Podcasts about ad spend

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how data, strategy, and performance marketing are helping businesses scale more efficiently in an increasingly competitive digital landscape. Joining us is Niveditha Dasyam (Niv), Founder of Elevon. Niv shares how businesses can eliminate wasted ad spend, strengthen marketing foundations, and use data-driven decision-making to achieve sustainable growth. Key Highlights The Foundation of Performance: Niv explains the structural mistakes that cause businesses to waste advertising budgets. Competing with Bigger Brands: Niv shares how SMEs can win through smarter targeting and creative testing. The Future of AI Search: Niv discusses how businesses can stay visible as discovery shifts toward AI-powered platforms. From Freelancer to Founder: Niv reflects on why customized strategies outperform one-size-fits-all marketing approaches. Finding and Fixing Wasted Spend: Niv highlights how businesses can identify inefficiencies and improve campaign performance quickly. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

In the past 12 months, I've watched more eight-figure coaches turn off their ads and close up shop than ever before. Meta's Andromeda update completely wiped them out. In this episode, I walk through five lessons from spending over $20 million on Facebook ads — including the one that 99% of coaches refuse to learn because it's not about ads at all. I break down why polished, agency-style ads are dead on Facebook (even though they work on YouTube), how Andromeda completely flipped the targeting game so your ad copy is now doing the job that interest stacking used to do, and why you need 50 ads running, not five. I also get into why most "ad problems" are actually offer problems in disguise — and a simple test you can run right now to find out if yours is one of them. If your cost per booked call keeps climbing and you've been blaming the algorithm, this episode will show you what's actually broken. "The ad sells the click. The offer sells everything else."

Ryan Pineda and co-host Brian Davila sit down with Danny Bae to explore how he leveraged 20+ years of direct sales experience and his unique Korean-American background to build a 260,000-person global sales organization that generated over $400 million in Korean skincare revenue outside of Korea, while sharing lessons on leadership, network marketing, entrepreneurship, and scaling through people.⁣⁣Connect with Danny - ⁣https://www.instagram.com/dannybaeofficial/⁣https://www.instagram.com/weareriman/⁣⁣Watch the podcast with Brad Sugars - https://youtu.be/nxyAdptUGcw ⁣__________⁣Join our private mastermind for elite business leaders who golf. https://www.mastermind19.com⁣⁣Want to be featured on the Wealthy Way Podcast? Apply here https://www.wealthyway.com⁣⁣If you want to start your real estate investing business, we'll give you 1:1 coaching, seller leads, software, & everything you need. https://www.wealthyinvestor.com⁣⁣Tired of paying so much in taxes every year? We'll give you strategy, tax prep, and accounting all in one place. https://www.taylor-tax.com⁣⁣If you're a business owner who wants to get in peak physical shape, we can help! https://www.allproceo.com⁣⁣Join free Bible studies and workshops for Christian business leaders. https://www.tentmakers.us⁣__________⁣⁣Chapters:⁣00:00 How Danny Built $400M in Sales⁣06:09 Building a 260,000-Person Sales Force⁣11:03 Danny's Journey From Korea to Global Expansion⁣21:30 The Real Business Model Behind Network Marketing⁣28:45 Ryan's Golf Caddy Referral Business Idea⁣38:15 Why Word-of-Mouth Beats Paid Advertising⁣47:50 The Biggest Myths About Network Marketing⁣58:53 The Future of Riman & Scaling to Billions⁣01:10:15 Turning Ordinary People Into Entrepreneurs⁣01:16:05 Giving Average People an Above-Average Chance

2026 ist das Jahr, in dem AI im E-Commerce vom Buzzword zum echten Wettbewerbsvorteil wird, aber nur für die Shops, die wissen, an welchen Stellen sie wirklich einen Hebel hat. In diesem Vortrag zeigt Dr. Sebastian Decker, wie Onlineshops einen AI-gestützten Stack aus Google Full-Funnel-Kampagnen, intelligenten Funnels und Offerpages aufbauen, der bei niedrigen CPCs gleichzeitig AOVs deutlich erhöht und Conversion-Rates planbar nach oben zieht. Das Ergebnis: ein besserer ROAS und POAS, und das nicht nur über PMax, sondern auch über YouTube- und Display-Kampagnen für Onlineshops. Grundlage ist die Erfahrung aus über 300 Shop-Projekten und Multimillionen € an monatlichem Adspend bei EVOLVE Digital. Du bekommst kein theoretisches Modell, sondern konkrete Frameworks: Wie du Demand Gen vom Test- zum Profit-Channel entwickelst, wie du informative Keywords mit 8 %+ CVR und 5er-ROAS erschließt und wie du den Traffic auf eine hochkonvertierende Landingpage führst, mit der du deinen aktuellen AOV um 30 bis 100 % und deine Conversion Rate um bis zu 100 % schlagen kannst. Folgendes hast Du nach dem Webinar gelernt: - Wie du als Onlineshop Google zum größten Neukundenakquisitionskanal machst und damit Meta schlägst - Welche Landingpage- und Offerpage-Typen für deine Branche funktionieren - Wo AI in der Konzeption von Angeboten, Offerpages und Funnels einen 5–10x Speed-Vorteil bringt — und wo sie Conversion zerstört - Wie du Angebote psychologisch so konstruierst, dass AOV, CVR und DB2 in deinem Shop gleichzeitig steigen - Welches Setup aus Kampagnen, Angeboten und Landingpages bei 4–5-stelligen Tages-Adspends stabil skalieren Zielgruppe: - Onlinehändler und D2C-Brands zwischen 1 – 30 Mio. EUR Jahresumsatz - Brands, die 10.000 EUR und mehr monatlichen AdSpend bei Meta haben und unabhängiger von Meta sein wollen

In this episode, we dive into the challenge of rising customer acquisition costs and how smart online brands use first-party data to stay competitive. Tiago Costa, CEO of clustie.ai, shares how his platform uses artificial intelligence to predict high-value buyers and automatically improve ad results on Facebook and Meta channels. He is joined by brand owner Raphael Tomé, who explains how he used this tech to cut his ad costs, boost his profits, and quickly scale his e-commerce business. Topics discussed in this episode:  How AI simplifies building and launching online stores today. What metrics to fix before you try to scale ad spend.Why single-product shops are growing quickly in the US.Why traditional marketing agencies fail to scale ad results.How audience intelligence tools lower customer acquisition costs.What problems occur when running too many active ad campaigns.How syncing Shopify data with Meta improves targeting precision.Why human support remains critical alongside AI software tools.What product-audience matching does for specific item sales.How to scale products internationally using predictive data models.Links & ResourcesWebsite: https://clustie.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/56sr2z44I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

You don't need followers or an ad budget to make money on TikTok Shop. Neil Twa dives into the creator-to-commission model that lets you generate revenue without a following. Two sellers, different scales, same model. One is a husband-and-wife team running a home organization brand on Amazon, pulling in $10K/month. The other, a seven-figure operator, both leveraging TikTok's affiliate marketplace. List your product, set your commission, and let creators do the rest. These three moves work whether you're just starting or scaling your business. The High Voltage Business Builders Podcast breaks it all down.

