Podcasts about Powersports

Auto retailers are gaining momentum on the heels of increased sales and finance volume even as the industry navigates continued affordability headwinds.  Carvana last week opened its first test-drive center in Dallas after acquiring seven Stellantis dealerships to expand into new-car sales.  The Tempe, Ariz.-based retailer sells new and used vehicles online and reported a 40% year-over-year increase in retail sales in the first quarter to 187,393 units.  Retailer CarMax also reported a 3.3% YoY uptick in combined retail and wholesale used-vehicle sales in Q1, while CarMax Auto Finance's originations rose 5.5% YoY to $2.4 billion.  From an affordability perspective, interest rates on new- and used-vehicle loans declined by mid-June. The national average interest rate on a 60-month loan for a new car decreased 97 basis points YoY to 6.74% as of June 15, according to Curinos.  With lower rates and longer-term loans, consumers are opting to refinance their auto loans for lower monthly payments.  Lenders also are adding more longer-term loans into asset-backed securitization deals as 72-plus-month terms gain traction. At the same time, auto financiers are keeping a close eye on funding costs and loan performance.  Meanwhile, powersports companies have been active with capital funding ventures this month. Octane sold a $340 million portfolio of powersports and outdoor power equipment loans to Bayview Asset Management, while California-based electric RV startup Evotrex raised $30 million in series A financing.  In this episode of “Weekly Wrap,” Auto Finance News Editor Amanda Harris, Senior Associate Editor Aidan Bush and Associate Editor C.J. Moore discuss top trends across sales, affordability, funding and powersports.  

This one is a throwback and it is one of the best stories we have ever had on the show.Joe Johnson spent over a decade inside dealerships across finance, sales, parts, and service before moving to the wholesale distribution side with Tucker Powersports, where he has spent more than a decade training parts staff and partnering with dealers to help them grow. He also hosts the Powersports and People podcast. Relationships are his whole game.In this conversation with Brian Croft, Joe tells the Elvis story, a customer experience lesson from his days running one of the largest Kawasaki dealerships in the country that every salesperson and parts person needs to hear. Then he breaks down the idea box, a simple framework for generating creativity and ideas in a team that feels completely stuck.No fluff. Just real lessons that still hit today.What we cover:How a distributor rep earns the trust to actually train a dealer's staff, and why that trust is a responsibilityJoe's approach to walking into a dealership and finding the real gaps, what he calls getting nosyThe difference between being an asset and being a visitor, and why that distinction mattersThe Elvis story: the customer who walked in looking like he came off the streets and changed how an entire dealership thought about judging peopleWhy 8 out of 10 customers still want to touch and feel a product in the store even after buying onlineThe three things a dealership delivers that an online store never can: customer experience, a source of information, and assurance of the purchaseThe idea box framework explained step by step, the tool Joe uses to generate ideas when a team has noneThe real-world example of how the idea box turned an ordinary laundry hamper into a multi-million dollar businessWhy most dealership meetings fail and what a productive one actually needsTwo books Joe recommends for anyone who wants to think more creativelyWatch on YouTube: ⁠https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20⁠Connect with Joe Johnson: ⁠https://www.linkedin.com/in/joe-johnson-16b4841a6/⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠MotoHunt for Dealers: ⁠https://dealers.motohunt.com⁠

AI-powered research tools are changing how consumers shop for powersports vehicles, prompting dealers to spend more time explaining financing options and correcting misconceptions about rates, promotions and pricing. Consumers are increasingly arriving at dealerships with information gathered from online searches and AI platforms, creating both opportunities and challenges for finance managers, Fun Bike Center Motorsports Finance Manager Samer Fidy tells Auto Finance News during an episode of “The Roadmap” podcast. “They're coming to confirm the research that they've done online,” he says. At the same time, affordability remains a key factor in powersports financing decisions, with about 80% of the Lakeland, Fla., dealership's customers focused on monthly payments as they evaluate motorcycles, personal watercraft and side-by-sides, Fidy says. AI-driven shopping behavior The preparation consumers are doing is leading finance teams to engage earlier in the buying process, Fidy says. “The monthly payment is key [to] us closing the deal,” he says. While AI tools can help shoppers gather information quickly, they can also create confusion when consumers encounter financing offers, rates or promotions that do not apply to a specific brand, vehicle or lender, Fidy says. “The challenge is people are coming more prepared. They're coming with more knowledge, or they think they know more than we do.”  — Fun Bike Center Motorsports Finance Manager Samer FidyAffordability and financing options At the same time, longer loan terms, including 72- and 84-month financing options, continue to increase in powersports financing, particularly for higher-priced units such as personal watercraft, side-by-sides and premium motorcycles, Fidy says. Dealers now need to spend more time educating first-time buyers about credit, interest rates and financing structures, especially when a powersports purchase represents their first independent financing experience, he added. As AI adoption grows and consumers keep researching before entering a showroom, education is becoming a larger part of the sales and financing process, Fidy says. “I think this will be the new norm,” he says. “That's why it's important to educate your team on the importance of the dealership.” 

A manufacturing defect may be to blame for an issue potentially impacting some 88,000 Harley-Davidson motorcycles.Reports suggest that removing the dipsticks to check the motorcycles' oil has been linked to a nasty surprise – spraying oil.According to the NHTSA, the issue stems from a design problem where bikes equipped with an airbox baseplate have a breather port that may be blocked. This allows pressure to build up inside the crankcase with nowhere to go – until the pressure is released after the dipstick is withdrawn. Carscoops described it as “akin to shaking up a bottle of coke and then uncapping the lid.”The Wisconsin-based company has recalled nine different models for this possible issue and is also reportedly aware of an incident where a dealer technician was injured by spraying oil while working on one of its bikes.The quickest fix is related to awareness; if technicians and bike owners can release the built up pressure slowly, they can prevent the “coke bottle” effect from occurring. Even better, owners of the motorcycle should bring in their recalled bike for a free repair of the blockage, if necessary.Carscoops says Harley's own investigation uncovered 192 reports involving blocked breather ports. Of these, just over a dozen resulted in the oil discharge. Harley's North American sales rose 14% in Q1 of 2026, with CEO Artie Starrs saying the company was "pleased" with the results. Still, the company's profits plunged 81% year over year, an outcome attributed to tariff costs, higher sales incentives, and unfavorable product mix. Last month, Harley also unveiled a new strategic plan - "Back to Bricks" - with the goal of adding more affordable models, gaining market share and improving its operating efficiency.#HarleyDavidson, #MotorcycleRecall, #Motorcycles, #Manufacturing, #ManufacturingNews, #IndustrialNews, #Recall, #ProductSafety, #QualityControl, #NHTSA, #Powersports, #MotorcycleLife, #Engineering, #FactoryNews, #IndustryNews

Powersports dealers are introducing financing discussions earlier in the buying process as affordability concerns and economic uncertainty shape consumer behavior during the industry's peak selling season. May is one of the most important sales periods for powersports dealers as warmer weather drives demand for motorcycles, ATVs and side-by-sides, Synchrony Outdoors Senior Vice President and General Manager Susan Medrano told Auto Finance News during a special episode of “The Roadmap” podcast.  “It's important because that buying window for peak season is so narrow,” she said. “If the consumer doesn't purchase during that window, they may not purchase till next year.”  This year, affordability pressures are changing how consumers approach purchases, with about 81% of shoppers focused on financing options when making large purchases, Medrano said, citing Synchrony's 2025 Major Purchase Study, Modern buying trends Buyers also are researching financing options before visiting dealerships and are increasingly focused on monthly payments and loan terms, Medrano said. “The financing starts much sooner in the process,” she said. “Consumers are educating themselves before they ever get there.”  That has spurred dealers to discuss financing on the showroom floor instead of waiting until customers reach the finance office, Medrano said. “If it's the monthly payment, for example, they could talk about the different terms that would be available, whether it's 36 months or it's 84 months, and the difference that makes to the consumer,” she said. “The same with total ticket price.” Those conversations allow dealers to tailor promotional APRs, repayment terms and add-ons to that customer, Medrano said. Flexible financing Flexible financing is increasingly important as dealers work to convert shoppers during the compressed seasonal sales window, Medrano said. “The worst thing that can happen is you get a customer to a finance desk and then they get sticker shock over the payment,” she said.  Synchrony also encourages digital applications and mobile approval tools that allow customers to apply for financing before or during dealership visits, Medrano said. “We're trying to make the buying process as frictionless as possible,” she said. Subscribe to “The Roadmap Podcast” on iTunes or Spotify, or download the episode. 

No topic outline. No pre-shared lists. Just two people who live inside the powersports industry every day comparing notes on the books that actually changed how they think.Jacob Berry from Dealership fiXit and Brendan Baker from PSB Power Hour sat down for a joint episode to share the business books that hit hardest in the past year and talk about why they matter for dealers, operators, and anyone in a leadership role in this industry.1. How to Win Friends and Influence People — Dale CarnegieThe first book Jacob picked up on his audiobook journey. The foundation for every people and sales conversation in this episode.2. Never Split the Difference — Chris VossFBI hostage negotiator turned business negotiation coach. Jacob calls it one of the best strategy books on how to talk to people in any situation.3. The Laws of Human Nature — Robert GreeneOld but powerful. The idea that people buy emotionally and justify logically maps directly to every powersports sale.4. Magnetic Marketing — Dan KennedyThe OG of direct response marketing. Stop chasing customers and build marketing that attracts them. One is the loneliest number.5. $100M Leads — Alex HormoziDistribution beats creativity. Dealers who post daily win attention. Dealers who wait lose market share.6. $100M Offers — Alex HormoziMost businesses fail because the offer is weak, not the execution. Engineer deals, do not discount them.7. $100M Money Models — Alex HormoziThe third in the series. Revenue stability comes from stacking predictable models. One-time sales are fragile.8. Velocity 2.0 — Dale PollakThe only book on this list written specifically for dealerships. Inventory turn beats margin hoarding. Speed creates leverage.9. Buy Back Your Time — Dan MartellTime is your most expensive asset. Delegate outcomes, not tasks. If you are the bottleneck, your growth is already capped.10. 12 Rules for Life — Jordan B. PetersonResponsibility precedes progress. Discipline beats motivation. Clean up your own house before criticizing other systems.11. Extreme Ownership — Jocko WillinkLeaders own outcomes. No excuses. If sales are down, start with yourself.12. CEO Excellence — Carolyn DewarHigh-level leaders think differently than operators. Culture is modeled, not declared.13. The 7 Habits of Highly Effective People — Stephen CoveyBrendan's go-to. Effectiveness is not about doing more things faster. It is about doing the right things in the right order. The four quadrant matrix is something every dealer principal needs on their wall.14. The Art of War — Sun TzuAncient military strategy that maps to business chess. Victory goes to whoever understands the terrain, knows themselves, and moves at the right moment.15. 1929: Inside the Greatest Crash in Wall Street History — Andrew Ross SorkinBoth Jacob and Brendan are reading this one right now. The parallels to today's market are striking. The danger of assuming this time is different.16. How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships — Leil LowndesBrendan's pick for anyone who deals with people. 92 specific, practical moves for every conversation situation.Emotional Intelligence 2.0 — Travis Bradberry and Jean GreavesBrendan referenced emotional intelligence as an underrated skill set for dealer operators and salespeople.Libby App — Free audiobooks and ebooks through your local library card.Available at: https://libbyapp.comWatch on YouTube: ⁠https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20⁠Connect with Brendan Baker (PSB): https://www.linkedin.com/in/brendan-baker-b744629/PSB Power Hour Podcast: https://powersportsbusiness.com/powersports-business-power-hour/Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠MotoHunt for Dealers: ⁠https://dealers.motohunt.com⁠

