Podcasts about agency business

So many business owners are pouring their energy into creating more content, improving their visibility, tweaking their messaging, and chasing reach. Meanwhile, they've got discovery calls they never followed up on, warm leads sitting in their inbox, referral partners they haven't spoken to in months, and past clients who would happily buy again if they were simply invited. This episode is about shifting your focus from constantly attracting new people to making better use of the opportunities already sitting in front of you. I walk you through what sales maxxing actually means in practice. No sleazy tactics. No awkward scripts. No pressure. Just becoming more proactive about conversations, relationships, follow-up, objections, referrals, and helping people move from interest to commitment. Because sales isn't about convincing people to buy. It's about making it easier for the right people to say yes. You'll also leave with a simple challenge designed to help you uncover sales opportunities you may have been overlooking. If you've been feeling frustrated that your visibility efforts aren't translating into enquiries or revenue, this episode might just help you spot where the real opportunities for growth are hiding. What You'll Learn in This Episode What “sales maxxing” means Why more content isn't always the answer to revenue growth The difference between marketing activity and sales activity Signs you may be overlooking warm opportunities Where to find hidden sales opportunities in your business A simple exercise to help you generate more conversations and enquiries "Sales maxing is simply looking for every possible opportunity to make it easier for people to buy from you." If this episode has made you realise you've been marketing maxxing instead of sales maxxing, I've got something exciting for you. Parade On Tour is my new 90-day sales club designed to help service providers build a consistent sales habit, have more conversations, and make their businesses easier to buy from. Join the guest list now for early access and special pricing before doors open.  Step into my festival world...

I talk about why sales calls became such a big thing in the first place and why, despite all the AI tools, automations, funnels, and clever systems available to us, there is still something incredibly powerful about a real conversation. I also share some alternatives if you're looking to reduce the number of calls you're doing. From enquiry forms and voice notes to automated email sequences and AI-assisted sales journeys, there are plenty of ways to create a smoother sales experience. But I also explain why I believe newer business owners should be cautious about skipping discovery calls too soon. Some of your most valuable sales lessons come from hearing people describe their problems in their own words. Ultimately, this isn't really an episode about discovery calls. It's a conversation about connection, about understanding how your buyers make decisions and creating a sales process that works for both of you. What You'll Learn in This Episode Why discovery calls became such a core part of online business The benefits of sales conversations in an increasingly automated world Alternative ways to sell without relying on calls Why discovery calls can be especially valuable early in business When it might make sense to automate parts of your sales process How to decide whether discovery calls fit your audience and offers "Calls are also connection. They're a space that no robot, email, or DM can replace." If discovery calls make you feel like you're waffling, wobbling, or winging it, I've created something to help. Grab a free copy of Let's Disco, my brand-new training designed to help you run discovery calls with more confidence and ease. Step into my festival world...

We start with offers, because they sit at the root of everything. Your offers are what people actually buy from you. They're the transformation, the experience, the delivery, the positioning, and the pricing. When offers aren't clear, marketing feels exhausting, sales feel awkward, and clients struggle to understand what to buy or where to go next. Next, we look at marketing. Marketing's job is to create attention, curiosity, trust, and desire. It gets people interested in what you do, but it doesn't make them move. In true Dreamland style, I share a festival metaphor that makes it easy to understand: your offers are the places people go, while marketing is the hype telling them why they should care in the first place. Finally, we dive into sales, the part that helps people make decisions and commit. If offers are the destination and marketing is the buzz around it, sales is the conversation that helps someone decide whether it's the right fit for them. By the end of this episode, you'll have a much clearer understanding of which part of your business needs attention and how to stop applying the wrong solution to the wrong problem. What You'll Learn in This Episode The difference between offers, marketing, and sales Why so many business owners misdiagnose their challenges What offers are really responsible for inside your business The true purpose of marketing (and what it can't do) Why sales is about movement, commitment, and decision-making How to identify whether you have an offer, marketing, or sales problem "Offers are the foundations, marketing is the broadcast, and sales is the conversation." Step into my festival world...

I share how this offer evolved from a six-week live cohort into a six-month flagship programme, why the pricing and positioning changed over time, and why I eventually realised the old “open cart / closed cart” launch model no longer fit the future I wanted for the business. We talk about the practical side of evergreen offers too: workshops, funnels, ads, urgency, visibility, and why you still need momentum even when something is technically available all year round. This episode is also a very honest conversation about growth. Hiring a team, letting experts take the lead, spending money before you fully feel “ready.”, and trusting the process while your nervous system quietly screams in the background. I share what happened behind the scenes while building this funnel, the pressure of investing heavily after a difficult quarter, and the emotional shift that comes with stepping back from doing absolutely everything yourself. If you've been thinking about scaling an offer, refining how you sell, or building a business that feels more sustainable long term, this episode will give you a grounded look at what that transition can involve, beyond the polished marketing version people usually share online. What You'll Learn in This Episode Why I decided to take my group programme evergreen The difference between launching low-ticket vs high-ticket offers How workshops and funnels can support evergreen sales What really goes into building a launch system behind the scenes Why hiring experts changed the quality of this campaign The emotional reality of scaling, investing, and trusting your vision "Everything in business is an experiment." Step into my festival world...

We talk about the strange Catch-22 of selling offers: you need results to create trust, but you need clients in order to get those results in the first place. And while “just take messy action” gets thrown around a lot online, I wanted to share a more grounded approach that helps you move forward without feeling like you're winging it or pretending to be further ahead than you are. You will learn that confidence doesn't only come from testimonials. Your expertise, experience, thought process, perspective, and ability to solve problems all matter too. Whether you're launching something brand new, pivoting into a new direction, or packaging your skills differently for the first time, there are ways to build trust before you have pages of proof. If you've been hesitating to put your offer out there because you don't feel “ready enough” yet, this episode will help you stop waiting for perfection and start focusing on momentum, clarity, and getting real-world feedback from the market instead. What You'll Learn in This Episode How to sell an offer before you have testimonials or case studies Why waiting until you feel “ready” keeps many offers stuck The Catch-22 of needing clients in order to create proof Where confidence can come from beyond social proof Why imperfect offers still deserve to be launched How to start building momentum and trust early on "You don't need to have all the proof in the world to show that your offer is valuable." Step into my festival world...

In this episode, Lauren talks to the seller of an agency and service business created in April 2018 in the SEO, business, and digital media niche. Listen in to find out how the business makes an average of $15,267.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/93918 to learn more about this business.

In this episode, I'm walking you through how to start condensing and refining your offers using my Offer Line Up Method. We'll look at the difference between an offer suite and a true offer ecosystem, and why the real magic happens when your offers guide buyers naturally from first touchpoint to deeper work with you. I break down the key stages of a buyer journey: your Pre-Hype free content, your Warm-Up offer, your Headliner signature offer, and your After Party/Encore offers that help clients continue working with you. This is about designing the journey before choosing the containers, so you stop creating random offers just because they sound fun, trendy, or profitable in the moment. We also cover the foundations that need to come before offer design: who you're selling to, why you're the person to help them, how you want to serve them, and what revenue goals your offers need to support.  If your offers feel scattered, this episode will help you zoom out, find the thread, and start shaping a clearer, more profitable ecosystem. What You'll Learn in This Episode The difference between an offer suite and an offer ecosystem How the Offer Line Up Method creates a clearer buyer journey Why Pre-Hype, Warm-Up, Headliner, After Party, and Encore offers matter How disconnected offers confuse your buyers The four foundations to clarify before designing new offers Why starting with containers creates a “Frankenoffer” suite "We're designing the journey first, not the containers first." If you're done selling a bag of random offers and ready to build a profitable ecosystem that positions you as a premium specialist, Dreamium is open now. To get your 1:1 60-minute strategy session DM me WORKSHOP on Instagram. The 1:1 bonus call ends on Monday 18th May. Step into my festival world...

You will look at the classic traps: thinking you need a rebrand when you're actually undercharging, thinking you need new content pillars when your offer feels boring, or blaming your confidence when the real issue is that you don't know what you're selling, who it's for, or why they need it now. Because once your offers are clearer, everything else gets easier to build around. Your offer ecosystem is the root system of your business. When that's strong, you can brief your designer, write your Instagram bio, talk about your work, show up online, run discovery calls, and sell with far less drama.  If you've been trying to fix every other part of your business and still feel like something isn't clicking, this is where to look next. Your offers shape how you position, price, package, and pitch your work, and when they finally make sense, the rest of your business can breathe. What You'll Learn in This Episode Why many business problems are rooted in your offers How unclear offers create issues with branding and content Why “better marketing” won't fix a boring or poorly positioned offer What happens when your ecosystem supports retention and acquisition How clear offers help you sell, deliver, and show up with more ease "All roads lead back to how you position, price, package, and pitch your offers." Join me on 11th May for Don't Burn It All Down: Fix Your Offer Ecosystem, my live workshop where we'll look at your lineup, map the 3–4 offers worth focusing on, and start building an offer ecosystem that feels like your best work. Step into my festival world...

In this episode, Lauren talks to the seller of an agency business created in November 2019 in the business and employment niches. Listen in to find out how the business makes an average of $6,810.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/90599 to learn more about this business.

I take you behind the scenes of my former agency, the vision I had for it, the reality of trying to grow it during the pandemic, and the burnout that led me to walk away. Looking back with the perspective I have now as an offer strategist, I can clearly see that the problem wasn't simply “the business was wrong.” It was a mix of misalignment, pressure, weak positioning, unclear offers, poor financial foundations, and not enough support around what mattered. You will learn the tweaks that can change everything: specialising instead of trying to please everyone, building a signature offer, creating a proper ecosystem, strengthening your sales foundations, and knowing your numbers. I also share why many business owners mistake exhaustion for failure and how sometimes what looks broken actually just needs better structure, stronger roots, and more time. This episode is for the person standing at a crossroads. The one wondering whether they need to quit, pivot, or start over. Before you throw away something you've worked so hard to build, this conversation will help you pause, zoom out, and see what may still be worth saving. What You'll Learn in This Episode Why burning your business down can feel so tempting The reasons businesses become heavy or misaligned What I would change if I could go back and save my agency Why positioning and clear offers matter more than hustle The financial mistakes many service providers make quietly Why stamina and long-term thinking change everything "Everything you've worked so hard to create is worth saving." If this episode hit close to home, come join me to Don't Burn It All Down – Fix Your Offers Ecosystem, my free workshop, on 11th May, where I'll help you figure out your next steps, rebuild clarity, and create an offer ecosystem that feels exciting, profitable, and worth staying for.  Step into my festival world...

Inspired by Matthew McConaughey stepping away from rom-com roles to pursue more meaningful work, this is what happens when service providers become typecast in their own businesses. Maybe you're the VA who wants to move into OBM work. The social media manager craving a strategist role. The designer who no longer wants to spend her days designing. You're capable of more, but the business you built no longer reflects who you've become. We talk about the real symptoms that often sit underneath this feeling: undercharging, people-pleasing, dud clients, feast-and-famine cycles, a packed calendar, and content that no longer converts because it doesn't feel aligned. When you're stuck in the wrong chapter, it becomes harder to sell with conviction. And no amount of surface-level fixes can solve a deeper mismatch between your identity and your offer ecosystem. You're allowed to evolve, reposition, raise the standard, create new offers, and become known for something that excites you now. What You'll Learn in This Episode What The McConaughey Effect is and how it shows up in business Why success can still feel misaligned The costs of staying known for work you've outgrown How undercharging and over-delivering often connect to this pattern Why mindset tweaks alone won't solve an identity mismatch What becomes possible when you reposition into a new era "The root cause is that you no longer align with the business you've created and you are ready to do a McConaughey." Step into my festival world...

The Pokémon Syndrome is when offers have been collected over time rather than intentionally designed, leaving your business feeling cluttered, confusing, and harder to grow than it needs to be. This can look like having a VIP day, a membership, a course, a done-for-you service, a group programme, an audit, a private podcast, a live event… and no clear relationship between any of them. While some of those offers may work individually, together they can create decision fatigue for buyers and a constant sense of juggling too many moving parts behind the scenes. I talk about why this happens so often. Sometimes it's novelty, sometimes it's boredom, sometimes it's comparison, reacting to trends, or trying to earn more by adding more. None of this means you've failed. In fact, many business owners move through a season of experimenting. But when you're ready for sustainable growth, your offers need a stronger sense of design, direction, and purpose. I also cover the knock-on effects: burnout, inconsistent confidence, launch fatigue, undercharging, and never fully backing one brilliant offer for long enough. If your business feels busy but oddly disconnected, this episode will help you understand why and what kind of shift is needed next. What You'll Learn in This Episode What Pokémon Syndrome is and how it shows up in service businesses Why having lots of offers can create confusion for buyers The mindset patterns behind random offer creation How scattered offers can impact confidence, sales, and burnout Why fewer, stronger offers often lead to more profit What to start focusing on when you're ready for a clearer ecosystem "Your offers are being formed randomly versus being designed intentionally." Step into my festival world...

Margot Kong, owner of Journeys Unparalleled, talks with James Shillinglaw of Insider Travel Report at Travel Experts' Summit 5 last month onboard AmaWaterways' AmaMora. She details how she achieved success with support from her host agency, Travel Experts, and consortium, Virtuoso. After working for China specialist Imperial Tours, Kong began focusing on luxury family travel all around the world and is always eager to explore different cultures, histories and geographies. For more information, visit www.journeysunparalleled.com or www.travel-experts.com.  All our Insider Travel Report video interviews are archived and available on our Youtube channel  (youtube.com/insidertravelreport), and as podcasts with the same title on: Spotify, Pandora, Stitcher, PlayerFM, Listen Notes, Podchaser, TuneIn + Alexa, Podbean,  iHeartRadio,  Google, Amazon Music/Audible, Deezer, Podcast Addict, and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox. 

Ashley and Carter Carey, a mother-daughter agency team with Ashley Carter Travel, talk with James Shillinglaw of Insider Travel Report at Travel Experts' Summit 5 on an AmaWaterways cruise on the Danube. They detail how they got in the travel business, why they became members of Travel Experts, and how they plan to grow their business even more using their host agency's resources and Virtuoso affiliation. For more information, visit www.ashleycareytravel.com or www.travel-xperts.com. All our Insider Travel Report video interviews are archived and available on our Youtube channel  (youtube.com/insidertravelreport), and as podcasts with the same title on: Spotify, Pandora, Stitcher, PlayerFM, Listen Notes, Podchaser, TuneIn + Alexa, Podbean,  iHeartRadio,  Google, Amazon Music/Audible, Deezer, Podcast Addict, and iTunes Apple Podcasts, which supports Overcast, Pocket Cast, Castro and Castbox. 

In this episode, I'm walking you through three ways to bring your business back to life without burning everything down or starting from scratch. These aren't big, dramatic pivots. They're focused shifts that help you reconnect with your offers, your audience, and your own energy so things start to move again. We talk about what happens when businesses lose momentum, how to reignite interest in what you're already selling, and why returning to the fundamentals can be far more powerful than chasing something new. This is about rebuilding traction in a way that feels grounded, intentional, and actually sustainable. If things have been feeling quiet, stuck, or just a bit “off,” this episode will help you find your way back into momentum without pressure or overcomplication. What You'll Learn in This Episode Why businesses naturally move through “flat” seasons Three practical ways to bring energy and momentum back How to reignite interest in your existing offers Why you don't need to start over to see results again How to reconnect with your audience and your direction "When you do the work that you enjoy, you feel more confident." Step into my festival world...

In this episode, Lauren talks to the seller of an agency business created in May 2024 in the business and finance niches. Listen in to find out how the business makes an average of $6,363.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/92659 to learn more about this business.

In this episode, I'm helping you find your way back to clarity. Because when your offers feel scattered, selling them feels heavier, explaining them feels clunky, and trusting them becomes difficult. So instead of trying to fix everything at once, we're zooming out and getting grounded in what actually matters. We talk about how to strip things back, identify what's working, and make decisions from a place of intention rather than overwhelm. This is about reconnecting with your expertise, your direction, and the people you actually want to serve, so your offers start to feel clean, cohesive, and easy to talk about again. If you've been stuck in that loop of knowing something needs to change but not knowing where to begin, this episode will give you a calm, clear starting point.  What You'll Learn in This Episode Why your offers can start to feel chaotic over time Where to begin when everything feels messy or unclear How to identify which offers are actually working Why simplifying your offer suite creates better sales How to reconnect your offers to your audience and direction  "Clarity in your offers creates confidence in your sales." Step into my festival world...

In this episode, I'm walking you through how to create a buyer journey across your offers that feels simple, intentional, and easy to move through. When your offers have a clear role and relationship to each other, your clients don't need convincing. They can see the next step, feel confident taking it, and stay in your world for longer. We talk about what happens when everything is being sold at once, how that creates pressure and inconsistency, and why it often leaves you feeling stretched. You'll learn how to bring more structure to your ecosystem so that your offers support each other, rather than competing for attention. If you've been feeling scattered, overextended, or unsure how everything fits together, this episode will help you zoom out and build something that feels calmer, more cohesive, and far easier to sell. What You'll Learn in This Episode Why disconnected offers create confusion for your buyers How to structure a clear and natural journey through your offers What happens when you try to sell everything at once How to create momentum between your offers without pressure Ways to simplify your ecosystem while keeping it profitable "When your offers are connected, your buyers don't stall, they move." Step into my festival world...

Most service aren't struggling because they lack skill or experience. They're struggling because their work hasn't been packaged into an offer that clearly communicates its value. When your offer isn't structured properly, it becomes harder to price confidently, harder to explain, and harder for clients to buy. Offer strategy sits right in the middle of all of that. In this episode, I break down the role of an offer strategist and how it differs from other roles in the online business world like marketing strategists, copywriters, or business coaches. We talk about why offer design is such a powerful lever in your business and how refining your offer ecosystem can unlock more consistent demand and clearer positioning. If you've ever felt like you're working hard but the structure of your services feels messy or unclear, this episode will help you understand where offer strategy fits and why getting this piece right can change everything about how you sell. What You'll Learn in This Episode What an offer strategist does Why brilliant experts still struggle to sell their services The difference between offer strategy, marketing strategy, and coaching How offer design influences pricing, positioning, and demand Why your offer ecosystem is the backbone of a profitable business "When your offer is designed properly, selling stops feeling like persuasion and starts feeling like clarity." If this episode has you thinking, “Okay, fine… I need to start selling properly,” then Parade is for you. It's our 10-day sales sprint where you pick one offer and talk about it consistently with structure, support, and zero weird sales energy. Get your tickets here: https://ceelslockley.co/parade Step into my festival world...

Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/jacquinaunton_SwitchToXero Terms & Conditions apply.* Running a business isn't just about the visible parts… the branding, marketing, and client work. Behind every growing business is a whole ecosystem of systems, numbers, and processes quietly doing the heavy lifting. In this episode, I'm pulling back the curtain on the backend of my business... and I've brought in a very special guest to help! My mum, Sharon Gleeson, who just happens to be an accountant with 40+ years of experience… and now my bookkeeper. We talk about how my business has evolved from designing in my bedroom to growing 500% in the last four years, what systems we use today, and the financial setup that keeps everything running smoothly. We cover: Why spreadsheets eventually stop working for growing businesses The systems I use to run my courses, coaching and design agency The biggest mistake I made with accounting software Why integrations (like Stripe, PayPal and Dubsado) matter so much How understanding your numbers helps you make better business decisions Tools mentioned: • Xero (accounting software): https://referrals.xero.com/jacquinaunton_SwitchToXero • Kartra (courses + coaching platform): https://try.kartra.com/urc3ghe3cooh • Dubsado (client management + invoicing): https://dubsado.com/?c=whitedeer • Canva (design tool): https://partner.canva.com/whitedeer Timestamps Meet my mum (and my bookkeeper) 0:00 Getting to know the guest 1:48 How my business actually works 4:50 PSA 16:00 Why switch to Xero 16:44 Wrapping up 28:30 Watch on YouTube: https://youtu.be/fA-bx14oFYI Read on the Blog: https://whitedeer.com.au/ep257/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Fish at 6 | Dak's NONE of your BUSINESS; Dallas does Free Agency BUSINESS; Top 10 Takes   ✭ Cowboys Roundtable - https://www.CowboysRoundtable.com   ✭ FISHSPORTS Substack - https://mikefishernfl.substack.com/   ✭ STRAIGHT DOPE. NO BULLSH. ✭   ✭ Fish Podcast - https://www.fanstreamsports.com/show/the-dallas-cowboys-fish-report/   ✭ PLEASE LIKE, SUBSCRIBE AND SHARE!   ✭ UNCLE FISH STORE - https://tinyurl.com/f82dh9sd   ✭ FISH Premium Club - https://www.youtube.com/c/MikeFisherDFW/community

