Centerstand

In part two of our Season 2 Centerstand bonus episode, Robert circles back with three guests from throughout the Season. Beyond providing first hand advice and a behind the scenes look into various parts of our industry, Robert speaks with Centerstand's Producer, Audrey Uchimoto, for a behind the scenes look into the show and what the IMS team is looking forward to now.   Tune in now for Part 2, featuring:  Eric Anderson, Powersports Veteran & Consultant / Founder of vroomnetwork.com Heath Cofran, Technical Media & Communications, Alpinestars Shahin Alvandi, General Manager at MotoCorsa Audrey Uchimoto, Centerstand Season 2 Producer

After two seasons of Centerstand and sitting down with over 20 guests holding influential positions throughout the industry, we found the discussion never just ends after we stop recording. Because there is always more gold to uncover and talk about in our industry, we decided to create a special two-part episode, bringing back previous guests with years of experience and success for an open dialogue and conversation on how to move the industry forward with actionable strategies and tactics that can be employed by all.    Tune in now for Part 1, featuring :  Mark Sheffield, Strategic Advisor at Woods Indian Motorcycle  Tony Alteri, Vice President, Business Development at NPA Alisa Clickenger, Owner, Women's Motorcycle Tours Wendy Crockett, Worldwide Motorcycle Ambassado

The exciting growth the Powersports industry experienced this past year can be attributed largely to the growth in adventure riding. In the 10th and final episode of Centerstand Season 2, Robert Pandya sits down with Inna Thorn, Director of Operations, and Tim James, VP and Creative Director, of  Backcountry Discovery Routes® (BDR®), a non-profit organization that creates off-highway routes for dual-sport and adventure motorcycle travel. Beyond exploring the recent growth in the adventure riding sector, this episode reveals and how dealers, OEMS, and brands can find success leveraging the market. Show Notes  00:00:00 00:00:01 Host Robert Pandya introduces Season 2 episode 10 of Centerstand, the final episode of the Season, and the theme of adventure riding, the industry's fastest growing sector. 00:00:00 00:01:00 Robert welcomes episode guests from Backcountry Discovery Routes (BDR), Inna Thorn, Director of Operations, and Tim James, VP and Creative Director. 00:00:00 00:02:00 Inna speaks to her position at BDR and her passion for adventure riding. 00:00:00 00:4:00 Inna explains how BDR works with dealers. 00:00:00 00:6:20 Tim speaks to his position at BDR and provides background on the makeup of the company. 00:00:00 00:9:15 The guests speak to the bump in adventure bike sales and the opportunities the company has had to expand. 00:00:00 00:12:00 Tim explains how the marketing approach has changed in the past year in order to stay connected with customers. 00:00:00 00:14:20 Tim reveals plans to go back to events. 00:00:00 00:16:45 Inna speaks to how BDR is reaching new riders. 00:00:00 00:19:00 Inna reveals how BDR works with sponsors, and partners with OEMs, and how BDR helps promote brands. 00:00:00 00:32:30 Inna and Tim explain how BDR decides which companies to partner with. 00:00:00 00:25:30 Tim shares advice to dealers to increase retention and build a community. 00:00:00 00:27:40 Inna shares advice on how to build and engage the community. 00:00:00 00:32:00 Tim and Inna shares their biggest advice for the dealer and OEM market.  00:00:00 00:34:30 Robert closes the conversation and announces there will be a Season 3 of Centerstand. He invites listeners to share any topic ideas for the upcoming Season with IMSPR@informa.com.

Season 2 Episode 9 of Centerstand: A Motorcycle Industry Podcast, is brought to you by http://www.npauctions.com/ (National Powersport Auctions) (NPA), the number one provider of auction and remarketing services in the Powersports industry. In this episode, host Robert Pandya sits down with Tony Altieri, Vice President, Business Development at NPA, to talk about the current inventory crisis, what caused it and tactical ways dealers and OEMs must navigate it. Show Notes  00:00:00 00:00:01 Host Robert Pandya introduces Season 2 episode 9 of Centerstand, brought to you by National Powersport Auctions (NPA), episode guest Tony Altieri, Vice President, Business Development at NPA, and the important theme that will be covered, the current inventory crisis. 00:00:00 00:02:00 Tony provides background on NPA, how the company serves its partners and the greater Powersports industry, as well as the company's priorities. 00:00:00 00:05:00 Tony speaks to the various types of dealers NPA partners with. 00:00:00 00:7:15 Tony reveals what is causing the current inventory crisis. 00:00:00 00:11:45 Robert and Tony discuss the emphasis on and need for the used motorcycle market.  00:00:00 00:12:25 Tony speaks to the current pricing trends and how NPA is able to see farther down the road than a typical dealer can and know where the market is headed. 00:00:00 00:16:10 Tony speaks to NPA's Value Guide and the importance of accessing data and being in tune with what is going on in the marketplace  00:00:00 00:19:00 Tony shares his perspective on the state of the motorcycle industry and his prediction for the future. 00:00:00 00:25:50 Tony reveals indicators he has seen for future interest in motorcycles.  00:00:00 00:31:00 Tony provides his advice for dealers and what their role should be in helping to sell used motorcycles. 00:00:00 00:34:50 Robert and Tony speak to the new position in a dealership of “Acquisition Staff” and the new talent that is needed between sales and service. 00:00:00 00:38:45 Tony speaks to financing and why it is more competitive than ever. 00:00:00 00:42:30 Robert and Tony discuss ways to invest in your dealership now. 00:00:00 00:49:00 Tony shares his biggest advice for the dealer and OEM market.  00:00:00 00:51:00 Robert closes the conversation and reminds everyone to subscribe and get in touch with the producers of Centerstand at IMSPR@informa.com and NPA at http://www.npauctions.com/ (www.npauctions.com).

