Podcasts about Wolff Olins

In Episode #85, Ross is joined by Paul Worthington, President of InvencionPaul has been in the branding business for over twenty years, led major branding programs across 4 continents, lived in two, had his words published by the likes of Fast Company, and won multiple awards along the way.Previously head of strategy and client principal at renowned branding consultancy Wolff Olins, he now runs his own little-known strategic branding firm, Invencion, because his family matters more to him than long plane-rides.Ross and Paul discuss how oversimplifying your audience will bore and repel them, how bravery is a prerequisite for growth and impact and how critical it is that the decision-makers understand branding and marketing when selecting and resourcing these functions.Find show notes and episode highlights at https://nwrk.co/omq-paul. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

She also shares her eclectic taste in books, movies, and music, acting as a catalyst for triggering new ideas. Join the conversation on creativity and inspiration in the business world! Watch the full episode here!

LG is an electronics giant with one of the most instantly recognizable logos. But with decades of brand equity in their smiling icon and “Life's Good” tagline, how do you signal a shift in the marketplace without throwing away everything you've built? David Stevens, Executive Strategy Director and Tom Carey, Senior Creative Director at Wolff Olins share how they approached bringing “the face of the future” into the future.To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @changeofbrand.Created by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited and scored by ATAM Audio, brief-in by Dee Boyle, fact-checked and coordinated by Jill Jeffries, produced by Brianna Belcher, and artwork by Stephanie Kim.

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 approaches to marketing - Product, Brand, CLTV, ABM, Employee, and Performance - all with the objective of profitable growth. Key topics include: why industry context and financial structures matter; the difference between business and creative impacts; and Jonathan's belief that "Every time CFO's hear creativity they think of risk." Added bonus: a story about Polish debt restructuring.Unlocking Marketing's True Value: Insights from Top CMOsWelcome to another episode of CMO Confidential! Join 5-time CMO Mike Linton as he dives into the intricacies of marketing leadership with Jonathan Knowles, a seasoned CMO and Senior Strategist at Wolf Owens. Key topics include the "snowflake problem" in marketing, the development of a marketing toolbox for CFOs and CEOs, and the six primary models for structuring and evaluating marketing efforts.Tune in to hear from Jonathan Knowles, founder of Type 2 Consulting, as he shares invaluable insights on aligning marketing strategies with finance and accounting. Discover why starting from scratch in a new marketing role often leads to inconsistency, and how the ANA project aims to provide marketers with a head start through a set of standardized evaluation tools.This episode also covers the segmentation of the business world, clustering companies based on capital, employees, and innovation, and how to select the right marketing tools for different industry profiles. Hear practical advice on creating predictable, sustainable growth and the importance of creativity in maintaining brand relevance.Don't miss out on these expert insights! Subscribe to the CMO Confidential Newsletter for exclusive content, and be sure to like, share, and subscribe to our podcast on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay ahead in your marketing career with CMO Confidential!#MarketingTrueValue #CustomerMarketing #MarketingDecisions #TopCmos #BrandFinanceCHAPTERS:0:00 - Intro0:41 - What is the Snowflake Problem0:00 - Layering the Marketing Toolbox on Business Segments21:25 - Why Will This Effort Be Different22:58 - What Should Marketers Be Doing That They Aren't Doing Now0:00 - Last question27:10 - Funniest story28:56 - Last piece of practical advice29:50 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to another episode of the Untalented podcast. Today we are joined by the Global ECD of Landor Chris Moody. a quick introduction into Chris: Prior to joining Landor, I lead the brand practice at McKinsey & Company and was Chief Design Officer and Global Principal at Wolff Olins. I believe brands must serve businesses better, delivering on both commercial and sustainability goals.  Modern organisations need a clear and meaningful brand purpose to drive a distinctive portfolio of offers, which should be brought to life as a digitally-native presence. I look to bring together design, strategy and new technology to help create organisations that are more exciting, relevant and useful for people.

Sustainable fashion is a complex issue, but women are the ones leading the charge. Join Roanne Adams and Amber Asay as they shed light on fashion industry's 4 most influential women designers, who are putting in the work to be kinder to the earth.––––Description: For today's episode, I'm joined by the inspiring Roanne Adams, as we dive deep into the ebbs and flows of her career journey and then we also talk about the world of sustainable fashion, discussing the impact and contributions of esteemed women designers like Stella McCartney, Eileen Fisher, Gabriela Hearst and Mara Hoffman. We explore the intersections and moral impact of creativity, entrepreneurship, and sustainability in this enlightening episode.About:Roanne Adams is an acclaimed designer and creative director known for her innovative approach to branding and visual identity. She is the founder of RoAndCo, a New York-based design firm that collaborates with leading fashion, beauty, and lifestyle brands. With a talent for storytelling and community building, Roanne has established herself as a prominent figure in the design industry. Her work has earned several awards, including a prestigious Young Guns win from the Art Directors Club, as well as recognition from AIGA.Thank you Roanne for joining!@roanneadams  /  @roandcostudio  / roandco.com 4 Women Designers who are at the forefront of Sustainable Fashion:Stella McCartney — @stellamcartneyEileen Fisher — @eileenfisherGabriela Hearst — @gabrielahearstMara Hoffman — @marahoffman ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod

She highlights how senior staff members at Wolff Olins create a comfortable environment and effectively convey the company's values. Ashman's insights shed light on how these rituals shape the company culture and enhance the overall employee experience. Watch the full episode here!

In this episode of Unicorny, Dom Hawes and marketing strategist Paul Worthington continue their examination of marketing's modern challenges. They tackle how to turn the overwhelming flood of data into a strategic advantage and discuss what it really takes to make an impact in the C-suite. Are you leveraging your data to its full potential? Let's find out how you can sharpen your approach. Critique of dashboard metrics and the biases they introduce The importance of hypothesis-driven strategies over purely data-driven tactics Mastering the language of business and finance to elevate your role in the C-suite Re-evaluating the integration of marketing and sales to enhance strategic focus Curious about transforming these challenges into opportunities for growth? Listen to this episode for actionable strategies that could redefine your approach to marketing leadership. About Paul WorthingtonPaul Worthington is an entrepreneurial, creative, and strategic brand leader, coach, and senior adviser to executive leadership teams, with a deep competence in building brands for the digital era. He has led combined strategy, design, and experience teams through major brand and innovation engagements, from initial pitches to transformed customer experiences across four continents, has lived on two, and tackled high-impact projects along the way. His accomplishments include helping what was then the world's largest corporation rationalize hundreds of brands into one, codifying the ideals of one of sport's most-watched tournaments, aiding an iconic technology company through two consecutive business transformations, and reinventing the retail banking experience for a digital world. Paul's work has received awards from the AIGA, D&AD, and Cannes Lions. He has worked with notable clients at consequential brands including Microsoft, IBM, Citibank, GE, Activision, Belkin, PwC, HP, and O'Reilly. At Invencion, Paul focuses on helping leaders discover what is special about their organizations so that together they can design strategies that are unique to them and uniquely meaningful to the people they serve. This work is based on the observation that in a fast-paced world, organizations require the deep anchor of purpose to guide decisions and create sustainable advantages through innovation. Prior to founding Invencion, Paul spent ten years at the global consultancy Wolff Olins, joining after being inspired by their work for Orange. Starting as a junior consultant, he eventually ascended to the role of client principal, head of strategy, and member of both the global leadership and US management teams. Links  Full show notes: Unicorny.co.uk  LinkedIn: Paul Worthington | Dom Hawes  Website: Invencion Sponsor: Selbey Anderson  This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

In this episode of Unicorny, Dom Hawes and marketing strategist Paul Worthington continue their examination of marketing's modern challenges. They tackle how to turn the overwhelming flood of data into a strategic advantage and discuss what it really takes to make an impact in the C-suite. Are you leveraging your data to its full potential? Let's find out how you can sharpen your approach. Critique of dashboard metrics and the biases they introduce The importance of hypothesis-driven strategies over purely data-driven tactics Mastering the language of business and finance to elevate your role in the C-suite Re-evaluating the integration of marketing and sales to enhance strategic focus Curious about transforming these challenges into opportunities for growth? Listen to this episode for actionable strategies that could redefine your approach to marketing leadership. About Paul WorthingtonPaul Worthington is an entrepreneurial, creative, and strategic brand leader, coach, and senior adviser to executive leadership teams, with a deep competence in building brands for the digital era. He has led combined strategy, design, and experience teams through major brand and innovation engagements, from initial pitches to transformed customer experiences across four continents, has lived on two, and tackled high-impact projects along the way. His accomplishments include helping what was then the world's largest corporation rationalize hundreds of brands into one, codifying the ideals of one of sport's most-watched tournaments, aiding an iconic technology company through two consecutive business transformations, and reinventing the retail banking experience for a digital world. Paul's work has received awards from the AIGA, D&AD, and Cannes Lions. He has worked with notable clients at consequential brands including Microsoft, IBM, Citibank, GE, Activision, Belkin, PwC, HP, and O'Reilly. At Invencion, Paul focuses on helping leaders discover what is special about their organizations so that together they can design strategies that are unique to them and uniquely meaningful to the people they serve. This work is based on the observation that in a fast-paced world, organizations require the deep anchor of purpose to guide decisions and create sustainable advantages through innovation. Prior to founding Invencion, Paul spent ten years at the global consultancy Wolff Olins, joining after being inspired by their work for Orange. Starting as a junior consultant, he eventually ascended to the role of client principal, head of strategy, and member of both the global leadership and US management teams. Links  Full show notes: Unicorny.co.uk  LinkedIn: Paul Worthington | Dom Hawes  Website: Invencion Sponsor: Selbey Anderson  This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

She highlights two common issues: differences of opinion at various levels and varying expectations for outcomes. Ashman emphasizes that Wolff Olins works diligently to prevent such challenges from arising, ensuring smooth and successful project execution. Watch the full episode here