Today, we're talking honestly about what makes an offer compelling in the current market and why “good enough” just doesn't cut it anymore. Buyers are more discerning than ever. They've seen hundreds of launches, workshops, and programmes. That means they're asking better questions, taking longer to decide, and expecting a clearer transformation before they commit. If your offer feels vague, overly familiar, or too similar to everything else out there, it's going to struggle. In this conversation, I walk you through the difference between an offer that simply exists and one that genuinely stands out. We talk about clarity of outcome, confidence in your positioning, and why depth matters far more than constantly creating something new. Because the truth is, many offers don't fail because the market is “too crowded.” They fail because they haven't been developed deeply enough yet. If you've been quietly wondering whether your offer needs a rethink, this episode will help you look at it with fresh eyes and give you a more grounded way to evaluate what's going on. What You'll Learn in This Episode Why the online business market feels more competitive in 2026 The difference between a weak offer and an unfinished one What modern buyers are actually looking for before they invest Why clarity of outcome matters more than flashy marketing How to evaluate whether your offer truly stands out "In a mature market, a good offer isn't enough anymore — it has to be unmistakably valuable." Step into my festival world...

In this episode, Lauren talks to the seller of an Agency business created in January 2014 in the business and SEO niches. Listen in to find out how the business makes an average of $3,723.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/91868 to learn more about this business.

If the thought of delegating makes your stomach turn because “the quality will drop”… this episode is for you.Because that fear is real.You've built a reputation. You're detailed. You care. You're the safe pair of hands.And that's exactly why you've become the bottleneck.In this episode, I break down the practical system for handing work over without losing quality - or your clients -  and without losing your mind.In this episode we unpack:• Why high performers struggle to delegate (and why it gets worse over time)• The hidden cost of “I'll just do it myself”• The difference between productising your work vs being cookie-cutter• The simplest documentation system that actually gets used• The training process most CEOs skip (then blame their team for)• How to build quality control without it becoming another full-time job• How to stop fixing mistakes yourself (without being harsh or micromanaging)The big shift:You don't have to give up your craft.You just can't keep doing:admin + finance + marketing + sales + delivery + follow up + everything foreverThat's how good businesses turn into resentment factories.This episode will give you a practical way out.Because the systems might feel boring…But they're what buys you freedom.Press play.Want More?DM "CEO" on Instagram: @annelisewornDownload the 6-Figure Freelancer Guide: https://a.anneliseworn.com/6ffBook a Free Strategy Call: anneliseworn.com/consult

The space has matured, buyers are more discerning, there's more noise, and people are taking longer to make decisions. That doesn't mean sales are impossible, it means your strategy has to evolve. In this episode, I introduce the concept of sales stamina: your ability to keep showing up, repeating your message, regulating your emotions when things feel quiet, and following up like a leader instead of hiding when results aren't instant. We talk about repetition without shame, emotional regulation when engagement dips, proactive follow-up instead of passive waiting, and staying loyal to your offer ecosystem instead of constantly reinventing it.  If you've been ghosting your audience when things feel slow, or secretly hoping your offers will “just call people in,” this episode is your reset. Sales stamina will be your difference-maker in 2026. What You'll Learn in This Episode Why 2026 feels different (and what's actually shifting in buyer behaviour) What “sales stamina” means in practice How repetition builds trust in a noisy market Why emotional regulation is now a core sales skill The power of proactive follow-up and closing loops Why sticking to your ecosystem matters more than constantly launching new things "Sales stamina is the difference between the women who disappear when it's quiet and the women who grow anyway." If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work join my new pricing bootcamp, Rave Your Rates. Rave this way HERE! Step into my festival world...

In this episode, Lauren talks to the seller of an agency and subscription business created in January 2018 in the business, beauty, and personal care niches. Listen in to find out how the business makes an average of $9,150.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/91822 to learn more about this business.

In this episode, I'm sharing how I think about value now, after years of refining my own pricing and helping dozens of people refine theirs. For a long time, many of us were taught to measure our work in hours and deliverables. But when I zoomed out, I realised my clients weren't paying for time. They were paying for what changed because of the work, what became easier, what started earning, what stopped feeling heavy. When your pricing doesn't reflect that wider impact, it creates pressure. You either feel underpaid or you overextend yourself trying to prove your fee.I walk you through the framework I created to solve this — TESSA. It's the system I've used for the last four years to help service providers stop guessing their rates and start pricing in a way that feels grounded and strategic.We look at Time, Energy, Skills, Specialism and Asset value, the five layers that exist in your work whether you're acknowledging them or not. When you price across all five, the numbers begin to make sense.If pricing has felt like the piece of your business that keeps wobbling, I recorded this for you. I want you to feel proud when you say your price. I want your business to feel expansive rather than draining. And I want you to have a structure that supports you long-term, rather than changing your rates every few months because you're unsure.What You'll Learn in This EpisodeWhy pricing based purely on hours keeps you cappedHow clients actually experience valueThe link between undercharging and burnoutWhat I mean by “high energy tax”How your experience and training should shape your pricingWhy specialism increases your perceived valueWhen asset value and ROI should be factored inThe 5-part TESSA framework and how to apply it“When you only price on time, you either undercharge for the depth of your expertise or you overwork to justify the price.”If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work join my new pricing bootcamp, Rave Your Rates. Rave this way HERE! Step into my festival world...

In this episode, I'm walking you through the biggest pricing mistakes I've made over the last 16 years as a service provider, from hourly rates and undercharging, to scoping disasters, discounts, letting clients dictate the work, and not tracking time (which is honestly one of the most expensive mistakes of all). This is a no-fluff episode, and it's designed to help you spot where you might be leaking money without realising. I also share the more subtle mistakes that don't get talked about enough, like putting your prices up too soon without proof, getting knocked when nobody buys, and then losing your confidence in your offer. Plus, the “exposure” era, where I worked for free more times than I care to admit, thinking it would lead somewhere. Spoiler: it didn't. What You'll Learn in This EpisodeWhy hourly pricing kept me undercharging (and attracting the wrong clients)The scoping mistakes that quietly destroy your profitWhy discounting can damage the perceived value of your workHow not tracking time stops you from knowing what you're actually earningThe danger of raising your prices too soon without validationWhy working for free “for exposure” rarely pays off"Most pricing mistakes don't come from being bad at business, they come from being insecure and guessing."If pricing has been the thing you constantly spiral over, the thing that makes you second-guess yourself, over-deliver, or quietly resent your work, join the waitlist for my new pricing bootcamp, Rave Your Rates, coming 25th February 2026: https://ceels-lockley.myflodesk.com/raveyourrates Step into my festival world...

In this episode, I walk you through what a sprint offer actually is (and what it's not), who it works best for, and why it's such a powerful step for service providers who've been doing done-for-you work and want to move into more strategic, scalable offers. You'll hear how I designed Parade, my own two-week sales sprint, why clarity of promise matters more than big claims, and how elements like community, structure, accountability, and challenge can massively boost engagement and results. I also talk honestly about what to think through before you run a sprint, such as audience readiness, pricing positioning, logistics, and why support behind the scenes can make or break the experience. If you want an offer that feels exciting, accessible, and genuinely valuable—both for your clients and your bank balance—this episode will help you decide whether a sprint belongs in your ecosystem, and how to approach it in a way that works. What You'll Learn in This EpisodeWhat defines a sprint offer and how it differs from programmesWho sprint offers work best for (and when to wait)Why urgent, focused outcomes sell better than vague promisesThe key components of a successful group sprintHow a sprint can act as a powerful warm-up offer in your ecosystemCommon watch-outs around pricing, logistics, and delivery"Sprint offers sit beautifully in an ecosystem because they create momentum without long-term commitment." Step into my festival world...

Sign up to Revolut Business at https://www.revolut.com/rb/james/ before 31st March 2026 and add money to your account to receive a £200 welcome bonus. Fees, Promotion terms and Business T&Cs apply.Take the Model Analsyer Quiz here: https://modelanalyser.scoreapp.comFind out more about David here: https://affinitymediagroup.co.uk/Try Entrepreneurs University 14 Day FREE Trial Here ►https://jamessinclair.net/entrepreneurs-university-free-trial/Sign up to my weekly newsletter 'The James Sinclair Letter' here:https://www.jamessinclair.net/the-letterFind out your Entreprenurial DNA, take the '8 Traits of the Greats' quiz here ► https://jamessinclair.scoreapp.comGet your tickets to our next event here ► https://www.jamessinclair.net/eventsApply to be on my podcast here ►https://jamessinclair.net/podcasts/

In this episode, Lauren talks to the seller of an agency and service business created in September 2023 in the real estate niche. Listen in to find out how the business makes an average of $29,252.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/91026 to learn more about this business.

We start with desire, because your clients are not buying websites, copy, coaching containers, or audits, they're buying what comes after those things. I talk about how to move away from selling features and start selling the emotional, identity, and lifestyle shifts your work creates. This alone can completely change how compelling your offer feels.I also dig into why speed, simplicity, and clarity matter so much right now, and how overcomplicating your offer quietly kills urgency. Finally, why underpricing can make an offer feel less valuable, not more and why themed, experiential offers stand out in a sea of samey services. If your offer has started to feel flat or hard to sell, this episode will help you spot exactly where the energy has leaked and how to bring it back. What You'll Learn in This EpisodeWhy people buy desire and impact, not deliverablesHow using your own words (not AI copy) increases trust and urgencyThe role of speed, simplicity, and ease in high-converting offersHow to address objections by naming the cost of not taking actionWhy a clear methodology makes your offer feel safer to buyHow pricing and theming can instantly elevate perceived value"People aren't buying the thing you sell, they're buying who they get to be after it works." Step into my festival world...

Ever wondered what actually changes when you stop guessing your prices and start backing your expertise? In this episode, you'll hear Faith Morris share how joining Dreamium in early 2025 transformed the way she saw herself, her business, and her place in her niche. At the time, Faith was running her ops consultancy on bespoke retainers with a lot of pricing guesswork. Since graduating, she's generated over $30,000 in revenue from her Dreamium-created offers alone. This conversation—originally recorded for Faith's Non-Traditional Résumé podcast—dives into what shifted, what challenged her, and the parts of the programme that made the biggest difference to her confidence and results.You're invited to join me on 22nd January at 1pm GMT for a FREE workshop. Save your seat here: https://ceelslockley.co/flops-to-floorfillers Step into my festival world...