In Season 2 episode 8 of Centerstand, we explore building an aftermarket brand as host Robert Pandya sits down with the Powersport's industry's veteran of 30 years, Eric Anderson, whose resume includes developing and selling Hein Gericke, FIRSTGEAR, and private label apparel collections for Harley-Davidson, Yamaha, Honda, Kawasaki, Suzuki, Polaris, Arctic Cat and more, and Alex Arkhangelskiy and Ian Dunn, two of the three founders of Brake Free Technologies, a company that creates, designs, and develops high visibility safety products; mixing technology and modern design to make safety appealing to the masses. Show Notes  00:00:00 00:00:01 Host Robert Pandya introduces the Season 2 episode 8 topic of building an aftermarket brand and introduces guests industry vet Eric Anderson and Alex Arkhangelskiy and Ian Dunn of Brake Free Technologies. 00:00:00 00:01:45 Eric talks about his past work in the industry, career highlights, a few brands he has built, and what he is working on now. 00:00:00 00:04:45 Alex talks about his company Brake Free's product and its purpose. 00:00:00 00:6:00 Ian shares his personal experience in Powersports and his role as an industrial designer. 00:00:00 00:7:30 Ian explains the process used behind creating the Brake Free brand and growing the team.  00:00:00 00:10:00 Eric speaks to the differences in the ways today's brands are able to sell to consumers compared to when he first entered the industry. 00:00:00 00:15:45 Ian highlights breakthroughs in his brand and how he created and curated the videos that reached the consumers the way they wanted to. 00:00:00 00:17:00 Alex reveals how they reached early adopters. 00:00:00 00:19:30 Eric talks about market research and ways to keep connected with consumers.  00:00:00 00:22:00 Eric shares his advice for Brake Free and how to work with dealers. 00:00:00 00:23:10 Alex explains how dealers learned about their brand and why they chose to work with who they do. 00:00:00 00:25:45 Erik shares advice on how brands can best leverage their dealers. 00:00:00 00:29:30 Alex talks about how his team has leveraged an e-commerce store. 00:00:00 00:33:10 Eric speaks to the importance of the aftermarket and why they support OEMs so much. 00:00:00 00:34:00 Alex speaks to how his team is growing the Brake Free brand and advice he has for others.  00:00:00 00:39:50 Eric shares his advice for brands launching in a modern market.  00:00:00 00:42:50 Each guest shares how they can be reached and advice they have for the motorcycle industry.  00:00:00 00:47:30 Robert closes the conversation and reminds everyone to subscribe and get in touch with the producers of Centerstand at IMSPR@informa.com.

In Season 2 Episode 7 of Centerstand, we explore a variety of ways to connect riders to your products and brand as host Robert Pandya sits down with two veterans of the retail motorcycle industry – Shahin Alvandi, General Manager at MotoCorsa, the number 1 Ducati dealership in North America, and Heath Cofran, Technical Media & Communications, Alpinestars – who each reveal a variety of approaches and techniques they have learned and leveraged throughout their careers. Show Notes  00:00:00 00:00:01 Host Robert Pandya introduces the Season 2 episode 7 topic of connecting riders to brands and reaching customers of all levels and introduces guests Shahin Alvandi, General Manager at MotoCorsa, and Heath Cofran, Technical Media & Communications, Alpinestars.  00:00:00 00:01:15 Heath speaks to his role at Alpinestars and how he ensures the brand is represented successfully. 00:00:00 00:06:00 Shahin shares his background in the Powersports industry and his work at MotoCorsa. 00:00:00 00:10:00 Shahin explains why the motorcycle industry is so dynamic and why it needs to be constantly evolving. 00:00:00 00:14:00 Heath reveals what Alpinestars is doing to retain new riders and the company's approach to customer engagement. 00:00:00 00:18:00 Heath explains the importance of educating riders on products and how he does so.  00:00:00 00:23:00 Heath explains why now is the primary time to provide rider education and ways to support.  00:00:00 00:25:25 Shahin speaks to track days, demo days, and other bonding experiences dealers can provide customers to interact with the industry.  00:00:00 00:29:00 Shahin speaks to inclusivity within a premium brand and the attitude adjustment he believes needs to happen on the dealer side. 00:00:00 00:35:20 Heath speaks to how he works with dealership and how he personally educates customers. 00:00:00 00:38:10 Shahin speaks to types of people he saw come through his dealership in the last year.  00:00:00 00:46:10 Shahin and Heath speak to how they each leverage events to engage with more people and become more involved in the local riding community. 00:00:00 00:52:00 Shahin and Heath each share what their company's bumper stick would say.  00:00:00 00:54:15 Robert closes the conversation and reminds everyone to subscribe and get in touch with the producers of Centerstand at IMSPR@informa.com.