Most powersports dealers have some form of reinsurance in place. Most of them have no idea what is actually in it.Gene Silas has been in the industry for over 30 years. Jeff Barron has been at it for 26. Together they run Brightline Dealer Advisors, one of the largest broker firms in the United States and they spend their days helping dealers understand what they actually own in their F&I back end and how much of it is quietly walking out the door in fees they have never seen.They recently did a webinar with the NPDA that generated a ton of questions. So I brought them on here to go even deeper for our audience.What we cover:Why most dealers look at only one number on their reinsurance statement and miss everything elseThe walkaway, retro, CFC, and DOWC structures explained in plain English — and how to know which one fits youProducts that can go into reinsurance: service contracts, tire and wheel, paint and fabric, GAP, and ancillariesWhy GAP should usually be kept separate from your service contract reinsurance positionThe hidden fee problem: ceding fees, loss adjustment expense, and premium tax that come off the dealer's bottom line before they ever see the moneyThe side-by-side comparison that could be costing dealers $50,000 to $60,000 a year depending on volumeWhy all fees should be visible in the admin fee and what "below the line fees" actually meansThe A account vs the B account in plain English — and why moving money to the B account as fast as possible mattersHow dealers can borrow against their own B account money and pay the interest back to themselves instead of a bankCapital gains vs ordinary income: the tax difference that can mean 18 to 20 points on millions of dollarsThe risk triangle: why reinsurance is not a set it and forget it situationEarly claims and multiple cause of loss: what it looks like when a service contract is being used as a recon toolThe disappearing deductible strategy that keeps customers coming back to your service bay and protects your bookWhy you need claim override controls and exactly who should have themThe nine questions every dealer should be asking their current reinsurance providerGene's AI tip: how to use ChatGPT or Claude to find every fee buried in your dealer agreement in minutesWhat a real advisory partner looks like vs someone just managing their own book through youGene's FTC prediction: powersports dealers have 12 months or less before enforcement starts — and what to do about it nowThe $54,000 per violation reality and why 97 automotive dealers have already faced itWatch on YouTube: ⁠https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20⁠Connect with Gene Silas (Brightline): ⁠gsilas@brightlinedealer.com⁠Connect with Jeff Barron (Brightline): ⁠jbarron@brightlinedealer.com⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠MotoHunt for Dealers: ⁠https://dealers.motohunt.com⁠

If you have heard of SEMA but always thought of it as a car show, this episode is going to change that.SEMA — the Specialty Equipment Market Association, just announced a dedicated Powersports section at their 2026 show this November in Las Vegas. We are talking about 153,000 total attendees, 70,000 professional buyers and decision makers, and 2,600 accredited media and content creators. And now powersports has its own dedicated home inside of it.I sat down with Tom Gattuso, VP of Events at SEMA, and Mike Ausec, SEMA's Industry Sales Director for Powersports and Lifestyle, to break down what this means for dealers, OEMs, and the industry as a whole.What we cover:Why SEMA describes the show as an "industry homecoming" and what that means for powersportsThe ORBA acquisition: why SEMA is now fighting for land access and motorized recreation rights at the state and federal level — and what that means for a dealer in Florida, Arizona, or MontanaWhy powersports was always in SEMA's DNA but is only now getting its own dedicated platformThe West Hall location and why placing powersports next to trucks and off-road is a strategic decision — not just a real estate oneOutdoor demos adjacent to the West Hall and what it means to actually experience product instead of just seeing it on carpetWhat product categories are already confirmed: OEM representation, hard parts aftermarket, gear and apparel, lifestyle, EV, overlandingWhy 60% of SEMA attendees are at the owner or GM level — and why that makes the show worth the tripThe New Product Showcase: 1,700 to 2,000 products in one place, open at 7:30 AM before the floor opensHow 60% of people who visit the New Product Showcase discover a company they had never heard of beforeToyota's Scion side-by-side concept reveal at SEMA that generated 1.4 billion impressions in 24 hoursThe education component: 90-plus sessions including powersports, off-road, overlanding, social media, and dealer growthSEMA Fest: music and motorsports event for consumers that opens on May 4th alongside buyer registrationWhy the future of trade shows is shifting toward Gen Z and millennial buyers and how SEMA is building for that nowWhat dealer registration looks like, what hotel options are available, and what opens on May 4thWhy you do not need to be a SEMA member to attend — and what membership actually gets you if you do joinMike's honest take: powersports has needed a platform for the last 10 years and SEMA has the infrastructure to deliver itWatch on YouTube: ⁠https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20⁠SEMA Powersports: ⁠https://www.semashow.com/powersports⁠Connect with Tom Gattuso: ⁠https://www.linkedin.com/in/tomgattuso/⁠Connect with Mike Ausec: ⁠https://www.linkedin.com/in/mikeausec/⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠MotoHunt for Dealers: ⁠https://dealers.motohunt.com⁠

