From the positively cluttered mind of three marketing executives comes the real-life reality of working, living and creating life-long relationships in the world of marketing. Let’s face it, anyone who has worked at an agency knows we bill at 30-minute increments, so who has time for a podcast name let alone who will be on the show next. It will be as much as a surprise to you as it will be to our hosts Shannon and Sam and as Tom unveils a new guest each week for the team to dissect shared experiences through a genuinely improvised and authentic conversation about marketing and communications.
Thomas Frank, Sam Santarelli, Shannon Powers
A new podcast about our constantly evolving relationship with technology. Technology permeates every aspect of our lives, from how we connect with friends and family to the news we see, to the purchases we make. Yet how much do we really understand the innovations that shape our choices and influence our behaviors in ways we might not even realize? Award-winner actor, best-selling author, and tech entrepreneur Hill Harper hosts 5-Factor Authentication – a podcast produced by kglobal in partnership with Spaceman World Media that makes listeners smarter about their digital life. In each episode, Hill sits down with an industry insider to dive deeper into the technologies they've worked with, how they're changing our society and what we should expect next. Hill Harper is a critically acclaimed American actor, best-selling author, tech enthusiast and entrepreneur best known for his roles on CSI: New York, Limitless, and The Good Doctor. Driven to empower investors of color, Hill created The Black Wall Street app in 2021, a digital wallet, crypto exchange, and educational platform. Hill is a graduate of Harvard Law School and holds a Masters of Public Administration from Harvard's Kennedy School of Government. Early episodes feature Chris Krebs, the nation's top cybersecurity and risk management expert, Sheena Allen, the youngest woman in America to own and operate a digital bank and music producer Isaac Hayes III who founded Fanbase – a creator-focused social media platform.5-Factor Authentication is available now on Apple and Spotify. For all the details check out https://www.5factorauthentication.com/.
If you've ever struggled to grow a following, this episode is for you. Tom, Sam, and Shannon chat with Carla Meyer, Director of Social Media, Content, and Influencers at NortonLifeLock to download all of her growth hacking secrets from her many successes throughout her career. Listen in to find out how she leveraged “mommy bloggers” as the original influencers before Instagram was even a thing; channeled the power of UGC and brand ambassadors to grow Garmin's social media from just her and an intern to a 12-person multi-million dollar budget initiative (“show me where your watch is”), and turned Logitech's social feeds into the ultimate Work From Home content hub. Tom and Shannon also talk to Carla about how brands can best work with agencies, where to find inspiration online, and most importantly, how to keep having fun. We're sure you'll agree: Carla's storied career proves you don't need to be a digital native to own social media; you just have to be paying close attention. And if you're an adult male, let us know — would you be more ashamed to admit going to a Justin Beiber concert or Coldplay? A Marketing Podcast With No Name is produced at kglobal studios in Washington DC and is hosted by Tom Frank, Shannon Powers and Sam Santarelli.
So a lawyer and a rapper walk into a bar. . . virtually at least. This week Tom, Sam, and Shannon sit down with the ultimate comeback kid — Mickey Factz. Join them on the roller coast ride that is Mickey's career — from his early beginning as a self-promoted rapper who made it big in Japan (and China) to losing it all down to just $4.14 cents left in his bank account (he wrote a song about it) and then building back up again to host the incredibly successful Mickey Facts Bars App Challenge on Instagram Live and teaching others through the School of Rap he founded, Pendulum Ink. Find out the marketing secrets that had other musicians coming to him for help, why he thinks a check from a label is worse than a bank loan and what we he did to earn himself all the Pumas he could ever ask for. And while you're listening, sound off — is it time for Tom to up-level his Pumas? Alexander McQueen is calling.A Marketing Podcast With No Name is produced at kglobal studios in Washington DC and is hosted by Tom Frank, Shannon Powers and Sam Santarelli.
The journey continues in Part two of Tom, Sam, and Shannon's conversation with Mitch Kates - the pro wrestler turned marketing strategist turned political operative. After moving to Pittsburgh on a dare and a brush with local office (complete with “Think Big” campaign swag in size XXL only), our weekend warrior started his own branding firm working with the likes of Playboy and Guinness before moving on to managing political campaigns. How did he make the transition and how did his victories in a number of important local-level races land him in Tbilisi Georgia? Tune in to find out and hear more of the story behind The Georgian Dream Campaign. Spoiler Alert: there is a shark tank built into the conference room floor, collateral distributed under the cover of night, and an albino rapper at every campaign rally. And when you're done listening, let us know - is Mitch responsible for finally ending the Curse of the Bambino in 2004? A Marketing Podcast With No Name is produced at kglobal studios in Washington DC and is hosted by Tom Frank, Shannon Powers and Sam Santarelli.
What does marketing have to do with wrestling and the country of Georgia? We're not really sure either. . . But on the inaugural episode of A Marketing Podcast With No Name, Tom, Sam, and Shannon find the connection as they welcome Mitch Kates to talk about a career that is anything but ordinary. In part one of this two-part interview, they dive into his roots as a professional wrestler, the evolution of his professional brand from Killer Kowalski's nephew to Jason the Terrible, and why being the villain is sometimes even better than being just another good guy. They also get into the story that brought Tom and Mitch together in the first place — traversing Tbilisi Georgia documenting the life and campaign of an unlikely presidential candidate to win over the hearts and minds of Georgians as well the American audiences supporting him. Listen in as Tom gets to reminisce about his glory days as a filmmaker, Sam shows off his useless trivia knowledge, and Shannon learns more than she ever wanted to know about a sport that is all for show. And while you wait for Part Two to drop, let us know what you think - is Jason the Terrible so generic a brand, it's actually brilliant?A Marketing Podcast With No Name is produced at kglobal studios in Washington DC and is hosted by Tom Frank, Shannon Powers and Sam Santarelli.
From the positively cluttered mind of three marketing executives comes the real-life reality of working, living and creating life-long relationships in the world of marketing. Let's face it, anyone who has worked at an agency knows we bill at 30-minute increments, so who has time for a podcast name let alone who will be on the show next. It will be as much as a surprise to you as it will be to our hosts Shannon and Sam and as Tom unveils a new guest each week for the team to dissect shared experiences through a genuinely improvised and authentic conversation about marketing, communications and what we may or may not have had for dinner last night. You'll laugh, you'll cry and you might even learn a little nugget along the way. A Marketing Podcast With No Name is recorded and produced at kglobal studios in Washington DC. Learn more about the show at kglobal.com/the-podcast and email us at podcast.studio@kglobal.com.
What's better than one Tom? How about two! On this week's episode of The Morning Juice, kglobal's Tom Frank was joined by our client Tom Morrison who recently published his second book Please Pass The Tort$. The Tom's talked all things torts and false advertising law. If you want more of Tom Morrison, we worked with the New York Post on a recent book review (https://nypost.com/2021/12/04/lawyer-writes-satirical-books-about-his-old-profession/) or you can check out his book on Amazon. Have an opinion on today's subject, want to learn more on how your brand can benefit from a solid SEO strategy, or have a topic for a future episode? Please reach out to our host, Tom Frank, who can be found at all the social media places @tomonedge or visit us at the new and improved kglobal.com.
A website without a good SEO strategy is like owning a Ferrari without a steering wheel – it might look good but it's not going to get you anywhere. Join us as kglobal Senior Advisor, Julie Springer, explains the basics of SEO and why it is so important for the success of your brand online. Have an opinion on today's subject, want to learn more on how your brand can benefit from a solid SEO strategy, or have a topic for a future episode? Please reach out to our host, Tom Frank, who can be found at all the social media places @tomonedge or visit us at the new and improved kglobal.com.
Today is Veteran's Day and kglobal is honored to count so many veteran-owned businesses among our clients. Join kglobal's SVP and Chief Creative Officer Tom Frank as he chats with one of kglobal's Senior Advisors, Maj. Gen. (Ret) Malcolm Frost, to hear what it meant to him to serve, the skills and experiences that have benefits him after military life, and his advice to those actively serving. Have an opinion on today's subject, want to learn more on how your brand can benefit from working with the military, or have a topic for a future episode? Please reach out to our host, Tom Frank, who can be found at all the social media places @tomonedge or visit us at the new and improved kglobal.com.
Did you happen to catch this weekend's Saturday Night Live hosted by the one and only Kim Kardashian? I think it's pretty safe to say, most people have either a love or hate relationship with the Kardashians. However, after watching Kim this weekend and the way she made fun of herself and her inner circle, I gained a new level of respect for her. Listen as we discuss with executive producer and kglobal senior correspondent, Sam Santarelli. Have an opinion on today's subject, want to learn more on how your brand can better appeal to your target audience, or have a topic for a future episode? Please reach out to our host, Tom Frank, who can be found at all the social media places @tomonedge or visit us at kglobal.com.
The Jon Gruden situation progressed from a report on Friday about a racist email to Monday night when Adam Schefter broke that Gruden resigned. From a crisis management perspective, did the NFL, the Las Vegas Raiders and Jon Gruden handle it correctly? What will happen next? We break down the situation with kglobal Partner and crisis guru, Gene Grabowski. Have an opinion on today's subject, want to learn more on how your brand can prepare for a crisis, or have a topic for a future episode? Please reach out to our host, Tom Frank, who can be found at all the social media places @tomonedge or visit us at kglobal.com.
Most business will state it's too late – they missed the trend. And in some ways, they are probably correct. However, despite podcasting existing for over a decade, it has seen the largest growth in both listeners and shows over the past two years. It's time your organization took notice and here's why. Have an opinion on today's subject, want to learn more on how your brand can start their own podcast, or have a topic for a future episode? Please reach out to our host, Tom Frank, who can be found at all the social media places @tomonedge or visit us at kglobal.com.
Good morning from the greater Washington DC area, I'm Tom Frank, Chief Creative Office at kglobal, and your host for The Morning Juice. Start your work day each and every morning with a freshly squeezed glass of advertising. media and technology insights from the good people at kglobal. We communicate your cause, your product, your opinion, your service and your passion in a strategic, creative, impactful way to the right people at the right time on the right channels. Learn more at kglobal.com and PLEASE subscribe to The Morning Juice on Apple, Spotify and Google Podcasts. Besides the aroma of that first cup of Joe, it will be the best 5 minutes of your morning. Let's get to work!