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Welcome to episode 135. There's a quiet shift happening in the agency world - and today's episode gets right into it. More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. And that shift is changing everything, from how we use AI, to how we lead, to what it means to be an account manager. Carl Smith leads The Bureau, a community that connects and supports agency leaders. A former theater major, he ran his agency nGen Works for 12 years, experimenting with unconventional management. After attending a Bureau event in 2012, he saw the power of community and took over in 2016. Now, Carl helps leaders navigate the challenges of running an agency, ensuring no one feels alone. Through Slack, events, and collaborative programs, The Bureau fosters real connections and growth. When he's not building community, he's running, recording, or speaking about leading humans. In this episode, Carl shares with me: - Why staying small is becoming a competitive advantage - How agency leaders are managing burnout, uncertainty and shifting business models - How AI is accelerating workflow and value-based pricing - Why Gen Z is redefining what an agency is and why they're not calling it an agency at all - And what the future of account management looks like in this changing landscape If you're looking for community and connection in these changing times, do follow Carl Smith on LinkedIn and check out what the Bureau has to offer. Carl and the team are doing brilliant work to support agency leaders who not only want to stay ahead of the changes but feel less alone at the same time. https://www.linkedin.com/in/carl-w-smith/ https://bureauofdigital.com/event/leadership-love-portland-oregon If you're leading client relationships and want to keep developing as the landscape shifts, don't forget to sign up for my newsletter at https://www.accountmanagementskills.com I share practical client management tips, AI tools for the account management role, news about upcoming podcast episodes and you'll be the first to hear about trainings to help you stay confident as an account manager or agency leader.
Carl Smith is the Owner of Bureau of Digital, a community made up of a diverse mix of digital professionals. Carl spent about 15 years in advertising before launching his first digital agency, nGen Works. He ran nGen Works for 12 years, constantly experimenting with different models of management and team structure. Toward the end of the run, Carl attended his first Bureau of Digital event and loved the concept of building a community in the web industry. A few years later, he closed his agency and took over the Bureau of Digital in 2016. He now spends every day connecting with digital professionals to give them the support they need. In this episode… Navigating the complexities of the digital agency space can be daunting. How would connecting with like-minded professionals change that experience? Have you ever considered the impact of peer support in the entrepreneurship world? Carl Smith, a leading voice in the digital industry, uncovers the power of community in the digital agency landscape. He shares his experiences with nGen Works, highlighting lessons from trying unconventional management models to engaging with the first-ever digital event — lessons that carved the path for the Bureau of Digital. He also addresses the intricacies of agency finances, from facing potential layoffs to making strategic hiring decisions. Carl's approach emphasizes the value of transparency, company culture, and the realization that every agency head has unique challenges. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Carl Smith, Owner of the Bureau of Digital, about fostering a supportive environment for digital professionals. Carl talks about the Bureau of Digital and how it helps professionals in the digital landscape, how digital agencies can navigate layoffs and maintain culture, strategies for overcoming the fear of hiring in volatile markets, and the essentials of running the Bureau of Digital efficiently with a small team.
From nGen to the Bureau of Digital it's been a ride of a lifetime. Here is part four: The 3rd Act. Get the weekly newsletter to read more. https://us4.campaign-archive.com/home/?id=790197d7f2&u=3c7b14630509cce52d23ffec0
From SXSW to distributed teams nGen grows and then things get dicey. Here is part Three: Saying Your Goodbyes. Get the weekly newsletter to read more. https://us4.campaign-archive.com/home/?id=790197d7f2&u=3c7b14630509cce52d23ffec0
In part two of the nGen story, Gene and Carl talk about the shift from Flash to Web Standards, the collaborative nature of a young industry, finding your people, and the birth of Happy Webbies. Get the weekly newsletter to read more. https://us4.campaign-archive.com/home/?id=790197d7f2&u=3c7b14630509cce52d23ffec0
Carl's experiences with starting, running and closing down nGen Works have come up a lot in our episodes. A listener mentioned we never get the full story of how nGen started, grew and eventually ended. So let's do this! Here is part one: The Origin Story. Get the weekly newsletter to read more. https://us4.campaign-archive.com/home/?id=790197d7f2&u=3c7b14630509cce52d23ffec0
Carl Smith is the Owner of the Bureau of Digital, a community made up of digital leaders. Carl spent 14 years in digital marketing before launching his first digital agency, nGen Works, which he ran for over a decade. He was introduced to the Bureau of Digital while running his agency and, in the process, fell in love with connecting digital marketers and building a community in the industry. A few years later, he took over the Bureau of Digital, and he now spends every day connecting with digital professionals to give them the support they need. In this episode: What are your thoughts on using systems and documenting processes in your business? Do you see them as a hindrance from your core business functions? Are you hesitant to implement them for fear of changing too much too quickly? As Carl Smith built and grew his digital agency, he viewed systems as unnecessary because of the frequent changes that were happening in his industry. Carl and his team preferred moving with those changes in a bid to stay up-to-date with their competitors, and this prevented them from documenting their processes. Eventually, however, they realized the value of implementing efficient systems and overcame the challenges in their business by creating, documenting, and consistently updating their processes. In this episode of the Systems Simplified podcast, Adi Klevit interviews Carl Smith, the Owner of the Bureau of Digital, about how he uses systems to build a community of digital leaders. Carl discusses his introduction to the Bureau of Digital, how the community has evolved over the past few years, and the efficient systems and processes that help the community thrive. Stay tuned.