Here is a number that should bother you. Only 38 out of 100 powersports dealers replied to an online digital lead in a recent study. That means the customer who just spent weeks researching, comparing, dreaming, and finally hit submit on your website is probably getting nothing back from you.This episode is from the NPDA Partner Series webinar, hosted by Mark Sheffield of the National Powersports Dealer Association. I joined Chris Yeloushan from Rollick for a front-to-back breakdown of what actually happens when a customer clicks on your inventory, submits a lead, and waits to hear from someone.Spoiler: most of the time, they wait forever. And then they buy from the first dealer who shows up.This is one of the most practical, numbers-driven conversations I have had on digital lead handling, follow-up strategy, and what separates dealers who are winning online from the ones who are still flying blind.What we cover:Who the modern powersports buyer actually is and what they have already done before they ever submit a leadThe five Google Micro Moments that map the customer buying journey before they contact your dealershipWhy 60 to 80% of buyers do not purchase the exact unit they originally inquired about and what that means for your follow-upThe Pied Piper ILE 2026 data: half of all powersports leads go unanswered and the industry average ILE score is 44 out of 100A dealer with 100 leads and a great process will outsell a dealer with 500 leads and no process every timeThe five-step Day One response playbook from the birth of the leadWhy you only need to be bad to be better than most of your competitionWhat call-to-action buttons actually convert best on a VDP page (and which one is broken on almost every dealer website right now)Why showing room floor photos outperform both factory images and photo booth shots for lead generationThe 36% increase in close rate that Rollick saw from dealers using automated email nurture versus those that did notHow to shop your own dealership with a fake Gmail and what you will find when you doWhy the fifth, sixth, and seventh follow-up email can outperform the first autoresponderPricing transparency and the out-the-door price debate with data from thousands of Dealer Spike websitesNPDA membership and what 400-plus member dealers are getting for $395 a yearWatch on YouTube: ⁠https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20⁠Connect with Chris Yeloushan (Rollick): ⁠https://www.linkedin.com/in/chris-yeloushan-b078b55/⁠Connect with Mark Sheffield (NPDA): ⁠https://www.linkedin.com/in/markjsheffield/⁠Learn more about the NPDA: ⁠https://www.npda.org⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠MotoHunt for Dealers: ⁠https://dealers.motohunt.com⁠

The floor is behind us. Wholesale prices are climbing. Dealer sentiment is the most optimistic it has been in years. And if you have 100-day inventory sitting on your lot right now, you need to hear this episode before it gets worse.Mike Murray from National Powersport Auctions is back for our second market update of the year. Mike has been in this industry almost 19 years and spends his weeks on the road visiting dealerships across the country. He brings real-time data, real dealer feedback, and a straight answer on where the market is going in the next 30 to 60 days.We cover the full February 2026 NPA market report segment by segment, talk through what clean actually means in the auction world, and spend serious time on where dealers should be sourcing used bikes beyond the auction floor.What we cover:February 2026 wholesale pricing by segment: domestic cruisers, metric cruisers, sport bikes, dual sport, MX, side by sides, ATVs, PWC, and marineWhy domestic cruisers up 6% and sport bikes up 9% over the prior 90 days is not just seasonal noiseThe metric cruiser correction and why down 9% year over year is not a panic situationMX up 22% year over year and what that number actually means when you back it out to price to bookSide by sides: the underdeveloped market that is quietly becoming one of the best margin plays in usedPWC and marine up 23% and 24% sequentially and why NPA's growth in that category is driving the numbersThe dealer confidence shift: three used to one new retail ratios and what that tells you about where the industry is goingService department acquisition: why dealers buying two to three bikes a week out of their own bays are the ones winning on marginOffensive trade strategy: if a customer asks whether you take trades, Mike says you already failedPrivate party and street sourcing: what motivated salespeople should be doing when they are not closing dealsNPA's condition scoring system explained: how to read the difference between a cosmetic 70 and a mechanical 85The free NPA trade inspection template every dealer should be using or stealingLender confidence: what financing institutions are watching and why the stability in used values mattersThe 30 to 60 day call: where prices are heading, when to move aged inventory, and why 100-day units need a plan todayWatch on YouTube: ⁠https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20⁠Connect with Mike: ⁠mmurray@npauctions.com⁠Learn more about NPA: ⁠https://www.npauctions.com⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

From wrenching at 12 to owning multiple dealerships—Sam Nehme's journey is anything but ordinary. In this episode of GarageCast, he shares hard-earned lessons on scaling stores, building winning teams, and spotting opportunities where others see risk. Plus, the wild story behind his $500K gold-plated chopper, “Nemesis.”

Two powersports podcasts in one room. Jacob Berry from the Dealership fiXit Podcast sits down with Max Materne and Danny French of The Dealer Lab for an unfiltered conversation about what it actually takes to run a dealership in today's market.What comes out of it is one of the more honest dealer conversations you will hear this year.What we cover:The post-COVID reckoning: why dealers who forgot how to grind are getting crushedPre-owned as its own brand — and why it has to be treated that wayHow MotoHunt started as a manual spreadsheet process at RideNow and became a commercial productUsing your service department as an acquisition engine for used inventoryThe DMS repair order integration that puts a live shopping list in front of your sales teamDealers pulling 15-16 additional trade-ins per month from their own service baysThe future of dealerships: digital-first salespeople, transparent deal-making, and what gets left behindAI in the dealership: where it helps, where it hurts, and why human touch still wins in powersportsWhy training has to come before software — and why software alone never fixes a broken processIf you are a dealer, a GM, or anyone trying to figure out where this industry is headed, this one is for you.Watch on YouTube: ⁠https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20⁠Connect with Max: ⁠https://www.linkedin.com/in/max-materne/⁠Connect with Danny: ⁠https://www.linkedin.com/in/daniel-french-76236790/⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

Lou Pedler didn't start in software. He started at the parts counter. From parts associate to parts manager, service manager, and general manager across multiple rooftops, Lou spent years living inside the dealership before transitioning to the software side, first with Zios, then DX1, and now ZiiDMS.In this episode, Lou and Jacob dig deep into what dealerships are actually getting out of their DMS, and more importantly, what they are leaving on the table. Most dealers only use 50-60% of what their DMS can do. The dealers who unlock the rest? They sell more, waste less, and run tighter operations.What we cover:Why the DMS should be the nucleus of your entire tech stackThe most underused features in dealership management softwareHow to use your DMS as an intelligence platform, not just accounting softwareRFID physical inventory — how to count $250K in parts in under 15 minutesMulti-rooftop dealership challenges and how ZiiDMS handles themThe customer data goldmine sitting in your DMS right nowAI and where dealership software is headed in the next 2-5 yearsRapid fire: the one report every GM should pull on Monday morningIf you run a powersports or motorcycle dealership and you're not fully leveraging your DMS, this episode is the reset you need.Watch on YouTube: ⁠https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20⁠Connect with Lou: ⁠https://www.linkedin.com/in/lou-pedler-21486b37/⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