Can you build a B2C app to 6 million users with no advertising? Colin Hodge did it when he co-founded Bang with Friends — a dating app that went viral purely through word of mouth — because he understood the psychology of his users so precisely that they couldn't help but share it. In this episode, Sophia Matveeva speaks with Colin Hodge — entrepreneur, growth expert, and author who has scaled businesses to over 100 million users. He co-founded a viral dating app, served as Chief Growth Officer for 17Live, Asia's leading live-streaming app, and re-acquired his own startup after selling it, growing it into a top 5 US dating app. But this episode is not really about dating apps. It is about the one thing that separates products that grow from products that stagnate: understanding your users deeply enough to build something they cannot stop sharing. You'll learn: The overnight pivot that took a failing startup to a million users in three months Three practical techniques for getting inside the mind of your user, even if you are nothing like them Why the best user interviews feel like anthropology rather than sales Why critiquing your own product before user interviews makes you a dramatically better listener Timestamps:  00:00 - Introduction: How Bang with Friends went from zero to 1 million users 04:51 - How a bad date launched Colin's biggest business success 08:48 - The pivot: From friends of friends to "Who has a crush on me?" 11:07 - Reaching 1 million users in 3 months with zero ad spend 14:36 - Lessons for boring businesses from a scandalous dating app 18:35 - Three methods to understand users who aren't like you 20:59 - Method 1: The method acting technique - Live your user's life 22:50 - Method 2: Build detailed personas beyond demographics 26:55 - Method 3: User research as an anthropologist, not a salesperson 27:52 - How to suppress your founder instinct and actually listen Free AI Mini-Workshop for Non-Technical Founders: Learn how to go from idea to a tested product using AI — in under 30 minutes. Get free access here: techfornontechies.co/aiclass Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Listen to our podcast on: Apple Spotify YouTube Audible Pandora Transcript: https://www.techfornontechies.co/blog/304-how-one-founder-went-from-zero-to-6-million-users-with-no-ad-spend

Shoot us a Text.Episode #1336: Chinese automakers quietly prep a Canadian invasion, dealers ramp up ad spend amid tariff uncertainty, and even the Cozy Coupe gets an EV twistShow Notes with links:Chinese automakers are laying the groundwork to enter Canada, with hiring, vehicle sightings, and dealer conversations signaling real momentum. With a new 49K EV import quota opening this year, brands like BYD, Geely, and Chery are positioning early for market entry.Geely's Zeekr brand is already hiring senior leadership in Toronto, signaling active plans for sales, service, and dealer network development.Chery is testing vehicles in Toronto and courting Canadian dealers, even flying some to the Beijing Auto Show to build early relationships.BYD is moving fastest on retail, aiming to open as many as 20 stores this year through local partnerships.Despite the activity, no official quota allocations have been issued yet, and sales likely won't begin until late this year.Rising tariffs and shifting inventory levels are putting dealer marketing back in the spotlight. As uncertainty creeps into pricing and supply, dealers are leaning harder into advertising to guide consumers.Dealers spent $9.22B on advertising last year, up 4% and nearing pre-pandemic levels as the market stabilizes.Digital dominates, capturing 73% of ad budgets, with third-party listings, search, and social leading the chargeDealers spent an average of $705 per new vehicle sold on advertising, still well above pre-pandemic levels despite a slight year-over-year dip.Third-party listing sites alone captured over 20% of total ad spend, making them the single largest channel in dealer marketing budgets.“The future of the U.S. auto industry is murky… effects are difficult to quantify,” said NADA Chief Economist Patrick Manzi.Even the toy aisle isn't immune to the EV transition. Little Tikes is giving its iconic Cozy Coupe a plug-in twist, introducing a playful charging station that mirrors the real-world shift from gas pumps to electrons.Little Tikes launched a $33 “Cozy E-Charging Station” accessory for its classic Cozy Coupe, aimed at kids ages 18 months to 5 years.The plug fits right into the existing fuel door, signaling how seamlessly EVs are replacing gas—even in pretend play.The Cozy Coupe itself still runs Flintstones-style, powered by kids' feet—not batteries.The toy has sold up to 500,000 units annually at its peak, making it one of the most recognizable “vehicles” in America.At $65 for the car, it may be the cheapest “EV” on the market, even if range is limited to the living room.Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast  as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