In this episode of Unicorny, Dom Hawes and guest Paul Worthington discuss whether marketing should be recognised as a formal profession or continue as a trade based on practical experience. They evaluate the potential impacts of standardising marketing practices—could it inhibit creativity and diminish competitive advantage? Weighing the merits of making marketing a formal profession—necessary organisation or a barrier to creativity? The role of data in marketing: valuable tool or potential crutch? Discussing whether marketing is better as a trade or as a profession. Examining the influence of AI on traditional marketing roles: is it progressive or disruptive? Does formal education really boost our marketing effectiveness, or does it limit our flexibility? Listen to understand how these issues could alter your view of marketing. About Paul WorthingtonPaul Worthington is an entrepreneurial, creative, and strategic brand leader, coach, and senior adviser to executive leadership teams, with a deep competence in building brands for the digital era. He has led combined strategy, design, and experience teams through major brand and innovation engagements, from initial pitches to transformed customer experiences across four continents, has lived on two, and tackled high-impact projects along the way. His accomplishments include helping what was then the world's largest corporation rationalize hundreds of brands into one, codifying the ideals of one of sport's most-watched tournaments, aiding an iconic technology company through two consecutive business transformations, and reinventing the retail banking experience for a digital world. Paul's work has received awards from the AIGA, D&AD, and Cannes Lions. He has worked with notable clients at consequential brands including Microsoft, IBM, Citibank, GE, Activision, Belkin, PwC, HP, and O'Reilly. At Invencion, Paul focuses on helping leaders discover what is special about their organizations so that together they can design strategies that are unique to them and uniquely meaningful to the people they serve. This work is based on the observation that in a fast-paced world, organizations require the deep anchor of purpose to guide decisions and create sustainable advantages through innovation. Prior to founding Invencion, Paul spent ten years at the global consultancy Wolff Olins, joining after being inspired by their work for Orange. Starting as a junior consultant, he eventually ascended to the role of client principal, head of strategy, and member of both the global leadership and US management teams. Links Full show notes: Unicorny.co.uk  LinkedIn: Paul Worthington | Dom Hawes  Website: Invencion Sponsor: Selbey Anderson  Other podcasts: Mike Linton's CMO ConfidentialThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

In this episode of Unicorny, Dom Hawes and guest Paul Worthington discuss whether marketing should be recognised as a formal profession or continue as a trade based on practical experience. They evaluate the potential impacts of standardising marketing practices—could it inhibit creativity and diminish competitive advantage? Weighing the merits of making marketing a formal profession—necessary organisation or a barrier to creativity? The role of data in marketing: valuable tool or potential crutch? Discussing whether marketing is better as a trade or as a profession. Examining the influence of AI on traditional marketing roles: is it progressive or disruptive? Does formal education really boost our marketing effectiveness, or does it limit our flexibility? Listen to understand how these issues could alter your view of marketing. About Paul WorthingtonPaul Worthington is an entrepreneurial, creative, and strategic brand leader, coach, and senior adviser to executive leadership teams, with a deep competence in building brands for the digital era. He has led combined strategy, design, and experience teams through major brand and innovation engagements, from initial pitches to transformed customer experiences across four continents, has lived on two, and tackled high-impact projects along the way. His accomplishments include helping what was then the world's largest corporation rationalize hundreds of brands into one, codifying the ideals of one of sport's most-watched tournaments, aiding an iconic technology company through two consecutive business transformations, and reinventing the retail banking experience for a digital world. Paul's work has received awards from the AIGA, D&AD, and Cannes Lions. He has worked with notable clients at consequential brands including Microsoft, IBM, Citibank, GE, Activision, Belkin, PwC, HP, and O'Reilly. At Invencion, Paul focuses on helping leaders discover what is special about their organizations so that together they can design strategies that are unique to them and uniquely meaningful to the people they serve. This work is based on the observation that in a fast-paced world, organizations require the deep anchor of purpose to guide decisions and create sustainable advantages through innovation. Prior to founding Invencion, Paul spent ten years at the global consultancy Wolff Olins, joining after being inspired by their work for Orange. Starting as a junior consultant, he eventually ascended to the role of client principal, head of strategy, and member of both the global leadership and US management teams. Links Full show notes: Unicorny.co.uk  LinkedIn: Paul Worthington | Dom Hawes  Website: Invencion Sponsor: Selbey Anderson  Other podcasts: Mike Linton's CMO ConfidentialThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

She discusses the unique blend of math and magic in problem-solving. Drawing parallels between the logic of math and the creativity of magic, Ashman showcases how these seemingly disparate elements can work together to create innovative solutions. Catch the visionary conversation here

With Jane Boynton, Senior Creative Director at Wolff Olins and Michael Crowley, Chief Marketing Officer at NYBG. The original post for the project can be found at https://bit.ly/bnpodcast081

She highlights the significance of clarity in a company's goals. She stresses the importance of continually reinforcing these objectives to maintain alignment and unity among team members. Catch the visionary conversation here

Gone are the days of conventional setups. Sairah emphasizes the importance of diverse, dynamic teams fostering creativity and innovation worldwide. Catch the visionary conversation here

A CMO Confidential Interview with Paul Worthington, Founder and President of Invencion and former Head of Strategy at Wolff Olins. Paul discusses the “Weaponization of the Wanamaker Paradox” and how the digital revolution reduced marketing to a “little numbers game” in which the “I just don't know which 50% of my spending is wasted” resulted in an efficiency doom loop which stunts growth. Key topics include the fact that digital channels are now mature, how companies focus on the symptoms versus the cause, why “what gets measured gets manipulated and what is hard to measure gets ignored”, and why many B2B businesses are vulnerable due to chronic marketing underfunding. Listen in to hear about how the explosion of marketing tech solutions has contributed to the decline of strategy.00:00 Introduction to CMO Confidential00:38 Meet the Guest: Paul Worthington00:43 The State of B2B Marketing02:24 Impact of the Pandemic on B2B Marketing04:03 The Future of B2B Marketing: Interest Rates, Geopolitics, and AI05:56 Understanding the Wanamaker Paradox09:14 The Importance of Top of the Funnel Marketing09:41 The Role of Technology in Marketing17:02 The Competitive Weakness in B2B Marketing25:52 The Role of CEOs and CFOs in Marketing28:14 Final Thoughts and Advice for B2B Marketers30:43 Conclusion and Preview of Upcoming EpisodesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sairah Ashman, the Global CEO at Wolff Olins, renowned for its unique blend of maths and magic in brand consultancy, leads business direction and performance across four global hubs. With over 20 years of experience, she has cultivated a reputation for building high-performing teams and delivering outstanding results in business transformation. An alumna of Harvard Business School, she co-founded The House of St Barnabas, actively championing transformative ideas as a TEDx host and speaker. On The Menu: 1. Addressing hurdles in building teams across varied cultures and markets. 2. Exploring methods to bridge cultural gaps in teams, emphasizing clear goal communication and the "math and magic" concept. 3. Examining the balance between analytical thinking and creativity when approaching complex problems. 4. Reflecting on key insights gained from Harvard Business School, focusing on increased confidence and an integrated approach. 5. Highlighting curiosity and diverse interests as catalysts for generating ideas in the dynamic business landscape. 6. Ensuring effective communication and goal alignment across different clubs through consistent rituals and leadership understanding of organization's values. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #SairahAshman #WolffOlins #MarketerOfTheMonth #Math #Magic #BusinessDevelopment #Outgrow #Podcastoftheday #MarketingPodcast

This week Claire meets up with Marina Willer, partner at Pentagram. Marina talks about growing up in a creative house in Brazil and being influenced by the politics and injustice there at the time. She talks about moving to the UK to study at the Royal College of Art, working at Wolff Olins, and becoming a partner at Pentagram.Links:Red SetterdbaMarina WillerPodcast Editing by Stick and Splice

As CEO and founder of The Sill, Eliza Blank is the ultimate plant person. Inspired by her mother's love of gardening and her own struggle to find plants for her tiny NYC apartment, she started The Sill as a direct-to-consumer houseplant company, bringing the benefits of plants to indoor environments. Though Blank had the initial idea for The Sill back in college, she didn't yet have the tools to execute it. So when she graduated, she actually began her career as a brand strategist at global brand agency Wolff Olins before moving to haircare brand Living Proof as a brand manager. But the whole time, she kept the houseplant business in the back of her mind, and in 2012, she made the leap. She left her job, created a Kickstarter that raised $12K, and The Sill was born. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're kicking off Season 4 with a closer look at Instacart, which has been the leader in grocery delivery services since its early start-up days. But after about 10 years in the market, their brand was feeling a bit stale. Or wilted. In 2022, they started to dangle a new logo and look and feel for customers to get excited about. But the path to get there wasn't easy. In this episode, we go behind the scenes with Kevin Byrd, Executive Creative Director for Instacart and Daniel Renda, Senior Creative Director at Wolff Olins to find out whether they bit off more than they could chew. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @changeofbrand. Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard (@blakehoward), co-hosted by Tracy Clark, edited by Landon Oseitutu, fact-checked by Jill Jeffries, written in part and produced by Brianna Belcher, and artwork by Rachel Jackson.

