Podcasts about ad spend

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There is a fatal disconnect happening in B2B marketing: The "Dog Food vs. Cat Food" problem. Sahil Patel (Spiralyze) explains that if your Google Ad promises "Lowest Processing Fees" (Dog Food), but your landing page highlights "Premium Customer Support" (Cat Food), you've broken the user's trust immediately. This message mismatch is a primary driver of high bounce rates.  

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what's really driving ROI. He's the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions. Before Wicked Reports, Scott led and consulted on database and process management applications at Motorola, Quest Diagnostics, Breck Shampoo, Ovaltine, the Hong Kong 911 department, and Apartments.com. When not leading Wicked Reports, Scott can be found in Marblehead Massachusetts playing pickleball, meditating, or on the boat with the family. In This Conversation We Discuss: [00:00] Intro[02:37] Questioning attribution in marketing[06:44] The truth about “more is better” marketing [07:36] Choosing channels for first campaigns[09:34] Starting funnels with small spend[11:16] Debunking marketing ROI lies[14:24] Navigating attribution for customer journeys[16:51] Distinguishing case studies from reality[19:07] Exploring the Five Forces framework[27:24] Seeing emotional spending on paid ads[27:50] Recording client interaction for accountability [28:53] Highlighting effective AI campaign analysis [31:21] Streamlining insights for effective decisionsResources:Subscribe to Honest Ecommerce on YoutubeMultitouch marketing attribution software www.wickedreports.com/Follow Scott Desgrosseilliers www.linkedin.com/in/scottd71/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of The Russell Brunson Show, I share a powerful session from our recent Two Comma Club meeting where John Parkes, the guy who runs all our ads and has profitably spent more than one hundred and fifty million dollars, breaks down what conversation domination really means. Inside our higher level programs we focus on what is working right now, and John shows exactly how to use Meta Ads to be everywhere your dream customers look so you become the only voice they see. Key Highlights: ◼️What conversation domination actually means and how to show up everywhere your market is paying attention ◼️The DWELL method for building audiences that convert instead of just clicking ◼️How to use engagement, traffic, data, and layered audiences without confusing the algorithm ◼️The “special ops” way to run ads and get sales and leads for pennies on the dollar ◼️Why simple, native videos outperform polished creative and boost show-up rates If you run Meta ads or want to, this session will shift how you think about traffic. Winning with paid ads is not guessing. It is building the right audiences, structuring campaigns so the algorithm learns fast, and putting messages in front of people who already care. John shows the framework that makes campaigns cheaper, smarter, and more predictable. Take notes, refine your targeting, and start applying these principles. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textStruggling to understand Amazon PPC, reduce wasted ad spend, or finally get your ACOS under control? In this training, Kevin Sanderson from My Amazon Guy breaks down the fundamentals of Amazon advertising, negative keywords, bidding strategies, ACOS vs ROAS, and how to audit your campaigns for wasted spend. If you want clearer, more profitable ads, this is the video for you.#AmazonAdvertising #PPCstrategy #AmazonSellers #ACOS #AmazonTipsired of guessing your bids? Let us break down your campaign math on a strategy call: https://bit.ly/4jMZtxuWant free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSl------------------------------------------------------------------------------------------------------Timestamps:00:00 - Starting PPC Ad Improvements on Amazon  00:15 - What Are Negative Keywords  01:09 - Using Negative Keywords the Right Way  02:17 - What Is ACOS and Why It Matters  03:34 - Understanding Profitable KPIs for Ad Spend  04:09 - How to Find Wasted Spend in Targeting Tab  05:25 - Evaluating Sales and Spend Over Time  05:30 - Starting Bids for Each Match Type  06:14 - Bid Strategy Using ACOS and Conversion Rate  07:25 - Example Math for Setting Amazon Ad Bids  08:15 - Ideal Bid Strategy for Auto Campaigns  09:06 - Why Bids Need Real Data and Adjustments  ----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. In this episode, we explore how performance marketing can transform ad spend into predictable profit by combining creative storytelling with data-driven precision.Joining us is Sanjay Mayar, VP of Growth and Marketing at Imajery, a performance marketing agency that helps ambitious brands scale through measurable growth strategies. Sanjay shares actionable insights on building high-performing campaigns, balancing creativity with analytics, and helping SMEs prepare for key opportunities like Black Friday.Key Highlights:Performance Marketing Simplified: How SMEs can use performance marketing to achieve measurable ROI. Creative Storytelling: Why blending creativity with data helps brands stand out in competitive markets. Predictable Growth Engine: How an analytics-obsessed strategy drives sustainable, scalable results. Leadership in Growth: The critical role of founders and CEOs in aligning vision with marketing execution. Black Friday Strategy: How SMEs can leverage data insights and Imajery's free marketing audit for peak performance.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

As we head into the final days before Cyber Five, this episode is all about going from daily pacing to true intraday pacing - the level of granularity operators need when every hour can swing the entire BFCM weekend. We break down how we monitor hourly revenue and ad spend across Meta, Google, and more using tools like Northbeam and Supermetrics, and how we make real-time adjustments when projections drift off target.We also get into the messy but essential stuff: how inventory, merchandising, and media-mix strategy shape bid caps, channel budgets, and how aggressively you can push during Cyber Five, including the constant tradeoff brands face between maximizing contribution margin dollars and maintaining efficiency. The hosts share real examples of scaling (and protecting efficiency), running holdout tests, understanding incremental lift, and avoiding the overspend horror stories that can tank a weekend.To wrap up, we talk through team etiquette during BFCM-who's “on,” how to handle PTO, how the paid teams coordinate in hourly and bi-hourly check-ins, and what it takes operationally to keep a brand performing during the most high-pressure stretch of the year.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:10:52 - Intraday Revenue Pacing00:24:39 - Cyber 5 Scale-Up Tests00:39:07 - Bid Caps and Budget Strategies00:52:10 - Channel Spend Forecasting01:02:50 - Scaling Mid-Funnel CampaignsPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

Welcome to Episode 73  of the Wed.Co Podcast. Today, Toga sit's down with Jay Geering again to discuss the journey that Toga has been on to create his current brand The Tognazzinis. In this conversation, Toga and Jay discuss the strategic approach to ad spending and the mindset required for business growth. They reflect on their experiences with ad content creation and the importance of protecting investments while aiming for significant financial goals. Toga emphasizes an all-in mentality that drives their success and the fluctuations in bookings they experienced during this period. Takeaways Change is often necessary for growth. Investing in the right expertise can yield significant returns. Embrace new marketing strategies to stay relevant in a changing landscape. You can't do it all, you need help Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.   Stay connected with us on ⁠Instagram at @wed.copodcast⁠ and watch all your favorite wedding professionals on our ⁠YouTube channel @wed.copodcast. ⁠  Catch our episodes on major podcast platforms like ⁠Apple⁠, ⁠Spotify⁠, and IheartRadio, all under ⁠WedCo Podcast⁠.   Join us for our next episode on the ⁠Wed.Co Podcast⁠, where we continue to explore the  mesmerizing and ever-changing landscape of weddings.   Toga xxx

