Podcast appearances and mentions of kelly goto

In this episode of Brave UX, Brendan welcomes Kelly Goto, CEO and Founder of gotoresearch and gotomedia. Kelly is a trailblazer in web and UX design with nearly 25 years of experience. She shares her inspiring journey as a fourth-generation Japanese American and discusses her work with major brands like Netflix and Samsung. They delve into the importance of emotional connection in product design, the impact of technology on attention spans, and the evolving methodologies in research, especially in light of generative AI. Kelly also reflects on cultural lessons and the significance of continuous learning in design. Don't miss this insightful conversation packed with valuable perspectives on UX and the intersection of culture and innovation!   Highlights include: 00:00 - Introduction 05:30 - Cultural Identity and Heritage 12:00 - Emotional Connection in Product Design 18:45 - Generational Technology Use in Design 25:15 - Insights from Japanese Culture 31:30 - The Role of Generative AI in Research 37:50 - Evolving Client Attitudes Towards Research 43:10 - Continuous Learning in Design 49:00 - Diverse Perspectives in UX 55:30 - Closing Thoughts and Engagement   Who is Kelly Goto Kelly is passionate about helping organizations truly understand and empathize with their customers so they can deliver products and services that are genuinely meaningful. After over 20 years on the digital frontier, Kelly knows user experience (UX) better than most. As a design ethnographer, she focuses on uncovering how people integrate products and services into their daily lives — what those experiences mean to people and how to shape that meaning better. Kelly heads up gotoresearch, the global leader in research-driven strategy and solutions for digital products and connected experiences. The gotoresearch team dives deep into the customer's world, translating unspoken wants and needs into UX realities. This enables clients such as Samsung, Hyundai, Sony, Target, Verizon, and Pearson Education to relate with customers in new and innovative ways. Her book, Web Redesign 2.0: Workflow That Works, is an industry classic translated into 22 languages. Find Kelly Goto Here Kelly Goto on LinkedIn Gotoresearch Website Gotomedia Website Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn

Meet Kelly Goto Kelly Goto is a trailblazing American entrepreneur renowned for her user experience design and contextual research. Kelly began using .ethnography, where she was among the first to delve into this innovative approach, reshaping how we understand and improve user interactions. That is not why she is our guest.

It's another exciting week for the boys at AT Banter as they welcome back long time friend of the show Kelly Goto, founder and principal at gotomedia and gotoresearch to talk about the state of digital accessibility and how corporations are beginning to embrace inclusivity and accessible policies. Show Transcript: https://atbanter.files.wordpress.com/2021/09/at-banter-podcast-episode-256-kelly-goto-returns.pdf Show Notes Kelly Goto on the web https://www.kellygoto.com/ gotomedia https://www.gotomedia.com/ gotoresearch https://www.gotoresearch.com/ AT Banter is brought to you by Canadian Assistive Technology, providing sales and training in Assistive Technology and Accessibility with over 30 years of knowledge and experience. Visit them online at www.canasstech.com or call toll-free 1-844-795-8324. Need repairs on your device? Chaos Technical Services offers service and support on almost any piece of Assistive Technology, while also providing parts and batteries. Visit them online at www.chaostechnicalservices.com or call 778-847-6840.

Kelly Goto, owner and principal of gotomedia and gotoresearch, joins Timothy Keirnan for a discussion about universal design and related topics. Dave M-R and Tim discussed Kelly's excellent 2018 article about professional terminology in episode 135 last year. Now she is on the show herself to cover a fun range of topics, including Universal Design, Inclusive Design, Accessibilty, Japanese design, and Designing for an aging population It's 45 minutes of serious discussion that doesn't take itself too seriously. Kelly provided the following links to continue the learning after you're done listening: https://www.gotoresearch.com/2020/02/27/the-era-of-adaptive-experiences-rethinking-universal-and-inclusive-design/ http://www.universaldesign.com/ (great story about Target in there -- it is a "design for all" store. http://www.inclusivedesigntoolkit.com/ https://www.service-design-network.org/ https://www.ageinplacetech.com/ ( a tech blog run by a friend / colleague of mine)