This week, we talk about Humane's latest product demo and what we think it means for the future of AI-powered personal devices.The Sidebar:The Sidebar is an exclusive weekly segment for our Patreon supporters. You can subscribe starting at $1 per month for access to bonus content going forward! Sign up at patreon.com/designdetails.Latest VIP Patrons:Tiffany C YuMinamiEvanSherri MossCindy WongKathy HatchJoshuaJason AndrewsElias ChantiriShannon MaTrash PandaSponsorWhat if I told you that a year from now you could finally get that Chief Creative Officer promotion, lead a larger team and have your CFO finally understand the value of design.It all starts with Future London Academy's MBA for Design Leaders.During their five two-week modules in London and California, you'll be in the same room with creative leaders from around the world learning, collaborating and sharing laughter and tears. You'll go behind-the-scenes of the top design agencies and most inspiring companies while receiving bespoke mentorship from CEO's, CFO's and Design Leaders from Dropbox, Pentagram, Wolff Olins, Zaha Hadid Architects, and many others.With Future London Academy, you're here to erase borders, question everything, inspire others, ignite ideas, make friends, challenge the impossible, start a movement, invent solutions, think differently, change the world, and never, never stop learning.Become one of the 30 changemakers today. Apply now at bit.ly/chiefdesigner.Main Topic:This week, we talk about Humane's latest product demo and what we think it means for the future of AI-powered personal devices.HumaneThe Disappearing Computer: An Exclusive Preview of Humane's Screenless TechThe Daring Fireball rebuttalRewindHerCool Things:Brian shared Silo on Apple TV+ — In a ruined and toxic future, thousands live in a giant silo deep underground. After its sheriff breaks a cardinal rule and residents die mysteriously, engineer Juliette starts to uncover shocking secrets and the truth about the silo.Be sure to join the Campsite Community to share work-in-progress and get feedback from other like-minded designers around the world.Marshall shared the Unbiased feedback feature that shipped on Campsite last week.Also: our friends Bryn and Sarah are crushing it at CultFlav — follow them on TikTok!Design Details on the Web:

Miriam Fanning is the director of Mim Design, one of Melbourne's leading architecture and interior design practices.In this episode, Mim and I discussed: Her process for interviewing new clients during the briefing stage to learn as much as possible about their likes, dislikes, and daily rituals; and why she believes these discoveries help the studio to develop more authentic design concepts. How the studio has developed new offerings in furniture selection and art curation, looking at the details of managing budgets and logistics, to the marketing benefits of highly resolved projects and the potential for repeat business. How Mim communicates the overall design process to new clients by giving them a look inside the drawings and documentation of real projects so they that can more easily grasp the deliverables the studio provides, and outcomes of each stage. The campaign Mim is taking on with the Design Institute of Australia to push for better recognition and protection of interior designer's professional expertise and titles. A quick look at how Mim approaches the studio's photoshoots, marketing and public relations; with a focus on heavy investment in key projects, exploring new opportunities for media exposure, and her experiences working with a PR agency. If you'd like to learn more about Mim Design, you can visit mimdesign.com.au. You can also follow the studio on Instagram @mimdesignstudio. Office Talk is hosted by Dave Sharp, M.Arch—an architectural marketing expert and the director of Office D.SHARP, a practice providing specialised consultancy, marketing and PR services tailored to meet the particular needs of architects. Working as a sole practitioner, Dave employs a collaborative, conversational approach to his work, fostering long-standing relationships that yield tangible results for clients.Visit officedavesharp.com to learn more, or email info@officedavesharp.com if you would like to get in touch.This episode was supported by our legendary sponsors.  ArchiPro showcases the best and latest in the architecture and building industry, and connects people with trusted trade professionals and products to suit their needs. Visit ArchiPro.com.au to learn more. Mast Furniture is an established furniture design and manufacturing company based in Brisbane. In operation for 10+ years, Mast has built a national and international reputation for producing high quality, technically challenging furniture. Visit mastfurniture.com.au to learn more. Learn Business Strategy, Finance, and Leadership from Spotify, Wolff Olins, Monzo, Pentagram, AKQA, and others with Future London Academy's MBA for Design Leaders. Five 2-week modules in London and California. Only 30 spots available, so learn more and apply at bit.ly/chiefdesigner.

Nicola Mansfield is the founder and chief thinker at The Design Thinkers, a brand and experience business change maker. Nicola's career commenced as a designer at global brand consultancy Wolff Olins, she has also been the Global Creative Director at natural skincare brand, Jurlique, Director of experience design and brand at Deloitte and Managing Director at Interbrand Australia. While marketing spends a lot of time and effort discussing the importance of brand and branding, the brand is still not finding a place on the balance sheets of the world's corporations. Nicola shares her perspective on brands, the role of brands in business growth, the impact of customer experience in defining brands and the importance of managing a strong brand for business growth. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

KOTO COO & Founder Caroline Matthews and Wolff Olins Global ECD Emma Barratt are the latest guests on untalented by UNKNOWN ... Both Caroline & Emma are highly successful in the industry. They share the good, the bad and the ugly experiences encountered on the way of their success. We tackle taboos around Female leadership, how we can overcome the obstacles, the important conversation around maternity leave in this subject, how agency culture has been toxic, how to pave the way for more Female leaders, earning way less than male counterparts and how there's nothing wrong with sympathetic leaders. Caroline Matthews: https://www.linkedin.com/in/caroline-matthews-ba2b0aa/ Emma Barratt: https://www.linkedin.com/in/emma-barratt-2038708/

Sairah Ashman is Global CEO at Wolff Olins, the creative consultancy famously described by a McKinsey Partner as the perfect blend of maths and magic. She leads business direction and performance in partnership with her leadership team and local offices. Wolff Olins has 3 global hubs operating across multiple geographies and is part of the Omnicom group.Over a 20-year career, Sairah has built a reputation for creating high performing teams, outstanding results for clients and delivering business transformation. Most often working across differing market situations, cultures and regions.She is an alumna of Harvard Business School and Goldsmiths University of London, an active supporter of The House of St Barnabas (working to break the cycle of homelessness) and a regular TEDx host and speaker. Hosted on Acast. See acast.com/privacy for more information.

Creativity Sucks! enters the metaverse in this episode, as guests Emma Chiu of Wunderman Thompson Intelligence; Wayne Deakin of Wolff Olins; and Grace Francis of Wongdoody discuss what the metaverse looks like now; what it might become in the future; how brands should be considering it; and the desirability of digital tacos.

with—Daniel Renda, Wolff Olins—and—Kevin Byrd, Instacart—Original post with images at https://bit.ly/bnpodcast058

In Episode #65, Ross is joined by Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta.Reality Labs is a diverse group of developers, researchers, engineers, and designers that leads the expansive work being done at Meta in building the next computing platform and bringing the metaverse to life. Before joining Meta Teemu led creative work at brand and design agencies, Collins, as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.In this episode, Ross and Teemu discuss the history of surrealism and its return to mainstream attention, and how the Metaverse will change brands. He also shares what he's learned by being at the intersection of creativity and technology. Highlights from the conversationThe metaverse will accelerate surrealistic fantasy-shaped ideasAI tools that are connected to the metaverse will change how we designIt comes down to making sure that [your] core positioning and values are in a great placeDada and Surrealism were reactions to similar things that we're seeing todayOddness, surrealism, and escapism are starting to bleed out into popular cultureAs reality was getting weirder and weirder and sometimes even unrecognizable art did the same thing More about Teemu Suviala Teemu Suviala is the Global Head of Brand Design for Reality Labs at Meta. This diverse group of developers, researchers, engineers and designers leads the expansive work being done at Meta in building the next computing platform to help people connect, find communities and grow businesses - bringing metaverse to life. Reality Labs' work spans a number of breakthrough technologies such as Meta Quest, Meta Horizon, Meta Portal and Ray-Ban Stories and touches sectors ranging from entertainment and gaming to commerce, education and work. Teemu sits in the creative intersection of product and marketing focusing on strategic and conceptual foundations for how these brands come to life. He and his team develop brand strategies, design & identity systems as well as brand elements and experiences from custom typography and sonic logos to immersive retail environments and in-product brand moments across AR and VR, among other things. At Meta, brand design teams work at the very edge of the discipline, imagining how brands will be expressed in emerging environments — including some that don't yet exist.Before joining Meta Teemu led creative work at brand and design agencies Collins as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.Find Teemu here: Twitter | LinkedIn | Instagram Show NotesPeople:Leonora CarringtonJeff StapleBjarke IngelsCompanies and organisations:Tate ModernThe MetVenice BiennaleGuggenheim / Peggy GuggenheimRTFKTBIGMiscellaneous:SurrealismDada / Dadaism How you can helpThere are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn't like, or what you'd like to hear more (or less) ofTell us who you'd like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework. We are on a mission to build purposeful Web3 brands that people care about.One of the things we do best is to ask the right questions. This podcast exists because we want to share some of the best answers we have heard over the last 15 years. Our clients range from a venture studio and Hollywood film producers to the inventors of the hamburger, to name a few. We have had the honour of talking to guests like Micheal Bierut, Natasha Jen, Bruce Mau, Jack Butcher, Aaron Draplin, Marina Willer and Fredrick Öst. Their work has shaped our industry over the last 40 years. The aim is to share useful perspectives, insights and inspiration you can use as you go about building your brand. Hosted by our founder Ross Drakes.For cutdowns of the podcast visit our YouTube channel.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com

With Emma Barratt, Global Executive Creative Director at Wolff Olins and David Stevens, Executive Strategy Director at Wolff Olins. The original post for the project can be found at https://bit.ly/bnpodcast056

Global Principal Creative Wayne Deakin is the latest guest on untalented by UNKNOWN ... Wayne is an industry legend and shares his experience of transitioning from being a leader at a top digital agency to being Global Principal Creative for one of the world's largest branding consultancy's; Wolff Olins. We chat about all things brands, why trends are bullsh*t, the power of neurodivergent thinking, how to be a recession proof designer and the madness of Adobe's $20billion acquisition of Figma. Wayne Deakin: https://www.linkedin.com/in/waynedeakin/

The Olympic Games have come to represent the best of the best — incomparable athletics, state-of-the-art facilities, host cities that pull out all the stops, and of course, outstanding branding. In 2012 London hosted the Summer Games and wanted to capture the world's attention with an identity that would turn the notion of the modern games on its head. Sairah Ashman, global CEO at creative consultancy Wolff Olins shares the firm's design thinking for the brand that would go on to be one of the most talked-about, unforgettably modern Olympic Games emblems. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Pamela Henman, and artwork by Rachel Jackson.

From a logo emulating its sleek black cars to an abstract representation of “bits and atoms,” Uber's brand identity has taken a few detours over the years. We catch up with Amanda Munilla, strategy lead at Wolff Olins, to get the inside track on how the global branding agency created the latest and most enduring rebrand for the rideshare company. To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Pamela Henman, and artwork by Rachel Jackson. 

Designing meaningful and modern brands for a world that demands more and more of our attention every day is undoubtedly a major challenge. Sairah Ashman, CEO of brand consultancy Wolff Olins, explores the roles of brand and experience, unpacking how combining these two elements could have a more conscious impact on businesses and people.Sairah Ashman, CEO of Wolff Olins, presented on the creatiff stage at Collision 2022.Thank you for listening! If you enjoyed this episode, please rate and review us on your favourite podcast platform. Get your Early Bird tickets for  Web Summit 2022 before prices increase.Image: Seb Daly/Web Summit (CC BY 2.0)Use promo code 'TNS' for 10% off your #CollisionConf ticket now.