What if a partnership workshop strategy could quietly generate 7,200 leads—and nearly $600,000 in coaching revenue? That's the organic engine Cassie and Shay built. For the last two years, the founders of Bucketlist Bombshells have used a simple workshop strategy to bring in an average of 450 new subscribers per workshop, adding more than 3,600 high-intent leads to their list every year. All ad free. This single strategy has produced $596,000 in revenue, shaped their messaging through built-in market research, and strengthened partner relationships that produce repeat workshops year after year. In this case study, Shay Brown breaks down how a lean, relationship-driven workshop model became their most reliable source of leads, conversions, and program demand. Connect with Shay: Your FREE Dream Client Playbook to consistently land more clients & grow your revenue: https://bucketlistbombshells.com/cubicletoceo/ Get booked out in your business and start generating $5k+ months: https://bucketlistbombshells.com/shesfullybooked Hit 6-figures and ready to scale? Join our small group coaching program: https://bucketlistbombshells.com/mastermind Tune into the Freedom Filled Life Podcast: https://bucketlistbombshells.com/podcast/ Connect with Shay directly in the DMs here: @bucketlistbombshells Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today in the business of podcasting: new IAB report on the creator economy, closing the sound gap, and how journalists can maximize connection with podcasting.. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: new IAB report on the creator economy, closing the sound gap, and how journalists can maximize connection with podcasting.. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Celebrations are underway at TMG headquarters, and we gather round to recognize the milestone of reaching 1 million social media ad spend across all of our hotel partners! This achievement would not have been possible without the continued support and trust of our partners, and their unwavering commitment to creating compelling stories and digital content for travelers, as well as fostering genuine connections with hotel guests. In this special celebratory Suite Spot episode, Travel Media Group's Chief Technology Officer, Jason Lee, and Product Manager - Social Media, Brian Ross, both join the podcast to discuss the incredible accomplishment and what it means for TMG and our wonderful hotel partners. nbsp; Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree. We are here back, we've been on the road, we've been visiting and hosting people on the Suite Spot virtually, but we are back here at the Suite Spot Podcast studio with a very familiar guest, Jason Lee, Chief Technology Officer, who we're gonna have on in a second. Then we're gonna be visiting with Brian Ross, our product manager, social media, to celebrate this incredible milestone. Jason, welcome back to the Suite Spot. Thanks. Yeah, glad to finally be back. Yeah, we're excited to have you, celebrating a milestone today. A million dollars in ad spend for our hotel partners. Again, you know, with Travel Media Group, we work exclusively with hotels. Let's first, you know, off the bat, huge accomplishment milestone. What does this mean to hear you kind of hearing this being there since the very beginning of this solution all those years back? Jason Lee: Yeah. It's exciting. Obviously it is when you think about it in the increments that we boost posts at, it's a lot of posts. Yeah. It's a lot of posts for a lot of hotels. A lot of weeks of content. So just extremely proud of what it has produced for our hotels. But also for our amazing social media team that creates such engaging content and makes boost able and ad worthy content. Ryan Embree: Well, and that's the important part because, you know, obviously a million dollars is a big number. But you don't need necessarily a million dollars to run an effective ad campaign, and that's what you were kind of talking about. With the small increments. Talk to us a little bit about that, because I do feel like sometimes hoteliers, rightly so, are intimidated with something like social media ad spend. They don't really know where, you know, 'cause you can boost a post for as low as $5 all the way up to, thousands of dollars. And they're still going to spend your money in one way or another. So kind of talk through that process because effectiveness is really the key to the game there. Jason Lee: No, absolutely. And I think it gets into how you create content. What is the cadence of that content? How often do I do it? But then it also gets into what am I trying to do? So you can create content and not boost it or put ads any kinda ad spend behind it at all. And you're going to have that content on your page. You're gonna reach out, your community is gonna see it if if they have that, you know, alerts or whatever set up for you. But what boosting does is it allows you to reach this audience that is not inside of your sphere. So it allows them to be able to see these posts, but even more importantly, it allows them to engage with these posts. So if they engage with them, now you kind of have them in the algorithm. Now, now you've got 'em a little bit. Right. There's future state with these, uh, guests. But, but we're talking about $5 increments. So for this very small amount of money, you're talking about 10 to 30 x on reach and engagement. And, and that is incredible. Uh, and especially because it's sort of like builds on its...

Every business wants to grow without wasting money on ads that do not deliver. In this episode, Borja Cuan, co-founder of 415 Digital, shares how his agency helps brands scale performance marketing through strategy, creativity, and data-driven results.Borja talks about his journey from aspiring hospitality professional to digital entrepreneur, the lessons he learned while building his agency, and how patience and persistence shape long-term success.If you are ready to make your advertising work for you instead of against you, this episode will show you how to scale smarter.https://four15digital.com/Support the show

