Podcasts about ad spend

In this LoanOfficerPodcast.com episode the host Chris Johnstone sits down with Christopher Watters, a real estate entrepreneur, brokerage leader, and technology innovator who has spent the last 20 years building high-performing real estate businesses, teams, and technology-driven systems. Christopher shares how he built a business around generating opportunities and teaching agents how to convert them, along with the powerful role AI is now playing in lead qualification, sales coaching, database management, and conversion optimization. In this episode, you'll learn: •⁠  ⁠How to generate 15X more leads without increasing your paid ad spend. •⁠  ⁠⁠How AI can qualify leads, book appointments, and improve agent conversions •⁠  ⁠⁠The lead generation and conversion strategies behind agents selling 100–115 homes per year. Christopher also shares why old-school lead sources can still outperform many digital channels, how successful businesses build multiple "oil wells" for leads, what high-producing real estate teams look for in loan officer partners, and how he increased lead volume by 15X without increasing paid advertising spend. If you're a loan officer, real estate agent, team leader, or entrepreneur looking to generate better leads, improve conversion rates, leverage AI, and build stronger business partnerships, this episode is packed with actionable insights you can apply to your business. Listen to the full episode with Christopher Watters to discover how better lead generation, AI-powered sales coaching, and smarter conversion systems can help you close more business. If you enjoyed this episode, please subscribe, share it with someone who could benefit, and leave us a 5-star review. Your support helps LoanOfficerPodcast.com continue bringing you conversations and strategies from the industry's top producers and innovators.

Amazon started pulling your ad spend straight out of your seller balance on August 1, 2026 no credit card float, no points, no 25-60 day settlement window. In this Claws Out mini-episode Michael breaks down what changed, the new AI image labeling rules you need to follow before your next upload, and why a 3.4 star rating is a bigger threat to your business than any bid you could adjust.Three things, eight minutes, claws out.We'll see you in The PPC Den!

Send us Fan Mail A few harmless clicks can quietly turn into 179% ACoS and zero sales. Kevin explains how Amazon PPC waste can build up across campaigns when shorter reports fail to show the full picture. By checking the Amazon Ads Targeting tab with Year-to-Date data, sellers can find high-ACoS targets, filter for zero orders, and spot clicks that keep spending without enough sales. This simple audit helps show which targets should be paused, which bids should be lowered, and where ad spend needs to be cleaned up.Stop wasted Amazon PPC spend and book a coaching call with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAds #AmazonSeller #AmazonFBA #amazonadvertising Want free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 – Why Amazon PPC Is Not Set and Forget0:35 – Using YTD Data in the Targeting Tab1:17 – Finding Zero-Order PPC Bleeders1:52 – Monthly PPC Cleanup: Pause or Lower Bids-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

✘ Bewirb dich für DWS, Deutschlands stärkstes Wachstumsnetzwerk: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.die-wichtigste-Stunde.de⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠#nobrainer Tobias Vetter: InstagramTobias' Website (klicken)✘ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HIER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ gibt es die Tickets für den Tag der Persönlichkeitsentwicklung am 26. September bei Frankfurt am Main.✘ Mein Kinderbuch "Ein Papagei namens Selly: 22 Geschichten, wie Kinder Freunde gewinnen, mutig werden und groß träumen" ist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HIER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠bestellbar.✘ Mein neues Buch "Erfolg ist kein Zufall" ist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HIER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ bestellbar.✘ Tickets für den Tag der Persönlichkeitsentwicklung am 26.9.26 sind ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HIER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠bestellbar.✘ Bestelle dir jetzt mein weiteres SPIEGEL-Bestseller-Buch "Du kannst nicht nicht verkaufen: Beruflicher und privater Erfolg dank der 22 Gesetze eines Topverkäufers" ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠KLICKEHIER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠✘ Du möchtest endlich ein Immobilien-Portfolio aufbauen? Dann frage unbedingt bei meinem Unternehmen "Erfolg mit Immobilien" an und vereinbare ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HIER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ein Kennenlern-Termin.✘ Du willst ein Teil meiner Mastermindreise vom 31.10. - 06.11. auf Djerba werden. Alle Infos zu dieser Beach-Mastermind findest du in der Videovorstellung ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HIER ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠und als PDF ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠HIER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In dieser Folge habe ich Tobias Vetter wieder eingeladen. Diesmal spreche ich mit ihm offen und ehrlich über den wahren Preis von Erfolg.Ich frage ihn, was ihn bisher wirklich gekostet hat: Beziehungen, Freundschaften, seine eigene Identität. Er erzählt mir von Hass und Neid, die mit Sichtbarkeit kommen – bis hin zu Drohungen wegen eines Autos. Wir sprechen über seinen monatlichen Ad-Spend von 70.000€, warum Cringe-Content auf Social Media oft besser performt als polierte Inhalte, und wie gesellschaftliche Spaltung online für Reichweite sorgt.Außerdem verrät er mir seinen teuersten Fehler als Unternehmer (60.000€ für nichts), warum eine seiner Firmen 1,5 bis 2 Millionen Euro EBITDA im Jahr macht – bei nur einer Stunde Meeting pro Woche – und wie sich sein Blick auf Geld verändert hat, seit er Multimillionär ist.Diese Folge ist für dich, wenn du wissen willst, was hinter dem Erfolg wirklich steckt – jenseits der schönen Social-Media-Fassade.Hinweis: In dieser Beschreibung können Affiliate-Links enthalten sein. Wenn du über einen solchen Link etwas kaufst oder bestellst, erhalte ich gegebenenfalls eine kleine Provision. Für dich entstehen dadurch keine zusätzlichen Kosten. Die Empfehlung erfolgt unabhängig davon und spiegelt meine ehrliche Meinung wider.

Most businesses hit a wall with lead generation and assume the only fix is spending more — bigger ad budgets, more channels, higher bids. But that just pushes your acquisition costs up until growth becomes unsustainable.There are three other ways to increase conversions and lead quality before you touch your ad spend, and in this video, I break down all three with real client results.What I cover:Problem-aware targeting — how Value Capital Funding captured free, high-intent organic traffic from people who didn't even know their service existed, driving a 950% increase in organic blog conversions and 772% increase in site-wide conversionsFunnel-matched CTAs — why sending all your traffic to one high-commitment "book a call" button leaves leads on the table, and how a bathroom accessibility client built 10 segmented email flows that generated 529 leads and a 127% increase in email revenueHigh-intent capture — how a care provider platform cut wasted ad spend on informational searches, doubled their conversion rate (1.83% → 3.9%), and cut CPA by 48% by matching keywords to dedicated landing pagesHow to combine all three into a single funnel — including a US mortgage client example that generated 11,410 qualified leads in 12 months by threading calculators, nurture sequences, retargeting, and high-intent paid landing pages togetherRead the full show notes: https://exposureninja.com/podcast/how-to-scale-marketing-without-increasing-your-ad-budget/Want help building this kind of funnel for your business?Book a free consultancy call at https://exposureninja.com and we'll map out your current funnel gaps and show you where you're losing leads without spending another pound on ads.

