Podcasts about ad spend

First thing I want to point out is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put those little videos up...

Are you leveraging relationships to scale your mortgage business? In this episode of The Canadian Private Lenders Podcast, we sit down with Cyrus Habibi—a top-producing mortgage broker with Premier Mortgage, consistently ranked #1 in volume in Atlantic Canada for five straight years. From humble beginnings in life insurance to dominating $350M+ in mortgage volume with the Premier Private Client Group, Cyrus shares how building relationships, not budgets, fuels growth. This episode is your roadmap to reputation-driven success.Show notes: 01:43 - How Cyrus transitioned from insurance into real estate finance02:45 - Got his start thanks to Don McFicker's mentorship04:43 - Why mortgage brokering is more service-based than sales06:01 - Met his future business partners through a shared love for cars10:22 - Mentorship saved him from early mistakes in brokering15:14 - Premier team closed over $350M in mortgage volume last year17:42 - Atlantic Canada market is stronger and more resilient than expected20:28 - Referral-based growth beats cold leads and ads every time21:45 - Their team acts as a “walking brand”—authenticity matters23:14 - What Cyrus loves most about this business and lifestyle25:52 - What's next? Cyrus shares how the team plans to grow further27:04 - Bonus question: Cyrus's favorite pizza spot and dream carResources:Keystone Capital GroupCPLP Instagram: @cplpodcast Keystone Instagram: @keycapgroupFind Cyrus on:Instagram: @cyrushabibiFind Neal On:Instagram: @neal.andreinoLinkedInFind Ryan on:LinkedInE-mail: ryan@keycap.ca

94% of advertisers are concerned about how tariffs might impact their budgets according to an IAB survey. Of those planning cuts, 60% expect a 6-10% decrease in ad spend, while 22% anticipate cuts of 11-20%.This week, Elena, Angela, and Rob explore what the research says about marketing during economic downturns. They discuss how brands that maintain or increase spending during tough times consistently gain market share, why creative thinking matters more than ever, and the smartest ways to adjust your strategy if budget cuts are unavoidable.Topics covered: [01:00] Current economic landscape and marketer uncertainty[05:00] Predicted impact of tariffs on US media ad spending[07:00] Research showing companies that increased ad spend by 50% during recession saw 1.5% market share growth[09:00] Creative marketing examples from economic downturns[13:00] Ways to reduce marketing spend without damaging your brand[17:30] Where to double down if you have available budget[21:00] Finding personal comfort rituals during uncertain times  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Tellis, Gerard & Tellis, Kethan. (2009). A Critical Review and Synthesis of Research on Advertising in a Recession. Journal of Advertising Research. 49. 10.2501/S0021849909090400. https://www.researchgate.net/publication/228272297_A_Critical_Review_and_Synthesis_of_Research_on_Advertising_in_a_Recession   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Entrepreneurship is really just an arbitrage play – buy low and sell high or create low and sell high. What would your business and life look like if you learned how to master that arbitrage by learning how to generate high quality leads? Join Jay on his latest Black Entrepreneur Blueprint podcast episode # 569 as he does a case study for his new lead generation business, where he turned $30.65 in ad spend to $500 in revenue in four days. LEARN HOW TO SCALE YOUR BUSINESS NOW: https://1181-info.systeme.io/4f4b0548      

#383 In this episode of the Millionaire University podcast, Kirsten sits down with Hemant Varshney, the mastermind behind the award-winning advertising agency Digicom, for an in-depth exploration of effective advertising strategies. Hemant takes us on a journey through his entrepreneurial path, starting from humble beginnings with a modest budget to transforming Digicom into a powerhouse agency. Throughout the conversation, Hemant drops gems of wisdom on growth and performance marketing. He stresses the importance of understanding breakeven points and slashing customer acquisition costs for sustainable growth. We delve into the world of digital marketing, where Hemant highlights the significance of knowing your numbers and leveraging free directories before diving into paid advertising. But it doesn't stop there. Hemant dives into the nitty-gritty of marketing across different platforms and the shift from product-market fit to channel-market fit. He sheds light on Digicom's focus on quantitative analysis and creative solutions to optimize sales funnels, emphasizing the need for continuous testing in digital campaigns. This episode is a goldmine for entrepreneurs looking to level up their advertising game. Hemant's insights encourage strategic thinking and patience in advertising efforts, reminding us of the ever-evolving nature of digital marketing. So whether you're a seasoned entrepreneur or just starting out, grab a pen and paper – you won't want to miss the insights Hemant has to offer. Welcome to the masterclass in advertising! (Original Air Date - 4/12/24) What we discuss with Hemant: + The Evolution of Growth Strategies in Digital Marketing + Expert Insights: Hemant Varshney's Journey and Strategies + The Shift from Growth to Profitability in Digital Marketing + Building a Strong Foundation Before Spending on Ads + Navigating the Complexities of Paid Advertising + The Importance of Continuous Testing and Market Adaptation + Balancing Organic Content and Paid Advertising + Unlocking the Power of Content and Viral Growth + The Continuous Learning Curve of Successful Entrepreneurs + Navigating the Complex World of Digital Advertising + Finding the Right Time for Ad Spend and Channel Fit + The Entrepreneurial Journey: Insights and Reflections Thank you, Hemant! Thank you Hemant for being such an incredible guest and for sponsoring today's episode! To connect with Hemant and his company Digicom, click ⁠here.⁠ For more information go to⁠ MillionaireUniversity.com⁠ To get access to our FREE Business Training course go to ⁠MillionaireUniversity.com/training.⁠ And follow us on: ⁠Instagram⁠ ⁠Facebook⁠ ⁠Tik Tok⁠ ⁠Youtube⁠ ⁠Twitter⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠millionaireuniversity.com/sponsors⁠. EXCLUSIVE NordVPN Deal ➼ ⁠https://nordvpn.com/millionaire⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠here⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video series, and SAG-AFTRA is making moves to bring content creators into the fold. Find links to every article mentioned here on Sounds Profitable. 

Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video series, and SAG-AFTRA is making moves to bring content creators into the fold. Find links to every article mentioned here on Sounds Profitable. 

In this episode, our Chief Strategy Officer, James Chandler, is joined by Tom Stevens, IAB UK's Director of Marketing & Insight, to unpack the key findings from IAB Digital Adspend 2024 — the definitive view of where digital advertising pounds are being spent in the UK.Together, James and Tom delve into what's behind the market's 13% growth, the continued dominance of mobile, video and social formats and what the numbers could mean for 2025. From shifting consumer behaviour to macroeconomic headwinds, it's a deep dive into the trends shaping digital ad investment.Plus, listen out for a cheeky cameo from our very own Chief Digital Cheerleader, Joy!Explore Adspend here: https://www.iabuk.com/adspendBook Engage now: https://www.iabuk.com/events-training/engage-2025 Hosted on Acast. See acast.com/privacy for more information.

Tom White steps into the Daily Trader studio to discuss two of next week's earnings names to keep on the radar: Amazon (AMZN) and Reddit (RDDT). Both names have historically pointed to digital advertising spending and revenue as significant indicators of their consumer base's sentiment. With earnings in focus, Tom composes example options trades for both AMZN and RDDT.======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Borja Cuan from Four15 Digital joins us as we ask him how exactly his agency manages a quarter of a billion dollars in ad spend with only 21 people.What kind of people do you need on your team to manage that? We envision disaster scenarios where someone on our team ads an extra zero or forgets a decimal in budgets while only spending $1,000 per month in ad spend on a client; imagine that client's actual budget being $500,000 per month and someone forgetting a decimal...Bo also drops some life advice on what things should actually be stressful and how to handle those, as well as advice for our younger audience trying to seek success as quickly as possible.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: r/agency & u/JakeHundleyTikTok: @agency.u

On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors.  They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025. 

In today's MadTech Daily, we explore the decline in news ad spend, Meta's decision to begin training its AI models on public content in the EU, and Barb's beta launch of overnight commercial spot ratings.

Nick “Ruff” Ruffalo is the SVP of Digital Marketing at Big Loud (home to Morgan Wallen & more). He's helped artists get over 200M views and 60M streams with $0 in paid ads. In this episode, we dive deep into how to build an iconic artist brand, what a successful content marketing funnel looks like, and case studies artists can learn from / apply to their own careers. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/un6ZFCjSWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW Ruff:https://www.instagram.com/ruffmusicofficialFOLLOW One More Time:https://www.instagram.com/onemoretimepodhttps://www.tiktok.com/@onemoretimepod0:00 Intro2:30 First Steps for Artist Brand Buildind7:20 What Makes A Great Artist Brand?10:38 Can Faceless Brands Work in 2025?16:00 How Chappell Roan Nailed Her Brand26:29 Content Marketing Funnel for Musicians47:20 New Fans vs. Existing Fans52:05 Rapid Fire Rampage

Today's MadTech discusses  X's agreement to drop Twitch from its lawsuit targeting advertisers over pulling their ad spend from the platform, the EU looking to ease  AI compliance for startups, and Snapchat launching Sponsored AI Lenses.

Send us a textIn this episode of the Make Your Mark Podcast, Kay Suthar chats with Aggie Meroni, a social media advertising expert and founder of May Bee Digital. Aggie shares her journey from corporate finance to becoming an international digital marketing strategist. She reveals how she helps businesses amplify their success using powerful Meta (Facebook and Instagram) ads, and offers golden nuggets on avoiding common pitfalls, maximizing ad spend, and creating compelling campaigns.What to Expect in This Episode:00:00 — Meet Aggie Meroni: From Corporate Sales to Digital Marketing Maven05:10 — Understanding Meta Ads: Why Facebook and Instagram Ads Still Work13:20 — The Truth About Algorithms and Ad Targeting Post-2021 Changes17:40 — Demand Creation vs. Demand Capture: The Role of Social Media in Consumer Behavior26:15 — Overcoming Common Mistakes in Digital Advertising30:40 — The Secret to Effective Ad Copy and Creatives35:10 — When and How to Scale Your Ad Budget for Maximum ROI44:20 — Final Thoughts: Why Fresh Perspectives Matter in AdvertisingAbout Aggie Meroni:Aggie Meroni is the founder of MayBee Digital, a boutique agency specializing in social media advertising for platforms like Facebook, Instagram, TikTok, and Pinterest. With a background in corporate sales and relationship management, Aggie leverages her expertise to help businesses grow by identifying theirunique strengths and crafting tailored ad campaigns. Her results-driven approach has positioned her as a go-to strategist for businesses ready to scale.Connect with Aggie Meroni:LinkedIn: Aggie MeroniInstagram: MayBee DigitalFree Resource: Meta Ads Starter KitKey Takeaways:1. Meta Ads Are Still Effective: Despite algorithm changes, Meta ads remain powerful, thanks to advanced targeting based on user behavior.2. Demand Creation vs. Demand Capture: Social media ads excel at creating demand for products users didn't know they needed.3. The Importance of Creative Design: Eye-catching, authentic ads stop the scroll and compel action.4. Long-Term Strategy Matters: Effective advertising takes time and ongoing testing of creatives and copy.5. Fresh Perspectives Boost Results: Having external experts analyze your brand can uncover untapped potential and new ad opportunities.Connect with your Host, Kay SutharBusiness Website: https://makeyourmarkagency.com/Podcast Website: https://www.makeyourmarkpodcast.com/LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group:https://www.facebook.com/groups/482037820744114Podcast:https://www.makeyourmarkpodcast.com/Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.comFree Resources:Download Aggie Meroni's Meta Ads Starter Kit to get started on your advertising journey and unlock the secrets to successful ad campaigns. Connect with Aggie on LinkedIn or Instagram to learn more about her services and expertise.