This week we're chatting to Nicky Regazzoni, co-founder & co-CEO of The PR Network and  Lesley Singleton, founder & CEO, Playtime PR about how to lead a virtual agency business.The virtual or in the office debate has become the ultimate PR conversation starter, up there with AVEs and timesheets. Everyone's got an opinion and the truth is there are some virtual agencies, some hybrid (3 or 4 days in the office seems like the norm atm) and some always in the office.Employers, employees and clients just need to find what works for them and the world will continue to turn.Both The PR Network and Playtime PR have run very successfully for many years with virtual teams.On this show we talk today about what good virtual agency leadership looks like.Nicky Regazzoni and Lesley Singleton identify that virtual leadership requires an emphasis on clear vision, intentional culture, trust, a "virtual open door policy," and clear, regular communication to compensate for the absence of physical presence and informal interactions.Lesley and Nicky discuss talent acquisition through flexible working models, client/employee relationships, and the management of large-scale virtual operations, noting that while no single right answer exists for running a virtual business, it necessitates highly organised systems and a continuous execution of strategies.

I share the full behind-the-scenes of what was really going on: the confidence knock, the temptation to start again with something shiny and new, and the uncomfortable realisation that the offer wasn't broken, it just wasn't finished yet. This is a very honest look at what it actually takes to develop an offer to a standard you can fully back, rather than abandoning it the moment it feels hard. You'll hear exactly what I tweaked over several months—from curriculum and messaging, to pricing strategy, delivery, and the full program experience—and why those changes mattered. I talk about why branding alone won't save an offer, why beta pricing has a role, and why building something world-class requires time, focus, and a willingness to go into the trenches. If you've been side-eyeing an offer and thinking about binning it for 2026, let this be your sign to pause and consider what it might become with the right tweaks.What You'll Learn in This EpisodeWhy I almost removed Dreamium from my rebrand entirelyThe difference between a bad offer and an unfinished oneWhat I changed across curriculum, messaging, pricing, and deliveryWhy student experience was the biggest turning pointHow consistency and talking about one offer for 60+ days changed everything"The offers that become signature are the ones you're brave enough to refine instead of replace."You're invited to join me on 22nd January at 1pm GMT for a FREE workshop. Save your seat here: https://ceelslockley.co/flops-to-floorfillers Step into my festival world...

I talk about why creativity now belongs in every business (yes, even the “dry” ones), and why originality in your voice and messaging matters more than ever. This isn't about chasing trends or letting AI write your soul out of your copy, it's about building offers that sound like you, feel human, and stand out because they're layered with story, theme, and personality. If you've been playing it safe, this episode will gently nudge you to be braver. We also dig into customer lifetime value, because keeping great clients is far easier than constantly chasing new ones. I'll walk you through why retention, experience, and thoughtful touchpoints across the whole journey are becoming non-negotiable if you want word-of-mouth, repeat work, and real loyalty. This is about creating a world your clients want to stay inside, not just a one-and-done service. And finally, I'm calling you to double down. One revenue-driving, reputation-building headliner offer. Less creating, more committing. Alongside that, becoming obsessed with feedback, real, honest data that helps you evolve instead of guessing. If 2026 is your year to simplify, specialise, and go all-in on what works, this episode will set the tone. What You'll Learn in This EpisodeWhy offers need to become creative experiences, not just professional servicesHow originality in your voice and copy helps you stand out in a noisy marketWhy focusing on customer lifetime value beats chasing new leadsThe power of doubling down on one headliner offer instead of creating moreHow feedback (direct and anonymous) becomes your most valuable growth data"Offers are no longer deliverables for sale. They're branded experiences and the stakes are higher now." Step into my festival world...

In this episode of Sold Out Offers, I walk you through a series of small, practical tweaks you can make to bring an offer back from the brink. These are not big rebrands or six-week projects. They're short, focused checks that help you reconnect with the purpose, positioning, and delivery of what you've already built—so you can decide what actually needs changing (and what doesn't). We'll look at your sales page, your offer result, who the offer is really for, and whether the delivery experience still makes sense. I also talk about how overstuffing, unclear transformation, or underpricing can quietly drain your energy—and make an offer feel heavier than it needs to be. If selling or delivering something has started to feel like dragging a dead weight, there is a way to fix that. This episode is about falling back in love with your work—or at least giving it a fair chance before you throw it away. Because I've seen offers go from “total flop” to signature, most-lucrative work simply by making these kinds of intentional adjustments. What You'll Learn in This EpisodeHow to quickly self-audit your sales page and spot where the disconnect really isWhy clients buy transformation, not calls, documents, or deliverablesHow unclear targeting can quietly sabotage an otherwise solid offerWhy delivery design matters more than adding “more value”The link between pricing, energy, and why an offer starts to feel heavy"You're not selling deliverables, you're selling an experience. And if the experience doesn't make sense, the offer won't either."  Step into my festival world...

Grow your personal brand as an estate agent with insights from Jamie Lester, boss of House Estate Agents and former Apprentice star. He shares how Instagram and LinkedIn help you connect with vendors and developers, create engaging expert content, build confidence on camera, and use social interactions to stand out and win more instructions.

In this episode of Sold Out Offers, I'm helping you pause before you kick an offer to the curb. We're digging into the real reasons an offer can start to feel heavy, flopped, or just… off. From not talking about it enough, to client hangovers, to unrealistic expectations for brand-new offers, this is a compassionate but honest look at why things stop selling.I also talk about urgency, format mismatches, and what happens when you try to run before you can walk (hello, premature memberships). If you've been quietly resenting an offer or avoiding talking about it altogether, this episode will help you figure out whether it needs tweaking, repositioning, or simply more attention — not deleting.This is the first in a short run of episodes all about reviving and refining your offers. We're moving them from “forgotten side stage” to full-on floor fillers — and next time, I'll be sharing the exact tweaks you can make to bring an offer back to life.What You'll Learn in This EpisodeWhy not talking about your offer is often the biggest reason it stops sellingHow a difficult client can unfairly ruin an otherwise solid offerWhy new offers need time (and PR) before they gain tractionThe role urgency plays in making an offer compellingWhen an offer is right, but the format is wrongHow unclear or mismatched messaging can repel the right buyers"Most of the offers you want to get rid of are the ones you actually need to keep — there's just something else going on underneath." Step into my festival world...

Our annual Travel Industry Survey of travel agency business is live, and we're taking an in-depth look at some of the results with editor in chief Arnie Weissmann and news editor Johanna Jainchill. In this episode we delve into survey data: Advisors’ use of AI – how they use it and what they’re concerned about; which travel categories are growing; advisors’ use of social media; their relationships with preferred suppliers; where they work; and what they’re booking. And, of course, whether they’re optimistic or pessimistic about their business going forward. This survey was produced in partnership with Phocuswright, a sister brand to Travel Weekly. It surveyed more than 1,500 advisors during August and early September and was published Nov. 23. This conversation took place Nov. 23 and has been edited for length and clarity. Episode sponsor: This episode is sponsored by KLM Royal Dutch Airlines https://www.afkl.biz Related links: The 2025 Travel Industry Survey https://www.travelweekly.com/industry-survey-2025 Previous Industry Surveys https://www.travelweekly.com/For-Travel-Agents/Travel-Industry-SurveySee omnystudio.com/listener for privacy information.

In this episode, Lauren talks to the seller of an agency and service business created in July 2015 in the SEO niche. Listen in to find out how the business makes an average of $3,852.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/86292 to learn more about this business.

Companies depend on accurate forecasts to plan bids and workforce, but some agencies have let those tools slip despite Office of Management and Budget guidance. Stephanie Kostro, President of the Professional Services Council, is here to explain what's driving the gaps and previews PSC's Vision Federal Market Forecast.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Lauren talks to the seller of an agency business created in February 2024 in the business niche. Listen in to find out how the business makes an average of $14,754.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/87994 to learn more about this business.

In this episode, Lauren talks to the seller of an Agency business created in April 2023 in the advertising and digital media niches. Listen in to find out how the business makes an average of $12,933.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/87450 to learn more about this business.

In this episode, Lauren talks to the seller of an agency and service business created in February 2021 in the SEO and business niches. Listen in to find out how the business makes an average of $16,969.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/86176 to learn more about this business.

In this episode, Lauren talks to the seller of an agency and service business created in September 2014 in the business and SEO niches. Listen in to find out how the business makes an average of $10,998.00 per month in net profit, why the seller has decided to sell, the lessons learned from running the business, and much more. Visit https://empireflippers.com/listing/86689 to learn more about this business.

Marcus Sheridan built River Pools during a recession. He survived by answering buyer questions online, and that experiment birthed They Ask, You Answer. His new book, Endless Customers, pushes the core lesson further. The aim stays constant: earn trust, own conversations, and secure long-term wins for clients. Shift from Tasks to Growth Partners [...] The post The Future of the Digital Marketing Agency Business with Marcus Sheridan appeared first on Seven Figure Agency.

In this conversation, Stephen Schmidt interviews David Schmiediche, a young real estate entrepreneur who shares his journey from buying his first property at 19 to managing a portfolio of 14 units. David discusses the importance of taking action, overcoming analysis paralysis, and balancing his work as a real estate agent with his investment strategies. He reflects on the lessons learned from his first deal, the significance of mentorship, and his long-term goals for financial freedom and family support. The conversation emphasizes the value of practical experience in real estate and the impact of personal success on broader community contributions.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Also available on YouTube: youtu.be/l8ANgFlZK0YIt started with a sock. A turtle sock. That led to a Shopify store, a wholesale boom, and—accidentally—an agency. In this episode, Lucy Jeffrey shares how she turned Bare Kind from a seasonal side hustle into one of Faire's fastest-growing brands. She walks us through surviving seasonality, scaling through B2B, ditching paid ads, and launching a service business that helps other brands win on Faire. A story about survival, strategy, and what happens when your Q4 makes or breaks you.Topics Discussed:Growing a DTC sock brand from scratchWhy Faire became a game changerTurning content into a client acquisition machineBalancing two businesses and one marriageWhy sustainability isn't selling anymore—and what isTurning off Meta ads (and doing better without them)Sponsors:Zipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyAddress Validator – Reduce delivery address errors & costsLinks:Bare KindCandid FoundersCandid Founders YouTubeFaire on Shopify HelpFaire Shopify AppLucy on LinkedIn