We speak to many people about how they got into graphic design. But we never expect anyone to admit that a dislike of their handwriting would set them off on this creative path. This was certainly the case for Alison Haigh. Realising computers were the answer to crafting neater typography, she fell in love with design. And today is Design Director at Accept & Proceed, a respected studio based in London that's behind identities for Dickies and campaigns for Nike. Alison has had quite the journey to get here. After graduating from the University of Brighton in 2009 – at the height of the global economic crisis – she had internships at NB Studio, Small and various other agencies. It was typical of that era – jobs were scarce, and Alison did all she could to get onto the ladder. Her determination paid off as she landed her first role at Nelson Associates. She later joined Proud and spent three years building skills and experience there before securing a dream role at Wolff Olins as a senior designer. In 2018, she became part of the team at Design Studio, but two years later, she found her way back to a smaller agency via Accept and Proceed. After spending 11 years in the creative industry, Alison realised there wasn't much support for the difficult "middle" – that part of our careers between graduation and the top of the ladder. So in 2019, she launched The Middle School to provide honest advice and practical skills to designers in the middle of their careers. By helping more people stay in the industry, realise their potential, and become better leaders, Alison hopes it'll be a small step towards tackling wider industry problems around diversity and mental health. In this episode, we talk about this and much more, including how she feels the industry is becoming more honest and vulnerable and why that's such a good thing. Season Four of The Creative Boom Podcast is kindly sponsored by Astropad Studio.

Our guest this week is Marina Willer, an award-winning graphic designer and filmmaker and one of Pentagram's many respected partners. Before joining the global agency, she was head creative director for Wolff Olins in London. With an MA in Graphic Design from the Royal College of Art, Marina has enjoyed an incredible career so far. She's led the design of major identities, including Rolls Royce, Oxfam, Nesta and Amnesty International. She recently rebranded Battersea and Sight and Sound Magazine. And as a multi-faceted designer, she has even designed major exhibitions for the Design Museum, including Ferrari: Under the Skin and Stanley Kubrick: The Exhibition. Both were the most-visited shows in the museum's history. Elsewhere, Marina's first feature film, Red Trees, premiered at the 2017 Canne Film Festival and was released worldwide by Netflix in 2018 to much critical acclaim. She talks about it fondly in this episode and shares many other fascinating insights into her amazing creative journey. We talk about her process and inspirations. We learn more about Pentagram and how she feels about the world right now. We discuss the idea of "home" and how it feels to be in London post-pandemic. And she shares the joy of realising that work continues to surprise her, even after it's been 20 years since she famously rebranded Tate. Season Four of The Creative Boom Podcast is kindly sponsored by Astropad Studio.

Stuart Watson is the co-founder of Nomad – the brilliant studio designing huge brands for the likes of the Premiership, Disney, Sky and Nike. He talks to Claire about how he discovered design in Bolton as a teenager to keep out of trouble, and went on to exhibit his work at the New Designers exhibition where he was discovered by Wolff Olins. He gives lots of advice on how to stand out and get the attention of agencies you admire, and how deciding that you're completely unemployable can be the catalyst to finding your perfect role.

Ekaterina Solomeina is a creative director, educator, and founder of Future London Academy – an executive school for creatives. For the past 17 years, she has worked with some of the greatest creative minds alive, including Michael Wolff (founder of Wolff Olins), Donatella Versace, and companies like Coca-Cola, Sony, Mars, IBM, Microsoft, and Samsung – helping to grow brands, developing design teams and create innovative products. She co-wrote a book about British Design and has built an MBA-style programme for Design Leaders at Future London Academy – rethinking what education of the future should look like. Future London Academy's radically different approach to learning attracted much attention from the design industry and has been featured in It's Nice That, Abduzeedo, Creative Boom, Inc, AIGA, Dexigner, and others. She also shares her insights at conferences worldwide, including TEDx, OFFF, The Next Web, and STEP. Creativity Without Frontiers available at all relevant book retailersStay in touch with Unknown OriginsMusic by Iain MutchSupport the show

Eliza Blank is the Founder & CEO at The Sill, a digitally native direct-to-consumer houseplant brand on a mission to modernize the garden center experience. The Sill has 9 retail stores in the United States and recently opened stores in Boston, Chicago, and Park Slope in Brooklyn.Prior to launching The Sill, Eliza served as a Brand Strategist at Wolff Olins, one of the leading brand agencies in the world, as well as a Brand Manager at Living Proof. In this episode, Eliza shares how she grew up surrounded by plants and how moving to the concrete jungle of NYC changed all that. She discusses how her business changed from Eliza packing up plants to deliver within her neighborhood to a full e-commerce operation that ships across the United States. Check out this episode to hear more about:How you can become a product expertThe importance of adapting both your physical and digital spaces to be accessible channels to your customers.Why understanding your customer on a deep, personal level is a game changer for your businessUse code StartupRenegades10 for 10% your purchases at The SillConnect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com

Neil Parker is the co-founder and Chief Strategy Officer of co: collectiveOver a decade ago co: collective was born- founded by Neil, Rosemarie Ryan, and  Ty Montague.  Rosemarie and Ty had run the NY office of JWT and Neil had been the global strategy head of design firm Wolff Olins.co: collective's arrival on the scene caused something of a stir because it wasn't the typical start-up from senior ad agency figures- it wasn't an ad agency- it was a brand consulting company with a difference.As I learn in the conversation with Neil he brought something very different to the table from a strategic perspective. He wasn't your classic ad strategist, his background was in management consulting- so he brought more of a business perspective to the world of brands and branding.We talk about what this means, how co works, how it works with others, and discuss various developments that we see in the world of brands and branding in 2021. 

While we are busy making season ten of The Design of Business | The Business of Design, here's an episode from our archives that you might not have heard yet. Forest Young is the Sr. Director of Global Brand design at Rivian. When we spoke to him back in 2018 he talked about his work at Wolff Olins with Uber.To hear more from our archive, find The Design of Business | The Business of Design on Apple podcasts, or your favorite podcast app!

Highlights from the conversation:Then you become a trusted advisor or partner who has got their back rather than a gun for hireWhen we, as an industry, get it right we add unbelievable value to the bottom line of a businessI definitely think there's gotta be a smarter way to be compensated for the work that we doBut the minute something's asked for free, then they have all the power and we're subservient to them. It's not healthyI don't think anyone feels that pitching is valid or valuable or adds anythingGreat work, in my opinion, comes from trust. And that trust comes from relationships More about Stuart WatsonStuart Watson is a graphic designer based in London. He started his career as the first junior designer ever hired by Wolff Olins. Whilst there he co-created the brand for ‘Oi' – Brazil's fastest ever start-up to reach one million customers, winning a Guinness World Record and Grand-Prix at The DBA Awards. In 2003 he left to join venturethree where he became a Partner aged 27 and went on to create brands for Sky, The Times, Little Chef, and King; who's IPO valued them at US$7.08 billion. In 2015, Stuart joined Design Studio as ECD, winning the pitch to rebrand Premier League. A year later, fed up with being an employee, Stuart quit, finding himself unemployed and unemployable. He started Nomad with Terry Stephens in 2016 with a maxed-out Amex card as funding. Their first project was the rebrand of Sky Sports, followed by The FA Women's Super League, a refresh of the Premier League, and the 2018 Cannes Lions event branding. Nomad now has a roster of Mass Fantastic clients including Premier League, Disney, BT, Sky, The FA, Natural History Museum and Rolls Royce. We are also proud sponsors of Hackney Laces, a community supported and run football club for girls who want to play football and learn new skills, on and off the pitch.Stuart has had articles published in Fast Company, Muse by Clio, Campaign Magazine, Tortoise, Design Week, and Creative Review, and has been a D&AD judge, and Chair of AGDA, Australia in 2015. He's also a visiting lecturer at Nottingham Trent University. His awards include: Transform Awards Gold, 2019 – The FA Women's Football D&AD In Book, 2012 – Little Chef Creative Review, Best in Book, 2012 – Little Chef Brand New Awards, 2012 – Little Chef Transform Awards Gold, 2012 – Little Chef Transform Awards Silver, 2012 – Little Chef D&AD Silver, 2010 – The Times D&AD in Book, 2006 – Sky DBA Grand Prix, 2003 – Oi Guinness World Records, 2003 - OiFind Stuart here: Website | LinkedIn | Instagram Show NotesPeople:Richard MastersMarina WillerCompanies and organisations:The Premier LeagueDesign StudioNatural History Museum How can you help?There are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn't like, or what you'd like to hear more (or less) ofTell us who you'd like to hear on the podcast. Suggest someone that you think we should interview.One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.Hosted by our founder Ross Drakes.Subscribe iTunes, Spotify, Stitcher, Google PodcastsMusic by: @dcuttermusic / http://www.davidcuttermusic.com#welovenicework #branding #communication #purposedriven #creativity #brandinnovation

Marina Willer começou sua carreira em Curitiba, mas a grande virada se deu quando, aos 28 anos, fez um mestrado em design gráfico no Royal College of Art. A partir daí, ela entrou para o estúdio inglês Wolff Olins e começou a chamar a atenção do mundo, com trabalhos como para o Tate Modern, e […]

We welcome YOU back to America's leading higher education podcast, The EdUp Experience! In this episode, YOUR guest is Anne Olderog, Partner at Vivaldi Group, YOUR guest is Dr. Joe Sallustio, & YOUR sponsor is Claremont Lincoln University! Anne discusses her marketing experience working with Fortune 500 companies & how technology will help define the future of learning. What does the technology adoption curve look like today? Anne says that VALUE is defined by SHAREABILITY today, regardless of the quality of the content. If the content is not shared, people won't experience it or believe that it has value. When an industry is going through disruption, it's important to stand for something & communicate what that something is -- effectively. Wow, one of our favorite all-time episodes & one that will bring you INSTANT value. Anne is a Partner at Vivaldi, leading projects on growth/innovation strategy, positioning and brand architecture. Prior to Vivaldi, Anne was a Partner at Horizontia Consulting, leading marketing & branding projects for clients in financial services, technology & consumer goods. Prior to Horizontia, Anne was Head of Strategy at Clark McDowall, where she created new brands & laid out innovation strategy for clients such as Pepsi, Kellogg's, Dannon or Twinings. Her background in branding (at Wolff Olins, part of the Omnicom Group) as well as in strategy (at McKinsey & Co & the Boston Consulting Group) enables her to combine the rigor of an analytical approach with creative insights & out-of-the box thinking. She also brings experience in leading organizations through change gained on the client side, as Senior Director of Strategy & Corporate Development at Bertelsmann, one of the world's largest media companies. She started her career in the mergers & acquisitions/corporate finance group at Goldman Sachs. Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp! Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe Sallustio ● Learn more about what others are saying about their EdUp experience ● Join YOUR EdUp community at The EdUp Experience! ● YOU can follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thank YOU for listening! We make education YOUR business!