New WARC data models potential scenarios for media channels and key global markets as a result of economic upheaval. WARC's Alex Brownsell and James McDonald go through the numbers.WARC Subscribers can read the full Q1 2025 Global Ad Forecast update here.

Today, Dot discusses PayPal's plans to bring its ad business to the UK in July, WARC downgrading its ad spend forecast for Q1, OpenAI securing $40bn in its latest funding round, and WPP removing DEI references from its annual report. 

2025 Digital media trends study just released by Deloitte; social video platforms offer a seemingly endless variety of free content algorithmically optimized for engagement in advertising, and it's working. The report states that it's resulting in social media platforms now drawing over half of all US spending.

Peter Czepiga is the founder of Flighted, an agency that helps DTC brands profitably scale their advertising on platforms like Meta, TikTok, and Google. He also runs his own brand, Ando. Flighted has worked with some of the most popular DTC brands spending between $50-300k per month on ads.In this episode of DTC Pod, Peter shares his strategies for launching and scaling profitable ad campaigns on Meta for DTC brands. He covers how much to spend to prove out product-market fit, what types of creative work best, his approach to audience targeting, and how AI is impacting ad creative production. Peter also explains how DTC ad tactics can be applied to other business models like SaaS.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Proving Product-Market Fit2. Setting up Ad Accounts for New Brands3. Budget and Assets Needed to Test Ad Creative4. Creative Strategies for Successful Ads5. AI in Ad Creative Generation6. Applying DTC Ad Tactics to Other Business Models7. Flighted's Agency Model and Client EngagementsTimestamps00:00 Peter's background in ecommerce and growth 04:08 What is takes to prove product-market fit with ads 09:57 Scaling ad budget after initial traction 13:32 What is Meta Advantage+ campaigns and when to use it16:10 How to manage ad frequency and exclusions19:31 Creative mix: formats, messaging, placements24:36 Messaging frameworks that resonate in ads27:43 Tips for sourcing and creating ad creative 32:31 AI-generated ad creative: potential and limitations 38:28 Applying D2C ad tactics to SaaS and other businesses 43:23 How Flighted works with clients 45:32 Wrap up; how to connect with PeterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokPeter Czepiga - Founder of FlightedBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Seema Shah analyzes ad spend in the NCAA Women's Basketball Tournament. Last year, she explains, had the “Caitlin Clark effect” that brought viewers and advertisers alike to these games, but she thinks it's too early to tell if the effect has continued this year. Seema expects live events to continue to be heavy ad spend areas, discussing the differences between OTT platforms and cable, particularly when it comes to content scattered across different streamers.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.Watch Part 1 here:✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV: • ✅ Digital Marketing Basics Part 1: Un... Connect with The Google Ads Aficionados on LinkedIn:Usama Khan: / usama-khan-mk Colby Doyle: / colbycdoyle Glen Wilson: / glenmwilson Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

In this episode of The Green Dream, Luke dives into the critical concept of ROAS (Return on Ad Spend) and why it's a game-changer for lawn and landscape businesses. After sharing updates from his recent speaking engagement at the Spring Fling in Denver, Luke breaks down the simple yet powerful math behind successful marketing campaigns. Learn how to calculate your true marketing ROI, with a real case study showing how one client achieved an incredible $67 return for every dollar spent on Facebook ads. Luke walks through the formulas, shares practical examples for both lawn maintenance and landscape construction businesses, and explains why understanding your numbers is essential for scaling your operation. Discover why marketing should be treated as a simple math equation, not a guessing game, and how slight conversion rate and margin improvements can dramatically increase your returns. Whether you're skeptical about digital marketing or looking to optimize your current ad spend, this episode provides the framework to make data-driven decisions that can transform your business. Luke also touches on the importance of commitment to the process, debunks common misconceptions about Facebook vs. Google ads, and explains why patience and proper tracking are necessary for marketing success. Don't miss this eye-opening discussion about turning your marketing dollars into profit machines for your lawn or landscape business! Ready to calculate your own ROAS? Use the booking link below to schedule a strategy call with Luke and learn how to make marketing math work for your business. Book a call with us! https://landscapeseo.com/get-started/

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insights on how to use Meta for prospecting and Google for conversions, why multi-channel attribution is essential in today's digital landscape, and how top media buyers are shifting away from ROAS in favor of more effective tracking strategies. If you're still optimizing for ROAS, you're probably leaving money on the table. This episode reveals the key changes you need to make right now to maximize your ad performance.Chapters:00:00:00 - Welcome Back: Why ROAS is Failing You00:00:07 - The Hidden Flaws of ROAS (And What to Use Instead)00:00:23 - The Metrics That Actually Drive Business Growth00:01:20 - Meta + Google: The Ultimate Ad Strategy00:02:39 - Real-World Case Study: How This Brand Crushed It00:04:13 - Stop Wasting Ad Spend: Smarter Budgeting Tactics00:05:22 - Profit-First Marketing: Why Product Focus Matters00:11:52 - Behind the Scenes: Live Campaign Breakdowns00:18:30 - LTV & CAC: The Secret to Scaling Profitably00:19:04 - Decoding Campaign Metrics for Maximum ROI00:19:33 - The Overlooked Link Between Profit & Retention00:21:16 - Treating Marketing as an Investment, Not an Expense00:22:59 - How to Measure Business Health Beyond ROAS00:23:24 - Bully Stick Central: A Scaling Success Story00:24:25 - How Northbeam Helps Brands Scale Faster00:28:11 - Final Takeaways & What's Next for Smart AdvertisersLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13Tier 11 Data Suite

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. This year, many advertisers - especially retailers -- are being asked to do more with less. At the same time they have smaller budgets, they also must contend with an astonishing amount of waste: nearly 2/3 of every ad dollar spent actually goes toward the end inventory, and up to 15% of total spend goes to fraud or made-for-advertising content. Today we're going to talk about what to do about all of those wasted ad dollars. To help me discuss this topic, I'd like to welcome Matt Wasserlauf, CEO at Blockboard. RESOURCES Blockboard: https://www.blockboard.com eTail Palm Springs: https://etailwest.wbresearch.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Want to grow your business without increasing your ad budget? Affiliate & partner marketing let you leverage other people's audiences to generate leads and sales—without the heavy lifting.In this episode of Lead Gen HQ, host Alex Oliveira covers:✅ How to set up & scale an affiliate program that works.✅ Why strategic partnerships help businesses grow 30% faster.✅ The new influencer-driven affiliate model.✅ Best tools to manage, track, and optimize your partnerships.✅ Avoiding common mistakes that kill affiliate programs.If you're ready to get others selling for you, this episode is a must-listen.

In this week's episode of The Venue Rx podcast, host Jonathan Aymin sits down with Emily Walleman, a seasoned marketing strategist and Google Ads expert, to explore powerful marketing techniques for venue owners. Emily shares her journey from wedding planning to founding her own marketing agency, highlighting key lessons learned along the way.She breaks down essential marketing metrics, including ROAS (Return on Ad Spend) and EPL (Expected Profit per Lead), and discusses how tracking these numbers can transform a venue's advertising strategy. Emily emphasizes the importance of high-converting landing pages, effective tracking and reporting, and the critical first steps new venue owners should take when launching Google Ads campaigns.With a passion for educating venue owners, Emily's company is dedicated to helping them maximize their advertising budgets, increase visibility, and understand the fundamentals that drive long-term business success.About Our Guest: Emily Walleman is the founder and CEO of Munde Marketing, a digital marketing agency specializing in scaling campaigns, building profitable strategies, and maximizing online visibility. With experience working with businesses of all sizes, she focuses on Google Ads, SEO, and comprehensive marketing strategies to drive engagement and increase sales. Emily and her team help clients achieve high returns on ad spend, generate leads, and enhance brand awareness.Find Her Here: Website: https://mundemarketing.com/Book A Call: https://mundemarketing.hbportal.co/schedule/Instagram: https://www.instagram.com/emilywallemanLinkedin: https://www.linkedin.com/in/emily-walleman/

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we're talking with Taylor Holiday, Managing Partner at Common Thread Collective (CTC)—one of the leading agencies in e-commerce growth.CTC rode the wave of e-commerce's explosive growth, scaling from 60 to nearly 200 employees during COVID. But as market conditions changed, so did their approach. Taylor shares how e-commerce brands must pivot from chasing revenue to focusing on profitability and sustainable growth.Key Takeaways:✅ Why Service Businesses Are Underrated: Agencies can be more profitable than SaaS and DTC brands with the right model.✅ The Secret to Scaling Agencies: Focus on fewer employees, higher salaries, and keeping the best people doing the most valuable work.✅ The Right Way to Spend on Ads: Many brands are overspending inefficiently—start by cutting waste, then rebuild smarter.✅ Why Product Expansion Is Key: Growth isn't about selling more of the same product; it's about launching new ones to unlock fresh demand.✅ Meta Ads in 2025: Advantage Plus is the future—let Meta's AI do the work but control the outcome through bid caps.✅ AI in Agencies: CTC uses AI for internal knowledge sharing, customer service automation, and creative strategy.

Hast du schon mal deine Ad Budget in Meta erhöht und plötzlich bricht die Performance ein? In dieser Episode von ECOM SECRETS enthüllen wir die verborgenen 3 Fehler, warum Meta Ads nicht skalieren und wie du das ein für alle Mal löst. Live Webinar am Mittwoch 26.02. um 19:00 Uhr: https://www.ecomhouse.com/meta --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Send us a textNik Sharma CEO of Sharma Brands, is the go-to strategist for scaling modern consumer brands. Dubbed 'The DTC Whisperer,' he has helped companies like Cadence, Levels, and JuneShine break through the noise with bold, data-driven marketing. With a sharp eye for brand storytelling and growth hacking, Nik's insights are reshaping how businesses connect, convert, and scale in the digital age.Connect with Nik! https://x.com/mrsharmaConnect with Ryan! https://twitter.com/RyanJAyalaConnect with Us! https://www.instagram.com/alchemists.library/Chapters:00:00 Intro Who Is Nick Sharma?0:25 Creator vs. Business Owner Dilemma 1:25 The Power of Personal Branding3:09 How Influencers Get Away with Bad Business Models 4:32 Ad Spend & The Battle for Eyeballs 5:49 Winning with Product Innovation & Storytelling 7:03 Scaling from 0 to 100K Revenue 11:06 Finding the Right Agency 17:27 Ads vs. Affiliates – Which Works Best? 20:01 Paid Traffic – How to Not Burn Money 22:58 Breaking Down the Million-Dollar Growth Strategy23:18 When to Scale Beyond Ads 25:29 The Solopreneur E-Commerce Debate 41:27 The Future of AI in E-Commerce 43:45 Nick's Journey – From Ad Buying to Agency Owner 47:10 Lessons from Meeting E-Com Founders 48:56 Signing Off Connect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyala

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Aviv Canaani, CRO at Datarails, who shares how he helped move the company from 90% outbound to 90% inbound. "One of our best performing ads is something actually I saw, usually it comes from the team, but I saw this TikTok ad for I think it was a B2C company. Something like, someone asked a lady a question and whatever they ask she says 'yup'. 'Oh, does it do this?' 'Yup'. 'Does it do this?' 'Yup'. So I sent it to the team. I'm like, let's try to do something like that for Datarails. It's been our one of our best performing ads on TikTok. So I think it's really understanding, you know, the channel you're focused on and you have to create the fun, engaging videos that align with what works in the channel, but with our own spin of marketing, our own software." Aviv shares: • Diversification and reducing dependency on any single ad channel • TikTok success in B2B; from user-generated content to understanding the algorithm • Reducing attribution confusion: the simple switch the DataRails team made to categorise and analyse data • How they've scaled their marketing budget in direct proportion to AE hiring: their data-driven system that predicts meeting generation based on marketing spend • His transition from VP Marketing to CRO and his biggest learning managing sales teams • Combat rising ad costs: why creating platform-specific content rather than using a one-size-fits-all strategy is key and more! Check out the other ways SaaStock is serving SaaS founders

Get Your SEO AuditPerth Retail Fest RoadshowIn this episode of Ecommerce Australia, host Ryan Martin sits down with Dave Levett, Founder and Managing Director of the award winning omni-channel marketing agency Murmur.Together, they tackle one of the biggest misconceptions in digital marketing, why ROAS (Return on Ad Spend) is an outdated, misleading metric that could be silently holding your business back.Dave Levett, a seasoned marketer with experience spanning both agency and brand-side roles, shares his journey from working with major brands like Telstra and Sky UK to founding Murmur, where he helps eCommerce and retail brands unlock real growth.With a strong background in media strategy, performance marketing, and brand building, Dave dives deep into why the industry needs to move beyond ROAS and embrace a more holistic approach to attribution and marketing effectiveness.Ryan and Dave break down:TheROAS myth -why focusing solely on return on ad spend is a dangerous trap.The difference between marketing efficiency and marketing effectiveness (and why most brands confuse the two).How Marketing Mix Modeling(MMM) is changing the game for brands that want to scale.Why brand equity and audience expansion are key to long-term profitability.The importance of investing in both digital and offline channels for maximum impact.Dave also shares a fascinating case study with Melbourne City Football Club, where his team discovered they had been over-investing in Meta andunder-investing in high performing offline channels like out-of-home and TikTok, proving that true marketing success comes from understanding the full picture, not just platform driven metrics.

How do you scale ad spend profitably? You can spend $300/day and make money, but it's much harder to scale ad spend to $10,000 per week and still be profitable. Here are 5 keys to profitably scaling mobile ad spend ...In this episode of Growth Masterminds, host John Koetsier is joined by Lukas Szanto, a lead generation specialist and senior UA manager. We explore 5 keys to profitably scaling ad spend for an iOS subscription app from zero to $10,000 in weekly ad spend.Lukas shares invaluable insights from his extensive experience, including the importance of creative testing, building a solid campaign structure, the value of user surveys for accurate attribution, and overcoming unexpected challenges.00:00 Introduction to Scaling Ad Spend01:49 Creative Testing Strategies03:56 Building a Strong Foundation05:08 Iterating and Testing Angles12:54 Campaign Structure Essentials18:21 Isolating Strong Ads for Better Performance19:09 Understanding Meta's Algorithm and Risk19:40 The Correlation Between Risk and Reward20:17 Creative Testing and Patience for Unicorn Ads20:28 Tracking and Tools for Campaign Success21:08 The Impact of iOS Changes on Attribution22:22 Survey Strategies for Indirect Attribution24:48 Using Custom Product Pages for Better Attribution29:14 Challenges in Mobile Marketing31:50 Realistic Expectations in Paid Ads36:35 Concluding Thoughts and Final Insights

This episode is best for:Coaches drowning in inconsistencyPeople who dream of running a business from anywhere Moms rebuilding after burnoutThose who hate vague marketing adviceAnyone sick of trading time for money---This week, I sat down with Sarah Greener—a New Zealand-born, Thailand-based business coach who helps mompreneurs claw back their time and profits.We dug into her wild journey from running 9 businesses (and failing at most!) to scaling a coaching empire that lets her work less while earning more.Sarah's “boring” systems let her work 3 days a week while her business earns cash. If you're still “hoping” your content works, her $42K ad ROI story will hurt (in the best way).–-Key takeaways:Effective Content Marketing: How Sarah 40X'd her Instagram DMs.ROI or GTFO: The investment that turned $2k in ads into $42k in sales by using a simple systemTrust ≠ AI Avatars: Sarah's techniques in filming content that 5X'd her engagement.Follow Sarah Greener at:https://www.instagram.com/sarahgreenercoach/ https://www.facebook.com/sarah.greener.125 https://www.linkedin.com/in/sarahgreener/https://www.tiktok.com/@themoxiemovementhttps://themoxiemovement.com/ #worklifebalance #mompreneurs #timemanagement #passiveincome #businessmoms---Time Stamps:00:00 Welcome to The Content Capitalists Podcast00:34 The Secret Struggle of Coaching That No One Talks About01:00 Chaos to System - How Did Sarah Do It?01:17 Her Coaching Story is UNEXPECTED04:30 Sarah's Christmas Day Realization That Led to a Breakthrough06:44 The Trap Most Coaches Fall Into and How to Escape It10:00 Content Creation Overwhelm? This Simple Fix Changed EVERYTHING14:32 These Results Were Unbelievable Until I Saw It Myself20:38 The Future of Coaching is Here22:43 Overwhelmed? Here's The One Thing You MUST Do---About Ken OkazakiKen Okazaki is the CEO of 20x Agency, a full-service video marketing agency that specializes in A-Z content creation for platforms like YouTube, Instagram, Facebook and TikTok. Their services help clients build authority, engage leads, and convert sales through high-quality content. With a global team across five countries, Ken serves clients in the US, Canada, Australia, and 15 other countries.Ken is also the inventor and CEO of GoBox Studio, a portable all-in-one podcasting and content creation studio that fits into a carry-on-sized case.Ken hosts the Content Capitalists Podcast, interviewing million-dollar earners about their success and strategies. He offers free courses on home studio setups, video marketing, and content creation.If you need top-tier marketing content or a portable studio, Ken can help you take your business to the next level.Follow Ken Okazaki at: https://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakihttps://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251https://open.spotify.com/show/09IzKghscecbI7jPDVBJTwContent Capitalists YouTube 

Why local marketing and advertising? Local advertising works because of its relevancy. Local campaigns can capitalize on the immediacy of customer intent, leading to a higher conversion rate and more tangible results.

Welcome back to Small Business School! Today I am excited to chat with Jamie Cornish, co-founder of TGIM Local, a business coaching and consulting company where she helps entrepreneurs grow through powerful marketing strategies and paid advertising. Jamie has a background in direct response marketing, and has helped many business owners simplify their marketing and attract their dream clients.Together we discuss the importance of understanding your marketing spend, leveraging your time, and mastering the fundamentals to grow your business. We dive into why marketing is an investment and how learning to do it yourself can save money and deliver long-term results!Topics Covered:Jamie's journey from brand photographer to marketing agency co-owner.Why direct response marketing is critical for tracking success and improving campaigns.The importance of authority marketing and pre-selling through strategic content.Calculating lifetime value and customer acquisition costs to run effective campaigns.The value of investing in client acquisition and understanding your marketing ROI.How to leverage your time effectively and know when to delegate marketing tasks.Having a clear message and core values to connect with your audience.Why marketing is a fundamental skill every business owner needs to master.Having a solid marketing strategy in place can help you scale and save money, all while building stronger connections with your audience. Reach out to Jamie on Instagram to connect more with her!Jamie's Links:InstagramTGIM Local WebsiteStaci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

On today's MadTech Daily: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft; Amazon and Microsoft face Cloud Services Probes  

The TikTok party didn't stop in the U.S. as President Trump signed an executive order to keep it active for 75 days. With the clock ticking, marketers are strategizing their next move in case the social media platform does go dark.Michelle Castillo joins The Current Report to discuss the entire industry's realization that even if a platform seems to be the holy grail of marketing, it's not worth putting all your budget and efforts behind one thing._______To read the full stories included in this episode:Will they, won't they ban TikTok? Advertisers mull alternatives: https://bit.ly/40lPaIUU.S. Ban of TikTok Is Set to Deal a Major Blow to ByteDance, Its Chinese Owner: https://bit.ly/40LT0N1TikTok Ban 2025: https://bit.ly/3CnhYZGNielsen Earns Accreditation for ‘Big Data + Panel' Ratings Measurement: https://bit.ly/4hrfKat_______ The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

Send us a textAppLovin is redefining ad space with unskippable, sound-on video ads in mobile games. Experience captivating, immersive environments. Currently in the US, it's ideal for high-spending ecom brands ready to elevate their game.In this episode, Jordan West gets into the evolving landscape of e-commerce advertising, with a focus on the emerging potential of AppLovin as a game-changing platform for brands looking to scale. Drawing from over a decade of experience managing millions in ad spend, Jordan shares insights on how brands are achieving high conversion rates and profitability using AppLovin's unskippable full-screen video ads. These engaging ads are embedded within mobile games, offering a high ROI and unique opportunities for incremental growth. Listen and learn in this episode!Key takeaways from this episode:AppLovin's Potential: It's becoming a significant tool for scaling e-commerce brands with notable conversion rates and profitability.Profitable Ad Spending: Brands report profitability with daily ad spends between $20,025 - $25,000.Incremental Growth: Brands using AppLovin see real incremental revenue growth, sometimes spending more than on Meta.Ad Format: Features unskippable full-screen video ads in mobile games, initially available only in the US.Requirements for Launch: Suitable for high-spending brands with a need to prepare specific creatives and install a tracking pixel.Scalability for Large Brands: Well-suited for large brands, with future potential for smaller budgets.High Creative Quality: Essential for success; engaging vertical videos required.Single Domain Restriction: Accounts can be linked to only one domain.Opportunity Amidst Meta and TikTok Challenges: Offers a growth avenue as other platforms face challenges.Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

It's an omni-channel world and we're just living in it! The retail media landscape is ever-changing and on this episode of The Garage, we're getting the inside scoop on what lies ahead from all the right sources. Tune into our year-end special as Shawn McGahee, Head of Retail Media Ads at Google joins host Dan Massimino and Evan Hvorka, Vice President of Product Innovation at Albertsons Media Collective to give us the download on the transformative power of technology and AI, Google's big bets for 2025, why we should all be keeping our eye on driving incremental ROAS (Return on Ad Spend) and the significance of Search Ads 360 in the retail media landscape. The conversation further shines a light on the shift towards managed and self-service solutions in retail media networks, the real ways in which consumers today shop, how flexible buying options can change the game and the potential for YouTube to be a shopping destination, with Shawn sharing impressive stats about product reviews and unboxing videos; specifically, how they can drive consumer engagement and loyalty.This episode of The Garage traces the changing nature of consumer behavior and how retail media networks can play a pivotal role in driving and redefining buying trends in the coming years, as well as how Google plans to enhance its offerings to better support brands and retailers in their marketing efforts.The future of advertising and retail marketing has never been more exciting! So, tune into this insight-packed year-end special and head into 2025 with all the know-how you need to stay ahead of the curve. If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts.LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

In this episode, the author of Profit First for eCommerce Sellers shares strategies to calculate, manage finances, and ensure profitability to fund your Amazon business and lifestyle. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if you could dramatically enhance your e-commerce business's profitability by making a simple shift in your financial strategy? In this episode of the Serious Sellers Podcast by Helium 10, we sit down with Cyndi Thomason, the mastermind behind "Profit First for E-Commerce Sellers." Cyndi opens up about the intricacies of cash flow management and the vital principle of paying yourself first, a step often neglected by Amazon sellers. Drawing from her extensive experience at Books Keep, Cyndi provides an in-depth analysis of the current e-commerce landscape, highlighting an intriguing scenario where revenues are climbing, yet gross profits dwindle due to rising costs.  We unravel the secrets of proactive financial planning, diving into the innovative use of multiple bank accounts to streamline your business finances. By establishing separate accounts for operating expenses, inventory, and profits, you can achieve a crystal-clear view of your cash flow and tackle the unique hurdles of inventory management. Cyndi guides us through the practicalities of this method, emphasizing the importance of setting aside funds for future inventory needs in the ever-changing market conditions. As we dive deeper, the conversation shifts to the transformative "Profit First" model. Cyndi passionately advocates for entrepreneurs to reward themselves with regular profit distributions, likening this practice to the enjoyment of dividends from stocks. This not only celebrates success but also builds financial discipline. We also explore strategies for funding inventory and product development while keeping operational expenses in check. From understanding the nuances of real revenue to maintaining a healthy balance for taxes and owner pay, Cyndi equips us with essential tools for sustainable business growth and personal financial well-being. In episode 631 of the Serious Sellers Podcast, Carrie, Kevin, and Cyndi discuss: 00:00 - Maximizing E-Commerce Profitability Strategies 01:28 - Profit First for E-Commerce With Cyndi Thomason 05:36 - Impact of Ad Spend on Profitability 08:38 - Understanding Profit First Behavioral Strategy 11:55 - Optimizing Profit Through 3 Bank Accounts 13:31 - Setting Up Multiple Bank Accounts 18:46 - Implementing Profit First Financial Strategy 20:00 - Building a Profit Reserve for Business 24:52 - Credit Cards in Business 29:00 - Financial Strategies for Business Growth 30:56 - Mindset Shift for Business Success 36:25 - Strategies for Business Financial Growth 37:20 - Managing Expenses for Product Development 40:45 - Cash Flow Management and Profit Maximization

In this episode, I sit down with Sarah Williams from Framed by Sarah to explore the world of subscription boxes. Sarah, an expert in the field with three businesses under her belt, shares invaluable insights on setting up subscription boxes, identifying the right time to start, and the profit potential they offer. She shares her journey from starting on Etsy to creating a thriving subscription box business with thousands of monthly subscribers. The discussion covers a wide range of topics, including selecting products, pricing strategies, handling personalization, building customer relationships to reduce churn, and the importance of advertising budgets. Sarah emphasizes the unique advantages small business owners have in connecting with their customers and offers practical advice for those considering venturing into the subscription box arena.In this episode, we discuss:[01:37] Sarah Williams' Journey to Subscription Boxes[03:07] Launching and Growing a Subscription Box Business[04:43] Subscription Box Models and Personalization[10:41] Starting a Subscription Box Business from Scratch[11:55] Managing Churn and Building Customer Relationships[14:21] Live Shopping and Personal Branding[15:34] Building Connections with Subscribers[17:26] Handling Price Increases and Inflation[19:40] Optimizing Subscription Box Content[21:01] Understanding Margins and Ad Spend[24:45] Managing Time and Fulfillment[28:31] Planning and Visualizing Your Subscription BoxConnect with Sarah: Website: launchyourbox.com Instagram: https://www.instagram.com/howtostartasubbox/Want to get your $1 trial listing? Head to EtSEO and grab it today.

Send us a textNegative keywords can improve Amazon ad campaigns by reducing wasted spend and increasing ROI. Watch this video to learn how!Learn the essentials for successful Amazon ads—grab your free copy here https://bit.ly/3DnVOGL#AmazonAds #NegativeKeywords #EcommerceTips #AmazonPPC Watch these on YouTube:Launch price strategy https://www.youtube.com/watch?v=yML2rd8I5LY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=5Watch this to save money on PPC https://www.youtube.com/watch?v=eaZ1zxh1TJI&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=7-----------------------------------------------------Submit your ASIN for a detailed review today http://bit.ly/3ZrUVp6Schedule a coaching call to discuss your Amazon business http://bit.ly/3B3fgrCFind out how to make your listing stand out http://bit.ly/3ZuylezTimestamps:00:00 - Why Negate Keywords in Amazon Ads00:30 - Understanding Negative Exact vs. Phrase Match01:15 - Minimum Spend Before Negating a Keyword02:00 - Using Search Term Reports to Identify Negatives03:00 - Case Study: Negating High ACOS Keywords04:30 - Removing Inefficient Keywords Step-by-Step05:00 - Best Practices for Auto Campaign Cleanup05:18 - Final Steps for Keyword Negations-----------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. This will be our very last episode of 2024 and we are closing out the year with a bang.  We reached out to all our podcast guests from 2024 and asked them two thought-provoking questions: What's been the most impactful change/development in our industry from this year and why? What's something in our industry that excites you the most for next year? Over a dozen industry experts shared their insights, highlighting the trends, challenges, and opportunities shaping the landscape. To break it all down, we've invited two sharp minds to join the discussion: Russ Dieringer from Stratably and our very own Ross Walker. Together, we'll dive into the themes that emerged from these conversations and explore what they mean for the future. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Russ, and Ross discuss: AI & Personalization: Over 60% of past guests identified AI as a top trend. AI is enabling personalization at scale with negligible costs. Ross Walker observes more personalized ads, suggesting deep-level data scraping. Russ Dieringer predicts higher e-commerce conversion rates by 2025 due to personalization. AI's Impact on Retail: Amazon and Walmart are moving towards personalized sites and deals. AI-generated personalized product titles and shopper journeys are evolving. Big brands may face challenges with extensive approval processes, benefiting smaller, agile brands. Retail Media & Ad Spending: Amazon continues to dominate in retail media and gross merchandise value. Discussions on shifting ad budgets, with brands preferring Amazon's scale. Mention of cross-channel media measurement and incrementality. Market Dynamics: Walmart's strengthening position in grocery, competing with Amazon. TikTok's transformation into a commerce platform. Retailers like Home Depot (home goods) and Chewy (pet supplies) find niche success. AI & Product Visibility: High-quality content on product pages influences AI-driven search results. Tools like Rufus can summarize reviews but pose visibility control challenges. Adoption of Omnichannel Strategies: Integration of online and in-store experiences, with Walmart leading. Amazon's gradual integration of data pipelines with Whole Foods. Future Trends: Emerging AI tools to enhance product detail page (PDP) measurement. Potential transformation of retail strategies by AI by 2025. Excitement for further discussions on retail media and marketplace trends in 2025.  

Julie Berninger and Hannah Gardner discuss using Profit Tree to run better Etsy Ad campaigns. Link for the 1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17 They delve into the use of Profit Tree to analyze ad performance, emphasizing the difference between ROAS (Return on Ad Spend) and TACOS (Total Advertising Cost of Sale).  The discussion highlights how effective ad strategies can lead to increased organic growth and overall profitability. Takeaways: 1 Etsy ads can significantly increase profit if used correctly. Understanding your ad costs is crucial for profitability.  2 TACOS provides a more holistic view of ad performance than ROAS.  3 Organic sales should be established before running ads.  4 Not all products are suitable for advertising; focus on high-margin items. Investing in ads can lead to long-term organic growth.  5 The quality of your product listings impacts ad effectiveness. Data collection and analysis are key to improving ad strategies.  6 Etsy may favor sellers who invest in ads, creating a competitive edge. Resources: 1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17  LifeTime ProfitTree Offer: https://lifetime.profittree.io/?via=julie40  Gold City Ventures: https://goldcityventures.com/  Hannah Gardner @ecommhannah on YouTube: https://www.youtube.com/@EcomHannah Watch this episode on YouTube: https://youtu.be/a1PtdpEWJ04  

Are you ready to take your business to the next level but feel stuck when it comes to running effective paid ads? If you've ever felt overwhelmed by the thought of ad spend, metrics, or even where to start with DIY paid traffic, then buckle up—this episode is for you! In this special episode of the Happy Hustle Podcast, we're bringing you another guest guru training from Tara Zirker, a powerhouse when it comes to simplifying paid advertising for small businesses. Tara is not just a marketing expert; she's also a bestselling author, podcaster, mom, and a true Happy Hustler. Her mission? To help entrepreneurs like you achieve maximum results with your ads without wasting time or money. If you're dreaming of growing your business, increasing your income, and making a bigger impact, then paid traffic is a game-changer. Ads can feel like a puzzle at first, but with the right strategies, they'll become your secret weapon to reaching your ideal audience. This episode is packed with actionable advice that you can implement today to scale your business with confidence. Tara dives deep into the nitty-gritty of launching successful ad campaigns. Trust me, you don't want to miss Tara's insights on mastering the art of paid ads. Tune in now and learn how to make your ad dollars work harder so you can achieve more income, impact, and freedom.Connect with Tarahttps://www.instagram.com/tarazirker/https://www.facebook.com/successfuladsclubFind Tara on her website: https://www.successfuladsclub.com/Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Course https://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventure https://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers https://bioptimizers.com/happyIf you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

When launching programs, course creators often wonder whether to target warm or cold audiences for optimal results. We're currently in a 'trust recession' and understanding which audience to focus on is crucial for profitability. We'll talk about how to identify and leverage warm and cold audiences effectively, offering clear strategies for your next launch. ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍Links mentioned in this episode:Get the ‘Welcome Email Sequence' by Nomad Copy Agency ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel  ‍‍ ‍‍Jamie Sampany-Kessie's Links:Say hi to Jamie on Instagram

Episode 444: Neal and Toby (fresh from his post-marathon glow) recap the biggest election news as we're one day away from Election Day and each candidate is throwing the kitchen sink. Then, Warren Buffett sells another chunk of Apple shares which boosts Berkshire Hathaway's cash up to new records. Next, TGI Friday's files for bankruptcy. Meanwhile, the weekend's winners are Nvidia and spray-on sneakers. Lastly, the biggest news you need to know for the week ahead.  Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Download the Yahoo! Finance App (on the Play and App store) for real-time alerts on news and insights tailored to your portfolio and stock watchlists. Get your Morning Brew Daily T-Shirt HERE: https://shop.morningbrew.com/products/morning-brew-radio-t-shirt?_pos=1&_sid=6b0bc409d&_ss=r&variant=45353879044316  Listen to Morning Brew Daily Here: https://link.chtbl.com/MBD Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices