more eyes on your content, but that's not the best approach. In this episode, Tom Webster shares 5 things you can do today that will cause your podcast and episodes to gain more traction. Get ready to become a better podcast host or guest that's aligned to reach more listeners!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/303Chapters00:00 Introduction to the State of Podcasting02:15 Understanding the Pulse of Podcasting03:39 The Quest for More Listeners06:01 The Importance of Knowing Your Audience10:41 Defining Your Podcast Avatar13:34 Knowing Who You're Not For17:27 Creating a Unique Podcast20:45 The Necessity of Editing25:26 Building a Recommendable PodcastTakeawaysThe most common question in podcasting is how to get more listeners.Understanding your audience is crucial for podcast growth.Defining a specific avatar helps tailor content effectively.Knowing who your podcast is not for can clarify your target audience.Creating unique content is essential to stand out in the podcasting space.Editing is necessary to enhance the quality of your podcast.A podcast should be viewed as entertainment, not just a marketing channel.Engagement with listeners can provide valuable insights for improvement.Building a recommendable podcast involves being where your audience is.Creating a safe space for listeners fosters loyalty and engagement.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/303

Sounds Profitable: Adtech Applied
Inertia Is The Enemy of Podcasting

Sounds Profitable: Adtech Applied

Play Episode Listen Later Oct 9, 2024 8:23


A significant amount of people simply stop listening to podcasts once they finish the show they're listening to. Tom Webster talks about what can be done to rectify this.Written by Tom WebsterNarrated by Gavin GaddisAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

I Hear Things
Inertia Is The Enemy of Podcasting

I Hear Things

Play Episode Listen Later Oct 9, 2024 8:23


A significant amount of people simply stop listening to podcasts once they finish the show they're listening to. Tom Webster talks about what can be done to rectify this.Written by Tom WebsterNarrated by Gavin GaddisAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Social Media Marketing Podcast
Podcasting: How to Create a Better Show

Social Media Marketing Podcast

Play Episode Listen Later Sep 26, 2024 45:28


Are you ready to elevate your podcast game? Wondering how to create a show that will attract a growing audience? To explore the state of the podcasting industry and how to create a better quality show, I interview Tom Webster.Guest: Tom Webster | Show Notes: socialmediaexaminer.com/633Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

School of Podcasting
Tom Webster: The Importance of Editing Your Show

School of Podcasting

Play Episode Listen Later Sep 16, 2024 34:17 Transcription Available


In this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaster or just starting, this episode provides valuable lessons on creating captivating content that resonates with listeners and satisfies advertisers. Don't miss the unique strategies and actionable advice that could transform your podcast into a must-listen show.About Tom WebsterTom Webster is a partner at Sounds Profitable, dedicated to setting the course for the future of audio. He has thirty years of experience in streaming, podcasting, audiobooks, terrestrial radio, and everything else that we stick in our earballs. In his previous work, with Edison Research, Webster was the co-author of the annual Infinite Dial® study, the longest-running study of consumer media habits since 1998, as well as the Share of Ear® and Edison Podcast Metrics studies. With Sounds Profitable, his body of work includes dozens of the most influential reports in podcasting, and he is one of the most widely cited audio researchers in the world.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthThe Audience Is Listening: A Little Guide to Building a Big Podcast BookTom's Webster's Website for the BookSounds ProfitablePodcast Guru AppPodpage (website builder for Podcasters)Listen NotesChartable

The Sound Off Podcast
Another Summer of Radio Discontent

The Sound Off Podcast

Play Episode Listen Later Sep 11, 2024 13:59


Over a year after Matt recorded a Summer of Discontent - he looks back on a second summer of discontent which feature more radio stations closures on AM, small FM size stations and one FM station in Canada's #4 market. Also layoffs in Kingston and London, and across iHeart in the USA. Matt also wonders why no one in radio seems to talk much about the audience... Matt reaffirms that the Sound Off Podcast is about audience building and teases a few episodes in the works with Steve Pratt, Valerie Geller, and others. Sign up for Matt's Newsletter called Sounding Off Books mentioned: Tom Webster's Book - The Audience is Listening. Steve Pratt's Earn It. Valerie Geller's new book is coming soon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sounds Profitable: Adtech Applied
The Case for Hard News Ads, Raising Standards for Podcasting, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Aug 26, 2024 5:05


Here's what you need to know for today in the business of podcasting: Tom Webster's keynote at Podcast Movement, the case for hard news, and the modern race for fact checking.Find links to every article mentioned and the full write-up here on Sounds Profitable.

