Podcast appearances and mentions of rick mccutcheon

MSDW was a media partner of Directions EMEA 2025, and in addition to covering news and announcements at the event, we also caught up with a few attendees to learn more about their experiences and impressions.   In addition to major announcements like reaching 50,000 customers of Dynamics 365 Business Central, Microsoft pushed hard on their AI vision for the ERP solution. For the Microsoft partner audience, that focus is sending strong signals about not just about how they should advise customers but also how they will prioritize their own business initiatives.   On this podcast episode, we present interviews done on-site at the Poznan Congress Center during Directions EMEA with Marie Wiese, Andrew Good, and Rick McCutcheon. Our guests shared perspective on how Microsoft's vision will impact customers, the push for greater diversity in the channel workforce, and the priorities of partner marketers in a changing landscape.

Selling Digital Solutions: Lessons for Microsoft Partners Episode 245 (Rick is based in the Toronto area) In this conversation we explore: How the buyer journey has changed – Why modern buyers are 80-90% through the process before engaging with sales. The importance of adapting sales presentations – How to tailor messaging for Microsoft, ISVs, SI partners, and end customers. Why sales professionals must become guides, not just sellers – Understanding the shift from sales pitches to consultative selling. The role of content in sales success – How different types of content (videos, white papers, case studies) attract different buyer personas. How to research meeting participants to improve sales conversations – Using LinkedIn and meeting invites to personalize communication. The three buyer personas in tech sales – The technical buyer, the business buyer, and the economic buyer, and how to address each. Common mistakes salespeople make in their presentations – Why using the same sales deck for every audience is a bad strategy. The necessity of a structured sales process – Using frameworks like CCR (Circumstance, Challenge, ROI) to guide buyers. How to nurture leads that aren't ready to buy yet – Why a lack of response doesn't mean they're uninterested. Partner relationship strategies – How to communicate effectively with Microsoft, resellers, and ISVs to strengthen collaboration. ----- About our guest, Rick McCutcheon: Rick has award the Microsoft MVP designation 11 times under the category of business applications. MVP stands for Most valuable professional. He works with Microsoft business partners, both ISV and SI/VARs. He hosts the podcast, Partner Talks and has published over 240 episodes over the last four years. Listen to PartnerTalks.com Learn more about Full Contact Selling ----- Key Learning Points from the Podcast Understanding the Buyer Journey – Buyers today do extensive research before engaging with sales professionals. Sales teams must adapt to this shift. Tailoring Your Message to Different Audiences – ISVs, SI Partners, Microsoft, and customers each need a different approach. Content is Key to Sales Success – Effective content marketing attracts potential buyers and moves them through the sales funnel. The Role of Sales as a Guide, Not a Pitchman – Sales professionals should act as trusted advisors rather than aggressive sellers. Customizing Presentations for Different Stakeholders – Sales decks should be adapted based on whether the audience includes technical, business, or economic buyers. The Importance of Researching Meeting Participants – Checking LinkedIn and attendee lists ensures tailored messaging for decision-makers. Common Sales Mistakes That Kill Deals – Using the same generic sales deck, failing to understand the buyer's journey, and pushing a hard sell. Why White Papers and Videos Work – Different types of content appeal to different buyer personas (technical, business, and economic). Avoiding Lead Misinterpretation – Researchers may never reply to a salesperson, but that doesn't mean their company isn't interested. Best Practices for Partner Relationship Management – Effective communication strategies for working with Microsoft and resellers. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

This episode is sponsored by Bluefort.   Unlike a one-time order, a subscription-based sale brings with it a range of new opportunities, challenges, and complexities. Working with a customer over multiple interactions can lead to additional orders, up-sell and cross-sell opportunities, upgrades, and downgrades, and new pricing models. Evolving a subscription model can also lead to new demands on sales, support, and service teams.    Our guest, Bjorn Kuijt, VP of product management at Bluefort, discusses his work with Dynamics 365 F&O customers and partners to support subscription-based sales models by building on Microsoft's core ERP and CRM solutions to offer new capabilities related to the order-to-cash process, payment automation, and commerce, and beyond. Bjorn shares his outlook on Microsoft's product roadmap for D365, as well as how key partnerships in the channel are strengthening Bluefort's offerings.   Show Notes: 2:30 - Differentiating subscription management vs other types of more conventional order management 5:15 - How Dynamics 365 customers describe their experiences with these challenges and how they want to address them 7:45 - Recommendations on identifying and prioritizing the challenges around subscriptions 10:30 - The challenge of matching customers with the right subscription offers 13:45 - The Dynamics 365 roadmap and Bjorn's outlook on F&O capabilities for subscription, AI, and more 16:30 - Signs of improved alignment in Microsoft product teams, both in data and user experience 18:30 - The partner opportunity to deliver subscription-based solutions   If you'd like to learn more about leveraging D365 F&O to accelerate your subscription revenue, tune in to the upcoming webcast where Bjorn talks to Rick McCutcheon in more depth about the topic, including the latest capabilities of Bluefort LISA.

This episode is sponsored by emfluence.   Following a recent webcast on data-driven email marketing, we speak with Monica Hoyer, marketing director at emfluence, to get her views on different ways to use business data in digital marketing.  For Dynamics ERP and CRM users, it should come as no surprise that their systems offer a bounty of valuable data that marketers can incorporate into their planning and analysis if they have access to it. Data from sales interactions, customer service, orders, and other touch points can all factor into crafting more effective email marketing campaigns. We discuss different types of  B2B and B2C scenarios where Monica has seen Dynamics and emfluence customers find new levels of marketing results by putting data to work.   Show Notes: 1:45 - Top observations from the recent webcast with Jessica Best and Rick McCutcheon 3:00 - Guiding companies from basic to sophisticated email marketing 4:00 - What customer journeys are all about and understanding the key touchpoints 5:45 - How do organizations tie end goals back to marketing technology investments around data access 7:30 - Why Microsoft partners are in a unique position to bring better data to the marketing team 9:45 - Building effective email campaigns, and how one B2C firm evolved its approach 13:30 - The complexity of the online-offline interaction in marketing and sales journeys 15:30 - Technology that can enable more sophisticated scenarios   For more on this theme from emfluence, check out the recording of the conversation Rick McCutcheon had with Jess Best on MSDW

The Canadian National Dynamics 365 CE/CRM User Group has a long tradition of bringing members of the community together, both virtually and in-person. The group paused its activities during the pandemic, but they are back with new events, new plans, and a new organizing platform with the support of Dynamics User Group (DUG).   Two of the organizers of the Canadian National group, Microsoft MVPs Malcolm McAuley of C5 Insight and Rick McCutcheon, update us on building new momentum among Canadian users and how they see the group moving forward at both a regional and national level.   Group members come from a variety of organizations, Rick and Malcolm tell us. Often these users are the lone CRM experts in their organizations, so the connections to other users can be invaluable when planning how to enhance skills and learn about new technology.   Malcolm and Rick also discuss the challenges of offering content that resonates with others while also working toward their goal of increasing the volume of meetings, aiming for a monthly cadence. Malcolm also explains what the group has planned for the future, like more roadmap guidance, additional perspective on related Microsoft products, and helping foster direct connections between members.

Episode 119: Markus Erlandsson talks to Rick McCutcheon from Full Contact Selling about Partner Talk. Rick starts by explaining what a good partner is, both to customers and to Microsoft and how you can become a good partner yourself. The discussion continues with Microsoft Partner Program and then to Independent Software Vendors and how they … Continue reading Partner Talk with Rick McCutcheon The post Partner Talk with Rick McCutcheon first appeared on CRM Rocks.

Today on the podcast I'm chatting with Rick McCutcheon. Rick is a Microsoft Dynamics 365 MVP. Rick has a strong history in the CRM and Dynamics world. Now Rick helps businesses and vendors develop their Dynamics businesses. In the podcast Rick and build on the previous episode, growing your cloud business. We chat about the opportunity that's available in building a dynamics practice, how to do it, and the huge impact it could have on your business.

In this special edition of the MSDW Podcast we are featuring a recent conversation between Microsoft MVP Rick McCutcheon and Microsoft global strategic ISV alliance manager John O'Donnell on how partners are utilizing Microsoft AppSource. Rick originally published this conversation as part of his Partner Talks series. Microsoft launched its AppSource ISV solution directory in 2016 as a replacement for a collection of old and fragmented systems. The initial coverage compared it to Salesforce AppExchange and Microsoft promised it would lead to higher ISV solution quality and that it would evolve quickly with. Nearly five years later, AppSource has evolved and grown, though probably not as quickly as Microsoft has wanted. Still, most ISVs in the  Dynamics 365 and Power Platform space list their solutions there, and some partners even list services offerings. Some vendors report closing sales thanks to the platform, others don't. In this conversation, O'Donnell emphasizes several strengths of the platform, from its global reach to its expanding set of offerings, beyond Dynamics 365 and Azure into other areas of Microsoft's business. They also discuss some ways vendors can optimize their listings to get the most out of the platform today.

I interviewed Rick McCutcheon multiple times in the barely 2 years since Ricky Lee's fired up the grill. His 12 burger options are built from a strong foundation: quality ground steak triple A beef. COVID has had an impact on all restaurants and Ricky Lee's takeout has continued to serve customers throughout. McCutcheon took calculated steps in expanding both inside seating and a fresh patio, while maintaining speed of service and quality of product. Winner of 2019 "Best Burger" during Burger Wars for the "Proud Canadian" they also offer poutine and surprisingly large menu choices.

Today, I sat down with Rick McCutcheon -- a Microsoft MVP since 2013, sales coach and the LinkedIn influencer with close to 30k connections. We talked about the channel, what it takes to become a successful ISV or partner and what are some of the conference not to be missed this year.

This episode of the MSDW Podcast is sponsored by ClickLearn. On this episode, Rick McCutcheon, a Microsoft MVP and expert in CRM process, strategy, and user adoption sits down with Clicklearn CEO Joachim Schiermacher and CMO Jakob Hojer Bjorning. They discuss ClickLearn's latest product updates, their presence at these upcoming conferences, and how their product vision aligns with Microsoft's business apps in terms of user adoption, training, testing, and documentation.

Rick McCutcheon, CEO and founder of Full Contact Selling, is an expert on social selling, and is one of only 85 Microsoft Dynamic MVPs in the area of customer engagement. We discuss how AI and automation in CRM can benefit SMBs. And talk about how Microsoft Dynamics 365, CRM and other pieces of the Microsoft puzzle are coming together to create an integrated productivity/engagement platform.

For the past twenty years, Rick McCutcheon has helped hundreds of business-to-business businesses improve their sales results. He is the creator of the Full Contact Selling System that allows sales teams to leverage powerful business development strategies through best practice use of technology. Rick has been awarded the prestigious designations of Certified Sales Professional with Distinction and is a five-time recipient of the coveted Microsoft Dynamics MVP award. As a professional speaker and workshop leader, Rick has traveled globally to deliver his practical yet innovative messages on the digital transformation of B2B selling to thousands of business professionals. In this episode, we discuss what exactly Rick does for his clients, how customer service plays a role in the digital transformation of B2B sales, the shocking statistic about how far along in the buying process a business typically is before they reach out to a sales representative, the importance of utilizing LinkedIn as a sales representative, how he helps his clients implement these digital transformations throughout their companies, the future of digital transformation, and more.

Rick McCutcheon on MVP Show Full Show Notes: https://www.nz365guy.com/73

Episode 64: Markus Erlandsson talks to Rick McCutcheon from Full Contact Selling about how to work with Social Selling, how to think about your content and what message you are trying to convey. Bio: Rick has been involved in the CRM industry for over 20 years as a Senior Executive, Reseller, Board Member, Educator, Consultant … Continue reading Social Selling with Rick McCutcheon

There is one week every year where the largest concentration of CRM MVPs is recorded, and that is the Microsoft MVP Summit. During the MVP Summit 2018, I asked 10 CRM MVPs to answer the 22 tough questions you see below and I recorded their answers for all to enjoy, discuss, and learn from. Questions: Should Microsoft get rid off Dynamics 365 On-Premise? Why or Why not? How do you think the new Dynamics 365 for Marketing App affects stablished Marketing Automation Solutions such as ClickDimensions, Salesfusion, Act-On, and others? Salesforce and Google continue to collaborate and recently announced tighter integrations between the solutions offered by both organizations, how would a Salesforce acquisition by Google disrupt Dynamics 365’s momentum? One of the things Marc Benioff - the CEO of Salesforce – mentioned on their last big conference was that “Microsoft can’t seem to keep their Dynamics 365 leadership in place”, are those comments accurate? And if so, why do you think that’s happening? Salesforce continues to be a leader in the CRM space with around 25% of the market share globally while Microsoft holds a smaller share, what can Microsoft do to catch up to Salesforce? How important is to master tools such as Microsoft Flow and Power Apps for a Dynamics 365 Solution Architect today? Speaking from the point of view of thousands of partners who are based in the US, why should I care about the General Data Protection Regulation (GDPR) approved by the European Union Parliament on April of 2016? As the Dynamics 365 world grows, many developers from other products or platforms are making a jump into Dynamics 365 and other related technologies, what would you recommend to these developers to focus on learning so they can make a big impact in the near future? AppSource continues to grow and new items are added often, how do you keep up with what is being released and do you have any go-to apps? If you were the Dynamics 365 Product Owner for a day, what are some of the changes or improvements you would like to see added to Dynamics 365? If you could go back and re-do something inside Dynamics 365, what would it be and why? What kind of solution or company would you like to see Microsoft acquire and incorporate into their Dynamics 365 roster next? In your opinion, what is the most underrated feature of Dynamics 365? Now that Microsoft eliminated the branding of XRM, how has this impacted your approach to implementations and conversations with the community? There are hundreds of suggestions on the Microsoft Connect or Idea portal for Dynamics 365 enhancements, some of the suggestions date back a few years, if you had to pick one of those ideas to be incorporated into the next version of Dynamics 365, which one would it be? What is your favorite thing about working with Dynamics 365? What is your favorite part of the MVP Summit and why? What is your favorite thing about being a Microsoft MVP? If you could give one advice to aspiring CRM MVPs, what would it be? We are very fortunate to live in the US and have the ability to travel to and speak at conferences and other events, but what would you say to someone who might not be able to do what we do and who’s wondering if they can add value to the Dynamics 365 community? Which non-MVP community leader do you want to see here at the Microsoft MVP Summit next year and why? Lastly and just for fun, if there was a “CRM MVP for Life Award” and only one CRM MVP could be selected, who should the award go to and why? I would like to thank Ulrik Carlsson and Seth Bacon for contributing questions to this list. And of course, here are the CRM MVPs who stood outside a building for an hour in freezing weather to answer these questions: Colin Vermander (https://twitter.com/koolin_) Sheila Shapari (https://twitter.com/SheilaShahpari) Daryl LaBar (https://twitter.com/ddlabar) Neil Benson (https://twitter.com/customery) Gustaf Westerlund (https://twitter.com/crmgustaf) Britta Rekstad (https://twitter.com/MacgyverCRM) Leon Tribe (https://twitter.com/leontribe) Rick McCutcheon (https://twitter.com/rick_mccutcheon) Shawn Tabor (https://twitter.com/CRMhobbit) Joel Lindstrom (https://twitter.com/JoelLindstrom) Follow us/Subscribe:  Twitter: https://twitter.com/CRMMVPPodcast YouTube: https://www.youtube.com/channel/UCAhjoi4W_K7sLNpXr9Kqz8w

Episode 29: Markus Erlandsson talks to Rick McCutcheon about Coaching in CRM. What is coaching? How can I use it to implement my CRM or revitalize my CRM efforts? Rick explains and talks about what’s important to focus on. CRM UG http://www.crmug.com Hompage http://fullcontactselling.com/ LinkedIn Profile http://ca.linkedin.com/in/rickmccutcheon