To engage a group of teammates consider how engaged they are in the meeting. Are you leading a session that includes everyone? Are they listening? Are the participating? Do they care? Have you created space for playful engagement? Well here is Richard Gold to give a juicy way to add value for all next time you bring people together. It all starts with a safe environment. Here is a little about Richard; I am an experienced business consultant and manager with a blue-chip international background, working at senior levels in strategy, digital transformation, proposition development, innovation, customer experience and marketing in media, healthcare, heritage, leisure, financial services and public sectors - among others. I started out as a journalist and magazine editor in the media trade press before completing an MBA at INSEAD, and switching to consulting. In 25 years as a consultant, I have worked as principal in KPMG's strategy consulting practice; as head of interactive media at world leading brand consultancy Wolff Olins; and as an associate director at digital transformation consultancy Transform; in addition to several years working independently. I am now an independent consultant with a focus on helping organisations and teams to release the hidden potential of their people though emergent approaches to strategy, systems thinking and building psychological safety within teams. A certified facilitator in the LEGO® Serious Play® technique, I have founded Bulbb which uses playful techniques such as LSP and Applied Improv to support clients in strategy, change, team development, leadership development and project management. Bulbb's clients have included Novartis, Kier, Mencap, 02, eon, London School of Paediatrics and the MoD, among others. In a world that is that is changing at an accelerating pace, I use purposeful play to help organisations and teams solve some of their biggest issues. Check out this fantastic resource for teams https://rework.withgoogle.com/print/guides/5721312655835136/ https://rework.withgoogle.com/print/guides/5721312655835136/ https://www.lego.com/en-us/seriousplay LEGO® Serious Play®

Highlights from the conversation:You collect ideas by looking around the world and doing things, and all of those things form a vocabulary of ideas that you then come to useI always try and encourage young designers to not just look at design – to look wide and experience wideThings lead to other things. The more you collect ideas, the more you will have opportunities to make them happenIt's important that we create systems that are open and easy to flex to accommodate audiences as they participate in what you've createdWe shouldn't just do ‘adaptable' for the sake of it, we should understand the role that each organisation playsThe work is also the journey. The difficult thing is to make brave ideas survive the process + make make into the real world More about Marina Marina Willer is a graphic designer and filmmaker with an MA in Graphic Design from the Royal College of Art. Before joining Pentagram as a partner, she was head creative director for Wolff Olins in London.During the course of her career, Willer has led the design of major identities schemes for Amnesty International, Tate, Southbank Centre, Serpentine Galleries, Oxfam, Nesta, Second Home, Sam Labs, and the largest telecoms in Russia (Beeline) and Brazil (Oi), among many others. She was also one of the designers behind the brand for Macmillan Cancer Support. More recently she led the rebrand of Battersea, one of​ ​Britain's​ ​oldest and most famous animal rescue centres, Maggie's and Rolls-Royce.Willer's first feature film, Red Trees, premiered at the 2017 Cannes Film Festival and was released worldwide by Netflix in 2018. Her films have been shown at Fondation Cartier in Paris, the ICA in London and prestigious film festivals worldwide. Marina has made several films for iconic British architect Richard Rogers, including “Exposed” — a film to introduce Rogers' exhibition at the Pompidou Centre and the Design Museum — and “Ethos”, which was screened at the Royal Academy of Arts. The films are the result of a longstanding collaboration with Rogers and his architectural practice RSH+P, for which Willer created the visual identity. A multi-faceted designer, Willer has recently turned her hand to exhibition design, where she has completed work on major exhibitions for the Barbican (‘Mangasia: Wonderlands of Asian Comics') and the Design Museum (‘Ferrari: Under the Skin').She has been an examiner at the Royal College of Art and is a member of the AGI (Alliance Graphique Internationale) the most prestigious graphic design association in the world. She has been chair of the D&AD jury on numerous occasions.During the course of her career, Willer has been the recipient of a variety of industry honours and she is consistently recognised as a leading figure in UK design, including Creative Review's Creative Leaders 2017, Design Week's People Who Made an Impact on Design 2017 and The Dots' Female Creative Leaders 2017.Awards include best Brazilian short film at the São Paulo Film Festival, 2004, Best British Promotional Film at Promex 2000, Grand Prix for Oi at the 2002 Design Effectiveness Awards and Gold for Macmillan 2007. Her Serpentine Galleries identity was among the 2014 nominees for the Design Museum's ‘Beazley Designs of the Year.Find Marina here: LinkedIn | Instagram Show NotesPeople:Margaret CalvertCompanies and organisations:TateAmnesty InternationalGreat Green Wall AfricaRolls RoyceMoholy-Nagy FoundationRoyal College of ArtShakespeare Theatre CompanyMiscellaneous:Red Trees How can you help?There are four ways you can help us out.Give us your thoughts. Rate the podcast and leave a comment.Share this as far and wide as you can - tell your friends, family and colleagues about us (caveat: if you own a family business, these may all be the same people)Tell us how we can create a better podcast - tell us what you liked, didn't like, or what you'd like to hear more (or less) ofTell us who you'd like to hear on the podcast. Suggest someone that you think we should interview.

On today's Business Beat, Jeff discusses a poll from Wolff Olins and Hall and Partners that found the top companies the public finds to be the most conscious brands.Tune in to the Business Beat to learn which companies are named as the most conscious brands.

Marina Willer is a graphic designer, a filmmaker and the first female to become a partner at Pentagram London. She has been an inspiration in my life for many years and as a multi-skilled designer, Marina is consistently recognised as a leading figure in UK design, working on iconic identities for Tate, Southbank Centre and MacMillan Cancer Support.  As well as having a varied and exciting career Marina is also a mother to twins, putting creativity, play and inspiration at the heart of her family.  In this episode, Marina shares her career journey, from growing up and studying in Brazil, to her MA at The RCA and working her way up at Wolff Olins and before joining Pentagram as a partner in 2012.  We chat about some of the challenges she’s faced with feelings of imposter syndrome and how she felt different to her peers, but how this has ultimately pushed her to go further in her work.  As a creative leader Marina shares her advice to anyone starting out in the design industry, and the traits she looks for in building a team of designers.  You can see more of Marina work at: Website: www.pentagram.com/about/marina-willer  Instagram: @marina_willer  You can follow me and get updates on the podcast at:  Website: http://narratestudio.co.uk Instagram: @narratestudio My top takeaways from this episode were: Venerability can empower you to create new things.  There as so many different skills required of designers now, which makes it such an exciting time to be in design.  Everyone experiences imposter syndrome in their career. 

Ekaterina Solomeina – creative director, educator, TEDx speaker and founder of Future London Academy. For the past 15 years, she has worked with some of the greatest creative minds alive, including Michael Wolff (founder of Wolff Olins), Donatella Versace and companies like Coca-Cola, Sony, Mars, IBM, Microsoft, Samsung – helping to grow brands, developing design teams and create innovative products. She co-wrote a book about British Design and has built and Bauhaus 2.0 programme at Future London Academy – rethinking what education of the future should look like. Future London Academy’s radically different approach to learning attracted a lot of attention from the design industry and has been featured in It’s Nice That, Abduzeedo, Creative Boom, Inc, AIGA, Dexigner, and others.LEVEL UP YOUR DESIGN CAREER:Whether you are just starting your design journey or are a seasoned pro, Future London Academy has classes and programs custom-tailored to help you level up in your career. Check it out!CONNECT WITH EKATERINA SOLOMEINA:Connect with Ekaterina Solomeina on LinkedInFOLLOW FUTURE LONDON ACADEMY:Follow Future London Academy on InstagramFollow Future London Academy on TwitterWatch the  Future London Academy podcast on YouTube

Hosts Dan Maudhub And Phil Jones Chat To Helen Keyes, Global Head of Brand, Communications & Digital Design at Philips. From career beginnings, finding her sweet spot in the industry, before launching into big roles; you will enjoy the depth of Helen's story, her love of design, and nuggets of wisdom for those taking a fresh look at their place in the industry. This is an inspiring story not to be missed.    About our Guest: Helen Keyes, Global Head of Brand at Philips, has had a brilliant career. With a solid background in type setting from studying at the London College of Printing, Helen was ear-marked early as someone who would go far in the industry. A couple of continent swaps later, Helen has been mentored and worked with industry legends, establishing herself as a sought after Brand lead. Her career has spanned from being a graphic designer for Raymond Loewy International, Design Director for Sampson Tyrrell, Design Director for Wolff Olins.... Read more: https://www.bewonderful.co.uk/podcast/the-wonderful-people-podcast-episode-17-helen-keyes-philips 

In this episode, Robert Jones introduces possibly the most powerful commercial and culture force globally–branding–which, despite brand awareness and skepticism, holds an inescapable influence on our lives. Learn more about Branding: A Very Short Introduction here:https://global.oup.com/academic/product/branding-a-very-short-introduction-9780198749912 Robert Jones is a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the … Continue reading Branding – The Very Short Introductions Podcast – Episode 8 →

In this episode Nikky's guest is Forest Young, Global Principal at Wolff Olins, where he leads initiatives for the world's most influential companies and cultural institutions. Forest is an MFA Critic in graphic design at the Yale School of Art, where he is also a distinguished alumnus and recipient of the Mark Whistler Prize. He recently served on the National Board of Directors for the AIGIA and his work has been exhibited at MOMA, the Royal College of Art and Yale University and has received the industry's highest accolades including the Gold Design Lion at Cannes and the Art Directors Club Black Cube. His passion lies at the intersection of storytelling, universal design and futurism.

We had a chat with Emma Barratt, Creative Director and Head of Design at Wolff Olins London. In this conversation, Emma spoke about design leadership and her journey of becoming a Creative Director in the most admired agency in the world. We also discussed the challenges of being in high positions and her personal battle with dyslexia. We hope you enjoy it and if you want to see Wolff Olins’s work and our faces – check out this interview on our Youtube Channel @futurelondonacademy.

Malcolm Buick is a partner and Creative Director at Athletics. A Scotsman educated in London, Malcolm has more than 20 years of professional design experience. Malcolm’s career began in London with a focus on music branding, before his move to Burlington, Vermont to become Creative Lead at JDK, where he helped evolve Burton Snowboards into a global lifestyle force. Later, Malcolm settled in New York to fill the role of Creative Director for renowned branding agency Wolff Olins. Malcolm joined Athletics as a partner in 2014, and has since led major projects for clients including IBM, Nike, MLS, and MoMA.

In this episode we sat down to chat with Michael Wolff at his home in London. Michael is a world-renowned graphic designer and consultant on brand and corporate identity. In 1965, Michael partnered with Wally Olins to create Wolff Olins which is a brand consultancy with offices in London, New York City, and San Francisco—suffice it to say their client list includes a very long list of iconic brands. Michael is a visiting Professor at the University of the Arts in London and a Senior Fellow of the Royal College of Art. He’s the former President of both the D&AD and CSD. He is also an RDI which is the highest accolade for designers in the UK. Watch the full video version on YouTube: https://www.youtube.com/watch?v=Vk1NDEJT82M Give us a follow on our social channels:  - https://www.facebook.com/JustaChatWith - https://www.instagram.com/JustAChatWith- - https://twitter.com/justachatwith - https://www.linkedin.com/company/35615125/ Hosted by: Andrew Dobbie | Founder, MadeBrave - http://www.madebrave.com Lewis Phillips | Founder, Campfire - http://www.campfire.agency

Top pifias del Marketing en 2019 A estas alturas del año surgen resúmenes de lo acontecido y una de estas listas es de los grandes patinazos que han sufrido las marcas. Entre las destacadas están el HomeTrainer y su anuncio sacada de la década de los 60 por su carácter extremadamente sexista, la presentación del Cybertruck de Tesla y sus lunas irrompibles que se rompieron, McDonalds y su promoción del Sundae homenajeando al domingo sangriento y así hasta 8 pifias que dejaron en muy mal lugar a las marcas. De los errores se aprende, así que esta lista puede servir tanto a estas empresas como a las demás. Les dejamos en nuestra newsletter un enlace a esta lista. https://www.marketingdirecto.com/especiales/recopilatorios-2019-tendencias-2020/8-pifias-marketeras-hicieron-gritar-marcas-tierra-tragame-2019 Las marcas más populares en YouTube Divimove ha analizado las 500 marcas más valiosas del ranking Brand Finance Report 2019 y destacado las cinco industrias más populares en YouTube. En la categoría de entretenimiento Netflix se hace con la primera posición en la industria tecnológica con 11,8 millones de suscriptores, y relega a Apple al segundo puesto (10,4 millones), por delante de PlayStation (9,3 millones). En la categoría de bebidas y alimentación, Red Bull se sitúa por tercer año consecutivo en primer lugar, con 9,04 millones de suscriptores frente a Coca-Cola (3,28 millones) y Pepsi (838.000). La marca que más crece es Subway con un espectacular aumento del 706%. Ford logra el primer puesto del sector automotriz con 2,04 millones seguidores y Victoria Secret se lleva el liderato de los textiles con 1'83 millones de suscriptores. A nivel global, el sector de medios de comunicación encabeza la lista con una media de 4 millones de abonados por delante del mundo tecnológico. https://lapublicidad.net/descubre-las-marcas-mas-populares-de-2019-en-youtube/ Expertos analizan los 14 diseño más importantes de la década Aunque no cambiaremos oficialmente de década hasta el 1 de enero de 2021, ya han salido algunos análisis de cómo han sido los últimos diez años. En este caso han sido diseñadores de empresas como Apple, Adobe, Pentagram, Wolff Olins o Cooper Hewitt entre otros. Las instrucciones de Pussy Hat, el Tesla Model S, el iPad, la web del gobierno británico gov.uk o el teclado emoji han sido algunas de las creaciones destacadas. Casi todas las piezas han destacado por la ayuda que han proporcionado a los usuarios y la incidencia que han tenido en su contexto social o digital. Mientras unos siguen exigiendo diseños hechos por y para diseñadores, otros destacan la practicidad de enfocar el producto al público objetivo. https://www.fastcompany.com/90442092/the-14-most-important-design-ideas-of-the-decade-according-to-the-experts Tiendeo y Google crean una nueva herramienta para maximizar eficacia de campañas Esta nueva herramienta permite a los retailers crear campañas locales en Google AdWords y Google Search, maximizando la eficacia de sus campañas drive-to-store. La creación de esta herramienta se debe al desarrollo de algoritmos propios que combinan el Big Data y el Machine Learning obtenido de ambas plataformas. Google, por su parte, ve oportunidad de llegar a un nuevo perfil de cliente gracias a una de sus principales armas, su fácil usabilidad. https://lapublicidad.net/nueva-herramienta-para-maximizar-eficacia-de-campanas-en-google/ El 54% de los españoles ya utilizan las tecnologías de voz El estudio ‘VoiceISDIgital' analizó cuál es el uso real que se hace de las tecnologías de voz en España. El informe se presentará el próximo 27 de febrero y consta de dos partes: una cuantitativa elaborada por ISDI y un análisis cualitativo aportado por Webedia. El estudio afirma que existe un elevado interés general por la tecnología, siendo más elevado en el caso de los hombres; No hay diferencias por edades aunque predomina el uso en andaluces y madrileños. En lo que a los usos se refiere, los reyes son los asistentes de voz en los teléfonos móviles. En cuanto a los altavoces inteligentes, su posesión (15%) supera ya a la de drones y de cámaras go-pro y es uno de los dispositivos con mayor previsión de compra próxima. En nuestra newsletter encontrarán un enlace para poder conocer un poco mejor este estudio que se presentará completo en algo más de dos meses. https://lapublicidad.net/la-mitad-de-los-espanoles-ya-usan-las-tecnologias-de-voz/ Javier Garduño Estudio de Diseño crea un calendario muy especial Este estudio de diseño ha querido agradecer a sus clientes la confianza con un calendario muy diferente a lo que viene siendo habitual. Se trata de una caja premium simulando a la de un jarabe tradicional con el nombre de Diseñina y que contiene un botella con un licor para tomar cada mes y un prospecto, que es el calendario en sí. Les dejamos el enlace en la newsletter para que puedan ver esta original obra. https://www.machodominante.es/disenina-el-original-calendario-de-2020-disenado-por-javier-garduno-estudio-de-diseno/ Coca-Cola felicita las fiestas a su némesis y competencia Las míticas guerras entre CocaCola y Pepsi no pueden reproducirse en nuestro país debido a la legislación, sin embargo, la marca roja de Atlanta ha sabido jugar sus cartas esta Navidad. Madrid, Málaga, Valencia y Bilbao han sido testigos de unas lonas con una felicitación de CocaCola que, mediante un sutil juego de palabras, ha deseado una Feliz Navidad a su rival Pepsi. La buena gente de Pingüino Torreblanca ha creado esta pieza que subraya el mensaje del gigante de los refrescos en el que invita a disfrutar de las cosas que nos unen y olvidar los rencores y malos rollos. Desde Filispín darles nuestras felicitaciones e invitarles a mantener el nivel de piezas así. https://lacriaturacreativa.com/2019/12/19/coca-cola-felicita-la-navidad-sutilmente-a-pepsi-en-estas-lonas-publicitarias/ Ya está circulando “FakeMe”, el anuncio de Campofrío Como cada Navidad, Campofrío y McCann Worldgroup lanzan uno de los anuncios más esperados del año. La fórmula se repite: Famosos parodiándose a sí mismos en un entorno un tanto surrealista con un mensaje cargado de crítica social. Este año la historia nos la presenta el director Daniel Sánchez Arévalo y la protagoniza el actor Javier Gutiérrez quien ya debutara en el mundo de la publicidad de la mano de Amstel. Entre los famosos destacan Iker Jiménez, Brais Efe, Cristina Pardo o Susi Caramelo entre muchas más personalidades. La crítica este año ha sido para la desinformación y las fake news, haciendo un llamamiento a la vuelta de la información veraz y de calidad. Un mensaje que muchos portales deberían tener en cuenta. Incluídos los de los grandes medios, que a cambio de conseguir visitas han perdido una buena parte de su credibilidad. https://lacriaturacreativa.com/2019/12/17/fake-me-el-anuncio-navideno-de-campofrio-2019/ Esto es todo por esta semana. Recuerden que en nuestro newsletter tienen los enlaces para poder leer y ampliar todas estas noticias. Pueden suscribirse a través de la web filispin.es y al podcast desde su plataforma preferida. Besos, abrazos y gratitudes.

Graphic designer and filmmaker Marina Willer is a partner at global design firm Pentagram. Before joining Pentagram, she was head creative director at Wolff Olins in London, where she lead iconic work like the visual identity of Tate Modern. In this episode, we talk about her film, Red Trees, which tells the story of today’s refugee crisis through the lens of her own family. And we talk about the role of the designer in a world that is overrun by consumption. This interview was recorded in 2019 at the What Design Can Do conference in Mexico City. First Things First is produced as part of Frontier Media. Learn more at www.frontier.is Host: Paddy Harrington Producer and Editor: Max Cotter   This episode features an edited version of “Like Swimming” by Broke For Free from the album “Leaf.” The original can be found at https://freemusicarchive.org/music/Broke_For_Free/Leaf/Broke_For_Free_-_Leaf_-_02_Like_Swimming This episode features an edited version of “Outmoded Waltz” by Podington Bear from the album “Carefree.” The original can be found at http://freemusicarchive.org/music/Podington_Bear/Carefree/Outmoded_Waltz This episode features an edited version of “As Colorful As Ever” by Broke For Free from the album “Layers.” The original can be found at http://freemusicarchive.org/music/Broke_For_Free/Layers/As_Colorful_As_Ever This episode features an edited version of “Acme Coke” by Roger Plexico from the album “No Man’s Land.” The original can be found at http://freemusicarchive.org/music/Roger_Plexico/No_Mans_Land/Roger_Plexico_-_No_Mans_Land_-_06_Acme_Coke

From how he got his first clients, the importance of branding, founding Wolff Olins and stories about his time in the army – British graphic design legend Michael Wolff reveals details about his past never heard before in this first episode of 'Michael Wolff Telling Stories'.