When Carl Smith’s eleven-year-old daughter started getting into classic rock like Joan Jett, she asked her dad how he wanted to be remembered. Carl had run his own digital agency nGen Works for twelve years, but his daughter’s questions about legacy made him realize his true passion was boosting other leaders into the stratosphere. “If you’re a leader, you probably didn’t go to school for that,” he says and gave himself the goal of figuring out how to help people in leadership roles unlock their potential. The first Bureau of Digital event was a couple of dozen digital shop owners talking about what worked and what didn’t. And, as Carl says, “We fell in love with each other.” Their mission was to provide community to the digital space. But from the beginning, it was clear that some folks weren’t in the room. In 2012, there were only a handful of women and BIPOC people at the table, and gender diversity became a bigger issue as the Bureau took off. Carl shares that women often didn’t sign up for owner-focused events, sticking with ones designed for operators. After another gender-unbalanced event, Margaret Lee, who ran Google Maps for nearly a decade, pulled him aside for a chat. She suggested they offer a women’s leadership camp. His response? “Yes, ma’am.” It turned out to be a half-solution. At one event, he was approached by a participant who said, “White women’s leadership camp is going great.” When he flinched, she reminded him, “It’s going to be work, Carl.” He knew he had to figure out where to go from there, but he couldn’t do it on his own. Enter Project Inkblot. Co-founders Boyuan Gao and Jahan Mantin work with organizations as coaches to build diversity—the real stuff, not trendy hashtags—into their operations. For Carl, it meant taking a step back and asking them to lead the Bureau of Digital through a process of designing Beyond Diversity: an event, a fund, and a mindset that is honest about why BIPOC people and women often feel sidelined in digital communities and is working to change that. “When there are people who can do it correctly because they’ve lived it, I need to get the hell out of the way.”Bureau of Digital has experienced an explosion of growth since January 202—membership is up a mind-boggling 750%—and while membership hadn’t been a priority before the pandemic, the Bureau’s 500+ members have changed that. They have a robust and active Slack channel full of people sharing frustrations and solutions on topics as diverse as navigating the Paycheck Protection Program to how to hire remotely. Carl regularly mines the Slack channel for topics to write about in the Bureau’s newsletter. And while the Bureau may have started in a single room, Carl recognizes that online communities are here to stay. They’re not planning anything in-person until 2022, and “We’re going to have an online equivalent to the in-person events as well.” Score one for accessibility. Most of all, Carl wants leaders (especially those without formal leadership training) to rid themselves of the mindset that being in charge means they need to know everything. He says there’s “this fear that someone will find us out,” speaking to the imposter syndrome often found at high levels. But not knowing is part of building the right team and the right culture. “Your job is not to contain a team behind a fence; it’s to create a place that is a magnet,” he says. Creating a diverse, authentic, safe place for leaders to actually get the skills they need to lead the way—now there’s a legacy.ResourcesTo learn more about our guest, go to Bureau of DigitalTo learn more about FreshBooks and take advantage of an offer exclusive to our podcast listeners, go to freshbooks.com/podcast Follow us on social @freshbooks, and remember to subscribe to get the latest episodes as soon as they become available!
Carl Smith is the owner of Bureau of Digital, a community made up of a diverse mix of digital professionals. Carl spent about a decade and a half in advertising before launching his first digital agency, nGen Works. He ran nGen Works for 12 years, constantly experimenting with different models of management and team structure. Towards the end of the run, Carl attended his first Bureau of Digital event and loved the concept of building a community in the web industry. A few years later, he closed his agency and took over the Bureau of Digital in 2016. He now spends every day connecting with digital professionals to give them the support they need. Carl Smith, the owner of Bureau of Digital, is John Corcoran's guest in this episode of the Smart Business Revolution Podcast where he talks about his entrepreneurial journey in the digital space. Carl explains why company owners should be transparent with their employees, how they can teach their employees to make independent decisions, and how he has been building a support community for digital professionals. The post Carl Smith | Pivoting from Digital Agency to Building a Community of Digital Leaders appeared first on Smart Business Revolution.