264 | Jakob Schell ist das Marketing-Brain hinter Deutschlands größten Newslettern. Wie macht man heute gutes Online Marketing?Hier geht's zu Jakobs neuem Kurs: https://noble-advertising.com/digitaleoptimistenPartner dieser Folge:ebay.comPrüft, wie Live-Commerce euer Business voranbringen kann. Keine Verkaufsprovision für neue Live-Seller in den ersten 6 Monaten. Mehr Infos: ebay.de/startliveClockodoBesseres Time-Tracking jetzt besonders günstig: https://www.clockodo.com/de/optimisten/Mach das 1-minütige Quiz und finde eine Geschäftsidee, die zu dir passt: digitaleoptimisten.de/quiz.Kapitel(00:00) Intro(02:24) – Was Alex falsch gemacht hat (07:08) – Sind Meta Ads in 2026 noch relevant? (17:55) – Der Köder muss dem Fisch schmecken, nicht dem Angler - Storytelling(26:43) – Wann starte ich mit Ads und wie viel Budget brauche ich?(47:42) – Creatives, AI und der Texteck eines Performance Marketers(57:30) – Jakobs neuer Marketing Kurs(62:19) Jakobs beste GeschäftsideeSo erreichst du uns:Sprachnachricht senden: https://www.speakpipe.com/digitaleoptimistenEmail schreiben: alexander@digitaleoptimisten.deLearningsVielfältige Creatives statt Meme-OnlyMemes alleine ziehen nicht die konvertierende Zielgruppe an; Ads brauchen inhaltliche Vielfalt und unterschiedliche Angles, um verschiedene Demografien zu erreichen. Die Fallstudie zeigt, dass Memes zwar gute Klicks bringen, die Conversion-Rate aber oft niedrig bleibt, weshalb Vielfalt der Hebel für Wachstum ist. Ohne unterschiedliche Formate bleibt der Zugang zu größeren Zielgruppen blocked.Ads als LernwerkzeugAds sind kein Wunderhebel; erst Zielgruppe, Pain Points und Product-Mitage-Fit klären, bevor breite Kampagnen starten. Sie können früh als Research genutzt werden, um Feedback aus der Masse zu bekommen und das Produkt entsprechend anzupassen. So ergibt sich eine klare Grundlage für weitere Marketing-Schritte.Primäre Metriken zuerst beachtenPrimäre Metriken wie Kosten pro Kauf, Kosten pro Sign-Up, Anzahl der Sign-Ups, Ad-Spend und Frequenz geben den wichtigsten Aufschluss, ob eine Kampagne läuft. Sekundäre Metriken wie CTR, CPM oder Hook- und Hold-Rates liefern Kontext, sollten aber nicht den Ausschlag geben. Fortlaufend prüfen, ob eine Creative eine hohe Hook-Rate hat, ohne ausreichende Klickrate – dann ist der Call to Action zu prüfen.Authentische Kommunikation und Tribe findenDie Werbung sollte den Menschen hinter dem Bildschirm helfen und nicht egozentrisch wirken; Founders Generated Content stärkt Authentizität. Die Storytelling-Analogie Obi-Wan Kenobi statt Luke Skywalker verdeutlicht, dass der Helfer-bzw. Begleiter-Charakter besser ankommt als die bloße Selbstdarstellung. Daraus folgt eine Marketing-Strategie, die auf Zielgruppen-Bedürfnisse fokussiert und Inhalte entsprechend authentisch vermittelt.Budget-Planung und ROI-DefinitionDie Budgetplanung basiert auf einer ROI-Definition: Break-even-ROAS festlegen und die nötigen Käufe pro Woche bestimmen, damit Ads Sinn machen. Beispiel: 20 Euro pro Kauf bei 200 Euro Ads-Budget pro Woche ergibt rund 10 Käufe pro Woche. Zusätzlich gilt: Die Lernphase endet typischerweise bei etwa 50 Events pro Woche; davor nicht mehr Budget blind hineinballern, sondern gezielt lernen und skalen.KeywordsMeta AdsFacebook AdsInstagram AdsConversion-RateROASwie starte ich Meta Ads als Einsteigerzielgruppe definieren Facebook Werbunglandingpage conversion rate erhöhenpixel tracking Facebook einrichten AnleitungCreativesUser Generated ContentHookAd-Testing

We audited an account last month that had spent $6,600 over 65 days without a single order. Bids looked fine. Keywords made sense. Match types were clean. Nothing in Campaign Manager pointed to a problem, because the problem wasn't in Campaign Manager.In this episode, I walk through a free report buried in Brand Analytics called Search Query Performance that most sellers have never touched. It breaks your top ASINs into a three-stage funnel: click rate, add-to-cart rate, and purchase rate, each one benchmarked against your category average. The whole thing takes about 20 minutes to pull.In this account, stage one was basically perfect. Click rate sat at 1.64% versus a 1.62% market average. People were finding the product and clicking. No issue there. Stage two is where it collapsed. Add-to-cart rate was 38.7% against a 47% market benchmark. For every 100 clicks, roughly 8 buyers who should have carted the product just didn't. Faded product images, size info buried past the mobile title cutoff, confusing variant pricing. Four separate listing problems creating one ROAS problem that looked like it belonged to the campaigns.Every single PPC dollar was working against a below-market conversion rate. No bid change in the world fixes that. Before you touch another bid, run that three-stage check. You might find out you've been optimizing the wrong thing entirely.#AmazonPPC #AmazonAds #BrandAnalytics #AmazonFBA #AmazonSeller #SearchQueryPerformance #ConversionRate #PPCStrategy #AmazonListings #AmazonAdvertising #PPCOptimization #AmazonFBATips #ACoS #ListingOptimization #EcommerceStrategy

Deine Agentur sagt, mehr als 500 Euro Google Ads Budget geht nicht. Das ist gelogen — und es kostet dich jeden Monat Mandate, die du nie siehst. Was du in dieser Folge lernst: - Warum der „Budget-Cap" ein bewusstes Täuschungsmodell vieler Agenturen ist - Wie Paketpreise mit inkludiertem Adspend funktionieren — und wer dabei wirklich profitiert - Warum günstige Keywords billig klingen, aber dein Wachstum systematisch sabotieren - Welche 3 Fragen du deiner Agentur sofort stellen solltest - Wie Kanzleien realistisch von 60.000 auf 600.000 € Jahresumsatz kommen