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-643&utm_medium=podcastTo Subscribe to DTC Newsletter - https://dtcnews.link/signuppilothouse.coIn 2020, Amazon's fees ran about 26% of your product cost. Today they run 34 to 40%, and once you add advertising most brands are at 50 to 60% before they reinvest a dollar. For the first time in years, the number of sellers on Amazon is shrinking.Tyler, head of Amazon at Pilothouse, is back to explain what he calls the Amazon paradox: you can't afford to be on Amazon, and you can't afford not to be.If you sell on Amazon, buy Amazon ads, or keep putting off the decision to launch there, this is the operator's version of the math.What you get:Where the 40% actually goes, and which parts of it you can still fightThe hidden fee stack (long-term storage, inbound, freight, returns, chargebacks) that quietly takes another 5 to 8% of margin, one fraction of a percent at a timeReimbursements: Amazon loses and damages inventory and wrongly charges you for it, and will pay it back if you dispute it. Most brands never doAGL / AWD, shipping straight from your manufacturer into Amazon's fulfillment network, and the 2 to 5% freight savings that comes with itWhy the April 15 change (Amazon pulling ad spend out of your disbursement instead of your credit card) is a cash flow problem, not an ad problemThe death of the middle: half of Amazon's GMV now sits with roughly 8,000 sellers, down from 15,000, and what changed in the algorithm to cause itCosmo and what comes after A9: why external traffic into your listing now reads to Amazon as brand authorityNike showed up. What happens to the small sellers who used to feast on big brands' unconverted branded searchTACoS as a vanity metric, and the three-report method (SQP, Helium 10 rank, ad spend) that shows whether your ads are driving incremental sales or paying for organic ones you already hadRufus is now Alexa for Shopping, most people use it on the product page rather than in search, and what that means for your listing copyWhat Tyler expects out of Amazon Accelerate 2026Who this is for: Amazon sellers, DTC founders weighing the channel, and anyone managing Amazon ad spend.What to steal: the reimbursement audit, the AGL freight move, and the zero-sale keyword sweep on your last quarter of ad spend.Timestamps:00:00 The Amazon Paradox04:00 Why Amazon Is Getting More Expensive10:00 Hidden Amazon Fees Hurting Margins15:00 Why Brands Still Need Amazon21:00 How to Make Amazon Ad Spend More ProfitableSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF643Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

https://www.hassanmarketingagency.com/You're already paying for leads that vanish into unanswered calls and cold forms. Before spending another dollar on ads, discover the one overlooked gap quietly draining revenue from businesses every day. Hassan Marketing Agency City: New York Address: 1330 6th Ave Website: https://www.hassanmarketingagency.com Phone: +1 312 964 8309

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/Luke-Worsfield ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi helps Luke fix a struggling addiction-counseling funnel by comparing April and July ad economics, raising prices for higher-end buyers, anchoring the cost of inaction, strengthening the offer with proof and guarantees, and simplifying the booking flow. CHAPTERS: 00:01:34 Offer & Pricing Breakdown 00:06:40 Ad Spend & Profit Math 00:12:21 April vs July Funnel Metrics 00:16:40 Why the New Funnel Failed 00:22:14 Raise Prices With Better Anchors 00:29:45 Package the Offer Around Proof 00:35:26 Simplify the Funnel 00:40:15 Simplify Booking and Launch 00:44:42 The Action Plan

Launch your product in the next 90 days

Zoe Soon moved from Sydney to New York on the back of a thirty minute coffee she flew twenty one hours for. When we recorded with her, Zoe led Creator and Gaming at the IAB, the body that standardised digital advertising back when the industry needed agreed ad sizes so brands could buy across the web without rebuilding every unit. She's doing the same job again, this time for creator brand deals.In this episode, Zoe explains why $44 billion of creator ad spend is what she calls a gut feeling: brands know it works, but they can't compare it to anything else, so it stays stuck in the innovation budget instead of the media plan. We cover why a company like Unilever can do a deal with one huge creator but not a thousand small ones, why creators wait an average of 120 days to get paid and where in the chain that money sits, and why brands are increasingly paying only on direct conversions even though creators do most of the work before the sale. She's also good on what brands are actually buying, which is belonging rather than reach, with the Cerave Super Bowl campaign as the case study. Plus the confidence gap in gaming (90% of Gen Z play, under 5% of ad budget goes there), what the new Creator Fronts are designed to do, and her three things every creator should be building right now.A clear explanation of the plumbing that decides how much brand money reaches you, from the person building it.Topics covered: creator ad spend and measurement · why brand budgets stay stuck · payment terms and the supply chain · reach vs belonging · conversion-only deals · gaming and ad investment · Creator Fronts · thinking like a media company

In this episode, we dive into how first-party data and audience intelligence can fix rising ad costs.  Tiago Costa, CEO of Clustie.ai, shares how using customer data helps ecommerce brands target high-intent buyers, lower acquisition costs, and boost ad performance without relying on broad targeting.  He also reveals how smart audience segmentation, real-time data signals, and automated campaign workflows help DTC stores scale faster and increase return on ad spend. Topics discussed in this episode:  How broad targeting burns through meta budgets. Why first party data fixes high ad costs. What automated AI campaigns do for growth. How audience intelligence lowers overall CPA. Why relying only on signals limits scaling. What drives free to paid conversions. How real time customer signals lift return. Why agency experience creates better AI tools. How simple app integration boosts ad results. What agency partner programs do for scale. Links & Resources Website: https://www.clustie.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/clustie-ai/Get access to more free resources by visiting the show notes at https://tinyurl.com/mr2cmzvs______________________________________________________ Support our Sponsors Bizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what's driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Finde in 2 Minuten deine kostenlose Positionierung: https://shorturl.at/bYAVyIch setze mich mit Alex von Alfima zusammen, einem der erfahrensten Ads-Köpfe im deutschsprachigen Raum. 30 Millionen Euro verwalteter Adspend, 42 Mitarbeiter, und jetzt eine eigene Software mit 4.000 zahlenden Usern in nur 14 Monaten. Wir reden offen darüber, welche Funnels wirklich Umsatz bringen – und welche nur gut klingen.0:00 – 8:22 | Warum 26 Millionen eigenes Ad-Budget einen anderen Blick auf Funnels gibt8:22 – 20:20 | D-Tier: Der Funnel, den alle kopieren – und warum er trotzdem fast nie funktioniert20:20 – 26:02 | C-Tier: Der Direct Funnel, der uns am meisten Geld gebracht hat – und trotzdem nur C ist26:02 – 29:33 | C-Tier: Quiz Funnel – warum wir 16K verbrannt haben und null Kunden gewonnen29:33 – 39:04 | B-Tier: Warum Webinare eine Bestie sind, die kaum jemand wirklich bändigt39:04 – 53:08 | A-Tier: Der Launch Funnel – wenn du einmal im Jahr richtig den Baum schüttelst53:08 – 58:13 | A-Tier: Der VSL Funnel – der gute alte Klassiker, der immer noch funktioniert58:13 – 1:12:01 | S-Tier: Der Freebie Funnel, der einer Person 3 Millionen gebracht hat1:12:01 – 1:18:37 | Warum der DACH-Markt für clevere Marketer gerade die größte Chance istBist Du Selbstständige*r und möchtest Dich von der Zeit-Geld-Kette lösen? Dann buche Dir jetzt ein 15-Min-Telefonat unter https://go.finally-freelancing.de/beratung/ Besuche unsere weiteren Kanäle:Website: https://finally-freelancing.de/Instagram: https://www.instagram.com/finally_freelancing/LinkedIn: https://www.linkedin.com/in/maruan-faraj/Facebook: https://www.facebook.com/maruan.faraj/Tiktok: https://www.tiktok.com/@finally_freelancing