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One of the biggest industry sectors in the advertising business is the auto industry and new data provides insight into just what the auto industry is up to with their advertising spend these days. Where are they spending their ad dollars? What can we learn from the data? Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dani Dufresne is an Emmy-winning producer and founder of The Aux Co, bringing over a decade of experience cleaning up creative disasters for major brands. In this episode, we explore why beautiful, expensive productions often deliver empty results and how production expertise at the beginning—not the end—of creative development changes everything.Dani's journey from film school to becoming a fractional executive producer reveals a fundamental flaw in how agencies and brands approach creative: they develop the idea first, then figure out how to produce it. This backwards process leads to blown budgets, compromised creative, and campaigns that look stunning but deliver nothing.The Movie Poster Test: If you can't explain your brand message in one sentence, your creative has already failedWhy agencies fail: The fatal flaw of developing creative without production expertise in the roomAI's brutal exposure: How artificial intelligence revealed $25 million in wasted programmatic ad spend from Q2 aloneCommunity vs influencers: Why borrowing audiences through influencer marketing is dying, and authentic community building is the futureThe burnout trap: How being the "problem solver" trains clients to only call you when things breakCinematic storytelling trends: The rise of MOS (music-only) filmmaking and why vintage/Y2K aesthetics signal authenticityFractional production model: How The Aux Co embeds expertise into agency teams without the overheadSimplicity wins: Why attention spans demand one-sentence messaging, not 50-page decksTimestamps:00:00 – Film school journey & production company origins02:47 – Transition from film editing to production work03:32 – Discovering producer role through problem-solving06:24 – Film development to advertising pivot07:36 – Agency vs production company dynamics08:36 – Founding The Aux Co as fractional production team10:50 – Building trust through small wins approach11:32 – Early involvement prevents costly mistakes13:11 – Results-focused creative evaluation14:40 – Longer-form branded entertainment opportunity15:54 – Community building over influencer borrowing17:52 – AI enabling real human connection work18:24 – Programmatic ad waste analysis ($25M Q2)19:28 – Vintage/Y2K aesthetic as authenticity signal21:01 – AI for rapid ideation & creative iteration22:43 – Cinematic storytelling & MOS filmmaking trend26:28 – Simplicity as ultimate creative power29:41 – Attention span decline requiring simple messaging31:33 – Evolution of director vs agency creative roles34:22 – Fractional executive producer model breakdown37:12 – Managing burnout & client selectivity38:23 – Letting go of problem-only clients40:56 – Partner dynamics & production software ventureWe explore the dramatic shift from influencer marketing to community building, the role AI plays in exposing waste and enabling genuine human connection, and why the most powerful creative ideas pass the "movie poster test"—explainable in a single sentence.If your brand message takes more than one sentence to explain, you don't have a creative problem—you have a clarity problem. The best ideas are simple enough to fit on a movie poster, powerful enough to drive results, and honest enough to build real community. Stop developing creative in a vacuum and bring production expertise to the table from day one.Enjoyed this episode? Subscribe to Drop The Mic and leave a review! New episodes drop weekly with insights from marketing leaders, agency owners, and creative experts transforming how brands connect in the AI era.

In today's episode, Jason and Vince discuss the final part of their three-part mini-series on creating winning business cultures. They emphasize the importance of concise and intentional messaging, which builds on ICP (Ideal Customer Profile) and positioning. Vince uses the analogy of a plumber's van to illustrate the need for clear, essential messaging. They highlight the significance of industry-specific language and emotional triggers to resonate with the ICP. Jason shares his experience in the RV industry, where he reduced marketing costs while increasing ROAS (Return on Ad Spend) by understanding demographics and regions. They also stress the importance of localizing messaging and the psychological aspects of effective marketing.Tweetable Quotes:"It's important to identify your messaging to a specific demographic." - Jason Haugen"Be concise. Get to the point. Every word you use needs to be intentional." - Vince McCullamIf you found value in this episode, please leave a rating and review, also, don't forget to share it with a friend! Remember to follow us on Instagram for more!

Send us a textMany sellers are overspending or over-optimizing without knowing what works. This guide shows how to check wasted ad spend using clicks, sales, and ACoS filters. Make smarter Amazon ad decisions using simple filters that take less than 10 minutes.Get expert eyes on your ad account before your next dollar goes to waste, schedule a strategy session today: https://bit.ly/4hLVMsdGet the Ultimate Q4 Playbook to crush your holiday sales and outdo last year: https://bit.ly/43YWYCR  #AmazonAds #ACoS #WastedAdSpend #PPCstrategy #ecommercegrowth Watch these videos on YouTube:What It's Really Like Starting a Brand on Amazon From Nothing: https://www.youtube.com/watch?v=W4JE5CoNK0AThis Is the Best Way to Start Amazon Ads for a New Product: https://www.youtube.com/watch?v=xnyErLXEDj4&t=13s-----------------------------------------------Tired of marketplace limits? Let's talk real growth with ecommerce strategy: https://bit.ly/4ooBKGRStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/3WK1LnSRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/49EY6z9Be ready before problems hit, download the kit every brand should have: https://bit.ly/4ozmS8ETimestamps00:00 - Why Wasted Ad Spend Reveals Real Ad Performance00:28 - Too Much or Too Little Wasted Spend: What It Means01:13 - Real Campaign Example with Seasonal Spend Patterns01:42 - Step 1: Basic Filter to Catch Dead Campaigns02:30 - The Simple $1 Sales Filter That Highlights Waste03:06 - How to Tell If You're Just Throwing Money at Ads03:33 - Step 2: Analyzing Ad Spend Based on ACoS04:26 - At What Point ACoS Becomes a Problem05:33 - When Account-Level ACoS Hides Bad Campaigns06:16 - Step 3: Keyword-Level Target Checks07:00 - The 15-Click Filter That Saves Your Budget08:21 - Final Step: Find and Negate the Right Targets09:00 - How Much Wasted Spend Is Actually Healthy?09:45 - Free Ad Audit for a Deeper Look at Your Campaigns----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Zum YouTube Video: https://youtu.be/z5NjxHi3HyM In dieser Folge des Onlineshop Geflüster Podcasts geht's um eine unterschätzte Sache, mit der viele 6-stellige Onlineshops jeden Monat bares Geld verbrennen. Ich verrate dir, woran es liegt, wie du dieses Problem erkennst und welche Hebel du nutzen kannst, um deinen Adspend effizienter einzusetzen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

From Biochemistry to Billions — Engineering Smarter, Data-Driven Marketing SystemsIn this week's episode, Sacha sits down with Justin Rashidi, Co-Founder and Chief Strategy Officer at SeedX, to explore how an engineer's mindset can eliminate waste and unlock real business growth.From pivoting out of medicine to leading a multi-million-dollar consultancy that's generated over $1B in client revenue, Justin breaks down what it means to make marketing scientific again—rooted in data, not hype.We dig into:The hidden marketing tax and where brands lose millions in ad spendB2B vs. B2C attribution: fixing the broken data pipelineThe metrics that actually move the needle (LTV, CAC, new customers)Incrementality testing and why platform ROAS liesThe sales ↔ marketing black hole—and how to close itAI's real role: freeing humans from the tedious, not replacing themScaling without chaos—why 30–50% growth beats “hypergrowth” every time

Unlock the ultimate marketing advantage with Tier 11's Creative Diversification Package! Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: https://www.tiereleven.com/apply Are media buyers becoming obsolete? With Meta's Andromeda update and AI automating campaign optimization, most marketers are still stuck tweaking ads while missing the real levers that drive growth. If you're still relying on Ads Manager, you're already behind! In this episode, we break down why media buying alone won't cut it anymore. We discuss how AI is handling 80% of the heavy lifting and why your focus needs to shift to everything that happens after the click. From landing page congruency to email triage, customer reactivation, and how data flow impacts optimization, we share what agencies and brands must do to stay profitable. If you're managing campaigns or scaling a business, this one's for you!In This Episode:- Media buying and “after the click” opportunity- Funnels, offers, and landing page congruency - Redefining leads, opt-ins, and MQLs- Disqualifying bad leads and data hygiene - The role of growth strategist vs. media buyers- Why small marketing agencies are struggling- Shiny object syndrome vs. real business growth- Rethinking the customer journey to boost salesMentioned in the Episode: Andromeda Episodes: https://perpetualtraffic.com/?s=john+moran Episode 744: The Pros and Cons of Meta's New Advantage+ Creative Image Generator Tool: https://perpetualtraffic.com/podcast/episode-744-the-pros-and-cons-of-metas-new-advantage-creative-image-generator-tool/ Episode 743: Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything: https://perpetualtraffic.com/podcast/episode-743-stop-pausing-winning-ads-andromeda-ad-strategy-that-changes-everything/ Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Marketing Performance Indicators Checklist: https://www.tiereleven.com/mpi Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube:

Send us a textThe best time to prep for Q4 is before it begins. Learn why smart sellers start with inventory, ads, and Prime big deal days. This video breaks down how to build an ad strategy, plan inventory, and use audience targeting effectively. Get proven tips that help increase Q4 sales and avoid the biggest mistakes sellers make on Amazon.Take the guesswork out of Q4, get a plan that actually works with a strategy call: https://bit.ly/4jMZtxuUltimate Q4 Playbook for Amazon sellers. Dominate the holidays with this no-fluff guide to Q4 success: https://bit.ly/46Wqkm3#AmazonSellers #Q4Strategy #HolidaySales #EcommerceTips #amazonmarketing Watch these videos on YouTube:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Running ads with no results? Download our PPC guide and stop throwing money at the wall: https://bit.ly/4lF0OYXMissing traffic? Our SEO toolkit shows what your listings are missing, and how to fix it fast: https://bit.ly/457zjSlCrises kill momentum. Grab the Amazon Crisis Kit before your next product issue hits: https://bit.ly/4maWHn000:00 – How to Make This Q4 Your Best01:10 – The Importance of Early Q4 Planning02:45 – Seasonality Affects Every Amazon Product05:20 – Holiday Events That Shape Q4 Sales08:00 – Why Prime Big Deal Days Set You Up for Q410:10 – Inventory Planning: What to Do and When13:00 – How to Use Last Year's Data to Plan This Year15:40 – Inventory Forecasting with Growth Adjustments17:30 – Ad Spend vs Sales Growth: What You Missed20:00 – Why Q4 Advertising Requires Aggressive Planning22:30 – Promotions That Work (And Ones That Don't)25:10 – Audience Targeting for Holiday Sales28:00 – Amazon Marketing Cloud and Audience Strategy31:00 – Ad Strategies Using Audience History33:10 – Seasonality Case Studies (Baby Gates, Batteries, etc.)36:00 – How to Retarget Deals and Coupon Stack Tips39:30 – Should You Use Video Ads for Q4?42:00 – FBM vs FBA in Holiday Shops44:00 – Brand Tailored Promotions: Do They Stack?47:00 – AWD vs FBA: How to Manage Overflow Inventory50:00 – Main Image Hacks for Q4 Clicks52:00 – Live Q&A and Final Listing Optimization Tips-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In today's Digest, we cover the latest ad spend forecast from the AA and WARC, Publicis buying HEPMIL Media Group to boost its influencer marketing in Southeast Asia, and US senators pushing to ban teen use of AI chatbots.

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast. Today's guest is Brenden  Delarua, co‑founder of Stella, the measurement SaaS helping DTC brands convert media spend into real business growth through incrementality testing and media‑mix modelling (at a much lower price than a lot of other platforms).https://stellaheystella.comFollow Brenden on TikTok Why this matters for DTC marketers & media buyers:You're under pressure to justify ad spend with profit, but your on‑platform ROAS doesn't tell the full story.Brenden walks us through how to build and run incremental testing (hold‑out studies) + media‑mix models so you allocate budget to channels that drive real growth.We also dig into his view on channel incrementality: why CTV/YouTube often win, why branded search and retargeting may be traps, and how creative diversity and scaling methodology matter.Key moments in this episode:Why Brenden built Stella (the anxiety of hitting ROAS goals but not seeing P&L growth.)How to set up hold‑out incrementality studies: picking regions, measuring revenue lift, ignoring on‑platform vanity metrics.The “Always On Incrementality” concept: daily causal analysis across campaigns.Creative diversity review: three‑word heuristic to test if your ads are too similar.Campaign structure advice for Meta: testing vs scaling in two campaigns.Hot take on measurement: many brands over‑complicate it (and overpay) without actionable clarity.Future of media buying & AI: creative + measurement convergence.If you're a DTC brand owner, media buyer or marketing leader trying to squeeze more profit from your ad dollars, this conversation will give you a grounded, tactical framework to start measuring and scaling smarter.Timestamps00:00 – Why ROAS doesn't mean ROI and the rise of incrementality02:00 – How Stella helps DTC brands test true ad impact06:00 – The myth of high ROAS campaigns and what's really incremental10:00 – Always-on incrementality and Stella's AI dashboard14:00 – Media mix modeling and improving accuracy for marketers18:00 – Pricing transparency and making incrementality affordable22:00 – Which ad platforms are actually incremental26:00 – Why most marketers overcomplicate incrementality27:00 – Brenden's TikTok growth and its impact on Stella30:00 – Meta's Andromeda update and how creative drives results36:00 – The future of AI and media buyingHashtags#dtcpodcast #incrementality #mediabuying #marketingstrategy #adspend #stella #digitalmarketing #ecommercegrowth #brandstrategy #advertisinganalytics #d2cbrands #metaads #googleads #tiktokmarketing #marketingmeasurement #roas #growthmarketingSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Sandy Diao is one of the most exceptional growth leaders of the last decade. Sandy has scaled products to over 200M+ users and led growth teams at Descript, Meta and Pinterest. She is also a prolific writer all on things growth here.  AGENDA:  03:59 Biggest Growth Lessons from Pinterest 08:01 What is a Good vs a Bad Growth Hypothesis 11:11 Common Mistakes in Growth Strategies 14:57 Channel Fit: When You Have It & What To Do 25:43 Return on Ad Spend (ROAS) 101: How to Build a Paid Marketing Machine 30:08 How to Do SEO and Long-Term Growth Investments 33:22 Doubling Down on Successful Channels 36:31 The Unchanging Foundations of SEO 37:52 Generative AI Engines vs. Traditional Search Engines 41:12 Paid Marketing Channels: What's Overrated? 43:42 The Rise of User-Generated Content (UGC) 46:34 TikTok Ads: Expectations vs. Reality 49:55 Brand Marketing: What is Real vs What is BS? 53:33 The Importance of Feature Launches 01:01:50 Hiring for Growth: When and Who? 01:08:55 Quick Fire Round: Onboarding, Notifications, and Growth Channels    