Most DTC brands are making million-dollar channel decisions based on attribution data that's fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone — breaks down what it actually takes to know if your ads are working. Spoiler: if you've been writing off YouTube based on MTA, you owe yourself a retest.Inside the episode:Why YouTube's true ROAS is 3.4X what the platform reports — and how Haus's 190-test study across 74 brands proved it (plus why your D2C numbers alone are only half the picture)The right time to start incrementality testing — it's not when you're huge, it's when your business gets complicated enough that turning off ads won't give you a clean answerHow StockX went from barely spending on YouTube to making it their #2 acquisition channel — by running geo holdout tests and acting on the resultsWhy Meta's optimization might be too good — and how brands like Jones Road are improving their iROAS by making changes that look worse in-platformThe surprise winner: AppLovin — Olivia came in skeptical of mobile game ad inventory and got data she didn't expectHaus's new DTC Basics tier — a lower-cost entry point so more brands can stop guessing which channels are actually driving growth Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! Chapters: [00:00] Intro clip — Olivia on treating incrementality as a report card vs. a growth tool[00:22] Introductions & background — Olivia's path from Starcom → TubeMogul → Netflix → Quibi → Sonos → Haus[06:55] What is incrementality? — The randomized controlled trial analogy; geo holdouts vs. click-based attribution[10:45] When should a brand start using incrementality? — The low-to-mid 8-figure inflection point; multi-channel complexity as the signal[15:34] Native platform lift studies (Meta & Google) — Are they worth it? Signal loss, CAPI, iOS 14.5 limitations[17:25] Geo holdout vs. user-level testing — Why Haus was "born out of the ashes of iOS 14.5" and went all-in on geo[19:37] How a Haus geo holdout test actually works — Data ingestion, experiment design, market matching, results[23:20] Actioning on incrementality data — Coaching leadership, making reallocation decisions, improving channel performance over time[26:02] How long should you run a test? — Why 2-week YouTube tests fail; 4–6 week minimums and the role of consideration cycles[27:19] Incrementality as an optimization loop, not a report card — Connor from Ridge, Cody from Jones Road Beauty, and the StockX story[30:42] Key metrics defined — iROAS, iCPA, incrementality factor, and why in-platform ROAS can mislead you[32:47] Branded search — Is it incremental? Simple Modern's 5% read, when Amazon bidding on your terms changes the math[35:57] Treatment window & post-treatment window (PTW) — How Haus structures tests for YouTube, Meta, and CTV; lagged effects explained[39:36] Consideration cycles & post-purchase surveys — Why your path-to-purchase report is probably shorter than reality[41:00] Halo effects: Amazon & retail — Why omnichannel brands that only measure D2C are understating YouTube's impact[41:58] The Haus YouTube study findings — The 3.42x incrementality factor; halo effects that doubled lift when Amazon/retail pulled in; Demand Gen vindicated[44:10] YouTube vs. Meta: how the channels differ incrementally — Meta's short payback window, the "too good at intent" problem, and why YouTube wins on halo effects[46:53] Surprises from the data — YouTube (not surprising to Olivia), AppLovin (very surprising), and why TV results swing wildly based on inventory type[50:16] The biggest levers to improve incrementality — Creative first (30–50% wins), then account structure, traffic composition, and spend level[51:46] A DemandGen campaign running on Gmail — A real audit story and why traffic composition can make a channel look broken when it isn't[53:13] Haus's new DTC Basics tier — A lower-cost entry point to measure D2C and Amazon across core ad channels[54:54] Wrap-up & where to find Olivia — Part two teased around the next Haus YouTube report Connect With Brett: LinkedIn: / thebrettcurry YouTube: / @omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links: Olivia's LinkedIn: /olivia-kory-50230812 Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Today in the business of podcasting:Netflix Co-CEO, President and Director Ted Sarandos called out podcasting as a bright spot in the company's Q1 2026 earnings, noting that internal data shows video podcasts are driving incremental engagement, with particular strength in daytime viewing and on mobile devices.Adobe has deepened its partnership with Speechmatics by adding on-device speech-to-text transcription to its Premiere video editing suite, processing an hour of audio in about 55 seconds at near-cloud accuracy while keeping all audio local to the device.Bumper co-founder Jonas Woost introduced the Bumper Score, a third-party audience verification metric that measures how well a podcast delivers ads to a verified audience on a 0-to-200 scale, drawing on hosting provider data, platform audience data, and episode-level retention data.The top 15 podcast advertisers spent an estimated $58 million in March 2026, down from $61.4 million in February, with sports podcasts dominating genre preferences across most of the top spenders, according to Magellan AI tracking data.Podnews compiled the podcasting-relevant winners from the 30th Annual Webby Awards, which this year featured expanded podcast categories, with a winners ceremony set for May 11.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Netflix Co-CEO, President and Director Ted Sarandos called out podcasting as a bright spot in the company's Q1 2026 earnings, noting that internal data shows video podcasts are driving incremental engagement, with particular strength in daytime viewing and on mobile devices.Adobe has deepened its partnership with Speechmatics by adding on-device speech-to-text transcription to its Premiere video editing suite, processing an hour of audio in about 55 seconds at near-cloud accuracy while keeping all audio local to the device.Bumper co-founder Jonas Woost introduced the Bumper Score, a third-party audience verification metric that measures how well a podcast delivers ads to a verified audience on a 0-to-200 scale, drawing on hosting provider data, platform audience data, and episode-level retention data.The top 15 podcast advertisers spent an estimated $58 million in March 2026, down from $61.4 million in February, with sports podcasts dominating genre preferences across most of the top spenders, according to Magellan AI tracking data.Podnews compiled the podcasting-relevant winners from the 30th Annual Webby Awards, which this year featured expanded podcast categories, with a winners ceremony set for May 11.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The IAB, in partnership with PwC, reports that digital audio ad spend reached a record $8.4 billion in 2025, a 10.2% year-over-year increase, with podcast advertising revenue climbing to $2.9 billion on 17.6% growth that outpaced the broader digital audio market.A Scalable newsletter analysis examines how Netflix's early video podcasting push has stalled, with the YouTube presence of major Netflix-exclusive shows beginning to atrophy as the platform makes no new big-ticket acquisitions, while YouTube says it has no plans to counter with exclusivity deals and is instead developing AI tools to help creators generate short clips automatically.Barrett Media's Garrett Searight argues that YouTube's new Shorts daily time-cap feature is less a crisis for podcast discovery than a prompt for independent creators to diversify their short-form video strategy and prioritize content quality across platforms like Instagram Reels and TikTok.Acast's 2025 year-end report shows full-year net sales growth of 29% year-over-year, with North American net sales up 50% in Q4, and the company closing the year with 429 full-time employees, up from 364 in 2024.A new Sounds Profitable study, Audio Primes: The Podcast Industry's Most Valuable Audience, profiles the segment of podcast consumers who listen to at least 75% of their content as audio, finding they skew younger, more educated, and higher-income than the broader podcast audience, with a webinar presentation from Tom Webster and Alberto Betella now available on Sounds Profitable's site and YouTube channel.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The IAB, in partnership with PwC, reports that digital audio ad spend reached a record $8.4 billion in 2025, a 10.2% year-over-year increase, with podcast advertising revenue climbing to $2.9 billion on 17.6% growth that outpaced the broader digital audio market.A Scalable newsletter analysis examines how Netflix's early video podcasting push has stalled, with the YouTube presence of major Netflix-exclusive shows beginning to atrophy as the platform makes no new big-ticket acquisitions, while YouTube says it has no plans to counter with exclusivity deals and is instead developing AI tools to help creators generate short clips automatically.Barrett Media's Garrett Searight argues that YouTube's new Shorts daily time-cap feature is less a crisis for podcast discovery than a prompt for independent creators to diversify their short-form video strategy and prioritize content quality across platforms like Instagram Reels and TikTok.Acast's 2025 year-end report shows full-year net sales growth of 29% year-over-year, with North American net sales up 50% in Q4, and the company closing the year with 429 full-time employees, up from 364 in 2024.A new Sounds Profitable study, Audio Primes: The Podcast Industry's Most Valuable Audience, profiles the segment of podcast consumers who listen to at least 75% of their content as audio, finding they skew younger, more educated, and higher-income than the broader podcast audience, with a webinar presentation from Tom Webster and Alberto Betella now available on Sounds Profitable's site and YouTube channel.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Matt Borka, founder of Company Growth Partner, a growth consultancy who helps founders and brands scale revenue with clarity, honesty, and systems that actually work.Through hands-on strategic partnership, Meta Ads media buying, and revenue and AI systems optimisation, Matt works as an extension of his clients' teams, bringing senior-level execution without the noise of a traditional agency.Now, Matt's journey from growing up in Hungary to managing over $9M in ad spend for American businesses demonstrates what's possible when sharp strategy meets lived experience and resilience.And while navigating burnout, failed partnerships, and redefining what success really means as a solopreneur, he's showing that sustainable growth starts with boundaries, self-trust, and doing business on your own terms.Here's where to find more:Websites: https://www.mattborka.com & https://www.companygrowthpartner.comFacebook: https://www.facebook.com/mtborkaLinkedIn: https://www.linkedin.com/in/matt-borkaIG: https://www.instagram.com/matt_borka________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:https://linktr.ee/unforgetyourself