Feeling stuck because your Facebook and Instagram ads stop working every time you increase your budget?  Get your spot in The Ad RoomI explain why the real problem often isn't your ads at all, but what happens after someone clicks, and I share simple ways to find the bottleneck that's holding your growth back. I also walk through a real example of how a few small changes helped break through an ad spending ceiling. Listen now and see what might be limiting your ads before you spend another dollar. ‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Book Your Free Ad Strategy SessionGet Done For You Facebook AdsGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into new data showing most Fortune 500 ads run on next to nothing, and why the real problem isn't budget size. It's confidence in the ideas worth backing.Topics covered:   [02:32] "Fewer, Bigger, Longer, Better" — Creative X's new ad spend study [03:47] 93% of ads run on less than $10,000 [05:02] Production is up 29%, but spend per ad is down 15% [07:02] Small tests eat 30% of budget, top ads get just 18% [08:02] Why this is a confidence problem, not a budget problem [08:32] What marketers should do with the data To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: WARC. (2026, June 22). Most big-brand ads run on digital platforms have tiny budgets. WARC. https://www.warc.com/en/feed/most-big-brand-ads-run-on-digital-platforms-have-tiny-budgets-16a01f05c2ba4a1bbdc515099bb8acb2  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Robert Strong, co-founder and Head Saucier of Pretty Thai, to uncover how a food truck recipe grew into a successful sauce brand selling more than 5,000 bottles per month on Amazon.Robert shares how Pretty Thai began as an Austin food truck called Pretty Thai for a White Guy, where an unexpected request from a late-night customer inspired Thai nachos that eventually appeared on national television. More importantly, listening closely to customers led Robert and his wife to begin bottling their sauces and later create the Thai peanut sauce that became the number-one product in its Amazon category.The conversation explores how Pretty Thai moved beyond slow eCommerce growth by investing in professional Amazon content, properly optimizing its listings, targeting the right keywords, and carefully balancing paid advertising with organic growth. Robert explains how the brand increased sales from approximately 500 to more than 5,000 bottles per month without increasing its advertising spend at the same rate.Robert also offers an honest look at Amazon Vine, the importance of choosing the right products for review programs, and why Amazon may be more effective than a direct-to-consumer website for certain lower-priced products.Beyond the business strategy, Robert shares the deeply personal story of his son, Palmer, and how that experience gave Pretty Thai a greater purpose. Through the Palmer Nicholas Foundation, Robert and his family support families with children facing serious medical challenges through meals, financial assistance, hospital programs, and meaningful experiences.In today's episode of the Harvest Growth Podcast, we cover:How Pretty Thai evolved from an Austin food truck into a national sauce brandWhy listening to customers can reveal your best product opportunitiesHow Robert created Amazon's number-one Thai peanut sauceThe listing content and keyword strategies that helped Pretty Thai growHow the brand increased monthly sales from 500 to more than 5,000 bottlesWhy Amazon can outperform a Shopify website for lower-priced productsHow to balance Amazon advertising with profitable organic growthWhen Amazon Vine can help a product—and when it may hurtHow the Palmer Nicholas Foundation supports families in the fightWhy a deeper purpose can provide lasting motivation for entrepreneursIf you're building a consumer product, trying to improve your Amazon sales, or looking for sustainable ways to scale without sacrificing profitability, this episode offers practical lessons from a founder who transformed customer feedback, strategic marketing, and personal purpose into meaningful growth.To learn more about Robert and explore Pretty Thai's chef-crafted sauces, visit PrettyThaiBrand.com or search for Pretty Thai on Amazon.To learn more about the Palmer Nicholas Foundation or support its work with families facing serious childhood medical challenges, visit PalmerNicholasFoundation.org.Do you have a product you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped launch and grow hundreds of brands, generating more than $2 billion in product sales.

Kieran McAnulty and Chris Bishop on their weekly sit down with breakfast discuss the big news of the week - the attempted coup, putting Luxon's leadership and the party's unity into question.RNZ reveals each party's ad spend on social media going into this election, of note National has targeted 90 of it's ads solely at men, and just 1 solely at women but lasted only 24 hours.How does media and commentary frame what happened in National this week? Are there differences or was this an example of media driving the public response? We'll take a look at what Open Brief shows us in the numbers - numbers which are more public than the vote count in a National Party Leadership challenge.++++++++++++++++++++Like us on Facebook.com/BigHairyNetwork Follow us on Twitter.com/@bighairynetworkFollowing us on TikTok.com/@bighairynetworkSupport us on Patreon www.patreon.com/c/BigHairyNewsCheck out our merch https://bhn.nz/shop/Donate to our work https://bhn.nz/shop/donation/

Everyone talks about ROAS like it's the holy grail of ad performance. But according to chartered accountant and business strategist Fi Johnston, it might be one of the most misleading metrics in your business. In this episode, Megan sits down with Fi Johnston — founder of Peach Business, host of the Money Secrets podcast, and a business and finance strategist with 16 years in business — for a refreshingly honest conversation about what actually happens when businesses turn on meta ads, and why the number on your ads dashboard rarely tells the full story. Plus, Fi shares exactly how she turned a $900 ad spend into $18,000 in revenue. Fi has a unique vantage point: she works both with agencies running meta ads and with the business owners spending the money, which means she sees the front end of the ads and the back end of the balance sheet. Her take? A lot of businesses reach for ads to fix a problem ads were never going to solve. In this episode, Megan and Fi cover: Why "my ads look great but my bank account doesn't" is more common than you'd think Why ROAS in isolation can be a dangerous, misleading metric — and what to look at instead How fixing your website or landing page can outperform "fixing" your ads Why meta ads should amplify a good business, not rescue a broken one The relay race analogy: how ads, website, email and customer service all have to run their leg properly How Fi overcame her dislike of meta's business ethics to use ads as a tool she controls, rather than one that controls her The real story behind Fee's $900 ad spend that generated $18,000 in revenue — including the landing page overhaul and the "meat and potatoes" video that halved her cost per lead Why simpler is almost always better: Fee's "shit or get off the pot" landing page redesign How to know if you're ready for ads (hint: you need to already know how to get people to take action organically first) Why treating your organic content like an ad — and your ads like a post — makes both stronger Whether ads can help you re-engage existing or lapsed customers, not just find new ones If you've ever felt confused by ad reporting, or wondered whether you're actually ready to invest in ads, this episode will help you get clear on the numbers that actually matter. Learn more about working with us: The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now. Hire us to run your ads. Learn more. Learn how to run your own ads. Click here. Learn more about your guest: Fi Johnston is a chartered accountant and business and finance strategist, and the founder of Peach Business. She's spent 16 years working with purpose-led business owners who take a balanced approach to people, planet and profit, helping them get clear on pricing, marketing strategy and team needs so their business can grow sustainably. Fi hosts the Money Secrets podcast and shares weekly insights through her email, The Peach Weekly. Connect with Fi on Instagram @peachbusiness or listen to Money Secrets wherever you get your podcasts. Learn more about your host: Megan Winter is a meta ads expert, an experienced ADMA and AMI-awarded marketer and founder of Lume Marketing. As an early-adopter of digital marketing and social media advertising, she has consulted to global brands owned by Heineken and Lexus, has taught hundreds of small business owners at The Facebook Ads Academy, and presented on digital marketing at Bond University. Now, her passion is helping ethical, purpose-led brands achieve more income and impact with high-performing meta ads. Connect with Megan on Instagram @meganwinter or LinkedIn

Are your ads working while your checkout is quietly losing sales? In this video, I break down 30 days of real funnel data, covering ad spend, impressions, clicks, landing-page views, checkout performance, and final purchases.I show you how to find the exact stage where your funnel is leaking orders. I also walk you through the specific checkout changes we implemented once the data exposed the problem.Use this process to audit your ecommerce funnel before you waste money changing your creative, targeting, or budget.#ecommerce #funneloptimization #adspend #conversionrate #marketingdata

In today's MadTech Daily, we cover UK ad spend rising 9.3% in Q1 2026 to reach £11.7bn, Unilever raising its full-year guidance after its strongest sales volume growth in 16 years, and Netflix overtaking the BBC as UK viewers' first choice, according to Ofcom. 