Send us a textMany sellers focus only on ACoS when tracking performance, but that doesn't give the full picture. TACoS includes total sales and reveals if ad spend is growing the business or just maintaining it. Tracking this metric helps sellers understand profitability and organic growth on Amazon.See how your TACoS stacks up, get expert advice on your Amazon growth strategy: https://bit.ly/3ZlHh6G Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonAds #TACoSMetric #AmazonSellerTips #EcommerceGrowth #amazonadvertising Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - ACoS vs TACoS: What Should You Track?00:41 - Understanding ACoS and ROAS on Amazon01:50 - Why Profitability is More Than Just ACoS02:55 - What TACoS Really Measures04:02 - Example: 10x Ad Spend with Same TACoS05:45 - Why Stable TACoS Shows Real Brand Growth06:46 - Healthy TACoS Range for Most Sellers07:17 - Other Metrics: P-TACoS, POAS, and When to Use Them08:01 - The Final Word: ACoS is Not Enough----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Rachel and Dalton share their journey from mastering free advertising to teaching others how to succeed in online business. They discuss the rapid creation of a course after a podcast appearance, highlighting the importance of seizing opportunities and taking action in entrepreneurship.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Nearly 40% of Gen Z now chooses Pinterest over traditional search engines, and a growing number of this demographic is shifting to the platform to escape the chaos found in other social apps. The company's VP of Ads Product Marketing, Julie Towns, reveals why this cohort's innate desire for creative expression and curation is also driving this shift. Another growing audience for Pinterest? Men who now represent over a third of the platform's users, seeking everything from Pilates routines to parenting advice.Plus, we dig into how the platform's "taste graph" of 500 billion human-curated pins predicts trends a year in advance, and what brands can expect to drive Spooky Season sales. Where Shopping Is Calming AgainKey takeaways:Gen Z chooses Pinterest for visual search and identity discovery over doomscrolling platformsMen comprise over one-third of users, redefining masculinity through wellness and parenting contentPinterest's trend predictions are 80% accurate, forecasting cultural shifts nearly a year aheadPinners are 7x more likely to purchase saved products than unsaved itemsPerformance Plus campaigns deliver 15%+ increases in return on ad spend for brands[00:09:48] "Pinterest is providing an antidote for Gen Z to the intensity and kind of doomscrolling experience that they're having on other social platforms... Gen Z are coming to Pinterest specifically to discover who they are through this act of curation." - Julie Towns[00:19:43] "We predict trends almost a year out because we have these trendsetters, trend spotters who are doing the pre-curation months and years in advance... our trends often last two times longer than the trends you see on other social platforms." - Julie Towns[00:15:28] "Men are really redefining masculinity, and they're doing that through self-discovery... searches for things like Pilates workouts are up over 300%, father and child activities up almost 400%." - Julie TownsIn-Show Mentions:Future Commerce's New Modes Report (77% of AI-using shoppers include Pinterest in their journey)Pinterest Fall Trend Report (uncommon Halloween costumes up 200%, Pilates searches up 300%)Insiders #210: Spooky Commerce - What Halloween Shopping Trends Tell Us About Modern CultureMarshall McLuhan on the Future Commerce PodcastAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Next Level Revenue Formula with Kyle Mealy   Business growth doesn't have to be complicated. In this episode of Profit Answer Man, I welcome back Kyle Mealy, Fractional Chief Revenue Officer and author of The Next Level Revenue Formula. Kyle has helped small businesses double their top line and, in many cases, 10x their profit by applying simple math to sales and marketing.   We dive into the new world of GEO (Generative Engine Optimization), niching through the “Snow Globe Economy,” and the power of his Revenue Cascade framework. This isn't abstract theory—it's practical math that shows you where your leads are leaking, how to align your EOS scorecards, and how to make sure revenue actually turns into profit.   Key Lessons from Kyle:  GEO > SEO. SEO alone won't cut it anymore. Buyers are finding answers through AI-driven engines and social platforms. To win, you need to focus on thought leadership, trust, and influence where your niche actually lives. The Snow Globe Economy. Kyle calls today's business landscape a snow globe—self-contained worlds where ultra-niche companies thrive. The key is to niche by problem. Even if your product isn't narrow, you must get crystal clear on the specific problem you solve better than anyone else. The Revenue Cascade. Sales and marketing aren't separate—they're two sides of the same coin. Kyle's Revenue Cascade simplifies lead flow into measurable stages. By tracking conversion at each step, you quickly see where leaks are happening and where to focus your efforts. ROASS vs. ROAS. Traditional ROAS (Return on Ad Spend) ignores profitability. Kyle's upgrade—ROASS—puts revenue on top and marketing + sales below. If your operations eat up the rest, you could be running at break-even or worse. This simple math makes sure “growth” isn't draining your profit. Scorecards That Predict Cash. Many EOS scorecards track metrics that don't correlate to profit. Kyle emphasizes designing scorecards that align directly with your P&L and forecast cash flow 8 weeks out. Done right, your scorecard becomes an early-warning system for profit and growth.   Key Takeaway: Profit doesn't come from more tactics—it comes from simple math. By mapping your buyer journey with the Revenue Cascade, calculating ROASS to protect margins, and aligning your scorecard to predict cash, you can stop guessing, plug leaks, and scale your business with clarity and confidence.   About Kyle Mealy: Kyle Mealy is a small business Fractional Chief Revenue Officer. His clients have achieved an average of 35% year-over-year top-line growth, with many experiencing 10x profit improvements.   Links: https://www.readyforthenextlevel.com/ ENRG - https://enrg.life/   Conclusion: As Kyle reminds us: “Measure first, strategy second.” Too many business owners chase tactics—Facebook ads, new sales hires, trade shows—without knowing the math behind them. When you build your Revenue Cascade, calculate ROASS, and align your scorecard with profit, you stop guessing and start scaling with clarity. Profit isn't magic—it's math. And when you know the math, you win the game of business.   #ProfitFirst #CashFlowFix #RevenueCascade #ROASS #GEO #SmartScaling #BusinessProfit #OwnerPay #BusinessClarity #ProfitMindset   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

