Podcasts about agency business

If launching your offer feels like sprinting uphill in heels, this episode is your breath of fresh air. I'm walking you through my 3T evergreen sales strategy, the same one I teach inside Parade, and the exact approach I use to sell my offers all year round without burning out or disappearing in between launches.This isn't a post-once-and-hope strategy. It's a simple but powerful framework that helps you show up consistently, speak to the right buyers, and build real momentum. Inside this episode, I'm breaking down how to Tease, Tempt, and Turn your audience, three distinct sales phases that make your content feel strategic, not shouty.You'll hear exactly what to say (and when), why most people quit before the conversion phase even begins, and how to bring natural urgency into your sales rhythm without feeling icky. Whether you're prepping for your next launch or just want to keep selling quietly in the background, this 3T method is your new go-to.What You'll Learn in This EpisodeWhy selling your offer doesn't have to mean constant launchingWhat the 3T Strategy is and how to apply it to your evergreen contentHow to create intrigue and anticipation without sounding vague or salesyThe role of opinion-sharing and urgency in the conversion phaseWhy people stop too early and what to do instead to actually get sales "Selling doesn't have to feel random or forced. You just need a rhythm that makes your offer easy to talk about."And if you want support in action, the next live round of Parade kicks off on June 30th. We'll be selling our offers together, four times a day, for 14 days. It's fun, focused, and gives you all the accountability you need to start showing up like the expert you are. Join the Parade: https://ceelslockley.co/parade ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Feeling ready to shout about your offer from the rooftops? Before you hit “post” or start your launch countdown, pause. In this episode, I'm walking you through seven key areas you need to have fully dialled in before you start selling. These are the foundational pieces that can make or break your results.From your offer's transformation to your checkout page and even your link in bio, these are the bits that often get overlooked (and yes, I've seen it all). If you've ever wondered why your offer isn't converting like you hoped, this checklist-style episode will help you find the missing link. It's the stuff that helps you sell with more confidence and makes your potential buyers trust that you've got your shit together.Whether you're launching for the first time or giving your offer a summer refresh, this is a non-negotiable listen. Get your house in order, lock in these seven essentials, and you'll go into your next sales push with more clarity, confidence, and consistency.What You'll Learn in This EpisodeThe seven must-have pieces to get in place before you start sellingWhy your “offer result” matters more than the features you're listingHow missing a price point—or hiding it—can kill conversionsThe one area that instantly builds trust post-purchase (and most people forget it)Why your checkout, sales page, and link in bio are doing more than you think"Selling is about trust, and trust starts the moment someone clicks your link, not when they pay."And if you want support in action, the next live round of Parade kicks off on June 30th. We're talking about your offer four times a day for 14 days, because selling gets easier when you do it often (and well). Join the Parade: https://ceelslockley.co/parade ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Urgency used to be the golden ticket to selling online offers—countdown timers, last chance bonuses, fake deadlines. But we're over it. In this episode, Ceels breaks down why urgency is no longer the powerhouse sales tool it once was, what's replacing it and how to use real urgency to drive conversions in your offers. Urgency will always have a place in sales psychology, but buyers are wiser, more discerning, and more skeptical than ever.Tune in for a fresh perspective on how to build offers that don't just pressure people into joining—but make them want to buy NOW. In this episode, you'll learn:Why urgency isn't enough to sell your offer anymoreThe real reason people join waitlists (hint: it's not the deadline)How fake urgency erodes trust—and what to do insteadThe 5 elements that actually create natural urgency todayWhat makes an offer feel premium in 2025 (and why that matters more than ever) “Trust and clarity outrank urgency by three to one in buying decisions. That's not a small shift.”Resources + Links: Join the Dreamium Waitlist: enrolling again in SeptemberJoin Parade, my sales course meets live sprint starting 30th June ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Let's talk about the thing most service providers overthink (and underdo): raising your prices. In this episode, I'm pulling back the curtain on my own pricing journey, why I nearly doubled the price of Dreamium, how it went, what I had to work through, and most importantly, how you can do it too without losing clients or your nerve. If you've been hovering over the “increase price” button but keep chickening out, this one's for you.I share the behind-the-scenes shifts that made me feel ready to raise my rate, the sneaky mindset traps that keep service providers undercharging, and the practical steps to make sure your price rise lands powerfully. You'll walk away feeling clearer, bolder, and more anchored in the value of your work.Whether you're in the thick of a rebrand, reworking your offer suite, or just ready to step into your next level, this is your reminder: you're allowed to earn more for delivering real transformation. You just need the structure, the confidence, and a bit of strategy to match.In this episode, you'll learn:Why I raised the price of Dreamium and what changed in the offerThe mindset shifts that made me feel ready (and how I got there)What actually happened in the launch after increasing the priceThe top 3 mindset blocks that hold service providers back from charging morePractical steps to confidently raise your prices and anchor them in value"Raising your prices is about stepping into your authority with your offer, not just adding zeros arbitrarily." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Ever wonder how some people's names just keep popping up on Threads, in DMs, in client chats without them even trying? That's not luck. That's what happens when you become a mentioned brand. In this episode, I'm breaking down exactly how to make that happen for you.I'm sharing the strategies that helped me build a reputation where my name (and my offers) get mentioned daily, sometimes in rooms I'm not even in. We're talking positioning, visibility, consistency, and trust-building tactics that go far beyond just “showing up online.” If you want to be the woman everyone recommends when your service is needed, this is your roadmap.This episode is part pep talk, part visibility strategy, and part reputation-building masterclass, because getting your name mentioned is an important part of scaling your business without constantly hustling for attention.What You'll Learn in This EpisodeWhat makes a brand “mentionable” (and what's getting in your way)Why being specialised is essential if you want more referralsThe visibility mistakes most service providers make (and how to fix them)How to build trust by showing your personality, your opinions, and a little bit of vulnerabilityThe daily habits that keep your name top of mind without burning out"People won't mention your name if they don't know what you do or if they've forgotten you exist." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, I'm joined by the incredible Felly Day, founder of FD Studio and content repurposing specialist for podcasters. Felly takes us behind the scenes of her experience inside Dreamium, where she transformed her done-for-you services into a full-blown offer ecosystem and finally started feeling excited (and confident) about selling again.Before Dreamium, Felly was feeling disconnected from her retainer offer, unsure about her pricing, and frustrated that her suite didn't flow. But through deep work on her signature offer, Repurposing Unlimited, and the creation of complementary offers like The Remix and Repurposing Limited, she found her groove and her positioning. Felly shares how she used the Offer Blueprint, market research, and iterative design to develop offers that are easier to sell, better to deliver, and truly aligned with how she wants to work.If you've ever felt stuck in service-mode, overwhelmed by your offer suite, or unsure how to price and structure what you do, this episode will show you what's possible when you pause and do the strategic work.What You'll Learn in This EpisodeHow Felly went from a disjointed service suite to a strategic offer lineupWhy confidence in your delivery system makes marketing easierThe importance of validating structure, pricing, and delivery with real clientsHow Dreamium supported her to refine, evolve, and scale her done-for-you offersWhat it really takes to build an ecosystem (not just a bunch of random offers)"Once I stopped trying to make my offers look like everyone else's and actually structured them for how I work best, everything clicked" – Felly DayConnect with Felly:https://fellyday.com/https://www.instagram.com/fellyday/https://www.threads.com/@fellyday ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, Lauren talks to the seller of an agency business created in December 2020 in the entertainment niche. Listen in to find out how the business makes an average of $36,243.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/84303 to learn more about this business.