Download our Marketing Performance Indicators (MPI) checklist to track the key metrics that accurately measure your marketing efforts: https://www.tiereleven.com/mpi What happens when the channels you think are driving growth are actually just taking credit for demand you already created? Today we are breaking down how one premium DTC brand escaped inefficient bottom-of-funnel spending and scaled without sacrificing efficiency.I'm joined by Ricardo Pouwels, Growth Strategist at Tier 11, to revisit the next chapter of a case study we shared earlier. We unpack how the team expanded from managing only Meta and TikTok to increasing Amazon units sold by 63%, and improving overall customer acquisition efficiency.We'll talk about why brand search campaigns often hide the real performance story, how reallocating budget into Meta, native ads, and connected TV created more demand, and why patience with attribution windows matters. In this episode, you'll learn:- Why brand search campaigns can hide true marketing performance- How cutting Amazon ad spend increased sales volume- The importance of tracking blended CAC and MER- Why channel-specific ROAS targets limit growth- How Meta creates demand that Google and Amazon capture later- Using native advertising to unlock colder audiences- How connected TV supports multi-channel growth- How proactive agency strategy builds client trust- Why mature brands need diversified acquisition channelsMentioned in the Episode: Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suitePartner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ricardo Pouwels: LinkedIn: https://nl.linkedin.com/in/ricardo-pouwels Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:We're opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!

Discover how John Madsen transformed a $2.5M business into a $50M/year high-ticket fitness powerhouse. John breaks down the operational systems his wife brought in as CEO, why direct-response advertising beats organic content when scaling rapidly, and how to manage $25K/day in ad spend while keeping book-call metrics and unit economics profitable in a hyper-competitive space.

Brett Fish sees a lot of wasted ad spend. His company, TagHero, tracks clients' advertising performance on platforms such as Meta, Google Ads, and TikTok. He says the platforms are merely algorithms that respond to data. Good data leads to good results. Bad data wastes money, a kind of "garbage in, garbage out."In this episode, Brett addresses common ad setup errors, optimization opportunities, campaign management tools, and more.For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/a-top-cause-of-wasted-ad-spendFor all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts******Practical Ecommerce helps online merchants improve with expert articles, podcasts, and webinars. Founded in 2005, we're an independent publisher, unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

Send us Fan MailAmazon PPC can drain a budget fast when sellers rely on the wrong keywords, match types, or Q4 strategy. In this Amazon PPC Masterclass sneak peek, the My Amazon Guy team explains why set-and-forget campaigns fail, how sellers should use real search term data before making decisions, and why Black Friday, Cyber Monday, and other deal events can raise CPCs and hurt results when a product has no strong offer. The discussion also covers keyword relevance, exact match risks, audience targeting, B2B ads, Brand Analytics, Data Dive, Helium 10, and Jungle Scout.Ready to improve Amazon PPC performance and cut wasted ad spend? Book a call with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSeller #PPCStrategyWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - The #1 Critical Advice for New PPC Campaigns0:45 - The Trap of Exact Match & Top of Search1:32 - Why PPC is a "Constant Battle Upwards"1:44 - Q4 Strategy: Black Friday & Cyber Monday2:43 - When to Turn Off Ads to Protect Your Spend3:55 - How to Decide Keyword Relevancy4:22 - Buying Data: Let Customers Vote with Their Wallets5:09 - Old School vs. Modern Strategy6:44 - High-Value Changes: Audience & B2B Targeting7:29 - Using AI for Competitor Market Research-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

"If I could just crack Meta, I'd be able to scale." I hear a version of this almost every week – and it's almost always wrong. In this episode of The Brand Marketing Show, I make the case that growing a premium brand was never about pulling one lever. It's a whole system, and it fails quietly in several small places at once. I walk through the small silent leaks that hide behind healthy-looking numbers, the "wrong machine" problem (and why I'd have gone broke marketing my first business the way Huggies markets nappies), and the most expensive thing in your business – which isn't your ad spend. You'll leave with a better question than "what's the one thing," and a practical way to find the one constraint actually holding your brand back.  Find this episode and more at https://www.productpreneurmarketing.com/episode-326/ ecommerce marketing, premium brand marketing, how to scale ecommerce, product based business, marketing podcast, conversion rate, customer research, small business Australia  

FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.

Send us Fan MailIn this episode of the MAG Growth Podcast, Noah Wickham talks with Felix Hoffman from Seven Learnings about how Amazon sellers can think about pricing, discounts, and ad spend in a smarter way. The conversation covers common pricing mistakes, profit leaks, and why better product-level data matters as ecommerce and AI shopping keep changing.Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu#AmazonSellers #AmazonPricing #EcommerceTips #AmazonPPC #amazonprofits Want free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 - The "Discount Addiction": Why brands over-rely on markdowns 1:30 - Felix Hoffman's background at Zalando and the birth of 7Learnings 3:10 - What "Set it and Forget it" pricing actually costs your business 4:10 - Rule-Based vs. Predictive Pricing: Ending the race to the bottom 5:24 - Understanding Price Elasticity on a product level 6:35 - Is Dynamic Pricing a trust-killer for luxury brands? 7:56 - Why Pricing and Ad Spend must be optimized together 10:45 - Using Google Maps logic for retail growth 12:40 - Case Study: Decreasing discounts to increase sales volume 16:14 - Agentic Shopping: How AI assistants will change pricing forever 19:17 - Long-term forecasting: Managing stock and liquidation cycles 23:25 - Why Pricing is the #1 AI investment for Amazon sellers 25:03 - Advice for technical founders: Marketing vs. Product-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Emilia Costa has spent nearly 20 years in media and advertising, watching the digital landscape transform from the earliest days of podcast sponsorships to the rise of AI-enabled platforms. She currently serves as Senior Manager of Member Engagement & Development at IAB, where she works with some of the biggest companies shaping the future of digital media and advertising including TikTok, Pinterest, Reddit, Beast Industries and OpenAI. An optimist at heart with a love for trend spotting, she serves as IAB's category lead for the Creator Economy and AI member companies, alongside influential publishers, and broadcasters, and has led strategic sponsorships and thought leadership at events like the NewFronts and IAB's Annual Leadership Meeting (ALM).Before IAB, Emilia spent six years at Vevo leading national integrated marketing and branded entertainment strategy, building campaigns for top advertisers like Apple, Disney, and State Farm with Shawn Mendes, Demi Lovato, and Billie Eilish. Earlier in her career, she was the first dedicated Online Marketing Manager at SPIN, the iconic music publication, and got her start at NPR working on sponsorships in the early days of podcasting.

Welcome back to another episode where we're diving deep into the next big shift in Amazon advertising: Sponsored Prompts. You've probably seen those little blue AI questions popping up right under your product images, and guess what? Amazon is officially letting us track them with the new Prompt Report inside Campaign Manager. Today, I'm hanging out with Tyler from Pilot House to break down exactly what this means for your brand. We talk about how Amazon's AI shopping assistant is taking over customer sessions and how your ad budget might be bleeding into these prompts without you even knowing it. Tyler drops some amazing strategies on how to find the new report, pause the prompts that aren't working, and a killer hack using ChatGPT or Gemini to see exactly how AI reads your product images. You definitely want to get ahead of this curve before these new placements start eating up your budget. We'll see you in The PPC Den!

When you look across the vast, ever-expanding GLP-1 landscape, you see a handful of key players with different services offered. One of them is Noom, which attempts to differentiate itself from other telehealth shops by billing itself as a “behavior-change company.”  Simply put, Noom takes a lifestyle-based approach to weight loss, delving into the habits of its users and reorienting them towards healthier routines for diet and exercise. Building off that foundation, Noom then got into the GLP-1 prescription business in 2023. Armed with a subscription-based health app and a substantial ad spend for campaigns featuring celebrity spokesperson Rebel Wilson, Noom has raised nearly $660 million over 10 funding rounds since its founding in 2008. Yet like Weight Watchers, the company's pivot in the age of GLP-1s hasn't been without bumps along the way. Noom conducted mass layoffs in 2022 and 2025 amid a slowdown in its key business units. Still, the company is trudging forward.  This week, Noom CEO Geoff Cook returns to the show to chat with reporter Bella Czajkowski about the company's plans for the future, how the GLP-1 treatment space needs to evolve and what their go-forward advertising strategy is.  For our Trends segment, we're talking about a pair of recent Supreme Court rulings – the ‘skinny label' case between Hikma and Amarin as well as Bayer's Roundup decision – and what they mean for the healthcare industry. Ahead of our feature interview, you'll hear from editorial director Jameson Fleming, who is back from his weeklong trip to cover Cannes. He's got a full rundown of what you need to know about how medical marketing's top work was received over there. Check us out at: mmm-online.com Follow us: YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jacob Neffendorf and I just launched Clear Path AI — a 24/7 AI advisor trained on nearly $20 million in land clearing ad spend and thousands of hours of real operator systems and transcripts. In this episode, we pull back the curtain with a full live demo and break down what this tool can actually do for your business right now.What you'll learn:The 3 levers that control your land clearing business (leads, sales, capacity) — and how to diagnose which one is your current bottleneckWhy a guardrailed, industry-specific AI gives you better answers than generic tools like ChatGPTHow Clear Path builds SEO website structures, content calendars, and Google Business Profile strategies in real timeWhy the companies who adopt AI fastest will get the outsized returns — and what that looks like in land clearing specificallyHow to set a 12-month revenue target and work backwards from it using Clear Path

Is your ad budget delivering less every month? Discover why 93% of buyers research across hundreds of platforms before purchasing, and how businesses are generating millions in sales with zero ad spend through strategic organic traffic. Fredette Creative Media / Creative Flow City: Cincinnati Address: 2983 Twilight Drive Website: https://www.fredettecreativemedia.info Email: 123CreativeFlow@gmail.com

What does scaling with Meta ads look like behind the scenes?   In this episode, I sit down with Claire English from The Unteachables to talk about what really happens when an established, purpose-led business finally decides to stop relying only on organic marketing and start investing in profitable Meta ads.   We talk about the mindset blocks around money, scaling, visibility and growth, especially for founders who genuinely care about people and don't want marketing to feel manipulative.   If you've ever wondered how much should I spend on Facebook ads, whether Meta ads actually work, or if ads can help you scale sustainably without burnout, this conversation is for you.   Learn more about working with Lume Marketing ●        The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now. ●        Hire us to run your ads ●        Learn how to run your own ads   Claire shares how she built a hugely successful business organically over five years before joining my Meta ads training program, and what happened next blew both of us away.   We talk about the reality of scaling a business with Facebook and Instagram ads, the fear of spending money on ads for the first time, and what it looks like to move from six figure years to six figure months with a clear Facebook ads strategy.   We also get into the difference between growing a business and scaling one, why purpose-led growth matters, and how Meta ads can create more impact, income and freedom when used strategically.   One of my favourite parts of this episode is hearing Claire explain what scaling her ads gave her beyond revenue: more certainty, breathing room and the ability to support thousands more teachers without needing to be permanently glued to Instagram.   If you're a founder, educator, coach, service provider or product-based business owner trying to work out whether Meta ads are the next step for you, this episode will help you understand what sustainable business growth can really look like. It's also a reminder that there's no overnight success. The businesses that scale well usually have strong foundations first. Ads just help fan the flames.   What's one belief about money, marketing or Meta ads that you've had to work through in your own business? Come chat with us over on Instagram at @lumemarketing   Contact details mentioned: ●        Connect with Claire and The Unteachables on Instagram, LinkedIn or via their website ●        Connect with Lume Marketing on Instagram, Facebook of via our website ●        Megan Winter on LinkedIn ●        Ripple Festival   Resources ·       Should you run your own ads or partner with an agency? Take the quiz here to find out. ·       10 most common Meta ads red flags, and how to avoid them. Download for free here.   Loved the pod? ·       Leave a review and you may just find yourself getting a shoutout on the pod.

In the past 12 months, I've watched more eight-figure coaches turn off their ads and close up shop than ever before. Meta's Andromeda update completely wiped them out. In this episode, I walk through five lessons from spending over $20 million on Facebook ads — including the one that 99% of coaches refuse to learn because it's not about ads at all. I break down why polished, agency-style ads are dead on Facebook (even though they work on YouTube), how Andromeda completely flipped the targeting game so your ad copy is now doing the job that interest stacking used to do, and why you need 50 ads running, not five. I also get into why most "ad problems" are actually offer problems in disguise — and a simple test you can run right now to find out if yours is one of them. If your cost per booked call keeps climbing and you've been blaming the algorithm, this episode will show you what's actually broken. "The ad sells the click. The offer sells everything else."

Ryan Pineda and co-host Brian Davila sit down with Danny Bae to explore how he leveraged 20+ years of direct sales experience and his unique Korean-American background to build a 260,000-person global sales organization that generated over $400 million in Korean skincare revenue outside of Korea, while sharing lessons on leadership, network marketing, entrepreneurship, and scaling through people.⁣⁣Connect with Danny - ⁣https://www.instagram.com/dannybaeofficial/⁣https://www.instagram.com/weareriman/⁣⁣Watch the podcast with Brad Sugars - https://youtu.be/nxyAdptUGcw ⁣__________⁣Join our private mastermind for elite business leaders who golf. https://www.mastermind19.com⁣⁣Want to be featured on the Wealthy Way Podcast? Apply here https://www.wealthyway.com⁣⁣If you want to start your real estate investing business, we'll give you 1:1 coaching, seller leads, software, & everything you need. https://www.wealthyinvestor.com⁣⁣Tired of paying so much in taxes every year? We'll give you strategy, tax prep, and accounting all in one place. https://www.taylor-tax.com⁣⁣If you're a business owner who wants to get in peak physical shape, we can help! https://www.allproceo.com⁣⁣Join free Bible studies and workshops for Christian business leaders. https://www.tentmakers.us⁣__________⁣⁣Chapters:⁣00:00 How Danny Built $400M in Sales⁣06:09 Building a 260,000-Person Sales Force⁣11:03 Danny's Journey From Korea to Global Expansion⁣21:30 The Real Business Model Behind Network Marketing⁣28:45 Ryan's Golf Caddy Referral Business Idea⁣38:15 Why Word-of-Mouth Beats Paid Advertising⁣47:50 The Biggest Myths About Network Marketing⁣58:53 The Future of Riman & Scaling to Billions⁣01:10:15 Turning Ordinary People Into Entrepreneurs⁣01:16:05 Giving Average People an Above-Average Chance

In this episode, we dive into the challenge of rising customer acquisition costs and how smart online brands use first-party data to stay competitive. Tiago Costa, CEO of clustie.ai, shares how his platform uses artificial intelligence to predict high-value buyers and automatically improve ad results on Facebook and Meta channels. He is joined by brand owner Raphael Tomé, who explains how he used this tech to cut his ad costs, boost his profits, and quickly scale his e-commerce business. Topics discussed in this episode:  How AI simplifies building and launching online stores today. What metrics to fix before you try to scale ad spend.Why single-product shops are growing quickly in the US.Why traditional marketing agencies fail to scale ad results.How audience intelligence tools lower customer acquisition costs.What problems occur when running too many active ad campaigns.How syncing Shopify data with Meta improves targeting precision.Why human support remains critical alongside AI software tools.What product-audience matching does for specific item sales.How to scale products internationally using predictive data models.Links & ResourcesWebsite: https://clustie.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/56sr2z44I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

You don't need followers or an ad budget to make money on TikTok Shop. Neil Twa dives into the creator-to-commission model that lets you generate revenue without a following. Two sellers, different scales, same model. One is a husband-and-wife team running a home organization brand on Amazon, pulling in $10K/month. The other, a seven-figure operator, both leveraging TikTok's affiliate marketplace. List your product, set your commission, and let creators do the rest. These three moves work whether you're just starting or scaling your business. The High Voltage Business Builders Podcast breaks it all down.