Building a website isn't that hard. Anyone can buy a domain and throw up a few pages of content into a plug and play website builder, like WordPress, Wix or Squarespace, but building a website that people actually want to use and even enjoy using, that can be incredibly difficult. It takes research, patience, and a deep understanding of the customers' needs, motivations, and desires. User Experience isn't just about good design. It's a crucial part of your customer journey and something that can impact not only how your customers feel about your brand, but how you rank in Google. Kelly Goto is a designer and speaker with a focus on UX design and mobile ethnography. She's worked with brands like Netflix, Citrix, Hyundai, and Sony to develop exceptional user interfaces. And she's the author of Emotional UX, and of the classic book, Web Redesign 2.0. On this episode number 191, Kelly will be revealing some of the most effective strategies for streamlining your user experience, including expert tips on usability testing, and building user personas. Stay tuned because this episode is going to give you the tools to really get inside your customers' heads.

A very special episode this week as we spend the entire hour talking with Kelly Goto, respected presence in the UX, Service Design and CX communities and Founder of Goto Media. We discuss the often mysterious world of design, and get an inside view of some of the most important design elements of the past 20 years before diving into the importance of universal design.    Show Notes Goto Research / Mediawww.gotomedia.comwww.gotoresearch.com Global Research Consortium www.uxfellows.comColin’s Storyhttps://mindfultech.us/light-and-dark/ AT Banter is brought to you by Canadian Assistive Technology, providing sales and training in Assistive Technology and Accessibility with over 30 years of knowledge and experience. Visit them online at www.canasstech.com or call toll-free 1-844-795-8324. Need repairs on your device? Chaos Technical Services offers service and support on almost any piece of Assistive Technology, while also providing parts and batteries. Visit them online at www.chaostechnicalservices.com or call 778-847-6840.

Dave Mitropoulos-Rundus returns to talk with Tim Keirnan about labels for our field. This continues our long-running friendly discussion about what we call our profession and why, and is there a difference--or should there be--between User Experience and Customer Experience? Dave appreciates the terminology differences whereas Tim wonders why we make such fine distinctions when at the root level we're all  "Designers of Stuff". Kelly Goto's excellent 2018 article: https://www.gotoresearch.com/2018/04/11/x-marks-the-spot-in-experience-design-thinking-ux-vs-cx-vs-service-design/ Jared Spool's excellent article published the day we recorded this episode. I think Jared's a mind reader! https://articles.uie.com/ux-and-cx-same-language-different-dialects/ NOTE: Tim regrets interrupting Dave too much in a shocking lapse of bad hosting etiquette...he was hopped up on cough syrup at the time of this recording, which you can hear in his deep head cold voice breaking worse than Peter's in that episode of The Brady Bunch. https://tv.avclub.com/the-brady-bunch-dough-re-mi-1798222209

In this Ferris Wheel episode, I speak with Kelly Goto, an evangelist for design ethnography and Principal of gotomedia about the Rapid UX Research mindset. Who is Kelly Goto? As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of […]The post DYT 109 : Rapid UX Research Mindset | Kelly Goto appeared first on .

In this Ferris Wheel episode, I speak with Kelly Goto, an evangelist for design ethnography and Principal of gotomedia about the Design Ethnography mindset. Who is Kelly Goto? As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of gotomedia […]The post DYT 108 : Design Ethnography Mindset | Kelly Goto appeared first on .

Steve and Lou dig into the challenges of learning about people who engage with enterprises—how to gather data, and how to synthesize that data to get to something like true insight. Insight at Scale is a major theme at the upcoming Enterprise UX 2015 conference (San Antonio, May 13-15), where Steve will dig deeper into the subject along with Kelly Goto, Christian Rohrer, and Chris Chapo.

Speaker: Kelly GotoAddiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. Design ethnographer Kelly Goto presents underlying emotional indicators that reveal surprising attachments to brands, products, services and devices. Gain insight into the future of UX and understand the importance of designing user experiences that map to people‛s real needs and desires — the unconscious side of the user experience.

The first morning of the conference is over and we’re straight out of our first workshops. James attended Better Meetings by Design with Kevin Hoffman and Per attended Lean Ethnography with Kelly Goto.

Building a prototype is a great way to test your design early on with users. Whether you choose to go for a high-fidelity representation, or go lo-fi with paper, you can learn a lot about the usability of your site. Often, teams are concerned with which technique or tool to use because of the litany that are available.

Our guests for this episode are the hosts of the BizCraft, the podcast about the business side of web design, Carl Smith of nGen Works and Gene Crawford of UnmatchedStyle. Gene Crawford is the Editor for unmatchedstyle.com, organizer of convergese.com. President AIGA South Carolina and he also runs Period Three. Carl Smith is the founding member of nGen Works. He has worked with some great teams that won the New York Art Directors Award for Interactive Development, The Hospitality Industry's Best of Show Award, and two National C.A.S.E. awards for Educational Web Development. Featured in Kelly Goto's best-selling book, Web Redesign: Workflow That Works.

Our guests for this episode are the hosts of the BizCraft, the podcast about the business side of web design, Carl Smith of nGen Works and Gene Crawford of UnmatchedStyle. Gene Crawford is the Editor for unmatchedstyle.com, organizer of convergese.com. President AIGA South Carolina and he also runs Period Three. Carl Smith is the founding member of nGen Works. He has worked with some great teams that won the New York Art Directors Award for Interactive Development, The Hospitality Industry’s Best of Show Award, and two National C.A.S.E. awards for Educational Web Development. Featured in Kelly Goto’s best-selling book, Web Redesign: Workflow That Works.

Our guests for this episode are the hosts of the BizCraft, the podcast about the business side of web design, Carl Smith of nGen Works and Gene Crawford of UnmatchedStyle. Gene Crawford is the Editor for unmatchedstyle.com, organizer of convergese.com. President AIGA South Carolina and he also runs Period Three. Carl Smith is the founding member of nGen Works. He has worked with some great teams that won the New York Art Directors Award for Interactive Development, The Hospitality Industry’s Best of Show Award, and two National C.A.S.E. awards for Educational Web Development. Featured in Kelly Goto’s best-selling book, Web Redesign: Workflow That Works.

Shift your thinking, alter your process, and create a dynamic of doing rather than spinning. Workflow veteran Kelly Goto leads you through a fast-paced session designed to help transcend obstacles and develop a culture of adaptation, progress and flow. Learn the fundamental principles behind The FLOW Method, an actionable series of steps utilizing new processes and techniques to re-invigorate your organization and team. Whether you are an independent, small business owner or the manager of an in-house web marketing team, you will gain valuable insights and tools to bring back to your organization. As an evangelist for "design ethnography", Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Goto is a sought-after international keynote lecturer and author on the topics of web and mobile strategies, usability, and design ethnography. Her book, Web Redesign 2.0: Workflow that Works has been translated into 14 languages and is an established standard for workflow methodologies and user-centered design principles worldwide. Kelly is principal of gotomedia, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Adobe, VeriSign, Nokia, WebEx and CNET. For the past 20 years, she has worked in the digital media industry launching brands and initiatives for Toyota, Paramount, Infiniti, Sony Pictures, Warner Bros. Online, and Wells Fargo Online. Kelly’s focus on cross cultural studies, mobile devices and interfaces have cumulated in the formation of a global research network with partnerships based on Finland, Spain, New Zealand and China. Kelly is a former President of the AIGA Center for Brand and is a member of San Francisco’s Bay CHI Usability Organization. She is also the editor of gotomobile.com, a highly regarded online publication focusing on mobile user experience. When not tethered to her laptop, Kelly enjoys spending time with husband Skip and new daughter Kirin, working virtually and living free. Licensed as Creative Commons Attribution-Share Alike 3.0 (http://creativecommons.org/licenses/by-sa/3.0/).

Episode #2 of the Social Signal podcast features an interview with design ethnographer Kelly Goto, who explains why testing for usability is a must in the era of the social web. We also list some of the events coming up on the Social Signal calendar.Some of the links mentioned in the podcast:Our calendar of upcoming eventsRegistration for the NTEN webinar seriesThe Northern Voice blogging conferenceRegistration for Web 2.0 and Your Organization with Alexandra Samuel and Jason MogusKelly Goto's company, gotomediaThe books Kelly recommends:Steve Krug, Don't Make Me ThinkKaren Donoghue and Michael D Schrage, Built for UseKelly's book:Web ReDesign 2.0: Workflow that Works