We’re at the Design Conference in Brisbane and we had the opportunity to sit down with Amanda Munilla, Managing Director, at Wolff Olins.    Amanda, not a designer by trade has had a non-linear path into managing at one of the biggest creative firms in the World. Deciding not to be a lawyer was only the beginning and she has since gone on to build a strong career in strategy. With that in mind, we get into what strategy means, how it’s changed and how Amanda explains it to clients.     Amanda is also a big supporter of Womentor. So we get into what it is, why she got involved and why it’s needed in the industry — now more than ever. We touch on the fact that Wolff Olin's office heads, around the World, are all female. Amanda has a lot to say on this and is passionate that diversity isn’t a token action. Huge thanks to Prue Jones and Andy Wright who co-hosted, our mates at Streamtime and The Design Conference. You guys rock! Check out streamtime.net. Project management software for creative agencies. Links: Wolff Olins website: https://www.wolffolins.com Wolff Olins Insta: https://www.instagram.com/wolffolins Amanda Insta: https://www.instagram.com/pilar24 Amanda LinkedIn: https://www.linkedin.com/in/amandamunilla TDCB recap: https://www.wolffolins.com/the-design-conference-2019-recap Womentor website: https://www.womentor.com.au Prue Insta: https://www.instagram.com/prudencemjones Andy Insta: https://www.instagram.com/adwrighty Never Not Creative website: https://www.nevernotcreative.org NNC Insta: https://www.instagram.com/nvrnotcreative

Forest Young is head of design and a global principal at the branding consultancy Wolff Olins who recently completed the Uber redesign.

Mel McShane has spent well over a decade at renowned design agency Wolff Olins and consults with executives around the world on their brand strategies. One question up-coming strategists are sometime curious about is which type of agency actually does brand strategy because... so many agencies say they do everything but when you're in them you realize it isn't always true. We discuss: - Where brand strategy happens - How Mel approaches brand strategy - Interviewing people vs running people through questionnaires You can find Mel here: http://linkedin.com/in/melanie-mcshane For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

For what seems like forever, we've been told we live in a “consumer society” – we are defined by how we spend, it is our most important expression of ourselves, our aspirations and our politics. And, while still a powerful concept, some have argued that we are sliding into a new era: a citizen society. Instead of simply a choice to purchase or not, we are feeling a greater power to influence through participation. We expect the brands we engage with to reflect our values – not just sell to us. Meet our speakers: Robert Jones, Head of New Thinking at Wolff Olins and Jon Alexander, founder of the New Citizen Project

Forest Young is head of design and a global principal at the branding consultancy Wolff Olins.

Forest Young is the global principal and head of design at Wolff Olins, and let me tell you...he's a busy, busy guy. Whether he's serving as a design critic at Yale University (his alma mater) or or overseeing award-winning design projects, Forest brings a high level of observation and specificity to his work. We start off talking about one of Wolff Olins' recent award-winning campaigns Dotdot, and that spurred a discussion about the ethics of bleeding edge future design, and even access to meaningful design criticism through education. One thing Forest says is that dream projects are never in the wrappers you expect them to be, and I totally agree with that. If you're looking for a really deep conversation with someone at the top of their design game, then you'll enjoy this week's interview! Forest Young's Website Help support Revision Path by becoming a monthly patron on Patreon! For just $5 per month, you’ll receive behind-the-scenes access to Revision Path, including special patron-only updates, early access to future episodes, and a lot more! Join today! We're on Apple Podcasts, Spotify and Stitcher! Visit https://revisionpath.com/iTunes, https://revisionpath.com/spotify or https://revisionpath.com/stitcher, subscribe, and leave us a 5-star rating and a review! Thanks so much to all of you who have already rated and reviewed us! Revision Path is brought to you by Facebook Design, Glitch, Google Design, and MailChimp. Follow Revision Path on Facebook, Twitter, and Instagram!

How do designers and advertisers get people's attention when there is so much competition online? And how do brands get around ad-blocker software?Manuela Saragosa goes to the annual Design and Art Direction festival in London's Shoreditch to find out. She speaks to D&AD's Tim Lindsay, Trevor Eld of the Fader magazine, and photographer Perou. Meanwhile Andrew Geller and Isabella Parish of video production company 1st Avenue Machine take Manuela through a music video packed with optical illusions that they made with the band OK Go, and explain why it is so hard to be original these days. Plus Chris Moody of brand consultants Wolff Olins gives feedback on Business Daily's new logo.Producer: Laurence Knight(Picture: Photographer Perou and his models of being photographed at the D&AD festival; Credit: BBC)

Kimberly Davis’ life on the stage has taken many forms, forging a circuitous path that has given her more than 25 years’ experience in front of groups and audiences of all sizes.  Her rich career includes work as a professional actress; designing and leading cross-cultural workshops throughout Japan; “Customer Experience Programs” in the US, UK, France, Germany, and Hong Kong; and employee engagement/leadership development workshops for a multitude of Fortune 500’s throughout the US.An expert on authentic leadership, Davis shares her inspirational message of personal power, responsibility, and impact with organizations across the country and teaches leadership programs worldwide; most notably, her program “OnStage Leadership” which runs in NYC and Dallas, TX.  Clients include:  GE, Merck, Pepsico, Hill’s Pet Nutrition, The Federal Reserve Bank of Dallas, TGI Fridays, Southwest Airlines, JCPenney, Wolff Olins, United Technologies, Essilor, The National Kidney Foundation, the Public Relations Society of America, Turlock Unified School District, and many more.Additionally, Davis currently teaches Authentic Influence and Executive Presence for Southern Methodist University’s (SMU) Cox School of Business’ Executive Education Program, and partners with SMU in teaching for the Bush Institute’s Women’s Initiative Fellowship program (empowering female leaders from the Middle East) and for the National Hispanic Corporate Council. 

Helvetica，一款象征时代精神的字体。问世六十余年后的今日，Helvetica 会以何等状态继续存在，又会以何等方式被取代——今日再次邀来主编 Rex，与我们一同放眼这个后 Helvetica 时代。 参考链接 FiraGO，基于 Fira Sans 扩展开发的多文种开源字体家族，bBox Type 出品 ESADTYPE 2016–2018 发布，该项目由法国亚眠高等艺术设计学院主办 Guyot 字体家族发布，复刻自字冲雕刻师 François Guyot 的作品，Ramiro Espinoza 设计，Retype 出品；获 TDC 2018 年的「Certificate of Typographic Excellence」奖项；Paul Shaw 为其撰写了评论 Glenn Fleishman. “That London Tube typeface? Look again”. 2018. Type is Beautiful 的首篇文章〈說 Helvetica 和 Arial〉，Rex 撰于 2007 年 4 月 汉莎航空（Lufthansa）于今年二月更新品牌形象，并与 HvD Fonts 合作定制了新的品牌字体；此前汉莎航空长期沿用 Olt Aicher 的设计 IBM 于今年二月正式发布新的品牌字体、多文种字体家族 IBM Plex，并将其开源 Anne Quito. “IBM has freed itself from the tyranny of Helvetica”. Quartz, 2018. BBC 于 2017 年中启用新的定制字体 BBC Reith 美国航空（American Airlines）于 2013 年更新品牌形象，由 FutureBrand 设计；此前美国航空长期沿用 Massimo Vignelli 的设计 Gap 于 2010 年尝试更新品牌形象，引发争议 Eric 在知乎回答无印良品（Muji）标识所使用的字体 麦当劳（McDonald’s）在 logotype 以外大量使用 Process Type Foundry 出品的 Colfax 字体 3M 于 2016 年初更新品牌形象，由 Wolff Olins 设计，并委托 Lineto 基于 Circular 字体为其定制了 3M Circular Neue Haas Grotesk，Christian Schwartz 复刻设计，Font Bureau 及 Linotype 联合出品 Akzidenz-Grotesk Pro+，基于 Hermann Berthold 的原始设计而复刻，Berthold Types 出品 Monotype Grotesque，早年由 Monotype 设计出品，现已复刻为数码版 Haas Unica，早年由 Team’77 (André Gürtler, Christian Mengelt, Erich Gschwind) 设计，Haas Typefoundry 出品，现已复刻为数码版 Neue Haas Unica，大曲都市基于 Haas Unica 复刻设计的新作品，Monotype 出品 LL Unica 77，Lineto 复刻出品 Acumin，Robert Slimbach 设计，Adobe 出品 Aktiv Grotesk，多文种字体家族，Dalton Maag 设计出品 Suisse Int’l，多文种字体家族，Swiss Typefaces 设计出品 GT America，Grilli Type 设计出品 Plain，Optimo Type Foundry 设计出品 Theinhardt，Optimo Type Foundry 设计出品 Typecache 收集的 Helvetica 替代品——合集一、合集二 嘉宾 Rex Chen：Type is Beautiful 建立者、主编 主播 Eric：字体排印研究者，译者，Type is Beautiful 编辑 蒸鱼：设计师，Type is Beautiful 编辑 欢迎与我们交流或反馈，来信请致 podcast@thetype.com。如果你喜爱本期节目，也欢迎用 PayPal 或支付宝向我们捐赠，账户与联络信箱一致：podcast@thetype.com。

​​​It's the biggest event in the world, and one of the most recognisable brands. So what goes into designing for the Olympics? We speak to Chris Moody, Chief Design Officer at Wolff Olins, the global brand design studio tasked with designing London's 2012 Olympic identity. Joining him is James Hurst, principle at DesignStudio, who knows a thing or two about designing for sports mega-brands – in 2016, his DesignStudio completed the redesign of the British Premier League identity.

Melissa Andrada's purpose in life is to empower people to be their best selves at work. Melissa is the COO of Learnerbly, a VC-backed startup that help companies that include IDEO, GoCardless and ustwo accelerate the growth of their people. She co-founded the corporate learning arm of Wolff Olins to scale their impact with clients. While at Wolff Olins, she also helped shape the original strategic vision for FutureLearn, and co-created their first (and one of their mostly highly rated) MOOC on the Secret Power of Brands.When's she not at work, she organises communities for social justice, and teaches classes at General Assembly on how to find your dream job. In this episode we talk about how managers can approach learning for both their teams and themselves.

Robert Jones from brand consultancy Wolff Olins chats to Thrive CEO Margaret Henry. They discuss branding in the cultural sector - who is getting it right, and where brands are going wrong.

Robert Jones is the author of "Branding: A Very Short Introduction, by Robert Jones". He is also a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Questions for Robert: Who are you and what do you do? What prompted you to write this book? Bold statement: “branding is the most powerful commercial and cultural force on the planet” - please explain! What is the complex thing called ‘brand’? What is the relation between “regular” brand and employer brand? Why do we still fall for brands (even when we are cynical marketers?) How do brands work their magic on a tactical level? What can a strong brand do for your recruiting and retention efforts? Tell us about the big business of branding - and how we can calculate ROI? What’s the do’s and don’ts in branding? What companies are doing it right? Where can people connect with you? Full transcript at http://employerbrandingpodcast.com

"As a designer, we think as a brand...so I always try to make myself a brand." Olivia Brestal is a multi-talented midwestern creative that grew up in the soccer capitol of the U.S., so it's only fitting she has spent the entirety of her post-grad career creating for professional soccer clubs. As a sr. designer & photographer for Sporting KC, Olivia joins the podcast to discuss how she developed her work's aesthetic, her inspirations in illustration and sports photography, and her move to Texas where she worked for FC Dallas. We touch on the unfortunate practice of stealing fonts, the sameness of visual aesthetic in sports, design criticism and the needless sensitivity most sports designers have with their work being critiqued. Olivia also gives us some insight into how they are faciliating a creative culture among their creative team including their office environmental decoration. Lastly, we go deep into the world of soccer (football for non-U.S. listeners) discussing everything from the growth of soccer in the U.S., our favorite boots, youth development programs and how the visual aesthtetic of soccer leagues like the MLS and Premier League are the best top-to-bottom aesthetically in the world of sport. Mentions Include: Olivia Brestal on Twitter Olivia Brestal on Instagram Olivia Brestal on Behance Sporting Kansas City Mikey Burton, illustrator Jeremy Darlow, Brands Win Championships Episode 66: Jeremy Darlow, adidas Wolff Olins Landor & Associates Erik Davila, former FC Dallas, current Advocare FC Dallas Scarf of the Month Hatch Show Print Men in Blazers Generation adidas Episode 85: Samir Gole, VP Digital, MLS DixonBaxi Premier League branding Manchester City FC hackathon My next guest is RiCardo Crespo. RiCardo is best known as a creative ninja. You find much about him online and he prefers it that way as he consults with Nike and many other global brands. He has been global creative director for Mattel, 20th Century Fox and has spent time agencies like McCann Erickson, Saatchi & Saatchi & more. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

"Yearly campaigns shouldn't be a reinvention of who you are. There should be a core of what you are & what you stand for & what you look like." On this week's show, Surf Melendez joins me to discuss his non-traditional path to the Miami Dolphins where he is Managing Director of Content & Creative for the team overseeing a group of talented creatives that are working with ownership to build an in-house agency. From an architecture degree at Florida, to a career in the restaurant industry & finance, we touch on Surf's eventual landing at ad agency Crispin Porter Bogusky where he launched into the creative world. Due to the crazy hours of advertising and having kids, Surf tell of life change and a passion for sport that lead to Adidas where he created for running, training & football. The want to move back home pointed him to the Miami, where they were wanting to build an in-house agency and serendipitously, the CMO used to be at CP+B client BK. We discuss the team's moves to cultivate a creative culture, their campaigns, controlling what goes out from a marketing perspective and their approach to building a global brand. Finally, Surf leaves us with wisdom on building brands from within organizations. Be sure to stick around after the ending for some extra audio regarding a Dolphins/Marvel collab. Mentions include: Surf's Twitter Miami Dolphins IG Crispin Porter Bogusky Alex Bogusky's Twitter BK's Subservient Chicken Bogusky leaves advertising Victors & Spoils Evan Fry, CCO of V&S Noah Clark, CD at V&S Jon Willey, Dolphins Photographer MetaLab - web design shop I mention Ep42: Chris David Garcia Nike Better World Nike's Girl Effect Ep37: Matt Lange HBO's Ballers London Olympics, Wolff Olins Bill Roseman, Marvel My next guest is Eric Bodamer, uniform designer for Adidas's NHL Division. Prior to Adidas, Eric has had an extensive career at companies such as Nike, Reebok, Target and more. He's also had cameos on shows 35 and 47. Join us for an interesting view into the world of uniform design for hockey. Sign up for the weekly email newsletter for updates, discounts on future products & exclusive content. Did you enjoy this episode? Please rate and/or write a review of the show on iTunes. Also, be sure to follow host, @TAdamMartin and @MakersofSport.

The word brand is very complex, yet it is thrown around a lot these days; most of the time carelessly or in complete ignorance as it regards to what a brand is. In this episode of Halftime, I discuss the origins of branding, its definition according to the American Marketing Association, as well as dive deep into the semantics of the word and what it means in the modern era. I also give specific examples of brands in the sports context such as Kentucky Basketball, Oregon Football and the New Zealand All Blacks, as well as discuss the complexity of a college athletic department's brand in relation to an individual program's team brand. How much do brands have to do with a team being picked in the College Football Playoff? I touch on a recent article by ESPN's Heather Dinich and elaborate on the importance of trust and equity when it comes to brands. Lastly, I discuss color, it's signifance in branding and share why there are more important things than a logo when it comes to branding. Mentions include: Wally Olins Wolff Olins Kentucky basketball John Calipari Ohio State football New Zealand All Blacks The Haka dance Phil Knight, Nike Oregon football Branding in College Football via Sports Illustrated Brand Name and Polls Go Hand in Hand via ESPN How Nike and Oregon Created College Football's Perfect Brand My next guest is Ashley Strauss. Ashley is the Director of Creative Services for Mississippi State Athletics where she works on print and digital design for the Bulldogs' many athletic teams. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Joe Bosack, founder and creative director of Joe Bosack & Co. (http://joebosack.com) joins Adam for an in-depth conversation about leaving the NHL and Fila USA to start his own sports branding agency. The two discuss Joe's creative process and approach when it comes to designing identities for athletics including the need for illustration, custom type design and visual application. Joe also touches on what it's like to receive hate mail from fans and the current state of sports branding as it regards to the large amount of stakeholders (i.e. fans, alumni, etc.). Mentions include... Gotham font Austin Peay University identity redesign London 2012 Identity by Wolff Olins Dieter Rams 10 Design Principles Florida State Seminoles Identity Update by Nike Graphic Identity Group Rammer Jammer Yellow Hammer book Baseball Tonight Podcast Interview with Todd Radom Follow Joe Bosack: Joe Bosack & Co. Website Dribbble Twitter Next guest is Jason Feirman, formerly of LSU Athletics.

Join us as we unpack the birth of a creative idea: how good ideas happen, how to nurture creativity and how to think differently. Ije Nwokorie is the managing director of Wolff Olins, one of the leading branding agencies in the world, whose recent work includes the London 2012 Olympics brand. Al is the Creative Director of Alpha & HTB. Join them in conversation as they unpack how to get your creative juices flowing.

Join us as we unpack the birth of a creative idea: how good ideas happen, how to nurture creativity and how to think differently. Ije Nwokorie is the managing director of Wolff Olins, one of the leading branding agencies in the world, whose recent work includes the London 2012 Olympics brand. Al is the Creative Director of Alpha & HTB. Join them in conversation as they unpack how to get your creative juices flowing.

We had a talk with graphic designer Rejane Dal Bello at the What Design Can Do-conference in Amsterdam. This strong visual designer never stops working, drawing and visualizing ideas. We asked her why she left her home country Brasil to study in New York and The Netherlands. She tells us that all of her decisions regarding life and design are based upon the ability to develop herself and to add something to the world. This is the reason she doesn’t mind working pro-bono for projects that matter, like developing a visual identity for a Peruvian Children’s hospital. We also talk about her heroes, teaching and if she calls herself a Dutch designer after working at Studio Dumbar for 8 years. She tells us life happens and that she can never really plan ahead, recently that brought her to work in London at Wolff Olins. Recorded at the What Design Can Do 2012, Amsterdam, The Netherlands. Rejane dal Bello :: Paz Holandesa - children's hospital project :: Studio Dumbar :: File Download (30:34 min / 35 MB)

Wednesday, November 23, 2011 The TD Guest Speaker/Designer in Residence Program and Emily Carr are proud to present Todd Falkowsky and his featured talk, Canadian Design in Four Parts. Explore Canadian design today, where it came from and how we can use the distinct advantages of practicing here to hit the global marketplace. Why should we care? Where does it start? What is going on now? 5 advantages for Canadian design Principal of citizen brand, Todd Falkowsky is a renowned design consultant and is an oft-cited source on Canadian design. He was an associate professor at Ontario College of Art and Design University (OCADU) and has consulted with some of the world's leading agencies and brands, including Wolff Olins, Ferrari and IKEA. His work has spanned continents and mediums from product design to exhibit curation and is co-founder of the Canadian Design Resource. His latest art/design project, PennySmash, was just launched at Vancouver Art Gallery. The TD Guest Speaker/Designer in Residence Program provides opportunities for Emily Carr to invite world-renowned experts in their field to the University, exposing students to an extraordinary range of knowledge across the spectrum of design. TD has generously donated $50,000 over a three-year period as part of their commitment to support education.

Born in Lahore in 1971, Mohsin Hamid grew up in Pakistan. He attended Princeton University then Harvard Law School, working afterward in New York and London for the prestigious firms of McKinsey & Company then Wolff Olins. His first novel, Moth Smoke, appeared in 2000 and became a cult hit in Pakistan. His second novel, The Reluctant Fundamentalist (2007) recounts a Pakistani man’s abandonment of his high-flying life in New York. It became an international bestseller, winning many awards and appearing on the short list for the Man Booker Prize. Mr. Hamid now divides his time between London and Pakistan.