In this throwback episode of the Dealership Fix-It Podcast, I'm joined by Mike Shaug, founder of Premier Online Marketing, for a deep dive into PPC and paid media strategy built specifically for Powersports dealerships.We break down:Why paid search still outperforms “list it on a marketplace and hope”How to structure campaigns around inventory-level intentHow to avoid wasted spend from broad targeting and irrelevant queriesHow to use first-party dealer data to find more buyers (and re-market service/gear)YouTube strategy: skippable vs non-skippable, video length, and funnel placementWhy ad copy relevance + landing page alignment matters more than most dealers realizeIf you want more leads that actually convert — and fewer clicks that waste budget — this episode will help.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with Mike: https://www.linkedin.com/in/michael-shaug-80925920/ Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

It's a jam packed show this week as we take a look at the chaos of MotoGP's return to Brazil. From Sinkholes to crumbling corners and much more Aprilia left us with much to discuss ahead of COTA.Afterwards we thought this was a great show to fit in our interviews from the Toronto Motorcycle and Powersports show including young up and comer Jäger Stockill, 2025 Amateur Supersport AND Amateur Superbike National Champion Cole Alexander before winding things down with Super Sonic Road Race School, Moto Mini, and CSBK competitor Toni Sharpless!Want to help support the Canadian Superbike Podcast while reaching two wheel enthusiasts like yourself to grow exposure and potential business from the biggest spring event on the two wheel calendar? Contact Marshall at CSPMarsh@Gmail.com to discuss what we have available for 2026 from live reads to YouTube branding and more!

Jacob Berry joins the Moving Metal crew for a real conversation about what dealers are facing right now in powersports.We cover the state of the market, why used motorcycles are moving faster than new in many segments, how dealers should think about sourcing pre-owned inventory, and what separates strong operators from everyone else.They also get into dealership marketing, customer retention, ride events, vendor expectations, and why the best dealers are selling experience instead of chasing a race to the bottom on price. This is a tactical episode for motorcycle and powersports dealers that want to sharpen their strategy and improve performance in 2026.We post weekly updates, so make sure to subscribe and follow us. If you have any suggestions or want to chat with us, do not hesitate to leave a comment.Watch on YouTube:https://youtube.com/@dealershipfixit?si=xGw636a89UUDAK20Connect with Pack:https://www.linkedin.com/in/bpack-rel-mmg/Connect with Prokupek:https://www.linkedin.com/in/brandon-prokupek-69b26b140/Connect with Jacob:https://linkedin.com/in/jacob-b-berryFollow the Fixit Online:https://linktr.ee/dealershipfixitSponsor:https://dealers.motohunt.com

Despite a rise in subprime financing share in the fourth quarter of 2025, affordability remains a key focus for auto lenders and dealers as lower-income consumers continue to be disproportionately affected by higher everyday costs. Subprime share of total vehicle financing in Q4 2025 stood at 15.3%, up from 14.5% a year earlier, according to Experian data. Prime borrowers continued to lead market share for new-vehicle financing as subprime customers remain challenged by high vehicle costs, but Federal Reserve interest rate cuts and tax refunds will potentially bring some relief in 2026. Affordability challenges contributed to a slowdown in retail vehicle sales across much of the country in the first part of the year, evidenced by trends in the March 3 edition of the Fed's Beige Book. Dealers across many Fed regions reported flat to decreased new- and used-car sales as higher interest rates and rising gas prices further tightened consumers' wallets. The war in the Middle East has contributed to higher oil and gas prices since the U.S. and Israeli strikes on Iran on Feb. 28, which could raise funding costs and prompt a shift in investors' strategies.  Meanwhile, powersports lender Octane has shored up additional funding as it aims to grow originations and its captive-as-a-service offering. New York-based Octane's originations rose 29% year over year to $2.1 billion in 2025. In this episode of “Weekly Wrap,” Auto Finance News Editor Amanda Harris, Deputy Editor Johnnie Martinez II and associate editor Aidan Bush discuss top trends across macroeconomic dynamics, affordability, funding and powersports lending for the week ended March 6. 

Inventory listings are the foundation of the modern buying journey for powersports customers, yet most dealerships are still presenting their bikes online in ways that hurt engagement, trust, and ultimately sales.In this episode, Jacob Berry sits down with industry operator and writer Mark Sheffield to discuss what dealerships are getting wrong when it comes to their website inventory.Mark shares insights from years of working with dealer 20 groups and analyzing dealership operations across the country. Together they explore why “Call for Price” listings push customers away, why stock photos dramatically reduce engagement, and how dealerships should think about pricing strategy, photos, descriptions, and call-to-action design.They also discuss the psychology of the online buyer, the role of transparency in building trust, and how tools like AI are changing how dealerships can create better inventory listings faster.For dealers looking to improve website performance without spending more on advertising, this episode offers practical insights into how better inventory presentation can dramatically improve the customer experience and drive more sales.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with Mark: https://www.linkedin.com/in/markjsheffield/ Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

Used inventory is becoming the most strategic profit center inside a powersports dealership, but most dealers are not structured to win.In this episode, Jacob Berry joins Mark Sheffield and Kyle Reid to break down how successful dealerships build scalable used inventory operations. From sourcing strategies and service department recon workflows to merchandising, video response tactics, and F&I opportunity, this conversation covers what actually works in today's market.If you want better inventory turn, higher gross margins, stronger lead conversion, and a repeatable process for buying and retailing used motorcycles and UTVs, this episode is for you.The future of dealership profitability isn't luck. It's process.Watch on YouTube: https://youtu.be/d9omsTdWFBQConnect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Connect with Mark: https://www.linkedin.com/in/markjsheffield/Connect with Kyle: https://www.linkedin.com/in/kyle-reid-5a661880/Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