Brandon Love is the founder of Bewilderment.com — a fragrance and art studio in Columbus, Ohio. He started the business at 17 and is now in his 11th year. When tariffs hit last year and his Facebook ad performance collapsed, Brandon came into the Inner Circle looking for a different way forward. It would have tanked most stores' sales;  he ended up doubling them instead. In this episode, he shares exactly what changed. Listen in and  learn: Why list segmentation unlocked the gold in Brandon's list How offering subscriptions changed cash flow How Brandon overcame tariff troubles The social media strategy Brandon never thought would work  This is a story about what's possible when you stop chasing new customers and go deeper with the ones you already have. ----------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

In this episode of Liftoff with Keith, we sit down with Anthony Blatner, Founder of Speedwork Social and a leading expert in LinkedIn B2B growth.Anthony shares a practical crawl-walk-run framework for companies looking to turn LinkedIn into a scalable demand generation channel. From founder-led content and employee advocacy to high-performing Thought Leader Ads, he explains how modern B2B companies are building pipeline without relying on expensive or ineffective campaigns.We also discuss why case-study driven content outperforms promotional messaging, how teams can activate their networks, and how startups can scale LinkedIn marketing without chasing trends.If you're a startup founder, marketing leader, or B2B growth team, this episode breaks down how to turn LinkedIn into a predictable revenue engine.Connect with Anthony Blatner: Website: https://speedworksocial.com/ LinkedIn: https://www.linkedin.com/in/anthonyblatner Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses' growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeithTikTok: https://www.tiktok.com/@keithnewman74 For sponsorship inquiries, please contact: sponsorships@wherewithstudio.com#B2BMarketing #LinkedInMarketing #DemandGeneration #StartupGrowth #SaaSMarketing #GrowthMarketing #FounderLedMarketing #DigitalMarketing #B2BStrategy #MarketingLeadership

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/jacob-ray ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Join Our Team: https://www.scalingwithsystems.com/careers

 On today's MadTech Daily we cover UK social media use falling as video apps rise, ad spend in Australia dropping 3% year-to-date despite a 22.5% streaming boost from the Nine Olympics, and WPP Media launching ‘YouTube 5K'.

Work With Me: https://go.scalingwithsystems.com/fb-ads ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers

Scaling your ads could be costing you more than you think! This episode reveals why bigger budgets magnify hidden flaws, shares how to find your real sweet spot, and explains the smartest tactics for profitable campaigns before raising your spend.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:29 Cost Dynamics of Lead Scaling09:00 Protecting Brand with Name Bidding11:30 Optimize Sales and Marketing Funnel15:50 Balancing Cost and Campaign ROI17:05 High Cost of Online Leads22:09 Advertising Fraud: Bots and Challenges25:07 Struggling with Costly Leads29:34 E-commerce Performance Metrics Optimization31:58 Misaligned Priorities Hurt Business==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Running ads shouldn't feel like a money pit.  I hear this all the time from six-figure founders. You know you need to run ads. You know that's how you're going to reach more people, grow faster, and stop relying on the algorithm to get in front of the right audience. But every time you think about actually doing it, you just don't.  Maybe you've lost money on ads before. Maybe you've heard horror stories. "Just test it and see what happens" feels reckless. So you put it off. I get it. And while I'm not here to tell you to ignore that instinct, I am here to show you a smarter way. In this episode, I'm walking you through a concept called self-funding your growth. The idea is simple: you use a low-priced offer to offset the cost of your ads so that by the time someone buys your bigger offer, you've already covered most or all of your ad spend. You're not spending money now and hoping it pays off later. You're building a list of buyers from day one, and the math works from the beginning. I'll break down the difference between tripwires and small offers, give you real examples of what to sell, and walk you through the three checks you need to make before you try this strategy. If you've been wanting to run ads but haven't been able to pull the trigger because it feels too risky, this episode is for you. RESOURCES MENTIONED IN THIS EPISODE: You've built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll break down what's quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you're ready for predictable revenue, you can save your seat here. Episode 38: Tiny Offers™ with Allie Bjerk My Newsletter HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Self-Funding Your Growth Removes Risk — The traditional approach to ads is spending money upfront and hoping it pays off in a purchase down the road. Self-funding flips that. You use a low-priced offer, either a tripwire after a free opt-in or a standalone small offer, to bring in revenue right away. That money offsets your ad spend as you go, so you're not gambling your savings on a future launch. 2️⃣ Buyers Are More Valuable Than Freebie Seekers — When someone pays, even $17 or $27, they're more invested. They open more emails, engage more with your content, and are far more likely to buy bigger offers down the line. Growing your list with buyers from day one is a completely different game than hoping freebie seekers eventually convert. 3️⃣ Keep the Lift Low and Solve One Specific Problem — The best low-ticket offers are simple, valuable, and easy to deliver. Think templates, toolkits, audits, or strategy sessions. You're solving one specific problem fast. And if you can test it with your existing audience first, you'll know it converts before you ever spend a dollar on ads.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

In this throwback episode of the Dealership Fix-It Podcast, I'm joined by Mike Shaug, founder of Premier Online Marketing, for a deep dive into PPC and paid media strategy built specifically for Powersports dealerships.We break down:Why paid search still outperforms “list it on a marketplace and hope”How to structure campaigns around inventory-level intentHow to avoid wasted spend from broad targeting and irrelevant queriesHow to use first-party dealer data to find more buyers (and re-market service/gear)YouTube strategy: skippable vs non-skippable, video length, and funnel placementWhy ad copy relevance + landing page alignment matters more than most dealers realizeIf you want more leads that actually convert — and fewer clicks that waste budget — this episode will help.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with Mike: https://www.linkedin.com/in/michael-shaug-80925920/ Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

 In this episode of "Run a Profitable Gym," fitness entrepreneur Daniel Purington reveals the system that produced these world-class stats at Woodslawn Fitness in Oregon:170 members$350 average revenue per member36-month length of engagementDaniel serves his members in just 2,000 square feet of space and has capped membership: He accepts just four new members per month.To acquire the clients he needs to say at his cap, he doesn't run lead ads. Instead, he uses a clever Affinity Marketing tactic to "replicate" his existing clients: Daniel hosts "retention events" for current members and encourages them to bring their friends and family to the barbecue.Daniel and host Mike Warkentin dig deep into the affinity plan at Woodslawn to offer up tips to help you earn more hot leads and high-value clients without spending a dollar on ads.Listen, then plan your own retention-boosting event infused with a clever dose of marketing.LinksTwo-Brain SummitGym Owners UnitedBook a Call0:01 - Intro2:51 - Affinity marketing process6:40 - “Seeding” Google reviews8:56 - Tracking and annual events plan19:30 - Dan's ARM and LEG23:55 - What to do first