In Season 2 episode 6 of Centerstand, we explore ways the industry can break down the barriers for women entering the industry and how to help them grow their confidence in the industry. Tune in to this important conversation as Robert Pandya sits down with two of Powersports' female leaders, Alisa Clickenger, Owner, Women's Motorcycle Tours, and Wendy Crockett, Worldwide Motorcycle Ambassador, who share first-hand experience and knowledge on the important opportunities that bring women in the industry together and how to keep growing and supporting them. Show Notes  00:00:00 00:00:01 Host Robert Pandya introduces Season 2 episode 6 topic of breaking down barriers for women riders and introduces guests Alisa Clickenger, Owner, Women's Motorcycle Tours, and Wendy Crockett, Worldwide Motorcycle Ambassador.  00:00:00 00:02:00 Alisa gives her background in riding motorcycles and what Woman Motorcycle Tours is all about. 00:00:00 00:03:40 Alisa shares the incredible seven-month journey embarked on with her bike and how it inspired her to create her very own company. 00:00:00 00:5:30 Wendy shares her story of how she got into riding and speaks to some of her accomplishments, which include becoming one of the top female endurance riders in the world with nearly 1,000,000 miles on two wheels and the first woman ever to win the Iron Butt Rally. 00:00:00 00:7:00 Wendy highlights her 10-year experience running a motorcycle show and explains how COVID changed her recent plans.  00:00:00 00:10:00 Wendy speaks to the growth of female riders she has seen in her time in the industry and how that supports the Powersports community.  00:00:00 00:11:25 Wendy notes the important benefits of hosting garage nights, sponsoring bike races, etc., for the greater growth of the community.  00:00:00 00:15:00 Alisa speaks to the collaborative nature of women and creating events such as conferences and rides that further their connection to the industry. 00:00:00 00:18:10 Wendy speaks to the importance of confidence in riding and why women need access to education and ways to build their skills as well as general community building.  00:00:00 00:24:00 Alisa speaks to reimagining events and helping women find their community. 00:00:00 00:29:00 Alisa shares what OEMs can do to attract more women to their brand. 00:00:00 00:33:40 Wendy shares various motorcycle events she has been drawn to and gives advice to dealers on welcoming women. 00:00:00 00:38:50 Alisa and Wendy each give the OEM and dealer network a piece of advice. 00:00:00 00:41:45 Wendy shares you can reach her at https://thirdwheeladventures.com/ (thirdwheeladventures.com) and Alisa shares she can be reached at https://womensmotorcycletours.com/ (womensmotorcycletours.com).   00:00:00 00:43:30 Robert closes the conversation and reminds everyone to subscribe and get in touch with the producers of Centerstand at IMSPR@informa.com.

If you're in the Powersports business, you are in the business of selling fun. In episode 5 of Season 2 of Centerstand, Robert sits down with Off-Road Motorsports Hall of Fame racer Johnny Campbell and Jeff Shultz of Storm Lake Honda to discuss the competitive aspect of our industry and what draws so many to it. In this episode, Robert and our guests touch on a variety of topics from the evolution of the industry to the negative and beneficial impact of social media, what new riders need now, and much more. 00:00:00 00:00:01 Host Robert Pandya introduces episode guests Johnny Campbell, 2018 Off-Road Motorsports Hall of Fame Inductee, and Jeff Schultz, Sales Associate, Storm Lake Honda Iowa. 00:00:00 00:03:09 Johnny provides his personal background on how he got into motorcycling, his racing history, and connection to Honda. 00:00:00 00:08:06 Jeff shares his experience and love for racing, how he built a career as a dealer, and what makes his dealership unique and successful. 00:00:00 00:11:41 Johnny describes how he has seen the industry change throughout his career over the past decades. 00:00:00 00:14:00 Jeff discusses the importance of a smaller dealership experience. 00:00:00 00:18:20 Johnny speaks to the enthusiast aspect of racing, the importance of amateur races, and how social media has impacted his career as a professional racer. 00:00:00 00:23:45 Jeff explains how social media has been a total game changer for his dealership. 00:00:00 00:26:45 Johnny explains how the exposure of off-road racing has grown and how brands can increase the attractiveness of racing in the modern market. 00:00:00 00:32:25 Jeff explains ways his dealership has spurred new excitement and keeps new riders involved. 00:00:00 00:35:00 Johnny speaks to the importance of having opportunities to go ride and continued education. 00:00:00 00:38:00 Robert shares his experience in racing and the community aspect. 00:00:00 00:39:50 Johnny speaks to the expansion of Honda's motorcycle line to offer a variety of choices for consumers. 00:00:00 00:42:30 Jeff speaks to the value of a versatile motorcycle and broadening the range of motorcycles. 00:00:00 00:45:40 Jeff and Johnny each give the OEM and dealer network a piece of advice. 00:00:00 00:48:50 Robert closes the conversation and reminds everyone to subscribe and get in touch with the producers of Centerstand at IMSPR@informa.com.

Ask anyone where their love for riding comes from. Many will answer with a childhood memory. We can never underestimate the importance of planting the seed early in order to grow our industry. In episode 4 of Season 2 of Centerstand, Robert speaks with creators of the Mimi and Moto franchise Nancy Gerloff and Mark Augustyn, who have taken their passion for riding and created a brand focused on getting children interested in motorcycles. Jon-Erik Burleson (JEB), founding board member of The U.S. Motorcycle Coaching Association, joins the discussion bringing great insights on leveraging coaching as a retention tool and the importance of mentorship across the industry. Show Notes:  00:00:00 00:00:01 Host Robert Pandya introduces episode guests Nancy Gerloff and Mark Augustyn, creators of Mimi and Moto, and Jon-Erik Burleson (JEB), Founding board member of The U.S. Motorcycle Coaching Association (USMCA). 00:00:00 00:01:20 Nancy speaks to the inspiration behind Mimi and Moto and getting children interested in motorcycles. 00:00:00 00:03:40 Mark discusses how the work in the industry and audience has evolved since publishing the first Mimi and Moto book in 2016. 00:00:00 00:05:35 JEB speaks to USMCA's role in the industry and the importance of a rider coach. 00:00:00 00:9:40 Mark discusses collaborations Mimi and Moto have secured and upcoming programs to look forward to. 00:00:00 00:13:30 JEB speaks to how the industry is tackling the issue of youth ridership and how OEMs are stepping up their efforts. 00:00:00 00:17:00 JEB reveals what dealers can do with USMCA to retain motorcycle riders and to reenergize and continue to draw new riders. 00:00:00 00:21:20 Nancy explains the importance of experiences in developing future customers and plans to build the Mimi and Moto brand. 00:00:00 00:24:18 JEB highlights how USMCA is supporting youth and female ridership and the importance of a diverse coaching group. 00:00:00 00:27:00 JEB explains how to get involved with USMCA. 00:00:00 00:28:30 Mark provides advice for those looking to start a job in Powersports. 00:00:00 00:29:50 Mark reveals learnings he has found from being in the industry the last 5-years and how much of an impact childhood experiences in the industry have on its growth. 00:00:00 00:32:30 Nancy and Mark highlight mentors and guidance they have received in the industry. 00:00:00 00:36:15 JEB speaks to the importance of mentorship and the roles they take on. 00:00:00 00:40:15 Mark and JEB each give the OEM and dealer network a piece of advice. 00:00:00 00:43:50 Robert closes the conversation by asking listeners to check out http://usmca.org/ (usmca.org) and https://mimiandmoto.com/ (mimiandmoto.com) and reminds everyone to subscribe and get in touch with the producers of Centerstand at IMSPR@informa.com.