Marshall Ferguson and Colin Fraser are live from the Super Sonic Road Race School booth at Toronto's edition of the Canadian Motorcycle and Powersports show to discuss MotoGP's name change, Phillip Island's removal from the calendar, WorldSBK takeaways from Saturday and much more!WERE OFF TO BIKE WEEK FOR THE DAYTONA 200! Want to help support the Canadian Superbike Podcast while reaching two wheel enthusiasts like yourself to grow exposure and potential business from the biggest spring event on the two wheel calendar? Contact Marshall at CSPMarsh@Gmail.com to discuss what we have available for 2026 from live reads to YouTube branding and more!

What happens when dealers don't have a strong voice at the state level?In this throwback episode of the Dealership Fix-It Podcast, James Myers of Valley Cycle Center shares real-world insight from a multi-generation family dealership operating for more than 50 years.We cover:Why dealer associations protect long-term interestsHow manufacturer decisions impact local marketsThe reality of succession in family dealershipsWhy managing people is harder than managing inventoryHow DISC profiles and self-awareness improve leadershipThis episode is a candid look at what it actually takes to survive decades in the Powersports business — and why dealers who work together win more often than those who go it alone.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with James: https://www.linkedin.com/in/james-myers-3b0223349/Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

Great dealerships aren't built by accident, they're built by putting the right people in the right seats and telling the right story.In this throwback episode of the Dealership Fix-It Podcast, Jacob Berry is joined by Jay Sanders of Dream Team Referrals, a recruiting firm focused on Powersports, Marine, and RV dealerships.Jay explains:Why most resumes fail to represent real valueHow recruiters actually evaluate candidatesWhy performance stories beat job descriptionsWhat dealers misunderstand about hiring and retentionJacob draws a powerful parallel between resumes and inventory listings, explaining how:Dealers undersell used inventory onlinePoor photos and descriptions kill engagementStorytelling directly impacts conversionThis episode is a must-listen for dealers who want better people, better inventory performance, and better long-term results.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠   / @dealershipfixit   ⁠Connect with Jaye:   / jayetalentrecruiter  Connect with Jacob: LinkedIn: ⁠  / jacob-b-berry   ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠Ask

In the Williams Broadcasting Studio join John with special guests Emily and Zack from Northern Outdoors in The Forks , Maine talking snowmobiling!!

In todays episode the boys decide if Kens love life is better or worse because of us, we break downs evans questionable style, Recycling is a scam, How snowmobiling changed our life, team sports are lame, Bens progress on his New Years Resolutions, past injuries, and our questionable investments Visit https://prizepicks.onelink.me/LME0/WIDEOPEN and use code WIDEOPEN and get $50 in lineups when you play your first $5 lineup! Get $10 Off at BRUNT with code CBOYS at https://www.bruntworkwear.com/CBOYS #Bruntpod Sign up for a $1 per month trial at https://www.shopify.com/wideopen Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/CBOYS  #rulapod To watch the podcast on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/LifeWideOpenYT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Don't forget to subscribe to the podcast for free wherever you're listening or by using this link: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/LifeWideOpenWithCboysTV⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you like the show, telling a friend about it would be amazing! You can text, email, or send this link to a friend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/LifeWideOpenWithCboysTV⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ You can also check out our main YouTube channel CboysTV: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/c/CboysTV⁠⁠⁠⁠⁠⁠⁠

Auto and powersports financiers mostly reported lower originations and sales for the last quarter as shifting spending patterns by cash-strapped consumers fuel uncertainty. Lenders that reported fewer sales and loan originations, according to their respective earnings releases, include: Credit Acceptance Corp.'s consumer loan assignment volume, down 9.1% year over year in its fourth quarter; GM Financial's Q4 loan lease originations, down 18.7% YoY; OneWater Marine's F&I revenue, declined 5.4% YoY in its fiscal first quarter; Tesla's lease portfolio in Q4, dropped 12% YoY; and Volvo's North American Q4 sales, down 19.6% YoY in Q4. However, some financiers reported positive results last quarter: Group 1 Automotive's F&I revenue climbed 1.9% YoY; Polaris' Q4 sales climbed 9.5% YoY in Q4; and  MarineMax's F&I revenue for its fiscal Q1 climbed 0.9% YoY and total revenue climbed 7.8% YoY.  Meanwhile, mergers and acquisitions in the RV and marine industries are on the rise after a yearslong slowdown following the pandemic.  Auto Finance News will present multiple invaluable events for industry professionals in 2026, starting with Auto Finance Summit East and Auto Finance Capital Summit in May. To see event agendas and register, visit autofinance.live. 

In the Williams Broadcasting Studio join John, Scott, Spencer and Marc for this weeks motorsports racing news update from "In The Pits".

In the Williams Broadcasting Studio join Scott, Spencer, Jackson and John for this weeks motorsports racing news update from "In the Pits"!!

If you're searching for a place with nearly endless snowmobile trails then look no further than Wisconsin, where they have 25,000 miles.Join Jared Christie, Polaris Adventures Content Manager, on a visit to Hayward, Wisconsin as he chats with Hayward Powersports about their network of trails. Book your next adventure @ www.adventures.polaris.com Unless noted, trademarks are the property of Polaris Industries Inc. © 2026 Polaris Industries Inc.