You scaled your ad spend. Your ROAS had other plans. There's a specific kind of dread that sets in when you bump your Meta budget from $80 a day to $300 and watch your ROAS crater in real time. You do what any reasonable person would do. You blame the ads. New creative. New audiences. Maybe a strongly worded conversation with your ad manager. But here's the thing: your ads aren't the problem. This week on The Brand Marketing Show, I'm pulling apart the real reason scaling kills your ROAS — and it has everything to do with what happens after the click. In this episode, you'll decode: Why warm traffic forgives a mediocre product page, but cold traffic bounces in three seconds flat The compounding cost of running ads to a page that isn't ready (spoiler: it's not just lost sales — it's making your whole ad account worse over time) The five non-negotiable elements that convert cold traffic for premium brands — without resorting to fake countdown timers or desperate discount codes Real numbers from a real client: how restructuring one product page moved conversion rate from 1.8% to 4.1% in six weeks — same traffic, same ads, same product Whether you're currently scaling or planning to, this episode will change how you look at your funnel. ▶ Listen to the episode now     While you're here — a quick note on the $47 thing. If you listen to the episode and think "okay, I need to actually fix my product pages" — I've put together a short course that walks you through exactly how to do it. It's called High-Converting Product Page Design, and it normally sits at $197. This week, it's $47. That's less than most brands spend on ads in a single afternoon. But it could be the difference between bleeding money every time you try to scale, and finally running ads that actually work. → Grab the course for $47 (Don't sit on this one — the price goes back up.)   Links mentioned in this episode: If you'd like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy https://productpreneurmarketing.com/lets-talk   Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube  

Tech Diva Biz Talks is talking to a strategist who cuts through the noise like a laser. Ryan Burch is the Founder of Tobie Group, a consultancy built on one simple belief: businesses deserve better marketing.After running advertising campaigns for major Fortune 500 brands at eBay, Ryan saw firsthand how bloated budgets, buzzwords, and confusion often get in the way of real results. So he built something different. At Tobie Group, he delivers smart strategy, flexible support, and marketing that actually moves the needle.With 20+ years of experience across retail, healthcare, financial services, SaaS, education, and consumer products, Ryan brings a rare dual perspective; he's been on both the agency side and inside the pressure cooker of corporate teams. That's why he's known for simplifying the complex, cutting the fluff, and helping overwhelmed teams regain clarity.From paid media and SEO to CRM systems, marketing tech, and the new world of AI and automation, Ryan helps businesses stay competitive, sustainable, and dialed-in to what actually works, not what's trending this week.He also publishes Office Hours, a marketing newsletter for business owners who want practical insights without burnout, and he advises nonprofits and startups while breaking down classic ads for timeless marketing lessons.So get ready, because today, we're diving into the kind of marketing clarity every business owner needs.Tobie GroupAds Report CardSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDigital Marketing PlatformContent Creator Machine - The integrated all-in-one online marketing, business tool/platform.Altogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

Discover how to maximize your ad spend and improve ROAS with AI-powered strategies. From predictive analytics to hyper-personalization, learn the tools and tactics transforming digital marketing - and how to stay ahead of the competition. Learn more at https://www.gethookd.ai/ GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

Feeling the pressure to scale but terrified of losing your best people, or watching team morale dissolve as your business grows?This episode, guest host Sivana Brewer gets real with Isaac Tobelen, current CMO at Springs Rejuvenation and seasoned COO, on the inside challenges of recruiting, retaining, and motivating talent in rapid-growth settings. Isaac shares proven systems for hiring culture-aligned operators, the brutal mistakes that cost him top performers, and how “Innovation Day” became a surprising game-changer for agency culture.If you want actionable tactics to build a resilient team and avoid silent exits, listen now, not later. Your next big hire, retention strategy, or culture upgrade may hinge on these lessons. Tune in for exclusive, hard-won insights that most COOs only learn the hard way.Timestamped Highlights[00:00] – The “quiet risk” that nearly cratered Isaac's agency and why losing one key player can trigger a domino effect[03:08] – Rewiring direct response marketing for an unexpected industry and scaling it to $1.2M/month[08:59] – Why competitors keep stealing Isaac's ads, but can't touch his team's execution[11:08] – The secret overlap of visionary CEO and practical COO—why it worked for Isaac and Ashton[13:49] – How teaching people “how to think” crushed micromanagement and burnout[15:02] – The counterintuitive hiring process that filters for real values (not just resume skills)[24:29] – Unconventional interview tactics, homework, and the non-negotiables that reveal true fit[32:00] – “Innovation Day” revealed – How letting teams fail forward built trust and inspired breakthrough creativity[38:11] – Isaac's 2 biggest mistakes: concentrated risk and a disastrous acquisition—what he'd do differently[52:44] – Is AI really changing everything? Isaac's blunt take on what's hype, what actually matters, and why talent must upskill nowAbout the GuestIsaac Tobelen is the Chief Marketing Officer at Springs Rejuvenation, a leader in stem cell and exosome therapy. Previously, he was COO at Hemon Media, where he scaled the agency to $500K/month in 18 months, managed $36M+ ad budgets, and built high-performing teams from scratch. Isaac is known for his systems thinking, rapid operational scale, and real-world people development.

Stop "Selling" & Get Prospects 90% Pre-Sold: https://bit.ly/double-spend ———————————— Join Our Team: https://www.scalingwithsystems.com/careers

Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom? Hosted on Acast. See acast.com/privacy for more information.

Join my skool community .Follow @thecontentoutlawFollow @dr.ronda.vaughn & @coachingwithrondaIn this engaging conversation, Dr. Ronda Vaughn shares her unique journey as a third-generation chiropractor, discussing her upbringing in a family of chiropractors and contrasting it with the experiences of her host, Robert DeLude. They explore the importance of community, the creation of Social Oak, a series of social events aimed at empowering women, and the strategies behind building a successful practice without relying on traditional advertising. Dr. Vaughn also delves into her money mindset, shaped by her family's entrepreneurial spirit, and how it influences her approach to business and life. In this engaging conversation, Dr. Ronda Vaughn shares her journey as a chiropractor, her experiences with her entrepreneurial son, and insights into the chiropractic profession. She discusses the importance of patient education, the challenges of chiropractic education, and the impact of social media on perceptions of chiropractic care. Dr. Vaughn also reflects on her family legacy in chiropractic, her personal growth from shyness to confidence, and her views on vaccine choice. The conversation highlights the significance of business acumen in chiropractic practice and the value of mentorship and community in the profession.Dr. Ronda Vaughn is the 12th chiropractor in her family.She believes in the body's ability to heal itself.Her upbringing was different from the norm, focusing on wellness over medication.Community building is essential for personal and professional growth.Social Oak was created to foster connections among women.Branding and naming events are crucial for attracting attendees.Consistency in hosting events is key to sustainability.Dr. Vaughn has never paid for advertising, relying on community engagement instead.Her money mindset is influenced by her family's entrepreneurial background.She encourages her son to pursue his own business ventures. Dr. Vaughn's son is an entrepreneurial spirit, thriving in reselling clothes.Chiropractic education may lack essential philosophical teachings.Patient education is crucial in dispelling misconceptions about chiropractic care.Dr. Vaughn emphasizes the importance of the chiropractic adjustment.The chiropractic profession faces challenges due to student debt and business knowledge.Dr. Vaughn's personal journey reflects significant growth from shyness to confidence.Vaccine choice is a significant topic in Dr. Vaughn's professional life.The importance of mentorship in chiropractic is highlighted.Dr. Vaughn's ideal coaching clients are those ready to take their business to the next level.00:00 Introduction to Chiropractic Legacy02:41 Personal Journey to Chiropractic05:15 Contrasting Upbringings: Chiropractic vs. Traditional Medicine08:09 Building Community Through Social Events10:54 The Birth of Social Oak: A New Approach13:35 Sustainability in Community Events16:22 Marketing Strategies for Chiropractors19:29 The Importance of Networking and Collaboration22:03 Future Aspirations and Community Impact29:47 Building Connections: The Importance of Relationships in Practice34:19 Money Mindset: Shaping Financial Perspectives46:24 From Shy to Confident: Personal Growth and Transformation48:57 Chiropractic Philosophy: The Core of Chiropractic Practice54:01 Aging Gracefully: The Perception of Age54:22 Miracle Stories in Chiropractic: Transformative Experiences57:36 The Impact of Chiropractic on Families59:12 Chiropractic Education: Misconceptions and Realities01:01:31 Trust in Chiropractic: Newborns and Parental Confidence01:03:59 Student Debt and Career Choices in Chiropractic01:05:43 Business Skills in Chiropractic: The Missing Education01:06:35 Reflections on Mentorship and Legacy

Thanks to our Partners, Shop Boss and AppFueledDecember 16th, Shop Marketing Pros' Google Ads MCC was hacked — and what should've been a quick fix turned into an eight-day nightmare of lost access, fraudulent campaigns, and even attempted $500,000 account “preload” charges. Brian Walker and Hallie Wasinger lay out the full timeline (warts and all): what the hackers changed, why leaving them “view-only” mattered, how Google support handled it, and what it took to restore and stabilize dozens of client accounts. If you run Google Ads (or hire someone who does), listen all the way through for the hard-earned security upgrades and practical steps to protect your MCC and your shop's payment methods.Show Notes with TimestampsPodcast Introduction (00:00:00) Brief intro to the podcast, hosts, and episode topic.The Google Ads Hack Begins (00:02:20) Timeline and discovery of the hack on December 16th, 2024, at around 2:30 AM.Immediate Response and MCC Explanation (00:03:11) How the hack was discovered, initial response, and what a Google Ads MCC is.How the Hack Happened (00:05:39) Discussion of phishing, weak Google 2FA, and how hackers gained access.Scope of the Breach (00:06:47) Number of affected accounts, types of accounts, and initial impact.Contacting Google and Early Damage (00:07:29) Brian contacts Google by 4:50 AM; minimal damage at this stage.How Hackers Maintained Access (00:10:15) Hackers downgrade admin access to view-only, allowing continued monitoring.Timeline to Regain Access (00:11:16) Hack occurred December 16th; access restored December 23rd after eight days.Tracking the Hackers' Actions (00:12:15) Team tracks every change made by hackers during the eight days.Hackers' Motives and Ad Spend (00:14:48) Hackers run fake medical device ads, spend about $15,000, and attempt large charges.Massive Unauthorized Charges (00:17:16) Multiple $500,000 and $50,000 charges attempted; client reactions and reversals.Client Communication and Stress (00:20:04) Notifying clients, handling overdrawn accounts, and emotional impact.Controlling What They Could (00:22:02) Accepting limited control, focusing on communication and tracking.Escalating to Authorities and Senators (00:22:48) Filing complaints with FBI, DHS, and contacting senators for help.Disconnecting LSA Accounts (00:24:35) Quickly disconnecting Local Services Ads to limit further damage.Impact on Client Businesses...

Stop losing customer insights to privacy blockers! Make confident, data-driven marketing decisions with Tier 11's Data Suite.Learn more and schedule a call at: https://www.tiereleven.com/what-we-do/data-suite Are you flying blind with your ad data? With ad blockers, privacy laws, and tracking issues, Meta can't always give you the full picture. So how do you trust your numbers and make better decisions for your business?In today's episode, we tackle a crucial topic for anyone managing Meta ads: how to optimize data for accurate results. Joined by Cameron Campbell, we explain the difference between Meta's Conversion API (CAPI) and the Tier 11 Data Suite, and why relying on just in-platform metrics can lead you to make costly mistakes.We also talk about the role of first-party data and why it's the foundation for building a solid marketing strategy. We wrap up with proven strategies on improving your ad campaign's performance, understanding customer acquisition costs, and knowing when to pull the plug on underperforming campaigns.In This Episode:- What are Marketing Performance Indicators (MPIs)?- The problem with Meta's in-platform data- Comparing Meta's CAPI with Tier 11 Data Suite- Differences between first-party and third-party data- How to measure customer acquisition costs accurately- Measuring nCAC with Tier 11 Data Suite vs. CAPI- Comparing data in Meta vs Tier 11 Data Suite's interfaces- Understanding time lag and how it impacts your decisionsMentioned in the Episode:Get Your Marketing Performance Indicators (MPIs) Checklist Now: https://www.tiereleven.com/mpi Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Cameron Campbell:LinkedIn: https://www.linkedin.com/in/cameron-campbell-b5070759/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 -

In today's episode, I'm sharing a powerful mindset shift that completely changed how I move through my days, plus two marketing strategies that are working right now. We're talking about breaking free from urgency, creating more capacity, and how to increase show-up rates and offset ad spend in your launches. If you're ready to lead with more intention and market smarter, this one's for you.

On today's MadTech Daily, we cover the IAB forecasting 9.5% US ad spend growth in 2026 driven by digital and agentic AI, OpenAI eyeing USD$40bn (£29.6bn) in funding from Nvidia, Amazon, and Microsoft, as well as  Nine selling 2GB and 3AW to Arthur Laundy.