Now that 2020 has wrapped, many OEMs are beating the drum about the significant year over year growth they saw last year. However, Mark Sheffield, Strategic Advisor at Woods Indian Motorcycle, and Powersports Consultant Derek Sanders warn we must be cautious of the hype; although dealers benefited greatly from a global recession, the pandemic created some unique market distortions. In this episode, Mark and Derek discuss why the pandemic has been an opportunity for dealers to reset and what they must do to continue to find success moving forward.   Show Notes:  00:00:00 00:00:55 Host Robert Pandya introduces episode guests Mark Sheffield, Strategic Advisor at Woods Indian Motorcycle, and Derek Sanders, Powersports Consultant. 00:00:00 00:01:20 Mark shares his background and how he joined the Powersports world.   00:00:00 00:02:45 Mark explains why the Powersports industry needs to be cautious of the recent industry hype and the unique market distortions the pandemic created. 00:00:00 00:06:00 Derek shares his background and how he got into the motorcycle industry as well as the technology sector. 00:00:00 00:9:40 Derek explains new tactics OEMs and dealers are employing to better serve consumers and what the new buyer needs. 00:00:00 00:12:45 Derek explains key differences between GenXers and Millennials in terms of their consumer habits. 00:00:00 00:14:30 Mark explains the importance of responding to digital leads. 00:00:00 00:18:30 Derek explains why dealers need to focus on digital leads and learn this skillset. 00:00:00 00:20:13 Mark shares a three-pronged approach in preparing dealers for success. 00:00:00 00:22:00 Mark explains areas that dealers are generally lacking and missing out on. 00:00:00 00:25:10 Derek highlights cool companies engaging technology to better customer experience. 00:00:00 00:29:30 Mark speaks to inventory management in the current era, the sweet spot dealers need to shoot for, and how to find out who in the dealership is carrying the weight leveraging data. 00:00:00 00:35:00 Derek explains why 2020 was a huge wakeup call for the Powersports industry and why we need to do things differently to ensure we are going to be here in the next five and 10 years. 00:00:00 00:37:20 Derek and Mark speak to the key training that needs to happen for existing and new sales staff. 00:00:00 00:42:15 Mark speaks to the importance of fixed operations. 00:00:00 00:46:00 Derek and Mark each give the OEM and dealer network a piece of advice. 00:00:00 00:37:35 Robert closes the conversation and reminds everyone to subscribe and get in touch with the producers of Centerstand at IMSPR@informa.com.

In the second episode of Season 2 of Centerstand, host Robert Pandya speaks with Bob Althoff, CEO of Dealernews, to discuss the recent call to action made in the January edition of Dealernews for a National Powersports Dealer Association. Together, Robert and Bob dive into the premise for the association, the benefits to dealers, customers, and the larger industry, and what needs to happen next.  Show Notes:  ·     00:00:00 00:00:12 o  Host Robert Pandya introduces guest Bob Althoff, CEO of Dealernews, and his recent call to start a National Powersports Dealer Association. ·     00:00:00 00:02:00 o  Bob shares his experience in the Powersports world.  ·     00:00:00 00:03:35 o  Robert speaks to Dealernews and how it is a resource for the Powersports community. ·     00:00:00 00:04:14 o  Bob discusses the need for a trade association serving the Powersports industry and the genesis of its need.  ·     00:00:00 00:7:40 o  Bob describes how the lack of an association is hurting our industry.  ·     00:00:00 00:11:00 o  Bob and Robert discuss why now is the time to create an association and the need to work together.  ·     00:00:00 00:16:00 o  Bob explains his reasoning for purchasing Dealernews and the support he has received from outside industry leaders. Bob speaks to the potential for a ridership initiative.  ·     00:00:00 00:18:50 o  Bob describes the forms in which the Association could look like and how he envisions dealers will respond. ·     00:00:00 00:22:20 o  Bob shares how those in the industry can get in touch with him and how to get involved. ·     00:00:00 00:23:40 o  Bob explains the differences between what a National Powersports Dealer Association would provide compared to a Twenty Group. ·     00:00:00 00:29:54 o  Bob explains how he sees the AMA and MIC fitting together. ·     00:00:00 00:33:50 o  Bob explains what good advocacy looks like in serving customers and employees. ·     00:00:00 00:36:28 o  Bob gives advice to the entire dealer network. ·     00:00:00 00:37:35 Robert closes the conversation and reminds everyone to subscribe and get in touch with the producers of Centerstand at IMSPR@informa.com.