Electric vehicle sales declined at most major manufacturers in November on the heels of an uptick in EV share of total new-car sales in the third quarter, due in large part to a pull-ahead of purchases before the federal EV tax credit expired.  Automakers including American Honda, Ford Motor, Hyundai, Subaru and Toyota reported double-digit year over year declines in EV sales during the month, while overall sales were mixed. EV sales slowed in November but in Q3 benefited from consumers wanting to take advantage of the federal tax credit of up to $7,500 before Sept. 30, contributing to a jump in new-vehicle EV financing share to 11.4%. A strong tax refund season is projected to boost car sales in early 2026 as some consumers lean into the used-car market due to affordability concerns. Used-vehicle values were flat YoY and up 1.2% month over month in November, according to the latest Manheim index. In powersports, sales were mixed for the most recent quarter. Canadian powersports manufacturer Bombardier Recreational Products' North American retail sales declined 4% YoY in its fiscal third quarter ended Oct. 31. RV manufacturer Thor Industries' net sales, however, jumped 11.5% YoY in its fiscal first quarter ended Oct. 31. In this episode of “Weekly Wrap,” Auto Finance News Editor Amanda Harris, Senior Associate Editor Truth Headlam and Associate Editor Aidan Bush discuss trends across vehicle sales, pricing, consumer sentiment and powersports for the week ended Dec. 5. This episode is sponsored by The Work Number by Equifax. 

Powersports veteran Brian Croft returns to The Dealership Fixit Podcast, this time representing KTM Group North America, where he leads inside sales for the central to West‐coast region plus Alaska & Hawaii. He shares a rich 25+ year journey through dealerships, distributors, parts, and OEM leadership.In this episode, we dive deep into:How KTM has evolved its dealer-partner strategy since restructuring and why alignment matters.The edge dealers gain when they stock highly desirable machines and build specialist culture.The major front-line challenges dealers face today: flooring costs, staffing, buyer readiness.Why storytelling, brand focus, and experiential retail are more critical than ever.What opportunities exist right now for stores who are willing to differentiate.Connect With Brian: https://www.linkedin.com/in/motocroft/ Connect With Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠dealers.motohunt.com⁠Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠

From the Williams Broadcasting Studio join John Williams and Jeff Mannix for this weeks Boston Bruins News update "Bruins Diehards".

From the Williams Broadcasting Studio join John, Scott, Spencer and Jackson for ths weeks motorsports racing news update "In The Pits".

From the Williams Broadcasting Studio join John, Scott, Spencer and Mark for this weeks motorsports Racing review "In The Pits".

From the Williams Broadcasting Studio join Spencer, Scott, Mark and John for this weeks Motorsports Racing News Update "In The Pits".

In addition to the current tariff on imports, how about a 50% tariff on the Aluminum and Steel in your next motorcycle?: The Department of Commerce is weighing an expansion of Section 232 tariffs that could add hundreds of new product categories – including motorcycles, electric motorcycles, parts, and some OHVs – to the existing 50% duties on steel and aluminum derivatives.The Motorcycle Industry Council, Recreational Off-Highway Vehicle Association, and Specialty Vehicle Institute of America submitted formal comments opposing the requests for inclusion, citing potential harm to manufacturers, dealers, and riders. To voice your opposition to Section 232 tariffs already in place, the MIC Action Center offers a simple way to contact lawmakers.Is Gas-Gas Gone-Gone? https://www.visordown.com/news/ktm-cancels-gasgas-motorcycle-production-spainWAIT, The Livewire Honcho isn't a Heavyweight Electric Motorcycle as reported by RideApart: https://www.rideapart.com/news/773209/harley-davidson-livewire-s4-honcho-trademarked/"For the S4 models, LiveWire originally said they would be reserved for “heavyweight motorcycles with expected improvements in range and charging capabilities.” Honcho is derived from the Japanese term 班長 (or hanchō), meaning “group leader,” so it contextually, the name makes sense as the LiveWire's first heavyweight model."It turns out it's actually a minibike, misinformation leaked to mislead investors? It appears to use Kymco's IONEX modular quick-change battery system.https://www.motorcycle.com/bikes/new-model-preview/livewire-s4-honcho-trail-and-street-to-debut-at-eicma-44653450There is a car on the racecourse...A Car, A CAR!!! A Tesla wanders on to Buttonwillow raceway. Watch the video about halfway down. https://www.rideapart.com/news/777358/tesla-driver-drives-onto-live-motorcycle-race-track/Special Guest Brendan Baker from Powersports Business they also have a podcast and have been conducting the test of the Moto Morini Xcape 700. https://powersportsbusiness.com/Support the showRemember folks...Ride Fast and Take Chances! check out our Youtube channel at https://www.youtube.com/c/ClevelandMoto

Send us a textIn this WTR Small-Cap Spotlight, host Tim Gerdeman and WTR's James Kisner sit down with Sparta Commercial Services (OTCQB: SRCO) CEO Tony Havens and WeDev Group CEO Eduardo Filho to unpack Sparta's pivot from powersports/municipal leasing into fintech and private credit. The conversation centers on Agoge, a trade-finance platform that automates onboarding, compliance, and dollar-settled payments for Brazilian importers—covering early traction, risk management, and targeted milestones such as scaling the loan book, launching a virtual card, and entering new international markets.