In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs. Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional Meta ads are failing many Shopify brands today. He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click" AI tools to lower costs and increase sales.Topics discussed in this episode:  How rising ad costs affect Shopify growth. What causes the "feedback loop" in ad spend. Why brands must identify their true ICP. How Clusty connects directly to Shopify data. What the one-click campaign builder automates. Why first-party data beats platform algorithms. How AI identifies high-propensity buyer groups. How to scale budgets without killing results. Links & Resources Website: https://www.fullvenue.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/yd2uxe9p______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

AI can now identify exactly where your business is losing money. Watch the new AI called "Director of Sales" exponentially grow revenue—without spending a penny more on ads—by systematically finding and fixing bottlenecks in the sales process. In this video, we demonstrate the mathematics of the Sales Process. This is a look at how AI can isolate specific "break points" in your funnel (like a low opt-in rate or missing follow-up) that act as a cap on your income. This is different than just asking ChatGPT for marketing ideas. Most AI guesses based on patterns. This AI analyzes your specific numbers (Traffic, Conversion, LTV) to find the "Lowest Hanging Fruit" that will yield the highest return. You will see the AI audit a sales process, find the part that's leaking money, and then create and help implement a plan that fixes it.

In this episode, discover the app marketing strategies that helped LingQ scale to millions of users with zero ad spend. We are joined by Mark Kaufmann, Co-Founder and CEO of LingQ, to reveal exactly how they built a product people love.A former pro hockey player turned tech founder, Mark brings a unique perspective on performance, resilience, and building products that scale. Together with his father, polyglot and YouTuber Steve Kaufmann, he built LingQ, a product-led app that teaches languages through real-world immersion.Mark will share how a small, mission-driven team grew LingQ into one of the most recognized language apps without relying on massive ad budgets, just product innovation, community, and data-driven growth.You will discover:✅ The product-led growth strategy behind LingQ's global success✅ How to scale organically by focusing on community and retention✅ Building for long-term engagement: what keeps users coming back daily✅ Why founder-led storytelling still matters in 2026's crowded app marketLearn More:

Seth Bailey (Realtor, Missouri) shares how he more than doubled this GCI using the Platform Marketing strategy.

Squeezing the most out of a modest ad budget can feel like a puzzle. Is it really possible to 10X your returns with just $1,000 a month, especially when sales feel stuck and every dollar counts? This episode shows you how to make it happen.Omar breaks down a strategy to maximize your ad spend, even if you're new to paid marketing. (He knows it works because he's done it himself!).He'll help you learn to focus on retargeting warm leads, boost Instagram reels with smart posts, and use simple automations to stretch your budget further. With practical examples and clear tips on exactly where to spend, you'll see how smaller businesses can outperform cold ads and build lists of engaged buyers without overextending.Ready to hear how to make every dollar work harder for your business? Hit play at the top of the page and dive into today's lesson.Automate your Instagram DMs and comments with ManyChat.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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There is a fatal disconnect happening in B2B marketing: The "Dog Food vs. Cat Food" problem. Sahil Patel (Spiralyze) explains that if your Google Ad promises "Lowest Processing Fees" (Dog Food), but your landing page highlights "Premium Customer Support" (Cat Food), you've broken the user's trust immediately. This message mismatch is a primary driver of high bounce rates.  

In this episode of The Russell Brunson Show, I share a powerful session from our recent Two Comma Club meeting where John Parkes, the guy who runs all our ads and has profitably spent more than one hundred and fifty million dollars, breaks down what conversation domination really means. Inside our higher level programs we focus on what is working right now, and John shows exactly how to use Meta Ads to be everywhere your dream customers look so you become the only voice they see. Key Highlights: ◼️What conversation domination actually means and how to show up everywhere your market is paying attention ◼️The DWELL method for building audiences that convert instead of just clicking ◼️How to use engagement, traffic, data, and layered audiences without confusing the algorithm ◼️The “special ops” way to run ads and get sales and leads for pennies on the dollar ◼️Why simple, native videos outperform polished creative and boost show-up rates If you run Meta ads or want to, this session will shift how you think about traffic. Winning with paid ads is not guessing. It is building the right audiences, structuring campaigns so the algorithm learns fast, and putting messages in front of people who already care. John shows the framework that makes campaigns cheaper, smarter, and more predictable. Take notes, refine your targeting, and start applying these principles. ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

What if a partnership workshop strategy could quietly generate 7,200 leads—and nearly $600,000 in coaching revenue? That's the organic engine Cassie and Shay built. For the last two years, the founders of Bucketlist Bombshells have used a simple workshop strategy to bring in an average of 450 new subscribers per workshop, adding more than 3,600 high-intent leads to their list every year. All ad free. This single strategy has produced $596,000 in revenue, shaped their messaging through built-in market research, and strengthened partner relationships that produce repeat workshops year after year. In this case study, Shay Brown breaks down how a lean, relationship-driven workshop model became their most reliable source of leads, conversions, and program demand. Connect with Shay: Your FREE Dream Client Playbook to consistently land more clients & grow your revenue: https://bucketlistbombshells.com/cubicletoceo/ Get booked out in your business and start generating $5k+ months: https://bucketlistbombshells.com/shesfullybooked Hit 6-figures and ready to scale? Join our small group coaching program: https://bucketlistbombshells.com/mastermind Tune into the Freedom Filled Life Podcast: https://bucketlistbombshells.com/podcast/ Connect with Shay directly in the DMs here: @bucketlistbombshells Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Unlock the ultimate marketing advantage with Tier 11's Creative Diversification Package! Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: https://www.tiereleven.com/apply Are media buyers becoming obsolete? With Meta's Andromeda update and AI automating campaign optimization, most marketers are still stuck tweaking ads while missing the real levers that drive growth. If you're still relying on Ads Manager, you're already behind! In this episode, we break down why media buying alone won't cut it anymore. We discuss how AI is handling 80% of the heavy lifting and why your focus needs to shift to everything that happens after the click. From landing page congruency to email triage, customer reactivation, and how data flow impacts optimization, we share what agencies and brands must do to stay profitable. If you're managing campaigns or scaling a business, this one's for you!In This Episode:- Media buying and “after the click” opportunity- Funnels, offers, and landing page congruency - Redefining leads, opt-ins, and MQLs- Disqualifying bad leads and data hygiene - The role of growth strategist vs. media buyers- Why small marketing agencies are struggling- Shiny object syndrome vs. real business growth- Rethinking the customer journey to boost salesMentioned in the Episode: Andromeda Episodes: https://perpetualtraffic.com/?s=john+moran Episode 744: The Pros and Cons of Meta's New Advantage+ Creative Image Generator Tool: https://perpetualtraffic.com/podcast/episode-744-the-pros-and-cons-of-metas-new-advantage-creative-image-generator-tool/ Episode 743: Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything: https://perpetualtraffic.com/podcast/episode-743-stop-pausing-winning-ads-andromeda-ad-strategy-that-changes-everything/ Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Marketing Performance Indicators Checklist: https://www.tiereleven.com/mpi Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: