Podcast appearances and mentions of wally olins

Projektowanie i zarządzanie wizerunkiem marki stawia przed projektantami, jak i managerami wiele wyzwań. Jednym z takich wyzwań jest zapewnienie spójności i przejrzystości prowadzonej komunikacji na temat działalności firmy, czy oferty. Pomocne może okazać się zbudowanie struktury wewnętrznych zależności marki. O tym czym jest architektura marki, opowie Mateusz Antczak, projektant z Katedry Grafiki Uniwersytetu SWPS we Wrocławiu. 03:05 - Różnorodność usług marki. Jak zbudować spójną komunikację? 04:20 - Architektura marki. Czym jest? 07:00 - Architektura korporacyjna, architektura wspomagana, architektura indywidualnych marek. 15:07 - Siedem strategii marek: portfel marek, parasol marek, marka linii produktów, marka asortymentu produktów, marka źródła, marka wspierająca i marki prywatne. 24:25 - Jakie podejście do budowania architektury marki jest lepsze? Interesujesz się designem? Dołącz do innych w grupie @Strefa Designu Uniwersytetu SWPS - tu link do grupy https://www.facebook.com/groups/StrefaDesignu

Today I have Rajesh Kejriwal with us on Audiogyan. Rajesh is the Founder CEO of Kyoorius Group and a global director at Saffron, a brand consultancy founded by Wally Olins and Jacob Benbunan. Rajesh is a regular speaker at industry forums, panels and jury sessions at various festivals and awards. He started a platform to fuel a design movement in India, Kyoorius Designyatra, hosted and curated by him. It is now India’s largest design conference and has been rated as the best curated annual conference in the world since 2013. Today we are here to document Design Yatra as a case study and what has gone behind the scenes in the last 12+ years. I am sure you must have answered this thousand times, but just to set context for Audiogyan listeners, how was DesignYatra conceived and what made you conceive it? How did the name "DesignYatra" come about? What according to you is the importance of these design events and gatherings apart from empowering creatives to showcase their work and making attendees feel inspired? How do you decide on each year's theme? From "Design Empowers Businesses." in 2007 to "On the contrary" in 2019. and what the these for this year? What is the over all process of curating the speakers? What are few metrics on which a particular speaker is selected? I attended my first DesignYatra last year and it was really wonderful. Full of inspiration to do great work. However 70% of the speakers were non-Indian which made the work less relatable and more utopian for Indian developing country. What is going on when you wish to showcase this kind of work Design is a such a broad discipline. From Interior to textile to illustrations to industrial products. What sort of brief is given to speakers to make their work relatable to such wide ranging audience? Can you share few big challenges to organise this sort of an event when design has not reached that tangible projected outcomes which is possible in may be few other domains? You also don't have concurrent talks going around. Which is very unlike regular conferences. This seems to be a conscious call? Can you share your thought behind it? I was personally in awe when you spoke about how DesignYatra is handling the carbon footprint of such a massive 2 day long event. Can you tell us it in detail? What is the process and how do you reconcile it? Have you got any plans of making Designyatra more accessible to the design community? A wonderful talk last year by Ayaaz has less than 1K views, which is sad according to me. Lastly i would like to conclude by asking what's the story with changing venues and then finally in Goa? :) What are your future plans with DesignYatra and whom can we expect this year?

In this episode we sat down to chat with Michael Wolff at his home in London. Michael is a world-renowned graphic designer and consultant on brand and corporate identity. In 1965, Michael partnered with Wally Olins to create Wolff Olins which is a brand consultancy with offices in London, New York City, and San Francisco—suffice it to say their client list includes a very long list of iconic brands. Michael is a visiting Professor at the University of the Arts in London and a Senior Fellow of the Royal College of Art. He’s the former President of both the D&AD and CSD. He is also an RDI which is the highest accolade for designers in the UK. Watch the full video version on YouTube: https://www.youtube.com/watch?v=Vk1NDEJT82M Give us a follow on our social channels:  - https://www.facebook.com/JustaChatWith - https://www.instagram.com/JustAChatWith- - https://twitter.com/justachatwith - https://www.linkedin.com/company/35615125/ Hosted by: Andrew Dobbie | Founder, MadeBrave - http://www.madebrave.com Lewis Phillips | Founder, Campfire - http://www.campfire.agency

The word brand is very complex, yet it is thrown around a lot these days; most of the time carelessly or in complete ignorance as it regards to what a brand is. In this episode of Halftime, I discuss the origins of branding, its definition according to the American Marketing Association, as well as dive deep into the semantics of the word and what it means in the modern era. I also give specific examples of brands in the sports context such as Kentucky Basketball, Oregon Football and the New Zealand All Blacks, as well as discuss the complexity of a college athletic department's brand in relation to an individual program's team brand. How much do brands have to do with a team being picked in the College Football Playoff? I touch on a recent article by ESPN's Heather Dinich and elaborate on the importance of trust and equity when it comes to brands. Lastly, I discuss color, it's signifance in branding and share why there are more important things than a logo when it comes to branding. Mentions include: Wally Olins Wolff Olins Kentucky basketball John Calipari Ohio State football New Zealand All Blacks The Haka dance Phil Knight, Nike Oregon football Branding in College Football via Sports Illustrated Brand Name and Polls Go Hand in Hand via ESPN How Nike and Oregon Created College Football's Perfect Brand My next guest is Ashley Strauss. Ashley is the Director of Creative Services for Mississippi State Athletics where she works on print and digital design for the Bulldogs' many athletic teams. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Glenn Adamson discusses the V&A brand with Damien Whitmore, Director of Programming at the Museum, and Wally Olins, one of the world's leading innovators in brand management. A brand is more than simply a logo. It is the personality, the DNA, of an organisation. How does the V&A use its brand to coordinate its activities, from visitor experience to exhibition design, from scholarly research to the offer in the cafe? Our guests argue that the V&A brand, and the core values it represents, are the uniting purpose behind everything that the museum does.

In this interview, Wally Olins explains why service based brands are harder to control than product based brands. He is also outlines why having a branding program within your company is crucial.