Can you build a B2C app to 6 million users with no advertising? Colin Hodge did it when he co-founded Bang with Friends — a dating app that went viral purely through word of mouth — because he understood the psychology of his users so precisely that they couldn't help but share it. In this episode, Sophia Matveeva speaks with Colin Hodge — entrepreneur, growth expert, and author who has scaled businesses to over 100 million users. He co-founded a viral dating app, served as Chief Growth Officer for 17Live, Asia's leading live-streaming app, and re-acquired his own startup after selling it, growing it into a top 5 US dating app. But this episode is not really about dating apps. It is about the one thing that separates products that grow from products that stagnate: understanding your users deeply enough to build something they cannot stop sharing. You'll learn: The overnight pivot that took a failing startup to a million users in three months Three practical techniques for getting inside the mind of your user, even if you are nothing like them Why the best user interviews feel like anthropology rather than sales Why critiquing your own product before user interviews makes you a dramatically better listener Timestamps:  00:00 - Introduction: How Bang with Friends went from zero to 1 million users 04:51 - How a bad date launched Colin's biggest business success 08:48 - The pivot: From friends of friends to "Who has a crush on me?" 11:07 - Reaching 1 million users in 3 months with zero ad spend 14:36 - Lessons for boring businesses from a scandalous dating app 18:35 - Three methods to understand users who aren't like you 20:59 - Method 1: The method acting technique - Live your user's life 22:50 - Method 2: Build detailed personas beyond demographics 26:55 - Method 3: User research as an anthropologist, not a salesperson 27:52 - How to suppress your founder instinct and actually listen Free AI Mini-Workshop for Non-Technical Founders: Learn how to go from idea to a tested product using AI — in under 30 minutes. Get free access here: techfornontechies.co/aiclass Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Listen to our podcast on: Apple Spotify YouTube Audible Pandora Transcript: https://www.techfornontechies.co/blog/304-how-one-founder-went-from-zero-to-6-million-users-with-no-ad-spend

Shoot us a Text.Episode #1336: Chinese automakers quietly prep a Canadian invasion, dealers ramp up ad spend amid tariff uncertainty, and even the Cozy Coupe gets an EV twistShow Notes with links:Chinese automakers are laying the groundwork to enter Canada, with hiring, vehicle sightings, and dealer conversations signaling real momentum. With a new 49K EV import quota opening this year, brands like BYD, Geely, and Chery are positioning early for market entry.Geely's Zeekr brand is already hiring senior leadership in Toronto, signaling active plans for sales, service, and dealer network development.Chery is testing vehicles in Toronto and courting Canadian dealers, even flying some to the Beijing Auto Show to build early relationships.BYD is moving fastest on retail, aiming to open as many as 20 stores this year through local partnerships.Despite the activity, no official quota allocations have been issued yet, and sales likely won't begin until late this year.Rising tariffs and shifting inventory levels are putting dealer marketing back in the spotlight. As uncertainty creeps into pricing and supply, dealers are leaning harder into advertising to guide consumers.Dealers spent $9.22B on advertising last year, up 4% and nearing pre-pandemic levels as the market stabilizes.Digital dominates, capturing 73% of ad budgets, with third-party listings, search, and social leading the chargeDealers spent an average of $705 per new vehicle sold on advertising, still well above pre-pandemic levels despite a slight year-over-year dip.Third-party listing sites alone captured over 20% of total ad spend, making them the single largest channel in dealer marketing budgets.“The future of the U.S. auto industry is murky… effects are difficult to quantify,” said NADA Chief Economist Patrick Manzi.Even the toy aisle isn't immune to the EV transition. Little Tikes is giving its iconic Cozy Coupe a plug-in twist, introducing a playful charging station that mirrors the real-world shift from gas pumps to electrons.Little Tikes launched a $33 “Cozy E-Charging Station” accessory for its classic Cozy Coupe, aimed at kids ages 18 months to 5 years.The plug fits right into the existing fuel door, signaling how seamlessly EVs are replacing gas—even in pretend play.The Cozy Coupe itself still runs Flintstones-style, powered by kids' feet—not batteries.The toy has sold up to 500,000 units annually at its peak, making it one of the most recognizable “vehicles” in America.At $65 for the car, it may be the cheapest “EV” on the market, even if range is limited to the living room.Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast  as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.Get the Daily Push Back email at https://www.asotu.com/JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/

264 | Jakob Schell ist das Marketing-Brain hinter Deutschlands größten Newslettern. Wie macht man heute gutes Online Marketing?Hier geht's zu Jakobs neuem Kurs: https://noble-advertising.com/digitaleoptimistenPartner dieser Folge:ebay.comPrüft, wie Live-Commerce euer Business voranbringen kann. Keine Verkaufsprovision für neue Live-Seller in den ersten 6 Monaten. Mehr Infos: ebay.de/startliveClockodoBesseres Time-Tracking jetzt besonders günstig: https://www.clockodo.com/de/optimisten/Mach das 1-minütige Quiz und finde eine Geschäftsidee, die zu dir passt: digitaleoptimisten.de/quiz.Kapitel(00:00) Intro(02:24) – Was Alex falsch gemacht hat (07:08) – Sind Meta Ads in 2026 noch relevant? (17:55) – Der Köder muss dem Fisch schmecken, nicht dem Angler - Storytelling(26:43) – Wann starte ich mit Ads und wie viel Budget brauche ich?(47:42) – Creatives, AI und der Texteck eines Performance Marketers(57:30) – Jakobs neuer Marketing Kurs(62:19) Jakobs beste GeschäftsideeSo erreichst du uns:Sprachnachricht senden: https://www.speakpipe.com/digitaleoptimistenEmail schreiben: alexander@digitaleoptimisten.deLearningsVielfältige Creatives statt Meme-OnlyMemes alleine ziehen nicht die konvertierende Zielgruppe an; Ads brauchen inhaltliche Vielfalt und unterschiedliche Angles, um verschiedene Demografien zu erreichen. Die Fallstudie zeigt, dass Memes zwar gute Klicks bringen, die Conversion-Rate aber oft niedrig bleibt, weshalb Vielfalt der Hebel für Wachstum ist. Ohne unterschiedliche Formate bleibt der Zugang zu größeren Zielgruppen blocked.Ads als LernwerkzeugAds sind kein Wunderhebel; erst Zielgruppe, Pain Points und Product-Mitage-Fit klären, bevor breite Kampagnen starten. Sie können früh als Research genutzt werden, um Feedback aus der Masse zu bekommen und das Produkt entsprechend anzupassen. So ergibt sich eine klare Grundlage für weitere Marketing-Schritte.Primäre Metriken zuerst beachtenPrimäre Metriken wie Kosten pro Kauf, Kosten pro Sign-Up, Anzahl der Sign-Ups, Ad-Spend und Frequenz geben den wichtigsten Aufschluss, ob eine Kampagne läuft. Sekundäre Metriken wie CTR, CPM oder Hook- und Hold-Rates liefern Kontext, sollten aber nicht den Ausschlag geben. Fortlaufend prüfen, ob eine Creative eine hohe Hook-Rate hat, ohne ausreichende Klickrate – dann ist der Call to Action zu prüfen.Authentische Kommunikation und Tribe findenDie Werbung sollte den Menschen hinter dem Bildschirm helfen und nicht egozentrisch wirken; Founders Generated Content stärkt Authentizität. Die Storytelling-Analogie Obi-Wan Kenobi statt Luke Skywalker verdeutlicht, dass der Helfer-bzw. Begleiter-Charakter besser ankommt als die bloße Selbstdarstellung. Daraus folgt eine Marketing-Strategie, die auf Zielgruppen-Bedürfnisse fokussiert und Inhalte entsprechend authentisch vermittelt.Budget-Planung und ROI-DefinitionDie Budgetplanung basiert auf einer ROI-Definition: Break-even-ROAS festlegen und die nötigen Käufe pro Woche bestimmen, damit Ads Sinn machen. Beispiel: 20 Euro pro Kauf bei 200 Euro Ads-Budget pro Woche ergibt rund 10 Käufe pro Woche. Zusätzlich gilt: Die Lernphase endet typischerweise bei etwa 50 Events pro Woche; davor nicht mehr Budget blind hineinballern, sondern gezielt lernen und skalen.KeywordsMeta AdsFacebook AdsInstagram AdsConversion-RateROASwie starte ich Meta Ads als Einsteigerzielgruppe definieren Facebook Werbunglandingpage conversion rate erhöhenpixel tracking Facebook einrichten AnleitungCreativesUser Generated ContentHookAd-Testing

Most DTC brands are making million-dollar channel decisions based on attribution data that's fundamentally wrong. Olivia Kory — CSO of Haus and the incrementality expert Brett references on stage more than almost anyone — breaks down what it actually takes to know if your ads are working. Spoiler: if you've been writing off YouTube based on MTA, you owe yourself a retest.Inside the episode:Why YouTube's true ROAS is 3.4X what the platform reports — and how Haus's 190-test study across 74 brands proved it (plus why your D2C numbers alone are only half the picture)The right time to start incrementality testing — it's not when you're huge, it's when your business gets complicated enough that turning off ads won't give you a clean answerHow StockX went from barely spending on YouTube to making it their #2 acquisition channel — by running geo holdout tests and acting on the resultsWhy Meta's optimization might be too good — and how brands like Jones Road are improving their iROAS by making changes that look worse in-platformThe surprise winner: AppLovin — Olivia came in skeptical of mobile game ad inventory and got data she didn't expectHaus's new DTC Basics tier — a lower-cost entry point so more brands can stop guessing which channels are actually driving growth Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today! Chapters: [00:00] Intro clip — Olivia on treating incrementality as a report card vs. a growth tool[00:22] Introductions & background — Olivia's path from Starcom → TubeMogul → Netflix → Quibi → Sonos → Haus[06:55] What is incrementality? — The randomized controlled trial analogy; geo holdouts vs. click-based attribution[10:45] When should a brand start using incrementality? — The low-to-mid 8-figure inflection point; multi-channel complexity as the signal[15:34] Native platform lift studies (Meta & Google) — Are they worth it? Signal loss, CAPI, iOS 14.5 limitations[17:25] Geo holdout vs. user-level testing — Why Haus was "born out of the ashes of iOS 14.5" and went all-in on geo[19:37] How a Haus geo holdout test actually works — Data ingestion, experiment design, market matching, results[23:20] Actioning on incrementality data — Coaching leadership, making reallocation decisions, improving channel performance over time[26:02] How long should you run a test? — Why 2-week YouTube tests fail; 4–6 week minimums and the role of consideration cycles[27:19] Incrementality as an optimization loop, not a report card — Connor from Ridge, Cody from Jones Road Beauty, and the StockX story[30:42] Key metrics defined — iROAS, iCPA, incrementality factor, and why in-platform ROAS can mislead you[32:47] Branded search — Is it incremental? Simple Modern's 5% read, when Amazon bidding on your terms changes the math[35:57] Treatment window & post-treatment window (PTW) — How Haus structures tests for YouTube, Meta, and CTV; lagged effects explained[39:36] Consideration cycles & post-purchase surveys — Why your path-to-purchase report is probably shorter than reality[41:00] Halo effects: Amazon & retail — Why omnichannel brands that only measure D2C are understating YouTube's impact[41:58] The Haus YouTube study findings — The 3.42x incrementality factor; halo effects that doubled lift when Amazon/retail pulled in; Demand Gen vindicated[44:10] YouTube vs. Meta: how the channels differ incrementally — Meta's short payback window, the "too good at intent" problem, and why YouTube wins on halo effects[46:53] Surprises from the data — YouTube (not surprising to Olivia), AppLovin (very surprising), and why TV results swing wildly based on inventory type[50:16] The biggest levers to improve incrementality — Creative first (30–50% wins), then account structure, traffic composition, and spend level[51:46] A DemandGen campaign running on Gmail — A real audit story and why traffic composition can make a channel look broken when it isn't[53:13] Haus's new DTC Basics tier — A lower-cost entry point to measure D2C and Amazon across core ad channels[54:54] Wrap-up & where to find Olivia — Part two teased around the next Haus YouTube report Connect With Brett: LinkedIn: / thebrettcurry YouTube: / @omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links: Olivia's LinkedIn: /olivia-kory-50230812 Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Today in the business of podcasting:Netflix Co-CEO, President and Director Ted Sarandos called out podcasting as a bright spot in the company's Q1 2026 earnings, noting that internal data shows video podcasts are driving incremental engagement, with particular strength in daytime viewing and on mobile devices.Adobe has deepened its partnership with Speechmatics by adding on-device speech-to-text transcription to its Premiere video editing suite, processing an hour of audio in about 55 seconds at near-cloud accuracy while keeping all audio local to the device.Bumper co-founder Jonas Woost introduced the Bumper Score, a third-party audience verification metric that measures how well a podcast delivers ads to a verified audience on a 0-to-200 scale, drawing on hosting provider data, platform audience data, and episode-level retention data.The top 15 podcast advertisers spent an estimated $58 million in March 2026, down from $61.4 million in February, with sports podcasts dominating genre preferences across most of the top spenders, according to Magellan AI tracking data.Podnews compiled the podcasting-relevant winners from the 30th Annual Webby Awards, which this year featured expanded podcast categories, with a winners ceremony set for May 11.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:The IAB, in partnership with PwC, reports that digital audio ad spend reached a record $8.4 billion in 2025, a 10.2% year-over-year increase, with podcast advertising revenue climbing to $2.9 billion on 17.6% growth that outpaced the broader digital audio market.A Scalable newsletter analysis examines how Netflix's early video podcasting push has stalled, with the YouTube presence of major Netflix-exclusive shows beginning to atrophy as the platform makes no new big-ticket acquisitions, while YouTube says it has no plans to counter with exclusivity deals and is instead developing AI tools to help creators generate short clips automatically.Barrett Media's Garrett Searight argues that YouTube's new Shorts daily time-cap feature is less a crisis for podcast discovery than a prompt for independent creators to diversify their short-form video strategy and prioritize content quality across platforms like Instagram Reels and TikTok.Acast's 2025 year-end report shows full-year net sales growth of 29% year-over-year, with North American net sales up 50% in Q4, and the company closing the year with 429 full-time employees, up from 364 in 2024.A new Sounds Profitable study, Audio Primes: The Podcast Industry's Most Valuable Audience, profiles the segment of podcast consumers who listen to at least 75% of their content as audio, finding they skew younger, more educated, and higher-income than the broader podcast audience, with a webinar presentation from Tom Webster and Alberto Betella now available on Sounds Profitable's site and YouTube channel.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Matt Borka, founder of Company Growth Partner, a growth consultancy who helps founders and brands scale revenue with clarity, honesty, and systems that actually work.Through hands-on strategic partnership, Meta Ads media buying, and revenue and AI systems optimisation, Matt works as an extension of his clients' teams, bringing senior-level execution without the noise of a traditional agency.Now, Matt's journey from growing up in Hungary to managing over $9M in ad spend for American businesses demonstrates what's possible when sharp strategy meets lived experience and resilience.And while navigating burnout, failed partnerships, and redefining what success really means as a solopreneur, he's showing that sustainable growth starts with boundaries, self-trust, and doing business on your own terms.Here's where to find more:Websites: https://www.mattborka.com & https://www.companygrowthpartner.comFacebook: https://www.facebook.com/mtborkaLinkedIn: https://www.linkedin.com/in/matt-borkaIG: https://www.instagram.com/matt_borka________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:https://linktr.ee/unforgetyourself