In this episode, we dive into how AI is reshaping Amazon store management and the critical importance of focusing on profitability over just top-line revenue. Jerry Vida, Co-founder of Peak ROAS, shares how his agency helps seven- and eight-figure brands scale by leveraging AI to streamline time-consuming tasks like PPC and listing optimization. He explains why a clean ad account structure eliminates wasted ad spend and offers a 90-day profit guarantee for new clients.Topics discussed in this episode:  How focusing on profitability beats chasing top-line revenue.Why PPC optimization and listing updates are the biggest time bandits.Why manual, repetitive tasks hurt business growth and efficiency.How internally built AI agents streamline listing copy and A/B testing.What an aggressive A-B testing schedule does for conversion rates.How restructuring a messy ad account leads to massive profit jumps.What is required for an ideal customer for high-impact changes.Why an ad account restructure redirects up to 70% of wasted spend.How new sellers can use ChatGPT to get up to speed fast.What a 90-day no-risk profit guarantee means for new clients.Links & Resources Website:  https://peakroas.ai/LinkedIn: https://www.linkedin.com/in/jerry-vida-255719126/LinkedIn: https://www.linkedin.com/company/peakroas/Get access to more free resources by visiting the show notes at https://tinyurl.com/mr2rpb9u______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

The game-changing insight for scaling a real estate business without massive expense starts right here. Inside this mastermind recap, we expose how top operators use a radical real estate lead conversion strategy to 4X your real estate business volume using the Follow Up Boss system. You don't need to spend more on ads; you need to shift your focus from "salesperson" to real estate owner and implement the right systems.This episode dives deep into the strategic levers that separate the million-dollar operations from the struggling agents. We reveal the secret of the Hybrid agent investor model: a high-profit strategy combining traditional retail with the lightning-fast wholesaling real estate cash flow.Discover the non-obvious operational truths that allow a single team to handle 100 contracts a month:✅ Real estate lead conversion strategy: Learn how optimizing just two levers can instantly multiply your current business volume.✅ The Hybrid Model: Understand why the high profit margins on the investing side (double retail's rip) and the rapid wholesaling cash cycle (36 days) are the key to consistent growth.✅ Systemization: Why the move from a basic IDX website to a modified CRM like Follow Up Boss is the essential next step for real estate business scaling and efficiency. We discuss Follow Up Boss action plan setups for automating deal flow.✅ Future-Proofing: An exclusive look at how top operators are preparing to automate real estate listing coordination with AI, dramatically cutting administrative costs.✅ The Mindset: How to achieve the crucial shift from salesperson to real estate owner mindset for sustained, low-cost growth.Ready to Get more leads & conversion without doing additional marketing even with low website traffic? This is the blueprint for the serious real estate professional.

The Amazon/Alphabet/Meta triopoly is on track to record real growth of 89.1% between 2020 and the end of 2027, almost five times faster than all other media owners combined, according to WARC's Q3 2025 global forecast. WARC's James McDonald and Alex Brownsell crunch the numbers.

Nathan brought Jay back to dive deeper into the intricacies of LinkedIn advertising, discussing the challenges and strategies involved in B2B marketing. From the differences between B2B and B2C marketing, the significance of budget allocation in ad campaigns, and best practices for optimizing LinkedIn profiles, Jay shares his journey into digital marketing, emphasizing the role of targeted messaging and audience understanding in successful campaigns. They also chat about AI. Watch the full episode.  Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertise: Building successful social media ad campaigns that drive results. Website: https://yamaro83.com/ Social: https://www.linkedin.com/company/yamaro-83/   On November 13, the best business conference in the Pacific Northwest #letsconnectconference. Check it out, https://letsconnectpnw.com/2025-conference/. Get your tickets. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.  

In this episode of the Transform Sales Podcast: Sales Software Review Series, Dave Menjura, Marketplace Specialist at CloudTask, sits down with Andrey Kholkin, CTO at Weberlo, to discuss how Weberlo, a robust tracking and attribution platform, helps businesses optimize their advertising budgets and enhance campaign performance. Andrey shares how Weberlo began as a personal project designed to address common challenges in tracking ad effectiveness, such as lost data from pixels and unreliable attribution windows. Weberlo solves these challenges by accurately capturing and attributing customer interactions across multiple channels, providing lifetime attribution, and integrating seamlessly with major shopping carts and ad platforms. Listeners will discover how Weberlo significantly improves advertising ROI by clearly identifying which ads and channels generate sales, enabling businesses to confidently allocate budget towards high-performing campaigns and swiftly discontinue ineffective ones. Andrey demonstrates how Weberlo's detailed dashboards provide actionable insights into ad spend, Return on Ad Spend (ROAS), geographic performance, device usage, and conversion rates, delivering real-time data essential for strategic decision-making. Find out how Weberlo can streamline your advertising efforts, reduce costs by 10-20%, and ensure accurate tracking of every dollar spent. Andrey emphasizes the ease of setup, intuitive user experience, and Weberlo's commitment to providing businesses with comprehensive data to power their marketing strategies. Try Weberlo here: https://software.cloudtask.com/weberlo-e20b63 #TransformSales #SalesSoftware #Weberlo #AdOptimization #AttributionSoftware #MarketingROI #Tracking #SalesInsights

Ever wonder how founders are actually using AI in their businesses—and in their lives—without getting lost in the hype? In this episode, I'm joined by Adam Callinan, founder of Pentane, to talk about how he's thinking differently about AI, growth, and performance in both business and life. Listen in as we dig into how AI is changing the SaaS founder experience, how to approach Q4 ad strategy rationally, and how to identify the invisible relationships in your marketing data. Plus, Adam shares what it's like working with a coach, how that's shaping his performance, and how he's balancing AI usage with well-being. You can find show notes and more information by clicking here: https://tinyurl.com/2s6uxvrw  Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

In today's MadTech Daily, we discuss double-digit growth ahead for digital adspend, Alibaba unveiling a multimodal AI, and eBay moving to buy Tise. 

In this episode, I dive deep into the state of veterinary marketing in 2024 alongside Trace, our Gen Z marketing guru and Customer Success Manager. Drawing from our hands-on experience managing over $600,000 in monthly ad spend and working with 50–60 veterinary practice owners each week, we break down what's working, what's not, and how you can set your practice up for success in today's fast-changing landscape. We cover everything from adapting to seasonality and economic shifts, to leveraging the latest digital platforms and creating messaging that truly converts. We start by exploring the unique challenges and opportunities facing veterinary practices right now — like how seasonality and economic trends impact client behavior, and why it's crucial to plan your marketing proactively rather than reactively. I share actionable strategies for staying ahead of slow periods, monitoring local trends, and making sure your campaigns are always ready to deploy when you need them most. We also talk about the massive impact of organic social media and video content, especially for reaching Gen Z and Millennial pet owners who are living on platforms like Instagram and TikTok. I give you practical tips for showcasing your practice authentically, testing content organically, and remixing what works to maximize engagement. Paid advertising is another big focus in this episode. We dig into the nuts and bolts of Google Ads, Performance Max campaigns, and the often-overlooked power of display ads. I walk you through setting realistic budgets, targeting the right demographics, and tracking your results for true ROI. Plus, we discuss the importance of direct response messaging, unique offers, and building a nurture funnel that actually converts leads into appointments. And of course, we can't ignore the evolving search landscape — so we cover why your Google My Business profile still matters, how AI is changing the way clients find you, and the critical role of reviews in building trust. Finally, I share insights on outbound marketing, the vital importance of well-trained CSRs, and how to avoid common pitfalls that hold practices back. We wrap up with a look at the future — highlighting the growing role of AI, the need for proactive planning, and the value of a strong partnership with your marketing team. Whether you're looking to optimize your current strategies or future-proof your practice, this episode is packed with expert insights and actionable advice to help you thrive in 2024 and beyond.

In the dynamic world of e-commerce, staying ahead of the curve is crucial for success. This episode of Tech Diva Biz Talks features Dave Valentine, a seasoned entrepreneur and Chief Revenue Officer at Finch, a performance agency specializing in digital advertising for e-commerce brands. With a track record of nine successful exits from 11 firms, Dave brings a wealth of experience to the table.Dave shares groundbreaking insights on:The seismic shifts in e-commerce advertising due to AI integrationUnconventional tactics that are yielding impressive results for brandsThe future of digital advertising and how to prepare for itLearn how to scale your ad spend without sacrificing your return on ad spend (ROAS). Dave reveals:The power of mixed media modeling for precise budget allocationHow to leverage IP-based attribution for comprehensive customer journey trackingThe importance of balancing educational content with direct purchase campaignsCreative Strategies for Tough MarketsDiscover how Dave turned around a struggling B2B firm with an innovative "try before you buy" approach, resulting in explosive growth during the pandemic. This success story showcases the power of thinking outside the box when faced with challenging market conditions.Dave predicts a significant shift in digital advertising, emphasizing:The declining effectiveness of interruption-based advertisingThe growing importance of building trust through consistent, valuable contentHow brands can prepare for these changes nowVisit https://www.finch.com. Book time with Dave directly to discuss a paid ads ecomm strategy Send us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Content Creator MachineThe integrated all-in-one online marketing, business tool/platform.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend. Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results. He also reveals strategies for scaling faster, creating winning ad creatives, and preparing for Q4 growth.Topics discussed in this episode:  Why brands hit scaling walls with ad spend. How doubling down on winning ads works. What role AI plays in advertising today. How to balance new creative concepts with iterations. What the M3 method reveals about campaign performance. Why understanding user behavior drives optimization. How proper agency onboarding sets success. What compensation structure aligns agency goals. Why brands need scaling readiness first. How proactive Q4 planning determines success. Links & Resources Website: https://themoonlighters.com/LinkedIn: https://www.linkedin.com/in/sampiliero/X/Twitter: https://twitter.com/SamPilieroInstagram: https://www.instagram.com/sampiliero/YouTube: https://www.youtube.com/@SamPilieroGet access to more free resources by visiting the show notes athttps://tinyurl.com/25rmx7hwSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

On today's podcast episode, we discuss the biggest discrepancy by device with regards to where we spend our time versus how many ad dollars are aimed there, why social players want to take a page from YouTube's CTV playbook, and why sub OTT's unusual path to advertising has created major misalignments. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Forecasting Writer, Ethan Cramer-Flood, and Senior Analyst, Minda Smiley. Listen everywhere and watch on YouTube and Spotify.   Reports mentioned in this episode:  US Social Ad Spending vs. Time Spent 2025 US Time Spent vs. Ad Spending 2025   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-ad-dollars-attention-mismatch-the-big-screen-ad-spend-gap-youtube-ctv-edge   © 2025 EMARKETER   Got an ecommerce challenge? Awin has you covered. With Awin's affiliate platform, brands of all sizes can unlock endless marketing opportunities, reach consumers everywhere, and choose partners that fit their goals. Control costs, customize programs, and drive real results. Learn more at awin.com/emarketer.

In today's MadTech Daily, we discuss Dentsu weighing sale of global unit, YouTube and Fox striking a short-term deal, and Omnicom surpassing WPP in UK ad spend.

Most founders spend their first dollars on ads.Luke Hartelust did the opposite—and it worked.Before he even launched MNLY, a men's precision health brand, he secured a six-figure partnership with HYROX. No ads, no gimmicks—just a bold marketing play that gave him instant credibility, an audience of thousands, and a 2.2x ROI.In this week's episode, Luke shares his capital-efficient marketing playbook: ✅ How to use partnerships to buy trust and attention ✅ Why community is the most underrated growth channel ✅ How equity-based influencer deals can outscale ad budgetsThis is how Luke turned MNLY into a fast-rising DTC brand without a single paid ad campaign.

Most businesses don't realize they're losing money until it's too late. In this episode of the Marketing Boost Solutions Podcast, we uncover the silent drain… the hidden ad spend inefficiencies quietly costing companies millions each year. My guest, Justin Rashidi, founder of SeedX, has built a career helping businesses spot these leaks and turn wasted budgets into profitable growth. Through his agency's data-driven audits, Justin has uncovered shocking insights that prove even established brands unknowingly bleed cash through overlooked marketing inefficiencies.Together, we dig into the pitfalls most companies miss, the early warning signs of misallocated budgets, and real-world stories where wasted spend was transformed into high-ROI campaigns. Most importantly, Justin reveals one powerful step you can take today to stop the bleeding and make every marketing dollar work harder for your business. If you're investing in digital ads, this episode is your wake-up call. It's time to turn hidden waste into real revenue.

Overthinking is the number one enemy when leading effectively and creating powerful content. With all the information and training available within the network marketing business, it's easy to become overwhelmed.But when you start with what comes naturally, the process feels less like a chore and more like an extension of yourself. And that is how you build an authentic brand.In another Diamond Life Mentor Uncut episode, Balazs W Kardos answers a question from his community about analysis paralysis and ad spend strategy. As one of his members enjoys doing ads, he says that it is a perfect way to consistently apply what she knows and work with others who do the same.Instead of trying to be perfect from day one, he wants you to approach ads like a controlled experiment. Start with a small, manageable budget by reinvesting a portion of your sales into the ad spend.Balazs also emphasizes that ads are only as effective as the content and brand they point to. Your goal is to attract people who are a natural fit for you and your business. Define your brand voice and set expectations about your ideal team members so your ads not only show the product you're selling, but also who you are. "You're going to pick a percentage of your commission that you generate from a direct sale that you will reinvest back into your ads. Depending on your financial situation, 10%, 20%, 50%, I would even say 50% would be smart, because you'll scale faster." - Balazs W KardosListen to this episode to focus on your strengths, master the fundamentals of ads, and grow from $300 to $10k through a strategic blueprint.Key Diamond Nuggets In This Episode:How can you prevent analysis paralysis as a leader and content creator?Why are context and personal alignment relevant to running a business?How can you master ads with a strategic ad spend?Why build a team of like-minded individuals?How can you reinvest in ads?What is the role of content and branding in your ad results?Want a Personalized Plan for Business & Life Optimization?Book A FREE Call Connect with Balazs W Kardos:WebsiteFacebookThe Diamond Life CommunityLinkedInYouTubeInstagramThe Diamond Life Mentor Instagram

INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //This episode breaks down how one client 10Xed their Meta ad spend — not through hacks or holiday sales, but by finding a high-converting offer, reframing their message, and matching it to the right creative and bid strategy.You'll learn:- How the right framing can outperform the exact same offer.- Why price elasticity is about category thresholds — not discounts.- How manual bidding helped safely scale spend 10X without overspending.- What to consider when ordering inventory after a spike in demand.- How “explore” and “expand” thinking creates durable, scalable funnels.- The compounding role of brand positioning, product development, and testing discipline.If you're responsible for scaling revenue and ROAS inside an eCommerce brand, this episode offers a tactical, realistic framework for how to unlock the next level of growth — and how not to blow it when it shows up. //CHAPTER TITLES:00:01:02:23 - Andrew Discusses Clients Broken Ad Account00:05:29 - Importance of Price & Offering Testing00:10:15 - Why You Should Think More About Shipping00:12:44 - How You Should Market Your Products00:16:37 - What Core Problems Does Your Product Solve?00:23:19 - Creative Angle Campaigns00:37:23 - Inventory Control & Ordering//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Today, Eitan Koter is joined by Rich Kahn, CEO of Anura.io, and a veteran in the digital marketing world. With over 31 years of experience and multiple multimillion-dollar companies under his belt, Rich has spent the last two decades focused on solving one major problem: ad fraud.He's also been named an Ernst & Young Entrepreneur of the Year for Technology, which speaks to the level of trust companies place in his work.In this episode, Rich and Eitan talk about a challenge most marketers face without even realizing it. Whether you're running paid media, using affiliates, or investing in programmatic ads, a portion of your traffic is likely fake. Rich says the average is around 20 to 25 percent, and it can be much higher depending on the channel.He explains how bad traffic gets through, what to look for, and why things like CAPTCHA don't offer much protection anymore. You'll hear about the tactics fraudsters use to get paid, including human click farms and bots that mimic real users. More importantly, Rich shares what brands can do about it.He walks through how Anura helps companies figure out where fraud is coming from, how much damage it's causing, and how to stop paying for traffic that doesn't convert. It's not about big teams or complex systems. In most cases, it starts with a simple tag on your site and a clear plan of action.If your team is putting budget into digital ads and wondering why results aren't lining up, this episode will help you understand where that money might be going.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Rich Kahn, CEO and Co-Founder at Anura.ioRich Kahn's LinkedIn | Anura.ioWatch the full Youtube video here:https://youtu.be/jtylO3eGgE0Takeaways:

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What marketing strategies are actually working in 2025? Karla Singson shares standout tactics from a DC Mexico meetup she hosted, where 6- and 7-figure founders revealed how they're landing clients organically through Facebook groups, trade show podcast hacks, and thoughtful LinkedIn comments (no ad spend required). We also dive into Karla's own playbook: how she's built multiple businesses around authenticity, reputation, and smart delegation. She shares tips for handling sales calls, choosing offers that sell themselves, and why relationships (not reach) are her #1 growth lever. LINKS: Karla's Facebook (https://www.facebook.com/karla.singson) Karla's Instagram (https://www.instagram.com/karlastefan/) Karla's Business (https://proximityoutsourcing.com/) Dennis Yu's “Dollar a Day” Strategy (https://dennisyu.com/category/dollar-a-day/) Connect with generous global entrepreneurs (https://dynamitecircle.com/) Founders getting together in Bangkok this October for DCBKK 2025 (https://docs.google.com/document/d/1GFaF1Vj7I7H0f5BmGYuyoaGuEdMCo-3CkBnVDuaSwrI/edit?usp=sharing) Read Dan's book “Before the Exit” (https://www.amazon.com/Before-Exit-Thought-Experiments-Entrepreneurs-ebook/dp/B07BN2KD1J) Share your story/sponsor the pod (https://forms.gle/gKZFuwReHSvg8LD48) CHAPTERS: (00:00:13) Intro: Affordable Marketing for Scrappy Founders (00:01:29) Karla's Business Portfolio: From Flowers to Facebook Funnels (00:05:00) Why Founders Struggle to Delegate (00:10:17) 3 Low-Cost, High-Impact Client Acquisition Channels (00:12:59) Organic Facebook Marketing Still Works (Here's Why) (00:15:34) The 400% Revenue Trade Show Hack (00:18:29) How to Capture Leads by Commenting on LinkedIn (00:21:17) Why Most Founders Are Hesitant to Run Ads (00:22:50) The Rise of Hyper-Authenticity (00:26:30) Why In-Person Still Matters (But Not for the Reason You Think) (00:27:25) The '10 Industry Friends' Strategy for Rapid Growth (00:34:41) Why Karla Keeps a Business Portfolio (Not Just One Focus) (00:36:30) The “Duh” Test for Business Ideas (00:38:46) Sales Calls: What Actually Works in 2025 (00:38:54) Building Rapport That Converts (No Cringe Small Talk) (00:41:23) Refunds, Guarantees, and the Power of Reputation (00:42:11) Lessons from a Business Partnership Gone Wrong (00:45:31) Why Golf Is the Best Business School (00:48:05) Playa del Carmen as a Business Base: Pros and Cons (00:52:37) Karla's Love Letter to DCBKK CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Marketing to High-Dollar Clients (https://tropicalmba.com/episodes/marketing-to-high-dollar-clients) $1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue (https://tropicalmba.com/episodes/million-from-linkedin) Niche B2B Content = Big Revenue on YouTube (https://tropicalmba.com/episodes/b2b-content-youtube) 50/50 Partnerships: Saying the Quiet Part Out Loud (https://tropicalmba.com/episodes/50-50-partnerships)

We just got back from the most powerful week in advertising—and it wasn't in New York or L.A., it was on the beaches of France. In this episode, we break down the 3 biggest takeaways from Cannes Lions 2025 that every YouTube creator needs to know. From why brands still struggle to measure creator impact, to the rise of deficit-financed YouTube series, to a major shift from the attention economy to the connection economy—this is what the future of the creator business looks like. Learn more about your ad choices. Visit megaphone.fm/adchoices