Unlock Your Estate Agency's Potential with Christopher Watkin! If you're an estate agent looking to take your business to the next level, you need to hear what Adam Mackay from Mackay Property has to say about Chris Watkin. Since 2014, Adam has been working with Chris, and the results speak for themselves. Chris isn't just a supplier of services, he's a mentor, a friend, and someone who truly cares about your success. In this episode, Adam shares how Chris's expert advice, practical strategies, and relentless support have helped him grow his business and improve his career. With Chris's help, estate agents can benefit from proven techniques that make a real difference in an increasingly competitive market. Whether you need fresh insights, accountability, or just a push to take things to the next level, Chris is the one to help. Listen now if you're serious about growing your estate agency, don't miss out on this opportunity to learn from one of the best.

Let's talk about what happens when you start refining your offers. Spoiler alert: it's not just spreadsheets, post-it notes, and “aha” moments. In this episode, I'm pulling back the curtain on the emotional chaos that often shows up when you're doing the deep, strategic work of shaping offers that actually reflect your brilliance. If you've been feeling confused, overwhelmed, or even a little bit like a fraud, this one's for you.I get it. You sit down to tweak your offer lineup and suddenly it feels like you're staring into the abyss. You doubt everything. You question if you're even cut out for this. Maybe you've even had the urge to scrap it all and start from scratch. That's not a sign that something's gone wrong. That's a sign you're right on track. We dive into the common emotional stages of offer refinement: confusion, mistrust, self-doubt, and that classic “burn it all down” moment. But we don't stop there. I'll show you how to ride the wave through the winter season of your business and into spring, where things start to click, confidence rises, and you finally feel proud (and ready!) to talk about your offers again.If you're knee-deep in the messy middle, know this: you're not doing it wrong. You're doing it right. What to Expect in This Episode:Why confusion and overwhelm are actually signs of deep strategic workWhat “burn it all down” mode really means (and how to move through it)How visibility and self-trust are connected in your offer strategyThe emotional seasons of refining offers—and why spring always follows winterA gentle reminder that doing it alone makes it harder than it needs to be"The clarity will come, but you have to go through the messy bit first." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Also available on YouTube: youtu.be/l8ANgFlZK0YIt started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire's fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.Topics Discussed:Growing a DTC sock brand from scratchWhy Faire became a game changerTurning content into a client acquisition machineBalancing two businesses and one marriageWhy sustainability isn't selling anymore—and what isTurning off Meta ads (and doing better without them)Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks:Bare KindCandid FoundersCandid Founders YouTubeFaire on Shopify HelpFaire Shopify AppLucy on LinkedIn

You've heard me talk about offer mistakes before, but this time, we're going deeper. In this episode, I'm sharing five of the most common (and costly) mistakes I see service providers make when creating their offers. If you've ever DIY-ed your offers, taken advice from the wrong people, or underpriced because you wanted to be “accessible”, this one's for you.These aren't just the obvious ones, such as poor pricing or vague positioning. I'm pulling back the curtain on things like how your peer's feedback might be holding you back, why “accessible pricing” can actually damage your business, and why building an offer based on what one client said once is not a strategy.Whether you're designing your very first signature offer or reworking an entire ecosystem, this episode will help you avoid the pitfalls that lead to low conversions, mismatched clients, and a shaky reputation. What You'll Learn in This EpisodeWhy DIY-ing your offer strategy rarely leads to strong resultsThe problem with taking pricing advice from your partner or peersHow to build offers from your signature process, not assumptionsWhy trying to be “accessible” can attract the wrong clientsThe importance of knowing exactly who your offer is for (and how to speak to them)"Pricing is positioning. It doesn't just determine your income, it determines who walks through your virtual door." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Power hours had their moment, but in 2025, they're giving outdated energy. In this episode of Sold Out Offers, I'm making the case for retiring power hours from your offer suite and replacing them with something far more strategic (and profitable). If you've been offering one-off calls and wondering why they're not selling, or why they're not building your reputation, this is your wake-up call.We'll unpack why power hours don't create consistent results, how they attract the wrong kind of buyer, and why they're a nightmare when it comes to scaling. But don't worry, I'm not just telling you to scrap something without a plan. I'm also walking you through what to offer instead: strategic, outcome-driven sessions that are easier to sell and deliver far more value.This one's a short but powerful listen, especially if you're ready to upgrade your client experience.What You'll Learn in This EpisodeWhy power hours are no longer a strategic or scalable offer.The type of client they attract and why that's not ideal for long-term growth.What to create instead: strategic, high-impact intensives or mini transformations.How to reposition one-off calls as outcome-driven experiences.Examples of strong alternatives across different service-based industries."Power hours are the skinny jeans of your offer suite, cute once, but no longer the vibe if you want to grow." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