Brandon Love is the founder of Bewilderment.com — a fragrance and art studio in Columbus, Ohio. He started the business at 17 and is now in his 11th year. When tariffs hit last year and his Facebook ad performance collapsed, Brandon came into the Inner Circle looking for a different way forward. It would have tanked most stores' sales;  he ended up doubling them instead. In this episode, he shares exactly what changed. Listen in and  learn: Why list segmentation unlocked the gold in Brandon's list How offering subscriptions changed cash flow How Brandon overcame tariff troubles The social media strategy Brandon never thought would work  This is a story about what's possible when you stop chasing new customers and go deeper with the ones you already have. ----------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!

In this episode of Liftoff with Keith, we sit down with Anthony Blatner, Founder of Speedwork Social and a leading expert in LinkedIn B2B growth.Anthony shares a practical crawl-walk-run framework for companies looking to turn LinkedIn into a scalable demand generation channel. From founder-led content and employee advocacy to high-performing Thought Leader Ads, he explains how modern B2B companies are building pipeline without relying on expensive or ineffective campaigns.We also discuss why case-study driven content outperforms promotional messaging, how teams can activate their networks, and how startups can scale LinkedIn marketing without chasing trends.If you're a startup founder, marketing leader, or B2B growth team, this episode breaks down how to turn LinkedIn into a predictable revenue engine.Connect with Anthony Blatner: Website: https://speedworksocial.com/ LinkedIn: https://www.linkedin.com/in/anthonyblatner Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses' growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/ Subscribe for more founder insights and hit the bell for notifications! Follow us on our channels for exclusive startup content and behind-the-scenes insights from interviews like this one. Spotify: https://open.spotify.com/show/3cFpLXfYvcUsxvsT9MwyAD?si=f5a14e779777487d Apple Podcasts: https://podcasts.apple.com/ca/podcast/liftoff-with-keith-newman/id1560219589 Substack: https://keithnewman.substack.com/ Newman Media Studios: https://newmanmediastudios.com/ LinkedIn: https://www.linkedin.com/company/liftoffwithkeithTikTok: https://www.tiktok.com/@keithnewman74 For sponsorship inquiries, please contact: sponsorships@wherewithstudio.com#B2BMarketing #LinkedInMarketing #DemandGeneration #StartupGrowth #SaaSMarketing #GrowthMarketing #FounderLedMarketing #DigitalMarketing #B2BStrategy #MarketingLeadership

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/jacob-ray ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Join Our Team: https://www.scalingwithsystems.com/careers

Running ads shouldn't feel like a money pit.  I hear this all the time from six-figure founders. You know you need to run ads. You know that's how you're going to reach more people, grow faster, and stop relying on the algorithm to get in front of the right audience. But every time you think about actually doing it, you just don't.  Maybe you've lost money on ads before. Maybe you've heard horror stories. "Just test it and see what happens" feels reckless. So you put it off. I get it. And while I'm not here to tell you to ignore that instinct, I am here to show you a smarter way. In this episode, I'm walking you through a concept called self-funding your growth. The idea is simple: you use a low-priced offer to offset the cost of your ads so that by the time someone buys your bigger offer, you've already covered most or all of your ad spend. You're not spending money now and hoping it pays off later. You're building a list of buyers from day one, and the math works from the beginning. I'll break down the difference between tripwires and small offers, give you real examples of what to sell, and walk you through the three checks you need to make before you try this strategy. If you've been wanting to run ads but haven't been able to pull the trigger because it feels too risky, this episode is for you. RESOURCES MENTIONED IN THIS EPISODE: You've built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I'll break down what's quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you're ready for predictable revenue, you can save your seat here. Episode 38: Tiny Offers™ with Allie Bjerk My Newsletter HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Self-Funding Your Growth Removes Risk — The traditional approach to ads is spending money upfront and hoping it pays off in a purchase down the road. Self-funding flips that. You use a low-priced offer, either a tripwire after a free opt-in or a standalone small offer, to bring in revenue right away. That money offsets your ad spend as you go, so you're not gambling your savings on a future launch. 2️⃣ Buyers Are More Valuable Than Freebie Seekers — When someone pays, even $17 or $27, they're more invested. They open more emails, engage more with your content, and are far more likely to buy bigger offers down the line. Growing your list with buyers from day one is a completely different game than hoping freebie seekers eventually convert. 3️⃣ Keep the Lift Low and Solve One Specific Problem — The best low-ticket offers are simple, valuable, and easy to deliver. Think templates, toolkits, audits, or strategy sessions. You're solving one specific problem fast. And if you can test it with your existing audience first, you'll know it converts before you ever spend a dollar on ads.MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

Feeling the pressure to scale but terrified of losing your best people, or watching team morale dissolve as your business grows?This episode, guest host Sivana Brewer gets real with Isaac Tobelen, current CMO at Springs Rejuvenation and seasoned COO, on the inside challenges of recruiting, retaining, and motivating talent in rapid-growth settings. Isaac shares proven systems for hiring culture-aligned operators, the brutal mistakes that cost him top performers, and how “Innovation Day” became a surprising game-changer for agency culture.If you want actionable tactics to build a resilient team and avoid silent exits, listen now, not later. Your next big hire, retention strategy, or culture upgrade may hinge on these lessons. Tune in for exclusive, hard-won insights that most COOs only learn the hard way.Timestamped Highlights[00:00] – The “quiet risk” that nearly cratered Isaac's agency and why losing one key player can trigger a domino effect[03:08] – Rewiring direct response marketing for an unexpected industry and scaling it to $1.2M/month[08:59] – Why competitors keep stealing Isaac's ads, but can't touch his team's execution[11:08] – The secret overlap of visionary CEO and practical COO—why it worked for Isaac and Ashton[13:49] – How teaching people “how to think” crushed micromanagement and burnout[15:02] – The counterintuitive hiring process that filters for real values (not just resume skills)[24:29] – Unconventional interview tactics, homework, and the non-negotiables that reveal true fit[32:00] – “Innovation Day” revealed – How letting teams fail forward built trust and inspired breakthrough creativity[38:11] – Isaac's 2 biggest mistakes: concentrated risk and a disastrous acquisition—what he'd do differently[52:44] – Is AI really changing everything? Isaac's blunt take on what's hype, what actually matters, and why talent must upskill nowAbout the GuestIsaac Tobelen is the Chief Marketing Officer at Springs Rejuvenation, a leader in stem cell and exosome therapy. Previously, he was COO at Hemon Media, where he scaled the agency to $500K/month in 18 months, managed $36M+ ad budgets, and built high-performing teams from scratch. Isaac is known for his systems thinking, rapid operational scale, and real-world people development.