 
			POPULARITY
Categories
In dieser Folge des Onlineshop Geflüster Podcasts geht's um das stille Gewinn-Leck in vielen Onlineshops: Retouren. Ich zeige dir, wie Rücksendungen heimlich deine Marge auffressen – und was du tun kannst, um das in den Griff zu bekommen. Du bekommst konkrete Ansätze, wie du deine Retourenquote senkst und gleichzeitig deinen Kundenservice stark hältst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, ob sich Messen & Märkte für dich als Onlineshop-Betreiber wirklich lohnen – oder ob sie nur Zeit und Geld kosten. Ich teile meine Gedanken und Erfahrungen, wann Offline-Veranstaltungen ein sinnvoller Marketing-Kanal sein können, worauf du achten solltest und wie du das meiste für dein Business rausholst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, wann eine Zusammenarbeit mit uns wirklich Sinn macht. Du erfährst, welche Voraussetzungen du mitbringen solltest, welche Denkweise du brauchst – und warum es nicht nur um Ads oder Budgets geht, sondern darum, gemeinsam echte Ergebnisse im E-Commerce zu schaffen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Help! My Dog: The Podcast. Dog Behaviour & Training Strategies that Work!
Halloween might be fun for us, but for our dogs, it can be a whole world of weird sights, sounds, and spooky surprises! In this episode, we dive into our top 5 tips to help your dog not just cope, but thrive during this time of year. From handling unexpected changes on your walks to creating calm at home when the doorbell won't stop ringing, we've got you covered. You'll learn how to turn “Halloween chaos” into an opportunity to grow your dog's confidence and optimism. Whether your pup is a seasoned pro or a sensitive soul, these tips will help you safeguard their wellbeing this year and for many Halloweens to come!................Whether your dog is unpredictable with other dogs or predictably bad…Whether it looks like freezing, barking, lunging or running away…Whether you are just starting out on your dog-owning journey or your dog has been labelled as having a “behaviour problem”…… this episode is for you and is going to give you huge insights!Want to join the Help! My Dog Online HUB? Here's the link: www.helpmydog.com/hubDr Tom Mitchell is a world-renowned veterinarian, behaviourist and dog trainer and director of the Behavet behaviour clinic (rated Excellent on Trustpilot), which sees over 400 pet behaviour consultations each and every month no matter where you are in the world. In 2023, he founded Help! My Dog, an online dog behaviour learning platform to help even more owners all over the world and show that dog behaviour transformation is not only possible but it's FUN, with the right know-how!Make sure to subscribe/follow the podcast for the free weekly episodes!Useful Links:Follow Help! My Dog on Facebook: https://www.facebook.com/helpmydogofficial/Schedule a Consultation with Behavet: https://www.beha.vet/Follow Behavet on Facebook: https://www.facebook.com/behavet
In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, ob dein Onlineshop überhaupt noch einen klassischen Funnel mit TOFU, MOFU und BOFU braucht – oder ob dieser Ansatz längst überholt ist. Ich zeige dir, worauf du dich stattdessen konzentrieren solltest, um deine Werbekampagnen effizienter zu gestalten und bessere Ergebnisse zu erzielen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
In dieser Folge des Onlineshop Geflüster Podcasts geht's um ein Thema, das viele E-Commerce-Gründer:innen unterschätzen: die Marge. Ich zeige dir, warum dich deine schlechte Kalkulation vielleicht gerade heimlich auffrisst – und wie du sie mit ein paar gezielten Hebeln retten kannst. Wenn du langfristig profitabel wachsen willst, ist diese Folge Pflicht! Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Help! My Dog: The Podcast. Dog Behaviour & Training Strategies that Work!
Fireworks season is here again, and while it's beautiful for us, it can be a stressful time for our dogs. In this episode, we're talking about how to help your dog not just cope with fireworks, but actually thrive through the season. Whether your dog is already nervous or usually unbothered, this is your reminder that prevention is everything. You'll learn simple, practical ways to build confidence, reduce stress, and create a calmer, safer environment for your dog when the bangs begin. You'll discover several easy routines and strategies you can start right now. Don't wait until the fireworks start to find out how your dog feels about them. Get ahead and tune in for strategies that make a real difference this year.................Whether your dog is unpredictable with other dogs or predictably bad…Whether it looks like freezing, barking, lunging or running away…Whether you are just starting out on your dog-owning journey or your dog has been labelled as having a “behaviour problem”…… this episode is for you and is going to give you huge insights!Want to join the Help! My Dog Online HUB? Here's the link: www.helpmydog.com/hubDr Tom Mitchell is a world-renowned veterinarian, behaviourist and dog trainer and director of the Behavet behaviour clinic (rated Excellent on Trustpilot), which sees over 400 pet behaviour consultations each and every month no matter where you are in the world. In 2023, he founded Help! My Dog, an online dog behaviour learning platform to help even more owners all over the world and show that dog behaviour transformation is not only possible but it's FUN, with the right know-how!Make sure to subscribe/follow the podcast for the free weekly episodes!Useful Links:Follow Help! My Dog on Facebook: https://www.facebook.com/helpmydogofficial/Schedule a Consultation with Behavet: https://www.beha.vet/Follow Behavet on Facebook: https://www.facebook.com/behavet
In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du ganz einfach deine ersten Mitarbeiter findest - ohne monatelang zu suchen oder auf Bewerbungen zu warten, die nie kommen. Ich erkläre dir, warum klassische Jobportale dich gerade am Anfang nicht weiterbringen und wie du mit einfachen Schritten erfolgreich Leute einstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
1410 He's helped over 5,000 e-commerce sellers avoid six-figure tax disasters, scale into multi-state markets, and prep their businesses for 8-figure exits — all while earning the #1 spot in the US on Trustpilot. Please welcome the tax-slaying compliance king, Reuben James MattinsonWebsite: https://rjmtaxexemption.com/Social Media: https://www.instagram.com/rjmtaxexemptionhttps://www.linkedin.com/company/rjmtax/Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272
In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, was wirklich dahinter steckt, wenn dein Team nicht so performt, wie du es dir wünschst. Ich spreche über Leadership-Verantwortung, warum der Engpass oft an der Spitze sitzt – und wie du als Gründer:in oder Geschäftsführer:in durch klare Kommunikation, Priorisierung und echtes Vorleben den entscheidenden Unterschied machen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Help! My Dog: The Podcast. Dog Behaviour & Training Strategies that Work!
You've probably heard the advice: “Just let the other dog tell them off. They'll learn.” It's one of the most common tips dog owners get…and one of the worst. In this episode, we unpack why that approach doesn't work and what's really going on when your dog rushes up to another dog. You'll learn what your dog's behaviour is actually telling you, and why it's not about dominance or being “naughty.” We'll dig into the emotions behind those high-energy greetings and what happens in your dog's brain when things go wrong. Most importantly, we'll talk about how to actually deal with these chaotic situations and how to build the right skills so your dog can thrive around others. This one's a must-listen for anyone who's ever felt embarrassed or frustrated at the park!................Whether your dog is unpredictable with other dogs or predictably bad…Whether it looks like freezing, barking, lunging or running away…Whether you are just starting out on your dog-owning journey or your dog has been labelled as having a “behaviour problem”…… this episode is for you and is going to give you huge insights!Want to join the Help! My Dog Online HUB? Here's the link: www.helpmydog.com/hubDr Tom Mitchell is a world-renowned veterinarian, behaviourist and dog trainer and director of the Behavet behaviour clinic (rated Excellent on Trustpilot), which sees over 400 pet behaviour consultations each and every month no matter where you are in the world. In 2023, he founded Help! My Dog, an online dog behaviour learning platform to help even more owners all over the world and show that dog behaviour transformation is not only possible but it's FUN, with the right know-how!Make sure to subscribe/follow the podcast for the free weekly episodes!Useful Links:Follow Help! My Dog on Facebook: https://www.facebook.com/helpmydogofficial/Schedule a Consultation with Behavet: https://www.beha.vet/Follow Behavet on Facebook: https://www.facebook.com/behavet
In this week's episode, Damien explains how leaving a gift to charity in your will can significantly reduce your inheritance tax (IHT) bill. He breaks down the rules and explores the most effective ways to structure your donation. Next, he reveals a little-known legal trap that affects anyone who gets married and could result in your estate being distributed according to the rules of intestacy.With October being 'Free Wills Month', it's a good opportunity to consider your estate planning. Eligibility is for those aged 55 and over. For those who don't qualify, Money to the Masses has an offer where you can save 20% when you complete your will with Farewill*. Farewill is rated 4.9 out of 5.0 on independent customer review site Trustpilot (from over 18,000 reviews).Check out this week's podcast article on the Money to the Masses website to see the full list of resources from this week's show.Follow Money to the Masses on social media:YouTube - https://www.youtube.com/moneytothemassesFacebook - https://www.facebook.com/moneytothemassesInstagram - https://www.instagram.com/moneytothemasses Tik Tok - https://www.tiktok.com/@moneytothemassesYou may already compare products and services online and make purchases but by doing so via our dedicated page you might not only save money but could also earn cashback or take advantage of exclusive offers for MTTM listeners.Every time you use a link on the page we may earn a small amount of money for our podcast. We only use affiliate links that give you an identical (or better) deal than going direct. Thank you for being an incredible part of our community. Your support means the world to us.Support the show by visiting and bookmarking our dedicated podcast page:Money to the Masses Dedicated Podcast Page - Click to support the showLinks referred to in the podcast:Get 20% off of an Online Will with Farewill*Find out about 'Free Will's monthWhat happens if you die without a Will? - Rule of Intestacy explainedCheck out our AI Guidance Tool - DamoneySign Up To The MTTM Weekly NewsletterIf a link has an * beside it this means that it is an affiliated link. If you go via the link, Money to the Masses may receive a small fee which helps keep Money to the Masses free to use.
In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, warum du mit einem einzigen richtig platzierten Produkt oft mehr erreichst als mit einem überladenen Sortiment. Ich verrate dir, warum Fokus auf ein Kernprodukt so entscheidend ist und wie du mit weniger Auswahl profitabler wirst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
In dieser Folge des Onlineshop Geflüster Podcasts teile ich mit dir 3 einfache, aber wirkungsvolle Cashflow-Hacks, die jeder Gründer kennen sollte. Du erfährst, wie du mehr Überblick über deinen Zahlungsfluss bekommst, smarter mit Ausgaben umgehst und deinen Onlineshop langfristig profitabel aufstellst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Help! My Dog: The Podcast. Dog Behaviour & Training Strategies that Work!
Littermate syndrome is one of those topics that sparks a lot of debate among dog owners and trainers, and it's easy to see why. In this episode, we're unpacking what really happens when two puppies grow up side by side and why it can lead to tricky challenges, all from a concept training perspective. From subtle influences in behaviour to big spirals that leave both dogs struggling, we'll explore the hidden dynamics you might not have considered. Whether you're already living with littermates, thinking about adding a second dog or just curious about how dogs influence each other, this conversation will give you plenty to think about. We'll talk through the risks, the patterns to watch for and the practical steps that can help. Find out whether there's any real truth behind the controversial subject, and see how the same drivers can apply to any multi-dog household!................Whether your dog is unpredictable with other dogs or predictably bad…Whether it looks like freezing, barking, lunging or running away…Whether you are just starting out on your dog-owning journey or your dog has been labelled as having a “behaviour problem”…… this episode is for you and is going to give you huge insights!Want to join the Help! My Dog Online HUB? Here's the link: www.helpmydog.com/hubDr Tom Mitchell is a world-renowned veterinarian, behaviourist and dog trainer and director of the Behavet behaviour clinic (rated Excellent on Trustpilot), which sees over 400 pet behaviour consultations each and every month no matter where you are in the world. In 2023, he founded Help! My Dog, an online dog behaviour learning platform to help even more owners all over the world and show that dog behaviour transformation is not only possible but it's FUN, with the right know-how!Make sure to subscribe/follow the podcast for the free weekly episodes!Useful Links:Follow Help! My Dog on Facebook: https://www.facebook.com/helpmydogofficial/Schedule a Consultation with Behavet: https://www.beha.vet/Follow Behavet on Facebook: https://www.facebook.com/behavet
In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum der ROAS in Meta oft ein verzerrtes Bild liefert – und was du stattdessen messen solltest, um den echten Erfolg deiner Kampagnen zu beurteilen. Wenn du wissen willst, wie du deinen Adspend wirklich bewertest und profitabel skalierst, ist das hier deine Folge. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
We begin with Trustpilot's (TRST) results. Mark Robinson and Dan delve into what has gone right and wrong for the company, its durability in an age of AI, and our take on its use of buybacks.Alex Hamer then covers the North Sea Energy Profits Levy. From the effect current policies are having on production to the companies that see opportunity in the region, Alex covers all that investors need to know.Last up, Goodwin (GDWN), the 140-year-old Stoke-based engineering and manufacturing company. Alex Newman touches on the history of the business, its most recent trading update and if its years of investment are finally paying off.Timestamps 1:31 Trustpilot13:34 North Sea27:21 GoodwinRead the stories mentioned in the show: Trustpilot grows revenue as AI boosts its subscription modelNorth Sea oil stocks bet on government U-turnGoodwin: A 143-year-old firm flying under the radarMeeting M&G's CEO: Lee and the IC Hosted on Acast. See acast.com/privacy for more information.
In this episode of OnBase, host Paul Gibson sits down with Michelle Wrede to explore how businesses can transform customer reviews into powerful drivers of revenue and trust. Michelle shares her unique career path, why psychology plays such an important role in marketing, and how reviews are often undervalued in B2B.From building credibility to improving internal processes, Michelle outlines practical strategies for embedding reviews into sales and marketing funnels. She emphasizes the importance of timing, emotional vs. functional insights, and how reviews can help reduce internal resistance while creating measurable outcomes in areas like conversion optimization, SEO, and customer retention.The conversation also covers the future of AI in review management, the growing importance of transparency, and why testing and iteration are key for success.Key TakeawaysAuthenticity Matters: Reviews carry an emotional weight and authenticity that case studies often lack—critical in building B2B trust.Leverage Across the Funnel: Reviews aren't just top-of-funnel proof points—they can drive retargeting campaigns, emails, and late-stage deal confidence.Balance Emotion and Function: Emotional stories resonate, but functional details (like logistics or support feedback) drive practical decision-making.Fix Before You Showcase: Automate collection early, but ensure service or logistical issues are addressed before promoting review scores.Reviews as a Growth Lever: Beyond marketing, reviews can highlight operational gaps and inspire process improvements that directly impact revenue.AI & Transparency: The future of review-driven insights will depend on high-quality, verifiable data that avoids the pitfalls of opaque AI signals.Quotes“From psychology we know reviews work. The key is testing how and where they have the best impact for your business.”Tech recommendationsTrustpilot (for automated review collection and integration)Resource recommendationsGrowth Tribe – Learning hub for growth marketing and experimentationShout-OutsAnna Bertoldini – Senior Social Media Brand Manager, NielsenIQJuanita Solano Espinosa – Senior Marketing Manager Italy, TrustpilotAbout the GuestAs Head of Marketing for Benelux and Sweden at Trustpilot, Michelle works across a wide range of topics within the marketing and e-commerce space. In her current role, she focuses on consumer feedback, broader marketing trends, and the use of social proof and reviews across both B2C and B2B companies. Her background in psychology also gives her valuable insight into cross-border marketing, behavioral psychology, and nudging.Connect with Michelle.
Carlijn wordt gek van de brommende pomp van haar buurman. Al jaren probeert ze het op te lossen: gesprekken voeren, compromissen zoeken, kalm blijven. Maar haar buurman geeft geen krimp en het lijkt alsof hij haar grenzen gewoon niet serieus neemt. Ondertussen groeit haar frustratie. Wat doe je als iemand niet verandert, maar jij wél met de gevolgen zit? In deze aflevering duiken David en Arjan in een situatie die voor veel mensen herkenbaar is. Hoe stel je een grens zonder jezelf te verliezen? Wat zegt die irritatie eigenlijk over jou? En is het mogelijk om rust te vinden, zelfs als de buitenwereld je blijft triggeren? Een eerlijk en verhelderend gesprek over innerlijke vrijheid, spirituele groei én de verrassende lessen van… een brommende pomp. Laat je weten wat je van deze aflevering vond?Shownotes:Bestel nu ons nieuwe boek Peace of Mind en ontdek de 5 principe van innerlijke vrede.Blij met ons? Geef ons dan een 5 sterren review op Google, Feedback Company en/of Trustpilot.Leuk als je reageert op de podcast onder deze aflevering in de comments, via youtube, of via onze socials.❓ Stuur hier jouw vraag in!↗️ Stuur deze podcast doorOnze programma's:✨ Miracle Roadmap (met speciale aanbieding voor podcast luisteraars, start in febr en sept)
Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um eine weitverbreitete Denkfalle im Q4: Warum der Irrglaube, ohne Rabatte sei alles gut, deiner Brand mehr schadet als Rabattaktionen. Ich erkläre dir, worauf es wirklich ankommt, um langfristig profitabel zu skalieren – und wie du deine Marke im Jahresendgeschäft richtig positionierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Help! My Dog: The Podcast. Dog Behaviour & Training Strategies that Work!
Does your dog bark, panic or lose their cool every time the doorbell rings? This is one of the most common struggles dog owners face. In this episode, we're discovering the “why” behind those big reactions and how the doorbell can affect your dog's stress levels far beyond just that one moment. You'll hear simple, realistic strategies that can make a huge difference to your dog's wellbeing and your own peace of mind. Whether you've got delivery drivers showing up daily, neighbours popping in, or just the occasional visitor, these ideas can help stop your dog's explosive barking, setting both you and your dog up for long-term success. Tune in and find out how a few easy changes can transform your dog's response to the doorbell.................Whether your dog is unpredictable with other dogs or predictably bad…Whether it looks like freezing, barking, lunging or running away…Whether you are just starting out on your dog-owning journey or your dog has been labelled as having a “behaviour problem”…… this episode is for you and is going to give you huge insights!Want to join the Help! My Dog Online HUB? Here's the link: www.helpmydog.com/hubDr Tom Mitchell is a world-renowned veterinarian, behaviourist and dog trainer and director of the Behavet behaviour clinic (rated Excellent on Trustpilot), which sees over 400 pet behaviour consultations each and every month no matter where you are in the world. In 2023, he founded Help! My Dog, an online dog behaviour learning platform to help even more owners all over the world and show that dog behaviour transformation is not only possible but it's FUN, with the right know-how!Make sure to subscribe/follow the podcast for the free weekly episodes!Useful Links:Follow Help! My Dog on Facebook: https://www.facebook.com/helpmydogofficial/Schedule a Consultation with Behavet: https://www.beha.vet/Follow Behavet on Facebook: https://www.facebook.com/behavet
Automation and cheap data turned outbound into spam and Google's new rules are shutting the door on mass email. AI only made the noise louder. In this episode we break down how the predictable-revenue model collapsed, why reply rates keep falling, and why phone calls and research-driven outreach are proving more effective. JB Daguené, founder and CEO of Evergrowth, explains how his team uses AI digital colleagues to help sales teams start real conversations instead of just firing off sequences. (00:00) - Introduction (01:05) - JB's Journey with Trustpilot (04:04) - The Early Days of E-commerce and Customer-Centric Sales (14:37) - The Impact of Predictable Revenue (17:47) - The Rise of SDRs and Data Challenges (18:53) - How did we get here? (21:57) - Automation, AI and Pipeline Management (24:40) - The SDR Playbook (26:57) - Challenges with Tools and Silos (29:17) - Google's Crackdown on Email Spam (33:04) - The Resurgence of Phone Calls (35:48) - Evergrowth's AI Tool (37:58) - Understanding Agentic Workflows (45:47) - Avoiding AI Hallucinations (53:55) - Wrapping up (55:51) - Next Week: Chris Walker on Frequency
In dieser Folge vom Onlineshop Geflüster Podcast geht's darum, warum du deine besten Ads oft schon längst vor dir hast – ohne es zu merken. Ich zeige dir, wie du zum Beispiel aus organischem Content wie Instagram-Posts oder TikToks richtig starke Werbeanzeigen machen kannst. Du erfährst wie du mit weniger Aufwand deutlich bessere Ergebnisse erzielst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Klicka HÄR för att börja prenumera på alla avsnitt!
In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du damit umgehen kannst, wenn deine Konkurrenz dich dreist nachmacht – und was es wirklich bedeutet, wenn andere deine Ideen, Creatives oder Shop-Elemente kopieren. Du erfährst, warum das kein Grund zur Sorge ist, was es über dein Business aussagt und wie du souverän reagierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Help! My Dog: The Podcast. Dog Behaviour & Training Strategies that Work!
Every dog owner knows the sinking feeling when another dog comes charging over, uninvited and unstoppable. It's stressful, emotional, and it can quickly turn what should be a lovely walk into chaos. In this episode, we dive into the real-life challenges of incoming dogs and the surprising role we, as owners, may be playing in those moments. You'll hear about what's within your control (and what isn't), and how small changes can completely shift your dog's experience. We'll also explore environments, movement and subtle signals that could be attracting unwanted attention. If you've ever wondered how to protect your dog without feeling powerless or frustrated, listen in to discover how to take back control of your walks.................Whether your dog is unpredictable with other dogs or predictably bad…Whether it looks like freezing, barking, lunging or running away…Whether you are just starting out on your dog-owning journey or your dog has been labelled as having a “behaviour problem”…… this episode is for you and is going to give you huge insights!Want to join the Help! My Dog Online HUB? Here's the link: www.helpmydog.com/hubDr Tom Mitchell is a world-renowned veterinarian, behaviourist and dog trainer and director of the Behavet behaviour clinic (rated Excellent on Trustpilot), which sees over 400 pet behaviour consultations each and every month no matter where you are in the world. In 2023, he founded Help! My Dog, an online dog behaviour learning platform to help even more owners all over the world and show that dog behaviour transformation is not only possible but it's FUN, with the right know-how!Make sure to subscribe/follow the podcast for the free weekly episodes!Useful Links:Follow Help! My Dog on Facebook: https://www.facebook.com/helpmydogofficial/Schedule a Consultation with Behavet: https://www.beha.vet/Follow Behavet on Facebook: https://www.facebook.com/behavet
In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über einen der größten Umsatz-Killer im E-Commerce: mangelhaftes Tracking. Ich erkläre dir, warum 90 % der Onlineshops hier bares Geld liegen lassen, welche Tools du für sauberes Tracking brauchst und wie du deine Datenqualität schnell prüfen und verbessern kannst – ganz ohne teure Tools. Viel Spaß beim Anhören! Dein Berend. Mein Mable-Code: "Berend10" __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
In dieser Folge des Onlineshop Geflüster Podcasts geht es um ein Thema, das viele Unternehmer bremst – Perfektionismus. Ich erzähle dir, warum genau dieser Anspruch dich beim Skalieren deines Onlineshops massiv ausbremst und was du stattdessen tun solltest, um wirklich voranzukommen. Du erfährst, warum Geschwindigkeit im E-Commerce entscheidend ist und wie du mehr Tests, Learnings und Fortschritt mit weniger Aufwand erreichst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Help! My Dog: The Podcast. Dog Behaviour & Training Strategies that Work!
Is your dog marking in the house? Although it's a common behaviour struggle, it can feel pretty frustrating when it keeps happening despite your best efforts. In this episode, we take a deep dive into the reasons dogs mark and what might really be going on when they do it. You'll hear a listener's real-life question that inspired this conversation, plus practical steps to help you understand and manage the behaviour. We'll talk through common triggers, the role of emotions, and why “rehearsal” matters more than you might think. Whether your dog has just started or has been doing it for a while, you'll come away with a fresh perspective on what's happening and what to do next. Listen in to find out how to stop the cycle of marking for good.................Whether your dog is unpredictable with other dogs or predictably bad…Whether it looks like freezing, barking, lunging or running away…Whether you are just starting out on your dog-owning journey or your dog has been labelled as having a “behaviour problem”…… this episode is for you and is going to give you huge insights!Want to join the Help! My Dog Online HUB? Here's the link: www.helpmydog.com/hubDr Tom Mitchell is a world-renowned veterinarian, behaviourist and dog trainer and director of the Behavet behaviour clinic (rated Excellent on Trustpilot), which sees over 400 pet behaviour consultations each and every month no matter where you are in the world. In 2023, he founded Help! My Dog, an online dog behaviour learning platform to help even more owners all over the world and show that dog behaviour transformation is not only possible but it's FUN, with the right know-how!Make sure to subscribe/follow the podcast for the free weekly episodes!Useful Links:Follow Help! My Dog on Facebook: https://www.facebook.com/helpmydogofficial/Schedule a Consultation with Behavet: https://www.beha.vet/Follow Behavet on Facebook: https://www.facebook.com/behavet
Melde dich jetzt zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, mit welcher Strategie wir im Q4 2024 über 18 Millionen Euro Umsatz generiert haben – ganz ohne panische Rabattaktionen - und wie du das auch schaffen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Melde dich jetzt zum Live-Workshop an: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um deinen Q4-Plan – und warum viele Onlineshops das meiste Potenzial genau in dieser Jahreszeit verschenken. Ich erkläre dir, warum du nicht bis Mitte November warten solltest, um deine Black Friday Strategie zu planen, wie du ohne Hektik durch das Q4 kommst und was es braucht, um skalierbar und profitabel durch die umsatzstärkste Zeit des Jahres zu gehen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
Help! My Dog: The Podcast. Dog Behaviour & Training Strategies that Work!
Bringing a new puppy or new dog into your life after years with another dog can be both exciting and overwhelming. In this episode, we explore what it really means to start fresh when your last dog had struggles or was the “dog of a lifetime.” You'll hear practical insights on shifting your mindset, building new routines and enjoying the unique journey of raising a puppy or dog without falling into comparison traps. We'll also talk about how past experiences can guide you, without holding you back, and how to see challenges as opportunities. Whether your last dog had big struggles or was the easiest companion in the world, this episode gives you a roadmap to grow a strong, lasting bond with your new pup.................Whether your dog is unpredictable with other dogs or predictably bad…Whether it looks like freezing, barking, lunging or running away…Whether you are just starting out on your dog-owning journey or your dog has been labelled as having a “behaviour problem”…… this episode is for you and is going to give you huge insights!Want to join the Help! My Dog Online HUB? Here's the link: www.helpmydog.com/hubDr Tom Mitchell is a world-renowned veterinarian, behaviourist and dog trainer and director of the Behavet behaviour clinic (rated Excellent on Trustpilot), which sees over 400 pet behaviour consultations each and every month no matter where you are in the world. In 2023, he founded Help! My Dog, an online dog behaviour learning platform to help even more owners all over the world and show that dog behaviour transformation is not only possible but it's FUN, with the right know-how!Make sure to subscribe/follow the podcast for the free weekly episodes!Useful Links:Follow Help! My Dog on Facebook: https://www.facebook.com/helpmydogofficial/Schedule a Consultation with Behavet: https://www.beha.vet/Follow Behavet on Facebook: https://www.facebook.com/behavet
Hier geht's zu Finseo: https://www.finseo.ai/?ref=berend Mit dem Code "BEREND10" bekommst 10% Rabatt. Anmeldung zum Live-Workshop: https://www.berend-heins.de/q4-2025?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts habe ich wieder Maurice von findling und Finseo zu Gast. Wir unterhalten uns über SEO-Optimierung, den Einsatz von Künstlicher Intelligenz im E-Commerce und wie du es schaffst, mit deinem Onlineshop künftig direkt in ChatGPT-Empfehlungen aufzutauchen. Du erfährst, was im Hintergrund bei Produkt- und Shopempfehlungen passiert – und wie du deinen Shop dort platzierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.
AI is finding its way into almost every corner of customer service, but is it really what customers want? According to Kinsta's recent survey, the answer is overwhelmingly no. An incredible 93 percent of respondents said they would rather speak to a human than an AI chatbot when they need support. Nearly half even said they would cancel a service if it relied solely on AI-driven support. In this episode, Roger Williams, Community Manager at Kinsta, breaks down the story behind those numbers and explains why his team continues to invest heavily in human-first support. Kinsta has built its reputation on 24/7 access to real engineers who understand the complexities of WordPress hosting, resulting in a 98 percent customer satisfaction score and consistently high ratings on platforms like G2 and Trustpilot. Roger shares how Kinsta blends human expertise with AI tools in a way that enhances, rather than replaces, the customer experience. He talks about the role empathy plays in building trust, the importance of empowering support staff to own conversations, and why support should be viewed as an opportunity to strengthen relationships rather than just a cost to be reduced. We also discuss the growing perception that AI in support is more about saving money than improving service, how business leaders can avoid falling into that trap, and what the future of open web hosting could look like as AI capabilities mature. Whether you are in tech leadership, run a customer-facing team, or simply value a good support experience, this conversation offers insights that go beyond the AI hype and focus on what truly matters to customers.
AI SEO Checklist: Key Strategies for 2025 and Beyond | Marketing Essentials with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this podcast Search Engine Optimization (SEO) essential checklist episode, Favour will be sharing insights into its foundational elements and practical application for businesses. He explains how connecting websites to search consoles like Google Search Console and Bing Webmaster Tools is crucial for online visibility. The conversation also emphasizes the importance of sitemaps as the "brain" of a website, detailing how they transmit crucial information to search engines.Key aspects such as keyword research, on-page SEO (including image optimization and meta descriptions), off-page SEO (like Google Business Profile and backlinks), content strategy, and technical SEO (mobile-friendliness, site speed, and HTTPS) are thoroughly discussed to empower listeners with actionable steps for enhancing their digital presence.Frequently Asked QuestionsWhat are the fundamental basics of SEO that every business owner needs to understand?The foundational basics of SEO begin with proper "setup." This means ensuring your website is connected to Google Search Console and Bing Webmaster Tools. These platforms are non-negotiable for online visibility, acting as the internet service providers that make your website findable by search engines. Just as you need internet service to be online, your website needs to be submitted to these tools to appear in search results. Furthermore, after acquiring a domain, it's crucial to select reliable hosting, which impacts your website's performance and scalability. Understanding that your website is an "intellectual property" capable of attracting traffic is key, and this visibility is achieved by making it readable, accessible, clickable, and findable, not just by its name but by the solutions it offers.Why is a sitemap crucial for a website's functionality and discoverability?A sitemap serves as the "brain" of your website. Without it, your website, despite looking good, lacks the functionality to transmit signals effectively to search engines. The sitemap contains links to all your website's pages, including product links, category links, blog posts, and core pages like the homepage and contact page. When you create and submit a sitemap, you are essentially providing search engines (like Google, Bing, Siri, Alexa, and even AI platforms like ChatGPT) with a structured map of your content. This allows them to index your pages efficiently, making your content discoverable when users search for relevant keywords or phrases. Updating your sitemap with fresh content ensures continuous visibility and relevance in search results.How does effective copywriting and content formatting contribute to SEO and user engagement?Effective copywriting and content formatting are vital for both SEO and retaining user attention. Key principles include:Conciseness: Sentences should ideally be 10 words or less, and paragraphs no more than three to five sentences, making content easy to skim and digest.Action-Oriented Language: Start sentences with verbs or adverbs to encourage engagement.Headings and Subheadings (H1, H2, H3 tags): Use these to break up text, provide clear structure, and help search engine crawlers understand the content's hierarchy. Google's web crawlers read and index these tags, which can improve your visibility in "people also search" sections.Impact Statements: Include a clear thesis upfront and a strong closing statement.White Space and Bullet Points: Utilize these to enhance readability and prevent overwhelming blocks of text.Clarity and Specificity: Your content should be clear, legible (consider font size for various screens), and directly address specific user queries. This ensures that users find value and direction, leading to higher engagement and conversion rates.Ultimately, good copy stops the "scroll" and encourages visitors to stay longer, signaling relevance to search engines and increasing the chances of conversion.How does on-page SEO optimization, particularly image and link optimization, improve website performance?On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Key aspects include:Image Optimization: This goes beyond just changing file formats. It involves compressing images (e.g., using compressor.io) to reduce file size without losing quality. Large image files slow down website loading speeds, leading to higher "bounce rates." Renaming image files with relevant keywords also signals content to search engines.Internal Links: Linking to other relevant pages within your website improves user navigation and helps search engines understand the structure and depth of your content.External Links: While some may fear sending users away, strategically linking to credible external sources (like social media profiles, features on other sites, or relevant industry resources) can enhance your website's authority and provide additional value to users.Meta Descriptions and Title Tags: These provide a brief summary of your page's content, influencing click-through rates from search results. A compelling meta description, similar to an email's preview text, encourages users to click.Optimizing these elements ensures a faster, more engaging user experience, which is positively rewarded by search engine algorithms.Why is off-page SEO important, and what are some key strategies?Off-page SEO refers to actions taken outside of your website to improve its search engine ranking. The primary goal is to build your website's authority and credibility through external signals. Key strategies include:Google Business Profile: Essential for local businesses, this profile allows you to list your services, receive reviews, and appear in local searches. Positive reviews, especially those containing relevant keywords like "best pizza" or "amazing service," act as strong validation signals.Backlinks: Obtaining links from high-domain-authority websites (e.g., Medium.com, LinkedIn, Blogger.com, Hubpages.com) significantly boosts your site's credibility and search ranking. These are known as "parasite SEO" techniques. Writing articles on these platforms and embedding links back to your site drives referral traffic and builds authority.Online Reviews: Encouraging reviews on platforms like Trustpilot or the Better Business Bureau (BBB) helps build trust and signals to search engines that your business is legitimate and valued by customers.These off-page efforts extend your online presence beyond your website, validating your business as a trusted source of information and services.How does content SEO contribute to long-term website success, and what are common pitfalls to avoid?Content SEO focuses on creating high-quality, relevant, and engaging content that attracts and retains an audience. Key elements include:Table of Contents: For longer articles, a table of contents enhances user experience and helps search engines understand the content structure.Updating Old Content: Regularly refreshing existing articles ensures they remain current and relevant, signaling to search engines that your content is up-to-date and valuable. This also helps you "stay credible" in the ever-evolving digital landscape.Engaging Intros and Formatting: Compelling introductions grab attention, and using bold sentences, headings, and subheadings (H1, H2, H3 tags) improves readability.Conversational Tone: Engaging with your audience "as a conversation" rather than talking "at them" builds connection and trust.A common pitfall is producing content without a clear understanding of what your audience needs or wants. By actively listening to your community (e.g., through polls) and delivering content that addresses their specific "queries" and "solutions," you build loyalty and ensure your efforts are not wasted.How has the rise of AI impacted SEO, and what technical SEO elements are now more critical than ever?The rise of AI has transformed SEO, making it more critical than ever. AI platforms like ChatGPT, Siri, and Alexa increasingly pull information from structured data on websites to answer user queries. This means:Structured Data (Schema Markup): Implementing schema markup for events, products, recipes, FAQs, and other content types helps AI agents understand your content's context, making it more likely to be featured in AI-powered search results.Authority and Credibility: AI prioritizes information from authoritative sources. Therefore, having a strong online presence with a well-structured and regularly updated website is paramount for being referenced by AI agents.Mobile-Friendliness and Site Speed: These remain crucial. Websites must load quickly on all devices, as slow loading times lead to high bounce rates, negatively impacting SEO.HTTPS Protocol: Ensuring your website uses HTTPS (secure) instead of HTTP is a fundamental SEO requirement. Insecure sites are penalized in search rankings.Broken Link Management: Regularly checking and fixing broken links (e.g., using tools like Siteliner.com) maintains a healthy website and prevents negative user experiences.SEO-Friendly URLs: URLs should be clear, relevant, and incorporate keywords to enhance discoverability.In essence, SEO and AI are "Siamese twins" in the digital world. SEO is evolving into "thought leadership," where a mix of audio, video, and text content (like podcasts and YouTube channels connected to a website) with structured data will be key to success in the AI-driven future. The focus is shifting from merely "ranking" to making an "impact" by reaching the right people and establishing authority in your niche.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
I know the pinch when budgets tighten, customers shift, and deadlines close in. Yet, marketers have a superpower: like Superman's X-ray vision, we see through constraints to the core idea.That is the essence of our craft – not waiting for perfect conditions but delivering breakthrough concepts right here, right now.So I loved this lesson in a recent podcast guest application – ‘every challenge is a creative opportunity.'To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Dana Bodine, US VP of marketing, Trustpilot [https://www.trustpilot.com/].Trustpilot is a publicly traded company on the London Stock Exchange. In 2024, it reported $211 million in revenue.Bodine looks after the entire US market, the US portion of an international audience of 64 million monthly active users.Lessons from the things she madeEvery challenge is a creative opportunityBuilding a relationship with commercial partners is key Stay calm under fire (+ on tight deadlines) Get a seat at the table by creating sales materialsTo truly be customer-obsessed, respect the customer's timeIdeas are only powerful when they come with contextDiscussed in this episodeStrategic Advertising and Marketing: It's not what you make, it's what you make possible (podcast episode #117) [https://marketingsherpa.com/article/interview/strategic-advertising]Team Building: Loyalty, relationships, pre-selling, and other keys to marketing management success (Podcast Episode #16) [https://marketingsherpa.com/article/interview/team-building]Marketing & Communications: It's important to ‘take a beat' (podcast episode #140) [https://marketingsherpa.com/article/interview/marketing-and-communications]Five Tips From a Personal Care Industry CEO for Setting (and Getting Approval for) Your Marketing Budget [https://sherpablog.marketingsherpa.com/marketing/tips-marketing-budget-approval/]Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]The Radical Idea: Customer-first marketing prioritizes customer experience over upsells [https://sherpablog.marketingsherpa.com/consumer-marketing/the-radical-idea-customer-experience-over-upsells/]AI engineering voucherMarketingSherpa has teamed up with parent company MeclabsAI to produce a research study. We are granting 10 AI engineering vouchers worth $5,000 each to eligible companies. Learn more at https://meclabs.com/research/5k-engineering-voucherNext eventJoin us for AI Hackathon: Build a powerful lead gen agent in just 90 minutes [https://join.meclabsai.com/mec050] on Wednesday, August 20th at 2 pm EDT.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
In dieser Folge sprechen wir mit Timo und Luca von MIM über die Höhen und Tiefen ihrer internationalen Mining-Aktivitäten. Für wen lohnt sich Mining eigentlich wirklich – und weshalb mussten Miner in Paraguay über Nacht das Land verlassen? Außerdem geht's um die Sicherheitslage in Äthiopien, frühere Kommunikationsprobleme, negative Bewertungen auf Plattformen wie Trustpilot und die Anlaufprobleme beim Start in Afrika. Zum Schluss werfen wir einen Blick in die Zukunft: Was plant MIM als Nächstes?
What's the Fastest Way to Get Webpages Indexed (Technical SEO) by Search Engines? with SEO Expert, Favour Obasi-ike, MBA, MS | Get exclusive SEO newsletters in your inbox.This episode focuses on search engine optimization (SEO) and the fastest ways to get indexed by search engines, extending beyond just Google to include other platforms and AI-powered large language models (LLMs) like ChatGPT emphasizing that building trust with search engine algorithms is paramount, achieved through consistent content creation, linking strategies (backlinks), and connecting websites via tools like Google Search Console. Favour highlights the importance of updating existing content and addressing user queries to improve visibility across various search and AI platforms, ultimately advocating for a strategic and patient approach to online presence rather than solely focusing on a single ranking metric.AD BREAK: Get 20% off your first booking & be the first to know about our new arrivals, spa deals, and events with Somatic MassageFrequently Asked Questions about Search Engine Indexing and Online PresenceWhat is the fastest way to get indexed by search engines?The fastest way to get indexed by search engines is by building trust and establishing connections. This means having conversations around the questions people are asking and providing answers in the form of website links. These links should then be shared on other reputable websites to create backlinks, which signal to search engines that your website has authority. It's not just about creating a lot of content, but about creating relevant, high-quality content that answers user queries and is linked to by trusted sources.Why isn't my website ranking on search engines?There are several reasons why your website might not be ranking. Common issues include not having your website manually indexed or automatically discovered by search engines, or not being connected to Google Search Console. Additionally, your content might not be seen if it's not frequently updated, as AI servers and search engines prioritize recently modified content. A lack of engagement and underutilization of your website compared to time spent on social media can also hinder its visibility. Essentially, if search engines aren't "seeing" your content, they can't recommend it.How long does it take for SEO efforts to show results?Ranking SEO web pages on Google and other search engines takes time and consistency. While immediate indexing can occur within hours or days for consistent posters, significant milestones, such as receiving your first 10 clicks, can take around six months, even with hundreds of articles. The key is consistent effort, building trust with algorithms, and maintaining an active online presence. The compound effect of consistent content creation can lead to substantial impressions over time.How does trust factor into search engine ranking?Trust is paramount for search engine ranking. Just as in human relationships, search engines, particularly Google, rely on trust to refer content. This trust is established when other third-party websites, which Google already trusts, link to your website, thereby vouching for your site's authority. These "off-page SEO referring domains" (like links on Reddit, Trustpilot, LinkedIn, Pinterest) may have varying impact, but they contribute to your credibility and signal to search engines that your content is valuable and reliable.Is traditional SEO still relevant with the rise of AI and Large Language Models (LLMs) like ChatGPT?Yes, traditional SEO is still very relevant and, in fact, synergistic with AI and LLMs. While AI provides generative answers, it often sources its information from traditional search engines like Google. Therefore, optimizing your content for Google through good SEO practices (like answering frequently asked questions, using appropriate keywords, and having a well-structured site map) directly contributes to your brand being cited and mentioned in AI-generated responses. AI and SEO are not competing but are interdependent, with AI leveraging the foundation built by strong SEO.How can I optimize my content for AI search engines?To optimize for AI search engines, focus on providing succinct, evidence-based answers to specific, question-based headings, similar to "People Also Ask" sections on Google. Ensure your content is frequently updated ("last modified" date is recent) as AI prioritizes fresh information. AI servers are looking for up-to-date, relevant context. By consistently creating and updating content that answers user queries and by connecting your website to search engines via tools like Google Search Console, you increase the likelihood of being sourced and mentioned by AI.What is the significance of a "sitemap" and "DNS" in getting indexed?A sitemap acts as a map of your website, providing search engines with a structured list of all your pages, products, and blogs. Submitting an updated sitemap is crucial for search engines to crawl and understand your site's content. DNS (Domain Name Server) is like your unique digital DNA for your website, confirming your ownership of the domain. Connecting your DNS record with a unique identification number (like a TXT record from Google Search Console) gives search engines access to your site's architecture, allowing them to effectively read and index your content.What is the difference between manual and auto-indexing, and how do they impact visibility?Manual indexing involves actively submitting your website or specific pages to search engines (e.g., through Google Search Console) to ensure they are discovered. Auto-indexing refers to the automatic discovery and crawling of your site by search engines over time due to consistent activity and established trust. While manual indexing provides an initial push, consistent content creation and updates increase your "crawl budget," leading to higher priority and more frequent auto-indexing. Both are important; consistent manual effort eventually leads to more efficient auto-indexing and better long-term visibility.Digital Marketing Resources:>> Join our exclusive SEO Marketing community>> SEO Optimization Blogs>> Book Complimentary SEO Discovery Call>> Subscribe to We Don't PLAY PodcastBrands We Love and SupportLoving Me Beauty | Buy Vegan-based Luxury ProductsUnlock your future in real estate—get certified in Ghana today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1st Annual Global Neurodivergent Leaders Summit 2025 This event spotlighted the brilliance of leaders who were once labeled as “disabled” simply because they think differently. These trailblazers—CEOs, Global speakers, Executive coaches, and Industry Titans from Banking, Real Estate, and the Global Sales and Marketing —have leveraged their ADHD, dyslexia, OCD, and other forms of neurodivergence as superpowers that set them apart. Let's celebrate and elevate those who are changing the world—not in spite of how they think, but because of it. Raymond Kemp Title: Navigating with a Different Compass (Leading with ADHD in a Neurotypical World) Summary: Leadership isn't reserved for those who think in straight lines. It's about clarity, self-command, and the courage to lead from exactly where you are. I want every leader in the room—whether neurodivergent or not—to walk away knowing that different doesn't mean deficient. When you understand your wiring and Own the Helm, your unique perspective becomes a competitive advantage, not a compromise. Kathy Marcino Title: Coaching Through Conflict: Learn Strategies for Identifying Conflict Types, Successfully Navigating Workplace Conflict, and Turning It into Positive Growth. Summary: “Disagreement holds the potential for deeper understanding.” When conflict is managed effectively, it can drive innovation and enhance team performance. In this session, Kathy Marcino walks leaders through a structured path for transforming disagreements into shared goals and solutions. Drawing from her extensive coaching experience, she equips participants with a framework to recognize early warning signs, stay grounded in difficult conversations, and co-create lasting resolutions that strengthen team dynamics and performance. Dan Dominguez Title: Embrace Your Neurodivergent Edge: How Self-Awareness Fuels Resilient Leadership Summary: When I first entered the military, I thought I had to be just like everyone else—follow the rules, fit in, and never let my differences show. But in the heat of tough missions, something clicked: the way my mind worked—my neurodivergent wiring—wasn't a liability. It was my edge. Later, in the world of sales, I saw the same truth again: those traits I once hid—my intense focus, my out-of-the-box thinking, my deep desire to help others—were exactly what helped me forge real connections and close deals. It took self-awareness to stop fighting those parts of myself and start using them as strengths. In this talk, I share that journey, along with a simple framework—Recognize, Accept, Celebrate—to help others stop hiding and start embracing their own neurodivergent edge. My story is a reminder: your greatest leadership potential lies not in fitting in, but in owning and celebrating who you really are. Paul McCarthy Title: Drowning out the voices we need to hear. Why F.I.R.E.D. leaders are your 'hidden gems' Summary: Two Options:Talk Summary 1 To survive disruption, organizations need leaders who possess disruptive leadership capabilities. So they hire them and then they fire them. Publicly, organizations say they want leaders to be innovative thinkers who challenge the status quo. Privately, conventional leadership culture wants nothing of the sort. Leaders with disruptive leadership capabilities often embody the very leadership qualities that organizations so desperately need to navigate disruption and adapt to the “new normal” of constant change, yet these leaders are being marginalized, ostracized, and even exorcised from today's organizations. We will need a different kind of leader for the future and our organizations are unprepared for how to identify, recruit, onboard, and develop this kind of leader. Join us for a radical, refreshing talk with Paul McCarthy, as openly talks about the untalkable, questions the unquestionable, and reframes perceptions about the leadership we desperately need for our times. Paul will share insights from his own experiences as a leader with disruptive leadership capabilities, as well as from his global research and first best-selling book into how individual leaders can be identified, cultivated, and embraced for being disruptive. He will also help us to understand how we can identify disruptive leadership capacity and capability. Talk Summary 2 Paul takes audiences on an exploratory journey to imagine a future where leaders who are currently perceived as 'not fitting in' or as 'bad culture fits' are the ones that organizations will increasingly need to thrive in a constantly changing environment. Yet these leaders are being marginalized, ostracized, and even exorcised from today's organizations. Using his own personal experiences, as well as research, case studies and outputs of interviews, Paul introduces the F.I.R.E.D. Leadership Framework and shows organizations why we need to embrace leaders who think differently. By helping reframe how organizations perceive their 'agitators', Paul shows how to cut through the noise to equip those organizations with the approach needed to create the next generation of leaders our world so desperately needs to successfully navigate ongoing disruption, continue to innovate and deliver transformative outcomes. Dr. Regeline “Gigi” Sabbat Title: “You Can Lead” ( Regardless if you are Neurodivergent you can lead. - Dr. Gigi Sabbat) Summary: Absolutely — being neurodivergent does not limit your ability to lead. In fact, many neurodivergent individuals bring exceptional strengths to leadership, such as: • Unique perspectives and creativity • High levels of focus and dedication • Empathy and emotional intelligence • Innovative problem-solving • Resilience and adaptability Leadership isn't about fitting a mold — it's about authenticity, vision, and the courage to empower others. Whether you're neurodivergent or not, your lived experiences can shape you into a powerful, impactful leader. Manny Piñiero Title: “Wired Differently - Neurodivergent Leadership and the Power of Intentional Time" Summary: Wired differently, I thrive in navigating complexity, identifying patterns others may overlook, and creating meaningful systems that honor both people and outcomes. My connection to time is not just about efficiency, it's about intentionality. I believe in making time count by aligning actions with purpose, fostering environments that empower teams to do the work that truly matters, while leading with clarity, empathy, and a deep respect for the diverse ways people think, work, and thrive. Holly White Title: Radical is Relative: Trusting Your Instincts Before the World Catches Up Summary: Some of the most powerful insights come from minds that don't follow conventional paths. In this talk, I explore how ADHD-related cognition—nonlinear, spontaneous, and deeply intuitive—often leads to ideas that feel radical to others but entirely natural to the thinker. We'll examine why these ideas meet resistance, how traits like discomfort with uncertainty affect their reception, and what it means to trust your instincts in a world that hasn't caught up yet. Whether you're the one generating paradigm-shifting ideas or the one receiving them, “trust the process” becomes more than a mantra—it's a model for creative courage, leadership, and cognitive integrity. Rosie Ward Title: Ditch the Head Trash! Upgrade Your Faulty Programming So You Can Maximize Your Impact Summary: Being human is messy. We are hardwired to be on high alert for threats, activating our biological hardwired instincts to self-protect and cling tightly to what is familiar. Yet our world demands that we are able to lean into discomfort and disruption. This creates a gap that keeps us stuck more than we realize. This session will normalize our shared human experience for why we get in our own way as a result of our 7 Faulty Programs and give you tangible tools to upgrade your own faulty programming so you can embrace your own sparkle and maximize your shine and impact around you. David Citron Title: Unleash Your ADHD Superpower in 4 Minutes a Day Summary: In this talk, David Citron, founder of Expressocoaching.com which serves ADHDers who lead organisations in 31 countries worldwide shares the 3 keys to unleashing your ADHD Superpower as a neurodivergent leader. This powerful methodology which has a 4.8* Trustpilot rating from thrilled leaders around the world can change the next 30 years of your life. Expresso has been used by everyone from small business owners to large corporations like Microsoft in order to bring out the very best from the talented neurodivergents in their senior leadership team. Kick back and listen to the story of how the Expresso ADHD revolution began with one client called Joe who had a peculiarly, frustrating challenge. Kent Cravens Title: Expect Authenticity?......Be Authentic Yourself. Tips on building a culture based on Authenticity And Trust Summary Many of us spend more waking hours with our work teams than we get to spend with our families. Authenticity And Trust are essential elements to creating a work environment that leads to sustained satisfaction and longevity in your team. Here are some tips to make sure you're moving in the right direction.
Why Online Reviews are a Game Changer for Estate Agents. In the fast paced property market, standing out from the competition is crucial. Online reviews could be your secret weapon, yet many estate agents still aren't using them to their full potential. In this episode, marketing expert Reena Patel explains why reviews are so important for building trust and how you can harness their power to grow your business. Reena highlights that just like the thank you cards you'd display in your office years ago, customer reviews should never be ignored or tucked away. Whether it's on Google, Facebook, or Trustpilot, reviews are a direct reflection of your service, and responding to them shows you care about your clients' experiences. Timing is key, though. Ask for feedback when your customers are happiest, and you'll see better results. Reena also shares how you can automate the process, so collecting reviews doesn't eat into your busy day. It's all about making those reviews work for you, creating positive momentum for your business. If you want to build your brand's reputation and attract more clients, this episode is a must listen. Be sure to like, comment, and share your thoughts!
If nearly half of consumers spend more with brands they trust, why aren't more companies making trust a core business strategy instead of just a tagline? To help me explore this question, I'm joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world's largest independent platform for customer feedback. About Dana BodineDana is an experienced marketing executive and currently serves as Vice President of Marketing for the US at Trustpilot. Prior to this role, Dana held multiple leadership positions including Vice President of Marketing and PR at Pagaya, and Vice President of Global B2B Marketing for Strategic Growth at Mastercard, where responsibilities encompassed inclusive growth initiatives and enterprise partnerships. Additional experience includes Vice President of Global Marketing at Mastercard Labs, Vice President of Corporate Marketing and Brand Development at Time Inc., and strategic marketing roles at Apple and NBCUniversal Media, LLC. Dana's early career featured positions at The New York Times and Warner Bros., focusing on advertising and digital marketing. RESOURCES TrustPilot: https://www.trustpilot.com https://www.trustpilot.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150"Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Lars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what truly drives sales. They talk about the complexities of attribution in B2B marketing, particularly with long buying cycles, and highlight the importance of collecting and analyzing data, even though multi-touch attribution can be controversial. Lars explains how Dreamdata addresses the challenge of data overload in B2B marketing by building robust data models that connect various data sources, enabling marketers to analyze campaign effectiveness and make informed decisions. About Dreamdata Dreamdata is the leading B2B Activation & Attribution Platform that provides the most complete customer journey map anywhere. We gather, join, and clean all revenue-related data, transforming it into transparent, actionable insights about what truly drives B2B revenue. Dreamdata empowers businesses to optimize their go-to-market activities, ensuring they can produce faster, better-performing customer journeys and deliver more revenue growth. About Lars Grønnegaard Lars Grønnegaard is a passionate problem-solver focused on revolutionizing B2B go-to-market strategies. As COO & Co-founder of Dreamdata, he's dedicated to empowering B2B companies with holistic, actionable data to drive smarter decisions, optimize customer journeys, and accelerate revenue growth. His journey from VP Product at Trustpilot (where he was instrumental in its product growth to unicorn status) to building Dreamdata stems from a deep understanding that B2Bs are rich in data but often struggle to turn it into actionable insights. Time Stamps 00:00:43 - Lars's Career Journey and Founding Dreamdata 00:03:13 - Startup Environment in Denmark 00:05:30 - The Challenge of Data Clarity in Marketing 00:08:22 - Attribution vs. Incremental Sales Testing 00:10:39 - Long Buying Cycles in B2B 00:16:12 - Maintaining Data Models Over Time 00:19:17 - Freemium Model and Customer Trials 00:22:44 - Ad Spend and ROI Considerations 00:28:49 - Best Marketing Advice from Lars 00:29:39 - Advice for Aspiring Marketers 00:30:34 - Where to Learn More About Dreamdata Quotes "You can probably cancel somewhere between 25 and 75 percent of your ad spend and see no impact on your pipeline performance." Lars Grønnegaard, COO and Co-Founder of Dreamdata "The fundamental problem here is not lack of data or tracking... but the problem is all this data doesn't really connect." Lars Grønnegaard, COO and Co-Founder of Dreamdata Follow Lars: Lars Grønnegaard on LinkedIn: https://dk.linkedin.com/in/larsgroennegaard Dreamdata's website: https://dreamdata.io/ Dreamdata on LinkedIn: https://www.linkedin.com/company/dreamdata-io/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547
Seoul, Korea episode Listener Story Spotlight A friend and a listener named Lois recently went to Hawaii. She told me she spent much time getting travel insurance for herself and her partner. She had to pay more than she expected as her partner was having a birthday between the day she bought the service and the day of the trip. But she said it was well worth it for her peace of mind. The FAQ for today is: Where to find the best travel insurance for a long trip abroad. 1. Start with a neutral comparison engine; you can see this in the show notes. Why use it first? Where to click Smart filters to enable It lets you price 30-day single-trip plans from dozens of underwriters side-by-side, then click through to the policy certificate in one step. Squaremouth (toggle "Comprehensive" or "Medical-only" to see apples-to-apples pricing). Squaremouth Travel Insurance Medical ≥ $100k, Evac≥ $250k, "Cancel for Any Reason" if you want maximum flexibility. Gives you consumer-written claim reviews plus AM Best financial ratings in the results grid. InsureMyTrip (same data feed as Squaremouth but different sort logic). Add "PIf relevant, existing condition waiver" if rek "Adventure sports" if you'll hike or dive. Pulls quotes from some insurers that don't feed aggregators (e.g., Allianz's higher-tier plans) and lists A.M. Best scores. TravelInsurance.com Use the "24/7 assistance" toggle to see which plans outsource helplines. Skeptical check: All three make a commission, and none of them has every carrier. Run your trip through at least two engines and see if the so-called "cheapest" plan is available. 2. Cross-reference with an independent ranking list U.S. News "Best Travel Insurance Companies 2025" ranks plans by coverage and claim-paying history—not advertising spend. It's a fast way to see which names (Travelex, Allianz, Tin Leg, etc.) consistently show up in the top tier. U.S. News 3. See what other solo women say SoloTravelerWorld.com keeps an updated "Best Travel Insurance for Solo Travelers" guide that spells out what to look for if you're traveling alone—single-supplement benefits, harassment coverage, and 24-hour crisis lines. Solo Traveler AbsolutelyLucy.com lays out five red flags that matter disproportionately to women (e.g., personal-assault medical limits, emergency contraception exclusions). Absolutely Lucy Read these before you fall for glossy Instagram ads that treat "female-friendly" as a slogan. 4. Kick the tires on the insurer's site If a plan looks good in a marketplace, open the policy certificate directly on the carrier's website (World Nomads, SafetyWing, Allianz, IMG, etc.). World Nomads publishes unfiltered claim reviews, which help sniff out chronic payout delays. World Nomads 5. Verify what your government will—or won't—do The U.S. State Department's Insurance Coverage Overseas page makes it crystal-clear that Uncle Sam does not pay your hospital bill or med-evac. It also links to the embassy medical resources for every country, which tells you how far the nearest trauma center is from your trekking trail. Travel.gov 6. Double-check your credit-card benefits Cards in your wallet may cover trip delays, baggage loss, or secondary car rental insurance. The Points Guy keeps a running tally of cards whose built-in coverage is worth something and where the gaps are (e.g., no medical evacuation). How to use these resources efficiently Quote your exact dates (don't round your trip to a calendar month; excess days add cost). Filter for medical & Evac first; those two benefits can bankrupt you. Ignore marketing buzzwords like "explorer" or "adventure" until you've opened the PDF certificate and searched for the activity you plan to do. Run your final four shortlist past recent claim reviews (Squaremouth, Trustpilot, Reddit r/solotravel) to see if the carrier ghosted people during COVID or the Israel–Gaza cancellations. You can purchase directly from the insurer once you've chosen, which avoids aggregator change fees if you need to modify dates. Stay curious, question every "Top 10" list's methodology, and you'll land the coverage that fits your risk profile—nothing more, nothing less. 60-second confidence challenge 3 things: neighborhood selection, daylight itineraries, scam avoidance Select walkable neighborhoods with public transportation nearby if you don't drive. Read reviews on the AirBNB website before you select. When booking a flight or train, be sure it arrives at daylight, which can differ in winter months. If it comes after dark, it will be more challenging. To avoid scams, be cautious when choosing passwords, logging out of websites, and making online purchases. These are very typical scams. If you are suspicious, you may be right to avoid that vendor and choose another. Don't look like a target, either. If you like today's Confidence Challenge, Chapter 1 of my book dives deeper—https://www.5stepstosolotravel.com See Book A for addressing all of these items. Find it on the website or Amazon. It's a series. Today's destination is: South Korea I visited South Korea last month. I landed at Seoul's Inchon Airport. My Korean pronunciation is not good, so please understand that as I describe my trip. I was excited to see the city through the eyes of my friend Chris. We were whisked away to a hotpot dinner, then taken to the French neighborhood in Seoul, where we rested for the night. The next morning, we drove south to visit a town about 2 hours away and stayed in Wolbong-ro (Road), in Seobuk-gu, near SeongJeong. For example, the Seoul Noryyanglin Fisheries Wholesale Market is five stories tall and open to the public. It's worth seeing if you like seafood, and you can roam the aisles looking for your favorite fish delicacies. I visited the Vovo Bidet company and met with the director and some of his team. Have you seen the #1 Bidet firm in Korea? They have retail and wholesale offices in the Los Angeles area, too. I liked the tour of the offices here in Seoul. They even have a Bidet to go. Think about that for a minute. That was in Daebang-dong or Seocho4-dong. I visited retail stores such as Zara, one of my favorites for fashion. I had Chinese, Japanese, and Fusion foods. I took subways, busses, taxis, and Ubers plus trains. I went to Gwannghumun Square, the purple Station #9. I went to the shopping mall called The Hyundai. and found stores like Zanmang Loopy, the Hyundai Present, and a great coffee and tea shop. I learned about Hanguel, the Korean alphabet, and saw the statue of Sejong the Great. There was also another statue of Admiral YiSun Sin. The Bukchon Honok Village is a quiet residential area. Jogyasa Temple is where you will see Buddism. Hongdae is the neighborhood for independent artists. Yonsei University was a place I wanted to visit next time, as I was in the neighborhood and liked it a lot. Gangnam style, well, maybe next time. I tried new foods, such as mung bean pancakes and hotleok desserts. We had a wonderful dinner at Sushi-ya Shabu-ya, about an hour from Seoul, near Korea Nazarene University in Cheonan-si-Buldang1-dong. Recommended: Relax in a tea house. Smart Move and Slip up pairings In Korea, we were departing from the airport without enough money on our transit cards, so we could not enter the building. Instead, we had to see the office at the kiosk and pay for the train. It was not much, but it did take a few minutes. We arrived well ahead of the recommended 3 hours, so that was not an issue. 60 second confidence challenge Do you or don't you tip? Not in South Korea. But it's always smart to ask. Be confident when you know what the expectations are. Resources Roundup If you are looking for more solo female travel resources, you can find several tips and ways to navigate the pitfalls, such as paying the difference on the transit card when you go long distances or knowing when to tip. When you get lost, don't get upset. Get found. You will be better off if you cool down instead of heating your brain incorrectly. Chill, and you'll be found sooner. Dr. Travelbest's tip #760.
In this episode of the Get Out of Debt Guy podcast, I answer a powerful listener question from a 71-year-old semi-retired filmmaker who's buried in $30,000 of credit card debt. After losing income from DVD sales, he's now fielding calls from debt relief companies offering to settle or consolidate his debt—but something doesn't feel right.We talk about how to spot red flags in the debt relief industry, including fake law firm branding, misleading promises, and manipulated review sites like Trustpilot. If you're wondering whether you can trust a company to handle your debt—or if you've been targeted by companies offering to "erase your debt" with no mention of the risks—you'll want to hear this.I share the key questions to ask before signing up for any debt solution, especially if you're a senior on a fixed income. I also point you to my free resource, The Ultimate Consumer Guide to Checking Out a Debt Relief Company, and explain why sometimes the right path isn't the most advertised one.This episode covers:How debt settlement companies often market to seniors in financial crisisWhat those five-star reviews really mean (and how to spot fake patterns)Why declining income years demand a different financial strategyWhat options are actually available when you're over 70 and deep in debtWho I personally trust to help people find the right solution for them
In this episode of the Rox Lyfe podcast I got to chat with HYROX Pro athlete and coach Ollie Russell (@russellperformancetraining)…✅ HYROX men's relay world record holder✅ 57:01 Pro PB✅ Completed an Ironman✅ Did 48 hours of burpee broad jumps (seriously)We talked training, mindset, what he's been doing to improve his lunges and wall balls so much, and the other steps he's taken to help see his HYROX finishing times consistently drop.Really enjoyed this one — Ollie's a knowledgeable, impressive athlete and coach, and I think you'll get a lot from it.
DJ Sprague is a pioneer in Ecommerce reputation management, helping brands turn trust into a competitive advantage. As the CMO of Shopper Approved and co-author of Reputation King, he has spent decades refining strategies that boost online credibility, improve search rankings, and drive revenue growth.Before joining Shopper Approved, DJ built his career across marketing, advertising, sales, and PR, leading companies to exponential growth—including scaling revenue from $7M to $54M in just four years. With over 35 years of experience and nearly 70 professional certifications, he applies behavioral science principles and ethical influence strategies to help Ecommerce brands win more customers through trust.Today, DJ is on a mission to redefine reputation management for online sellers. Under his leadership, Shopper Approved has become a Google review partner and the world's first Diamond Cialdini Certified Marketing Agency, setting new standards in verified reviews, social proof, and search engine dominance. As the digital landscape evolves, DJ is proving that trust isn't just a nice-to-have—it's the foundation of ecommerce success.In This Conversation We Discuss: [00:42] Intro[01:08] Displaying social proof to boost conversions[02:47] Dominating search results with positive reviews[03:45] Getting more credibility in Google Shopping[05:48] Why trust is the key to first-time buyers[09:25] The limits of review distribution[10:50] Balancing review collection across platforms[12:50] Common mistakes killing your online reputation[19:39] Real data on how reviews boost conversionsResources:Subscribe to Honest Ecommerce on YoutubeMore reviews, traffic, and conversions shopperapproved.com/YOUR REPUTATION. NEXT LEVEL reputationking.com/Follow DJ Sprague linkedin.com/in/duanespragueIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Online reviews shape consumer trust, but what happens when those reviews can't be trusted? In this episode, I sit down with Anoop Joshi, Chief Trust Officer at Trustpilot, to discuss the ongoing battle against fake reviews and the role of AI in both creating and detecting fraudulent content. With over 300 million reviews on its platform, Trustpilot has been at the forefront of combating fake reviews, recently winning 10 legal cases in the UK against bad actors. As the FTC cracks down on deceptive review practices with fines of up to $50,000 per violation, businesses must rethink their approach to online credibility. Anoop shares insights on what this regulatory shift means for companies and how Trustpilot's AI-driven approach is evolving to stay ahead of generative AI-generated fake reviews. We explore how Trustpilot's transparency efforts led to the removal of 3.3 million fake reviews last year alone and why a combination of AI, metadata analysis, and human oversight is critical for maintaining trust online. As AI-generated content becomes more sophisticated, Anoop also sheds light on emerging trends and the growing need for regulatory adaptability. If online reputation matters to your business—or if you've ever wondered how review platforms separate real feedback from deception—this episode is packed with insights you won't want to miss. Could AI ever be trusted to fully police itself, or will human intervention always be required to maintain trust?