In the first episode of Season 2 of Centerstand, host Robert Pandya speaks with Todd Baldwin, GM of Coyne Powersports, and Chris Sackett, President of Fasthouse, to discuss the challenges dealers and retailers faced amid-pandemic and how they are responding to continue industry growth. ● 00:00:00 00:00:11 o Host Robert Pandya introduces listeners to Season 2 and identifies the focus of the new season and walks through Episode 1, from getting product from suppliers to drawing in new customers in a virtual age. ● 00:00:00 00:02:27 o Robert introduces Chris Sackett, President of Fasthouse. ● 00:00:00 00:05:13 o Robert introduces Todd Baldwin, GM of Coyne Powersports. ● 00:00:00 00:08:08 o Todd addresses dealership challenges that are a result of the pandemic shut down in early 2020. ● 00:00:00 00:11:50 o Chris discusses how retailers had to pivot in order to connect with customers amid pandemic and lean on content. ● 00:00:00 00:14:44 o Todd speaks to how their dealership addressed their existing customers and sought out new customers via door-to-door delivery program. ● 00:00:00 00:20:13 o Chris identifies Fasthouse's target market and increase in youth demand. ● 00:00:00 00:22:06 o Todd discusses Coyne's plans to increase youth enthusiasts and how his dealership retains youth riders. ● 00:00:00 00:25:11 o Chris and Todd speak to building a career in the powersports industry. ● 00:00:00 00:32:21 o Todd offers advice to decision makers in the motorcycle industry on how to continue industry growth. ● 00:00:00 00:33:35 o Chris offers advice to decision makers in the motorcycle industry on how to continue industry growth. ● 00:00:00 00:35:13 o Robert closes with a statement around cultivating the group of new riders that arose from the pandemic and wraps up the episode.

In this bonus episode of Centerstand, host Robert Pandya and Lauren Lloyd, IMS PR Manager and producer of Centerstand, take a look at the best moments of Season 1. We reflect on the learnings from key episodes and tease the exciting Progressive IMS Outdoors 2021 tour schedule. 00:00:00 00:00:10 o Host Robert Pandya introduces the surprise episode and introduces the guest, Lauren Lloyd, IMS PR Manager and producer of Centerstand. ● 00:00:00 00:01:52 o Robert and Lauren speak to the Progressive IMS Outdoors schedule announcement. ● 00:00:00 00:06:00 o Lauren offers the full 2021 Progressive IMS Outdoors. ● 00:00:00 00:07:34 o Lauren highlights the new features and potential attractions available at the IMS Outdoors 2021 tour. ● 00:00:00 00:06:05 o Roy provides his personal background and editorial experience in the world of motorcycling. ● 00:00:00 00:11:10 o Robert and Lauren go through highlights of Season 1 and reflect on the wide diversity of guests ● 00:00:00 00:12:45 o Robert and Lauren dissect episode 4 where we learned about how to bring in the millennial rider. ● 00:00:00 00:14:19 o Robert and Lauren reflect on episode 6 where we learned about how to increase female ridership. ● 00:00:00 00:16:15 o Robert and Lauren discuss episode 5 where we learned about transitioning youth riders to becoming motorcycle enthusiasts. ● 00:00:00 00:21:14 o Robert and Lauren break down episode 8 where we learned about the future of motorcycle sharing to sell more motorcycles. ● 00:00:00 00:24:20 o Robert thanks the listeners for tuning into Season 1, teases Season 2 and closes out the episode.

In the tenth and final episode of Centerstand Season 1, we speak with two influential journalists that report on the motorcycle and automotive industries about the current state of the powersports industry and how to influence change in the coming year. Join host Robert Pandya as he sits down with Peter Valdes-Dapena, Senior Writer for CNN Business, and Roy Furchgott, contributor to The New York Times as they speak candidly about what OEMs and dealers need to learn from this year to grow the industry. ● 00:00:00 00:00:10 o Host Robert Pandya introduces the topic of discussion for Episode 10 of Centerstand and welcomes this week's guests. ● 00:00:00 00:01:02 o Meet the guests, Peter Valdes-Dapena, Senior Writer for CNN Business, and Roy Furchgott, contributor to The New York Times. ● 00:00:00 00:01:45 o Peter offers a look into his background and why his editorial focus is on all forms of transportation. ● 00:00:00 00:02:56 o Peter speaks to what happened with the automotive industry in 2020 and how trends in the automotive and motorcycle industries are parallel and divergent. ● 00:00:00 00:06:05 o Roy provides his personal background and editorial experience in the world of motorcycling. ● 00:00:00 00:11:10 o Peter addresses how powersports and motorcycling communities are seen from the business perspective. ● 00:00:00 00:14:35 o Peter analyzes the regulatory differences between riding an electric bicycle versus a motorcycle, and if it will be a gateway to new motorcycle riders. ● 00:00:00 00:15:34 o Roy discusses barriers to getting new riders on two wheels, such as the motorcycle industry's culture of exclusion, and offers an example of a sector that embraces new customers in a compelling way. ● 00:00:00 00:18:25 o Peter adds color to the motorcycling industry's intimidating air and addresses ways to change this culture. ● 00:00:00 00:21:55 o Peter addresses how the industry can break common editorialized stereotypes to talk about the different strata of powersports enthusiasts. ● 00:00:00 00:25:44 o Peter and Roy explore what would be an interesting story that non-endemic media would cover and that would expose motorcycling to a broader audience, including safety technology, rider education, and tiered licensing. ● 00:00:00 00:33:55 o Peter, Roy, and Robert dive into the three-wheeled category and the opportunities and challenges that exist in this space. ● 00:00:00 00:36:18 o Roy and Peter project differences from a regulatory standpoint from the old administration to the new. ● 00:00:00 00:40:35 o Roy shares his advice to the dealer and retailer network from a reporter perspective. ● 00:00:00 00:24:39 o Peter shares his advice to the dealer and retailer network from a reporter perspective. ● 00:00:00 00:43:20 o Robert closes the conversation and thanks listeners for tuning into Season 1 and teases Season 2.

00:00:00 00:00:10 Host Robert Pandya introduces Episode 9 of Centerstand highlighting this week's topic of motorcycle education schools and dealers working together to reach new riders. 00:00:00 00:00:56 Meet the guests, Charlie Fernandez, General Manager, Academy of Motorcycle Operation SoCal and Bill Nation, Dealer Principal, Pro Italia Motorcycles. 00:00:00 00:02:14 Charlie elaborates on his experience in the Powersports industry and gives more detail on AMO. 00:00:00 00:05:30 Bill shares his background in the Powersports industry and what he does for Pro Italia Motorcycles. 00:00:00 00:07:41 Charlie discusses his background with MSF and his early assumptions with training. 00:00:00 00:14:17 Bill discusses why training isn't currently discussed at the dealer level. 00:00:00 00:25:30 Robert asks Charlie about his experience with schools working with dealers. 00:00:00 00:26:06 Bill discusses his experience with working with moto schools. 00:00:00 00:28:20 Charlie shares how schools can better work with dealers. 00:00:00 00:29:57 Bill shares why liability is a current issue at the dealer level. 00:00:00 00:31:11 Charlie speaks to his Discover The Ride at IMS viewing experience and why Harley-Davidson is doing it right with training. 00:00:00 00:33:21 Robert shares his prediction of future training to be all on electric bikes. 00:00:00 00:35:16 Bill shares his advice to the OEMs/dealer network as-a-whole. 00:00:00 00:36:14 Charlie shares his advice to the OEMs/dealer network as-a-whole. 00:00:00 00:38:51 Robert closes the conversation and teases the next episode which will be about motorcycle journalism and industry analysis.

Episode 8 of Centerstand: A Motorcycle Industry Podcast, host by Robert Pandya speaks with Mike Shedivy, President, Windy City Motorcycle Company who oversees an impressive 16 different dealerships and six different brands and Austin Rothbard, Founder and CEO of Twisted Road, an innovative platform that enables consumers to rent any motorcycle from a nationwide community of local bike owners. They discuss the evolution and growing importance of motorcycle sharing in the powersports ecosystem and how incorporating ride sharing platforms into dealership strategies will enhance the consumer experience.     Evolution of Ride Sharing    ·         00:00:00 00:00:00  o    Host Robert Pandya kicks off Episode 8 of Centerstand and introduces the topic of motorcycle rentals and sharing and how the new model is exposing more new riders to the industry and increasing sales.    ·         00:00:00 00:01:00  o    Meet the guests, Austin Rothbard, Founder and CEO of Twisted Road, and Mike Shedivy, President, Windy City Motorcycle Company.  ·         00:00:00 00:2:28  o    Austin explains what his company, Twisted Road, is all about and what makes his rental business unique and the problems they are solving in the industry.  ·         00:00:00 00:4:30  o    Mike shares where he sees the industry going from a dealer perspective and insight into the Harley Davidson brand.  ·         00:00:00 00:9:50  o    Mike explains how his dealership incorporated Twisted Road for a better consumer experience.   ·         00:00:00 00:14:25  o    Austin announces multiple locations he is launching Twisted Road and growing the dealer platform.   ·         00:00:00 00:18:57  o    Austin reveals previous research on top things that stop people from buying a bike.   ·         00:00:00 00:20:25  o    Mike touches on the integration and adoption of Twisted Road into his dealership.  ·         00:00:00 00:26:20  o    Robert and his guests discuss female ridership. Mike speaks to the increase in female riders, female focused activities, how the topic personally touches his life, and his advice for the industry to welcome and grow female riders.   ·         00:00:00 00:32:45  o    Austin speaks to female ridership and how his company works with women riders.   ·         00:00:00 00:36:00  o    Austin reveals some of the most popular models used on his platform.   ·         00:00:00 00:37:30  o    Mike and Austin give their personal advice to dealers.   ·         00:00:00 00:41:21  o    Robert closes the conversation and reminds everyone we are getting close to announcing the tour dates for the IMS Outdoors!

  00:00:00 00:00:00 Host Robert Pandya introduces this week's topic of ridership and our Episode 7 guests Kelly Yazdi, founder of Ride Wild Collective and Bryan Carroll with Why We Ride.  00:00:00 00:02:05 Kelly gives listeners her background in powersports, her passion for community gatherings, why she started Ride Wild Collective, the challenges she has seen engaging female riders, and solutions her team has come up with.  00:00:00 00:8:45 Bryan provides a sneak peek into this childhood, his early love for riding, and how he was able to combine it with his passion for storytelling and cinema. 00:00:00 00:15:00 Bryan reflects on the creation of Why We Ride, why it became so successful, and how the industry has changed. 00:00:00 00:19:35 Kelly speaks to Ride Wild, how her network has grown and developed, how she curates her events, and how she is staying connected during the current times. 00:00:00 00:25:27 Bryan touches on Why We Ride's evolution into the non-profit MOTOvational and how he has expanded his charity efforts. 00:00:00 00:29:50 Kelly highlights the brands that are developing the women's platform and successfully reaching women riders. 00:00:00 00:32:00 Kelly speaks to the type of women she has seen coming to her events and the goals she has for her platform.     00:00:00 00:34:00 Bryan shares ways he believes the powersports community can increase retention of existing riders. 00:00:00 00:37:35 Kelly shares advice for the Powersports industry. 00:00:00 00:40:00 Robert closes the conversation and reminds everyone the upcoming IMS Outdoor schedule is going to be announced in the next few weeks and to tune into ContinueTheRide.com.

●     00:00:00 00:00:39: Host Robert Pandya introduces Episode 6 discusses Progressive IMS Outdoors and introduces this week's topic of growing female ridership. ●     00:00:00 00:03:24 Meet the guests, Porsche Taylor, Founder and Publisher of Black Girls Ride (BGR) Magazine and Jaime Dempsey, Co-Founder and Development and Production Director at ATWYLD. ●     00:00:00 00:14:56 Jaime offers insight on how ATWYLD connects with customers outside of traditional retail.   ●     00:00:00 00:18:19 Jaime offers advice for women looking to start something in the Powersports industry. ●     00:00:00 00:21:55 Porsche analyses the sense of community that exists within the motorcycle industry and how this community was what piqued her interest in and passion for motorcycling. ●     00:00:00 00:21:45 Porsche reminisces about her worst dealership experience and what other dealers can learn from the experience. ●     00:00:00 00:30:00 Jaime discusses the expectation of how retailers and dealerships regarding selling merchandise to women. ●     00:00:00 00:31:48 Jaime speaks openly about how ATWYLD had to pivot their marketing strategy amid-pandemic. ●     00:00:00 00:35:46 Porsche offers constructive criticism on how to improve female-focused rides, specifically her own. ●     00:00:00 00:38:45 Robert congratulates Porsche and the other women named to Polaris Empowersports Council.  ●     00:00:00 00:39:57 Porsche speaks to the broader purpose of the Polaris panel and how powerful it is to have a panel of women advisers. ●     00:00:00 00:42:07 Jaime imparts advice for women looking to enter the industry. ●     00:00:00 00:43:14 Porsche shares advice for who want to work in the Powersports industry. ●     00:00:00 00:43:14 Porsche shares advice for who want to work in the Powersports industry. ●     00:00:00 00:45:38 Porsche shares advice for dealers. ●     00:00:00 00:46:24 Jaime shares advice for dealers. ●     00:00:00 00:47:01 Robert closes the conversation and teases the next episode that will feature Bryan Carroll with Why We Ride and Kelly Yazdi with Wild Gypsy Tours. 

Episode 5 of Centerstand: A Motorcycle Industry Podcast, is brought to you by Kenda Tires. In this week's episode, host Robert Pandya diagnoses the primary challenges in retaining youth riders with guests Jason Baldwin, Director of Powersports at Kenda Tires, and Ryan McFarland, Founder and Chief Enthusiast at Strider and Founding Board Member for the nonprofit AllKidsBike.org, and explore strategies to encourage youth riding enthusiasm and keep the joy of being a rider for decades to come. Retaining Youth Ridership ● 00:00:00 00:00:25 o Host Robert Pandya introduces Episode 5, brought to listeners by Kenda Tires, and announces the focus of the conversation: retaining youth ridership. ● 00:00:00 00:01:48 o Meet the guests, Jason Baldwin, Director of Powersports at Kenda Tires, and Ryan McFarland, Founder and Chief Enthusiast at Strider and Founding Board Member for the nonprofit AllKidsBike.org. ● 00:00:00 00:10:00 o Jason discussed how Kenda gets in front of parents to encourage their kids to ride both motorcycles and bicycles. ● 00:00:00 00:11:32 o Jason discusses the importance of manufacturers working with the local community – dealerships, riding schools, camps, youth organizations – to encourage kids to ride in a fun atmosphere and how to explore the possibility of working with Kenda Tires. ● 00:00:00 00:16:00 o Ryan analyses modern hurdles to bringing kids into bicycling and the importance of the industry integrating organized kid-focused activities, such as soccer, into parent's field of vision. ● 00:00:00 00:21:45 o Jason articulates the importance of electric serving as a jumping point from bicycling to motorcycling, and how the industry should market electric's ability to bridge this gap. ● 00:00:00 00:32:17 o Jason shares his advice to the U.S. dealer base. ● 00:00:00 00:35:47 o Ryan shares his advice to the U.S. dealer base. ● 00:00:00 00:38:04 o Robert closes the episodes with his final thoughts and shares the details for Episode 6.

On episode 4 of Centerstand: A Motorcycle Industry Podcast, host Robert Pandya has a conversation with JP Stacey, Account Director of Experience at Match Marketing Group, and Grant Longenbaugh, General Manager of Janus Motorcycles, on facing the industry challenge of reaching new and young riders. The guests discuss how they've successfully reached new riders through various marketing techniques and give actionable advice on how to connect with these new buyers. ● 00:00:00 00:00:13 o Host Robert Pandya introduces Episode 4 where listeners will hear about Powersport industry challenges from aging core demographic to marketing strategies. ● 00:00:00 00:00:45 o Meet the guests, JP Stacey, Account Director of Experience at Match Marketing Group, and Grant Longenbaugh, General Manager of Janus Motorcycles. ● 00:00:00 00:01:42 o JP shares his experience with the Powersports industry including the launch of the Spider demos and the implementation and success of the Flo's Chop Shop activation. ● 00:00:00 00:06:04 o Grant shares his background with Janus and how the direct-to-consumer model works for the brand. ● 00:00:00 00:09:43 o Grant continues to explain the Janus consumer demographics and how they cater to each of them in different ways. ● 00:00:00 00:13:47 o JP addresses the challenges in experiential marketing for dealers due to COVID-19 and how Match Marketing Group is pivoting to meet needs of powersports consumers. ● 00:00:00 00:17:50 o JP answers to the marketing tactics that are appealing to Millennials and Generation Z consumers. ● 00:00:00 00:21:42 o Grant adds to the discussion, positing that “one-size-fits-all” is not an effective approach for younger riders. ● 00:00:00 00:22:11 o Grant shares what type of Janus models appeal to younger/older demos, the types of questions they ask, and their preferred sales experience. ● 00:00:00 00:30:25 o JP adds the importance of breaking down stigmas in the industry to evolve with the new generation of buyers and lists successful trends/companies serving the younger demo. ● 00:00:00 00:37:19 o Grant shares his advice to dealers. ● 00:00:00 00:39:22 o JP shares his advice to dealers. ● 00:00:00 00:42:05 o Robert closes the episodes with his final thoughts and shares the details for Episode 5.

In the third episode of Centerstand: A Motorcycle Industry Podcast, host Robert Pandya speaks with Mike Cunningham of Zero Motorcycles and Colin Miller of American Honda about the opportunities for brand and industry growth that market adjacencies pose. ●     00:00:00 00:00:21 o  Host Robert Pandya introduces Episode 3 where you'll learn how to engage in adjacent markets. ●     00:00:00 00:01:01 o  Meet the guests, Collin Miller of American Honda and Mike Cunningham of Zero Motorcycles.  ●     00:00:00 00:02:21 o  Colin speaks to Honda's product diversity and how dealers can leverage the different products lineup. ●     00:00:00 00:07:11 o  Mike addresses who Zero Motorcycle's typical civilian customer is and what products they've seen growth in since the pandemic. ●     00:00:00 00:09:21 o  Mike discusses the influx of new and returning riders seeking Zero Motorcycles and why he thinks interest is spiking across these categories of customers.   ●     00:00:00 00:11:07 o  Colin speaks to how dealers leverage varying range of products to reach new customers and how dealers are marketing entry level models to new riders. ●     00:00:00 00:16:44 o  The importance of dealers providing a stair step of products so customers keep coming back to the dealership. ●     00:00:00 00:18:24 o  Mike addresses the opportunities associated with introducing electric motorcycles in a dealership with exclusively gas-powered motorcycles.  ●     00:00:00 00:23:45 o  Mike and Colin speak to governmental adjacencies and how the benefits for the dealers that manage this aspect of the business. ●     00:00:00 00:28:13 o  Mike and Colin offer the dealer network actionable advice. ●     00:00:00 00:31:30 o  Robert closes out the episode with his thoughts on the biggest opportunity in market adjacencies.

Today's New Buyer, and Nurturing Your Riding Community ● 00:00:00 00:00:13 o Welcome to Episode 2. You'll hear from host Robert Pandya where he explores the current state of the industry from a dealer perspective. ● 00:00:00 00:00:33 o Meet the guest, Mark Peterson, owner of Southwest Superbikes out of Dallas, Texas. ● 00:00:00 00:01:00 o Mark offers a first-hand look into world of operating an essential business during the pandemic. ● 00:00:00 00:03:02 o Mark recites his background and what got him into the motorcycle industry. ● 00:00:00 00:04:43 o Mark speaks to his experience during the 2008 crisis and notes how the current pandemic has similarities and differences from a powersports perspective. ● 00:00:00 00:08:01 o Mark addresses the change in customer demographics as a result of the pandemic. ● 00:00:00 00:12:54 o Mark discusses how the industry's strong community has changed over the past few months and how to extend this sense of community to those new to the world of motorcycling. ● 00:00:00 00:20:00 o Mark provides insight into how he would address a room full of motorcycle dealers in the U.S. ● 00:00:00 00:21:00 o Robert signs off and teases Episode 3 featuring Honda Powersports and Zero Motorcycles, airing on August 26.

Welcome to episode 1 of Centerstand: A Motorcycle Industry Podcast by the Progressive International Motorcycle Shows (IMS). In this episode, host Robert Pandya speaks with Bill Miller, Giant Bicycles' Program Leader for Giant Retail Academy, and Tom Hicks, Southern California Motorcycles' President and Owner, to discuss the uptick in sales the electric bicycle and motorcycle industries have experienced amidst the pandemic — and ways to maintain the momentum from a retailer and dealer perspective. 00:00:00 00:00:01 Welcome to Episode 1. You'll be listening in on a discussion between three industry leaders talking about what life is like mid-pandemic for the motorcycle and electric bicycle industry.  00:00:00 00:01:05 Meet the guests, Bill Miller, Giant Bicycles' Program Leader for Giant Retail Academy, and Tom Hicks, Southern California Motorcycles' President and Owner.  00:00:00 00:02:40 Bill gives a quick history lesson on Giant Bicycles, what it is like being a bike brand inside the world of motorcycles, and the crossover between the two categories. Tom discusses his partnership with Giant and why he decided to begin selling electric bicycles at his dealership.  00:00:00 00:06:40 Bill discusses the uptick in Q1 sales, the growing trend of e-bikes, and the blurring of the acoustic and e-bike community.   00:00:00 00:10:30 Tom discusses the crossover between motorcyclists and e-bicycle riders.  00:00:00 00:12:14 Bill and Tom discuss synergies between the motorcycle and bicycle industries and how the categories can grow together and have a bigger impact on the industry.  00:00:00 00:17:30 Tom and Bill discuss how their companies are attracting more female riders. 00:00:00 00:22:00 Tom speaks to the unique experience of his dealership and his plans to build an entire bicycle dealership inside his motorcycle franchise.  00:00:00 00:27:00 Tom and Bill provide advice for dealers and retailers for a successful future.  00:00:00 00:31:38 Robert teases Episode 2, set to air Wednesday, August 11. Gear up for a conversation in market adjacencies and finding new audiences. 

Welcome to Centerstand: A Motorcycle Industry Podcast, coming to you from the creators of the Progressive International Motorcycle Shows (IMS). In this teaser episode we share what motorcycle industry professionals can expect from this premiere season. Meet your host, Robert Pandya, joined by Meredith Loza from IMS. IMS is launching new digital products, housed on www.continuetheride.com, for all types of riders and industry professionals - including Centerstand. Special guests will be joining us from all over the industry, from manufacturers and aftermarket brands to dealerships and service-related brands Focusing on the here and now to start, with discussions about industry theory and tactical solutions to help businesses grow their brands now and in a post-pandemic era. Long-term, Centerstand will give listeners an in-depth analysis on how to better connect with current customers and riders, while also discovering new ones. Look forward to the following topics in the first half of season 1: Industry momentum during the pandemic Taping into adjacent markets for new customers/riders Smart marketing - reaching Gen Z Advice for dealers - reaching customers now E-commerce during a pandemic - successfully reach consumers Stay tuned for a new episode bi-monthly starting Wednesday, July 29th.