If you've ever felt overwhelmed by the idea of building out a whole suite of offers, this episode of Sold Out Offers will feel like a breath of fresh air. I'm breaking down exactly what an offer ecosystem is, why you need one, and the three types of offers that should sit at the heart of it. Spoiler: you don't need ten different offers to build a successful business – you just need three.We'll walk through what these three core offers are, how they work together to guide your clients through a natural buyer's journey, and why starting with low-ticket offers is not the move if you're serious about making consistent, scalable revenue. This is your permission slip to strip it back, simplify, and focus on what actually moves the needle.What You'll Learn in This EpisodeThe role of an offer ecosystem in creating sustainable revenue.The three offers you actually need to start with (and why they matter).Why your Headliner Offer is the foundation of your reputation.The difference between After Party vs. Encore offers—and when to use each.Why “just one more offer” won't solve your income problems."Don't build 17 different offers. Build three brilliant ones and take your clients on a journey through them." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Let's get one thing straight: hitting 100K in your business isn't the glitter-filled, life-changing milestone the online space makes it out to be. In this episode of Sold Out Offers, I'm breaking down why six figures is actually the bare minimum for full-time business owners in 2025 – not a luxury, not a dream, but a baseline.We're digging into what that number really looks like once you factor in expenses, taxes, and the reality of growing a team or reducing your workload. I'm also sharing my own experiences with under-earning, scaling, and how reinvestment changes the game. If you've been chasing 10K months thinking they'll magically fix everything, this is your permission slip to get real, reassess your pricing, and back yourself properly.Whether you're hovering around the 30K–50K mark or approaching six figures and wondering why it still doesn't feel like enough, this pep talk is for you. Let's ditch the noise and talk about what it actually takes to build a profitable, sustainable business as a service provider.What You'll Learn in This EpisodeWhy 100K is a bare minimum revenue goal, not the dream.How expenses grow as your business grows (and what to expect).The profit vs. revenue conversation no one is having.Why you need to give yourself permission to raise your prices.A reminder that women are allowed to earn well and unapologetically."You're not suddenly rich at six figures, you're just finally working with a realistic baseline to grow from." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Welcome back to the final part of my two-part Sales Series launch breakdown. In this episode, I'm diving into the mindset shifts, tactical decisions, and results behind my recent Dreamium launch, where I tripled my sales with a 60-day campaign. If you haven't listened to part one yet, hit pause and listen to it first to get the full story.This time, I'm lifting the lid on what was happening behind the scenes – the emotional wobbles, the days I didn't want to sell, and the discipline it took to show up even when engagement was low. I also share the strategies that helped convert lurkers into clients, including personal follow-ups, behind-the-scenes videos, and data-driven DMs. Plus, I talk openly about my results, what worked brilliantly, and the tweaks I'll be making for my next launch.Whether you're gearing up for your own launch or just trying to build more consistency in your sales strategy, this episode is your reminder that growth takes intention, energy, and a little bit of delulu belief in your own brilliance.What You'll Learn in This EpisodeWhy mindset and energy are just as important as your sales tactics.How rebranding boosted my confidence and made my offer feel next-level.The power of consistent daily sales content, even when no one's engaging.Smart sales tactics that worked: personalized DMs, value-led emails, and pattern disruptors.What I'll be changing (and outsourcing) for my next launch to make it even better."If you want bigger results, you have to dial everything up – your energy, your consistency, your belief, and your strategy." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, Lauren talks to the seller of an Agency business created in August 2021 in the news & education, digital media, SEO, and social media niches. Listen in to find out how the business makes an average of $5,769.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/83779 to learn more about this business.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What are you doing to win new agency business? Are you showcasing your best work? Do you have a formal pitch process that works well every time? Today's guest co-founded his agency after realizing he had contributed significantly to another agency's growth without any ownership. So he took the bold step of starting his own agency without knowing how to convince others to believe in his vision. Tune in to learn how he persevered despite facing constraints from his former employer, skepticism about his new venture, and the need for strategic pivots in client acquisition. Luke Cope is the co-founder of Bottled Imagination a Manchester-based digital PR agency focused on doing good work using unparalleled creativity to outshine the generic, churned-out, recycled ideas the industry has been saturated with. He shares insights into the rapid growth of his agency, discusses his desire for ownership after helping to grow an agency as an employee, and the way his team started to reframe pitches to great success. In this episode, we'll discuss: Why equity matters. Get people to rally around your vision. 3 ways to change your approach to winning new business. Should you reframe pitches or stop doing them altogether? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why Equity Matters: Turning Frustration into a Thriving Agency Working in SEO, Luke got to be part of an agency's rapid growth as it went from 15 employees to doing $7 million in revenue. Despite feeling that this success stemmed directly from his and his colleagues' efforts, they had no ownership stake in the company or any claim to the value they had helped create—they remained simply employees. Furthermore, Luke considered he could only sustain this level of commitment for someone else's benefit for about two years. Instead of looking for another agency to move on to, he and his now co-founders decided to create something of their own. At the time, this decision seemed like their only viable path forward. In retrospect, however, it represents a scenario where forward-thinking agency owners might have retained these valuable team members by offering equity—transforming key employees into shareholders with a genuine stake in the company's success. This way, they keep people who have helped grow the agency since the beginning and don't risk losing clients who would probably follow them to their new venture. Ultimately, Luke and his co-founders determined launching their own agency was the best option and were validated by getting their first lead the same day their departure was announced. This first client is what really helped set up their agency and helped them reaffirm that they made the best decision for their future. A Silent Agency Launch Saved by Referrals Even though they quickly gained some really good clients, the start of Luke's agency was marked by an unusual constraint. In accordance to the deal they had with their previous employer, they could begin operations but couldn't publicly launch their business for three months. It seemed risky to launch their agency amid this uncertainty as they could lose momentum in gaining new clients. How would they advertise their business? The answer came when a couple of referral clients set the agency to a great start, generating about $30,000 in monthly revenue that provided essential financial stability during this vulnerable beginning phase. Looking back, this period of uncertainty could have spoiled their efforts, but instead, it became a catalyst for creativity and resourcefulness. How to Get the Right People to Rally Around Your Vision According to Luke, one of the benefits of having several founders was that they could start servicing clients immediately. And although it wasn't easy getting workers to sign on to join a nameless agency, they made their first hire and engaged several contractors to handle specific tasks before their official launch. Nevertheless, six months into operations, Luke still found it was challenging to get talent to join a small, unproven business. This struggle is common among emerging agencies, and overcoming it requires developing a compelling vision and clear values that resonate with potential team members. Once you do find clarity, you go from desperately selling your agency and pleading with candidates to join your journey to carefully evaluating whether applicants truly align with your team's culture and direction. As a leader, when you demonstrate unwavering confidence in your instincts and articulate a clear vision for the future, you naturally inspire others to embrace your cause, further amplifying the potential for success. 3 Ways to Change Your Approach to Winning New Business After about six months, Luke and his team changed their approach to new business in three key ways: Innovative examples. Aware they needed examples of their content creation to attract new clients, they created a fake soccer player, paid influencers to say he was 10 to 1 to make the England World Cup squad in Qatar, and got 5,000 people to click on an offer to place a bet on him. Whoever clicked on that offer got taken to an awareness page with information about the importance of doing proper research before placing a bet. It was a testament to their ability to move people to follow a compelling story and take actions based on it. Reframing the pitch. They also worked on transforming their pitch process to build trust with potential clients. They introduced a more dynamic pitching process, starting with the simple yet effective idea of asking potential clients what they did not want to hear during a pitch. This tactic served a dual purpose: it allowed the agency to understand the client's preferences better and created an opportunity to surprise them with unexpected ideas. Anticipating questions. Luke's team also proactively addressed potential client concerns by anticipating the questions that might arise about their status as a relatively new agency. This strategy not only enhanced their win rate but also fostered deeper connections with clients, ultimately contributing to the agency's rapid growth. Should You Reframe Pitches or Do Away With Them? There are, of course, pitfalls to conventional pitching, as agencies frequently surrender their most valuable ideas without receiving compensation or commitment. As they mature, many agencies begin protecting their strategic insights while still delivering value to prospects. One effective approach is implementing a "foot-in-the-door" offer—charging for your expertise in developing strategic plans, thereby ensuring your creative contributions are appropriately valued. Most agencies initiate this transition toward paid discovery once they've established their reputation and can afford to be more selective about their clientele. In Luke's case, reframing their approach to pitches has similarly enabled his team to become increasingly selective with potential clients. Ultimately, whether through paid discovery work, selective pitching, or reframing the pitch process, these approaches all serve the same essential purpose: creating selectivity that preserves agency resources while fostering a more fulfilling and collaborative environment for everyone involved. This strategic selectivity not only protects an agency's most valuable asset—its ideas—but also establishes more balanced client relationships from the outset. Are you Willing to Bet on Yourself? When it comes to paths to agency ownership, Jason has heard it all. From people who were raised by entrepreneur parents and always knew that would be their path to, most likely, people who just started a project based on what they knew how to do and suddenly found themselves starting a business and managing a team. In Luke's case, he never thought he would start his own business and only got the drive to do so after realizing he had helped grow something he couldn't claim as his own. Ultimately, a great predictor of whether or not you'll thrive as an entrepreneur is how willing you are to bet on yourself. Do you believe in yourself and your ability to carry forward and always be able to adapt your business to new circumstances? If you do, you'll eventually figure out a clear vision and inspire people to bet on your dream and join you for the ride. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Ever wondered what it really takes to pull off a successful group program launch? In this episode of the Sales Series, I'm taking you behind the scenes of my most recent Dreamium launch, a 60-day campaign that tripled my sales. This is part one of a two-part breakdown, where I'm unpacking everything from strategy to structure, and all the shifts that made the difference.I'm sharing the honest truth about what didn't work in previous launches, what I changed this time, and how I prepped both myself and my audience for a more powerful and intentional sales experience. From rebuilding the offer itself to strategically warming up my audience with challenges and masterclasses, this launch was different because I gave it deep focus and treated the offer like a product worth shouting about.Even if you're not running group programs, there's so much to take from this episode. Because big launch energy isn't just for launches, it's the kind of energy and consistency you can bring to any season of sales.What You'll Learn in This EpisodeWhy I overhauled Dreamium before even thinking about marketing itThe structure of my 60-day sales campaign and why each phase matteredHow I prepped my audience with a free challenge and live masterclassThe power of daily, multi-platform visibility (and why it's never “too much”)Why consistency and commitment were the biggest game-changers this time"If you're launching something and you don't 1000% back it – people can tell. That's why I went deep on the offer before I shouted about it." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Selling your offers shouldn't feel awkward, pushy, or uncomfortable – but let's be real, for many service providers, it does. In this episode of the Sales Series, I'm tackling the biggest mindset blocks that hold people back from selling and how to reframe them so you can promote your offers with confidence.We're talking about the fear of showing off, the discomfort of being “too salesy,” and why repetition in your marketing is actually a good thing. I'll also share why your audience isn't paying as much attention as you think (spoiler: they don't care if you've talked about your offer 20 times this week) and how to embrace the lurkers – the people who are watching silently but will buy when they're ready.If you've ever worried that you're annoying people, being boring, or just not “good” at sales, this episode will shift your perspective and help you show up with confidence.What You'll Learn in This EpisodeWhy feeling awkward about selling is completely normal – and how to move past it.How to reframe your mindset so selling feels easier and more natural.The power of repetition in marketing (and why you're not boring people).Why lurkers, the silent followers, are actually your future buyers.How to hype your own offers without feeling cringe."Sales is one massive, long hype of your own stuff. The sooner you get on board, the easier it gets." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

This week on Sold Out Offers, we're getting real about money, profitability, and designing offers that actually work with the incredible Gina Knox. Gina is a financial coach for entrepreneurs with variable income, and she's helped her clients build over $22 million in wealth portfolios.In this episode, Gina shares why every money problem is actually a design problem and how small business owners can rethink their finances to create long-term sustainability. We also talk about pricing strategies, what really makes an offer profitable, and why most “passive income” dreams are a myth (spoiler: if you want passive income, invest in the stock market). Plus, Gina breaks down why tracking your numbers and spending intentionally is the fastest way to scale without stress.If you've ever felt overwhelmed by your business finances or unsure about how to structure your offers for real profit, this episode is packed with juicy tips that will change the way you think about money and growth.What You'll Learn in This EpisodeWhy money problems are actually design problems (and how to fix them).The real definition of a profitable offer (hint: it's about more than revenue).The role of tracking, spending, and investing in sustainable business growth.Why "passive income" isn't real and what to focus on instead.How to align your financial goals with your offers for maximum impact."If you learn how to spend money wisely in your business, you'll never wonder why you're not growing."  – Gina KnoxConnect with Gina:https://open.spotify.com/show/2rtksjv94twZlvwnaahfenhttps://ginaknox.co/https://www.instagram.com/ginaknox/ ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

If your signature offer isn't selling as well as you'd like, this episode is going to change that. In this episode of The Sales Series, I'm sharing the exact ways to increase sales of your headliner offer without overcomplicating it, stuffing it with too much, or feeling like you have to convince people to buy.I'll cover why specificity sells, how to simplify your offer to make it more premium, and the mindset shifts you need to fully back your pricing. I'm also diving into why case studies (not just testimonials) are a must, and how your expert energy makes or breaks the way you sell. If you've been feeling like your offer isn't quite landing, or you're over-explaining it to try and justify the price, this is your roadmap to making it a no-brainer for the right clients.What You'll Learn in This EpisodeWhy your headliner offer is the most important one to optimize.The power of simplifying your offer (and why more isn't better).How to make your offer stand out instead of feeling generic.The role of expert energy in making sales feel easier.Why case studies are the secret to better conversions."People don't buy because you add more stuff to your offer – they buy because they believe in the transformation." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

If selling your signature offer feels harder than it should, this episode is for you. In the second installment of The Sales Series, I'm breaking down how to increase sales of your headliner offer – the one that should be bringing in the bulk of your revenue – without overstuffing it or making it more complicated than it needs to be.We're talking about why more is NOT more when it comes to premium offers, how to strip back your offer to make it more compelling, and why specificity is the secret to better sales. Plus, I'll walk you through the expert energy shift you need to truly back your offer so you can sell it with confidence (because if you don't believe in it, your audience won't either).If you've been second-guessing your pricing, cramming too much into your headliner offer, or struggling to position it in a way that makes it an easy yes, this episode will give you the clarity and tweaks you need to start seeing more conversions.What You'll Learn in This EpisodeWhy your headliner offer is the most important one to focus on.How to simplify your offer without reducing its value.The role of expert energy in making your offer easier to sell.Why case studies (not just testimonials) can be a game-changer.How to stop over-explaining and start making your offer a no-brainer."More deliverables don't make an offer better. A clear transformation does. Simplify it, back it, and watch it sell."The doors to Dreamium are open. Enroll today https://ceelslockley.co/dreamium ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, I'm joined by the brilliant Loni Nelson, co-founder at Imlo Studios, a specialist funnels agency. Loni shares her journey from saying yes to everything as a service provider to carving out a niche that not only lights her up but also delivers incredible results for her clients.We talk about the fears that come with specialising, especially the worry of being "too niche", and how Loni overcame imposter syndrome to build an offer that feels fully aligned. She also walks us through the process of refining her signature offer, Funnel Revolution, inside Dreamium, and how that work has helped her create more revenue, clarity, and confidence in her business. If you've been struggling to own your expertise and price your services based on real value (not just a guess), this episode is packed with insights you don't want to miss.What You'll Learn in This EpisodeHow Loni transitioned from a generalist to a sought-after funnel specialist.The fears she had about niching down and how she moved past them.How her signature offer, Funnel Revolution, helps clients increase conversions by 35%.Why pricing based on facts (not fear) changed everything for her agency.The mindset shifts that made the biggest impact on her confidence and success."We don't see our own brilliance when we look in the mirror. Sometimes, you just need the right support system to remind you that you are the expert."Connect with Loni:https://www.instagram.com/imlo_studios/https://imlo-1.showit.site/ImLo Offer Optimisation CallGates for Dreamium open on 26th February: https://ceelslockley.co/dreamium ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode of Sold Out Offers, I'm breaking down my Core Offer Method, the framework I teach inside Dreamium, to help you build a strategic, profitable offer suite that attracts dream clients and makes scaling your business easier.I'll guide you through the four key pillars of a profitable offer suite – Clients, Offers, Revenue, and Expert Energy. You'll learn why starting with the right clients makes everything easier, how to position your offers as premium, how to price them strategically, and why your energy and confidence play a massive role in your success. If you've ever struggled with imposter syndrome, pricing anxiety, or simply figuring out how to structure your offers, this episode is packed with juicy insights.What You'll Learn in This EpisodeThe four pillars of a profitable offer suiteWhy defining your dream client is the foundation of your revenueHow to create premium offers that attract high-quality clientsThe key to pricing confidently (without second-guessing yourself)Why your confidence and energy matter just as much as your strategy when selling"Your energy is 80% of your success. You can have the best offer in the world, but if you don't believe in it, neither will your clients."Dreamium enrollment opens on February 26, 2025! Join the waitlist and get exclusive bonuses, including a revenue forecasting tool and a live sales strategy session to help you hit your 2025 goals. https://ceelslockley.co/dreamium ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Feeling stuck in your business? Maybe your offers don't feel aligned anymore, or you're wondering if it's time to pivot but aren't sure where to start. In this episode, I'm breaking down four ways you can refine your expertise, sharpen your positioning, and create an offer suite that feels clear, strategic, and profitable.I'll walk you through why specialising is key to standing out, how to define your unique expert angle and why creating a buyer's journey that keeps clients coming back is important. We'll also talk about the mindset blocks that come with pivoting – imposter syndrome, FOMO and perfectionism – and how to push through them with confidence.If you've been second-guessing your next steps, this episode is exactly what you need to get unstuck and start building an offer ecosystem that works for you.What You'll Learn in This EpisodeHow to sharpen your specialism so you stand out in your industry.Why focusing on one audience, tool, or process makes your business stronger.How to create a buyer's journey that increases client retention.The mindset shifts you need to embrace when refining your offers.Why trusting the process (even when it feels messy) is necessary for growth."Refining your offers is uncomfortable – but the businesses that succeed are the ones that stick with it and trust the process."If you're ready to actually feel confident in your offers, Dreamium – my Offer Design School – is opening its doors soon! Join the waitlist and get access to exclusive enrolment bonuses. https://ceelslockley.co/dreamium ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Ever felt the pull to niche down but worried about what you might lose in the process? You're not alone. In this episode, I'm tackling one of the biggest fears service providers face – the worry that specialising means saying no to opportunities, income, and growth. Spoiler alert, it doesn't!I'll walk you through why specialising is actually the fastest way to scale, attract dream clients, and build a business that's easier (and more profitable) to run. We'll talk about why niching isn't a forever commitment, how to handle those “but what if I miss out?” feelings, and why being known for one thing is way more powerful than trying to do everything. Plus, I'm busting the myth that you can never take work outside your niche – because guess what? You can.If you're ready to position yourself as the go-to expert in your field without feeling boxed in, this episode is for you. What You'll Learn in This EpisodeWhy specialising actually helps you scale (even if you don't want a big business).The difference between “setting up” and “setting down” your offers.How to move past the fear of losing opportunities when niching down.Why multi-passionate service providers struggle with specialisation – and how to do it your way.How to build a strong reputation that makes you the obvious choice in your industry."Your business is not your hobby. if you want creativity and variety, find an outlet for it. But if you want growth, specialising is your best move."If this episode lit a fire under you, join my free Carnival of Experts Challenge starting February 10th! Over five days, we'll work together to help you refine your niche and set yourself up as the expert you're meant to be. Grab the link in the show notes and let's do this! https://ceelslockley.co/the-carnival-of-experts-challenge ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, I'm joined by Caitlin from Digital Bloom, a copywriter turned brand messaging specialist for the wedding industry. Caitlin shares her inspiring journey of pivoting her business from social media management to a niche specialism that aligns with her strengths, passion, and the needs of her clients.We dive into the challenges Caitlin faced – letting go of steady retainer clients, overcoming imposter syndrome, and redefining her offer suite. Caitlin candidly talks about the strategy behind her pivot, the value of taking time to refine her services, and how embracing her new role has resulted in sold-out offers and incredible client results. If you're considering a shift in your business or need inspiration to align your offers with what lights you up, this episode is for you.What You'll Learn in This EpisodeWhy pivoting your services doesn't mean starting over—but aligning with what works for you.How to overcome imposter syndrome and embrace a new professional identity.The importance of testing, refining, and gathering evidence before launching new offers.How Caitlin created a tiered offer suite to meet her clients' needs and stand out in a crowded industry.Why building a business that fits your life is just as important as building one that's profitable."When you pivot your business, you're not just changing what you offer – you're aligning with your potential and stepping into something bigger."Connect with Caitlin:https://digitalbloom.co/https://www.instagram.com/digitalbloom.co/ ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, Lauren talks to the seller of an agency business established in November 2021 in the advertising and business niches. Listen in to find out how the business makes an average of $4,640.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://app.empireflippers.com/listing/81375 to learn more about this business.

In this episode, I'm getting real about the most common offer strategy mistakes I see service providers making. From creating offers out of boredom or scarcity to overwhelming clients with too many choices, these pitfalls could be holding you back from building a thriving, sustainable business.I'm guiding you into why your signature offer should always be the star of the show, how to avoid overcomplicating your client's buying journey, and why consistency and clarity in your offer ecosystem matter more than ever. If you've ever been tempted to create a low-ticket offer “just in case” or struggled to align your offer delivery with your marketing promises, this episode is your wake-up call to refine and refocus your strategy.Whether you're just starting to build your offer suite or looking to sharpen what you've already created, this episode will leave you with the confidence and clarity to sidestep these mistakes and get back to what works.What You'll Learn in This EpisodeWhy creating offers outside your expertise confuses your audience – and how to avoid it.The danger of overwhelming your clients with too many options in your offer suite.Why abandoning your signature offer for a “quick win” low-ticket option rarely works.The importance of aligning your marketing promises with the delivery experience.How to stay focused and consistent with your core offers for long-term success"Your signature offer is your big, juicy pie in the middle. Stop getting distracted by shiny new ideas and focus on what actually drives results and revenue." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

In this episode, I'm addressing a question I hear all the time: How do I sell multiple offers at once? Whether you've just revamped your offer suite or created entirely new ones, this episode is packed with actionable strategies to help you share them with your audience in a way that builds excitement and brings results.I'll walk you through how to turn a multi-offer launch into an event your audience can't ignore. From teasing the launch with pre-hype freebies to crafting an engaging campaign week, I'm sharing my step-by-step approach to getting your offers out into the world – and why visibility and audience growth are just as important as making sales. Plus, I'll reveal the behind-the-scenes of my own Offer Festival, including what worked, what didn't, and how you can replicate the success for your business.If you're ready to stop stressing about how to showcase your offers and start building momentum, this episode is your go-to guide.What you'll learn in this episode:The difference between a typical launch and a multi-offer campaign – and why it matters.How to create pre-launch excitement with freebies, countdowns, and teasers.A structure for your multi-offer campaign week to keep your audience engaged.Why audience growth and visibility are key metrics for a multi-offer launch.Practical tips to improve impact, like leveraging live events and nurture sequences."People don't care about your new offers – they care about what those offers can do for them. Make it about them, and they'll get excited to join you."::Ready to work on your offer strategy? Check out my programs, Dreamium and 100K Offers, for step-by-step guidance on designing, launching, and selling your offers like a pro. Don't forget to grab my free training, The Lineup, to start building your offer ecosystem today.https://ceelslockley.co/dreamiumhttps://ceelslockley.co/100k-offer-academyhttps://ceelslockley.co/the-line-upEpisode Footer (SAME EACH WEEK)::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Welcome to the newly rebranded Sold Out Offers podcast. In this episode, I'm diving deep into the trends and predictions shaping the done-for-you and done-with-you service industry in 2025. Whether you're a seasoned pro or just starting out, this conversation is your guide to staying ahead, crafting irresistible offers, and making your business the obvious choice in your niche.From the buyer's journey to data-driven offers, I dissect the biggest shifts from experts, service providers and commentators in our industry.You'll walk away with actionable insights to refine your offers, delight your clients, and build an offer ecosystem that truly resonates.What you'll learn in this episode:The growing importance of immersive buyer journeys and how to integrate them into your offersWhy data-driven results and measurable success are becoming non-negotiableThe rise of done-for-you services and what it means for service providersPricing trends and how to align your rates with client expectations and resultsPredictions about AI integration, ‘specialist generalists', and the evolution of collaborations"We can't afford to be letting people down in our offers. Your reputation is everything, so it's time to raise your standards and wow your clients every single time."::Don't forget to mark your calendars for the Buyer's Journey Jamboree workshop on January 14th, 2025. Learn how to create a cohesive and immersive buyer's journey that turns prospects into lifelong clients – sign up here:Let's make 2025 the year of your sold-out offers.https://ceelslockley.co/buyers-journey-jamboreeExpert MentionsRachel Waring's Trend ReportEmelie Sanders, Pass the QuesoJasmine Haitalani, High Flier PowerhouseVix Meldrew State of Group Offers SurveyAbby Leighton StudioData Over Drama PodcastEmilie NutleyPaul Scrivens on ThreadsMorgan MarkowskiAbby RadfordHaley Francis-Halstead ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://app.flodesk.com/form/66d041a21c0d46967570f48a::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

The property and casualty insurance business continues to evolve and agents are going to need to evolve and grow with the changes.  Rolling with the punches is not always easy, but let's take a moment to look back at 2024 and what's going on in personal lines and what I think the future holds for the independent insurance agency channel.Join the newsletter for agency growth ideas and to learn about my upcoming course at https://planetoftheagents.com/newsletter/

Do you consider yourself a people-pleaser? Have you struggled with burnout because you don't know how to say “no”? In this episode, I'll guide you through the right mindset to set healthy boundaries with your clients.Stay tuned for a special announcement at the end of the episode!GRAB YOUR FREE GOODIE BAGTo celebrate the launch of my rebrand next month, I'm hosting a week-long “Offer Festival” where I'll be offering some incredible ways to work with me and exclusive limited-time offers.Grab your digital “goodie bag” now to RSVP your way there and receive all the news, sneak peeks and behind the scenes news on my rebrand before anyone else!!✨ ➡️ RSVP to the Offer Festival + get your Goodie Bag: https://ceels-lockley.myflodesk.com/goodie-bag ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Creating a £10K offer doesn't have to be sur. In this episode, I guide you through some considerations you need to create your first £10K offer – especially if you don't know where to begin but know you're on the path to attracting bigger dreamy clients.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service   ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Many will tell you success comes from having great ideas or from being lucky. However, the real success comes from being consistent. Becoming consistent with your business can be difficult, so for this episode, I guide you through the 4C's you need for a successful business.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service   ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Have you done the legwork needed to be at the top of your niche? If not, but you're thinking about it, then this episode is for you. Listen in to learn what you need to do with your offers to become the go-to person in your industry and how to differentiate yourself from what others are doing. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service   ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

The work you have to do on an offer doesn't end when you launch it. In this episode, I will give you a few benchmarks I use to determine if an offer has been successful before, during and after the launch without any guesswork. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service   ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

If you're spending hours on bespoke or hourly-rate services and are looking for ways to streamline them, then this episode is for you. In this episode, you will learn how to productize your services strategically and sell them to your dream clients on repeat while saving time on proposals and negotiations. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service   ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

Selling is different than what it used to be a couple of years ago. Today, it isn't enough with just a service list and your social media accounts up and running. In this episode, I will guide you through how to make your service an experience for your clients – especially if you have been a service provider for over 3 years. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service   ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

In this episode, we dive deep into the world of Insurance Agency Business Partnerships with a special focus on Hemlock Insurance Group's journey to success! Join Kelly Donahue-Piro and Andrew Ceo of Hemlock Insurance Group, as they reveal how they leveraged the Agency School to build and clarify their agency's strategic plan.

How do you know when you're ready for an overhaul of your offers? Whether it is because you're bored, you've analysed your numbers, or you know something has to change, in this episode I will guide you through the process of knowing when it is the right time to revamp your offers. Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://ceels-lockley.myflodesk.com/sisters-of-service  ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

What happens when you get bored of your offers? Making a new batch of offers or revamping your business sounds like the obvious answer, but it isn't. In this episode, you will learn how to go through offer boredom, resist the impulse to change everything and continue to deliver your offers with a fresh take.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://www.addevent.com/calendar/Tu804430 ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

In this episode, Chip and Gini discuss the importance of having clear alcohol policies in agencies.

Whether you're looking to start and scale an agency, or you're just curious about investing in an agency, this episode is for you! Since the beginning of Highflier Powerhouse, I knew I didn't want to do it alone. But the agency model has its pros and cons.    Perfect for those interested in transitioning from a solopreneur model to an agency, or contemplating investing in one, this episode covers our agency's journey, the challenges of managing a team, and the importance of a clear brand philosophy. The brand's values have to trickle down through the entire company in order to see success with an agency model.    If clients feel attached to the idea of the face of the brand delivering all of the results, the agency isn't running correctly. In all actuality, it shouldn't matter which individual is actually turning over deliverables because everyone in the company should be operating from the same standards.   So I'll walk you through our process for making sure those standards are embodied and maintained through every step with Highflier Powerhouse! At the end of the day, when you have a team, they all have to care about the final product just as much as the face of the brand does.    In this episode, we're chatting about:  Why I chose the agency business model  The standards that have to be upheld in an agency  Non-negotiable in team building  How we provide consistency in each client interaction, even as the team grows  Connect with us:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer   

A healthy relationship with money is key to running a sustainable business and yet, a lot of entrepreneurs don't feel comfortable thinking about and speaking about money. In this episode, Emilie Nutley and I will guide you through how to have a money mindset – especially if you feel ashamed talking about money with your friends, family or fellow service providers.Emilie Nutley is a passionate and empathetic money coach and financial educator, dedicated to empowering those socialised as female to handle their finances with confidence and joy. A Qualified Financial Advisor and Certified Trauma of Money Practitioner, Emilie specialises in working with self-employed professionals and business owners, guiding them to make, manage, and grow their money with ease. As an Aries and a 5/1 Generator, Emilie brings energy, colour, and a touch of humor to her practice, making financial management accessible and jargon-free. When she's not transforming lives, she's rocking her Lucy & Yak dungarees and embracing the chaos of toddler mum life.Connect with Emilie:https://www.instagram.com/emilienutleyhttps://www.threads.net/@emilienutleyhttps://www.linkedin.com/in/emilienutley/ ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

If you've ever been to a festival, you've probably seen hundreds (if not thousands) of people excited to get in – that's exactly the effect your offer ecosystem should have on people. In this bite-size episode, I will explain why you should make your offers feel like Glastonbury.If you would like to learn how to sign more dream clients into your offers within 60 days,  join the waitlist for Dreamium, my 8 week group program which opens for enrolment on 18 September.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://www.addevent.com/calendar/Tu804430 ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

If you've been working on your offer strategy recently, you might feel something is missing but aren't sure what it is. In today's epìsode, I'll guide you through the 5 missing pieces in your offer strategy and how you can approach them for successful and profitable offers. As an offer strategist, I've seen it all. Whether you don't know them, you don't know how to approach them, or decided to skip them, these missing pieces will be what makes a difference in your offer strategy – especially if you feel your offers are lacking in quality.  If you would like to learn how to sign more dream clients into your offers within 60 days,  join the waitlist for Dreamium, my 8 week group program which opens for enrolment on 18 September.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://www.addevent.com/calendar/Tu804430 ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

The online business space is constantly evolving, and with it so are the different ways that services and offers are being sold and delivered. In today's episode I'm walking you through 3 trending offer formats and how you can incorporate them into your offer line up.If you would like to learn how to sign more dream clients into your offers within 60 days,  join the waitlist for Dreamium, my 8 week group program which opens for enrolment on 18 September.Join Sisters of ServiceSisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here: https://www.addevent.com/calendar/Tu804430 ::FOLLOW + CONNECT WITH CEELShttps://www.instagram.com/ceels.lockley/https://www.linkedin.com/in/ceels/::GET MY WEEKLY EMAILSSubscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:https://www.ceelslockley.co/email-list::APPLY FOR COACHINGSubmit an application for my 1:1 coaching and group programs:http://ceelslockley.co/application

As we got used to the concept of product market fit, it doesn't directly apply to service-based businesses. And so, to keep our business up and running and prevent it from being stagnant, it's vital to constantly evaluate if we are delivering what our clients truly need. Join Ryan in this video as he discusses and demonstrates how you can adjust your offer market fit to ensure the winning for your clients and staying ahead of the curve and ahead of the market. So tune in and explore the power of offer market fit and its transformative potential for your business! Want more of Ryan's time? Join his program:https://theblueprint.training/KEY MOMENTS00:00 Introduction on Product/Market Fit...for Service Businesses00:20 Product Market Fit vs Offer Market Fit01:28 Adjusting Offer Market Fit Demo06:13 Option #108:27 Option #208:33 Option #310:28 Option #412:37 Final ThoughtsSupport the Show.

Natalie Alberta Dusey, Global Chief of Staff and Corporate Secretary at Meet The People, explores the future of holding companies and their evolving role in business. While organizations often claim to be diversified, the true meaning of diversity varies, prompting the question of what constitutes a diversified workforce. Consider those who lack educational opportunities or connections, how can they break into an industry that often seems overwhelmingly exclusive? Today, Natalie discusses DEI for the survival of the agency business. Show NotesConnect With: Natalie Alberta Dusey: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.