The Jag Show
Podcast Movement 2024: What I Learned About Audio Metrics and YouTube's Importance

The Jag Show

Play Episode Listen Later Aug 26, 2024 6:51


I came out of Podcast Movement 2024 with two key takeaways: better audio analytics, and the importance of YouTube.Today, I explain that downloads, while still industry standard, do not paint the whole picture of who's listening to your show, when, and for how long?  The real key data can be found on your dashboards within Apple, Spotify, and YouTube.Speaking of YouTube, the biggest change in podcast survey data between 2023 and 2024, per Tom Webster of Sounds Profitable, is the percentage of consumers who are discovering podcasts on YouTube.   Having at least your audio on YouTube is crucial at this point.   Should you have your video there as well?  Ideally yes in the world of SEO and algorithms, but Tom explained why it may not be a good idea for everyone.Finally, what about growing your podcast?  I share some tips I learned on how to do that.   Spoiler: you have to do more than blast each episode onto all your social media channels.Also, the Sounds Profitable Podcast Landscape webinar is this Wednesday, featuring a treasure trove of conumption data.  You can sign up here: https://zoom.us/webinar/register/1417244414089/WN_FmmkfieESZ69XqSSpXptlQ#/registration Find jag on social media @JAGinDetroit or online at JAGinDetroit.com

I Hear Things
The Case for Hard News Ads, Raising Standards for Podcasting, & More

I Hear Things

Play Episode Listen Later Aug 26, 2024 5:05


Here's what you need to know for today in the business of podcasting: Tom Webster's keynote at Podcast Movement, the case for hard news, and the modern race for fact checking.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sounds Profitable: Adtech Applied
Podcasting @ Advertising Week, The Podcast Landscape in 2024, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Aug 21, 2024 4:33


Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in an upswing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

I Hear Things
Podcasting @ Advertising Week, The Podcast Landscape in 2024, & More

I Hear Things

Play Episode Listen Later Aug 21, 2024 4:33


Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in an upswing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Build a Better Agency Podcast
EP 463: Successful podcasting from the audience's perspective with Tom Webster

Build a Better Agency Podcast

Play Episode Listen Later Aug 19, 2024 53:08


We've spoken before about how podcasting is a great tool for building an audience that sees you as a thought leader. That's still true, but simply having a podcast is not enough. To truly be successful in podcasting, you must know how to engage that audience and be worthy of their time. As our guest Tom Weber says, “You don't have a right to have an audience.” An audience must be earned. Tom shared some insights about the importance of knowing who you're really speaking to. It's not just about demographics; it's about understanding your audience's needs, fears, and desires. We also explored how to build a captivating narrative that engages listeners and how to ask the tough questions that get you honest feedback. If you want your podcast to engage your audience and make it past the first seven episodes, it's worth investing the time and effort to make it truly exceptional. Your audience will thank you for it — and more importantly, they'll keep coming back for more. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: What podcasters get wrong about marketing their shows Respecting the audience's time commitment that they're making to you The #1 way to promote a podcast Why creating a compelling narrative is extremely important in podcasting Making your show something people want to listen to Getting on your audience's level Don't put out any content you're not proud of Getting effective input and feedback from your audience Starting a conversation with your listeners Knowing what your audience wants to hear and learning from them

Ask the Podcast Coach
Podcasting Lessons From Bon Jovi

Ask the Podcast Coach

Play Episode Listen Later Jul 27, 2024 86:02 Transcription Available


Send us feedback/questions via TextBon Jovi and Taylor SwiftEver compared your podcasting journey to rocking out at a Bon Jovi concert? We'll take you through our trials and triumphs with streaming tools like Ecamm and StreamYard, sharing insights from our live chat audience about maintaining audio quality. Inspired by Tom Webster's "The Audience Is Listening," we dive into how truly knowing your listeners can fuel your podcast's growth. Prepare for some entertaining analogies as we liken our podcast experiences to those unforgettable moments at live concerts that leave you wanting more.What's the secret to sustaining passion in a formulaic podcast? We reflect on the delicate balance between getting paid for podcasting and finding personal satisfaction and how staying true to one's content vision can ward off burnout. Drawing parallels with the struggles of 80s bands, we underscore the importance of persistence and constant improvement. Rounding out the discussion, we share personal anecdotes and industry insights on building relationships and networking, highlighting how connections have been a cornerstone of our podcasting journey. Join us for a rich conversation filled with practical tips, relatable stories, and a forward-looking perspective on podcasting success.Mentioned In This EpisodeThe Audience is Listening By Tom WebsterEvmux - Live Streaming PlatformThis week's awesome support is Max Trescot from Aviatio News Talk. If you're a pilot (or know one), go over to aviationnewstalk.com Do you miss those awesome conversations you have in the hallway at podcasting events? Learn about new Podcasting Tech, and grow your network without the high priced plane tickets! Go to podcasterhappyhour.com Want more shows from Dave? Check out EVERYTHING Dave does at powerofpodcasting.com Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood is now available as an Audio Book. Learn the proven strategies from over 300 interviews to help you monetize your podcast. Check out profitfromyourpodcast.com/book Go to askthepodcastcoach.com/voicemailPodcast Branding.coMark Des Cotes makes professional podcast artwork, websites and moreBased on a True Story PodcastHave you ever wondered how much of those "based on a true story" movies are true?School of PodcastingGet access to courses, community, and unlimited one-on-one consultingSupporter of The Week: Aviation News Max gives you all the news in aviation. If you're a pilot - check it outDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.BE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Buzzcast
Snapcast: Building a Big Podcast with Tom Webster's New Book!

Buzzcast

Play Episode Listen Later Jul 26, 2024 5:56 Transcription Available


Send us a Text Message.In this snapcast, we are joined by Brian as we dive into Tom Webster's latest release, "The Audience is Listening: A Little Guide to Building a Big Podcast." With his wealth of experience in podcast research and captivating presentation style, Tom's new book promises to offer practical strategies that will help sustain podcast growth!Support the Show.Contact Buzzcast Send us a Text Message Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods Send a "boostagram" through Fountain or Castamatic Email us at support@buzzsprout.com Thanks for listening & keep podcasting!

Podnews Daily - podcasting news
The adblocking podcast app

Podnews Daily - podcasting news

Play Episode Listen Later Jul 26, 2024 6:17 Transcription Available


Acast's financial results, and a new book from Tom Webster. Sponsored by Riverside. Create studio-quality recordings and edit with lightning speed. Riverside is your podcast and video studio. With our latest updates, you can now edit faster and stream better. Elevate your podcasting game — try Riverside today. https://podnews.net/cc/2522 Visit https://podnews.net/update/adblocking-podcast-app for the story links in full, and to get our daily newsletter.

NotiPod Hoy
La publicidad en pódcast crece, especialmente en contenidos deportivos

NotiPod Hoy

Play Episode Listen Later Jul 25, 2024 2:30


Entérate de lo que está cambiando el podcasting y el marketing digital:-El podcasting revierte la tendencia: la inversión publicitaria repunta tras meses de declive.-¿Por qué las agencias y las marcas deben repensar el uso del audio?-Spotify está en sus primeras etapas con audio y video, pero ya observa grandes resultados.-Mark Zuckerberg afirma que los clones de IA mejoran las interacciones entre creadores y seguidores.-Tom Webster publicó su primer libro sobre cómo crear un mejor pódcast.Pódcast recomendadoMemoorias. Conversaciones profundas y entretenidas con personas inspiradoras que comparten sus historias, procesos y consejos.Patrocinadores: ¡Comienza, crece, sigue y gana con tu pódcast en un solo lugar! Descubre la forma más fácil de iniciar, hacer crecer, rastrear y monetizar tu contenido con RSS.com.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Sounds Profitable: Adtech Applied
What Has Your Podcast Got To Lose?

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jul 17, 2024 6:43


This week Tom Webster provides an exercise in trimming the fat from your podcast.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Sounds Profitable: Adtech Applied
What Border Collies Can Teach Us About Podcasting

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jul 10, 2024 5:53


This week Tom Webster explains the lessons podcasting can learn from man's best friend.Written by Tom WebsterNarrated by Gavin GaddisAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Sounds Profitable: Adtech Applied
My Favorite Insight From Ad Nauseam

Sounds Profitable: Adtech Applied

Play Episode Listen Later Jun 26, 2024 8:22


This week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum.Written by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.