Carl Smith has done and seen it all. He's worked his way up the ladder at a big agency. He's gone off to start his own agency, growing it to millions in revenue with thought leadership in his niche. Finally, he's taken over an organization that brings together agency owners all over the country. What's the most important thing he's learned through his trials and tribulations? Tune in to find out. About Carl A theater major who decided to act like he understood business, Carl spent 14 years in advertising before launching his digital agency, nGen Works, in 2003. nGen ran for 12 years, constantly experimenting with different models of management and team structure, including the Jellyfish Model which was flat before flat was cool. Towards the end of nGen's run, Carl attended the very first Bureau event and fell madly in love with the concept of building community in the web industry. So much so that a few years later he closed nGen to take over the Bureau in 2016. Now Carl spends every day connecting digital professionals to give them the support they need. Follow Carl Online: Website: https://bureauofdigital.com Twitter: https://twitter.com/carlsmith Linkedin: https://www.linkedin.com/in/carl-smith-4b46a32/
In the latest episode, I chatted with Carl Smith, former co-founder of nGen Works about the various business models his agency tried, including the 4 person partnership that founded the digital agency. Smith currently runs Bureau of Digital, whose mission is to provide the support system agency owners never had. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
Carl Smith Carl Smith is the founder of nGen Works, a design firm in Florida specializing in User Experience Design, Branding, App and Mobile Development and more. Carl is also the co-host of the BizCraft podcast. Carl talks to Scott about where he thinks web design and development is heading in 2015.
Ben talks with nGen Works founder Carl Smith about alternatives to a "flat" structure, remote management & community building. nGen Works BizCraft Podcast Technically Simple Podcast Drive by Daniel Pink DPM Radio The Bureau of Digital Affairs QCat Carl on Twitter
In this episode of Happy Monday, Sarah Parmenter and Josh Long talk with the smart and witty Carl Smith of nGen Works.
Our guests for this episode are the hosts of the BizCraft, the podcast about the business side of web design, Carl Smith of nGen Works and Gene Crawford of UnmatchedStyle. Gene Crawford is the Editor for unmatchedstyle.com, organizer of convergese.com. President AIGA South Carolina and he also runs Period Three. Carl Smith is the founding member of nGen Works. He has worked with some great teams that won the New York Art Directors Award for Interactive Development, The Hospitality Industry's Best of Show Award, and two National C.A.S.E. awards for Educational Web Development. Featured in Kelly Goto's best-selling book, Web Redesign: Workflow That Works.
Our guests for this episode are the hosts of the BizCraft, the podcast about the business side of web design, Carl Smith of nGen Works and Gene Crawford of UnmatchedStyle. Gene Crawford is the Editor for unmatchedstyle.com, organizer of convergese.com. President AIGA South Carolina and he also runs Period Three. Carl Smith is the founding member of nGen Works. He has worked with some great teams that won the New York Art Directors Award for Interactive Development, The Hospitality Industry’s Best of Show Award, and two National C.A.S.E. awards for Educational Web Development. Featured in Kelly Goto’s best-selling book, Web Redesign: Workflow That Works.
Our guests for this episode are the hosts of the BizCraft, the podcast about the business side of web design, Carl Smith of nGen Works and Gene Crawford of UnmatchedStyle. Gene Crawford is the Editor for unmatchedstyle.com, organizer of convergese.com. President AIGA South Carolina and he also runs Period Three. Carl Smith is the founding member of nGen Works. He has worked with some great teams that won the New York Art Directors Award for Interactive Development, The Hospitality Industry’s Best of Show Award, and two National C.A.S.E. awards for Educational Web Development. Featured in Kelly Goto’s best-selling book, Web Redesign: Workflow That Works.
Carl Smith, founder and “Chief Keeper Upper” of nGen Works, bases his management philosophy on the behavior of the mindless, spineless Jellyfish. And guess what? Whether you think that sounds cool or crazy, it’s important that you understand Carl’s philosophy. Social media is making the hierarchy obsolete for certain types of organizations. (Hint: if you’re in a constant … Read more about this episode...
Our guest for today’s show is Jeff Croft, a designer and developer working out of his home in Seattle. He works at the web agency nGen Works and he’s also a blogger, speaker, critic, and industry thought leader. Jeff is the co-founder of the popular eBook sharing community, Lendle.me, he’s co-authored two books, Pro CSS Techniques, and Web Standards Creativity. He has been working on the web full-time since 1995. While Jeff does plenty of programming, his true passion lies in design, user experience, communication, and social media.