Jacob Berry joins the One Gang Worldwide podcast to break down what is working now for powersports dealers. We cover dealer-to-dealer buying, service-lane acquisition, fast recon, and digital merchandising that moves units. Jacob also shares his journey from WyoTech grad and Mercedes tech to sales, BDC leadership, building internet departments across RideNow, navigating the RumbleOn era, and launching AMP Digital and MotoHunt to help dealers buy right and turn faster.Listen for practical steps to source better, price smarter, and turn aged units faster.Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyHApple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858ASponsor: dealers.motohunt.com

Retail leader and analyst Jeffrey McNulty breaks down a simple, usable framework for PowerSports dealers who want faster turns and better margins. We cover the traps of legacy thinking and insulated management, why a 40–45 hour target for leaders boosts performance, and how to apply the CAPED model: Customization, Adaptability, Personalization, Engagement, and Differentiation. We also dig into private-label services and guarantees, the SAG rule for authentic customer messaging, and the DAKA filter for faster decisions. If you're holding aged units, guessing on trade values, or struggling to stand out against same-brand competitors, this episode gives you a clear plan to fix it.Subscribe for more dealer-focused tactics and interviews that help you run smoother, sell smarter, and adapt faster.Follow Jeffrey: https://www.linkedin.com/in/jeffreypmcnulty/Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858ATikTok: https://www.tiktok.com/@dealershipfixitX (Twitter): https://x.com/DealershipFixitLinkedIn: https://www.linkedin.com/company/dealershipfixit/Instagram: https://www.instagram.com/dealership_fixit/Facebook: https://www.facebook.com/dealershipfixitSponsor: dealers.motohunt.com

In the Williams Broadcasting Studio join John Williams and Jeff Mannix for this weeks Boston Bruind Hockey Update!

From the Williams Broadcasting Studio join John, Scott, Spencer and Jackson for this weeks Motorsports Racing Update "IN The Pits"

From the Williams Broadcasting studio join John, Spencer, Jackson, and Scott for this weeks motorsports racing news update "In The Pits"!

From the Williams Broadcasting Studio join Jackson, Spencer, Scott and John for this weeks motorsports racing weekly review "In The Pits"!!

Send us a textIn this episode, Rich sits down with Chris Holloway, the founder of the Midwest Overland & Off-Road Expo (MOORE) in Springfield, Missouri. Chris shares his unlikely path from ice cream truck entrepreneur and diesel tech to building one of the Midwest's premier overland and off-road trade shows. Highlights - From Massachusetts to Missouri: family, music roots, and early hustle - The “40 Licks” ice cream truck, party wagons, and learning business young - Tech school turnaround: graduating top of his class in diesel electronics - Grease to growth: from shop broom to youngest service manager running a dealership - First rigs, JK life, and discovering community through wheeling and camping - Throwing trail events, fundraising, and the mentor who sparked MOORE Expo - Launching MOORE: 50 vendors, 2,000 attendees, then doubling during COVID - Vendor retention, event fatigue, and why brands cycle regions - Expanding into PowerSports and the “dot…dot…dot” of overlanding (hiking, hunting, bikes, kayaks, shooting sports) - What's next: big reinvestments and a major reimagining post-2026 Event + Contact - MOORE Expo: April 17–18, 2026 — Springfield, MO - Info/Vendors: mooreexpo.com (contact form goes to Chris) - Email: chris@mooreexpo.com Support the show

The National Powersports Dealer Association (NPDA) has grown into the voice dealers didn't know they needed. In this episode, Jacob Berry sits down with NPDA Membership Marketing Director Tigra Tsujikawa to dig into why the association exists, how it's giving dealers a seat at the table, and why events like Dealer Connect are unlike any other trade show.From fighting for dealer-friendly provisions in national legislation, to launching the EDGE learning program, to creating Dealer Connect as a dealer-built, dealer-led event, the NPDA is reshaping how dealers work together and grow stronger.If you're a dealership manager, GM, or owner who wants to understand why unity and advocacy matter right now, this conversation will show you what NPDA is building and why you need to be part of it.Listen to more episodes on Spotify: ⁠https://spoti.fi/3N9lzfgFurther episodes on Apple Podcasts: ⁠https://apple.co/43FoanXWatch full interviews on YouTube: ⁠https://youtube.com/@dealershipfixitFollow the Fixit Online: ⁠https://linktr.ee/dealershipfixitLearn more about NPDA: https://www.npda.orgSponsor: ⁠https://dealers.motohunt.com⁠

Marine dealers are facing a brutal Q2—sales down 33%, tariffs up, and closures looming. But there's a way forward. In this episode, we break down the data, the ripple effect on PowerSports and Harley, and share a 4-step plan to create deals, accept more deals, boost F&I, and lock in service customers.If you're in the industry, this episode is a must-listen to turn the tide before Q3 slips away.

From the Williams Broadcasting Studio join John, Scott, Spencer, Jackson and special guest Wes Weed for this weeks Motorsports Racing update sponsored by 201 Powersports in The Forks, Maine.

In this episode, I sit down with Jason Guss, CEO and co-founder of Octane Lending, to discuss how the company became the #1 powersports lender in the country. The conversation covers Octane's early pivot from lender aggregator to direct lender, their dominance in niche markets, and strategies for thriving in challenging interest rate environments.Jason talked about how their early focus on good unit economics and then profitability put them in a great position during the challenging times of 2022 and 2023, enabling them to gain market share and rebound quicker than their competitors. He also has some interesting things to say about the banks in the market and strong thoughts on the importance of capital markets.In this podcast you will learn:The A-B test that led to the founding of Octane Lending.Why they built a loan origination system right off the bat.The “burn the ships” moment when they decided to pivot the business.How they were able to last sixteen months with very little revenue.The different niches within powersports where they provide financing.Their typical loan terms.The total size of the powersports market and the percentage Octane has.The advantages that Octane has competing with banks in this market.How their loan application works at the point of sale.How their customers are navigating a higher interest rate environment.Why an efficient capital markets function is so important.Connect with Fintech One-on-One: Tweet me @PeterRenton Connect with me on LinkedIn Find previous Fintech One-on-One episodes

From the Williams Broadcasting Studio join John, Scott, Spencer, and Jackson for this weeks "In The Pits" sponsored in part by 201 Power Sports, Rolfe Corp, and Oxford Plains Speedway.

From the Williams Broadcasting Studio join Jeff and John for this weeks "Bruins Diehards" sponsored by Northern Outdoors and 201 Power Sports in Maine.

What's Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel, founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy.