Podcast appearances and mentions of peter hoppenfeld

Peter Hoppenfeld and I dive headfirst into the state of marketing in 2025 and what it means for freelance copywriters like us. We're talking about the major shifts happening right now, including how the FTC is tightening the reins on marketers, why bloated copy is losing its edge, and what it's going to take to connect with a younger, savvier audience. We also explore the importance of innovation, staying compliant, and creating marketing that's as ethical as it is effective. Peter has been reading a ton of copy lately (as always), and he's got some big insights into where the industry is headed. Trust me, this one's not just for note-taking—it's for action-taking!  

What happens when you get a master strategist, legal expert and advisor to some of the biggest names in the thought leader/entrepreneur world to come on your show again? Well you get this episode where Peter Hoppenfeld answers my questions ranging from starting a business to growing a business to what word never to use in business to one of the best summaries on Intellectual property I have ever heard. Don't believe me on all we covered? I was getting texts and people were chatting during the livestream with questions and comments. I had many more questions but we ran out of time. Peter Hoppenfeld is widely recognized as the “go to” attorney and advisor in the representation of direct marketers, speakers, authors, information marketers, “thought leaders,” entrepreneurs and domestic and international training companies and their founders in all aspects of their legal and business affairs. Peter is a seasoned transactional, commercial attorney with direct marketing, internet marketing, distribution, licensing, marketing, branding and operational expertise. On a daily basis, Peter helps authors, speakers, entrepreneurs, business owners and thought leaders create effective marketing, merchandising and expansion strategies. His mission is to rapidly, smartly and strategically grow people's businesses, reach and revenues. Peter's been described as “a lawyer who understands marketing and a marketer who happens to be a lawyer”. www.peterhoppenfeld.com For more episodes and insights, checkout https://www.laurasteward.com Subscribe to my podcast at: https://podcasts.apple.com/us/podcast/its-all-about-the-questions/id1008520291 Order my book: https://www.amazon.com/What-Would-Wise-Woman-Questions/dp/1614483442

I interviewed Peter Hoppenfeld, who has been described as a “lawyer who really understands marketing” and “a marketer who happens to be a lawyer.”In this episode, we discuss everything from business trends & valuations to copywriting advice and some of the basics of what you need to know to be compliant when sending cold emails.To learn more about Peter, go here: https://peterhoppenfeld.com/

Peter Hoppenfeld shares what he's seeing on the front lines of compliance with digital marketing… and the phrases every copywriter needs to stop using immediately.

The world’s coolest marketing lawyer, Peter Hoppenfeld, is back to discuss California’s AB 5 statute that is wreaking havoc for the “gig economy” out there. Some in the freelancing community are fretting about how this could affect the nature of how Independent Contractors do business. Should you be scared?

Are you accidentally breaking these laws in your business? In this episode, Peter Hoppenfeld talks about the hidden legal hot buttons every digital business must avoid.

Today we’re going to talk about one of the most difficult topics when it comes to life and business… Having to sue someone, and getting sued. When I was young and naive’ one of my goals in life was to literally never have to deal with their of those situations. Well, guess what? Within the next few years, I found myself having to sue two different people for the first time in my life. Unfortunately, both of them had mental health problems. Their actions were unreasonable, their motives were to intentionally cause myself and my business harm, and they had no desire to find an actual remedy to the situation. They were not healthy people. They wanted conflict and that was their goal. So I called up some of my older and wiser mentors at the time, and they all said the same thing… Don’t pursue a lawsuit unless you absolutely must, but if you must, then go all in. So that’s what I did… It took almost a year in one case, and several years in the next, but I eventually won both cases. So why am I bringing all of this up? Because my goal of going through life without ever getting involved in a lawsuit, while putting myself in front of millions of people was naive. As someone who conducts business with other people and companies, you are going to run into conflict, and you are going to run into mentally unstable people no matter how well you run your business. It is an unfortunate part of life, so my goal today is to simply prepare you for that day which can be one of the most difficult experiences you’ll ever have. To help me do that, we’re joined by the attorney who helped me handle those cases, Mr. Peter Hoppenfeld. Today Peter’s going to make sure you have your legal basics in place and covered, and to give you some sound advice when it comes to doing business in a litigious world. Resources: PeterHoppenfeld.com Music: Track: Domastic & Anna Yvette - Echoes [NCS Release] Music provided by NoCopyrightSounds. Free Download / Stream: ncs.io/EchoesD  

Anyone can start a business. Not everyone can run a successful one though. There is more to running a business than picking out a name and opening the doors. And there is much more to getting a book published than getting a contract with a big name publisher or even self-publishing. My guest on this episode is Peter Hoppenfeld. His client list is a Who's Who of global leadership, health and wellness and digital marketing. His clients have longevity because they listen, learn, grow and protect their businesses along the way. Take a listen as my guest, and my personal legal adviser and literary attorney, shares what he tells his successful clients, how he has learned to take the fork in the road when it comes and how you can too. Peter also shares questions you need to be asking when you start your business and when you are growing your business. We also discuss the changing face of publishing and how to protect your intellectual property when thinking about a book contract. Peter Hoppenfeld has been described as a "lawyer who really understands marketing" and "a marketer who happens to be a lawyer." His approach to representing clients is a holistic approach that aims to bring peace of mind and direction to the business/legal issues that successful, dynamic entrepreneurs face on a daily basis. As a lawyer, advisor, counselor, friend and devil’s advocate, he aims to integrate himself into his clients’ inner circles and provide caring yet dynamic contributions to their lives and businesses. www.peterhoppenfeld.com

Tune into an informative interview with Peter Hoppenfeld as he and I discuss the legal status of CBD and Medical Marijuana, and where it could go in the near future. Peter is the “Marketer who also happens to be a Lawyer”, a well seasoned attorney whose mission is to strategically move businesses to their financial goals while staying within the legal guidelines. Peter explains to us all manners of legal issues, not only the federal legality of CBD and Medical Cannabis, but also the movement of product across states, over the internet, and to practitioners patients overall.   Listen in as Peter explains to us that CBD Oil is perfectly legal as it is a non-THC derivative of the Hemp plant and everything that goes along with that label.   Learn what the FDA has to say about CBD Oil and how it is related to other supplements and the sale of those items.   Discover the difference between a one on one conversation between doctor and patient and what you put on your website for financial gain.   Find out some shocking information about banks and what issues they may have taking money from dispensaries or practitioners who sell CBD products   Learn from the story of Dr. Michael Bruce, the “Sleep Doctor”, who had to learn the legal way to get his patients the true information on CBD and how it can help those with sleep issues.

Peter Hoppenfeld is a lawyer who really understands marketing and a marketer who happens to be a lawyer. His uses more of a holistic approach to representing clients that aims to bring peace of mind and direction to the business and legal issues that successful, dynamic entrepreneurs face on a daily basis. As a lawyer, adviser, counselor and friend, he tries to integrate himself into his clients' inner circles and provide a caring, yet dynamic, contribution to their lives and businesses. Listen as Peter shares some of the knowledge and insight he has gained in his 35 years of experience. HIGHLIGHTS How to protect yourself and your business (no matter how big or small) The importance of quality legal documents (Terms and Conditions, Privacy Policies, etc.). Monitoring social media posts from customers about your product/services. Why Unresolved complaints are a major issue. How to pick the right business partner Trademarks and owning your content You can contact Peter at phoppenfeld@gmail.com, on his website or on his Facebook page. Be sure to share this episode and don't forget to leave a review on iTunes. If you have any questions or need help with your business, contact Brad at askbrad@baconwrappedbusiness.com.

The buzz: “We just have a way of getting ourselves into hot water” (Carl Wilson, The Beach Boys). How Social Selling is conducted and how a brand is portrayed in social media – whether undertaken by the PR department, sales force or an individual worker in a large company, or by a small enterprise or a new start-up entrepreneur – can have big ramifications for the company, good and bad. If you're not paying attention to the lurking pitfalls related to how you can contact prospects, what you can convey, and how to properly use company intellectual property assets, tune in and take notes! The experts speak. Renée L. Duff, Esq.: “Success is the progressive realization of a worthy goal or ideal” (Earl Nightingale). Peter Hoppenfeld, Attorney At Law: “When you see a fork in the road, take it” (Yogi Berra). Kirsten Boileau, SAP: “The best way to predict the future is to create it” (Peter Drucker). Join us for Social Selling, Social Media and The Law: How's Your Brand Doing?

The buzz: “We just have a way of getting ourselves into hot water” (Carl Wilson, The Beach Boys). How Social Selling is conducted and how a brand is portrayed in social media – whether undertaken by the PR department, sales force or an individual worker in a large company, or by a small enterprise or a new start-up entrepreneur – can have big ramifications for the company, good and bad. If you're not paying attention to the lurking pitfalls related to how you can contact prospects, what you can convey, and how to properly use company intellectual property assets, tune in and take notes! The experts speak. Renée L. Duff, Esq.: “Success is the progressive realization of a worthy goal or ideal” (Earl Nightingale). Peter Hoppenfeld, Attorney At Law: “When you see a fork in the road, take it” (Yogi Berra). Kirsten Boileau, SAP: “The best way to predict the future is to create it” (Peter Drucker). Join us for Social Selling, Social Media and The Law: How's Your Brand Doing?

Peter Hoppenfeld is widely recognized as “the go-to” attorney for direct marketers, thought leaders, authors, domestic and international training companies, “information marketers” and their founders. He has been described as a "lawyer who really understands marketing" and "a marketer who happens to be a lawyer." His diverse client list includes fitness and nutrition expert JJ Virgin, ‘SuperHero You’ founder Jim Kwik, and personal finance guru Ramit Sethi. Peter takes a holistic approach that aims to bring peace of mind and direction to the business and legal issues that successful, dynamic entrepreneurs face on a daily basis. 

Peter Hoppenfeld is widely recognized as “the go-to” attorney for direct marketers, thought leaders, authors, domestic and international training companies, “information marketers” and their founders. He has been described as a "lawyer who really understands marketing" and "a marketer who happens to be a lawyer." His diverse client list includes fitness and nutrition expert JJ Virgin, ‘SuperHero You’ founder Jim Kwik, and personal finance guru Ramit Sethi. Peter takes a holistic approach that aims to bring peace of mind and direction to the business and legal issues that successful, dynamic entrepreneurs face on a daily basis.